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Artículos de revistas sobre el tema "Motivation research (Marketing)"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 31 de julio de 2024

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1

Henry, Harry. "Motivation Research." Marketing Intelligence & Planning 4, no. 5 (May 1986): i—234. http://dx.doi.org/10.1108/eb045739.

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Lindridge, Andrew, Sharon E. Beatty, and William Magnus Northington. "Do gambling game choices reflect a recreational gambler’s motivations?" Qualitative Market Research: An International Journal 21, no. 3 (June 11, 2018): 296–315. http://dx.doi.org/10.1108/qmr-10-2016-0093.

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Purpose Gambling is increasingly a global phenomenon, derided by some as exploitative and viewed by others as entertainment. Despite extensive research into gambling motivations, previous research has not assessed whether gaming choice is a function of one’s personal motivations or simply a desire to gamble in general, regardless of game choice among recreational gamblers. The purpose of this study is to explore this theme by considering “illusion of control” where luck and skill may moderate gambling motivation. Design/methodology/approach This study applies two motivation theories, hedonic c

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Tadajewski, Mark. "William A. Shryer, scientific advertising, habits and motivation research." Journal of Historical Research in Marketing 12, no. 2 (June 1, 2020): 197–218. http://dx.doi.org/10.1108/jhrm-10-2019-0037.

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Purpose This paper examines a neglected stream of literature in marketing theory which engaged with the idea that there was more to consumer behavior than conscious and rational thought. Design/methodology/approach This is a close reading of the core themes that appear in William A. Shryer’s work. Linkages are made to other pertinent sources. Findings We extend McMahon’s (1972) study and offer a different reading of Shryer’s writing to that proffered in recent commentary by Tadajewski (2019), focusing on the managerial side of Shryer’s publications, connecting this to the theoretically innovat

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Weiger, Welf H., Hauke A. Wetzel, and Maik Hammerschmidt. "Who’s pulling the strings?" European Journal of Marketing 53, no. 9 (September 9, 2019): 1808–32. http://dx.doi.org/10.1108/ejm-10-2017-0777.

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Purpose Firms increasingly rely on content marketing to trigger user engagement in social media brand communities. The purpose of this paper is to examine how three generic types of marketer-generated content (affiliative, injunctive and utilitarian content) drive user engagement by considering distinct motivational paths and the role of users’ preference for intimate (vs broad) social networks. Design/methodology/approach The authors conduct a field survey and a scenario experiment among social media users across different brands from three different product categories. They examine the impac

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ZIEMS, DIRK. "The Morphological Approach for Unconscious Consumer Motivation Research." Journal of Advertising Research 44, no. 2 (June 2004): 210–15. http://dx.doi.org/10.1017/s0021849904040152.

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Larka, Ludmila, and Svitlana Vasyltsova. "MANAGEMENT OF MARKETING RESEARCH AT THE ENTERPRISE: STRATEGIC ASPECT." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (January 14, 2022): 27–30. http://dx.doi.org/10.20998/2519-4461.2022.1.27.

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The place of marketing research management in the system of strategic planning is analyzed. The purpose of the article is to systematize the strategic aspects of marketing research management in an unstable business environment. A system of key indicators of the effectiveness of marketing research management at the stages of planning, organization, motivation and control is proposed. It has been determined that the key performance indicators of marketing research management at the planning stage can be: the accuracy of the formulation of the problem and the goals of marketing research, the opt

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Chi, Yeong, Marvin Glen Lovett, and Orson Chi. "Gaming Motivations among American College Students." International Journal of Business and Management 12, no. 6 (May 18, 2017): 211. http://dx.doi.org/10.5539/ijbm.v12n6p211.

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The purpose of this study was to examine American college students’ motivations related to video games and to identify groups exhibiting common patterns of responses. This study investigated the video gaming motivations of American college students through the adoption of a gaming motivation scale, developed by Lafrenière, et al., which was composed of 18 Likert-typed items. A questionnaire survey, administered to 191 American college students at a public university in South Texas, was employed to collect primary data for this study. The gaming motivations of these participants were examined t

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Sobh, Rana, and Brett A. S. Martin. "Feedback information and consumer motivation." European Journal of Marketing 45, no. 6 (May 31, 2011): 963–86. http://dx.doi.org/10.1108/03090561111119976.

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PurposeMarketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many products and services are used by consumers in an effort to attain hoped‐for selves and/or to avoid feared selves. Despite the importance for marketers in understanding how current performance influences a consumer's future efforts, this topic has received little attention in marketing research. The aim of this paper is to fill some of the gaps.Design/methodology/approachThe pap

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Presi, Caterina, Charalampos Saridakis, and Susanna Hartmans. "User-generated content behaviour of the dissatisfied service customer." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1600–1625. http://dx.doi.org/10.1108/ejm-07-2012-0400.

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Purpose – This study aims to focus on the motivation of service customers to create user-generated content (UGC) after a negative service experience. In examining this relationship, the moderating role of “extraversion” personality trait is also taken into consideration. Furthermore, the paper examines how differently motivated service customers react to a firm’s service recovery strategies, whilst insights into the relationship between UGC creation and specific online platform usage are also provided. Design/methodology/approach – Structural Equation Modeling is used to test the conceptual mo

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Rahmawati, Yessica Gustya, Ika Barokah Suryaningsih, and Didik Pudjo Musmedi. "PERAN CITRA MEREK SEBAGAI MEDIASI PENGARUH CELEBRITY ENDORSER DAN VIRAL MARKETING TERHADAP MOTIVASI KEPUTUSAN PEMBELIAN OREO X BLACKPINK." BISMA: Jurnal Bisnis dan Manajemen 17, no. 3 (November 30, 2023): 192. http://dx.doi.org/10.19184/bisma.v17i3.42225.

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This research aims to examine the role of brand image as a mediator variable in the influence of celebrity endorser and viral marketing on decision motivation to purchase Oreo X Blackpink. This research was designed using explanatory research. Respondents were Blackpink fans who use social media Twitter in Indonesia. The sample used was 112 respondents with purposive sampling as the sampling method. Path analysis is a data analysis method that was used in this research. The results showed that: (1) Celebrity endorser has a significant and positive effect on brand image; (2) Viral marketing has

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Roy, Rajat, Fazlul K. Rabbanee, and Piyush Sharma. "Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing." European Journal of Marketing 50, no. 5/6 (May 9, 2016): 816–37. http://dx.doi.org/10.1108/ejm-10-2014-0609.

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Purpose The purpose of this paper is to investigate the direct and indirect effects of social visibility (private vs public), purchase motivation (intrinsic vs extrinsic vs altruistic) and external reference price (ERP) (absent vs present) on consumers’ pricing decisions in pay-what-you-want (PWYW) context. Design/methodology/approach Two empirical studies with a fitness gym as the research setting were used to test all the hypotheses; first, a lab experiment with undergraduate student participants and, the second, an online experiment with a consumer panel. Findings Both studies show that con

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Todd, Patricia R., and Joanna Melancon. "Gender and live-streaming: source credibility and motivation." Journal of Research in Interactive Marketing 12, no. 1 (March 12, 2018): 79–93. http://dx.doi.org/10.1108/jrim-05-2017-0035.

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Purpose The overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender of the broadcaster and viewer. Design/methodology/approach Data were collected using an online survey from 998 respondents. As the preliminary examination technique, t-tests were used. Findings There are significant differences based on whether a viewer of a live broadcast is watching a source of the same gender or a different gender in source cred

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Kusuma, Intan Putri, Henny Welsa, and Ambar Lukitaningsih. "Analisis Produk Wisata dan Komunikasi Pemasaran Terpadu terhadap Motivasi Kunjungan Melalui Keputusan Kunjungan sebagai Variabel Intervening pada Heha Ocean View." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 4, no. 5 (January 21, 2023): 1275–88. http://dx.doi.org/10.47467/elmal.v4i5.2796.

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This study aims to analyze tourism products and integrated marketing communications on visit decisions through visit motivation as an intervening variable in heha ocean view. This research is a quantitative research. The population used in the study were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques in this study used a questionnaire in the form of a questionnaire. The model analysis technique and hypothesis testing used by researchers is Partial Least Square (PLS) analysis with SmartPLS software. The results showed that tourism p

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Shavitt, Sharon, Carlos J. Torelli, and Jimmy Wong. "Identity-based motivation: Constraints and opportunities in consumer research." Journal of Consumer Psychology 19, no. 3 (July 2009): 261–66. http://dx.doi.org/10.1016/j.jcps.2009.05.009.

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Selamet, Thamrin, Tirta Nugraha Mursitama, Asnan Furinto, and Pantri Heriyati. "Multi-Level Marketing Firm Research and Industry Development: A Systematic Literature Review." Webology 19, no. 1 (January 20, 2022): 3561–69. http://dx.doi.org/10.14704/web/v19i1/web19235.

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Multilevel marketing (MLM), network marketing, and network marketing direct sales organizations are some of the terms used to describe in the related direct selling industry. The network marketing industry is rapidly expanding, particularly during times of crisis, and is quickly becoming a popular opportunity among other industries. It is a fantastic opportunity for people who want to start a business but lack the necessary capital. It also allows them to improve their presentation, communication, motivation, and interpersonal skills. This research paper aims to understand the mapping of MLM r

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Simasathiansophon, Nalin. "TOURIST PREFERENCES AND EXPECTATIONS IN HEALTH TOURISM OF BAN THUNG PRADU, PRACHUAP KHIRI KHAN PROVINCE, THAILAND." EUrASEANs: journal on global socio-economic dynamics, no. 3(22) (June 2, 2020): 66–71. http://dx.doi.org/10.35678/2539-5645.3(22).2020.66-71.

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This research aims to study tourist preferences and expectations in health tourism of Ban Thung Pradu. Tourist motivation is divided here into push and pulls types of motivation. The research also analyzed service marketing mix (7Ps) which is affecting tourist decisions to travel to Ban Thung Pradu. The population of this study consisted of those tourists who visited Ban Thung Pradu recently. Probability sampling method and simple random sampling were used to select the sample group. There were 69 samples in this research. The questionnaire was used to collected data from the sample. Questions

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Fullerton, Ronald A. "The birth of consumer behavior: motivation research in the 1940s and 1950s." Journal of Historical Research in Marketing 5, no. 2 (April 26, 2013): 212–22. http://dx.doi.org/10.1108/17557501311316833.

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Wulandari, Ririn, and Wei-Loon Koe. "The Factors that Influence the Intention of Marketing and Technological Innovation in MSMEs." Marketing and Management of Innovations 13, no. 4 (2022): 120–35. http://dx.doi.org/10.21272/mmi.2022.4-12.

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Innovation drives change, and conversely, innovation occurs because of change. Initially, innovation was only oriented toward technology in discovering new products. Only large companies could do it since it requires a challenging process. All levels, including MSMEs, could carry out further developments and innovation because innovation is not only about technological innovations. Based on this, the research objectives are to analyze the influence of the MSME owner’s characteristics on the intention of marketing and technological innovation through attitude and motivation in Indonesia. SEM an

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Permana, Fauzhan Pratama, Nor Norisanti, and Resa Nurmala. "Penerapan Motivasi Ekstrinsik dan Fleksibilitas Kerja Terhadap Kinerja Karyawan pada Divisi Marketing PT. Parastar Distrindo Sukabumi." Journal of Management and Bussines (JOMB) 5, no. 2 (August 27, 2023): 1068–74. http://dx.doi.org/10.31539/jomb.v5i2.6601.

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This study aims to determine whether the application of extrinsic motivation and work flexibility has an influence that can increase employee performance in the marketing field of PT. Parastar Distrindo Sukabumi Branch. This research method uses descriptive and associative research methods with a quantitative approach. The results of this study indicate that there is a positive and significant influence between extrinsic motivation on employee performance, and there is a positive and significant influence between work flexibility on employee performance and simultaneously the application of ex

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Costa Pinto, Diego, Márcia Maurer Herter, Patrícia Rossi, Walter Meucci Nique, and Adilson Borges. "Recycling cooperation and buying status." European Journal of Marketing 53, no. 5 (May 13, 2019): 944–71. http://dx.doi.org/10.1108/ejm-09-2017-0557.

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Purpose This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism (status). Drawing on evolutionary altruism and identity-based motivation, the authors propose that a match between pure (competitive) altruism and individualistic (collectivistic) identity goals enhance consumers’ motivations to engage in recycling (green buying). Design/methodology/approach Three experimental studies show how pure and competitive altruism are associated with specific sustainable consumption (

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Glavinić, Jerko, and Ljiljana Najev Čačija. "Marketinške aktivnosti neprofitnih organizacija u funkciji motivacije mladih na volontiranje." Oeconomica Jadertina 8, no. 2 (December 12, 2018): 3–21. http://dx.doi.org/10.15291/oec.2737.

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The non-profit sector of recent decades arises the interest of researchers and the public not only for its growth, but also the benefits it brings to the entire society. Non-profit organizations are sectoral development initiators, whereby human resources are also needed to achieve targets oriented at different target groups. In order to successfully dedicate non-profit organizations to target groups, the paramount importance is assigned to performance of marketing activities. Key segments, namely target groups, are represented by users, donors, volunteers, employees and the general public. In

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Mutiara Sholihah, Alvina, Eda Eda, and Tiara Muntiarsih. "Sales Volume Improvement From Marketing Communication Skills Perspective." International Journal of Business, Law, and Education 5, no. 1 (April 25, 2024): 1332–37. http://dx.doi.org/10.56442/ijble.v5i1.546.

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The purpose of this study is to determine the effect of marketing communication skills on increasing insurance sales volume of PT Axa Mandiri Financially Service. Marketing communication skills are proxied with 3 free indicators, namely knowledge, skills, motivation. The type of research used in this study is quantitative research. The sampling technique used is purposive sampling with a sample of 50 respondents. This study is an associative study. The data used in this study were obtained using research instruments, namely questionnaires, then analysis through validity tests, reality tests, c

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İrem Erdoğmuş, Zeynep, Gökhan Esen, and Melisa Karakaya Arslan. "Online Esports Engagement: Motivational Antecedents and Marketing Outcomes." Athens Journal of Sports 10, no. 3 (August 24, 2023): 145–62. http://dx.doi.org/10.30958/ajspo.10-3-2.

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Esport is becoming one of the fastest-growing sports branches and providing remarkable advertising and sponsorship opportunities for brands. This research aims to understand what motivates online esports spectators to engage in esports and the way that motivations and engagement influence their purchase intention toward advertised and sponsored products during esports events. The proposed model was tested using structural equation modeling with 436 esports spectators. The results imply that esports engagement has mainly been driven by parasocial interaction between online esports spectators an

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Haridasan, Anu C., and Angeline Gautami Fernando. "Online or in-store: unravelling consumer’s channel choice motives." Journal of Research in Interactive Marketing 12, no. 2 (June 11, 2018): 215–30. http://dx.doi.org/10.1108/jrim-07-2017-0060.

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PurposeThe purpose of this study is to compare online and in-store shoppers motivations based on product type.Design/methodology/approachMeans-end approach was used to extract motivational factors that drive shoppers channel choice for hedonic and utilitarian products. A total of 100 respondents were interviewed using laddering technique. Hierarchical virtual maps were constructed to determine values associated with attributes and consequences identified by the consumer.FindingsShopping motivations differed for online and in-store shoppers based on product type. Variety, value for money and de

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Boukis, Achilleas, Kostas Kaminakis, Anastasios Siampos, and Ioannis Kostopoulos. "Linking internal marketing with customer outcomes." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 394–413. http://dx.doi.org/10.1108/mip-02-2014-0024.

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Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) programme in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. Design/methodology/approach – A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an IM philosophy affects front-line employee responsiveness to the firm’s IM strategies and their levels of motivation, empowerment and organizational identification (OI), res

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Gupta, Suraksha. "Motivating resellers of the international brand in competitive markets." Qualitative Market Research: An International Journal 23, no. 4 (August 10, 2020): 663–77. http://dx.doi.org/10.1108/qmr-11-2017-0150.

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Purpose The purpose of this paper is to explore how brand managers can motivate resellers who are not directly associated with the brand and know the brand through a local or a national level distributor. Findings of this study provide insights into factors that can lead a brand manager motivate resellers through a reseller motivation pyramid. Design/methodology/approach Using qualitative data collected from brand managers, different themes of reseller motivations were evaluated. Findings An overlap between organizational goals, resource-related needs and capabilities of resellers are indicati

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Jamali and Muhammad Jamil. "The Effect of Marketing Communications on Consumer Decisions in Using The XL Cellular Card In Banda Aceh: Consumer Motivation a Mediation Variable." Indonesian Journal Economic Review (IJER) 1, no. 1 (September 10, 2021): 10–18. http://dx.doi.org/10.35870/ijer.v1i1.18.

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Modern marketing is not only oriented by developing good products, interesting rate members, and making them affordable for consumers, but the company has to build communication with the potential consumers in order to receive their aspirations and wills intended to fulfill and satisfy the consumers' need. This research is focused on the impact of marketing communication on the consumers' decision in using cellular card XL, through consumers' motivation. The goal of this study is to determine whether there is an indirect effect of marketing communication for consumer decisions through consumer

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Map, Jurnalmap, Endang Soekowati, Wasis Budiarto, and Indra Prasetyo. "PENGARUH DIKLAT FUNGSIONAL, KOMPETENSI SDM DAN MOTIVASI TERHADAP PENGEMBANGAN KARIER KARYAWAN BAGIAN MARKETING PADA BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) BHAKTI SUMEKAR SUMENEP." MAP (Jurnal Manajemen dan Administrasi Publik) 2, no. 03 (July 15, 2019): 306–17. http://dx.doi.org/10.37504/map.v2i03.203.

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ABSTRACT  This research was conducted at the ShariÔÇÖa People's Financing Bank (BPRS) Bhakti Sumekar Sumenep with a total sample of 50 people. To analyze which variables between functional training, HR competency, and motivation have a dominant and significant effect on the career development of employees of the marketing department of the Islamic People's Financing Bank (BPRS) Bhakti Sumekar Sumenep. Analysis of data using SPSS, this type of research is explanatory research using quantitative research approaches. The results showed that: 1) Simultaneously functional training, HR c

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Shao, Wei, Mitchell Ross, and Debra Grace. "Developing a motivation-based segmentation typology of Facebook users." Marketing Intelligence & Planning 33, no. 7 (October 5, 2015): 1071–86. http://dx.doi.org/10.1108/mip-01-2014-0014.

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Purpose – The purpose of this paper is to demonstrate the importance of user-motivation as well as demographics in developing an effective segmentation strategy of Facebook users. Additionally, the paper seeks to add validity to the scale developed by Park et al. (2009) by using a full spectrum of Facebook users. Design/methodology/approach – A self-administered survey was employed to explore access motivations, frequency and session duration of Facebook users. The survey was e-mailed to 2,129 potential respondents with 530 valid responses received. Data were initially analysed by hierarchical

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Yang, Jin-Hua, Fa-Yu Lei, Jin-He Zhang, Ying Song, and Chang Wang. "Altruistic Motivation, Moral Elevation and Tourism Support Behavior: An Empirical Study Based on Cause-Related Marketing in Tourist Destinations." Sustainability 15, no. 5 (February 21, 2023): 3888. http://dx.doi.org/10.3390/su15053888.

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The theoretical research on cause-related marketing in the field of tourism is comparatively lacking. This study aims to examine the role of moral elevation in the cause-related marketing of tourist destinations. Taking Zhangjiajie, China as a case study, based on the stimulus-organism-response framework, this research develops a model of altruistic motivation, moral elevation and tourism support behavior. The results show that altruistic motivation has a significant positive impact on the emotional component, the views of humanity and the desire to be a better person; the desire to be a bette

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Adelia, Adelia, Rahmad Solling Hamid, Sofyan Syamsuddin, and Muhammad Ikbal. "Innovation Orientation, Self-Motivation, and Marketing Communication: Their Role in Supporting the Marketing Performance of Women Entrepreneurs in Micro, Small, and Medium Enterprises." Proceedings Series on Social Sciences & Humanities 15 (January 18, 2024): 9–14. http://dx.doi.org/10.30595/pssh.v15i.917.

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Background: The marketing landscape in the context of micro, small, and medium enterprises (MSMEs) has witnessed profound transformations driven by innovation, self-motivation, and marketing communication strategies. Understanding the intricate interplay of these factors is essential to empowering and uplifting women entrepreneurs within this sector, fostering their marketing success and economic contributions. This study aims to examine the relationship between innovation orientation, self-motivation, marketing communication, and marketing performance among women entrepreneurs. Method: The em

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Yousaf, Anish, Makhmoor Bashir, and Insha Amin. "Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences." Management & Marketing 10, no. 4 (December 1, 2015): 330–40. http://dx.doi.org/10.1515/mmcks-2015-0022.

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AbstractThe current study revolves around research in sport consumption motivations exploring Nationality and Gender difference across fan motivations to watch sports in a way similar to Kwon and Trail (2001) in Indian context, a subject neglected until now. Data was collected from 260 respondents from India’s largest Private University. Findings reveal Group Affiliation as the most important motivation followed by Eustress (entertainment), Aesthetics, and Self-Esteem. Betting on sports was found as the least preferred motivation. Findings revealed Nationality having a significant impact on Gr

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Kim, Joo, and Sun Nam Kim. "A Study on the Reading Motivation of Korean Web Novel Users: Focusing on the theory of Use and Gratification." Korean Publishing Science Society 108 (October 31, 2022): 5–26. http://dx.doi.org/10.21732/skps.2022.108.5.

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The purpose of this study is double fold. One is to derive the types of reading motivation of web novel users based on the theory of use and gratification. The other one is to empirically investigate the relationship between their satisfaction and continuous use intention. For the research data were collected through a nine-day survey. 324 users who had read web novels from November 1 to November 8, 2021 were participated in the survey. From the analyses five types of motivations were found, including 'information', 'convenience', 'entertainment', 'relationship pursuit', and 'curious pursuit'.

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Pounders, Kathrynn, Christine M. Kowalczyk, and Kirsten Stowers. "Insight into the motivation of selfie postings: impression management and self-esteem." European Journal of Marketing 50, no. 9/10 (September 12, 2016): 1879–92. http://dx.doi.org/10.1108/ejm-07-2015-0502.

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Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations associated with selfie-postings among female millennials. Design/methodology/approach The exploratory study consisted of 15 in-depth interviews with women who were 19-30 years of age. The analysis of data was facilitated by an iterative constant comparison method between data, emerging concepts and extant literature. Findings Textual analysis reveals impressio

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Eastman, Jacqueline Kilsheimer, and Rajesh Iyer. "Understanding the ecologically conscious behaviors of status motivated millennials." Journal of Consumer Marketing 38, no. 5 (August 11, 2021): 565–75. http://dx.doi.org/10.1108/jcm-02-2020-3652.

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Purpose This paper aims to test the relationship between millennials’ status motivation and their ecologically conscious consumer behavior (ECCB) and the mediating role of culture influencing this effect. Design/methodology/approach A panel of millennials was surveyed using established scales to measure their status motivation, cultural values and ECCB. Findings The findings demonstrate status motivation has a positive effect on millennials’ ECCB. The findings indicate that the cultural values of collectivism, power distance and masculinity mediate the relationship between status motivation an

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Sramova, Blandina, and Jiri Pavelka. "Gender differences and wellbeing values in adolescent online shopping." International Journal of Retail & Distribution Management 47, no. 6 (June 10, 2019): 623–42. http://dx.doi.org/10.1108/ijrdm-08-2017-0173.

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Purpose The purpose of this paper is to determine the gender differentiation of adolescents in their online shopping motivation based on utilitarian and hedonic values as an expression of well-being. It is necessary to find out whether and to what extent utilitarian and hedonic values act as motivations in online shopping. The aim was to find whether boys and girls differ in their average individual values representing motivators in a specific, individual online shopping behavior, while assuming that a higher frequency of occurrence of the value areas represents a higher level of well-being. D

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Ciasullo, Maria Vincenza, Roberto Tommasetti, Orlando Troisi, and Massimiliano Vesci. "Curiosity as Brazilian tourist motivation in visiting Europe." Revista Brasileira de Pesquisa em Turismo 13, no. 3 (September 1, 2019): 140–60. http://dx.doi.org/10.7784/rbtur.v13i3.1596.

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    Although the theme of push and pull motivations has received increasing attention in tourist behavior literature, little attention has been devoted to the investigation of the interaction between single push motivations and visitor loyalty and other relevant variables influencing tourist behavior. Given its undoubtable relevance in motivating human behavior, we propose curiosity as a single push motive by examining its causal relationships with destination attributes (evaluated in holistic way), attitude toward destination, and loyalty. In particular, we tested a ne

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Findsrud, Rolf, Bård Tronvoll, and Bo Edvardsson. "Motivation: The missing driver for theorizing about resource integration." Marketing Theory 18, no. 4 (March 23, 2018): 493–519. http://dx.doi.org/10.1177/1470593118764590.

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Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence

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Anggraeni, Feti, and Imanuddin Hasbi. "Successful Businesses in Sukabirus Food Court." Journal of Secretary and Business Administration 3, no. 1 (February 12, 2019): 83. http://dx.doi.org/10.31104/jsab.v3i1.100.

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This research was conducted at the Sukabirus Food Court. Pujasera Sukabirus is a place to eat consisting of food counters offering a variety of varied menus. Sukabirus Food Court is an open and informal dining area. This business has been moving since the beginning of July 2018. Responding to this, this study aims to examine the effect of entrepreneurial motivation and entrepreneurial marketing on the success of businesses at food outlets in Sukabirus Food Court. The research uses quantitative research methods. This research uses sampling techniques on non-probability sampling, namely saturate

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Siregar, Dahrul. "Pengaruh Efikasi Diri dan Motivasi Intrinsik terhadap Kinerja Karyawan pada PT. Bank X." JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL 13, no. 1 (June 15, 2021): 230. http://dx.doi.org/10.24114/jupiis.v13i1.24158.

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Each employee has different performance from one another, this is due to several factors including self-efficacy and intrinsic motivation, so this study aims to determine and partially analyze the effect of self-efficacy on performance and intrinsic motivation on performance and influence in a partial way. simultaneous self-efficacy and intrinsic motivation on the performance of the Marketing Division employees at PT. Bank X This type of research is an associative study, using a quantitative approach. The population in this study amounted to 60 people, so that all populations were sampled in t

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Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.

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Purpose The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature. Design/methodology/approach Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed. Findings Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advert

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Wang, Kuo-Yan, Azilah Kasim, and Jing Yu. "Religious Festival Marketing: Distinguishing between Devout Believers and Tourists." Religions 11, no. 8 (August 12, 2020): 413. http://dx.doi.org/10.3390/rel11080413.

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Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. U

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Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (September 2, 2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.

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Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and revised using structural equation modeling technique. Findings – The results indicate that information motivation predicts three dimensions of beliefs about Web advertising, i.e. positively for information and entertainment; and negatively for irritation. It is found also that information motivation positivel

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Mostafa, Rasha H. A., and Mohamed Mahmoud Ibrahim. "The effects of customer equity and religious motivation on customer retention and switching intention." Journal of Islamic Marketing 11, no. 6 (April 20, 2020): 1873–91. http://dx.doi.org/10.1108/jima-06-2019-0136.

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Purpose This paper aims to investigate the effects of intrinsic and extrinsic motivations represented in religious motivation and customer equity (CE) drivers, respectively, and switching costs (SCs), on customer’s retention to conventional banks and their switching intention (SI) to Islamic ones in the context of the Egyptian banking sector. Design/methodology/approach Based on the literature, a theoretical model is proposed and examined using structural equation modeling (AMOS) 24. Data were obtained using an intercept sample of 273 conventional bank customers in two major cities in Egypt, n

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Yan, Nanxi, and Elizabeth Halpenny. "The role of cultural difference and travel motivation in event participation." International Journal of Event and Festival Management 10, no. 2 (September 18, 2019): 155–73. http://dx.doi.org/10.1108/ijefm-05-2018-0033.

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Purpose Using a cross-cultural perspective, the purpose of this paper is to examine the effect of cultural difference and travel motivation on event participation and how cultural difference may influence the relationship between travel motivation and event participation. The paper highlights the importance of culture in tourism research. Design/methodology/approach The research was conducted by using a secondary data set (n=24,692) commissioned by Destination Canada (formerly the Canadian Tourism Commission). Both descriptive statistics (e.g. frequency analysis) and inferential statistics (e.

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Shaikh, Shagufta Saleem, Indra Mughal, Ali Mustafa Abro, Suhail Asghar, and Doolah Darya Khan Mughal. "The Mediating Role of Extrinsic Motivation in the Relationship between Mobile Advertising and Customers’ Attitudes towards Mobile Advertising." Qlantic Journal of Social Sciences 5, no. 2 (June 30, 2024): 185–200. http://dx.doi.org/10.55737/qjss.349691381.

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With its unmatched access to customers in a world becoming increasingly mobile, mobile advertising has become a crucial marketing tactic in today's digital age. This paper explores the complex interaction between consumers' attitudes and mobile advertising, illuminating the elements affecting consumers' views in reaction to these messages. Gaining insight into consumers' perspectives regarding mobile advertising is critical for ensuring its efficacy. This research aims to analyze extrinsic motivation's role as a mediator in the interaction between mobile advertising and consumers' attitudes to

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Makgopa, Sipho. "Determining shopping mall visitors’ perceptions on mall attributes." Problems and Perspectives in Management 14, no. 3 (September 27, 2016): 522–27. http://dx.doi.org/10.21511/ppm.14(3-2).2016.08.

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The challenging retail environment requires a need to manage shopping malls effectively to understand the attributes that attract shopping mall visitors to visit shopping malls. The purpose of the study aimed to determine shopping mall visitors’ perceptions or ratings towards shopping mall attributes they consider when choosing which shopping mall to visit. A quantitative approach was followed to realize research objective using interviewer-administered questionnaires for data collection. The data were collected at shopping centre in the capital city of South Africa, City of Tshwane. A descrip

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Su, Chen. "Research on the Relationship Between Marketing Strategy of Contemporary TikTok E-commerce Platform and Young People's Consumption Motivation." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 385–90. http://dx.doi.org/10.54097/9rafpp17.

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This template explains and demonstrates how to prepare your camera-ready paper for Trans Tech Publications. The best is to read these instructions and follow the outline of this text. Please make the page settings of your word processor to A4 format (21 x 29,7 cm or 8 x 11 inches); with the margins: bottom 1.5 cm (0.59 in) and top 3 cm (1.18 in), right/left margins must be 2 cm (0.78 in). This paper will focus on the structural framework of "Case background introduction - SWOT model analysis - Optimizing marketing strategy and its impact on young people's consumption motivation". First, in ord

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Duan, Yanling, Bing Liu, and Yan He. "Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon." International Journal of Sports Marketing and Sponsorship 21, no. 3 (June 20, 2020): 409–25. http://dx.doi.org/10.1108/ijsms-04-2018-0034.

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PurposeThe paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.Design/methodology/approachDate were collected from three Chinese marathon races. The paper presents the conceptual model of the study and adopted a mixed method to identify the motivations of marathon spectators; structural equation modeling (SEM) was used to test the measurement and substantive models; regression analysis was used to detect the specific effects of the various spectator motivations on spectator satisfaction and behavioral intention.FindingsThe

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ТИТОВА, С. В., and И. Ф. КАЛИМУЛЛИНА. "RESEARCH OF MARKETING ACTIVITY MANAGEMENT IN THE COMPANY." Экономика и предпринимательство, no. 9(158) (November 18, 2023): 745–49. http://dx.doi.org/10.34925/eip.2023.158.09.140.

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В статье представлены результаты оценки управления маркетинговой деятельностью организации, которая включает в себя исследование планирования маркетинговой деятельности, организации маркетинговой деятельности, мотивации торгового персонала, контроль маркетинговой деятельности. Особое внимание уделено показателям оценки эффективности управления маркетинговой деятельностью, что позволило определить проблемы этой системы, которые влияют на эффективность работы организации в целом. Результаты представленного исследования могут быть использованы в практической деятельности организаций при оценке де

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