Literatura académica sobre el tema "Criteria s satisfaction"

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Artículos de revistas sobre el tema "Criteria s satisfaction"

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Puspita, Sylvie y Enny Puspita. "THE RELATIONSHIP BETWEEN NURSE’S KNOWLEDGE ABOUT NURSING CARE AND PATIENT’S SATISFACTION". Nurse and Health: Jurnal Keperawatan 9, n.º 1 (15 de junio de 2020): 42–49. http://dx.doi.org/10.36720/nhjk.v9i1.149.

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Background: Caring of nurses is an important component in evaluating patient satisfaction. Nurses have a big influence in determining the quality of hospital services (Rumagit, Mulyadi, & Malara, 2017).Objectives: The purpose of this study was to analyze the relationship between nurse's knowledge of nursing care and patient's satisfaction.Methods: The design of this study used descriptive correlation design with cross sectional approach. The population in this study were all nurses and patients in Asoka and Flamboyan rooms of the General Hospital of Jombang Regency. The sampling technique used Purposive Sampling with following criteria: cooperative patient, patient awareness composer, able to read and write. The sample in this study were all of Nurse Associated or who did the nursing care to patients totaling 26 people consisting of 15 nurses of Flamboyan room and 11 nurses of Asoka room. For assessing the satisfaction of the sample patients, the sample of this study were 11 patients of Asoka room and 15 patients of Flamboyan room who will return home after being hospitalized. Instrument of this study used modification of Nurse’s Knowledge about Nursing Care Questionnaire developed by Surjiyem (2017) consist of 20 items with Cronbach Alpha .635 and Patient Satisfaction Questionnaire developed by General Hospital of Jombang Regency consist of 20 items with Cronbach Alpha .660. The data of this study were analyzed by Fisher’s Exact Test with significance value less than .05.Results: Based on the research results obtained Exact Sig. (2-sided) .010, which means there is a relationship between nurses' knowledge and patient satisfaction.Conclusion: Nurse’s knowledge about nursing care related to patient’s satisfaction. Based on the results of this study, the nurses are expected to have good knowledge in nursing care, so they can provide optimal services and provide satisfaction to patients and families for these services. Keywords: Nurse’s Knowledge, Nursing Care, Patients Satisfaction
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Zsheliaskova-Koynova, Zsh y E. Mileva. "STUDENTS’ SATISFACTION WITH PEDAGOGY TEACHING". Trakia Journal of Sciences 17, Suppl.1 (2019): 832–37. http://dx.doi.org/10.15547/tjs.2019.s.01.137.

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Satisfaction with the training process is seen as one of the main criteria for accreditation of all higher education programs, according to the requirements of the National Evaluation and Accreditation Agency in Bulgaria. Students’ satisfaction is connected with the students' perception of the extent to which their needs or expectations have been met in the learning process. The aim of the research was to study students' satisfaction with the quality of pedagogy teaching at the National Sports Academy. The research involved 65 students (33 men, 32 women). The satisfaction survey was conducted using an online-based questionnaire (Google-Form). Subjects did not indicate their names, but only their group and gender. The results obtained show that, as a whole, students were satisfied to a very large extent with pedagogy teaching. Gender did not affect satisfaction. However, the attendance rate affected it. Students who attended all lectures had the highest degree of satisfaction, while students who did not attend any lectures had the lowest. Students who had finished elite secondary school (which is related to very high expectations of teaching), were the least satisfied and they were the ones who most often skipped lectures. The most important factor affecting students’ satisfaction was the behavior of lecturers and their interaction with the students.
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Saaty, Thomas L., H. J. Zoffer y Lirong Wei. "An Indicator of One’s Life Satisfaction". European Journal of Pure and Applied Mathematics 11, n.º 3 (31 de julio de 2018): 553–74. http://dx.doi.org/10.29020/nybg.ejpam.v11i3.3313.

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How satisfied is each of us with the fulfillment of his life? In this paper after a thor-ough search of the literature about satisfaction, 58 criteria and subcriteria related to satisfaction or fulfillment were identified and arranged in a hierarchic structure. A process of prioritization known as the Analytic Hierarchy Process is used with the structure, putting in judgments from knowledgeable people to derive priorities for the criteria and subcriteria. A template was then developed for the reader to rate his satisfaction on each of the subcriteria in the structure to obtain an overall measure of satisfaction with their life. Someone who feels they have a perfect life would get 100%. The template can be used by any individual to determine what grade they get in life satisfaction. Readers can get the model to assess the reader’s level of life-satisfaction proposed in this paper at https://1drv.ms/x/s!Ao0b6FaIKSXM_AiH8x7JG5E09QCV.
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Chen, Jenny, Natalie Justicz y Linda Lee. "Platelet-Rich Plasma for the Treatment of Androgenic Alopecia: A Systematic Review". Facial Plastic Surgery 34, n.º 06 (28 de junio de 2018): 631–40. http://dx.doi.org/10.1055/s-0038-1660845.

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AbstractThe use of platelet-rich plasma (PRP) has become increasingly commonplace in facial plastic surgery for the treatment of androgenic alopecia (AGA). However, this treatment remains novel with a range of application techniques and outcomes described in the literature. Herein, the authors systematically review the existing literature on the use and efficacy of PRP for AGA. Systematic review of PubMed, Embase, and Cochrane databases was performed. Case reports were excluded. Twenty-four papers met inclusion criteria for this study: 8 randomized control trials and 16 prospective cohort studies. Twenty-one studies used clinical criteria to diagnose AGA, while three used confirmatory biopsies. PRP was injected with or without the use of a numbing agent, and most studies performed multiple injections (three or more separated by several weeks). Twenty-one studies reported positive outcomes by objective criteria (88%), while three suggested that there was no clinical improvement, although in two of these studies patients still reported increased satisfaction. There were no complications reported other than transient edema/erythema and pain/headache associated with the procedure. The existing literature suggests that PRP is a low-risk intervention to treat AGA associated with good patient satisfaction and objective improvements in outcomes. Further research is needed to optimize preparation and delivery methods as well as standardize measurements of clinical outcomes.
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., Muthmainah y Muhammad Cholil. "DETERMINANTS OF CUSTOMER`S SWITCHING INTENTION BASED ON EXPERIENCE AND SHARIA VALUE CONGRUITY". MIX: JURNAL ILMIAH MANAJEMEN 9, n.º 1 (18 de febrero de 2019): 109. http://dx.doi.org/10.22441/mix.2019.v9i1.007.

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This study aims to examine the factors that influence the customer`s switching intention, which are influenced by customer satisfaction and customer loyalty based on customer experience and congruity of sharia values. The sample size of 195 Sharia banks customers in Surakarta was taken using convenient sampling method. The research analysis used hierarchical regression with customer satisfaction as the independent variable, customer`s switching intention as the dependent variable and customer loyalty as a mediator variable. Besides that, it also uses customer experience and congrueity to sharia values as a moderator variable.Validity test, reliability test and classic assumption test have been carried out and the results meet the criteria according to the specified standards. The results of the research analysis show that customer satisfaction has a positive and significant effect on customer loyalty and has a negative effect on the customer`s switching intention and customer loyalty has a negative effect on customer`s switching intention. Customer loyalty partially mediates the effect of customer satisfaction on customer`s switching intention. However, the customer experience and congrueity sharia value does not strengthen or weaken the influence of customer satisfaction on customer loyalty and on customer`s switching intention and does not strengthen or weaken the influence of customer loyalty on customer`s switching intention. The theoretical and practical implications of the results of research that are considered relevant and need to be discussed can be used as orientation and direction for future research
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Hong, Sung-Mook y Effy Giannakopoulos. "Effects of Age, Sex, and University Status on Life-Satisfaction". Psychological Reports 74, n.º 1 (febrero de 1994): 99–103. http://dx.doi.org/10.2466/pr0.1994.74.1.99.

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Diener, et al.'s 1985 Satisfaction With Life Scale was administered to 1749 adult Australians to examine differences between men and women, university students and nonuniversity students, and among 17- to 22-, 23- to 29-, and 30- to 40-yr.-olds. No significant differences in Life-satisfaction emerged in relation to sex or university status, but age showed a significant effect as higher life-satisfaction characterized older subjects. No interactions were found for any combination of the three variables. The results are interpreted in terms of egalitarian sex-role ideologies regarding sex, status-specific criteria in the assessment and conceptualisation of life-satisfaction for university status, and maturity trends in viewing life events concerning age.
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Teoh, Teoh Yeon Kin, Suzanawati Abu Hasan y Siti Nur Atikah Zahari. "Data Envelopment Analysis for Malaysia Courier Services Performance and Customer Satisfaction". Journal of Computing Research and Innovation 5, n.º 3 (21 de octubre de 2020): 25–33. http://dx.doi.org/10.24191/jcrinn.v5i3.135.

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One of the key issues of the current courier services in Malaysia is the efficiency of the courier itself. In today's competition, many factors have recognized that influence the efficiency of courier services. Hence, numbers of analytical models and formu las were introduced to measure the efficiency of courier service. This paper presents a practical approach for identifying the level of customers’ satisfaction towards courier service companies using Data Envelopment Analysis and four courier services whic h were Poslaju, City - Link Express , J&T Expres s, and GD Express in Hulu Terengganu were selected. Data Envelopment Analysis is chosen in this study because it can deal with complex connections between several inputs and outputs on performance evaluation iss ues. The input criteria considered in this study are assurance, empathy, reliability, responsiveness, tangibility, and price. Meanwhile, customer satisfaction is chosen as the output criteria. The results showed that Poslaju is ranked as the most efficient company, followed by City - Link Express in second and J&T Express as the third. The least efficiency score obtained makes GD Express as the last ranked courier service among these four courier services. Furthermore, the results are mainly influenced by the input criteria of assurance, empathy, and tangibility. This study helps the customer to select the most efficient courier service that can save their time, money, and energy. Finally, this study also can guide courier services to decide on which criteria are effective to be improved to enhance their business performance.
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Ammenwerth, E., R. Haux y F. Ehlers. "Process Potential Screening". Methods of Information in Medicine 45, n.º 05 (2006): 506–14. http://dx.doi.org/10.1055/s-0038-1634111.

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Summary Objectives: Hospitals are increasingly under pressure to optimize their processes. So far, an instrument to systematically identify the potentials for improvement of a given business process is missing. The aim of this project is to develop such an instrument. Methods: Initially, central aspects of the quality of a hospital process were identified on the basis of a systematic literature review. Secondary to that, criteria to measure quality aspects were defined: More than 300 criteria from medical and business informatics, economics and quality management publications were gathered and systematically aggregated. Results: As a result, the Process Potential Screening (PPS) instrument was developed. The PPS is a matrix containing two axes: Axis I comprises 30 quality aspects referring to results, execution and control of hospital processes. Axis II comprises 16 quality criteria (e.g., customer satisfaction, time). The PPS displays approximately 400 relevant combinations of those quality aspects and quality criteria that help to identify potentials for improvement of a given hospital process. It utilizes different methods for the measurement of the criteria and for application by way of individuals or groups. Conclusions: In using the PPS, relevant potentials for improvement were identified in ten typical hospital processes. The instrument’s practicability must now be examined in further studies by the final target group (e.g., quality or project managers, and the staff responsible for processes).
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Lopes, Fernanda, Nelson Carvas Júnior, Mary Uchiyama Nakamura y Roseli Mieko Yamamoto Nomura. "Content and Face Validity of the Mackey Childbirth Satisfaction Rating Scale Questionnaire Cross-culturally Adapted to Brazilian Portuguese". Revista Brasileira de Ginecologia e Obstetrícia / RBGO Gynecology and Obstetrics 41, n.º 06 (junio de 2019): 371–78. http://dx.doi.org/10.1055/s-0039-1692125.

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Objective The aim of this study was to determine the content and face validity of the Mackey Childbirth Satisfaction Rating Scale (MCSRS) questionnaire cross-culturally adapted to Brazilian Portuguese. Methods The MCSRS is a questionnaire with 34 items related to childbirth satisfaction. The forward- and back-translated versions were compared with the original material, and 10 experts analyzed each item according to the following criteria: clarity, semantic equivalence, appropriateness, and cultural relevance. The final version was presented to 10 mothers for face validation to ensure the questionnaire would suit the target population. Results The total of 34 items assessed by experts for clarity, semantic equivalence, appropriateness, and relevance showed positive agreement of 0.85, 0.92, 0.97 and 0.97; negative agreement of 0.13, 0.09, 0.04 and 0.04; and total agreement of 0.75; 0.85, 0.94 and 0.94, respectively. Multilevel linear modeling was applied with crossed random effects and with nested random effects for each judge. The intercept of each criterion was as follows: clarity, 0.87; semantic equivalence, 0.92; appropriateness, 0.96; and cultural relevance, 0.96. The overall mean of agreement was 92.8%. The face validity measurement yielded 80% of agreement on the items, all of them clearly understood. Conclusion The final version of the Brazilian Portuguese MCSRS questionnaire had face and content validity confirmed. This instrument of evaluation of maternal satisfaction during childbirth was validated to be applied in the Brazilian female population.
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Potemina, T. E., S. V. Kuznetsova, A. V. Pereshein, O. J. Samoilova y O. I. Yanushanets. "Quality of life in healthcare services: criteria, goals, prospects". Russian Osteopathic Journal, n.º 3-4 (17 de enero de 2019): 98–106. http://dx.doi.org/10.32885/2220-0975-2018-3-4-98-106.

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The quality of life (QoL) of a patient does not refl ect the absence of disease, but the satisfaction of his/her needs and adaptation in the physical, psychological and social spheres. At the beginning of the 21st century the «Quality of Life» (QoL) concept in medicine transformed into the subject of scientifi c research and became more precise — «health related quality of life» (HRQL). In medical practice QoL is used for various purposes: to evaluate the effi ciency of modern methods in clinical science and various rehabilitation technologies, to assess the patient′s conditions severity, to determine the disease prognosis, treatment and prevention programs results. At present QoL criteria are recognized as essentials for integrated analysis of new methods of diagnostics, treatment and prevention. Currently, there is an intensive development of QoL methods for the most common chronic diseases all over the world. The widespread use of QoL assessment provides health authorities with a tool for additional analysis of medical service activity, as well as for making decisions on funding priority areas.
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Tesis sobre el tema "Criteria s satisfaction"

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Alves, Carlos Roberto Teixeira. "Sobre o conceito semântico de satisfação". Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/11703.

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Made available in DSpace on 2016-04-27T17:27:13Z (GMT). No. of bitstreams: 1 Carlos Roberto Teixeira Alves.pdf: 1331347 bytes, checksum: cebe03a83120937101a3595710844df2 (MD5) Previous issue date: 2015-12-14
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This work aims to show the current treatment of the semantic notion of satisfiability to the logic of the first order, the relevant problems of Tarski's solution to define this notion - in this case, the use of infinite sequences to satisfy the formulas - and propose an alternative to circumvent this problem. The notion established by Tarski became, in discussions on the subject, standard solution and resulted in rich tools to work with the languages, in particular tools such as the Theory of Models. However, from a philosophical point of view, it is very important to broaden perspectives and look at the problem from a new dimension. Our proposal is to avoid the counterintuitive idea of using infinite sequences of objects to satisfy the finite formulas, knowing that these infinite sequences are composed almost entirely of 'superfluous terms', expendable in the process of satisfaction, but they should and are listed and indexed in the process. It would be interesting to solve the issue involving sequences without 'superfluous terms'. We propose a structure of first-order language that dispenses variables and constants. The notion of satisfaction in this case is distinct, which increases the possibilities and provides an alternative to the satisfaction of infinite sequences. In the end, we show how our solution can produce the satisfaction of formulas of a first-order language within a framework where satisfaction is interpreted according to certain specific criteria and can be performed by finite sequences, differing essentially from Tarski solution
Este trabalho tem por objetivo mostrar o tratamento atual da noção semântica de satisfatibilidade para as lógicas de primeira ordem, os problemas relevantes da solução de Tarski para definir essa noção no caso, o uso de sequências infinitas para a satisfação das fórmulas , e propor uma alternativa que contorne esse problema. A noção estabelecida por Tarski tornou-se, nas discussões a respeito do tema, a solução padrão e resultou em ferramentas ricas para operar com as linguagens, em especial ferramentas como a Teoria dos Modelos. No entanto, de um ponto de vista filosófico, é sadio ampliar as perspectivas e olhar o problema sob uma dimensão nova. Nossa proposta é superar a ideia contraintuitiva de elencarmos sequências infinitas de objetos para satisfação das formulas finitas, sabendo que essas sequências infinitas são compostas quase que totalmente de termos supérfluos , dispensáveis no processo de satisfação, mas que devem e são enumerados e indexados no processo. Seria interessante solucionar a questão envolvendo sequências sem termos supérfluos . Proporemos uma estrutura de linguagem de primeira ordem que dispensa variáveis e constantes. A noção de satisfação nesse caso é distinta, o que amplia as possibilidades e fornece uma alternativa à satisfação por sequências infinitas. No fim, mostraremos como nossa solução consegue produzir a satisfação de fórmulas de uma linguagem de primeira ordem dentro de uma estrutura interpretada onde a satisfação ocorre segundo certos critérios específicos e consegue ser realizada por sequências finitas, diferindo essencialmente da solução de Tarski
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Tu, Hou-Lin y 杜厚霖. "Criteria and Measurement of Online Public Opinion and Satisfaction with Local Government Performance: A Case Study of Taiwan''s Hsinchu City Mayor Chih-Chien Lin". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/86zp6b.

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碩士
國立臺灣大學
國家發展研究所
107
Big data is becoming more mature in the business world. But is it also a useful tool to be applied to the political world? This study aimed to collect and analyze the public opinions about Mayor Chih-Chien Lin, who was elected as the mayor of Hsinchu City in 2014. With OpView, public opinions related to Mayor Lin on social media were identified and preliminarily analyzed. For this study and other similar studies, three regular steps are built, inclusive of target setting, keyword setting, and period adjusting. There are also three indices used for this type of studies, including volume, public emotion and detailed discussion. This study has set up a standard procedure of observation: first, monitor the volume of public opinions; second, identify public emotions while the volume accumulates to some degree, and then, fetch current online posts to the team for detailed analyses. There are four categories of signals defined, inclusive of advantage, pending, alert and crisis which are helpful for further issue identification and processing. Although this technique is good at collecting a massive database and keeping temporal costs down, it is still necessary to be complemented with professional consulting and constrained by manual operations. As for the winning factors of Mayor Lin''s 2018 election, although overall public satisfaction was poorer than 2015, both policies of "non-trivial administration" and "political integration" in 2016 and 2017 had led Mayor Lin to the last victory. This study also proposes two suggestions about the technique of public opinion mining and the pertinence of the issue to be mined. It is suggested that political figures could recruit professional staff of media public relationship and marketing to manage their online issues and emphasize the importance and quality of such issues. In addition, they could base on the core policy to introduce public opinion analysis techniques to improve administrative efficiency and effectiveness, and public satisfaction.
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Capítulos de libros sobre el tema "Criteria s satisfaction"

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Vasisht, Prateek y Jairo A. Gutierrez. "An Investigation of Revenue Streams on New Zealand Online Content Providers". En Advanced Topics in Global Information Management, Volume 5, 226–39. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-923-6.ch010.

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This chapter describes an empirical investigation into the revenue streams of online content providers in New Zealand. It extends previous academic literature by taking a broader scope and a unique geographic focus (New Zealand). Framed according to a proposed integrated classification of revenue streams and supporting features, which identifies six revenue streams and four supporting features, the study investigates the satisfaction levels of content providers with the revenue stream(s) they use, the issues faced in generating revenue and whether the supporting features support the revenue generating capacity of content sites. After applying certain eligibility criteria, 36 sites comprised the target population of which 11 were represented. Web site examinations coupled with a mixture of face-to-face and e-mail interviews with senior managers comprised the data collection instruments. Respondents used all six revenue streams to monetize their online content. A profile of revenue stream usage, satisfaction levels with revenue stream performance, the issues surrounding revenue generation and the contributions of supporting features are presented.
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Actas de conferencias sobre el tema "Criteria s satisfaction"

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Fernández, N., L. Amelia Cid, JA Arroyo Alonso, MJ Rial Fernández, MJ Hermida Perez, A. Salgado, P. Estevez y JI Rodríguez Prada. "PATIENT SATISFACTION AFTER THE REALIZATION OF AN ENDOSCOPY: A QUALITY CRITERIA IN OUR UNITS". En ESGE Days 2019. Georg Thieme Verlag KG, 2019. http://dx.doi.org/10.1055/s-0039-1681587.

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Thavaruban Thavapragasam, Xavier. "ERP Systems and User Perceptions: An Approach for Implementation Success". En InSITE 2004: Informing Science + IT Education Conference. Informing Science Institute, 2004. http://dx.doi.org/10.28945/2830.

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The growth of Enterprise Resource Planning (ERP) systems since the 90’s has been immense. Their organisational wide functionality is vast and overall capabilities are enormous but their success, usability and the user perception is questioned in the information systems (IS) literature. This paper looks at an implemented ERP system in a large Australian University. The core aspect of the paper is the user perception on the implemented system, which is measured by two criteri-ons: user satisfaction and post-implementation factors. The author is using interviews, documentary analysis and observation techniques for data gathering. Based on the gathered findings, the author portrays the use of participatory design (PD) methods as a possible tool for successful ERP implementation. User-Centred Design (UCD) and Joint Application Development (JAD) were compared as part of the PD approach and it was concluded that the UCD approach would best suit for the development and the implementation of an ERP system.
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Zdrilić, Ivica, Ivan Župan y Fiona Dadić. "Utjecaj oznaka izvornosti na povećanje kvalitete i prepoznatljivosti lokalnih proizvoda". En Kvaliteta-jučer, danas, sutra (Quality-yesterday, today, tomorrow), editado por Miroslav Drljača. Croatian Quality Managers Society, 2021. http://dx.doi.org/10.52730/jsbs5369.

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Sažetak: Kvaliteta proizvoda jedan je od glavnih kriterija stjecanja kompetitivnih prednosti u odnosu na konkurenciju. Pri tome oznake kvalitete mogu biti način komuniciranja između proizvoda i kupca. Više istraživanja provedenih među potencijalnim kupcima je pokazalo kako su ispitanici spremni platiti više za proizvod koji im nudi veću kvalitetu. Uvođenjem oznaka zemljopisnog podrijetla potiče se ruralno gospodarstvo te tako pridonosi povećanju prihoda poljoprivrednika te zadržavanju stanovništva u udaljenim područjima i područjima s otežanim uvjetima gospodarenja. Na taj se način povećava i tržišna vrijednost proizvoda gospodarskih subjekata jer se jamči njihova posebnost u odnosu na druge slične proizvode ili prehrambene proizvode. Osim toga, zahvaljujući uvođenju oznake zemljopisnog podrijetla kupci mogu donositi odluku o kupnji na temelju jasnih informacija o posebnim svojstvima proizvoda koje kupuju. Na razini Europske unije razlikuju se tri oznake: „zaštićena oznaka izvornosti“, „zaštićena oznake zemljopisnog podrijetla“ i „zajamčeno tradicionalni specijaliteti“.Oznaka izvornosti ili kvalitete je alat marketinškog pristupa jer su kupci spremni platiti nešto više za proizvod koji im jamči kvalitetu, ali i alat za ruralni razvoj zbog činjenice da se oznaka zemljopisnog podrijetla ne može premjestiti na drugo područje pa daje dodatnu vrijednost ruralnom području zbog kojeg je proizvod zaštićen. U empirijskom dijelu ovog rada autori su proveli istraživanje tržišne prepoznatljivosti „Novigradske dagnje“ na uzorku od 574 ispitanika. Rezultati istraživanja, korišteni su za slijedeći korak definiranja strateškog pozicioniranja proizvoda „Novigradske dagnje“ u cilju postizanja ekonomskih i ostalih pozitivnih učinaka. Stoga se povezanost marikulture, poljoprivredne proizvodnje i turizma nameće kao slijedeći korak kroz održivi turizam. Održivi turizam je u prvom redu usmjeren na povećanje zadovoljstva turista te društveno-ekonomske koristi, očuvanje prirodne i kulturne baštine i snižavanje negativnih utjecaja turizma na lokalnu zajednicu u cjelini. Abstract: Product quality is one of the main criteria for gaining competitive advantage over the competition. In doing so, quality labels can be a way of communication between the product and the customer. Several researches conducted among potential customers has demonstrated that respondents are willing to pay more for a product that offers them higher quality. The introduction of geographical origin indications encourages the rural economy and thus contributes to increase of the farmers’ income of and retention of the population in remote areas and areas with difficult conditions of economy. In this way, the market value of the products of economic operators is increased because their uniqueness in relation to other similar products or food products is guaranteed. In addition, thanks to the introduction of the geographical origin indication, customers can make a purchase decision based on clear information about the specific characteristics of the products they buy. Three designations are discerned at the level of European Union: “Protected Designation of Origin” (PDO), “Protected Geographical Indication” (PGI) and “Traditional Specialties Guaranteed” (TSG). Label of origin or quality is a tool of marketing approach because customers are willing to pay more for a product that guarantees quality to them, but also a tool for rural development due to the fact that the geographical origin indication cannot be transferred to another area and provides added value to rural areas which makes the product protected. The authors have conducted in the empirical part of this paper a study of market recognition of “Novigrad mussels” on a sample of 574 respondents. The results of the research were used for the next step of defining the strategic positioning of the product “Novigrad mussels” in order to achieve economic and other positive effects. Therefore, the connection between mariculture, agricultural production and tourism is imposed as the next step through sustainable tourism. Sustainable tourism is primarily aimed at increasing tourist satisfaction and socio-economic benefits, preserving natural and cultural heritage and reducing the negative impacts of tourism on the local community as a whole.
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