Literatura académica sobre el tema "Media, archetyp"

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Artículos de revistas sobre el tema "Media, archetyp"

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Mykytiv, G. "АРХЕТИПНИЙ СИМВОЛ ЯК СТРУКТУРНО-СЕМАНТИЧНЕ ЯВИЩЕ В СУЧАСНОМУ МЕДІАДИСКУРСІ". State and Regions. Series: Social Communications, № 4(44) (5 лютого 2021): 20. http://dx.doi.org/10.32840/cpu2219-8741/2020.4(44).4.

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<p><strong><em>The aim </em></strong><em>of the paper is to analyze the structure and semantics of archetypic symbols in modern media discourse.</em></p><p><strong><em>Research methodology. </em></strong><em>The following research methods are used in the article: the historic-philosophical method is used to trace the etymology of the «symbol», «archetype», «archetypic symbol» concepts; structural method, particularly its techniques of definitional analysis helps to clarify the semantic structure of archetypic s
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Mykytiv, H. "ЗАСОБИ ФОРМУВАННЯ ВЕРБАЛЬНОЇ ПАРАДИГМИ АРХЕТИПНОГО СИМВОЛУ «ВОРОГ» У МЕДІАПРОСТОРІ". State and Regions. Series: Social Communications, № 3(43) (18 лютого 2021): 129. http://dx.doi.org/10.32840/cpu2219-8741/2020.3(43).19.

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<p><strong><em>The purpose of the study</em></strong><em> – analysis of the verbal paradigm of the archetypal symbol «enemy» in the media space of the Ukrainian National Information Agency «Ukrinform».</em></p><p><strong><em>Methodology research. </em></strong><em>The following methods were used in the article: comparative-historical, synthesis and generalization to trace the origin of the definitions «symbol», «archetype», «archetypal symbol», their comparison and juxtaposition; descriptive method: methods of
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Morgan, Donald. "BLACK SITUATIONAL COMEDIES: A LEGACY OF STEREOTYPES, IDEOLOGY, AND HEGEMONY." Journal of Culture, Arts, Literature, and Linguistics (CaLLs) 2, no. 2 (2017): 25. http://dx.doi.org/10.30872/calls.v2i2.695.

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The purpose of this essay is to outline re-occurring archetypes that are found within the confines of “Black Sitcoms”. This essay demonstrates how these archetypes perpetuate negative stereotypes about teenage, African American males, under the guise of comedy and entertainment. This is accomplished by introducing the two most utilized archetypes that represent the black, teenaged, male which are prevalent in black sitcoms, along with examples of said archetypes. In doing so, this article also demonstrates a dichotomy between these two character types, in an attempt to highlight disturbing acc
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Chernenko, Julia A. "Three faces of Trickster in modern politics: Donald Trump, Alexey Navalny and Julian Assange." RUDN Journal of Studies in Literature and Journalism 24, no. 4 (2019): 756–64. http://dx.doi.org/10.22363/2312-9220-2019-24-4-756-764.

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Concerning current situation and media ecology actors of political communication should be fl exible to adapt their PR strategies to the fl uid agenda and mosaic thinking of their audience. The following article aims to describe one of the most multi-faceted archetypes used in political communications - the archetype of Trickster. Using the method of case study, the author argues that concerning information society and digital culture Trickster gains better opportunities to hold a successful PR campaign and to build a solid political image. The author describes the following archetype with the
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Nathiania, Nita Virena, and Ristia Kadiasti. "ANALISIS KOMPARASI GESTURE KARAKTER BARAT DAN TIMUR BERDASARKAN ARCHETYPE DARI FILM ANIMASI MUSIKAL “FROZEN” DAN “MERAIH MIMPI”." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 8, no. 01 (2022): 67–79. http://dx.doi.org/10.33633/andharupa.v8i01.5993.

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AbstrakMedia animasi dalam hal ini berperan sebagai media komunikasi inter-cultural dengan beragam target audiens. Adanya pengetahuan dan studi referensi yang tepat, penyampaian melalui gesture akan berhasil baik bagi audience budaya lokal, budaya mainstream atau yang lebih umum, maupun bagi komunitas global. Oleh karena itu perlu adanya studi yang dapat digunakan sebagai acuan untuk membantu menentukan, bukan hanya ciri fisik tetapi juga gesture sebuah karakter sesuai dengan archetype menurut struktur cerita Hero’s Journey Monomyth melalui perbandingan referensi budaya lokal dan budaya barat.
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Davis, Sedig, and Lizotte. "Archetype-Based Modeling and Search of Social Media." Big Data and Cognitive Computing 3, no. 3 (2019): 44. http://dx.doi.org/10.3390/bdcc3030044.

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Existing keyword-based search techniques suffer from limitations owing to unknown, mismatched, and obscure vocabulary. These challenges are particularly prevalent in social media, where slang, jargon, and memetics are abundant. We develop a new technique, Archetype-Based Modeling and Search, that can mitigate these challenges as they are encountered in social media. This technique learns to identify new relevant documents based on a specified set of archetypes from which both vocabulary and relevance information are extracted. We present a case study from the social media data from Reddit, by
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Napoli, Julie, and Robyn Ouschan. "Vegan stories: revealing archetypes and their moral foundations." Qualitative Market Research: An International Journal 23, no. 1 (2020): 145–69. http://dx.doi.org/10.1108/qmr-06-2018-0064.

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Purpose This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach Narrative data was collected from 15 publicly available vegan blogs. Underlying archetypes, morals and story plots were identified and presented as a “story re-told,” highlighting the context and content of what was being said by the protagonists and associated meanings. Findings The analysis revealed three moral foundations on which vegan ideology is built: sanctity of l
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Zueva, Galina. "Media Image of a Contemporary Writer via Interpretation of Their Texts (by the Example of Inwerviews with Dina Rubina's)." Theoretical and Practical Issues of Journalism 9, no. 1 (2020): 192–203. http://dx.doi.org/10.17150/2308-6203.2020.9(1).192-203.

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This paper studies the media image of a modern Russian writer Dina Rubina basing on her portrait (face-to-face) interviews and subject-related portrait interviews in various contemporary Russian and pro-Russian media: newspapers, magazines, radio, TV, and the internet-media. Growing interest to modern writers in the media environment and to interaction between the writer and the reader via mass media determines the topicality of the research. The study object is a public figure from the literary community. In this relation, the author finds it necessary to distinguish between the notions "medi
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Cárdenas-Rangel, Jorge, German Osma-Pinto, and Julián Jaramillo-Ibarra. "Improvement Proposal of Bottom-Up Approach for the Energy Characterization of Buildings in the Tropical Climate." Buildings 11, no. 4 (2021): 159. http://dx.doi.org/10.3390/buildings11040159.

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The energy characterization of buildings can be done by bottom-up methods such as energy simulation models (samples or archetypes). A sample consists of the selection of real buildings and an archetype is a theoretical building that represents them. Nevertheless, both approaches have shortcomings for the creation of energy models. This work proposes to improve the sampling approach from the validation of input data, and calibration of models by individual adjustment processes. The studied category corresponds to multi-family buildings of median incomes from the Metropolitan Area of Bucaramanga
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CRĂCIUNESCU, Ana. "Archetypal Aspects of Visual Intertextuality in Digital Advertising." Journal of Media Research 14, no. 2 (40) (2021): 123–32. http://dx.doi.org/10.24193/jmr.40.7.

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The semiotic decodification of advertising signs through a col- lective unconscious in the digital era is a reflection of previous individual consumption of popular culture. As a result, advertising is an impure image that contains preexisting replicated visual symbols. This visual intertextu- ality will be at the core of our archetypal approach in advertising. Based on Discourse Analysis research methodology, we have opted for a corpus of digital ads that not only showcase recent creativity in the field, but also witness the development of what we shall encapsulate under the syntagma of ‘the
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Tesis sobre el tema "Media, archetyp"

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Chang, Huang-Ming. "Emotions in archetypal media content." Doctoral thesis, Universitat Politècnica de Catalunya, 2014. http://hdl.handle.net/10803/668913.

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Emotion is an intriguing and mysterious psychological phenomenon. While everyone seems to know what it is, researchers have not yet come to consensus on its definition, and many questions still remain unanswered. While the nature of emotion is yet to discover, the design community has noticed is importance, and poses the challenge of how emotion could inform design. We see the necessity to follow the state of the art in psychology and initiate the undertaking by exploring the emotional qualities in various types of media content. The first part of this thesis aims at constructing a theor
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DeLong, Anne M. "Medea and Medusa the archetype of the witch in literature /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2001. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.A.)--Kutztown University of Pennsylvania, 2001.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2822. Typescript. Abstract precedes thesis as preliminary leaf. Includes bibliographical references (leaves 121-126).
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Macey, Deborah Ann. "Ancient archetypes in modern media : a comparative analysis of Golden girls, Living single, and Sex and the city /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8583.

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Thesis (Ph. D.)--University of Oregon, 2008.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 204-214). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
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Macey, Deborah Ann 1970. "Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City"." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8583.

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xii, 214 p. A print copy of this title is available through the UO Libraries. Search the library catalog for the location and call number.<br>Recombinant television, a common television practice involving recycled, prepackaged formulas, updated to create programming that is perceived as novel, impacts more than industry processes. While the industry uses recombinants to reduce risk by facilitating aspects of production and audience affiliation, the inadvertent outcomes include a litany of narratives and characters that influence our worldview. As did the myths of earlier oral societies, tele
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Villanueva, Rebaza Kelly Sofía. "Del formato cinematográfico al televisivo: El caso del arquetipo del héroe postclásico en las películas de terror y suspenso." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653185.

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El presente trabajo de investigación consiste en el análisis del arquetipo del héroe postclásico en las películas y series de terror/thriller para la creación de una adaptación. Se busca describir las características que posee este arquetipo de personaje en tramas del género de terror / thriller. Así mismo, exponer cuales son las variables que cada formato posee: cine y televisión para poder realizar una adaptación. La investigación tiene como base la metodología cualitativa, debido a que se busca entender y exponer los procesos que conlleva el poder crear adaptaciones de un format
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Fassie, Vanessa Laure. "reunion: A Journey Through History, Symbolism, and Fear." VCU Scholars Compass, 2007. http://scholarscompass.vcu.edu/etd/794.

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The contents here in examine the artistic process undertaken by Vanessa Fassie to create the mixed media work, reunion. The subjects of fear, archetypal symbolism, personal and collective histories were examined through research, archival evidence, video, sound, movement, and installation. reunion, examines not only the powers of personal and collective histories through the symbolic language of archetypes, but also how fear manifests and evolves through time. The culmination of this work was the creation of an installation within the Anderson Gallery at Virginia Commonwealth University. Thi
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Reid, Lawrence. "DUNIDEDCUDIGUNADIE." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3746.

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The artist discusses his Master of Fine Arts exhibit, titled DUNIDEDCUDIGUNADIE. The exhibit is to be held at the Tipton Gallery in downtown Johnson City, TN, from April 2nd to April 10th, 2020. A live reception will be held the evening of April 3rd, featuring a performance with the work, titled Look at You! The following thesis explores the artist’s formative years – investigating how childhood experiences combine with artistic and theoretical influences to inform his art-making process.
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Campbell, Alasdair James Islay. "Myth ascendant : issues of culture, media, and identity in the celebrity career of Glenn Gould." Thesis, University of Oxford, 2018. http://ora.ox.ac.uk/objects/uuid:6b53c88e-d9e7-4227-9144-bad890a0d3fc.

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This thesis applies a sociological framework to the North American celebrity career of Canadian pianist and broadcaster Glenn Gould (1932-1982) to account for Gould's iconic status as an artist in modern musical culture. Despite the persistent cultural fascination with Gould, as evidenced in the seemingly endless supply of biographies, films, novels, and fan texts which narrate and celebrate his life and work, modern Gould scholarship has consistently neglected issues relating to his artistic reception. This thesis proposes that the modern Gould phenomenon is productively analysed in terms of
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Wing, John Alan. "The New York Timesand the Sleeping Giant: A Quantitative and Qualitative Content Analysis of How Myth was Used to Explain the Attack on Pearl Harbor." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1195168751.

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Ding, Yao. "Evaluation of New Seismic Performance Factors for Special Hybrid Coupled Core Wall Systems with Steel Coupling Beams." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1573225104906633.

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Libros sobre el tema "Media, archetyp"

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K'ŏnbŏjŏnsŭ sidae, chŏnt'ong munhwa wŏnhyŏng ŭi munhwa k'ont'ench'ŭhwa chŏllyak. Puk K'oria, 2010.

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Adriani, Elena. Medea: Fortuna e metamorfosi di un archetipo. Esedra, 2006.

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Coulter, Catherine. Nature and human personality: Homoeopathic archetypes. Quality Medical Pub., 2000.

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Kurtz, Lisa Adrienne. Archetypal content of personal fears and the supernatural/horror film: Audience imaging and media effect. UMI, 1988.

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Bartoletti, Roberta. Grandi madri mediali: Archetipi dell'immaginario collettivo nel fumetto e nel cinema d'animazione. Liguori, 2012.

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Alsford, Mike. Heroes and villains. Darton, Longman & Todd, 2006.

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Alsford, Mike. Heroes and villains. Baylor University Press, 2006.

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Chemeri, Fabrizio. I segni della creatività nel XXIo secolo. Le medie imprese: Dal market oriented al market of minds : antropologia e archetipi nelle scelte della forma e del designer. Edizione "Fa.Ro. S.r.l.", 1998.

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King, Stephen. Danse macabre. Macdonald, 1992.

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King, Stephen. Danse macabre. Edizioni Theoria, 1985.

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Capítulos de libros sobre el tema "Media, archetyp"

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Stambaugh, Tamra, Emily Mofield, Eric Fecht, and Kim Knauss. "Encounters With Symbols, Images, and Visual Media." In Encounters With Archetypes. Routledge, 2021. http://dx.doi.org/10.4324/9781003234890-12.

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Kelsey, Darren. "Affective Apparatus: Collective Unconscious, Archetypes and the Transpersonal." In Media and Affective Mythologies. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60759-7_2.

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Hacklin, Fredrik, David Klang, and Pius Baschera. "Managing the Convergence of Industries: Archetypes for Successful Business Models." In Media and Convergence Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36163-0_3.

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Çetin, Birsen. "Ancient Greek Goddess Archetypes in the Modern World Politics." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch009.

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Ancient Greek mythology has a significant place in modern Western culture. Swiss psychoanalyst Carl Gustav Jung believed that myths and mythological archetypes were the expression of people's collective unconscious. He used the archetypes to understand human psychology, as every archetype has strong personality traits that bring light to modern people's lives, because archetypal traits have reached today via collective unconscious. Archetypes are also significant figures contributing to science of communication that aim to analyze discourse, such that all of them have a different manner of discourse that is connected with their unique traits. Starting from this point, one of the most famous woman politician's, Hillary Clinton's, discourses in the 2016 United States presidential debates are analyzed on the purpose of revealing her traits related to ancient Greek goddesses.
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Çetin, Birsen. "Ancient Greek Goddess Archetypes in the Modern World Politics." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch009.

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Ancient Greek mythology has a significant place in modern Western culture. Swiss psychoanalyst Carl Gustav Jung believed that myths and mythological archetypes were the expression of people's collective unconscious. He used the archetypes to understand human psychology, as every archetype has strong personality traits that bring light to modern people's lives, because archetypal traits have reached today via collective unconscious. Archetypes are also significant figures contributing to science of communication that aim to analyze discourse, such that all of them have a different manner of discourse that is connected with their unique traits. Starting from this point, one of the most famous woman politician's, Hillary Clinton's, discourses in the 2016 United States presidential debates are analyzed on the purpose of revealing her traits related to ancient Greek goddesses.
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Schafer, Stephen Brock. "Dramatic Premise and Human Purpose." In Advances in Media, Entertainment, and the Arts. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8884-0.ch003.

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Carl Jung's therapy is based on the dramatic structure of dreams, and current neurobiology and semantics confirms that drama—as defined by Plato—is the electromagnetic (EM) pattern of human reality. Therefore, fractal universal structure may be perceived in everything—“as above, so below”—and First Cause morality and intention can be correlated with contextual human purpose. Dramatic premise is a common denominator that integrates all of the dramatic components (plot, character, exposition, and lysis). First Cause Intention trickles down to personal harmony of purpose, but FC morality has always been problematic for humans. What part does evil play in the drama of human-cultural morality? Due to the significant difference of scale, human “contextuality” must be factored into the equation for moral behavior. Today's artificial intelligence (AI) algorithms for media technology can be used to foster authentic FC “coherent entrainment” according to Carl Jung's ratio between archetypes of the unconscious and their relatively conscious projections as archetypal representations (AR).
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Schafer, Stephen Brock. "The Media-Dream Model." In Advances in Psychology, Mental Health, and Behavioral Studies. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9065-1.ch009.

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We live in a world not of science but of science fiction. Like pixel patterns from unconscious software is projected onto a monitor, unconscious archetypal quantum patterns are projected as what Carl Jung called archetypal representation (AR). Projected images are then subject to the vagaries of personal perception, so it may be stipulated that no absolute reality exists for humans. Rather, each person lives in a perceptual fiction. According to Carl G. Jung, dreams are projections from quantum-level unconscious dimensions into the cognitive dimension of “consciousness.” In the language of dream analysis, Jung would have described the science fiction genre as a prospective (future-oriented) dreamscape of archetypal representations. In the media-dream model, quantum patterns are derived from research in cognitive neuroscience and physics. Contemplated as AR, the sci-fi genre is predictive of cultural futures and formats psychological motives and morality. Sci-fi has the potential to detect the psychological dynamics at work during the paradigm shift into a dreamscape of illusion.
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Kilinc, Ugur. "The Use of Myths as an Advertisement Strategy at the Age of Social Media." In Handbook of Research on Effective Advertising Strategies in the Social Media Age. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch022.

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This chapter has been focused on how the myths, which have a narrative style by using symbols, have been used in the advertising sector. Based on this scope, “the myth” concept is considered within Jung's archetype and collective unconscious approach. The idea that advertising, just like the myths, is based on symbolic structure and archetypes, is analyzed in terms of “Meaning Transfer Model” and consumer behaviour. In the praxis of this study, to support the relationship between the myth and the commercial, the latter that is in the sample field is thorougly examined under the light of iconographic analysis. The results of the analysis and the praxis show that myths seem to exist in modern-day mass mediums. The myths in the advertising sector that are used to attract attention and to awaken the feelings of the consumer have symbolic narrative structures, which gives way that they're very likely to be used in the advertising.
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"Medea." In Companion to Literary Myths, Heroes and Archetypes. Routledge, 2015. http://dx.doi.org/10.4324/9781315677095-87.

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Özer, Deniz. "Corporate Cults." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch018.

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Corporate identity has certain qualities that enable the organization to be known, understood, and noticed. Corporate stories are powerful and permanent narratives that express the corporate identity. Corporate values are presented to target audiences with stories. Archetypes are used in this sense as part of corporate stories. Using Jung's four archetypes, the representation of corporation, its cultural values, and its social implications are addressed in a holistic approach and can be used to reveal the basis of corporate identity. Corporate archetypes create a common consciousness that shapes the target audience perception. In this study, it was attempted to reveal the relationship between the corporate stories, which were created through archetypes of Jung, and the elements of corporate identity. For this purpose, in the context of the study, the relationship between the four archetypes and the elements of corporate identity is examined in accordance with the information contained in corporate advertising.
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Actas de conferencias sobre el tema "Media, archetyp"

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Kornilova, Elena N., та Artem S. Kuznetsov. "The Trickster As An Archetype In The Digital Media Spaсe". У International Scientific Conference «PERISHABLE AND ETERNAL: Mythologies and Social Technologies of Digital Civilization-2021». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.12.03.13.

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Informes sobre el tema "Media, archetyp"

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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the
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