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Bibliografías temáticas / Consumer Perceived Value of Brand Heritage

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Literatura académica sobre el tema "Consumer Perceived Value of Brand Heritage"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 10 de febrero de 2022

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Artículos de revistas sobre el tema "Consumer Perceived Value of Brand Heritage"

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Fritz, Kristine, Verena Schoenmueller, and Manfred Bruhn. "Authenticity in branding – exploring antecedents and consequences of brand authenticity." European Journal of Marketing 51, no. 2 (2017): 324–48. http://dx.doi.org/10.1108/ejm-10-2014-0633.

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Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to understand how to influence a brand’s perceived authenticity. The purpose of this paper is to build a link between previous research on authenticity and thus gain a deeper understanding of the influencing factors of brand authenticity and its consumer outcomes. Design/methodology/approach Building on an extensive literature review, the authors identify various antecedents of brand authenticity that are closely connected with the brand’s past, it

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Halwani, Lama. "Making sense of heritage luxury brands: consumer perceptions across different age groups." Qualitative Market Research: An International Journal 22, no. 3 (2019): 301–24. http://dx.doi.org/10.1108/qmr-08-2017-0118.

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PurposeScholars have repeatedly concluded that heritage is a significant value driver for luxury brands (Rileyet al., 2004; Fionda and Moore, 2009; Wuestefeldet al., 2012; DeFantiet al., 2014; Ardeletet al., 2015; Dion and Borraz, 2015; Dion and Mazzalovo, 2016). However, little is known on how consumers of different age group make sense of heritage luxury. The purpose of this paper is to investigate how consumers of different age groups make sense of heritage luxury brands (HLBs).Design/methodology/approachTo achieve this, semi-structured, one-on-one, face-to-face interviews were conducted wi

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Southworth, Sarah Song, and Jung Ha-Brookshire. "The impact of cultural authenticity on brand uniqueness and willingness to try." Asia Pacific Journal of Marketing and Logistics 28, no. 4 (2016): 724–42. http://dx.doi.org/10.1108/apjml-11-2015-0174.

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Purpose In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural authenticity that Asian brands may employ for their success. Although the benefits of using cultural heritage in brand strategies have been noted by past literature, the efficacies of how Asian brands can use brand logo designs to positively influence their brand success have not been studied. To fill this gap, the purpose of this paper is to examine how Chinese brands can increase willingness to try among US con

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Souki, Gustavo Quiroga, Rodrigo Luiz Pinheiro de Oliveira, Giuliana Isabella, and Jersone Tasso Moreira Silva. "The Impact of Global Perceived Quality on the Behaviour of Automobile’s Consumers." Revista Brasileira de Marketing 17, no. 3 (2018): 444–58. http://dx.doi.org/10.5585/remark.v17i3.3843.

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Purpose of the study: The objective of this work was to identify the perceived quality attributes of car owners and how these attributes affect satisfaction, regret, trust, pride and, word of mouth communication. Methodology / approach: There were two phases (qualitative and quantitative) in this study. In the qualitative phase, we conducted 20 in-depth interviews with car owners, with the purpose of identifying the perceived quality attributes by them. In the quantitative phase, we surveyed 311 owners of automobiles of different brands. For the statistical analysis, we opted to test the hypot

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Verma, Harsh V., Jyoti Kainth, and Priya Gupta. "Consumer Perceived Value and Brand Loyalty." International Journal of Customer Relationship Marketing and Management 3, no. 4 (2012): 1–15. http://dx.doi.org/10.4018/jcrmm.2012100101.

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Consumer Perceived Value (CPV) perceived to have been derived from the consumption of product or service is the Value that a consumer believes that he receives for a certain amount of money. This study was conceptualized so as to understand the most important CPV dimensions and its role in predicting Attitudinal Brand Loyalty in pre purchase situations in the Indian Retail Banking context on the basis of SPERVAL (Services Perceived Value) Scale. The empirical study was based on descriptive research design (cross-sectional) and used questionnaire as the key research instrument. The questionnair

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Shams, Rahil, Frank Alpert, and Mark Brown. "Consumer perceived brand innovativeness." European Journal of Marketing 49, no. 9/10 (2015): 1589–615. http://dx.doi.org/10.1108/ejm-05-2013-0240.

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Purpose – This paper aims to examine brand innovativeness. While innovativeness has been studied at the product and firm levels, there is little research at the brand level. This paper argues for why this is needed, develops a conceptualization of consumer perceived brand innovativeness (CPBI) from a theoretical perspective and then develops and validates a measure for CPBI. Design/methodology/approach – Three qualitative studies were conducted to generate an enriched and more detailed understanding of what brand innovativeness means to consumers. Data were collected using free association and

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Petravičiūtė, Kristina, Beata Šeinauskiené, Aušra Rūtelionė, and Krzysztof Krukowski. "Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity." Sustainability 13, no. 12 (2021): 6912. http://dx.doi.org/10.3390/su13126912.

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The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that the greater the perceived value of a luxury brand, the greater the consumer purchase intention. The latter is most strongly affected by the luxury brand perceived functional value. The study demonstrates that the greater the luxury brand perceived va

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Wuestefeld, Thomas, Nadine Hennigs, Steffen Schmidt, and Klaus-Peter Wiedmann. "The impact of brand heritage on customer perceived value." der markt 51, no. 2-3 (2012): 51–61. http://dx.doi.org/10.1007/s12642-012-0074-2.

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Wang, Edward S. T. "Effect of food service-brand equity on consumer-perceived food value, physical risk, and brand preference." British Food Journal 117, no. 2 (2015): 553–64. http://dx.doi.org/10.1108/bfj-09-2013-0260.

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Purpose – Although food product value and food safety is widely acknowledged as a critical concern by consumers, little empirical evidence exists regarding how food product value is created and how product risk decreases as a result of service-brand equity. The purpose of this paper is to explore whether food service-brand equity (i.e. brand awareness and brand image) affects consumer-perceived food value, food physical risk, and brand preference. Design/methodology/approach – In this study, data were collected from steakhouse consumers using a convenience sample (n=386). Structural equation m

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Zhang, Yiling, Xiangyang Bian, Aijuan Cao, and Ziyin Yu. "The Influence of Self-Concept on Perceived Value in Apparel Brand Adoption Behavior - Based on Research Data from Hangzhou, China." Asian Social Science 14, no. 7 (2018): 47. http://dx.doi.org/10.5539/ass.v14n7p47.

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In consumer society, consumers intend to pay more attention to the brand culture, symbolic meaning, brand value and the brand-self fit when they choose apparel or brand. By self-concept as breakthrough point, this paper analyze the interactive relationship between self-concept and perceived value. The empirical results show that: During the apparel brand adoption process, using functional value, social value, emotional value, cognitive value, and situational value to evaluate the perceived value of Chinese consumers is feasible and effective; The ideal self and actual self interact with each o

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Tesis sobre el tema "Consumer Perceived Value of Brand Heritage"

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Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.

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The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer s

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Liu, Yang. "The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 /." Full thesis. Abstract, 2005. http://puka2.aut.ac.nz/ait/theses/LiuYang.pdf.

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Edberg, Elinor, and Oscar Sivertzen. "Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.

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Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. This thesis therefore investigates the relationship between the two branding concepts Brand Authenticity and Customer-Based Brand Equity (CBBE). An explanatory survey study is made on the Swedish retail clothing industry, which measures the effect of the Brand Authenticity associations Continuity, Originality, Trus

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van, Enckevort Kaya, and Jasmin Ansari-Dunkes. "Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73421.

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This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. This has lead to three overarching research questions, which

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Pereira, Tomás Martins. "O consumidor português de Smartphones : determinantes da sua lealdade comportamental." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14454.

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Mestrado em Marketing<br>A procura de smartphones faz com que se registem elevados volumes de vendas e maior concorrência entre marcas. Estas procuram consolidar os clientes que já adquiriram os seus produtos. No entanto, verifica-se que os clientes optam, na sua maioria, por adquirir marcas diferentes da que adquiriram previamente. Com este estudo pretende-se compreender que fatores levam os consumidores portugueses a voltar a comprar a mesma marca de smartphones que compraram anteriormente. Para melhor compreender a lealdade comportamental a marcas de smartphones, o estudo avalia o valor pe

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Elin, Norell, and Larsson Emma. "Consumer Perception of the Value of Brand Heritage." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.

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Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. This study therefore intends to explore how consumers perceive the value of brand heritage of luxury fashion brands. To achieve this purpose, the study will investigate consumers’ perception of the value of brand heritage of four European luxury fashion brands – Burberry, Chanel, Gucci, and Louis Vuitton – which se

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LAI, WEI-CHUN, and 賴韋君. "Do Ambient Scent and Brand familiarity Influence Consumer Perceived Brand Value?" Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6e7q58.

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碩士<br>國立臺北大學<br>企業管理學系<br>105<br>A Recent studies suggested that the presence of ambient scent on consumer goods can improve consumer’s five senses and memories. It could not only enhance Brand identification but purchase intension. There’re some studies discover different ambient scent could evoke emotions and enhance memory. In other words, it’s well accepted by marketers that the use of fragrance could promote the memory of brand image. There’re also some studies found that in addition to sense of sight, smell is the most important part of other senses. Therefore, the use of fragrance in th

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Shyu, Rong-Gwo, and 徐榮國. "The influence of brand extension strategies on consumer perceived value." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/17222824438205785278.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>94<br>In recently years, regardless of food industry or electronics industry or at the other industry, brand extension has been widely applied in business. Ingredient branding, in which key attributes of one brand are incorporated in to another brand as ingredients, is becoming increasingly popular among marketers. In the view of the above, this study divided the brand extension into “direct brand extension” and “sequential brand extension” (sequential brand extension means extending brand via the product line extension) and attempted to explore the influence of two

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Chang, Hsiao-yun, and 張筱昀. "Understanding the Influence of Brand Storytelling on Consumer Attitude, Perceived Value, and Perceived Quality." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29667814802183687677.

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碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>104<br>In recent years, there have seen increased attention on the influence of brand storytelling on storytelling marketing. With the extensive growing interest in the research of brand storytelling and studying the power of storytelling in branding, however, it should be noted that there have been few attempts to establish a direct relationship between brand storytelling and consumer attitude, perceived value, and perceived quality. Due to the lack of research evidence, this research was designed as an experimental study to provide the insight into the issue. Th

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Yang, Fu-Yu, and 楊富宇. "The Influence of Endorsement Credibility、Brand Credibility to Consumer Perceived Value and Brand Equity：A Case of Mobile Brand." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/r4xtgr.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>102<br>This study discusses the effect of endorsement credibility、brand credibility to consumer perceived value and brand equity. Consumer who well-known brands have used mobile phones (HTC and Samsung) and know the brand endorsement (Mayday and Hebe) were chosen as our respondents. In this study, a questionnaire on the network to build a platform way to place a questionnaire survey on Facebook, Mobile01, BBS three platforms and forum link on the phone questionnaires to collect. Before formal distribution of questionnaire, a pretest was conducted by asking 20 resp

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Capítulos de libros sobre el tema "Consumer Perceived Value of Brand Heritage"

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Wiedmann, Klaus-Peter, Nadine Hennigs, Steffen Schmidt, and Thomas Wüstefeld. "The Perceived Value of Brand Heritage and Brand Luxury." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_27.

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Javed, Muhammad Kashif, Muhammad Nazam, Jamil Ahmad, and Abid Hussain Nadeem. "The Impact of Consumer Perceived Ethical Value on Trust and Brand Loyalty: Personality as Moderation Variable." In Proceedings of the Eighth International Conference on Management Science and Engineering Management. Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-642-55122-2_137.

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Lourenço, Vera Lúcia, André Whiteman Catarino, Manuel José Fonseca, and Bruno Barbosa Sousa. "Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry." In Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4369-6.ch008.

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Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.

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Lin, Zhibin, Rose Quan, Marco Chi Keung Lau, and Jie Ma. "Customer Perceived Value of Frequent Flyer Programmes." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch002.

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This chapter aims to examine Chinese air passengers' perceived value of the Frequent Flyer Programme (FFP), and its impact on passenger loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional, and social), and passenger loyalty toward FFP (programme loyalty) and the airline (brand loyalty) with a sample of air passengers in China. The results show that emotional value has a positive impact on both programme loyalty and brand loyalty; economic value has a positive impact on programme loyalty only; but social value has no significant impact on either of the loyalty constructs. The chapter provides both theoretical implications to advance consumer research and practical implications for global airline business.

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Weitzl, Wolfgang. "Creating Consumer-Based Brand Equity With Social Media Content Marketing." In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6307-5.ch018.

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Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.

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Weitzl, Wolfgang. "Creating Consumer-Based Brand Equity With Social Media Content Marketing." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch061.

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Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.

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Van der Westhuizen, Thea, and Thakur Singh. "Mobile Device Brand Loyalty of Youth." In Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-4763-1.ch019.

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Cybersecurity and security mechanisms of mobile device play an important part in product development, but are not often a top priority when customers select their favorite brand. A key factor that has been ignored as a result of the rapid pace of the market is that of youth brand loyalty. Brand loyalty remains one of the key factors in global markets that determine core consumers and security concerns feature became less important. This chapter aims to ascertain the key factors of brand loyalty and measure what consumers base their decision on whilst selecting a brand. The chapter will look at social value, emotional value, functional value, involvement, and perceived value of the consumer to the brand. Based on quantitative results, a conclusion will be drawn on what the key factors of brand loyalty are. Recommendations will be made on how mobile brand companies can use these KSFs when developing new products in order to procure more loyal consumers, as well as to increase awareness of the importance of the security features of the device when making a choice to purchase a brand.

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Ahuja, Vandana. "Louis Vuitton." In Handbook of Research on Effective Marketing in Contemporary Globalism. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch017.

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Louis Vuitton is a potent symbol of modern style and creates innovative, elegant, and practical modern luxury items. While maintaining a superior positioning as a luxury item with a sophisticated brand value, the company also wants to attract other segments of potential consumers by leveraging its attributes of elegance, brand personality, desirability, luxurious image, stylishness, value for money, high quality, and being an everlasting product. For this purpose, the company is effectively using the digital media space to shape consumer perceptions, leverage consumer engagement, and promote its heritage. This chapter explores Louis Vuitton's e-retail site, its online application, and the quark publishing platform which is effectively used in the digital domain.

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Ferreira, Ivone, Luís Eusébio, Antonio Raúl Fernández Rincón, and Pedro Antonio Hellín Ortuño. "Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis." In Strategic Communication in Context: Theoretical Debates and Applied Research. UMinho Editora/CECS, 2021. http://dx.doi.org/10.21814/uminho.ed.46.15.

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Web 2.0 offers users the unprecedented possibility of taking part in an uninterrupted flow of global communication that encompasses a growing number of people within its network and connection points (Ferreira, 2002). Users/consumers find here a space governed by a logic of connectivity, openness, conversation, and participation. These dimensions are exponentially enhanced by the growing ubiquity of social networks, whose interactive and collaborative architecture has shifted power to user communities (Mollen & Wilson, 2010). This renewed communicational context creates several challenges for organizations, converted into brands whose value depends on the rankings that measure their reputation with the public, who have become avid consumers and producers of information (Kotler et al., 2017). Thus, the process of stakeholder empowerment and the consequent loss of control by companies over the dissemination and circulation of information that concerns them have reinforced the vital need for companies to build and maintain close relationships with their audiences, in which concern for the opinions, needs, and concerns of the latter is clear (Antunes & Rita, 2008). Therefore, communities are increasingly demanding of the perceived contribution of business to the sustained and sustainable development of society, “in the face of the worsening of a wide range of economic, social and environmental problems on a global scale, and the governments’ inability to address them” (Serpa & Fourneau, 2007, p. 97). That said, it is imperative for organizations to adopt an ethical and transparent conduct, which will enable them to gain customer confidence and support over the longer term (Pérez & Bosque, 2015). Corporate social responsibility (CSR) policies can be seen, then, as important drivers of the desired consumer loyalty to brand and further online advocacy.

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Actas de conferencias sobre el tema "Consumer Perceived Value of Brand Heritage"

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Qi, Qiu, and Yao Tang. "Perceived brand internationalism effects on Chinese consumer perceived symbolic value of international brands." In 2011 International Conference on Management Science and Engineering (ICMSE). IEEE, 2011. http://dx.doi.org/10.1109/icmse.2011.6070008.

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