Literatura académica sobre el tema "Brand-Self Connection"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte las listas temáticas de artículos, libros, tesis, actas de conferencias y otras fuentes académicas sobre el tema "Brand-Self Connection".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Artículos de revistas sobre el tema "Brand-Self Connection"
Billa, Fathurrazi Ammana, Evo Sampetua Hariandja, Ray Arvin Febrianto, and Rini Yovita Moktar. "HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION." Ultima Management : Jurnal Ilmu Manajemen 12, no. 2 (2020): 210–32. http://dx.doi.org/10.31937/manajemen.v12i2.1711.
Texto completovan der Westhuizen, Liezl-Marié. "Brand loyalty: exploring self-brand connection and brand experience." Journal of Product & Brand Management 27, no. 2 (2018): 172–84. http://dx.doi.org/10.1108/jpbm-07-2016-1281.
Texto completoDwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald. "Celebrity endorsement, self-brand connection and consumer-based brand equity." Journal of Product & Brand Management 24, no. 5 (2015): 449–61. http://dx.doi.org/10.1108/jpbm-10-2014-0722.
Texto completoTakaya, Rowlan. "EFFECT OF ENDORSER CREDIBILITY, BRAND CREDIBILITY, SELF-BRAND CONNECTION ON BRAND EQUITY." Business and Entrepreneurial Review 18, no. 2 (2019): 115. http://dx.doi.org/10.25105/ber.v18i2.5309.
Texto completoPalazon, Mariola, Elena Delgado-Ballester, and Maria Sicilia. "Fostering brand love in Facebook brand pages." Online Information Review 43, no. 5 (2019): 710–27. http://dx.doi.org/10.1108/oir-05-2017-0175.
Texto completoPALENTINA, PEBI, and KLEMENS WEDANAJI PRASASTYO. "PENGARUH CELEBRITY ENDORSER’S CREDIBILITY TERHADAP SELF-BRAND CONNECTION DAN BRAND EVALUATION." Jurnal Bisnis dan Akuntansi 19, no. 2 (2018): 271–84. http://dx.doi.org/10.34208/jba.v19i2.279.
Texto completoAgusthera, Devi Dwi, Theresia Militina, and Saida Zainurrosalmia ZA. "The Effect Of Brand Identification And Self-Concept Connection On Brand Love And Its Implications For Brand Loyalty." Primanomics : Jurnal Ekonomi & Bisnis 19, no. 1 (2021): 20. http://dx.doi.org/10.31253/pe.v19i1.502.
Texto completoFazli-Salehi, Reza, Ivonne M. Torres, Rozbeh Madadi, and Miguel Ángel Zúñiga. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection." Journal of Business Research 137 (December 2021): 46–57. http://dx.doi.org/10.1016/j.jbusres.2021.08.006.
Texto completoYu, Eunah, and Junghyun Kim. "The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors." Sustainability 12, no. 3 (2020): 982. http://dx.doi.org/10.3390/su12030982.
Texto completoDwivedi, Abhishek, Lester W. Johnson, and Robert McDonald. "Celebrity endorsements, self-brand connection and relationship quality." International Journal of Advertising 35, no. 3 (2015): 486–503. http://dx.doi.org/10.1080/02650487.2015.1041632.
Texto completoTesis sobre el tema "Brand-Self Connection"
Bogoviyeva, Elmira. "Brand development : the effects of customer brand co-creation on self-brand connection /." Full text available from ProQuest UM Digital Dissertations, 2009. http://0-proquest.umi.com.umiss.lib.olemiss.edu/pqdweb?index=0&did=1913274761&SrchMode=1&sid=6&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1278441387&clientId=22256.
Texto completoTan, T. M. (Teck Ming). "Humanizing brands:the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526219318.
Texto completoDellaBruna, Sylvie, and Beata Edlund. "Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49010.
Texto completoQader, Muhammad Zeeshan. "The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1037.
Texto completoJansson, Linnea. "Se målet i backspegeln : En studie i storytelling på Volvo Personvagnar." Thesis, Växjö University, Växjö University, School of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5808.
Texto completoBogicevic, Vanja Bogicevic. "Service Preview Using Virtual Reality: Enhancing Hotel Pre-Experience." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1525358474437145.
Texto completoMoraes, Sergio Garrido. "Conexão com a marca ou afinidade com o país? Influências na intenção de compra de marcas dos estados unidos." Associação Escola Superior de Propaganda e Marketing, 2012. http://tede2.espm.br/handle/tede/49.
Texto completoPlacke, Amber Dale. "I Like It, But It's Just Not Me: Self Brand Connections, Brand Evaluations, and Experts in Markets." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/244488.
Texto completoBrylla, Konrad. "Self brand connecting communities eine Diplomarbeit über die Bedingungsfaktoren von brand communities am Beispiel der Marke Smart." Saarbrücken VDM Verlag Dr. Müller, 2008. http://d-nb.info/989177300/04.
Texto completoAlderstad, Daniel, and Jacob Berglund. "Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298742.
Texto completoLibros sobre el tema "Brand-Self Connection"
Costley White, Khadijah. Welcome to the Party. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190879310.003.0001.
Texto completoLeppert, Alice. Keeping Up with the Kardashians. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039577.003.0012.
Texto completoCapítulos de libros sobre el tema "Brand-Self Connection"
Pentina, Iryna. "Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter." In The Sustainable Global Marketplace. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_163.
Texto completoFerreira, Sónia, Sara Santos, and Pedro Espírito Santo. "Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors." In Advances in Digital Science. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-71782-7_23.
Texto completoBogoviyeva, Elmira. "The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_62.
Texto completoBecerra, Enrique, and Vishag Badrinarayanan. "Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_186.
Texto completoKoronaki, Eirini, Prokopis K. Theodoridis, and George G. Panigyrakis. "Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_86.
Texto completoGiroux, Marilyn, and Bianca Grohmann. "Activating Multiple Facets of the Self: How Self-Concept and Brand Personality can Influence Self-Brand Connections: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_183.
Texto completoSantos, Sara, Pedro Espírito Santo, and Luísa Augusto. "The Role of Customer Engagement in the COVID-19 Era." In Insights, Innovation, and Analytics for Optimal Customer Engagement. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3919-4.ch005.
Texto completoRubiyanti, N., and E. S. Hariandja. "Factors influencing halal cosmetic brand advocacy: The role of self-brand connection as a mediator." In Advances in Business, Management and Entrepreneurship. CRC Press, 2020. http://dx.doi.org/10.1201/9780429295348-48.
Texto completoWu, Mei, and Hongye Li. "The Triumph of Shanzhai." In Global Media Convergence and Cultural Transformation. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-037-2.ch015.
Texto completoMaggioni, Isabella. "Identity-Based Consumer Behaviour, Self-Congruity, and Retailer-Consumer Relationships." In Handbook of Research on Retailer-Consumer Relationship Development. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6074-8.ch002.
Texto completoActas de conferencias sobre el tema "Brand-Self Connection"
Nawawi, Muhammad, Gunadi, M. Kiswanto, Hanifah Ekawati, and Dewi Ambarsari. "The Effects Analysis Of Functional Benefit And Symbolic Benefit With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan." In Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icmemm-18.2019.8.
Texto completoKanno, Saori. "SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.03.02.
Texto completo