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Artículos de revistas sobre el tema "Industrial marketing"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 25 de julio de 2025

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1

LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 36, no. 7 (2007): 843. http://dx.doi.org/10.1016/j.indmarman.2007.06.002.

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2

LaPlaca, Peter J. "Industrial Marketing Management,." Industrial Marketing Management 36, no. 8 (2007): 1019–21. http://dx.doi.org/10.1016/j.indmarman.2007.08.001.

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3

LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 1 (2008): 1–2. http://dx.doi.org/10.1016/j.indmarman.2007.09.004.

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4

LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 37, no. 2 (2008): 117–19. http://dx.doi.org/10.1016/j.indmarman.2008.01.004.

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5

LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 3 (2008): 245–46. http://dx.doi.org/10.1016/j.indmarman.2008.03.001.

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6

Melkman, Alan V. "Strategic industrial marketing." Long Range Planning 23, no. 2 (1990): 115. http://dx.doi.org/10.1016/0024-6301(90)90207-k.

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7

Brownlie, Douglas. "Strategic industrial marketing." European Management Journal 8, no. 1 (1990): 84–85. http://dx.doi.org/10.1016/0263-2373(90)90068-h.

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8

Penn, William S. "Marketing Industrial Consulting." Journal of Professional Services Marketing 1, no. 1-2 (1985): 89–96. http://dx.doi.org/10.1300/j090v01n01_12.

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9

Penn, William. "Marketing industrial consulting." Services Marketing Quarterly 1, no. 1 (1985): 89–96. http://dx.doi.org/10.1080/15332969.1985.9984788.

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10

Dolan, Dennis J. "Industrial marketing strategy." Industrial Marketing Management 14, no. 3 (1985): 218–19. http://dx.doi.org/10.1016/0019-8501(85)90042-2.

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11

Wilson, Timothy L. "Strategic industrial marketing." Industrial Marketing Management 15, no. 3 (1986): 253. http://dx.doi.org/10.1016/0019-8501(86)90035-0.

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12

Calantone, Roger J., and C. Anthony di Benedetto. "Defensive industrial marketing strategies." Industrial Marketing Management 19, no. 3 (1990): 267–78. http://dx.doi.org/10.1016/0019-8501(90)90019-r.

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13

Johnston, Wesley J., Jeffrey E. Lewin, and Robert E. Spekman. "International Industrial Marketing Interactions." Journal of Business Research 46, no. 3 (1999): 259–71. http://dx.doi.org/10.1016/s0148-2963(98)00036-8.

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14

Grigorova, V. "Strategic Marketing Decisions of Industrial Business Organizations." Economic Herald of the Donbas, no. 4 (58) (2019): 132–37. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-132-137.

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15

Krasyuk, Irina, and Alexey Bragin. "Marketing methods of industrial activity management: adaptive marketing." E3S Web of Conferences 402 (2023): 13008. http://dx.doi.org/10.1051/e3sconf/202340213008.

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The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system ar
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16

Fernández Bedoya, Victor Hugo. "Marketing industrial: un tópico poco explorado." Espí­ritu Emprendedor TES 4, no. 2 (2020): 41–48. http://dx.doi.org/10.33970/eetes.v4.n2.2020.193.

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El propósito de este artículo fue el de proporcionar una fuente actualizada en relación a los tópicos de marketing industrial. Se analizaron los fundamentos del marketing en empresas industriales (de ahora en adelante B2B) de diversas fuentes, comparándolo con el marketing de empresas de consumo (de ahora en adelante B2C). Para finalizar, el investigador presentó las conclusiones del análisis y una serie de recomendaciones para su correcto aprovechamiento en la industria.
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17

MCCLELLAND, IAN. "Marketing ergonomics to industrial designers." Ergonomics 33, no. 4 (1990): 391–98. http://dx.doi.org/10.1080/00140139008927142.

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18

Herbig, Paul, John C. Milewicz, and Robert Gulbro. "Marketing Signals in Industrial Markets." Industrial Management & Data Systems 94, no. 9 (1994): 16–21. http://dx.doi.org/10.1108/02635579410072117.

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19

Vieira, Francisco, and Carlos Brito. "Science mapping in industrial marketing." Journal of Business & Industrial Marketing 30, no. 1 (2015): 105–15. http://dx.doi.org/10.1108/jbim-02-2014-0027.

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Purpose – This study aims to map scientific knowledge in industrial marketing. Design/methodology/approach – The research was conducted on the basis of a quantitative and descriptive research using scientometric analysis based on scientific records. It analyzes more than 14,000 scientific records on the Scopus database from 1956 to 2009. The sample fits Bradford’s and Lotka’s power laws of distribution of science in use. Findings – The study reveals the existence of four stages: the genesis of this stream of research (1956-1984), the early development (1985-1995), the consolidation of producti
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20

Merigó, José M., Anna M. Gil-Lafuente, and Jaime Gil-Lafuente. "Business, industrial marketing and uncertainty." Journal of Business & Industrial Marketing 31, no. 3 (2016): 325–27. http://dx.doi.org/10.1108/jbim-02-2016-0042.

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Purpose This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012). Design/methodology/approach The main focus of this year was reflected in the slogan: “Creating new opportunities in an uncertain environment”. The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new
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21

Hult, G. Tomas M. "Cycle time and industrial marketing." Industrial Marketing Management 31, no. 4 (2002): 287–90. http://dx.doi.org/10.1016/s0019-8501(01)00170-5.

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22

Lancioni, Richard. "Pricing issues in industrial marketing." Industrial Marketing Management 34, no. 2 (2005): 111–14. http://dx.doi.org/10.1016/j.indmarman.2004.07.009.

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23

Mentzer, John T., and Nimish Gandhi. "Expert systems in industrial marketing." Industrial Marketing Management 22, no. 2 (1993): 109–16. http://dx.doi.org/10.1016/0019-8501(93)90036-7.

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24

Bricker, Eugene M. "Industrial Marketing and Medical Ethics." New England Journal of Medicine 320, no. 25 (1989): 1690–92. http://dx.doi.org/10.1056/nejm198906223202511.

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25

Krings, Werner, Roger Palmer, and Alessandro Inversini. "Industrial marketing management digital media optimization for B2B marketing." Industrial Marketing Management 93 (February 2021): 174–86. http://dx.doi.org/10.1016/j.indmarman.2021.01.002.

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26

Blanch, Francois, and Philippe Chassagne. "Industrial Marketing: Can Strategic Marketing be Applied to Subcontracting?" Journal of Euromarketing 22, no. 3 (2013): 26–37. http://dx.doi.org/10.9768/0022.03.026.

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27

ТELNOV, A., and S. RESHMIDILOVA. "FORMATION OF PERSONNEL MARKETING AT THE INDUSTRIAL ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 228–32. https://doi.org/10.31891/2307-5740-2020-286-5-42.

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Modern development of industrial enterprises can be achieved through the efficient use of its staff. This necessitates the marketing orientation of personnel management. The current stage of scientific and technological development, development of new technologies, radical economic reforms have led to a change in functions, methods and approaches to personnel management in general and the allocation of a new direction in this area – personnel marketing. Today, personnel marketing is the most important component of the personnel management system of the enterprise and allows to solve a number o
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28

Ekman, Peter, Cecilia Erixon, and Peter Thilenius. "Information technology utilization for industrial marketing activities: the IT–marketing gap." Journal of Business & Industrial Marketing 30, no. 8 (2015): 926–38. http://dx.doi.org/10.1108/jbim-01-2014-0014.

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Purpose – This study aims to investigates the possible gap between the logic of these information technology (IT) systems and industrial firms’ marketing practices. Industrial firms rely extensively on IT systems for their business. Design/methodology/approach – Based on the contemporary marketing practice (CMP) model, which depicts firms’ marketing practice as ranging from transactional to more relational and networked-based, the logic of IT systems and how users in industrial firms adopt them are amended to create an extended model. The extended model is used to analyze an in-depth case base
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29

Pedersen, Carsten Lund, and Thomas Ritter. "Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating." Industrial Marketing Management 102 (April 2022): 403–20. http://dx.doi.org/10.1016/j.indmarman.2022.02.008.

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30

Johnston, Wesley J., and Jeffrey E. Lewin. "Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing." Journal of Business Research 38, no. 3 (1997): 199–209. http://dx.doi.org/10.1016/s0148-2963(96)00129-4.

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31

LaPlaca, Peter J. "Contributions to marketing theory and practice from Industrial Marketing Management." Journal of Business Research 38, no. 3 (1997): 179–98. http://dx.doi.org/10.1016/s0148-2963(96)00128-2.

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32

Deshpande, Ajit S. "Marketing Information System for Industrial Products." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 1 (2013): 71–76. http://dx.doi.org/10.24297/ijmit.v3i1.4644.

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Use of an information system in Business organizations has become a necessity to survive for a long term in the business. As we know today an organization is making huge profits due to introduction of new products or product lines, but proper investment in R & D, Quality Systems and an organization wide Information system is must for a firm for long term survival. Along with other information system implementation of Marketing Information System has become quite common in case of Consumer Product Manufacturers. But in case or Industrial Products, Marketing Information System is not yet for
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33

Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "ORGANIZATION AND MANAGEMENT OF MARKETING IN INDUSTRIAL ENTERPRISES." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 4 (2022): 139–42. https://doi.org/10.5281/zenodo.6506104.

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This article discusses the concept and essence of marketing, the role of marketing in the activities of the enterprise or firm, the organization of marketing activities in industrial enterprises, the conditions of marketing activities and marketing management in industrial enterprises, the most important components of the marketing complex .
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34

Korzh, Maryna, and Sviatoslav Zhukov. "Psychological aspects of change management in the industrial marketing." Journal of Law and Psychology 4, no. 1 (2013): 28–36. http://dx.doi.org/10.7813/jlp.2013/4-1/4.

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35

Schiavone, Francesco, and Daniele Leone. "Guest editorial: Industrial marketing in healthcare." Journal of Business & Industrial Marketing 37, no. 8 (2022): 1577–79. http://dx.doi.org/10.1108/jbim-06-2022-566.

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36

Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein. "Competitive Marketing Behavior in Industrial Markets." Journal of Marketing 58, no. 2 (1994): 45. http://dx.doi.org/10.2307/1252268.

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37

Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein. "Competitive Marketing Behavior in Industrial Markets." Journal of Marketing 58, no. 2 (1994): 45–55. http://dx.doi.org/10.1177/002224299405800204.

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The authors outline a conceptual framework for analyzing differences in competitive marketing behavior of businesses in established industrial markets. They explicitly distinguish between retaliatory and cooperative marketing behavior. The structural characteristics of the served markets and the competitive positions of businesses are postulated to affect the nature and likelihood of retaliatory and cooperative behavior with respect to price and sales force expenditures. The authors specify different models explaining these dimensions of competitive marketing behavior at the strategic business
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38

Kadirov, Djavlonbek, and Richard J. Varey. "Towards post-industrial marketing: marketplace wisdom." Journal of Customer Behaviour 9, no. 4 (2010): 379–98. http://dx.doi.org/10.1362/147539210x543574.

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39

Smith, David, and Rob Taylor. "Organisational Decision Making and Industrial Marketing." European Journal of Marketing 19, no. 7 (1985): 56–69. http://dx.doi.org/10.1108/eum0000000004723.

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40

Wagner, William B., and Srinath Gopalakrishna. "Incorporating shortage strategies in industrial marketing." Journal of Business & Industrial Marketing 16, no. 7 (2001): 540–52. http://dx.doi.org/10.1108/eum0000000006191.

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41

Cooke, Ernest F. "What Is Business And Industrial Marketing?" Journal of Business & Industrial Marketing 1, no. 1 (1986): 9–17. http://dx.doi.org/10.1108/eb006008.

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42

Honeycutt, Earl D., Theresa B. Flaherty, and Ken Benassi. "Marketing Industrial Products on the Internet." Industrial Marketing Management 27, no. 1 (1998): 63–72. http://dx.doi.org/10.1016/s0019-8501(97)00038-2.

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43

Lindgreen, Adam. "Value in Business and Industrial Marketing." Industrial Marketing Management 41, no. 1 (2012): 4–7. http://dx.doi.org/10.1016/j.indmarman.2011.11.006.

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44

Bramwell, Bill, and Liz Rawding. "Tourism marketing organizations in industrial cities." Tourism Management 15, no. 6 (1994): 425–34. http://dx.doi.org/10.1016/0261-5177(94)90063-9.

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45

Nickolaus, Nicholas. "Marketing new products with industrial distributors." Industrial Marketing Management 19, no. 4 (1990): 287–99. http://dx.doi.org/10.1016/0019-8501(90)90001-c.

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46

Stevenson, Thomas H., D. Anthony Plath, and Chandler M. Bush. "Using expert systems in industrial marketing." Industrial Marketing Management 19, no. 3 (1990): 243–49. http://dx.doi.org/10.1016/0019-8501(90)90016-o.

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47

Giunipero, Larry C., William Crittenden, and Vicky Crittenden. "Industrial marketing in non-profit organizations." Industrial Marketing Management 19, no. 3 (1990): 279–85. http://dx.doi.org/10.1016/0019-8501(90)90020-v.

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48

Michell, Paul C. N., Peter Quinn, and Edward Percival. "Marketing strategies for mature industrial products." Industrial Marketing Management 20, no. 3 (1991): 201–6. http://dx.doi.org/10.1016/0019-8501(91)90018-b.

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49

Lichtenthal, J. David, and Gul Butaney. "Undergraduate industrial marketing: Content and methods." Industrial Marketing Management 20, no. 3 (1991): 231–39. http://dx.doi.org/10.1016/0019-8501(91)90022-8.

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50

Weinrauch, J. Donald, O. Karl Mann, Julie M. Pharr, and Patricia A. Robinson. "Marketing strategies of small industrial manufacturers." Industrial Marketing Management 20, no. 3 (1991): 251–59. http://dx.doi.org/10.1016/0019-8501(91)90024-a.

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