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Artículos de revistas sobre el tema "Marketing and public policy"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 11 de febrero de 2022

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1

Marcovitch, H. "Marketing and public policy." BMJ 309, no. 6968 (December 10, 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.

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2

Buurma, Hans. "Public policy marketing: marketing exchange in the public sector." European Journal of Marketing 35, no. 11/12 (December 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.

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3

Hill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, no. 1 (April 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.

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4

Wilkie, William L. "Developing Research on Public Policy and Marketing." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.

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5

Prakash, Aseem. "Green marketing, public policy and managerial strategies." Business Strategy and the Environment 11, no. 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.

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6

Stewart, David W., and Qin Zhao. "Internet Marketing, Business Models, and Public Policy." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.

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The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it will be a boon to consumers and investors. Economic necessity associated with the need to obtain and maintain profit streams suggests that Internet markets will likely be more similar to than different from traditional markets. The authors challenge assumptions regarding the role of the Internet in creating frictionless markets that benefit consumers and the ro

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7

Sraha, Gloria. "Public policy makers." African Journal of Economic and Management Studies 6, no. 1 (March 9, 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.

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Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on ex

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8

Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens, and Thomas W. Moloney. "Social Marketing for Public Health." Health Affairs 12, no. 2 (January 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.

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9

Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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10

Savitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy." Journal of Historical Research in Marketing 6, no. 3 (August 18, 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.

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Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy. Design/methodology/approach – The approach combines a literature review with historical reflection by placing Grether’s work in historical context. Findings – Marketing and Public Policy offered a framework for examining and evaluating marketing practices and public policy responses based on Grether’s mastery of a number of disciplines and his extensive research into public policy issues. His ideas are relevan

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11

Kumanyika, Shiriki K. "Beverage Marketing as a Public Health Policy Target." American Journal of Public Health 105, no. 11 (November 2015): 2182. http://dx.doi.org/10.2105/ajph.2015.302893.

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12

Erickson, G. Scott. "Export Controls: Marketing Implications of Public Policy Choices." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 83–92. http://dx.doi.org/10.1177/074391569701600108.

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The author contrasts two types of export controls: systematic regulation and economic sanctions. Updated information on the former shows considerable liberalization in the wake of widespread criticism during the past decade. Hypothetical and applied examples suggest that the impact of the two on exporters marketing their products abroad is very different, a difference that would presume a business preference for using systematic controls as the policy tool of choice.

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13

Mazis, Michael B. "Marketing and Public Policy: Prospects for the Future." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 139–43. http://dx.doi.org/10.1177/074391569701600115.

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14

Monteiro, Maristela G., Thomas F. Babor, David Jernigan, and Chris Brookes. "Alcohol marketing regulation: from research to public policy." Addiction 112 (January 2017): 3–6. http://dx.doi.org/10.1111/add.13660.

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15

Morgan, Fred W., and Jeffrey J. Stoltman. "Vicarious franchisor liability: marketing and public policy implications." Journal of Business & Industrial Marketing 12, no. 5 (October 1997): 297–314. http://dx.doi.org/10.1108/08858629710183266.

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16

Ashford, Douglas E., and Francis G. Castles. "History and Public Policy vs. History of Public Policy." Public Administration Review 51, no. 4 (July 1991): 358. http://dx.doi.org/10.2307/976751.

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17

Ristino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix." Health Care Management Review 14, no. 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.

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18

Carlson, Les, and Robert Harrison. "Family Public Policy in the United States." Journal of Macromarketing 30, no. 4 (August 16, 2010): 320–30. http://dx.doi.org/10.1177/0276146710378169.

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19

Sprott, David E., and Anthony D. Miyazaki. "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 105–25. http://dx.doi.org/10.1509/jppm.21.1.105.17606.

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The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to understand the nature, influences, and impact of marketing and public policy research published in the journal. After discussing the history of JPP&M, the authors report three related sets of analyses based on all articles published since the journal's inception. Specifically, a content analysis examines the scope and depth of research topics over time. Next, publication analyses assess how various authors and institutions have influenced the field through publishing in the journal. Finally, a

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20

Low, Brian, Yiming Tang, and Milind Medhekar. "Green power electricity, public policy and disjointed incrementalism." Journal of Business Research 65, no. 6 (June 2012): 802–6. http://dx.doi.org/10.1016/j.jbusres.2010.12.019.

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21

Nason, Roger W. "The Social Consequences of Marketing: Macromarketing and Public Policy." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 242–51. http://dx.doi.org/10.1177/074391568900800116.

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The study of the social consequences of marketing actions, the understanding of the causal factors underlying those consequences, and the analysis of corrective strategy form a central thrust of macromarketing. The analysis of these consequences and the design of appropriate public policy is directly related to macromarketing analysis, while implementation goes beyond its scope. A simple classification of the social consequences of marketing is presented as a basis for elaborating causal factors and for exploring directions for public policy.

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22

Hollander, Stanley C., William W. Keep, and Roger Dickinson. "Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective." Journal of Public Policy & Marketing 18, no. 2 (September 1999): 265–69. http://dx.doi.org/10.1177/074391569901800212.

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23

Hill, Ronald Paul, and Kelly D. Martin. "Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective." Journal of Public Policy & Marketing 33, no. 1 (April 2014): 17–33. http://dx.doi.org/10.1509/jppm.13.023.

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24

Bloom, Paul N. "Field of Marketing and Public Policy: Introduction and Overview." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 126–28. http://dx.doi.org/10.1177/074391569701600111.

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25

Murphy, Patrick E. "The Early Years ofJournal of Public Policy & Marketing." Journal of Public Policy & Marketing 30, no. 1 (April 2011): 64–67. http://dx.doi.org/10.1509/jppm.30.1.64.

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26

Snavely, Keith. "Marketing in the Government Sector: A Public Policy Model." American Review of Public Administration 21, no. 4 (December 1991): 311–26. http://dx.doi.org/10.1177/027507409102100403.

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27

Laverie, Debra A., and Patrick E. Murphy. "The Marketing and Public Policy Literature: A Look at the past Ten Years." Journal of Public Policy & Marketing 12, no. 2 (September 1993): 258–67. http://dx.doi.org/10.1177/074391569101200211.

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The authors examine the public policy literature in marketing during the 1980s and early 1990s. The articles are classified using a three-part framework—conceptual, methodological, and substantive. The authors analyze work published in the Journal of Public Policy & Marketing and other major marketing journals and draw implications for further public policy research.

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28

Mishra, Satyam, and Bikramjit Rishi. "Social marketing applications in public policy programs: key learnings and applications." Social Responsibility Journal 17, no. 6 (June 16, 2021): 741–55. http://dx.doi.org/10.1108/srj-03-2020-0087.

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Purpose Marketing tools used in public policy may not be purely commercial but based on non-commercial marketing exchanges also. This paper aims to make a case for the practice of social marketing principles to aid the context of public policy. Design/methodology/approach The approach is to draw out the key implementable learnings (KILs) from the analysis of the five public policy initiatives in the USA, India and Sri Lanka. A case situation with the context of child labour policy in India is proposed to use these KILs. Findings This paper concludes that the implementation of any policy is a c

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29

Luty, Jason. "Alcohol policy and public health." BJPsych Advances 22, no. 6 (November 2016): 402–11. http://dx.doi.org/10.1192/apt.bp.115.015081.

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SummaryAlcohol is the most commonly used recreational drug in the world and the third leading cause of preventable death. Alcohol consumption and alcohol problems have increased steadily over the past six decades. Methods likely to reduce alcohol problems (e.g. minimum pricing, restricting licensing hours and increasing the availability of alcohol treatment) tend not to be supported by the drinks industry. Methods favoured by the industry (e.g. public education, industry self-regulation and product warning labelling) are less effective or do not work. The recent history of alcohol policy clear

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30

Bucklin, Louis P. "Modeling the international gray market for public policy decisions." International Journal of Research in Marketing 10, no. 4 (December 1993): 387–405. http://dx.doi.org/10.1016/0167-8116(93)90021-p.

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31

Birkhead, Guthrie S., and Thomas J. Anton. "Federalism and Public Policy." Public Administration Review 50, no. 1 (January 1990): 110. http://dx.doi.org/10.2307/977302.

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32

Spicer, Michael W., and Steven Kelman. "Self Interest, Public Spirit, and Public Policy." Public Administration Review 48, no. 4 (July 1988): 824. http://dx.doi.org/10.2307/975611.

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33

Ozanne, Julie L., Canan Corus, and Bige Saatcioglu. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing." Journal of Public Policy & Marketing 28, no. 1 (April 2009): 29–40. http://dx.doi.org/10.1509/jppm.28.1.29.

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Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing's impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and appli

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34

Yula, Yuriy, Olexandr Pushko, and Maksym Palienko. "Recommendations for improving the hospital’s marketing policy." Health Economics and Management Review 1, no. 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.

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This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services. The authors noted that patients have a low level of awareness in medical services, making it difficult to understand the market of medical services. In turn, public and municipal

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35

Cotterill, Ronald W. "The Evolution of Quantitative Food Marketing Policy: A Public Perspective." Agricultural and Resource Economics Review 41, no. 1 (April 2012): 1–11. http://dx.doi.org/10.1017/s1068280500004147.

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Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial organization and antitrust enforcement over the past 40 years. This article highlights the contributions of the author and other agricultural economists. The second half of this article explains why an economist might want to do, or perhaps avoid, public policy work. It gives several examples from antitrust cases where economic policy analysis is a front-line contact sport.

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36

Kees, Jeremy, Paula Fitzgerald, Joshua D. Dorsey, and Ronald Paul Hill. "Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research." Journal of Public Policy & Marketing 39, no. 1 (August 5, 2019): 76–92. http://dx.doi.org/10.1177/0743915619848422.

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As more states legalize marijuana, policy makers are left with a “brave new world” and little direction regarding how to navigate this burgeoning marketplace. Comparisons to currently controlled substances such as alcohol and tobacco are helpful but incomplete, as consumers use and distribute cannabis differently than these products, and these products have a different physical and psychological impact on consumers. As a result, states have taken diverse approaches with regard to medicinal and recreational cannabis legalization. The current public policy regarding cannabis legalization lacks a

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37

Verhaegen, Lydwine. "Public mental health marketing, developing a consumer attitude." Health Policy 26, no. 1 (November 1993): 77–78. http://dx.doi.org/10.1016/0168-8510(93)90079-5.

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38

Bergan, Daniel, and Genevieve Risner. "The Power of Citizen-Group Public-Policy Advertising." Journal of Advertising Research 52, no. 4 (December 2012): 405–20. http://dx.doi.org/10.2501/jar-52-4-405-420.

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39

Wilkie, William L., Debra M. Desrochers, and Gregory T. Gundlach. "Marketing Research and Public Policy: The Case of Slotting Fees." Journal of Public Policy & Marketing 21, no. 2 (September 2002): 275–88. http://dx.doi.org/10.1509/jppm.21.2.275.17591.

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40

Seiders, Kathleen, and Ross D. Petty. "Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations." Journal of Public Policy & Marketing 26, no. 2 (September 2007): 236–42. http://dx.doi.org/10.1509/jppm.26.2.236.

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This essay explores the policy implications of the findings in this special section for potential remedies and opportunities for further research in the critical area of obesity. Children are an important focus here both because of the dramatic increase in childhood obesity in recent decades and because they lack the cognitive development and social experience to process marketing communications with the sophistication of adults. In addition, children's food purchase decisions are substantially influenced by their parents. Although packaged food marketers are setting their own voluntary restri

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41

Fuller, Donald A., Jeff Allen, and Mark Glaser. "Materials Recycling and Reverse Channel Networks: The Public Policy Challenge." Journal of Macromarketing 16, no. 1 (June 1996): 52–72. http://dx.doi.org/10.1177/027614679601600104.

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42

Dixit, Ashutosh, Karin Braunsberger, George M. Zinkhan, and Yue Pan. "Information technology–enhanced pricing strategies: managerial and public policy implications." Journal of Business Research 58, no. 9 (September 2005): 1169–77. http://dx.doi.org/10.1016/j.jbusres.2004.04.003.

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43

Carman, James M., and Robert G. Harris. "Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy." Journal of Macromarketing 6, no. 1 (June 1986): 51–64. http://dx.doi.org/10.1177/027614678600600108.

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44

Hartley, Joseph R. "The American way of public policy." Business Horizons 31, no. 3 (May 1988): 2–7. http://dx.doi.org/10.1016/0007-6813(88)90001-8.

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45

Peñaloza, Lisa. "Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy." Journal of Public Policy & Marketing 14, no. 1 (March 1995): 83–94. http://dx.doi.org/10.1177/074391569501400108.

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The author addresses marketing and public policy implications stemming from the presence of Mexican immigrant consumers in the United States economy. Their transnational consumption experiences raise a number of policy issues as the result of cultural differences in language, currency, processes of identity formation, and relations with others. In addition, the author discusses more general social issues regarding the significance of marketing activities situated at the nexus of consumption and labor in the global economy.

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46

Mandal, Pratap Chandra. "Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives." International Journal of Public Administration in the Digital Age 6, no. 4 (October 2019): 54–71. http://dx.doi.org/10.4018/ijpada.2019100105.

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Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and intelligence about customers. Marketers adopt a number of unfair practices for collecting information through direct and digital marketing and this raises concerns about consumer privacy. The article discusses the various aspects of consumer privacy and the need for protecting consumer privacy. The article further focuses on the various regulations enforced by regulatory bodie

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47

Tummers, Lars. "Public Policy and Behavior Change." Public Administration Review 79, no. 6 (October 2019): 925–30. http://dx.doi.org/10.1111/puar.13109.

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48

deLeon, Peter. "Social Construction for Public Policy." Public Administration Review 65, no. 5 (September 2005): 635–37. http://dx.doi.org/10.1111/j.1540-6210.2005.00491.x.

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49

Champney, Leonard. "Public Goods and Policy Types." Public Administration Review 48, no. 6 (November 1988): 988. http://dx.doi.org/10.2307/976995.

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50

Morgan, Fred W., and Jeffrey J. Stoltman. "The Effects of Punitive Damages Litigation on Marketing and Public Policy." Journal of Macromarketing 12, no. 1 (June 1992): 30–44. http://dx.doi.org/10.1177/027614679201200104.

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