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1
Hofmeyr, Lynne Mary. "The significance of trade policy in promoting the international competitiveness of South African industry". Thesis, Rhodes University, 1996. http://hdl.handle.net/10962/d1002991.
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This study proposes to examme the significance of trade policy in promoting the international competitiveness of South African industry during the period from the early 1970s up until the present day. By providing a background of South Africa's past trade policies, it is argued that the origins of South Africa's low levels of competitiveness essentially lie in the apartheid years where trade policies were not linked to the attainment of international competitiveness and improved productivity. The study then reviews the development of South Africa's trade policies in the 1990s. In so doing, it reveals weaknesses in the areas of implementation which are critiqued in greater detail by using the clothing and textile industries as a case study, and other selected examples. The study finally concludes that trade policy is crucial to global competitiveness and that it is the responsibility of all parties concerned to ensure that trade policies enhance and not inhibit competitiveness.
2
Vanagas, Karolis. "UAB „GEMEOS“ konkurencingumo stiprinimas". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_111246-23559.
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Tyrimo objektas – Baidarių nuomos UAB „Gemeos“ konkurencingumas.
Probleminis klausimas – Kokias priemones UAB „Gemeos“ tikslinga taikyti norint pagerinti veiklos konkurencingumą?
Tyrimo tikslas – remiantis konkurencingumo teorine analize atlikti UAB „Gemeos“ verslo konkurencingumo stiprinimo galimybių vertinimą bei pasiūlyti konkurencingumo stiprinimo galimybes.
Darbo uždaviniai:
1. Išstudijavus mokslinės literatūros šaltinius, aprašyti įmonės konkruencingumo stiprinimo teorinius aspektus.
2. Atlikti UAB „Gemeos“ verslo konkurencingumo stiprinimo galimybių vertinimą.
3. Pateikti pasiūlymus UAB „Gemeos“ konkurencingumo stiprinimui.
Tyrimo metodai:
1. Mokslinės literatūros analizė.
2. Anketinė apklausa.
3. SSGG analizė.
3. Matematinė analizė.
Išvados:
1. Konkurencingumas susijęs su įmonės gebėjimu greitai reaguoti į skubius rinkos pokyčius ir išlaikyti savo pozicijas joje. Konkurencinis pranašumas – tai įmonės sugebėjimas ilgam laikotarpiui išlaikyti geresnes pozicijas rinkoje, bei dirbti efektyviau už konkurentus. Siekiant ilgalaikio įsitvirtinimo rinkoje įmonei reikia susiplanuoti ir formuoti konkurencinius pranašumus, kurie būtų sisiję su ilgalaike nauda ir kurtų vertę vartotojui.
2. Empirinio įmonės personalo ir vartotojų nuomonės apie UAB „Gemeos“ teikiamas paslaugas tyrimo metu nustatyta, kad respondentai nėra visiškai patenkinti šios įmonės teikiamomis paslaugomis.
3. Formuojant UAB „Gemeos“ konkurencinio pranašumo strategiją siūloma įmonėje įdiegti darbe pateiktą... [toliau žr. visą tekstą]Research object: Kayak rental JSC “Gemeos” competitiveness. Problematic issue: What measures it is appropriate to apply in order to improve the competitiveness of JSC „Gemeos“? Research objective: Perform JSC „Gemeos“ analysis of competitiveness strenghtening and propose competitiveness strenghtening options based on theoretical analysis about competitiveness. Research task: 1. To analyse scientific literature and describe theoretical aspects of campany's competitiveness strenghening. 2. To evaluate business competitiveness strenghening potentiality of JSC „Gemeos“. 3. To make competitiveness strenghening suggestions for JSC „Gemeos“. Methods of the research: 1. Analysis of scientific literature. 2. Survey questioning. 3. SWAT analysis 4. Mathemaltical analysis. Conclusions: 1. Competitiveness is about companies ability to perform fast actions and maintain their positions depending on the urgency of the market changes. Competitiveness advantage – companies ablity to maintain long-term positions in market and manage to work more efficently than their competitors. While entrenching the market during long time period company has to plan and form competitive advantages, that would be connected with long term benefits and would create value for clients. 2. Information gathered from company's personnel and customers empyrical research shows, that respondents aren't completely satisfied with JSC „Gemeos“ services. 3. When planning their competitive advantage strategy JSC „Gemeos“... [to full text]
3
Rakauskienė, Giedrė. "The increase of validity of national competitiveness’ promotion decisions". Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20140217_120039-93864.
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Dissertation analyses means and approaches of the national competitiveness promotion decisions’ preparation and substantiation. The understanding of importance of national competitiveness’ decisions, the problems arising in these decisions preparation process and the need financial resources to promote national competitiveness to use efficiently, impose the necessity to increase validity of these decisions. This necessity identifies the problem – lack of means that are designed specifically for national competitiveness’ issues solutions. Accordingly, the aim of dissertation is to develop and test empirically national competitiveness’ assessment method and national competitiveness’ change optimization model that help to validate national competitiveness’ promotion decisions.
Chapter 1 reveals topicality of issue of national competitiveness and analyses different countries’ practice, which reveals the institutional and methodological aspects of preparation of national competitiveness’ promotion decisions. Furthermore, in order to clarify the definition of national competitiveness, according to identified the most important theories and schools that mostly influenced emergence of different viewpoints; the analysis of most commonly used interpretations of the conception of national competitiveness is performed. Theoretical national competitiveness’ models are reviewed, comparative analysis of factors’ sets used for national competitiveness assessment by different organizations is... [to full text]Disertacijoje nagrinėjami šalies konkurencingumo skatinimui skirtų sprendimų parengimo ir pagrindimo būdai ir priemonės. Šalies konkurencingumo sprendimų svarbos suvokimas, jų rengimo procese esančios problemos ir poreikis efektyviai panaudoti konkurencingumo skatinimui skiriamus finansinius išteklius atskleidžia priimamų sprendimų pagrįstumo didinimo būtinybę, kuri identifikuoja konkurencingumo klausimams spręsti skirtų priemonių trūkumo problemą. Atsižvelgiant į tai, disertacijoje keliamas tikslas – parengti ir empiriškai patikrinti šalies konkurencingumo vertinimo metodą ir konkurencingumo pokyčio opti-mizavimo modelį, kurių taikymas leistų pagrįsti šalies konkurencingumo skatinimo sprendimus. Pirmajame darbo skyriuje atskleistas šalies konkurencingumo klausimo aktualumas ir atlikta įvairių šalių patirties analizė, atskleidžianti su konkurencingumu susijusių sprendimų rengimo institucinius ir metodinius aspektus. Taip pat, siekiant patikslinti šalies konkurencingumo apibrėžimą, nustačius svarbią įtaką skirtingų požiūrių atsiradimui turėjusias teorijas ir mokyklas, atlikta dažniausiai naudojamų šalies konkurencingumo sampratos interpretacijų analizė. Apžvelgus teorinius šalies konkurencingumo modelius, atlikta įvairių organizacijų pateikiamų šalies konkurencingumo vertinimui naudojamų veiksnių rinkinių analizė ir, remiantis ja, sudaromas patikslintą šalies konkurencingumo apibrėžimą atitinkantis veiksnių rinkinys. Atliekant mokslinės literatūros analizę atsklei-džiamas ir... [toliau žr. visą tekstą]
4
Hostašová, Olga. "Analýza image vybrané cestovní kanceláře". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12110.
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The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
5
Tomšů, Michaela. "Marketingová komunikace podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225296.
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Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.
6
Bujáková, Veronika. "Rozvoj marketingového mixu prodejny BALA". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318612.
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This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
7
Lelek, Jakub. "Rozvoj konkurenceschopnosti firmy Jirasgames a.s". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224898.
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The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits
8
Kovář, Pavel. "Návrh marketingové strategie pro firmu". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241204.
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The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
9
Bartolšic, Roman. "Návrh změny marketingového mixu pro rozvoj konkurenceschopnosti podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254274.
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The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.
10
Hastík, Jan. "Vliv světové hospodářské krize na export ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75176.
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The submitted master's thesis analyzes the impact of the global economic crisis on the Czech economy and export of the Czech republic. On the basis of statistical data thesis examines the evolution of basic macroeconomic indicators in the period before the crisis and during an economic downturn, which characterizes the current economy situation in the Czech republic. The work depicts the changes in the state support for exports, the government taken measures and shortcomings in our export policy. The main aim of the work -- in addition to analysis and forecasts of economic developments of the Czech republic -- are recommendations for the creation of New export strategy, evaluation the business environment for Czech export companies, including the main measures to increase competitiveness of the Czech economy.
11
Nguyen, Kimthoa Thi. "How resource rich countries attract foreign direct investments: a study of Western Asian countries and strategies of industrialization and diversification". reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15058.
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Fuel is a self-depleting resource and long term dependency on this commodity alone will not suffice. An export trade oriented approach can lead to faster industrialization while diversification leads to economic sustainable growth. This research seeks to understand how countries compete for foreign direct investments, and how certain activities have the most impact in the competitive global marketplace. Research suggests that when companies decide to invest abroad, they seek only to find countries that facilitate their strategic objectives. The results conclude with appropriate levels of government accountability, credibility and visibility with the private sector, foreign direct investment is attracted by policy advocacy and policy reform. By reviewing countries such as United Arab Emirates in direct comparison to Western Asian countries, including Kuwait and Iraq with high levels of fuel exports, along with Qatar with optimistic marketplace indicators and plentitude of skills and capabilities – research seems to suggest that despite high capabilities and attractive GDP, promotional investment activities yield the highest returns using policy advocacy and reform.
12
Yo, Jia-Wen y 游佳雯. "A study of Promoting Competitiveness on Private Universities in Taiwan". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05676194972807563107.
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碩士淡江大學
教育政策與領導研究所碩士班
94
The purposes of this study are: 1. to inquire into the meaning and theories of competitiveness and to query how to apply it to education; 2. to analyze the competitiveness and competitive advantages of private university in U.S.A.; 3. to understand the condition and perplexity of private universities in Taiwan; 4. to establish the methods to promote the competitiveness of private universities in Taiwan; 5. the concrete recommendations are proposed to relevant institutions basing on the results of this study. According to the indictors of university rankings, the factors that affect the competitiveness of private universities are: financial resource, academic level, teaching quality, and students’ essential and internationalized level. On the basis of these five factors, this research analyzes the competitiveness of private universities in U.S.A. and compares the differences not only between public and private universities in Taiwan, but also between the private universities of Taiwan and U.S.A. To achieve the purposes above, the main method of this study is interview survey with interviewees including presidents and faculty of private universities, scholars, and official of educational authority. In terms of data from literature review and interview survey, conclusions have been reached as follows: 1.The factors that affect the competitiveness of private universities are quantitative and qualitative. 2.The main competitiveness of private universities in U.S.A. are financial resources and the roles that government plays. 3.The gap of competitiveness between public and private universities in Taiwan is reducing. 4.The multiple financial resources affect the competitiveness of private universities. 5.In order to promote academic level, private universities have to recognize the orientation of school previously. 6.The teaching quality of private universities can be improved by establishing the mechanism of supervision and reward. 7.It’s the training of school to students that affect the students’ essential primarily. 8.building up the features of private universities to upgrade the internationalized level. 9.The roles that authorities have to play are “supervisor” and “guide” in promoting the competitiveness of private universities.
13
Chen, China-Nan y 陳建南. "A Study of Promoting Competitiveness of PMMA-A Case of S Company". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/57977021243306220886.
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碩士國立中山大學
高階經營碩士班
99
Abstract The company main S petrochemical industry as the research objects, about the company in the petrochemical industry in the production of poly methyl meth acrylate (PMMA) is commonly known as acrylic, is the case in the present and the future Direction of development and trends. Through theoretical analysis to understand the competitiveness of the petrochemical industry. In the new style, new technology, the steady growth in high-priced products, PMMA is also the tie in the application of this new product to increase the added value of industry and increase competitiveness. Current oil price fluctuations will also affect the price of PMMA, PMMA development and due process has matured, the industry is not the nature of product differentiation, so buyers can easily convert lower cost in the price comparison. Petrochemical industry’s bargaining power in price relative to the low of the case, the opportunity to increase its own by external competitiveness will be the focus of the study. This research will force analysis and SWOT analysis of Six Strengths analysis in the current environment, the strategic approach should be taken, and expert interviews to further explore the effectiveness of the strategy changed. According to results of this study, S petrochemical industry planning to enhance the company does have the capacity PMMA and into the active material in the light guide panel supply chains to enhance the added value of PMMA. The results of this study will help to domestic petrochemical industry in the future formulation of policy can have a reference. . Key Words : PMMA, Competitiveness, Petrochemical
14
Wong, Yau-Tung y 王幼彤. "A Study on Strategies of Promoting Competitiveness in Chinese Pharmaceutical Equipment Indusry". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4pdkt9.
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碩士國立臺北科技大學
管理學院EMBA大上海班
105
With the continuous advancement of medical system reform in Mainland China and the popularization of national healthcare, the mainland residents pay increasing attention to their own medical needs. The medical and pharmaceutical industry began to enter in the public view and win wide attention, and the growing market demand has brought this industry enormous development opportunities.Therefore, the development of pharmaceutical equipment industry has gradually gained attention and attracted many enterprises to join in.The research and discussion will be around the effective approach to enhance the overall level of pharmaceutical equipment industry, in the hope of bringing positive influence on this industry, helping these companies obtain development strategy of sustained growth and seize the great opportunity created by the Chinese new medical reform
15
Chang, Ching-Chih y 張瀞之. "The Analysis of Vulnerability for Promoting the Quality Competitiveness of Keelung Port". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/p7vf8n.
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碩士國立臺灣海洋大學
商船學系
106
Keelung Port had been ranked in notably top ten of international commercial port in early years, now it slipped out of top ten. Cargo growth of Keelung Port tends to be slow in recents years, and many cargoes and other bulk cargoes have been moved to Taipei port loading and unloading for the policy implement; besides, it leads that cargo general volume of Keelung Port is hard to growth obviously and part types of goods have been declined by years because of sluggish global shipping economy. Based on this, this research sets Keelung Port as case study to discuss the factors of competitiveness of Taiwan international ports, and tries to reversely find and construct the vulnerability assessment indexes of the competitiveness of ports in order to discuss each vulnerability factors of port competitiveness elements and the degree of obstruction of port competitiveness factors. The main difference between this research and previous researches is that emerging cruise industry in recent years is included in the measurement factors so as to find out the key factors for the development of the quality competition in Keelung Port. Finally, according to the results of this study, make a suggestion to the future direction and planning of Keelung Port for the reference of Keelung Port operators. This research firstly designs a questionnaire about the investigation of the importance factors and vulnerability factors of the competitiveness of Keelung Port, issuing to maritime port bureaus and port cooperations. After responding the questionnaires, they are analysed by GRA and TOPSIS. Top five of importance factors of Keelung Port are the port depth, the geographical location of port, the size of the hinterland, the development of economy and politics and the traffic. Top three of key factors affecting the port development vulnerability are the port depth, the size of the hinterland and the government policies. The above results can be used as the reference suggestions for the future planning of Keelung Port to our country maritime port bureaus and port cooperations.
16
LIAO, YU TSUNG y 廖昱琮. "THE SURVEY OF INDIVIDUAL ABILITIES AND THE PRACITCE OF PROMOTING COMPETITIVENESS OF PRINCIPLES IN SENIOR HIGH AND VACATIONAL HIGH SCHOOLS TOWARD GLOBALIZATION TREND". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/85165255334226382900.
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碩士輔仁大學
教育領導與發展研究所
94
The purpose of this research was to explore the competence in dealing with the globalization of high school and vocational high school principals. In addition, the competitiveness of globalization in high school was also examined. The relations between the various backgrounds of high school principals and the competitiveness of globalization in high school were examined, too. There were 471 high school principals were invited to respond the questionnaire, a scale developed for this study, and the useable response questionnaires were 295. The results indicated: 1. Most of high school principals with the competence in dealing with the globalization. The younger and higher educated principals showed better competence in dealing with the globalization 2. Basically, most of high schools doing well in increasing the competitiveness of globalization, especially in knowledge management and innovation strategy factors. 3. There was a significant difference between the various backgrounds of high school principals and the competence in dealing with the globalization. 4. There was no significant difference in increasing the competitiveness of globalization in high school between the various backgrounds of high school principals and the competitiveness of globalization in high school, except the principals’ competence of foreign language. 5. The competence in dealing with the globalization of high school principals was positive correlated with the competitiveness of globalization in high school
17
Chen, Chuen-Her y 陳春合. "The Study on the Promotion of Competitiveness of Matsu Liquor Factory". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/p9fe65.
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碩士銘傳大學
國際企業學系碩士在職專班
97
“Competitiveness” is one of the key points to be success or failure for an Enterprise. How to create successfully a new product, service and business module through to fulfill the notion of Competition will take this Enterprise to a new milestone. The Ma-tsu Brewery, which was established in 1956, is located at the foot of Nuo-jau Hill and overlooks the Fu-shin Village and Pei-gan Island. The various wines are brewed by the nature springs bubbling from Nuo-jau Hill and the most famous are Aged wine and the series of Kaoliang Wine. The most famous wines are Ma-tsu Aged Wine and Dong-ying Aged Kaoliang in series of Aged Wine & Kaoliang Wine at Ma-tsu Brewery. They are produced along the traditional methods but brewed with different procedures. The raw grain of prior one with simple and antique package is glutinous rice. After fermented amoung an year and kept more than two years in cella, it is proper to taste and drink in whole year. The latter, Dong-ying Aged Kaoliang, which raw grain are kaoliang from Australia and nature springs from hill, is the quality one in kaoliang series. Even is the local representative as Brandy in Franch of Europe and with quite good quality as other popular wines in the world, it does not approach great popularity as Jing-meng kaoliang wine. However proceeding along the traditional method with up-to-date equipments for mass production, Ma-tsu Aged Wine and Dong-ying Aged Kaoliang from Ma-tsu Brewery can not keep abreast of Jing-meng kaoliang due to the actuality barrier. This research probed into how to increase the competition and activation of Ma-tsu Brewery based on the successful case studies from Jing-men Brewery. Through the Analysis of literature with searching / collecting information and qualitative research with inferior data (the first priority) and interviews (the second priority) , the research attempts to probed into the analysis to increasing the competition of Ma-tsu Brewery. We recognize the actual business situation from the inferior data collection comprehensively and divide the enterprise’ strategy in competition into the frame of strategy matrix as market permeability, market development, product development and multi-business strategy for conclusion. In the end, by the analysis of SWOT, get weakness of Ma-tsu Brewery and strength of Jing-meng Brewery. It is helpful for enterprise to find opportunity from outside environment and avoid threat then to extend its strength and hide weakness in inside environment. From above analysis, it appears own competitive strategy and the positive suggestion for the future development. This will prove the analysis result of inside enterprise then find out the challenge which Ma-tsu Brewery faced and the related solution.
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TSAO, SU-WAN y 曹素婉. "Content Analysis of International Tourism Promotion Videos：A Comparative Analysis Using Tourism Competitiveness Perspectives". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/62hsbx.
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碩士中國文化大學
觀光事業學系觀光休閒事業碩士在職專班
107
Videos integrates motion pictures, music, texts and post-production effects, is a vital tool for marketing. Tourists authorities around the world spend a lot of efforts to make their promotion videos full of ingenuity and creativity as well as upload videos to video-sharing websites to maximize browse rate. Hoping attract audiences’ attention and establish positive image in the minds of potential tourists. Content analysis was used in this study to analyze 410 official videos made by 82 countries/economies. The purposes aimed to realize if countries/economies with different tourism competitiveness, according to The Travel & Tourism Competitiveness Report published by the World Economic Forum in 2017, will use different video message and advertising appealing, as well as realize if different geographical regions around the world will have different video message and advertising appealing. The results indicate countries/economies with higher tourism competitiveness are more likely to produce short time videos and use movie and sport stars to attract the attention of audiences. The message of entertainment or gaming, modern technology, as well as price and event notification are relatively more likely to be seen. In contrast, the message of natural attractions and the hospitality of local people are relatively less likely to be seen. Different geographical regions around the world were found to have significantly different video messages and advertising appealing. The Middle East countries/economies attached the highest importance in national image. Southern Africa countries/economies were relatively inclined to introduce their rich natural attractions, South-East Asia countries/economies relatively prefer to deliver the image of local cuisine and dining. East Asia and Pacific countries/economies are relatively more likely to use movie stars to process introduction. Tourism authorities around the world were recommended to design videos with different message and advertising appealing to meet the interests and needs of different generations from different countries/economies.
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Yu-Jane, Hsiao y 蕭玉真. "Research on the Promotion of International Competitiveness of Higher Vocational Education in Taiwan~Taking International". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/33780803874145878700.
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碩士國立臺北科技大學
技術及職業教育研究所
92
This research, by means of the analysis and investigation of the documents acquired, aims to clarify the aspirations of the setup of doctoral and master programs in higher vocational education as well as the directions of academic research and development plans in the future. Meanwhile, in light of the conclusions and suggestions based on the developmental tendency of academic research and development in higher educations worldwide, this research is provided as reference to the promotion of academic research along with technical development in educational administration institutes and technical colleges in Taiwan.. The conclusions of this research are as follows: 1.Higher educations worldwide possess the same future developmental tendency, which eagerly pursues academic research and technical development. 2.Higher vocational education in Taiwan, emphasizing much on cultivate higher technical professionals, is lacking in the ability to innovate, research, and develop. 3.The influential coefficient of International Periodical Theses correlates positively with national competitiveness; thus, many a country has listed it as the reference to university evaluation. 4.Higher vocational colleges in Taiwan, with a positive attitude, are encouraging their pupils and instructors to publish their researches in International Periodical Theses, which is considered to elevate school competitiveness. 5.The rank of the number of articles published in International Periodical Theses is positively correlative with school prestige, an objective reference available to prospective pupils and their parents. The suggestions of this research are as follows: 1.For administration institutes: (1) In accordance with the situations of Taiwan, regulating the criterion of the evaluation of technical colleges, and proclaim the rank. (2) Encompassing International Periodical Theses as a reference to the evaluation of technical colleges. (3) According to the fields of knowledge, setting the evaluation criterion and measurements of doctoral and master theses. (4) Subsidizing technical colleges to order the archives and the on-line periodical of International Periodical Theses. 2.For technical colleges: (1) According to the fields of knowledge, set about the course of research methodology, introducing International Periodical Theses. (2) Establish the rewards institute, encouraging instructors to do applied researches actively and publish them in International Periodical Theses. (3) Enhance the milieu of foreign language learning, improving pupils' ability of English learning and broadening their horizons on the international affairs.
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Tsai, Sui-mei y 蔡淑美. "The Creation and Promotion of Insurance Broker Company's Business Competitiveness- Example of Taiming Assurance Broker Company". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/wqgax9.
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碩士崑山科技大學
企業管理研究所
103
Abstract Taking “Taiming Assurance Broker Co., Ltd.” as the example, this study aims to explore the business competitiveness created and enhanced about insurance broker companies. Taiming Assurance Broker Co., Ltd., founded in 2002, is an insurance broker company that focuses on life insurance and property insurance. In response to the changes in the domestic environment for the development of insurance, more than ten executives from foreign life insurance companies decided to establish Taiming Assurance Broker Co., Ltd., implying the great “timing” they had chosen. With flexible business strategies and years of efforts, Taiming has been deeply trusted and supported by their customers. After strict examination, Taiming has won the recognition of the Insurance Bureau, Financial Supervisory Commission, Executive Yuan for its outstanding performance and becomes the first insurance broker company that has registered as an emerging-stock company in Taiwan. In this study, how Taiming Assurance Broker Co., Ltd. makes use of its advantages and avoids the disadvantages to create and enhance its business competitiveness in the severe competition with other traditional life insurance companies has been thoroughly explored. Based on the literature review, this study adopted the case study approach and further collected relevant literature in combination with the in-depth interviews of five suitable objects to be the source of exploration and analysis. The important conclusions obtained are listed as follows: 1. Insurance broker companies have various factors that include external environmental impacts and internal environment needs to overcome to increase the market share by business volume. 2. There are advantages and disadvantages existed in the domestic life insurance industry, and insurance broker companies can make good use of the advantages and overcome the disadvantages to create even greater business advantages. 3. The key reason that insurance broker companies have rapidly risen in the domestic insurance marketing channels is that they can exactly customize the proper products for their customers from their perspective and all policy problems can be solved by only one broker. 4. There is a big chance for insurance broker companies to become the main trend of marketing channels in the life insurance market. New insurance broker companies must engage in an inter- and cross-industry alliance and actively set the layout in Asia and in China to open up a bigger market.
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Huang, Mao-hsiang y 黃茂祥. "The Research on the Port Competitiveness of Promotion Free Port Area--A Case Study of Kaohsiung Port". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/59960575232818400668.
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碩士義守大學
管理研究所碩士班
93
Kaohsiung port enjoys her natural strategic location and is one of the hub ports in the world. Owing to the severe port competition, the global allocation of traditional industries and the constrains from political situations, the turnover growth rate of Kaohsiung port is not as high as neighboring ports. The government has taken some measurements likes Global Logistics Plan, the Creation of Free Port Areas Plan to make the most use of excellent location and manufacturing advantages and offers modern operational environments for enterprises to setup global management headquarters in Taiwan. The Creation of Free Port Areas Plan is a major administrative breakthrough in Taiwan. This study focuses on the impacts on Kaohsiung port by establishment of free port area and the obstacles within the promotion procedures based on the SWOT analysis of the competitive edge of Kaohsiung port. Two major results from questionnaire survey and experts interview are as follows: 1.The index of port competitive edge：over 80％ of survey and interview favor human resource, digitalized port information, flexible port tariff, port planning and development, expansion of deep-water container terminal, service quality. 90％of survey and interview favor keep pacing with port operational privatization, liberalization, raise the efficiency of single-window administration in free port area. 95％of survey and interview favor speedy custom clearance. 2.To spur the character of outside custom inside territory in free port area：Globalization and liberalization are necessary for free port area to recruit enterprises from the shipping liners ‘ view. But on the contrary, the shipping liners share the same feeling that the custom regulations of free port area are more complicated than that in normal area. The conclusions out of survey and interview reveal that the containers to be enter in and stored within a free port and shall report to customs, inventory of the goods and on-line audit are not so convenient for the enterprises that are conducting transshipment business. The research offers some suggestions as follows 1.Amend the article 12 and article 16 of ” Act for the Establishment and Management of Free Ports” to lower the intervene of custom regulations and introduce risk management. 2.Setup the information platform between Harbor Bureau, Custom Bureau and shipping liners. 3.Privatization and Liberalization of port operation. 4.Expansion of deep-water container terminal and related port facilities. 5.Cargoes direct link between Taiwan and Mainland. 6.Promote logistics, cargo transit, value-added processing, manufacturing, assembly, re-packaging, packaging, repair/replacement, sea-air transport to raise the value of cargo.
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ŠMITMAJEROVÁ, Jana. "Analýza konkurenceschopnosti vybraného podniku a návrhy jeho propagace". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153358.
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The aim of this thesis was to analyze the competitiveness of selected company by methods of strategic management, especially the analysis of micro and macro environment. This thesis consists of a theoretical and a practical part. The theoretical part deals with the definitions of the terms like competitiveness or strategy management and in this part are also enumerated all kinds of analysis. The practical part refers to the informations from the teoretical part. The practical part contains results of strategic analysis of a selected company. The ending part of this thesis is SWOT analysis and proposals of promotion in selected company.
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Campos, Paulo Jorge Oliveira. "Estratégias promocionais em superfícies retalhistas". Master's thesis, 2020. http://hdl.handle.net/1822/65815.
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Dissertação de mestrado em Economia Industrial e da EmpresaO estudo que baseia a presente dissertação procura perceber de que forma as superfícies retalhistas gerem as suas estratégias promocionais, assim como os métodos de resposta que utilizam para responder às estratégias promocionais da sua concorrência. As promoções são um fator de extra importância na captação de novos consumidores e na formatação da imagem do próprio retalhista, pelo que cada pequena decisão estratégica assume uma grande dimensão relativamente à procura que lhe é direcionada. O desenvolvimento das ferramentas de análise de dados mune constantemente as empresas de mais e melhor capacidade de adaptação às jogadas concorrenciais. Cada decisão pode ser rapidamente monitorizada e julgada relativamente à sua causa-efeito e ao modo como cada retalhista pode obter resultados com ela. Neste cenário, é cada vez mais fundamental esta mesma rapidez de leitura e reação à concorrência, no sentido de evitar que a procura de um retalhista seja direcionada para os que tomam as decisões acertadas. De modo a se perceber como é que estas reações estratégicas são postas em prática, foi realizado um estudo junto de oito retalhistas da cidade de V.N. Famalicão, que consistiu na análise de preços regulares e preços promocionais, de um cabaz de dezanove produtos, ao longo de vinte e seis semanas. Com o estudo foi possível criar perfis de retalhistas mais agressivos e mais conservadores relativamente a preços promocionais. As conclusões mostram que mesmo num curto espaço geográfico existe uma grande heterogeneidade de decisões estratégicas, que dependem de fatores como a dimensão e da concorrência mais próxima. Concluiu-se ainda que os retalhistas se observam e permanentemente respondem, de facto, a estratégias concorrentes. Mesmo que não apostando em estratégias retaliatórias, foi possível perceber que cada retalhista molda a sua estratégia à intensidade das estratégias dos retalhistas que o envolvem.
The study which is the basis for this dissertation seeks to understand how retail companies manage their promotional strategies, as well as the response methods they use to respond to their competitors' promotional strategies. Promotions are a factor of extra importance in attracting new consumers and in formatting the retailer's own image, so each small strategic decision takes on a large dimension in relation to the demand that is directed at it. The development of data analysis tools constantly give companies more and better ability to adapt to competitive moves. Each decision can be quickly monitored and judged on its causeeffect and how each retailer can get results from it. In this scenario, this same speed of reading and reacting to competition is increasingly critical in order to prevent a retailer's demand from being directed to those who make the right decision first. In order to understand how these strategic reactions are put into practice, a study was conducted among eight retailers in the city of V.N. Famalicao, which consisted of the analysis of regular prices and promotional prices of a basket of nineteen products over twenty-six weeks. The study made it possible to define more aggressive and conservative retailer profiles for promotional prices. The findings show that even in a short geographic space there is a large heterogeneity of strategic decisions, which depend on factors such as size and closer competition. It was also concluded that retailers are observing each other and are in fact permanently responding to competing strategies. Even if not betting on retaliatory strategies, it was possible to understand that each retailer shapes its strategy to the intensity of the strategies of the retailers that involve them.