Tesis: "Grand Hotel"

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Alves, João Miguel Crespim. "Grand Hotel do Vimeiro". Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2015. http://hdl.handle.net/10400.5/10518.

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2

Seger, Cordula. "Grand Hotel : Schauplatz der Literatur /". Köln : Böhlau Verl, 2005. http://catalogue.bnf.fr/ark:/12148/cb40038870d.

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3

Spencer, Malorie Isabell. "The Zweigesque in Wes Anderson's “The Grand Budapest Hotel”". Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1530524658444488.

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4

Svobodová, Silvie. "Návrh na zlepšení organizace práce v Grand Hotelu Brno". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376764.

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The diploma thesis deals with project, how to get better organization of work in Grandhotel Brno. There are specified basic terms bear on organization of work, managing of hotel bussines. This diploma thesis points to the absence in organization of work from a view of the employers of Grandhotel Brno, which eventuated from the questionaires and it contains the plan how to get the organization better.

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5

Söderström, Robert y Emma Car. "Att återuppstå i rådande upplevelseekonomi : En studie av Grand Hotel i Gävle". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18194.

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Syfte: Denna studie syftar till att öka förståelsen för hur ett nytt företag kan påbörja sin marknadsföring i sociala medier samt bidra till innovationsspridning. Sociala medier är något som på senare tid har växt kraftigt och potentialen för företags marknadsföring är stora. Metod: Vår studie utgår från en abduktiv kvalitativ metod. Empiriska data har samlats in genom ostrukturerade intervjuer som sedan har analyserats. Resultat och slutsats: Hotellindustrin i Gävle upplever idag en hård konkurrens. Flera hotell konkurrerar om samma antal kunder som tidigare. Detta ställer stora krav på att hotellen skapar en unik upplevelse som får kunder att återkomma. Genom att Elite Grand Hotel är nystartat i Gävle är det svårt i dagsläget att se ett konkret resultat av deras ansträngningar att differentiera sig. Förslag till fortsatt forskning: Då Elite Grand Hotel är nystartat finns det stora möjligheter till fortsatt forskning. Vi anser att en undersökning av genomslagskraften i olika sociala medier beroende på segment kan vara värt att vidare studera. Detta för att se hur en optimering marknadsföringen för den valda målgruppen skulle kunna gå till. Vidare anser vi att en studie av företags relationsbyggande genom sin marknadsföring är intressant. Detta eftersom vår studie visar att relationer har stor betydelse inom upplevelsindustrin, samt att relationer har en stor inverkan på hur vi som individer reagerar på positiv och negativ information gällande företag vi är lojala mot. Studiens bidrag: Ge företag en möjlighet att upptäcka nya kanaler att marknadsföra sig i samt motivera företag som känner en osäkerhet mot sociala medier samt en innovationsspridning om koncepten.
Aim: This paper aims to increase the understanding of how a new company can initiate their marketing in social media and to spread the innovation. Social media is something that lately has grown rapidly and the potential for marketing is great. Method: The paper uses an abductive qualitative method. Empirical data were collected through unstructured interviews, which were then analyzed. The theory is divided according to the marketing mix with the seven p´s and classical marketing theories. Result and Conclusions: The hotel-industry in Gävle is currently experiencing though competition. Several hotels are competing for the same customers. This demands that the hotels create a unique experience that makes the customer return. Because Elite Grand Hotel just recently opened in Gävle makes it difficult to see a concrete result of their efforts in differentiating themself. Suggestions for future research: Because Elite Grand Hotel is newly established, there are great opportunities for further research. We believe that an examination of the impact of various social media depending on the segment may be worth further study. This is to see how an optimization for the selected target group could work. Furthermore, we believe that a study of corporate relationship building through its marketing is interesting. This is because our study shows that relationships are important in experience economy, and that relationships have a big impact on how we as individuals react to positive and negative information regarding the company we are loyal to. Contribution of the thesis: Give businesses an opportunity to discover new marketing channels and motivate business that feel uncertain about social media and spreading the innovation around the concepts.

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6

Vavřina, Lukáš. "Hotel". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-372324.

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The diploma thesis deals with designing newly built hotel with restaurant in the village Pasohlávky. Hotel is detached building. Hotel is located at parcel no. 3163/364, Mušov territory. This is a two above-ground floor with partial basement building. Supporting, peripheral and partition walls are designed from ceramic blocks POROTHERM in the upper floors of reinforced concrete wall and column. The building is based on foundation slab and strips. Hotel is roofed with a flat roof. In 1.PP is garage. In 1.NP is hotel rooms and restaurant with kitchen. In 2.NP is only hotel rooms.

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7

Sverdlin, Oleg. "Affect of incentives on motivation of hotel workers a case study of the Grand Hotel Europe, St. Petersburg, Russia /". Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998sverdlino.pdf.

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8

Jaruphongsa, Paisit. "Motivational preferences of hospitality workers a study of the Grand Garden Hotel, Sungai Kolok, Narathiwat, Thailand /". Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998jaruphongsap.pdf.

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9

Bunzel, Dirk. "Real numbers, imaginary guests, and fantastic experiences : the Grand Seaside Hotel and the discursive construction of customer service". Thesis, View thesis, 2000. http://handle.uws.edu.au:8081/1959.7/27816.

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Based on a fourteen-month period of ethnographic research conducted in an Australian Coastal hotel, this thesis explores the issues of management in a flexible organization. Using a textual approach to the study of organizations, the thesis focusses on the customer service discourse, its constituents, and the processes of its symbolic (re-) production in the hotel studied. Using a variety of textual data-among them academic publications from authors as diverse as Foucault, Clegg, Haugaard, Ritzer and Castoriadis; various forms of fieldnotes; and detailed descriptions of ritual and ceremonial events - the thesis not only provides a vivid account of organizational life at the hotel, it also identifies aspects of the latter such as meetings, training and reward programmes, and customer response schemes, as disciplinary technologies applied to govern both employees and customers. Extending the considerations about the disciplinary qualities of the customer service discourse and linking them with the issues of new forms of control as recently debated in the larger field of organization studies, the thesis will identify the processes of imagination, normalization, and subjugation as central to the establishment of a new management doctrine: corporate culturism. This discussion will also reveal the essentially hybrid nature of control under this new doctrine and it will expose the process of managing meaning as fundamental to its constitution and endurance. Respectively, the thesis will identify the hotel studied as an organization that thrives on corporate culturism. As the thesis represents a contribution to the field of (organizational) ethnography, it will - by recurrently reflecting on some of the contemporary debates in the field- implicitly address status and practicability of empirical (ethnographic) research in a postmodern world.

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10

Bunzel, Dirk. "Real numbers, imaginary guests, and fantastic experiences : the Grand Seaside Hotel and the discursive construction of customer service /". View thesis, 2000. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20031121.101443/index.html.

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Thesis (PhD) -- University of Western Sydney, 2000.
Includes index. "November 2000" "Submitted in fulfillment of the requirements for the degree, Doctor of Philosophy, University of Western Sydney" Bibliography: leaves 321- 345.

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11

Aquino, Denise Marciano de. "As mulheres da capa:uma análise semiótica de traços, cores e performances ilustrados na revista feminina Grande Hotel em finais da década de 40". Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/4368.

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The "body" transcends its material condition of existence, marks, designs and shows a being staying in a world shaped by realities which make it tactile, albeit subjective, vibrating, and at the same time encased in standards. Volatile, even if you want it to be everlasting. These realities are embroidered by ideals of beauty, which converge into aesthetic standards that are persistently. Which are the Processes that reflect the representation of a "body" that is considered ideal? The initial hypothesis is that the media aimed at female audiences defile / is contaminated by aesthetic standards of beauty woven into a kaleidoscope in which cultural practices embroider a mosaic bio-political and socio-cultural.It is worth remembering that when I consider the female audience, I assume that the "beauty" is often related to it. In this study, therefore, I believe that women's magazines are an important source to investigate the question posed: by means of linguistic and visual resources this media establishes a will and a duty to be "beautiful." The female reader has access to a kind of knowledge and power that can be incorporated to make her "beautiful", sanctioned by the society and the public for whom it is aimed. The magazine that introduced the photo-story in Brazil will be analyzed in this study: it is the Grand Hotel, whose weekly editions circulated between 1947 and 1980.Covers published in its first year of service are being analyzed; a kind of "artistic work", they are drawn by hand and function as an identification of the journal. The choice of this analysis material is due to the cultural ideology of the late 40'sThe analysis is grounded in a proposal which, in addition to a system of signs, the culture is understood as a light of traditional theories of communication and arts magazines and translated into a new dimension of knowledge - which considers the need for a change of fields and methods of application .This research focuses on how a media production is related to cultural series, redesigning and distributing porous and non-orthogonal forms of beliefs, values and ways of life, exchanging cross bordering translations whose threads I intend to investigate. This work is based therefore on theoretical aspects of communication and the arts (especially in the semiotic work of the Slavic extraction, among which, Tynianov, Lotman and others). Three chapters compose the dissertation: the first chapter checks cases in which the contamination between codes, sets and languages inscribed in bodies (considered ideal) embroidered in a double subjectivity in which the natural and cultural are intertwined. Chapter 2 covers "printed aesthetic universes" it deals with the emergence of the magazine, relating this media with an aesthetic language of the universe. The proposed analysis of the corpus are developed in Chapter 3. Some final remarks close the paper, and opportunities for future research in the area are also highlighted
O corpo transcende sua condição material de existência; marca, projeta e mostra um ser e um estar no mundo, moldado por realidades que o tornam tátil, ainda que subjetivo; vibrátil, e ao mesmo tempo enclausurado em padrões. Volátil, mesmo que se queira perene. Essas realidades são bordadas por ideais de beleza, que confluem em padrões estéticos insistentemente perseguidos. Que processos traduzem a representação de um corpo considerado ideal? Este é o problema central desta dissertação. A hipótese inicial é a de que a mídia voltada ao público feminino contamina/ é contaminada por padrões estéticos de beleza tecidos num caleidoscópio em que práticas culturais bordam um mosaico bio-político-cultural. Vale lembrar que, quando considero o público feminino, parto do pressuposto de que a beleza é frequentemente relacionada a ele. Nesta pesquisa, pois, considero que as revistas femininas constituem um lugar importante para investigar a questão proposta: por meio de recursos linguísticos e visuais, esta mídia instaura um querer e um dever ser bonita . A leitora tem acesso a um saber e a um poder passíveis de serem incorporados para fazê-la bonita , sancionados pela sociedade e também pelo público a que se dirige. A revista que introduziu no Brasil a fotonovela será analisada nesta pesquisa: trata-se da Grande Hotel, cujas edições semanais circularam entre 1947 e 1980. São analisadas capas publicadas em seu primeiro ano de circulação; espécie de obra artística , são desenhadas à mão e funcionam como identificação do periódico. A escolha por este material de análise se deve à ideologia cultural de finais dos anos 40. A análise se embasa em uma proposta na qual, para além de um sistema de signos, a cultura é compreendida à luz de teorias tradicionais da comunicação e das artes revistas e traduzidas para uma nova dimensão de conhecimento na qual se considera a necessidade de alteração de campos e métodos de aplicação. Esta pesquisa se debruça sobre o modo como uma produção midiática se relaciona com séries culturais, redesenhando e distribuindo formas porosas e não-ortogonais de crenças, valores e modos de vida, intercambiando traduções interfronteiriças cujos encadeamentos investigo. Este trabalho se fundamenta, pois, em vertentes teóricas da comunicação e das artes (principalmente em filiação a trabalhos semióticos de extração eslava, dentre os quais, Tynianov, Lotman e outros). Três capítulos compõem a dissertação: o capítulo inicial verifica processos em que a contaminação entre códigos, séries e linguagens inscrevem em corpos (considerados ideais) subjetividades bordadas num duplo em que o natural e o cultural se entrelaçam. O capítulo 2 aborda universos estéticos impressos : trata do surgimento da revista, relacionando esta mídia com linguagens do universo estético. As análises do corpus proposto são desenvolvidas no capítulo 3. Algumas considerações finais encerram a dissertação, e também são apontadas possibilidades de pesquisas futuras na área

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12

Read, Madeleine Erica. "Misrepresenting the Shoah in American Film". BYU ScholarsArchive, 2017. https://scholarsarchive.byu.edu/etd/7214.

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How should we, Americans, confront our complicity in reproducing the Shoah? For complicit we are, if consumerism is any metric: Steven Spielberg<'>s 1993 film Schindler<'>s List had grossed $321 million as of 2012; more than 40 million people have made the pilgrimage to the sacred US Holocaust Museum; at last count, The Diary of Anne Frank had sold 30 million copies. These numbers are stale staples in the debate over the ethics of Shoah representation, of course, but they bear out the skepticism of critics who have questioned American Holocaust consumer culture. And consumerism is only the first of many such ethical quandaries, which include how to deal with the trauma that audiences experience upon viewing Holocaust films and what happens when secondary witnesses overidentify with Holocaust victims.This paper takes up an unusual form of Holocaust art: misrepresentative film. I discuss two films, Quentin Tarantino<'>s Inglourious Basterds and Wes Anderson<'>s The Grand Budapest Hotel, to argue that intentional misrepresentations not only call attention to the pitfalls of traditional representation but also encourage audiences to work through the transhistorical trauma of the Shoah. Released in 2009, Tarantino<'>s was perhaps unique in cinema for its radical alteration of history, intended to give audiences the sheer pleasure of seeing the Nazi regime go up, literally, in flames. Though the film is undoubtedly a revenge fantasy that, using Dominick LaCapra<'>s terms, embodies <"e>acting out€ in response to historical trauma, it does so by flipping the traditional narrative: unlike most depictions of the Shoah, it complicates the victim-perpetrator binary, identifies audiences with the transgressors, and constantly calls attention to its own fictionality. Movies like The Grand Budapest Hotel are evidence that Tarantino really did shatter the constraints of the genre. Basterds certainly makes no effort toward historical accuracy, but since its appeal depends on the audience<'>s awareness of its inaccuracies, Tarantino is still elbow-deep in real history. Anderson is not. Budapest is a troubled film, haunted by invasions, wars, arrests, and displays of arbitrary power, many of which recall the Third Reich. The function of these ominous forces, however, is not to offer commentary on the Shoah but simply to recreate the illusory world of Stefan Zweig, on whose writings it was based. In producing a movie about Nazi-occupied Europe in which the troubles of the period are relegated mostly to the background, Anderson furthers the deconstruction of the Holocaust film genre, raising the possibility that such films can be historically serious without being bound by restrictive rules.

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13

Alm, Tobias. "Energieffektivisering av Saltsjöbaden Grand Hotell". Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-329305.

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In a hotel building there are many processes which consume energy, such as lightning and drive fan motor in the ventilation system. These processes needs supplied with electricity. The building is a big consumer of heat. The heating system is supplied with heat pumps and oil. The consumption of electricity is about 1700 MWh and 350 MWh of oil. This thesis affects an energy saving investigation for a hotel and the purpose is to find measures to reduce the energy consumption for this building. The method for the investigation consisted of three steps. First step was to establish how much energy the building consumes today. Second step was to find measures which could be implemented and the third was to calculate the energy saving potential for each measure. If all investigated measures will be implemented the Hotel could save up to 40 % energy. If only the economical and easy measures would be implemented the hotel could save 30 % energy. The easiest measure was to change some parameters in the control system so the oil burners did not go at all times. With that change and a change in the control system for ventilation to reduce the hours the ventilation are on gave reduced energy consumption with 20 %. The economical investments were converting one of the oil burners to an extra heat pump and to change all old lighting to a new LED-Lighting.

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Penha, Pamela Cristina da. "Revista Grande Hotel: afirmando e construindo valores - sua trajetória, fotonovelas e o feminismo (1975-1980)". Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/19826.

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Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
The object of study of this research is the changes through which the magazine Grande Hotel, focused the study from the effervescence of the feminist movement in Brazil in the 1970s. The focus of this work is the analysis and discussion about how women's magazines, constantly criticized by feminist movements, were important in the breakdown of paradigms by inserting in their pages issues discussed by feminism that was forged in Brazil in the period, bringing them to the fore, out of academic and political debates. Grande Hotel magazine, following the transformations that were provoked by the social movements, brought discussions about female sexuality, equality between men and women, and women's rights. We started the study through the magazine's trajectory to try to understand the changes that the magazine spent in its years of circulation. Later, we followed the analysis of the contents that approached the themes discussed by the feminist movements in Brazil, and finally we observed how the fotonovelas, a perennial element in the publication, expressed these themes and the changes arising from the context in which the journal was inserted
O objeto de estudo desta pesquisa são as mudanças pelas quais passou a revista Grande Hotel, concentrado o estudo a partir da efervescência das pautas do movimento feminista no Brasil nos anos 1970. O ponto central deste trabalho está na análise e discussão acerca de como revistas femininas, constantemente criticadas pelos movimentos feministas, constituíram importância na quebra dos paradigmas, ao inserirem em suas páginas questões discutidas pelo feminismo que se forjou no Brasil no período, trazendo-as à tona, para fora de debates acadêmicos e políticos. A revista Grande Hotel, acompanhando as transformações que estavam ocorrendo provocadas pelos movimentos sociais, trouxe discussões acerca da sexualidade feminina, da igualdade entre homens e mulheres e dos direitos das mulheres. Iniciamos o estudo através da trajetória da revista para buscar compreender as mudanças pelas quais a revista passou em seus anos de circulação. Posteriormente, seguimos na análise dos conteúdos que se aproximaram dos temas discutidos pelos movimentos feministas no Brasil e, por último, observamos como as fotonovelas, elemento perene na publicação, expressaram esses assuntos e as mudanças advindas do contexto no qual a revista esteve inserida

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15

Manayay, Gayoso Carlos Martín. "El clima laboral del hotel Gran Sipán de la ciudad de Chiclayo, 2015". Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2017. http://tesis.usat.edu.pe/handle/usat/1066.

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El talento humano es un factor neurálgico en las empresas de servicios, tales como las de restauración, hoteleras y turísticas, ya que trata directamente con los clientes, diferenciando y agregando valor en sus servicios y productos. En este contexto, las empresas hoteleras han descubierto la importancia de un buen clima laboral, pues con este se consigue un personal altamente motivado y comprometido, conllevando a un mejor desempeño de los colaboradores, y aportando, consiguientemente, al cumplimiento de los objetivos estratégicos de la empresa. Es así que la presente investigación cuantitativa tuvo como objetivo principal diagnosticar el clima laboral del Hotel Gran Sipán de la ciudad de Chiclayo, durante el periodo mayo y junio de 2015, con la finalidad de elaborar una propuesta de estrategias para mejorarlo; por lo cual se aplicó un cuestionario basado en la “Escala de opiniones de Clima Laboral CL-SPC”, de la psicóloga Sonia Palma Carrillo (2004), a los colaboradores del hotel, explorando el clima laboral mediante 38 proposiciones agrupadas en cinco dimensiones, siendo estas autorrealización, involucramiento laboral, supervisión, comunicación y condiciones laborales, considerando como opciones de respuesta para cada proposición cinco escalas, ninguna o nunca, poco, regular o algo, mucho y todo o siempre. De esta manera, en términos generales, se diagnosticó favorable el clima laboral percibido por los miembros de la organización.
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Avila, Astete Claudia Jesús y Terrones Lucerito del Pilar Fernández. "Imagen corporativa del Hotel Gran Sipán de tres estrellas de la ciudad de Chiclayo". Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2017. http://tesis.usat.edu.pe/handle/usat/942.

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La presente investigación tuvo como objetivo, analizar la imagen corporativa para el Hotel Gran Sipán de categoría tres estrellas en la ciudad de Chiclayo, durante el año 2015. Se empleó el tipo de investigación cualitativa, porque se deseó conocer lo que piensa la gente con respecto a un tema; se tomó una muestra, a criterio de los investigadores, de 11 trabajadores, 11 huéspedes y 5 personas del entorno del Hotel Gran Sipán, y para la recolección se utilizaron las técnicas de gabinete como fichas bibliográficas, textuales, resumen y comentarios; además como instrumentos de investigación se aplicaron una entrevista, cuestionarios y una guía de observación, en relación al procesamiento de datos fueron desarrollados mediante los programas computacionales word 2010, el cual sirvió para evidenciar y verificar correctamente los resultados, consecutivamente el análisis.
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17

Fernández, López Trinidad. "Gran Hotel Continental Temuco. Rehabilitación y ampliación de un monumento nacional en la IX Región". Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/130529.

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18

Tozoglu, Ahmet Erdem. "Grand Hotels In Major Cities Of Turkey, 1950-1980: An Evaluation Of Modern Architecture And Tourism". Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608662/index.pdf.

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This study aims to analyze the istanbul Hilton, the izmir Grand Efes and the Grand Ankara Hotels, which are owned by the Pension Fund, during the 1950-1980 period that witnessed the formation process of modern tourism and tourism architecture in Turkey. As the first five-star hotels of their cities, these buildings provide the possibility of tracing the social transformation processes at the second half of the 20th century beyond their architectural properties that reflect and affect the zeitgeist of the period. In this manner, besides the architectural formation of the buildings, this thesis also aims to examine the participation of the hotels in social life and the relations of architecture with the changing city life and tourism. Moreover, this thesis offers historical perspectives about tourism architecture, about which adequate researches have not been provided yet. Chronologically, the first chapter formulates a general introduction. The second chapter issues the 1950s&
#8217
Turkey and the istanbul Hilton Hotel. The third chapter issues the 1960s&
#8217
Turkey and the izmir Efes Hotel and the Grand Ankara Hotels. The fourth chapter examines the critique of tourism that developed in the 1970s&
#8217
social and political medium, and the last chapter is a general conclusion

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19

Donà, V. "Diagnostica e monitoraggio del degrado di manufatti ceramici di valore storico - artistico: la facciata del Grande Hotel Ausonia & Hungaria". Doctoral thesis, Università degli studi di Padova, 2011. http://hdl.handle.net/11577/3421683.

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This Ph.D. thesis reports on the results obtained by a research on the productive technology and the decay of glazed ceramic tiles (XX century), and on polymeric treatments employed for their restoration. The subject has been the ceramic tiles of the Grande Albergo Ausonia  Hungaria at the Lido of Venice; it is a unique example of Art Nouveau artwork because the decoration of its façade of 700 m2 was completely decorated with mono- and polychrome lead glazed tiles made by the local pottery master Luigi Fabris (Bassano del Grappa, 1883 – 1952). The characterization of the materials, that is the ceramic body and the glaze, and of the body-glaze interface has been carried out by electron scanning microscopy (FEG-ESEM-EDS-EBSD), X ray powder diffraction (XRPD) and electron microprobe analyses (EMPA). The results have revealed some of the raw materials used to produce the mortars and the tiles, their firing temperatures and firing method. The tiles, totally coated with high lead glaze, are classifiable as earthenware made with the clay of the river Tretto´s quarry (Vicenza, Italy). The neo-formation phases such as gehlenite and diopside in the ceramic body allowed to estimate a firing temperature lower than 1000 °C. A thorough study of the inclusions in the glaze and of the body-glaze interface has allowed the identification of the firing method. The results have shown a double firing process for the monochromatic tiles, while in the case of polychromatic tiles a third firing was executed. The decay of the materials has been studied by scanning electron microscopy (FEG-ESEM-EDS) and the results have shown that deterioration interested both tiles and mortars, and that both the ceramic technology employed by the artist and the weathering may be responsible of the decay. The presence of neo-formation compounds such as lead silicate, together with microrganisms, salts, metal particles and porous carbon particulates probably coming from atmospheric pollution has been detected. Finally, in the present work the evaluation of degradation processes of acrylic and Si-based polymers applied as protective coating on the lead glazed tiles has been reported. An assessment in marine environment of the durability of traditional products, i.e. acrylic Paraloid B72, poly methylphenyl siloxane Rhodorsil RC90 and innovative SiO2 coating applied by sol-gel technique, was performed. The coating, applied on the glazed surface of the tiles, were exposed for three years on the façade to the marine atmosphere. Polymer’s modifications and water repellent efficiency have been monitored each year by physical-chemical measurements and investigations. Optical and electron microscopy (FEG-ESEM) have been used to appreciate the morphological modification of the treatments, FT-IR micro-spectroscopy has been performed in order to detect possible chemical changes of the polymers, while surface wettability has been evaluated by contact angle measurements. The results obtained have shown that through the time polymers underwent chemical changes due to the interaction with environment.
La presente tesi di dottorato riporta i risultati ottenuti da un’indagine inerente la tecnologia produttiva ed il degrado di piastrelle ceramiche invetriate (XX secolo), unitamente ai trattamenti polimerici utilizzati per il loro restauro. Oggetto di studio sono state le piastrelle ceramiche della facciata del Grande Albergo Ausonia  Hungaria sito al Lido di Venezia. L’edificio è un’opera d’arte in stile Liberty la cui unicità risiede nel fatto che la sua facciata, con superficie paria a 700 m2, è stata completamente decorata con piastrelle monocrome e policrome rivestite con vetrina piombifera, realizzate dal noto ceramista veneto Luigi Fabris (Bassano del Grappa, 1883 - 1952). La caratterizzazione dei materiali costitutivi della facciata, identificabili con le piastrelle e le malte, è stata eseguita mediante microscopia elettronica a scansione (FEG-ESEM-EDS-EBSD), diffrazione dei raggi X (XRPD) e microsonda elettronica (EMPA). I risultati hanno rivelato alcuni dei materiali originali utilizzati per produrre le malte e le piastrelle, e le temperature ed i metodi di cottura delle ceramiche. Le piastrelle, interamente rivestite da una vetrina piombifera e classificabili come terraglie tenere, sono state prodotte utilizzando un’argilla bianca cavata nella valle del fiume Tretto (Vicenza). L’identificazione di fasi di neo-formazione come ghelenite e diopside nel corpo ceramico ha permesso di stimare una temperatura di cottura inferiore a 1000 °C. Grazie ad uno studio approfondito delle inclusioni presenti nella vetrina e dell’interfaccia vetrina – corpo ceramico è stato possibile definire il processo di cottura; in particolare, dai risultati è stato possibile concludere che le piastrelle monocrome sono state prodotte con un processo di bi-cottura, mentre quelle policrome hanno subito un’ulteriore cottura con lo scopo di fissare i ritocchi pittorici finali. Il degrado dei materiali è stato studiato mediante microscopia elettronica a scansione (FEG-ESEM), ed i risultati hanno messo in luce il fatto che esso interessa sia le malte sia le piastrelle, e che sembra essere stato favorito sia dalla tecnologia ceramica utilizzata dall’artista sia dall’invecchiamento per azione dell’ambiente. Inoltre, è stata rivelata la presenza di composti di neo-formazione come silicati di piombo, oltre a microrganismi, sali, particelle metalliche e particolato carbonioso poroso associati all’inquinamento atmosferico. Infine, nel presente lavoro sono riportati i risultati riguardanti lo studio dei processi di degrado di polimeri acrilici e a base di silicio applicati come film protettivi sulle piastrelle invetriate. In particolare, è stata valutata la durabilità in ambiente marino di prodotti tradizionali, quali l’acrilico Paraloid B72, il fenilmetilsilossano Rhodorsil RC90 e di uno innovativo, la SiO2 preparata con processo sol – gel. I polimeri, una volta applicati su piastrelle originali, sono stati esposti all’azione dell’ambiente per tre anni. Mediante indagini e misure fisico-chimiche sono state analizzate rispettivamente le modifiche strutturali dei polimeri e la loro efficacia come protettivi. La microscopia ottica ed elettronica (FEG-ESEM) ha permesso di osservare le modifiche morfologiche dei trattamenti, le analisi mediante micro-spettroscopia infrarossa sono state eseguite con lo scopo di rivelare eventuali modifiche chimiche riconducibili ad un degrado dei polimeri, mentre la misura dell’angolo di contatto è stata eseguita con lo scopo di valutare la bagnabilità delle superfici. I risultati hanno evidenziato il fatto che tali polimeri nell’arco di tempo considerato hanno subito modifiche dal punto di vista chimico a causa della loro interazione con l’ambiente.

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DESSALVI, BERNADETTE. "Relazione tra contribuzione pubblica e performance economico-sociali nel settore turistico-ricettivo". Doctoral thesis, Università degli Studi di Cagliari, 2016. http://hdl.handle.net/11584/266753.

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Purpose: This study investigates how government grants influence the economic and social performance of companies benefiting from them. Literature in this topic indicates various results: according to some studies subsidies seem to improve company performance and profitability, while, according to others, they have a negative impact on long term productivity and growth. Government grants impact have been not extensively investigated in the tourism sector, especially regarding the economic and social performance of the hotels. This study aims to fill this research gap by analyzing tourism grants’ impact on different small and medium enterprises - SMEs located in the metropolitan area of Cagliari (Sardinia) and furthermore to provide an evaluation of grants policies’ outcome. Design/methodology/approach: The research questions are: Q1: Do tourism government grants improve the economic and social SMEs performance in the hospitality industry? Q2: Have tourism government grants proved to be effective and appropriate to the hospitality sector? The research shows an exploratory multiple case study conducted on five subsidized hotels, selected with a purposeful sampling process, which started from the three Sardinian major tourism public subsidies of the past decade. Economic grants impact has been measured by typical revenue management operating indicators in the hotel indus7 try such as occupancy rate, average revenue per room and revenue per available room, while subsidies’ social impact has been evaluated with social indicators such as the human employment company level. The analysis compares the 3-year period which precedes and follows the grants. The use of a mixed methods research, both qualitative and quantitative, with tools such as questionnaires and interviews, also allowed a deep comprehension of subsidies’ main characteristics and shortcomings. Findings: The study shows that positive economic performance seems not to depend exclusively on additional investment programs stimulated by subsidies. Nevertheless it is shown that, contrary to the conventional intertemporal substitution argument, taking advantage of grants provisions by anticipating investments, may not always have a negative impact on company performance. The study reveals that the more investment programs are sustainable and well-structured, the greater are the chances of the grants having a positive long term impact on companies’ economic and social performance. Grants’ negative impact on both economic and social performance seems to be linked to the lack of government supervision on the subsidized investment programs. Research limitation/implication: The study, which is only exploratory at this point, needs to be extended to more significant samples in the hospitality industry. The study shows that more of grants quality and more attention to the sector’s real needs evaluation should be employed in order to provide more research evidence to detail both the exact impact of subsidies on corporate performance and the quality of public resources use. Practical implication: The research shows that financial assistance to tourism SMEs seems in part to be incoherent with the real regional needs. Subsidies have an impact on companies’ economic and social performance and thus their provision should be the result of careful design from the point of view of both the sector’s actors and the policy authorities. Originality/value: In this study a set of economic and social indicators of firm performance are employed and linked to qualitative information to better comprehend the perceived benefits and problems of regional tourism subsidies. The study provides the first empirical evidence of the impact of subsidies on hospitality businesses.

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Melo, Juliana Ferreira de. "Um impresso para mulheres e seus modos de apropriação: a revista Grande Hotel e seus (supostos) leitores (Minas Gerais, 1947-1961)". Universidade Federal de Minas Gerais, 2013. http://hdl.handle.net/1843/BUOS-9FBJ34.

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O objetivo desta pesquisa foi investigar, na revista Grande Hotel, destinada, sobretudo, ao público feminino, seus supostos leitores e a apropriação do impresso por seus leitores empíricos em Minas Gerais, do início de sua circulação no Brasil, em 1947, até 1961, ano em que a maior parte da revista passou a ser ocupada por fotonovelas. Como fontes para o estudo, utilizamos números de Grande Hotel, produzidos no período compreendido pela investigação; alguns números da revista francesa Nous Deux e da revista italiana Grand Hôtel, o protótipo das revistas brasileira e francesa, bem como depoimentos orais de leitores de Grande Hotel nessa época. Com a realização da pesquisa, buscamos estudar a leitura, tanto a partir do impresso, como a partir das experiências de leitura de diferentes sujeitos quanto às seguintes variáveis: gênero, origem social, escolaridade. Mais especificamente, desejávamos entender as apropriações que os diferentes leitores faziam de um mesmo impresso. Do ponto de vista teórico e metodológico, fundamentamos a investigação nos estudos da História Cultural, da História da Leitura, da Teoria da História. Mas, também foram importantes, para a análise dos dados, alguns trabalhos da Sociologia e da História Oral. Os resultados da pesquisa apontam que a revista Grande Hotel era, entre 1947 e 1961, uma tradução da revista italiana Grand Hôtel, assim como recebia material da França para a sua composição. Seu suposto leitor, portanto, não era um leitor brasileiro, mas um leitor mais geral, que integrava diferentes características quanto à nacionalidade, ao gênero, à origem social, ao domínio das habilidades de leitura e escrita, especialmente no início da circulação da revista no Brasil. À medida que avançamos em direção aos anos 1950, o leitor pensado para Grande Hotel no País modificouse. A análise do nosso corpus evidenciou que a revista tornou-se um impresso cada vez mais feminino e adaptado ao público leitor brasileiro. Do ponto de vista da apropriação do impresso, podemos afirmar que leitores de diferentes regiões do Brasil liam a revista e que, embora ela fosse se tornando gradativamente mais feminina, entre 1947 e 1961, homens e mulheres liam Grande Hotel, inclusive mulheres negras, muito pouco contempladas nas páginas da revista. Apesar de ser um impresso barato, de larga circulação, por isso mesmo, supostamente destinado a sujeitos de meios populares, considerados sujeitos de baixa renda e de baixa escolaridade, homens e mulheres de origens e pertencimentos sociais diversos, de meios populares, mas também de elites culturais e intelectualizadas, com diferentes níveis de alfabetismo e escolaridade leram Grande Hotel. Verificamos, assim, que existem diferenças entre os leitores pensados para a revista, o que se esperava deles, e os seus leitores empíricos. Esses leitores, por meio de diferentes modos de apropriação, fizeram usos diversificados do impresso, nem sempre coincidentes com o que havia sido pensado na produção de Grande Hotel para a sua recepção; nem sempre coincidentes com aquilo que se esperava de leitores colaborativos, em termos de produção de sentido para os textos veiculados pela revista.

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Araujo, Ubiratã Antonio Moreira de. "Os Egressos dos Cursos Superiores em Hotelaria que atuam nas Organizações Hoteleiras da Grande São Paulo". Doctoral thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4651.

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Doutoramento em Sociologia Económica e das Organizações
A principal proposta desta tese é contribuir para a verificação e a análise da formação acadêmica dos egressos dos cursos de Hotelaria/Hospitalidade e de sua empregabilidade frente às exigências atuais do mundo do trabalho em hotelaria. Para isso, o trabalho tem como corpus central os egressos e sua atuação nas Organizações hoteleiras da Grande São Paulo. Para a análise da formação acadêmica dos egressos, os embasamentos teóricos são a Teoria do Capital Humano e a Empregabilidade. Para as análises das Organizações hoteleiras, o referencial teórico são os pressupostos da teoria sobre a Administração Científica, de Frederick Taylor, a Burocracia, de Max Weber, e a teoria de Henry Mintzberg sobre a estrutura e dinâmica das Organizações. No decorrer desta tese, a partir da base teórica e do trabalho empírico realizado junto aos egressos que trabalham em hotéis - Gerentes de hotéis, Coordenadores de Curso e Supervisores de Estágios -, evidencia-se a necessidade de verificar e demonstrar as relações entre a formação do Capital Humano e o desenvolvimento da Empregabilidade dos Egressos durante o seu percurso universitário e sua inserção no atual mundo do trabalho hoteleiro. Este trabalho foi estruturado em seis capítulos, com a finalidade de abordar o tema sob o ponto de vista histórico, teórico e empírico. Os capítulos estão distribuídos da seguinte forma: a Introdução, o primeiro capítulo trata das questões relacionadas a Definição do problema e da Metodologia; o segundo sobre a teoria do Capital Humano e empregabilidade; o terceiro faz Uma breve abordagem da Organização; o quarto aborda a trajetória da educação superior profissionalizante e da hospitalidade no Brasil; o quinto analisa a Organização Hoteleira e suas Configurações e Estruturas Organizacionais e finalmente o sexto faz uma análise quantiqualitativa dos dados obtidos na pesquisa de campo, além das Considerações Finais, Referências Bibliográficas, Apêndices e Anexos. A pesquisa desenvolvida para esta tese procurou verificar, analisar e demonstrar como a formação acadêmica dos egressos contribuiu para o desenvolvimento do seu Capital Humano e para a sua Empregabilidade, oferecendo oportunidades e facilidades em sua inserção no mundo do trabalho hoteleiro, de modo a cumprir satisfatoriamente as exigências laborais profissionais, bem como o exercício da cidadania de forma consciente e ética.
The main proposal of this thesis is to contribute to the verification and analysis of the academic training of the alumni of the Hotel Management/Hospitability courses and their Employability facing the current demands of the working world in hotel management. For that purpose, the work has as central corpus the alumni and their work in the hotel organizations in the Greater São Paulo. For the analysis of the academic training of the alumni the theoretical basis are the Human Capital Theory and the Employability. For the analysis of the hotel Organizations, the theoretical referential are the assumptions of the theory about the Scientific Management by Frederick Taylor and the Bureaucracy by Max Weber. In this thesis, from the theoretical basis and the empirical work performed with the Alumni who work in hotels, Managers of hotels, Course Coordinators and Internship Supervisors, the necessity to verify and show the relations between the training of the Human Capital and the development of the Employability of the alumni during the under graduation course and their inclusion in the current world of the hotel work is evident. This work was structured in six chapters with the aim of approaching the theme from the historical, theoretical and empirical point of view. The chapters are divided as follows: Introduction, Definition of the Problem and Methodology, Human Capital Theory and Employability, Brief Approach of the Organization, Brief Path of the Vocational Education and Hospitability in Brazil, Analysis of The Hotel Organizations and it's Configurations and Organizational Structures, A Quantitative and Qualitative Analysis of the Empirical Data, Considerations and Final Recommendations and, finally, the Bibliographical References, Appendix and Attachments. The research carried out for this thesis sought to verify, analyze and show how the academic training of the alumni contributed to the development of their Human Capital and to their Employability, providing opportunities and facilities in their inclusion in the hotel working, in order to meet the working professional demands satisfactorily, as well as the exercise of the citizenship in a conscious and ethical way.

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Del, Aguila Llaque Maria Gracia y Andrade Camila Murillo. "El Marketing Digital y su influencia en el posicionamiento del Gran Hotel Continental de la ciudad de Cajamarca durante el año 2019". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653576.

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Esta investigación tiene como objetivo evaluar la influencia del correcto uso de Marketing Digital sobre el posicionamiento del Gran Hotel Continental de Cajamarca. Esta, reúne datos históricos y actuales del establecimiento, para recomendar los canales y estrategias de Marketing Digital adecuados para el hotel. Este establecimiento hotelero de 4 estrellas, lleva operando 16 años en Cajamarca. Su mercado objetivo es principalmente turistas nacionales y extranjeros, además de pequeños grupos corporativos de la región. Este estudio nace por la creciente digitalización de los medios de comunicación y, la fuerte presencia web que tienen los negocios. La propuesta de valor, nace del análisis de la situación actual, respecto a los temas digitales y los actores involucrados a nivel interno y externo; y como afectan al posicionamiento del establecimiento. Esto, para recomendar estrategias adecuadas que desarrollen su posicionamiento web; y la captura de clientes potenciales e ingresos. El primer capítulo expone el problema y traza los objetivos del estudio. El segundo, desarrolla el marco teórico, muestra información útil, y conceptos importantes de fuentes confiables, base de nuestra investigación. El tercero, muestra la metodología usada para profundizar la investigación,los instrumentos, muestra y población para lograr los objetivos. El cuarto, evidencia los resultados. El quinto la discusión de estos frente al marco teórico para afirmar la hipótesis. Finalmente, el sexto expone las conclusiones y recomendaciones a enviar al establecimiento.
This research aims to assess the influence of the correct use of Digital Marketing on the positioning of the Gran Hotel Continental Cajamarca. It gathers historical and current data from the establishment, to recommend the appropriate Digital Marketing channels and strategies for the hotel. This is a 4-star hotel and it has been operating for 16 years in Cajamarca. Its target is mainly domestic and foreign tourists, and small corporate groups in the region. This study begins from the increasing digitalization of media and the strong web presence that businesses have. The value proposition borns from the analysis of the current situation, regarding digital issues and the actors involved internally and externally; and how they affect the positioning of the establishment. This, to recommend suitable strategies to develop its web positioning; capturing potential clients and revenue. The first chapter exposes the problem and outlines the objectives of the study. The second, develops the theoretical framework, shows useful information, and important concepts from reliable sources, the basis of our research. The third shows the methodology used in the research, the instruments, the sample and population to achieve the objectives. The fourth evidences the results. The fifth is the discussion of these against the theoretical framework to confirm the hypothesis. Finally, the sixth exposes the conclusions and recommendations to be send.
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Dartora, Juliana de Souza. "Turismo e seus discursos: percepção e atribuição na cidade de Caxias do Sul - RS". reponame:Repositório Institucional da UCS, 2005. https://repositorio.ucs.br/handle/11338/133.

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O presente estudo intitulado: Turismo e seus discursos: Percepção e Atribuição na Cidade de Caxias do Sul/RS, trata-se de uma pesquisa exploratória que tem por objetivo analisar as percepções que o trabalhador do setor hoteleiro de Caxias do Sul possui sobre o Turismo nesta cidade. No referencial teórico da pesquisa são apresentados os conceitos e premissas do Turismo, assim como da Psicologia Social e dos seus construtos percepção e atitude, além da Teoria da Atribuição, base teórica do estudo. A pesquisa de campo, de corte qualitativo, investiga a percepção dos sujeitos sobre o Turismo, englobando conceitos, a relação de Caxias do Sul com o Turismo, atribuições sobre o sucesso e/ou fracasso de Caxias do Sul para o Turismo e atitude dos trabalhadores em relação ao Turismo. Nos resultados da pesquisa, aponta-se que os sujeitos não consideram satisfatória a relação de Caxias do Sul com a atividade turística, quando a cidade é comparada a municípios vizinhos, atribuindo, entre outros fatores, ao fato que outros municípios estão permanentemente na mídia e ao fato da atividade industrial ser predominante em Caxias do Sul.
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This study entitled: Tourism and its Speeches: Perception and Attribution in the city of Caxias do Sul/RS, reports on an exploratory research that has as objective to analyze perceptions that hotel workers in Caxias do Sul have about tourist activity in this city. In the theoretical part of the research, some Tourism concepts and implications are presented, beyond Social Psychology and its constructs attitude and perception, as well as Attribution Theory, basis for the study. The research, with qualitative data, investigates the perceptions of the subjects on Tourism, analyzing concepts, the relationship between tourism and Caxias do Sul, attributions of success or failure of Caxias do Sul in Tourism, as well as the attitude of hotel workers to Tourism. Previous results suggest that the subjects do not consider satisfactory the relationship between Caxias do Sul and the tourist activity, if the city is compared to neighbor towns, attributing, among other reasons, to the fact that other towns are constantly in the media e to the fact that the industrial activity is predominant in Caxias do Sul.

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Mendes, Filho Luiz Augusto Machado. "Impactos da ado??o da INTERNET na hotelaria : a percep??o dos gerentes de hot?is de m?dio e grande porte de Natal / RN". Universidade Federal do Rio Grande do Norte, 2006. http://repositorio.ufrn.br:8080/jspui/handle/123456789/15104.

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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
The hotel industry is increasingly using the Internet like a management and operational tool. That way, the hotels will be more prepared to offer quality services to their guests and increase their profits as well. However, many managers seem don t perceive the advantages brought from this new digital environment. This thesis analyse the effects of the hotel managers perceptions as for the Internet effectiveness, Internet access, Internet as a communication tool, future importance of the Internet, benefits and drawbacks of the Internet, according to property type (simple, medium comfort and luxe), property size (quantity of the apartaments), age and hotel industry experience of the managers. The methodology utilized was a survey about the hotels that had at least 40 apartments (medium and big property size), were working in Natal-RN and classified in categories in the Guia Quatro Rodas Brasil, totalizing 35 hotels. Through the analysis of variance (ANOVA) and Tukey test, the results showed that the hotel managers with more than 50 apartments, the managers of the hotel more comfortable, the younger managers and the managers less experient in the hotel industry, demonstrated more conscious about the importance of the adoption of the Internet than the rest of the others. The contribution of this work is to offer more knowledge to the hotel executives about how they can use the Internet and show the importance of the web adoption in their properties
A ind?stria hoteleira cada vez mais vem utilizando a Internet como uma ferramenta gerencial e operacional. Desta forma, os hot?is estar?o bem preparados para oferecer servi?os de qualidade aos h?spedes, como tamb?m aumentando seus lucros. Por?m, muitos dos gerentes parecem n?o perceber as vantagens trazidas por esse novo ambiente digital. Este estudo analisa os efeitos da percep??o dos gerentes de hot?is quanto ? efici?ncia, import?ncia do acesso, uso para comunica??o, vis?o de futuro, benef?cios e dificuldades do uso da Internet, de acordo com os tipos de seus estabelecimentos (simples, m?dio conforto e luxo), porte do hotel (n?mero de apartamentos), idade dos gerentes e tempo de experi?ncia dos gerentes na hotelaria. A metodologia utilizada foi um survey junto aos hot?is que possu?ssem mais de 40 apartamentos (hot?is de m?dio e grande porte), e que estivessem classificados por categorias no Guia Quatro Rodas Brasil, atuando na cidade do Natal-RN, totalizando 35 hot?is. Com base em an?lise de vari?ncia (ANOVA) e teste de Tukey, os resultados revelaram que os gerentes de hot?is com mais de 50 apartamentos, os gerentes de hot?is mais confort?veis, os gerentes mais jovens e os gerentes com menos experi?ncia na hotelaria, demonstraram maior consci?ncia da import?ncia quanto ao uso da Internet do que o restante. A contribui??o desse estudo ? a de propiciar um maior conhecimento para os executivos de hot?is sobre como podem utilizar a Internet, bem como conscientiz?-los da import?ncia da ado??o da web nos seus estabelecimentos

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Lima, Glaura Teixeira Nogueira. "Via de duplo sentido: Araxá cidade-balneário 1920-1940". Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/12999.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico
The proposal of this thesis is to analyze the formation of Araxá, Minas Gerais, as a bathing city. What was drawn in this path, between 1920 and 1940, with some incursions in the previous decades, was the search for the possibilities of building an ideal model of watering resort. Although distanced geographically, the spaces of the city and of its bathing establishment were united by intense spatial , social and cultural relationships. To this effect, we will discuss some of the forms assumed by the interventions carried out depending on the use of the spaces in those two territories, born around the urban representations, discursive practices and others assumed by segments that lived this daily life, in it working, surviving, reposing or undergoing the treatments through the waters and the thermal mud. Public and private spaces, created and recreated in a politicized atmosphere, pointed out for the guarantee of a cure, rest and summer vacation resort where intense socialization reigned. The subject supposed to be indispensable the one of harmonic functioning amongst body and society has come to reveal others, ramifications of such subject, as the one regarding the senses of the baths and the aesthetic beauty, seeking, in its turn, to consolidate the mythicized trend of the seasons, in particular. The idealized version of the larger and most beautiful mineral watering resort in the continent , conquered with the implantation of the Thermal Compound of Barreiro de Araxá, was inserted in the project of the New State. The meaning of the materialization of this emblematic territory was configured as an attempt to recreate the city itself. Looking for unicity within a multiple scenario, the social relationships maintained in this time of discoveries, euphoria and displeasures, experienced in a wide space of magic representations, built identities and memoirs. Approaching social and cultural subjects, and touching other policies, this theory is centered in abundant textual, visual, oral and material documentation. The diversification of the historical sources or evidences - making possible the work with printed documents, official and non-official manuscripts, pamphlets, newspapers, magazines, daily newspapers, thermal and tourist guides, maps, urban projects, pictures, films, videos, monuments erected in the urban space and oral testimonies - allowed to enlarge the possibility to produce new questionings, new visions
A proposta desta tese é analisar a formação de Araxá, Minas Gerais, enquanto cidadebalne ário. O que se desenhou nesse percurso, entre 1920 e 1940, com algumas incursões nas décadas anteriores, foi a busca das possibilidades de se construir um modelo ideal de estação de águas. Embora distanciados geograficamente, os espaços da cidade e do seu balneário estiveram unidos por intensas relações espaciais, sociais e culturais. Nesse sentido, serão discutidas algumas das formas assumidas pelas intervenções efetivadas em função do uso desses dois territórios, nascidas em torno das representações urbanas, das práticas discursivas e de outras asseguradas por segmentos que viveram esse cotidiano, nele trabalhando, sobrevivendo, descansando ou submetendo-se aos tratamentos por meio das águas e da lama termal. Espaços públicos e privados, criados e recriados numa atmosfera politizada, apontavam para a garantia de uma estância de cura, de repouso e de veraneio onde se imperava intensa socialização. A questão tida como imprescindível a do funcionamento harmônico entre corpo e sociedade vem revelar outras, tributárias desta, como a dos sentidos dos banhos e da beleza estética, contribuindo, por sua vez, para consolidar o viés mitificado das temporadas, em particular. A versão idealizada da maior e mais bela estância hidromineral do continente , conquistada com a implantação do Complexo Termal do Barreiro de Araxá, inseriu-se no projeto do Estado Novo. O significado da materialização desse território emblemático configurou-se como uma tentativa de recriação da própria cidade. Buscando unicidade dentro de um cenário múltiplo, as relações sociais mantidas neste tempo de descobertas, euforias e mazelas, vividas num espaço amplo de representações mágicas, construíram identidades e memórias. Abordando questões sociais e culturais e tangenciando outras políticas, esta tese está centrada em farta documentação textual, visual, oral e material. A diversificação das fontes ou evidências históricas, possibilitando o trabalho com documentos impressos, manuscritos oficiais e não-oficiais, panfletos, jornais, revistas, diários, guias termais e turísticos, mapas, projetos urbanísticos, fotografias, filmes, vídeos, monumentos erguidos no espaço urbano e depoimentos orais, permitiu ampliar a possibilidade de produzir novos questionamentos, novas visões

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27

Silva, Marcondes Alexandre da. "O homem e o poder: a trajetória de vida e a atuação política do Major-Coronel Theodorico Bezerra – de Santa Cruz a Tangará-RN (1903-1965)". Universidade Federal da Paraíba, 2016. http://tede.biblioteca.ufpb.br:8080/handle/tede/9620.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This study follows the line of research, History and Regionalities, linked to the area of History and Historical Culture of PPGH UFPB. It analyzes the moment that Major-Coronel Theodorico Bezerra was president of the Social Democratic Party (PSD) in Rio Grande do Norte, between the years 1949-1965 and his life story, from the relations that remained in the hotel industry, trade and industry, until to become a landowner and invest all the profits achieved in Natal at the Farm Irapuru / Tangará, transforming this property into an empire (private world). Besides the family influence, he inherited the contacts in Natal. All this, helped him become a prominent political. This analyze is made from family Bezerra and Ferreira de Souza who had a prominent role in politics of Santa Cruz and the State in the First Republic (1889-1930) and epoch Vargas (1930-1945). Also, is investigated the advertising strategies and electoral frauds used by Major-Coronel Theodorico Bezerra to get the vote of the voters in benefit of himself, of his family and political allies. From this context the aim is to understand how he managed to occupy and stay in direction of the largest and most powerful political party of Rio Grande do Norte state and create a collective memory of himself, from three points: the farm Irapuru / Tangará, the Grande Hotel / Natal and the direction of the PSD Potiguar.
Esta dissertação faz parte da linha de pesquisa História e Regionalidades vinculada à área de Concentração História e Cultura Histórica do PPGH da UFPB. Analisa o momento em que o Major-Coronel Theodorico Bezerra foi presidente do Partido Social Democrático (PSD) no Rio Grande do Norte, entre os anos de 1949-1965, e sua trajetória de vida, a partir das relações que manteve na hotelaria, no comércio e na indústria, até tornar-se proprietário rural e investir todos os lucros que conseguiu em Natal, na Fazenda Irapuru/Tangará, que transformou aquela propriedade em um “império” (mundo particular). Ademais, a herança simbólica familiar que herdou e os contatos que mantinha na capital potiguar o credenciaram a tornar-se um político de destaque e grande ator social no período em tela. Tudo isso é considerado a partir de sua família: os Bezerra e os Ferreira de Souza, que tiveram papel de destaque na política de Santa Cruz e no Estado, na Primeira República (1889-1930) e na Era Vargas (1930-1945). Também se verificam as estratégias de propaganda e as fraldes eleitorais utilizadas por ele para conseguir conquistar e/ou ludibriar o voto do eleitor em favor próprio, dos seus familiares e/ou aliados políticos. Assim, procura-se entender como ele conseguiu chegar a ocupar e se manter na direção da maior e mais poderosa agremiação partidária norterio- grandense e criar uma memória coletiva de si a partir de três lugares: a Fazenda Irapuru/Tangará, o Grande Hotel/Natal e a direção do PSD potiguar.

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Touaf, Larbi. "Narration, représentation et lecture dans le roman anglais postmoderne : The French lieutenant's woman de John Fowles, The White hotel de D.M. Thomas, Waterland de Graham Swift, Flaubert's parrot de Julian Barnes". Paris 4, 1997. http://www.theses.fr/1997PA040028.

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La question des formes narratives, de la représentation et de la lecture dans le roman anglais postmoderne s'inscrit dans une perspective qui vise à relier la pratique littéraire et artistique au contexte historique et culturel postmoderne de la fin du vingtième siècle. Ce contexte est caractérisé par un sentiment d'incertitude et de doute. En rapport avec ceci, l'étude est centrée sur les stratégies de déstabilisation de la représentation réaliste et des modes la construction du sens. En effet, le roman anglais postmoderne remet en question le sens commun qui constitue le fondement de l'écriture réaliste qu'elle soit histoire, biographie ou fiction. La principale stratégie consiste en l'introduction, parallèlement au récit réaliste, d'une version du principe d'incertitude et d'un discours interrogatif qui vise à désintégrer les notions communes et insoupçonnées du langage comme véhicule neutre, de la réalité et de la subjectivité comme étant saisissables et (re)présentables. La subversion des habitudes de lecture (et d'écriture) qui en résulte implique une problématisation des principes téléologiques qui déterminent nos rapports au texte et au monde
This thesis is concerned with questions of form, representation and the reading process in the English postmodern novel. The idea is to relate the postmodern novel of the last decades of the twentieth-century to a historical and cultural (post-industrial, postmodern and post-humanist) context characterized by a general feeling of uncertainty and doubt. Related to this is the study of the destabilizing strategies of realist representation and of the common modes of meaning-construction. In fact, postmodern English fiction calls into question the common sense basis of realistic writing be it historical, biographical or fictional. The principal strategy consist in introducing, parallel to a realistic narrative, a version of the uncertainty principle and an outward interrogative discourse that seeks to subvert familiar notions of language, reality and subjectivity. The resulting subversion of the reading (and writing) habits implies a problematizing of the teleological principles that determine our relationships with text and world

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29

Niklasson, Viktor y Carl-Oscar Olofsson. "Är god redovisningssed fortfarande god sed?" Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-26527.

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Sammanfattning Bokföringsnämnden (BFN) är en statlig myndighet under regeringen som är statens expertorgan på redovisningsområdet. De ansvarar för att främja utvecklingen av den goda redovisningsseden som enligt definitionen skall grundas utifrån praxis. Redovisningen har dock gått från att ha styrts utifrån principer och sed till att bli allt mer styrt av regler. På senare tid har nämligen BFN antagit en ny strategi genom att utfärda regelverk vilket de aldrig tidigare har gjort. De nya regelverken vid namn K-regelverken grundar sig i internationella redovisningsnormer och blir aktuella att tillämpa från 2014. Problematiken är att BFN inte har någon föreskriftsmakt utan endast får ge ut allmänna råd. Dessa uppfattas dock ofta som obligatoriska i praktiken vilket leder till att det uppstår en konflikt både gällande hur reglerna skall tolkas samt vad som gäller juridiskt. Vårt syfte är att förstå hur de kommande regelverken från bokföringsnämnden uppfattas samt hur de kommer att påverka företagen och den goda redovisningsseden. I uppsatsen använder vi oss av en kvalitativ studie med induktiv ansats. För att erhålla data på området har vi både samlat in primär och säkundärdata för att förstå och tolka helheten. I slutsatsen kommer vi fram till att den goda redovisningsseden har förändrats så pass mycket att den inte längre kan anses vara god sed. Finns det överhuvudtaget fortfarande ett behov av god redovisningssed då skrivna regler har tagit över det tomrum som den goda seden tidigare försökte fylla? Vi har även kommit fram till att K-regelverken inte kommer att resultera i en förenkling jämfört med dagens normgivning, inte heller kommer de administrativa kostnaderna att minska.

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ORLANDO, ALICE MARIA. "La conservazione della memoria: dalla romantica contemplazione del rudero alla valorizzazione dell'attuale patrimonio archeologico siciliano". Doctoral thesis, Politecnico di Torino, 2012. http://hdl.handle.net/11583/2501572.

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Il Grand Tour approda in Sicilia a metà del Settecento, sulla scorta dell’interesse per la classicità che le prime grandi campagne archeologiche in Italia meridionale avevano risvegliato pochi anni prima: una folta schiera di intellettuali e nobili inserisce l’isola tra le mete irrinunciabili del proprio ‘viaggio di formazione’, alla ricerca delle antiche radici comuni della cultura europea. La riscoperta dei vasti siti magnogreci alimenta per oltre un secolo un flusso ininterrotto di studiosi e viaggiatori che si recano in Sicilia per verificare, misurare, ritrarre dal vivo i luoghi dei poemi classici, e in alcuni casi per partecipare ai lavori di scavo: questo fenomeno è accompagnato dalla produzione di un’enorme quantità di testi e rappresentazioni grafiche, che formano un settore specifico della letteratura odeporica europea. Si tratta di un ingente patrimonio documentario, poco pubblicato e ancor meno tradotto, se non completamente inedito, che è stato assunto come fonte privilegiata di informazioni.Si sono dunque approfonditi gli aspetti più propriamente inerenti la cultura e la prassi della conservazione del patrimonio archeologico in Sicilia in rapporto all’immagine che ne hanno colto i visitatori di differenti periodi storici, nazionalità e formazione culturale. Se si intendono ripensare e riprogettare tutela, conservazione e valorizzazione dei siti lungo le strade del Grand Tour al fine di incoraggiare una fruizione più consapevole e sostenibile del patrimonio culturale presente, non si può che attingere al materiale informativo prodotto nel secolo in cui il fenomeno è nato e si è imposto come passaggio obbligato nella formazione culturale degli intellettuali di tutta Europa. Dal momento che il valore dei singoli siti è strettamente legato al loro essere parte di una rete, e l’insieme della rete presenta un indiscusso carattere di unicità sotto il profilo storico-artistico e paesaggistico, si è ritenuto di poter proporre il sistema dei siti lungo le rotte siciliane del Grand Tour come entità da valorizzare nel suo complesso: essa ha rappresentato una fase fondamentale della crescita culturale europea nei secoli in cui la coscienza della conservazione è nata e ha assunto una forma istituzionale. Non può essere intesa come insieme di emergenze indipendenti pena la perdita di un importante aspetto immateriale che lega fra loro i luoghi e che oggi potrebbe diventare catalizzatore di sviluppo locale.

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31

Guigo, Michèle. "L'autre Louvre : la société du Louvre (1855-1939)". Electronic Thesis or Diss., Sorbonne université, 2019. http://www.theses.fr/2019SORUL145.

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Les Grands Magasins du Louvre naissent en 1855 à l’ombre du Grand Hôtel du Louvre, dans un quartier en expansion suite aux travaux de Haussmann, deux ans seulement après la création du Bon Marché. Leur création est fortement liée au projet et au réseau des frères Pereire qui souhaitent développer le commerce et le tourisme de luxe à Paris. Les Grands Magasins du Louvre s’imposent rapidement comme l’un des principaux grands magasins, voire même le plus important par le chiffre d’affaires dans les années 1870-1880, ainsi que par l’espace occupé. En effet, d’abord enclavé par l’hôtel, le magasin conduit par ses deux gérants, Chauchard et Hériot, va engloutir toutes les boutiques environnantes, et s’emparer de l’hôtel en 1875. Ils adoptent ainsi le slogan les « plus vastes magasins du monde ». Ce premier pied dans l’hôtellerie va inciter ses dirigeants à poursuivre leur expansion dans ce domaine en exploitant trois hôtels supplémentaires, le Terminus Saint-Lazare, l’hôtel d’Orsay et le Crillon. Les Grands Magasins du Louvre sera donc le seul grand magasin à avoir investi dans un autre secteur que le commerce pour diversifier ses activités. A la fin du XIXème siècle, le magasin semble connaître son apogée étendant son influence sur le territoire national comme à l’étranger et s’approvisionnant en marchandises du monde entier. Mais la Première Guerre mondiale et surtout la crise économique des années 1930 lui porte un coup dur dont il ne se relèvera pas. En 1939 il dépose une première fois le bilan, avant que cette fermeture soit interrompue par la guerre. Il continuera à survivre après le Second conflit mondial, avant de disparaître définitivement en 1974
The Grands Magasins du Louvre was born in 1855 in the shadow of the Grand Hôtel du Louvre, in an expanding area following the works of Haussmann, only two years after the creation of the Bon Marché. Their creation is strongly linked to the project and the network of the Pereire brothers who wish to develop trade and luxury tourism in Paris. Louvre shops are quickly becoming one of the leading department stores, and even the most important by turnover in the 1870s and 1880s, as well as occupied space. Indeed, at first locked by the hotel, the store led by its two managers Chauchard and Hériot will engulf all the surrounding shops, as well as the hotel in 1879. They adopt the slogan of "the largest stores in the world". This first foot in the hotel industry will encourage its leaders to continue their expansion in this area by operating three additional hotels, the Terminus Saint-Lazare, the hotel d'Orsay and Crillon. The Grands Magasins du Louvre will therefore be the only department store to have invested in a sector other than commerce to diversify its activities. At the end of the nineteenth century, the store seems to know its heyday extending its influence on the national territory and abroad and sourcing goods from around the world. But the First World War and especially the economic crisis of the 1930s brought him a hard blow which he will not recover. In 1939 it first filed the balance sheet, before the closure was interrupted by the war. It will continue to survive after the Second World War, before finally disappearing in 1974

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32

Guigo, Michèle. "L'autre Louvre : la société du Louvre (1855-1939)". Thesis, Sorbonne université, 2019. http://www.theses.fr/2019SORUL145.

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Les Grands Magasins du Louvre naissent en 1855 à l’ombre du Grand Hôtel du Louvre, dans un quartier en expansion suite aux travaux de Haussmann, deux ans seulement après la création du Bon Marché. Leur création est fortement liée au projet et au réseau des frères Pereire qui souhaitent développer le commerce et le tourisme de luxe à Paris. Les Grands Magasins du Louvre s’imposent rapidement comme l’un des principaux grands magasins, voire même le plus important par le chiffre d’affaires dans les années 1870-1880, ainsi que par l’espace occupé. En effet, d’abord enclavé par l’hôtel, le magasin conduit par ses deux gérants, Chauchard et Hériot, va engloutir toutes les boutiques environnantes, et s’emparer de l’hôtel en 1875. Ils adoptent ainsi le slogan les « plus vastes magasins du monde ». Ce premier pied dans l’hôtellerie va inciter ses dirigeants à poursuivre leur expansion dans ce domaine en exploitant trois hôtels supplémentaires, le Terminus Saint-Lazare, l’hôtel d’Orsay et le Crillon. Les Grands Magasins du Louvre sera donc le seul grand magasin à avoir investi dans un autre secteur que le commerce pour diversifier ses activités. A la fin du XIXème siècle, le magasin semble connaître son apogée étendant son influence sur le territoire national comme à l’étranger et s’approvisionnant en marchandises du monde entier. Mais la Première Guerre mondiale et surtout la crise économique des années 1930 lui porte un coup dur dont il ne se relèvera pas. En 1939 il dépose une première fois le bilan, avant que cette fermeture soit interrompue par la guerre. Il continuera à survivre après le Second conflit mondial, avant de disparaître définitivement en 1974
The Grands Magasins du Louvre was born in 1855 in the shadow of the Grand Hôtel du Louvre, in an expanding area following the works of Haussmann, only two years after the creation of the Bon Marché. Their creation is strongly linked to the project and the network of the Pereire brothers who wish to develop trade and luxury tourism in Paris. Louvre shops are quickly becoming one of the leading department stores, and even the most important by turnover in the 1870s and 1880s, as well as occupied space. Indeed, at first locked by the hotel, the store led by its two managers Chauchard and Hériot will engulf all the surrounding shops, as well as the hotel in 1879. They adopt the slogan of "the largest stores in the world". This first foot in the hotel industry will encourage its leaders to continue their expansion in this area by operating three additional hotels, the Terminus Saint-Lazare, the hotel d'Orsay and Crillon. The Grands Magasins du Louvre will therefore be the only department store to have invested in a sector other than commerce to diversify its activities. At the end of the nineteenth century, the store seems to know its heyday extending its influence on the national territory and abroad and sourcing goods from around the world. But the First World War and especially the economic crisis of the 1930s brought him a hard blow which he will not recover. In 1939 it first filed the balance sheet, before the closure was interrupted by the war. It will continue to survive after the Second World War, before finally disappearing in 1974

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33

Vasconcellos, Juliano Caldas de. "Concreto armado Arquitetura Moderna Escola Carioca : levantamentos e notas". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2004. http://hdl.handle.net/10183/114673.

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O presente trabalho tem como objetivo a análise de obras da arquitetura moderna brasileira de base carioca, construídas em concreto armado no período compreendido entre 1935 e 1960. É inegável que a construção teve destaque entre os vários componentes que levaram a arquitetura moderna brasileira ao reconhecimento internacional. Dentro do período citado, o Brasil figurou como líder do universo da arquitetura moderna, onde a exploração da plasticidade potencial do concreto armado foi aplicada com grande êxito. As soluções adotadas pelos arquitetos brasileiros tiveram grande repercussão, a começar pelo edifício da Associação Brasileira de Imprensa dos Irmão Roberto da sede do Ministério da Educação e Saúde Pública (hoje conhecido como Palácio Gustavo Capanema) que deixaram perplexos arquitetos do mundo inteiro. Marcos da nova arquitetura no país, estes exemplares foram objeto de inovações expressivas e bem-sucedidas também no seu projeto estrutural. Para se fazer a análise das construções brasileiras, é importante estudar as origens do concreto armado e suas aplicações desde o seu surgimento, passando pela descrição de patentes registradas (ou apenas estudadas) na Europa e Estados Unidos, sem esquecer de precisar nomes e datas, fundamentais para substanciar a reivindicação de influências e precedências. Em um segundo momento, estuda-se a chegada do concreto armado no Brasil, e as obras iniciais, além de registrar as primeiras construtoras e a elaboração das primeiras normas. Nos anos 30 o concreto armado é agente da verticalização e da indústria da construção civil, domínio este comprovado através de dados técnicos e sócio-econômicos. A última parte está dedicada para a análise das obras, onde Affonso Eduardo Reidy, Álvaro Vital Brasil, Lúcio Costa, MMM Roberto e Oscar Niemeyer são os autores dos projetos. Analisados sob o aspecto de sua concepção estrutural e construtiva, os exemplares são divididos em categorias e dentro destas ordenados por cronologia de projeto e execução, onde são apresentados além do texto escrito, ilustrações das obras em andamento, finalizadas e desenhos originais e/ou elaborados por este autor, através de levantamento ou pesquisa.
The purpose of this essay is the analysis of works of the Brazihan modem architecture with carioca base, built in reinforced concrete in the period between 1935 and 1960. It is undeniable that the construction had prominence among the several components that took the Brazihan modem architecture to the international recognition. Inside of the mentioned period, Brazil represented as leader of the universe of the modem architecture, where the exploration of the potential plasticity of the reinforced concrete was applied with great success. The solutions adopted by the Brazihan architects they had great repercussion, to begin for the building of the Brazilian Association of Press of the MMM Roberto of the headquarters of Ministry of Education and Pubhc Health (known as Palácio Gustavo Capanema) that left perplexed architects of the whole world. Signal of the new architecture in the country, these copies were object of expressive and successful innovations in your structural project. To do the analysis of the Brazilian constructions, it is important to study the origins of the reinforced concrete and your applications from your appearance, going by the description of registered patents (or just studied) in Europe and United States, without forgetting of needing names and dates, fundamental to nourish the revindication of influences and precedences. In a second moment, it is studied the arrival of the reinforced concrete in Brazil, and the initial works, besides registering the first builders and the elaboration of the first norms. In the thirties the armed concrete is agent of the verticalization and of the industry of the building site, domain this proven through data technicians and socioeconomic. The last part is dedicated for the analysis of the works, where Affonso Eduardo Reidy, Álvaro Vital Brasil, Lúcio Costa, MMM Roberto and Oscar Niemeyer are the authors of the projects. Analyzed under the aspect of your structural and constructive conception, the copies are divided in categories and inside of these ordered by project chronology and execution, where they are presented besides the written text, illustrations of the works in process, concluded and drawings original or elaborated by this author, through rising or researches.

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34

Miguel, Maria Beatriz dos Santos. "Relatório de Estágio no Altis Grand Hotel". Master's thesis, 2021. http://hdl.handle.net/10400.8/5935.

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O presente relatório de estágio resulta da utilização das conceções teóricas adquiridas ao longo da formação académica no Mestrado de Marketing e Promoção Turística, com a aquisição e aplicação dos conhecimentos práticos retidos durante a realização de estágio no Altis Grand Hotel. Com as experiências e aprendizagens adquiridas durante o período de estágio, surgiu a oportunidade de elaborar um manual de acolhimento assente nos comportamentos éticos que se esperam de um profissional de hotelaria aquando do acolhimento aos seus clientes, neste caso específico, a clientes de nacionalidade chinesa. Este manual visa fornecer ferramentas e informações pertinentes aos profissionais da hotelaria sobre alguns dos hábitos mais comuns, presentes na cultura chinesa, de forma a colmatar possíveis conflitos culturais entre ambos os intervenientes, turista e profissional hoteleiro, decorrentes do desconhecimento dos segundos sobre os hábitos culturais dos primeiros. Os principais objetivos da criação do manual incidem sobre a redução do risco de conflitos culturais, sobre a formação e profissionalização de colaboradores tendo em vista uma prestação de serviço de excelência que potencie o aumento da fidelização de clientes. O grau de exigência dos clientes, assim como, a quantidade e qualidade da oferta de serviços concorrentes, justifica que as empresas criem ferramentas que visem à diferenciação das mesmas através da potencialização dos serviços existentes.

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Courdent, Sarah João. "Relatório de Estágio no Hotel Mercure Lille Roubaix Grand Hotel: Departamento Comercial num Hotel de 4 estrelas". Master's thesis, 2017. http://hdl.handle.net/10400.26/18614.

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Este Trabalho de Conclusão de Curso, intitulado Relatório de Estágio Profissional, é resultado do estágio curricular realizado no Hotel Mercure Lille Roubaix Grand Hôtel durante um período de seis meses no Departamento Comercial. O objectivo deste trabalho é descrever as actividades desenvolvidas durante este estágio, respondendo assim a uma exigência curricular para a obtenção do grau de mestrado em Gestão do Turismo e da Hotelaria na Universidade Europeia. Vou estudar o caso do turismo de negócios que está associado ao turismo de eventos que faz com que se crie um desenvolvimento na área do turismo abrangendo também diversos setores como o da hotelaria. Foi elaborado um estudo recorrendo à análise de conteúdo e observação participada para se verificar aspetos a melhorar no departamento de eventos com base nas criticas positivas e negativas que foram enviadas por clientes no período em que decorreu o estágio. Com base nesta análise foram apresentadas sugestões de melhoria nos procedimentos do hotel para aumentar o nível de satisfação do cliente.
This report refers to an internship performed under the context of the Masters in Hotel Management. The internship took place between October 2016 and April 2017 at Hotel Mercure Lille Roubaix Grand Hôtel. The aim of this report is to explain the realization of the internship, the organization of the Hotel and in this sense, forward the achievement of new knowledge and development of skills during the internship. This internship passed through the Sales department. The objective of this work is to describe all the activities realized during the internship, as to respond to an obligation to obtain my master’s degree. I will study the tourist business which is associated to the events, that allows to develop all sectors of hospitality. A study with the hotel clients was made, such as a study of the hotel son that I could know how to develop events. All the way the internship, I figured how to improve the proposition but also the services that the events department propose to the clients.

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Yang, Kai-Hsiang y 楊凱翔. "The Case Study of Culture Hotel-Case of The Grand Hotel Taipei and JJ-W Hotel Tainan". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/g43z79.

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碩士
銘傳大學
觀光事業學系碩士在職專班
101
Culture can create the added value of tourism industry, highlight local style, and show the regional cultural characteristics, and most importantly, function as the main strategy in promoting tourism industry. This paper took tourist hotel as an example to research on how it combines cultural heritage in an attempt to regenerate and reuse tradition. The popularization of cultural tourism is in hopes to provide impetus for development, bring back vitality of local economy, avoid population outflow, increase employment opportunities, and preserve cultural uniqueness in order to achieve the goal of sustainability and cultural inheritance. Therefore, this case research selected two hotels: The Grand Hotel, an international tourist hotel in Taipei and JJ-W Hotel, a small local hotel in Tainan, to discuss on how to integrate local culture with traditional spirit on the management and design of hotels and how to show customers their unique culture characteristics in their hotels through a in-depth interview with hotel managers. While doing this interview, another interview with two VIP customers was conducted in an effort to discuss their impressions on tourist hotels with unique local culture features. The result shows that the combination of culture and tradition in a hotel is able to provide customers with deeper experience, stand out from the other hotels, create customer demand, and establish sustainability for the company. In addition, this study provides Taiwan hotel industry with a reference for developing culture-orientated hotels and concrete advice on the establishment of Taiwan’s tourism policy.

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Thuy, Nguyen Thi Thanh y 阮氏清水. "The Factors Affecting Customer Satisfaction in the Hotel Industry- A Case Study of Muong Thanh Grand Ha Long Hotel". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9yxqhw.

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碩士
美和科技大學
企業管理系經營管理碩士班
107
In order to improve the quality of hotel services and increase customers’ satisfaction with the hotel stay, it is important for the hotel managers to have knowledge and understandings of quality standards of customers. Customers’ evaluation of the hotel experiences depend on different aspects. Indeed, there may be a large number of factors that influence guests’ impressions, but their level of importance for customers may not always be the same. In order to be aware of the strengths and weaknesses of their businesses, hotel managers has to identify which improvements in the hotel operation can bring additional value to their customers. For hotel manager, in order to gain the knowledge of customer, there is no better way than the feedback provided directly from the customers. If analyzed properly, it can be exploited for the purpose of improving the hotel operations and raising profits. The aim of this thesis is to examine the relationship between different aspects which influence the overall satisfaction of customers with the hotel stay. It also focuses on identifying the main factors that would influence the customers’ satisfaction. For this purpose, the thesis content is constructed based on previous papers and researches written by other authors for deeper understandings of the relationship between quality of service and customers’ satisfaction.As having the knowledge and experience in hotel services, the author chooses Muong Thanh Grand Halong Hotel as the subject of the research. Therefore, based on the current performance of the hotel, the author aims to analyse the impact of hotel services toward customer satisfaction which directly influent the revenue of the hotel and propose appropriate solutions for better performance of the hotel. The results of this research hence indicate that level of services provided by the hotel has the greatest influence on customer satisfaction with the hotel stay. Moreover, the thesis also provides solutions to improve the performance of the hotel to increase the satisfaction level of customers.

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Ferreira, Catarina Castilho. "Formulação da estratégia de employer branding para o hotel Wyndham Grand Algarve". Master's thesis, 2021. http://hdl.handle.net/10400.1/17426.

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O presente relatório de estágio reflete o trabalho realizado no estágio iniciado em novembro de 2019 e concluído em fevereiro de 2020 (480 horas) no departamento de Marketing do hotel Wyndham Grand Algarve (WGA), assim como o trabalho de investigação concebido para responder ao seguinte problema de interesse para o hotel: Qual a perceção que os colaboradores têm do hotel WGA como local para trabalhar e da atratividade da sua marca empregadora? De modo a dar resposta a esta questão, foram definidos os seguintes objetivos gerais: aferir a perceção dos colaboradores sobre o WGA como local para trabalhar; aferir a perceção dos colaboradores sobre a atratividade da Employer Branding (EB) do WGA; formular a estratégia de EB para o WGA. Foram ainda definidos objetivos específicos para dar resposta ao problema através de diferentes etapas. Em ter-mos metodológicos foi aplicado um questionário aos colaboradores do hotel, contendo perguntas fechadas e abertas, e obtido uma taxa de resposta de 47%. As perguntas fechadas foram analisadas através de estatística descritiva e as abertas através de análise de conteúdo. Os resultados demonstram que os colaboradores têm na sua maioria a perceção de que o WGA é um bom local para trabalhar e que é uma marca empregadora atraente. A partir destes resultados e da análise de conteúdo das questões abertas, que permitiram melhor entender as expetativas e os anseios dos colaboradores, foi formulada a estratégia de marca empregadora para o WGA. Tal visa desenvolver uma marca empregadora ainda mais atrativa para atuais e futuros colaboradores, baseada em forte identidade, reputação e cultura organizacional, e torná-la uma referência no mercado e competitiva na captação de talentos. Os resultados demonstram a importância da EB na retenção, atração e recrutamento de colaboradores, contribuindo para a sua satisfação e motivação, e para a atratividade e competitividade da EB.
This internship report reflects the work fulfilled in the internship started in November 2019 and completed in February 2020 (480 hours) in the Marketing department of the Wyndham Grand Algarve (WGA) hotel, as well as the research work designed to answer the following problem of interest to the hotel: What is the perception that employees have of the WGA hotel as a place to work and the attractiveness of their employer brand (EB)? To respond to this question, the following general objectives were defined: assess the employees' perception of the WGA as a place to work; assess the employees' perception of the attractiveness of the WGA EB; formulate the EB strategy for the WGA. Specific objectives were also defined to respond to the problem through different steps. In meth-odological terms, a questionnaire was applied to hotel employees, containing closed and open questions, and a response rate of 47% was obtained. Closed questions were analyzed using descriptive statistics and open questions through content analysis. The results show that the majority of employees have the perception that WGA is a good place to work and that it is an attractive employer brand. Based on these results and the content analysis of the open questions, which made it possible to better understand the expectations and de-sires of the employees, the EB strategy for the WGA was formulated. This aims to de-velop an even more attractive employer brand for current and future employees, based on strong identity, reputation, and organizational culture, and make it a reference in the mar-ket and competitive in attracting talent. The results demonstrate the importance of EB in retaining, attracting, and recruiting employees, contributing to their satisfaction and mo-tivation, and to EB's attractiveness and competitiveness.

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Chin, Chuan-Sheng y 金傳盛. "A Study on the Aesthetic Value of the Tourist Hotels’ Museumification: The Case of Grand Hi-Lai Hotel, Kaohsiung". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3d57mj.

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碩士
國立東華大學
觀光暨休閒遊憩學系
103
With the transformation in the economic circumstances, customers’ value identity towards commodities in hotels is also changing. During the recent years, domestic tourist hotels have been making a large amount of investment on creating environmental atmosphere. In addition, “the museumification of commercial spaces” has been a trend, which becomes the competitive strategy of hotel management under business operation thinking. In view of the fact that hotel’s profits are based on the satisfaction of customers’ needs. Therefore, in a time of the Experience Economy, it has come to be an important source of business opportunities to create customers’ experiential value and satisfy their aesthetic needs. How to create predominance and increase competitiveness to meet customers’ ever-increasing needs is currently an essential topic for hoteliers’ sustainable operations. However, there is little research studying issues related to the museumification of hotels in Taiwan. This study aims to explore such phenomenon about museumification of hotels through relevant literatures and the empirical evidences from Grand Hi-Lai Hotel in Kaohsiung, Taiwan. Data are collected through in-depth interviews with the hotel managers and focus groups interviews with hotel customers. This research uses the thematic analysis method to analyze data collected. According to the findings, it is concluded that the museumification of hotels bears the functions of building brand characteristic, increasing commercial value, exerting marketing creativity and creating added-value, etc. To the consumers, those hotels not only satisfy their functional demands, but also their inner demands of higher levels. The hotel’s aesthetic value is the result of interactions between operators and consumers. Therefore, through the brand identity, the hotels link with customers; through the unique products or services, the hotels satisfy the curiosity of customers; the hotels meet the customers’ demands for dignity and honor by specialized services; the customers demonstrate their own taste and self-value through the atmosphere of themed environment created by hotels; through providing advanced facilities, the hotels bring the comfort of modern life to its customers; the accessibility and convenience of the hotel location free customers from the pressure of consumption; the continuous innovation of the menu satisfies the customers’ desires for trying something new. The museumification of hotel space is not the only way to design cultural and artistic atmosphere in service environment. Each hotel should utilize the concept of themed design to create the unique atmosphere based on its own geographical conditions, local culture and recourses available.

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YEH, HSIU-CHEN y 葉秀真. "Using Artificial Neural Network to predict the total revenue of the Grand Hotel". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/70877943276528747763.

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碩士
育達商業科技大學
休閒事業管理系碩士班
101
Financial management is the first lesson of business operation. Robust financial management can increase incomes and reduce expenses, while analysis and control of financial management can enhance operational efficacy. Hotel operation is subject to demand; when demand changes, revenues also change. Customers’ consumption is the main source of income to international tourist hotels, and directly affects the revenue. Customers’ needs in tourist hotels are influenced by external factors such as economy, international situations, political situations and transportation. Thus, customers’ needs tend to be fluctuated. Using Artificial Neural Network (ANN), this study establishes a revenue prediction model for international tourist hotels. Fifteen variables, including international oil prices (West Texas, Dubai and Brent of the North Sea), stock closing quotation (data at the end of month and average data), exchange rate, consumer price index, unemployment rate, total number of people of immigration (person-time), number of foreign tourists in Taiwan, number of rooms in the Grand Hotel, occupancy rate of the Grand Hotel, average room prices of the Grand Hotel, rent income of the Grand Hotel, and food and beverage revenue of the Grand Hotel, are used to predict the total revenue of the Grand Hotel. The results suggest that the prediction result of set 15-16-1 back-propagation ANN and hidden layer activation FX of network: Logistic, Qutput neurons: 1, Output error FX: Sum-of-squares, Output activation FX: Logistic and Quick Algorithm is the best. Based on result of actual test, AE is 7814466.862073, ARE is 0.0919 and correlation is 0.880743. It is estimated that the revenue in January 2013 is NTD$119,374,072. The error is NTD$1,8646,956, in comparison to the actual revenue of NTD$100,727,116 in the hotel monthly report of January 2013 announced by the Tourism Bureau.

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JEN, HSI HAO y 任希浩. "Guest Rooms Marketing Strategies Analysis for a Resort Hotel Affiliated to a Theme Park:A Case Study of Grand Royal Hotel, Miao-Li, Taiwan". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/j76sb9.

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碩士
育達科技大學
行銷與流通管理所
107
The major target of this research is to explore room division marketing strategies applied by resort hotel affiliated to a theme park. From data provided by the Tourism Bureau of Taiwan, we will acknowledge the revenues tourism industry generated and the contribution of the lodging industry to it. As the subject hotel is located at Miao-Li County, facts and analysis were tied with neighboring administrative areas include Tao-Yuan and Hsin-Chu (as known as Section T-H-M) as regional common data throughout the development of local lodging industry. Through examine of evolution for Taiwan’s regional lodging industry from 2008 to 2018 will help to get a clear understanding of the performance of subject hotel has achieved. However, as the existence of theme park competitors near the Miao-Li County, has the performance met the subject hotel’s forecast? In this research, through the adoptions of 1. SWOT analysis to compare the hotel and the main competitor, 2. Interview Survey to discover potential strategies and 3. Literature Collections and Triangulation to achieve final conclusion and suggestions as followed: 1. Conducting a vast survey to define guests visiting purpose for marketing strategy fine tuning. 2. The existing products of the subject hotel is to meet the requirement of room, food & beverage outlets and the theme park combination on a stay over basis only. However, as a leading hotel in Miao-Li County, it is extremely essential to develop alliance with business associates to optimize customer service and product line. 3. From the members of alliance, the hotel can pick up partners as key elements to create new room products or to re-mix with their current service, also the possibility to extend the length of stay to two nights. Thus, the entire product line will be more abundant with variation of seasons change and travel purpose for consumers to choose from. 4. Domestic, Self-Driving and Group Tourism are major clienteles of subject hotel due to the incomplete mass transportation system in Miao-Li County. Overseas market is to be considered if ground transportation related member joined the alliance.

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Chen, Show-Chu y 陳秀珠. "The study of the International tourist Hotel and the Relation between Guests'' Needs, satisfaction, and the desire to return -- the example of the grand Hotel". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/68044250105804736248.

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Lu, Hui-Yu y 陸慧宇. "The Labor-Management Relationship during the Process of Corporatization--A Case Study of The Grand Hotel". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94px8s.

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碩士
銘傳大學
觀光研究所碩士在職專班
94
The Grand Hotel was founded in 1952 and over the years has carried out the country’s duty in receiving local and foreign dignities and guests. The fire in 1995 revealed the hotel old management problem. The government started to pay attention to the Hotel with its special background history. The management therefore began to prepare the process for corporatization. However, the special historical background and industrial culture were overlooked at the beginning of the process. The management finally left the hotel and ceased corporatization under great protest by the hotel’s labor union. The hotel’s image was damaged at the same time. This paper uses the qualitative study plan with triangle examination of the depth interview, documents analysis and action study. It tries to define the ownership of The Grand Hotel and realizes the key factor of the labor-management argument. Through case study and its SWOT (Strength, Weakness, Opportunity and Threaten) analysis, it wants to look for an all-win module for the labors, management, government and society as a whole. It wants to create a reference for the Hotel to manage the labor-management relationship for the next corporatization process. The study finds the key reasons of the failure of corporatization in 1998 as follows: 1. The authority of the management was challenged because of the unclear ownership. 2. The capital problem wasn’t well organized during the process, which arose the labor union’s suspicions. 3. The whole project finally stopped because of the lack of trust and communication between labor and management. The Grand Hotel has been a part of the country for more than half century. It has been one of the most important estates for the public in Taiwan’s tourism industry. Corporatization is not the only panacea for resolving the problems of the Hotel, but it definitely is a necessary step for the hotel to reinforce its capability for future competition. The study provides suggestions through SWOT analysis: 1. The government should assist the hotel management and labor to dominate by themselves, create a good ambience for their communication. The study strongly emphasizes that the government should not involve itself too much in the Hotel’s financial and personnel arrangement, or affect the direction of its operation in future corporatization. 2. The hotel management should affirm the operation goal and reinforce performance, create a rational route for labor and union communication, and plan a continual education project for labor according to the organizational objectives, organizational culture, market direction and issues about the corperatization. 3. Employees should recognize that the hotel is their community, and so support business continuity planning. They should also build up their subsidiary skills and self-confidence. The focus on professional knowledge in corperatization should be cultivated among the organizers of labor union in order to improve communication and reach a win-win situation with the hotel management. 4. The study would like to emphasize that, with a consideration for the Hotel’s special historical background, the trust between labor and management will be the key factor for the hotel’s future direction. If a objective third party could join the discussion during the coperatization process, the communication deadlock might be eliminated. Besides, a clear public understanding of the corporatization information and an open attitude for the joining discussion of the basic-level labors can strengthen the centripetal force and avoid the employees been handled by a third party which might have unwholesome intentions. The history is a mirror. Only if the labor and management could take care of the benefit of each other and considerate things to fit in the society expectation, cooperate with patient instead of rushing, with trust instead of suspicion and communicate with each other with wisdom, then The Grand Hotel can release its historical burden, make its future to step into a new mileage and dedicate its effort to the Taiwan tourism industry once again. The labor and management relation would be a problem for most of the business after a long term development. For the future study of the The Grand Hotel, an overall corporatization opinion investigation of the board member and the labors is strong recommended. Besides, the related financial and juristic issue must be discussed and treated deeply. Wish The Grand Hotel and the labor-management relationship in Taiwan industry can develop positively under the central literature study.

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Chia-Yen, Wu y 吳佳彥. "The efficiency and benefit of employment training on F&B staff- The Grand Hotel Kaohsiung". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23vw62.

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碩士
正修科技大學
休閒與運動管理所
102
Background: The past pattern of economic development in Taiwan has changed from manufacturing into service-oriented industries. Because the catering industry is easiest to enter, it is the preferred choice for most entrepreneurs and alternative job seekers. The catering industry is a sector of the services chain. It is a labor-intensive industry, having long working hours and high workloads. The frontline personnel of the catering service must provide services directly to the customer, and their attentive service and accurate communication abilities must be professionally trained in order to satisfy the customer, because in this way the quality of the service provided by the staff has an impact on the success of the business. Objective: To investigate the efficiency and benefits of employment training for catering employees in the areas of special knowledge, working attitude and habits, and to investigate the curriculum implementation. Methods: In this study, the main investigated subject is the Grand Hotel in Kaohsiung. Using questionnaires designed by the researcher, a survey on the efficiency and the benefit of employment training in the special knowledge, work attitudes and habits, and of curriculum implementation was performed; and the test version questionnaire of SPSS for Windows19.0 was used for reliability and validity checking, i.e. the independent sample t - test and single variable change to analyze and to understand the relationship between independent variable and dependent variable. A total of 200 questionnaires were distributed and 196 questionnaires returned (response rate of 98%), less invalid questionnaire with no answers, the final valid questionnaire were 165 copies (valid response rate of 84%). Results: The "title of the job position" has a significant effect on the employment training in both the curriculum implementation (p = .043 <.05), and the training performance (p = .002 <.05); also the "total service years of the employee” has a significant effect on the professional knowledge (p = .005 <.05), work habits and attitudes (p = .002 <.05); and there is a significant difference on "income" for working habits and attitudes (p = .030 <.05), (p = .003 <.05), Conclusion: Good employment training for catering service personnel has a significant impact, the influence factors include the employee's position titles, income, total service years.

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Hu, Yin-Chin y 胡殷溱. "The Behavioral Intention of Multi-ethnic Restaurant Consumers-Using the Grand Hi-Lai Hotel as an Example". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/a5949r.

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碩士
國立高雄餐旅大學
餐旅研究所在職專班
105
Taiwan’s food and beverage service market has gradually reached saturation point. With the rapid increase in the number of restaurants in recent years, increased national income and improved living habits, consumers have begun to pay attention to consumption, while the food in dining, environment and service quality are of great importance to them. There are many types of restaurant quality surveys. In this study, Importance-Performance Analysis (IPA) was adopted, with the Chinese, Western and Japanese restaurants in the Hi-Lai Hotel as cases for analyzing the differences in restaurant quality. The questionnaire survey method was adopted. Through convenience sampling, a total of 300 questionnaire copies were distributed, of which 286 copies were recovered, accounting for a recovery rate of 95.3%. After conducting an IPA analysis on the Multiethnic Restaurant Gap Five, the findings show that “the restaurant has adequate meal options,” “the restaurant’s menu is clear and concise,” “the restaurant’s meal taste is special,” “the restaurant’s meals are well garnished, fragrant, and tasty” and “the restaurant’s meals suit my personal taste” are the gap five quality items that need the Hi Lai Hotel’s prioritized improvement. In the “food quality” dimensions, the one with the largest gap is “the restaurant’s meal taste is special,” followed by “the restaurant has adequate meal options” and “the restaurant’s meals suit my personal taste.” In the “environment quality” dimension,” the one with the largest gap is “the restaurant atmosphere makes me feel comfortable,” followed by “the restaurant is clean” and “the atmosphere created by the restaurant’s background colors.” In the “serving quality dimension”, the largest gap is “sincerely seeking the greatest benefits for customers,” followed by “the restaurant’s services are trustworthy” and “promptly corrects any mistakes.” The food quality, environment quality and service quality dimensions showed significant differences, confirming the existence of the PZB model gap five. For the impact results of the “restaurant quality expectancy disconfirmation gap” on the “behavioral intention,” in the “word-of-mouth dissemination” dimension, the “food quality expectancy disconfirmation gap” reached the significant standard, with a positive impact. In “repurchase intention,” the “food quality expectancy disconfirmation gap” reached significant standards, with a positive impact. The “overall satisfaction” and “food quality expectancy disconfirmation” reached the significant standards, with a positive impact. The results indicate that the smaller the consumer’s “food quality expectancy disconfirmation gap” for the restaurant, the greater the behavioral intention. As for the relationship between the “restaurant category” and the “restaurant quality gap,” in “food quality expectancy disconfirmation gap,” the “Japanese restaurant” and the “Chinese restaurant” both have a greater negative gap compared to the “Western restaurant.” In the “environment quality expectancy disconfirmation gap” dimension, the negative gap of the “Japanese restaurant” is greater than that of the “Western restaurant.”

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Kao, Chun-Hua y 高春華. "Job Stress, Professional Burnout and Psycho-physical Health Situation of the Employees of the Grand Hotel, Taipei". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/30950466907980437903.

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碩士
國立嘉義大學
管理學院碩士在職專班
97
This research, using The Grand Hotel, Taipei as a case study, is to study the relationship between job stress, professional burnout, and psycho-physical health. Using judgmental sampling 469 usable questionnaires were collected. The research findings are: (1) The hotel service employees with different demographic backgrounds are significantly different in their job stress, professional burnout, and psycho-physical health; (2) job stress and professional burnout are significantly co-related; (3) job stress and psycho-physical health are significantly co-related; and (4) job related burnout and psycho-physical health are significantly co-related. Findings can be used in developing criteria for hiring, in training and in management of employees.

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47

Wu, Ruei-Yuan y 吳睿遠. "Design Application of Chinese Auspicious Pattern With a CIS System－Take the Taipei Grand Hotel for Example". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/51854795134074333448.

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碩士
華梵大學
工業設計學系碩士班
99
The mentality of traditional luck and happiness seeking and bad preventing keeps going. This profound convention exists in present society and culture and implants people’s mind by a specific form. Furthermore, Chinese not only looks for this pattern but apply it to daily life extensively, and it can be seen everywhere no matter wedding ceremony, celebration, or funeral. However, due to the influence of western culture, Taiwanese gets weaker and weaker in knowing and learning this pattern. We should treat how to understand the meaning of Auspicious Pattern from a deeper level seriously to enhance the inherent auspicious culture. This study takes Taipei Grand Hotel as an example to re-design its Corporate Identity System (CIS). The creation with Chinese Traditional Auspicious Culture on its furniture will be divided into five main series: dining utensils, lighting, bedding, chair, and mounting after observing its internal facility and space layout. In addition, the products will designed based on five most representative dynasty: Shang-Zhou,Qin-Han, Sui-Tang,Yuan-Ming, late Qing and early Ming. The basic elements of the sign are analyzed based on its Signifier and Signified, and according to the binary symbol theory of Ferdinand de Saussurethe, the ration, characteristics and composition of the works created are stimulated by computer software to explain the meaning which the works render. And then they are combined into meaningful Auspicious Pattern. After that, the three levels of the works are explained via Erwin Panofsky’s iconography: the natural meaning of the image, the meaning of artistic image, and the internal meaning and content of the works. Finally, the most appropriate product is chosen to verify the experiment. The theme can be ensured through analysis. Moreover, the auspicious signs not only are combined themselves together but are linked up with the serial products to break the barrier of traditional Auspicious Pattern as well as provide each work with a new meaning and application. This combination can make much more people understand the interior meaning of traditional culture. And the products can also be created through the method of this study to closely link up the traditional auspicious culture and our lives.

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48

Bunzel, Dirk, University of Western Sydney y Faculty of Business. "Real numbers, imaginary guests, and fantastic experiences : the Grand Seaside Hotel and the discursive construction of customer service". 2000. http://handle.uws.edu.au:8081/1959.7/27816.

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Based on a fourteen-month period of ethnographic research conducted in an Australian Coastal hotel, this thesis explores the issues of management in a flexible organization. Using a textual approach to the study of organizations, the thesis focusses on the customer service discourse, its constituents, and the processes of its symbolic (re-) production in the hotel studied. Using a variety of textual data-among them academic publications from authors as diverse as Foucault, Clegg, Haugaard, Ritzer and Castoriadis; various forms of fieldnotes; and detailed descriptions of ritual and ceremonial events - the thesis not only provides a vivid account of organizational life at the hotel, it also identifies aspects of the latter such as meetings, training and reward programmes, and customer response schemes, as disciplinary technologies applied to govern both employees and customers. Extending the considerations about the disciplinary qualities of the customer service discourse and linking them with the issues of new forms of control as recently debated in the larger field of organization studies, the thesis will identify the processes of imagination, normalization, and subjugation as central to the establishment of a new management doctrine: corporate culturism. This discussion will also reveal the essentially hybrid nature of control under this new doctrine and it will expose the process of managing meaning as fundamental to its constitution and endurance. Respectively, the thesis will identify the hotel studied as an organization that thrives on corporate culturism. As the thesis represents a contribution to the field of (organizational) ethnography, it will - by recurrently reflecting on some of the contemporary debates in the field- implicitly address status and practicability of empirical (ethnographic) research in a postmodern world.
Doctor of Philosophy (PhD)

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49

Wang, Ya-chi y 王雅綺. "A Study of Service Quality & Customer Satisfaction of F&B Industry, Base on Grand Hi-Lai Hotel". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56152070251944774190.

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碩士
國立中山大學
企業管理學系研究所
99
Service quality is a crucial factor affecting customer satisfaction. The importance of service quality was recognized by Parasuraman et al.(1985) and improved in many studies. This research empirically investigates the feasibility of the six various restaurant outlets of the Grand Hi-Lai hotel in Kaohsiung using DINESERV, a 29-item instrument developed in 1995, hoping to explore the relationship between service quality and customers’ satisfaction. A total 210 questionnaries were filled out by the customers of the restaurants and 153 were returned effectively. The data analysis goes to the conclusions presented as follows: (1) the experience of the service quality will positively impact its customers’satisfaction, (2) the assurance and empathy of service quality has more power to influence the customers’ satisfaction, This empirical study gives a guide to the managers of the restaurants that only the unique, surprising and touching service is the key to get customers’ heart.

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Cabrita, Carolina Silvério. "A Importância da Cor nos filmes de Wes Anderson : Análise dos filmes Moonrise Kingdom, The Grand Budapest Hotel e Isle of Dogs". Master's thesis, 2020. http://hdl.handle.net/10362/116047.

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Wes Anderson tem vindo a deixar a sua marca no cinema contemporâneo norte-americano, é conhecido pelo seu estilo de narrativa e pelo seu visual excêntrico. A cor é um elemento essencial nos seus filmes e tem um papel importante em paralelo com a narrativa. Nesta dissertação vou analisar o seu percurso em relação às cores através de três dos seus filmes com diferentes paletas cromáticas. Esta análise observa o contexto da atmosfera de Anderson, das suas histórias e personagens, das suas influências, em relação às cores escolhidas pelo diretor, autor em que todo o contexto cromático determina o conceito da obra em si.
Wes Anderson has been making his mark in contemporary American cinema, is known for his narrative style and eccentric look. Color is an essential element in his films, he plays an important role in parallel with the narrative. In this dissertation I will analyze his path in relation to colors through three of his films with different color palettes. This analysis looks at the context of Anderson's atmosphere, his stories and characters, his influences, in relation to the colors chosen by the director, author in which the entire chromatic context determines the concept of the work itself.

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Tesis sobre el tema "Grand Hotel"

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