Tesis sobre el tema "Horoscope"

La constitution d'un corpus d'horoscopes autour de ceux de louis XIV, nous a conduits à nous interroger sur la présence réelle de l'astrologie au cours du XVIIe siècle et à explorer la mise en application de l'art de connaitre l'avenir des astrologues. L'analyse de ces documents apporte un éclairage nouveau sur la pratique des horoscopes, et révèle qu'ils s'efforcent de répondre aux interrogations de l'homme sur son avenir tant individuel : satisfaction de ses passions et de son désir de la liberté, que collectif : accomplissement de la monarchie universelle et des prophéties bibliques. Nous découvrons aussi que ces investigations célestes obéissent à une autre logique que celle de la science rationaliste et que la question de l'influence des astres sur l'homme fait place à celle de l'influence des interprétations. Une lecture plurielle de ces documents déploie le sens de leurs contenus et de leurs productions dans différents registres : historique, politique, théologique, anthropologique. Notre étude ne permet pas d'étayer la thèse de l'abandon de la pratique de l'astrologie dans la seconde moitie du XVIIe siècle mais témoigne de sa vitalité et de sa pérennité a travers le grand siècle, tant a la ville qu'a la cour.

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This paper aims at studying the persuasive language of horoscopes from online versions of the following American newspapers: Los Angeles Times, New York Daily News, Chicago Tribune and San Francisco Chronicle. 2544 horoscopes have been selected during 53 days, and 943 conditional structures have been found. Latour and Woolgar (1979) state that the objective of rhethoric persuasion is to convince the participants that they haven t been convinced, and Halliday (1985) points out that persuasion tends to be highly implicit and to avoid attitudinal language, which is usually associated with interpersonal meaning. The horoscope is a text genre, thus, according to Martin (1984), it can be separated in stages, each of those with its specific function. 37,06% of the analized horoscopes present some kind of conditional structure, with the explicit connector, if (30,75%), or implicit ones (69,25%). Protasis occurs, mostly (71,15%), preposed to the apodosis, functioning as sentence Themes, and, therefore, restricting the content of the Rhemes. The language of horoscopes also presents elements of metadiscursive modality, such as person markers, hedges and emphatics. Besides, one of the stages consists of a kind of truth, a belief that has its roots in polular culture and that helps the reader rescue a specific intertext that the hosroscope writer previously had in mind. In addition, there is the theory of frames (Bednarek, 2005), responsible for text coherence which is attributed, in this case, by the text readers -, that focuses on the relation among text, context, world knowledge, and coherence. Thus, by reading a horoscope, the reader interacts with the text, giving it the most coherent meaning according to their own world knowledge. These factors prepare the readers for the reading and, therefore, they do not question what has been predicted by the author and, at the same time, they act impelled by the power of this genre. The same factors also prevent the horoscope writers from making mistakes regarding their predictions. All that makes horoscopes a highly pesuasive text genre.This kind of persuasion is implicit, for it makes use of a combination of specific lexico-grammatical choices and specific contexts. Regarding the lexico-grammar, this paper focuses on structures that convey conditional meanings, emphasizing Géis s (1971) concept of invited inferences and the relation between conditional structures and Theme, and conditional meaning. It also refers to Critical Discourse Analysis (Fairclough, 1992; Fowler, 1991), concerning the social function of language, and to Halliday s (1985; 1994) functional model, for the connection between language structures and social values. People are interested in horoscopes because they seem to work as a source for advice and entertainment as, according to Spengler (1969), religious faith has been replaced by other beliefs. The metodology adopted is interpretative, based on quantitative data
Esta pesquisa propõe-se a estudar a linguagem persuasiva dos horóscopos, coletados online, dos seguintes jornais dos Estados Unidos: Los Angeles Times, New York Daily News, Chicago Tribune and San Francisco Chronicle (USA). Foram compilados 2544 horóscopos, durante 53 dias e foram encontradas 943 construções condicionais. Latour e Woolgar (1979) afirmam que o objetivo da persuasão retórica é convencer os participantes de que não foram convencidos e Halliday (1985) aponta que a persuasão tende a ser altamente implícita e a evitar a linguagem atitudinal normalmente associada ao significado interpessoal. O horóscopo é um gênero, e, assim, de acordo com a definição de Martin (1984), divide-se em estágios, cada um com sua finalidade específica. Dos horóscopos examinados, 37,06% apresentam a construção condicional, com conectivo explícito, isto é, com se (30,75% dos casos) ou implícito (69,25% dos casos). A prótase ocorre, na maioria dos casos (71,15%), anteposta à apódose, funcionando, portanto, como tema, ou seja, determinando o conteúdo do rema. Por outro lado, a linguagem do horóscopo conta com a modalidade do metadiscurso, através de marcadores pessoais, hedges e enfatizadores. Além disso, um dos estágios reflete na maioria dos casos uma verdade, uma crença arraigada na cultura popular, que ajuda a fazer o leitor recuperar um intertexto, evidentemente, pretendido pelo autor do texto. A isso, junta-se a noção de enquadres (Bednarek, 2005), responsável pela coerência do texto, que é, segundo ela, atribuída por parte dos leitores e ouvintes, focalizando a relação entre texto, contexto, conhecimento de mundo e coerência. Assim, ao ler um horóscopo, o leitor interage com o texto e dá a ele o significado mais coerente de acordo com seu conhecimento de mundo. Esses fatores concorrem para que, assim condicionados, os leitores não questionem as previsões do astrólogo e ajam guiados pela força do gênero, e para que o escritor possa esquivar-se da responsabilidade por eventuais falhas que seus prognósticos apresentem, fazendo do horóscopo, portanto, um gênero altamente persuasivo. A esse tipo de persuasão denomina-se implícita, pois ocorre graças a escolhas léxico-gramaticais, que, combinadas a contextos específicos, tornam o texto persuasivo. Nesse sentido, quanto à léxico-gramática, focamos a escolha de estruturas que expressam condicionalidade, enfatizando o conceito de inferências convidadas de Géis (1971) e abordando a relação entre a construção condicional e o Tema e a expressão da condicional. Também há referência à análise crítica do discurso, com Fairclough (1992) e Fowler (1991) referindo-se ao funcionamento social da língua e ao modelo funcional desenvolvido por Halliday (1985; 1994) e seus pesquisadores para o exame da conexão entre estrutura lingüística e valores sociais. As pessoas voltam-se à astrologia por meio dos horóscopos com as finalidades de entretenimento e aconselhamento, já que, segundo Spengler (1969), a fé religiosa é substituída por outras crenças à medida que o homem se dá conta de que a vida não tem sentido após a morte. A metodologia adotada para a análise dos dados tem cunho interpretativista, com base em dados quantitativos

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This research aims to analyze the discourse of gender horoscope on different media, especially in women's magazines, noting the marks of change and permanence socio-historical and discursive sustained over time. The investigation will be made from the genre published in magazines, especially in facing the female audience in almanacs and Internet. To achieve this scope, we launched a analytical look on our subject from theoretical alliances, which are: a Discourse Theory of Traditions and Linguistic Change, Theory of the Imaginary, the theory of discourse analysis and cultural studies, from of theoretical studies as Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, CarlJung, Michel Foucault, Michel Pecheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, among others, seeking thereby to account for the discursive constructions, imagistic, symbolic and mythical traditions that relate to that underlie gender horoscope as well as the update of this discourse in other genres. Regarding methodological aspects, it is a qualitative research, literature and exploratory, aiming to provide greater awareness of the problem in order to make it explicit. From the analysis we can see that the discourse is marked by horoscope-discursive traditions imagery from the recurrence of linguistic and extralinguistic elements. It also apeared that the discourse of contemporary gender horoscope in magazines is eminently feminine.
Esta pesquisa tem como objetivo analisar o discurso do gênero horóscopo em diferentes suportes, em especial, em revistas femininas, atentando para as marcas de mudança e de permanência sócio-histórico-discursivas sofridas ao longo do tempo. A investigação foi feita a partir do gênero publicado em revistas, principalmente nas voltadas para o público feminino, em almanaques e Internet. Para alcançar tal escopo, lançamos um olhar analítico sobre nosso objeto de estudo a partir de alianças teóricas, quais sejam: a Teoria das Tradições Discursivas e Mudanças Linguísticas, a Teoria do Imaginário, a Teoria da Análise do Discurso e os estudos culturais, a partir dos estudos de teóricos como Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, Carl Jung, Michel Foucault, Michel Pêcheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, entre outros, procurando, com isso, dar conta das construções sociais, históricas, discursivas, imagéticas, simbólicas e míticas que dizem respeito às tradições que dão base ao gênero horóscopo, bem como a atualização desse discurso em outros gêneros discursivos. Quanto aos aspectos metodológicos, trata-se de uma pesquisa qualitativa, bibliográfica e exploratória, visando proporcionar maior familiaridade com o problema a fim de torná-lo explícito. A partir das análises, conseguimos observar que o discurso do horóscopo é marcado por tradições imagético-discursivas, com base na recorrência de elementos linguísticos e extralinguísticos. Também foi possível constatar que o discurso do gênero horóscopo nas revistas contemporâneas é eminentemente feminino.

The present dissertation constitutes a critical analysis of the discourse of the beauty myth which manifests itself in the Cosmopolitan ideology. The linguistic analysis was conducted on a sample of the above-mentioned discourse, realised by daily horoscopes of the Cosmopolitan magazine. These Cosmopolitan horoscopes constitute a research material in the thesis. The aim of the work is the study of discourse and the beauty myth understood as a compilation of false convictions concerning femininity, social roles of women, their identity and sexuality. The essential assumption in the research is that myth is a type of speech and, therefore, a discursive phenomenon, and that it persuasively shapes and reinforces the socio-cultural-linguistic image of women and femininity in order to fulfil the expectations and requirements of contemporary consumer reality embedded in patriarchal culture. The work consisting of theoretical background, a research part and conclusions has been divided into eight chapters, preceded by Introduction presenting fundamental aims and the scope of the research. Chapter 1 concerns discourse analysis and presents horoscope as a genre representing the discourse of the beauty myth. Chapter 2 describes myth as a discourse phenomenon, attempts at defining the concept of myth and discusses the mechanism of its functioning. Chapter 3 presents the linguistic-cultural picture of the contemporary woman and the woman-body-identity relation as approached from the feminist perspective. It also explains the beauty myth phenomenon in contemporary consumer society. Chapter 4 includes the characteristics of the research, outlines aims and the methodology of the analyses conducted in the work, it also explains the reasons for applying Cosmopolitan horoscopes as a research sample. Chapter 5 reveals the discursive dimension of the beauty myth. The analysis embraces a qualitative and quantitative study of the texts in question. Different aspects of discourse, such as discourse community and context have also been discussed here. Furthermore, the chapter presents lexical, syntactic and compositional manifestations of the language of success in the corpus. Chapter 6 focuses on the axiological dimension of the discourse of the beauty myth and is an attempt at explaining the mechanism of this phenomenon. To an extent, the chapter is simultaneously a critical consideration of the beauty myth, although the actual criticism of the discourse is included in the last chapter. Chapter 7 is an attempt to create a prototypical Cosmopolitan horoscope. This specific summary of the research is simultaneously an introduction to the author’s own interpretation of the mechanism of the beauty myth. Chapter 8 constitutes the summary of the dissertation and includes conclusions which indicate the presence of the beauty myth in the discourse represented by Cosmopolitan ideology, and realised through horoscopical texts and the context in which they are embedded. The discourse of the beauty myth is critically approached due to its detrimental influence on the socio-cultural construction of female identity in contemporary patriarchal culture dominated by consumerism, and targeted at financial benefits and the maintenance of particular power relations. Lastly, the dissertation includes Bibliography, Index of tables, Index of figures and Appendix.

Darstellungen der Planeten und ihrer Kinder gehörten zu den ersten paganen Bildern, die im Spätmittelalter produziert und rezipiert wurden. Während der rund 200 Jahre ihres hauptsächlichen Auftretens, bis zum Ende des 16. Jahrhunderts, erreichten sie eine enorme Popularität. Im Weltbild des Mittelalters und der frühen Neuzeit war jeder Mensch von dem Gestirn geprägt, unter dessen Einfluss er geboren wurde. Dieser Planet bestimmte, wie man körperlich und charakterlich beschaffen war, welchen Beruf man ausübte und welche gesellschaftliche Stellung man erwarten durfte. Der Geburtsmoment sorgte für eine lebenslange, familiäre Verbindung zum Gestirn, man wurde quasi zu dessen Kind. Die Macht der Sterne zeichnet die Entwicklung von der ersten Erwähnung der Planetenkinder in Schriftquellen, über die Herausbildung eines relativ stabilen ikonografischen Kanons in verschiedenen Medien, funktionsgebundene Variationen bis zum Aufgehen in anderen Bildgattungen nach. Die zumeist siebenteiligen Zyklen stellen sich als Teil eines weit ausgebauten Beziehungsgefüges und Verweissystems dar, in dem sich das jeweilige gesellschaftliche Bild der Zeit spiegelt. Die Darstellungen dokumentieren zudem zentrale Entwicklungen des individuellen Denkens bis zum Ende des 16. Jahrhunderts. Sie zeigen, wie das jeweils aktuelle kosmologische Verständnis und Wissen einem breiten Publikum durch Bilder vermittelt werden konnte, wie dies mit dem religiösen Leben vereinbar war oder sich im Alltag niederschlug. Planetenkinder-Darstellungen hatten im Verlauf ihrer Geschichte vielfältige Funktionen. In ihnen manifestierte sich die Vorstellung einer Einheit der Dinge in zahlreichen Analogien. Gezielt eingesetzt wurden die Bilder zur Markierung sozialer Aufstiege, politischer Interessen und der Reklamation von Machtansprüchen sowie der Repräsentation von Einfluss bzw. Verherrlichung von Auftraggebern. Die Bilder zeigen philosophische Diskurse auf, verweisen auf konkrete historische Ereignisse und bewerten diese.
Representations of the planets and their children were among the first pagan images to be produced and adopted in the late Middle Ages. During the circa 200 years in which they mainly appeared, up until the end of the sixteenth century, they became enormously popular. In the worldview of the Middle Ages and early modern era, every person was believed to be influenced by the celestial body under whose influence they were born. This planet determined one’s physical appearance and character, one’s profession, and the social standing one could expect. The moment of birth ensured the continuation of a life-long, familiar connection to this celestial body, and a person was effectively considered its “child”. Die Macht der Sterne traces these developments from the first written references to the children of the planets, through to the emergence of a relatively stable iconographical canon in various media, variations in terms of function, as well as their appearance in other pictorial genres. These cycles, usually consisting of seven parts, presented themselves as part of a highly elaborate relational structure and system of references which reflected the current social worldview. The images also document key developments in individual thought up until the end of the sixteenth century. They show how the prevailing understanding of the cosmos and knowledge could be communicated to a wide audience by means of imagery, how this was reconciled with religious life, and how it was reflected in everyday life. Over the course of their history, images of the children of the planets served a variety of functions. By means of a number of analogies they illustrated the notion of the unity of all things. These images were also consciously employed to underscore social advancement, political interests, and the reassertion of claims to power as well as representations of influence or the glorification of patrons. These depictions also highlight philosophical discourses and refer to concrete historical events while offering evaluations of these phenomena.

碩士
臺灣大學
國家發展研究所
95
This is a study of the sociology of knowledge, which intends to analyze the traditional Chinese horoscope astrology with the conception tools of the discipline. Institutionalization and legitimation, two important conceptions in The Social Construction of Reality by Peter Berger and Thomas Luckmann, are both observed under a historical sight as sociology of knowledge is concerned about the relation between the social situation and knowledge. In other words, knowledge needs a correspondent plausibility structure to support it. Contents of the knowledge changes after plausibility structure changes, which is very important for fortunetelling knowledge to be immemorial. In this thesis, I am trying to illustrate that fortunetelling knowledge is changing as time goes by. The research structure has two parts. The first part is the social institution, which can be observed from social roles in the Chinese horoscope astrology. The second part is the legitimation issue, which deals with how the Chinese horoscope astrology legitimizing and convincing social rules to society. According to the historians’ work from astronomy history, the Chinese horoscope astrology is probably imported from India around 5th -10th century. How the outside culture became localized is the main focus in this thesis. Another subject, Zi-Wei-Dou-Shu（紫微斗數）, one of the three branches of Chinese horoscope astrology, is popular in Taiwan since 1980. Now Modern Zi-Wei-Dou-Shu in Taiwan faces a different plausibility structure including complex labor division, fast-flowing social roles, growing women status, and the population of scientism resisting legitimation. How modern Taiwan Zi-Wei-Dou-Shu faces these challenges is another focus in this thesis. By analyzing social institution and legitimation, this study proves fortunetelling knowledge changing all the time. The emergence of new roles such as career women, the expansion of the discussion of personal characteristics, and the citation of “science” as new source of legitimation confirm the proposition. Besides, the study also proves that the Chinese horoscope astrology knowledge is based on the social rules, which people create through the approach of externalization, objectivation, and internalization in everyday life.

The 21th century is the time of high technologies, development of science, electronic communication and lack of time. Nevertheless many people believe in horoscopes that are supported by no scientific studies. Τhe problem why a lot of us are sure that all that is written in the prediction of astrologers is the truth remains unsolved. We assume that the clue is in the very text of horoscopes. Thus, to conduct the analysis of its linguistic component is of great importance. To do it we have used content-analysis of language means to be seen, read, interpreted, and acted on [1] in the texts of horoscopes. The next one is quantitative analysis that enables coming to summarising results.

碩士
國立暨南國際大學
資訊工程學系
101
Modern astronomical observation is popular and common but is performed in a passive way. Moreover, there is lack of a convenient and user-friendly interface to imitate and interact with an astronomical system for both of professionals at research laboratories and amateurs in a planetarium museum. The difficulty of developing such a system is due to several reasons. First of all, the distance between observed objects and observer is extremely far away. Second, the data scale of astronomical observation is tremendously large, because these data is generally accumulated from a long period of time and work. In addition, there are many different types of astronomical data, such as temperature, mass and density, from different physical sources, such as radiation and electromagnetic field, etc. It is difficult to visualize and understand these data without an efficient UI. Finally, the hardware also limits the representing way of virtual horoscopes. In order to solve the above-mentioned issues, we propose a practical approach for users to visualize and interact with astronomical data by adopting Kinect, OpenNI, and texture mapping techniques. In addition, our system enables users to observe the virtual horoscopes without the projection limitation of a flat and smooth surface.

碩士
東吳大學
會計學系
102
This research categorizes undergraduate students in a business school of a Taiwan university by their horoscope, blood type, and personal characteristics, and intends to find out the relevancy between these inherent differences and preferences for students’ academic majors. This paper uses a questionnaire survey and commonly recognized five personality traits: Agreeableness, Conscientiousness, Extraversion, Neuroticism/Emotional stability, and Openness to Experience, to determine the personal characteristics of these undergraduate students. The analyses were made by using Cronbach’s α, Principal Component Analysis, Pearson correlation, Wilcoxon test, and Logistic regression. Empirical results show that (1) accounting students tend to be less outgoing and (2) their personality and Emotional stability are related.

The work introduces the reader into the etic definition of magic and into the Mandaean emic definition. Author chronologically and phenomenologically systematizes history of Western scholarship of Mandaic magical texts and then he deals with them phenomenologically, philologically and according to religious studies. He refers to the methods which should be used during the examination of these findings and he points out the phenomena, which are to be noted. In some cases, he reffers to non-Mandaic magical texts and he also seeks for their possible influence on the Mandaic texts. Author uses the primary texts in Mandaic and secondary literature especially in English and German.

The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.

碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
97
Abstract Recently, there are lots of related commentaries, such as; personalities are used by human planning of enterprise generally. Because of the large influence of personalities, the researcher tries to indicate Chinese five senses horoscope about 4700 years’ history to conduct the research to figure out the suitable standard for employees in Taiwan. There is still lacking in literatures for scientific proofs of horoscope. However, if there are rigorous research designs to provide the scientific proofs, there will be an opportunity for the new research methods to enhance the understanding for personalities. The goal for the research is to verify the predictive abilities for horoscope to personalities. The research is about western five personalities and Chinese traditional five senses horoscope to discuss the influence on value of work. The research target is focus on the employees of south of Taiwanese enterprise, CHANG CHUN plastics CO., LTD. The thesis will probe into the relationship between personalities and five senses horoscope. The whole content is constructed by Big Five which is sagacious, self-critical, extraversion, agreeableness, nervous constitution, and negative control. The research uses the quantity form which design by Juang and Lee in 2001 and collect the data by questionnaire surveys. The total number of questionnaire is 110, but received for 99. There are 85 questionnaires for effective. The researcher uses them to do the data analyzing, such as sample’s structure analyses, reasons analyses, related samples analyses, reliability and validity, describable statistics analyses, and paired-samples t test, to test the real gap between them. The result of the research: The result of stability’s sample shows that there is highly relevance between them. The measurement of reliability and validity for Cronbach’ s α is all above the average for 0.5. It shows that the quantity form is fit with standard of reliability.Through horoscope’s ratiocination, the value of job’s goals all reaches the noticeable on statistics. The explanation for value of job’s goals is 33.3 %( R2=0.333). For the value of job’s device, the explanation is 19.4 %( R2=0.194).Through the ratiocination of five personalities, the value of job’s goals all attain the conspicuous of statistics. The explanation for value of job’s goals is 34.3 %( R2=0.342). For the value of job’s device, the explanation is 17.2 %( R2=0.172).From the result, five senses horoscope has related explanation for personalities’ prediction and value of jobs, and also could provide the value of references for predicative abilities of personalities. There will be the far influences for select suitable talent for enterprise in the future.

碩士
國立中興大學
科技管理研究所
103
In Taiwan, the rate of unemployment was 3.69 percent by National Statistics, R.O.C. in 2015. The people who never had jobs is about 48 percent, and the main reason is never met the right vacancies. Furthermore, the people who had jobs before is about 52 percent, but they quitted the job. The main reason is not satisfied with the work. This purpose of this research is to explore the five senses horoscopes, to find which elements for certain jobs have a higher satisfaction. In the future, it may be the guideline that people can find their suitable job. Further, employee is very important for the organization, high dissatisfaction causes high turnover rate. This study is expected to use job characteristics to enhance job satisfaction. Figure out what kind of job characteristics on a particular employee has a higher incentive. The research samples were the people who must have been at work and provide a valid birthday date. We collected 245 valid samples by means of online and offline survey. Data were analyzed by ONE-WAY ANOVA and multiple regression analysis. The results indicated that the people of the fire worked on service industry had the highest job satisfaction, the people of the wood worked on manufacturing industry or be a manager had the highest job satisfaction, and the people of the metal and earth had highest job satisfaction when they worked on military and government industry. Moreover, the results of the study also pointed out in service industry that job significance influence the job satisfaction of wood and fire, job feedback influence the job satisfaction of earth, skill variety influence the job satisfaction of metal, and task identify and autonomous influence the job satisfaction of water. Based on the result, company can take this conclusion of this study as a suggestion to understand the job characteristics of each employee. We hope it can help the employee to enhance job satisfaction.