Bibliografías temáticas / Broadcast news

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Literatura académica sobre el tema "Broadcast news"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 11 de febrero de 2022

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Artículos de revistas sobre el tema "Broadcast news"

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Kurniawan, Edy Kusnadi y Ardiansyah. "Upaya Radio El-Dity Meningkatkan Kualitas Siaran Menghadapi Persaingan Media Massa". MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi 4, n.º 1 (9 de julio de 2020): 43–64. http://dx.doi.org/10.30631/mauizoh.v4i1.29.

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This research is motivated by the rapid development of online media. Radio strives for its broadcasts to continue to be of interest to listeners. The aim of the research is to see El-Dity radio's efforts to improve broadcast quality in the face of mass media competition. The research method is qualitative with data collection of observations, interviews, and documentation. Observations were made at the El-Dity radio studio, while the interview informants were the director and broadcaster of the bulletin program, the person in charge of reporting, and the broadcasters of El-Dity radio. The results of the study found that El-Dity radio had tried to improve the quality of bulletin broadcasts in order to face mass media competition, by selecting news that was interesting, broadcast worthy, up to date, and packaged in an attractive manner. Broadcasters try to present the news clearly, and another thing that El-Dity radio does to improve the quality of its bulletin broadcasts is to divide its broadcast segmentation with various types of regional, national and international news.
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Canavan, Tony, Simon J. Potter y John Horgan. "Broadcast News". Books Ireland, n.º 276 (2005): 116. http://dx.doi.org/10.2307/20632796.

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Barnett, Steven. "Broadcast News". British Journalism Review 1, n.º 1 (enero de 1989): 49–56. http://dx.doi.org/10.1177/095647488900100111.

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William, Davie R. "Broadcast News Handbook". Electronic News 1, n.º 2 (mayo de 2007): 135–36. http://dx.doi.org/10.1080/19312430709336913.

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Papper, Bob. "Broadcast News Salaries Stabilize". Electronic News 6, n.º 2 (junio de 2012): 92–98. http://dx.doi.org/10.1177/1931243112447931.

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Maybury, Mark, Warren Greiff, Stanley Boykin, Jay Ponte, Chad McHenry y Lisa Ferro. "Personalcasting: Tailored Broadcast News". User Modeling and User-Adapted Interaction 14, n.º 1 (febrero de 2004): 119–44. http://dx.doi.org/10.1023/b:user.0000010142.18921.eb.

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Nurdin, Nurdin. "MEMAHAMI HEGEMONI MEDIA MASSA BARAT DAN STRATEGI PEMBERITAAN TERHADAP DUNIA ISLAM". Al-Mishbah | Jurnal Ilmu Dakwah dan Komunikasi 11, n.º 2 (11 de julio de 2017): 211. http://dx.doi.org/10.24239/al-mishbah.vol11.iss2.60.

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Western mass media is considered unfair and subjective in delivering news. Instead previous studies show that those western mass media have unfairly broadcasted news related Muslim people, limited studies have been carried out to show how those media broadcast the news and who control those media. This study, therefore, tries to understand how western media broadcast news related Muslim people and who control those media. This study employed content analysis in which the data was gathered from online sources and scholar journals. The findings show that western media use some strategies in broadcasting news such as making early claims during broadcasting, present false report and negative image, and use unproper language. The conclusion is that unfair news broadcasting related Muslim countries could be happened due to Jews domination in western mass media ownership and management. The limitation of this studi is that the data was merely gathered from online sources. Future research need to be carried out within broader context by involving journalists and communities.
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CHEN, BERLIN. "VOICE RETRIEVAL OF MANDARIN BROADCAST NEWS SPEECH". International Journal of Pattern Recognition and Artificial Intelligence 20, n.º 01 (febrero de 2006): 91–109. http://dx.doi.org/10.1142/s0218001406004521.

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This paper presents an improved framework for voice retrieval of Mandarin broadcast news speech. First, several unsupervised and data-driven approaches for broadcast news transcription were proposed to improve the speech recognition accuracy and efficiency. Then, a multiscale indexing paradigm for broadcast news retrieval was exploited to alleviate the problems caused by the speech recognition errors and the flexible wording structure of the Chinese language. Finally, we used the PDA as the platform and broadcast radio programs collected in Taiwan as the document collection to establish a speech-based multimedia information retrieval prototype system. Very encouraging results were obtained.
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Mills, Jon Michael y George L. Daniels. "SportsCentral as Winner or Loser? Centralcasting as Strategy for Efficient Local Sportscast Production". International Journal of Sport Communication 2, n.º 3 (septiembre de 2009): 274–92. http://dx.doi.org/10.1123/ijsc.2.3.274.

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The amount of time dedicated to sports coverage in local news has decreased substantially in recent years. In fact, some networks have eliminated traditional sports segments or outsourced them to national organizations. The now defunct Sinclair Broadcast Group’s SportsCentral represented a cost-efficient way to produce local sports segments in multiple media markets, and this study sought to understand how SportsCentral broadcasts compared with traditional broadcasts in 3 markets. An analysis of SportsCentral segments over a 17-month period in the Birmingham, AL; Oklahoma City; and Tampa–St. Petersburg markets showed that traditional sportscasts provided more local sports coverage than shows airing SportsCentral. While relying more heavily on satellite-generated content, sportscasts using SportsCentral had a wider variety of stories and aired more sports feature stories and franchises than the traditional sportscast. However, local newscasts found ways to integrate sports coverage into the news broadcast to cover late-breaking or important local stories.
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Chen, S. S., E. Eide, M. J. F. Gales, R. A. Gopinath, D. Kanvesky y P. Olsen. "Automatic transcription of Broadcast News". Speech Communication 37, n.º 1-2 (mayo de 2002): 69–87. http://dx.doi.org/10.1016/s0167-6393(01)00060-7.

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Tesis sobre el tema "Broadcast news"

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Roy, Rishi R. (Rishi Raj) 1980. "Speech metadata in broadcast news". Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/87892.

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Thesis (M.Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2003.
Includes bibliographical references (leaf 76).
by Rishi R. Roy.
M.Eng.and S.B.
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Boulter, Trent R. "Interactive TV News: A New Delivery Method for Broadcast Television News". BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3751.

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This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for further research.
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Sandsmark, Håkon. "Spoken Document Classification of Broadcast News". Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for elektronikk og telekommunikasjon, 2012. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-19226.

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Two systems for spoken document classification are implemented by combining an automatic speech recognizer with the two classification algorithms naive Bayes and logistic regression. The focus is on how to handle the inherent uncertainty in the output of the speech recognizer. Feature extraction is performed by computing expected word counts from speech recognition lattices, and subsequently removing words that are found to carry little or noisy information about the topic label, as determined by the information gain metric. The systems are evaluated by performing cross-validation on broadcast news stories, and the classification accuracy is measured with different configurations and on recognition output with different word error rates. The results show that a relatively high classification accuracy can be obtained with word error rates around 50%, and that the benefit of extracting features from lattices instead of 1-best transcripts increases with increasing word error rates.
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Emnett, Keith Jeffrey 1973. "Synthetic News Radio : content filtering and delivery for broadcast audio news". Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/61108.

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Thesis (S.M.)--Massachusetts Institute of Technology, Program in Media Arts & Sciences, 1999.
Includes bibliographical references (p. 58-59).
Synthetic News Radio uses automatic speech recognition and clustered text news stories to automatically find story boundaries in an audio news broadcast, and it creates semantic representations that can match stories of similar content through audio-based queries. Current speech recognition technology cannot by itself produce enough information to accurately characterize news audio; therefore, the clustered text stories represent a knowledge base of relevant news topics that the system can use to combine recognition transcripts of short, intonational phrases into larger, complete news stories. Two interface mechanisms, a graphical desktop application and a touch-tone drive phone interface, allow quick and efficient browsing of the new structured news broadcasts. The system creates a personal, synthetic newscast by extracting stories, based on user interests, from multiple hourly newscasts and then reassembling them into a single recording at the end of the day. The system also supports timely delivery of important stories over a LAN or to a wireless audio pager. This thesis describes the design and evaluation of the news segmentation and content matching technology, and evaluates the effectiveness of the interface and delivery mechanisms.
by Keith Jeffrey Emnett.
S.M.
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Patterson, Philip Don. "Nuclear networks : how television news covers technological crises /". Full-text version available from OU Domain via ProQuest Digital Dissertations, 1987.

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Lemon, James Edward. "The Corporate Connection Broadcast News as a Business". Thesis, The University of Arizona, 1992. http://hdl.handle.net/10150/292233.

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Kolluru, BalaKrishna. "Broadcast news processing: Structural Classification, Summarisation and Evaluation". Thesis, University of Sheffield, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485892.

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This thesis describes the automation and evaluation of structural classification and summarisation of audio documents, specifically broadcast news programmes. News broadcasts are typically 30-minute episodes consisting of several stories describing various events, incidents and current affairs. Some of these news stories are annotated to train the statistical models. Structural classification techniques use speaker-role (eg. anchor, reporter etc) information to categorise these stories into different broad classes such as reader and interview. A few carefully drafted set of rules assign a specific speaker-role to each utterance, which are subsequently used to classify the news stories. It is argued in this thesis that selecting the most relevant subsentence linguistic components is ari efficient information gathering mechanism for summarisation. Short to intermediate sized (15 to 50 word) summaries are automatically generated by employing an iterative decremental refining process that first decomposes a story into sentences and then further divides them into chunks or phrases. The most relevant parts are retained at each iteration until the desired number of words is reached. These chunks are then joined using a set of junction words which are decided by a combination of language model and probabilistic parser scores to generate a fluent summary. The performance of this approach is measured using a novel bipartite evaluation mechanism. It is shown that the summaries need to be measured for informativeness and therefore an approach based on a comprehension test is employed to calculate such scores. The evaluation mechanism uses afiuency scale which is based on comprehensibility and coherence to quantify the fluency of summaries. In experiments, human-authored summaries were analysed to quantify the subjectivity using the comprehension test. Experimental results indicate that the iterative refining approach is a lot more informative than a baseline constructed from first sentence or the 50 words of a news story. The results indicate that the use ofjunction words improved fluency in the summaries.
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Appel, Gerald I. "A Q methodology study of broadcast news professors' attitudes toward local television news". Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1265083.

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The purpose of this Q study was to learn broadcast news professors' attitudes on the current state of local television news. The researcher also wished to uncover if professors with primarily teaching experience have different attitudes on local television news than professors with primarily professional broadcast experience.Nineteen professors in Indiana, Ohio, and Michigan sorted Q statements regarding the quality of local television news. An analysis of their Q sorts found the participants fell into three categories: the Ultra-Critics, the Moderate-Critics, and the Minimal-Critics.The Ultra-Critics were very critical of local television news and had virtually nothing positive to say about the topic. The Moderate-Critics had some positive thoughts about local television news, but were still very critical. The Minimal-Critics were critical of local television news, but still had many positive thoughts on the industry.The researcher also found that professors with primarily professional broadcast experience were much more critical of the industry than professors with primarily teaching experience.
Department of Journalism
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Onshus, Ida. "Indexing of Audio Databases : Event Log of Broadcast News". Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for elektronikk og telekommunikasjon, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-13306.

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The amount of non-textual media on the Internet is increasing, which creates a greater need of being able to search in this type of media. The goal with this thesis is to be able to do information search by use of soundtracks in audio databases. To get to know the content in an audio file, one wants a system that can automatically extract necessary information. The first step in making this system is to record what is happening at which time in an event log. This thesis treats the beginning of such a process. The experiments performed dealt with detection of pauses lasting longer than 1 second and detection of speaker changes. The corpus used in experiments consists of news broadcasts from The Norwegian Broadcasting Corporation (NRK) radio. Each broadcast had a transcription, which was used as a reference when evaluating the results. Another corpus, the HUB-4 1997 evaluation data, was used for comparative tests.A lot of work treating indexing of audio databases has already been conducted. As corpora are different, there may be varying results obtained from the same methods. In this thesis, common segmentation methods have been used with the parameters adapted to give as good results as possible with the given corpus. In the pause detection, model-based segmentation was used. A Gaussian mixture model was implemented for each of the two events: sound and long pause. For the speaker segmentation, experiments with different metric-based segmentation techniques were performed. The Bayesian information criterion (BIC) and a modified version of this criterion were tested with different options and parameter values. A false alarm compensation based on the symmetric Kullback-Leibler distance was implemented as an attempt to reduce the number of false change points. The pause detection was not successful. By using the manual transcription as reference, an F-score of 38.1 % was obtained when the settings were adjusted to result in about the same numbers for false alarms and false rejections. However, further investigation showed that the transcription had flaws with respect to labeling of pauses. An evaluation of the wrongly inserted pauses showed that most of these segments actually contained silence or noise. However, the number of pauses missed was unknown, and it was not possible to get a reliable F-score. An attempt on labeling all pauses in the HUB-4 1997 data was done. With the modified transcription, an F-score of 81.7 % was obtained. However, it is possible that unlabeled pauses still exist in the transcription, as the labeling was performed by only looking at the audio signal. From classification experiments it became clear that using 1st and 2nd order delta coefficients in the feature vectors gave an improvement over just using static MFCCs. An F-score of 98.8 % was obtained from these experiments, which implies that the models are good when the segment boundaries are known. In order to get trustworthy results from the recognition task, a review of the transcription must be done.When using the modified version of BIC and false alarm compensation for speaker change detection, an F-score of 77.1 % were obtained. The average mismatch between correctly detected change points and reference transcription was 339 milliseconds. As a measure of how good the algorithm is, an F-score of 72.8 % was obtained with the HUB-4 1997 data. Ajmera et al. (2002) obtained an F-score of 67 % with the same data. It became clear that full covariance matrices gave an improvement over diagonal covariance matrices and that static MFCCs as feature vectors gave better results than MFCCs including delta coefficients. Inclusion of pitch as another feature did not contribute to any improvement of the results.
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Guthrie, Sarah L. "Reality and Perception of Feminism and Broadcast, 1968-1977: The Mary Tyler Moore Show, Alison Owings, and the Experience of Second-Wave Feminism in Broadcast News". Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1274570051.

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Libros sobre el tema "Broadcast news"

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M, Olson Beth, ed. Broadcast news. 4a ed. Southbank, Victoria, Australia: Thomson, Wadsworth, 2005.

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Stephens, Mitchell. Broadcast news. 2a ed. New York: Holt, Rinehart, and Winston, 1986.

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Brooks, Albert. Broadcast news. Livonia, Mich: CBS/Fox Video, 1995.

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Stephens, Mitchell. Broadcast news. 3a ed. Fort Worth: Harcourt Brace Jovanovich, 1993.

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Brooks, Albert. Broadcast news. [New York, NY]: Criterion Collection, 2010.

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Brooks, James L. Broadcast news. New York: Vintage Books, 1988.

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Broadcast news producing. Thousand Oaks, Calif: Sage, 2005.

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Fang, Irving E. Television news, radio news. 4a ed. St. Paul: Rada Press, 1985.

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Better broadcast writing, better broadcast news. Boston: Pearson/Allyn and Bacon, 2005.

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Broadcast news writing stylebook. Boston: Allyn and Bacon, 1995.

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Capítulos de libros sobre el tema "Broadcast news"

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Stewart, Peter y Ray Alexander. "Writing Television News". En Broadcast Journalism, 301–13. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-24.

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Stewart, Peter y Ray Alexander. "Gathering Television News". En Broadcast Journalism, 314–22. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-25.

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Stewart, Peter y Ray Alexander. "Writing for News". En Broadcast Journalism, 164–78. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-11.

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Stewart, Peter y Ray Alexander. "Broadcast News Style Book". En Broadcast Journalism, 179–94. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-12.

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Stewart, Peter y Ray Alexander. "News Anchors and Presenters". En Broadcast Journalism, 213–22. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-14.

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Batty, Craig y Sandra Cain. "Writing News: Broadcast". En Media Writing, 55–85. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-52955-8_4.

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Stewart, Peter y Ray Alexander. "Where the News Comes From". En Broadcast Journalism, 62–85. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-6.

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Stewart, Peter y Ray Alexander. "News Channels, Programmes and Streams". En Broadcast Journalism, 52–61. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-5.

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Papper, Robert A. "News". En Broadcast News and Writing Stylebook, 34–47. 7th edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780367823030-3.

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Stewart, Peter y Ray Alexander. "The Television News Studio and Presentation". En Broadcast Journalism, 374–83. 8a ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003026655-30.

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Actas de conferencias sobre el tema "Broadcast news"

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Arisoy, Ebru y Murat Saraglar. "Turkish broadcast news transcription revisited". En 2018 26th Signal Processing and Communications Applications Conference (SIU). IEEE, 2018. http://dx.doi.org/10.1109/siu.2018.8404597.

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Hanjalic, A., G. Kakes, R. L. Lagendijk y J. Biemond. "Broadcast news indexing using dancers". En IEEE International Conference on Multimedia and Expo, 2001. ICME 2001. IEEE, 2001. http://dx.doi.org/10.1109/icme.2001.1237891.

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Xie, Yujie y Fenghai Liu. "CCTV News Broadcast Information Mining". En AIAM2020: 2nd International Conference on Artificial Intelligence and Advanced Manufacture. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3421766.3421827.

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Nguyen, Long, Xuefeng Guo, Richard Schwartz, John Makhoul, Toru Imai, Akio Kobayashi, Atsushi Matsui y Akio Ando. "Japanese broadcast news transcription demonstration". En the second international conference. Morristown, NJ, USA: Association for Computational Linguistics, 2002. http://dx.doi.org/10.3115/1289189.1289234.

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Messaoudi, Abdel, Lori Lamel y Jean-Luc Gauvain. "Transcription of arabic broadcast news". En Interspeech 2004. ISCA: ISCA, 2004. http://dx.doi.org/10.21437/interspeech.2004-184.

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Da Cunha, Alexandre Martins, Isabela Santos, Daniel Pedrosa, Francis F. Steen, Mark Turner, Maira Avelar, Lilian Ferrari y Gustavo Paiva Guedes. "Sentiment Analysis on Brazilian News Broadcast Data". En VII Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação - SBC, 2018. http://dx.doi.org/10.5753/brasnam.2018.3599.

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This work aims to compare the occurrence of negative emotion words in Brazilian broadcast news JN and JR, and also analyzes Twitter posts related to them. We use the Brazilian Portuguese version of LIWC dictionary, which is a Sentiment Analysis software. The results indicate that both JN and JR tend to use negative emotion words, but in JR this tendency is greater. Nevertheless, Twitter posts direct more criticisms towards JN than JR.
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Karthik, M. L. N. S., Mirishkar Sai Ganesh y Bijayananda Patnaik. "Robust Speaker Diarization for News Broadcast". En 2018 International Conference on Wireless Communications, Signal Processing and Networking (WiSPNET). IEEE, 2018. http://dx.doi.org/10.1109/wispnet.2018.8538527.

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Ghoniem, Mohammad, Dongning Luo, Jing Yang y William Ribarsky. "NewsLab: Exploratory Broadcast News Video Analysis". En 2007 IEEE Symposium on Visual Analytics Science and Technology. IEEE, 2007. http://dx.doi.org/10.1109/vast.2007.4389005.

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Ohtsuki, K. y L. Nguyen. "Incremental language modeling for broadcast news". En IEEE Workshop on Automatic Speech Recognition and Understanding, 2005. IEEE, 2005. http://dx.doi.org/10.1109/asru.2005.1566531.

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Kannao, Raghvendra y Prithwijit Guha. "Story segmentation in TV news broadcast". En 2016 23rd International Conference on Pattern Recognition (ICPR). IEEE, 2016. http://dx.doi.org/10.1109/icpr.2016.7900085.

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Informes sobre el tema "Broadcast news"

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Zajic, David, Bonnie Dorr y Richard Schwartz. Headline Generation for Written and Broadcast News. Fort Belvoir, VA: Defense Technical Information Center, marzo de 2005. http://dx.doi.org/10.21236/ada454198.

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Papka, Ron. Learning Threshold Parameters for Event Classification in Broadcast News. Fort Belvoir, VA: Defense Technical Information Center, enero de 1999. http://dx.doi.org/10.21236/ada477671.

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Abdulaziz, Ashour. Code Switching Between Tamazight and Arabic in the First Libyan Berber News Broadcast: An Application of Myers-Scotton's MLF and 4M Models. Portland State University Library, enero de 2000. http://dx.doi.org/10.15760/etd.1632.

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Fernández Peña, Emilio. Olympic Summer Games and Broadcast Rights. Evolution and Challenges in the New Media Environment. Revista Latina de Comunicación Social, 2009. http://dx.doi.org/10.4185/rlcs-64-2009-1.000-1.010-eng.

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Rodrigo-Alsina, M., L. García-Jimenez, J. Gifreu-Pinsach, L. Gómez-Puertas, F. Guerrero-Solé, H. López-González, P. Medina-Bravo et al. Sexuality, gender, religion and interculturality in new stories on civilisations and cultures broadcast by Spanish television. Revista Latina de Comunicación Social, noviembre de 2016. http://dx.doi.org/10.4185/rlcs-2016-1136en.

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Petrie, Christopher, Clara García-Millán y María Mercedes Mateo-Berganza Díaz. Spotlight: 21st Century Skills in Latin America and the Caribbean. Inter-American Development Bank, junio de 2021. http://dx.doi.org/10.18235/0003343.

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There is a wealth of conversation around the world today on the future of the workplace and the skills required for children to thrive in that future. Without certain core abilities, even extreme knowledge or job-specific skills will not be worth much in the long run. To address these issues, the Inter-American Development Bank (IDB) and HundrED conducted this Spotlight project with the goal of identifying and researching leading innovations that focus on 21st Century Skills in Latin America and the Caribbean. The Spotlight program was supported by J.P. Morgan. The purpose of this project is to shine a spotlight, and make globally visible, leading education innovations from Latin America and the Caribbean doing exceptional work on developing 21st Century Skills for all students, teachers, and leaders in schools today. The main aims of this Spotlight are to: Discover the leading innovations cultivating 21st century skills in students globally; understand how schools or organizations can implement these innovations; gain insight into any required social or economic conditions for these innovations to be effectively introduced into a learning context; celebrate and broadcast these innovations to help them spread to new countries. All the findings of the Spotlight in 21st Century Skills are included in this report.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, febrero de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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