Tesis: "Fashion product"

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Torlakcik, Tugce. "New Product Forecasting with Structured Analogy Method in the Fashion Industry : Case Studies with the Fashion Footwear Products". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-166.

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Fashion and the contemporary environment as a whole, is a complex environment that requires retailers and wholesalers to adapt to the changes that constantly occurring. This adaptation is in a bid to ensure that more profits than loses are realized by the company. For this reason, companies have to use various methods to determine the best ways to improve their products. Companies resolve to introduction of new product to the market but the acceptance of new products to the fashion industry is not an assured factor but rather a gamble. This is mainly because of the industry’s characteristics. The main aim of this thesis is to analyze the methods that may be used to improve the accuracy of new products. The fashion industry has characteristics that may be considered as challenges because for instance, when a product is launched, one has to determine whether it is by a reputable designer or whether it is a trend, and with the fashion industry, trends are mainly turned into such by celebrities who introduce a certain design to the world for adoption. These challenges or characteristics are carefully analyzed and examined with the necessity of the introduction of new products analyzed. Data collection, being the main backbone of this thesis and multiple-case study method, is used to answer the research question as “How can structured analogy method be used to improve the forecast accuracy for the footwear products in the fashion industry “.Samples for case study have been chosen from footwear category. Structured analogy method is used to determine the accuracy of the information gathered from literature review.

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2

RYBALOWSKI, TATIANA MESSER. "DIFFERENTIATED FASHION PRODUCT MANAGEMENT: HANDICRAFT MEETS APPAREL INDUSTRY". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=13059@1.

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Dentre as diferentes formas que a moda tem para se manifestar, uma das mais expressivas é a indústria de vestuário. A despeito de sua essência mutável que busca constantemente a novidade, o produto de moda não tem conseguido ser diferente a ponto de revelar sua identidade através de seus atributos físicos. A partir da percepção de certa homogeneização do produto de moda, este trabalho busca trazer subsídios ao desenvolvimento de produtos diferenciados de moda através da criação de atributos físicos que reforcem a identidade do produto. Dentre vários recursos que podem ser utilizados, podem-se destacar os processos que inserem o artesanal na confecção industrial, resultando em peças únicas e construindo um contraponto ao excesso de industrialização, impessoalidade e repetição de modelos produzidos em escala unicamente industrial. Como uma ferramenta estratégica para a manutenção da competitividade através da diferenciação, a Gestão de Design utiliza as competências, conhecimentos e experiências da empresa a fim de possibilitar a contínua reinvenção de produtos e processos que coloquem a empresa numa posição de destaque no mercado.
Apparel is one of fashion`s most expressive resources, and yet, in spite of its ever changing nature, the fashion product has not managed to achieve differentiation in a way that makes its physical attributes reveal its identity. Departing from a perception of a growing homogenization of fashion products, this study brings some insights for the development of differentiated fashion products through the use of physical attributes that reinforce a product`s identity. Among the several strategies to achieve this aim, we may emphasize the processes that promote the merging of handicraft production and apparel industry, thus yielding unique items and disrupting the pattern of excessively industrialized, repetitive and impersonal products. As a strategic tool to maintain competitive advantage through differentiation, Design Management exploits a company`s competence, knowledge and experience to continuously reinvent products and processes to achieve competitive positioning.

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3

Nilsson, Linnéa. "Textile influence : exploring the role of textiles in the product design process". Licentiate thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3716.

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Textile materials and textile design are a part of countless products in our surroundings, as well as of diverse design fields and industries, with very different material traditions and working methods. Textile materials and industry have undergone many changes during recent decades, in terms of how and where textiles are produced, and what textiles can be and do; in much the same way, the design practices that textiles are involved in have also developed. What these diverse and evolving design contexts in which textiles are involved in have in common is that textile materials and textile design decisions somehow meet the rest of the design during a design process. The aim of this thesis is to add to our understanding of the relationship between textiles and products in the design process, and to explore the roles that textile design plays when designing textile products, the roles they can come to play when textiles become more complex and offer new means of functionality and expressiveness, for example through smart textile technology. This thesis presents two types of result: Firstly, descriptions of textile product design processes that highlight the wide range of roles that textiles can play in the textile product design processes of today, accentuate how textile materials and design decisions can influence both what can be designed and the design process, and describe some of the additional complexities that come with designing and designing with smart textiles. These examples are presented in the appended papers, and are the outcome of an observation of students who were designing textile products and collaborative, practice-based design research projects. Secondly, this thesis presents a theoretical framework which aims to offer a broad perspective on the relationship between textile design and the product design process, with the intention of opening up for reflection on how we design, and can design, with textiles. The framework focuses on how textile design decisions and textile materials participate in the process, and to what degree they influence the development of the design; this includes methods, questions, etc. that can be used to explore and define this dynamic. One of the main points of the framework is the importance of the textile influence in textile product design processes; the specific qualities of textiles as a design material - the considerations, possibilities, and challenges, which influence both the design of the product and the process of designing it. This includes not only the textiles in the final design, but also the textiles that, in other ways, feature in this process.

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4

Payne, Helen Elizabeth. "The importance of colour naming for online fashion retail". Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/the-importance-of-colour-naming-for-online-fashion-retail(c3e19566-304a-41a5-b4d7-371fcb352eee).html.

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Online fashion retailers use a wide array of colour names to describe the colours of their products; ranging from simple colour names such as the primary colours to more ambiguous colour names such as cloud and blush. Although many online retailers devote resources to the selection of colour names, no such research exists on the impact this has on online fashion consumers’ behaviours.The impact of colour naming on online fashion consumers is important as fashion and colour have a symbiotic relationship therefore the representation of colour within an online fashion retail setting is crucial. The need for colour naming within online fashion retailing is further intensified by the difficulties of accurately representing colour online and therefore the role of written product information, such as colour naming becomes important. To that end, this research aims to examine the impact of colour naming on online fashion consumers’ behaviours. Cognitive responses are considered to investigate the role of colour naming in providing information. Emotional responses are investigated to determine whether colour naming influences consumers in the same way colours are known to influence consumer behaviour. Finally, cognitive and emotional responses to colour naming are investigated to determine the impact on purchase outcomes within the online fashion retail environment. Qualitative and quantitative research approaches are used to derive empirical data. Through interviews and online questionnaires it establishes evidence to support the importance of colour naming within the online retail environment. Two online questionnaires were administered to determine the impact of colour naming on emotional responses and preferences for the colour naming categories within the online fashion retail environment by using the colour name appeal construct developed for this research. In-depth interviews were carried out to determine the impact of colour naming on cognitive responses and purchase intentions.The findings present a statistical significance for the causal relationship between colour naming and emotional responses. They reveal more complex colour names such as common descriptive, unexpected descriptive and ambiguous colour names are more likely to elicit emotions compared to common colour names. The findings also reveal the same colour naming categories are also more appealing within the context of online fashion retailing.A laddering technique was applied to the interviews. The results reveal that colour naming impacts on purchase intentions via a number of intervening variables; colour information, product information, product perception, information processing technique, aiding the shopping experience, understanding the product, emotional response, personal values, and post-purchase satisfaction. Again the complex colour names are found to have a wider reaching impact. Common and unexpected descriptive colour names did not always provide useful colour information to the consumers.This research presents empirical evidence regarding the impact of colour naming on online fashion consumers, thus shedding light on appropriate colour naming strategies for online fashion retailers.

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5

Tshabalala, Pulaki Joseph. "Fashion clothing involvement, opinion leadership and opinion seeking amongst black generation Y students / Pulaki Joseph Tshabalala". Thesis, North West University, 2014. http://hdl.handle.net/10394/13089.

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Opinion leadership and opinion seeking are central constructs in academic studies of new product innovations. Fashion opinion leaders as those individuals who accelerate the fashion maturity process by legitimising a fashionable trend and influence other consumers to adopt the new innovative style as a replacement for the current accepted one. Consumers who accept information and adopt new style innovations are called opinion seekers and are important to the diffusion of new fashions because they may act on the information they receive from the opinion leaders. In South Africa, the fashion industry, which consists of a combination of the manufacturing, retail, media and recruitment sectors, generates billions of South African rands per annum, and is the fifth largest employment sector in the country. In fact, the fashion and textile industry in South Africa employed approximately 143 000 people in March of 2005, and contributed 12 percent to total manufacturing employment. Post 1994, it was evident that the fashion industry in South Africa underwent a metamorphosis from a protected market where domestic manufacturers dominated to a market that increasingly faced competition from international sources. During the first decade of democracy, the country joined the World Trade Organisation (WTO) and opened its creative market to international trade. This saw the industry generate sales of R34 billion, of which 9.4 percent was from clothing sales, and with only 18.7 percent of textiles output being exported. This suggests that the South African retailing industry yields substantial value chain power. There appears to be few published research studies focusing on fashion opinion leadership and opinion seeking amongst the black Generation Y students in South Africa. Owing to the importance of the fashion industry sector, together with the ethnic and cultural diversity of Abstract South Africa, the size of the black Generation Y cohort, and the higher social standing and future earning potential of those with a tertiary qualification, it is important to explore black Generation Y students’ fashion opinion leadership/seeking and fashion involvement. In South Africa, the Generation Y cohort is the first generation to grow up in an era of freedom and constantly changing technology – two forces that serve to broaden the divergence between this fascinating generation and previous generations. In 2013, the Generation Y individuals accounted for an estimated 38 percent of the South African population, and members of the black Generation Y accounted for 83 percent of the country’s Generation Y cohort. The primary objective of this study was to investigate fashion clothing involvement, fashion purchase decision involvement, fashion opinion leadership and fashion opinion seeking behaviour amongst South African black Generation Y students. The target population for this study were male and female black undergraduate and postgraduate students, aged between 18 and 24, and enrolled at South African registered public higher education institutions (HEIs). The sampling frame for this study constituted the 23 South African registered public HEIs that existed in 2013. This sampling frame was narrowed down using judgement sampling to two HEI campuses in the Gauteng province – one from a traditional university and one from a university of technology. The Gauteng province was selected over other provinces in the country because it contained the highest percentage of the 23 public HEIs. A self-administered questionnaire was designed based on the scales used in previous studies. Lecturers at each of the two campuses selected to form part of the sample were contacted and asked if they would allow the questionnaire to be administered on their students during lectures. Once permission had been gained, the questionnaires were distributed to students during the scheduled lectures. The questionnaire requested respondents to indicate on a six-point Likert scale the extent of their agreement/disagreement with items designed to measure their fashion clothing involvement, fashion opinion leadership and fashion opinion seeking. In addition, the students were asked to provide certain demographic data. Abstract The findings of this study provide valuable insights into fashion clothing involvement, fashion purchase decision involvement, fashion opinion leadership and fashion opinion seeking behaviour amongst black Generation Y students in South Africa. Findings from this study show that there is a significant relationship between fashion product involvement, fashion purchase involvement, fashion opinion leadership and fashion opinion seeking amongst black Generation Y students, and that females have a significantly higher level of fashion product involvement compared to males. Insights gained from this study will help fashion marketing better understand this cohort’s involvement in fashion, which, in turn, should help them tailor their marketing efforts in such a way as to appeal to this segment in an improved manner.
MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014

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6

Wang, Mike M. Eng Massachusetts Institute of Technology. "Product perceptual mapping on fashion designs with Gaussian mixture variational autoencoder and triplet loss". Thesis, Massachusetts Institute of Technology, 2018. https://hdl.handle.net/1721.1/121642.

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This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2018
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 51-53).
Product perceptual maps are visualizations of the perceptions of products by customers. They provide many advantages to businesses, such as identifying gaps in the market, understanding competition, and finding how new products fit into a market. Conventional product perceptual mapping methods exhibit limitations, particularly in capturing the highly nonlinear structure in product perceptual categories. Therefore, given only a set of images and triplet data representing product co-occurence by consumers, we propose and use a Gaussian mixture variational autoencoder (GMVAE) with triplet loss to create product embeddings. These product embeddings are then flattened into a 2D perceptual map able to be interpreted by human judgment. We test the GMVAE approach on three datasets: (1) a dataset of simple generated data; (2) the MNIST dataset, a dataset of handwritten digits; and (3) the Amazon Fashion dataset, a dataset of product images, product categories, and similar products. The GMVAE method is quantitatively evaluated on its ability to capture product "latent" categories, and qualitatively evaluated on the quality of its 2D perceptual maps compared with those produced by using a conventional perceptual mapping method. We find that across the experiments, the GMVAE method could reasonable capture "latent" perceptual product categories and is more effective than the conventional perceptual mapping baseline in correctly identifying and predicting latent product categories.
by Mike Wang.
M. Eng.
M.Eng. Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science

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7

Ozkan, Nihan. "Impacts of product design changes on suppliers : a case study of the fashion industry". Thesis, University of Leicester, 2018. http://hdl.handle.net/2381/42620.

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This thesis focuses on product design change in the fast fashion market and its impact on supplier companies. Theorizing from the relationship between product design and suppliers within an overarching framework of the supply chain and product design literatures, the research develops what impact product design changes have on supplier companies and how those changes connect to the performance of supplier companies. The multiple case study draws on interview data with 20 participants from a famous high-street fashion retailer and eight of its suppliers. This research validates that product design changes in the fast fashion market have physical and non-physical impacts across supplier company departments, and shows that these impacts connect significantly to the performance of supplier companies. This research contributes to the supply chain and product design literatures by providing an understanding of how product design changes create chain-like-effects, both internally and externally to supplier companies. This can catalyse supplier company strategy, which mitigates product design change to avoid this chain-like-effect. Practically, this thesis offers guidance for retailers and suppliers in creating solutions for the problems that they encounter during the product design change process by revealing the cause and effect relationship of product design changes and supplier companies. The results are currently limited to the fashion industry, and they are yet to be generalised to other buyer-driven commodity chains. Future research should focus on best practices for management to deal with the impact of product design change and in consideration in other industries.

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Rocha, Maria Alice Vasconcelos. "Study of consumer clothing behaviour and its relevance to the successful fashion product development". Thesis, University of Kent, 2007. http://www.research.ucreative.ac.uk/id/eprint/1055.

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Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour as well as a constant rush for innovation that feeds fashion cycles. This research identifies the elements that will enable fashion clothing companies to become more inclusive, and aims to find a methodological relationship between the stakeholders in the fashion industry: consumers, designers and companies. The research considered the difference between a mature market as opposed to emergent ones, and addressed differences between Western and Eastern cultures.

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Le, Bon Caroline. "Le capital de mode : un nouveau concept pour comprendre et expliquer le comportement du consommateur de produits de mode". Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32026.

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La mode est partout et recouvre de nombreux secteurs, produits, et concerne de près ou de loin de nombreux individus. La fidélité aux produits de mode soulève différentes interrogations concernant ce qui incite le consommateur à les choisir, à rester fidèle à la mode et ceci malgré les changements incessants propres à celle-ci. Cependant nous n’avons pas relevé d’approche se rapportant à une explication de cette fidélité basée sur les valeurs apportées par la mode au niveau du produit et indépendamment des caractéristiques physiques et/ou des fonctionnalités de ce dernier. Au cours de cette recherche notre intérêt portera donc sur la compréhension des raisons poussant l’individu à s’associer à la mode. L’analogie par rapport au capital de marque (Keller, 1993), nous incite à penser que de manière similaire à la marque, la mode apporte de la valeur ajoutée au produit en comparaison à ceux jugés non mode. Nous introduirons le concept de capital de mode afin d’appréhender cette valeur ajoutée que la mode apporte aux produits. L’analyse qualitative menée confirme les valeurs ajoutées par la mode au produit que nous avons identifiées. De plus, les résultats de l’étude empirique menée auprès de suiveurs montrent, comme cela était supposé, que l’attachement joue un rôle médiateur dans la relation liant le capital de mode à la fidélité au niveau du vêtement et du téléphone mobile. Les valeurs ajoutées par la mode contribuent donc au développement d’un attachement et d’une fidélité de la part de l’individu à l’égard de ce qui est mode dans les catégories de produits étudiés. Notre recherche propose ainsi une explication de la fidélité à la mode grâce au capital de mode
Fashion transcends domains, applies to almost any kind of product and concerns many people. The loyalty towards fashion products raises questions about why and how products appeal to consumers, despite their constantly varying attributes. Furthermore, little is known about how fashion trends may induce people to stay loyal to fashion products. We are not aware of any other approach that explains consumer behavior on the basis of fashion value per se, that is, that a fashion product is of interest because it is explicitly perceived as a fashion item. We propose a new explanation for consumers’ interest in and loyalty to fashion products. Extending the concept of consumer-based brand equity (Keller, 1993), we propose that consumer-based fashion equity may account for the role that fashion plays, in determining consumers’ loyalty—similar to the way brand equity explains why high equity brands appeal more to consumers than do low equity ones. We introduce the concept of fashion equity to account for the value that fashion adds to products. The exploratory study conducted with followers confirms the values added by fashion to product and the results of our analysis demonstrates that attachment is a mediator in the relationships fashion equity-attachment-loyalty for fashion clothe and mobile phone. Therefore, these values contribute to the development of fashion attachment and fashion loyalty. Our research suggests an explanation of loyalty towards fashion thanks to fashion equity

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10

Park, Se-Eun. "The relationship between fashion leadership and co-design options in apparel mass customization /". free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1422948.

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Chan, Chun Tung. "Brand rejuvenation : the case of Playboy in China /". access full-text access abstract and table of contents, 2009. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?dba-cb-b2375090xf.pdf.

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Thesis (DBA)--City University of Hong Kong, 2009.
"Submitted to College of Business in partial fulfillment of the requirements for the degree of Doctor of Business Administration." Includes bibliographical references (leaves 138-153)

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12

Flosdorff, Miriam, Margarete Döring y Silva Wagner Tanita da. "Virtual Reality in the Product Development in the Fashion Industry : Application Areas, Opportunities, and Challenges of Virtual Reality in the Product Development". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22002.

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The purpose of this thesis is to examine how Virtual Reality can be applied in the product development in the fashion industry. Therefore, the research focuses on potential areas of application as well as opportunities and challenges the implementation of Virtual Reality implies. A narrative literature review is conducted, thoroughly investigating the topic of product development and presenting the four application areas, namely Virtual Training, Virtual Prototyping, Virtual Manufacturing, and Virtual Factory, as well as identified opportunities and challenges. For the empirical part, semi-structured interviews are executed with five product developers of the fashion industry who are chosen based on a snowball sampling approach. The gathered data is evaluated using a thematic analysis. The findings of this study indicate that the areas Virtual Prototyping and Virtual Training were perceived as relevant for the product development in the fashion industry. However, Virtual Prototyping was regarded as most important, for instance, due to the decreased need for physical prototypes resulting in time and cost reductions. Further, the research shows that there are several opportunities and challenges when implementing the Virtual Reality technology in the product development in the fashion industry. This thesis indicates the potential of Virtual Reality in the product development for the fashion industry by showing major opportunities at different stages for the product development process. Nevertheless, there are several challenges that have to be considered in the implementation and handling of Virtual Reality.

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13

Beard, Diana. "Evaluating the Role of Design in the Apparel Industry in the United States". Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700003/.

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The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed methods approach, consisting of an on-line survey and interviews, was employed. The findings suggest variations in the role of design based on the time design-department employees spent on creative tasks. These variations were examined and industrial and pedagogical implications are explored. The significance of this study relates to the findings of the importance of creativity in the product development process of the apparel industry in the United States, as well as considerations for pedagogical strategies.

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Zetterberg, Maria, Ellinor Lönnström y Filippa Bäckegren. "Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23933.

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Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. Design/methodology/approach: This is an exploratory mixed methods research within a fashion e-commerce context. We initiated the study by a systematic literature review to identify an underdeveloped area in the literature. As a result, it details an investigation of return reasons and product-oriented tools based on a focus group and customer survey. Findings: Results show that return reasons to some extent were similar between the product groups, where size and fit were the most common reasons for returns. However, the given share of the return reasons differed between the product groups. It became evident that some product-oriented tools are more preferred than others, namely product reviews and model-related tools (i.e. specified measurements and pictures on different sized models). Findings further show that a majority of respondents would completely or sometimes refrain from purchasing when there is an absence of information online. These findings were also investigated in relation to customers’ e-commerce experience, where we found a relationship between the variables. Practical implications: Several meaningful insights for fashion online retailers are developed from the results of this study, which can help them minimise unnecessary returns. While return reasons among apparel have, in the past, been analysed on an aggregated level, this study contradicts this practice. This study further suggests retailers to determine whether and how to manage, maintain and prioritise product-oriented tools on their website while still being in line with customers’ preferences and expectations. Originality/value of paper: This study contributes toward the literature of returns management in the fashion e-commerce context by, firstly, examining whether customers’ return reasons differ between product groups and secondly by investigating their preferences of product-oriented tools when purchasing apparel online. Lastly, it contributes through taking customers’ e-commerce experience of purchasing apparel online into consideration.

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VLAJIC, DAJANA. "Product lifecycle deficiencies in the Swedish fashion industry - a feasibility study on cloudcomputing adoption in SMEs". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232493.

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Jonsson, Martina. "Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail". Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230753.

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The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. The online experience provides high-end digital content, and puts a demand on the product information offline as this was found crucial for the customer experience. The marketing possibilities in-store was found to be an advantage to bricks-and-mortar retailers. Thus, this study aims to investigate how the customer experience can be enhanced in retail bricks-and-mortar stores through digital product information. A survey was conducted to identify user requirements in terms of product information. An augmented reality prototype was formed to satisfy the identified user requirements. The prototype was tested in two user studies that evaluated the content, visualization, interaction and satisfaction. The prototype was iterated between the two user studies. The most crucial parameters of fashion retail product information were established, together with implications for the visual representation and interaction. It was found that there were unfulfilled user needs with existing service options, which were satisfied with the use of an augmented reality prototype for product information retrieval. The use of AR for this purpose also proved to be able to contribute to an omnichannel solution for multi-channel retailers. The conclusion was thus that the customer in-store experience could be enhanced by the introduction of an augmented reality prototype for product information retrieval, taking into account the implications for content, visualization and interaction provided in this study.
Den pågående konsumentövergången från offline till online shopping i modedetaljhandeln kräver att detaljhandlare vidtar åtgärder. Förutom att konsumenterna handlar mer online, använder de också onlinebutiker allt mer för undersökning av produkter. Prognoser förtäljer att införandet av onlineupplevelsen till offline-butiker kan överbrygga klyftan mellan de två kanalerna. Onlineupplevelsen tillhandahåller högklassigt digitalt innehåll och ställer krav på produktinformationen offline, eftersom denna konstaterades vara en avgörande faktor för kundupplevelsen. Marknadsföringsmöjligheterna i fysiska butiker har visat sig vara en fördel för detaljhandlare som existerar i offlinekanalen. Således syftar denna studie till att undersöka hur kundupplevelsen kan förstärkas i fysiska detaljhandelsbutiker genom digital produktinformation. En enkätundersökning genomfördes för att identifiera användarnas krav när det gäller produktinformation. En augmented reality-prototyp formades i anspråk att tillfredsställa de identifierade användarkraven. Prototypen testades i två användarstudier, som utvärderade prototypens innehåll, visualisering, interaktion och tillfredsställelse. Prototypen itererades mellan de två användarstudierna. De mest kritiska parametrarna för produktinformation fastställdes, tillsammans med implikationer för visuell representation och interaktion. Det kunde konstateras att en AR-prototyp kunde tillfredsställa ännu omötta användarbehov för inhämtning av produktinformation. Användningen av AR för detta ändamål visade sig också ha möjligheten att bidra till en omnichannel-lösning för modehandlare som existerar i flera kanaler. Slutsatsen var således att kundupplevelsen i fysiska detaljhandelsbutiker kan förstärkas genom införandet av en augmented reality-prototyp för produktinformationsinhämtning, genom att ta hänsyn till de implikationer gällande innehåll, visualisering och interaktion tillhandahållna i denna studie.

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Mennborg, Alexander. "AI-Driven Image Manipulation : Image Outpainting Applied on Fashion Images". Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85148.

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The e-commerce industry frequently has to deal with displaying product images in a website where the images are provided by the selling partners. The images in question can have drastically different aspect ratios and resolutions which makes it harder to present them while maintaining a coherent user experience. Manipulating images by cropping can sometimes result in parts of the foreground (i.e. product or person within the image) to be cut off. Image outpainting is a technique that allows images to be extended past its boundaries and can be used to alter the aspect ratio of images. Together with object detection for locating the foreground makes it possible to manipulate images without sacrificing parts of the foreground. For image outpainting a deep learning model was trained on product images that can extend images by at least 25%. The model achieves 8.29 FID score, 44.29 PSNR score and 39.95 BRISQUE score. For testing this solution in practice a simple image manipulation pipeline was created which uses image outpainting when needed and it shows promising results. Images can be manipulated in under a second running on ZOTAC GeForce RTX 3060 (12GB) GPU and a few seconds running on a Intel Core i7-8700K (16GB) CPU. There is also a special case of images where the background has been digitally replaced with a solid color and they can be outpainted even faster without deep learning.

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Johansson, Anton y Christoffer Sjöholm. "User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce". Thesis, Linköpings universitet, Logistik- och kvalitetsutveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158673.

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In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. The existing and performance of attributes and functions determines the satisfaction of the user experience, which is why it is reasonable to investigate expectations concerning attributes. The finding and classification of quality attributes in mobile applications in the fashion industry was the main goal of this thesis. Attributes were found using a qualitative study including 16 interviews, where respondents field tested already existing applications. The reasonability to further investigate these attributes was confirmed by a literature research. After finding 35 relevant attributes, these were investigated and analysed using the Theory of Attractive Quality and a 5-level Kano questionnaire. The analysis was conducted using the Theory of Attractive Quality, classifying attributes according to the Kano chart of evaluation. Further, each attribute was analysed using tools such as better/worse diagrams and self-stated importance values. The classification results from the questionnaire were that “Choose product size” was categorised as Must-Be, “Loading speed” as One-Dimensional, eight quality attributes were combinations of classifications, and 25 were classified as Indifferent. A number of 510 respondents answered the questionnaire. The classification of attributes implies that customers are rather indifferent to attributes during their shopping experience. However, further analysis concludes that even though many attributes are classified as Indifferent, many attributes need to be considered, according to the better/worse values and diagrams, which are useful regarding resource allocation. According to the classification and better/worse diagrams, one can distinguish a difference between genders: male respondents proved to be more indifferent to their shopping experience than females. Analysis of the data also shows a difference between age groups. The two youngest age groups including respondents born in 1990-1994 and 1995-2000, had higher better and worse values, implying that younger people expect more from their shopping user experience. Conclusively, this report resulted in an overview of consumers’ expectations regarding their experience when shopping in a fashion mobile application. The Theory of Attractive Quality is a useful method when measuring perceived and expected quality; however, each investigative occasion demands different method setup, adjusting for specific attribute types, as well as business. Some improvements can be made regarding the Theory of Attractive Quality, increasing the chances of a better result.

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Doss, Farrell Dean. "Impact of financial risk on U.S. apparel buyers' need for information sources and information on product characteristics and vendor reputation". Diss., Virginia Tech, 1996. http://hdl.handle.net/10919/40259.

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Nicchelle, Keila Marina. "Design de Moda : framework para implementação de estratégias de inovação pelo Design no processo de desenvolvimento de produtos de moda em empresas de confecção do vestuário". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/182429.

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O Design, inserido na complexidade do atual ambiente social, cultural, produtivo e mercadológico se apresenta como uma atividade complexa, o que exige o estudo de estratégias de inovação direcionadas a resolução de problemas de projeto, aplicáveis ao Design de Moda. Nesse sentido, o presente estudo propõe a apresentação de um framework para implementação de estratégias de inovação pelo Design no processo de desenvolvimento de produtos de moda em empresas de confecção do vestuário, valendo-se da abordagem teórico-metodológica de Design Estratégico. Frente a essa proposta de estudo, a pesquisa foi desenvolvida em três fases sistêmicas: Epistemologia do Projeto, Praxiologia do Projeto e Pedagogia do Projeto. A primeira fase compreendeu a realização de uma Pesquisa Bibliográfica sobre o tema com o objetivo de refletir sobre a natureza complexa da atividade de Design sob a perspectiva da cultura de projeto, trazendo algumas abordagens conceituais e metodológicas em Design Estratégico e Design de Moda. A segunda fase compreendeu a realização de uma Pesquisa de Campo e de um Estudo de Caso com o objetivo identificar as práxis de Design adotadas em empresas de confecção do vestuário vinculadas ao Arranjo Produtivo Local Têxtil e do Vestuário (APL Polovest), localizado na região do Alto Uruguai Gaúcho. Inicialmente, buscou-se identificar a presença e as formas de atuação do Design nestas empresas, e posteriormente, diagnosticar a função do Design no processo de desenvolvimento de produtos de moda em três empresas com potencial para implementação de estratégias de inovação pelo Design. A terceira fase compreendeu a realização de uma Pesquisa Ação com o objetivo de implementar estratégias de inovação pelo Design no processo de desenvolvimento de produtos de moda nas três empresas que participaram da fase anterior do estudo. Os resultados obtidos nestas fases da pesquisa permitiram a reflexão sobre a teoria e a prática em Design de Moda, possibilitando a configuração de um framework para orientar a implementação de estratégias de inovação no processo de desenvolvimento de produtos de moda em empresas de confecção do vestuário. O framework propõe a construção de uma nova cultura de projeto nestas empresas, capitalizando um conjunto de conhecimentos em torno da ação projetual, a fim de direcionar à identificação, à análise e a resolução de problemas de projeto, inseridos na complexidade da atividade de Design. Portanto, espera-se que a aplicação do framework possa indicar oportunidades de inovação projetual, tornando estas empresas mais competitivas por meio de suas ofertas, com vistas ao fortalecimento do setor do vestuário na região do Alto Uruguai Gaúcho.
Design, inserted in the complexity of the current social, cultural, productive and market environment, represents a complex activity, requiring the study of innovation strategies directed to solving project problems, applicable to Fashion Design. In this regard, the present study proposes a Design framework for implementing innovation strategies in the development of fashion products in apparel manufacturing companies, drawing on the theoretical-methodological approach of Strategic Design. Given this study’s proposal, research was developed in three systemic phases: Project Epistemology, Project Praxeology and Project Pedagogy. The first phase involved a literature review on the theme, which contemplated the complex nature of the Design activity from a project culture perspective, conveying some conceptual and methodological approaches from Strategic and Fashion Design. The second phase involved a Field Survey and a Case Study, with the goal of identifying the Design praxis adopted by apparel manufacturing companies linked to the Local Textile and Clothing Productive Arrangement (APL Polovest), located in the Alto Uruguai Gaúcho region, southern Brazil. Initially, we sought to identify the presence and proceedings of Design in these companies and, later, to establish the role of Design in the process of fashion products development in three companies, selected for their potential to implement innovation strategies through Design. The third phase involved the execution of an Action Research to implement innovation strategies through Design in the process of developing fashion products in the companies from the previous phase. Results obtained in these research phases supported a critical reflection on Fashion Design theory and practice, as well as the configuration of a framework to guide the implementation of Design innovation strategies in the process of developing fashion products in apparel manufacturing companies. The framework proposes the construction of a novel project culture in these companies, using a set of knowledge capitalized around the project action, guiding the identification, analysis and resolution of project problems inserted into the Design action complexity. Therefore, we may expect the implementation of this framework to reveal opportunities for project innovation, making these companies more competitive through their offerings, with focus on the strengthening of the clothing sector in the Alto Uruguai Gaúcho region.

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Månsson, Louise y Emilia Klappe. "Applicability of lean towards improved efficiency in sample processes : A case study of a Swedish branded retailer". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-700.

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Globalization has led to that companies’ within the textile industry, now source manufacturing overseas. Supply chains are therefore now ultimately longer, with a lot of activities and people involved. Control and implementation of strategies is now something that companies need to considerate in the supply chain, in order to reduce lead times, meet the unpredictable demand of today’s consumers and compete against other retailers. One important task in this is for retailers to have an efficient PD and sample process, due to the fact that it's in this stage where the retailers still have time to make changes and prevent problems along the supply chain. The Conceptual Framework; describes that the textile industry is not high represented in the use lean even if the strategy doesn’t need large investments in technology or training. A great part of succeeding with lean lies in the development phase, and to build a well developed and thought out system to be able to create future products. In the methodology chapter the authors have chosen to perform a case study on a branded retailer. By conducting interviews, observations and value stream mapping, the researchers can approach the study from different angles in order to double check the results, which tends to increase the validity and reliability of a study. The study's empirical materials are based on seven semi-structured interviews with employees at the case company, two observations on fittings and a Value stream mapping (VSM) of 5 different styles. This was done in order to create a deeper understanding of the sample process and the activities involved and identify non-value adding activities. Discussion; the researchers have noticed that depending on the production country and product type, the sample process looks very different. This can be a result of that people working in the process don’t have a standardized way in handling problems and instead do it in their own way. The results that case company generated could be concluded that there are several problems in sample process, which is further discussed in the analysis chapter, where there are a number of lean tools that can eliminate the identified problems. The conclusion that the researchers made is that working with Lean PD can help the company to improve their capabilities and do more with less, by sorting out the unnecessary activities with a focus on standardizing. The literature say that VSM and 5S are most common in textile companies, but the researchers have seen, through this research, that other lean tools are applicable and appropriate in the PD as well.

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Paine, Helen. "Laser shaping : a method for controlling the elastic behaviour of stretch fabrics for a targeted and graduated compressive effect on the body". Thesis, Royal College of Art, 2016. http://researchonline.rca.ac.uk/1805/.

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This research was commissioned and funded by The Welding Institute (TWI). The Welding Institute are a global research and development facility specialising in the joining of materials for industrial applications. The purpose of this research was to develop capability in textiles joining, particularly ultrasonic and laser welding technologies, which is relatively new to TWI. The appointed researcher adopted a ‘multi-strategy’ (Cresswell 2009) approach to the research; encompassing methods that were both familiar and unfamiliar to those usually adopted by TWI employees and researchers, whom mostly come from engineering and scientific backgrounds. The research was primarily undertaken with the adoption of a ‘craft-design’ approach that uses material investigation to explore and uncover interesting leads for investigation, which was the familiar approach of the researcher coming from a background in textile design. Material studies were carried out inquisitively without the formation of a particular hypothesis and insights were discussed with industry to identify potential commercial and functional application opportunities. Following the identification of an interest in welding stretchy fabrics Speedo agreed to become the main industry partner for the research, providing materials, access to testing equipment and validation of commercial opportunities for material samples relative to their application. The main hypothesis for the research Laser melted patterns can be used to control the elastic behaviour of stretchy textiles to have a targeted and variable compressive effect on the body developed through discussion with Speedo in response to material samples produced using transmission laser welding equipment. A predominant scientific approach was adopted during the second phase of the research to quantify and control this effect: to demonstrate repeatability and test it both on fabric and the body. Methods that were unfamiliar to the researcher prior to this research such as mechanical testing and microscopic analysis were employed. Selection of either a ‘craft design’ or ‘scientific’ approach was made pragmatically in response to the research as it developed. Through a retrospective analysis of applied methods throughout the research trajectory it has been possible to define this particular ‘multi-strategy’ project as a ‘sequential exploratory’ design (Cresswell 2009), whereby periods of subjective investigation are followed by empirical testing. The main process that has been developed by this research is a decorative method of controlling the elastic behaviour of stretchy fabrics using transmission laser welding equipment for a controlled and variable compressive effect on the body. Compression fabrics are used widely within the medical, lingerie and sportswear fields to apply pressure to the body either for an aesthetic or functional advantage. In swimwear, compression fabrics are applied to streamline the silhouette and minimise drag resistance. The technique developed by this research makes a contribution to knowledge within the field of laser processing of textiles, specifically within the field of transmission laser welding, and within the field of compression apparel. In the field of transmission laser welding a new functional capability for all-over surface patterns has been demonstrated. In the field of compression apparel a new decorative method for achieving an increasingly variable compressive effect for a smoother transition between different zones of stretch has been achieved. N.B. All redacted information throughout this thesis is confidential to Speedo.

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Eneh, Sandra. "Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-159.

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The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data

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Cöster, Fredrik, Vidar Hwang y Johan Svensson. "Country of origin : Does it really matter in the current globalization?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44044.

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COO is a construct that refers to the country which a consumer associates a certain product or brand as being its source, regardless of where the product is actually produced. Scholars like Magnusson et al. (2011) argue that COO is a salient cue in consumers’ product evaluation and purchase intention. In contrast, Usunier (2006; 2011) and Samiee (2010) criticize the COO effect, by explaining that due to multinational production, integrated worldwide supply chains and global branding there are other cues that have become more salient in consumers’ decision- making process. The purpose of this thesis is to extend the understanding about the relationship of COO in consumers buying process. The research questions followed: To what extent does country of origin influence consumers’ product evaluations and purchase intention? To what extent does the level of involvement affect the relationship between country of origin and consumers’ product evaluation? To what extent does the level of involvement affect the relationship between country of origin and consumers’ purchase intentions. Applying a deductive approach, a quantitative research has been chosen for this thesis involving survey as the source for data collection in order to test this research four main concepts: COO, product evaluation, purchase intention and product involvement. The findings indicated that COO has a significant direct effect in consumers’ product evaluations and purchase intention. The results also indicated on that when consumers’ perceive products to be low involvement, the COO effect is greater in consumers’ decision-making process.

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Ertelt, Sophie-Marie, Ecaterina Guzun y Mirja Scott. "From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15308.

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Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. Today the fashion industry is looking at options to the traditional take-make-dispose model where non-renewable resources are used at an ever-increasing rate. The Swedish fashion retailer Monki together with Re:textile decided to investigate if servitization could turn the above mentioned linear model into a more sustainable, circular model. They set out to develop an in-store concept where customers could customise their garments instantaneously and this formed the basis of a project brief and a Business Model Canvas which both served as the foundation and starting point of the presented research. Purpose - The purpose of the research is to develop and test a product extension service business model that utilises a direct to garment printer to mass customise jeans in-store. The said purpose is divided into three perspectives: the design-, service provider - and customer perspective , covering four cornerstones of the Business Model Canvas. The different perspectives with their separate, but related, research questions will be unified again in the conclusion. Methodology - To fulfill the purpose, the thesis research is relying on abductive reasoning through systematic combining, while implementing a mixed methods approach. Systematic combining works well in extensive and diversified research where the researchers shift from one type of research activity to another in a quest to match empirical observations with theory, thus, the ultimate objective of systematic combining is matching theory with reality until both come close enough to form a functional outcome. Throughout the study, both qualitative and quantitative studies are conducted through action research, a customer case study as well as experimental research in order to fulfill the purpose of the thesis. Findings and Discussion - The conclusions and recommendations that are presented in the form of an updated Business Model Canvas all derive from the research conducted incorporating the three perspectives that have guided the thesis through all of its stages namely the design, service provider and customer perspective. A product service extension business model is proposed as a solution to the project brief that serves as a foundation for the research. The results of the research all point to the conclusion that it is indeed possible to implement the product service extension successfully. Tests relating to the customer as well as the service provider perspective have proven themselves implementable due to low overall printing costs and fast print time enhancing the customer shopping experience. Together with an indication of product satisfaction as well as creating a strong customer-product connection through the co-design experience it contributes to a circular economy. Furthermore, the overall consistent printing costs, as well as the insignificant time differences in the experiments total time, support the implementation of a PSS in a retail setting. Research Limitations - This research is confined to, and based on, the Monki and Re:textilebrief as well as a Business Model Canvas so therefore, no other ideas than the ones stated in the brief have been explored. The research´s inferences are limited to the given conditions as well as a laboratory setting. Further, the experimental research study will only test pocket shaped artwork on 100 percent cotton denim jeans using a Brother GTX 4 printer as a chosen direct to garment printer. The scope of the customer case study can be described as surveying as well as observing 40 of the visitors of the 2018 Fashion days and Exit at the Swedish School of Textiles while they test the proposed PSS in a mock-up retail store setting without an actual sales transaction. Further Research - The next logical step would be to run the tests in a real-life retail store as opposed to the laboratory setting. After the proposed product service extension is implemented at scale POS data could be gathered in order to establish the customers’ true willingness to participate in the customisation experience in-store. Additionally, a longitudinal continuation of the study would give answers to some of the indications arising from the case study, such as whether the mass customisation could truly serve as a brand strengthening activity or lead to an extended garment lifecycle in reality.

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Enlund, Elin y Jennie Nilsson. "Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions". Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296518.

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Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. Different actors in the sector are stressing how reducing the ecological impact of the business is a matter of staying competitive forward. Many actors in the industry are trying to change towards reducing its effects on the environment. Still, complex global supply chains and business models such as ‘fast fashion’, i.e. fashion produced under short cycles, make it difficult. For an industry that wants to reduce its impacts on the environment, including a worldwide complex supply chain, and customer demand for ecommerce is increasing every day, adopting sustainable decision packaging suctions is essential. Our research shows that the investigated companies have prioritised sustainability aspects for their garments; however, sustainability focus on packaging can sometimes fall behind, and external guidance is sometimes needed. This research will investigate how an incumbent packaging firm can influence its customers in the fashion industry to make more sustainable decisions regarding packaging. It will be done by a digital platform that performs lifecycle assessments (LCA) in the early stage of the development process. Our research will investigate how this platform can create maximum value for its customers in the fashion industry. Hence, this research includes interviews with and reviews of actors in the industry to explore what drives and institutional logics (parameters) affect how different actors in the fashion industry are approaching sustainability today. Findings show that there exist drivers and institutional logics in these company cases. The most extensive drivers are standards and regulations, consumer awareness, competitive advantage and top management. The study further suggests that larger actors seem to be more affected by external factors such as standards and regulations and public pressure. Smaller actors seem to be more affected by internal drivers, such as top management and originality. This research proposes that some influential institutional logics affect how companies are approaching sustainability. The results reveal that companies with prices in the mid-market segment, headquarter location in Europe, product type sportswear, and high revenue are working more than other actors in the industry when it comes to sustainability today. During this research, it was possible to see that some barriers exist to become more sustainable. These include uncertainty and lack of knowledge, lack of transparency, increased costs, complex supply chain, packaging being less prioritised in working with sustainability, the functionality of sustainable packaging being rarely something that could be compromised. After the data collection, conclusions regarding the platform’s ability to influence customers in the fashion industry to make more sustainable decisions regarding their packaging solutions could be made. These include that the platform should be transparent, the magnitude of data, and well incorporated in the upcoming sales- and design process. However, it is shown that using LCA in a platform like this is helpful as a guiding tool and as a first initial conversation when developing a product. Further earlier scholars agree that sustainability aspects should be included in such an early stage as possible in the development process to ensure the most sustainable product during its lifetime possible. Furthermore, those companies without any person responsible for sustainable packaging or key performance indicators (KPIs) focusing on this specific area might be more interested in such a platform. This study will contribute to research by serving as a foundation for other actors looking into the possibilities of implementing a platform to guide and influence their customers to make more sustainable decisions, indicating what functional applications should be included and whatcustomers to target in such platform. Further research should investigate this topic on a broader scale, looking into a more extensive and more diverse sample and a possible application of this study in other industries.
Modeindustrin står idag för 4 procent av de globala utsläppen av växthusgaser i atmosfären och 20–35 procent av mikroplaster i haven. Det är därför en högt debatterad bransch när det kommer till just hållbarhet. Flera aktörer i sektorn, trycker på att företag i branschen måste förändras för att kunna vara konkurrenskraftig framåt. Därför arbetar många företag just nu med att reducera sitt klimatavtryck. Trots det, har branschen ofta en global och komplex leverantörskedja med affärsmodeller som inkluderar vad som på engelska benämns ’fast fashion’, mode som produceras under korta cykler, vilket gör det svårt för företag inom branschen att verkligen bli hållbara. Modeindustrin har många gånger viljan och intentionerna att minska sin klimat påverkan, men tillsammans med en komplex leverantörskedja och ökad efterfrågan på e-handel, är det extra viktigt att kunna ta hållbara beslut när det gäller förpackningar. Denna studie visar att de undersökta företagen i modeindustrin har prioriterat arbetet med hållbarhet främst i delar som tillhör produktionen av kläder. Emellertid kan hållbarhetsfokuset gällande förpackningar falla i skymundan, då kan en extern konsultering vara till hjälp. I denna studie kommer vi att undersöka hur ett etablerat företag inom pappersförpackningsindustrin kan uppmuntra och influera sina kunder inom modeindustrin att ta mer hållbara beslut gällande förpackningar. Det kommer att göras möjligt genom en digital plattform som erbjuder livscykelanalys (LCA) i en tidig del av produktutvecklingsprocessen. Vår studie kommer vidare att undersöka hur denna plattform kan skapa maximalt värde för dess användare. Därför innehåller denna studie intervjuer med, och undersökning av, företag i modeindustrin för att kunna förstå vad som driver dem till att vara mer hållbara samt vilka institutionella parametrar som påverkar hur hållbara olika företag i branschen är. Resultatet visar att det finns drivkrafter och institutionella parametrar när det kommer tillhållbarhet hos dessa företag. De funna drivkrafterna är standarder och regelverk, konsumentmedvetenhet, konkurrenskraft, offentliga påtryckningar, företagsledning, originalitet och övriga externa intressenter, så som aktieägare och kundinflytande. Studien antyder vidare att större aktörer verkar vara mer påverkade av externa faktorer som standarder och regelverk och offentliga påtryckningar. Medan mindre aktörer verkar vara mer påverkade av interna drivkrafter, såsom företagsledning och originalitet. Denna forskning föreslår att det finns vissa inflytelserika parametrar som påverkar hur företag arbetar med hållbarhet. Resultatet visar att företag med priser i mellansegmentet, med huvudkontor i Europa, med sportkläder och med hög omsättning arbetar mer med hållbarhet än andra aktörer i branschen. Det visade sig även under denna studie att det finns vissa hinder för företag att vara mer hållbara. Dessa inkluderar osäkerhet och brist på kunskap, brist på transparens, ökade kostnader, komplex leverantörskedja, att förpackningar är mindre prioriterat i hållbarhetsarbetet samt att funktionalitet av förpackningar sällan är något som kan tummas på. Efter datainsamlingen kunde slutsatser om plattformens förmåga att influera kunder inom modebranschen att fatta mer hållbara beslut om deras förpackningslösningar göras. Dessa inkluderar att plattformen ska vara transparent, inneha stor mängd data av produktbibliotektet och vara väl införlivad i den kommande försäljnings- och designprocessen. Det visades dock att användning av LCA i en sådan plattform är främst till hjälp som ett vägledande verktyg och vid ett första inledande samtal vid produktutvecklingen. Vidare, är tidigare forskning överens om att hållbarhetsaspekter bör ingå i ett så tidigt skede som möjligt i utvecklingsprocessen för att säkerställa en så hållbar produkt som möjligt under hela dess livstid. Dessutom kan de företag som saknar en profession som är ansvarig för hållbara förpackningar eller saknar nyckeltal (KPI) som fokuserar på detta specifika område vara mer intresserade av en sådan plattform. Denna studie bidrar till forskningen genom att fungera som en god grund för andra organisationer som ser på möjligheterna med att implementera en plattform för att vägleda och uppmuntra sina kunder att fatta mer hållbara beslut, vilket visar vilka funktionella applikationer som ska inkluderas och vilka kunder att rikta in sig på en sådan plattform. Ytterligare forskning bör undersöka detta ämne i bredare skala, undersöka ett mer omfattande och mer varierande urval och en eventuell applicering av studien inom andra branscher.

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Lee, Jinhwa. "Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior". Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1257894300.

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Bolm, Nadine y Betty Hartigan. "From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75883.

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Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2018 Title: From Bags to Boxes: A Study of the Consumers Perception of Value in Online Fashion Retail Sales Authors: Nadine Bolm, Betty Hartigan Supervisor: Michaela Sandell Examiner: Åsa Devine Background: Online retail sales has been growing steadily since the late twentieth century. Fashion, as a segment of the online marketplace, is the largest market in cyberspace and as new companies are combined with old ones who want to establish a presence online, competition is stifling. As more companies offer fashion in the online world consumers behavior evolves with this new reality and customer-perceived value shifts as the consumers values in their transactions shifts. In order to gain and maintain a strong consumer base companies need to know what the variables are that make up customer-perceived value in hopes of affecting it. Purpose: The purpose of this research is to explain the relationship between values of utilitarian nature, those being; monetary savings, convenience, product variety, product information, and customer-perceived value in online fashion retail and to explain the relationship between values of hedonic nature, those being; adventure, gratification, best deal, idea, and customer-perceived value in online fashion retail. Methodology: The research conducted here was an explanatory study to determine how different independent variables related to a single dependent variable. The study was deductive in nature and used a quantitative approach. Independent variables were studied with the use of a convenience sample and self-reporting survey posted online. Statistical analysis was conducted with data collected from 142 valid responses and through the use of validity and reliability methods the data was determined statistically meaningful and valid to test the hypothesis as accepted or rejected. Findings: The findings of this study show that a new theoretical model was needed to better demonstrate the direct connection between variables that consumers identified as valuable to them in online fashion shopping, had with consumer-perceived value. By examining data collected through online survey it was determined that of the 8 variables, seen as valuable by research into consumer perceived value, 4 would be accepted as such. These 4 variables would become the basis for a new model that explained how consumers develop customer-perceived value. Conclusion: The research explains the relationship the 8 variables selected by previous research for their effect on customer-perceived value. It also provides a model for future research activities or for development of marketing plans with exceptional efficiency and effectiveness in mind. In directly relating each variable to customer-perceived value on its own merit it was found that the variables respondents valued most were of the more practical or utilitarian in nature aside from one, adventure, which possessed the highest level of value of the 8 variables. Keywords: Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea

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Ronsini, Neto Mário José. "Country of origin effect: evidences from European consumers' of a Brazilian fashion brand". reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17743.

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This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). The utilized framework was one of the most studied concepts in International Marketing, the Country of Origin (COO) Effect. This study intended to find evidences of the COO effect on European consumers’ evaluation of a Brazilian brand, based on a sample of students. In order to measure the COO effect on the brand, three survey scenarios were built. In the first scenario the subjects are told that the brand is Brazilian, in the second they are told that the brand comes from the USA and in the third and final scenario there is no cue regarding the origin of the brand. Five hypotheses were proposed and tested based on the literature review. This empirical research has shown that there were statistically significant differences in the evaluation of the Osklen brand by the European consumer, depending on the country of origin informed of the brand, regarding quality, design, reputation and purchase intention. The research has found no connection between the country of origin of the brand and the willingness to pay a higher price for the products of the brand. We have proposed potential strategies that could be utilized by the company following the results of the research.
Este estudo teve como objetivo a melhor compreesão do comportamento dos consumidores europeus em relação a uma marca desconhecida estrangeira de um país em desenvolvimento, com base no estudo de caso de internacionalização real de uma marca de moda brasileira (Osklen). O framework ultilizado foi fornecido por um dos conceitos mais estudados em Marketing Internacional, o Efeito País de Origem. O objetivo deste estudo foi encontrar evidências desse efeito sobre a potencial avaliação dos consumidores europeus de uma marca brasileira, com base em uma amostra de alunos. Com o intuito de medir o Efeito de País de Origem sobre a marca, três cenários de pesquisa foram construídos. No primeiro cenário os indivíduo são informados de que a marca é brasileira, no segundo eles são informados que a marca vem dos EUA e no terceiro e último cenário não há nenhuma sugestão sobre a origem da marca. Cinco hipóteses foram propostas e testadas com base na revisão de literatura. A investigação empírica demonstrou que existiram diferenças estatisticamente significativas na avaliação da marca Osklen pelo consumidor europeu, dependendo do país de origem informado da marca, com relação à qualidade, design, reputação e intenção de compra. A pesquisa não encontrou nenhuma conexão entre país de origem da marca e disposição de pagar um maior valor pelos produtos da marca. Estratégias foram propostas para a empresa estudada com base nos resultados da presente pesquisa.

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Perpetuo, Nayara Chaves Ferreira. "No cabide: a percepção das digital influencers sobre a estratégia de design para otimização de protudos". Universidade Federal do Maranhão, 2017. http://tedebc.ufma.br:8080/jspui/handle/tede/1399.

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The present dissertation aims to identify if there is, and how broad can be, the gap between the project created from a strategy for the optimization of a product’s life, and the perception of digital influencers when using fashion products. Initially, an ethnographic approach was applied to reach this objective. The subjects of the research were four digital influencers who, besides consuming, support the dissemination of a consumer culture. A variety of questions related to consumption were important to this research, such as: the ephemerality and permanence of the artifacts, valorizing their symbolic aspects; the construction of identity from clothing; and the role of the researcher who, in the field, also influences the perception of the subjects of the research, as emphasized in the reflexive approaches of ethnography. It was possible to complement the research by expanding it to the application of the cartographic method. I have shown, through analyses, that the actions of the design strategy to optimize the life of fashion products are perceived by the digital influencers from an idea of sustainability. However, these actions are not entirely considered during the use, due to the valorization of the cultural and symbolic aspects, which make this the largest gap among project and use, design and consumer.
Esta dissertação tem como objetivo identificar se há, e quão ampla pode ser, a lacuna entre o projeto desenvolvido a partir da estratégia para otimização da vida de produtos e a percepção das digital influencers no uso dos produtos de moda. Para dar conta deste objetivo, adoto inicialmente uma abordagem etnográfica. Constituíram-se como sujeitos da pesquisa quatro digital influencers, porque além de consumirem, também auxiliam da disseminação de uma cultura de consumo. Questões que advém do consumo, como a efemeridade e a permanência dos artefatos, valorizando os seus aspectos simbólicos; a construção da identidade a partir do vestuário; o papel da pesquisadora, que presente em campo, também é ator que influencia a percepção dos sujeitos de pesquisa, como enfatizado nas abordagens reflexivas da etnografia, foram importantes para esta pesquisa. Foi possível complementar a pesquisa expandindo para a aplicação do método cartográfico. Por meio das análises evidenciei que as ações da estratégia do design para otimizar a vida de produtos de moda são percebidas pelas digital influencers a partir de uma noção de sustentabilidade, contudo não são totalmente consideradas durante o uso devido à valorização dos aspectos simbólicos e culturais fazendo desta a maior lacuna entre projeto e uso, designer e consumidor.

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Wu, Xiangran. "Investigating Chinese audience-consumers' responses towards TV character fashion content : a study of second screen communication context". Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/investigating-chinese-audienceconsumers-responses-towards-tv-character-fashion-content-a-study-of-second-screen-communication-context(e814944c-ec3c-41e5-9f0f-f826b7c6fb9c).html.

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Second-screen viewing - the use of smartphones, tables and laptops while watching television program - has increased dramatically in the last few years, which multi-screen usage could be considered as a new opportunity for marketing communication. This study will investigate the social media (as second screen) communication effects of TV drama series focussing on the effectiveness of characters' fashion content in leading to consumers' impulsive buying. Narrative transportation theory, use and gratification theory, flow theory, social comparison theory and para-social theory are developed and adopted in an S-O-R framework in this study. A quantitative research approach will be used to conduct online survey focusing China second screen marketing phenomenon. Results of the study provide a guide to understand the newly emerging second screen process with theoretical and managerial perspectives.

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Nguyen, Windy y Tzu-Meng Chuang. "Consumer Acceptance and Value in Alternative Business Models in the Fashion Industry : A Systematic Literature Review". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26321.

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In recent years, the consumption of clothes has increased extensively due to diminishing quality and low prices of garments along with ever-faster changing fashion trends. The linear business model results in products with a short lifespan and clutter of idle goods. With the growing awareness of environmental and social impact among the consumers; alternative business models (rental/lease, swap, resale) designed to intensify the utilization of clothes and enable sharing activities and collaborative consumption are emerging. However, the market share of these models is still low. This study aims to understand what are the barriers that hurdle; motivations that drive consumers’ adoption to collaborative fashion consumption; and how companies create and configure values to encourage consumers to partake in these innovative business models. Through a systematic literature review of 41 peer-reviewed articles, we found that the drivers for consumers towards collaborative consumption models are steered by economic factors, emotional factors, social factors, and sustainability values. While consumer barriers are namely, financial risk, arrangement, performance risk, social risk, psychological risk/lack of ownership, and lack of trust and information. It was also discovered that the collaborative fashion consumption models, in particular, rental/lease, swap, and resale are different in nature. Finally, we analyzed the existing literature and identified how companies can create, configure and capture values in these business models. This study is one of the very few to explore the interrelationship of the consumer-related drivers and barriers and business perspective. This paper can contribute relevant knowledge to academia as well as to the fashion industry.

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Krondahl, Lisa. "Framgångsfaktorer och hinder vid införande av ett nytt varustyrningssystem : - En studie inom Fashion Retail". Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27064.

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In today's competitive business, information technology (IT) is undoubtedly an irreplaceable part of the business. Introducing different types of IT within companies is almost always proceed in a project form. Today, there are well-developed strategies, models and tools for a project manager to use for IT projects, but in spite of that, previous research points to a relatively high error rate. But what do you really mean by a successful and failed IT project? In fact, specific IT projects are often limited to being assessed and followed up only against three parameters: time, budget and results, but fail to follow up on the expected business benefit that may affect the impact targets (impact targets are the objectives that specify the effect of the project expected to give). If the follow-up is not implemented, an uncertainty is created and the expected effects that IT projects will generate are lost. Another factor in the problem of previous research in IT projects has been found in the perspective of the user. Those who run and manage IT projects must take into account the user's real IT system challenges to optimize the usage. Looking at the specific ease of use of system implementation, the existing literature indicates that it is the biggest challenge in IT projects. Users can resist using the system, which can cause more problems than that the IT project's performance goals are not achieved. Many reasons and factors for failed IT projects are not yet identified. The purpose of the study is to identify success factors and obstacles to the effective deployment and use of a new product management system within Fashion Retail. The study has been conducted as a qualitative study where a Fashion Retail Company was studied. The Company is considered relevant to the study as they currently carry out one of the largest IT investments in recent years. The Company will introduce a new product management system for two different concepts. The study results in three concrete success factors as well as an identified area where obstacles arise. Three success factors: • The project management strategy Practical Project Management (PPS) Parallel with a change-friendly climate, creates an optimistic view of the introduction of the Product Management System, as well as releasing time to the project manager to eliminate any obstacles along the way. • Having users of the Product Management System in most phases through IT projects enhances and optimizes user-friendliness. • Let the supplier be seen and treated as a participant in the projects, it can free up time and improving communication between customer and supplier. Area of Obstacles: An important but out-priority activity in IT projects (mostly due to lack of time) is to follow up and learn between projects as project managers. Here you lose important information and knowledge. How to identify success if follow-up does not happen? In an industry like Fashion Retail, characterized by major seasonal variations, high availability and external factors such as environmental and social responsibility, you depend on IT to share the information. If follow-up is more frequent and carefully, IT projects can be streamlined on time, but also economically with routines and the right actors.

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Feist, Ellen. "Cascading Loop Creation : a case study of how digitalisation brings fashion retail product service systems, business partners, and customers together". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26405.

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Background – Circular economy (CE) is gaining more and more importance in research, based on the great desire to change the linear fashion economy to a circular. A Product Service System (PSS) can contribute to the achievement of CE, as PSSs, such as take-back or repair services, bring back the garments to the fashion retail company into the CE. Regarding, closed-loop goals have been created from which the third goal needs to be recently achieved by the fashion industry. Closed-Loop Goal 3 deals with the cascading flow of garments, which sends a garment into multiple usage loops. To accomplish the cascading garment flow, this method connects several PSSs to close the loop, and fewer garments end in landfill. To achieve that, the involvement of customers and business partners is essential as they are purchasing and repatriating garments and materials into the cascading loops. Purpose – The research purpose is to offer new knowledge regarding how fashion retailers can implement cascading loop systems in the textile Closed-Loop Supply Chain (CLSC) and narrow the research gap of cascading loop creations. The study aims to investigate how to involve customers and business partners in PSSs through the digitalisation of cascading garment flow. By doing so, the cascading garment flow intends to achieve improved sustainable performance by allowing used garments to enter a cascading garment flow system. Methodology – This thesis is a single case study that has been conducted through an abductive approach. The research is built on different customer and business partner involvement theories and the triple bottom line theory. Semi-structured interviews have been conducted as primary data collection. Additionally, the data has been supplemented by secondary data in the form of company documents such as sustainability reports. Afterwards, the data has been analysed qualitatively by thematic analysis and by the SDG assessment tool. Findings – The results have shown that a mixture of smart service tools, stakeholder and customer communication can achieve customers and business partners' involvement in creating a cascading garment flow. Additionally, the findings offer an insight into the potential contribution of the SDG goal achievement, which is showing that the digitalised PSSs involving customers and business partners in the cascading flow can potentially obtain sustainable performance. Practical implications & Research limitations – The cascading garment flow as the Closed Loop Goal 3 in CE is still a relatively unexplored area. However, the implementation is essential for sustainable performance and development. Therefore, it is suggested that other issues within the cascading garment flow should be investigated. Additionally, this research was mainly districted by the smaller selection of literature of former research, which did not offer much support.

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Andréasson, Caroline y Anna Letica. "Kollaborativ Klädkonsumtion : En studie med inriktning på klädkonsumenters inställning till klädbibliotek". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14676.

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Klädkonsumenter spelar en aktiv roll i konsumtionsutvecklingen och besitter en kraft att förändra klädkonsumtionen. Över tid har olika motreaktioner till dagens klädkonsumtion etablerats och Product-Service Systems (PSS) erbjuder alternativa konsumtionsmöjligheter. Under PSS faller kollaborativ klädkonsumtion och klädbibliotek, som syftar på byte av ägarskap eller delat ägarskap av modeprodukter. I studien presenteras Consumer Culture Theory (CCT) som riktar sig mot dynamiken i kulturella och sociala synpunkter. CCT används som teori för att identifiera kopplingar till PSS-perspektiv och huruvida klädbibliotek kan utvecklas till en bredare konsumtionskultur. Syftet med studien är att undersöka inställningen hos yngre kvinnliga klädkonsumenter till att använda klädbibliotek, genom att titta på kulturella påverkande faktorer. Genom kvalitativa semistrukturerade intervjuer visar resultat på att interna och externa kulturella faktorer bidrar till ökad medvetenhet inom hållbarhet. Allt fler klädkonsumenter förespråkar hållbara konsumtionsalternativ, vilket innebär att klädbibliotek kan få en ökad spridning.
Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.

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Gehrold, Tatjana Sophie. "A THEORETICAL FRAMEWORK FOR SUSTAINABLE PRODUCT DESIGN IN THE TEXTILE AND FASHION INDUSTRY : Based on Ted’s 10 & UN Sustainable Development Goals". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23515.

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Purpose The purpose of this thesis is to develop a theoretical framework for sustainable product design, targeting aesthetic design elements, as part of product development by applying the Ted’s 10 methodology for textile environment and the UN Sustainable Development Goals. Design/Methodology/approach The thesis follows a deductive and inductive multi – method approach. A systematic literature review gives insights into existing literature on product design; the interviews with two experts evaluate the theoretical framework based on the UN Sustainable Development Goals and the implications and applicability of findings in practice. Findings It is found that, in comparison to the UN Sustainable Development Goals, the aesthetic design elements in product design from literature have no clear guidelines to restrict environmentally unsustainable practices/ decisions, apart from EU regulations. The theoretical framework, which is built on these gaps by applying the Ted’s 10 design methodology, shows suggestions concerning the aesthetic design elements, which have the possibility to reduce the need to consume, chemical impact, waste, and energy and water consumption. Two expert interviews validate the theoretical framework and discuss implications and applicability. Originality/value It is stated that product design, especially the aesthetic design elements, have a major impact on the environmental sustainability of the final product. Therefore, decision making regarding these elements have the potential to greatly reduce the environmental impact. Moreover, the analysis of the Ted’s 10 may contribute to the realization of several UN Sustainable Development Goals. It could communicate the positive environmental impact textile and fashion designers and businesses can have when applying the Ted’s 10.

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Mastelini, Fabíola. "Desenho de moda hoje: principais opções a serem aplicadas ao processo de desenvolvimento do produto". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-16082016-153545/.

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A indústria têxtil brasileira emprega diferentes tipos e processos de design de moda. Nesse contexto, o objetivo deste trabalho é demonstrar e analisar alguns dos seus principais tipos e processos. Desse modo, pretende-se esclarecer como esse design traz benefícios ao desenvolvimento do produto de moda; benefício que redunda num melhor aproveitamento dos aspectos financeiros e produtivos da indústria. Pretende-se ainda, apontar o uso e as aplicabilidades desses desenhos, como ferramentas que aprimoram o processo criativo e sua comunicação, ao exibir formas e materiais, combinações de cores, estampas e peças prontas, com o intuito de diminuir o tempo de criação, contribuir na finalização e comercialização do produto de moda. Para tanto, buscou-se pesquisar a literatura sobre o assunto com fundamentação teórica para a realização de uma pesquisa de campo
The Brazilian textile industry employs different types and fashion design processes. In this context, the aim of this study is to demonstrate and analyze some of the main types and processes. Thus, it is intended to clarify how this design is beneficial to the development of fashion products; benefit which results in better utilization of financial aspects and productive industry. It is also intended, to point the use and applicability of these drawings as tools that enhance the creative process and its communication, to display forms and materials, combinations of colors, patterns and finished parts, in order to decrease the time of creation, contribute to the completion and sale of the fashion product. To this end, we sought to investigate the literature on the subject with theoretical foundation for conducting a field survey

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Eriksson, Maria y Malin Karlsson. "The Garment Export Boom : An analysis of Swedish exports of ready-made clothing". Thesis, Jönköping University, JIBS, Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1205.

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This essay is investigating the increasing Swedish garment export during the period 1997-2003. Despite a long-lasting national production decrease and stronger global competition Swedish designed clothing are exported at higher rates than ever. The hypothesis that this increase is due to increased trade and changed production stage specialization is investigated.

The theory used to investigate this is basic trade theory including Hecksher-Olin and New Trade theory with a focus on comparative advantage and specialization. This is completed with production theory that is particularly relevant for the garment industry: product and price competition, fashion cycles and vertical specialization.

Trade, production and labor data is analyzed according to this and the main results are based on the unit price development: exports had a much higher growth in unit prices than imports. This is indicating that Sweden has a revealed comparative advantage in capital intensive production stages, a fact further supported by high education levels and high production value per worker. The industry has chosen to focus on product competition rather than price competition and has managed to shorten its product cycles in order to better exploit the fashion

cycles. In some garment groups the image is more complex and one of the main theories of a design heavy garment such as jeans being the core of the success is revised. The export success is to a large extent due to an increasing specialization in the industry’s strong areas.

Den här uppsatsen undersöker tillväxten av Sveriges export i klädindustrin från 1997-2003. Trots att Sveriges klädproduktion har minskat i flera år och globalisationen tränger sig på så går svenska design plagg på högexport. Vår hypothes är att ökningen härstammar från ökad handel och specialisering i produktionsleden.

Teorier vi har använt för att undersöka fenomenet är grundläggande

handelsteorier så som Hecksher-Ohlin och New trade theory med fokus på

komperativa fördelar och specalisation. Vi har valt att komplettera med produktions theorier som vi känner är relevanta för klädindustrin: produkt och pris konkurrens, mode cykler och vertikal specialisering.

Handels-, produktions- och arbetskrafts- statistik har analyserats och

huvudresultaten är baserade på utvecklingen av enhetspris: exporten har en högre tillväxt i enhetspris än importen. Detta indikerar att Sverige har en uppenbar komperativ fördel i de kapitalintensiva produktionsleden, detta bekräftas ytterligare genom höga utbildningsnivåer och en hög produktion per arbetare. Den svenska klädindustrin har valt att fokusera mer på produktkonkurrens än priskonkurrens, den har också lyckats med att minska sina produktions cykler för att unyttja marknaden bättre. I en del grupper är bilden mer komplex och en av våra huvudteorier var att jeans stod för stora delar av exportsuccen, denna teori fick vi dock avfärda. Vad vi kom fram till var att stora delar av exportsucceen kommer ifrån en ökning av specialiseringen.

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Sczyka, Jana. "Circular business models in the fashion industry: A consumer perspective on renting everyday clothes". Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413325.

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This study identifies enabling factors for a circular business model that focuses on use-oriented services in the fashion industry. The objective is to provide an overview of the possibilities of use-oriented services for sustainability and to determine motives for renting everyday clothes from a consumer perspective.The clothing industry is one of the most polluting and unsustainable business industries (Leal Filho et al., 2019). It starts to move towards the wider movement of circular economy and use-oriented service businesses, which some scholars see PSS as a sustainable business option due to its reduced environmental impact of economic activity (Baines et al., 2007). With the concept being tested on less quality-focused fashion retailers, the concept's real strength can be slowly analyzed. This study focuses on incentives and obstacles for conscious consumers to participate in a fashion renting program as well as the possibilities for sustainability from a consumer perspective. A multidisciplinary literature review was conducted to get insights into the topics of sustainable business models, circular businesses in particular, and product service systems, especially in the fashion industry. Semi-structured interviews were used to collect empirical data that were analyzed and related to the concept of social practice theory. The results show that renting everyday garments appears as a new concept that has not been considered yet. There is a general interest in renting special occasion clothes. Identified obstacles are the own lack of interest in fashion styles, no need for new clothes, quality, as well as logistic and transportation concerns.Sustainability was an overall important aspect for all respondents and, therefore, the concept of renting was mainly discussed in the sense of providing a sustainable purpose. Participants agreed that the business model could contribute to sustainability when the lifetime of garments is significantly extended. However, they questioned if renting can really decouple economic success from material consumption.

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Mets, Josephine y Cilla Niklasson. "Design & Kreativitet : och omvärldens orimliga krav". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19624.

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In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have abandoned the seasons completely. Media has put attentionon the speed that the fashion industry is moving in now and asks whether we can expect it toimplode?The purpose of the thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e. the everdecreasing life span of products and consumers becoming increasingly savvy, amongst manyother factors. It also attempts to determine whether what the media is broadcasting isconsistent with how designers experience the evolution of the clothing industry in this area orthe world.This study is conducted using a qualitative research method with a deductive approach. Basedon the theories collected empirics were formed relating to the subject. The empirics werecreated through qualitative interviews conducted with respondents from four differentcompanies. The companies and the respondents have been chosen with a non-probableselection in order to obtain varied and relevant empirics. The data gathered from theseinterviews was then analyzed and compared to the chosen theory to ascertain patterns ofsimilarities or dissimilarities.The drawn conclusion is that the creativity suffers on account of many different factors, forexample; stress, organizational structure, freedom within the organization and sales. Theworry that has been expressed in the media is justified and the workload has partly increased.The study also showed that the designers wanted to follow their own path but had to considerthe consumer’s wishes and the demands of the company.
Program: Textilekonomutbildningen

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41

Park, Jihye. "The effect of product presentation on mood, perceived risk, and apparel purchase intention in Internet apparel shopping". Columbus, OH : Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1038861983.

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Thesis (Ph. D.)--Ohio State University, 2002.
Title from first page of PDF file. Document formatted into pages; contains xvi, 189 p.: ill. Includes abstract and vita. Advisors: Sharron J. Lennon and Leslie Stehl, Dept. of Consumer and Textile Sciences. Includes bibliographical references (p. 150-161).

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42

DE, SIMAS MARTINS MIGUEL. "Package+Body". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18040.

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To explore the potential of packaging design structures in menswear. While packaging design and fashion design are two distinctively different fields,their methodologies are distinctively similar.To compare packaging and garment design is therefore to compare their development process and purpose in terms of structure, material, color and print, as well as aspects concerning production and marketing. Both fields aim to create designs that are functional as well as aesthetically pleasing within their particular context; the fundamental contextual difference being that packaging is conceived for a product and garments conceived for a body. Focusing on structure, both packaging and fashion design may use product templates to facilitate mass production. In fashion design these templates are called construction patterns; in packaging design templates are called packaging nets or development nets. Both construction patterns and packaging nets are 2-d structures that gain a three dimensional form according to a construction system, e.g. constructing a box from a flat element using folding techniques. For this bachelor degree work the aim is to explore the potential of packaging design structures in menswear. The result is a lineup of outfits generated by the adoption of packaging nets as construction patterns for garments. Since the outfits are created using packaging design principles and methods, they challenge the contextual distinction both between garment and packaging, and between body and product. By considering garments as packaging for the body, the collection blurs the line between fashion design and packaging design. I believe that the intersection of these two branches of design allows us not only to discover new forms of expression and construction, but also to gain a new perspective on fashion design practice. In addition to structural properties, by also considering the graphic aspect of packaging design, this collection highlights the importance of product differentiation and thus serves as a starting point for future fashion experiments with product branding.
Program: Fashion Design

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43

Andersson, Emelie, Moa Wallén y Victoria Zetterström. "Möjligheter och utmaningar med cirkulär ekonomi : en fallstudie om hur ett fast fashion-företag arbetar med cirkulär ekonomi". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26628.

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Det är ingen hemlighet att textilindustrin står för en stor del av världens koldioxidutsläpp. Majoriteten av företagen i dagens modeindustri arbetar efter linjära affärsmodeller som bygger på en slit-och-släng-mentalitet där en stor del av textilier hamnar till deponi. Ett segment inom mode som har blivit kritiserat för sitt bidrag till ökad konsumtion, en ökad slit-och-släng-mentalitet och stora mängder av textilavfall är fast fashion. För att en förändring ska ske krävs arbete som omfattar hållbarhet och cirkularitet. Ett sätt för modeföretagen att arbeta med detta och gå mot en cirkulär ekonomi är genom att påverka arbetssättet i produktlivscykelns olika steg. Den här studien syftar till att att undersöka i vilken utsträckning cirkulär ekonomi förekommer i ett fast fashion-företags affärsmodell samt undersöka vilka möjligheter och utmaningar som kan uppstå i arbetet med cirkulär ekonomi. Detta besvarades med hjälp av datainsamling från semistrukturerade intervjuer och dokument i form av hållbarhetsredovisningar där ett utvalt svenskt fast fashion-företag undersöktes. I studien har verktyget Close The Loop och Circular Business Model Canvas använts för att kategorisera arbetssätt, möjligheter och utmaningar som framkommit i datainsamlingen. Resultatet visar vilka arbetssätt, möjligheter och utmaningar som finns inom specifika steg i produktlivscykeln. Det finns stora möjligheter för företaget och segmentet fast-fashion att integrera cirkulär ekonomi i sin affärsmodell samtidigt som det finns utmaningar. De delar i företagets affärsmodell som främjar en cirkulär ekonomi är värdeerbjudanden, kundrelationer, intäktströmmar, nyckelresurser, nyckelaktiviteter, nyckelpartners och kostnadsstruktur. De utmaningar som företaget främst upplever är kopplade till kundsegment och införningsfaktorer i form av externa aktörer. Studien bidrar vidare med kunskap och förståelse för vilka möjligheter och utmaningar som finns inom det specifika branschsegmentet fast fashion och funderar som underlag för företag att få inspiration om cirkulära arbetssätt.
There is no secret that the textile industry accounts for a large part of the world's carbon dioxide emissions. The majority of today's fashion industry works according to linear business models based on a wear-and-tear mentality where a large part of textiles ends up in landfill. A segment in fashion that has been criticized for its contribution to increased consumption, an increased wear-and-tear mentality and large amounts of textile waste is fast fashion. For a change to take place, work that includes sustainability and circularity is required. One way for fashion companies to work with this and move towards a circular economy is by influencing the working method in the various stages of the product life cycle. This study aims to investigate the extent to which circular economy occurs in a fast fashion company’s business model and to examine the opportunities and challenges that may arise in the work with circular economy. This was answered with the help of data collection from semi-structured interviews and documents in the form of sustainability reports where a selected Swedish fast fashion company was examined. In the study, Close The Loop and Circular Business Model Canvas were used to categorize working methods, opportunities and challenges that emerged in the data collection. The result shows the working methods, opportunities and challenges that exist within specific steps in the product life cycle. There are great opportunities for the company and the fast-fashion segment to integrate a circular economy into their business model while there also are some challenges. The parts of the company's business model that promote a circular economy are value propositions, customer relationships, revenue streams, key resources, key activities, key partners and cost structure. The challenges that the company mainly experiences are linked to customer segment and implementation factors in terms of external factors. The study further contributes with knowledge and understanding of the opportunities and challenges that exist in the specific industry segment fast fashion and considers as a basis for companies to get inspiration about circular working methods. The thesis is written in Swedish.

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44

Kostadinova, Mila Dimitrova y Natalie Embaye. "Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41220.

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Retail is shifting from physical shopping experience to a more online experience. However, the transition is not happening without pains and both consumers and companies alike face challenges when it comes to utilizing all the benefits that the flexibility brings. One of the biggest issues that the online fashion industry is facing, is product evaluation and the resulting high returns rate. Customers are unable to fully evaluate the products due to, for example, insufficient information, faulty information and the fact that size guides are not reliable, which are incentives for the customers to send the products back. Thus, the aim of this thesis is to investigate and determine what the key challenges that the online fashion companies face related to their most common product evaluation tools and what effects those challenges have on the companies. Further, this thesis evaluates how implementing an augmented reality tool, the Augment app would affect those challenges. Finally, this study investigates how implementing the Augment app would affect the Swedish online fashion retailers’ competitiveness. To answer these questions, a qualitative multi-case study was conducted with three Swedish online fashion retailers. Conducting an embedded multi-case study allowed for meaningful and generalizable findings as it allowed for both within-case analysis as well as cross-case analysis. The results of the study found that companies face challenges in regards to providing quality customer service, ensuring e-satisfaction as well as reducing the high percentage of customer product returns for the Swedish online retailers. Further, the study found that the Augment app could not automatically solve all of the challenges on its own. Rather, the Augment app would act as a complement to the current product evaluation tools and be a most welcome addition. Further, by implementing it, a company could build sustainable competitive advantage.

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45

Venkataraman, Suzanne Marie. "CAD graphics utilization in the design and marketing phases of textile/apparel product development". Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/41538.

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The purpose of this research was to identify the expertise of CAD graphics operators/managers in the design and marketing phases of textile/apparel product development. Additionally, the purposes were to determine the effect of CAD graphics on product development in the textile/apparel industry, and to identify future needs and uses of CAD graphics in the industry. A questionnaire was sent to 117 CAD graphics operators/managers. The results from the questionnaire were obtained through frequency and percentage distributions. The major findings of this study concluded that textile design and/or colorations and coloration of sketches were the major uses for CAD graphics systems. The shortening of response time of development of idea in design cycle was the major benefit of using a CAD graphics system. Future needs and wants were found to be mainly in the areas of better color control, matching and selection, better resolution in printing, and faster, larger printout capabilities.
Master of Science

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46

O'Brien, Erin A. "An Analysis of Designer Problem-Solving in Addressing Overconsumption of Clothing". Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1601029403307031.

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GUSTAVSSON, RIKARD y KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The background has been rooted in reality, taking in account the digital revolution, the assumption that traditional marketing is dead and current retail trends. The problem discussion has been based in an academic approach where the concept of business models has been elaborated, along with a presentation of the traditional marketing mix and criticism of its changing nature. The empirical data collection has been conducted through nine interviews, seven face-to-face interviews and two online interviews. The strategic retail model has been verified through an empirical study and a second stage of literature review. Conclusion In a market where the consumer empowerment has fundamentally affected the retail environment, and traditional marketing has lost its former importance, the issue regarding the future of retailing remains. It could therefore be assumed that the significance of the strategic retail model is high. By managing each constituent and consistently strive to achieve an integration of the consumer focus in the strategic retail model, the four constituents and translated underlying consumer understanding is unified.
Program: Master Programme in Fashion Management

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Jesus, Décio Vicentim de. "A gestão do conhecimento como ferramenta do processo dedesenvolvimento de produto de moda". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-22082016-172827/.

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Nas confecções (segmento produtivo com ênfase no campo dos negócios do vestuário de moda), os impactos mercadológicos determinam constantes revisões no processo de desenvolvimento de produto, fato de que resultam alterações nas áreas de produção, logística e vendas. As confecções de produtos de moda, sendo uma das indústrias criativas (organizações que tenham a criatividade como seu core-business), mobilizam, para o desenvolvimento de seus produtos, departamentos e pessoas, que trocam dados e informações necessários para atender às metas mercadológicas da organização. Essa interação desencadeia a aprendizagem, a colaboração e a construção de conhecimentos para futuras tomadas de decisões. O principal objetivo desse trabalho é o de investigar a natureza das informações utilizadas no planejamento de coleção (a etapa inicial do processo de desenvolvimento de produto) e observar se o conhecimento gerado durante o processo é armazenado, disseminado e utilizado como capital intelectual para a tomada de decisões a médio e longo prazos, supondo que a abordagem de questões estratégicas também esteja diretamente relacionada ao planejamento de coleção. Para atingir o objetivo geral deste trabalho, buscou-se: descrever o processo de desenvolvimento de moda; destacar a importância do planejamento de coleção; estudar a gestão do conhecimento, o planejamento estratégico e a economia criativa, que juntamente com os resultados do estudo de caso, são apresentados com a finalidade de retratar a realidade dessas indústrias
In clothing industry (productive segment with emphasis into the business of fashion clothing), the impacts and trends from the market result constant reviews in the product development process, resulting in changes in the areas of production, logistics and sales. The fashion clothing industry, as one of the most creative company (creativity as the basis in their core business), mobilize various department and people for achieving their product development, that make all of them to exchange a great number of data in order to meet the organization\'s marketing goals. This interaction process triggers learning, collaboration and knowledge building for future decision make. The objective of this study is to investigate the information´s essence used in the collection planning (the initial stage of the product development process) and check if the knowledge generated during this process is duly stored, disseminated and used as intellectual capital for the decision make under medium and long terms, assuming that the approach of strategic issues is also directly related to the collection planning. In order to achieve the aim of this study, we tried to describe the process of fashion development, to highlight the importance of the planning process of the collection, to study the knowledge management, the strategic planning and the creative economy, which joined with the results of the case study are presented in order to portray the reality of these industries

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Berton, Tamissa Juliana Barreto [UNESP]. "Coberturas de cabeça: diretrizes projetuais para o desenvolvimento de produtos - o caso de chapéus, bonés, gorros e viseiras das indústrias da cidade de Apucarana-PR". Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/143054.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Coberturas de cabeça como chapéus, bonés, boinas, entre outros, além de serem acessórios que possuem a função de proteger são itens que compõem e valorizam uma composição de Moda. Embora seu uso no Brasil não seja tão cotidiano como em outras partes do mundo, existe, na atualidade, um aumento na procura de tais acessórios de moda, e por consequência um significativo aumento da produção pelas indústrias, notadamente na região de Apucarana/PR, que conta com um núcleo de indústrias especializadas na confecção de bonés e demais coberturas de cabeça semelhantes. Apesar da pertinência destes elementos para o vestuário, para o Design e para a Moda, não são encontrados muitos registros sobre estas peças, impulsionando o interesse em realizar alguma contribuição para este ramo. O objetivo predominante deste trabalho consiste em compreender as características da concepção e processo produtivo das coberturas de cabeça, visando estabelecer orientações, baseadas em conceitos de Design e de Moda, para o seu desenvolvimento em indústrias. Inicialmente, a pesquisa conta com uma breve investigação sobre a história dos acessórios de cabeça, estabelecendo definições das funções do Design atreladas a estes elementos. Em seguida, averiguou-se os estilos de chapéus, bonés, boinas e gorros produzidos e utilizados atualmente. Doravante, há um afilamento por itens produzidos pelas indústrias de confecção, relatando suas propriedades. Aborda-se neste contexto também diretrizes projetuais de desenvolvimento de produto de Moda e acessórios em geral, além de uma metodologia de confecção do vestuário. Para atingir o conhecimento que propicia elaborar os direcionamentos pretendidos, busca-se observar empresas do ramo e realizar entrevistas com responsáveis pelo desenvolvimento do produto. Contudo, percebe-se que o processo de construção das coberturas de cabeça são adequadas, porém a concepção e elaboração do produto não possui um direcionamento específico, sendo que cada um desenvolve de uma maneira, havendo assim lacunas que obstruem o resultado final. Dessa forma, estabeleceu-se orientações a fim de conduzir os profissionais que desempenham a função de conceber e desenvolver coberturas de cabeça, embora ainda necessitem ser implementadas e aplicadas, os direcionamentos foram embasados na realidade industrial.
Head coverings such as hats, caps, berets, among others, and are accessories that have the function of protecting are items that make up a composition and value of fashion. Although its use in Brazil is not as everyday as in other parts of the world, there is, at present, an increase in demand for such fashion accessories, and consequently a significant increase in production by industries, notably in the area of Apucarana/PR, which has a core of specialized industries in the production of caps and other similar head coverings. Despite the relevance of these elements for clothing, for the Design and the Fashion, not many records are on these parts, driving the interest in making a contribution to this branch. The predominant objective of this work is to understand the characteristics of the design and production process of head coverings, to establish guidelines based on concepts of Design and Fashion, for their developing industries. Initially, the research has a brief research on the history of headwear, establishing definitions of the functions of design tied to these elements. Then examined whether the styles of hats, caps, berets and caps produced and used today. From now on, there is a thinning of industrial items, reporting their properties. Addresses in the context also projective guidelines for product development and fashion accessories in general, as well as a methodology of garment making. To attain knowledge that provides elaborate the desired directions, search observe branch companies and conduct interviews with responsible delo product development. However, it is clear that the process of construction of the head covers are quite adequate, but the design and preparation of the product does not have a specific direction, each of which develops and manner, so there gaps that hinder the final result. Thus, we established guidelines in order to drive the professionals who perform the function of designing and developing head coverings, although still need to be implemented and applied, the directions were based in industrial reality.

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Chou, Jen-Chun y 鄒仁淳. "Research of Fashion Technology Acceptance – Comparing between Hedonic product and Utilitarian product". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03125149765341629899.

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博士
國立臺灣科技大學
資訊管理系
97
In the realm of popular consumer electronics technology product, it is important for companies’ managers to realize consumers’ perceptions that can potentially sway the process of choosing and purchasing decision. The increasing prevalence of aesthetically charming consumer electronics implies that aesthetics of product is becoming one of vital acceptance determinants. The technology acceptance model (TAM) represents an important theoretical contribution toward understanding user perceptions of information technology, but TAM doesn’t account for product aesthetics in the adoption and utilization of these products. This research regards these products as fashion technology and tries to know what visions people expect from use of fashion technology, how intuitive is the product for usage, and how perceptive is the product for a user. Therefore, this research extends the literature on fashion-based theory (fashion theory, aesthetics, need for uniqueness theory, and brand attachment) and technology-based theory (TAM, and innovation diffusion theory) to integrate the emotional, aesthetic, and functional conceptions into the fashion technology acceptance model (FTAM). However, fashion technology involves several categories of product so that this study concisely classifies fashion technology into hedonic and utilitarian products. Through empirical study, this proposed model is tested with a structural equation modeling approach. This study sampled 304 complete responses via Internet surveying from active participants on consumer electronics related forums in Taiwan. Results indicate that brand attachment is a stronger antecedent of functional and aesthetic facets, and aesthetic facet (beauty and pleasure) is the vital determinant to acceptance intention, and uniqueness has moderated effect between appearance beauty to intention to use fashion technology. Not both perceived usefulness and perceived ease of use have direct impact but still positively correlating to acceptance intention both in hedonic and utilitarian products. This study also finds that consumers will have some different conceptions of FTAM between hedonic and utilitarian-oriented fashion technology and that different groups of technological innovation (early adopters, major adopters, and late adopters) will vary in their conceptions of the proposed model. Finally, implications, limitations and future researches of the research are discussed.

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