Literatura académica sobre el tema "E-content credibility"
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Artículos de revistas sobre el tema "E-content credibility"
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Tashtoush, Yahya M., Aisha Zaidan y Izzat M. Alsmadi. "Implications for Website Trust and Credibility Assessment". International Journal of E-Entrepreneurship and Innovation 3, n.º 4 (octubre de 2012): 17–33. http://dx.doi.org/10.4018/jeei.2012100102.
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With the expansion of the Internet services provided to users to cover almost all areas that were dominated by traditional face-to-face and location based businesses, one of the major challenges for such expansion is security and its related concerns. Customers or users need to trust the websites they visit in terms of the information or content. This research proposes a new formula for evaluating the credibility (called XD TRank) metric of websites. A case study of 40 selected websites in Jordan is used to assess the proposed credibibility metric. The metrics required to assess Websites and pages credibility are collected and evaluated based on 25 existing metrics and built a model using SPSS by applying stepwise linear regression analysis to predict the XD TRank. Results showed that there is a broad range of metrics that affect the credibility of a website or a webpage and their impact on credibility may vary on their significancy or impact on the trust rank metric. For e-business in particular, trust rank metrics can be used part of quality assurance and auditing processes. Those can be important assets for users to be able to distinguish known, popular and reliable e-commerce websites from spammers or websites which try to trick novice users. Trust rank can be also used like a logo in all Website pages to alert users if they were redirected to phishing pages.
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Maggio, Lauren A., Melinda Krakow y Laura L. Moorhead. "‘There were some clues’: a qualitative study of heuristics used by parents of adolescents to make credibility judgements of online health news articles citing research". BMJ Open 10, n.º 8 (agosto de 2020): e039692. http://dx.doi.org/10.1136/bmjopen-2020-039692.
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ObjectiveTo identify how parents judge the credibility of online health news stories with links to scientific research.DesignThis qualitative study interviewed parents who read online stories about e-cigarettes and human papillomavirus (HPV) vaccination published by top-tier US news organisations. Researchers asked participants to describe elements of a story that influenced their judgement about content credibility. Researchers analysed transcripts using inductive and deductive techniques. Deductive analysis drew on cognitive heuristics previously identified as being used by the public to judge online health information. Inductive analysis allowed the emergence of new heuristics, especially relating to health.SettingThe US National Cancer Institute’s Audience Research Lab in Maryland, in August–November 2018.ParticipantsSixty-four parents with at least one child between the ages of 9 and 17 residing in Maryland, Virginia, or the District of Columbia participated. Researchers randomly assigned 31 parents to the HPV vaccination story and 33 to the e-cigarette story.ResultsEvidence of existing heuristics, including reputation, endorsement, consistency, self-confirmation, expectancy violation and persuasive intent emerged from the interviews, with participants deeming stories credible when mentioning physicians (reputation heuristic) and/or consistent with information provided by personal physicians (consistency heuristic). Participants also described making credibility judgements based on presence of statistics, links to scientific research and their general feelings about news media. In relation to presence of statistics and links, participants reported these elements increased the credibility of the news story, whereas their feelings about the news media decreased their credibility judgement.ConclusionsParents used a constellation of heuristics to judge the credibility of online health news stories. Previously identified heuristics for online health information are also applicable in the context of health news stories. The findings have implications for initiatives in education, health communication and journalism directed towards increasing the public’s engagement with health news and their credibility judgements.
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Owusu, Richard A., Crispin M. Mutshinda, Imoh Antai, Kofi Q. Dadzie y Evelyn M. Winston. "Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach". Internet Research 26, n.º 1 (1 de febrero de 2016): 22–37. http://dx.doi.org/10.1108/intr-06-2014-0166.
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Purpose – The purpose of this paper is to identify user-generated content (UGC) features that determine web purchase decision making. Design/methodology/approach – The authors embed a spike-and-slab Bayesian variable selection mechanism into a logistic regression model to identify the UGC features that are critical to web purchase intent. This enables us to make a highly reliable analysis of survey data. Findings – The results indicate that the web purchase decision is driven by the relevance, up-to-dateness and credibility of the UGC information content. Research limitations/implications – The results show that the characteristics of UGC are seen as positive and the medium enables consumers to sort information and concentrate on aspects of the message that are similar to traditional word-of-mouth (WOM). One important implication is the relative importance of credibility which has been previously hypothesized to be lower in the electronic word-of-mouth (e-WOM) context. The results show that consumers consider credibility important as the improved technology provides more possibilities to find out about that factor. A limitation is that the data are not fully representative of the general population but our Bayesian method gives us high analytical quality. Practical implications – The study shows that UGC impacts consumer online purchase intentions. Marketers should understand the wide range of media that provide UGC and they should concentrate on the relevance, up-to-dateness and credibility of product information that they provide. Originality/value – The analytical quality of the spike- and- slab Bayesian method suggests a new way of understanding the impact of aspects of UGC on consumers.
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Park, Jae-Jin y Fritz Cropp. "An Exploratory Study of Marketers’ Perceptions of the Internet". Communication and Culture in Korea 13, n.º 1 (6 de junio de 2003): 119–39. http://dx.doi.org/10.1075/japc.13.1.08par.
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The Internet has dramatically changed the way organizations communicate with consumers. This study examines South Korean marketers’ perceptions of reciprocal communication forms (e.g., e-mail, comment, chat with webmaster, bulletin board, and survey) in terms of the extent of use, marketing cost reduction, usefulness, informativeness, credibility, barriers, and prediction of future use. A sample of Korean marketers found that the content of consumer feedback is more important than the Internet form in which it is delivered. Even marketers using at least one of the reciprocal communication forms wonder about the credibility of the information they receive and the lack of response. These phenomena might reflect that those forms have not yet reached the stage where they are seen as useful in replicating traditional communication with consumers. Managerial implications are discussed.
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Imlawi, Jehad. "E-WOM Adoption and Sharing Behavior in Social Network Sites: The Impact of Engagement in SNSs". International Business Research 10, n.º 6 (13 de mayo de 2017): 87. http://dx.doi.org/10.5539/ibr.v10n6p87.
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Social network sites (SNSs) is becoming a credible source of online information. Despite the increasing use of social networks in message persuasion literature, there is still a need for investigating the role it can play in users’ adoption of online information and its impact on users' sharing behavioral intention of this online information. This research utilizes the peripheral route in elaboration likelihood model to investigate the impact of source credibility on engagement in SNSs and on e-WOM adoption, the impact of engagement in SNSs and recommendation rating on e-WOM adoption, and the impact of e-WOM adoption on sharing behavioral intention.The findings suggest that factors, that are not directly related to the online message content, like source credibility, recommendation rating, and online users' engagement in SNSs groups, positively impact online information adoption by SNSs users, and their sharing behavioral intention of this online information. The study is finally concluded by suggesting the theoretical implications, and by providing strategies for firms to adjust their online activities in order to succeed in improving their customers’ engagement, and their customers' adopting of these firms' products and services’ information.
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Nosita, Firda y Tina Lestari. "The Influence of User Generated Content and Purchase Intention on Beauty Products". GATR Journal of Management and Marketing Review 4, n.º 3 (21 de septiembre de 2019): 171–83. http://dx.doi.org/10.35609/jmmr.2019.4.3(2).
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Objective – The thrive of social media enables everyone to share their purchase and consumption experiences, including beauty product consumption. The study aims to determine whether the attitude towards UGC, perceived credibility and user activity of UGC on YouTube influences the purchase intention toward a beauty product. Methodology/Technique – Questionnaires were distributed online to 200 people who had watched beauty product review videos on YouTube at least once and who were minimum 18 years old. The data was analyzed using multiple regression. Findings – The results indicate that attitudes towards UGC content on YouTube and perceived credibility affect purchasing intentions. Whereas user activities does not correlate with purchase intentions on beauty products. UGC content usually provides information and provides tips and tricks about using beauty products. The more attractive the content is, the more people want to see it and the more likely they will be to use the content to fulfill their information needs. Beauty vloggers are considered more credible than producer-generated content. Activities such as searching for, liking, subscribing or commenting does not necessarily indicate purchase intentions. This simply represents people fulfilling their social needs to interact with each other in a social environment. Novelty – Companies could provide training or facilities for UGC creators in order to create more attractive content. The most important finding of this study is that companies should continually improve the quality of their products, because the credibility of content makers relies on their experience with the products themselves. Marketers should monitor community discussions to find out more about the public interest in their products. In addition, marketers can also identify the shortcomings of their products to better enable them to fix them by reviewing comments on UGC. Type of Paper: Empirical. Keywords: User Generated Content (UGC); Beauty Vlogger; Beauty Product; E-WoM; YouTube. Reference to this paper should be made as follows: Nosita, F.; Lestari,T. 2019. The Influence of User Generated Content and Purchase Intention on Beauty Products, J. Mgt. Mkt. Review 4 (3) 171 – 183. https://doi.org/10.35609/jmmr.2019.4.3(2) JEL Classification: M31, M37, M39.
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Träsel, Marcelo, Sílvia Lisboa y Giulia Reis Vinciprova. "Post-truth and trust in journalism: an analysis of credibility indicators in Brazilian venues". Brazilian Journalism Research 15, n.º 3 (30 de diciembre de 2019): 452–73. http://dx.doi.org/10.25200/bjr.v15n3.2019.1211.
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The terms ‘fake news’ and ‘post-truth’ have been used to describe the augmented dissemination potential of misinformation in digital networks in the second decade of the years 2000. In Brazil, different actors have been exploiting digital social networks for political purposes, disseminating content that imitates legitimate journalistic material, often obtaining better audience metrics than the news stories published by mainstream media. This article is divided into two parts. First, defines the term pseudojournalism to classify fraudulent texts that use journalistic narrative resources to deceive the audience. Second, it presents the results of an analysis of 23 political content producers with the greatest audience on Facebook in Brazil, based on the credibility indicators developed by Projeto Credibilidade (Trust Project). The results suggest that, in the current scenario, it is not possible to distinguish the quality journalism from pseudojournalism based on the characteristics of the websites and articles published by political content producers.Os termos “notícias falsas” e “pós-verdade” vêm sendo usados para descrever a potencialização da desinformação nas redes digitais na segunda década dos anos 2000. No Brasil, diversos atores vêm instrumentalizando as redes sociais para disputas políticas, espalhando conteúdo falso que imita materiais jornalísticos legítimos, muitas vezes obtendo mais audiência do que o noticiário de veículos tradicionais. Este artigo se divide em duas partes. Na primeira, conceitua o termo pseudojornalismo para classificar textos fraudulentos que usam os recursos narrativos jornalísticos para ludibriar a audiência. Na segunda, apresenta os resultados de uma análise de 23 produtores de conteúdo político do país com maior audiência no Facebook, a partir dos indicadores de credibilidade desenvolvidos pelo Projeto Credibilidade (Trust Project). Os resultados sugerem que, no cenário atual, não é possível distinguir o jornalismo de qualidade do pseudojornalismo a partir das características dos websites e matérias publicadas por produtores de conteúdo político.Las expresiones “noticias falsas” y “posverdad” vienen siendo utilizados para describir la potencialización de la desinformación en las redes digitales en la segunda década de los años 2000. En Brasil, distintos actores vienen instrumentalizando las redes sociales para disputas políticas, diseminando contenido falso que simula materiales periodísticos legítimos, obteniendo, a menudo, mayor audiencia que el noticiero de medios tradicionales. Este artículo está dividido en dos partes. Primero, conceptualiza el término pseudoperiodismo para calificar textos fraudulentos que utilizan los recursos de narración típicos del periodismo para engañar a la audiencia. En segundo lugar, presenta los resultados de un análisis de 23 productores de contenido político del país con mayor audiencia en Facebook, a partir de los indicadores de credibilidad desarrollados por el Proyecto Credibilidad (Trust Project). Los resultados sugieren que, en el escenario actual, no es posible diferenciar el periodismo de calidad del pseudoperiodismo a partir de las características de los sitios web y de materias publicadas por productores de contenido político.
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Sturloni, Giancarlo y Nico Pitrelli. "Conflicting interests: research, profits, information, health". Journal of Science Communication 03, n.º 01 (21 de marzo de 2004): F01. http://dx.doi.org/10.22323/2.03010901.
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On 15 September 2001, thirteen major international journals, coordinated by the International Committee of Medical Journals Editors (ICMJE), published a joint editorial titled "Sponsorship, authorship, and accountability". Unfortunately, only four days from the tragedy of 9-11, there is no room in the media for other news. In the scientific world, however, the content of that editorial sets off an alarm: the conflict of interest undermines the objectivity of biomedical research and the credibility of international journals vouchsafeing the quality of that research. (Translated by Andrea Cavatorti, Scuola Superiore di Lingue Moderne per Interpreti e Traduttori, Trieste, Italy.)
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Khafajeh, Hayel y Issam Jebreen. "A Proposed Assessment Criterion for E-Learning Sites Evaluation: An Experts’ Opinion". Computer and Information Science 9, n.º 4 (25 de octubre de 2016): 37. http://dx.doi.org/10.5539/cis.v9n4p37.
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<p>An increasing growth in the number of e-learning sites at universities and other educational institutions led to necessary of develop and adopt a standards element to assess these sites to ensure efficiency, rival, and educational quality. Therefore, this study proposed an assessment criterion to evaluate the e-learning sites as a guide for decision-makers in order to purchase and development e-learning sites in which these assessment criterions are commensurate with the learning process. An experts’ opinion from universities professors who specialize in the field of teaching in different Jordan universities have been considered in order to develop a proposed assessment criterion, the result shows that the assessment criterion to evaluate the e-learning sites has twenty six criterion under five main categorizes namely: website design, and scientific knowledge content, technical elements, operational elements and finally with credibility of information sites. Given that the proposed assessment criterion to evaluate e-learning sites is guide for students, teachers, owners and developers about the benefits of e-learning sites.</p>
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Kravchuk, M. "The concept of knowledge credibility and problem of uncertainty in empirical sociological study". Bulletin of Taras Shevchenko National University of Kyiv. Sociology, n.º 7 (2016): 43–47. http://dx.doi.org/10.17721/2413-7979/7.118.
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The article considers the problem of the credibility of knowledge in empirical sociological research. The author makes a refinement of the concept of credibility, analyzing it as an indicator of true knowledge. Building on the achievements of the researchers, as E. Borel, P.Kopnin, V.Volovich determines the ratio of the probability and reliability characteristics as evidence of knowledge. Particular attention is paid to the relation of concepts of uncertainty and certainty of knowledge. Also performed clarifying the content and scope of the notion of error and uncertainty. On the basis of theoretical achievements A. Seidel, Y.Kemnits, L. Brillouin analyzes the causes of errors and perform their classification. The author analyzes the concept of elementary and complex error indicates the additive nature of the error. The publication notes that the notion of error refers to the incompleteness of knowledge related to the data. At the same time uncertainty covers the entire scope of the incompleteness of new knowledge as a result of the study as a whole and can not be reduced to the sum of complex errors. The concept of uncertainty is considered as indicators relevant to the probability characteristics as evidence of knowledge. Methodological background of the research is the concept of postnonclassical science of V. Stepin.
Tesis sobre el tema "E-content credibility"
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Ceia, Patrícia Andreia de Sousa. "Youtube e user generated content : a sua influência nas atitudes e comportamentos em Portugal". Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12944.
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Mestrado em MarketingAs mudanças que têm ocorrido no meio digital conduziram a alterações no comportamento dos consumidores. Uma delas trata-se do facto de se basearem em fontes de informação não controláveis pelos marketers, como o conteúdo criado e partilhado pelos utilizadores (UGC - User Generated Content), como exemplifica o Youtube. Esta investigação pretende compreender a relação existente entre o valor deste conteúdo e a utilidade percebida pelos consumidores relativamente ao mesmo, assim como a influência que a utilidade e a credibilidade do UGC podem ter nas atitudes dos consumidores. Procura-se averiguar também qual a relação entre as atitudes e as intenções comportamentais dos portugueses. A investigação teve por base um estudo quantitativo e uma amostragem por conveniência, tendo sido obtidas 748 respostas ao questionário. Os resultados obtidos através de uma análise de dados multivariada indicam que o valor do UGC no Youtube tem um impacto positivo na utilidade percebida pelos consumidores. Adicionalmente, verifica-se que as atitudes dos consumidores se relacionam positivamente com a sua perceção de utilidade e credibilidade. Observa-se ainda que as atitudes dos consumidores afetam positivamente as suas intenções comportamentais perante o UGC. As conclusões deste estudo trazem um maior conhecimento sobre relações que não tinham sido estudadas e permitiram verificar a adequabilidade dessas. Compreender o comportamento dos consumidores é também essencial, por conseguinte, este estudo contribui com um maior conhecimento do fenómeno em Portugal. Os resultados permitem também verificar que o UGC é uma boa ferramenta para os marketers estabelecerem uma ligação emocional entre as marcas e os consumidores.
The transformation that have been occurred in digital environment led to changes in consumer behavior. There are information sources that are not controlled by marketers, as user generated content (UGC) of which Youtube refers to. This research aims to understand the relation between the value of these new type contents and the utility perceived by consumers, as well as the influence that the utility and credibility of UGC have in the consumer's attitudes. The aim is to investigate the relation between the attitudes and behaviors in Portugal. The research was based on a quantitative study and a convenience sampling, and have been obtained 748 responses to the questionnaire. The results obtained from multivariate data analysis indicate that the UGC's value on YouTube has a positive impact on the perceived utility by consumers. In addition, consumer attitudes towards that content is positively related to their perception of utility and credibility of that content. It can be still seen that the attitudes of consumers affect positively their behavioral intentions towards the UGC. The findings of this study contribute in this area, to the extent that it brings a better understanding of the relationships that had not been studied yet and allowed to verify the appropriateness of the relationship. Understanding consumer behavior is essential, therefore, this study contributes to a better understanding of the phenomenon in Portugal. The results allow us to find that the UGC is a suitabletool for managers and marketers to establish an emotional connection between brands and consumers.
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Ketola, Rebecca y Sandra Norrman. "DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC". Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162456.
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With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. Originating from this development was the concept of user-generated content (UGC), which implies that people were able to enrich each other’s user-experiences by sharing creative efforts and communicating openly (O’Reilly, 2007). As Web 2.0 features continued to grow, marketers became aware of the opportunities this new development online created and how they could use it to their advantage (De Chernatony & Christodoulides, 2004). The development online however also faces companies with challenges, as consumers now are able to create and share opinions and thoughts about brands, which to an extent is uncontrollable by companies (Christodoulides et al., 2012). Just as marketer-controlled communication can create new brand associations in the minds of consumers, for better or worse - so can also externally-generated communication, such as brand-related UGC, do. Knowing that consumers generally trust what other consumers say about products more than marketing communication (Cheong & Morrison, 2008; Song & Yoo, 2016), and that there does not exist much research on how consumers perceive brand-related UGC, this is a considerably important topic to study. A classic way of studying communication effectiveness is through credibility, which is argued to be a major determinant of whether consumers accept and adopt what is communicated (e.g. Hovland et al., 1953). Thus, the purpose of this thesis is to gain an understanding of how consumers assess credibility of brand-related UGC and furthermore, what their consequent responses are. A qualitative approach was taken as the purpose is to gain insight rather than proving a point. The interviews were semi-structured and formed around three Instagram posts relating to a specific brand, which were deliberately chosen based on the content of the theoretical framework developed. Through using these example cases, interviewees’ first reactions could be captured and their reasoning around credibility could be followed and discussed. The results from this study indicate that there exists a certain level of irritation as well as a scepticism towards brand-related UGC. This seem to stem from a suspicion that most content that promotes products and brands is part of sponsored collaborations, into which consumers put noticeably much distrust. Beyond questioning sponsorship, it was also found that the source played a particularly important role when assessing credibility. When a source is familiar, it is easier to determine credibility of brand-related UGC, and credibility furthermore increases with perceived expertise, attractiveness and trustworthiness. The channel through which a message is communicated also matters, as it is more difficult to be ingenuine through a video than an image or a text, which implicated that consumers may find videos more credible than other media formats. The message itself was also deemed to influence the credibility assessment, as the message was questioned both based upon common sense but also on knowledge and previous experience. As for practical implications, this study indicates that encouraging or generating positive brand-related UGC through paid collaborations, is a balancing act, into which much consideration needs to be put. With the evident irritation that consumers feel when it comes to brand-related UGC, marketers should be careful to push too much positive brand communication onto the consumer, or it will turn negative. To come across as genuine, the “who”, ”what” and ”how” of communication should be carefully considered.
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Bule, Bárbara da Silva Barrigana. "“User-generated content” e as redes sociais : a motivação para a criação de conteúdos no facebook e a sua influência na intenção de compra de bens e serviços". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14717.
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Mestrado em MarketingO boom da tecnologia criou novas formas estimulantes de descobrir mais sobre os consumidores, de modo a criar produtos e serviços feitos à medida de cada um. Os consumidores encontram-se cada vez mais presentes no meio online e, em particular, nas redes sociais e respetivas comunidades virtuais. Assim, os consumidores, para além de absorverem a informação, também assumem o papel de criadores de conteúdos, uma vez que desenvolvem e partilham conteúdos acerca de produtos e serviços, sendo esta atividade denominada User-Generated Content (UGC). A presente investigação tem como objetivo compreender os fatores motivacionais que levam os consumidores a criar conteúdos online e como este UGC, presente no Facebook, sendo ou não considerado credível e útil, tem a capacidade, ou não, de influenciar na intenção de compra de bens e serviços, dos consumidores. O estudo desenvolvido foi de caráter quantitativo, com recurso a um inquérito online, com uma amostra de 296 inquiridos. Em termos de conclusões, verifica-se que o principal fator motivacional para a criação de UGC é o económico. O UGC é entendido como útil e credível, e os consumidores assumem que não só a sua utilidade, mas também a sua credibilidade contribuem para a intenção de compra de bens e serviços.
The technology boom has created new exciting ways of learning more about consumers, in order to create products and services made to fit each one. Consumers find themselves more and more present online, particularly on social media and virtual communities. Therefore, besides absorbing the information they get in contact with, consumers also take on the role of content creators, since they develop and share content about products and services, this action being designated by User-Generated Content (UGC). The present investigation's goal is to understand the motivational facts that lead consumers to create online content, and how this UGC, present on Facebook, independently of being considered credible or useful, has the ability, or not, to influence purchase intention of goods and services. This study's methodology is quantitative and based upon an online questionnaire survey, with a sample size of 296 respondents. As refers conclusions, the study shows that the main motivational factor for the creation of UGC is economic. UGC is understood as useful and credible, and the consumers consider that its utility, but also its credibility, lead to the purchase intention of goods and services.
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Alshareef, Abdulrhman. "Design and Development of a Quote Validation Tool for Arabic Scripts". Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23594.
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Over the past decade, there has been a tremendous development in e-publishing tools. The Arab world tendency towards electronic publishing has facilitated the prosperity of Arabic e-publishing over the Internet. Likewise, it has enabled the ordinary user to deploy documents, letters, opinions, and ideas with freedom and ease of use. Although freedom of expression should be guaranteed to everyone, it may be used to disseminate false or distorted information. This may lead to the loss of ordinary user's confidence in e-content. However, the user's confidence in e-content will increase if the credibility of the content is emphasized. There are many factors that challenge this task including not only the rapidly growth of Arabic digital publishing, the absent from control over electronic content, and the lack of e-publishing regulations and laws, but also how to develop an efficient framework to confirm the digital content authenticity. Therefore, the need to monitor the credibility of Internet content while maintaining freedom of expression to its users has become an urgent matter of debate. A flexible framework needs to be developed that will overcome these issues and allow for a comprehensible and comfortable content validation environment that would satisfy the end users' desires. This thesis proposes a framework that serves to confirm fundamental text authenticity in Arabic scripts on the Internet. This framework will demonstrate the design and the development of new quotes verification algorithm and the necessary components of framework design, development and implementation based on Service Oriented architecture.
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Bahareh, Beyk. "Enhancing usability of e-commerce platforms by utilizing the usability factors : An investigation into user preferences". Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45717.
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Availability of internet to a wide audiences has revolutionized how business is performed. Businesses now use e-commerce to trade products and services. The growth of e-commerce has been dramatically rapid among developed countries. Therefore, the adoption of e-commerce platforms is studied in these countries. Meanwhile less attentions has been given to developing countries. Developing countries can take advantage of lessons learned in the developed countries. One of the major success factors of e-commerce platforms in developed countries is improving the usability of e-commerce platform by considering user’s preferences. User preferences can be defined as feelings and attitudes of users for the interface and functional design of the ecommerce platform. This influences user’s decision and behavior. Considering the users preferences within an e-commerce platform enhances user’s satisfaction and increases user’s loyalty to the platform. To evaluate the user preferences a selection of usability factors are usually studied. Avicenna Research Institute (ARI) is currently considering the development of an e-commerce platform. For this ARI is investigating ways to consider users preferences in the design. This study aims to satisfy this goal. In this study previous research are analyzed, user’s preferences are identified, common used e-commerce platforms are investigated, and ARI’s perspective is included in the analysis. Using these information a set of recommendations on how to improve the usability of an e-commerce platform is given. For this task based approaches are used in form of participatory heuristic evaluation and observations. Interview is used to obtain ARI’s perspective on usability. The study has identified ten usability factors affecting the usability of the e-commerce platform based on user’s preferences. These include consistency, learnability, navigability, simplicity, readability, content relevance, supportability, interactivity, credibility, and telepresence. In addition a set of eighty evaluation criteria are presented to evaluate these factors. Using a qualitative approach, the study has analyzed all these factors in a multiple-case study. The analysis includes input from the users in form of observations, comments and questionnaire. This is combined with input from ARI in form of interviews. Finally the study concludes by providing a path for future research.
Capítulos de libros sobre el tema "E-content credibility"
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Bakke, Abigail. "Ethos in E-Health". En Establishing and Evaluating Digital Ethos and Online Credibility, 85–103. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1072-7.ch005.
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The proliferation of medical information online, without physicians or peer reviewers as gatekeepers, has made e-health an important focus for credibility research. Web 2.0, enabling lay users to contribute content, has complicated patients' challenge of deciding who to trust. To help inspire trust, an e-health website must convey a credible ethos in its homepage and other pages that constitute a user's first impression of a site. This chapter compares the visual and textual ethos strategies of three major e-health sites that represent a continuum from informational to interactive: a government site, a commercial site, and a patient social networking site. The findings reveal a variety of features, such as scientific imagery, privacy seals, and video of patient stories, that can ultimately contribute to an ethos based in expertise and/or in community. This study has implications for the design and evaluation of trustworthy e-health communication.
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Costa, Rosalina Pisco. "Knockin' on Digital Doors". En Establishing and Evaluating Digital Ethos and Online Credibility, 46–65. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1072-7.ch003.
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This chapter aims at presenting and discussing credible online recruitment eliciting techniques targeting scientific purposes adjusted to the digital age. Based on several illustrations conducted by the author within the framework of both quantitative and qualitative inquiries, this chapter critically explores the digital ethos in three main challenges faced when dealing with online recruitment for scientific purposes: entering the normality of the everyday life, entering the idiosyncrasy of multicultural lives, and entering the chaos of busy lives. By the end, a toolbox for establishing and evaluating (dis)credibility within online recruitment strategies is presented. Moreover, it is argued that success of data collection at the present time in online environments seems to rely as ever on internal factors of the communication process vis-à-vis e-mail content, design and related strategies.
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Martí-Parreño, José, Lisa L. Scribner y Carla Ruiz-Mafé. "User-Generated-Content". En Advances in Marketing, Customer Relationship Management, and E-Services, 221–41. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch012.
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User-generated-content, also called user-generated-media, user-created-content, and consumer-generated-content, refers to all types of content, like pictures, videos, or posts, created by consumers and delivered through online platforms like social media. User-generated content is gaining momentum as a marketing communication tool in the form of contests (e.g., create-your-own advertisements, branded storytelling, or branded interactive applications). By allowing consumers to become prosumers and creating or co-creating brand messages, advertisers increase consumers´ exposure to and involvement with brand communications, which results in a greater level of brand engagement. This chapter analyzes the effects of prosumers' actions on marketing communications using the uses and gratifications theory approach. Two main types of advertising content created by prosumers, spontaneous content and marketing-oriented content, are identified. Five marketing communication outcomes of user-generated-content (credibility, message distortion, loss of control on the message valence, involvement with the message, and virality) are also examined. Implications for practitioners are also discussed.
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Ozuem, Wilson, Celia Almeida Pinho y Yllka Azemi. "User-Generated Content and Perceived Customer Value". En Advances in Marketing, Customer Relationship Management, and E-Services, 50–63. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9776-8.ch003.
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The Internet has transformed social communications and social behaviours. Technology-aided interpersonal interactions have replaced traditional ‘face-to-face' affiliations. The purpose of this chapter is to examine the effect of user-generated content on perceived customer value. In contrast to prior study mainly investigates the effect of two main areas, namely, customer and company, this study additionally widens the scope and influence of user-generated content on consumer-to-consumer communications. Our findings suggest that user-generated content mediates on consumer decision-making process, providing higher-order credibility beyond the conventional marketing communication programmes.
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Capriello, Antonella y Simone Splendiani. "E communication in crisis communication Best practice for tourism destination management organizations". En Reputation and Image Recovery for the Tourism Industry. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/9781911396673-4114.
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The role of crisis communication is becoming increasingly important in disaster management, especially considering the impact that disasters can have on the image and reputation of tourist destinations. Although the literature has begun to focus on this topic in recent years, the greater number of natural disasters and the impact of new media communication tools, make this theme particularly interesting for further scholarly investigation. Developing an effective crisis communication strategy requires consideration of the role that local authorities, including destination management organizations (DMOs) play, the channels they use, and the content that should be included. Numerous authors have analyzed this issue from a chronological perspective in terms of the difference phases of a crisis starting from preparation and ending with recovery. However, a series of strategic requirements emerge alongside these phases for successful crisis management, including: - Cooperation with the media in providing information to the public; in particular, imparting a consistent message to all stakeholders to build credibility and preserve the image of organizations and destinations. - Preparedness and the capacity to plan an effective communication response to a crisis in advance, paying attention to the specific characteristics of each case. - The development of a public relations plan that creates a support network for the dissemination of communication across multiple channels facilitated by the web and Information Communications Technologies (ICTs).
Actas de conferencias sobre el tema "E-content credibility"
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Reis, Julio C. S. y Fabrício Benevenuto. "Towards Automatic Fake News Detection in Digital Platforms: Properties, Limitations, and Applications". En Concurso de Teses e Dissertações da SBC. Sociedade Brasileira de Computação, 2021. http://dx.doi.org/10.5753/ctd.2021.15754.
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Digital platforms, including social media systems and messaging applications, have become a place for campaigns of misinformation that affect the credibility of the entire news ecosystem. The emergence of fake news in these environments has quickly evolved into a worldwide phenomenon, where the lack of scalable fact-checking strategies is especially worrisome. In this context, this thesis aim at investigating practical approaches for the automatic detection of fake news disseminated in digital platforms. Particularly, we explore new datasets and features for fake news detection to assess the prediction performance of current supervised machine learning approaches. We also propose an unbiased framework for quantifying the informativeness of features for fake news detection, and present an explanation of factors contributing to model decisions considering data from different scenarios. Finally, we propose and implement a new mechanism that accounts for the potential occurrence of fake news within the data, significantly reducing the number of content pieces journalists and fact-checkers have to go through before finding a fake story.