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Bibliografías temáticas / Crowdfunding marketing / Tesis

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Tesis sobre el tema "Crowdfunding marketing"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 1 de febrero de 2022

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1

Åhlström, Erik, Anton Gustav Unger, and William Arkrot. "Crowdfunding from a Marketing Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35871.

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Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). Even though the marketing aspect of crowdfunding has been researched, there are no clear distinctions of explicitly what marketing values a crowdfunding campaign may entail. This study investigates the two dominating crowdfunding approaches for commercialized ventures, namely, reward- and equity-based crowdfunding. A gap in literature has been i

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Bajric, Zlatan, and Näslund Eddy Willför. "Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32117.

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Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. Primary data was collected with qualitative techniques. Semi-structured interviews was used when interviewing the participants in order to withdraw data.Findings: The empirical data showed that crowdfunding can be used for marketing and creating a buzz or awareness. These findings lead us to create

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Arteaga, Zubiate Adriana Milagros, Chamorro Agüero Maryori Mireylla, Hoyos Roselyn Clarivel León, Yalán Luis Gonzalo Michilot, and Rupay Magaly Elisa Paucar. "Crowdfunding como medio alternativo de financiamiento y su viabilidad aplicando el marketing digital en la región de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/622184.

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El presente trabajo tiene como finalidad demostrar la viabilidad del Crowdfunding por medio del Marketing Digital en Lima Metropolitana, específicamente en los micros y pequeños empresarios emprendedores y/o en etapa temprana de emprendimiento y su relación problemática y onerosa con el sistema financiero, por carecer de historial crediticio. Para ello se han realizado entrevistas con especialistas del Marketing Digital y con micro y pequeños empresarios de los diversos distritos de Lima Metropolitana, para luego desarrollar una encuesta aplicada a 384 MYPES de manera aleatoria, sobre sus perc

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Alexiou, Kostas. "Organizational Legitimacy in Entrepreneurial Contexts: Hybridity, Crowdfunding, and Social Entrepreneurship." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1501420140224866.

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Rossev, Berent Alexander, and Leonard Warvsten. "Sociala mediers betydelse för crowdfundingkampanjer : En kvantitativ undersökning av sociala mediers vikt som kommunikations- och marknadsföringskanal för crowdfunding." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30499.

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Companies may need an infusion of capital for a multifold of reasons. The importance of capital needed for innovation applies not only to large companies but also to start-ups. In recent years crowdfunding has evolved and become a common alternative for entrepreneurs to finance their start-up. Research about crowdfunding is still in its infancy, and few articles about crowdfunding has yet been published. The purpose of this paper is to examine how social media influences crowdfunding as a communication and marketing channel. The paper is based on a quantitative research strategy, with data reg

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Burtch, David Gordon. "An Empirical Examination of Factors Influencing Participant Behavior in Crowdfunded Markets." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/230239.

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Business Administration/Management Information Systems<br>Ph.D.<br>Crowdfunded marketplaces have recently emerged as a novel avenue for entrepreneurs to raise capital in support of innovative ideas and ventures. In these markets, any individual can propose a project, and interested others can contribute their funds to support it. The economic potential of these markets has recently become apparent and, as a result they have begun gaining significant attention from legislators and regulators, who see crowdfunding as a possible solution to the economic woes currently facing the country. However,

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Ильницкая, Е. Н., та E. N. Ilnitskaya. "Особенности продвижения краудфандингового проекта в сфере книгоиздания : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94038.

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В данной работе изучена специфика краудфандинга в сфере книгоиздания, а также описаны особенности продвижения краудфандингового издательского проекта. Объект настоящей магистерской диссертации – краудфандинговый проект на переиздание архитектурного путеводителя по Екатеринбургу. Предметом исследования являются способы продвижения, использованные в проекте краудфандинга. Магистерская диссертация состоит из введения, двух глав, заключения, библиографического списка, включающего 141 наименования. В первой части магистерской диссертации исследованы понятие, виды и преимущества краудфандинга, описа

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CHANG, KAI-CHIANG, and 張凱強. "Social Media Marketing and Crowdfunding: From the Stair-Rover sponsor." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/pxvcgu.

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碩士<br>玄奘大學<br>大眾傳播研究所<br>104<br>In recent years, social network development, strengthening Crowdfunding concept. Internet is a new way to raise funds because the network can quickly make progress cooperative activities. Raising things so that large numbers of people together to make a small contribution, among the owner has significant contributions. This pattern has long been popular in Europe and America for many years, but only appeared in Taiwan in recent years. Among them. 2012 has appeared "Zeczec" and "FlyingV" and other funding platform. Now more and more people in Taiwan caused by th

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Liu, Li-te, and 劉立德. "The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors’ Intentions." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2bv79p.

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碩士<br>國立高雄大學<br>資訊管理學系碩士班<br>103<br>In recent years, crowdfunding sprang up and became a new way to raise funds from the public instead of senior investors. In Crowdfunding, project creator can only persuade people to sponsor the project by the project’s content and information. Hence, project itself is attractive and persuasive or not turns on a big issue to project creators and platform managers. This study investigates the effect on sponsors’ intention by describing the crowdfunding project’s content in different ways. We develop a framework to examine the effects of framing effect and caus

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Liang, Yu Hsin, and 梁育馨. "Strategic Marketing Analysis in Crowdfunding Platforms: The Cases of Kickstarter and flyingV." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5ky8r2.

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Chang, Yu-Yun, and 張又云. "Social & Cultural Issues Using Crowdfunding Platform as Social Marketing Tool: flyingV in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/25521556086784195188.

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碩士<br>銘傳大學<br>傳播管理學系碩士班<br>103<br>The Crowdfunding platforms were burgeoning in Taiwan since 2012, and have successfully helped many nonprofit organizations and some issues related to social marketing event to raise funds, even over the pre-set target. Most of the research is focus on Social Marketing issues, testing and application. But the research of fundraising on social marketing is rare. This research aimed to investigate the raising cases of “social & cultural” issues on the flyingV, the Crowdfunding platform in Taiwan. The issues are divided into six categories: health promotion, injur

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Tai, Hsiu-Shan, and 戴秀珊. "A study of the crowdfunding cases using marketing 4Ps and three levels of design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88565844837137958263.

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碩士<br>國立高雄應用科技大學<br>資訊管理研究所碩士班<br>101<br>The total amount of fund-raising in global crowd funding platform in recent years has grown explosively. Through marketing projects of crowd funding platform, it has successfully raised funding which is very significant. Past researches focused on exploring the crowd funding industry, economics and management, but seldom on exploring how to build the project marketing commodities research in global crowd funding platform. This research analysis all factors affecting our project through marketing 4Ps, three levels of design and the content analysis. We w

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13

Telve, Linda. "Building a successful crowdfunding campaign: what marketing factors do really matter for your project?" Master's thesis, 2019. http://hdl.handle.net/10400.14/29177.

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Crowdfunding platforms constitute a new source to bring together entrepreneurs and potential funders where resources are gathered by an online community for people. Both extrinsic and intrinsic motives incentivize founders and funders to take part in the community. In our study, we focus on the role of marketing and communication in the probability that projects are successfully funded. We analysed more than 7,500 projects in the reward-based platform Kickstarter and found that intensive communication activities namely in the number of project updates, Facebook shares and comments are associat

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Pereira, Ricardo Manuel Teixeira de Freitas Quaresma. "Plano de negócios de uma plataforma portuguesa de crowdfunding imobiliário: "We the people - Real estate crowdfunding"." Master's thesis, 2016. http://hdl.handle.net/10071/17125.

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O presente estudo tem como objectivo avaliar a viabilidade de uma plataforma portuguesa de "Crowdfunding" Imobiliário, que foi denominada de "We the people", como referência á frase feita célebre por ser a abertura do preâmbulo da Constituição Norte-americana. Foi feita a análise neste estudo das várias dimensões que o produto pode assumir, concluindose que a plataforma assume um papel de "market-maker" juntando promotores de projectos e adequando estes a capital detido por investidores que procuram oportunidade de investimento. Enquadrou-se esta nova realidade de angariação de capital co

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15

Pan, Ssu-Jung, and 潘思榮. "An Exploration of Independent Music Marketing Strategies in terms of the Issue of Internet Crowdfunding." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/48312499098859755838.

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碩士<br>國立臺灣藝術大學<br>廣播電視學系應用媒體藝術碩士班<br>103<br>Taiwan POP music market has largely shrunk from its peak of 12.3 billion NT in 1997 to 1.8 billion in 2013 due to the influence of piracy, the development of digital music and online streaming. Along with the development of internet, the rise of indie music and the change in audiences' taste and consuming behavior, the music market has gradually transformed from a mass to a de-massed market and the marketing of indie music has been drastically changed under the influence of internet. Based on the statistics made by crowd-funding giant Kickstarter in

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16

Leandro, Ana Luísa Cabrita Andrade. "O envolvimento do consumidor no âmbito do crowdfunding: uma abordagem exploratória." Master's thesis, 2013. http://hdl.handle.net/10400.1/7571.

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Dissertação de mestrado, Marketing, Faculdade de Economia, Universidade do Algarve, 2013<br>O principal objetivo deste estudo é dar a conhecer os principais elementos e fatores que contribuem para a criação de relações entre os consumidores e as ideias e projetos promovidos nas plataformas de financiamento coletivo (Crowdfunding), nomeadamente ao nível das motivações e interesses, analisando o novo perfil de consumidor à luz do modelo de cocriação de valor, introduzido em 2004 por Vargo e Lusch. O estudo, de natureza mista (qualitativo e quantitativo) foi efetuado recorrendo a fontes pri

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Tsai, Yi-Ting, and 蔡宜庭. "The Influence of Content Marketing and Endorsers on the Trust, Investment and Recommendation of Crowdfunding Projects." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yt5ruz.

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碩士<br>國立交通大學<br>傳播研究所<br>106<br>Crowdfunding has become a global trend in recent years. It has not only prevailed in the U.S. where crowdfunding platforms first emerged, but has become popular in other countries. For instance, UK and Japan both have sizable crowdfunding markets. In the meantime, crowdfunding in Taiwan has also flourished. Crowdfunding projects have reached the success rate of over fifty percent and have a stable backer base. However, half of the projects still failed. The causes of unsuccessful crowdfunding projects may include ill project management, a lack of marketing resou

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TUAN, PEI-LING, and 段佩伶. "Exploring the Effectiveness of Social Marketing and Networking on Crowdfunding Platform Based on Fuzzy-Set Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/97re2z.

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碩士<br>亞洲大學<br>經營管理學系<br>107<br>This study focuses on investigating the relationships among social marketing, social networking, perceived value, subjective well-being, and funding intention on crowdfunding platform. Specifically, the major propose of this study is evaluating the impacts of social marketing and social networking on perceived value and subjective well-being, respectively. In addition, we further exploring the relationships among perceived value, subjective well-being, and funding intention. The study focuses on people who have experiences of involving or interesting in interacti

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Salgueiro, Maria Mafalda Rivera Malaquias Barata. "Crowdfunding: um meio de financiamento em expansão." Master's thesis, 2017. http://hdl.handle.net/10071/16379.

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Ao longo dos anos, várias foram as fontes de financiamento utilizadas para o lançamento de projetos empreendedores. Desde o Crédito Bancário, Business Angels ou Capital de Risco. Nos últimos anos, um meio de financiamento que tem ganho algum peso é o recurso a plataformas de crowdfunding. Apesar de ser uma forma de financiamento não-tradicional em expansão, há ainda empreendedores e investidores com receio de utilizar estas plataformas. A razão de haver quem se sinta inseguro com a utilização destas plataformas, prende-se ao facto de os processos entre os investidores/financiadores e os

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Silva, André Ponte. "Marketing digital: guia prático de apoio à gestão." Master's thesis, 2020. http://hdl.handle.net/10400.1/15120.

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Este Relatório de Projeto desenvolve-se no âmbito da obtenção do grau de Mestre em Gestão de Marketing, pela Faculdade de Economia da Universidade do Algarve. Com o objetivo de contribuir para a introdução de gestores e empreendedores ao mundo Digital, este projeto assume-se como um contributo para a redação de um manual de marketing digital dedicado a gestores e empreendedores interessados em aproveitar as oportunidades e as ferramentas que as novas tecnologias de informação e da comunicação colocam ao dispor para potenciar o crescimento. Para melhor compreender as temáticas relacionadas com

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Silva, Tiago Miguel Teixeira Campos. "Determinantes do sucesso do Crowdfunding na plataforma portuguesa PPL." Master's thesis, 2016. http://hdl.handle.net/10071/13764.

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A crescente notoriedade das plataformas de intermediação de crowdfunding, servindo de ponte entre os empreendedores ou promotores de projetos e os investidores, tem sido alvo de investigação àcerca das determinantes de sucesso no âmbito do investimento financeiro, de empreendedorismo e, mais recentemente, do Marketing como meio de promover um dado bem. Este trabalho tem como principal objetivo identificar fatores críticos de sucesso das campanhas de crowdfunding na plataforma portuguesa PPL. Neste sentido, foram estimados vários regressões lineares múltiplas tendo como variável dependente o s

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Pineda, Astrid Suzel Lopez, and 羅愛萃. "Internship Report at Spark Starter: Development of Social Media Marketing and Crowdfunding Campaign for Herb&Fish Connect." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7tycy2.

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碩士<br>國立臺北藝術大學<br>文創產業國際藝術碩士學位學程<br>104<br>Not long ago an entrepreneur with a good idea needed to appeal to credit cards, family, friends, bank loans and personal savings to fund a business startup; and in order to pitch firms or investors the entrepreneurs were required to give them a detailed business plan with the intention to prove that their idea could be successful. After achieved this hard work the entrepreneurs needed to do marketing in order to promote their idea to recover the invested capital; but doing marketing campaigns used to be expensive and the worst of all: it was considere

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Ferreira, Francisco Pedro Santos Miranda. "Success factors in a reward and equity based crowdfunding campaign." Master's thesis, 2017. http://hdl.handle.net/10071/15933.

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As the world changes, financial sector changes with it, and alternative finance emerge. Crowdfunding is part of this evolution and its use is becoming more widespread day by day. As more entrepreneurs and organizations seek crowdfunding to fund their ventures, it becomes of uttermost importance to create a framework to help them to succeed raising finance. It is, therefore, the main goal of this thesis, to provide a valuable framework, a useful guide, to help entrepreneurs in the hard task of raising finance through crowdfunding, mainly those using equity crowdfunding. To accomplish the

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Xu, Si-Cong, and 許思聰. "The Journey of Product Designers with Marketing Mind- an exploration of Urban Wallet fundraising on the Crowdfunding Platform in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/df4bb4.

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碩士<br>國立臺灣科技大學<br>設計系<br>107<br>The traditional education of industrial design pays more attention to the front-end design concept of the product. After discovering the problem, the product prototype is designed through a series of concept ideas, and then revised by questionnaire or interviewing with the users. However, a startup team with design background lacks a complete database like a large enterprise might faces two problems: First, designers can only define the target audience through their past experience, and they could only find out the weakness of product from customer feedback afte

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