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EKBLAD, HELENA y JOHANNA BLOM. "Returns Management : Within Fashion eCommerce". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20158.
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Eftersom dagens kund är krävande och medveten om vad hon eller han vill ha är det viktigare än någonsin att verkligen förstå vad kunden verkligen efterfrågar. Ett företags returhantering kan därför ha avgörande betydelse då det gäller att samla in rätt information ifrån kunden med målet att minska framtida returer. Ett företags sätt att arbeta med returhantering är avgörande, detta är speciellt sant för företag inom e-handeln. Dessa företag kommer alltid att ha en viss retur nivå eftersom deras kunder använder sina hem som provrum eftersom det är svårt för kunderna att veta om plagget kommer att passa och motsvara deras förväntningar. Det är dock viktigt att jobba för att ha en så låg returandel som möjligt, för att också kunna ha nöjda kunder. Målet är att vara proaktiv och undvika returer. Detta är något som bör göras både långsiktigt och kortsiktigt i hela försörjningskedjan. Kundförståelse spelar också en stor roll i returhanteringen. Rätt information ska samlas in från kunderna, så att företaget kan bilda sig en uppfattning om kundernas behov och önskningar. Genom att skapa returkoder som ger en mer exakt bild av returanledningen kan denna information sedan användas i produktutvecklingen med målet att minimera framtida returer. Hänsyn behöver också tas till andra områden när man arbetar med att undvika returer. Kunden behöver till exempel få en klar bild av vad han eller hon köper, därför är det viktigt att produkten beskrivs på ett tydligt och lättförståelig vis. Det är också viktigt att måttlistor och måttinstruktioner är lätta att förstå och relatera till, så att kunden får möjligheten att välja rätt storlek. När man arbetar på ett bra sätt inom alla dessa områden kan man nå en högre avkastning genom ökad lojalitet från kunder och färre returer.As today’s customer is demanding and knows what he or she wants, it is more important than ever to really understand the customer’s true demand or need. A company’s returns management can therefore be crucial in order to gather the right information from the customer so that future returns can be minimized. A company’s work with returns management is very important, especially for companies within eCommerce. These types of companies will always have a certain level of returns, because the fact that the customers use their own homes as changing rooms. It is hard for the customer to know if the product will fit them and correspond to their expectations. It is although important to try to have as low return level as possible in order to have satisfied customers. The aim is to be proactive and avoid returns before they occur. This avoidance has to be considered both in short and long term ways within the whole supply chain.Consumer insight also plays an important role within returns management. It is here the right information should be collected from the customers in order to understand their wants and needs. By designing return codes that give a more precise picture of the return reason companies like Halens can use this information in the development process in order to minimize the risk for future returns.Also other areas within the business can be taken into consideration when working with returns avoidance. The customer needs to get a clear picture of what they actually are buying and therefore it is also important to describe the products in a clear and lucid way. It is also important to make measurement lists and instructions easy to understand and relate to, in order to give the customer the ability to choose the right size.When working efficiently within all these areas higher profit can be gained though increased customer loyalty and decreased returns.
Program: Magisterutbildning i Applied Textile Management
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Kunze, Oliver. "Tourenplanung für den eCommerce-Lebensmittel-Heimlieferservice". Karlsruhe : Univ.-Verl. Karlsruhe, 2006. http://www.uvka.de/univerlag/volltexte/2006/176/.
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Donkor, Simon. "Performance Measurement in the eCommerce Industry". Digital WPI, 2003. https://digitalcommons.wpi.edu/etd-theses/487.
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The eCommerce industry introduced new business principles, as well as new strategies for achieving these principles, and as a result some traditional measures of success are no longer valid. We classified and ranked the performance of twenty business-to-consumer eCommerce companies by developing critical benchmarks using the Balanced scorecard methodology. We applied a Latent class model, a statistical model along the Bayesian framework, to facilitate the determination of the best and worst performing companies. An eCommerce site's greatest asset is its customers, which is why some of the most valued and sophisticated metrics used today evolve around customer behavior. The results from our classification and ranking procedure showed that companies that ranked high overall also ranked comparatively well in the customer analysis ranking, For example, Amazon.com, one of the highest rated eCommerce companies with a large customer base ranked second in the critical benchmark developed towards measuring customer analysis. The results from our simulation also showed that the Latent class model is a good fit for the classification procedure, and it has a high classification rate for the worst and best performing companies. The resulting work offers a practical tool with the ability to identify profitable investment opportunities for financial managers and analysts.
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Neem, Laahanen William. "Dark Patterns in Swedish Ecommerce Websites". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300396.
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Dark patterns are a type of user experience technique and persuasive design where, with the help of knowledge about human behavior, a design has been created that enables users or customers to make disadvantageous decisions that you would not otherwise have made. One of the areas in which dark patterns have come to be used is ecommerce websites. This study aims to find out what type of dark patterns are used on Swedish shopping websites, how often they occur, and to gain an understanding of how people who work in the industry view the phenomenon. To do this, a taxonomy based on previous work in dark patterns has been developed. This taxonomy was used to manually analyze 96 of the largest Swedish e-commerce websites. The results showed that Hidden Costs, Low Stock Messages, Misdirections and Activity Messages were the most frequently occurring dark patterns on these websites. The interviews also showed that people working in the ecommerce industry are aware that dark patterns are used. However, they do not see it as a big problem that e-commerce websites try to influence the customer to make certain decisions as long as they do not directly use false information. With this report, we contribute insights into how, and to what extent, dark patterns are used in Swedish shopping websites and therefore also raise the awareness of coercive design and its effects.Dark patterns är en typ av användarupplevelse och konverterande design där man med hjälp av psykologi och kunskap inom mänskligt beteende skapat en design som möjliggör att du tar ogynnsamma beslut som du annars inte hade tagit. Ett av de områden som dark patterns har kommit att användas på är e-handelshemsidor. Denna studie syftar till att ta reda på vilken typ av dark patterns som används på svenska shoppinghemsidor, hur ofta de förekommer, samt få en förståelse för hur människor som jobbar inom branschen ser på fenomenet. För att göra detta har en taxonomi baserat på tidigare arbeten inom dark patterns tagits fram. Denna taxonomi har sedan fått utgöra grunden för den manuella undersökning av de 96 största svenska e-handelshemsidorna som gjorts. Resultatet visade på att Hidden Costs, Low Stock Messages, Misdirections, och Activity Messages var de allra mest frekvent förekommande dark patterns på dessa hemsidor. Intervjuerna visade även på att folk inom branschen är medvetna om att dark patterns används och ser det inte som något stort problem att man på e-handelshemsidor försöker påverka kunden till att ta särskilda beslut, så länge man inte direkt använder sig av falska uppgifter. Med denna rapport bidrar vi med insikter hur dark patterns används inom Sverige på e-handelshemsidor och därmed också för att öka medvetenheten om tvingande design och effekterna av den.
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Roetker, Melissa. "Scouting ecommerce electronic tracking for Girl Scouts /". [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/MRoetkerPartI2006.pdf.
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Aghaunor, Lavin y Xavieria Fotoh. "Factors Affecting ecommerce adoption in Nigerian Banks". Thesis, Jönköping University, JIBS, Business Informatics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-477.
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Fox, Oliver [Verfasser]. "eXBO-Framework für eCommerce Anwendungen / Oliver Fox". Aachen : Shaker, 2003. http://d-nb.info/1170541313/34.
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Palandi, Victor Camillo. "Análise e projeção do ecommerce em Portugal". Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22752.
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Mestrado Bolonha em Métodos Quantitativos para a Decisão Económica e EmpresarialO consumo online é pauta relevante na sociedade desde o início dos anos 2000. Potencializado pela pandemia global, a importância estratégica deste canal para todos os agentes de mercado é indiscutível. O projeto de pesquisa tem como objetivo apresentar a realidade e evolução do e-commerce em Portugal, a partir da análise de um painel de domicílios, bem como prever a evolução de vendas do canal em 2021. São aplicadas metodologias de alisamento exponencial e modelos de previsão ARIMA de Box-Jenkins a uma base de painel de domicílios concedida pela NielsenIQ - líder mundial em pesquisa de mercado. Conforme espetável, o estudo aponta para uma curva ascendente a nível de vendas do canal até o final de 2021 e deve ser alvo determinante para uma estratégia de sucesso de retalhistas e indústria, bem como uma necessidade latente por parte do consumidor.
Online consumption has been a relevant issue in society since the early 2000s. Powered by the global pandemic, the strategic importance of this channel for all market agents is remarkable. This project aims to present the reality and evolution of e-commerce in Portugal, from the analysis of a panel of households, as well as to predict the evolution of the channel's sales in 2021. Exponential smoothing methodologies and models of Box- Jenkins ARIMA are applied in a household panel database provided by NielsenIQ - world leader in market research. As expected, the study points to an upward curve in the channel's sales by the end of 2021 and should be a key target for a successful strategy for retailers and industry, as well as a latent demand for the consumer.
info:eu-repo/semantics/publishedVersion
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Alvarado, Noel Sheyla, Carranza Elia Marianela Guerrero, Fiestas Yadira Kely Lozano, Incio Heydi Antonella Paucar y Borgo Maria Fernanda Portillo. "El Caserito: Ecommerce de frutas y verduras". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654739.
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El presente trabajo de investigación tiene como principal objetivo poder presentar al mercado de alimentos frescos, un ecommerce de frutas y verduras, donde nuestra promesa de marca es enfocado a bajos costos. El Caserito, es un facilitador de domicilio y ventas online de frutas y verduras Brinda practicidad, calidad y seguridad. Más aún hoy en día donde la seguridad en la salud y sanidad es vital al momento de realizar compras. Asimismo, con la ayuda de proveedores mayoristas se podrá transmitir nuestra propuesta de valor que va dirigida en brindar servicio personalizado, calidad, variedad y sobretodo en la seguridad de nuestros clientes
Dicho trabajo de investigación cuenta con tres capítulos fundamentales, estos explicados a continuación:
Capítulo I Fundamentos Iniciales, en donde se presentará a los integrantes conformados para realizar el presente trabajo de investigación al igual la presentación del concepto de idea de negocio.
Capítulo II Validación del Modelo de Negocio, en dicha sección se analizará y evaluará los resultados obtenidos por parte de los clientes potenciales, donde serán evaluados en relación a nuestra propuesta de negocio. Además, se desarrollará las intenciones de compra que se establecieron durante 5 semanas y su respectiva proyecciones de ventas para 3 años.
Capítulo III Desarrollo del Plan del Negocio, en este último capítulo se analizará lo que es el plan estratégico del negocio, es decir, distribución y ventas, asimismo, como el plan operacional, de recursos humanos, marketing, responsabilidad social empresarial, financiero y financiamiento que se llevará a cabo en dicho proyecto.The main objective of this research work is to be able to present to the fresh food market, an ecommerce of fruits and vegetables, where our brand promise is focused on low costs. El Caserito, is a facilitator of domicile and online sales of fruits and vegetables, which provides practicality, quality and safety. Even more so today where health and sanitary safety is an important factor when making purchases. Likewise, with the help of wholesale suppliers, you will be able to transmit our value proposition that is aimed at providing personalized service, focused on quality, variety and above all on the safety of our customers. This research work has three fundamental chapters, these explained below: Chapter I Initial Fundamentals, where the members formed to carry out this research work will be presented as well as the presentation of the business idea concept. Chapter II Validation of the Business Model, in this section the results obtained by potential clients will be analyzed and evaluated, where they will be evaluated in relation to our business proposal. In addition, the purchase intentions that were established for 5 weeks and their respective sales projections for 3 years will be developed. Chapter III Development of the Business Plan, this last chapter will analyze what is the strategic business plan, that is, distribution and sales, as well as the operational plan, human resources, marketing, corporate social responsibility, financial and financing that will be carried out in said project.
Trabajo de investigación
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Vogel, Ronny. "eCommerce-Software: Genügt da nicht eine HTML-Seite?" Universitätsbibliothek Chemnitz, 1999. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-199900351.
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Kunze, Oliver [Verfasser]. "Tourenplanung für den eCommerce-Lebensmittel-Heimlieferservice / Oliver Kunze". Karlsruhe : Univ.-Verl. Karlsruhe, 2006. http://d-nb.info/982457219/34.
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Yang, Kun. "A conceptual framework for semantic web-based ecommerce". Thesis, Université Laval, 2006. http://www.theses.ulaval.ca/2006/23745/23745.pdf.
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Greenberg, Joshua Harry. "Content-oriented architecture for consumer-to-business eCommerce". [Gainesville, Fla.] : University of Florida, 2002. http://purl.fcla.edu/fcla/etd/UFE1001148.
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Tassara, Gabriele. "Marketing ed Ecommerce nell'editoria, il caso Trading Library". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/2802/.
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Le pagine che seguono sono il racconto dello studio e della ricerca della soluzione ecommerce ideale per Trading Library, casa editrice rivolta al mondo del Trading.
L’elaborato è diviso in tre parti:
• INTRODUZIONE:Analisiestudiodelpassato,delpresenteedelfuturo dell’ecommerce e studio del settore editoriale.
• LE FASI: Analisi del progetto Trading Library, pianificazione dell’attivi- tà, descrizione delle fasi cognitiva, progettuale e divulgativa.
• CONCLUSIONE: Considerazioni,previsioni per il futuro ed autocritica sul lavoro svolto.
Nella presentazione di ogni capitolo si sono riassunte le argomentazioni trattate, mano a mano che si scende nelle sottosezioni le informazioni riguardo allo studio svolto diventano più tecniche e dettagliate.
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Elfström, Oskar y Hans Tam. ""All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446659.
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Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. Qualitative semi-structured interviews were held with respondents in key positions of firms, where the individual either was working with or consulting eCommerce businesses. The findings suggested that, in its generality, that no new DMS has been implemented as a result of the market entry. Amazon is expressed to have a weak position and lack in several aspects compared to Swedish eCommerce. The biggest fear lies in Amazon’s future with many potential “strong cards” left to play in their sleeve. However, the entry of Amazon increased the focus of some areas, as they were seen to become more important for survival and competing.
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WERNER, FREDRIK. "Ecommerce and market structure effects in theEuropean retail industry". Thesis, KTH, Entreprenörskap och Innovation, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-149749.
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Fifteen or so years into what is said to be the game changer of our time there are many fields of science focusing their attention towards the online market in attempts to describe its implications for the traditional, offline markets. Where most of the literature on economics of ecommerce focus on pricing mechanisms and growth little attention has been directed towards more general market structure effects. This thesis adopts techniques, empirical and theoretical models from the search cost and market structure literature in order to examine the relationships between ecommerce and offline market structures in the retail industry through regional employment and establishment data. The literature reviewed and used focus only on the US market whereas this thesis shifts the attention to the European regions. The results are convincing and in general corresponding to previous research results. As ecommerce usage increase and the consumer search costs thereby gets lower inefficient firms drop out of the market resulting in a decline in local establishment counts. The opposite effect is seen for pure online retailing establishments that thrive in the presence of local ecommerce usage. The effect of ecommerce on traditional offline establishments seems to be aggregated phenomena whereas the effect on pure online firms seems to be of a more local nature. Focus of policymakers and company management therefore might consider looking at the two effects in their respective aggregation level to best sort out how to react in the presence of increased competition from ecommerce usage.
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Ramos, Lao Adrian Benito, Ibañez Herbert Alexis Rivas y Iriarte María Margarita Martina Torres. "RAMPET, ecommerce de productos para mascotas en Lima Metropolitana". Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654031.
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La presente investigación y plan de negocios evalúa la factibilidad y viabilidad de un ecommerce de productos para mascotas dirigidos inicialmente a dueños que residan en los distritos de Lima Moderna de los NSE A y B. Mediante esta propuesta se busca atender un nicho de mercado dentro de la categoría de otros productos para mascotas enfocados en la prevención de lesiones ortopédicas.
La validación de la idea de negocio se realizó mediante una investigación cuantitativa y cualitativa. La fuente primaria estuvo formada por 98 encuestas, entrevistas y observación en redes sociales, las cuales confirmaron la viabilidad del plan de negocios.
La propuesta de valor de Rampet es ser la única marca de productos para mascotas que ayuda a prevenir lesiones ortopédicas y brindar independencia a la mascota. Los productos son de madera pino, hechos a mano y tienen como beneficios racionales el cuidado y protección además de contar con un beneficio económico el cual es evitar gastos adicionales en procesos quirúrgicos o tratamientos prolongados. Como beneficios emocionales, los dueños de las mascotas perciben la tranquilidad emocional de evitar angustias por alguna enfermedad ortopédica de un “miembro de su familia”.
Finalmente, dentro del análisis financiero y en base a la proyección de ventas planteada se espera capturar el 10 % del mercado objetivo en el primer año desarrollando un plan de marketing enfocado en el posicionamiento de la marca. Obteniendo en el escenario optimista y conservador un ROI positivo lo que hace a Rampet una marca altamente rentable.The following research and business plan evaluates the feasibility and viability of a pet products ecommerce initially aimed at owners who live in Lima Moderna districts and fall into a high SES. This proposal seeks to serve a market niche within the other pet products category focused on orthopedic injuries prevention. The business idea validation was carried out through a quantitative and qualitative research. The primary source consisted of 98 surveys, interviews and observation done on social media which confirmed the business plan viability. Rampet's value proposition is to be the only pet products brand that helps prevent orthopedic injuries and provide independence to pets. Products are handmade and made of pine wood. They have care and protection as their rational benefits. Furthermore, their economic benefit is to avoid additional expenses in surgical procedures or long-term treatments. As to emotional benefits, pet owners perceive the emotional relief of avoiding anguish due to a possible "member of the family" orthopedic disease. Finally, within the financial analysis and based on the proposed sales projection, it is expected to capture 10% of the target market in the first year by developing a marketing plan focused on brand positioning. Obtaining a positive ROI in an optimistic and conservative scenario makes Rampet a highly profitable brand.
Trabajo de investigación
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Afonso, Nuno Fernando Vaz. "Web analytics : ecommerce case study in a B2B environment". Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/28057.
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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Paulo Melo.The web has become one of most powerful tools of communication in the world today, representing one of the most important environments for the promotion of organizations and the realization of transactions worldwide. Because of that, measuring the results and the return on the investment made on digital materials is increasingly important for professionals, whose job is to monitor knowledge and performance. In this context, web analytics applications are a valuable tool for continuously assess these indicators performance, focusing on the organizations’ website as the core component for most digital strategies. The collection and analysis of web data ultimately aims at content, design and business optimization, based on educated premises supported on figures and facts, as opposed to decision processes based solely on personal inclination from decision makers. In order to explore the application of these techniques in a business environment, we resort to Google Analytics for the analysis of a case study of a website from an ecommerce IT retailer based in Belgium, working in a B2B environment. This research extensively covers the main indicators available, individually assessing each report’s contribution for the comprehension of business evolution. In addition, we start by defining the ambit of application, the technologies used, as well as the main concepts associated with this kind of tools. Moreover, we also look into the integration of web data with other software applications, for an agile visualization and treatment of the data.
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Jones, Brenda Ivory. "Understanding Ecommerce Consumer Privacy From the Behavioral Marketers' Viewpoint". ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7878.
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Ecommerce sales were expected to increase to $4.8 trillion dollars in 2021 for online retailers in the United States. Behavioral marketers increase sales and revenue by targeting potential customers based on the use of ecommerce consumers' personal information. This correlational research study was framed with the theory of planned behavior. The participants were behavioral marketers based in the United States who completed an online survey. The data were analyzed using multiple regressions and analysis of variance analyses to answer the research question. The results of the analysis answered the research question regarding the correlation between behavioral marketer's attitudes, social norms, and perceived behavioral control (PBC), especially concerning the collection of ecommerce consumers' personal information. The results of the analyses indicated attitude is a strong predictor for behavior intention, as indicated by a positive correlation. The ρ value was greater than .05; therefore, the null hypothesis was rejected. The social norms and PBC variables were not significant. Social norms resulted in F (14,18) = 2.298, ρ = .026. The p value is less than .05; therefore, the null hypothesis was accepted. PBC results were F (78,5) = 4.263, ρ = .048. The p value was less than .05; therefore, the null hypothesis was accepted. The findings showed that behavioral marketers have a strong correlation between their attitude and intention to protect ecommerce privacy. Behavioral managers might benefit from this study and contribute to social change by taking the lead in their organizations to change data collection methods to reduce the number of security breaches.
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Mahfouz, Ahmed Yousry Mohamed. "Interactive eshopping experience: an empirical investigation". Texas A&M University, 2004. http://hdl.handle.net/1969.1/1502.
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Utilizing an experimental design, the study investigates the effects of eshopping behavior (experiential, utilitarian, or mixed) and interactivity level (low or high) on the consequences of eshopping (site attitude and future purchase intentions), as mediated by eshopping experience (sensory, affective, and cognitive) and flow experience (control, attention focus, and cognitive enjoyment).
Structural equation modeling was used for data analysis. Eshopping behavior had a weak negative effect, and interactivity level had a weak positive effect, on eshopping experience. Experiential eshopping behavior decreased eshopping experience more than mixed or utilitarian eshopping behavior did. The latter two behaviors were not significantly different from each other in terms of eshopping experience. High interactivity level web sites increased eshopping experience more than low interactivity level sites did. Interactivity level had a weak negative effect on flow's control dimension and a moderate positive effect on flow's cognitive enjoyment component. High interactivity level sites moderately increased cognitive enjoyment more than low interactivity level sites did. Eshopping experience strongly and positively influenced flow experience in terms of control and cognitive enjoyment, and moderately impacted attention focus. Cognitive enjoyment had a strong positive effect on site attitude and future purchase intentions. However, control and attention focus did not significantly affect future purchase intentions. The study found an indirect effect of eshopping behavior on site attitude, instead of the traditional effect of attitude on behavior based on the theory of reasoned action and technology acceptance model. The results of the pilot study (N = 105) were consistent with the final study (N = 310).
The study attempts to add to the small base of existing studies that examine eshopping experience and flow theory in an ecommerce setting (Novak et al. 2003; Skadberg and Kimmel 2004). The present study contributes to the online consumer behavior literature by utilizing flow theory and investigating the mediating effects of eshopping experience and flow experience on the consequences of eshopping. The findings should help inform web site design, facilitating the creation of sites which are more responsive to users by providing interactive features and understanding eshopping behaviors which users exhibit.
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Godoy, Anda Stefanny C. "Factores Críticos del Ecommerce para las Mypes y Pymes Limeñas". Bachelor's thesis, Universidad Ricardo Palma, 2015. http://cybertesis.urp.edu.pe/handle/urp/766.
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Desde hace ya muchos años atrás el Internet ha adquirido un papel importante en el día a día tanto de empresas como de las personas en un corto periodo de tiempo.
No obstante hace ya más de 15 años algunas empresas ha encontrado en las Tecnologías de Información y Comunicación oportunidades para incursionar de manera moderna en los negocios.
Sin embargo para algunas instituciones y empresas el uso de las Tecnologías de Información y Comunicación siguen representando un gasto y lamentablemente no son vistas como lo que verdaderamente son, una gran inversión.
En el mundo existen más de 2.300 millones de internautas lo que equivale a un tercio de la población mundial. Todos y cada uno de estos internautas son potenciales clientes para el comercio electrónico, accesibles a través de diferentes herramientas de marketing online y cuyas acciones son medibles sobre una población universal, en contraposición al muestreo utilizado en otros canales masivos de comunicación para la medición.
Para algunas personas y empresas con presencia y desarrollo online estas palabras pueden resultar obvias. Lo malo es que no resultan tan obvias para gran parte de las ‘micro y pequeña empresas’ (mypes) y ‘pequeña y mediana empresas’ (pymes)
limeñas que no tienen ninguna presencia en Internet en la actualidad. Además, la presencia online no consiste sólo en tener una web, por ejemplo, las redes sociales son una herramienta básica de comunicación y una de las preferidas por los peruanos (Facebook y Twitter).
No existe, por tanto, ningún otro canal de venta con mayor potencial que el medio online. Pero debemos ir paso a paso y comenzar por incentivar modelos de venta online eficientes y atractivos para el consumidor final, así como también incentivar a los microempresarios a apostar por este brillante canal.
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Hughes, Paul. "Development of a data acquisition system for an ecommerce website". [Denver, Colo.] : Regis University, 2009. http://adr.coalliance.org/codr/fez/view/codr:116.
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Medina, Mendieta Clelia [Verfasser]. "Business-to-Consumer eCommerce Adoption in Nicaragua / Clelia Medina Mendieta". Berlin : Freie Universität Berlin, 2018. http://d-nb.info/1170814581/34.
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Narang, Aman. "An eCommerce platform for customized page design and content delivery". Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/36771.
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Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2006.Includes bibliographical references (leaf 52).
As eCommerce becomes more prevalent, good site design that can cater to users with different backgrounds and experience becomes increasingly important. While many web based applications provide customized content, these systems do not adapt and provide a customized user experience as one navigates the site. Our research investigates customizing web applications to fit individual decision styles by morphing user experience based on revealed clicks, search history, and the navigation path through the site. By using a Bayesian update algorithm to update our assessment of a user's preferred interface, our application creates a customized user experience that is best suited for their personality and learning style.
by Aman Narang.
M.Eng.and S.B.
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Leão, Francisco. "Communication strategy for Continente online store: improving the Ecommerce experience". Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9605.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsNowadays, convenience is a key dimension in the grocery retail sector. Comparing with other grocery brands, Continente is not capable of providing the same level of physical proximity to consumers. Therefore, it should make an effort to communicate that it is able to offer convenience through the Continente online store, taking advantage of the long term potential of online channels in the grocery market. New technologies have been gaining an increasing role in people’s lives and Continente has the right conditions to seize the opportunities afforded by this reality through its online sales service. In this instance, the communication strategy developed in this work aims to improve Continente online store’s functionality, communication and the promotion of its service.
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Astuhuamán, Serna Lesli, Guzmán Juan Carlos Flores, Dueñas Marianella Narro y Segersbol Verónica Rodriguez. "Plan de Negocio para la Implementación del Ecommerce : “Doggy Online”". Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/652015.
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El presente proyecto tuvo como objetivo principal la elaboración de un Plan de Negocios para la creación de la tienda online “Doggy Online” bajo el análisis de los siguientes parámetros:
En los aspectos generales destacan la idea del negocio que nació a partir de la necesidad de los consumidores por encontrar variedad de productos y servicios para canes en un solo lugar y principal diferencial de nuestra marca. Asimismo, se ofrecerá una diversa familia de productos donde se podrán encontrar productos de primera necesidad y accesorios mientras que en cuanto a servicios, contará con una amplia gama de servicios conocidos y novedades del rubro. Además como ventaja competitiva se ofrecerá una alternativa rápida y confiable bajo el manejo de los mejores sistemas de software del mercado dirigido por un equipo humano altamente calificado para generar la compra desde la comodidad del hogar como alternativa de innovación. Una de las principales estrategias de crecimiento se centrará en la revisión periódica del entorno y el afianzamiento de las relaciones con clientes y proveedores.Tesis
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Thomas-Ogboja, Olayinka. "Using eCommerce to Improve Product Marketing and Profitability in Nigeria". ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5137.
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Small and medium enterprises in Nigeria rarely use eCommerce, which has led to lagging market shares and profitability compared to firms in other countries that use eCommerce. Approximately 90% of boutique fashion businesses shut down their businesses due to the inability to operate outside their business location. The social exchange theory was used in this multiple case study to explore how some small business owners in the boutique fashion industry use eCommerce to improve product marketing and profitability in Nigeria. The target population for this study was 5 fashion boutique owners based in Lagos State, Nigeria with a significant record of profitability by using eCommerce in product marketing. The data collection was through semistructured face-to-face interviews with 5 business leaders; each from different fashion boutiques in Lagos. Data collected was first coded to maintain confidentiality of participants, the digital recordings was transcribed into a Microsoft word document, and Nvivo 10 software was used to analyze and generate emerging themes. The data analysis was supported by methodological triangulation and member checking to enhance the credibility and trustworthiness of the interpretations. Two of the themes that emerged from the study were generating sales to improve profitability and strategic store locations. Use of eCommerce may contribute to social change through an increase in successful startups, increased employment, and the positive impact such companies have in the societies and communities they operate. Leveraging eCommerce may enable small- and medium-sized enterprise leaders to operate sustainable businesses.
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Núñez, Santelices Jorge Daniel. "Diseño operacional de un ecommerce para una tienda de retail". Tesis, Universidad de Chile, 2012. http://repositorio.uchile.cl/handle/2250/111440.
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Ingeniero Civil IndustrialEl presente informe, muestra las bases del desarrollo de la memoria para optar al título de Ingeniero Civil Industrial en la Universidad de Chile. La memoria, titulada Diseño operacional de un eCommerce para una tienda de retail , se realizará en un retailer especializado en productos de belleza y cuidado personal durante el período comprendido entre Septiembre de 2011 y Enero de 2012. La memoria basa su justificación en que los competidores más directos en el sector de belleza, han realizado distintas iniciativas que hacen al sector más competitivo y, por tanto, se hace imperativo buscar nuevas fórmulas que posicionen de mejor manera a la firma. En ese sentido, desarrollar un eCommerce surge como alternativa. Si bien, un desarrollo como este implica distintos desafíos (ej: medios de pago, control de fraude, etc.), el objetivo de la memoria, como sugiere el título, se centra en realizar el desarrollo del modelo operacional del canal de ventas por internet a través de una metodología basada en BPMN, estableciendo los cimientos para una eventual implementación por parte de la empresa (la implementación, eso sí, está fuera del alcance del trabajo a realizar por el memorista). El resto de los otros desafíos se sugieren como futuros trabajos. Dentro de los principales resultados del trabajo se muestra que el canal de ventas por internet ha experimentado un gran crecimiento, estimándose que en 2014 las ventas por este medio asciendan a US$ 23.000 millones a nivel latinoamericano. Adicionalmente, se ve en el rubro de la belleza una gran oportunidad, explicada principalmente por la falta de actores. Realizando un levantamiento de los distintos procesos actuales del retailer, se concluye que los procesos críticos apuntan a la preparación y despacho de los pedidos. Según distintas alternativas, se decide trabajar sobre un público principalmente trabajador y joven, debido a que concentran los tickets promedios más altos de la compañía. Para éstos, según los requerimientos de la empresa, se decide optar por el retiro en tienda como principal canal de entrega de pedidos, pero dejando claro que la recomendación es incorporar el despacho a domicilio desde el principio. Finalmente se definen los procesos definitivos propuestos para el eCommerce, basada en una estructura medible y por lo tanto mejorable, quizás la principal virtud del modelo propuesto.
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Maqableh, Mahmoud Mohammad. "Analysis and design security primitives based on chaotic systems for ecommerce". Thesis, Durham University, 2012. http://etheses.dur.ac.uk/738/.
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Security is considered the most important requirement for the success of electronic commerce, which is built based on the security of hash functions, encryption algorithms and pseudorandom number generators. Chaotic systems and security algorithms have similar properties including sensitivity to any change or changes in the initial parameters, unpredictability, deterministic nature and random-like behaviour. Several security algorithms based on chaotic systems have been proposed; unfortunately some of them were found to be insecure and/or slow. In view of this, designing new secure and fast security algorithms based on chaotic systems which guarantee integrity, authentication and confidentiality is essential for electronic commerce development. In this thesis, we comprehensively explore the analysis and design of security primitives based on chaotic systems for electronic commerce: hash functions, encryption algorithms and pseudorandom number generators. Novel hash functions, encryption algorithms and pseudorandom number generators based on chaotic systems for electronic commerce are proposed. The securities of the proposed algorithms are analyzed based on some well-know statistical tests in this filed. In addition, a new one-dimensional triangle-chaotic map (TCM) with perfect chaotic behaviour is presented. We have compared the proposed chaos-based hash functions, block cipher and pseudorandom number generator with well-know algorithms. The comparison results show that the proposed algorithms are better than some other existing algorithms. Several analyses and computer simulations are performed on the proposed algorithms to verify their characteristics, confirming that these proposed algorithms satisfy the characteristics and conditions of security algorithms. The proposed algorithms in this thesis are high-potential for adoption in e-commerce applications and protocols.
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Ugbaja, Monica C. "Perceptual Organization of eCommerce Risks Among Consumer: A Cross-Country Study". NSUWorks, 2007. http://nsuworks.nova.edu/gscis_etd/893.
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The purpose of this dissertation was to examine how consumers perceptually organize the risks that are associated with business-to-consumer (B2C) buying and selling of goods and services through the Internet. Prior studies did not focus on risk per se, but dealt mainly with the impact of the risks on eCommerce adoption. The existing studies assumed that the dimensions on which risks are rated are obvious to the respondents. However, electronic (eCommerce) related risks are new to the typical consumer, so, it is not yet known how consumers judge the risks. The Schema Theory states that people use generic concepts, schemata (mental structures), to organize risk perceptions in their memory. In this research, it is assumed that consumers have a schema for risk unto which online risks are embedded. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object I to Risk-object 2 on a scale of I to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries.
The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that in judging online risks, subjects use three dimensions in general: familiar versus unfamiliar risk, known versus unknown, eVendor-trustieVendor distrust. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. For instance, on a ratio of 4 to I, the average U.S. e-consumer considered eVendor risk a major issue than the average Nigerian e-consumer. On the other hand, the average Nigerian e-consumer judged familiarity with the eCommerce risk of a major concern on a ratio of 4 to 2 than the average U.S. e-consumer.
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Fattal, Thomas. "Creation of an Analytics platform for an on-site eCommerce search engine". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177358.
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The author of this master thesis is a co-founder of the startup Findify which provides a search engine service for eCommerce websites. This master thesis focuses on the creation of an analytics platform that collects users’ actions and behaviors in order to provide sharp and actionable analytics for the merchant. From the tracking of customers’ actions set at multiple levels, a fault-tolerant and scalable architecture has been created, capable of saving all the logs. These logs are then transferred to a centralized system for being processed by a big data system. To validate the analytics platform flow, a report is sent weekly to the merchant, containing details on Findify’s service usage and giving insightful analytics. The analytics platform is currently in production, able to receive thousands of logs per second and scales automatically.
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Hahn, Jasper. "From Discovery to Purchase: Improving the User Experience for Buyers in eCommerce". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177473.
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The Internet has revolutionized many areas of our lives. New forms of exchanging and retrieving information, making business and communication in general have been made possible with the Internet and have gone through a rapid development since its creation. In an age of nearly ubiquitous access to the Internet and a majority of the western world actively using social media, retail markets have changed, too. But compared to the rapidly changing services in other sectors, retail businesses have only converted an existing model to a new technology rather than coming up with a new one. Social Commerce is an approach that wants to change that. It takes into account lessons learned from social media and shifting marketing strategies and tries to create a better shopping experience for customers while giving brands and fashion influencers a new platform to engage with them. This thesis project uses literature from different fields such as interaction design, online marketing and fashion along with user interviews to identify the most important aspects that will lead towards a more social online shopping experience, particularly in fashion. It is conducted in collaboration with the local start-up Apprl (www.apprl.com) and includes an implementation part of realizing the identified most promising features as part of the agile development process within the company. The field of social commerce is promising to radically change the way we buy things online and Apprl is one of many examples trying to make that happen.
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Xanthidis, Dimitrios. "eCommerce in Greece (2001-2007) from a business and a consumer perspective". Thesis, University College London (University of London), 2008. http://discovery.ucl.ac.uk/1445961/.
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It is common knowledge among Greek information and communication technology professionals and business people that despite the considerable growth of internet users' population to levels comparable to the rest of the digitally developed European Union counties, eCommerce activity is at a standstill at almost just over the 0 level. The results of the various surveys conducted locally are quite interesting statistically but do not explain the reasons Greece is not progressing towards the digital economy through the growth of eCommerce activity. This research is an attempt to break the norm in an effort to provide some insightful information about what is going wrong in Greece in relation not to internet penetration but to eCommerce activity. For this purpose on one hand business, marketing and technology executives were asked to share their understanding on certain qualitative issues related to the utilization of the technology and their strategic approach towards it through structured interviews with them. Additionally the web sites of a quite significant number of local medium and large size companies were evaluated based on a certain template designed for this purpose in an effort to compare executives' thoughts with actual deeds. On the other hand, everyday consumers, not particularly internet users, were conveniently sampled to express their concerns about eCommerce practice and reveal the reasons behind their hesitation to actively get involved with it. The results point to disappointing low investments in technology and poor organization of eCommerce strategies or completely lack of it despite the fact that professionals are fully aware and appreciative of the benefits such an undertaking would have if done properly. This was also verified by a number of the local web site designers interviewed during the study. As of the consumers, it verified their negative attitude towards eCommerce and provided the reasons behind this reality. There is a certain gap to be bridged between business people and the consumers which the study identifies while suggesting possible solutions to the problem.
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Lech, Josef. "Bariéry elektronického nakupování". Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262973.
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The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz.
It was used theoretical foundations created under a study themed literature and available sources of information.
The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.
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Gibellini, Gabriele. "Sviluppo del Piano di Marketing in un’azienda di eCommerce - Il caso di MilkyWay". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2016.
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Nelle moderne economie il ruolo degli eCommerce sta inesorabilmente crescendo e l’errore che troppo spesso si nota essere compiuto è quello di sottovalutare la complessità di gestione di tali business; i negozi online, che fino a pochi anni fa erano considerati dei meri canali integrativi tra commercianti e consumatori, sono andati assumendo una precisa identità e dignità. Al fine di valorizzare al meglio l’attività commerciale è necessario dotarsi di strumenti di pianificazione e monitoraggio, tra cui uno dei principali è il piano di marketing.
L’enorme potenziale in termini di conoscenza dei consumatori ha messo le imprese operanti nel commercio elettronico in grado di pianificare e realizzare precise strategie di marketing, volte a determinare a quale segmento di mercato rivolgersi e in che modo posizionare e differenziare il proprio prodotto commerciale rispetto alla concorrenza. Il lavoro presentato in questa tesi prende spunto proprio da quest’ultima considerazione ed è volto a strutturare le fasi di redazione del piano per MilkyWay Shop, eCommerce di articoli sportivi, quindi fornire al lettore gli strumenti e un modello seppur ridotto ma testato ed efficace per compilare un piano di marketing ottimizzato per qualunque impresa operi nel settore del commercio elettronico, derivante da anni di tentativi ed esperienze accumulate in una Start Up che per definizione è costantemente soggetta al pivoting dei propri target e posizionamento.
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Nallbati, Elton. "Progettazione e realizzazione di un Software eCommerce su piattaforma Mobile e Web-based". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2017.
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Scopo del lavoro di tesi è stato quello di progettare e realizzare un Software eCommerce su piattaforma Mobile e Web-based. E’ stata realizzata una App iOS per i clienti dell’eCommerce e un'Applicazione Web per il venditore. La piattaforma di commercio elettronico racchiude tutte le tecnologie utili alla comunicazione e interfacciamento con un qualsiasi sistema operativo Mobile o Desktop.
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Ljungmark, Per y Erik Bernhardsson. "Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions". Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15560.
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Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. Today‘s customers are well informed and have instant access to information about retailers and their products. Businesses have realized the potential for utilizing social media in terms of creating brand recognition, generating revenue, gaining feedback and insight from customers and improving the customer relationship. Social me-dia is no longer just an option for enterprises that wants to stay ahead in today‘s business environment, it is necessary. Purpose: The purpose of this study is to identify key concepts for how eCommerce retail-ers utilize Facebook page marketing in order to acquire and sustain customer relationships. The authors will further declare the level of ambition among the eCommerce retailers with Facebook page marketing. Method: The method used for this thesis is of qualitative and both inductive and deduc-tive character. The hermeneutic approach has been used in order to provide an understand-ing of how eCommerce retailers utilize Facebook page marketing for customer relationship building. Primary data has been collected through semi-structured interview with eCom-merce retailers in Sweden. Secondary data was obtained primary through literature and searches in Business Source Premier and Emerald Journals. Selection of respondents has been made by research about industries presence in social media. Theoretical Framework: This study is based on theories within social media marketing, relationship marketing and communication. The theoretical framework is of both funda-mental and detailed character in order to give the reader a better understanding for the top-ic and is further the foundation for our interview questions. Conclusion: Among the retailers that participated in our study, the positive aspects of Facebook page marketing have far outweighed the negative; however, we have identified dif-ferences in the level of ambitions among our respondents. When weighting the evidence we can interpret that existing routines for publications among the respondents are undeve-loped and undefined. We could further determine that our respondents are using Facebook more as a traditional one-way marketing channel with promotion of products rather than enhancing the possibilities for dialogue between the organization and their group of inter-est. Last, it prevail doubt over the value of spending money and time on Facebook page marketing, even though all of the respondents indicated will increase their budget for marketing in this medium.
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Norell, Alexandra Jenny. "Application of sentiment analysis for information overload detection in an Ecommerce competitive environment". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42065.
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This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. Findings were analyzed, as to what data, and categories showed value which proved information overload and these were thereafter connected to previous academic studies of sentiment analysis and customer satisfaction connected to information overload. The results of the analysis proved that the sentiment analysis had significance in some aspects and categories to combat the information overload issue in digital marketing for online consumers.
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Bangalore, Rajanna Raghunandan y Nallaye karthikeyan Harvind Prasad. "Value Stream Analysis of Online Deliveries at Ecommerce Department in a Logistic Company". Thesis, Jönköping University, JTH, Produktionsutveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51506.
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Lean production is one of the proven approaches for identifying and eliminating the activities that do not add value to the customers and delivering and provide the best possible quality service to customers. Implementation of lean is deemed to be feasible in any organization regardless of its size or industry background. For initiating lean in an organization there are many tools, techniques and approaches that are available. Value Stream Mapping (VSM) is one such tool that is touted as cost-effective and easy to be implemented. This thesis proposes to conduct Value Stream Analysis (VSA) at at e-commerce (online) department at the case company to understand their material and information flows by analyzing the current state and develop implementable solutions to improve the overall productivity of the online deliveries. The tasks to perform are: · To map the current state value stream. · To identify wastages and propose solutions to eliminate them. · To provide productivity improvement proposals. A mix of quantitative and qualitative methods were used in this study for data collection and data analysis. This project, which is designed as a longitudinal case study that pri-marily focuses on gathering accurate, real-time data related to the product family, and on drawing a visual representation of the current materials and information flow. VSM has been implemented and the data were analysed. The results obtained from this study concludes that, VSM is an appropriate technique to initiate lean ways of work in larger firms that lacks sufficient knowledge and experience on lean. In addition to it, produc-tivity improvement proposals provided in this study are considered to be key factors in initiating lean transformation in an organization from a technical point of view while, management support and acceptance of change is necessary from an organizational point of view. This thesis will be useful to researchers, professionals and others con-cerned subject to understand the significance of value stream mapping in larger e-com-merce logistic firms.
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Rodrigues, Luís Filipe da Silva. "WEB-Mk - Análise dos produtos e serviços bancários comercializáveis Online". Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/3086.
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Mestrado em Gestão de Sistemas de InformaçãoAnalisamos a comercialização Online de alguns produtos e serviços bancários, e verificamos que a maioria dos clientes de eBanking são de um segmento alto, quer pelo seu nível de formação académica (81% com formação universitária) ou pelo seu nível profissional (51% são quadros superiores), e maioritariamente residem nas grandes cidades Lisboa e Porto. Pela análise das transacções realizadas pelos clientes nos produtos e serviços em estudo, verificamos um aumento significativo das transacções na Web (em 2007, 90% das transacções foram no canal Web), o que poderá indicar uma tendência de crescimento da utilização do eBanking. No entanto quanto analisamos os volumes financeiros, constatamos que os valores estão muito próximos entre o canal Web e o Offline, podendo indicar uma tendência de equilíbrio no que respeita aos volumes financeiros entre os canais. Ao nível dos Produtos Financeiros constamos que produtos tais como Depósitos a Prazo, Ordens de Bolsa, Fundos de Investimento e Transferências, estão massificados, ou seja já são operações regulares, e por isso deverão manter níveis elevados de adesão através do Canal Web. Os Produtos mais complexos tais como os Planos Poupança e Unit-Linked, ou com crédito associado como o Cartão de Crédito, ou outros produtos que estão de algum modo associados ao processo de abertura de conta (exemplo do Cartão de Débito), deverão manter os mesmos níveis elevados de transaccionalidade nos canais Offline. Apesar de poder vir a existir um ligeiro aumento, a médio prazo de transacções na Web dos produtos que actualmente são maioritariamente Offline, estes serão sempre produtos de maior complexidade, risco, necessitando de apoio pessoal, e por isso requerem aconselhamento e acompanhamento personalizado, sendo difícil atingir elevados valores de transaccionalidade no canal Web. Constatamos que produtos de baixo risco e complexidade são actualmente produtos bem aceites nos canais Web, no entanto também verificamos que com ferramentas de apoio, e disponibilização de informação detalhada na Web, outros produtos de média e até alta complexidade e risco podem ser adquiridos na Web, tais como Crédito, Plano Poupança, Cartões de Crédito e Seguros. Apesar de o eBanking ainda ser recente, demonstra já uma interessante adopção pelos clientes, mas ainda muito reservada a produtos de subscrição ou compra simples e de baixa complexidade. No entanto com maior investimento dos Bancos, na comunicação e informação, em ferramentas de apoio á decisão, na simplificação dos processos e principalmente com o apoio e incentivo dos canais Offline a utilização do canal Web poderá ser ainda maior. Constatamos que a crise financeira de Setembro de 2008 teve um grande impacto globalmente em 2008 quer na Web como Offline.
This work aims to analyze the online trade of a few banking products and services, and we came to the conclusion that most eBanking clients are top segment with high academic degree (81% with a university degree) , and professional level (51% are top management) and most of them are living in large cities. The customers trade analysis of such products and services in our study, show a significant increase of the Web transactions (in 2007, 90% of the transactions were Web), which may indicate a clear growing trend of the use of eBanking. However the Web financial amounts of all trades are very close to those Offline, indicating that maybe in the near future a balance of financial volumes between both channels. Financial products such as time deposits accounts, stock orders, investment funds and bank transfers are massively used and probably will have high levels of access through the Web channel. Complex products such retirement savings plans and Unit-linked or associated to credit, such as credit cards, or others products that are linked to the account opening process such as debit cards, will maintain the high levels of transactions in Offline channels. In the medium term we might foresee a slight increase in the Web transactions that are currently done Offline, however they will always have a higher complexity or risk or need for costumer relationship, requiring advice and follow-up. We noticed that low-risk products and low-complex ones, are now and in the future products well accepted in the Web channels, however we also see that with support tools, and detailed information available in the Web, other products with medium or high complexity and risk can be purchase in the Web, such as credit, retirement saving plans, insurance and credit cards. Despite the recent life of eBanking, it still shows an interesting adoption by the clients, but mainly reserved to subscriptions or purchases simple products with low complexity. With more investments in communication and information, decision support tools, simplification of processes and especially with the support and encouragement of Offline channels to use Web channel may be will be greater in the future. We notice also that the financial crisis of September, 2008 had a major impact worldwide in 2008 in the transactions numbers and financial amounts both in the Web and offline.
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Michalec, Pavel. "Analýza českého e-mail marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201775.
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The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, based on his experience and supportive resources, compiled important criteria by which this analysis is performed on subjects from the field of ecommerce. The significance of all criteria and the ideal state in which they should be located are both outlined. The analysis objects are email campaigns (1439 samples) from selected subjects which the author has been collecting over 10 months. As a part of the work, in addition to the analysis itself, recommendations for improving and achieving quality and efficient email marketing, which has benefited both the sender and the recipient are also provided.
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Mittapelli, Chaitanya Reddy. "Online shopping". Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1109.
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Kremez, Zhanna. "Implementing e-Commerce Strategy in Australian Franchise Networks". Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367265.
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This dissertation serves three major purposes: (1) to create new knowledge in the domain of franchising research, (2) to assist future academic inquiry by advancing the understanding of the use of ecommerce in franchising, and (3) to develop a framework to assist franchisors to find suitable models in ecommerce adoption and gain franchisee acceptance. It is proposed that inherent contradictions exist when ecommerce and franchising are combined due to potential eencroachment and franchisee acceptance of the franchisor’s strategy. In addition, ecommerce challenges franchising as a mode of distribution, as it implies a high level of centralisation, whereas franchising prior to the ecommerce age was structured to decentralise the franchisor’s business and distribution arrangements. Therefore, this thesis aims to address questions around how ecommerce can be successfully incorporated into franchise networks, especially those that had not anticipated the onset and the proliferation of ecommerce in their initial structure. These research questions are addressed primarily through qualitative methods of data collection
and analysis, although a small part of this thesis contains a quantitative study used to confirm and generalise the findings of the exploratory qualitative phase. This doctoral research consisted of three main phases of data collection and analysis.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Molla-Adankew, Alemayehu. "eReadiness and eCommerce success: developing and exploring an antecedent model in developing countries context". Master's thesis, Faculty of Commerce, 2002. http://hdl.handle.net/11427/30557.
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eCommerce is touted as offering developing countries unprecedented opportunities for economic growth and development. In addition, current wisdom maintains that developing countries' success in eCommerce will have an impact far beyond their borders in accelerating global productivity and facilitating global economy success. Therefore, understanding how eCommerce is accepted by businesses in developing countries and what affects its success are primary issues of interest for researchers, businesses, governments and development agencies.
The literature on IT, eCommerce, eReadiness and eCommerce success in developing countries has been examined and critiqued. The result reveals the environmental determinism view as a dominant perspective in most of the existing works and the lack of a theoretically sound model to explain and understand eCommerce success in developing countries.
Using a theoretically eclectic approach derived from organization science, information systems, competitiveness, innovation and institutional theories and based on an interactionism perspective, the study proposes a theoretical framework for eReadiness and eCommerce success with particular relevance to established businesses in developing countries. From the framework, a model relating nine organizational (awareness, commitment, governance and human resources, business resources and technological resources) and environmental (government, market forces and supporting industries) constructs of eReadiness and four facets of eCommerce success (adoption, development, deployment and benefits) is derived. An instrument to operationalize the model is developed and validated. The model is empirically tested based on data collected from a cross section of 150 South African businesses using multivariate statistical techniques. The result shows various blends of organizational and environmental eReadiness factors affecting the different facets of eCommerce success.
The key finding refutes the environmental determinism perspective that dominates eCommerce discussion in developing countries and supports the interactionism perspective. It is concluded that if we are to understand the emergence and development of eCommerce in developing countries we must depart from the conventional wisdom of looking into environmental constraints only and pay attention to internal organizational capabilities and characteristics as well.
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Steele, Jeri J. "Design of North Texas PC Users Group ecommerce interface and online membership system professional project /". [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/JSteele2006.pdf.
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McLean, R. "Consumer knowledge, empowerment and the internet : critical research into the provision and use of eCommerce". Thesis, University of Salford, 2005. http://usir.salford.ac.uk/26810/.
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From a Critical Social Theory (CST) perspective this research critiques assumptions that the internet brings about consumer empowerment through increased product information. and opportunities to communicate and share knowledge with companies and other consumers. It demonstrates that this assumption derives from the technologically determinist school of Information Systems (IS) thinkingt,:ý w hich is 9 rounded in the myth that technology pet- se brings huge benefits, including wealth and empowerment. Illustrating that information systems development traditionally lacks a sense of "audience" failing to provide what the users want, it suggests that this phenomenon merits more sophisticated consideration of not only the technology, but also of eCommerce providers and users. The research demonstrates that complex phenomena such as that under study here require a multi-method approach to explore the range of voices or relevant perspectives of the stakeholders. A lens for reviewing the power relations governing the construction and use of consumer knowledge is developed and applied. The knowledge construction lens is used to review the synthesized findings from the multi-method assessment to reveal how congruence is connected to extant power relations, and positions those findings in the context of information provider / user relationships. Drawing on both theories of hermeneutics and serniotics the phenomenon is initially explored from the perspective of both companies and customers through questionnaires and reviews of commercial websites. This phase of the research sets the scene for a series of twenty-two in depth interviews with individual consumers to explore their experiences of using the internet in commercial activity. The research concludes that vast incongruity in the needs and values of customers and companies exists. Consumer empowerment remains a myth. Ingrained company / customer power relations distort communication and prevent 'true' empowerment. In the shadow of company power. customer inertia and feelings of powerlessness remain strong. Ultimately this serves companies well as increased buyer power continues to be regarded as a threat to competitive advantage.
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Elsammani, Zakia Anastassia. "An investigation of ecommerce technology adoption : augmenting the eCTI framework in the context of SMEs". Thesis, Manchester Metropolitan University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414843.
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BARROS, F. K. "A Qualidade em Serviços Logísticos Como um Fator Relevante para a Lealdade do Cliente Ecommerce". Universidade Federal do Espírito Santo, 2016. http://repositorio.ufes.br/handle/10/8983.
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Previous issue date: 2016-03-23Os serviços logísticos têm importância estratégica no varejo online. Entretanto, há pouca clareza sobre quais elementos são mais relevantes na percepção do cliente, uma vez que escalas para qualidade em serviços logísticos têm sido desenvolvidas majoritariamente para relações B2B. Há pouca clareza também sobre o quanto a qualidade percebida impacta na lealdade dos clientes, especialmente daqueles que já vivenciaram falhas no serviço. Visando contribuir para o melhor entendimento dessas questões, este trabalho tem dois grandes objetivos. O primeiro é verificar qual a relação entre qualidade em serviços logísticos e a lealdade do cliente no contexto do varejo eletrônico. Segundo, busca verificar se existe diferença significativa nessa relação para clientes que tenham vivenciado falhas no serviço anteriormente em comparação com clientes sem experiências prévias com falha. Para isso, propõe uma operacionalização para qualidade em serviços logísticos adaptada para a realidade do varejo eletrônico, desenvolvido a partir da literatura sobre qualidade em serviços. A pesquisa é de natureza quantitativa e os dados foram coletados através de questionário online, obtendo 124 respondentes. O método de análise é a modelagem de equações estruturais pelos mínimos quadrados parciais (PLS-SEM), operacionalizada através do software SmartPLS 3.0. Os resultados confirmaram que há impacto significativo da qualidade em serviços logísticos sobre a lealdade do cliente de comércio eletrônico. Também permitiu constatar que Comunicação e Disponibilidade são as dimensões mais relevantes do construto Qualidade em Serviços Logísticos. O papel moderador da falha no serviço também foi confirmado uma vez que a qualidade em serviços logísticos tem impacto consideravelmente mais forte sobre a lealdade de clientes que já vivenciaram falhas no serviço. Com isso, conclui-se que o modelo tem boa capacidade preditiva e pode ser aplicado para fins acadêmicos e gerenciais. Por fim, sugestões são feitas para pesquisas futuras.
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Macků, Milan. "Uvedení nového produktu na trh". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75297.
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Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic.
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Alzamora, Jácome Luis Antonio, Diaz de Castro María del Carmen Beatriz Santillán y Canales Irene Villalaz. "Trabajo de investigación para la comercialización de fruta picada envasada por delivery en el distrito de San Isidro - Lima". Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626402.
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En el presente trabajo de investigación nos enfocaremos en probar la viabilidad de un negocio basado en la comercialización de frutas picadas envasadas por delivery, dirigido a personas que trabajan en empresas dentro del distrito de San Isidro en la ciudad de Lima. Para ello se han investigado las tendencias del entorno, tales como los hábitos de consumo de la población y la digitalización de la sociedad, la cual viene en aumento en nuestro país, con una proyección de crecimiento del e-commerce cada vez mayor.
La Organización Mundial de la Salud recomienda el consumo de 400 gramos de frutas al día, el equivalente a 5 frutas; sin embargo, los limeños consumen solo 100 gramos de frutas y verduras como parte de su alimentación diaria. Teniendo en cuenta la tendencia de consumo de productos saludables y naturales, la cual está en crecimiento, es importante considerar la oportunidad de mercado en relación al bajo consumo de frutas. Así mismo, los estilos de vida cada vez más acelerados demandan ahorro de tiempo, por lo que el consumidor busca productos más prácticos.
Como parte de la investigación se realizó un sondeo de mercado con la intención de validar el modelo de negocio. Para llevar este proyecto a cabo se ha desarrollado las cuatro variables del marketing mix, incorporando los resultados de la investigación realizada.
Finalmente, se ha desarrollado la validación económica y financiera de manera que se demuestra la rentabilidad de la propuesta del plan de negocio.In this research work we will focus on testing the viability of a business based on the marketing of chopped fruit by delivery, aimed at people working in companies within the district of San Isidro in the city of Lima. To this end, environmental trends have been investigated, such as the consumption habits of the population and the digitalization of society, which is increasing in our country, with a projection of growing e-commerce. The World Health Organization recommends the consumption of 400 grams of fruit per day, the equivalent of 5 fruits. However, Lima residents consume only 100 grams of fruits and vegetables as part of their daily diet. Taking into account the trend of consumption of healthy and natural products, which is growing, it is important to consider the market opportunity in relation to low fruit consumption. Similarly, accelerating lifestyles require time saving, so the consumer is looking for more practical products. As part of the investigation, a market survey was carried out with the intention of validating the business model. To carry out this project, the four marketing mix variables have been developed, incorporating the results of the research carried out. Finally, the economic and financial validation has been developed in order to demonstrate the profitability of the business plan proposal.
Trabajo de Investigación