Tesis sobre el tema "NOP Market Research"

The definition of environmental sustainability has emerged strongly in the past decades. Industrial organizations worldwide have gone through a number of changes to take their social responsibilities and maintain sustainability by, among other things, replacing the conventional energy-based applications by renewable energy-based solutions. A so-called hybrid power system for electrification, consisting of wind turbines and solar panels, was developed by Vertical Wind AB to be installed on rooftops of residential buildings. The present thesis project analyzed the willingness of the large real estate companies in Uppsala region to adopt the new concept for electrification and conducted a market research on the new developed wind turbines, by Vertical Wind AB, in addition to solar- and wind resources in the target locations. It turned out that the willingness of having such a power system for electrification was high but not extremely high as expected and the hybrid power system was perceived as any other product or investment on the market where profitability is the vital decision parameter while the environmental aspect was slightly considered.

The objective of this Master's thesis is to carry out an analysis of the marketing activities that form the overall marketing strategy of Dogpoint, a non-profit organization. Based on the findings, a set of recommendations and suggestions is formed with the goal of achieving better performance of the organization. The thesis is divided into two main parts. In the first part, a theoretical scope is defined for the area of non-profit organizations and related marketing activities. In the practical part, the obtained findings are applied to the example of Dogpoint.

The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. and smart devices have been widely adopted to improve efficiency, connectivity, and productivity of businesses. To cope with increased competition and customer demands, electronics manufacturing companies have broadened their interest in service innovation. However, companies pursuing a servitization strategy often lack an established framework i.e. method and tools to design new services. Besides, research indicates that existing frameworks with the potential to support this development are not contextualized to the electronics manufacturing industry. This design study, therefore, evaluates and proposes how the Integrative PSS approach can be adapted to suit the electronics manufacturing context to support services. The findings suggest that some models used in this approach were found to be unfavorable in the development of services. In such cases, the study contributes by providing suggestions on what models to adapt and how in the integrative PSS approach to support electronic manufacturing companies in their servitization process. The artifact is an exaptation since a known solution is extended to solve a problem in a new context and of the type instantiation.

The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.

碩士
國立金門大學
企業管理學系碩士班
106
This study mainly took "Chinese Scripture Research Institute" as a case to explore and sorted the strategy of entering the mainland market promoted by the non-profit organization with its education and spiritual reform through in-depth interviews, data collection, personal participation in conference activities and supplement by literature analysis. Based on the above research analysis and discussion, it is found that the strategy of the research case on non-profit organizations to enter the mainland market is to combine the local organizations by the strategy alliance means, and to regard the reading class for educating children’s character as the medium for promoting the purpose of the organization, as well as to be supplemented by public welfare lectures of carrying forward the fine traditional culture of China, so as to achieve the purpose of entering the mainland market in a step-by-step manner with point, line and plane. The research results showed that the non-profit organization of this case successfully entered the mainland market by means of the strategy alliance, and this strategy can achieve the purposes of reducing investment costs, reducing operational risks, sharing resources and enhancing the competitive advantages of each other.

碩士
國立臺北大學
都市計劃研究所
94
Our country is small territory but high population density, and the land regulation is inequitable, the development rights contrast between city and county, these reasons bring the farmland face to great alterations stress and illegal utilize. In 2002, our country have already acceded The World Trade Organization, according to the regulation, our support to agriculture must reduce, the inducement to encourage farmland to farm is disappear. The continuously decrease in farmland is against the generations justice. Recently, the Agricultural Easement is a great tool to preserve the farmland in United States, this policy is signing a contract with farmland-owner, and the government acquires the development rights from the land-owner. In the contract, the government or the organization should give some money to acquires the development rights. How about the price? Now, the organization the traditional market valuation skills. However, this policy will bring so much non-market value, we should think about it. Therefore, this study wants to use the non-market valuation skills to discusses the public willing to pay about the non-market value in Agricultural Easement. This study use the Contingent Valuation Method to establish the model, discusses the public willing to pay about the non-market value in Agricultural Easement. The questionnaire’s content contains that the interviewers yes or no identify with the non-market of farmland, the account of policy plan, willing to pay, resident’s social and economic background. This study uses the two-stage cluster sampling, to sample 867 households, finally, 330 questionnaires got back. After the questionnaire survey get back, this study use Group data model ,Tobit model, and Heckit model to estimated each resident’s willing to pay each year. Comparatively, the Group data model’s model fitness is well than others. So, the study result of the are willing to pay is $492 NT dollars to preserve the non-market value in Agricultural Easement, whole year the I-LAN residents are willing to pay approximately $6911 million NT dollars. Because the treasury is not very much, this study suggests that the policy should lay stress on 「Farmland Conservation」, we should put money into 「the first farmland development area」,whole area is 4884 ha., the average $13495 dollars one ha..

This masters thesis titled 'Buying across price tiers in the Australian wine market' explores if the duplication of purchase law (DoP) can be used to describe how consumers purchase across price tiers. The law has traditionally been used to describe how consumers buy across different brands in repeat purchase markets over time. This thesis builds on the generalisability of the DoP law by applying it to how consumers buy from different price tiers in a market where much price choice exists.

Background: Male contraceptive options are limited to condoms or vasectomy and have lacked significant developments for about a century, suggesting the value of exploring male hormonal contraceptives (MHC). In October 2018, a transdermal gel method entered Phase 2 clinical trials, indicating MHC may soon be available. However, eventual uptake of potentially contentious innovations, like MHC, requires informed marketing and promotional strategy. Consumer behavior research methodologies can aid in determining consumer perspectives, providing a framework for effective marketing to encourage MHC adoption upon market introduction.

Methods: Phases 1 & 2. Focus groups (n=29) and individual, in-depth interviews (n=20) among college-aged men and women aged 18-26 years were conducted using a semi-structured approach. Techniques from expanded grounded theory were used, allowing for a constant comparative approach to data contextualization and theme identification. Ads were created based on focus group results and tested in the interviews. Content analysis served as the data analysis strategy, allowing for a constant comparative approach to data contextualization and theme identification. Phase 3. College-aged men and women (n=1,997) aged 18-26 years participated in a web-based survey. Multiple linear regression was used to examine significant predictors of attitudes toward, interest in, and intention to use or encourage use of MHC. A conjoint analysis procedure was also used to assess the relative importance of attributes on ad effectiveness and preference.

Results: Phase 1. Three primary themes emerged from focus group discussions: 1) openness to MHC; 2) resistance to MHC; and 3) MHC gel innovation characteristics. Men and women were generally interested in the idea of an MHC method. Hesitance about MHC surrounded the social acceptance of a novel contraceptive product, resistance to changing current contraceptive routines, and fear of health consequences. Participants shared insights about promotional strategies which fell within the diffusion of innovations (DOI) characteristics of relative advantage, complexity, compatibility, and observability. Phase 2. In-depth interviews offered insight into perceptions of message development for MHC. Four themes emerged: 1) humor, 2) information, 3) relatability, and 4) credibility. Message testing in interviews yielded an understanding of elements participants responded most strongly to, including: 1) ad sentiment, 2) trustworthiness, and 3) visual appeal. Phase 3. Regression analyses revealed being sexually active (p=0.001) and having prior knowledge of potential MHC methods (p=0.031) aligned with positive MHC attitudes, interest, and intention. Conservative political views (p=0.002) and being satisfied with current male birth control offerings (p=0.000) were associated with negative MHC attitudes. Conjoint analysis identified informational messages as most important (56.62%). Informational (p=0.000) and aspirational messages (p=0.003) paired with relatable characters were the most highly preferred ads.

Conclusions: Findings revealed college-aged men and women express a general interest in the idea of MHC, with hesitance stemming from social acceptance of a novel contraceptive product, resistance to changing current contraceptive routines, and fear of potential side effects and long-term health consequences. Promotional strategy for MHC, or similar novel health products, must focus on stratifying consumers based on their readiness to accept a potential innovation and use tactics like aspirational marketing, social norms marketing, and informational marketing to confirm benefits and address concerns. Qualitative formative research also illuminated salient concepts for MHC advertising. Message testing revealed informational ads with elements of credibility may be most useful for promoting MHC, along with ad concepts audiences feel they can relate to or trust, and practical messaging or imagery meant to increase agency in use. The quantitative survey further supported these findings among a broader, university audience, indicating informational messages or aspirational messages paired with trustworthy, relatable characters are the most effective ad attributes to incorporate into marketing strategy when promoting a novel contraceptive product, like MHC.

碩士
大葉大學
會計資訊學系碩士班
94
Since financial deregulation and liberalization in 1990, the opening of private banks has made keen competition among financial institutions for a decade. In particular, under the impact of East Asia Financial Crisis, a great deal of non-performing loan led to rising past-due loan and aggravation of bank asset quality in our financial institutions. Therefore, from 2002, the government carried out two-time financial supervision to lower the non-performing loans rate under 5 percent and to raise the capital adequacy rate above 8 percent which is the international standard. The later Financial Institutions Merger is to strengthen the banking constitution. This study adopts the samplings of 32 listed banks in Taiwan during the period 2000 to 2004. SEM (Structural Equation Modeling) is conducted to investigate the relationship among capital adequacy, non-performing loan and market value added. The empirical results are as follows: (1)Capital adequacy enhances capital structure and lessens the impact of non-performing loan. (2)Raising capital adequacy has positive effect upon market value added (3)Non-performing loan has negative impact on market value added.

碩士
中國文化大學
青少年兒童福利研究所碩士在職專班
96
Globalization economical vicissitude and the multicultural tidal current bring the impact, Politics、the economy、the ecology influence must seek to make aprofit the organization survival environment。Must seeks to make a profit the organization faced with the new century subject，how in froth economy existing space, gain day after day bleak resources; Must seeks to make a profit the organization to expand or to reduce staff, how hopes the scenery core value using the strategy marketing creation unique charm and the mission。 Does the strategy prepare for war, the preview, how the attack and defense penetrates the meticulous analysis fermentation strategy, generally estimates fills the profound and abstruse principles current event tendency, the paroxysmal social event affects the possible scale。Therefore mounts by the strategy marketing must is seeking to make a profit the organization document organization, presents horizontal and the vertical alternately utilization in disguised form combination operation。The organization carries on the area to the strategy execution to distinguish, the analysis, the execution, the tube controls the mature operation, utilizes to must seeks to make a profit the organizational structure space and the external environment overall。 The strategy plan must will seek to make a profit the organization future the image, the surveillance government welfare transportation and the network conformity, must will seek to make a profit the organization to the public service market creation society many variables service value。The non-profit organization makes use of the swot analytical tool of strategy marketing, Examine an establishment on one's own knowledge management maintenance organization system with develop non-profit with the non-profit organization advantage of ten Sui attitudes modest unit of the learning levels organize kind characteristic, totally knit a service net。 This research makes use of strategy marketing and attempt to awaken non-profit organize free consciousness, escape from a national machine and standardize of section layer management; Expect to Han to shake political economic policy in the nation by collective strength, give out sound sound network function for the minority。With the government, non-profit the organization and strategy sell threes relation, The observation must seeks to make a profit organizes to form with the crisis, the government and must seeks to make a profit the organization, the strategical marketing and the social welfare interacts the relations; Opened subjective and the objective formation construction and the maintenance transport business key。

Traffic is inevitably a major source of air pollution, particularly in urban areas. Efforts are made towards reducing emissions by improving vehicle and fuel technology and promoting alternative, sustainable modes of transportation. Although the emergence of EVs has shown capabilities of decreasing energy use and emissions levels, the EV market is developing slowly mainly due to drivers’ range anxiety and charging time. Electric roadways (ERs) have been proposed as a solution to overcome the concerns related to EVs by converting road segments into powered lanes where vehicles can be charged as they move along the roadway. This technology has the potential to increase driving range, decrease battery size and thus, lower the weight and the cost of EVs. In this context, exploring the challenging concept of ERs comes natural.

Since data on the market acceptance and the environmental implications on this technology are limited to non-existent, this thesis has the following objectives: 1) identify the factors that affect the short- and long-term intention to use ERs, 2) estimate the level of adoption of the ER technology and identify characteristics of the market segments and 3) assess the impact of ERs on criteria pollutants and greenhouse gas emissions based on the market adoption results.

To achieve these objectives, a survey of the general population in Los Angeles, California was conducted, gathering 600 responses representative of gender and age in the area. Los Angeles is considered a leader in electro-mobility and thus, a natural choice for the implementation of ERs. The short-or long-term intentions to drive on ERs and purchase an EV knowing about the availability of ERs were found to be correlated and thus, were modeled simultaneously using a bivariate ordered probit model. The compatibility of the ER technology with respondents’ lifestyle and needs, respondents’ tendency towards using sustainable forms of transportation, respondents’ innovativeness and perceived environmental benefits were among the most significant variables found to affect the short-term and long-term intention to use ERs.

The level of adoption of the ER technology and corresponding market segments were identified using a combination of Principal Component Analysis (PCA) and Cluster Analysis. Three clusters emerged from the analysis: early adopters (48.5%), mid-adopters (27.67%) and late adopters (23.83%) that differed in terms of demographics and socioeconomic characteristics, travel and EV charging characteristics and level of awareness.

The adoption levels found were then used to estimate the emissions change due to the implementation of the ERs by 2050. Using the California Air Resources Board’s (CARB) 2017 EMissions FACtor model (EMFAC). Two scenarios were examined considering light-duty vehicles (LDVs) in a specific corridor: “with” and “without electrification” scenarios. The results suggested that the ER technology for light-duty vehicles has the potential to provide emission reductions of 4 to 24%. A sensitivity analysis was also conducted to examine the effect of speed on the results.

Turning to the practical implications, this thesis can provide a foundational framework for the evaluation of the ER technology in terms of environmental and economic viability and set the groundwork for future research. Ultimately, the short-term and long-term intention analysis can be used as a draft guide by state and local agencies and inform their strategic short- or long- range plans for mobility. By segmenting potential users, policy makers and transport operators can be informed about the main challenges regarding the promotion of the ER technology to distinct market segments and devise ways to accelerate its adoption. The findings from the impact analysis of ERs on criteria pollutants and greenhouse gases can also inform long-range transportation plans and existing regulations and policies in California and beyond.

碩士
大葉大學
國際企業管理學系碩士在職專班
95
The purpose of this study was to investigate the effects of credit rating, credit granting quality, and non-performing loans (NPL) on market value added using Logistic Regression. The research subjects were domestic OTC and TSE listed banks, and the research period spanned from 2004 to 2006. Three major conclusions were induced: (1) Credit rating has negative effects on NPL. That is to say when banks have a higher credit rating, they have a lower loan overdue ratio, a higher NPL coverage ratio, better debt-paying ability, and a lower occurrence rate of NPL. (2) Credit granting quality has negative effects on NPL. In other words, when banks have higher credit granting quality, they have a better credit management system, a stricter auditing procedure, and more comprehensive risk control, so they can effectively reduce loan overdue and avoid the occurrence of NPL. (3) NPL has negative effects on market value added. In other words, more NPL indicates more loan overdue and weaker NPL coverage ratio and will cause the rising of bad debts amount, erosion of bank’s benefits, loss of the bank, loss of investor’s confidence, stock price slump, and the decrease of bank’s market value added. Currently, as domestic banks are experiencing integration and merger, the above findings may serve as a reference for bank managers and investors.

abstract: The main objective of this research is to develop an integrated method to study emergent behavior and consequences of evolution and adaptation in engineered complex adaptive systems (ECASs). A multi-layer conceptual framework and modeling approach including behavioral and structural aspects is provided to describe the structure of a class of engineered complex systems and predict their future adaptive patterns. The approach allows the examination of complexity in the structure and the behavior of components as a result of their connections and in relation to their environment. This research describes and uses the major differences of natural complex adaptive systems (CASs) with artificial/engineered CASs to build a framework and platform for ECAS. While this framework focuses on the critical factors of an engineered system, it also enables one to synthetically employ engineering and mathematical models to analyze and measure complexity in such systems. In this way concepts of complex systems science are adapted to management science and system of systems engineering. In particular an integrated consumer-based optimization and agent-based modeling (ABM) platform is presented that enables managers to predict and partially control patterns of behaviors in ECASs. Demonstrated on the U.S. electricity markets, ABM is integrated with normative and subjective decision behavior recommended by the U.S. Department of Energy (DOE) and Federal Energy Regulatory Commission (FERC). The approach integrates social networks, social science, complexity theory, and diffusion theory. Furthermore, it has unique and significant contribution in exploring and representing concrete managerial insights for ECASs and offering new optimized actions and modeling paradigms in agent-based simulation.
Dissertation/Thesis
Ph.D. Industrial Engineering 2013

This thesis explores the theoretical basis of non-market valuation techniques; discusses in detail, the Contingent Valuation Method (CVM) and the Travel Cost Method (TCM); highlights the advantages and disadvantages of various non-market valuation techniques and their suitability under different conditions; and identifies the Contingent Valuation Method as the most appropriate non-market valuation technique to apply to Pekapeka Swamp, the case study site. The overall objective of the study is to apply the most appropriate non-market valuation technique to estimate the total economic value (TEV) of the restoration and preservation of Pekapeka Swamp and to test Hawke’s Bay Regional Council’s (HBRC) restoration programme for the Pekapeka Swamp using economic efficiency criteria. An appropriate contingent valuation mail survey questionnaire was designed to elicit responses to the dichotomous choice (DC) and open-ended valuation questions, and to collect socio-economic data and information on households’ attitude towards the environment. Responses to the survey questionnaire were analysed (using ordinary least squares regression for the open ended question, and logistic regression, for the DC question) to identify the factors that influence households’ willingness to pay (WTP) for the restoration and preservation of the Pekapeka Swamp and to estimate TEV. A number of functional forms of the logit and open-ended WTP models were fitted from which WTP functions were estimated. Households were asked a DC question followed by an open-ended question regarding the value they placed on the restoration and preservation of Pekapeka Swamp. Out of an initial mail-out of 958 questionnaires, an overall response rate of 46.13% was achieved after two follow-ups. Results from the final usable sample of 231, after removing protests and inconsistent responses, indicate that households in the Hawke’s Bay region would pay, on average, between NZ$30.00 and NZ$76.89 per annum for five years. Unit value ranges between NZ$17,898 and NZ$45,866 per hectare per year; and net present values for the restoration and preservation programme for Pekapeka Swamp based on our ‘best estimates’ range between NZ$5.05 million and NZ$18.20 million depending on the model and discount rate used.

This work follows the studies focused on obesity, its global extent and its serious health and economic impact. At the same time, the work examines the unsuccessful fight of public policies which try to reverse growing prevalence of obesity. Nevertheless, the main goal of the thesis is a discussion about priorities of new orientation in the research on the causes of the obesity epidemic and effectiveness of precautions that were taken in many countries and international organizations with the main aim to stop the obesity and its consequences. The discussion leads to the more detailed description of the problems connected with obesity, for instance, environmental aspects, housing culture in relation to physical activities, lifestyle in relation to advertisement/marketing, psychological and socio- psychological aspects, combating stress, etc. My intention was to find out utility of contemporary research on obesity for setting of policy fighting against obesity. At the same time, I wanted to find out other possible directions in the research into this field and discover how the discussion about priorities of the research in the experimental community proceeds. Two international dimensions of paradigmatic approaches separated to the certain degree can be considered as relevant with regard to the global...