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Tesis sobre el tema "Customer satisfaction"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 25 de julio de 2025

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1

Raja, Abbas Haider, Chokaew Koobgrabe, and Punyanuch Chutima. "Customer satisfaction toward TrueMove customer service." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-875.

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<p>Title: Customer Satisfaction toward TrueMove Customer Service</p><p>Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?</p><p>Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.</p><p>Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer

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2

Funa, Laura. "Customer Satisfaction Analysis." Thesis, Linköpings universitet, Statistik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71707.

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The objective of this master thesis is to identify “key-drivers” embedded in customer satisfaction data. The data was collected by a large transportation sector corporation during five years and in four different countries. The questionnaire involved several different sections of questions and ranged from demographical information to satisfaction attributes with the vehicle, dealer and several problem areas. Various regression, correlation and cooperative game theory approaches were used to identify the key satisfiers and dissatisfiers. The theoretical and practical advantages of using the Sha

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3

Heath, Eric Ernie. "The determinants of customer co-production and satisfaction in a compliance dependent service." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24649.

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Customer compliance has become a pivotal consideration in the marketing strategies of lifestyle management programmes. Previous research has shown that the better customers comply with the directives of service providers, the higher their levels of customer satisfaction (Dellande, 1999). There are numerous lifestyle management programmes available on the market today. Many of these programmes have been linked to the usage of a nutritional product range as a pre-requisite for entering the programme. The investigation of customer compliance in lifestyle management programmes is very important be

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Rudchenko, Veronika. "Customer satisfaction in Hospitality." Doctoral thesis, Universitat Rovira i Virgili, 2017. http://hdl.handle.net/10803/456299.

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La presente tesis doctoral tiene como objetivo principal analizar la satisfacción del cliente en tres hoteles de diferente categoría, desde tres a cinco estrellas, situados en la ciudad de San Petersburgo en Rusia. La estructura de la tesis doctoral se presenta en tres partes bien diferenciadas: (1) Se realiza una profunda revisión sistemática de la literatura sobre la satisfacción del cliente centrándose particularmente en las ciencias sociales y la economía, analizando también las diferencias observadas por regiones geográficas comparando los resultados de la literatura internacional con los

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Vuniq, Valentina, Maida Kadic, and Medeleine Bengtsson. "Customer Satisfaction Online Banking." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15499.

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6

Simpson, Eric Phillip. "Examining Employee Satisfaction, Customer Service and Customer Satisfaction in a Retail Banking Organization." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5211/.

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In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee satisfaction), the customer interaction behaviors that those attitudes lead to (customer service quality), and the attitudes that those behaviors generate in the customer (customer satisfaction) has become an increasingly important area of investigation. The goal of this research is to analyze the relationsh

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7

Davis, G. Scott. "Customer satisfaction for professional Services Group, Inc. development of an online customer satisfaction survey /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003davisg.pdf.

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8

Nicolaou, Daina. "An holistic customer satisfaction model." Thesis, University of Warwick, 2007. http://wrap.warwick.ac.uk/1155/.

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The thesis proposes an holistic customer satisfaction model that can be used as a metric for marketing performance evaluation. The hypotheses aim to develop an integrated customer satisfaction model that synthesizes customer satisfaction antecedents and consequences. The rationale behind this thesis and its relevant hypotheses is multi-faceted. Chiefly, customer satisfaction is considered as marketing's sine qua non; often cited, in the first pages of most of the best-selling marketing books, as the ultimate purpose of the marketing function and even as the short definition of marketing. As su

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Priporas, Constantinos Vasilios A. "Store image and customer satisfaction." Thesis, University of Newcastle Upon Tyne, 2002. http://hdl.handle.net/10443/172.

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Store image as a concept has been considered as one of the most important variables and determinants in the development of retail strategy and economic success in retailing, while customer satisfaction has been recognised as a major success factor in keeping and augmenting the clientele base. Thus, in mature and highly competitive industries such as retailing, it becomes increasingly important to understand the dynamic structure of store image by studying forces or influences contributing to store image formation so that a more effective image creation and strategy can be articulated. This res

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PARODI, VALERIO. "Customer Satisfaction: Data Driven Analysis." Doctoral thesis, Università degli studi di Genova, 2022. http://hdl.handle.net/11567/1082323.

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The Project is based on a data analysis of a particular Company in order to increase the brand perception over clients. To delimit the domain, we start with some highlights on customer experience and customer satisfaction. The object of the study is the customer satisfaction measured by Net Promoter Score. The goal of the project is to understand hich segments of the company have an impact on the brand perception, in particular on the NPS. The available data are comment forms filled by clients: some questions are multiple choice questions, while others are free text uestions. Starting

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Aubert, Benoit. "Customer education : definition, measures and effects on customer satisfaction." Thesis, University of Newcastle Upon Tyne, 2007. http://hdl.handle.net/10443/248.

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Despite companies' growing interest for customer education (for instance: Nikon, Orange, Sony) and the recent awareness in marketing literature of this concept (Hennig-thurau et al., 2005), research on customer education remains relatively scarce. Thus, the present research study aims to contribute to the development of knowledge on customer education. More specifically, it endeavours to clarify the concept of customer education and to understand and measure its outcomes on customer satisfaction, a key indicator of corporate performance. To achieve this goal, a literature review was conducted

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Bae, Young Han. "Three essays on the customer satisfaction-customer loyalty association." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.

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The association between customer satisfaction and customer loyalty is one of the most central relationships for marketing theory and practice. To improve our understanding of this essential relationship in marketing, we develop a comprehensive and flexible theoretical framework for analyzing the association between customer satisfaction and customer loyalty, which simultaneously incorporates heterogeneity in the possible dimensions of competitive settings. This theoretical framework is grounded by more than 40 years of academic and practitioner research on the association between these two con

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Verbauskienė, Lina. "Effect of customer experience on satisfaction and intentions of hospitality customers." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141222_102513-16573.

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The analysis of the concept of customer experience, the types and peculiarities of customer experience, the concepts of experience and experiential marketing, the meaning and differences between these two concepts, the main aspects and peculiarities of these concepts are presented in the theoretical part of the thesis. This part of the paper also focuses on the explanation of the concept of hospitality and the composition of the sector of hospitality services. The peculiarities of hospitality customers, their experiences and application of experience marketing in the sector of hospitality are

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Lövstrand, Christoffer, and Daniel Nilsson. "Kitchen Worktop Expectations." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-29298.

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IKEA was founded in 1943 by Ingvar Kamprad and is currently retailing in 44 different countries around the globe. With the implementation of 25 year warranty the importance to validate the quality have increased to satisfy the customer. The aim of this thesis have therefore been to find out the critical factors for kitchen worktops through the expectations of the customers. In addition to this the product development process was investigated to gain an understanding on how IKEA deals with customer complaints today. The thesis was divided in four stages. First the customers’ expectations were i

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Lu, Phuc Hong, and Ian Lukoma. "Customer Satisfaction towards Retailers : ICA, ICA NÄRA and COOP FORUM." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1005.

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In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in supermarkets. Data was collected from three supermarkets in Visby, Gotland. The study e

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Chen, I.-Ting. "Customer service attributes and customer satisfaction in Taiwanese rural hotels." Thesis, Sheffield Hallam University, 2013. http://shura.shu.ac.uk/23506/.

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Tourism and Hospitality is a service-intensive industry that is dependent on the quality of customers' service experiences and their consequent assessments of satisfaction or dissatisfaction and behavioural intentions. The management of services and measurement of customer satisfaction is thus of crucial importance to the tourism industry and is becoming increasingly important as a result of the growing tourism and hospitality industry in Taiwan. This especially applies to the phenomenon of Taiwanese small rural hotels, which have been growing substantially from 65 hotels in 2003 to 3,407 hote

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Lam, Hoang Chau, and Qiuyun Li. "Does electronic customer relationship management affect customer satisfaction and trust?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24655.

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Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. A multiple case study involving 3 Swedish companies with 12 face-to-face interviews in Gävle, Sweden, was chosen to collect the empirical data for this study. Data were coded by hands and structured in the form of tables in accordance with 7 codes categorized in 2 themes. Coded data were interpreted to investigate the research questions by using the inductive method. Result &

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Caccamo, Debora <1995&gt. "Customer Satisfaction e Customer Service: analisi del caso aziendale Ikea." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15775.

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La tesi ha l’obiettivo di evidenziare l’importanza del cliente, ormai parte determinante per il successo aziendale. Un orientamento “clintocentrico”,infatti, provoca un concreto differenziale competitivo, divenendo un fattore critico di successo per la crescita aziendale. Affinché si possa conseguire l’obiettivo di orientamento alla clientela in maniera efficace è indispensabile il supporto di una misurazione oggettiva e costante. Si è analizzato in particolare il modello di Kano, il quale permette all’impresa di identificare l’efficacia dei singoli requisiti del prodotto in relazione alla sod

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Maggon, Mohita. "Customer satisfaction, relationship share and customer attitude in context of customer relationship management: a study of Indian hotels." Thesis, IIT Delhi, 2016. http://localhost:8080/iit/handle/2074/7230.

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Blanchette, Nicholas J. "Customer satisfaction at Wisconsin's One-Stop Job Centers development and implementation of a customer satisfaction instrument /." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001blanchetten.pdf.

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Polycarpou, Evripides. "Service quality management and customer satisfaction in higher education : quality of services, customer satisfaction and customer behavioural intention in higher education." Thesis, Middlesex University, 2007. http://eprints.mdx.ac.uk/13601/.

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For the purpose of this project, a modified SERVQUAL instrument has been used to investigate undergraduate student perception of service quality at Cyprus College by determining if gaps existed in student expectation versus the perception of the actual experiences. The researcher acquired answers for five research questions designed to determine the relationship between service quality, student satisfaction, student behavioural intention, and certain demographic variables (gender, nationality, and number of years at the college). The population consisted of 1,398 students, which represented th

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Bacinskas, Justas, and Viktor Kempers. "Effects of new technologies on customer satisfaction : A study on how new customer-facing technologies in airports affect the customer satisfaction." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48449.

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Background: New technologies have turned out to be an inseparable part of the air travel industry over the last couple of decades, and it brought us many benefits. Nonetheless, these new airport technologies also brought new problems that foster air travellers’ irritation. A negative experience has a relatively worse influence on an airport than a positive; therefore, this is an interesting topic to investigate. There is so far only limited research done about the connection between new customer-facing technologies and customer satisfaction. Due to this lack of analysis, this study has the goa

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Ivarsson, Linus, Alexander Nilsson, and Torbjörn Rimfält. "Customer Satisfaction - An Investigation of Trivselhus." Thesis, Jönköping University, JIBS, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12469.

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<p><strong><p>Purpose:</p><p>This thesis investigates and analyzes the customer satisfaction over a 10-year time period among Trivselhus customers.</p><strong><p>Background:</p><p>More companies in the building sector are starting to realize the importance of using cus-tomer satisfaction as a tool to enhance their competitive advantage. Customer satisfaction brings several positive aspects to a company, which can contribute to a successful business. It is crucial to fulfill customers‟ wants and needs in order to obtain customer satisfaction.</p><p>Building a house is one of the largest investm

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Jacobs, H. S. "Increased customer satisfaction during experiential learning." Interim : Interdisciplinary Journal, Vol 6, Issue 2: Central University of Technology Free State Bloemfontein, 2007. http://hdl.handle.net/11462/404.

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Published Article<br>A pilot programme was run (2004-2005) with Tourism Management students at the Central University of Technology, Free State to enhance the satisfaction levels of both the student and relevant employers during Experiential Learning. The goals were to try and better prepare students for their Experiential Learning experience by means of a formal orientation programme in addition to the normal briefing session held and to enable both students and employers to achieve higher satisfaction levels in terms of pre-determined aspects as a result of the programme. The pilot programme

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Gorst, Jonathan Keith. "Modelling customer satisfaction in service industries." Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/19707/.

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This research considers a Customer Satisfaction Index approach and its relative benefits to the UK community. It is focussed on the service industries in both the public and private sectors. It looks at, and develops the measuring and modelling processes involved and employs a Structural Equation Modelling (SEM) methodology. The research critiques two of the leading methodologies currently available (Maximum Likelihood and Fixed Point Estimation) before selecting one from which to model the whole process. Throughout the research, three different structural models are considered. These vary in

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Alvarado, Terreros Victor Miguel Ángel, Morales Yovana Edith Barron, Cardozo Maricielo Geraldine Osorio, Dávila Luis Arturo Vega, and García Gabriela Margarita Grijalva. "Customer satisfaction Brand trust Web platforms." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655652.

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En la actualidad, las personas disponen de menos tiempo para preparar sus alimentos; así mismo, existe un incremento considerable en el consumo de productos orgánicos. A raíz de ello, nace el emprendimiento COF – Café (Café Orgánico Filtrante), mediante nuestro plan de negocio, se propone la idea de producción y comercialización de bolsas de café orgánico donde nuestro mercado objetivo son las personas, cuyas edades están comprendidas entre 20 y 55 años, las cuales pertenezcan a los niveles socioeconómico A y B, que radiquen en distritos de Surco, Miraflores, San Isidro y San Borja y que s

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HEUMANN, BAUER WERIN AXEL, and SVERKER SJÖBERG. "Common issues with Customer Satisfaction Measurement : Why do some companies succeed and fail." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-194154.

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Customer satisfaction measurement (CSM) is a common practice. Some companies, that are new to CSM, experience difficulties as their CSM programs (CSMPs) fail to deliver expected results. This thesis stresses that preparation and the usage of the results from measurements could be at least as important as measuring. Further it argues that the most severe CSMP issues are not related to measurement, but to what comes before and after measuring. Issues related to measurement tend to be symptoms of more severe issues. The proposed CSMP model involves three phases: Preparation, measurement and actio

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Khan, Rizwan, and Ganesh Narawane. "Examining factors affecting customer satisfaction : A case-study of a Swedish firm." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5386.

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Customer satisfaction, are not just two words simply to be used in any businesscontext. Actually, these are the words that encapsulate the theme of what sort ofbusiness practices are being done by the companies in terms of making theircustomers satisfied or delight. Customer satisfaction plays a pivotal role intoday’s business scenario and there are some basic factors which may impact oncustomer satisfaction either positively or negatively. For instance; responsiveness,efficiency & performance, service quality, price and technology etc may havestrong influence on company’s products (goods

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Simmons, Robert Lee. "The Relationship Between Customer Relationship Management Usage, Customer Satisfaction, and Revenue." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1451.

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Given that analysts expect companies to invest $22 billion in Customer Relationship Management (CRM) systems by 2017, it is critical that leaders understand the impact of CRM on their bottom line. The purpose of this correlational study was to investigate potential relationships between the independent variables of customer satisfaction and CRM utilization on the dependent variable of business revenue. The service-profit chain formed the theoretical framework for this study. The study population included 203 service branches for an industrial equipment manufacturer in North America. The servic

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Leah, Susan. "Increasing customer satisfaction through employee satisfaction in a call center environment." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005leahs.pdf.

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Westman, Wall Carolin, and Tomas Henriksson. "How To Create Satisfaction : Customer satisfaction in Business-to-Business relationships." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106706.

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<p>This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute to the small, yet growing literature on the topic of satisfaction in business-tobusiness settings. In order to accomplish this, one company in the copying machine and IT sector has been used as a base and its customers have been the focus of the study. The results show that if the expectations the customers have of the product are met, the customers are likely to be satisfied. Furthermore, part

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Ho, Kit-fun Polly. "Improving marketing performance through customer satisfaction : China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038985.

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Arshad, Ammar, and Khurram Shahzad. "The Relationship between Job Quality and Customer Satisfaction in Customer Contact Centers of Pakistan." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-68711.

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Most of the researchers have discussed the phenomenon of job quality from different perspectives in Customer Contact Center. The current study has highlighted this issue by investigating the relationships of job quality within the organization and the external world. The literature of the study thoroughly discussed the issue in a symmetric way. Further, the hypothesis has been developed on the basis of previous literature and theory. By considering the both employees and customer’s perspective, a dyadic approach has been selected. The primary data were collected with the help of two questionna

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Naveed-ur-Rehman, Muhammad. "Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan)." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338.

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Background: Statistics say that Pakistan is the third largest user of compressed natural gas, its increased demand has encouraged investment in this sector. Number of stations has doubled in less than four years, this has increased the ratio of competition and low amounts of profit. Cut throat competition forces retailers to work on quality for customers’ retention and for this retailers are expected to understand the needs and requirements of their customers. This understanding is the only key to customer retention. Research undertaken focus on the key issues faced by CNG stations for custome

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Miazee, Md Hossen, and Md Mostafizur Rahman. "E-Service Quality and Customer Satisfaction: A Study of Online Customers in Bangladesh." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13615.

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In twentieth century we have witnessed an extensive growth of internet based services, from small merchant to multi-organizations that are developing online services. Online delivery channel performing the e-service quality is the prime challenging concern that is the significant for customer satisfaction and their purchasing decision. In this study, service quality is to be explored as the most important influential service quality factors of online purchasing that affects consumer satisfaction and makes their purchasing decision. The study begins with the earlier literature review to identif

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Dan, Tong Le, and Tong Le Dan. "Assess Customer Satisfaction With E-customs Procedures." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/37720454130066388845.

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Sun, Jhong-Cheng, and 孫忠誠. "Advertising、Customer Satisfaction and Shareholder Value:The Mediator Effect of Customer Satisfaction." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/82z7d2.

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碩士<br>國立中山大學<br>財務管理學系研究所<br>96<br>Advertising has been playing an important role in Marketing for a long time. An effective advertising can help the business to promote their brand and convey the product information to the target consumer successfully. In addition, there are some advantages of advertising haven’t been discovered yet. The purpose of this study is to combine “Marketing” with “Finance” to explore the influence of marketing strategies on finance by discussing the relationship between advertising, customer satisfaction and shareholder value. The empirical study finds two impor

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Chuang, Ching-Ju, and 莊靜儒. "Customer Satisfaction and Customer Loyalty: Meta-Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5e9q5f.

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碩士<br>國立臺北大學<br>企業管理學系<br>103<br>The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty. A meta-analysis of customer satisfaction-customer loyalty constructs was conducted to identify the strength of the relationship and the influence of moderating factors affecting those relationships. By collecting articles from three databases (EBSCOhost: Business Source Complete, ProQuest: ABI/INFORM Complete and ScienceDirect Online, search the quantitative articles collected in the top 40 marketing journals, ranked by Hult, Neese, & Bashaw (1997

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LIU, PANG YU, and 劉邦宇. "CUSTOMER SATISFACTION MEASUREMENT RESEARCH." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/63426919704614674403.

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Shieh, Shiang-Meng, and 謝祥孟. "The Customer Satisfaction Model." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/18697924259525537168.

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碩士<br>國立臺灣大學<br>商學研究所<br>85<br>THESIS ABSTRACT The opening of private banks and the coming of foreign banks have made the competition in banking more serious . Aside from developing new financial products to create new competitive adventages , banks also can''t ignore the importance of customer satisfaction to maintain original marketing shares . The purpose of this thesis is to establish a customer satisfaction model and witness what has happened in local

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Govender, Therashree. "Service quality enhances customer satisfaction." Thesis, 2003. http://hdl.handle.net/10413/4199.

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The main driving force behind the increasing interest in delivering service quality, is the need to keep customers satisfied and loyal. Companies are realizing that it's far more profitable to service existing customers than it is to develop new ones. As a result, they are doing all they can to strengthen and foster customer relationships. This, in turn, has led to the need for more innovative service quality strategies. Knowledge of one's customers is an important factor. The more information a company has, the more targeted their marketing can be and the better able they are to serve their c

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Huang, Li-Ting, and 黃莉婷. "Information content of customer satisfaction." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/v343uq.

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碩士<br>國立中山大學<br>財務管理學系研究所<br>95<br>What do the enterprises concern most now is how the customers value their company. Customer satisfaction is the most important thing for enterprises to focus. Besides, financial statement can not fully reflect the value of the company, we need other information to help us to know value them, and customer satisfaction is such a thing we need. In the past research, they show the relationship between customer satisfaction and equity value. In this article, there is further discussion about this relation- is there any interactive effect between the customer satis

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Chen, Po-Tsang, and 陳柏蒼. "Customer Satisfaction Management and Application." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/74213903560359337976.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>95<br>In the first part of this dissertation, the perspectives of the future, I present the orientation of future business world that will be a customer satisfaction era. I argue that an enterprise would benefit from the global competitiveness “customer satisfaction”. In the second part of this dissertation, customer satisfaction development, I present theoretical models for the relationships between employee satisfaction, external customer satisfaction, revenue enhancement and profitability. I also offer practical developing and managing suggestions for an enterpr

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Chen, Po-Tsang. "Customer Satisfaction Management and Application." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1708200714002900.

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Wang, Hsiu-Ju, and 王秀如. "Domestic brokerage relationship quality, customer satisfaction, customer loyalty study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39556597394318959452.

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碩士<br>國立臺灣大學<br>財務金融學研究所<br>99<br>The securities market is built on top of people and capital. Therefore, the interaction bewteen investors and a securities dealer is the key point to success. People often say that the securities brokerage industry is at the mercy of the weather, meaning that it all depends on unpreditable market condition. As a result, even when the next bull market emerges, a securities agent may still miss the opportunity if the service has not been maintained to a very high standard. Securities business customers are the most important strategic resources. Profitabilit

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呂國正. "A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction A Study of Readiness Technology and Customer Satisfaction about Electric Scooter in about Electric Scooter in about Electric Scooter in about Electric Scooter in Fongshan City." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/30846728143160217871.

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碩士<br>國立高雄師範大學<br>工業科技教育學系<br>102<br>This study aims to investigate electric scooters, Technology Acceptance, and customer satisfaction among customers in Fengshan District, Kaohsiung City and to provide some advice as references for the government and the companies. The questionnaire was adopted as the survey method in this study. 420 customers were randomly selected in Fengshan District. 406 of them were valid and the valid rate was 96%. The data collected in this study was analyzed by descriptive statistics, t-test, and one-way ANOVA. The results were as the followings： 1. Customers wit

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Huang, Wei-Ying, and 黃威穎. "A Study of Cosmeceutical Product Attributes, Customers Satisfaction and Customer Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/nq85r7.

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碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>100<br>Today''s female consumers not only use the skin care products in general, the average loss of 50% of customers within five years according to the survey of large enterprises. The papers of the relevant skin care products are the traditional skin care products, has been unable to beauty products, features covering the medical America. With the changing times, consumers receive information more than ever, to facilitate the convenient, so that consumers can have brand loyalty has been the subject of urgent. In this study, female consumers of U.S.

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Chong, Esther. "Identifying the dimensions of customer satisfaction :." 1998. http://arrow.unisa.edu.au:8081/1959.8/84533.

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Yeh, Jin-Yu, and 葉金玉. "A Study on The Service Quality, Customer Satisfaction, Customer Relationship and Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27202067875095047747.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>101<br>In recent years, due to rapid global economic changes and the uncertainty of the European debt crisis, Taiwan&;#39;s banking industry is facing considerable challenges. In order to response the global competitive environment, Taiwan&;#39;s government timely implement the relevant laws and regulations which include Financial Holdings Act, that makes the whole banking structural changes, including : oligopoly financial markets becoming an open market, a financial holding company set up, the invasion of multinational financial group, the signed of the ECFA, Chin

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Liu, Wei-Liang, and 劉韋良. "Relationship of Content Marketing Among Customer Satisfaction, Customer Perceived Value and Customer Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x7sttg.

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碩士<br>國立中興大學<br>企業管理學系所<br>106<br>The purpose of this study is to explore the impact of content marketing on customer perceived value, customer satisfaction, and customer loyalty. According to previous literature, customer satisfaction increases will cause customer loyalty increase and customer perceived value increase will cause customer loyalty increase. Hence, This paper specifically discusses whether companies through content marketing can increase customer satisfaction and customer perceived value through content marketing, and then increase customer loyalty to make the company earn more

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