Siga este enlace para ver otros tipos de publicaciones sobre el tema: Business relationship.

Tesis sobre el tema "Business relationship"

Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros

Elija tipo de fuente:

Consulte los 50 mejores tesis para su investigación sobre el tema "Business relationship".

Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.

También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.

Explore tesis sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.

1

deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

Texto completo
Resumen
Building and maintaining business relationships is becoming increasingly important as organisations seek to improve their competitive advantage by entering long-term relationships with strategic business partners. It is suggested that the quality of the relationship determines the likelihood of maintaining an ongoing relationship between buyers and sellers. Research in the area of business-to-business relationship quality is still in its infancy with limited agreement of the dimensions of relationship quality or even the definition of relationship quality in a business-to-business context.
Los estilos APA, Harvard, Vancouver, ISO, etc.
2

Forkmann, Sebastian. "Challenges of change in business-to-business markets." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/challenges-of-change-in-businesstobusiness-markets(ef771ed7-8d31-45c8-b8f3-4e17b54dc159).html.

Texto completo
Resumen
This dissertation is structured around three original studies that offer unique insights into the challenges of change in business-to-business markets. All three studies share as an important starting point that firms rely on other firms to achieve strategic flexibility in volatile business environments. This means that firms source critical resources from business relationships in order to reduce long-term investments in times of change. From this perspective, firms' competitive advantages cross the boundaries of the firm and are embedded in their business partner networks. Thus, firms' busin
Los estilos APA, Harvard, Vancouver, ISO, etc.
3

Molin, Jonas. "Business Streamlining : Toward a Substantive Theory of the Streamlining of Outsourced Business Processes." Licentiate thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2300.

Texto completo
Resumen
Research comparing public-private services outsourcing applying a longitudinal approach including the production/delivery processes (life after purchase) in services sourcing contexts is scarce. In addition, prior studies on service sourcing tend be under conceptualized. To address the above this licentiate thesis presents the results of a comparative and grounded theory inspired case study of two major Swedish FM services outsourcing projects, a public and a private case of operational partnering. Client-provider interaction processes on management level have been followed regularly over time
Los estilos APA, Harvard, Vancouver, ISO, etc.
4

Stapelberg, Colette. "Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22836.

Texto completo
Resumen
The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as well as its personnel play a critical role in relational exchange and the quality of the relationship that is built with the customer. A strong positive relationship links relationship quality to suppliers, contact personnel and buyer’s loyalty by focussing on both the
Los estilos APA, Harvard, Vancouver, ISO, etc.
5

Jarrett, Loran. "Social Media Deployment in a Business to Business Environment: Theory and Practice." Scholar Commons, 2018. https://scholarcommons.usf.edu/etd/7527.

Texto completo
Resumen
Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectiv
Los estilos APA, Harvard, Vancouver, ISO, etc.
6

Tontoh, Anthony, and Yaw Opoku Gyamfi. "MAINTAINING CUSTOMER RELATIONSHIP IN BUSINESS-TO-BUSINESS MARKETING." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-463.

Texto completo
Resumen
<p>The relationship between organizations and their customers is a critical issue when establishing a long-term relationship. It is difficult for organizations to really manage and main-tain the relationship with their customers as some organizations fail to build up relationships.</p><p>The process of learning and adapting to other customers is costly and time intensive. This is an issue that needs to be taken into consideration. Another aspect that needs to be looked at is the way organizations can set up a plan to build a competitive advantage. With this, most organizations do tend to loose
Los estilos APA, Harvard, Vancouver, ISO, etc.
7

Malm, Jimmie, and Enrique Guy. "The impact of simulations on Business Relationships : How the utilization of simulations affects the nature of a business relationship." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-771.

Texto completo
Resumen
<p>Decision making with the help of graphs has been applied for a long time. Previous to the introduction of computerized solutions, graphs and complementary pictures were hand drawn. With the introduction of computers came the colored and dynamic “animations” called simulations which are used today. The focal company of this study, Ångpanneföreningen AB, has during an extensive period of time constructed simulations of complex systems which they have used in order to satisfy specific needs of their customers in different areas. Depending on the complexity of the product and the needs it is ou
Los estilos APA, Harvard, Vancouver, ISO, etc.
8

Tenner, Ulrike. "Business Relationship Dissolution : The impact of relationship properties." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13164.

Texto completo
Resumen
The Bachelor Thesis focuses on the research of the dissolution process. Recent literature claims that up today there is a theoretical gap in this field. So far models of reasons, stages, actors and communication strategies are evolved and here explained. The empirical investigation of the Bachelor Thesis focuses on two research questions – the investigation of the dissolution process in Eastern Germany as well as the investigation of the impact of relationship properties on the dissolution process. CEOs of SME in Eastern Germany were interviewed about their experience with dissolutions. The fi
Los estilos APA, Harvard, Vancouver, ISO, etc.
9

Stafford, Michael, Emelie Domeij, and Patrick McGonagle. "Business Relationship Management : An In-depth study into the Business Relationships of the Construction Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16007.

Texto completo
Resumen
This paper is an in-depth study of business relationships in the Swedish construction industry and how e-commerce applications have affected the matter.  E-commerce applications are being used by all types of industries, while the construction industry lags behind and is currently in the process of implementing such type of systems. Primary data was obtained through four in-depth interviews, three of which were conducted with leading Swedish construction companies, and one with a large supplier to the industry.  The data obtained was analyzed using a series of academic tools such as currnet pe
Los estilos APA, Harvard, Vancouver, ISO, etc.
10

Himanka, L. (Laura). "Relationship building in cross-cultural business-to-business context." Bachelor's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201705312240.

Texto completo
Resumen
During the past decades, international trade of goods and services has been growing fast. In the globalizing market, understanding cultural differences is essential. When building customer relationships across national borders, the possibility of cultural conflicts and misunderstandings is substantial and many factors must be taken into consideration. In business-to-business market the importance of individual customers is emphasized. High customer loyalty can improve a company’s performance significantly by increasing revenue and reducing customer acquisition costs. Therefore, the importance
Los estilos APA, Harvard, Vancouver, ISO, etc.
11

Zhao, Yue. "Individual Business Initiation Process and Business Dynamics." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183287.

Texto completo
Resumen
Many relationship-based studies focus on how businesses are maintained and developed. However, little attention focused on individuals as business initiators and the consequent processes. This study will bridge this gap. A theoretical model with two cases will answer two questions    -How individuals initiate business through personal network? -What is the consequent process?   The studies demonstrate that individual do play a very important role when initiating a new business and they set in motion relationship-building processes that change the network structure.   The contribution for resea
Los estilos APA, Harvard, Vancouver, ISO, etc.
12

Alnsour, Muhammed S. "Modelling Relationship Quality in a Business-to-Business Marketing Context: The Jordanian Banks and their Online SME Customers." Thesis, University of Bradford, 2009. http://hdl.handle.net/10454/4883.

Texto completo
Resumen
This study provides an understanding on how Relationship Quality is conceptualised in business-to-business marketing relationships. It investigates the relationships of Jordanian Banks with their small and medium sized enterprise (SMEs) customers in terms of Commitment, Satisfaction, Trust, Communication, Transparency, Understanding, and Cooperation. It examines the antecedents and outcomes of the quality of corporate customer relationships by developing a conceptual model which empirically tests this relationship. This research builds and validates a research model based on the literature sur
Los estilos APA, Harvard, Vancouver, ISO, etc.
13

Vieira, Armando Luis. "An interpersonal approach to modelling business-to-business relationship quality." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/10527/.

Texto completo
Resumen
In the last two decades, we have been watching a dramatic change in the nature of buyer-seller relationships. Relationship quality (RQ) is nowadays seen as the source of superior performance and competitive advantage, rather than service quality and/or customer satisfaction. As firms move towards closer, more collaborative relationships, the role of relationship managers as marketers is increasingly vital to organisational success. Despite the crucial role that relationship managers play in building business-to-business (B2B) RQ, very little research has looked at the key constructs of inter-o
Los estilos APA, Harvard, Vancouver, ISO, etc.
14

Wilson, Steven L. "Antecedents to business succession planning in small relationship-dependent service businesses." Thesis, Oklahoma State University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10142120.

Texto completo
Resumen
<p> As the baby boom generation approaches and enters traditional retirement ages, the owners of small professional service firms are being inundated with advice concerning how to implement a business succession plan. While much of the advice may be valuable and sound, a significant portion of this advice appears to be derived from a one-size-fits-all approach that ignores, or fails to address, the needs, desires, and personal characteristics of the business owner. Small business succession planning advice often involves growing the business into a self-perpetuating organism. However, many sma
Los estilos APA, Harvard, Vancouver, ISO, etc.
15

Dalela, Vivek. "A study of relationship repair in a business-to-business context." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/45.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
16

Zaefarian, Ghasem. "Understanding the interplay between business relationships and business strategy using configuration theory." Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/understanding-the-interplay-between-business-relationships-and-business-strategy-using-configuration-theory(538f4f78-018a-4b83-bd21-ccd9cacdd4f7).html.

Texto completo
Resumen
This study applies a configuration theoretic approach to understand the interplay between business strategy and relationship strategy. It is hypothesised that business relationships make their greatest contributions to both relationship performance and firm performance when the structure of a relationship is accurately aligned with the business strategy (i.e. configuration model 1) and the relationship strategy (i.e. configuration model 2) of a focal firm. The hypotheses are tested using four seemingly complementary approaches to fit consisting of profile deviation, moderation, mediation, and
Los estilos APA, Harvard, Vancouver, ISO, etc.
17

Sjögren, Rasmus, and Rômulo Viana. "Triadic relationships : - A case study on relationship initiation in triadic settings." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388958.

Texto completo
Resumen
This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. Based on a case study, the authors investigate a company, their partners and potential buyers during the relationship initiation process. The data was collected through semi-structured interview
Los estilos APA, Harvard, Vancouver, ISO, etc.
18

Pokorska, Joanna. "Relationship fading in business-to-consumer context." Thesis, Aston University, 2016. http://publications.aston.ac.uk/28879/.

Texto completo
Resumen
The objective of this thesis is to develop a better understanding of the relationship fading phenomenon in business-to-consumer context. Fading relates to a gradual decline in consumer’s willingness to continue a relationship with a company. Therefore, understanding the fading process may help to elucidate the ‘unexplained’ relationship dissolution and customer defection. Led by an assumption that a relationship between a consumer and a brand is like the one between individuals, the thesis proposes that the trajectory of relationship fading reflects the disaffection processes similar to the on
Los estilos APA, Harvard, Vancouver, ISO, etc.
19

Huang, Yuelu. "Intercultural competence and international business relationship development." Thesis, Staffordshire University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431503.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
20

Zhao, Fan, Yu Deng, and Xuan Qin. "Relationship and Network in Online B2B Business." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54209.

Texto completo
Resumen
Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. That leads to the purpose of this study, is to investigate how do the relationship and network between firms influence the cooperation of product developing and server operating companies within online business. In order to study this topic, the
Los estilos APA, Harvard, Vancouver, ISO, etc.
21

Amenduni, Gresele Valentina <1993&gt. "Innovation and internalization: a synergistic business relationship." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15404.

Texto completo
Resumen
Innovation and Internationalization are key factors in the economic and competitive success of enterprises. On the one hand, the internationalization process is favored by innovation; on the other, the innovation process appears to be stimulated by entry into new markets. The theoretical framework is particularly articulated also because various studies highlight the existence of complex relationships between the two phenomena. My research, through both theoretical in-depth analysis and real empirical case studies, wants to study the two strategies separately before, in order to examine each s
Los estilos APA, Harvard, Vancouver, ISO, etc.
22

Mohamad, Zaki Nur Amalina. "The Role of Social Media in Business-to-business (B2B) Relationship Marketing." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367619.

Texto completo
Resumen
Traditionally, consumers used social media –—such as blogs, social networking sites, and video sharing sites–—to share their experiences of a product or service. Increasingly, however, consumers are utilising these platforms to not only interact with consumers, but to better engage with companies. This represents the social media phenomenon, which can now significantly impact a company’s strategy, sales, and even survival. Yet, many companies ignore or abstain from using this form of media largely due to a lack of understanding what social media entails and what benefits it can provide to both
Los estilos APA, Harvard, Vancouver, ISO, etc.
23

Constable, Stephen J. "Relationship quality and relationship value as key drivers of relationship satisfaction and long-term orientation in buyer-seller relationships : the case of the UK electrical and electronics industries." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20873/.

Texto completo
Resumen
This study focuses on two aspects of business-to-business relationships, relationshop quality and relationship value. Crosby et al. (1990) suggest that the quality of the relationship determines the probability of continued exchange between buyer and seller. Following Crosby et al.'s (1990) ground-breaking relationship quality study some important dimensional issue remain. The dominant conceptualisation of relationship quality defines it as a higher-order construct consisting of either outcome or process dimensions. The outcome dimensions of relationship qualoty have been examined extensively
Los estilos APA, Harvard, Vancouver, ISO, etc.
24

Panda, Swati. "Attracting the Right Partner: Signaling in Business-to-Business Relationships." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707248/.

Texto completo
Resumen
In the pre-relationship exploration stage of a business-to-business (B2B) relationship, firms find it difficult to evaluate other parties because of the prevalence of information asymmetry. Firms must make informed decisions, otherwise, they end up in a contentious long-term relationship, which adversely affects the performance of both sides. While majority research on B2B relationships is focused in the post-relationship phase, very little has been done to identify strategies that firms can adopt to signal their firm characteristics in the pre-relationship phase. This is important, as such si
Los estilos APA, Harvard, Vancouver, ISO, etc.
25

Cunha, Namércio Pereira da. "Facilitators and inhibitors of the relationship quality in a dyadic business-to-business relationship: the wine sector in Portugal." Doctoral thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/16802.

Texto completo
Resumen
Doutoramento em Marketing e Estratégia<br>The globalised market in which the companies operate requires that the business strategies go beyond the quality offered in the products. Therefore, the quality of the relationships with the strategic partners must also be taken in to account. The main objective of this thesis is to identify the facilitating or inhibiting key constructs that describe the Relationship Quality (RQ) in a dyadic perspective of a business-to-business relationship. In this vein, the following questions arise: (i) What are the core constructs used to conceptualize RQ?; (ii)
Los estilos APA, Harvard, Vancouver, ISO, etc.
26

Henningsson, Emma, and Emma Ruden. "How to find an international business partner?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-909.

Texto completo
Resumen
<p>Introduction: Already in the 1970’s, internationalisation was noted as a striking trend in business. Since then, the speed of internationalisation has increased as infrastructure, communication, and IT have decreased space and time barriers for international trade. Today, companies must engage in international activities to survive in the competitive environment and researchers argue that firms’ international performance is determined by their ability to establish relationships.</p><p>Problem: In order to facilitate the search for business actors globally, Chamber Trade Business to Business
Los estilos APA, Harvard, Vancouver, ISO, etc.
27

Bryngemark, Adam, and Sebastian Baard. "”En vecka fick jag fler ölleveranser än virkesleveranser.” : Hur B2B-kunder hanterar och navigerar i B2B-relationer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66055.

Texto completo
Resumen
Bakgrund: Vikten av mer bundna business-to-business-relationer från leverantörsidan är vida erkänd. Det är dock inte självklart att kunden i en B2B-relation strävar efter samma mål som leverantören i detta anseende. Kunden påverkas av faktorer i mer bundna och mer obundna relationer och måste förhålla sig till dessa samtidigt som de navigerar i sina leverantörsrelationer för att försöka åtnjuta fördelarna med både lång- och kortsiktighet. Syfte: Att förstå hur B2B-kunder hanterar och navigerar i B2B-relationer för att åtnjuta fördelar med både mer bundna och mer obundna B2
Los estilos APA, Harvard, Vancouver, ISO, etc.
28

Myhr, Hampus, and Dueñas Alejandro Pérez. "Marketing in start-ups : A case study of business relationship development." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446586.

Texto completo
Resumen
Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. This will be analysed through six key elements from literature that are necessary for start-ups to consider in relationship marketing for surviving in the market, namely trust, commitment, communication, mutual benefits, long-term perspective, and customer service. The thesis us
Los estilos APA, Harvard, Vancouver, ISO, etc.
29

Kilpatrick, Brett Alan. "The role relationship benefits have on brand equity in the business to business, services environment." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/30612.

Texto completo
Resumen
A review of the literature reveals that companies‟ brands and their management have dominated the marketing of goods and services to consumers but the idea of measuring brand equity has been slow to take hold in business to business (B2B) marketing. On-going relationships between businesses and their industrial customers are receiving renewed interest in marketing and the building of strong customer relationships has been suggested as means of gaining a competitive advantage particularly for service businesses. The importance of benefits recieved through relationships indicates that customer v
Los estilos APA, Harvard, Vancouver, ISO, etc.
30

Herrett, Christopher Robert. "A taxonomy of the business strategy and manufacturing strategy of U.K. companies." Thesis, University of Sunderland, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343610.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
31

Hammarström, Charlotta, and Lina Falk. "Business Networking : How Entrepreneurs in San Diego Can Make Use of Networking to Accelerate Growth in Small Businesses." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53111.

Texto completo
Resumen
<p>Networking is commonly used in many business clusters such as in San Diego, California. The strongcollaborative and networking culture spurs entrepreneurial activities and is crucial forentrepreneurial success in the region. Networking is a fascinating phenomenon much discussed inliterature. Sociologists have tried to map the patterns of networks and describe its existence andfunction in society. Relationship marketing theorists have taken to the discussion from a businessperspective and explained the relationships between the individuals in the business network. Thepurpose of this research
Los estilos APA, Harvard, Vancouver, ISO, etc.
32

Lodén, William, and Ida Nyfelt. "Från okänd till avtal : Hur tillitsbildande faktorer får affärsrelationer att inledas hos mindre företag." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417002.

Texto completo
Resumen
Medan en stor mängd forskning på affärsrelationer mellan företag har fokuserat på relationers utveckling efter ett avtalat samarbete, så har mindre forskning fokuserat på hur företagen först inleder och kommer fram till ett avtalat samarbete. Den forskning som finns på detta område har främst fokuserat på antingen större eller nyetablerade företag, medan mindre, redan etablerade företag inte studerats i lika stor utsträckning. En utmaning i detta är att förstå hur tillit mellan företag bildas i ett inledande skede av affärsrelationen. Detta arbete studerar därför hur tillitsbildande faktorer p
Los estilos APA, Harvard, Vancouver, ISO, etc.
33

Jylhä, Emmy. "Customer Defection and Value in Business-to-Business Relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76387.

Texto completo
Resumen
In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. Therefore, relationship quality is of interest for any firm that want to succeed with their sales proposals. However, although firms work with value creation for their customers, there is always a risk for the defection of customers. Firms need to gain knowledge about t
Los estilos APA, Harvard, Vancouver, ISO, etc.
34

Baxter, Roger, and n/a. "The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model." University of Otago. Department of Marketing, 2005. http://adt.otago.ac.nz./public/adt-NZDU20060823.162004.

Texto completo
Resumen
A firm�s relationships with its customers contribute to its organizational capital and represent an important part of its shareholder value, so the nature of the value in these relationships needs to be understood well and managed carefully. Marketing managers therefore require techniques that will assess relationship value comprehensively in order to manage their portfolio of customer relationships effectively and in order to argue for a sufficient share of the firm�s resources to develop these market based assets for competitive advantage. At present, there is a well-established technique fo
Los estilos APA, Harvard, Vancouver, ISO, etc.
35

Salo, J. (Jari). "Business relationship digitalization:a case study from the steel processing industry." Doctoral thesis, University of Oulu, 2006. http://urn.fi/urn:isbn:9514282396.

Texto completo
Resumen
Abstract Although research into the digitalization of business has grown in recent years, the focus has predominantly been on the impacts of digitalization on business in general, and not on the business relationship digitalization process. In this dissertation, the author addresses how digitalization affects business relationships and provides an illustration of the process of business relationships digitalization in the steel processing industry context. Drawing from the Industrial Marketing and Purchasing based business relationship literature and evolving digitalization literature the auth
Los estilos APA, Harvard, Vancouver, ISO, etc.
36

Hunsicker, Adam M. "Small Business Owners' Consumer Brand Engagement Strategies in Social Media." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7391.

Texto completo
Resumen
Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises' contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands' equity. Relationship marketing and customer relationship management provided the conceptual framewor
Los estilos APA, Harvard, Vancouver, ISO, etc.
37

Shaalan, Ahmed Said Lotfy. "Guanxi-type relationships (shabakat al-alakat) and relationship marketing : new linkages in the Egyptian SME sector." Thesis, University of Hull, 2013. http://hydra.hull.ac.uk/resources/hull:16123.

Texto completo
Resumen
Establishing strong, high-quality relationships with customers can be an important element in conducting business throughout the world, particularly in complex and highly competitive markets. This study attempts to explore and examine the differences and possible linkages between two important approaches to building relationships: guanxi and relationship marketing. Guanxi-type relationships tend to work at the inter-personal level, whereas relationship marketing tends to operate at the inter-organisational level. Despite the fact that both concepts are well known individually, a dearth of crit
Los estilos APA, Harvard, Vancouver, ISO, etc.
38

Tähtinen, J. (Jaana). "The dissolution process of a business relationship:a case study from tailored software business." Doctoral thesis, University of Oulu, 2001. http://urn.fi/urn:isbn:9514265300.

Texto completo
Resumen
Abstract This research aims at developing theory about the dissolution process of business-to-business relationships in tailored software context. Although dissolving business relationships can be viewed as one of the essential themes of marketing, the existing research on dissolution does not provide us with a holistic picture of the dissolution as a process. This research builds an empirically-grounded model of the business relationship dissolution process. First, a theoretical, tentative model of the process of business relationship dissolution is built. Second, empirical knowledge is acqu
Los estilos APA, Harvard, Vancouver, ISO, etc.
39

Iao, Iok Ieng. "The impact of buyer-supplier relationship on adoption of business-to-business electronic commerce." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636415.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
40

Pienaar, Nico. "The role relationship benefits have on customer equity in the business-to-business environment." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41987.

Texto completo
Resumen
This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in a business-tobusiness environment beyond psychological, functional and social benefits. Furthermore the study focuses on the importance of building relationships influencing customer equity in organisations operating in a business-to-business environment. The study is based on two phases. Phase one consisted of face-to-face interviews with experienced professional indivi
Los estilos APA, Harvard, Vancouver, ISO, etc.
41

Zeniou, Maria. "Building a relational capability in business service relationships : the exploration of learning needs in stages of relationship development." Thesis, University of Derby, 2013. http://hdl.handle.net/10545/314038.

Texto completo
Resumen
Context and Objectives: There is an increasing recognition that there is great potential in utilizing learning in client relationships as this can enable service providers to develop relational capabilities and more successfully manage relationships. Building on this premise, the present study argues that learning in relationships relates to the ability to learn from the local context to leverage relationship success. To do this, requires an understanding of what drives success in each stage of relationship development and how this can be achieved to ensure success. The aim of the research is
Los estilos APA, Harvard, Vancouver, ISO, etc.
42

Walton, Kesha. "Relationship Between Technostress Dimensions and Employee Productivity." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7768.

Texto completo
Resumen
Low productivity among employees represents a threat to the sustainability of organizational profits. Retail organizations have experienced a loss of over $300 billion annually because of low productivity. A consequence of technostress is low self-efficacy, which promotes low productivity and high employee absenteeism and burnout. Guided by the theory of technological self-efficacy, the purpose of this correlational study was to examine whether a relationship existed between employee technostress and employee productivity and the extent that technological self-efficacy mediated that relationsh
Los estilos APA, Harvard, Vancouver, ISO, etc.
43

Blake, Christopher, and Britt-Marie Östman. "Relationer och projekt : En studie av det mellanmänskliga i det rationella." Thesis, University of Skövde, School of Technology and Society, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-4109.

Texto completo
Resumen
<p>Projects are often spoken of in the terms of rational systems. However, some researchers point out the relevance of viewing projects as sets of relationships. Little is published about what aspects of relationships that are important for the managing of projects. We have argued for the necessity of such research. With previous research, our case study and interviews we indentified communication, responsibility, cooperation, togetherness and trust as important relational aspects in projects.</p><p>The overall perceived success for projects in this case, was increased with the adoption of new
Los estilos APA, Harvard, Vancouver, ISO, etc.
44

Swenson, Andrea Valeria Roets. "Making Romantic Relationships Tick: Objective and Subjective Time Use and Relationship Quality Among Business Owners." Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/70908.

Texto completo
Resumen
This study assesses the contextual aspect of working in a family business on intimate relationships. Guided by principles of ecological theory, this study explores the unique situation of individuals who work with an intimate partner in a business they own and how this situation manifests itself in their close relationship. Individuals in a family business are confronted with a potentially unique family-work experience, especially for spouses/partners who work together in a business. It is hypothesized that objective and subjective work time influence couple relationship quality. Six speci
Los estilos APA, Harvard, Vancouver, ISO, etc.
45

Westman, Wall Carolin, and Tomas Henriksson. "How To Create Satisfaction : Customer satisfaction in Business-to-Business relationships." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106706.

Texto completo
Resumen
<p>This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute to the small, yet growing literature on the topic of satisfaction in business-tobusiness settings. In order to accomplish this, one company in the copying machine and IT sector has been used as a base and its customers have been the focus of the study. The results show that if the expectations the customers have of the product are met, the customers are likely to be satisfied. Furthermore, part
Los estilos APA, Harvard, Vancouver, ISO, etc.
46

Gong, Jie. "Relationship Lending and Lines of Credit for Small Business." NCSU, 2010. http://www.lib.ncsu.edu/theses/available/etd-04012010-131200/.

Texto completo
Resumen
This thesis examines the influences of bank-borrower relationships on the terms for bank lines of credit for small business. I use the Surveys of Small Business Finances data to estimate two models: an OLS Regression explaining the premium over the prime rate and a Logistic Regression for the probability of collateral requirements. I focus on those firms with lines of credit with floating rates from commercial banks and use contract, financial, governance, industry and relationship characteristics as explanatory variables. Dun and Bradstreet (D&B) credit scores, minority status and gender are
Los estilos APA, Harvard, Vancouver, ISO, etc.
47

Nikolova, Natalia. "The client consultant relationship in professional business service firms." Köln Kölner Wiss.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2922564&prov=M&dok_var=1&dok_ext=htm.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
48

Nikolova, Natalia. "The client-consultant relationship in professional business service firms /." Köln : Kölner Wiss.-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2922564&prov=M&dok_var=1&dok_ext=htm.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
49

Botha, Noanne. "Customer relationship value in the business-to-business railway market of Southern Africa." Thesis, 2019. http://hdl.handle.net/10500/26231.

Texto completo
Resumen
This study involves establishing imperative customer relationship value antecedents and mediators within the business-to-business (B2B) railway industry of Southern Africa and determining whether these relationship value antecedents and mediators will achieve customer retention as an outcome. The goal is to create a conceptual model for the B2B railway industry of Southern Africa, which will be done through reviewing well-established theories and past literature on the topics of relationship marketing, relationship value, and retention within the B2B industry. After an examination of the exist
Los estilos APA, Harvard, Vancouver, ISO, etc.
50

Kuo, Jung-Chung, and 郭榮宗. "Power Relationship of Business Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82759064018526836880.

Texto completo
Resumen
博士<br>國立中央大學<br>企業管理學系<br>101<br>Abstract Within the business environment becoming sophisticated and uncertain, business model is a comprehensive concept of management; Moreover, it is also an up-to-date and crucial researchable issue. Business model depicts systems which an enterprise create values and logic how an enterprise make profits. Business model involves the distribution of profits among organizations whose power relationship requires further studies. Consequently, the purpose of this study is based on business model analyzing power relationship of business model. Power relationshi
Los estilos APA, Harvard, Vancouver, ISO, etc.
Ofrecemos descuentos en todos los planes premium para autores cuyas obras están incluidas en selecciones literarias temáticas. ¡Contáctenos para obtener un código promocional único!