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Tesis sobre el tema "Customer loyalty"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 25 de julio de 2025

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1

Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa

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2

Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

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Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing

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3

Ow, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.

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A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of acade

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4

Behrami, Faton, and Mikael Jonasson. "Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11008.

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In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several interrelated factors such as customer satisfaction and service. This leads to the purpose

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5

Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16028/1/Antony_Peloso_Thesis.pdf.

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Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or

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Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16028/.

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Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or

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7

Eriksson, M., and C. Schuster. "Customer loyalty in Internet banking." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4808.

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<p>In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. </p><p>The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory purpose and a quantitative research method are adopted for the research. </p><p>It was found that

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8

Van, La Khanh. "Customer loyalty in web-based retailing." [Melbourne] : RMIT University, 2005. http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20070108.150426/public/02whole.pdf.

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9

Bae, Young Han. "Three essays on the customer satisfaction-customer loyalty association." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.

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The association between customer satisfaction and customer loyalty is one of the most central relationships for marketing theory and practice. To improve our understanding of this essential relationship in marketing, we develop a comprehensive and flexible theoretical framework for analyzing the association between customer satisfaction and customer loyalty, which simultaneously incorporates heterogeneity in the possible dimensions of competitive settings. This theoretical framework is grounded by more than 40 years of academic and practitioner research on the association between these two con

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10

So, Kam Fung. "An Investigation of the Role of Customer Engagement in Strengthening Service Brand Loyalty." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/368139.

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For years, the development and maintenance of brand loyalty has been the ultimate goal of the marketing activities of many organisations (Dick & Basu, 1994; Fournier & Yao, 1997), and the significant benefits firms derive from strong brand loyalty have led to numerous studies investigating its formation. Previous loyalty research, which has mainly examined key marketing concepts such as service quality, customer satisfaction and perceived value as loyalty antecedents, has contributed significantly to the current understanding of the influence of transaction- related drivers of loyalty. However

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11

Nacif, Roberta C. "Online customer loyalty : forecasting the repatronage behavior of online retail customers /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/374160546.pdf.

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12

Jonathan, Gideon Mekonnen, and Anna Kapetanakis. "How can loyalty programmes improve brand loyalty?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

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Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed que

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13

Chu, Cheok Mei. "Customer loyalty in the hotel industry." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636644.

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Van, La Khanh, and khanh van la@rmit edu au. "Customer Loyalty in Web-based Retailing." RMIT University. Management, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070108.150426.

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E-commerce is increasingly recognised as an integrated, rather than independent, part of the retail industry. As online competition grows and online marketing activities intensify, the importance of customer loyalty in e-retailing has also taken central stage in marketing research. This study explores the nature and characteristics of e-loyalty and its direct and indirect antecedents. Drawing from the literature on customer loyalty in the traditional, offline business context, it contends that e-loyalty is determined primarily by the quality of the relationship between an Internet retailer a

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Onisimchuk, Mariya, Марія Василівна Онісімчук, Oleksandra Kabluchko, and Олександра Максимівна Каблучко. "Logistics approach to forming customer loyalty." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/50552.

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1. Loialnost klyentov. Kak vystroyt systemu loialnosty k kompanyy. Available at https://livetex.ru/blog/2019/03/loyalnost-klientov/ (last accessed 21.03.2019) 2. What is Customer Loyalty: Definition and Guide. Available at https://sendpulse.com/support/glossary/customer-loyalty (last accessed 19.03.2019) 3. What is customer loyalty? Available at https://www.qualtrics.com/experience-management/customer/customer-loyalty/<br>In the modern world the problem of customer loyalty become more popular. In order to achieve the desired results, different companies resort to wrong actions, which only wo

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Lönnevik, Helena, and Fiorella Piedra. "Luxury Customer Relationship Management : Customer loyalty through a luxury perspective." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72857.

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Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. Vi har med inspiration från artikeln ”Is CRM for Luxury brands?” Cailleux, Mignot & Kapferer (2009) konstaterat att det existerar ett problem med den traditionella CRM som inte förstår ”luxury management” och de exakta implikationerna. Då begreppet CRM anses vara otillräcklig samt bristande vid tillämpning på ly

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Kolod, Steffen. "Customer reward programmes and customer loyalty in a German agribusiness." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/3239.

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This research addressed the benefits of the introduction of a customer reward programme in the German agribusiness industry. It analysed whether such a reward programme improves a company’s competitive advantage. Customer loyalty, revenues, profit contribution and acquisition of customer information were identified as relevant parameters to contribute to the research objective. The samples were taken from customers of a world leading company in the agribusiness industry with about 28.000 employees. Interviews were conducted to gather information on above mentioned parameters. 2.500 customers a

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18

Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? Howeve

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19

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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20

Follin, Sara, and Viktoria Fransson. "The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28596.

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Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). Customer loyalty differences might be influenced by customers’ gende

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21

Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

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In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be intro

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22

Jansson, Erika, and Maria Letmark. "Customer Loyalty in an Internet Banking Context." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-354.

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<p>The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. To enhance our understanding of customer loyalty in an Internet banking context we have made interviews and constructed a questionnaire, based on a theoretical ground consisting of loyalty and some concepts related to loyalty. The respondent rate was low, but we still mean that we can outline some tendencies on customer loyalty through this material.</p><p>During

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23

Butcher, Kenneth John, and n/a. "Effects of Relational Outcomes on Customer Loyalty." Griffith University. School of Tourism and Hotel Management, 2000. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050914.140054.

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Customer loyalty in services is the focus of the research. The research problem sought to determine both indirect and indirect effects of relational outcomes on customer loyalty, conceptualised as a psychological state. Relational outcomes are defined as: the thoughts, feelings, and relationships perceived by customers arising from the interaction with a service employee. This class of variable is differentiated from other relational factors such as the characteristics of the actors in the interaction and their behaviours. The effects of relational outcome antecedents were compared to service

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Zolotareva, Evgeniya, and Anastasija Korotina. "Using Online Surveys to Improve Customer Loyalty." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26727.

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Webb, Valerie (Valerie Nichole). "Customer loyalty in the public transportation context." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/58083.

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Thesis (S.M. in Transportation)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 125-128).<br>Public transportation agencies, much like other service industries, have a constant churn of their customer base. New customers are entering and current customers are defecting every day. Traditionally, efforts to increase this customer base have focused on attracting more first-time users. However, preventing the loss of customers to competitive modes, such as the auto, has m

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Boonnark, Kittisorn. "Customer loyalty in health care relationship marketing." Thesis, Griffith University, 2022. http://hdl.handle.net/10072/412413.

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Relationship marketing stands at the frontline of marketing study and practice, in which the concept of customer loyalty is dominant. Likewise, health care, a human-centric form of service, is at the forefront of service sectors that warrant the enduring development of individuals, society, economy, and nation. Customer loyalty within the health care industry is explored by this research through the lens of relationship marketing. Transferring the marketing concepts into the health care domain requires the process which is complicated for many reasons due to the complexity of the context, as w

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Butcher, Kenneth. "Effects of Relational Outcomes on Customer Loyalty." Thesis, Griffith University, 2000. http://hdl.handle.net/10072/367110.

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Customer loyalty in services is the focus of the research. The research problem sought to determine both indirect and indirect effects of relational outcomes on customer loyalty, conceptualised as a psychological state. Relational outcomes are defined as: the thoughts, feelings, and relationships perceived by customers arising from the interaction with a service employee. This class of variable is differentiated from other relational factors such as the characteristics of the actors in the interaction and their behaviours. The effects of relational outcome antecedents were compared to service

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28

Basmanji, Jacqueline Sarah, and Molina Angelica Rodriguez. "Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26316.

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Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. The data was collected with a questionnaire survey that was distributed using a face-to-face and online method. Findings – The findings of the research revealed significant support for customer perceived value, satisfaction, trust and commitment to influence customer loyalty. The research also confirms th

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Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

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Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and

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Carev, Danijel. "Guest satisfaction and guest loyalty study for hotel industry /." Online version of thesis, 2008. http://hdl.handle.net/1850/8037.

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Naveed-ur-Rehman, Muhammad. "Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan)." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338.

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Background: Statistics say that Pakistan is the third largest user of compressed natural gas, its increased demand has encouraged investment in this sector. Number of stations has doubled in less than four years, this has increased the ratio of competition and low amounts of profit. Cut throat competition forces retailers to work on quality for customers’ retention and for this retailers are expected to understand the needs and requirements of their customers. This understanding is the only key to customer retention. Research undertaken focus on the key issues faced by CNG stations for custome

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Drakulic, Dejana, and Kristina Kasljevic. "CUSTOMER LOYALTY - A customer loyalty comparison within a niche bank and a traditional bank. : A comparative empirical study of Länsförsäkringar Bank and Swedbank." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32367.

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Gualberto, Renato Heneine. "An analysis of the impact of the Priority Club Rewards programme on the Crowne Plaza Auckland Hotel's revenue development performance a thesis is submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of International Hospitality Management (MIHM), 2007 /." Click here to access this resource online, 2007. http://aut.researchgateway.ac.nz/handle/10292/103.

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Lu, Jiue-lung, and 呂杰隆. "How customer loyalty programs influence relationship quality and customer loyalty." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72070689848353789988.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>93<br>“Loyalty Programs” is a necessary and important step in the formation of relationship marketing. However, not only been applied in practice but also been researched by academia, there are still some gaps because of lack of a complete frame to analyze the vales of the loyalty programs. Therefore this research aims to fill-in the gaps that past practice and academics have failed by providing a conceptual frame by studying related literatures of loyalty programs and takes advantage of the frame to analyze the relationships among those values, relationship qualit

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Chuang, Ching-Ju, and 莊靜儒. "Customer Satisfaction and Customer Loyalty: Meta-Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5e9q5f.

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碩士<br>國立臺北大學<br>企業管理學系<br>103<br>The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty. A meta-analysis of customer satisfaction-customer loyalty constructs was conducted to identify the strength of the relationship and the influence of moderating factors affecting those relationships. By collecting articles from three databases (EBSCOhost: Business Source Complete, ProQuest: ABI/INFORM Complete and ScienceDirect Online, search the quantitative articles collected in the top 40 marketing journals, ranked by Hult, Neese, & Bashaw (1997

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Sousa, Pedro Miguel Quintela Alves de. "Customer loyalty in GCP." Master's thesis, 2014. http://hdl.handle.net/10400.14/18399.

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GCP had an annual churn rate of 33,85% in 2013. In the first 10 and a half months of 2014, the club already accounted for a 25% increase in absolute number of cancellations. The dissertation main purpose is to provide useful and practical solutions to fight this tendency. As we will determine below, customer satisfaction seems to be key to maintain or increase retention, so, understanding what is making customers unsatisfied is critical. We have conducted an internal analysis through the club’s internal data and a survey. With the survey and regular meetings with the marketing director, we tr

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Ho, Chint-Chung, and 何錦聰. "The Effect of customer participation on customer loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05372234184230689193.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>92<br>Customer loyalty can decrease consumer’ price sensitivity, business marketing and service cost,so that it increase business profit. So how to increase and measure customer loyalty becomes one of the important business issues. As environment and time go by, the operation definition of customer loyalty focused on consumer’ behavior, discussed with attitude and behavior, customer loyalty stage by stage（customer’ cognitive loyalty to affective loyalty to conative loyalty to action loyalty）. The transformation key issue is that business is difficult to use it’s i

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Hui-Hsuan, Chiang, and 姜惠璇. "The Impact of Customer Orientation on Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/xeg6vs.

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博士<br>中國文化大學<br>國際企業管理學系<br>105<br>The main purpose of this research is to understand how to keep loyal customers (students) in a higher educational institution(HEI). A crucial element in the marketing of HEI is based on a relationship marketing approach, which is characterized as fostering interactions between the organization and its customers, emphasizes the importance of developing a customer- (i.e. student-) driven organizational culture, and focuses on the customer orientation. Researchers have expanded into the realms of customer loyalty since 1990, as a loyal customer base is the only

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Hsiao, Yu-han, and 蕭語寒. "The Impact of Customer Engagement on Customer Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/39803657333093604674.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>100<br>In the experience economy era, customers play an active role in creating and competing for value in service process and delivery. Service providers need to develop the environment in enhancing customer engagement and concern with the influences of customer engagement. In this study, we explore the customer engagement concept in co-creating customer experience and value in the context of hair salon. This study empirically tests hypotheses regarding the customer engagement effect on perceived value, store love and store loyalty. We also explore that if th

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Ting-Jung, Chen, and 陳廷榕. "Financial Bonds and Customer Loyalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/10625406895635501128.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>95<br>Relationship marketing has been gaining greater attention from marketing scholars and practitioners. On the basis of the theory of a relationship profitability model, the purpose of this study is to investigate whether or not we can increase the customer loyalty (cognitive loyalty, affective loyalty, conative loyalty, action loyalty)through financial bonds. An important part of relationship marketing is relationship bonds, existing literature shows that relationship bonds is positively correlated with customer loyalty, and financial bonds is a simple and comm

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Tsai, Yia-Huei, and 蔡雅蕙. "Social Bonds and Customer Loyalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/53595562435637001676.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>95<br>The relationship marketing is one of the important marketing strategy of building a stable and long term relationship with customers. Therefore, relationship marketing has been gaining greater attention from marketing scholars and practitioners. A key objective of relationship marketing is building strong bonds with customers. Existing literature shows that customer relationship is positively correlated with customer loyalty to the service firm. The purpose of this study is to investigate whether or not we can increase the level of customer loylaty (cogni

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Hanh, Nguyen Thuy, and Nguyen Thuy Hanh. "Utilizing Brand Relationships, Customer Relationships and Partner Relationships to Develop Customer Loyalty and Distributor Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49770126906015939199.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>100<br>ABSTRACT This thesis examined and drew upon theory to test the impact of the relationship of brand relationships (BR), customer relationships (CR), and partner relationships (PR) on customer’s loyalty and distributor’s loyalty. This study demonstrated to test a range of elements that contributed to an e-bike customer loyalty and distributor loyalty. The core of this research was the examination of whether BR, CR, and PR used as marketing tool could improve elements of customer’s loyalty and distributor’s loyalty for the e-bike context. The findings provided

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Wang, Hsiu-Ju, and 王秀如. "Domestic brokerage relationship quality, customer satisfaction, customer loyalty study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39556597394318959452.

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碩士<br>國立臺灣大學<br>財務金融學研究所<br>99<br>The securities market is built on top of people and capital. Therefore, the interaction bewteen investors and a securities dealer is the key point to success. People often say that the securities brokerage industry is at the mercy of the weather, meaning that it all depends on unpreditable market condition. As a result, even when the next bull market emerges, a securities agent may still miss the opportunity if the service has not been maintained to a very high standard. Securities business customers are the most important strategic resources. Profitabilit

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Madruga, Tiago Ferreira Pinto Azevedo. "Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention." Master's thesis, 2021. http://hdl.handle.net/10362/131517.

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This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. Therefore, a Loyalty Program is the main recommendation for solving the challe

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Hu, Ho Hsin, and 胡鶴馨. "The relationship between on-line game customers’ personalities and customer loyalty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90679577612921783993.

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碩士<br>長庚大學<br>企業管理研究所<br>97<br>Customer loyalty is an important goal for marketers. Previous studies have identified flow experience (optimal experience with total concentration and intrinsic enjoyment) predicts customer loyalty. However, little is known about which customers are likely to experience flow, restraining the use of flow in customer loyalty programs. Personality traits systematically influence individual psychology and thus are eligible for explaining who are likely to experience flow. Further, theories of flow and learning can be used to identify openness, conscientiousness, and

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Huang, Wei-Ying, and 黃威穎. "A Study of Cosmeceutical Product Attributes, Customers Satisfaction and Customer Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/nq85r7.

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碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>100<br>Today''s female consumers not only use the skin care products in general, the average loss of 50% of customers within five years according to the survey of large enterprises. The papers of the relevant skin care products are the traditional skin care products, has been unable to beauty products, features covering the medical America. With the changing times, consumers receive information more than ever, to facilitate the convenient, so that consumers can have brand loyalty has been the subject of urgent. In this study, female consumers of U.S.

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Tsai, Yu-Hui, and 蔡宇惠. "Factors Associate with Customer Loyalty – The case of health food customers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26798904164677716447.

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碩士<br>高雄醫學大學<br>藥學研究所碩士在職專班<br>96<br>The market value of healthy food is about thirty-eight billion in Taiwan, according to report of the Central News Agency in March 6th, 2007. The value can reach forty-six billion in year 2008 at the rate of 10% annually. The official statistics shows the average market value of healthy food is about fifty billion. Although the market value is tremendous huge, however, the consumer’s loyalty to healthy food is very uncertainty reflects on their purchasing decision. The market is full of various products and marketing activities make the consumers are less br

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Tseng, Chien-Chie, and 曾劍琪. "Customer Loyalty: Attitude, Behavior and Development." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/54105271733999463449.

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碩士<br>國立東華大學<br>企業管理學系<br>93<br>In Taiwan, Personal Computer(PC) industry is a new and important industry. Many companies focus their resource in technique and efficiency, but are their strategies right? In the past, companies facing an expanding economy and rapidly growing markets could practice the “leaky-bucket” approach to marketing. However, companies today are facing some new marketing realities. Changing demographics, a slow-growth economy, more and more competitors, and overcapacity – mean that there are fewer new customers could be found. The costs of attracting new customers are ris

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Pinto, Marta de Bragança Barahona Mendes. "Chic by Choice - customer loyalty programme." Master's thesis, 2016. http://hdl.handle.net/10071/14031.

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In a competitive era, where competitors are at a distance of a click, consumers are more informed and demanding than ever, loyalty is becoming, more than ever, a very important issue. The challenge of maintaining a customer can not only reduce costs for the company but also enhance the knowledge on their clients. Chic by Choice is an innovative online company whose core business is the rental of luxury dresses. The company was founded in 2014, is now two years old and has reached a point where building a loyalty plan, that responds to repeated buying behaviour of the customers, is consi

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Teng, Hsueh-yin, and 鄧雪吟. "Customer Loyalty in Taiwan Railway Administration." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69070182749901663653.

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碩士<br>國立成功大學<br>交通管理學系碩博士班<br>95<br>Taiwan Railway Administration (TRA) plays an important role in transportation services along west corridor area of Taiwan. TRA faces keen competition from other transportation modes, especially after Taiwan High Speed Rail has started its operation in January, 2007. The purpose of this thesis is to propose a model investigating the relationships among expected and perceived service quality, customer satisfaction, switching barriers, and customer loyalty. The questionnaires were distributed to the passengers at Taipei, Taichung, Tainan and Kaohsiung train sta

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