Bibliografías temáticas / Perception. Environmental Quality. Green Marketing

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Literatura académica sobre el tema "Perception. Environmental Quality. Green Marketing"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 8 de febrero de 2022

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Artículos de revistas sobre el tema "Perception. Environmental Quality. Green Marketing"

Nadanyiova, Margareta. "Green Marketing and its Use in a Transport Company." LOGI - Scientific Journal on Transport and Logistics 9, no. 1 (2018): 58–69. http://dx.doi.org/10.2478/logi-2018-0008.

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AbstractGreen marketing as a part of environmental management has become a new marketing philosophy of many companies. It includes more than just a simple building of corporate image but it also becomes a modern idea of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects th

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Wu, Hung-Che, Chiou-Fong Wei, Li-Yu Tseng, and Ching-Chan Cheng. "What drives green brand switching behavior?" Marketing Intelligence & Planning 36, no. 6 (2018): 694–708. http://dx.doi.org/10.1108/mip-10-2017-0224.

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Purpose The purpose of this paper is to explore the structural relationships among skepticism, experiential risk, cognitive dissonance, experiential quality, brand experience and experiential satisfaction, switching intentions and switching behavior from the perspective of green branding. Design/methodology/approach A questionnaire survey was used to collect data from consumers who had purchased environmental shampoos, obtaining 613 valid samples which were analyzed with structural equation modeling. Findings The results indicate that green brand experiential risk, green brand cognitive disson

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HAIDER, ALI, MALIK MUHAMMAD FAISAL, and FIZZA ASIF. "Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness." International Review of Management and Business Research 9, no. 4 (2020): 456–64. http://dx.doi.org/10.30543/9-4(2020)-38.

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Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intent

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Grębosz-Krawczyk, Magdalena, Agnieszka Zakrzewska-Bielawska, Beata Glinka, and Aldona Glińska-Neweś. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations." Energies 14, no. 9 (2021): 2674. http://dx.doi.org/10.3390/en14092674.

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Renewable energy sources help in decreasing negative environmental impacts and in reducing energy-import dependency. Among all renewable energy segments, photovoltaic panel (PV) installations are one of the fastest-growing. Growing concern about climate change, as well as public policies promoting the development of PV installations, have changed consumers’ behaviors and attitudes. This study uses the theory of consumption values to identify factors influencing consumers’ choice behavior regarding photovoltaic panel installations. There is little research on consumers’ perception of value rela

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Seegebarth, Barbara, Stefan Henrik Behrens, Christiane Klarmann, Nadine Hennigs, and Lisa Luebbehusen Scribner. "Customer value perception of organic food: cultural differences and cross-national segments." British Food Journal 118, no. 2 (2016): 396–411. http://dx.doi.org/10.1108/bfj-07-2015-0235.

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Purpose – Due to consumer concerns about food-related diseases and an increase in the use of genetically modified food, more and more “green consumers” integrate environmental considerations into daily purchases, asking for healthier, safer and higher quality food. Marketing managers still face the challenge of broadening the understanding of how and why consumers purchase organic food. Specifically, a deeper understanding of the value dimensions consumers perceive in the context of organic food products is required to develop and implement successful management strategies which might transfer

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Spinazze, Maria C., and Shashi Kant. "Market potential for certified forest (wood) products in Ontario, Canada." Forestry Chronicle 75, no. 1 (1999): 39–48. http://dx.doi.org/10.5558/tfc75039-1.

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This study, conducted in the fall of 1997, documents: i) consumer perceptions regarding environmental marketing; ii) consumer willingness to purchase certified forest (wood) products and to pay a premium for such products; iii) variations in premium across products and prices; and, iv) levels of awareness and acceptance of certification within the forest industry. Analysis indicates that Ontario consumers are environmentally conscious. The mean response of consumers indicates that they are willing to pay a 10% premium for nearly all certified products. In some cases, premium varies with the pr

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Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 8, no. 2 (2019): 121–34. http://dx.doi.org/10.18034/gdeb.v8i2.276.

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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its fo

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Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 9, no. 1 (2020): 25–38. http://dx.doi.org/10.18034/gdeb.v9i1.276.

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Abdulla, Nyaz, Hozak Wrya, and Osman Durmaz. "Green Product Perception in Kurdistan Region of Iraq." Black Sea Journal of Management and Marketing 1, no. 1 (2020): 1–15. http://dx.doi.org/10.47299/bsjmm.v1i1.29.

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Increasing awareness on different environmental issues has driven a shift in the way consumers go about their lives. There has been a change in consumer’s state of mind toward a green lifestyle. People are effectively attempting to reduce their negative effect on the environment, but not to a great extent and yet to evolve. Organizations and businesses, however, have seen this change in consumer’s state of mind and are attempting to pick up an edge within the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing

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Kang, Ju-Young M., and Jieun Kim. "Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (2017): 298–316. http://dx.doi.org/10.1108/jfmm-08-2016-0071.

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Purpose Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a majority of green brands. The purpose of this paper is to examine whether consumers’ perception-based factors of the online CRM tactics through social media (i.e. perceived marketer-dominated information quality, perceived interaction quality, and perceived service content quality in social media) offered by the green brand were related to the perceived customer retention orientation (CRO) of the green fashion retailer,

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Tesis sobre el tema "Perception. Environmental Quality. Green Marketing"

Machado, Bruno Lima. "An?lise da percep??o da qualidade ambiental e de servi?os tur?sticos em Jo?o Pessoa/PB." Universidade Federal do Rio Grande do Norte, 2014. http://repositorio.ufrn.br:8080/jspui/handle/123456789/18164.

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Made available in DSpace on 2014-12-17T15:51:33Z (GMT). No. of bitstreams: 1 BrunoLM_DISSERT.pdf: 2677185 bytes, checksum: 59d6c7f2a5582f186ddaa89a7bb20002 (MD5) Previous issue date: 2014-03-12 Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior Diante da crescente preocupa??o com os aspectos ambientais e os impactos negativos que s?o ou que podem ser gerados quando uma destina??o tur?stica ? oferecida, intensifica-se a urg?ncia de adotar ferramentas capazes de promover a sustentabilidade dessa destina??o e tamb?m criar a vantagem competitiva necess?ria dentro do mercado, agreg

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Heiner, Jae Parker. "Greening the Market: the Development and Effect of Environmental Terms on Consumer Perception of Products." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3111.

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History, discourse analysis, and corpus linguistics show the green movement (humankind's response to issues affecting the environment) to have proliferated both ecological ideologies and the linguistic tools to discuss them, (R. J. Alexander, 2002; Bang, Døør, Steffensen, & Nash, 2007; Carvalho, 2007; Mahlberg, 2007; Wang, 2009) showing the development of green or environmental language in the lexicon. The topic has also left its mark on the market, and green market research has shown effects of messages on perceptions of green brands (Phau & Ong, 2007) and profiles of m (J. A. Roberts, 1996).

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Marcomini, Silvia. "The impact of environmental cues on customers' quality perception and willingness to pay and the moderating role of consumer mood and motives." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17765.

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Submitted by Silvia Marcomini (silvia.marcomini92@gmail.com) on 2017-01-02T17:04:57Z No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5) Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-01-04T13:07:05Z (GMT) No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5) Made available in DSpace on 2017-01-17T13:31:05Z (GMT). No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksu

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Marcomini, Silvia. "The impact of environmental cues on customers' quality perception and willingness to pay and the moderating role of consumer mood and motives." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/21495.

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Lorenius, Andrén Clara, and Isabella Rambert. "Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279624.

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Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. However, sustainability is a complex concept and it could therefore be questioned whether everyone irrespective of, for instance, gender, age, education and other personal attributes perceive it similarly and d

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Hung, Sarah, and 洪素娟. "A Study of 3C Electronics Consumers’ Environmental Attitudes on Consumption Behavior－Green marketing perception as a mediator." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/d6b6mp.

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碩士 國立彰化師範大學 商業教育學系 97 The purpose of this study was to examine the effect of the electronic products consumers’ environment attitudes on consumption behavior, and green marketing as a moderator. One thousand and one hundred questionnaires were sent to the consumers who have ever purchased electronic products, by purposive sampling method and 686 usable questionnaires returned, with 72.4% valid return rate. The data were collected and analyzed by using descriptive statistics, one-way ANOVA, Pearson correlation, multiple stepwise regressions and hierarchical moderator regression. Acc

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(11022585), Bhavya Rathna Kota. "Investigation of GenerationZs' perception of Green Homes and Green Home Features." Thesis, 2021.

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In recent years, there has been an increase in environmental awareness in the United States leading to steady growth in environmentally conscious consumerism. These changes have come in response to issues such as the energy crisis, climate change, exponential population growth, and rapid urbanization. This fact is further supported by environmental campaigns and the green movement. Looking to the future of green home marketing, understanding the green consumer behavior of Generation Z (GenZ) is important for environmental and business reasons. The purpose of this research is to better un

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Capítulos de libros sobre el tema "Perception. Environmental Quality. Green Marketing"

Scuderi, Alessandro, Luisa Sturiale, Giuseppe Timpanaro, Giovanni La Via, and Biagio Pecorino. "A Possible Circular Approach for Social Perception of Climate Adaptation Action Planning in Metropolitan Cities." In Smart and Sustainable Planning for Cities and Regions. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-57764-3_11.

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AbstractOne of the factors that will affect the livability of cities and the overall citizens’ quality of life in the future is certainly climate change. Urban areas will play a fundamental role in the commitment against climate change and will have to develop appropriate adaptation actions, in accordance with the European Strategy against climate change, including the planning and implementation of Green Infrastructures (GIs). They produce various environmental and social benefits in the urban context. Various studies have shown that citizenship involvement at all levels is necessary for the evaluation of the sharing of the proposed projects. The research proposes an innovative methodological model to support administrations in the strategic planning choice of GIs according to a shared and circular approach. To perform a multi-layer assessment, the multi-criteria evaluation will be combined with the circular evaluation model called Green City Circle. The evaluation is set up as a circular process, followed by a first investigative phase, followed by a proactive phase of solutions and an implementation phase up to a final stage of evaluation of the results and strategies for long-term sustainability. The study was carried out in the city of Catania to test a planning and management tool for GIs envisaged by the administration as win–win climate adaptation measures.

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Chakraborty, Prabal, Sidhartha Sankar Laha, and Madhabendra Sinha. "Perception of Indian Consumers Towards Green Products." In Handbook of Research on Economic and Political Implications of Green Trading and Energy Use. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8547-3.ch015.

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Both consumers and corporate houses are paying attention to environmental issues, and green products are gaining momentum as a result. This chapter studies the concept of green marketing along with its important aspects influencing the buying decision of consumers in South Kolkata only. Convenience sampling method was adopted to select the total sample of 266 respondents consisting of 103 males and 163 females with the help of structured open- and closed-ended questionnaires. Both primary and secondary data collection methods were adopted here in this research. Independent variables are environment friendly, packaging, innovative, quality, brand value, and dependent variable is purchase intention. A mixed result is observed regarding perceptions towards green products. Thus, based on such findings, no such generalization can be made and have to consider heterogeneity among culture, demographic, geographical variables, which varies from place to place.

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Wolf, Kathleen L. "The Urban Forest and Shopping Environments." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch011.

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Many cities and communities are working toward urban sustainability goals, and the urban forest is one strategy to achieve environmental and social co-benefits. Yet retailers and merchants may not find environmental benefits to be compelling when compared to the direct costs of landscape and trees. Nonetheless, a quality outdoor environment can extend store appeal to the curb and boost positive experiences of visitors while in a shopping district. This chapter presents information about the atmospherics of green retail environments. A multi-study program of research shows that having a quality urban forest canopy within business districts and commercial areas can promote positive shopper perceptions and behavior. Positive responses have included store image, patronage behavior, and willingness to pay more for goods and services. This chapter provides a summary of the research, connects results to various psychological marketing theories, provides evidence-based design recommendations, and suggests future research activity.

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Verma, Rekha, and Atul Razdan. "Role of Tablets as Mood Elevators in the Perception Towards Green Schools." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch004.

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A green school basically integrates nature into school (mainly through academics, operations, and student/teacher and community engagement) with incorporated natural substance to school educational module. The sole purpose of green schools is to inculcate healthy and nature friendly initiatives with integrated environmental course content in school curriculum. Research shows that environmental training and education might enhance a normal learner's classroom execution and diversified impact on individual's personality as environmental knowledge can make ordinary learners extraordinary. Green schools aim at decreasing the drop-out rate in schools by introducing environmental education as an interesting subject with aspects of learning by doing. Students of Class 6th, 7th, and 8th standard use tabs/tablets for submitting their assignments, tests, and quiz/assessment exams enabling them to be tech-savvy generation. This research will address this issue through a qualitative research and in-depth interviews of students of different green schools of Gujarat.

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Gao, Jennifer H. "Understanding the Role of CSR, Chinese Values, and Personality on the Relationship Between Consumers' Choice of Green Hotel and WOM in China." In Destination Management and Marketing. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2469-5.ch004.

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People have been increasingly aware of environmental protection. The green hotel is quite popular in developed countries, but there is limited research about green hotels in China. This study investigated Chinese consumers' perception toward green hotels, and the factors that influenced their choice of a green hotel, and the factors predicted their word-of-mouth after a purchase experience. Data was collected from 354 respondents. The results revealed that corporate social responsibility, Chinese values, and two personality traits (i.e., responsibility and self-consciousness) were significant predictors of consumers' choice of a green hotel. Word of mouth was also significantly influenced by Chinese values, responsibility, and consumers' choice of a green hotel. Discussion, implications, and future research opportunities were presented.

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Kalpana, M., and A. V. Senthil Kumar. "Fuzzy Expert System in Agriculture Domain." In Advances in Environmental Engineering and Green Technologies. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9175-7.ch001.

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Agriculture is an important source of livelihood and economy of a country. Decision making plays an important role in various fields. Farmers are the backbone of agriculture. They need expert systems to make decisions during land preparation, sowing, fertilizer management, irrigation management, etc. for farming. Expert systems may suggest precisely suitable solutions to farmers for all the activities. Uncertainty deals with various situations during sowing, weed management, diagnosis of disease, insect, storage, marketing of product, etc. Uncertainty is compounded by many facts that many decision-making activities in agriculture are often vague or based on perception. Imprecision, vagueness, and insufficient knowledge are handled using the concept of fuzzy logic. Fuzzy logic with expert systems helps find uncertain data. Fuzzy expert systems are oriented with numerical processing.

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Cadman, Tim, and Margee Hume. "Developing Sustainable Governance Systems for Regional Sustainability Programmes and ‘Green’ Business Practices." In Regional Development. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0882-5.ch304.

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Achieving sustainable consumption and sustainable living is a response to the scientific and international communities’ concern that the world is living beyond its ecological systems, facing a potential crisis with regard to its environmental and other resources. All individuals, firms and communities, in relation to production of housing, transport and food consumption decisions must unite to develop sustainable change and well being. They all have a role to play in creating and promoting sustainable community development. Sustainability is an umbrella term that incorporates sustainability’s environmental, social and economic dimensions and takes on such ideas as reducing environmental impact, enhancing quality of life, minimising waste, taking a life cycle approach and looking at ecological preservation for future generations. From a business perspective sustainable green practice incorporates all elements of business from inputs procurement, manufacture, packaging design and marketing. To ensure the process of sustainable business is successful and ethical the goals of sustainability and good governance need to be managed in business practice. This chapter offers an overview of current implementation of green governance systems that relate to regional sustainability programmes and green firm’s practices. This work offers credibility to the field of sustainability research and practice by identifying and discussing all actors in the business community and how they interact with sustainability. From a regional perspective innovative primary producers and resource stewards often take up green initiatives with little or no knowledge of the governance quality and legitimacy of the schemes they are seeking to implement. This chapter looks at market-based sustainability initiatives, investigates the strengths and weaknesses of two timber certification programmes, and identifies some key governance requirements to improve green practice at the global, regional and local levels

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Padigala, Bhaskar. "Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries." In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch006.

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Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

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Actas de conferencias sobre el tema "Perception. Environmental Quality. Green Marketing"

Çelik, İsmail Erkan, Öznur Akman, Ayben Ceyhan, and Vedat Akman. "Sustainability in Green Marketing and an Example from the World: Tchibo." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01660.

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Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be p

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Bachtarzi, Rym Mouni, Djamel Alkama, and Hana Salah-Salah. "Urban Public Space in The Context of a New Era, Case of Annaba City-Algeria." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021199n3.

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Urban public space is an essential element of the urban environment that contributes to the quality of urban life called to create a certain dynamic, places of life, places of meeting, of use, of conviviality, and of social cohesion, providing multiple environmental and health benefits. This urban space can become even more critical in times of crisis such as the current COVID-19 pandemic, where citizens face increased health and economic stress. As part of our study, we conducted questionnaire surveys during the period in which restrictive measures were imposed in response to the pandemic in

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