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Raeisi, A. "The interrelationship between choice of course of study abroad and participation in online social networks". Thesis, University of Salford, 2014. http://usir.salford.ac.uk/30947/.
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This thesis examines how the choice of course of study abroad interrelates with participation in online social networks, and provides an application of semiotics to research in choice and decision making in higher education and information systems research. The study itself is justified by the increasing need to consider students’ choice of course of study as a separate phenomenon from their choice of institution or host country. Alongside the adoption of a more nuanced view of student selection, the author also recognises the need to understand the role of online social networks within the decision-making process for selecting higher education courses. This work adopts an interpretivist philosophy and utilises a comparative case study method, drawing upon semi-structured interviews with international MBA students in addition to relevant documentation. The thesis finds a strong interplay between the choice of course of study abroad and participation in online social networks.
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Riley, Will. "We the undersigned". Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28102.
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Thesis (M. S.)--Literature, Communication, and Culture, Georgia Institute of Technology, 2009.Committee Chair: DiSalvo, Carl; Committee Member: Bogost, Ian; Committee Member: Klein, Hans; Committee Member: Murray, Janet; Committee Member: Pearce, Celia
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Li, Mengyu. "Digital activism in the networked age : the case of #MeToo movement in China". HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/851.
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Digital activism is an increasingly popular field in academia. However, scarce attention has been paid to the process of cultural and political mediation that have shaped different examples of the contents of digital activism as well as the character of actors who collectively utilize this instrument and also personally respond to the specific context in which digital activism emerges and evolves. This study investigates the #MeToo movement in the context of China as a concrete example of digital activism in a manner that ascribes attention to both digital technologies and activist practices. With regard to the practices of social movement, this study aims to capture the discursive processes that enable different actors to be recognized and make sense of themselves in public in the #MeToo movement in China. From the digital perspective, this study attempts to identify the characteristics of activists who participated in China's #MeToo movement. This study combined content analysis and discourse analysis with social network analysis to analyze the process and discourses on the #Metoo movement in China and examined the characteristics of actors who contributed to the promotion of the #MeToo movement on a networked public space. Following the three-stage model of social drama, five themes were identified in the narrative form of China's version of the #MeToo movement. This study also found that advocates and opponents of the #MeToo movement achieved their narrative agencies through the intersection of gender, sexuality, class, and culture in the Chinese sociocultural context. Finally, this study revealed that the expressive repertoires manifested in the reposting network of China's #MeToo and testified that homophily could exist between pairs of Weibo users along with similar attributes including gender, location, and engagement
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Bendick, Eric Louis. "Fiber optic vines on the third wall cultivating natural media in the digital age /". Thesis, Montana State University, 2009. http://etd.lib.montana.edu/etd/2009/bendick/BendickE0509.pdf.
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Twenty-thousand years ago, the earliest known depictions of natural forms were inscribed by primitive man onto the surface of the "third wall" . . . be it cave, grotto, overhang, or alcove. Today the myriad representations of our natural world, along with the expanding cosmic narratives of 'natural history' that animate and describe such characters within an ornate epistemological framework (part-science: evolution, thermodynamics, ecology, and part-social criticism: environmental justice, sustainability, conservation) proliferate in ever-increasing mobile permutations; not only in our textbooks and living rooms, but also in our cars, on billboards, Jumbotrons, laptops, cell phones, and portable media players. Throughout history, changes in representational 'mode' (across and through new technical mediums) have ushered in significant narrative metamorphoses, formal innovations, and accompanied revolutionary transitions in symbolic language. The focus of this paper is to assess the implications of recent technological shifts, especially those characterized by the widespread contemporary adoption of digital technologies and the emergence of vast, interconnected networks of computing power, on the representation, production, and distribution of 'natural world' (both science and social) new media content. Through a detailed survey of popular case-studies, analytical research, and data trends, this paper will analyze new media models both from within and without as they relate to digital publishing, non-linear content creation, social networking, and the increasingly permeable interface between consumer and producer in our contemporary mediascape. Finally, this paper applies formative research to prescribe a more general use of 'best practices' in new technology which may facilitate a more progressive and participatory moment in post-industrial 'natural world' media-making, in concert with peers and fans, corporations and collectives, and open to interpretation, cross-pollination, and synergistic hybridity. It is no exaggeration to remark that this technological transformation will forever change the way we learn, evaluate, and participate in a global dialogue whose subject is none other than the globe itself. As our ancestors surely harnessed the power of the 'third wall' to communicate in both personal and broad strokes, so this essay seeks to re-imagine the 'digital third wall' as a place of increasing ubiquity, intimacy, contention, and epistemological power throughout the evolving realms of scientific and social natural representation.
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Cleary, Alison. "Keeping up with the "digital natives"". The University of Waikato, 2008. http://adt.waikato.ac.nz/public/adt-uow20080310.202344/index.html.
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Urista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management". Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
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This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the perspectives of the uses and gratification model and impression management theory. As a qualitative exploratory study, this thesis had three objectives. First, it investigated why young people use SNS. Second, it sought to discover how members use SNS for self-presentation. Finally, it aimed to contribute to the current body of literature and serve as a basis for future qualitative and quantitative studies on SNS.
The focus groups that were conducted for this thesis elicited ten themes that provided insights on the motivations and behaviors of individuals who use SNS for needs fulfillment and impression management. These themes included: 1) efficient communication, 2) convenient communication, 3) curiosity of others, 4) popularity, 5) relationship formation and reinforcement, 6) self-enhancement, 7) otherenhancement, 8) self-disclosure, 9) conformity and 1 0) identity-management.
Based on the first five themes, the study suggested that an emerging theory of instant gratification is being developed. The theory helps researchers explain why young people use SNS and predict what factors motivate young people to get ,_ involved heavily in SNS. Based on the second five themes, this study confirmed the relevance of Goffi:nan's theories of the presentation of the self in explaining how young people manage their impressions through SNS. As a powerful socialization agent, SNS provide new opportunities and diverse ways of presenting one's self online. Though there are some evident differences between online and face-to-face social interaction, it is clear that Goffman's theories will continue to help researchers explain self-presentation within the context of SNS.
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Rowse, Julie L. "Trouble Right Here in Digital City: Censorship of Online Student Speech". Bowling Green, Ohio : Bowling Green State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1206215877.
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Notley, Tanya M. "The role of online networks in supporting young people's digital inclusion and the implications for Australian government policies". Queensland University of Technology, 2008. http://eprints.qut.edu.au/19097/.
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This study examines young people’s internet access and use in nine locations in Queensland, Australia. The primary aim of the research is to assess if internet use supports young people’s social inclusion: that is, if internet use supports young people to participate in society in ways they have most reason to value.
The research findings demonstrate that the digital divide in Queensland – the gap between citizens with and without access to ICTs – continues to inhibit young people’s ability to participate online. This divide is embedded within historic, economic, social and cultural inequalities. To address this, this study proposes that a digital inclusion framework, founded on the concept of social inclusion, offers the Australian federal and state governments an opportunity to extend digital divide policies so that they connect with and complement broader social policy goals.
The research outcomes also illustrate that creative uses of online networks provide a powerful means through which young people can participate in a networked society. While young people’s access to a range of ICTs impacts on their ability to use online networks, gradations of use, social networks and informal learning contexts frequently act as mediators to support effective internet use. This study contends that by understanding the social benefits of young people’s online network use and the role that mediators play in different environments, we can move towards a policy framework that supports equitable opportunities for young people’s digital inclusion.
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Tollemache, Catherine Elizabeth Ann. "How do new media technologies reconfigure the experience of watching and being watched?" Thesis, Bucks New University, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714454.
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Sicuro, Clarisse Halpern. "À espera de um clique: o papel das mídias e redes sociais no recrutamento online de estagiários". Niterói, 2017. https://app.uff.br/riuff/handle/1/3970.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
As tecnologias da informação e comunicação passaram a fazer parte dos processos organizacionais nas últimas décadas, acompanhando o dinamismo do mercado, a necessidade de reduzir custos e de aumentar lucros. O recrutamento ganhou destaque neste cenário competitivo entre as organizações, passando a ser progressivamente conduzido na internet. Esta Dissertação apresenta os resultados de uma pesquisa qualitativa sobre o recrutamento online direcionado aos estudantes universitários. Trata-se de indivíduos que, geralmente, são integrantes da geração Y, e mais propensos a procurarem vagas no ambiente virtual. Com efeito, o objetivo central da pesquisa foi compreender como os estudantes se relacionam com as mídias e redes sociais online quando buscam vagas de estágios. Os objetivos específicos foram: (a) investigar como a forma e o conteúdo dos anúncios publicados nas mídias e redes sociais online os afetam para decidirem ou não se inscreverem nos processos seletivos para vagas de estágio; (b) compreender as razões que os levam a procurar vagas nesses as mídias e redes sociais; (c) examinar como eles se relacionam com tais meios. Realizou-se uma pesquisa qualitativa, por meio do estudo de casos múltiplos. A coleta de dados foi realizada a partir de entrevistas semi-estruturadas, individuais, via Skype e observações diretas em oito indivíduos. Os resultados evidenciaram a existência de cinco categorias principais: (1) Navegação: esclarece como os entrevistados fazem suas buscas por vagas na rede, assim como os motivos que os levaram a interrompê-las; (2) Forma e conteúdo dos anúncios: mostraram em que medida esses fatores influenciaram sua decisão de se inscreverem ou não em uma vaga; (3) CV online na (contra)mão da navegabilidade: revela que o preenchimento do CV online foi percebido como um obstáculo à inscrição nas vagas; (4) Afastamentos (diversions): sinalizaram o deslocamento do foco dos sujeitos nas entrevistas, expressos nas distrações que os desviaram da busca de vagas para fazerem outras coisas; (5) Zona de conforto: aponta a preferência pelo recebimento de anúncios via e-mail e a centralização de suas atividades – sociais, pessoais, profissionais e de entretenimento – no Facebook, evidenciando a necessidade de os entrevistados permanecerem em um espaço familiar. Concluiu-se que o magnetismo do meio – das mídias e, principalmente, do Facebook – é maior do que o conteúdo divulgado, tornando secundária a busca por vagas de estágios.
Information and communications technologies have become a part of the organizational processes in recent decades to follow the of the market dynamism, to reduce costs, and increase profits. The recruitment has gained importance in this competitive scenario among organizations, being progressively carried out on the internet. Therefore, this research focused on investigating the online recruiting of university students, generally a part of the Generation Y, more prone to seek jobs online and to become targeted for human resources professionals‟ actions on media and social networks. The main objective was to understand how students deal with media and online social networks when they search for internships positions. The specific objectives were: (a) to investigate how the format and content of the advertisements published on the media and online social networks affect student‟s decision to enroll or not in selection processes for internship positions; (b) to understand the reasons why they seek jobs on these medias; (c) to examine how individuals deal with these medias. A qualitative research was conducted applying the multiple case study method, through semistructured interviews and direct observations in eight individuals. Data collection was carried out through individual interviews via Skype. Results revealed five main categories: (1) Navigation: refers to how respondents search for openings on the web, as well as presents the reasons that led them to stop their quest; (2) The form and content of the ads: shows the extent to which these factors influenced their decision to enroll or not in an internship position; (3) Online CV playing against the navigability: the difficulty to fill them out was perceived as a barrier to apply in advertised internship positions; (4) Diversions: shed light as to how the focus of each subject shifted during their interviews, expressed in the distractions that led them to stray from their search for positions to do other things online; (5) Comfort zone: revealed a major preference for receiving job openings advertisements via e-mail, as well as to center all activities – social, personal, professional and entertainment – on Facebook, suggesting the need of the interviewees to remain in a familiar setting. In conclusion, the means magnetism, mainly the Facebook, is greater than its content, making secondary students‟ search for internship openings.
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Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.
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Mestrado em MarketingA crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevistas a diretores e responsáveis de marketing de grandes empresas a operar em Portugal. Conclui-se que todas as organizações pretendem investir no meio online, e que a transformação digital é uma prioridade geral. As exigências do consumidor de maior personalização e relevância são acompanhadas pelo meio digital. As redes sociais são identificadas como o principal canal de utilização dos consumidores, e com a maior atratividade para as empresas. O programático é um dos canais digitais com maior interesse por parte dos anunciantes e de aposta futura. A televisão é ainda vista como um meio importante e que gera cobertura. A Rádio é considerada um meio de retorno e relevância para as marcas e que permite uma comunicação eficaz e criativa. A categoria do produto é identificada como fator de impacto na eficácia dos esforços publicitários. Como tal, os esforços devem estar adaptados ao tipo de produtos, especificações de cada meio e focados cada vez mais na rentabilidade.
The growing digitization and mobile penetration are causing changes in consumer behavior and habits. As a consequence, brands are reacting to that and changing their investments and marketing strategies. Budgets are no longer just focused on traditional media, witnessing a transition and trend of greater weight for the online medium. This dissertation analyzes a business perspective of different media usage (online and offline), looking for new trends in the future. A qualitative methodology was used, with eight interviews done to the marketing directors of large companies operating in Portugal. It is concluded that all organizations intend to invest in the online, and that digital transformation is a general priority. Consumer demands of greater personalization and relevance are accompanied by the digital medium. Social networks are identified as the main channel of consumer usage, with a greater attractiveness to the companies. Programmatic is one of the digital channels with the biggest interest for advertisers and future bet. Television is still seen as an important medium that generates coverage. Radio is considered a mean of return and relevance for brands that enables effective and creative communication. The product category is identified as an impact factor on the effectiveness of advertising efforts. Therefore, marketing efforts must be adapted to the type of products, specifications of each means and more and more focused on the profitability.
info:eu-repo/semantics/publishedVersion
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Ischia, Michal. "Žurnalistika v éře nových médií". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142177.
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Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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Albannai, Talal N. "Conversational Use of Photographic Images on Facebook: Modeling Visual Thinking on Social Media". Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc849631/.
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Modeling the "thick description" of photographs began at the intersection of personal and institutional descriptions. Comparing institutional descriptions of particular photos that were also used in personal online conversations was the initial phase. Analyzing conversations that started with a photographic image from the collection of the Library of Congress (LC) or the collection of the Manchester Historic Association (MHA) provided insights into how cultural heritage institutions could enrich the description of photographs by using informal descriptions such as those applied by Facebook users. Taking photos of family members, friends, places, and interesting objects is something people do often in their daily lives. Some photographic images are stored, and some are shared with others in gatherings, occasions, and holidays. Face-to-face conversations about remembering some of the details of photographs and the event they record are themselves rarely recorded. Digital cameras make it easy to share personal photos in Web conversations and to duplicate old photos and share them on the Internet. The World Wide Web even makes it simple to insert images from cultural heritage institutions in order to enhance conversations. Images have been used as tokens within conversations along with the sharing of information and background knowledge about them. The recorded knowledge from conversations using photographic images on Social Media (SM) has resulted in a repository of rich descriptions of photographs that often include information of a type that does not result from standard archival practices. Closed group conversations on Facebook among members of a community of interest/practice often involve the use of photographs to start conversations, convey details, and initiate story-telling about objets, events, and people. Modeling of the conversational use of photographic images on SM developed from the exploratory analyses of the historical photographic images of the Manchester, NH group on Facebook. The model was influenced by the typical model of Representation by Agency from O'Connor in O'Connor, Kearns, and Anderson Doing Things with Information: Beyond Indexing and Abstracting, by considerations of how people make and use photographs, and by the notion of functionality from Patrick Wilson's Public Knowledge, Private Ignorance: Toward a Library and Information Policy. The model offers paths for thickening the descriptions of photographs in archives and for enriching the use of photographs on social media.
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Luccioni, Carlo. "Online to Onsite - Seeding public collaborative services in Rome's library network context". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23192.
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The purpose of the study has been to execute an investigation on digital collaborative services, and their connections to onsite activities, throughout empirical experimentation, with a combined participatory design methodology and lab approach. The research focused on how an online platform, in addition to onsite events, could seed a public collaborative service. The chosen context for prototyping the service was the Rome’s library network, where during a phase of economic and job crisis, the library role is even more crucial, as one of the most locally active user centered services. The library wants to readdress its mediation ability towards educational activities who present an unsaturated potential, aimed at increasing users long term job potential and labour market orientation.
The workshops with local students, library staff, and local NGO, highlighted the need of an online platform in combination with onsite events, that could fill the main gaps that prevent the building of continuos relations with the users, adding a new core touchpoint will change the user experience of the current service, generating a new service flow.
The online and onsite service was tested in the month of July 2014, with 5 seminars, and a decent online participation, focusing on the main feature of the service: directly influence the service, to actively choosing its contents, the most voted events’ themes that become seminars.
The users are able to adapt the service to their personal needs, making the system modifiable, creating dialog between the users and the service, sharing many communal traits with a meta-design environment.
The current state of the service prototype can not be considered a collaborative service, since the users can reach the role of co-designer - even if can be considered a social innovation project. However this service prototype has the potential to seed a transformation towards a public collaborative service. The user could gradually build a continuos relation to the service, as far as becoming a co-provider.
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Olejová, Jana. "Internetový marketing vybranej spoločnosti". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234370.
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Diplomová práca sa zaoberá súčasnými prístupmi a praktikami Internetového marketingu. Cieľom práce je voľba a následná aplikácia nástrojov online marketingovej komunikácie, ktorými by sa zvýšilo povedomie o značke vybranej spoločnosti. Preskúmaním jednotlivých nástrojov internetového marketingu, práca navrhuje online komunikačný mix firmy s využitím sociálnych médií a online reklamy.
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Chatur, Noorin. "Political outcomes of digital conversations : case study of the Facebook group "Canadians against proroguing parliament"". Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Political Science, 2011, 2011. http://hdl.handle.net/10133/3100.
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Since the emergence of the Internet, scholars have had mixed opinions regarding its role in influencing levels of political participation. Two frameworks, the mobilization and the reinforcement theses, were created from these opposing views. The introduction of social networking websites (such as Facebook) offers new platforms with which to test these opposing theories on.
This study investigates the Facebook group ―Canadian‘s against Proroguing Parliament,‖ to determine: 1) what the members' motivations were for participating in the group, 2) whether the group attracted formerly marginalized voices to participate on the group, or simply reinforced those who were already active in the political process, and 3) whether the participation of members on the group translated into offline or real world political participation. The findings suggest that the group‘s members had a variety of reasons for joining the group. As well, the findings suggest that the group both mobilized reinforced its participants. Finally, the data indicates that in some instances, the group‘s members translated their online participation into real world political activity.171 leaves ; 29 cm
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Gomez, Norberto Jr. "The Art of Perl: How a Scripting Language (inter)Activated the World Wide Web". VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/472.
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In 1987, computer programmer and linguist Larry Wall authored the general-purpose, high-level, interpreted, dynamic Unix scripting language, Perl. Borrowing features from C and awk, Perl was originally intended as a scripting language for text-processing. However, with the rising popularity of the Internet and the advent of Tim Berners-Lee’s World Wide Web (Web), in the 1990s, Perl soon became the glue-language for the Internet, due in large part to its relationship to the Hypertext Transfer Protocol (HTTP) and the Common Gateway Interface (CGI). Perl was the go-to language for on the fly program writing and coding, gaining accolades from the likes of publisher Tim O’Reilly and hackers alike. Perl became a favorite language of amateur Web users, whom net artist Olia Lialina calls barbarians, or the indigenous. These users authored everything from database scripts to social spaces like chatrooms and bulletin boards. Perl, while largely ignored today, played a fundamental role in facilitating those social spaces and interactions of Web 1.0, or what I refer to as a Perl-net. Thus, Perl informed today’s more ubiquitous digital culture, referred to as Web 2.0, and the social web. This project examines Perl’s origin which is predicated on postmodern theories, such as deconstructionism and multiculturalism. Perl’s formal features are differentiated from those of others, like Java. In order to defend Perl’s status as an inherently cultural online tool, this project also analyzes many instances of cultural artifacts: script programs, chatrooms, code poetry, webpages, and net art. This cultural analysis is guided by the work of contemporary media archaeologists: Lialina and Dragan Espenschied, Erkki Huhtamo and Jussi Parikka. Lastly, the present state of digital culture is analyzed in an effort to re-consider the Perl scripting language as a relevant, critical computer language, capable of aiding in deprogramming the contemporary user.
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Phakathi, Bekezela. "Impact of new media technologies on the production of economics news in South Africa : a case study of Fin24.com (www.fin24.com)". Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1007631.
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New media technology continues to provide journalists with sophisticated tools that are changing news processing and gathering. Economics journalists in particular have grasped the possibilities offered by new media technologies. Thus, this paper offers a theoretical and practical look at how new media technologies have impacted the production and processing of economics news in South Africa, with a particular focus on Fin24.com which is South Africa's biggest online economics news publication. Using qualitative research methods and the case-study approach, this thesis documents the impact of new media technologies on the production of economics news. It draws on Witschge and Nygren's (2009) framework which describes how new media technologies change the nature in which news is produced and processed. New media technologies in this study will refer to the Internet, particularly search engines like Google, social networking sites such as Twitter and Facebook, Blogs as well as mobile telephony. Economics journalism will here refer to all coverage of economics and business-related news. This is because the case study (Fin24.com) covers both business and economics journalism by strict definition. Findings reveal that these new media technologies have not only changed economics newsgathering and processing but also journalistic routines. The findings generally show that new media technologies make it easier for economics journalists to produce the news quickly and efficiently. Indeed, the most distinguishing characteristic of new media is its overall speed, which is both challenging and attractive. The findings also reveal that new media technologies within a newsroom can be problematic in a number of ways, mainly raising issues of accuracy and credibility thus challenging the profession of economics journalism more than ever.
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Kelly, Kristy. "Emergent Arguments: Digital Media and Social Argumentation". Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22285.
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This dissertation proposes a new framework for understanding how argumentation and rhetorical action unfold in digital space. While studies in the field of rhetorical theory often address new discursive practices in spaces like Twitter and Facebook, they do not always assess the ways that the platforms themselves can influence the forms and conventions of argumentation. Similarly, the field of new media studies has attended to the structural and technical components of digital platforms, but rarely views these details through a rhetorical lens. Thus, this dissertation combines the two disciplines by approaching its thesis from two angles. First, it employs major scholarly and theoretical work from the field of rhetorical studies to determine the ways in which digital rhetorical practices align with or differ from previous ones. Second, it combines new media scholarship with close readings of digital texts, in order to examine how argumentation functions across different media platforms. This interdisciplinary approach provides unique insight into the ways that media platforms and rhetorical practices coevolve.
The dissertation’s central term, “emergent arguments,” marks an epistemological shift away from the idea that an argument resides within a single text or narrative. Instead, arguments emerge from sustained and engaged interactions with digital communities, from explorations of hyperlinked trails of information, from patterns of images, words, and datasets. In digital space, knowledge is constructed communally, meaning that argumentation takes place in collaboration with a community. The project follows closely with the work of Aristotle and Perelman and Olbrechts-Tyteca, where argumentation is an inherently social act driven by cultural context and shared knowledge. The dissertation builds upon this premise by claiming that digital media make this sociality visible, traceable, and more dynamic than previous communicative platforms. It ultimately argues that in digital space, meaning itself is social, intertextual, and multimodal.
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Lee, Shin-Lian. "App-News via Smartphone – Die Zeitung der Zukunft?" Doctoral thesis, Humboldt-Universität zu Berlin, 2019. http://dx.doi.org/10.18452/19729.
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Das internetbasierte Mobilendgerät bietet den Usern eine Plattform zur persönlichen Präsentation, alltäglichen Kontaktaufnahme, Wissensaneignung sowie für soziale Interaktion der Teilnehmer in Onlinecommunitys. Auch die Zeitungsverlage sehen es als eine vielversprechende Einnahmequelle und neuster Übertragungskanal von Nachrichtenströmen. Neben der Einsetzung der Bezahlschranke sind Präsenz in social media, Onlincommunitys, Cross-Industrie-Allianz und Kooperation mit anderen Internetbetreibenden als Aggregationsplattform die zurzeit häufig genutzten Strategien der Zeitungsverlage. Jedoch bestellt eine sogenannte Kannibalisierungseffekt zwischen den sozialen Netzwerken und Zeitungsverlagen. Zunehmende Parallelnutzung von Multiscreen und die Irreversibilität der Mediennutzung der Individuen, die Konsummarkt- und Betriebsumwandlung zwingen die traditionellen Zeitungsverlage, sich an die Digitalgeneration anzupassen und ein neues Wachstumsumfeld im Zeitalter der Netzwerkökonomie zu erschließen.
Die Kernfrage der Arbeit ist, ob die traditionelle Übertragungsform der Medieninhalte zukünftig durch den digitalen Distributionskanal von Content (App) abgelöst wird und der klassische Informationsträger (Druckpapier) durch neue Technik bzw. internetbasierte Mobilendgeräte wie das Smartphone gründlich ersetzt wird. Daraus leiten sich folgende Forschungsschwerpunkte bezüglich der Medienlandschaft der drei ausgewählten Länder ab: Probleme, Chancen, Herausforderung, Unterschiede und Gemeinsamkeiten der gegenwärtigen Zeitungslandschaft, Status quo der digitalen Infrastruktur der drei Länder. Dazu zählen noch die Medienentwicklung und die Akzeptanz der neuen Technik in der Bevölkerung, der Medienkonsum, das mediale Nutzungsverhalten sowie die Folge der Digitalisierung auf die sozialen Milieus; Digitalkluft zwischen Metropolen und ländlichen Regionen. Zusammenfassend ist eine Untersuchung der Gesamtbilder der Medienlandschaft mit einigen Beispielen aus Deutschland, Taiwan und China.The main purpose of this thesis is to study the impacts of media evolutionary changes nowadays on printing media markets in Germany, Taiwan and China. The media changes discussed in this study include the change of users’ behaviors, the digitization of media and the development of information and communication technologies (ICTs). Surveys show that all three countries exist big gaps between urban and rural areas in digital infrastructures, but there are significant differences between these countries in terms of user’s motives and behaviors. As the use of broadband, wireless and mobile phones getting more extensive in recent years, significant changes in media environment, individual and group behaviors and social development happened tremendously in all three countries. What strategies can the traditional printed media publishers adopt for keeping survival and competing with new digital competitors? How can they market their products by using digital and mobile forum? Or, to be more clear, what are their core problems, challenges and opportunities? In the final chapters, we will go further to review the comparisons and analyses of individual research results of these three countries, and discuss the impacts of digitization on their societies, customer’s behaviors and newspaper markets. Finally, this thesis will come up with conclusions to identify whether the 2 hypotheses true or false.
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Erlandsson, Fredrik. "Human Interactions on Online Social Media : Collecting and Analyzing Social Interaction Networks". Doctoral thesis, Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15503.
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Online social media, such as Facebook, Twitter, and LinkedIn, provides users with services that enable them to interact both globally and instantly. The nature of social media interactions follows a constantly growing pattern that requires selection mechanisms to find and analyze interesting data. These interactions on social media can then be modeled into interaction networks, which enable network-based and graph-based methods to model and understand users’ behaviors on social media. These methods could also benefit the field of complex networks in terms of finding initial seeds in the information cascade model. This thesis aims to investigate how to efficiently collect user-generated content and interactions from online social media sites. A novel method for data collection that is using an exploratory research, which includes prototyping, is presented, as part of the research results in this thesis. Analysis of social data requires data that covers all the interactions in a given domain, which has shown to be difficult to handle in previous work. An additional contribution from the research conducted is that a novel method of crawling that extracts all social interactions from Facebook is presented. Over the period of the last few years, we have collected 280 million posts from public pages on Facebook using this crawling method. The collected posts include 35 billion likes and 5 billion comments from 700 million users. The data collection is the largest research dataset of social interactions on Facebook, enabling further and more accurate research in the area of social network analysis. With the extracted data, it is possible to illustrate interactions between different users that do not necessarily have to be connected. Methods using the same data to identify and cluster different opinions in online communities have also been developed and evaluated. Furthermore, a proposed method is used and validated for finding appropriate seeds for information cascade analyses, and identification of influential users. Based upon the conducted research, it appears that the data mining approach, association rule learning, can be used successfully in identifying influential users with high accuracy. In addition, the same method can also be used for identifying seeds in an information cascade setting, with no significant difference than other network-based methods. Finally, privacy-related consequences of posting online is an important area for users to consider. Therefore, mitigating privacy risks contributes to a secure environment and methods to protect user privacy are presented.
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Leung, Kwan Wai. "Commentary-based social media clustering with concept and social network discovery". HKBU Institutional Repository, 2011. https://repository.hkbu.edu.hk/etd_ra/1303.
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Irani, Danesh. "Preventing abuse of online communities". Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/44895.
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Online communities are growing at a phenomenal rate and with the large number of users these communities contain, attackers are drawn to exploit these users. Denial of information (DoI) attacks and information leakage attacks are two popular attacks that target users on online communities. These information based attacks are linked by their opposing views on low-quality information. On the one hand denial of information attacks which primarily use low-quality information (such as spam and phishing) are a nuisance for information consumers. On the other hand information leakage attacks, which use inadvertently leaked information, are less effective when low-quality information is used, and thus leakage of low-quality information is prefered by private information producers.
In this dissertation, I introduce techniques for preventing abuse against these attacks in online communities using meta-model classification and information unification approaches, respectively. The meta-model classification approach involves classifying the ``connected payload" associated with the information and using the classification result for the determination. This approach allows for detection of DoI attacks in emerging domains where the amount of information may be constrained. My information unification approach allows for modeling and mitigating information leakage attacks. Unifying information across domains followed by a quantificiation of the information leaked, provides one of the first studies on users' susceptibality to information leakage attacks. Further, the modeling introduced allows me to quantify the reduced threat of information leakage attacks after applying information cloaking.
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Rezayidemne, Seyedsaed. "Characterizing Online Social Media: Topic Inference and Information Propagation". Thesis, University of Oregon, 2018. http://hdl.handle.net/1794/23904.
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Word-of-mouth (WOM) communication is a well studied phenomenon in the literature and content propagation in Online Social Networks (OSNs) is one of the forms of WOM mechanism that have been prevalent in recent years specially with the widespread surge of online communities and online social networks. The basic piece of information in most OSNs is a post (e.g., a tweet in Twitter or a post in Facebook). A post can contain different types of content such as text, photo, video, etc, or a mixture of two or more them. There are also various ways to enrich the text by mentioning other users, using hashtags, and adding URLs to external contents. The goal of this study is to investigate what factors contribute into the propagation of messages in Google+. To answer to this question a multidimensional study will be conducted. On one hand this question could be viewed as a natural language processing problem where topic or sentiment of posts cause message dissemination. On the other hand the propagation can be effect of graph properties i.e., popularity of message originators (node degree) or activities of communities. Other aspects of this problem are time, external contents, and external events. All of these factors are studied carefully to find the most highly correlated attribute(s) in the propagation of posts.
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Albalawi, Rania. "Toward a Real-Time Recommendation for Online Social Networks". Thesis, Université d'Ottawa / University of Ottawa, 2021. http://hdl.handle.net/10393/42255.
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The Internet increases the demand for the development of commercial applications and services that can provide better shopping experiences for customers globally. It is full of information and knowledge sources that might confuse customers. This requires customers to spend additional time and effort when they are trying to find relevant information about specific topics or objects. Recommendation systems are considered to be an important method that solves this issue. Incorporating recommendation systems in online social networks led to a specific kind of recommendation system called social recommendation systems which have become popular with the global explosion in social media and online networks and they apply many prediction algorithms such as data mining techniques to address the problem of information overload and to analyze a vast amount of data. We believe that offering a real-time social recommendation system that can understand the real context of a user’s conversation dynamically is essential to defining and recommending interesting objects at the ideal time.
In this thesis, we propose an architecture for a real-time social recommendation system that aims to improve word usage and understanding in social media platforms, advance the performance and accuracy of recommendations, and propose a possible solution to the user cold-start problem. Moreover, we aim to find out if the user’s social context can be used as an input source to offer personalized and improved recommendations that will help users to find valuable items immediately, without interrupting their conversation flow. The suggested architecture works as a third-party social recommendation system that could be incorporated with other existing social networking sites (e.g. Facebook and Twitter). The novelty of our approach is the dynamic understanding of the user-generated content, achieved by detecting topics from the user’s extracted dialogue and then matching them with an appropriate task as a recommendation. Topic extraction is done through a modified Latent Dirichlet Allocation topic modeling method. We also develop a social chat app as a proof of concept to validate our proposed architecture. The results of our proposed architecture offer promising gains in enhancing the real-time social recommendations.
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Morley, Charmaine Joan. "A guide for using online social media and social networking activities for SMME's". Thesis, Nelson Mandela Metropolitan University, 2012.
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Social media is playing an increasingly important role in people’s lives and is becoming a part of most organisations’ business models. Businesses cannot ignore this phenomenon due to the increasing influx of Generation Y employees in their businesses and the Generation Y consumers who are going to buy their products and services in the future. Social media is changing the way that marketing is being conducted, in a positive way. It is changing from businesses focusing on selling products or services to customers, to businesses building relationships with customers and adding value to their lives through their products and services. This phenomenon was the base for this study. The research problem was identified as follows: SMME business owners do not understand the importance and impact of social media on their businesses. Sub-problems were identified as: defining social media and networking, describing the importance of this, which strategies are currently being used in business, how it compares to traditional networking, how this is used in recruitment strategies and what are the disadvantages of social media and networking. The research problem and sub-problems were addressed in a literature study and an empirical study. The literature study included information on SMME businesses, their importance in our economy and how social media can help them. The empirical study was done using SMME’s registered with the George Business Chamber. A questionnaire was designed and distributed to the owners of the businesses by email. The answers were analysed and collated on a spreadsheet which were presented in graph and diagram format. Social media and networking are becoming an integral part of businesses especially small businesses. They specifically have an important role to play in creating economic wealth and creating employment. SMME’s are faced with a lot of challenges which make it difficult for them to become successful and sustainable. Social media can play a role in overcoming a lot of these challenges by helping SMME’s with marketing, customer engagement, relationship building, recruitment, and finding valuable information, experience and partners. Social media also has disadvantages which include: virus attacks, risk of confidential information leaking and so forth, but these can easily be managed by social media polices and rules. A bigger risk lies in the fact that if a business owner ignores the existence of social media, this can lead to conversations by consumers about this business being ignored and not responded to. Another big risk for SMME’s is the fact they are at a competitive disadvantage by ignoring this new technology. This was clear from the empirical results in this study which stated that 53 percent of the businesses surveyed, were aware their competitors are using social media. The empirical results indicated a very low use of social media activities among the SMME’s surveyed but showed potential as the SMME’s understood the importance of social media and were eager to implement strategies in their businesses. The reasons offered for not using social media included the fact that it was difficult to measure its worth in time and money, advice is needed from experts and so forth. Social media and networking are not quick or cheap methods for businesses to advertise and sell their products or services. They are tools to be used over time, in order to engage with customers and build relationships. Consumers and customers expect value for their money and if they find this from a business, they will gladly share it with others. On the other hand, if they do not find value for money it could have a negative impact on the business. SMME’s must not try to replace their current marketing strategy with social networking activities. They should integrate it slowly into their current business models and search for unique ways in which it could improve the relationship with their current customers and find new customers. It should help them to either showcase their existing value added products or services, or improve it if it is not worth selling. Small businesses now have the platform to compete.
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Martin, Shelley-Ann. "Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media". Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1014075.
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This study aimed to provide researchers in the development of media studies with research into understanding the star as the object of desire in a contemporary context, using Robert Pattinson as the star and The Twilight Saga, which made him famous, as an example of the effects that the use of social and online media have on audiences in terms of their perception and identification of a particular star. This study drew from literature and theories such as stardom, star as the object of desire, audience theory, fantasy, desire and escapism as well as theory on globalisation, the mass media and online and social media. Whilst social and online media have been in existence for a number of years, there is little research that has been performed in order to determine whether or not the use of social and online media directly affect users’ understanding and perception of certain stars and films. There has also been little research performed in order to gain an understanding of fantasy and desire, in terms of films and film stars, outside the constraints of the cinema. This study examined this notion, noting that The Twilight Saga has been successful production worldwide, in order to discover whether or not the use of social and online media perpetuates obsession in the fans and audience members. The first part of the study that was conducted, applied certain theories discussed and developed in the literature review, to Robert Pattinson and The Twilight Saga in order to obtain a better understanding of the star and the film series in terms of cinema, stardom, fantasy and escapism and online and social media. A comparative case study of six online articles, from prominent online sources featuring Pattinson, was then conducted in order to investigate Pattinson’s image and status in the online community. Finally, a content analysis of various online and social media platforms such as Facebook, Twitter and YouTube was performed in order to find out what type of information and imagery was being generated about Pattinson and the Saga as well as to investigate how fans and followers engaged with the different media channels and what kinds of comments they were making about the star and the Saga. It was found that Pattinson, the character he plays in the film series, Edward Cullen, and The Twilight Saga have a large presence on key social media platforms such as Facebook and Twitter, with a vast amount of followers and fans; Facebook and Twitter being the most popular and interactive media avenues. It was also found that Pattinson, Edward and The Twilight Saga, through the avid use of the social media tools, elicited and incited signs of obsession, fantasy and desire within an extensive amount of fans and followers, outside the constraints of the cinema
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Souza, Ana Clara y Rexhinaldo Durro. "Digital marketing: Online advertising tricks and consumer irritation". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.
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The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. Exploiting those opportunities, a number of advertisement tricks have been contrived and exercised with the intention of drawing the users’ attention and turning them into potential customers, although the effectiveness of these advertising has shown mixed results. Moreover there is an insufficient amount of scientific research within social media advertising, as well as the forms and effects of this form of advertising. The aim of this study is to identify and explain the main forms of social media advertising, acquire an understanding of the reasons behind the labeling, by the users, of these advertising techniques as irritating, as also, rank the tricks based on the irritation levels effectuated by them to the users. As a result the paper will provide a concentrated guide of social media advertising techniques, with positive and negative aspects of each type of trick and distinguish those tricks that effectuate the most consequential effects. To achieve this goal, a questionnaire was conducted and aimed to a demographic representing the majority of social media users and as a derivate the users that most frequently encounter social media advertising tricks. The results indicated an inclination towards advertisement that make use of celebrity personalities. The reasons and motivations that lead to this eventuality can be due to contempt, appreciation or practical post characteristics.
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Wu, Yunyu. "Gratifications and media use on social networking sites a case study of Douban.com /". Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43224271.
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Carinus, Suzaan. "Articulating a personal social media strategy". Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95672.
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Thesis (MBA)--Stellenbosch University, 2012.ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism surround the ubiquitous use thereof. One’s personal social media strategy is the basis of personal branding. Managing the strategy pro-actively and creatively is thus very important. The report gives a quick overview of the web key concepts, technologies and tools currently available for social media participation. These tools are grouped by looking at various current social media classification frameworks that exist. Alas, classification must also somehow make provision for forthcoming platforms – and is thus not conclusive. A discussion of the latest technological, digital and social media trends and adoption factors were also included. Knowledge of the trends influence the personal social media strategy formulation heavily. Intermediaries can also assist to provide the required knowledge or experience and also more extensive services if chosen, because creating content is much different from merely consuming it and the technologies, tools and trends change incredibly fast. Several case studies were analysed to gain insights about guidelines, etiquette, risks, challenges and achievements in the social media arena. The various lessons demonstrated the importance of establishing guidelines for social media participation. The case studies further demonstrated that the level of transparency the world has now, won’t support having different identities for a person. Everybody need to understand and accept the societal shift and adjust their behaviour accordingly, if they want to achieve success in the digital arena. This is also of the essence to CEO’s – as their companies will increasingly require their involvement in the social media arena, in order to remain relevant. All the relevant factors were taken into consideration in order to compile a suggested framework for personal social media strategy compilation. Following the framework, not as a recipe but as a mere guideline, will assist individuals to draw up their own personal social media strategy. The strategy consists of four phases, namely planning, organising, execution and monitoring and are set out with several building blocks contained in each, as well as advice on how to approach each building block. Despite the formality of the given framework, it is imperative to remember to have fun – if the creator is not, the audience certainly also won’t and all the effort will most definitely be wasted. Key words: Personal social media strategy; Social media; Social networking; Social media guidelines; Personal social media strategy framework
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Currie-Mueller, Jenna Lee. "?I Signed up for Twitter. Reason? Flood News.?: An Analysis of Pre-Crisis Tweets Made by Decision-Makers, Media, and the Public". Thesis, North Dakota State University, 2014. https://hdl.handle.net/10365/27358.
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This study examines the use of Twitter by decision-makers, the media, and the public during the pre-crisis stage of the 2013 Fargo-Moorhead flood. Three research questions guide this study in order to gain understanding of the content and assumed motives that drive users to utilize Twitter prior to a crisis. Data analysis revealed that decision-makers and the media active in tweeting were consistent with what would have been expected in a crisis situation. Additionally, the public were driven by the assumed motive of sharing and seeking information during the pre-crisis stage, consistent with previous research regarding the crisis stage.
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Cothill, Elzaan. "Coping with romantic relationship dissolution: the role of social media". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021161.
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Individuals utilise social networking sites (SNSs) such as Facebook, MySpace and Twitter to communicate and stay in touch with romantic partners and to maintain relationships. SNSs also play a role in connecting individuals to each other – it enables users to gain a better understanding of the self and to develop meaningful relationships with others. It is used to share personal experiences and is frequently used as a means of social support. Making use of social media can therefore also play a role in coping with relationship dissolution, both at the time of the dissolution and during the post-dissolution stages of the romantic relationship. Lazarus’ Stress and Coping Theory, as well as aspects of Social Interactionist Theory, were utilised as a theoretical framework to conceptualise coping strategies and online behaviour. The aim of the study was to create a detailed description of the role of social media in coping with relationship dissolution. The study was a qualitative, phenomenological study and participants were obtained using purposive and snowball sampling. Unstructured, in-depth interviews were used to collect the data. Thematic analysis was used to analyse the data. Based on the findings of the researcher, social media can be both advantageous and disadvantageous in coping with relationships dissolution. Moreover, using social media in order to cope during and after relationship dissolution indicated adaptive coping in the short-term, and maladaptive coping in the long-term. This study has therefore generated an understanding of the role of social media in coping with relationship dissolution.
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Gonne-Victoria, Benjamin, Guillaume Lécuellé y Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.
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Monk, Adam Joel. "The Diffusion of New Music through Online Social Networks". The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337902485.
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Makinde, Oghenefejiro Winnie. "Assessing the credibility of online social network messages". Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622367.
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Information gathered socially online is a key feature of the growth and development of modern society. Presently the Internet is a platform for the distribution of data. Millions of people use Online Social Networks daily as a tool to get updated with social, political, educational or other occurrences. In many cases information derived from an Online Social Network is acted upon and often shared with other networks, without further assessments or judgments. Many people do not check to see if the information shared is credible. A user may trust the information generated by a close friend without questioning its credibility, in contrast to a message generated by an unknown user. This work considers the concept of credibility in the wider sense, by proposing whether a user can trust the service provider or even the information itself. Two key components of credibility have been explored; trustworthiness and expertise. Credibility has been researched in the past using Twitter as a validation tool. The research was focused on automatic methods of assessing the credibility of sets of tweets using analysis of microblog postings related to trending topics to determine the credibility of tweets. This research develops a framework that can assist the assessment of the credibility of messages in Online Social Networks. Four types of credibility are explored (experienced, surface, reputed and presumed credibility) resulting in a credibility hierarchy. To determine the credibility of messages generated and distributed in Online Social Networks, a virtual network is created, which attributes nodes with individual views to generate messages in the network at random, recording data from a network and analysing the data based on the behaviour exhibited by agents (an agent-based modelling approach). The factors considered for the experiment design included; peer-to-peer networking, collaboration, opinion formation and network rewiring. The behaviour of agents, frequency in which messages are shared and used, the pathway of the messages and how this affects credibility of messages is also considered. A framework is designed and the resulting data are tested using the design. The resulting data generated validated the framework in part, supporting an approach whereby the concept of tagging the message status assists the understanding and application of the credibility hierarchy. Validation was carried out with Twitter data acquired through twitter’s Application Programming Interface (API). There were similarities in the generation and frequency of the message distributions in the network; these findings were also recorded and analysed using the framework proposed. Some limitations were encountered while acquiring data from Twitter, however, there was sufficient evidence of correlation between the simulated and real social network datasets to indicate the validity of the framework.
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Hill, Desiree. "Twitter: Journalism Chases the Greased Pig". Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30464/.
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The study seeks to find a baseline of Twitter usage of traditional media. Findings suggest that traditional media are using Twitter (a non-traditional medium) in a traditional way. The study explores why a tool like Twitter needs to be approached by journalists in ways to which they may not be accustomed. The study additionally finds that newsrooms are underutilizing Twitter's potential for audience interactivity and have not established guidelines for journalists in the use of Twitter for work purposes. Conclusions include the need for more understanding of Twitter on the part of managers, a usage of Twitter that fits the medium, rather than traditional journalism models and more study in the future so that the journalism business can stay ahead of the curve when new communication technologies are introduced.
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Abrahams, Rifqah. "Social media as a means of communication with external stakeholders". Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/2314.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.This research focuses on whether social media is an effective means of communication to external stakeholders and investigates communication between Cape Peninsula University of Technology (CPUT) to its student-stakeholder group on four levels of interaction; namely institution, faculty, department and subjects. It provides answers to the questions, "How does CPUT communicate to students?" "What is the CPUT student-stakeholder's preferred method of communication?" and "What content does the CPUT student-stakeholder want to hear about?" to answer the bigger question, "Is social media an effective means of communication to CPUT students?" Using a conceptual framework based on Edward Freeman's work on stakeholder communication and Grunig's communication theory, the research considers the role that social media could play in the communication mix; whether CPUT should communicate to students using a medium on which they are already active; as well as what is/are an appropriate method/s of communication to reach student-stakeholders. Findings include the students' perception of social media as well as the state of communication from CPUT to the students and the platform/s the student-stakeholder would prefer. Further research is recommended to consider the use of a mobile platform for communication to students.
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He, Ranran. "An exploratory study on online communication media use and social networking practices among older adults in urban China". HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/746.
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The use of online communication media has increased dramatically over recent years, with people from different age groups becoming users of online communication media. Many scholars have become interested in how online communication media influence or even reshape people's social networking practices and social networks. Most existing studies on the impacts of online communication media are based on the observation of online practices of the general population or the younger population, while older adults are rarely taken into consideration. An increasing number of elderly people have become active users of online communication media and they may differ from younger people in many aspects such as networking strategies. Studying the elderly population may therefore enhance our understanding of the utility of online connectivity. Based on 35 in-depth interviews of elderly WeChat users in urban China, which were conducted between December 2017 and March 2019, this study considers two major questions: (1) How do older adults use online communication media to network with their different social relations? (2) How do the online networking practices of older adults influence their social relations? The analysis focuses on two major issues to answer the second question: accessibility and the relational intimacy of social ties. By considering these two questions, this study aims to determine whether older adults become "networked individuals" or just stay "alone together" when they become active users of online communication media. My findings show that how elderly people use online communication media to interact with their social ties is different from younger users and their unique networking strategies have different digital impacts on their social relations. Elderly people often lack opportunities to socialise due to their age-related conditions. Online communication media can reduce their costs of manage social ties and serve an important channel to help many elderly users to (re)connect and develop their social ties, enhancing both the accessibility and relational intimacy of those social ties and help them to become "networked individuals"
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Wong, Yee Man. "Mitigating cyberbullying : essays on understanding proactive coping and intervention strategies". HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/761.
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While bringing tremendous benefits to individuals worldwide, the proliferation of online social networks has also given rise to undesirable online harassment behavior. Although users can respond in various ways, little attention has been paid so far to the use of online coping strategies on social media, more specifically, how individuals respond to online harassment by using the available features on social media. This thesis sought to understand individuals' use of online coping strategies. This thesis aims to tackle these challenges to advance the understanding of whether, how, and why individuals use online coping strategies in response to online harassment. Essay 1 develops a typology of online coping strategies based on users' focus of response (i.e., self or initiator) and mode of response (i.e., avoidance or approach). This essay serves as a conceptual background for the two subsequent empirical studies (Essay 2 and Essay 3) that focus on two critical roles involved in online harassment (e.g., victims and bystanders). These two studies are conducted in the social media context. Essay 2 investigates whether and how individuals use online coping strategies in response to online harassment on social media. Results from a scenario-based experiment showed that victims would be more likely to adopt self-focused and approach strategies (e.g., seclusion, mediation, and reporting) when they perceived a high threat of the incident. Confidence in executing the platform functions would increase victims' use of the initiators-focused strategies in both modes (e.g., blocking and reporting) but reduce their use of self-focused avoidance strategy (e.g., seclusion). Trust in social media would lead victims to the self-focused approach strategy (e.g., mediation). Victims with the intensified fear of the incident would be more likely to use the self-focused and avoidance strategies (e.g., seclusion, mediation, and blocking). While Essay 2 focuses on the role of victims, Essay 3 concentrates on the role of bystanders and reporting strategy, which is one of the online coping strategies on social media that support bystanders' interventions. Essay 3 explains why individuals report witnessing online harassment. The results found that four contextualized factors (perceived emergency of the online harassment incident, perceived responsibility to report, perceived self-efficacy in using built-in reporting functions, and perceived outcome effectiveness of built-in reporting functions for tackling online harassment) are important factors for shaping bystander reporting interventions, while the presence of others as an inhibitor that discourages bystanders' willingness to help. This essay also found that socio- environmental and technological factors exert a significant effect on bystanders' willingness to intervene. In sum, this thesis contributes to the area of online harassment by breaking new ground for the study of users' prosocial responses to online harassment on social media. It not only furthers our understanding of online coping strategies but also provides valuable insights for practitioners to design effective coping features to combat online harassment.
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Pochet, Gilberto Flores. "Analysis of online virtual environments using Data Mining and social networks". reponame:Repositório Institucional da UFABC, 2015.
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Biden, Sean. "A non-industry specific social media framework and plan allowing for the creation of execution of a sustainable social media strategy". Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/85159.
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Social media is a marketing phenomenon that is taking the business world by storm. It goes beyond just being a marketing channel; because it is extremely disruptive by nature and has the potential to affect entire business models. Yet when it comes to social media execution, so many companies get it horribly wrong.
Social media remains a part of marketing; it is not a replacement for it. However, it has the ability to redefine many aspects of marketing because it encourages conversation, community involvement and input from the public. Social media is changing the way companies communicate with their target markets. It is opening up new markets and providing channels for companies to not just talk to their customers but to provide new channels of sales to their target market based on trust built up in social media through openness and transparency.
Marketing has moved from a push model to model dominated by social media, that of engagement.
This study looked at literature that provided information, strategies and frameworks on how to create an effective social media strategy that is executable.
The research shows that whilst much literature shares many aspects (the need to listen, engage, set goals, and formulate effective strategies); most of this literature is insufficient in actually providing a sound and effective platform that could be taken to create a strategy from its beginning to the point of execution.
This research report creates a new detailed framework and plan that would allow a marketer to take the concept of social media and develop a working strategy and plan, as well as to execute it. It is aimed at marketers and people who have limited social media knowledge, and provides them with what they need to know in order to get started. The framework is a detailed plan that is based on an original social media marketing plan by Brian Solis.
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Wu, Yunyu y 伍蕴瑜. "Gratifications and media use on social networking sites: a case study of Douban.com". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B43224271.
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Hong, Sounman. "Online Institutions, Markets, and Democracy". Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10370.
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In this dissertation, I explore the implications of the advances in information and communication technology on democracy. In particular, I examine the roles of online institutions—search engines, news aggregators, and social media—in information readership and political outcomes. In Chapter 1, I show that information consumption pattern is more concentrated and polarized in online news traffic than in offline newspaper circulation. I then show that this pattern occurs not because online traffic better reflects people’s demand, but because online institutions generate a cascade. Using this evidence, I argue that online institutions produce a trade-off between the benefits involved when people access information and the costs of the cascade. In Chapter 3, I compare information consumption pattern on various online institutions. In Chapter 2, I explain why the cascade may become increasingly significant over time. An increase in Internet users suggests not only a reduced digital divide but also an even more concentrated and polarized online information consumption pattern as, ceteris paribus, the magnitude of the cascade will increase with an increase in the number of Internet users. I then empirically show a positive association between the traffic to an online institution and the estimated magnitude of the cascade observed on that site. In Chapter 4, I show that the observed concentrated and polarized online information consumption may affect political outcomes. For instance, if such an information consumption pattern affects political behaviors, we can expect the same pattern in measurable political outcomes. I test this prediction by investigating the association between U.S. Representatives using Twitter and their fundraising. Evidence suggests that, after politicians started using Twitter, their individual collected contributions became more concentrated, ideologically polarized, and geographically diverse. Finally, I discuss the implications of these findings for political equality, polarization, and democracy. In sum, online institutions may result in political outcomes becoming more concentrated and polarized. Given that a significant part of the observed concentration and polarization can be attributed to the cascade effect, this paper challenges the notion that Internet-mediated political actions or communications will necessarily promote democracy.
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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use". Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.
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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenges parents face in managing youth technology use; (2) the design and deployment of a community-based online social network called ParentNet; (3) limitations and design considerations for deploying technological interventions for different social groups; and (4) reflection on emerging themes around overuse and disconnection in daily life.
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Baginski, James Daniel. "Friending the Feds: Governmental Social Media Use in the Neoliberal Era". The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397573978.
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Zmyslinski, Anne Nicole. "Online or Face-to-Face?: Relationship Satisfaction and Attraction in Romantic Relationships Across Two Media". Thesis, North Dakota State University, 2011. https://hdl.handle.net/10365/28835.
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The purpose of this study was to examine romantic relationships that began through face-to-face (FtF) interaction or computer-mediated communication (CMC). Two hundred seventy-six participants who were currently in romantic relationships that began in person (196) or online (80) completed an online questionnaire. The study explored several relational variables (relationship satisfaction, intimacy, trust, communication satisfaction, physical attraction) and tested for differences in the two types of relationships; however, the data were not consistent with the hypotheses and research questions. Post-hoc tests revealed that sample characteristics (including sex, exclusivity of relationships, same/opposite sex relationships, and length of relationships) accounted for several differences when tested with the relational variables. Finally, the study sought to find which of these variables related to relationship satisfaction in relationships that began FtF and online. Trust and communication satisfaction significantly predicted relationship satisfaction in relationships that began FtF, and physical attraction and communication satisfaction significantly predicted relationship satisfaction in relationships that began online.
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Ma, Chang Yi. "Functional region based daily-life activity recommendation". Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3950696.
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Kourmouli, Suzanna. "Identity and integrity in Social media - Why I can´t commit suicide online". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23165.
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We are currently in a learning process to understand new social structure of the contemporary society. We have to see ourselves as a social collective, as we together learn about the new medium and its consequences. The new possibilities have provided us with a freedom and at the same time restraints. Freedom of the free word and that we can connect globally, restraints from the urge of always being connected and get acknowledgement to feed our own identity and self. As the need of being acknowledged has increased, our own integrity and holding on to our own set of principles have decreased. The aim of this thesis is to investigate to what extent social media has come to affect the sense of identity and integrity, and finding out where the limit between what is considered to beand to be public is, as the virtual world has been integrated with the traditional society.
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Langášová, Markéta. "Online marketing communication of leadership development company". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.
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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.
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Glassford, Sarah R. "Recruitment at Bowling Green State University: The Role of Social and Digital Media". Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288225682.
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