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1

Daffy, Chris. Once a customer, always a customer: How to deliver customer service that creates customers for life. Oak Tree, 1999.

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2

Board, Securities and Investments, ed. Customer agreements: Know your customer. Securities and Investments Board, 1988.

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3

Gerson, Richard F. Beyond customer service: Keeping customers for life. Crisp Publications, 1992.

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4

Agency, Benefits. Customer charter: A commitment to our customers. Benefits Agency, 1992.

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5

Seldman, Marty. Customer tells: Delivering world-class customer service by reading your customers' signs and signals. Kaplan Pub., 2007.

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6

Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Irwin Professional Pub./Mirror Press, 1994.

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7

Lewis, B. R. Customer care in service organisations: The customers perspective. UMIST School of Management., 1989.

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8

Joe, Wheeler, ed. Managing the customer experience: Turning customers into advocates. Financial Times Prentice Hall, 2002.

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9

Shaw, Colin, Qaalfa Dibeehi, and Steven Walden. Customer Experience. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230291775.

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10

Robinson, Sionade, and Lyn Etherington. Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.

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11

Fisk, Peter. Customer genius. John Wiley & Sons, 2009.

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12

Bruhn, Manfred, and Karsten Hadwich, eds. Customer Experience. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4001-8.

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13

Fisk, Peter, ed. Customer Genius. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781906465575.

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14

Krishna, Aradhna. Customer Sense. Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137346056.

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15

Bonacchi, Massimiliano, and Paolo Perego. Customer Accounting. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-01971-6.

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16

Wille, Kai. Customer Equity. Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82178-2.

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17

Kleinaltenkamp, Michael, Sabine Fließ, and Frank Jacob, eds. Customer Integration. Gabler Verlag, 1996. http://dx.doi.org/10.1007/978-3-322-82511-7.

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18

Railways, Northern Ireland. Customer charter. Northern Ireland Railways Limited], 1988.

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19

Sandra, Brown. Tough customer. Hodder & Stoughton, 2010.

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20

Ziglar, Zig, Shep Hyken, Made for Success, Mark Sanborn, and Various author-speakers. Ultimate Customer Service: Customer Service Essentials for Loyal Customers. Made for Success, Inc. and Blackstone Audio, Inc., 2011.

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21

Ziglar, Zig, Shep Hyken, and Mark Sanborn. Ultimate Customer Service: Customer Service Essentials for Loyal Customers. Made for Success, Inc. and Blackstone Audio, Inc., 2011.

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22

Customer Service Your Customers Expect: Stories about Customer Service. Trafford Publishing, 2020.

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23

Selnes, Fred, and Michael D. Johnson. Customer Portfolio Management. The MIT Press, 2025. https://doi.org/10.7551/mitpress/15411.001.0001.

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loyal customers are generally more profitable, the weaker, or “leaky,” relationships in a portfolio provide scale economies a
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24

Customer Satisfaction: The customer experience through the customer's eyes. Cogent Publishing Ltd, 2007.

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25

Knapp/Odgers/Reynolds. Customer Service, Custom Edition. Thomson/Delmar Learning, 2008.

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26

Charles, Proctor. Part C The Banker–Customer Relationship, 15 The Banker–Customer Contract. Oxford University Press, 2015. http://dx.doi.org/10.1093/law/9780199685585.003.0015.

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This chapter considers the nature of the basic contractual relationship between the bank and its customer. It covers the meanings of ‘banker’ and ‘customer’; the general nature of the banker–customer relationship; the terms of the banker–customer contract; the customer's duties to the bank; and the regulation of the contractual terms of the banker-customer relationship.
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27

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Sound Wisdom, 2020.

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28

Once a customer always a customer: How to deliver customer service that creates customers for life. Oak Tree Press, 1996.

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29

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Wiley & Sons, Incorporated, John, 2009.

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30

Once a Customer Always a Customer: How to Deliver Customer Service That Creates Customers for Life. 3rd ed. Oak Tree Press (Ireland), 2001.

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31

Agrawal, Piyush. Helping Customers Win: Customer Success Insights. Windy City Publishers, 2020.

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32

Customer Service : : Dealing with Difficult Customers. CreateSpace Independent Publishing Platform, 2015.

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33

The cult of the customer: Create an amazing customer experience that turns satisfied customers into customer evangelists. Wiley, 2009.

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34

Smith, Lisa. Happy Customer Healthy Company: Customer Service + Customer Support. Independently Published, 2017.

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35

Tzempelikos, Nektarios, and Spiros Gounaris. Customer Equity Management: Managing Customers As Assests. Business Expert Press, 2015.

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36

Tzempelikos and Spiros Gounaris. Customer Equity Management: Managing Customers As Assets. Business Expert Press, 2013.

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37

Customer. Ventura, 1996.

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38

Sweeter, Kevin. Customer. KRS Enterprises, 2011.

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39

Pearson. Customer Service& Customer Service Pkg. Pearson, 2009.

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40

Pearson. Customer Service: Practcl& Customer Service. Pearson, 2009.

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41

Deanne, Song. Customer Selection : Tips on Winning the Hearts and Minds of Customers: Customer Demands. Independently Published, 2021.

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42

Art of Customer Service : : How to Build Customer Loyalty, Win-Back Lost Customers, and Deliver an Exceptional Customer Experience. Independently Published, 2021.

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43

Customer 3D: A New Dimension for Customers. CustomerEDU, LLC, 2012.

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44

Seldman, Marty, John Futterknecht, and Ben Sorensen. Customer Tells: Delivering World-Class Customer Service by Reading Your Customers' Signs and Signals. Optimum Press, 2020.

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45

Seldman, Marty, John Futterknecht, and Ben Sorensen. Customer Tells: Delivering World-Class Customer Service by Reading Your Customers' Signs and Signals. Optimum Press, 2020.

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46

Breen, Gerald Mark. The Customer: You Deserve Customer Satisfaction. Authorhouse, 2004.

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47

Winning Customer Loyalty...Exceed Customer Expectations. Jack Wilson & Associates, Inc., 1999.

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48

Wilson, Jack, and Inc Associates. Winning Customer Loyalty...Eliminate Customer Turnoffs. Jack Wilson & Associates, Inc., 1999.

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49

Mangen, David J., and Gregory Tommerdahl. Customer Retention: Maximizing Customer Lifetime Profitability. Sheshunoff & Co, 2001.

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50

Customer Centricity Ebook Collection: Customer Centricity, the Customer Centricity Playbook, and the Customer-Base Audit. Wharton School Press, 2024.

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