Bibliografías temáticas / Marketing commodity policy

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Literatura académica sobre el tema "Marketing commodity policy"

Autor: Grafiati
Publicado: 28 de mayo de 2022
Última modificación: 29 de mayo de 2022

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Artículos de revistas sobre el tema "Marketing commodity policy"

1

Natorina, Alona. "THE ADAPTIVE MANAGEMENT SYSTEM OF MARKETING COMMODITY POLICY*." Baltic Journal of Economic Studies 5, no. 1 (2019): 131. http://dx.doi.org/10.30525/2256-0742/2019-5-1-131-136.

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The purpose of the article is to substantiate theoretical and methodological fundamentals of the formation of adaptive system for managing the marketing commodity policy through the example of online retailers, as well as to analyse results of approbation of conceptual model of adaptive management system of marketing commodity policy in practical activities of Ukrainian online retailers in various market segments. Methodology. Within the research, activities of Ukrainian online retailers were considered and analysed depending on their sphere and specialisation. Methodological basis of the stud
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2

Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market
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3

Natorina, Alona. "Online retailers’ management system of marketing commodity policy." Economic Annals-ХХI 174, no. 11-12 (2018): 69–72. http://dx.doi.org/10.21003/ea.v174-11.

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4

Avramenko, A. I., and O. V. Kuchkova. "MAIN STRATEGIES FOR THE DEVELOPMENT OF MARKETING COMMODITY POLICY." Economic Herald of SHEI USUCT 8, no. 2 (2018): 104–9. http://dx.doi.org/10.32434/2415-3974-2018-8-2-104-109.

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5

H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

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Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the ma
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6

Oksentyuk, B., and O. Mishchuk. "Product marking as an important element of marketing commodity policy." Galic'kij ekonomičnij visnik 61, no. 6 (2019): 119–25. http://dx.doi.org/10.33108/galicianvisnyk_tntu2019.06.119.

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7

Penkova, O., A. Kharenko, and V. Lementovska. "Marketing commodity policy of milk-processing enterprises of Cherkassy region." BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V.V.DOKUCHAYEVA. SERIES "ECONOMIC SCIENCES", no. 1 (2020): 17–31. http://dx.doi.org/10.31359/2312-3427-2020-1-17.

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8

Ляпина and Innara Lyapina. "Using marketing research in assessment of efficiency of enterprise commodity policy." Central Russian Journal of Social Sciences 11, no. 4 (2016): 150–57. http://dx.doi.org/10.12737/21330.

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In modern conditions only those enterprises function effectively in markets that intensively use marketing as a technique to achieve success in the economic activity. Marketing in the overall and market research in particular play a significant role in the formation and management of marketable enterprise policy. It is this element of marketing activities that provide goods with such characteristics which form its competitiveness in the market and create the conditions for high-profit enterprise. Therefore, this article provides guidance on the method of research and assessment of management e
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9

Budnikevych, I. M., I. H. Cherdantseva, and I. A. Krupenna. "INNOVATIVE TOOLS OF MARKETING RESEARCH IN MARKETING COMMODITY AND COMMUNICATION POLICY OF TRADE ESTABLISHMENTS." Economics and Law, no. 2 (August 25, 2020): 66–76. http://dx.doi.org/10.15407/econlaw.2020.02.066.

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10

Holovchuk, Y., and L. Serednytska. "MARKETING COMMODITY POLICY SUCH AS IMPROVEMENT TOOL COMPETITIVENESS OF THE ENTERPRISE." Agrosvit, no. 1 (January 24, 2020): 61. http://dx.doi.org/10.32702/2306-6792.2020.1.61.

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