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Literatura académica sobre el tema "Experiential Marketinrg"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 5 de febrero de 2022

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Artículos de revistas sobre el tema "Experiential Marketinrg"

1

Pangastuti, Ria Lestari. "The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”)." Ekonika : Jurnal ekonomi universitas kadiri 2, no. 2 (2017): 198. http://dx.doi.org/10.30737/ekonika.v2i2.43.

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AbstractThis research is testing the influence of Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using smart pls. The result shows from four variabels, the biggest contribution of experiential marketing is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The

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Gresivonda, Gresivonda, and Mudji Astuti. "PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN LESEHAN JOYO TAMAN PINANG SIDOARJO." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 1, no. 1 (2016): 1. http://dx.doi.org/10.21070/jbmp.v1i1.244.

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Experiential marketing provides an opportunity for consumers to interact with brands, products, and services. Personal experiences help consumers to be linked with brand or product and company as well as inform their purchasing decisions. Conditions of experiential marketing are the actual consumer experience with brands, products or services that can increase sales, brand image and brand awareness through senses, feeling, think, act and relate. Telling consumers about the features and usability of a product or service is quite different with letting them get the experiences by using the produ

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3

Skorek, Monika. "Attitudes of Polish Consumers Toward Experiential Marketing." Journal of Management and Business Administration. Central Europe 24, no. 4 (2016): 109–24. http://dx.doi.org/10.7206/jmba.ce.2450-7814.185.

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4

Obiegbu, Chinedu James, Gretchen Larsen, and Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands." Marketing Theory 20, no. 3 (2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.

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This article synthesises the experiential and meaning-based dimensions of loyalty to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in the act of consuming that brand and engage around these meanings, individually or within the context of communities of similarly engaged consumers in the pursuit of identity projects. Drawing on a particular type of consumer that epitomises experiential loyalty – the fan, the features of this new conceptualisation are highlighted. The foundations of ‘

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5

Kartika, Lucia Nurbani, and Purwani Retno Andalas. "The Experiential Marketing Forming Factors of Customers of the Traditional Concept Restaurants in Sleman Regency Special Region of Yogyakarta, Indonesia." International Journal of Multicultural and Multireligious Understanding 8, no. 7 (2021): 145. http://dx.doi.org/10.18415/ijmmu.v8i7.2721.

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The research objective was to identify and explain the forming factors of Experiental Marketing. This study used Experiential Marketing variables which were divided into Sense, Feel, Think, Act, and Relate. The research respondents were the customers of traditional concept restaurants in Sleman Regency, Special Region of Yogyakarta. The sampling technique used purposive random sampling method with data collection method by using a questionnaire that was distributed to 261 respondents. The research data were processed by using the Factor Analysis method. Then, exploratory factor analysis (EFA)

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6

Schmitt, Bernd. "Experiential Marketing." Journal of Marketing Management 15, no. 1-3 (1999): 53–67. http://dx.doi.org/10.1362/026725799784870496.

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7

Bhandari, Geetanjali. "Intelligent Retailing: Experiential Marketing Practices in Apparel Retail." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 766–71. http://dx.doi.org/10.5373/jardcs/v12sp3/20201315.

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8

Yanto, Beatrice Tan, Tuty Lindawati, and Dominicus Wahyu Pradana. "EXPERIENTIAL MARKETING AND EXPERIENTAL VALUE, HOW DOES IT IMPACT ON CONSUMER REPURCHASE INTENTIONS." Research In Management and Accounting 3, no. 1 (2020): 34–42. http://dx.doi.org/10.33508/rima.v3i1.2746.

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9

Tümer Kabadayı, Ebru, and Alev Koçak Alan. "Experiential Marketing: Growing Importance in Marketing." Journal of Business Research - Turk 6, no. 1 (2014): 203. http://dx.doi.org/10.20491/isader.2014115971.

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10

Andari, Titiek Tjahja, and Ahmad Jaenal Awaludin. "PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK UMKM BERBAHAN TALAS DI KOTA BOGOR." JURNAL VISIONIDA 4, no. 1 (2018): 56. http://dx.doi.org/10.30997/jvs.v4i1.1317.

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Tujuan dari penelitian yaitu untuk mengetahui pengaruh secara simultan dan parsial experiental Marketing terhadap minat membeli produk berbahan talas di Bogor. Sampel penelitian berjumlah 100 responden yang ditentukan secara purposive sampling. Penelitian ini merupakan penelitian deskriptif asosiatif dan alat analisis menggunakan regresi berganda. Temuan penelitian menunjukkan bahwa secara simultan sense, feel, think, act dan relate memberikan pengaruh positif terhadap minat beli. Pengaruh variabel tertinggi adalah variabel act, sedangkan yang terendah adalah variabel feel. Uji signifikansi de

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