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Tesis sobre el tema "Image. Satisfaction"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 15 de febrero de 2022

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1

Priporas, Constantinos Vasilios A. "Store image and customer satisfaction." Thesis, University of Newcastle Upon Tyne, 2002. http://hdl.handle.net/10443/172.

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Store image as a concept has been considered as one of the most important variables and determinants in the development of retail strategy and economic success in retailing, while customer satisfaction has been recognised as a major success factor in keeping and augmenting the clientele base. Thus, in mature and highly competitive industries such as retailing, it becomes increasingly important to understand the dynamic structure of store image by studying forces or influences contributing to store image formation so that a more effective image creation and strategy can be articulated. This res

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2

Mason, Claire Marjorie. "Group task satisfaction : the construct of job satisfaction applied to groups /." [St. Lucia, Qld.], 2001. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16188.pdf.

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3

Johnson, Heather Ann. "The Contribution of Couple Leisure Involvement, Leisure Time and Leisure Satisfaction to Marital Satisfaction." Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd982.pdf.

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4

Agate, Joel. "An examination of the relationship between family leisure satisfaction and satisfaction with family life /." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd2013.pdf.

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5

Al-Khayat, Anaam. "The connection between image, symbolism, tourist expectations and satisfaction." Thesis, Edinburgh Napier University, 2009. http://researchrepository.napier.ac.uk/Output/6491.

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Tourism makes a major contribution to most economies particularly developing economies. In developing countries, tourism is important as a means of earning hard currencies and creating employment. Therefore the means of stimulating tourism and promoting potential destinations is worthy of investigation. In this thesis the focus is on investigating the use of images of nations' culture and heritage to promote those destinations in the developing world to affluent western tourists. An extensive literature review is undertaken in the thesis to demonstrate and understand the relationship between p

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6

Linus, Wikström. "Store image perceptions." Thesis, Jönköping University, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52062.

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Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. This is achieved through gen- erating customer satisfaction, which is an outcome of a positive evaluation of the store image. In the market of Jönköping there is one hypermarket, Ica Maxi, which enjoys a dominating market position over its two closest comp

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Glynn, Mary-Anne. "The role of praise and recognition in the stress-strain process : evidence for reverse-buffering effects /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17151.pdf.

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8

Brennan, Alison Leigh. "Media Use, Body Image and Sexual Satisfaction in Emerging Adults." Diss., North Dakota State University, 2016. http://hdl.handle.net/10365/25848.

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Emerging adults in America are avid users of media, including magazines and pornographic film. Use of this media is associated with body dissatisfaction and reduced sexual satisfaction. However, existing research has not examined media use, body dissatisfaction and sexual satisfaction within the same study. Additionally, the effects of pornographic film use on body image have not been extensively studied, and existing research does not adequately consider how reasons for use might relate to effects of viewing this type of media. The present study tests an integrated model of the relationships

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9

Merchant, Andrea Elaine. "Adolescent body image : the effects of media images on body satisfaction, self-esteem, and body esteem /." Connect to resource, 2002. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1243359869.

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Merchant, Andrea Elaine. "Adolescent body image: the effects of media images on body satisfaction, self-esteem, adn body esteem." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1243359869.

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Mazlan, Rafidah. "Parent satisfaction with a neonatal hearing screening program /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18476.pdf.

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12

Kalendová, Kateřina. "Analýza marketingové komunikace konzultantské společnosti Image Lab s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15465.

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Many companies nowadays apply themselves to company trainings and consulting. It is a very profitable field for enetrprise and that is also why there is such a huge competition. Because the product is services, which are intouchable, impossible to test, it is more about good marketing.Communication with customer and continual contact with him is essential. In the thesis there was realised and assignemet of the marketing communication of the Image Lab s.r.o. company. From the results it is clear, that it is necesarry to monitor customers satisfaction and to find out their needs and wishes.

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13

Dickison, Lisa A. "Utah school psychologists' self-reported reasons for retention and job satisfaction /." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1895.pdf.

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14

Caltran, Marina Paes. "Satisfaction With Appearance Scale - SWAP: adaptação e validação para brasileiros que sofreram queimaduras." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/22/22132/tde-10022015-192024/.

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Estudo metodológico, com objetivos de adaptar a Satisfaction With Appearance Scale - SWAP para o português - Brasil e avaliar a validade e a confiabilidade da versão adaptada em uma amostra de pacientes brasileiros que sofreram queimaduras. A SWAP avalia a satisfação com a imagem corporal de pessoas que sofreram queimaduras. Quanto maior o escore pior a satisfação com a imagem corporal. O processo de adaptação foi realizado como segue: tradução do instrumento original, síntese das traduções, revisão da tradução realizada por um comitê de juízes, retrotradução, síntese das retrotraduções

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15

Augustine, Sherrine Natahsa. "British Virgin Islands Tourists' Motives to Travel, Destination Image, and Satisfaction." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3859.

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The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirm

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16

Christensen, Sherie Adams. "The effects of premarital sexual promiscuity on subsequent marital sexual satisfaction /." Diss., CLICK HERE for online access, 2004. http://contentdm.lib.byu.edu/ETD/image/etd454.pdf.

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17

Nunes, Nalu de Araujo. "Marital Problems and Marital Satisfaction: An Examination of a Brazilian Sample." Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2724.pdf.

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18

Pinto, Machado Luiz. "Destination image & competitiveness : the case of Madeira island." Doctoral thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/8493.

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Doutoramento em Economia<br>Tourism competitiveness thematic has become, in recent years, an area of great interest, as the success of a tourist destination is determined by its relative competitiveness compared to other destinations. It is extremely important to develop tools for measuring competitiveness for public policy and administration of tourism businesses. There has been continuing concern internationally about how to brand destinations, either regional or national, to increasingly demanding tourists. Destination Marketers are seeking effective positioning strategies to increase dest

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19

Gwynne, Marla. "Adult career transitions : measures of career development /." [St. Lucia, Qld.], 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16930.pdf.

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20

Latham, Richard Samuel. "Combinatorial algorithms for the analysis and satisfaction of geometric constraints." Thesis, Brunel University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.336642.

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21

Chon, Kye-Sung. "Consumer satisfaction and dissatisfaction in tourism as related to destination image perception." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-09162005-115041/.

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22

Boote, Jonathan. "Voiced and non-voiced consumer responses to primary dissatisfaction : a uni-dimensional and multi-dimensional study." Thesis, University of Bedfordshire, 2003. http://hdl.handle.net/10547/292478.

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It is proposed by scholars of consumer complaining behaviour that dissatisfaction occurs at two levels: (1) the primary level resulting from product or service failure; and (2) the secondary level resulting from an unsuccessful attempt at complaint resolution with the company held responsible. This thesis provides an integrated analysis of the triggers of voiced and non-voiced consumer responses to the level of primary dissatisfaction. A deductively derived two-factor taxonomy of consumer responses to dissatisfaction was developed out of the extant literature, to identify those responses to di

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23

Coutinho, Maria de Sá Teixeira Magalhães. "Avaliação da Reputação e a sua Relação com a Satisfação e Lealdade de Colaboradores e Consumidores : O Caso da EAFIT." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10252.

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Mestrado em Marketing<br>As empresas competem umas com as outras por reputação.As empresas com boa reputação têm uma vantagem competitiva,aquelas que têm má reputação têm uma desvantagem competitiva (Fombrun,1990).Uma reputação favorável encoraja os shareholders a investir na empresa (Chun,2005),atrai bons colaboradores e retém clientes (Markham,1972) e está relacionada com retornos globais superiores (Robert&Dowling,1997;Vergin&Quoronfleh,1998).Uma boa reputação é um valioso activo para a empresa (Caruana,1997).Por ser um activo intangível,a reputação dificilmente é imitada pela concorrência.

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Wartalowicz, Karolina Maria. "Transitioning from Sport: Retirement and Former Female Collegiate Athletes' Satisfaction with Life, Depressive Symptomatology, and Body Satisfaction." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248517/.

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Retirement from elite sport can be highly distressing for athletes, and many athletes report elevated depression and anxiety or body dissatisfaction when going through this transition. Factors that may be important in determining a higher level of adjustment in retirement include feeling in control of when and how retirement occurs, planning occupationally for after sport, and having achieved sport goals. Thus, we examined how such factors related to former female collegiate athletes (N = 218) satisfaction with life, depression, and body satisfaction. Two to six years post retirement, athletes

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25

Rhone, Sharrunn Nicole. "Eating, body satisfaction, ethnicity, and women's relationship with God /." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-01242007-094902/.

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Thesis (honors)--Georgia State University, 2006.<br>Title from title screen. Lisa Lilenfeld, advisor. Electronic text (45 p. : col. ill.) : digital, PDF file. Description based on contents viewed June 6, 2007 . Includes bibliographical references (p. 31-35).

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26

Wilson, Luke Elias. "Sexual Satisfaction in Older Marriages: Effects of Family-of-Origin Distress and Marital Distress." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1970.pdf.

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27

Henry, Ryan Glenn. "Parental death and its impact on the marital satisfaction of the surviving adult child." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1289.pdf.

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28

Ferguson, Clarabelle. "The Relationship Between American Media Exposure and Trinidadian Female Adolescents' Body Image Satisfaction." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3100.

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ABSTRACT Numerous studies have examined the development of body image among people, especially girls and young women. Many factors have been associated with the development of body image dissatisfaction. Especially important are exposure to mass media and its relationship with three theoretical constructs: Awareness of a thin ideal, internalization of a thin ideal, and perceived pressures to be thin. Extending existing research, this study examined through experimentation the relationships among exposure to American media content and the awareness and internalization of the American norms and

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29

Mead, Nicole L. "Personality Predictors of Relationship Satisfaction among Engaged and Married Couples: An Analysis of Actor and Partner Effects." Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd911.pdf.

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30

Hubbard, Elizabeth Anne. "The Effects of Exercise Modality on State Body Image." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4509.

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Previous research has shown that chronic exercise positively impacts body image in women. Research defining the modality that yields the best results following an acute session of exercise has yet to be determined. This research attempted to show the psychological benefits that exercise could have on female body image after only one bout of exercise. PURPOSE: The purpose of the current study was to examine the effects of three different modalities of acute exercise on state body image in women. This study aimed to determine which modality, if any, is more effective in increasing state body ima

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31

Halvorsen, David Lars. "An Investigation of Employee Satisfaction and Employee Empowerment Specific to On-Site Supervisors in the Residential Construction Industry." Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd1140.pdf.

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32

Björck, Caroline. "Self-image and eating disorders /." Stockholm, 2006. http://diss.kib.ki.se/2006/91-7140-670-0/.

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33

陳智煒. "The Effects of Brand Image, Store Image, Service Quality on Customer Satisfaction." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06595202664622269199.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>101<br>At present, the department store is one of the main daily consumption places for domestic consumers and it is also the place which produces economic rations. The reasons why consumers are willing to shop in the department stores may be the store image itself, the brand image of authentic brands, or the service qualities of brand sales. These three reasons or the connection of them are the issue which this research would like to talk about. Nowadays, no one in the position of clothes brand producer discusses the effects and differences of brand images for bran

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Yu-min, CHEN, and 陳育民. "The Satisfaction Investigation of Camera Phone Image Components." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/01468787792743980208.

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碩士<br>國立臺灣科技大學<br>資訊工程系<br>93<br>The main purpose of this research is to understand the new developed technology of camera phone through data search as well as statistical analysis of the questionnaire. The technology of the compression components concerns image compression, video processing, image processing, power management, and embedded design for camera phones. Through this research, we hope to have a profound grasp of camera phone’s hardware architecture related issues, history in the past, nowadays application and future development. The conclusion of this research would be: 1. The comp

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Lai, Pei-Hsin, and 賴佩欣. "The Relationships among Corporate Social Responsibility, Corporate Image, Brand Image, Customer Value, and Customer Satisfaction." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/84870163959494982546.

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碩士<br>靜宜大學<br>國際企業學系<br>103<br>With industrial development, social progress and the impact of internationalization, corporate social responsibility (CSR) has been gradually emphasized and consumers increasingly put focus on the company’s contribution to society. Investigations of corporate social responsibility, corporate image, brand image, customer value and customer satisfaction were very few in the past. The main purpose of this study is to explore the relationship among these five. Using McDonald's as the study company, this research used questionnaires from the Internet to collect inform

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Tseng, Wan-Chi, and 曾婉綺. "Relationship among Bank’s Service Quality, Corporate Image and Customer Satisfaction." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/mahb72.

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碩士<br>國立虎尾科技大學<br>財務金融研究所<br>102<br>Taiwan’s economic environment has evolved. The financial industry has become more liberalized and globalized. In addition, the Taiwan Government in the financial deregulation which causes a lot of bank increased rapidly. Result that all the banks has similar product which is hard to discriminate. In order to gain the leading position in the competitive environment. The individual banks started to come up with the products that match the needs of consumer. That also enhance the quality of the service to increase the corporate image. That’s the only way to sur

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Huang, You-lin, and 黃宥綾. "Taitung destination image and service quality, satisfaction,Revisit Desire Relations." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/14569358756296433147.

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碩士<br>國立臺東大學<br>健康促進與休閒管理碩士在職專班<br>101<br>Taitung take developing the sightseeing as the core of value and Practices to go sightseeing, prosperous homeland is beautiful the prospect . This research from December in 2012 to the end of January in 2013 is 510 formal questionnaires and valid questionnaires to 450. The valid response rate was 88% . Use spss12.0 and Structure Equation Models. Results show：1.The visistors to Taitung are female—doiminated , and distributed to 21-30 years old；Marital status remains unmarried . The 40% with college degrees；Career of service for most；For the majority of

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LIAO, YUAN-TSEN, and 廖苑岑. "The Relationship Between with Local Food Image, Satisfaction and Loyalty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/12471034384773433820.

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碩士<br>國立雲林科技大學<br>休閒運動研究所<br>104<br>This study aims to examine the relationship between food image, satisfaction, and loyalty at the queue food- Dounan Fried Bread Store. Data collection was performed using on-site questionnaire survey. A total of 420 valid samples were obtained. Descriptive statistics were analyzed using SPSS 19.0 for Windows and structural equation modeling was performed using LISREL 8.70 for Windows. Findings of this study demonstrated that the proposed behavioral model was a highly effective means of examining the causal relationships among food image, satisfaction, and lo

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林妙霏. "Research on Tourists' Satisfaction and Environmental Image of the Image Business District of Hsin Chu City." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/39223188532205218818.

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CHU, RONG HUI, and 朱容慧. "The Relationship among Country Image,Brand Image and Customer Satisfaction－ the Moderating Effects of Product Type." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/9qb2cy.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>CUSTOMER SATISFACTION HAS ALWAYS BEEN AN IMPORTANT ISSUE FOR COMPANIES AND RESEARCH PROJECTS. MOREOVER,COUNTRY IMAGE AND BRAND IMAGE ARE ALSO VALUED BY MANY RESEARCH INSTITUTIONS. THE PURPOSE OF THIS STUDY IS DEMONSTRATED IF THE COUNTRY OF ORIGIN, BRAND IMAGE AND DIFFERENT TYPES OF GOODS WILL RESULT DIFFERENTLY IN CUSTOMER SATISFACTION. THIS STUDY IS TARGETED THE CUSTOMERS WHO OWN MOBILE PHONES AND CHOCOLATE. THERE WERE 294 VALID QUESTIONNAIRES COLLECTED TO DEMONSTRATE THE HYPOTHESIS OF THIS STUDY IN TERMS OF RELIABILITY AND VALIDITY ANALYSIS,ANALYSIS OF VARI

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Nominkhorloo, Byambachuluun, and 貝米可. "The Influence on Country Image to Country Product Image and Service Satisfaction- An Example of Mongolia." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/q68d42.

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碩士<br>中國文化大學<br>觀光事業學系<br>105<br>One of the most important part of Airline industry is Airport. Passenger needs Airport to move places to another place rapidly conveniently and safety. Tourism and Airline industry is all of from service. Earlier studies of airport service levels focused on operational standards defined by queuing time, service lead time, space, physical facilities, and so on. However, there is a move towards a more passenger-orientated mindset, which is a welcome change for today’s highly competitive air transport market. The overall airport experience perceived and recollect

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Hsiao, Yinting, and 蕭吟庭. "The Impacts of Green Brand Image and Country-of-Origin Image,Green Satisfaction on Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/42947813708472750018.

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碩士<br>中國文化大學<br>國際企業管理學系<br>100<br>Green marketing and green purchase intention are popular research topics in recent years. The purpose was to find out the green purchase intention, green brand image, country of origin, country of origin of thus the Green Purchase Intentions, Green brand image and the country of origin as I.V. Using random sample selected stores in Taipei. Total recovery was 85.4%. The study results shows green brand image and country of origin has a positive impact on the green purchase intention. Study results show green brand image, positive impact on the green purchase in

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Lin, miao-fei, and 林妙霏. "Research on the Tourists’ Satisfaction and Environmental Image of the Image Business District of Hsin Chu City." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11000560774258007808.

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碩士<br>中華大學<br>營建管理研究所<br>94<br>In order to cope with the transformation of the consumer market, the government has been actively implanting plans to advocate the images of Hsin Chu business districts since 1995. The purpose of this development is to help traditional business districts in making the transition from an obsolete and torn district into an image business district integrated with local cultural features. The objective of this paper is to find out whether such transition complies with the tourists’ expectation and satisfaction. Also, this paper also covers whether tourists believe th

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謝登源. "Destination image, travel quality, perceived value, satisfaction and behavior intention : a case study of silk road image." Thesis, 2015. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22104CHU00045001%22.&searchmode=basic.

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Cardosi, Cynthia. "Effect of media on female adolescents' satisfaction with their body image /." 2006. http://wwwlib.umi.com/dissertations/fullcit/3225958.

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LO, YU-TING, and 羅郁婷. "Destination Image and Tourism Satisfaction :Case Study of Guesthouses in Taitung." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ym76yc.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>106<br>The Taiwan government promulgated the B&B management measures in 2001, which will promote the legalization of bed and breakfast and improve the quality of tourism accommodation through the policy of hospitality and hospitality. From 2001 to 2016, the number of guesthouses in Taiwan increased by more than four times, and due to the economic factors and the low tide of land passengers in the later period, the number of breakouts in the homestay also experienced a sudden increase. In response to this situation, the government has implemented since 2015. Vari

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YU, HSIU-CHUAN, and 尤秀娟. "Environmental Quality, Destination Image and Satisfaction on Dongfeng Bicycle Green Corridor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/p4q9rq.

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碩士<br>國立臺灣體育運動大學<br>運動事業管理學系碩士班<br>107<br>The purpose of this study was to discuss the relationship between the environmental quality, destination image and satisfaction of the riders in Dongfeng Bicycle Green Corridor; and to understand whether there is a mediating effect between the destination image and environmental quality and satisfaction. Taking into account the reliability and representativeness of the sample, the sample was taken by the riders of Dongfeng Bicycle Green Corridor. Convenient sampling approach was used to collect data from a questionnaire survey in the study area and cam

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Ming-chen, Tsai, and 蔡明成. "A Study on Tourism Image and Satisfaction of Yen-shui Town." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25036596911152689484.

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碩士<br>南台科技大學<br>休閒事業管理系<br>97<br>Yen-shui town is one of the earliest developed areas in Taiwan island. Yen-shui have rich historical and cultural resources, the annual festival-related activities are also to drive visitors to join. In accordance to Yen-shui town’s distinguishing feature of rich resources, Tainan County government came out of a transformation plan which is proposed to improve the townscape and rural atmosphere of Yen-shui area , expecting that the Yen-shui area could show its splendid characteristics and also hope to improve the tourism quality. In order to understand the tou

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Chang, Min-Shun, and 張閔舜. "High-end dessert brand image, motivation and customer satisfaction research –GODIVA." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tf85d7.

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碩士<br>中國文化大學<br>全球品牌與行銷碩士在職學位學程<br>107<br>This study aims on the relevance of GODIVA brand image; purchase motivation, customer satisfaction and brand loyalty of consumers who have purchased GODIVA. Through literature citation and logical reasoning it is found that these four components are interrelated. The purpose of this study is to explore whether: (1) brand image affects purchase motivation, (2) brand image affects customer satisfaction, (3) customer satisfaction affects purchase motivation, (4) customer satisfaction affects brand loyalty, and (5) brand image affects brand loyalty.

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Kuo, Yen-Hsuan, and 郭彥萱. "The Influence of the Image Creation of Coffee Shop onConsumer Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/62yhw7.

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碩士<br>義守大學<br>工業管理學系<br>106<br>People''s consumption behavior is gradually changing with the change of living style. Regarding the beverage market segment, due to intense marketing competition, coffee is becoming a common beverage in people’s daily life. Among different business models, a personalized coffee shop style has been created and has a significant increasing trend in Taiwan. Personalized coffee shop can provide their customers a value through the special atmosphere that may be composed of feeling, of leisure life, enjoys of immersing in a well-designed space, or good relati

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