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Literatura académica sobre el tema "Brand loyalty – North America"

Autor: Grafiati

Publicado: 17 de julio de 2021

Última modificación: 29 de julio de 2025

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Artículos de revistas sobre el tema "Brand loyalty – North America"

Kumari, Nehal. "A study on the role of ethics and Spirituality in Corporates." Research Review Journal of Social Science 2, no. 1 (2022): 01–08. http://dx.doi.org/10.31305/rrjss.2022.v02.n01.001.

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The purpose of this essay is to analyse a novel strategy for doing business that aims to break down conceptual boundaries between moral behaviour and the pursuit of wealth. It does this via the use of spiritual awareness and techniques like meditation in addition to more conventional concerns like worker's rights and environmental challenges. Design, methodology, and approach – The paper conducts a thorough analysis of companies, mostly multinational but also some small and medium-sized, that are starting to adopt holistic approaches to their workforce, their relationships with the larger huma

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Murshed, Nasr Abdulaziz. "How Social Media Changes Today’s Marketing Strategies." Volume 5 - 2020, Issue 9 - September 5, no. 9 (2020): 725–36. http://dx.doi.org/10.38124/ijisrt20sep218.

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In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia

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Bolla, Dr Madhavi, Dr Masarat Jahan, Dr Niyati Chaudhary, Dr Mayank Kumar, Rushi Anandan Karichalil, and Mohd Zaki Awang Chek. "The Impact of ESG Performance on Corporate Financial Returns: A Global Perspective." International Journal of Environmental Sciences 11, no. 12s (2025): 228–37. https://doi.org/10.64252/8a9a4q28.

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Abstract: -In recent years, the integration of Environmental, Social, and Governance (ESG) factors into corporate strategies has garnered considerable attention from investors, regulators, and corporate stakeholders worldwide. This research paper examines the multifaceted relationship between ESG performance and corporate financial returns from a global perspective, addressing the ongoing debate over whether superior ESG practices contribute positively to a firm’s financial performance or impose additional costs that dilute shareholder value. Using a comprehensive dataset comprising publicly l

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Abiddin, Zainal, Julimursyida Julimursyida, and Ichsan Ichsan. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN RETAIL PUPUK UREA NONSUBSIDI PT PUPUK ISKANDAR MUDA DI KABUPATEN ACEH UTARA." J-MIND (Jurnal Manajemen Indonesia) 4, no. 2 (2020): 78. http://dx.doi.org/10.29103/j-mind.v4i2.3378.

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This study aims to determine the effect of product excellence and brand trust on customer loyalty through customer satisfaction as an intervening variable. This study uses primary data obtained by distributing questionnaires to 144 respondents, who are the retail customers of non-subsidized urea fertilizer of PT Pupuk Iskandar Muda in the North Aceh Regency. The method used to analyze the data is Structural Equation Modeling (SEM). The results find that brand trust significantly influences customer satisfaction and customer loyalty, but product excellence does not significantly influence custo

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Rina Aisyah and Amirul Faiz. "Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets." International Journal of Economics, Management and Accounting 1, no. 1 (2023): 06–10. http://dx.doi.org/10.61132/ijema.v1i1.317.

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This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.

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Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.

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In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance has been suggested to marketers to cultivate emotional attachments between consumers and brands so as to increase brand loyalty. This study focussed on determining the extent to which the three underlying dimensions of brand romance, namely pleasure, arousal and dominance predict brand loyalty among cell phone users in the North West province. In t

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Jain, Nikunj Kumar, Shampy Kamboj, Vinod Kumar, and Zillur Rahman. "Examining consumer-brand relationships on social media platforms." Marketing Intelligence & Planning 36, no. 1 (2018): 63–78. http://dx.doi.org/10.1108/mip-05-2017-0088.

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Purpose The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms. Design/methodology/approach A conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust. The conceptual model is validated using partial least squares structural equation modeling and data for which are collected online through a structured questionnaire from a sample of 131 brand community members in North C

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Yabes Abi, Wilmer Nicholas, Fannysia Theresa, Peron Lumumba Siahaan, Muhammad Aulia Rifki, and Willem Gea. "Pengaruh Brand Community Engagement dan Brand Image Terhadap Brand Loyalty Emina Cosmetics di Lingkungan Mahasiswa Universitas Sumatera Utara." Cantaka: Jurnal Ilmu Ekonomi dan Manajemen 2, no. 2 (2024): 152–65. https://doi.org/10.61492/cantaka.v2i2.235.

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This research aims to analyze the influence of brand community engagement and brand image on brand loyalty to Emina Cosmetics among students at the University of North Sumatra. A quantitative approach was used with purposive sampling technique, involving respondents who meet specific criteria, such as being members of the Emina Girl Gang. Data was processed using SmartPLS 3.0 to test validity, reliability and relationships between variables. The research results show that brand community engagement has a positive and significant effect on brand loyalty with a T-statistic value of 4.536 (p <

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Surya, Rendy. "Pengaruh Service Quality dan Staff Behaviour terhadap Brand Loyalty TIKI di Jakarta Utara: Customer Satisfaction sebagai Variabel Mediasi." Jurnal Manajemen Bisnis dan Kewirausahaan 1, no. 1 (2019): 150. http://dx.doi.org/10.24912/jmbk.v1i1.4764.

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The purposes of this study are: First, to explore the effect among service quality on brand loyalty. Second, to explore the effect among staff behaviour on brand loyalty. Third, to explore the effect among service quality on customer satisfaction. Fourth, to explore the effect of customer satisfaction on brand loyalty. Fifth, to find out if customer satisfaction is able to mediate service quality toward brand loyalty. The populations of this research are all TIKI’s customer in Jakarta. The samples of this research are collected from TIKI’s customer in North Jakarta. The method of data collecti

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Pollach, Irene. "The logo change at Gap North America." CASE Journal 12, no. 2 (2016): 214–20. http://dx.doi.org/10.1108/tcj-11-2014-0065.

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Synopsis The case study outlines the strategic, marketing, and branding challenges faced by Gap, a brand within the Gap Inc. house of brands. The case contains a summary of Gap's history, which illustrates the driving forces behind Gap's previous growth, its status as an American iconic brand, and its struggle to stay relevant. This sets the stage for Gap's rebranding exercise, which included an attempt at changing their iconic logo. This case provides students with the opportunity to learn about brand life cycles and the implications of a logo change for brand equity, brand associations, and

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Tesis sobre el tema "Brand loyalty – North America"

Daniel, Candace Jean. "The Evolution of Feminine Loyalty Trends in Twentieth and Twenty-First Century Appalachian Literature." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etd/1954.

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Loyalty to the self, family, and husband create interesting tensions for feminine characters in Appalachian literature. Traditional views of loyalty dictate that the Appalachian woman chooses to be loyal to her husband and family while abandoning her self loyalty. Appalachian women writers define the terms of loyalty and the conflicts these three levels create. Furthermore, studying a progression of novels from 1926 to the present shows that feminine loyalty trends have changed. This argument focuses on examining loyalty trends of feminine Appalachian characters, studying the contentions among

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Lees, Gavin. "Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1149.

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The well recognised and parsimonious Dirichlet model of buyer behaviour (Goodhardt, Ehrenberg and Chatfield 1984) has summarised a number of empirical generalisations about market structures and buyer behaviour. These generalisations have been described by Sharp, Wright and Goodhardt (2002) as: Differences in market share can be attributed largely to differences in market penetration A double jeopardy pattern emerges, with smaller brands having a lower average purchase frequency, share of category requirements, and proportion of sole buyers A brand’s customers buy from other brands more fre

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Carvalho, Pedro Domingos da Costa. "Modelo Conceptual Integrativo de Destination Branding - TouristMIND: teste empírico no Porto e Norte de Portugal." Doctoral thesis, [s.n.], 2015. http://hdl.handle.net/10284/4895.

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Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências Empresariais, especialidade em Marketing<br>Enquadrado na área de conhecimento do destination branding, considerado um elemento critico para o sucesso do marketing dos destinos turísticos, este estudo tem como propósito contribuir para o desenvolvimento conceptual do mesmo. Nesse sentido, um modelo conceptual integrativo foi desenvolvido e testado empiricamente, tendo-se relacionado os constructos: identidade da marca, imagem da marca, qualidade percebida, satisfação turí

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Mohlala, Clene. "How brand function and corporate image create loyalty in North America, Europe, and Africa's Telecom service providers." 2021. http://hdl.handle.net/10500/27673.

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Brand loyalty is seen as a repeat purchase and also the ability to recommend services or products. Telecommunication service providers require loyal customers to stay in business. The current thesis examines the impact of how brand function and corporate image create loyalty in North America, Europe, and Africa's telecom service providers. The researcher employed an anonymous online survey in Africa, Europe, and North America. A total of 971 responses were received. Using Partial Least Square regression analysis, the research examined the relationship between the variables: Brand Function,

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CHANG, WAY-YANG, and 張維揚. "The Effects of Culture on Brand Loyalty-The Comparison Between Taiwan and America." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/81028007831169447438.

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碩士<br>國立交通大學<br>管理科學研究所<br>82<br>This thesis uses Hofstede''s four national cultural dimensio- ns (power distance PD, unicertainty avoidance UA, individualism- collectivism IDV, and masculity-femininity MAS)to investigate the effects of culture on brand loyalty. We use six brand loyalty indices, including behavioral propo- rtion-of-purchase measure, attitudinal brand-preference measure, composite two- dimension measure, stated brand commitment measure , price until switching measure, and in

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Bruer, Shanna Michelle. "Outcomes of private label programs: brand loyalty, supply chain, & cost management /." 2006. http://www.lib.ncsu.edu/theses/available/etd-07182006-123709/unrestricted/etd.pdf.

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Lourens, Abraham Petrus Louw. "Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens." Thesis, 2014. http://hdl.handle.net/10394/10754.

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South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at a price that is directly linked to the price traders achieve on the export market. The local edible groundnut demand is relatively stable, but some processors saw a dramatic decline in the demand for groundnuts within the fast moving consumer goods (FMCG) industry. Businesses in the groundnut industry have a specific objective to create a turnaround strategy for groundnut production in South Africa, in an attempt to increa

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Libros sobre el tema "Brand loyalty – North America"

Naila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.

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Richelieu, André. The challenge of building brand equity: A look at cases in North America and Europe. Faculté des sciences de l'administration, Université Laval, 2004.

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C. Richard King - undifferentiated. Redskins: Insult and Brand. University of Nebraska Press, 2016.

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C. Richard King - undifferentiated. Redskins: Insult and Brand. University of Nebraska Press, 2016.

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Shayne, Maggie. Badlands Bad Boy (The Texas Brand). Silhouette, 1997.

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Redskins: Insult and brand. 2016.

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Disney Princess: The Big Race, A Story About Loyalty. Scholastic, 2003.

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British Financial Diplomacy with North America 1944-1946 : Volume 62: The Diary of Frederick Harmer and the Washington Reports of Robert Brand. Cambridge University Press, 2022.

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Jones, Brad A. Resisting Independence. Cornell University Press, 2021. http://dx.doi.org/10.7591/cornell/9781501754012.001.0001.

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This book maps the loyal British Atlantic's reaction to the American Revolution. Through close study of four important British Atlantic port cities — New York City; Kingston, Jamaica; Halifax, Nova Scotia; and Glasgow, Scotland — the book argues that the revolution helped trigger a new understanding of loyalty to the Crown and empire. The book reimagines loyalism as a shared transatlantic ideology, no less committed to ideas of liberty and freedom than the American cause and not limited to the inhabitants of the thirteen American colonies. The book reminds readers that the American Revolution

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Bromley, Daniel W. Possessive Individualism. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190062842.001.0001.

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The emergence of authoritarian governments in much of Europe, the British vote to leave the European Union, and widespread political anger in the United States suggest that anxiety and uncertainty now threaten to undermine stable democracies. Decades of stagnant household incomes and growing inequality are casting doubt on the benefits of capitalism. Meanwhile, millions of desperate migrants streaming north out of Latin America, the Middle East, and Africa further jeopardize political stability in the wealthy metropole. We have here an explanation for why the world finds itself in widespread d

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Capítulos de libros sobre el tema "Brand loyalty – North America"

Maharani, Ester Ike, Amrin Fauzi, and Sugih Arto Pujangkoro. "Analysis of Brand Image, Taste Variation, Price Perception and Promotion on Purchase Decision and Their Effect on Consumer Loyalty." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_119.

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AbstractThis research was conducted in Medan, Tanjung Morawa, Kabanjahe, Tebing Tinggi, Pematang Siantar, Rantau Parapat, Padang Sidempuan, Tanjung Pura, Balige, Sibolga and Kisaran. This research’s problem was that the company has carried out various activities such as promotions, increasing the number of flavors, and decreasing prices using discounts and promotions on social media to increase sales. However, sales of Oreo Mini products have not increased. This study aims to analyze how brand image, taste variation, price perception, and promotion influence purchase decisions and the influenc

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Yeh, Sarah. "Colonial Identity and Revolutionary Loyalty." In British North America in the Seventeenth and Eighteenth Centuries. Oxford University Press, 2013. http://dx.doi.org/10.1093/acprof:oso/9780199206124.003.0007.

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Martins, Carlos Alberto, and Paula Rodrigues. "The Importance of Happiness and Well-Being Experience in Health." In New Techniques for Brand Management in the Healthcare Sector. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3034-4.ch007.

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This research explains the importance of happiness and well-being in unique health experience and the effect on satisfaction and loyalty in consumer's health thermal spa through a qualitative methodology. The brand chosen is the Vidago Palace Thermal Spa located in the north of Portugal. The combination of different options creates some unique health experiences, which follow the major trends of happiness and well-being, and contributes to a better health and lifestyle. Those attributes built great experiences and support consumer satisfaction and loyalty in health thermal spas.

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Bueltmann, Tanja, and Donald M. MacRaild. "Ethnic activities and leisure cultures." In The English diaspora in North America. Manchester University Press, 2017. http://dx.doi.org/10.7228/manchester/9781526103710.003.0005.

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Charity and mutual aid—hierarchical and reciprocal types of ethnic associationalism—divided the St George’s societies from the Sons of St George and the Sons of England. However, such divisions did not create intra-ethnic hostility between them. Regardless of this significant turn in the history of English ethnic associational culture in North America, all associations were united in their patriotism to England, which remained a constant. And despite their different social composition and emphases, the elite and middle-class St George’s societies still shared a number of characteristics with t

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Kaushal, Vikrant, and Nurmahmud Ali. "A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University." In Research Anthology on Preparing School Administrators to Lead Quality Education Programs. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3438-0.ch018.

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The purpose of this article is to employ brand equity concepts to higher education. In doing so, the effects of certain dimensions, namely: university image, perceived quality, perceived value, and student satisfaction, on student loyalty are examined. A survey of 438 students enrolled in various programs was conducted on a large private university in north Indian state of Punjab. To arrive at an acceptable model, structural equation modelling was used and various hypotheses were tested. In the sampled data it was found that unlike theoretical indications, perceived quality was not found to be

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Cohen, Naomi W. "The Christian Agenda." In Jews in Christian America. Oxford University PressNew York, NY, 1992. http://dx.doi.org/10.1093/oso/9780195065374.003.0004.

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Abstract At the outbreak of the Civil War geography dictated loyalty: Jews, like their countrymen, fought for the Union or the Confederacy in the field and on the home front. During the war years, however, a wave of Ju daeophobia swept both the North and South. An upsurge in religious passion accompanying the national crisis reinforced the age-old negative stereotypes of the Jews-Christ killers, accursed and stiff-necked people, unscrupulous money changers, aliens, and traitors.

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Pilcher, Jeffrey M. "Global Lager." In Hopped Up. Oxford University PressNew York, 2025. http://dx.doi.org/10.1093/oso/9780197676042.003.0007.

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Abstract International trade in beer grew steadily although irregularly over the second half of the twentieth century. Free trade and improved transportation contributed to this growth, but demand for exotic beers responded to the glamorization of consumerism. The growth of contract brewing meant that “imported beers” were often actually brewed domestically or in neighboring countries to lower shipping costs. The standardization of pale lagers made advertising campaigns ever more essential to marketing, endowing brands with personalities to encourage loyalty. Beer festivals and invented tradit

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Murray, Alison, and Carol Kline. "Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA." In Rural Tourism. Routledge, 2018. http://dx.doi.org/10.4324/9781315111865-4.

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Kling, David W. "Catholics in Colonial America (1500–1700)." In A History of Christian Conversion. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780195320923.003.0013.

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Conversionary efforts in the New World mirrored attitudes and practices in the Old. Christendom remained as much a project in the New as in the Old, and thus religious differences remained as problematic in the Americas as they did in Europe. Images of military conflict—combat, battle, and victory—language familiar on the Continent—infused the outlook of early modern Catholic missionaries, whereas Spanish and French missionaries in the New World often had the arm of the state to protect them and, all too often, to coerce the natives. This chapter selectively examines initial missionary efforts

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Lawson-Body, Assion, and Timothy P. O’Keefe. "SME B2B E-Commerce and Customer Loyalty Revisited." In Advances in Electronic Commerce. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-822-2.ch001.

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B2B electronic commerce is an important opportunity for small and medium-sized enterprises’ (SMEs), providing increased competition on a global scale and allowing them to access wider markets. SMEs’ B2B electronic commerce success is tied to the ability to foster inter-organizational relationships and customer loyalty. However, this is not always true because many SMEs have difficulty achieving B2B benefits as suggested by media and early research. This study is an empirical examination of the effect of web tools on the inter-organizational relationships (IOR) between SMEs and their loyal cust

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Actas de conferencias sobre el tema "Brand loyalty – North America"

Aramita, Finta, Endang Rini, Prihatin Lumbanraja, and Beby Sembiring. "Exploring the Brand Attachment Dimension to Build Tourism Loyalty." In Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.22-9-2022.2341236.

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Wulandari, Ririn, Moh Soleh, and Mochamad Ali. "The Influence of Customer Satisfaction Factors and Impact on Loyalty: Sajiku Brand Instant Seasoning Products in North Jakarta." In Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.28-9-2020.2307718.

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Vrabič Brodnjak, Urška, and Iva Jestratijević. "Solutions of sustainable packaging in footwear and apparel industry." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p59.

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Footwear and apparel industry creates large amounts of waste, which cause environmental concerns through all value chain. Therefore, the aim of our research, as systematic review, was to identify, summarize, and evaluate existing sustainable packaging solutions in the apparel and footwear industry. The study followed the principles of a systematic review,research methodology, using a website search; Phyton programming language libraries were used to develop a web scraper. A sample included apparel and footwear brands that operate internationally around the World. The qualitative analysis metho

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Hand, Jody, Sawyer Hall, Michael Carr, and Jeremy Worm. "Warranty Repairs Reimagined through Machine Learning and Statistical Pattern Recognition (Part 1)." In Automotive Technical Papers. SAE International, 2024. http://dx.doi.org/10.4271/2024-01-5071.

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<div class="section abstract"><div class="htmlview paragraph">The automotive industry has been funding warranty repair work for many decades. The most common vehicle warranty is 3 years or 36,000 miles [<span class="xref">1</span>]. Original equipment manufacturers (OEM) in North America have dealers record all the work completed and submit claims for the work that qualifies for warranty reimbursement [<span class="xref">2</span>]. The OEM reviews the request and pays dealers for the work performed. In addition to payments, the database is also used to compl

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Sun, Chongren, and Siby Samuel. "Micro scenarios – A Theory-based Intervention to Alleviate Simulator Sickness for Older Drivers in Driving Simulators." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002479.

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Driving continues to be the fundamental way for people to transit in North America. For older adults with physical or cognitive comorbidities, automobiles remain the most suitable method to increase mobility, independence, and quality of life. However, research shows that elderly drivers are more likely to be involved in traffic accidents. For instance, drivers over 65 are overrepresented in crashes at signalized and unsignalized four-way intersections. Driving simulator-based training interventions are a safe way for training elderly drivers, particularly on effective ways to negotiate inters

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Informes sobre el tema "Brand loyalty – North America"

Rasiah, Rajah. Fostering Clusters in the Malaysian Electronics Industry. Inter-American Development Bank, 2005. http://dx.doi.org/10.18235/0006838.

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The meaning of clusters has evolved considerably over several decades. This presentation seeks to use a synthesis of the concept from the time of Mill and Marshall (industrial districts), and Smith and Young on differentiation and division of labour to encompass the work of Brusco, Becatini, Sabel, Sengenberger, Zeitlin, Pyke, Richardson, North, Lorenz, Wilkinson and Piore to extract the influence of socio-economic relationships (a blend of markets and trust-loyalty), and subsequently the contributions of Porter (traditional and high tech clusters) and Best (organizational change, techno-diver

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