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1

Chumpitaz, Garretón Royce Kevin, Acuña Daleshka Daniela Cuba, Cabezas Jose Gustavo Herquinigo, Vilela Robert Jesús Huamani y De la Rosa Jhennsy Rosamaria Torres. "BEAUTÉ – Estudio de prefactibilidad e implementación de una empresa de jabones artesanales en Lima". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652339.

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El presente trabajo de investigación es un estudio de prefactibilidad para la constitución de una empresa productora de jabones artesanales. Este trabajo consta de dos partes importantes. En primer lugar, se presenta la validación del modelo de negocio, donde se analizó el problema que existe y nuestra propuesta de solución con el uso de jabones artesanales. Además, se estimó el tamaño de mercado de los productos y se elaboraron diferentes Productos Mínimos Viables (MVP) que validaron el producto y su forma de presentación al consumidor final, así como también se pudo recabar la información necesario para comenzar las ventas presenciales y realizar una proyección de ventas. En segundo lugar, se desarrolló el plan de negocios donde se hizo la declaración de la visión y misión de la empresa, así como sus objetivos y estrategias a corto y largo plazo. Asimismo, se evaluó el plan de operaciones, el de recursos humanos, de marketing y de responsabilidad social empresarial junto con el detalle de sus respectivos presupuestos. Gracias a la definición de estas estimaciones se logró elaborar el plan financiero del proyecto de acuerdo con los ingresos y egresos que se realizarían durante los años de operación. Todo ello se evaluó de indicadores financieros como el COK, WACC y TIR, los cuales validaron la viabilidad del proyecto.
This reasarch work is a prefeasibility study for the constitution of a handmade soaps. This work consists of two important parts. In the first place, we presented the validation of the business model, where the existing problem is analyzed and our solution proposal with the use of handmade soaps is presented. Furthermore, the market size of the products was estimated and many different Minimum Viable Products (MVP) were developed in order to validate the product and its presentation to the consumer. Additionally, we collected the information needed to begin face-to-face sales and perform A sales projection. Secondly, the business plan was developed in which the company's vision and mission statement was made, as well as its short and long-term objectives and strategies. Likewise, the operations plan, the human resources, marketing and corporate social responsibility plan were evaluated along with the details of their respective budgets. Thanks to the definition of these estimates, the project's financial plan was prepared according to the income and expenses that would be made during the years of operation. The entire financial structure was evaluated with indicators such as COK, WACC and TIR, which validated the viability of the project.
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2

Lanffranchi, Pickmann Diana, Girón Grecia Adriana Villafana, Gstir Goldie Melida Ishtar Donayre, Farías Bryan Bruno Mateus y Estabridis Luis Joaquín Guillén. "Bear Care: Jabones artesanales para hombre". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626657.

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Actualmente, el mercado de cuido personal en el Perú, específicamente el mercado de jabones en barra, está valorizado en alrededor de 450 millones de soles, según Euromonitor. Sin embargo, cabe resaltar que carece de una variedad de productos dirigidos al mercado masculino y le permitan al hombre poder escoger la manera de cuidar su piel, así como lo hacen las mujeres. La manera en que el hombre de hoy en día le da importancia al cuidado personal no es el mismo que hace algunas décadas atrás. Hoy se relaciona la imagen personal con factores ligados al éxito, esto provoca que el hombre busque productos que le generen beneficios percibiese por su entorno. Dado este contexto, es preciso señalar que el objetivo de este estudio es brindar al mercado jabones artesanales con fragancias masculinas que cubran esta necesidad y que además resalten la virilidad buscada por los clientes finales. El hombre limeño de 25 a 39 años con estilo de vida ya sea sofisticado, progresistas o formalistas se encuentra en una constante búsqueda de los de productos que lo ayuden a resaltar y destacar su masculinidad, sumado a la salud de la piel y la tendencia del mercado por los productos naturales. La presente propuesta de negocio gira entorno a la comercialización de jabones con base natural de glicerina con aromas masculinas mediante la incursión en barberías y las ventas digitales por medio de redes sociales. Se estima que el tamaño de mercado para Bear Care es de 180,324 habitantes, lo que representa un tamaño de mercado de 35’704,247 soles. Finalmente, se pudo determinar que en el primer año de operación se tendrá una venta de 175 085 soles. Se tendrá valor financiero de 67 930 soles y un valor económico de 32 320. En los próximos cinco años, Bear Care será una marca especializada en el cuidado personal del hombre con productos de origen artesanal.
Nowadays, health care market in Peru, specifically the bar soaps market, is valued around 450 million soles, according to Euromonitor. However, it should be mentioned that there is a lack products in terms of variety aimed at the male market and stop men on taking care of themselves as women do with their skin. The way in which the man of today gives importance to health care is not the same as a few decades ago. Today, personal image is related to factors linked to success, that is why man look for products that generate benefits perceived by their social circle, by that they can reach an status. Given this context, it should be noted that the objective of this study is to provide the market with handmade soaps with masculine fragrances that cover this gap on the market and that also highlight the virility sought by the users. The man from Lima from 25 to 39 years old with a sophisticated, progressive or formalist lifestyle is in constant seek of products that help to highlight his masculinity, added to the health of the skin and the tendency of the market for natural products. The present business proposal revolves around the commercialization of soaps with natural glycerin base with masculine fragrances through the incursion in barbershops and e-commerce through social media. It is estimated that the market size for Bear Care is 180,324 inhabitants, which represents a market size of 35,704,247 soles. Finally, it was determined that in the first year of operation the company will reach sales of 175 085 soles. It will have a financial value of 67 930 soles and an economic value of 32 320. Over the next five years, Bear Care will be a brand specialized in the personal care of men with products of traditional origin.
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3

Gonzáles, Vásquez Vanessa Lucero, Albán Martín Alonso Lira, Guillèn Francis Giovanni Saavedra y Toscano Katherine Rubi Toscano. "Jabones prácticos a base de insumos naturales". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651781.

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En los últimos años se ha llegado a presentar un notable aumento en el número de mujeres que optan por un cuidado constante de su piel, buscando que esta llegue a estar siempre limpia, hidratada y saludable. Sin embargo, esto les llega a resultar difícil, debido a que actualmente existen diferentes factores presentes en la vida diaria, que deterioran constantemente el aspecto de la piel. Un ejemplo de ello es la continua exposición a los químicos presentes en los jabones genéricos, los cuales están siempre presentes en lugares públicos, como centros comerciales, restaurantes, e inclusive áreas de trabajo, debido a su bajo costo en el mercado. Otros factores que se debe considerar, son la contaminación ambiental, y el efecto negativo de la radiación solar. Para contrarrestar esta problemática, hemos desarrollado los Jabones Eco-Amigables Prácticos “Makalu”, hechos a mano a base de diferentes aceites escenciales que otorgan minerales y vitaminas para el óptimo cuidado de la piel. La presentación es en forma de pétalos pequeños que funcionan para un solo uso con el fin de dar practicidad, por ello podrán ser transportados a cualquier lugar y ser utilizados en la higiene personal, sin desperdicios ni químicos. Es importante elaborar un jabón adecuado para cada tipo de piel, por ello, elaboramos jabones hidratantes y nutritivos para piel seca, mixta o grasa y para piel sensible para cubrir las diferentes necesidades de nuestros segmentos. El primero son las mujeres entre 18 y 39 años del NSE A y B que optan por cuidar su piel a base de productos naturales, y el segundo son las tiendas naturistas y boticas que tienen nuestro perfil de clientes. Asimismo, el producto se ha fijado un precio entre 12 a 15 soles segun el tipo de producto de acuerdo a las preferencias del cliente.
In recent years, we have come to present a notable increase in the number of women who opt for continuous and constant care of their skin, looking for us to always be clean, hydrated and healthy. However, this is difficult for them, because there are currently different factors present in daily life, which constantly deteriorates the appearance of the skin. An example of this is the continuous exposure to the chemicals present in generic soaps, which are always present in public places, such as shopping centers, restaurants, and even work areas, due to their low cost in the market. Other factors that should be considered are environmental pollution, and the negative effect of solar radiation. To counteract this problem, we have developed the ¨Makalu¨ practical Eco – Friendly Soaps, handmade based on different essential oils that provide minerals and vitamins for optimal skin care. The presentation is in the form of small petals that work for a single use in order to give practicality, so they can be transported anywhere and be used in personal hygiene, without waste or chemicals. It is important to prepare a suitable soap for each type of skin, therefore, we prepare moisturizing and nourishing soaps for dry, mixed or oily skin and for sensitive skin to cover the different needs of our segments. The first is women between 18 and 39 years of age NSE A and B who choose to take care of their skin based on natural products, and the second are the health food and botanical stores that have our customer profile. Also, the product has set a price between 12 to 15 soles based on the type of product according to customer preferences.
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Madeira, Ana de Matos Beja. "Extração e quantificação de carotenoides provenientes de diferentes cultivares de Capsicum annuum L. com interesse para a indústria farmacêutica". Master's thesis, [s.n.], 2015. http://hdl.handle.net/10284/5150.

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Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas
O género Capsicum annuum L. inclui plantas de frutos picantes e adocicados vulgarmente conhecidos como pimentos ou pimentões. De entre os diferentes cultivares existem frutos com diferentes cores, sendo os mais conhecidos o verde e o vermelho. Porém existem outras variedades mais exóticas, como o amarelo, laranja, roxo e branco. A cor desenvolvida pelos vegetais está diretamente relacionada com a presença de certos metabolitos sintetizados, responsáveis por muitas ações farmacológicas atualmente reconhecidas. As propriedades fitoterápicas, aliadas ao elevado valor mercadológico do pimento impulsionam estudos mais aprofundados e direcionados sobre os aspetos biológicos da planta, necessários para a sua futura aplicação na indústria farmacêutica. O género Capsicum é reconhecido pelos seus elevados teores em vitamina C, vitaminas do complexo B, vitamina A e vitamina E. Carotenoides como o β-caroteno e a β-criptoxantina também são encontrados. Existem inúmeras aplicações deste material vegetal, destacando-se o seu uso como corantes naturais, na forma de extratos concentrados e de extratos e óleos vegetais na cosmética. No entanto, uma planta de uso tradicional e tão rica em fitoquímicos deve ser estudada de forma mais aprofundada permitindo dar a conhecer as suas propriedades nutricionais, composição química, funções terapêuticas e possíveis reações adversas. Face às diferenças de cor encontradas nos pimentos, crê-se que as suas propriedades poderão estar diretamente relacionadas com a diferença de concentração destes fitoquímicos, muitos deles responsáveis pela pigmentação natural do material vegetal e, consequentemente, nas propriedades terapêuticas. O presente trabalho teve como objetivo avaliar o teor das carotenoides dos pimentos de diferentes colorações e, consequentemente, a elaboração de sabonetes artesanais com incorporação dos extratos obtidos dos diferentes pimentos. Foi realizada a quantificação do teor de carotenoides presentes em seis variedades de pimentos (branco, amarelo, laranja, vermelho, verde e roxo), nomeadamente, teores de clorofila a, clorofila b, β-caroteno e licopeno por método colorimétrico. Nos sabonetes artesanais com incorporação dos extratos obtidos dos diferentes pimentos, foi avaliado o teor de carotenoides presentes após o processo de saponificação a frio, determinação do índice de espuma, Ph e textura. The genus Capsicum annuum L. includes hot and sweetened fruit plants commonly known as chilies or peppers. Among the different fruit varieties there are fruits with different colors, however, the green and red fruits are the most common. There are other exotic varieties, such as yellow, orange, purple and white. The color developed by the plants is directly related with the presence of certain metabolites synthesized, responsible for many pharmacological actions currently recognized. The fruits properties, coupled with the high marketing value of pepper, have been the focus of several studies, focused on biological aspects for their application in the pharmaceutical industry. The genus Capsicum is recognized for its high levels of vitamin C, vitamins from the complex B, vitamin A and vitamin E. Carotenoids in particular β-carotene and β-criptoxanthin are also found. There are many uses of plant material, especially its use as natural dyes in the form of concentrated extracts and extracts and vegetable oils in cosmetic. However, a traditional use of plants with high content of s should be studied in more detail in order to evaluate their nutritional properties, chemical composition, therapeutic functions and possible adverse reactions. Due to the color differences in peppers, some biological properties may be directly related to the phytochemical compounds concentration and therefore in their therapeutic properties. This study aimed to evaluate the carotenoid contents of different peppers and the development of handmade soaps with the incorporation of peppers aqueous extracts. The carotenoids contents presented in six varieties of peppers (white, yellow, orange, red, green and purple) was performed, in particular, chlorophyll a, chlorophyll b, β-carotene and lycopene contents. Also the carotenoids contents presented in handmade soaps were quantified, as well as the foam index, pH and texture of soaps.
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Ascue, Gomez Yoanna Victoria, Cerna Sofia Alexandra Enriquez, Reynaga Shelby Almendra León, Machaca Angélica Anaís Quispe y Arteaga Carolina Velasquez. "Rumi: Jabones artesanales con insumos naturales y gemoterapia". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654761.

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Este trabajo consiste en el desarrollo de un plan de negocio de jabones artesanales con propiedades naturales y de gemoterapia teniendo como prioridad satisfacer las necesidades de nuestro público objetivo. Con el objetivo de elaborar un producto de alta calidad, se contó con la colaboración por medio de entrevistas de expertos que nos permitieron implementar diversas mejoras en la adquisición de los insumos correctos y los procedimientos adecuados. En primer lugar, para la elaboración del proyecto se desarrolló una segmentación que nos permitió determinar de manera efectiva nuestro público objetivo. Posteriormente por medio de los diversos experimentos que se desarrollaron se pudo conocer las características que eran apreciadas por los consumidores de nuestro producto, además se estableció el precio de venta por medio del concierge. En segundo lugar, se evaluaron los diversos factores tanto internos como externos que pueden afectar de manera indirecta o directa a nuestra empresa incluyendo la coyuntura relacionada con el COVID-19, elaborando de esta manera estrategias aplicables para el entorno cambiante actual y futuro. Finalmente, se elaboraron presupuestos en las diversas áreas implicadas en los procesos de la empresa como marketing, responsabilidad social empresarial, operaciones, recursos humanos entre otros tanto a corto como largo plazo, permitiéndonos de esta manera evaluar la viabilidad del proyecto.
This assignment consists in the development of a business plan for handmade soaps with natural properties and gem therapy having as a priority to satisfy the needs of our target public. With the objective of elaborating a high-quality product, we had the collaboration through interviews with experts that allowed us to implement several improvements in the acquisition of the correct inputs and the adequate procedures. First, for the elaboration of the project, a segmentation was developed that allowed us to effectively determine our target audience. Later, through the various experiments that were developed, we were able to know the characteristics that were appreciated by the consumers of our product, in addition to establishing the sales price through the concierge. Secondly, we evaluated the various internal and external factors that may indirectly or directly affect our company including the situation related to the COVID-19, thus developing applicable strategies for the current and future changing environment. Finally, budgets were prepared in the various areas involved in the company's processes such as marketing, corporate social responsibility, operations, human resources among others both in the short and long term, thus allowing us to assess the viability of the project.
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Gutierrez, Vega Gianella Sharon, Colonia Paola Del Pilar Medina y Montalvo Martina Mendo. "SUNBLOCK - Estudio de factibilidad de la producción y comercialización de jabones artesanales con protector solar en Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655751.

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La presente investigación da a conocer la rentabilidad del proyecto con jabones solares en base a productos naturales como el arroz y avena de la empresa SunBlock, esto se ha demostrado con estudios realizados en Lima Metropolitana con ciudadanos de los niveles socioeconómicos A y B, que tenga un poder adquisitivo y a la vez que estudien y mantengan un conocimiento. Es así que, la exploración de la validación de nuestro proyecto confirmo que existe gran potencial de demanda dentro de nuestro público objetivo que busca adquirir de un producto de calidad y que cuide de la misma manera su piel. Con el propósito que el proyecto se realice a inicios del año 2022, se ha considerado la composición de factores relevantes en la investigación del proyecto. Además, para lograr tener una mejor planificación del proyecto, se desarrolló la estructura de la empresa, dividida en la siguiente forma, para entender nuestra rentabilidad del proyecto: Plan de Marketing, Plan Financiero, Plan de Responsabilidad Social Empresarial, Plan de Recursos Humanos y Plan de Operaciones. Dentro de cada uno de ellos se contemplan las estrategias, actividades y recursos necesarios para que este proyecto sea viable cuando inicie sus operaciones.
The present research reveals the profitability of the project with solar soaps based on natural products such as rice and oats from the SunBlock company, this has been demonstrated with studies carried out in Metropolitan Lima with citizens of socioeconomic levels A and B, which have a purchasing power and at the same time that they study and maintain knowledge. Thus, the exploration of the validation of our project confirmed that there is great demand potential within our target audience that seeks to acquire a quality product and that takes care of their skin in the same way. In order for the project to be carried out in early 2022, the composition of relevant factors has been considered in the project's research. In addition, in order to have a better planning of the project, the structure of the company was developed, divided in the following way, to understand our profitability of the project: Marketing Plan, Financial Plan, Corporate Social Responsibility Plan, Human Resources Plan and Operations Plan. Within each one of them are contemplated the strategies, activities and resources necessary for this project to be viable when it starts its operations.
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Camarena, Lima Nicol Briguitte, Schaefer Alessandra Xiomy Gomez, Arauco Mari Mar Lucia Pizarro, Meza Alejandra Quispe y Huaman Aldayr Angel Vilcamiche. "Modelo de negocio para el desarrollo de plataforma web por suscripción Nalanature". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656914.

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Este proyecto de investigación tiene como objetivo principal ofrecer un servicio con variedad de beneficios para el cuidado de la piel a jóvenes con problemas dermatológicos leves que buscan constantemente cuidar su rostro por su tipo de piel. De esta manera, desarrollamos una plataforma web que tenga la función de vender jabones artesanales especializados para cada tipo de piel, sino brindar apoyo y seguimiento continuo mediante diversos beneficios que obtendrán a través de una suscripción mensual. Respecto a la sustentación de este proyecto, iniciamos segmentando como nuestro público objetivo a los jóvenes, ya que son los que más propensos a tener problemas dermatológicos. Siguiendo de las validaciones tanto de expertos como de usuarios con este problema para conocer cómo lo sobrellevan en la actualidad y analizar factores como precio, competencia, tendencias e intención de compra. Asimismo, se elaboraron experimentos para validar la viabilidad de este proyecto y la solución del problema. Posterior a ello, se realizó una planificación de concierges con la finalidad de obtener información real para validar nuestro proyecto. Finalmente, se realizó el presupuesto total en el cual tenemos a los operarios, recursos humanos, marketing y el costo por el desarrollo de la plataforma web.
The main objective of this research project is to offer a service with a variety of benefits for skin care to young people with dermatological problems who constantly seek to take care of their face for their skin type. In this way, we developed a web platform that has the function of selling specialized handmade soaps for each skin type, but also providing continuous support and monitoring through various benefits that will be obtained through a monthly subscription. Regarding the sustainability of this project, we began by segmenting young people as our target audience, since they are the most likely to have dermatological problems. Following the validations of both experts and users with this problem to know how they cope with it today and analyze factors such as price, competition, trends and purchase intention. Likewise, experiments were developed to validate the viability of this project and the solution of the problem. After that, concierge planning was carried out in order to obtain real information to validate our project. Finally, the total budget was made in which we have the operators, human resources, marketing and the cost for the development of the web platform.
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Su-hsing, Chang y 張素幸. "Efficacy Assessment for Reducing Amount of Alkaline on Handmade Soap and Study Antiberterial Property on Liquid Handmade Soap". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/wvgb38.

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碩士
弘光科技大學
化妝品科技研究所
103
The soap base contained in handmade soap is likely to irritate sensitive skin. Alkali reduction formula affects different greases differently and imposes different levels of influence on various properties of the finished soaps. If alkali is reduced excessively, the cleaning power decreases and soaps are unable to be shaped. This study attempted to assess the properties of handmade soaps made with alkali reduction formula. The author produced handmade soaps with an amount of alkali less than what was normally needed for handmade soaps. Three ingredients were added to the handmade soaps, namely, coconut oil 3, palm oil 3, and olive oil 4. Handmade soaps were produced with 5 alkali reduction rates – 0%, 5%, 10%, 15%, and 20%, respectively. In week 0, week 2, week 4, week 6, and week 8, the author tested the handmade soaps produced with 5 alkali reduction rates to find out their hardness values, pH values, weight loss, and detergency. 8 weeks later, the author tested 5 handmade soaps again to find out their foaming power and foam stability. According to the test results, hardness value increased when soap-drying period was longer; the soap without alkali reduction had the highest hardness value; all soaps’ pH values were higher than 10.0 in week 0; pH values started to decrease as time passed by; the pH value of soap without alkali reduction decreased slowest; the pH value of soap with 10% reduction of alkali dropped below 10 after four weeks; the pH value of soap without alkali reduction dropped below 10 after 8 weeks; all soaps started to lose weight from week 0; and all soaps lost less than 10% of weight. Foaming power and form stability were tested using Ross-Miles device. The test results revealed that alkali reduction had nothing to do with foaming power and form stability at all, yet both foaming power and foam stability were higher than 0.8. Finally, handmade soaps’ detergency was examined using surface tension test. The test results indicated that 5 alkali-reduced soaps revealed critical micelle concentrations (CMC) similar to one another. In other words, when alkali reduction rate is less than 20%, the soap’s detergency remains unchanged. In conclusion, different alkali reduction rate affects handmade soap’s hardness value and pH value differently. When pH value is used as a decisive factor to determine the maturation of soap, 10% of alkali reduction rate or higher is sufficient to shorten the maturation process. With a constant percentage of grease contained in the handmade soap, the soap’s foaming power, form stability, and detergency remain unchanged even though alkali is reduced. Most people clean their hands with antibacterial hand cleansers. According to the latest experimental results released by US Food and Drug Administration, the triclosan and paraben contained in hand cleanser, toothpaste, and shampoos are likely to cause animal hormonal imbalance and possibly cancer. People started to worry if their health had been ruined by antibacterial products. The author added antibacterial ingredients, such as clove buds and limonene, into liquid handmade soap. Secondly, the author replaced antibacterial agent by non-toxic essential oil. The essential oil was analyzed with gas chromatography-mass spectrometry (GC/MS). The analysis indicated that clove bud contained 83.31% of eugenol and lemon essential oil contained 70.3% of limonene. Then, disc diffusion test was executed to identify the inhibitory zone. According to the test results, clove bud contained 3% of essential oil that warrants a satisfactory level of antibacterial performance. In addition, a washing hand test was executed using the liquid handmade soap made of essential oil extracted from clove. The author produced cleansing mousse with coconut oil 4, canola oil 3, and castor oil 3. Twenty persons participated in the test. The participants pressed Petri dish with their fingers; wiped their fingers with cotton swabs and dabbed Petri dish with the cotton swabs. 48 hours later, bacterial colonies were counted. According to the test results, 30.80 bacterial colonies were counted before participants washed their hands. Bacterial colony count dropped to 15.45 after participants washed their hands with the liquid handmade soap containing essential oil. No significant variance was found before and after participants wiped their hands with cotton swabs. In conclusion, the cleansing mousse containing essential oil is unable to serve the antibacterial purpose as expected and its antibacterial performance is not comparable to plain water. According to the responded questionnaires, however, the cleansing mousse’s fragrance is acceptable to the participants and the participants are willing to use the cleansing mousse containing essential oil.
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9

LEE, MING-FUNG y 李明芳. "Investigation on the Process of Natural Handmade Soap". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/cnq36r.

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碩士
亞洲大學
休閒與遊憩管理學系
107
In recent years, green commodities have gradually been paid attention. Handmade soaps have sprung up in Taiwan. In the development and production of hand soap, I discovered that the characteristics and advantages of handmade soap are made from natural materials and retain ingredient glycerin. On the contrary, most soaps on the market are glycerin that has been extracted and added with chemical ingredients, synthetic surfactants and synthetic emulsions, therefore, washing texture is dry and polluted water source. In the long run, there will be chronic skin symptoms, such as skin irritation, dermatitis, etc. The use of natural, moisturizing, skin-friendly soap can gradually improve skin texture and allergic symptoms. Therefore, this article explores the differences between the production process of natural handmade soap and commercial soap, making handmade soap be refined and artistic to achieve both practical and aesthetic effects.
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10

LIN, YI-JIE y 林苡倢. "Factors Affecting Consumers Purchasing Decision of Handmade Soap". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/25063248345500000849.

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碩士
大葉大學
生物科技碩士在職學位學程
104
By Food Safety turmoil and increasingly serious environmental pollution, people pay more attention to life in physical health and preventive health care. Demand for natural and non-toxic cleaning supplies is increasing. Among many natural cleaning products, handmade soap, which is one of biotechnological developing products, is most commonly used to respond to the concept of environmental protection. In Taiwan, after development for more than 10 years, a lot of people realize that it has great potential in the market of handmade soap. Thus, people spend a lot of time, money and efforts in production, research and development, and marketing of handmade soaps. In addition to well-known commercial soap brands, there are also a considerable number of self-own brands for sales of handmade soaps. The internet network also allows the convenience of consumers to receive more product information. Consumers purchasing decision factor for many companies and brands, it is an important issue for their survival. The aim of this study is to understand the purchasing decision factors of consumers for natural cleaning products, especial the handmade soap. To decipher the importance and influences of brand image, product quality factors, product marketing and purchase channels, product design and packaging, and product price, in consumers’ buying motives. This study used a sample questionnaire, distributed 489 questionnaires, then obtained 421 valid questionnaires, and the effective rate was 86%. Results showed that: 1.Good product quality is the first consideration of the consumers’ purchasing decision, but the qualities of current marketed handmade soaps is generally not high satisfaction. The qualities of handmade soaps display a great potential for improvement. Now, the major prices of handmade soap per 100 grams is only 100 ~ 300 NT dollars. 2.Although the product price is an important factor for consumers to buy handmade soaps, if consumers trust a brand of products, the product price will not be the major factor for purchasing. 3.Consumers’ judge of soap product quality is mainly based on the profession of brand, rather than awareness of brand.
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11

Chen, Shian Shiou y 陳縣綉. "The Business Plan of Handmade Soap of Fresh Flowers". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/51549794655975830719.

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碩士
國立雲林科技大學
創業管理碩士學位學程
102
Taiwan is known as flower kingdom . Flower cultivation area of about 13,475 hectares and flower show is taking place in Taiwan every year. In this project, technical handmade soap of fresh flowers is major commodity for entrepreneurs; in the future I hope combining with flowers from Taiwan, making flowers soap represent local place, and it’s having ornamental and practical. Customers can use a simple and a special meaning flowers soap to create their own life aesthetics. This project using "Entrepreneurship-Strategy and Resources" mentioned in a book, five-stage entrepreneurial process, including the idea started, resource development, organizational construct, the specific implementation phase and arduous stage; every stage is using different theories to plan the business. In the garden party, I prepared 100 flowers soap and actually I sold 60 flowers soap. In order to understand consumer preferences, I distributed 100 questionnaires, 70 valid questionnaires were collected and the results of the questionnaire are as follows: 1. Flowers soap for women who’s age between 20 to 24 is more attractive. 2. Consumers take a bath with shower gel because it’s convenient. 3. Twenty percent of the consumer will buy the flowers soap because attractive packaging. 4. Consumers are willing to pay about 51-100 NT for themselves buying the flowers soap. 5. Consumers are willing to pay about100-200 NT for a present. 6. Thirty percent of the consumer think the flowers soap with romantic , unique ,beautiful and practical. Based on the information obtained above, this project in the planning process, mostly in line with the expectations of the target customers, but on the expansion path, not very well, so in the future to continue to work, need to look for cross-industry alliance partners .
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12

Hsieh, Kuan-Sheng y 謝冠生. "A Study of Culture Creativity and Marketing in Cold Process Handmade Soap Industry- ChaoCa Soap". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4rn42w.

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碩士
國立高雄第一科技大學
創業管理碩士學位學程
106
Currently, the awareness of environmental protection is on the rise. Consumers prefer using natural and non-toxic products. Therefore, the self-cultivating, non-toxic herbs turned into a natural, environmental friendly, and tasteful cold process soap, which has become a lifestyle and a skin care cleaning product that is indispensable for home. Due to the technology of handmade soap is not complicated and low barrier to enter, so making intense competition. However, the “high quality handmade soap” has become a basic criterion, which is difficult to be differentiated from competitors. This study takes a study – “ChaoCa Soap” as an example. For the research object, “YUAN Soap” is selected as a successful case for learning it experience; it is based on brand story, brand construction, cultural marketing strategy, and business philosophy, and the other references, such as culture and cultural creation, marketing management, branding and packaging design as the theoretical basis for this study. Regarding mentions above, this study further focused on three parts, including how to construct the brand, how to implement brand marketing, and the design of the appearance and packaging, to make the discrimination between competitors to increase the customer retention. In the strategic planning procedure described that “ChaoCa Soap” performed SWOT and TOWS analysis, identifying the strengths, weaknesses, opportunities, and threats present in this business, for comprehensive assessment. In addition, “ChaoCa Soap” proposes strategy for marketing. The procedure is (1) Strategy: market segmentation, target market and product positioning. (2)Tactics: differentiation, sales activities, marketing activities. (3) Value: Brand, Service, Procedure. For the sale activities, the annual sales target amount could be achieved through the key partnership – RAUKUTEN Platform. However, for the design of the ChaoCa packaging, the gift box is plain color and the back printed with the story of ChaoC Soap, the introduction of herbs effect and the property of oil. On the other hand, the design of the front gift box is printed with ChaoCa Soap” and the box is partially transparent. In terms of brand construction, one important direction should be concerned: To establish a brand and carry out brand management for accumulating brand equity and forming brand ii loyalty, it must be based on the construction of brand knowledge. Therefore, ChaoCa Soap proposed that the source of brand construction, brand building strategy and brandmanagement, covering evaluation index and management for establishing a procedure to support branding to implement. The design of soap would be achieved by rendering method, layering method, homemade soap mold and tasteful soap mold to shape the soap. In line with the design, the tasteful appearance makes the consumer have a preference. After series of studies, the Taiwan Swiri-by Spicy Pinecone Soap and Wood Grain Swiri Soap were selected as the main products for ChaoCa Soap. Through a series of investigation, we conclude focusing on several questions: (1) How to get consumers’ favor and affirmation. (2) How to implement development strategy. (3) To achieve research proposes. For these three important issues, ChaoCa Soap must make the procedure of constructing a development strategy, the establishment of key partnership, brand innovation and activation to implement to achieve the goal of this research.
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13

CHIANG, YEN-ER y 江燕娥. "The Study of Development and Manufacturing Process of Handmade Soap". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59282090441232592516.

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碩士
育達科技大學
休閒事業管理系碩士班
104
This study is based on investigating the manufacturing processes and steps of handmade soap. We hope that we could find the best method and look into every steps of handmade soaps in order to find the best handmade soaps, the most suitable recipe, and ingredients. By using documents review and analysis method and in correspondence with Yen-Er, Chiang workshop's products, we have found three significant result. 1. To analyze the characteristics and properties of handmade soapes. To analyze the current development of handmade soap businesses. To analyze all kinds of manufacturing process of handmade soaps. 2. Before we study the methods of making handmade soaps, we need to explain that the experiments of this study is based on using transparent soap base to make handmade soaps and preparing the equipment for making handmade soaps. And how to use different oil base to make Cold Press and Hot Press handmade soaps. 3. There are many things need to be taken into consideration when it comes to the making of handmade soaps. Even the slight change in the manufacturing process could end up a failure result. Therefore, not only the manufacturing procedures are important but also the functions of these different base oil could bring to the user. For example, handmade soaps for hair, face and body. With different ratio of base oil, we could develop many different kinds of handmade soaps with specific needs. We will make suggestion and findings based on the research result of this study.
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CHEN, TZU-CHIN y 陳姿瑾. "Multiple herbal extracts used in the handmade soap with antibacterial effects". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2qgxa6.

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碩士
嘉南藥理大學
化粧品應用與管理系
104
The objective of this research is to provide multiple herbal extracts based on 16 different herbs (including Melaphis chinensis, Forsythia suspensa, Artemisia argyi, Caesalpinia sappan, Prunella vulgaris, Agrimonia pilosa , Bidens pilosa, Lonicera japonica, Houttuynia cordata, Phellodendron chinense, Pogostemon cabin, Polygonum cuspidatum, Scutellaria baicalensis, Rheum palmatum, Perilla frutescens, and Sophora flavescens) and demonstrate their inhibitory effects on Propionibacterium acnes. Furthermore, applying these multiple herbal extracts into handmade soaps coordinated with efficiency methods of soap making in order to develop commercially anti-bacterial handmade soaps. The results showed that extracts of Melaphis chinensis, Caesalpinia sappan, Bidens pilosa, Phellodendron chinense, Scutellaria baicalensis, and Rheum palmatum significantly suppressed both P. acnes and Staphylococcus aureus. These extracts were randomly combined into 16 kinds of multiple extracts, marked as No.1~No.16. It turned out that 8 kinds of multiple extracts had strong inhibitory activities on P. acnes. Among all, No.4 extract had a synergistic effect on inhibiting P. acnes. Moreover, 5 kinds of multiple extracts had strong inhibitory activities on S. aureus. In this study, the soap making process, method A (produced with a laboratory stirrer under 50℃, divided lye into four equal amounts and applied a quarter at a time), was proved to provide handmade soaps the most meticulous surface. In addition, it decreased the production time by 1/3 compared to producing with manual mixer. Applied multiple herbal extracts into handmade soaps and produced with method A, we found that soaps with No.7 extract added had superior inhibition on both P. acnes and S. aureus than commercial triclosan soaps, and had the potential to develop into commercially anti-bacterial handmade soaps.
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15

Chen, Chien-Ling y 陳倩玲. "A Study on the Functions of Microbial Pigments in Handmade Soap". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/yz2v5w.

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碩士
建國科技大學
美容科技研究所
104
Abstract Microorganisms in the ecosystem can provide not only unique metabolites, but also a great variety of biological activities. In this study, we used the pigment producing bacteria as target. The species of the bacterial strain were identitied by using 16s rDNA sequencing, and these strain were named AN-2 and AP-3 Micrbial pigments were extracted from these strains and AA-1, AR-1, were isolated strains from our laboratory, and then applied into manufacturing handmade soaps. Based on the chromaticity contrast, it can be notified that these four microbial pigments in the handmade soaps will changed their colors when the storage time increased. For example, AA-1 will turn from blue violet to purple. The testing results of antibacterial effect of different microbial pigments and handmade soaps with different microbial pigments showed that these four microbial pigments and handmade soaps can effectively inhibit the growth of Staphylococcus aureus、Pseudomonas aeruginosa、Escherichia coli. Also, the results of MIC test, which examines the lowest concentration of antibacterial effect of microbial pigments, showed that a handmade soap with 3.6 x10-2 μg/μL microbial pigments can still restrain more than half of microorganisms from growing, which means microbial pigments applied in the handmade soap retain the same antibacterial effect as the original pigments. Since all of these microbial pigments are natural pigments, they can be daily used in the long run and are quite safe for environmental protection and health. In the future, we can further improve the quantity of microbial pigments.
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CHANG, SHU-LING y 張淑玲. "Experience Marketing Perspective Explore the Personal Changes Brought by Handmade Soap". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/de9w7a.

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碩士
國立中正大學
企業管理學系碩士在職專班
106
Abstract In view of the fact that handmade soap has flourished over the past few years, More and more people use handmade soaps. The concept of learning and healthy growth and development, Lifestyle changes, the pursuit of health, and the pursuit of nature have become part of life. In view of the vigorous growth of handmade soap in recent years, more and more consumers are learning to make handmade soaps. With the rising awareness of consumption, pursuing health and welcoming nature, it has become a part of life. DIY cosmetics have their own choice of materials, transparent, natural, non-toxic advantages, the future growth trend will be promising. After opening the handmade soap shop, contact the handmade soap industry chain and consumers, During the interaction process, customers were found to learn before and after the production of handmade soap. the personality became cheerful, satisfied with the sense of accomplishment, improved family economy, and improved problem skin. And myself, because of the work of research and development of handmade soap, It can help many people in life, full of positive energy, and feel very meaningful. Under the trend of experiencing the economy. Consumers of handmade soap DIY must first experience marketing through experience. Increase the added value of the product through sensory stimulation, Through the atmosphere of the learning process, influence consumers' willingness to continue to participate in the production of handmade soap. Therefore, the purpose of this study is to study in-depth interviews with qualitative research by experiencing marketing perspectives. Explore the changes that consumers of handmade soap DIY bring to life, psychology, health and social aspects. Also let more people have different thinking and understanding of handmade soap , And understand the deep connotation of handmade soap DIY for the individual and life. I also hope that more people will see more positive meanings of handmade soap.
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KUO, YA-YU y 郭雅榆. "Discussion on Key Factors of Consumer Purchase in Handmade Soap Market". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/j7qgd4.

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碩士
逢甲大學
商學專業碩士在職學位學程
107
The main focus of this paper is to study the consumers who buy handmade soap. Before deciding to purchase handmade soap products, the researchers assume that brand, price, quality, packaging, and access are the key factors for consumers to buy handmade soap. The literature and the design of the questionnaire topic, through 203 google effective questionnaire online survey, and then use SPSS statistical software calculation, found that the key success factors of consumer purchase and the handmade soap brand, price, quality, packaging, access have a positive relationship, through this The research analyzes and suggests that handmade soap sellers can choose their own positioning direction according to their core values, and separate the market to facilitate marketing and achieve a win-win goal.
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Ma, Hui-Chen y 馬惠禎. "The Development and Application of Camellia Seed Oil on Handmade Soap". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/81411272667720456417.

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碩士
靜宜大學
應用化學系
103
Camellia oleifera, also commonly known as Oil-seed Camellia or Oiltea Camellia, is an evergreen perennial shrub. The oil extracted from the seeds is edible and also possesses antibacterial, insect repellent and detoxicating properties. This study investigates the application of camellia seed oil in handmade soap and compares the reaction rate, foaming characteristic, hardness, moisturing degree and stability between camellia oil handmade soaps and olive oil handmade soaps. The result demonstrates that the performance of handmade soap which contains camellia oil, extracted either from Camellia oleifera or Camelia tenuifolia, is superior to olive oil handmade soap in foaming, moisturing and stability. Hence, there is a great potentiality in developing the application of Camelia oil in handmade soaps.
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Lin, chih-kang y 林至剛. "The Impact of Universal Design Handmade Soap on Consumers’ Perceived Value". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mu8jxw.

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碩士
國立臺北商業大學
企業管理系碩士班
106
With the rapid advancement of medical science and technology, the human life span has been prolonged, birth rates have been reduced in various countries, and the time for population ageing has been advanced. The recognition of disability in the preamble of the UN Convention on the Rights of Persons with Disabilities is an evolving concept that refers to short-term long-term disability caused by aging. More clearly points out the difficult situation facing disability. Universal design refers to the design of products, environments, programs, and services that are as accessible to everyone as possible, without adjustments or special designs. As Taiwan enters an ageing society, because of the deterioration of the functional and muscular power of the elderly, the daily behaviors such as washing and sleeping become unstable, and falling into the main cause of common accidental injuries among elderly people, many daily necessities are not so easy to use and convenient to use. We believe that the use of product safety is relatively important. After reviewing the daily necessities, it was discovered that many people used soaps for a long time and there were many hidden crises, which did not meet the general design principles (some old people, people with disabilities, preschool children, etc... cannot be used alone), so this study will integrate The principle of universal design, and find out the universal design principles suitable for handmade soap, practically design a generic design handmade soap product, after the finished product is interviewed by the universal design expert, invite the tester to participate in the trial experiment, and apply the universal design principle to the user by questionnaire Willingness to purchase and attitude toward the product, testing whether the introduction of universal design can meet the needs of users. It is hoped that the results of this study can be used as a way for future companies to apply general design principles when designing goods, so as to meet the different needs of users.
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YU-SHAN, CHANG y 張毓珊. "Visual Identity Design of Trademark Packaging: A Case study of Handmade Soap". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/05878186322908523861.

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碩士
逢甲大學
創意設計碩士學位學程
105
With the development of industries in Taiwan, many traditional industries have often been replaced or seeking for transformation; besides, soap industry is slowly declining. Recently, people pay more attention to environmental protection and the notion of healthiness. Handmade soaps without artificial fragrance become popular between European and American market and the fever also struck Taiwan. Under the trend of electronic commerce and creative product market, producers build their brand and studio by outputting handmade soaps in small-production scale. Hence, this study focuses on establishing visual identity system for own brand of handmade soap, making use of visual identity system to express brand concept, and making soaps into multiple dimensional products with much value. The research use case study method to analyze the visual identity system design of handmade soap brand benchmarking. Through the in-depth interview with the producers and customers, the preference of both producers and customers on identity design of handmade soap brand can be understood. Then, the researcher applied the extended outcome of brand benchmarking and interviews to the practical creation of visual identity. During the process of participatory designing, producer can choose and study all the samples that researcher provided, and use the chosen trademark to develop the element of visual identity and application for producing. After completing visual identity design of trademark packaging, the result of questionnaire showed that the visual identity design built by this research is able to convey brand concept to customers, enhance their identification, purchase intention toward the brand, and also be beneficial to promotion of handmade soaps.
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Ferreira, Eloísa Mafalda Martins. "Naturelis: a portuguese soap company". Master's thesis, 2015. http://hdl.handle.net/10071/11825.

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Mestrado / JEL Classification System: M10: General Business Administration
Naturelis was born three years ago, in 2012. The main purpose was to be able to use a product that clean, but without the usual and overwhelming concentrations of chemical and synthetic additives that the commercial products include. At the time of creation, Naturelis’ soaps were produced at home and not at a warehouse (atelier), price was not correctly established and was not properly defined to different products, the sizes of the products were not consistent and the products’ creation was considered based on the existent products. In order to support the growing of this com-pany, it was necessary to define some key aspects, such as the strategy to adopt or the details of the marketing mix, among others. In order to accomplish this, a Business Plan was the chosen methodology to follow. This was the decisive piece to understand if this project was a viable company, or noth-ing but a hobby. Will it pay out the investment and dedicated time and effort, at the end? Is there any space in the market to escalate the business? Or is it destined to con-tinue to sell to family, fools and friends? This project shows that, with a “Focus” strategy and marketing strategies supported in originality, is possible to create an economically sustainable company that has as a main focus to respond to the peculiar needs of demanding clients, in a potentially growing green economy.
A Naturelis nasceu há três anos atrás, em 2012. O principal objetivo era criar um produ-to de limpeza de pele que fosse isento da habitual e esmagadora concentração de aditi-vos químicos dos produtos comerciais. Aquando a criação, os sabonetes não seguiam as boas práticas de fabrico, os preços não estavam corretamente estabelecidos e não estavam definidos adequadamente para os diferentes produtos, os tamanhos dos sabonetes não eram consistentes e criação dos produtos foi apenas pensada com base na necessidade e não no conjunto dos produtos existentes. De modo a suportar o crescimento da empresa, foi necessário definir alguns pontos-chave, tais como a estratégia a seguir, detalhes relativos ao marketing, entre outros. As-sim, era necessário construir um plano de negócios para pensar e registar todas as in-formações. Esta foi a peça decisiva para entender se esta ocupação seria uma empresa viável, ou se não passaria de um passatempo. Será que pagará o investimento e tempo e esforço dedi-cados? Será que existe espaço no mercado para escalar o negócio? Ou estará destinada a vender para a família, os amigos e os “tolos” (family, friends and fools)? Este projeto mostra que, adotando uma estratégia “Focus” e uma estratégia de marke-ting assente na originalidade, é possível criar uma empresa sustentável que tem como foco principal responder às necessidades peculiares dos clientes mais exigentes, numa economia cada vez mais verde.
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CHUANG, SHU-HAN y 莊舒涵. "To study the Properties of Different Formula Using Aromatic Oil in Handmade Soap". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5uuwk2.

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碩士
萬能科技大學
化妝品應用與管理研究所
107
For the usages of future design ingenuity in creating novel-style products this study attempted to analyze the properties of different formula using aromatic and ordinary oils in handmade soap. How these formula would affect the characteristics, fragrances, and functions. These studies analyzed the changes in accordance of time with different formula of handmade soaps. Within 45 days after the soaps in 8 different formula were made, daily measurements of : pH value, hardness and weight. On day 45, the foaming, stickiness, teardrop-shape, dissolving speed were detected. The data showed slower decline of the pH values in formula adding aromatic oils. In the aromatic oil group, adding rosemary essential oil was noted the most speedy one to decline. In the ordinary oil group, those containing coconut oil showed pH 8.55 in A1 formula and pH 9.11 in D2 formula of the aromatic oil group on day 45. As for other aspects of properties, the changes of soap weight were obviously declining from the first day till day 45. In the power of foaming, those ingredients containing coconut and palm oils were noted to be the best. In stickiness, A1 formula containing coconut and palm oils as well as B1 formula containing palm and olive oils were noted to be the most viscous. Formula adding aromatic oils in the handmade soap have shown slower in decline of the pH values, and dissolving speed. Formula adding castor or palm oils would make the hardest products. Those ingredients containing coconut and palm oils were noted to be the best for foaming. Formula A1 or B1 made the most sticky soaps.
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Wang, Hsin-Ling y 王馨翎. "The Development and Application of Chinese Herbal Medicines on Antiaging Skincare Products and Handmade Soap". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95133171960762875539.

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碩士
嘉南藥理科技大學
化妝品科技研究所
98
Chinese herbs are well known of the therapeutic benefits for years. Many of these plants possess tremendous medicinal and pharmaceutical effects, and being used for distinct aspects of applications. To date, with the increasing idea of advocating health and beauty, Chinese herbs have also made it a potential candidate to develop into the cosmetic products for preventing aging processes. In this study, six Chinese herbals were used for determination of the antioxidant activity and manufacturing capacity for commercial cosmetic purposes. Among the six Chinese herbs including Sanguisorba officinalis Linn., Punica granatum Linn., Gynostemma pentaphyllum (Thunb.) Makino, Chrysanthemum morifolium Ramate., and Paeonia lactiflora Pall., Sanguisorba officinalis Linn. and Punica granatum Linn. exhibited the strongest antioxidant activity. The SC50 of DPPH radical scavenging capacity of Sanguisorba officinalis root and Punica granatum Linn. were 4.7 μg/mL and 6.7 μg/mL, respectively. The Trolox equivalent antioxidant capacity of Sanguisorba officinalis root and pomegranate peel were 3996.64 µmol Trolox eq./g and 3247.27 µmol Trolox eq./g, respectively. Sanguisorba officinalis root and pomegranate peel extract displayed the superior DNA protection ability and water retention capacity. Additionally, the positive correlation between antioxidant activity and total phenol content of Sanguisorba officinalis (353.27 ± 0.96 mg GAE/g) was observed. Selected Sanguisorba officinalis root and pomegranate peel extract made antiaging skincare products. In the stability assessment, particle size, viscosity, thermal- and pH-dependent stability was subsequently investigated. To address the efficiency of preservative, the microbacterial challenge test was detected. A series of formulation has improvement effect on spots, wrinkles, moisture, and smoothness of skin. Finally, the other herbs with antioxidant activity grounded into powder, and added them in handmade soap as a natural dye. Besides, handmade soap with herbs also improved the moisture and a good clean of skin. And human efficiency evaluation was utilized for the determination of the feasibility of Chinese herbs for the cosmetic purposes.
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Chou, Ya-Ching y 周雅卿. "A Study of Relationship among Product Attribute, Perceived Value and Price Sensitivity for Handmade Soap". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mrujaf.

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碩士
台南應用科技大學
生活服務產業系生活應用科學碩士班
106
Abstract In recent year, since the rising awareness of environmental protection, Green products have been gradually taken seriously, handmade soap production is booming in Taiwan with making hundreds of millions for business opportunities every year. In order to understand the consumption status, this study adopted the questionnaire survey, and took consumers at the handmade soap counters of a certain department store in south Taiwan as the testees. 350 copies of questionnaire were sent out and 332 valid copies returned with a 95% availability. SPSS 12.0 was applied to analyze the collected data. The research results showed: 1. For the significant negative correlation between “product attributes” and “price sensitivity” for handmade soap consumers, the result showed a partial approval, where those handmade soap consumers are more recognized with product attribute, the price sensitivity would be reduced; no significant correlation in the functional attribute; as more recognized marketing attribute, their price sensitivity would be increased correspondingly, which indicated consumers did pay a lot of attentions to the price information; 2. For handmade soap consumers’ “perceived value” to “price sensitivity” with a significant positive correlation, the result showed a partial approval, among which there’s no significant correlation between those handmade soap consumers’ perceived value and “utilitarian value”; but in the “emotional value”. That is, when handmade soap consumers have increasing emotional value, the price sensitivity would be increased correspondingly; 3. As the significant positive correlation in handmade soap consumers’ “product attributes” to “perceived value”, the result showed a partial approval; where the key factors impacting the perceived value is the utilitarian value, next is the emotional value; in addition, the key factors impacting the product attributes are product attributes, and they’re functional attribute and marketing attribute consequently; 4. Relationship of personal background variables to the price sensitivity are as follows: (1) Handmade soap consumers with different gender and marriage status have no significant difference in both “rational price sensitivity” and “emotional price sensitivity”; (2) Handmade soap consumers with different educational levels, ages, incomes and family members have a significant difference in “emotional price sensitivity”; but no significant difference in “rational price sensitivity”.
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Lin, HanJyun y 林瀚駿. "Study on the Use of Experimental Design for Improvement of the Manufacturing Process of Handmade Soap". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/98579579604899181212.

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碩士
義守大學
工業管理學系
101
In this modern world, our reliance on soap has reduced. As technology advances, a lot of cleaning products produced by chemical factories have replaced the traditionally made soap. People nowadays pursue promptness, convenience and formulas, and this is why manufacturers add many chemicals not good for human body to enhance products’ effectiveness. However, it is a great harm to us as consumers, as well as to nature which nurtures us. Since the production of traditional handmade soap is both time- and labor-consuming, not to mention the impossibility of mass production by using a fixed formula, traditionally made products are thus replaced by the modern industrially made soap. In this study, the raw materials, formulas, workflow, etc. for the production of handmade soap are explored, and experimental design is used to analyze the influence of the formulas and ingredients of handmade soap, as well as the experimental factors and levels, on the interplay between response variables and control variables. As handmade soap is made with proportional formulas, the mixture experimental design among different experimental designs is adopted, coupled with the use of Minitab response surface methodology, to find out ways to improve the manufacturing process of handmade soap, in the hope to cut down costs and enhance the industry’s competitiveness. Finally, an hourglass time reducer is designed to improve the factor that affects the soap forming time, in order to achieve the study’s objective.
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26

Chen, Hui-Fen y 陳惠芬. "Critical Factors for Consumer Purchase of Handmade Soap Products-Case Study of JACAL'S Brand". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/07119686411358222858.

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碩士
國立臺灣科技大學
管理研究所
102
Purchases of green products, such as handmade soap, have increased. Handmade soap is a small product, but it is used daily in washing the face, removing makeup, taking a bath, and shampooing. It does not require the preparation of bottles and is thus convenient to use. Handmade soap is an essential home product for a green, healthy, and stylish LOHAS lifestyle. Many people have recognized the market potential of the handmade soap industry and have thus invested in its R&;D and marketing. Globalization has enabled people to shop anywhere through technology and networking and has facilitated consumer access to product information. Brand image, perceived value, price, and channels affect consumer tendency and spending. Therefore, standing out from among a large number of brands and enhancing consumers’ willingness to buy are important issues that determine the survival of low-profit local businesses. This study investigated the factors associated with brand image and perceived value, as well as price, physical stores, and online store browsing, through a questionnaire survey. The study also examined the effect of these factors on consumers’ propensity to buy handmade soaps. A brand’s perceived value and image have a significantly positive effect on consumers’ purchase intention and willingness to buy in physical or online stores. The relationship between the price of handmade soaps and consumers’ intention to visit physical stores or browse online stores is not significantly negative. However, price has a significantly negative relation with customers’ intention to buy. This study also analyzed the development status of the handmade soap market and integrated the research results to come up with the following recommendations: a corporate identity system, product innovation and creativity, product quality control, customized marketing, integration of creative products, exhibition and competition as optimal marketing strategies, a professional image through licensing, optimization of physical stores, beautification of physical displays in shopping stores, a visually appealing official website, and strategic alliances of industries. These recommendations are provided to JACAL’S as a reference for formulating marketing strategies and enhancing brand development and growth.
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27

Hsieh, Wan-Wen y 謝婉雯. "Study on the Experience Activity Design of Creative Life Industries : A Case Study of Handmade Soap DIY". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/s6j45q.

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碩士
真理大學
休閒遊憩事業學系碩士班
102
With the approach of the era of experience economy, many traditional industries in Taiwan are facing the challenge of upgrading. In view of this , the Executive Yuan put forth the " Challenge 2008 : National Development Plan" , which includes cultural and creative industries into one of the key development goals. Its aim lies in, by promoting creative industries , the development of high added value of new industries and provoding more job opportunities , as well as improving our quality of life. This study on Dasan room soap culture museum , Museum of Taiwan Tea pull the soap story , pick fragrant soap Square Po community and day case study , applies qualitative research methods to explore the creative industries in the Handmade DIY life experience activities. Based on the viewpoint of resource foundation and exquisite theme creation, we study how to attach special resources and creative design experience activities and how to develop products with differences in experience , while analyzing the effectiveness of experiential activities from the feedback of the consumers' point of view, thus providing personal reference for manual soap DIY enthusiasts and potential workshops . The results showed that the four cases in question are able to use special resources and creativity , but is consistent with the main design , each with a unique experience of activities and employ experiential marketing strategies to promote their products.
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28

FU, YU-CHUN y 傅鈺珺. "A Study of the Skin Cleansing and Exfoliation with Handmade Soap by the Addition of Indigo Powder". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/897973.

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Resumen
碩士
明新科技大學
化學工程與材料科技系碩士在職專班
105
The paper discusses the utility of adding indigo powder to hand soap in the use of cleansing and exfoliating on the skin. In this paper, vegetable oils (75 grams of coconut oil and 75 grams of palm oil) and lye (NaOH and water will depend on the addition of all vegetable oil saponification values to change) as the main raw material, and olive oil and shea butter Control factor. In addition, add 5% to 20% indigo powder in cleansing with skin exfoliating use. Tested in hand soap The skin is tested by a triple skin tester, measuring performance indicators including moisture, oil and skin softness. As well as handmade soap to detect exfoliating ability to use the DE-400U skin detector for X50 magnification observation image test. The recipe for finding the best handmade soap is based on the above main material and is added with shea butter and indigo powder. The use of skin detector to detect skin oil, skin elasticity and moisturizing degree of data that A / 20% hand soap, B / 20% soap base oil is higher, the skin moisturizing lock water capacity, moisture Have a very good effect. And then the skin type test with a shallow 50-fold skin condition detector and a deep 50-fold skin condition tester and a 200-fold skin care device. The skin was tested using hand soap / Indigo powder and soap / Indigo powder on the skin Before and after cleaning to see 90% hand soap plus 10% indigo powder and 90% soap plus 10% Indigo powder will not remain in the skin. In this experiment, eight kinds of recipe made of hand soap, cleaning and exfoliating effect is better, but also enhance the degree of skin moisture retention.
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29

HUANG, MEI-HUA y 黃梅花. "A Study on the Relationships among Involvement, Perceived Value and Purchase Intention--Handmade Soap as an Example". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7xq8xw.

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碩士
南華大學
企業管理學系管理科學碩博士班
106
The purpose in this study is to explore influential factors of intend to purchase handmade soap. By using random convenience sampling method in this study, and data were collected from the general customers. Totally send 250 were received, which 4 of the questionnaires are invalid and 246 questionnaires are valid, and the effective response rate is 98.4%.   The resulting conclusions are as follows: Different occupation results in significantly positive effect on Involvement and perceived value. Involvement has a significantly positive effect on perceived value and purchase intention respectively. Perceived Value has a significantly positive effect on purchase intention. Perceived value has a significantly partial mediation effect on the relationships between involvement and purchase intention
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30

CHU, CHI-CHEN y 朱姬真. "The Impact of Perceived Value, Brand Image and Word-of-Mouth on Purchase Intention of Handmade Soap". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/90518947718050850518.

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碩士
崇右技術學院
經營管理研究所
105
News about tainted shower gel and shampoo are constantly being reported. Cleaning supplies often contain a variety of chemical additives. Harmful to human health and the ecological environment. Handmade Soap emphasizes natural and non-toxic. It is a commodity emphasis on natural and healthy people will be interested.   This study aimed to investigate consumer purchase intention of handmade soap, and the perceived value, brand image and word-of-mouth as variables to analyze. In this study, a total of 416 valid questionnaires were returned. This study applies SPSS 22.0 to analysis research data. The descriptive statistics, reliability analysis, regression analysis, independent-samples t-test and one way analysis of variance(ANOVA)analysis were analyzed. The research conclusions show all the perceived value, brand image and word of mouth have significantly positive influence on the purchase intention.
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31

Wang, Ching-Hui y 王靜慧. "A Study of the Skin Cleansing and Exfoliation with Handmade Soap by the Addition of Coffee Powder". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/75066404874502986963.

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Resumen
碩士
明新科技大學
化學工程與材料科技系碩士在職專班
104
The purpose of this paper is to explore the skin cleansing and exfoliation with handmade soap by the addition of coffee powder. In the soap formulation of this paper, vegetable oil (75g coconut oil and 75g palm oil) and lye solution (the amounts of NaOH and water varied depending on saponification value of all vegetable oils added) are as main materials, and olive oil and shea butter are as control factors. Furthermore, the added coffee powder milled with three types of coarse, middle and fine, can be used in skin exfoliation. The handmade soaps are tested by skin cleansing with a 3 in 1 skin checker and the measured performance indices are including moist level, oil level and softness of face skin. By the way, the soaps are also tested by skin exfoliation with a DE-400U skin detector and the photo diagrams are observed with x50 lens. It was found that the optimal soap recipe is based on the main materials mentioned above and is added with shea butter of 200g and coarse type of coffee powder of 5g.
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32

Kung, Ling-May y 孔令玫. "The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.

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碩士
國立高雄應用科技大學
企業管理系碩士在職專班
105
As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap. A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in perceived green value were the main influence on green purchasing intentions. Also, it can be confirmed that green consumption motivation as a mediator on perceived green value and has positive influence on green purchase intention.
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33

Li, Hung-Jung y 李虹蓉. "Using the Zaltman Metaphor Elicitation Technique to Plan and Design Website: A Case Study of Handmade Soap Site". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/6zq545.

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碩士
世新大學
傳播管理學研究所(含碩專班)
100
With the rapid growth of the global economy, human demand for energy and resources has grown exponentially. Because of this increase in consumption the environment is undergoing some extreme changes. As a result, both developed and developing countries are beginning to pay attention to environmental issues caused by the production of consumer products. Individuals are also beginning to take more introspective looks at themselves and trying to strike personal balances between consumption and environmental protection. As a result of that awareness, the philosophy of Lifestyles of Helath and Sustainability (LOHAS), sustainable living, has become more and more popular in Taiwan over the years. It is a movement in which people try to create a healthy lifestyle in concert with spiritual growth and responsibility to society and the environment. The movement has created the context for “green” products. In particular, handmade soaps are one of many categories of environmentally friendly products produced by companies that are taking advantage of the popularity of LOHAS. Recently, many producers of handmade soaps have provided consumers with information about their products through websites. Web designers working on promotional strategies to plan and build websites promoting these products have not fully considered the extent of thoughtfulness exhibited by the group of consumers they were targeting. Based on the Zaltman Metaphor Elicitation Technique (ZMET), the case study explored mind maps with series of visual elicitation by interviewing 10 high involvements of handmade soap users. Also a consensus map was constructed to reflect the common thoughts and values system of the subjects. As for the findings, we can conclude that consumers of handmade soaps consider numerous aspects of the product, including functionality; the products’ physical properties, aesthetics and value. Consumers focus on factors such as color, music and contents of the website. In addition, the researcher presented several suggestions for companies promoting such products in order to maximize the promotional value of the website and achieve its maximum marketing potential.
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34

LIN, HUI-CHING y 林惠菁. "The Relationship between Customers’ Perceived Value and Green Consumer Behavior of Handmade Soap : Using Price Sensitivity as a Moderator". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bf3e86.

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碩士
大葉大學
企業管理學系碩士班
106
Global awareness of environmental protection and green production have raised high attention, which encourages more and more companies investing in the green product market. This study focuses on examining the relationship between the customers’ perceived value and green consumer behavior of the handmade soap users, especially in its efforts on the moderating effects of price sensitivity. Taking the handmade soap consumers as the research sample, 330 questionnaires are distributed and 31 are invalid. A total of 299 valid questionnaires are obtained, and the effective rate is 91%. The statistical result indicates that the relationship between the customers’ perceived value and green consumer behavior of the handmade soap users is significantly positive. Furthermore, price sensitivity positively moderates the relationship between the customers’ perceived value and green consumer behavior, which implies that with high price sensitivity, the producers need to focus on increasing the customers’ perceived value to stimulate green consumer behavior of the handmade soap users.
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35

CHENG, SE-TZU y 鄭瑟姿. "The Impact of Knowledge Sharing of Online Community on Satisfaction and Loyalty-Taking Facebooks “Handmade Soap Knowledge Group (New)” as an Example". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r42q9p.

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碩士
育達科技大學
行銷與流通管理所
107
The quick development of technology transfers the interaction between people into the virtul network. Knowledge sharing and learning are not only based on the traditional paper work or people’s talking, but depended more on technology. People with the same interests learn together, share knowledge and help each other. Moreover, Facebook community contains a feature of easy usage, thus it becomes the largest social media and has most representative and influencial in Taiwan recently. How to operate it with royal users becomes the vital issue for the operator. This study aims to explore the relationship between knowledge sharing, satisfication of online community and the royalty of online community. This research anlized 284 effective questionnaires from online community, “Handmade Soap Knowledge Group (New)” of the social community, Facebook, to understand the effects of the satisfacation of online community on knowledge sharing and the royalty of network. The conclusions of the research are as follows: 1. Knowledge sharing has a significantly positive impact on the loyalty of online community. 2. Knowledge sharing has a significantly positive impact on the satisfaction of online community. 3. Online community satisfaction has a significantly positive impact on the loyalty of online community. 4. The satisfaction of online community has an significantly positive effect between knowledge sharing and the loyalty of online community.
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36

Nien, Ya-Chuan y 粘雅娟. "The Study on Brand Awareness and Consumer Preference for Repurchase Intention of International Brands and Local Brands in Different Channels : A Case Studyon Handmade Soap". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/u9ppqy.

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碩士
大葉大學
管理學院碩士在職專班
103
Recently, due to the fact that the global warming effects have brought the environmental awareness, the industry is starting to focus on the environmental protection and green industry. The handmade soap manufacturers that are well-known internationally or locally have different marketing strategies, brand awareness and sales channel. In order to compete with the manufacturers from the other countries, at first, we have to overcome the obstacles on the marketing, brand awareness and sales channel, and make a price prudently. It also points out how the products of natural handmade soap responds to consumer preferences makes the international and local brands stand out, and how to facilitate the consumers purchase in a variety of physical channel or virtual channel successfully, maintain consumer loyalty and repurchase intention. It will create the win-win situation among business, the environment and consumers. This thesis used the questionnaire survey to explore how brand awareness, consumer preferences, purchase and purchase channel influence the repurchase intention of handmade soap. There are 485 questionnaires, and the 421 valid questionnaires returned in total. The return rate is 90.7% from those consumers who have bought handmade soap. This research adopted SPSS statistical software to test the verification of the research hypothesis. The results showed that (a) the brand awareness is positive significantly influence on consumer preferences; (b) the brand awareness and consumer preference except brand purchase are positive significantly influence on repurchase intention; (c) the consumer preferences play mediating role in the relationship between brand awareness and repurchase intention; (d) the repurchase channel is insignificantly interference influence on repurchase intention. Keywords: brand awareness, consumer preferences; repurchase intention, international brand, local brand, physical channel, internet channel, handmade soap
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37

LIN, CHAO-WEI y 林昭維. "The Characteristics Improvement of Adding Soapberry Extract Solution in Coconut Oil/Olive Oil Handmade Soaps". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63433237778803512225.

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Resumen
碩士
明新科技大學
化學工程與材料科技系碩士在職專班
104
The handmade soaps are very popular for people in Taiwan recently. Because of the majority composition of the soaps are made by natural materials such as fatty acid esters and essential oils. In this study an extract solution of Chinese soapberry is instead of water to mix with NaOH to form the alkali solution. The mixing ratios of Chinese soap berry extract solution to water are 0%, 20%, 50%, and 100%. The derived alkali solutions then add into the mixture of 30% coconut oil and 70% olive oil with mixing to proceed with the soapy reaction. The characteristics of the soaps with the adding of soapberry extractions are investigated. It is found the adding of the soapberry extractions into the soaps can improve the soap’s characteristics a lot. Comparison the properties of the soapberry soaps with the soap without soapberry extraction. It shows that the soapberry soaps own a better demoulding property, a better structure of compaction, and a better foaming effect than the soap without soapberry. Moreover, the oil oxidation of the residual olive oil in the soap can also be prevented by adding soapberry extraction. It is indicated that the best mixing ratios of soap berry extract solution to water is100% in this investigation.
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