Tesis sobre el tema "Luxe"
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Östman, Ludwig. "Rolls-Royce Luxe Nomad". Thesis, Umeå universitet, Designhögskolan vid Umeå universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-153224.
Texto completoRezaee, Vessal Saeedeh. "Les heuristiques dans le luxe : la psychologie de l'utilisation des signaux liés au luxe". Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAG003.
Texto completoIn this research, we discuss consumers’ preference for status products which is affected by their mode of thinking. In a series of experiments, we show that when consumers are more likely to rely on intuitive system thinking, they use status signal more often as a cue in their decision making process. In order to show the effect of the status signal as a heuristic cue, we manipulate consumers’ mode of thinking. Using an online questionnaire, we show that being in intuitive mode of thinking leads individuals to disproportionately rely on status signals as a heuristic cue in their decision making process
Dubois-Pélerin, Éva. "Le luxe privé à Rome et en Italie au Ier siècle après J.-C. /". Naples : Paris : Centre Jean Bérard ; diff. de Boccard, 2008. http://catalogue.bnf.fr/ark:/12148/cb41398609p.
Texto completoCorbel, Céline. "Produits de luxe et commerce électronique". Grenoble 2, 2006. http://www.theses.fr/2006GRE21033.
Texto completoThe Internet provides freedom and offers new commercial possibilities for all industries. Companies that sell luxury products already use the Internet for marketing, since each has a website. Nevertheless, the issue arises of knowing whether using the Internet to sell luxury products is compatible with the nature of Internet, given that the aura of luxury products clearly distinguishes them from other products available on the market and whether current laws allow such companies to use the Internet as a new distribution channel. As such, luxury industry companies use the Internet not only as commercial actors but as defenders of intellectual property rights. Indeed, Internet is also a source of risks for the luxury industry: instances of parallel sales and counterfeiting have increased greatly, and new technologies have given rise to new kinds of infringement. This thesis analyzes the current legal framework and posits that it allows luxury industry companies to market their products on the Internet while adequately countering its threats
Koromyslov, Maxime. "L'impact de la délocalisation du luxe sur les attitudes des consommateurs : le cas des maisons françaises de luxe". Thesis, Nancy 2, 2009. http://www.theses.fr/2009NAN22002/document.
Texto completoThe relocation of the luxury sector is, even nowadays, still difficult to comprehend. On one hand, this complexity is due to the concept of luxury which is not easy to define, and on the other hand, it is due to the topic’s sensitivity which is still taboo in the luxury sector. Yet there have been several cases of luxury relocations. Considering the imaginative world represented by luxury brands, we should look at the impact of relocation on consumers, notably their attitudes towards the product and the brand. This thesis is a first research study on the question of relocating French luxury brands. It uses both the theories about luxury and brands as areas of application, and the literature on the Country-of-Origin Effect as a theoretical framework. Our research studies the effect of relocation on consumers’ attitudes towards the relocated product and luxury brand. The moderating influence of two new variables has been taken into account, i.e. the centrality of the country of origin at the heart of the brand image and consumers’ attitudes towards luxury relocation. In terms of methodology, two qualitative surveys were carried out: one on consumers (17), the other on luxury professionals (34). These were followed by a quantitative survey using a sample of 555 consumers. The survey was carried out in two parts, based on a complete factorial design. Our research therefore brings out the negative impact of luxury relocation upon attitudes to the relocated product and brand. This effect is even more noticeable in the case of production relocation in comparison with design one or when the French origin is abandoned for an unacceptable country of manufacture. In this case, the effect is felt more on the perceived quality than the two other attitudinal variables. The impact of the moderating variables comes out as a limited one
Selosse, Philippe. "Le régime juridique du produit de luxe". Thesis, Lille 2, 2017. http://www.theses.fr/2017LIL20002/document.
Texto completoThe luxury product is not a product like any other. Its material and immaterial qualities confer a special value that requires its producer to sell it in a proper business environment. The rule of law can it consider this economic feature ? Paradoxically, France is world's leading luxury goods market, but no one is able to state precisely what is luxury. The law seems unsuited to integrate a concept as elusive as luxury. Yet, violations suffered by the owners of luxury product rights have convinced the European judge to set up special protective rules. The aim is legitimate. This is to protect the investments made to sell and promote luxury products. But this legal approach is based on a method of qualification which is not satisfactory. The "will", "prestige" or the "feel" of luxury emanating frombranded product, are too subjective criteria to ensure systematic and consistent implementation of protective rules. Therefore, in addition to the demonstration of a body of rules applicable to the luxury product, it should analyze the foundations of its recognition by positive law and the establishment of a unified system based on criteria precise definition, taking into account the intrinsic qualities of that particular property
Dereumaux, René Maurice. "Le luxe, application à l'industrie du meuble". Nice, 2006. http://www.theses.fr/2006NICE0043.
Texto completoThis work deals with an essential part of the wealth production of developed countries in general and of France particularly: the luxury industry. Ostentatious and superfluous at the first look, this sector is however one of the most dynamic of the socio-economic activity. It's not only a great producer of both added value and Glamour but also of prestige and social differentiation. It constitutes a market on expansion, considering the boom of the Chinese and Indian economies, but it still stays widely unknown and it experiments a relative lack of studies. This analysis takes place in the diversification strategy of the Luxury brands in a traditionnal sector, the furniture industry. This strategy has been illustrated recently by the development of furniture branch for two important actors of the luxury industry: Giorgio Armani and Ralph Lauren. The research is organised on two steps. After the first part called: “the sector analysis” where the main activities are described and presented in a dynamic perpective, the second deals with the diversification strategy itself, giving the causes of its choice and the chance to reach the objectives of the firms. This second part is particulary illustrated with the Armani Casa case, wich authorizes to parse all the steps from the mother brand to the new branch including the basic qualities needed to success. This work has allowed to understand that the Luxury sector as a whole has a strong link with Art and with the Brand image. This link must be strong both on the fundamental activity and on the new developments that a diversification symbolises
Godey, Bruno. "La sensibilité au luxe, une variable personnelle centrale pour comprendre les antécédents de la valeur perçue d’une marque de luxe". Caen, 2012. http://www.theses.fr/2012CAEN0697.
Texto completoOur research question resulted from acknowledging the existence of a state of tension, characterizing the consumer decision-making process for luxury brands. Many brand choices are driven by a desire from consumers to correlate their self perception, and personality, with that of the brand. However, in the specific field of luxury, it has been traditionally emphasized that motivations driving brand purchases are essentially ostentatious. We seek to explain how the motivation of consumers to establish an attachment relationship with a particular luxury brand is based on an integrative model, formed from the perception of a brand belonging to the luxury category and from the image congruence with a luxury brand. The perceived value of a luxury brand can also be influenced by individual psychological variables. Whilst some of them effectively distinguish consumers for all consumer goods, it seems they do not take into account all the particularities of the individuals’ relationship to the luxury dimension. We have developed the concept of “luxury sensitivity” to allow us to analyze the differences in consumer decision-making logic for luxury brands. The intensity of luxury sensitivity can provide us with the opportunity to understand the reasons why some consumers will choose a luxury brand that resembles them and others a brand that especially symbolizes luxury
Portanier, Pascal. "Design des produits de luxe et identité de marque". Nice, 2006. http://www.theses.fr/2006NICE0017.
Texto completoThis research subject is to study the mecanism involved in new products design of luxury brands, which must remain faithful to their identity. Our route combining luxury marketing, design world, identity brand and semiotics theories, underlines signs fundamental importance in luxury products design. Our research question, resulting from a conceptual contribution to visual semiotics, is as follows:What are place and role of unvarying and varying signs in products design luxury brand, its identity, as well as its creative potential?In order to test our different hypothesis, a quantitative questionnaire has been implemented, as well as qualitative interviews in the most famous luxury brands have been developed. Our data analysis will prove unvarying signs, which we determine as fundamental elements of brands identity hard core, must be preserved in new products design. Furthermore, unvarying signs, ensuring faithfulness to brand identity, have to be combined with varying signs, inserting creativity into luxury new product design. This research thus delivers a model, connecting causal influences between all those different variables, and constitutes a conceptual, theoretical, and practical contribution to luxury brands, management sciences, design world, and visual semiotics
Пашкевич, К. Л. y Роксолана Мігус. "Особливості застосування декоративного оздоблення в колекціях одягу de-luxe". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11574.
Texto completoThe work analyzes artistic and decorative decoration in collections of contemporary Ukrainian and world designers of the FW18-19 season. Decoration in de-luxe collections and the principles of its adaptation for ensuring their competitiveness in the fashion market are considered.
Marcilhac, Vincent. "Le luxe alimentaire français. Histoire et géographie d’une singularité". Thesis, Paris 4, 2011. http://www.theses.fr/2011PA040203.
Texto completoThe prominence of France in the food luxury sector is often presented as a given. But other food luxury cultures have existed and still exist. So why and how has the French culture of food luxury differentiated itself from others by affirming itself and being recognized as a singularity? Behind the seeming evidence, it is important to demonstrate and explain the hypothesis of a French singularity in the matter of food luxury. Today, this singularity is called into question because of its own market extension linked to the industrialization of its production, to the diversification of its distribution channels, to the international reach of its consumption, as well as to the rise of a new competition and the evolution of society. So is it still relevant today to talk about "French food luxury"? Beyond marketing, this raises the challenge of maintaining a creativity, a culture of consumption and a know-how quintessentially French. Today, the patrimonial and touristic valuation of the production sites contributes to the recognition of originality, rarity and excellence of luxury food products. This valuation is also a mean for territorial development
Choi, Hang-sub. "Analyse de la distinction sociale : la coexistence de la distinction et de la non-distinction dans la societe coreenne". Paris 5, 2000. http://www.theses.fr/2000PA05H031.
Texto completoGray, Patricia Ann. "From prospectus to "belle edition" investigations in the luxury book trade in eighteenth- and early nineteenth-century France /". [Clayton : Australia] : P.A. Gray, 1991. http://catalogue.bnf.fr/ark:/12148/cb35686633t.
Texto completoBai, Xue. "Les consommateurs chinois face au luxe : analyse sociologique de la consommation et des représentations". Electronic Thesis or Diss., Paris 8, 2021. http://www.theses.fr/2021PA080105.
Texto completoUnderstanding the vision of luxury of Chinese consumers and their behavior in the context of the social evolution of the country since the foundation of communist China in 1949 is the major issue of this thesis. The practices and the vision of Chinese luxury consumers seem to be both manifest and implicit. These contents, which make up a specific consumer culture, follow certain collective rules or habits, stemming from cultural and traditional fac-tors, such as the exchange of gifts, the culture of "face"; they are also strongly shaped by social and political aspects in the case of China, and reflect the social evolution of a state which is constantly changing. Our work is organized along two lines of research: a global culture of luxury con-sumption in China, which has been evolving for more than sixty years, and the practices of luxury consumption with the interpretation and social representation of luxury by consu-mers. It was made possible by two methodological supports: direct observation in the field in a luxury boutique in Paris and in-depth semi-directive individual interviews with about forty Chinese consumers. This study proposing a set of indicators will allow us to better understand the current behaviors of the Chinese towards the consumption of luxury goods and to project ourselves into the future of this market, while taking into account cultural and social specificities
Anderlini-Pillet, Véronique. "L'artification du luxe dans le discours médiatique : convergence des signes et du sens (2010-2014)". Thesis, Université Côte d'Azur (ComUE), 2016. http://www.theses.fr/2016AZUR2031/document.
Texto completoThis work deals with luxury in the information and communication sciences to the media prism in an interdisciplinary approach based on aesthetics, semiotics, the study of visual identities, museography and analysis of speech. Using the concept of artification put forward by Nathalie Heinich and Roberta Shapiro in 2012 to describe the transition to the art of non-artistic practices, we analyze the sociotechnical information and communication devices used to try to transform the object of luxury as an object of art, and its consummation in aesthetic experience. We ask the media discourses operating on this exposure to verify the operativity of the device and analyze the mode of operation of the convergence of signs and the meaning that produces the artification. This work is one of the possible answers to the question "Can a device transform a handbag into a work of art? "
Gustavsson, Magnus. "Glas de Luxe : En utvidgad designerroll förframtiden i svensk glasindustri". Thesis, Linnéuniversitetet, Institutionen för design (DE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35842.
Texto completoProvost, Audrey. "Les usages du luxe : formes et enjeux des publications sur le luxe en France dans la seconde moitié du dix-huitième siècle (vers 1760-1789)". Paris 4, 2002. http://www.theses.fr/2002PA040216.
Texto completoBetween 1760 and 1789, luxury became a topic of written publication. Many authors strategically chose to publish on luxury and attempted to define its nature and meaning. This intensive investment proved ambitious writers with a way to advance through the Republic of Letters. At stake in the debate over the meanings of "luxury" was not only the linguistic competence and literary talent of the authors concerned, but also their authority to establish common values, an authority which competed with the power of the monarchy to fix the terms of political discourse
Moawad, Marie-Hélène Tissier-Desbordes Élisabeth. "Les Facteurs explicatifs de la consommation ostentatoire le cas du Liban /". Créteil : Université de Paris-Val-de-Marne, 2007. http://doxa.scd.univ-paris12.fr:80/theses/th0405168.pdf.
Texto completoBacklund, Elin. "Betongångest de Luxe : En Trädgårdsmästares examensarbete om barns kontakt med naturen". Thesis, University of Gävle, University of Gävle, Department of Mathematics, Natural and Computer Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3235.
Texto completoMartin-Vivier, Pierre-Emmanuel. "L'étrange luxe du rien : vie et oeuvre de Jean-Michel Frank". Paris 4, 2005. http://www.theses.fr/2005PA040141.
Texto completoMythical figure of the interwar years, Jean-Michel Frank (1895-1941) created minimalist and ascetic interiors, playing on the concepts of emptiness, anonymity, primitivism and “poor luxuriousness”. Decorator for the most fashionable and intellectual figures of the 1930s, Frank distinguished himself by the decorative works he commissioned cubist and surrealist artists such as Salvador Dali, Alberto Giacometti and Henri Laurens among others. Linked to functionalism as well as great French styles, Frank's work reveals the aesthetic upheaval of the time and fills out the debate opposing Moderns to the supporters of Tradition. This study relates the life of Jean-Michel Frank, replacing the character in his artistic, intellectual and social background. It reconstructs the chronology of his work, recounts his stylistic evolution and analyses the content of his collaborations with the avant-garde artists. Finally this thesis endeavours to demonstrate the originality and the contribution of Jean-Michel Frank in the history of the XXth century decorative arts
Sauriol, Sylvie. "Le devenir des escortes de luxe : entre lourds silences et résilience". Thèse, Université du Québec à Trois-Rivières, 2013. http://depot-e.uqtr.ca/6938/1/030586282.pdf.
Texto completoLemieux, Andrée-Anne. "Méthodologie de transformation leagile en développement de produits pour l'industrie du luxe". Phd thesis, Ecole nationale supérieure d'arts et métiers - ENSAM, 2013. http://pastel.archives-ouvertes.fr/pastel-01015336.
Texto completoAziosmanoff, Jeanne Lili Alcidia. "La réindustrialisation du luxe en France depuis le debut des années 2000". Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/31698.
Texto completoGuichard, Michaël. "La vaisselle de luxe des rois de Mari d'après leurs archives palatiales". Paris 1, 1999. http://www.theses.fr/1999PA010521.
Texto completoThis volume is the edition and the commentary of about 300 documents discovered amongst the archives of mart kings (Syria, XVIIIe s. B. C. ). Written in Akkadian, an old-babylonian dialect, they give the opportunity of scrutinizing, besides kings wealth, many unsuspected aspects of diplomatic exchanges between major contemporaneous royal courts. They give access to an archaeological documentation which was lost due to the heavy looting of great middle-eastern centers in antiquity. Last of all, knowledge of masterpieces circulation allows a better understanding of artistic trends genesis in middle- east, at the begining of the iind millennium b. C. This research is not only a historical one. It includes extensive lexical studies, aiming to establish luxury vessels glossary : denominations of artefacts, constitutive parts of the objects, descriptions of ornaments, etc. It pretends to constitute a significant contribution to the dictionnaire de babylonien de Paris elaborated after publishing of mari documentation by the Parisian scholarly team who devotes his efforts to them
Verneil, Claire. "Analyse juridique internationale et comparative de la contrefaçon des produits de luxe". Nice, 2001. http://www.theses.fr/2001NICE0053.
Texto completoThe counterfeiting phenomenon has increased in a dramatic way since the seventies. Scourge with important consequences on national and international economy, several measures have been adopted to stem it. That's how the development of the international property rights protection, and more specifically of the trademarks, first in the midst of the WTO, by the signing of specific treaties on intellectual property rights and on trade, then at a regional level, notably european, then national. Nevertheless, the authorities in charge of the respect and the implementation of the texts are differently sensibilised to the problem. An heterogeneity of laws appears ; that's why some inequalities in the protection of intellectual property rights can be noticed : disparities between developing countries and industrialised ones but also between countries of the last group. France is a leader in that field and might inspire the required reforms of few legislations, both national and regional, to tend towards the harmonisation of the protection of intellectual property rights. Thanks to the active intervention of the private authorities next to the publics ones, some measures that have been passed recently let envisage an improvement and a required grasp more radical of the counterfeiting problem that must lead in the long run to this drop and then to his end
Chalevelaki, Maria. "Présence de l’objet et identité des marques de luxe : approche socio-sémiotique". Lyon 2, 2007. http://theses.univ-lyon2.fr/documents/lyon2/2007/chalevelaki_m.
Texto completoThe object of this task is about the presence of the cloth in the fashion shows. The question of the presence appears at the same time as the return of phenomenological oriented questions in the field of semiotics. The perception, the affect and the sensibility become the actual preoccupations of the discipline. The signification is examined at its origins. We incorporate the construction of the identity of luxury trademarks. The trademark is considered as micro semantic universe, which is an energy and tensif centre. The role of the subject is to adjust the tensions and the excessive effects due at the quality aspect of the object (cloth) as they are registered at the collection (discourse). Contrary at the actual tendancy which exclues the subject of the theory of semiotics of the object, we postule that in order to talk about the presence of the object, we should also talk about the subject and the discourse. The subject as a reader transforms the objet of sensitivity into an object of sense. Using the methodological tools of semiotics tensivity and interpretative semantics, we are going to study how the problematic of the presence becomes useful for the theory of applied semiotics (socio-semiotics). By considering the presence of the object as an articulation of the sense production which becomes fulfilled on its reception, we are going to use the tensif schema, in order to describe the tensive modulations and the interpretation operations which assure the necessary equilibrium
Olmedo-Panal, Éric. "Identités, ethnicités, au travail : le cas de l'hôtellerie de luxe en Malaisie". Thesis, Toulouse 2, 2012. http://www.theses.fr/2012TOU20092.
Texto completoThis thesis investigates the de-ethnicization of occupation, coined as criterion of entry into modernity by the government of Malaysia. The Western Luxury Hotel in Kuala Lumpur, Malaysia, is selected as empirical field. The degree of ethnicization of occupation has been tested through a quantitative analysis on a sample of 786 respondents. Results show a strong association of ethnicity with occupation. The qualitative analysis focuses on food social spaces being present within the food and beverage outlets supply, demonstrating a multiplicity of factors contributing to this particular ethnicization, such as biased recruitment practices and ethnic groupism phenomena. The anthropotechnological archipelago bears a mission of cultural education, aiming at familiarizing social actors with exogenous culinary systems. Types of identity at workplace are being formed, especially when food stigmatized by religious taboos is being recursively ingested. Social marginality subsequent to this action can be shaped on a defensive or strategic mode. This research articulates the academic fields of historical anthropology, work socio-anthropology, corporate sociology, and food sociology. The contribution of this thesis is to propose original conceptual and analytical tools, such as the “anthropotechnological archipelago”, the concept of “taster”, and the articulation of the Bastidian compartmentalization principle to the Crozierian strategic analysis
Chalevelaki, Maria Panier Louis. "Présence de l'objet et identité des marques de luxe approche socio-sémiotique /". Lyon : Université Lumière Lyon 2, 2008. http://theses.univ-lyon2.fr/sdx/theses/lyon2/2007/chalevelaki_m.
Texto completoPham, Mélanie. "Conceptualisation et modélisation du capital mode : une application aux marques de luxe". Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1064.
Texto completoThis doctoral work introduces the new concept of fashion equity applied to luxury brands. Defined as the added value of fashion to brands, this new tool was developed based on four empirical studies, two qualitative and two quantitative. The results allowed to (1) define the concept along with seven dimensions, (2) identify as antecedents, consumers conformity and differentiation needs, as well as clothing involvement (3) highlight the moderating variables of the model as consumer conformity, differentiation needs and brand equity, and finally (4) express the relational and behavioral consequences of the concept through commitment, word of mouth, willingness to pay a premium price and intention to re-purchase
Fournaise, Thérèse. "Marque de luxe et transgression : conceptualisation, mesure, contributions théoriques et implications managériales". Electronic Thesis or Diss., Aix-Marseille, 2022. http://theses.univ-amu.fr.lama.univ-amu.fr/221201_FOURNAISE_393oeamw272y645kz52cxy_TH.pdf.
Texto completoLuxury brands seem to be more and more transgressive. This trend challenges the established codes of the sector and spreads to all components of the marketing mix. This doctoral work aims to investigate the relationship between consumers and luxury brands in the specific case of transgression. More precisely, it aims to answer the following question: to what extent can transgression strengthen or deteriorate the relationships that consumers have with luxury brands? Its objective is twofold. The first objective is to better understand the concept of transgression. A second objective is to determine the relevant action variables of a brand strategy focused on transgression. Within this framework, it proposes an instrument to measure the transgressive perception of luxury brands from the consumer's point of view. This PhD work contributes to the advancement of research on consumer relationships with luxury brands, more specifically in the case of transgression
Pham, Mélanie. "Conceptualisation et modélisation du capital mode : une application aux marques de luxe". Electronic Thesis or Diss., Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1064.
Texto completoThis doctoral work introduces the new concept of fashion equity applied to luxury brands. Defined as the added value of fashion to brands, this new tool was developed based on four empirical studies, two qualitative and two quantitative. The results allowed to (1) define the concept along with seven dimensions, (2) identify as antecedents, consumers conformity and differentiation needs, as well as clothing involvement (3) highlight the moderating variables of the model as consumer conformity, differentiation needs and brand equity, and finally (4) express the relational and behavioral consequences of the concept through commitment, word of mouth, willingness to pay a premium price and intention to re-purchase
Pereira, Dalmir Rogerio. "As dimensões do traje de cena no Giramundo e no Royal de Luxe". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/27/27156/tde-30052017-152842/.
Texto completoThis research is a study about the scene costume of in relation puppet / object and actor / manipulator, from the material, visual and symbolic dimensions that constitute it. The study covers two case studies: the Brazilian puppet theater company Giramundo and the French street theater company Royal de Luxe. The analysis of the scene costume in each company was organized from pre-established themes, and examples of their theater shows were evoked as they illustrated these themes. This choice did not follow chronological order and allowed the elements of materiality and visuality of the scene costume in the two companies to be analyzed. For theoretical support, we sought the theatrical theory that analyzes the different proposals of use of the puppet in scene, contemplating the contemporary production. The subject of the research was also related with studies of fashion and visual arts that allow to analyze the costume and its inherent properties displaced for the scene. The hypothesis is that the scene costume in the theater of animation3 acquires specific meanings when it expands its investigation and understanding beyond the costume of the puppet, reaching the relation puppet / object and actor / manipulator. The research generated theoretical indicatives that could be used in future work, as a starting point in the analysis of other cases where the costume of the scene is premised on the specificities established from relationship between the human figure/actor-manipulator and the inanimate articulated object /puppet. It is not expected, of course, that the results from this research could be useful to all possible cases of appropriation of the object / puppet as the central axis of the scene in different spectacles as we are aware its composition and its relation with the actor-manipulator involves uncountable possibilities.
Tsai, Jacqueline. "Quelles formes de luxe pour quelles Chines : Hong Kong ou Shanghai ? (1842-1997)". Paris 4, 2005. http://www.theses.fr/2005PA040108.
Texto completoVernus, Pierre. "Art, luxe & industrie : Bianchini Férier, un siècle de soieries lyonnaises : 1888-1992 /". Grenoble : PUG, 2006. http://catalogue.bnf.fr/ark:/12148/cb40977991s.
Texto completoHörack, Christian. "L'argenterie lausannoise des XVIIIe et XIXe siècles : le luxe discret des grandes familles /". Lausanne : Musée historique de Lausanne, 2007. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9782951503373.
Texto completoKim, Back Sung. "Luxe, marketing et histoire : étude comparée et perception croisée France-Corée du Sud". Thesis, Paris 4, 2016. http://www.theses.fr/2016PA040147.
Texto completoToday France is the world leader in luxury. It owes to the strength of its world-renowned tradition, but also the power of its multinational groups (LVMH, Kering, but also his family business as Hermes). However, Korea is the archetype of the growing market between Japan and China, but also seen to be a national luxury economy through some fashion firms, the development of upscale hotels and the cruise luxury. So there are many reasons to compare the two countries, in particular from the French example, to conduct a study of the behaviours of Korean luxury consumers, through the consideration of the historical origins of luxury in France and South Korea, and an analysis of the specific realities of Korea
Kim, Back Sung. "Luxe, marketing et histoire : étude comparée et perception croisée France-Corée du Sud". Electronic Thesis or Diss., Paris 4, 2016. http://www.theses.fr/2016PA040147.
Texto completoToday France is the world leader in luxury. It owes to the strength of its world-renowned tradition, but also the power of its multinational groups (LVMH, Kering, but also his family business as Hermes). However, Korea is the archetype of the growing market between Japan and China, but also seen to be a national luxury economy through some fashion firms, the development of upscale hotels and the cruise luxury. So there are many reasons to compare the two countries, in particular from the French example, to conduct a study of the behaviours of Korean luxury consumers, through the consideration of the historical origins of luxury in France and South Korea, and an analysis of the specific realities of Korea
Ott, Daniela. "How consumers relate to luxury brands in the 21st century : the changing concept of sacredness and its importance". Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLED067/document.
Texto completoThis thesis analyzes the relationship between consumers and luxury brands, and how this relation is changing in the 21st century. Facing the challenge of being desacralized by the changes in society, stemming from hypermodernity, the democratization of luxury, the Internet, and social media, traditional luxury brands are looking for ways to remain relevant and sacred. We describe how sacredness is evolving and how brands are using the properties of sacredness to stay luxury brands.Our main assumption is that the concept of sacredness in society is evolving, and we therefore propose a theoretical framework that describes a potential new sacredness for luxury brands to remain desirable for consumers in the 21st century.We conducted in-depth interviews with luxury brand consumers, analyzed Instagramdata, and performed ethnography and nethnography analyses on the data sets, allowing us to provide first insights and findings on the role and importance of sacredness for luxury brands.Our findings show three patterns in the relationship of consumers to luxury brands,underlying different visions of sacredness. These range from (1) traditional sacredness, i.e. exclusivity, (2) new sacredness, i.e. inclusivity, and (3) a fusion of exclusivity and inclusivity
Tessier, Alexandre. "Le Grand Hôtel, 110 ans d'hôtellerie parisienne, 1862-1972". Thesis, Tours, 2009. http://www.theses.fr/2009TOUR2012/document.
Texto completoBuilt in the middle of the Opéra district, creator with the Grand Hôtel du Louvre of the great contemporary hotel trade in France, the Grand Hôtel, born in 1862, insert in the French main town a concept spread out in the biggest town around the world. This new concept is still developing and growing nowadays. The most important defiance which the Grand Hôtel should respond is to strengthen its level between the greatest Paris’ hotels. From that angle, the change was important because, departing to a leader role, it had to fight against new competitors that relegate easily the Grand Hôtel to an inferior level. The leading men, from the brothers Pereire, “hotel’s creators”, to a family dynasty, that have an extraodinary history, passing to high finance men, had to modifie the firm strategy to fit the Grand Hôtel to an everyday new market and to answer the new customers needs. Moreover, all accross the Grand Hôtel life we can find important French history moments and personages with a fabulous destiny like brothers Pereire or Arthur and André Millon
Paschina, Silvia. "Évolution et complexité des marchés de la contrefaçon : le cas des biens de luxe à l’échelle internationale". Thesis, Montpellier 3, 2019. http://www.theses.fr/2019MON30043.
Texto completoCounterfeiting luxury products are a worldwide problem that causes many challenges within economic change. Counterfeiting is one of many unfavorable features of globalization, which is a rapidly growing phenomenon with considerable economic and social repercussions. It is obvious that the spread of the phenomenon and its inevitable consequences are detrimental to the competitiveness of enterprises, the health of citizens, national economies, States and international organizations that have not remained inert but have adopted measures for appropriate regulations to deal with the urgency. A series of rules are thus proliferating to regulate the market. By having its very nature immersed, in order to protect individual and collective interests worthy of protection interests of various natures and not only of strictly economic nature. It is not easy to reduce to a definition of a phenomenon such as counterfeiting, which seeks to escape official investigations and can be detected in all sectors of the contemporary economy. To achieve this, the concept of economy not directly observed has been introduced, it also includes the illegal and informal economy. During my research I analyzed counterfeiting in the luxury fashion market and how this phenomenon is engendered and developed by analyzing mainly the Moroccan case. Starting from the definition of counterfeiting and its characteristics, I will analyze the luxury market, the consumer and the main brand strategies. The research will provide interesting avenues for developing recommendations to combat the phenomenon of forgery and prevent fraud
Pasdelou, Sabine. "Du japonisme à l’asiatisme : une céramique de demi-luxe pour tous (France, 1861-1939)". Thesis, Paris 10, 2016. http://www.theses.fr/2016PA100112.
Texto completoThe economic growth of manufacturing earthenware and porcelain in the province triggered a flourishing industrial standard in the decorative arts. The Beautiful and Industry are the two new values inseparable, celebrated by the production of French ceramics until the end of the first half of the twentieth century. Manufacturers want to provide quality products at lower costs to all classes. Improvements in ceramic materials and technical casting, as well as lowering the cost of decorative techniques, have encouraged the opening up the hierarchy of decorative arts. These new technical processes took part in the improvement of living conditions of the bourgeoisie and smaller classes. Japanese style productions were large-scale diffused in bourgeois interiors since 1860’s. These works fall into a broader context: the large-scale pottery production, implemented by factories in Paris and the provinces throughout the period, including during the interwar period. Industrialization brings to market products that must seek the attention of all classes. These inexpensive items had to correspond to aesthetic and practical heterogeneous criterion. By focusing on the same style as collective motion, such as shape and decoration, the different environments provided producers a direction to follow in models making. Business strategy of manufacturing has been designed accordingly. The ceramics “curio”, easy to handle, illustrates the representations of an imagined and apprehended country in a collective way thanks to exhibitions, movies, plays and literature. These representations contribute to the emergence of an urban popular culture whose commercial character is clearly assumed. This ceramics is part of the universe of “kitsch” as mass communications used by the middle class
Kim, Tae Youn. "Le luxe et sa consommation en tant que valeur culturelle : dans le contexte coréen". Paris 5, 2010. http://www.theses.fr/2010PA05H015.
Texto completoThe aim of this study is to examine which value the luxury products and the luxury consumption bring today, particularly in Korea where the luxury brands report a high level of turnover. For this, we collected data using a netnography and a participant-observation at the micro-social level in online community about luxury brands or goods. The ethnogaphic interview was conducted as a complementary method. The data was interpreted by analytic induction starting with a hypothesis: the role of images created by luxury brands and the function of online communities as a relational space. As a result, the well-being and a well-dressed appearance rely on the luxury consumption as the wide spread images of luxury brands/goods and their meanings have made for the values and the communal ideals such as beauty, improvement of quality of life, etc. That makes also people to exalt, democratize and be enthusiastic about the luxury brands/goods, which affect their personal preference and lifestyle. Meanwhile, the aesthetic and imaginary dimensions of luxury brands/goods as well as the experience of luxury consumption, can be shared specially by activities of online community members. And that allows of cultivating collective sensibility and structuring the solidarity system. In conclusion, through the sharing and participation mechanism, the luxury brands/goods and the luxury consumption can create the multidisciplinary and cross-cultural experiences based on their emotional, experiential, hedonistic and ludic values
Comblez, Coralie. "L'évolution de la considération du luxe à l'épreuve de la digitalisation de la consommation". Thesis, Perpignan, 2020. http://www.theses.fr/2020PERP0028.
Texto completoThis thesis deals with new forms of consideration and valuation of luxury in the fashion and cosmetics sectors as well as the understanding of social changes in terms of consumption, prospects and collective imagination. On the one hand, taking a closer look at luxury, it is necessary to analyze its intimate and intermediated relationship with death and the beyond, through cultural elements based on myths, legends and sacralization, and thus understand the founding place of belief and religion in it. Then, the birth of the internet and of digitalization as we know it today traces all the behavioral and societal changes linked to this digital society, whether in relation to buying, the production of content or the perception of oneself through the birth of trends and the feeling of belonging to a community. Finally, the theme of travel and its different points of connection between luxury and digital, two universes that a priori everything opposes from the beginning, aiming to justify, however, a common DNA much more consecutive than what the 'one might assume
Capdeferro, i. Pla Josep. "Joan Pere Fontanella (1575-1649), un advocat de luxe per a la ciutat de Girona". Doctoral thesis, Universitat Pompeu Fabra, 2010. http://hdl.handle.net/10803/7324.
Texto completoThis thesis proposes an overview of 16th century Girona through its lawsuits, political negotiations and disputes in general. Throughout the journey we are guided by the councillors of the municipality, members of guilds, canons of the Cathedral, officials of the monarchy, religious orders of Catholic reform, countryside peasants, etc.. Leading the group we discover the lawyers of the local government. Through their legal and argumentative skills, they will ensure the integrity, or better still, the strengthening of the legal heritage and the interests of the city. Among these attorneys Joan Pere Fontanella stands out, being a relevant and crucial jurist for the history of Catalonia. For the duration and the results of his professional relationship with the town of Girona, we can certainly qualify him as a first-class lawyer. And first-class lawyers are costly.
Moawad, Marie-Hélène. "Les Facteurs Explicatifs De La Consommation Ostentatoire Des Produits De Luxe - Le Cas Du Liban". Phd thesis, Paris 12, 2007. https://tel.archives-ouvertes.fr/tel-00413921.
Texto completoIn this thesis, we examine factors that appear to be related to the proness to conspicuously consume. After defining the conspicuous consumption construct we have conducted in-depth interviews as well as questionnaires in Lebanon in order to discover influences on this kind of consumption. The study especially focuses on the influence of religion, nouveaux riches, conformity to the norms of group, vanity, materialism and desire of uniqueness on the choices of products with varying degrees of conspicuousness. It appears on regards of the results that the conformity to the group norms is the most prominent factor that influences the tendency to conspicuously consume. The results provide a number of theoretical and managerial implications for the positioning and implementation of luxurious products in the Middle eastern regions and suggest new avenues for future research
Jeon, Hyeong-Yeon. "Analyse des sites web de marques de luxe : support publicitaire, marketing et identité des marques". Lyon 2, 2003. http://theses.univ-lyon2.fr/documents/lyon2/2003/jeon_hy.
Texto completoSIKORA, TOMASZ. "Les attitudes et connaissances vis-a-vis du luxe des personnes nouvellement enrichies en pologne". Jouy-en Josas, HEC, 2000. http://www.theses.fr/2000EHEC0069.
Texto completoBriot, Eugénie. "La chimie des élégances : la parfumerie parisienne au XIXe siècle : naissance d'une industrie du luxe". Paris, CNAM, 2008. http://www.theses.fr/2008CNAM0611.
Texto completoThe industrialization of the production of perfumery articles in the XIXth century and their broader social diffusion invite us to question the relevance of the identification of perfume to a luxury product at that time. The innovations generated or adopted by perfumers indeed, be they new extracting methods of raw materials or the use of smelling compounds from a synthetic origin, if they bring new creative possibilities to perfumers, also allow wider margins on the sale of products whose prices remain stable. The switch from an artisanal fabrication to an industry of perfume manufacturing thus seems to go hand in hand with a relative price increase of these articles. On the basis of an imaginary peculiar to the XIXth century, determining the building of the social signification of perfume at that time, the diffusion of products that accompanies these evolutions redistributes at the same time the norms and rules of the olfactory elegances, restricting preferentially the expression of perfume to the sphere of intimacy. To what extend do the consumption of perfumery articles meet the imperative for ostentation proper to a certain rank in a century of a broader diffusion of these articles? And how do perfumers build the value of their articles in an environment favourable to their depreciation? In the final analysis, we apply ourselves here to studying the marketing strategies developed by perfumers of the XIXth century to position them among the luxury products triumphing on a large scale right from the Second Empire
Jeon, Hyeong-Yeon Tétu Jean-François. "Analyse des sites web de marques de luxe support publicitaire, marketing et identité des marques /". Lyon : Université Lumière Lyon 2, 2003. http://demeter.univ-lyon2.fr/sdx/theses/lyon2/2003/jeon_hy.
Texto completoBeranger, Anne. "Favoriser la création de nouveaux objets par les matériaux et les procédés au sein d'une maison traditionnelle à forte identité : le cas d'Hermès". Phd thesis, Paris, ENSAM, 2011. http://pastel.archives-ouvertes.fr/pastel-00674575.
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