Literatura académica sobre el tema "Household employees on television. Television programs"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte las listas temáticas de artículos, libros, tesis, actas de conferencias y otras fuentes académicas sobre el tema "Household employees on television. Television programs".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Artículos de revistas sobre el tema "Household employees on television. Television programs"
1
Tam, Greta, Zhe Huang y Emily Chan. "Household Preparedness and Preferred Communication Channels in Public Health Emergencies: A Cross-Sectional Survey of Residents in an Asian Developed Urban City". International Journal of Environmental Research and Public Health 15, n.º 8 (27 de julio de 2018): 1598. http://dx.doi.org/10.3390/ijerph15081598.
Texto completoResumen
Disaster awareness and household preparedness are crucial for reducing the negative effects of a disaster. This study aims to examine the citizens’ preparedness level in the event of a general disaster or outbreak of infectious disease and to identify suitable channels for community disease surveillance and risk communication. We used a stratified random design to conduct a digit-dialed telephone survey in Hong Kong during February 2014. Level of disaster preparedness was examined according to the possession of disaster kit items. Associations between socio-demographic factors and good household preparedness were assessed using multiple logistic regression models. Preferences for infectious disease surveillance were collected and analyzed. There were 1020 respondents. Over half of the respondents (59.2%) had good household preparedness. After adjustment, female respondents, having higher education and higher household income were significantly associated with good household preparedness. Television and telephone were the preferred channels to obtain and report infectious disease information, respectively. In conclusion, general and specific infectious-disease household preparedness levels in Hong Kong were generally good. Tailored preparedness programs targeted to specific communities are necessary for those lacking preparedness. Risk communication and public health surveillance should be conducted through television and telephone, respectively.
2
Karpenko, Kateryna y Serhiy Gulevsky. "Educational Function of Documentary Television Series: Philosophical Understanding". Filosofiya osvity. Philosophy of Education 25, n.º 2 (3 de julio de 2020): 273–86. http://dx.doi.org/10.31874/2309-1606-2019-25-2-15.
Texto completoResumen
The television series are viewed from the perspective of their potential educational role. It is noted that television as a whole, and separately its component – the television series, remain an influential form of media communication of our time, despite the diversification of the delivery channels of the media message and the rapid spread of digital devices.
In the complex hierarchy of TV formats, genres and niches, the television educational series, when it had being appear, became a hybrid documentary broadcast format. Considering the specificity of the video footage, television as a media is characterized by a high potential for reliable reflection of reality (another thing is how television channels operate on this potential). It is no wonder, then, that scientific documentary, as a genre, existed since the "pre-television" era.
The focus is on documentary television series that can directly perform educational functions. It is generalized the idea of creating of the television series that are specifically designed for educational purposes and which can be part of relevant educational programs. It is substantiated the expediency of using educational serials on special educational television channels that are already operating abroad and just beginning to develop in Ukraine. It is emphasized that in the broad sense of the word, all television series, even entertaining ones, have a certain educational function – through the translation of certain ideas, values and patterns of behavior embodied by the characters of these serials.
Typical popular documentary series of recent decades have been analyzed in terms of their specific educational functions. It is substantiated that documentary serials of the present day are able to relay information of a household, scientific and educational value, which should partially rehabilitate both television and television series for educational functions, which are guarded by the culture of any level of the organization.
Despite belonging to one television format, science and education serials communicate at the level of iconic and index characters, and more entertaining reality shows are saturated with symbolic signs. Because of their conventionality, uncertainty, to some extent, nebula, these shows widen the range of potential interpretations, so they can target a flexible and fragmented audience.
3
Sinyolo, Sikhulumile, Catherine Ndinda, Conrad Murendo, Sithembile A. Sinyolo y Mudzunga Neluheni. "Access to Information Technologies and Consumption of Fruits and Vegetables in South Africa: Evidence from Nationally Representative Data". International Journal of Environmental Research and Public Health 17, n.º 13 (7 de julio de 2020): 4880. http://dx.doi.org/10.3390/ijerph17134880.
Texto completoResumen
Extensive evidence indicates that fruit and vegetable (F+V) consumption leads to reduced chances of diet related non-communicable diseases (NCDs). However, the F+V consumption levels remain low. This paper investigates the extent to which access to information technologies improves F+V consumption in South Africa. A nationally representative sample of 20,908 households was analysed using the Poisson and logit regression models. The study results indicated that most households do not consume sufficient F+V per day. Only 26% of the household heads consumed F+V at least five times a day. Access to mobile phones, radio, television, and internet was associated with increasing frequency of F+V consumption, and higher chances that a household would consume the minimum recommended levels. The association between the communication technologies and F+V consumption varied. Television access had the highest association with both foods, while internet was only significantly associated with vegetable consumption. Several demographic and socio-economic factors played a key role in shaping F+V consumption patterns. The results show that there is scope to disseminate nutrition awareness and education programs, through mobile phones, internet, radio and television in South Africa. The interventions to promote F+V consumption should be tailored according to the different socio-economic profiles of the population.
4
Soenarto, Sunaryo. "A Need Analysis on Character-Based Campus Television to Support the Integrated Laboratory of Learning Technology". Jurnal Pendidikan Teknologi dan Kejuruan 25, n.º 2 (1 de octubre de 2019): 237–43. http://dx.doi.org/10.21831/jptk.v25i2.25151.
Texto completoResumen
The role of Campus Television (TV) in a university can integrate human resources and audio visual laboratory facilities in each faculty, especially to face today’s digital communication era. The objectives of this study were: (1) to determine the academic community's needs for Campus Television media in Universitas Negeri Yogyakarta (UNY) based on faculties, and the academicians status and (2) to map program types broadcasted by the Campus TV in UNY that were expected by UNY academic community. A survey to the academic community in UNY (consisted of lecturers, employees, and students) was conducted as the research method. Electronic-based questionnaires and smartphones with Google form applications were used as the technique in the data collection. The research subjects were 409 respondents. The data analysis technique was descriptive quantitative. This study concluded that (1) lecturer who agreed and doubted about the existence of Campus TV in UNY were 97.33%, and 2.66% respectively; (2) Employees who agreed was 100%; and (3) Students who agreed, doubted, and disagreed about the existence of Campus TV in UNY were 92.63%, 6.31%, and 1.02% respectively. Campus TV broadcasting programs required by the academic community in UNY included: (1) innovative work programs, (2) campus information, (3) campus activity programs (community service, teaching practice, conference), (4) talk show and (5) skills program. This study provided encouragement to academic community of UNY to support the realization of Campus TV as the integrated laboratory for learning technology.
5
Wang, Yu Ru, Zhen Ping Lan y Ping Li. "VOD Client Software Realization of Digital TV STB". Advanced Materials Research 694-697 (mayo de 2013): 2620–25. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.2620.
Texto completoResumen
Real-time VOD (Video on Demand) system is composed of a front-end processing system, a transmission networks, and a client. This paper focuses on the client software implement. It uses household STB (Set Top Box) with Hass hi3110e development platform, RTSP network protocol, and cable to control information, audio and video data transmission. The user client can start a request through cable television networks to achieve selection, storage, and playback the favorite programs anytime and anywhere.
6
Astuti, Yanti Dwi, Akhmad Rifai y Khoiro Ummatin. "Ibu Rumah Tangga Melawan Televisi: Studi Literasi Media Televisi Bagi Ibu Rumah Tangga di Tegalrejo Yogyakarta". Musãwa Jurnal Studi Gender dan Islam 16, n.º 2 (30 de julio de 2017): 248. http://dx.doi.org/10.14421/musawa.2017.162.248-261.
Texto completoResumen
The phenomenon of the television industry that is focused on rating, sharing, and advertising makes television programs more focused on entertainment programs rather than educational programs. The audience groups of television are mostly housewives who stay more at home and they are as a key figure in the education of children in the family. Strengthening the literacy media in Tegalrejo becomes important as the demographic condition shows that mostly the household mothers have low education levels, heterogeneous, and relatively poor. They spend more time watching television without attempting to criticize the content of the program. Moreover, the impressions and attitudes of the housewife are heavily influenced by the frequency of watching television. Therefore, we need to strengthen their literacy media to prevent the negative effect of television and to shape the audience to be more critical and smarter in watching the television. This research uses community-based research (CBR), which actively involves the community. The implementation of strategy in media literacy training begins with the activities of related studies to gain a better understanding about the media literacy, the position and role of housewives in observing and selecting media content through seminars and workshops, pre- and post-test about media literacy. Furthermore, learn the discourse from various groups of societies related to their views and opinions on media literacy movement. After a series of activities have been completed, it was found the testimonies from participants about the broadcasting picture in Indonesia and an image, message, and their expectations for the improvement of broadcasting in Indonesia.[Fenomena industri televisi yang fokus pada rating, share dan advertising membuat program televisi lebih fokus pada program hiburan dan mengesampingkan program edukasi. Kelompok pemirsa televisi dari kalangan ibu rumah tangga tinggal lebih lama di rumah dan mereka adalah tokoh sentral dalam pendidikan anak-anak dalam keluarga. Penguatan media literasi di Tegalrejo menjadi penting karena kondisi demografi di daerah tersebut berpendidikan rendah, heterogen dan relatif miskin. Mereka menghabiskan lebih banyak waktu di depan televisi, menonton televisi di rumah tanpa ada usaha untuk mengkritik konten tayangan acara televisi dan sikap yang tampak pada ibu rumah tangga sangat dipengaruhi oleh jumlah frekuensi mereka menonton tayangan televisi sehingga perlu penguatan literasi televisi guna melawan dampak negative televisi dan mewujudkan penonton yang cerdas, kritis dalam menonton acara televisi. Penelitian ini merupakan bentuk penelitian yang melibatkan peran serta komunitas (Community Base Research). Strategi implementasi pelatihan literasi media diawali dengan kegiatan studi terkait untuk memahami literasi media, posisi dan peran ibu rumah tangga dalam melihat dan memilih konten media melalui seminar dan workshop, pra dan post-test tentang literasi media. Selanjutnya, wacana dari berbagai kalangan masyarakat terkait pemikiran mereka terhadap gerakan literasi media. Setelah serangkaian kegiatan selesai, ditemukan kesaksian dari peserta tentang gambaran penyiaran di Indonesia dan sebuah citra, pesan dan harapan mereka untuk penyempurnaan penyiaran di Indonesia.]
7
Akanda, Md Abdus Salam. "Demand for Institutional Delivery in Bangladesh: An Application of Household Production Function". Dhaka University Journal of Science 60, n.º 1 (14 de abril de 2012): 53–59. http://dx.doi.org/10.3329/dujs.v60i1.10337.
Texto completoResumen
Maternal and child health issues continue to be at the forefront of national and global health policies. Notwithstanding the national and global policy initiatives, maternal mortality continues to be on the ascendancy in developing countries. This paper investigates the determinants of institutional delivery among a cross section of Bangladeshi women. For appropriate policy targeting, it is imperative to investigate the factors that promote institutional delivery and those that retard it. Using discrete choice model, and controlling for other covariates, we found that, women from the richest income quintile, and those that have access to health information via television delivered at appropriate health institutions. Besides, place of residence, mothers education, wanted pregnancy, utilization of antenatal care services and number of health workers visiting time inter alia were found to be significant predictors of the demand for institutional and supervised delivery. The policy implication of this finding is that health education via television is more effective than print media. Secondly, government policies meant to create jobs and increase income levels are envisaged as proper policy instrument to induce the utilization of appropriate health services including institutional delivery. Thirdly, information, education and communication (IEC) programs are urgently needed to inform women about the cause and potential risk of maternal health complications as well as the significance of institutional delivery. Finally, the use of health inputs such as antenatal care during pregnancy should be encouraged.DOI: http://dx.doi.org/10.3329/dujs.v60i1.10337 Dhaka Univ. J. Sci. 60(1): 53-59 2012 (January)
8
Vijayalakshmi, Akshaya, Russell Laczniak y Deanne Brocato. "Understanding parental mediation of violent television commercials". Journal of Consumer Marketing 36, n.º 5 (12 de agosto de 2019): 551–64. http://dx.doi.org/10.1108/jcm-08-2017-2325.
Texto completoResumen
Purpose This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials. Design/methodology/approach The authors collected data for this paper using two studies. In Study 1, they collected data from the internet. Comments related to “violent ads” or “violent commercials” were collated and analyzed. For Study 2, they conducted in-depth interviews with mothers on their views on parental mediation and impact of media on their children. Findings The internet data helped develop a parental definition of violent ads and identify that parents lie on a continuum regarding their concerns about violent commercials. Further in-depth questioning of parents on the above finding led to the identification of four clusters of parents. “Media managers” attempt to control and restrict their child’s media environment while educating their child about the effects of violent commercials. “Enablers” spend abundant time co-viewing primetime TV while engaging their child in conversations on violence, but not on violent ads. To maintain harmony in the household, “Harmonizers” merely restrict viewing of violent commercials without educating their child about its effects. Finally, “Agent evaluators” are likely to co-view violent commercials, without discussing them with their child. Research limitations/implications First, several of the parental segments (media managers, enablers and harmonizers) tend to note some concerns with violence in advertising. Importantly, this concern for violence appears to be limited to gore and use of physical weapon. Second, while parents do not have homogenous views on violent ads, those who are concerned also have differing roots of concern. This influences their mediation efforts. Third, socialization is bi-directional at times. Practical implications Many parents do not approve are the use of physical violence, use of weapons and depiction of blood/gore even in ads for movies or videogames. Advertisers might be wise to avoid such content in ads directed to children. Second, if media and marketing managers could plan to sponsor TV shows (vs placing violent ads) that offer ad-free program time, parents might respond positively. Third, as socialization is bi-directional, advertisers could consider using ad scenarios where parents and children engage with the pros and cons of a certain product or content, thus enabling parent-child conversations to make an informed decision. Social implications Many parents notice violence in ads; policymakers could consider developing ratings for ads that consider the amount and type of violence while rating an ad. Second, a focus on increasing parental awareness on the harms of constantly exposing children to violent commercials might change the views of some parents who currently believe that a few or no violent commercials are being aired during children’s programs. Finally, parents envisage a greater role for media in their lives, and policymakers will have to suggest ways to effectively integrate media content in one’s lives rather than just suggest bans or restrictions. Originality/value The contributions of this paper include viewers’ (vs researchers’) definition of violent commercials, showcasing that parents are likely to manage media using new media options such as Netflix, and some parents are likely to co-create rules with their children.
9
Kumar, Manoj. "A Modeling Framework to Capture the Intra-Household Consumption Behavior". International Journal of Applied Behavioral Economics 6, n.º 1 (enero de 2017): 47–76. http://dx.doi.org/10.4018/ijabe.2017010104.
Texto completoResumen
Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members' behavior and behavioral interactions among household members. However, knowledge of such intra-household behavioral interaction enables marketers to target their communications more effectively. In this paper, the author proposes a modeling framework to capture the intra-household behavioral interaction based on family members' actual consumption behavior over time. The author develops a model to capture multiple agents' simultaneous choice decisions over more than two choice alternatives. This is extremely difficult with other previously developed modeling approaches. We apply the proposed model to a context of family member's television viewing, and simultaneously model whether TV is on, which type of programs is playing and which family member(s) is (are) watching. The proposed model allows us to estimate the individual's intrinsic preference and the extrinsic preference from a joint consumption with other members. These estimates allow us to test several alternative group decision-making heuristics that may operate in those joint consumption occasions and conduct managerially useful counterfactual simulations.
10
Duriancik, David M. y Courtney R. Goff. "Children of single-parent households are at a higher risk of obesity: A systematic review". Journal of Child Health Care 23, n.º 3 (26 de mayo de 2019): 358–69. http://dx.doi.org/10.1177/1367493519852463.
Texto completoResumen
The goal of this systematic review was to evaluate whether children living in single-parent households have a higher risk of obesity. Of the 539 studies identified using keywords, a total of 10 original studies met the inclusion criteria for this review. The outcome measures included objective assessment of adiposity (weight or body mass index (BMI)), dietary consumption, physical activity, and/or obesogenic behaviors (bedroom television, elevated television viewing time, insufficient physical activity, and infrequent family meals). Overall, the studies found higher BMIs and obesogenic behaviors in children of single-parent households. Characteristics identified with this association is comprised of being most prevalent among girls and Black children. Possible explanations for this association include single-parent households having higher time demands due to the lack of shared household responsibilities. Subsequently, a reduction of homemade meals, shared family meals, and physical activity can occur. Also, lower incomes and higher instability related to living transitions may be other possible challenges experienced in single-parent households. Based on the limited number of studies found, further research of the obesity risk in children from single-parent families is recommended. The findings can help provide clinicians and public health programs with a better understanding of how to effectively target family-based interventions for this population.
Tesis sobre el tema "Household employees on television. Television programs"
1
Peterson, April L. "Picking up after the American family : domestic work in the world of television /". Thesis, Connect to this title online; UW restricted, 2006. http://hdl.handle.net/1773/6182.
Texto completo
2
"A group decision making approach to model household TV channel choice". Thesis, 2011. http://library.cuhk.edu.hk/record=b6075104.
Texto completoResumen
An accurate television viewing choice model is an important tool for television industry executives, as well as advertisers. An efficient model can help television channels maximize ratings by improving both scheduling and the characteristics of their shows. On the other hand advertisers can predict ratings and demographic composition of audiences with better accuracy. Though there is considerable evidence to suggest that individual viewing choices are strongly affected by one's family members, quantitative models in marketing literature typically focus on the individual as the unit of analysis without incorporating the influence of family members.Key Words: viewing choice modeling, television rating, group decision making
This thesis proposes a three-stage model to capture the process of household television viewing behavior. We divide the household viewing process into three sequential and interrelated decision stages (pre-decision, joint decision, and final-decision) according to the group decision making framework suggested in prior research. By defining utilities of different programme types on different channels, and weighting parameters of each family member, each family member's three decisions (pre-decision, joint decision and post-decision) are modeled as a function of these parameters with three sub-models. The model was estimated with maximum likelihood estimation, duly validated with simulation studies. Meanwhile, the model was extended to be time-dependent to allow past viewing history to influence current viewing choice, and applied on the people meter data for primetime telecasts on weekdays for the whole of 2006. The results indicate that our model has better prediction accuracy compared with models being currently used (Rust and Alpert 1984; Yang et al. 2010). Furthermore, we are able to demonstrate that models that ignore the influence of family members yield biased estimates. Our model also has better prediction accuracy compared with the traditional model proposed by Rust and Alpert (1984), and has more flexibility to fit households with different compositions. Finally, we find that there exist different household decision structures, initial latent preferences, and influences of past viewing history across different families and their members, and the heterogeneity can be explained by demographic variables.
Su, Lei.
"December 2010."
Advisers: Jessica Yuk-yee Kwong; Kin-nam Lau; Jian-min Jia.
Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: .
Thesis (Ph.D.)--Chinese University of Hong Kong, 2011.
Includes bibliographical references (leaves 126-133).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstract also in Chinese.
Libros sobre el tema "Household employees on television. Television programs"
2
Kyle, Hilton, ed. Agent Gates and the secret adventures of Devonton Abbey: (a parody). Kansas City, Missouri: Andrews McMeel Publishing, 2013.
Buscar texto completo
3
Women in Cable & Telecommunications Foundation. Benefits of balance: Increasing employee productivity through work/life programs. [Chicago, Ill.] (230 W. Monroe St., Ste. 730): Women in Cable & Telecommunications Foundation, 1999.
Buscar texto completo
6
Rivero, Arturo Angel Lara. Competitividad, cambio tecnológico y demanda cualitativa de fuerza de trabajo en la maquiladora de exportación: El caso de las empresas japonesas en el sector electrónico de la televisión. México: Secretaría del Trabajo y Previsión Social, Subsecretaría "B" CGPEET, 1997.
Buscar texto completoCapítulos de libros sobre el tema "Household employees on television. Television programs"
1
Roibás, Anxo Cereijo y Stephen Johnson. "Pervasive iTV and Creative Networked Multimedia Systems". En Encyclopedia of Multimedia Technology and Networking, Second Edition, 1154–61. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch157.
Texto completoResumen
This article presents a research project carried out at the BT Mobility Research Center with the aim of developing appropriate applications for pervasive iTV, paying special attention to the personal and social contextual usage of this media within the entertainment, work, and government environments. It prospects a future trend in the use of pervasive interactive multimedia systems in future communications scenarios for mobile and pervasive iTV, that is, the use of handhelds as interfaces to extend and enhance the TV experience outside the home boundaries. The new scenarios discussed in this article are based on the assumption that mobile phones interconnected with other surrounding interfaces (e.g., iTV, PCs, PDAs, in-car-navigators, smart-house appliances, etc.), will be decisive in the creation of pervasive interactive multimedia systems. With its recent development into becoming an interactive system, TV seems to increasingly replace traditional “passive” TV platforms through active viewers- participation (Lamont & Afshan, 1999). Moreover, interactive television gives viewers the opportunity to extend their UX of television for activities that currently occur more typically on the Web (Steemers, 1998). These activities are consequent to the enhanced communication possibilities that have been enabled by new media: users can browse information, personalize their viewing choices, play interactive games, carry out e-commerce activities (shopping, banking, voting, etc.), and play increasingly active roles in broadcast programs (to the extent of interacting with other viewers). At the same time, recent technological developments in handsets have converted them into tools for creation, editing, and diffusion of multimedia content. The last mobile phones are equipped with large screen, color display, photo and video camera, and with functionalities as MMS, video call, image, sound, and video editing software. As an intrinsic characteristic of these interfaces, all these operations can be done in any place, time, and environment. This freedom of action can lead to scenarios of pervasive multimedia interaction. In fact, a nomadic generation of users will benefit from pervasive interactive multimedia systems on many levels, not only by merely having access to TV broadcast on their handhelds or playing active roles in interacting with TV programs. The most challenging aspect of iTV is indeed the creativity and the one-to-one connectivity that this medium can enable. This attribute will allow users to become “multimedia-content producers”: They will create content in multimedia formats and share it with others. This research attempts to identify the mutual influence between technology and society. This phenomenon is particularly evident with social technology designed to integrate into household routines. Making effective predictions about new technology requires exploring the critical disconnections between the ways in which such technologies are produced and the ways in which they are consumed, or rejected (Fischer, 1992; Lee & Lee, 1995).
2
Smith, Gary. "Intelligent or obedient?" En The AI Delusion. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198824305.003.0003.
Texto completoResumen
Jeopardy! is a popular game show that, in various incarnations, has been on television for more than 50 years. The show is a test of general knowledge with the twist that the clues are answers and the contestants respond with questions that fit the answers. For example, the clue, “16th President of the United States,” would be answered correctly with “Who is Abraham Lincoln?” There are three contestants, and the first person to push his or her button is given the first chance to answer the question orally (with the exception of the Final Jeopardy clue, when all three contestants are given 30 seconds to write down their answers). In many ways, the show is ideally suited for computers because computers can store and retrieve vast amounts of information without error. (At a teen Jeopardy tournament, a boy lost the championship because he wrote “Who Is Annie Frank?” instead of “Who is Anne Frank.”A computer would not make such an error.) On the other hand, the clues are not always straightforward, and sometimes obscure. One clue was “Sink it and you’ve scratched.” It is difficult for a computer that is nothing more than an encyclopedia of facts to come up with the correct answer: “What is the cue ball?” Another challenging clue was, “When translated, the full name of this major league baseball team gets you a double redundancy.” (Answer: “What is the Los Angeles Angels?”) In 2005 a team of 15 IBM engineers set out to design a computer that could compete with the best Jeopardy players. They named it Watson, after IBM’s first CEO, Thomas J. Watson, who expanded IBM from 1,300 employees and less than $5 million in revenue in 1914 to 72,500 employees and $900 million in revenue when he died in 1956. The Watson program stored the equivalent of 200 million pages of information and could process the equivalent of a million books per second. Beyond its massive memory and processing speed, Watson can understand natural spoken language and use synthesized speech to communicate. Unlike search engines that provide a list of relevant documents or web sites, Watson was programmed to find specific answers to clues. Watson used hundreds of software programs to identify the keywords and phrases in a clue, match these to keywords and phrases in its massive data base, and then formulate possible responses.