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Artículos de revistas sobre el tema "Green products"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 25 de julio de 2025

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1

Ida, Bagus Sanjaya, Wayan Wirga I, Gusti Ketut Gede I, Wayan Sukarta I, and Ketut Yasa I. "Green Products: Green trust on Green Equity." International Journal of Current Science Research and Review 07, no. 04 (2024): 2374–78. https://doi.org/10.5281/zenodo.11091382.

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Abstract : The aim of this research is to prove the determining factors that can strengthen the value of Sensatia Botanicals brand green products. he criteria used were respondents who had used beauty products who were at least 20 years old and lived in the city of Denpasar and a sample of 100 respondents who were measured based on the number of indicators used. Distribution of questionnaires and interviews will be used as data collection methods. The questionnaire is measured using a Likert scale which will be tested using the validity test and reliability test of the instrument so that the q

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Bag, Satya Narayan. "EXPORT PERFORMANCE OF INDIAN GREEN PRODUCTS." BSSS Journal of Management 14, no. 1 (2023): 182–98. http://dx.doi.org/10.51767/jm1413.

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Green Products are coming from Natural origin. The use of such products are now increasing due to eco-friendly nature of such products .Jute is one such green product in India and it has economic value. The Raw Jute and Mesta are the two important crop productions in India. Due to Pandemic situation, the productions of such fibers were in decreasing trend in the year of 2019-20 and 2020-21. In the year of 2020-21, 95.6 lakhs tonnes of Raw Jute were produced in our country. Jute products exports value has been rising trend from 2015-16 to 2021-22. Due to bio degradable nature of the Jute fibre,

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Yuvaraj, Dr.S., Mrs.M. Divya, and Mrs. K. Priya. "Green Consumer Behavior towards Green Products." International Journal of Advance and Applied Research 5, no. 27 (2024): 24–26. https://doi.org/10.5281/zenodo.13856686.

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Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions. It is concluded that while consumers are aware of and have a positive attitude towards green products, high costs, and limited availability hinder regular use. Affordable pricing and easier access are the keys to increasing adoption.

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Ariadi, Graciella Levina, Piji Pakarti, Mahmud Mahmud, and Suhita Whini Setyahuni. "Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust." Value : Jurnal Manajemen dan Akuntansi 20, no. 1 (2025): 114–31. https://doi.org/10.32534/jv.v20i1.6889.

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In an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business. It is important for companies to adopt sustainable and environmentally friendly business practices. Therefore, this study aims to see how Green Brand Image, Green Satisfaction, and Green Trust affect Green Perceived Value towards Green Loyalty on Tupperware products. In this study, a sample of 183 respondents on Tupperware products was involved. Data were processed

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Kumar, R. Satish. "Measurement of Consumer Attitude: Purchase of Green Products." International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (2017): 332–36. http://dx.doi.org/10.31142/ijtsrd5959.

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Mitra, Barun S., Charudutt Panigrahi, S. Veeramani, Umesh Rishi, V. Selvarajan, and Srirang K Jha. "Conversations around Green Products." Journal of Management & Public Policy 12, no. 2 (2021): 59–66. http://dx.doi.org/10.47914/jmpp.2020.v12i2.005.

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R., Satish Kumar. "Measurement of Consumer Attitude Purchase of Green Products." International Journal of Trend in Scientific Research and Development 2, no. 1 (2017): 332–36. https://doi.org/10.31142/ijtsrd5959.

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Population over explosion made consumer's life havoc in satisfying their needs. Consumers are in search of new versions of natural products to protect their health.Corporates are run with commercializing the products with more concern with production and packaging. They are in strategic point to attract consumers towards their new package of green products with in and out spoken messages of environment protection and consumer health well being. Many corporate giants imbibe Green Marketing practices which it refers to holistic marketing concept wherein the production, market consumption and

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Hartanto, Prasetyo, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products." Jurnal Manajemen dan Organisasi 14, no. 1 (2023): 15–33. http://dx.doi.org/10.29244/jmo.v14i1.44626.

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This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards

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Betts, Kellyn. "More milestones for green products and green chemistry." Environmental Science & Technology 43, no. 3 (2009): 556. http://dx.doi.org/10.1021/es803403m.

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Ćalasan, Veljko, Rade Slavković, and Jelena Rajković. "Application of green tools in green marketing." Serbian Journal of Engineering Management 6, no. 1 (2021): 72–77. http://dx.doi.org/10.5937/sjem2101073c.

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Green marketing is a promotion of "green" or environmentally friendly products as a consumer base for the premium product. It implies the whole chain of a product's life cycle, prevention of releasing pollutants into the environment and their removal using phytoremediation as one of many tools. Increasing social care linked health well-being with sustainable environmental and economy. Therefore, increased number of eco-minded entrepreneurs includes green marketing. A strategic goal of corporations is to raise awareness through environmentally minded publication, eco-friendly retail, organic ca

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Nyoman Mutiara Pradnyani and I Gede Nandya Oktora P. "The Influence of Green Products on Green Repurchase Intention Through Green Advertising." International Journal of Management Research and Economics 2, no. 4 (2024): 01–12. http://dx.doi.org/10.54066/ijmre-itb.v2i4.2222.

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Starbucks as a coffee shop retail company implements green products by launching several initiatives to reduce the environmental impact by using tumblrs and straws made of paper as well as carrying out green advertising.to increase public awareness of caring for environmental sustainability. This research aims to analyze the influence of green products on green repurchase intention through green advertising. The number of samples used was 100 people. The research method used is quantitative. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assum

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Lanre, Olasunkanmi, Johnson Bodunde Kolawole, and Ade Bello Sunday. "Appraisal of Awareness of Green Lifestyle among Consumers in Nigeria." International Journal of Social Science and Human Research 08, no. 04 (2025): 2303–12. https://doi.org/10.5281/zenodo.15244420.

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The green revolution in contemporary times has become a global concern for governments, organizations, and societies. Despite the apparent achievements in raising consumer awareness and education programs about green lifestyles in developed economies, this phenomenon seems elusive in developing economies, particularly in Nigeria. Consequently, this study aims to assess the level of green lifestyle awareness among consumers in Nigeria. A survey approach was used to collect information from 327 participants across five commercial cities in Nigeria. The findings revealed that awareness of green l

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Lisnaningrum, Destya, Sabihaini Sabihaini, and Abdul Ghofar. "Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, no. 2 (2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.

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This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Slema

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Bernadeta, Ratri Dewi. "Exploring the Mediating Effect of Social Media Perception on Green Beauty Products Purchase Intention: The Evidence from Indonesia." Journal of Economics, Finance And Management Studies 07, no. 07 (2024): 4388–96. https://doi.org/10.5281/zenodo.12805151.

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Amidst the growing beauty industry in Indonesia, several local beauty brands have embraced the theme of sustainable beauty or produced environmentally friendly beauty products to reduce pollution impact and pay closer attention to the ingredients used. This research aims to analyze the factors influencing consumers to purchase environmentally friendly beauty products. Based on quantitative data processing using SMART PLS, it was found that there are two main factors that influence consumers' considerations to purchase environmentally friendly beauty products, namely green product knowledge and

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Mai, Nguyen Hoang. "Investigating about Consumers’ Attitudes to Green Children's Toys Products in Vietnam." International Journal of Trade, Economics and Finance 12, no. 2 (2021): 54–57. http://dx.doi.org/10.18178/ijtef.2021.12.2.693.

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The literature on plastic watse recently focus upon products such as plastic bag and plastic straw. However, there are products that create a very huge amount of waste such as plastic children's toys, have not received proper attention. Also, the need of green products for children's toys is essential since plastic children's toys were proved that contain heavy metals which are potential sources risk to children’s health. Therefore, this research aims at pioneering in doing investigate about consumer attitudes to plastic and environmentally friendly children's toys in Ho Chi Minh city, Vietnam

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Moza, Lygaya, Asep Suryana, and Putri Trulline. "Implementasi Green Marketing pada PT Yagi Natural Indonesia dalam Memasarkan Produk Perawatan Tubuh Ramah Lingkungan." Telangke:Jurnal Telangke Ilmu Komunikasi 6, no. 1 (2024): 72–87. http://dx.doi.org/10.55542/jiksohum.v6i1.949.

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PT Yagi Natural Indonesia (Yagi Forest) is a company that produces environmentally friendly body care products from Indonesia which produces products made from organic ingredients that do not cause environmental pollution and do not have a negative impact on humans who use them. In promoting the environmentally friendly body care products produced, Yagi Forest does this through green marketing. This research aims to determine the implementation of green marketing carried out by Yagi Forest. This research uses a qualitative method with a case study approach and uses data collection techniques u

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C.Dilip Kumar, C. Dilip Kumar, and Dr S. M. Yamuna Dr.S.M Yamuna. "A Study on Consumer Preference towards Green Marketing Products." International Journal of Scientific Research 3, no. 3 (2012): 185–87. http://dx.doi.org/10.15373/22778179/march2014/61.

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Anitha, Dr. R. "Organized Retailing and Planning in Green Retailing Environment Strategies." Royal International Global Journal of Advance and Applied Research 1, no. 4 (2024): 21–24. https://doi.org/10.5281/zenodo.14059994.

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Abstract    Today’s the largest retailing process as a part of holistic approach to addressing through consumer behaviour. The companies to develop in a new way of various techniques to using green marketing strategies in business unit. Green marketing environment production is natural consumption pattern of green products, implementation and development of export opportunities to profitable goods. Now a days the organic nature production system experts in agriculture field to set green consumption new trend in the world. In current market penetration increasing in sales of gre

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Ki, Hyoshin, and Jeong-Yoo Kim. "Sell green and buy green: A signaling theory of green products." Resource and Energy Economics 67 (February 2022): 101266. http://dx.doi.org/10.1016/j.reseneeco.2021.101266.

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Alamsyah, D. P., T. Suhartini, Y. Rahayu, I. Setyawati, and O. I. B. Hariyanto. "Green advertising, green brand image and green awareness for environmental products." IOP Conference Series: Materials Science and Engineering 434 (December 3, 2018): 012160. http://dx.doi.org/10.1088/1757-899x/434/1/012160.

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Dr., E. B. Khedkar Dean. "Green Marketing – Concept, Awareness and Linkage with Consumer Purchase Decision." International Journal of Management Sciences and Business Research 4, no. 9 (2015): Green Marketing, Green Product, Purchase Intention. https://doi.org/10.5281/zenodo.3461461.

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Environmental protection and safety is a major issue in recent times and government of our country enacted many rules and regulation regarding the same. Green marketing and green products is also a brand new concept in our country although awareness towards the same has been very low in India. In recent time, companies have also started adopting green marketing practices and emphasize consumers more towards green products which are less detrimental to environment than the conventional products available in the market. The research is an attempt to find out the whether the efforts taken by mark

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Cheng, Yuepeng, and Bo Li. "Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 1 (2023): 20–39. http://dx.doi.org/10.3390/jtaer19010002.

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As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide green or normal products to the market. When a supplier with a drop shipping option produces green products, more fees may be invested in the production of green products than on normal products. The drop shipping e-tailers and suppliers with a drop shipping option can also choose to sell normal produ

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Rossouw, Nina, and Aidan Boon. "Conscious cleaning products: The influence of green marketing on consumer buying behaviour." Retail and Marketing Review 20, no. 2 (2024): 52–65. https://doi.org/10.5281/zenodo.14185349.

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Society’s interest in environmental issues and sustainability has made green marketing a priority for organisations globally. Consumer behaviour has a significant influence on climate change, and alterations in consumer behaviour have the potential to reduce the carbon footprint of consumption by up to 25%. A substantial portion of this can directly be attributed to consumers selecting products with a lower carbon footprint. Traditionally, household cleaning products have had a detrimental effect on the environment but they have more recently made extensive use of green marketing strateg

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24

Yuan, Qixiang, and Lin Sun. "Promoting Green R&D to Allow Green Products to Outcompete Non-Green Products: Subsidize Consumers or Manufacturers?" Sustainability 17, no. 3 (2025): 832. https://doi.org/10.3390/su17030832.

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Although green R&D is recognized as an effective approach to achieving sustainability goals, the adoption of green technology has not been ideal. As such, many governments support green R&D by subsidizing manufacturers’ green R&D or consumers’ sustainable purchases. Accordingly, we develop two theoretic models, where a manufacturer engages in green R&D to compete with a competitor who focuses on producing non-green products, and the government promotes green R&D by either (a) subsidizing consumers (Model C) or (b) subsidizing manufacturers (Model M). Our analysis reveals th

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Yang, Yi Chang. "Consumer Behavior towards Green Products." Journal of Economics, Business and Management 5, no. 4 (2017): 160–67. http://dx.doi.org/10.18178/joebm.2017.5.4.505.

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Lin, Chen-Ju, and Hwang-Yeh Chen. "User expectancies for green products." Social Enterprise Journal 12, no. 3 (2016): 281–301. http://dx.doi.org/10.1108/sej-02-2016-0004.

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Purpose This study was commissioned by DA-AI Technology Co. Ltd. and used the outcome expectancy theory from the social cognitive framework and concept of planned behavior to structure an outside-inside user expectancy model. The purpose of this study is to identify the elements that influence internal customers to select green products. Design/methodology/approach The model reflected the outside expectancy of users regarding three aspects: perceived benefits, barriers and perceived corresponding value of green products as the stimulus of a user-perceptive process. The trained onsite interview

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Bortzmeyer, D., G. Langguth, and G. Orange. "Fracture mechanics of green products." Journal of the European Ceramic Society 11, no. 1 (1993): 9–16. http://dx.doi.org/10.1016/0955-2219(93)90053-t.

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Pizzi, Antonio. "Wood products and green chemistry." Annals of Forest Science 73, no. 1 (2016): 185–203. http://dx.doi.org/10.1007/s13595-014-0448-3.

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Mahenc, Philippe. "Are green products over-priced?" Environmental and Resource Economics 38, no. 4 (2007): 461–73. http://dx.doi.org/10.1007/s10640-007-9084-9.

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Janssen, Marco A., and Wander Jager. "Stimulating diffusion of green products." Journal of Evolutionary Economics 12, no. 3 (2002): 283–306. http://dx.doi.org/10.1007/s00191-002-0120-1.

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Ms.D.Sandhya Rani, Dr.T. Varalakshmi, and P.Sai Chandana. "Consumer Perception Towards Green Products." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 06 (2024): 1878–80. http://dx.doi.org/10.47392/irjaem.2024.0278.

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This qualitative research investigation delves into the intricate landscape of consumer perception and adoption of green products, aiming to unveil the underlying factors that shape consumer behaviour in the realm of sustainability. With growing environmental concerns and an increasing emphasis on eco conscious consumption, understanding how consumers perceive and engage with green products is paramount for businesses and policymakers alike. Through in depth interviews and thematic analysis, this study uncovers the multifaceted dimensions influencing consumer decisions regarding green product

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Helen, Grace E. Olipane. "Consumer Perception towards Green Products." International Journal of Arts, Humanities and Social Studies 4, no. 3 (2022): 77–85. https://doi.org/10.5281/zenodo.6635712.

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This study aims to determine the consumers’ perception about green products from the three hundred seventy six (376) employees of the President Ramon Magsaysay State University, who were randomly selected during SY 2020-2021. This study uses a quantitative and descriptive correlational method of research to determine the relationship between the profile of the consumers and their perceptions toward green products.   It is found out that majority with 189 or equivalent to 50.30% are from age group of 25-44 years old with mean of 37.64 years old; most of the respondents have attained

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Andika, D. N. Luthfiana, Nadia, and Kartinah. "Green purchase behavior: the role of green advertising, green awareness, and eco-literacy." IOP Conference Series: Earth and Environmental Science 1181, no. 1 (2023): 012025. http://dx.doi.org/10.1088/1755-1315/1181/1/012025.

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Abstract The scope of Theory of Planned Behavior used on this research to explore the consumer behavior concept. The specific aim of this research is to identify the relationship between green purchase behavior, green advertising, and eco-literacy, with green awareness as a mediating variable. The statistical analysis technique used is Smart PLS 3.0, which examines the direct and indirect relationship between the variables. The sample size for this research is 106 respondents who want to buy green products. The results of the study showed that green awareness mediates the relationship between

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ARVIND, SINGH. "A STUDY OF CONSUMERS ATTITUDE TOWARDS ENVIRONMENT FRIENDLY PRODUCTS." JournalNX - A Multidisciplinary Peer Reviewed Journal ICACTM (May 3, 2018): 52–57. https://doi.org/10.5281/zenodo.1410005.

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 Expanding mindfulness on the different ecological issues has driven a move in the way consumers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are currently attempting to decrease their effect on the earth. Nevertheless, this is not widespread and is yet developing. Associations and business however have seen this adjustment in customer demeanors and are attempting to pick up an edge in the focused market by misusing the potential in the green market industry. The present investigation presents the idea of green advertis

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Hu, Hanli, Yu Cao, Dan Yi, and Qingsong Li. "How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?" Sustainability 15, no. 14 (2023): 10961. http://dx.doi.org/10.3390/su151410961.

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In order to respond to and take advantage of consumers’ growing interest in green products, an increasing number of firms are expanding their market share by introducing green versions of their brown products. However, firms are faced with the challenge of how to distribute green products to avoid mutual encroachment with brown products. To solve this problem, this paper constructs a Stackelberg game model consisting of a manufacturer (leader) and a retailer (follower), in which the manufacturer provides brown and green products, and then develops two channel structures for green products to b

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Thilmany, Jean. "Green Decisions." Mechanical Engineering 132, no. 03 (2010): 40–42. http://dx.doi.org/10.1115/1.2010-mar-4.

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This article discusses the introduction and implementation of environmental regulations in manufacturing industry. Manufacturers are responding to customer demand for environmentally friendly products. Several vendors such as PTC and Siemens PLM Software make products that track environmental performance of products, parts, materials, and suppliers. Many products are integrated with a company’s supply chain and product development systems. IBM offers Environmental Product Lifecycle Management, which includes software and consulting services, and assists clients in analyzing every phase their p

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Vimala, B., and Dr S. Mohankumar. "RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND ECOLOGICAL BELIEF TOWARDS GREEN FOOD PRODUCT." Restaurant Business 118, no. 8 (2019): 198–211. http://dx.doi.org/10.26643/rb.v118i8.7678.

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This paper deals with the relationship between the consumer behaviour and ecological belief towards green food product. The study was conducted in Chennai, Tamil Nadu. Chennai has the maximum number of organic shops and customers are comparatively aware about green products. The organic shops in Chennai have extended their sales in all varieties of products such as organic vegetables, fruits, cereals, pulses, greens, packaged items and FMCG products etc. These varieties of products attract more numbers of customers.

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Ojha, S. S. "Assessing Employees' Perceptions of Green Banking in Nepal's Commercial Banks." Apex Journal of Business and Management (AJBM) 4, no. 1 (2025): 9–26. https://doi.org/10.5281/zenodo.14992762.

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This study aimed to explore employees' perceptions of green banking in commercial banks of Nepal, focusing on the influence of five key independent variables: green financial products and services, green human resource management, green investment, risk management, and green business strategies. Data were collected from 386 respondents using a structured questionnaire. The relationships between the independent variables and employees' perceptions of green banking were analyzed using the Statistical Package for Social Science (SPSS) software. Descriptive analysis, correlation, and regression te

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Jain, Vijay Kumar, Aditi Dahiya, Vikas Tyagi, and Praveen Dube. "Predicting factors affecting green purchase intentions towards green products." World Review of Science, Technology and Sustainable Development 17, no. 4 (2021): 360. http://dx.doi.org/10.1504/wrstsd.2021.10038889.

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Jain, Vijay Kumar, Aditi Dahiya, Vikas Tyagi, and Praveen Dube. "Predicting factors affecting green purchase intentions towards green products." World Review of Science, Technology and Sustainable Development 17, no. 4 (2021): 360. http://dx.doi.org/10.1504/wrstsd.2021.117893.

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Yusiana, Rennyta, and Arry Widodo. "Green Brand Dimensions Affecting Consumer Intention Using Green Products." Advanced Science Letters 24, no. 4 (2018): 2462–65. http://dx.doi.org/10.1166/asl.2018.10981.

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Kennedy, F. B., and A. M. S. S. Adhikari. "Antecedents Affecting Consumers’ Green Purchase Intention Towards Green Products." American Journal of Interdisciplinary Research and Innovation 1, no. 3 (2022): 47–52. http://dx.doi.org/10.54536/ajiri.v1i3.1044.

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Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. The aim of the study is to measure the antecedents affecting consumers’ green purchase intention towards green products special reference with Nikaweratiya Divisional Secretary area, Kurunegala District. This study uses four dimensions as the independent variable of antecedents such as green purchase attitudes, green perceived values, green perceived trust, and ecological knowledge, while green purchase intention was taken as the dependent variable. For this study

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Balananthini., B. B. "An Empirical Study on Green Products and Green Marketing." International Journal of Economic, Business, Accounting, Agriculture and Management towards Paradigm Shift in Research 2, no. 1 (2025): 8–12. https://doi.org/10.5281/zenodo.15104836.

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<strong><em>Abstract</em></strong> <em>Environmental concerns and sustainable consumption have gained significant attention in recent years, leading to the rise of green products and green marketing. This study empirically examines consumer perceptions, attitudes, and purchasing behaviour toward green products while analysing the effectiveness of green marketing strategies. The research employs a mixed-method approach, combining survey data from consumers with case studies of companies engaged in green marketing. The findings reveal that environmental awareness, perceived product effectiveness

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Bakhtiar, Arfan, and Erry Phoni Sinaga. "THE CORRELATION BETWEEN GREEN ADVERTISING, GREEN BRAND IMAGE, AND GREEN AWARENESS OF GREEN PRODUCTS AND THEIR EFFECT ON PURCHASE INTENTION." International Journal of Applied Science and Engineering Review 06, no. 03 (2025): 06–03. https://doi.org/10.52267/ijaser.2025.6302.

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Today, as businesses increasingly use green marketing strategies, consumers are becoming more aware of eco-friendly products. Such strategies are enacted by companies such that people, i.e., consumers, are becoming more aware of environmental concerns and are enthused to purchase green products. This study explores the relationship between green advertising, green brand image, and green customer awareness of environmentally friendly products and their impact on customer purchase intention. The study surveyed 100 customers of Product XYZ, a brand of green skincare and beauty products. Data from

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Marliyani, Putri, and Andyan Pradipta Utama. "INFLUENCE OF ENVIRONMENTAL KNOWLEDGE, GREEN WOM, AND GREEN ADVERTISING ON PURCHASE INTENTION THROUGH GREEN ATTITUDE." EUrASEANs: journal on global socio-economic dynamics, no. 2(51) (March 30, 2025): 389–401. https://doi.org/10.35678/2539-5645.2(51).2025.389-401.

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The purpose of this study is to analyze the influence of environmental knowledge, green word-of-mouth communication, and green advertising on purchase intention, with attitude towards green products as a mediating variable in Lush cosmetic products as environmentally friendly cosmetic products. This study used a quantitative descriptive design with 216 respondents in DKI Jakarta. The Partial Least Squares Structural Equation Modeling technique (PLS-SEM) analyzed the questionnaire, which served as the research instrument. The results showed that the independent variables had a positive and sign

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Diyah Winarni, Roro Suestu. "The influence of green products on green purchase intention mediated by green brand awareness." International Journal of Applied Finance and Business Studies 12, no. 1 (2024): 44–51. http://dx.doi.org/10.35335/ijafibs.v12i1.285.

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Consumer behavior has shifted to concern for the environment. Creating green products has become a big agenda for every entrepreneur, and they must continue to follow global changes. This study aims to analyze how green products can affect green purchase intention mediated by green brand awareness. This study uses quantitative methods to determine the relationship between variables. The sample used in this study was 120 respondents. Questionnaires were used for data collection and analysis using SmartPLS software version 3. The analysis results confirm that green products can positively and si

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Zhang, Guanfei, Mei Li, Jin Li, Min Tan, Huie Li, and Yiping Zhong. "Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study." International Journal of Environmental Research and Public Health 19, no. 17 (2022): 10746. http://dx.doi.org/10.3390/ijerph191710746.

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People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consumption decision-making involving different types of green products and message framing, according to construal level theory. Participants were instructed to make green consumption decisions involving green products with different psychological distances (self-interested green products vs. other-intere

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Lee, Doo Ho, and Jong-Chul Yoon. "Equilibrium Decisions on Pricing and the Greenness Degree in Supply Chains under Single- and Cross-Distribution Channels of Green and Nongreen Products and Government Subsidies." Mathematical Problems in Engineering 2022 (November 2, 2022): 1–24. http://dx.doi.org/10.1155/2022/5525780.

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Rapid economic growth and industrialization have brought us material abundance and greater convenience, while also causing socio-environmental problems such as the rapid depletion of resources, unexpected natural disasters, and environmental destruction. For these reasons, environmental issues have attracted public and governmental attention around the world over the past few decades. As a result, environmental sustainability has become a critical indicator for evaluating the success and efficiency of supply chain management schemes. For a sustainable supply chain, many governments are employi

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Rismayanti, Rismayanti, and Titik Desi Harsoyo. "Pengaruh Green Perceived Value, Environmental Knowledge, Green Brand Image Terhadap Green Purchase Intention pada Produk Sensatia Botanicals." QISTINA: Jurnal Multidisiplin Indonesia 4, no. 1 (2025): 115–26. https://doi.org/10.57235/qistina.v4i1.5931.

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This study aims to analyze the influence of Green Perceived Value, Environmental Knowledge, Green Brand Image on Green Purchase Intention on Sensatia Botanicals products. The sample in this study was 100 respondents who had never purchased Sensatia Botanicals products and knew that Sensatia Botanicals products were environmentally friendly products. The results of the instrument test stated that all question items used in this instrument were valid and reliable. The results of the classical assumption test stated that the data in this study were normally distributed and free from multicollinea

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McCoy, A. P., Y. H. Ahn, and A. R. Pearce. "TOWARDS ESTABLISHING DIFFUSION BARRIERS FOR INNOVATIVE GREEN BUILDING PRODUCTS: A SURVEY OF SIPS BUILDERS." Journal of Green Building 7, no. 2 (2012): 153–76. http://dx.doi.org/10.3992/jgb.7.2.153.

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The aim of this paper is to propose and demonstrate an approach for exploring diffusion barriers specific to innovative green building products. Innovative green building products aim at reducing environmental impacts during a product's entire life-cycle, helping mitigate the substantial environmental degradation caused by current construction patterns. Few studies establish attributes that differentiate such products within the construction market, a key facet to increasing adoption. For key stakeholders, product attributes can affect the rate of adoption and the nature of use. Toward that en

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