Tesis: "Propaganda Model"

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Klaehn, Jeffery. "The Propaganda Model". Thesis, University of Strathclyde, 2012. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=29564.

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Herman and Chomsky’s Propaganda Model (PM) highlights fundamental social inequalities deriving from unequal distribution of resources and power within democratic societies and challenges commonly held notions that media within the capitalist democracies are liberal and dedicated to the public interest. This research makes important contributions to scholarly literature available on the PM, unpacking reasons why the PM represents a critical sociological approach to understanding media and society, explores the model’s potential within the sociological field. The dissertation advances a contemporary discourse on the methodological techniques utilized in applying the model and proposes it be officially synthesized with Critical Discourse Analysis. The study then applies the PM to Canadian newspaper coverage of the near genocide in East Timor. Following this, the study demonstrates the ease with which traditional political-economic analysis may incorporate the PM by assessing ways in which the Ontario Workplace Safety and Insurance Board (formerly the Worker’s Compensation Board) operates as a power structure within Canadian society and by utilizing the PM to advance a preliminary assessment of the ideological formation of the WCB/WSIB in the Canadian news media.

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2

Capitani, Alice. "The Propaganda Model in the 21st century: Relevance and Applicability". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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With the arrival of the Internet and the new digital media environment, access to allegedly reliable news became increasingly easy and quick. Herman and Chomsky’s Propaganda Model (PM), created back in 1988, tried to explain how US corporate mass media is used as a propaganda instrument to manufacture the public’s consent and how news is filtered before being published. Given the different geopolitical and cultural contexts of today’s world, it has been doubted whether this Model is still applicable. This study aims to show how this theory could still be relevant in the 21st century and how it can be related to a society permeated by the Internet. Firstly, an overview of the above-mentioned Propaganda Model, its origins, and its five filters will be given. Secondly, it will be argued how the PM could still be relevant in today’s world, presenting retrospectively how it could be revisited to adjust to the modern world. It will also be discussed whether this Model could be applied not only to the US but also to other countries. Finally, the role of traditional media in the Internet age and the concept of the filter bubble will be presented, together with the emergence of alternative media. To conclude, a retrospective on how social networks and modern media are not able to escape the bias exposed by the Model, which is thus still relevant.

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3

Wright, Melanie. "Metaphors of health and disease in Nazi film propaganda". Thesis, University of Plymouth, 2013. http://hdl.handle.net/10026.1/1602.

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This study examines how propaganda imagery was used to reveal metaphors of health and disease in Nazi Germany from 1933 to 1945. Specifically, it explores how German medical and political authorities of this period entrenched biological explanations for social ills through medico-political discourses of disease, criminality and deviancy, in their efforts to exterminate particular populations. This propaganda was conversed with the idealised and beautified German Volk who, in turn, were graphically elevated to the realms of a supreme master race. I use a methodology composed of compositional and discourse analysis, and a theoretical framework that develops the work of Erving Goffman. These frameworks were applied to a range of images from a sample of propagandist movies, published within the time-frame, in order to illuminate how the German medical establishment sought to realise the juxtaposition of both promoting life and administering death. Findings suggest that the biological categorising and subjective measuring of individuals was a modernistic philosophy. Extensive use of metaphors resulted in a widening range of stigmas which needed medical intervention to maintain normality and social order whilst purifying and cleansing the body politic. The study advances the understanding of the relationship between the discourses of health and disease with an in-depth sociopolitical study of imagery, asking why it was used to legitimate and nationalise social inequality in the context of Nazi Germany. It further offers a new socio-filmic model for future use when analysing moving imagery in the sociohistorical field. These two advances therefore provide novel contributions to the sociology of public health and social methods.

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4

Robertson, John W. "The explanatory value of Herman & Chomsky's 'propaganda model' : 2004-2010". Thesis, University of the West of Scotland, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.544496.

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Introduction and Rationale ‘The propaganda model explains the elite-mass gaps, and elite and mainstream media hostility to this mode of analysis, and refusal to allow it entry into the debate, is understandable given that the gaps are embarrassing and suggest that the media do serve a narrow elite interest.’ (Hermann, 2000: 1) This critical review is based upon four peer-reviewed research papers, published since 2004. which have made a contribution to knowledge in the field of media and communications theory by providing, in particular, new evidence in support of a relatively neglected theory - Hermann & Chomsky’s Propaganda Model (PM) (1988). Hermann’s assertion (above) that the mainstream media refuse to allow the PM entry into the debate is also evident, for this writer, of mainstream media theory in Higher Education. The PM is recognised as a very useful starting point and analytical tool for the evaluation of data in this field by a minority of published researchers (Klaehn, 2002, 2009; Jhally, 2007; Robertson 2010). However, it is widely disregarded by many other UK media researchers and, for that matter, educationists (Mullen, 2008: 2). In addition to demonstrating retrospectively work worthy of the award of PhD by Publication, this critical review revisits and re-assesses the value of the PM using new evidence, in areas such as the reporting of economic theory, the coverage of autism and the relative coverage of different topics across TV news, from the author’s published work submitted in the attached portfolio.

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5

Bond, G. "Guiding public protest : assessing the propaganda model of China's hybrid newspaper industry". Thesis, University of Westminster, 2015. https://westminsterresearch.westminster.ac.uk/item/9ww8y/guiding-public-protest-assessing-the-propaganda-model-of-china-s-hybrid-newspaper-industry.

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This dissertation presents an account and analysis of published mainland Chinese media coverage surrounding three major events of public protest during the Hu-Wen era (2003-2013). The research makes a qualitative analysis of printed material drawn from a range of news outlets, differentiated by their specific political and commercial affiliations. The goal of the research is to better understand the role of mainstream media in social conflict resolution, a hitherto under-studied area, and to identify gradations within the ostensibly monolithic mainland Chinese media on issues of political sensitivity. China’s modern media formation displays certain characteristics of Anglophone media at its hyper-commercialised, populist core. However, the Chinese state retains an explicit, though often ambiguous, remit to engage with news production. Because of this, Chinese newspapers are often assumed to be one-dimensional propaganda ‘tools’ and, accordingly, easily dismissed from analyses of public protest. This research finds that, in an area where political actors have rescinded their monopoly on communicative power, a result of both policy decisions and the rise of Internet-based media platforms, established purveyors of news have acquired greater latitude to report on hitherto sensitive episodes of conflict but do so under the burden of having to correctly guide public opinion. The thesis examines the discursive resources that are deployed in this task, as well as reporting patterns which are suggestive of a new propaganda approach to handling social conflict within public media. Beside the explicitly political nature of coverage of protest events, the study sheds lights on gradations within China’s complex, hybrid media landscape both in terms of institutional purpose and qualitative performance.

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6

Adkins, Tonya Lynn. "Mountaintop removal an assessment of the propaganda model of the news media /". Huntington, WV : [Marshall University Libraries], 2003. http://www.marshall.edu/etd/descript.asp?ref=247.

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7

Alford, Matthew. "A Propaganda Model for Hollywood? : representations of American foreign policy in contemporary films". Thesis, University of Bath, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520732.

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Silva, Luciana Mesquita da. "O efeito da propaganda no comportamento de escolha de bebidas das crianças". Universidade Federal de Goiás, 2017. http://repositorio.bc.ufg.br/tede/handle/tede/7686.

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The research in the area of study of consumer behavior is related to the multidisciplinarity of this area, when you speak of food consumption, several studies seek to analyze the influence of advertising on the food choice of people. Analysis has also been realized in order to check the children’s preference as consumers of food and beverages. Within the behavioral perspective studies have been carried out using the Foxall model of the BPM (Behavior Perspective Model) seeking to understand consumer behavior by the threefold contingency from the analysis of its elements: antecedent, response and consequent. This paper aims to evaluate the effects of advertising exposure on the choice of children for beverages, as well as the effect of the number of alternatives available during the choice through the use of the BPM model. An experiment was carried out with 16 children of both sexes, aged between 10 and 12 years old, using a board game and presenting drinks advertisements: juice, soda and a toy advertisement. The participants were divided into four groups; for each group, one of the advertisements was presented before the beginning of the game, when they had to make the choice between juice or soda during 20 trials in each session, and two sessions were held. The results showed that the advertisements had no influence on the participants' choices, because, regardless of the advertisement, the children showed a preference for juice instead of the refrigerant. The number of alternative choices presented in format for group four seems to have exerted influence on the choices during the trials.
A pesquisa sobre o campo de estudo do comportamento do consumidor está relacionada à multidisciplinaridade desse campo, em se tratando de consumo alimentar diversas pesquisas buscam analisar a influência da propaganda na escolha alimentar das pessoas. Análise também tem sido realizadas a fim de verificar a preferência de escolha das crianças en quanto consumidoras de alimentos e bebidas. Dentro da perspectiva comportamental estudos tem sido realizados utilizando o modelo de Foxall o BPM (Behavior Perspective Model) procurando entender o comportamento do consumidor pela vertente da tríplice contingência a partir da análise de seus elementos: antecedente, resposta e consequente. Este trabalho objetiva avaliar os efeitos da exposição de propagandas sobre a preferência de escolha de crianças por bebidas, bem como, o efeito do número de alternativas disponibilizadas durante a escolha através da utilização do modelo BPM. Para tanto foi realizado um experimento com 16 crianças de ambos os sexos, com idade entre 10 e 12 anos, com a utilização de um jogo de tabuleiro e apresentação de propagandas de bebidas: suco, refrigerante e uma propaganda de brinquedo. Os participantes foram divididos em quatro grupos, para cada grupo foi apresentado uma das propaganda antes do início do jogo, quando os mesmos teriam que fazer a escolha entre suco ou refrigerante durante 20 tentativas em cada sessão, sendo que foram realizadas duas sessões. Os resultados demonstraram que as propagandas não exerceram influência nas escolhas dos participantes, pois independente da propaganda exibida, as crianças demonstraram preferência pelo suco em detrimento ao refrigerante. O número de alternativas de escolhas apresentado em formato para o grupo quatro, parece ter exercido influência nas escolhas durante as tentativas.

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Thomas, Zachary Ross y Zachary Ross Thomas. "Putting the "Islam" in Islamism: Religious Language and the Model Muslim as Tools of Propaganda". Thesis, The University of Arizona, 2017. http://hdl.handle.net/10150/625699.

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This work examines how two Islamist forces, the Islamic State and the government of the Islamic Republic of Iran, use Islamic messages and themes in their propaganda and narrative in an effort to persuade others to their point of view. It does so through the lens of propaganda analysis and narrative theory, and focuses specifically on the efforts of these groups to create an imaginary "model Muslim" for persuadees to emulate, the use of religiously loaded terms, and the intertwining of government and Islamic themes to create Islamic messages with the intent to persuade.

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10

Zhou, Yuan. "Holding up half the sky: revisiting "woman" messages in Model Plays during China's Great Proletarian Cultural Revolution". Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/449.

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The Great Proletarian Cultural Revolution of China (the Cultural Revolution)from 1966 to 1976 is considered an unprecedented political and social upheaval in Chinese modern history. Model Plays were produced as the core of the Cultural Revolutionary propaganda in an effort to promote a new discourse of political and cultural ideology of and for the worker-farmer-soldier class. As images of heroic proletarian revolutionary women were expansively represented onstage, conventional gender norms and boundaries were challenged. This paper assesses the "woman" messages carried by Model Plays and the vision of Chinese women's liberation they depicted on the Cultural Revolutionary theatric stage. By analyzing images of Model woman characters in Model Plays, the author argues that these model plays and operas offer an idealized vision of Chinese women's emancipation and to certain extent serve as an empowering influence on women's social practice in real life during the Cultural Revolution; on the other hand, however, they reveal a central tension in the Chinese revolutionary discourse with respect to gender: women could be re-conceived as heroes, public actors fighting fearlessly for collective goals, yet these women heroes seemly could only take form in the absence of private ties: family bonds, marriage, and motherhood. So while there is something "new" and, perhaps, even liberating in these newly imagined women characters, the form they take falls short of truly reconfiguring gender relations in Chinese society.

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11

Kramer, Amanda L. "Deconstructing Newspaper Representations of the International Criminal Court". Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22855.

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This thesis employs a social constructionist perspective to analyze constructions of the International Criminal Court (ICC), specifically (1) the notion of impunity; (2) the presence of a critical analysis; and (3) the connection between state support/opposition and favourable/negative portrayals of the Court. The theory chapter focuses on the propaganda model’s main premise that “media serve the interests of that state … framing their reporting and analysis in a manner supportive of established privilege and limiting debate accordingly” (Herman & Chomsky, 1998, p.32). A thematic qualitative content analysis and several tools of grounded theory deconstructed 1,982 articles collected from The Globe and Mail, The Toronto Star, The New York Times, and The Washington Post. Overall, the newspapers contained a high level of support for the propaganda model’s main assertions. Some of these conversations were quite limited and/or biased; specifically, American newspapers manipulated debates to justify American opposition to the Court.

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12

Godfrey, Lianne. "Investigating modernisation in Iran in relation to the changing fifth news filter of Herman and Chomsky's 'Propaganda Model'". Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020828.

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The focus of this dissertation falls on the transformation of the fifth news filter of the propaganda model identified by Edward S. Herman and Noam Chomsky in their Manufacturing Consent: The Political Economy of the Mass Media. This transformation entails a shift from an anti-communist orientation, to an anti-Islamic orientation, and while this shift has been alluded to by several theorists, in what follows it will be dealt with more systematically. In this regard, it will be traced from its roots, in the tension between modernisation theory – as espoused by figures such as Daniel Lerner – and the anti-modernisation theory of Iranian scholars such as Ahmad Fardid, Jalal al-e Ahmad and Ali Shari’ati. Following this, the development of the anti-Islamic orientation of the fifth news filter, in the wake of the Islamic Revolution in Iran, and the ensuing Iranian hostage crisis, will be explored. This will be done as a precursor to examining the continued reflection of the related tropes and stereotypes in US mainstream film, with particular focus falling on Ben Affleck’s Argo (2012). Finally, this dissertation will conclude with a consideration of the possible effects of such representations on the tensions between the US and Iran over the latter’s nuclear ambitions.

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13

Wang, Nancy Poyu. "A Comparison of the Propaganda Model Regarding the 1989 Tiananmen Square Events From the Washington Post and the Renmin Ribao". Thesis, The University of Arizona, 1992. http://hdl.handle.net/10150/292155.

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14

Xing, Luo Linda. "(Non-)Human Contributions to Climate Change : As Represented by The New York Times, The Wall Street Journal, and The Nation". Thesis, Stockholms universitet, Institutionen för ekonomisk historia och internationella relationer, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-188056.

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Climate change has become one of the most prominent topics in the media as a reflection of today’s political climate. But despite the multiple reports detailing consequences and causes, people still remain split on whether or not human beings contribute to climate change. The United States has some of the most notable media platforms and public perception relies heavily on how these news outlets choose to frame climate change. Therefore, this essay will investigate the extent to which The New York Times, The Wall Street Journal, and The Nation acknowledge the extent to which human beings contribute to climate change. The investigation will be conducted through the theory of the propaganda model which will be linked to two key approaches: newspaper ideology and critiques of capitalism. Based on these aspects, the research essay shows how newspaper ideology influences the way newspapers acknowledge or disregard climate change as a human contribution.

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Bharthapudi, Kiran K. "SAVE `US' AND LET `THEM' DIE: CRITICAL DISCOURSE ANALYSIS OF HOW NEW YORK TIMES SOLD U.S. POLICIES TOWARD RWANDAN GENOCIDE AND KOSOVO CRISIS". OpenSIUC, 2012. https://opensiuc.lib.siu.edu/dissertations/618.

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My critical discourse analysis (CDA) of the New York Times' front-page and editorial articles, within the framework of Herman and Chomsky's (1988) propaganda model, shows that the newspaper constructed the intervention in Rwanda as suicidal for the United States and beyond the capacity of the international community. On the other hand, U.S. and NATO intervention and military airstrikes against Serbia were represented as surgical and the only options available to save ethnic Albanian lives in Kosovo. My analysis finds that the New York Times' constructions of the two conflicts, conflict actors and victims of the conflicts heavily favored the official U.S. policy of nonintervention in Rwanda and intervention in Kosovo. In particular, the analysis of the Kosovo conflict discourse in the New York Times found strong support for the dichotomization hypothesis of the propaganda model. I further analyzed U.S. policy papers or the official propaganda discourses alongside news media discourses, and also reviewed my CDA findings alongside key historical episodes related to the two conflicts. My analysis shows, while the New York Times showcased and regurgitated arguments that were in favor of U.S. policy of intervention in Kosovo and nonintervention in Rwanda, the newspaper--deliberately or otherwise--omitted and distorted key details that could potentially and fundamentally reshape perceptions of the need or lack of need for U.S. interventions in each of the two conflicts. Lastly, my analysis finds that there was high degree of similarity between the official propaganda discourses and the discourses in the New York Times.

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16

Kelvin, William. "A Mixed-Methods Content Analysis Case Study of Frames and Ideologies in Mainstream Environmental News". Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1574180978267725.

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17

Scott, David. "Tjänar amerikansk media utrikespolitiska maktintressen? : En granskning av två amerikanska tidningars rapportering av statskuppen i Honduras sommaren 2009". Thesis, Karlstad University, Faculty of Social and Life Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5815.

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Abstract

Essay in Political Science, D-level, spring 2010. “Do the American mass media serve foreign policy interests? – A scrutiny of two American newspapers’ coverage of the coup d’état in Honduras in the summer of 2009”, Author: David Scott. Tutor: Anders Broman

The bias of the American mass media has been widely discussed among scholars. Not only has this phenomenon caught the attention of political scientists, but also academics from other scientific fields. Two of the most known researchers of the American media are the linguist Noam Chomsky and the professor of Finance Edward Herman. They apply, on the American media, a so called “propaganda model” which claims that the media will serve the interests of the domestic power elites. One of the interests that the media try to satisfy is the foreign policy goals of the American state, which is to vilify enemy states and idealize client states. This thesis is applied on the American media coverage of the coup d’état that resulted in the ousting of leftist President Manuel Zelaya from the presidency in Honduras in 2009. In this case the model predicts that Zelaya will be vilified as an enemy and that the cause of the coup will be portrayed as legitimate. The essay studies, in the newspapers New York Times and Wall Street Journal, the portraiture of three aspects of the coup: the cause of the coup, the role of the military and the victims of violence and, finally, Zelaya as a president and the support to versus the resistance against his presidency. Through a textual analysis of the material, the essay concludes that there is a bias and that this means that the propaganda model can be verified. The bias consists of that the papers tend to legitimize the clients (the perpetrators of the coup) by portraying Zelaya as violator of the Honduran constitution and as a radical leftist aligned with Venezuela’s president Hugo Chávez. The legitimization goes further through the toning down of the military’s role in the use of violence against demonstrators. Although this is the bias, it must be stressed that it is subtle and has been detected through an extensive interpretation of the material.

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BAUDEL, Ricardo Macedo. "Modelo de decisão multicritério para seleção de plano de mídia para campanhas publicitárias de vestibulares". Universidade Federal de Pernambuco, 2008. https://repositorio.ufpe.br/handle/123456789/5317.

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Semestralmente, notadamente nos meses de junho e dezembro, diversas instituições privadas de ensino superior (IPES) se deparam com um problema recorrente. Nesses períodos, elas abrem inscrições para processos vestibulares, nos quais selecionam os seus futuros alunos. Cada processo vestibular demanda uma campanha publicitária para divulgá-lo. Para executar essas campanhas, as IPES buscam contratar agências de publicidade, que elaboram, entre outros artefatos, planos de mídia que são apresentados aos decisores, que por sua vez buscam selecionar o plano que se mostra mais adequado. Essa escolha é feita pelos decisores das IPES. A construção desses planos de mídia é baseada em diversos critérios, que nem sempre são apresentados de forma clara pelas agências nem percebidos diretamente pelos decisores. Em muitos casos, mesmo tendo sido apresentados os critérios que basearam a construção daqueles planos, não fica claro o relacionamento que existe entre esses critérios, nem a importância relativa que cada critério possui naquele plano específico. Por envolver recursos financeiros, a seleção do plano de mídia mais adequado, ou seja, aquele que dentre os oferecidos é considerado o primeiro colocado de um ranking estabelecido com base em determinados critérios a partir dos quais todos os planos são avaliados, deveria resultar em uma alocação eficiente desses recursos. A elaboração desse ranking, com a posterior seleção do primeiro colocado, é uma tarefa complexa, que pode ser tratada como um problema multicritério, uma vez que há diversos critérios envolvidos, e diversas soluções possíveis. Em vista do exposto, nesta dissertação é apresentado um modelo de decisão baseado em uma abordagem multicritério através do uso do método PROMETHEE II, cuja finalidade é auxiliar o decisor na busca pela solução do problema apresentado. Após a apresentação do modelo, é feito um estudo de caso e são apresentadas conclusões acerca do trabalho realizado

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Pizzinatto, Nadia Kassouf. "Modelo do processo decisório: do planejamento de marketing ao planejamento de mídia". reponame:Repositório Institucional do FGV, 1992. http://hdl.handle.net/10438/4424.

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Trata do Processo Decisório desenvolvido por todos aqueles que se envolvem no Planejamento de Marketing, como ponto de partida para se chegar ao Plano de Mídia. Aborda as variáveis inseridas no processo e a metodologia utilizada, tanto pelos profissionais bibliográfica. Formula, por fim, orientação com base heurística, um modelo normativo prescritivo do processo decisão que, partindo do Planejamento de Marketing, leva ao Planejamento de Mídia.

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Prudencio, Fernando Munhoz. "O modelo de negócio das agências de publicidade e propaganda na era digital : um estudo exploratório no contexto paulista. /". Bauru, 2018. http://hdl.handle.net/11449/153898.

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Orientador: Francisco Rofsen Belda
Banca: Celia Maria Retz Godoy dos Santos
Banca: Edmundo Brandão Dantas
Resumo: Nas últimas décadas, tecnologias de informação e comunicação relacionadas às mídias digitais geraram impactos nos produtos e processos da comunicação social, em todos os aspectos da comunicação, transformando o modelo de negócio das agências de publicidade e propaganda. Essas mudanças envolvem, por exemplo, a remuneração das agências pela criação de peças publicitárias, pela intermediação de contratos para difusão de campanhas em veículos de mídia e pela formulação de estratégias de mercado, entre outras modalidades de geração de receitas e modos de mensuração dos resultados desses investimentos. Este estudo partiu de uma observação sobre a evolução do modelo de negócio das agências no mercado publicitário ao longo do século 20 e contextualizou alterações verificadas recentemente nesse cenário a partir do advento dos meios digitais. Para isso, foi realizada uma pesquisa empírica, com a aplicação de um questionário, respondido por 62 representantes de agências no estado de São Paulo, com o objetivo de situar e mapear tendências em relação a suas práticas de negócio e avaliar como e até que ponto novos produtos e processos de mídia digital têm sido incorporados a suas ofertas e demandas comunicacionais. As informações obtidas apontaram resultados expressivos sobre quais serviços digitais estão sendo mais utilizados ou até mesmo terceirizados nas agências, quais são as principais mídias utilizadas, o perfil das agências mais pessimistas ou otimistas frente ao cenário digital, as... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: In the last decades, information and communication technologies related to digital media have generated impacts on the products and processes of communication in all forms of communication, transforming the business model of advertising agency. These evaluations involve, for example, the management of actions by the creation of advertising, the intermediation of contracts for the diffusion of campaigns in media and the formulation of market strategies, among other forms of revenue generation and measurement investments. This study started from a session on the evolution of the long-term media business model for the 20th century and contextualized the perspectives in the modern setting from the advent of digital media. For that, an empirical research was carried out with the application of a questionnaire answered by 62 representatives of companies in the state of São Paulo, with the aim of situating a mapping of trends in their business practices and evaluating how and to what extent the products and Digital media processes have been incorporated into their communications offerings and demands. The information obtained showed significant results on which digital services are being used or even outsourced in the agencies, which are the main media used, the profile of the most pessimistic or optimistic agencies facing the digital, operational and business modeling deficiencies and possible market solutions in order for the business to continue to have value for the market.
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Pereira, Wagner Pinheiro. "O império das imagens de Hitler: o projeto de expansão internacional do modelo de cinema nazi-fascista na Europa e na América Latina (1933-1955)". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/8/8138/tde-29092008-172531/.

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O propósito principal desta tese de doutorado é desenvolver um estudo de histórias conectadas sobre a expansão internacional do modelo de cinema nazista na Europa e na América Latina, durante as décadas de 1930 e 1950. A influência da Alemanha nazista sobre as indústrias de cinema e as produções cinematográficas da Itália fascista, de Portugal salazarista, da Espanha franquista, do Brasil varguista e da Argentina peronista, representou a tentativa de Berlim tornar-se a Nova Hollywood Mundial e teve importantes implicações políticas, culturais e econômicas em todos esses regimes políticos de massas, que nos propomos analisar. A tese analisa também três instituições político-culturais privilegiadas do III Reich: 1) O Ministério Nacional para Esclarecimento Público e Propaganda (Reichsministerium für Volksaufklärung und Propaganda - RMVP), através do qual o ministro da propaganda nazista, Dr. Joseph Goebbels, empenhou-se na conquista do controle total dos meios de comunicação de massa, na reestruturação forçada das indústrias cinematográficas e na padronização das sessões de cinema, impondo uma produção obrigatória, planejada para aumentar o potencial propagandístico do cinema; 2) A Câmara Internacional de Cinema (Internationale Filmkammer IFK), uma organização internacional de representantes da indústria cinematografia de vinte e duas nações, fundada em 1935 para estabelecer o controle hegemônico da Alemanha nazista sobre um espaço europeu econômico e cultural integrado, que pudesse rivalizar com os modelos de cinema dos Estados Unidos da América e da União Soviética e; 3) A Hispano-Film-Produktion (HFP), através da qual o cinema nazista tentou conquistar os mercados hispânicos (Espanha e América Latina). Em termos gerais, a análise das políticas governamentais, dos principais temas políticos apresentados nos filmes, da influência da censura e de outros aspectos relacionados à produção cinematográfica, tais como legislação, políticas de crédito e sistemas de co-produções entre esses regimes políticos de massas, pretende mostrar como o cinema mundial foi influenciado e controlado pela Alemanha nazista, mas apresentou especificidades que procuramos mostrar neste trabalho.
The main purpose of this PhD Thesis is to develop a connected histories study on the international expansion of Nazi Cinemas model in Europe and Latin America, during the 1930s and 1950s. The Nazi Germanys influence over the film industries and cinematographs productions of Mussolinis Italy, Salazars Portugal, Francos Spain, Vargas Brazil, and Perons Argentine, represented the Berlins ruthless attempts at becoming the New World-Wide Hollywood, and also had important political, cultural and economical implications in all these mass political regimes, that we proposed to analyze. The thesis also analyzes three privileged political-cultural institutions of the III Reich: 1) The Reich Ministry for Popular Enlightenment and Propaganda (Reichsministerium für Volksaufklärung und Propaganda - RMVP), through which the Nazi propaganda minister, Dr. Joseph Goebbels, sought to achieve total control of the mass media communications, forced restructuring of national film industries, and standardized film screening by imposing a compulsory production, designed to enhance films propagandistic potential; 2) The International Film Chamber (Internationale Filmkammer IFK), a international organization of national film industry representatives from twenty-two nations, founded in 1935 to establish a Nazi Germany hegemonic control over an integrated European economic and cultural space that could rival the United States of America and the Soviet Union cinemas models, and; 3) The Hispano-Film-Produktion (HFP), through which Nazi cinema tried to conquer Spanish markets (Spain and Latin America). In general terms, the analysis of the governmental policies, the main politics themes presented on the films, the influence of censorship, and others aspects related to the cinematograph productions, such as legislation, credit policies, and co-productions system between these mass political regimes, present how the world cinema was influenced and controlled by Nazi Germany, but presented specificities that we intend to point out in these PhD thesis.

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Barbat, Victor. "Roman Karmen, la vulgate soviétique de l'histoire : stratégies et modes opératoires d'un documentariste au XXème siècle". Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01H047.

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A travers l’étude de l’œuvre du cinéaste Roman Karmen, nous souhaitons reconstituer un patrimoine et tenter d’en définir les enjeux autour de questions historiographiques. En effet, les images de l’opérateur soviétique n’ont pas seulement marqué l’histoire du XXème, elles ont en partie contribué à la construire en un objet unique. Les propriétés métonymiques de l’image (photographies et prises de vues) ont bouleversé notre perception en même temps qu’elles ont participé à la construction d’un récit historique général d’un nouvel ordre. Il s’agit d’un récit visuel complexe où se mêlent prises de vues sur le vif et mises en scène, motifs et emblèmes, personnages principaux, personnages secondaires et masses anonymes. Disséminées, ces prises de vues constituent le principal réservoir d’images dites d’archives dont se servent régulièrement les documentaristes contemporains pour faire « témoigner l’Histoire ». Retracer le parcours de Karmen permet de revenir aux sources de ces images, de comprendre leurs enjeux, leurs contextes de production et leurs rapports au sein d’une œuvre dont le récit se confond avec l’Histoire. Nous faisons ici l’hypothèse que ce récit constitué de prises de vues, d’actualités et de films documentaires est à l’origine « d’une vulgate soviétique de l’Histoire »
With the study of Roman Karmen’s cinematographic work, we want to retrace a heritage and to identify its implications through an historiographical approach. Not only did the Soviet filmmaker’s images go down in history but they also contributed to shape the twentieth century into a single object. Indeed, the metonymic properties of Karmen’s shootings (cinematographic photography and live action) upset our perception and contributed to build an historical account that sustains a new order. It is a complex visual narrative bringing together live action and staging, subjects and emblems, main characters, secondary characters and anonymous masses. Disseminated, Roman Karmen’s work is the main reservoir of “archival images” often used by contemporary documentary filmmakers as a mean to present “first-hand History”. Following Roman Karmen’s artistic itinerary allows us to gain a better understanding of these images: their initial purposes, their making process, and their relationships in a work within which story merges with History. We assume that this narrative consisting of pictures, cinematic newsreels, and documentary films shaped the “Soviet vulgate of history”

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Moura, Talita Gonçalves de. "Uma proposta de análise linguística para o ensino do uso verbal nos gêneros publicidade e propaganda". Universidade Federal de Juiz de Fora (UFJF), 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/5767.

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Não obstante o ensino da gramática normativa perfazer, há tempos, uma trajetória marcada por extensos conteúdos nos currículos escolares, somando-se a um sem-fim de regras e exceções para que se formem indivíduos hipotética e potencialmente aptos como usuários da língua, abre-se a discussão atual do que tem sido feito, de que forma e quais resultados têm alcançado êxito, a fim de buscar o efetivo aprendizado de conhecimentos linguísticos sobre o português por parte dos alunos, levando-se em consideração a perspectiva da análise linguística (MENDONÇA, 2006). Nesse sentido, adotou-se, nessa pesquisa, fundamentada nos parâmetros epistemológicos da pesquisa-ação (MORIN, 2004) e realizada no âmbito do mestrado profissional em Letras, a perspectiva de ensino de gramática baseada nos estudos de Mendonça (2006) e de Bezerra & Reinaldo (2013), em que o ensino dos aspectos linguísticos deve ser aplicado ao uso. A fim de que isso ocorra, propõe-se a relação entre o ensino dos gêneros textuais e a análise linguística. Para tanto, a presente pesquisa investigou o ensino dos modos e tempos verbais nos livros didáticos de língua portuguesa do ensino fundamental II, aprovados pelo PNLD de 2010 e de 2014. Assim, analisou-se se o ensino dos tempos e modos verbais pauta-se, de fato, por uma abordagem mais recente da aplicação do uso, baseado principalmente nos gêneros textuais; afinal, nos comunicamos por meio dos gêneros (BAKHTIN, 2000). Constatada a desconexão entre o ensino dos verbos e sua proeminência nos gêneros textuais, propôs-se a aplicação, com base no uso verbal nos gêneros publicidade e propaganda, a duas turmas de alunos do 8º ano do ensino fundamental II. Dessa forma, os verbos foram explorados sob a perspectiva discursiva nos gêneros publicidade e propaganda, tanto no que tange à compreensão quanto no que diz respeito à produção, com a finalidade de ressaltar os usos verbais nesses gêneros, os quais instanciam atos diretivos de fala (AUSTIN, 1990). Para isso, foi proposta mudança de paradigma para a análise desses itens linguísticos, alterando-se o foco de um ensino normativo para um ensino baseado no uso real das formas verbais, associando-as ao objetivo comunicativo dos gêneros/tipos textuais da publicidade e propaganda. Os resultados obtidos por meio da aplicação mostraram que o uso da análise linguística, associado à produção dos gêneros com ênfase no uso verbal promoveu o aprendizado significativo dos discentes, fazendo-os agir como protagonistas e agentes modificadores da realidade.
Notwithstanding the normative grammar teaching has been performing, for long a journey characterized by a comprehensive content in the school curriculum, along with an endless number of rules and exceptions, aiming to educate individuals enabling them to be potentially and hypothetically language users, we start a current debate about what has been done, how and which are the successful outcomes, in order to seek for an effective learning of linguistic knowledge about Portuguese by students, taking into consideration the perspective of linguistic analysis (MENDONÇA, 2006). In this regard, it was adopted in this research, based on the epistemological parameters of the research-action (MORIN, 2004) and carried out in the scope of the professional master in Letters, the grammar teaching perspective based on the studies of Mendonça (2006) and Bezerra & Reinaldo (2013), which states that the linguistic aspects taught must be linked to their use. We suggest a correlation between the textual genres and the linguistic analysis to enable this mentioned connection. For this purpose, the current research investigated the teaching of the verb tense and mode in Portuguese language text books of Elementary School II endorsed by PNLD in 2010 and in 2014.Thus it was analyzed the teaching of verb tense and mode, and we realized that indeed, it pursued a modern approach, mainly founded on textual genres; once we communicate by them (BAKHTIN, 2000). Once it is detected the disconnection between the way verbs are taught and its prominence on textual genres, it is requested the application of verbs relying on the verb use on publicity and advertisement, in two students groups of the 8th year of elementary School II. With that in mind, the verbs were worked on the discursive perspective in the genres publicity and advertisement, concerning the understanding of verbs and the act of producing them, aiming to highlight the verbal use in these genres, which instantiate guiding speech acts (AUSTIN, 1990). In order to achieve that, it was suggested a paradigm shift to analyze these linguistic items, altering the focus from a normative education to the one grounded on the use of real verb tenses, associating them with the communicative goal of the textual genres/types of publicity and advertisement. The results obtained by means of application has shown that the use of linguistic analysis, combined with the genres production, emphasizing the verbal use, has promoted a meaningful learning performance presented by students, leading them to act as protagonists and change agents of the reality.

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Pizzutiello, Andrea Nora. "Documentários-propaganda das ditaduras militares do Brasil (1964-1985) e da Argentina (1976-1983): uma comparação enunciativo discursiva". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/8/8145/tde-26062017-114942/.

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Neste trabalho comparamos dois documentários-propaganda das ditaduras do Brasil (1964-1985) e da Argentina (1976-1983). Nossa pesquisa busca desenvolver uma análise enunciativo discursiva dos dois documentários que permita estabelecer relações com aspectos das suas condições de produção e com as características do enunciador e do co-enunciador. Trata-se dos filmes, Brasil de Ontem, Hoje e Amanhã, exibido em 1975 no programa Amaral Netto, o Repórter da Rede Globo e Ganamos la Paz, exibido em 1977 no canal 7 da televisão argentina. Os dois filmes expõem a versão dos governos militares da situação política e social daqueles anos, justificando a necessidade de intervenção das forças armadas, que se apresentam como a única instituição capaz de conter o avance de um mesmo inimigo: o comunismo. A noção de condições de produção mostrou-se especialmente produtiva porque nos permitiu indagar o âmbito institucional dos dois países e a circulação de superfícies discursivas produzidas a partir de uma mesma doutrina na qual ambos os regimes se fundamentaram: a de Guerra Revolucionária francesa. O estudo do funcionamento e da modalidade de representação expositiva do gênero documentário (Nichols, 1997), as categorias de discurso constituinte (Maingueneau, 2008) e de heterogeneidade discursiva (Authier Revouz, [1982] 2011) foram fundamentais em nossa análise. Dessa forma, pudemos estabelecer não apenas relações interdiscursivas, mas também entre os diferentes lugares de dizer que o enunciador ocupa, a representação do inimigo e a interlocução representada nos dois filmes.
In this study we compare two propagandistic documentary films of the Brazilian (1964-1985) and Argentinean (1976-1983) dictatorships. Our research aims at carrying out a discourse and enunciation analysis in order to relate some aspects of their production conditions with the enunciator´s and co-enunciator´s characteristics. The films under study were Brasil de Ontem, Hoje e Amanhã, exhibited in 1975 on Rede Globo´s Amaral Netto, o Repórter show, and Ganamos la Paz, exhibited in 1977 on channel 7 in Argentina. Both films exposed the military government version of the political and social situation in those years, justifying the intervention of the armed forces which introduce themselves as being the sole institution capable of hindering the progress of the same enemy: communism. The production condition notion has proved to be productive since it allowed us to get into the institutional framework of both countries and into the circulation of discursive surfaces produced based on the same doctrine to which both governments adhere, namely the French Revolutionary War. The study of the functioning and representation mode of the documentary genre (Nichols, 1997), the constitutive discourse categories (Maingueneau, 2008), and the discursive heterogeneity (Authier Revouz, [1982] 2011) were of the utmost importance in our analysis. Therefore we were able to assess not only interdiscursive relations, but also the place of speech the enunciator occupies, the representation of the enemy and the interlocution represented in both films.

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25

Freddo, Francine. "Utilização de redes de Petri colorida e temporizada para a modelagem computacional e simulação de uma solução de integração voltada à área de publicidade e propaganda". reponame:Repositório Institucional da UNIJUI, 2017. http://bibliodigital.unijui.edu.br:8080/xmlui/handle/123456789/4683.

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Com o avanço tecnológico, as empresas que possuem aplicações para gerenciar seus processos de negócios necessitam, normalmente, trocar informações entre seus diferentes tipos de sistemas. Muitas vezes estas aplicações foram adquiridas por diferentes fornecedores em diferentes épocas, ocasionando dificuldades para trabalharem de forma única e sincronizada. Neste contexto, surge a área de Integração de Aplicações Empresariais que visa proporcionar metodologias, técnicas e ferramentas para a concepção e a implementação de soluções de integração. Para tanto, quando há uma grande demanda de recursos computacionais, esta solução pode apresentar problemas, sendo o mais comum o acúmulo de mensagens, o que ocasiona gargalos de desempenho. Para a elaboração de uma solução de integração algumas fases precisam ser seguidas: levantamentos de requisitos, análise, projeto, implementação e testes. Atualmente, os gargalos de performance são encontrados após a implementação e teste do sistema. Entretanto, isso demanda tempo e custo. Esta pesquisa propõe a análise do comportamento e identificação de possíveis gargalos de desempenho da solução de integração, com base na identificação do tempo de permanência das mensagens no sistema e no acúmulo de mensagens nas filas (slots) considerando diferentes prioridades de processamento, ainda na fase de projeto. Para isso desenvolveu-se um modelo formal de simulação a partir de um modelo conceitual usando Redes de Petri Colorida e Temporizada. A solução de integração analisada insere-se na área de publicidade e propaganda e foi desenvolvida pela tecnologia de integração Guaraná. O modelo proposto será validado por meio de técnicas formais de verificação presentes na literatura.
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Mousa, Jenny. "Det dolda ansiktet : En studie av kvinnans roll i IS tidskrifter Dabiq och Rumiyah". Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41122.

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Syftet med denna studie är att undersöka hur kvinnans roll framställs inom Islamiska statens tidskrifter, Dabiq och Rumiyah. Studien är grundad på en textanalytisk undersökningsmetod med IS texter i fokus. Frågeställningarna som berörts i denna studie är följande:  Hur framställs kvinnans roll inom IS? Vilka argument använder IS?  Vilka källor refererar IS till? I studiens analys framkommer en ambivalent syn på kvinnans roll, det vill säga även om IS avvisar kvinnor från att delta i strid medger de att kvinnorna är grunden till deras stora framgång i jihad. Männen inom IS styr vad som är gångbart sensationellt i kvinnans roller vilket resulterar i ett patriarkaliskt maktperspektiv som cementerar hur kvinnor och män ska vara. Kvinnans roller utökar IS globala utsträckning med hjälp av producering, propaganda samt rekrytering för att stärka IS nätverk av kvinnor och medverkar till IS överlevnad.

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Paullier, Pablo Armanino. "Estudo da evolução histórica e das visões do modelo das cinco forças de Porter: uma aplicação à indústria da publicidade". reponame:Repositório Institucional do FGV, 2005. http://hdl.handle.net/10438/2320.

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O trabalho apresenta um estudo sobre o modelo de Análise Estrutural de Indústrias, chamado de Cinco Forças, de Michael E. Porter. É feita uma análise histórica da evolução do pensamento estratégico e da pesquisa econômica que levaram, em 1980, ao aparecimento do modelo das Cinco Forças, como base para pesquisar depois as visões de diversos pesquisadores sobre o modelo, ampliando assim a visão básica de Porter. Esta pesquisa, ao mesmo tempo que amplia o horizonte de entendimento do modelo original, aprofunda, em alguns aspectos, a fundamentação do mesmo. Como parte deste aprofundamento o trabalho estuda a Teoria dos Complementadores, tida aqui como um aperfeiçoamento do modelo básico que pode ser aplicado na Análise Estrutural das Indústrias melhorando o entendimento das forças que atuam sobre as mesmas. Como aplicação prática deste modelo, é feita uma Análise Estrutural da Indústria da Publicidade. Esta indústria está passando por uma demorada fase de transformação, com muitas agências novas, outras desaparecendo, algumas sendo compradas por novos concorrentes vindos do estrangeiro e outras se fundindo. Adicionalmente notam-se fortes tensões no relacionamento entre as agências e seus clientes nas negociações de preços e de formas de remuneração, assim como mudanças no relacionamento das agências com a mídia. A análise mostra como estão agindo as forças externas descritas pelo modelo ampliado, explicando assim as mudanças em pauta de forma sistemática, ajudando a prever algumas tendências futuras pela análise da evolução das forças. O trabalho serve de base para futuras pesquisas de estudiosos, especialmente das formas de relacionamento na indústria da publicidade, que tem sido pouco explorada pelos meios acadêmicos. Espera-se que o trabalho sirva também como base prática para uma análise estratégica, e decisões de estratégia empresarial, no ambiente das agências de publicidade, indústria esta que necessita de orientação num momento crítico de transformações.
This work presents a study on the model of Structural Analysis of Industries, also called the Five Forces framework, of Michael E. Porter. A historical analysis is made of the evolution of the strategic thinking and of the economical research that, in 1980, resulted in the emergence of Five Forces framework. This is used as a basis for a survey of the different lines of thought on the framework by different scholars, this way widening Porter’s original reach. At the same time this research improves the understanding of the original framework, and deepens, in some aspects, its fundamental assumptions. This work studies the Theory of Complements, or Complementors, as an improvement of the basic framework that can be applied to the Structural Analysis of Industries, improving the understanding of the forces that act on those. As a practical application of this model, a Structural Analysis of the Advertising Industry is made. This industry is going through a slow transformation phase, with many new advertising agencies, some others going out of business, some being bought by foreign competitors, and others merging to form bigger firms. Strong tensions are also noticed in the relationship between the agencies and their clients in price negotiations and compensation methods, as well as changes in the agencies in the relationship of the agencies with the media. The analysis reveals how the external forces are acting, as described by the enlarged framework, helps to explain the changes in a systematic way, and collaborates in the detection of some future tendencies through the analysis of the forces. This work serves as a basis for future academic research, especially on the relationship models adopted in the advertising industry, which has been a theme little explored by the academy. It is expected that this work also serves as a practical base for strategic analysis, and decisions of business strategy, in the advertising and related industries, which are in critical need of orientation in these times of transformation.

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Gomes, Karla Suguiyama Okada. "Seleção de anúncios para veiculação durante a exibição de vídeos na Web". Universidade Federal do Amazonas, 2010. http://tede.ufam.edu.br/handle/tede/2915.

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The Internet has become one of the major media outlets for advertising markets, by exposing its products and services to large audiences at relatively low cost. The main approach of Web advertising is the search advertising whereby ads are selected based on the keywords extracted from the user s search queries submitted to search engines and are matched against keywords associated with ads provided by advertisers, known as a non-intrusive technique called keyword-targeted advertising. The success of keyword-targeted advertising has motivated information gatekeepers to disseminate their ad services over different contexts, such as, content pages and pages of services, leading to the emergence of content-targeted advertising which refers to the issue of matching ads to a web page which is browsed. The impact of advertising on the Web is even greater if we consider the significant increase of their audience, resulting from the proliferation of the material generated by the users in the so-called Web 2.0, specially with the spread of blogs, social networking sites and wikis. Many websites have been highlighted in this context, achieving great popularity and becoming promising sources for advertising, for instance, the video sharing websites, where users can share digital media. In this research, we were trying to investigate alternatives for advertisement selection that would run during the display of on-line videos. In order to avoid the high cost of image processing, we were aiming to explore textual metadata related to videos stored on video sharing websites, through a preliminary study on the usefulness of metadata as a source of information used in the selection of on-line advertisement. While maintaining a video collection and a real ad collection, video metadata was used in experiments with two ad ranking methods: the vector and the vector with the implementation of a block importance model which is based on statistical data and gives a weight to each metadata to estimate the importance of the information carried. In order to evaluate the output of the studied advertisement selection systems, a reference collection containing 81 videos was created. These videos were carefully analyzed in order to determine which products and/or services they could potentially advertise. Based on the information gathered, advertisements were manually picked and thus potentially considered either relevant or irrelevant for their appropriate video contained in the collection. The experimental results obtained showed that the metadata which rather describes video content information, such as its description, potentially offered a greater contribution to the selection of advertisement to be shown during its display. It could also be seen that the application of weights that worked according to the studied block importance model, provided gains of approximately 7% over the vector method that did not use the weights application model. This aspect must be considered important due to the possibility of increasing the profitability of the advertisement selection systems, and given the negative impact of non-relevant advertisement based on credibility and brand of advertisers.
O mercado de publicidade tem encontrado na Web uma das principais mídias para exposição de seus produtos e serviços para um público abrangente a custos relativamente baixos. A principal abordagem de publicidade na Web é a propaganda de busca cujos anúncios são selecionados com base nos termos de consultas feitas por usuários em máquinas de busca e são exibidos junto com as suas respostas, uma técnica não intrusiva conhecida como keyword-targeted advertising (propaganda direcionada baseada em palavra-chave). O sucesso deste formato de publicidade, motivou grandes mediadores de informação a disseminá-lo em vários outros contextos, tais como páginas de conteúdo e páginas de serviços, levando ao surgimento da content-targeted advertising (propaganda direcionada baseada em conteúdo). O impacto da publicidade na Web é ainda maior se considerarmos o aumento expressivo de sua audiência, resultante da proliferação de material gerado pelos próprios usuários finais na chamada Web 2.0, tais como, a disseminação de blogs, redes sociais e wikis. Muitos sites têm-se destacado nesse âmbito, atingindo uma grande popularidade e tornando-se fontes promissoras para a publicidade, entre eles, os sites de compartilhamento de vídeos, nos quais os usuários podem disponibilizar seus próprios vídeos para outros usuários. Neste trabalho procurou-se investigar alternativas para a seleção de anúncios a serem veiculados durante a exibição de vídeos postados na Web. Diferente de trabalhos anteriores, com o intuito de evitar o alto custo de processamento de imagens, buscou-se explorar metadados textuais relacionados aos vídeos disponibilizados pelos sites de compartilhamento destes, através de um estudo preliminar sobre a utilidade dos metadados como fonte de informação a ser usada na seleção de anúncios. Através de uma coleção de vídeos e uma coleção real de propagandas, os metadados dos vídeos foram utilizados em experimentos com dois métodos de ordenação de propagandas: o vetorial e o vetorial com a aplicação de um modelo de importância de blocos que baseado em dados estatísticos, atribui peso a cada metadado visando estimar a importância da informação carregada pelo mesmo. Para a avaliação dos resultados dos sistemas de seleção de propagandas estudados, foi criada uma coleção de referência contendo 81 vídeos. Cada vídeo foi assistido e analisado para a determinação de quais produtos e/ou serviços poderiam ser sugeridos durante a veiculação do mesmo. Baseadas nessas informações, foram selecionadas e associadas manualmente propagandas consideradas relevantes ou não-relevantes para cada vídeo da coleção. Os resultados experimentais obtidos revelaram que os metadados que discorrem mais sobre o conteúdo do vídeo, como a sua descrição, podem oferecer uma contribuição maior para a seleção de anúncios relevantes a serem mostrados durante à exibição do vídeo. Também pôde-se constatar que a aplicação dos pesos de acordo com o modelo de importância de blocos estudado, levou a resultados com um ganho de cerca de 7% em relação ao método vetorial sem a aplicação de pesos. Aspecto que deve ser considerado importante devido a possibilidade de um aumento da lucratividade do sistema de seleção de propagandas e devido ao impacto negativo que a veiculação de um anúncio não-relevante pode causar nos usuários.

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Bayen, Aurélie. "Politiques et modes d'appropriation de l'Internet en Chine : instrumentalisation de l'information et de la communication par le Parti au pouvoir (1994-2013)". Paris, EHESS, 2015. http://www.theses.fr/2015EHES0009.

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Les NTIC ont induit de nouveaux rapports entre le pouvoir et la société chinoise. Ils ont obligé l'Etat-parti à évoluer afin d'éviter que le réseau ne se pose en un véritable outil fédérateur de l'opposition. Ce défi posé, le PCC a fait progressivement de cette menace technologique un atout décisif dans sa pérennisation au pouvoir. En proposant une nouvelle gouvernance, où la participation des citoyens à la vie politique devient un gage de stabilité sociale, le Parti est parvenu à séduire un grand nombre de groupes sociaux présents sur la toile. Cette propagande 2. 0 s'inscrit notamment sous la forme de l'ideotainment décrit par Lagerkvist, où le contrôle de la narration évolue sur un mode plus informatif et ludique. Parallèlement, la domination étatique se trouve sans cesse renforcée par la mise en place de moyens de contrôle techniques et humains colossaux, destinés à effacer toute trace de contestation de l'agora numérique et de sa mémoire collective. Le deuxième volet de l'étude analyse les réactions des internautes dans cet espace public en ligne, où la rhétorique de leurs discours se trouve instrumentalisée en tant qu'enjeu de pouvoir vis-à-vis des dirigeants. L'analyse de la communication en ligne du Parti est la dernière piste qui s'appuie sur les théories de Lefort, au sujet de la politique d'adhésion du Peuple-un contre l'Autre. C'est par cette mue post-totalitaire, constituée au travers d'une politique de communication pragmatique et hégémoniste selon la définition gramscienne, que les élites du Parti ont maintenu leur pouvoir et ont réussi, selon la formule de Lampedusa, a tout changer pour que rien ne change
Information and communication technologies on the Internet induced a new relationship between power and society in China. They imposed the Party-State to evolve in order to prevent the network to become a real tool, able to federate the opposition. This challenge urges the Chinese Communist Party to change this technological threat into a crucial asset, to keep the country in its power. By proposing a new governance, where citizens are invited to participate in political life online, the Party got through to seduce a great number of social groups existing on the web. This 2. 0 propaganda falls within the scope of the ideotainment described by Lagerkvist, where narration control evolves on more ludic and informative modes. In the same way, state domination is continuously reinforced by colossal means of technical and human control, intended to delete any trace of contestation from digital agora and its collective memory. The second point of this study analyses internet users' reactions in the cyber public space, where appropriation modes and rhetoric are instrumented as stakes in Power towards the leaders. The political regime characterized by its online communication is based on Claude Lefort's theory, concerning adhesion politic with the Party-One against the Other. This post-totalitarian sloughing, made through a pragmatically and hegemonic communication policy according to Gramsci's definition, lets the Party's elite stay in power and have succeeded to, as Lampedusa says, make everything change to make nothing change. Annexes supply numerous practical and illustrated informations on the history and the functioning of the Internet in China

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Glomm, Anna Sandaker. "Graphic revolt! : Scandinavian artists' workshops, 1968-1975 : Røde Mor, Folkets Ateljé and GRAS". Thesis, University of St Andrews, 2012. http://hdl.handle.net/10023/3171.

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This thesis examines the relationship between the three artists' workshops Røde Mor (Red Mother), Folkets Ateljé (The People's Studio) and GRAS, who worked between 1968 and 1975 in Denmark, Sweden and Norway. Røde Mor was from the outset an articulated Communist graphic workshop loosely organised around collective exhibitions. It developed into a highly productive and professionalised group of artists that made posters by commission for political and social movements. Its artists developed a familiar and popular artistic language characterised by imaginative realism and socialist imagery. Folkets Ateljé, which has never been studied before, was a close knit underground group which created quick and immediate responses to concurrent political issues. This group was founded on the example of Atelier Populaire in France and is strongly related to its practices. Within this comparative study it is the group that comes closest to collective practises around 1968 outside Scandinavia, namely the democratic assembly. The silkscreen workshop GRAS stemmed from the idea of economic and artistic freedom, although socially motivated and politically involved, the group never implemented any doctrine for participation. The aim of this transnational study is to reveal common denominators to the three groups' poster art as it was produced in connection with a Scandinavian experience of 1968. By ‘1968' it is meant the period from the late 1960s till the end of the 1970s. It examines the socio-political conditions under which the groups flourished and shows how these groups operated in conjunction with the political environment of 1968. The thesis explores the relationship between political movements and the collective art making process as it appeared in Scandinavia. To present a comprehensible picture of the impact of 1968 on these groups, their artworks, manifestos, and activities outside of the collective space have been discussed. The argument has presented itself that even though these groups had very similar ideological stances, their posters and techniques differ. This has impacted the artists involved to different degrees, yet made it possible to express the same political goals. It is suggested to be linked with the Scandinavian social democracies and common experience of the radicalisation that took place mostly in the aftermath of 1968 proper. By comparing these three groups' it has been uncovered that even with the same socio-political circumstances and ideological stance divergent styles did develop to embrace these issue.

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DEL, MORAL ZAMUDIO YESICA ALEJANDRA. "Método de Construcción Participativa de Contenidos Visuales enfocados a proyectos sociales". Doctoral thesis, Universitat Politècnica de València, 2015. http://hdl.handle.net/10251/53028.

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[EN] The goal of this research is the elaboration of a methodological tool which can be used in social development initiatives in order to contribute to the construction of clear visual content which is direct and useful to its intended audience. It is a tool that helps to establish parameters for approaching the way those people understand and express themselves visually. This document lays out a method which comprehends communication as a process of dialogue that is linked to the culture of its interlocutors, who are involved in defining the form, format, genre and language of the messages, which aim for a solution of their real needs. The method is based upon: the approach of the Latin American School of Communication for Development, general and specific qualitative research methods, the Participatory Monitoring and Evaluation (PM&E) methods and tools developed by the United Nations for Participative Development projects, and Manuel Calvelo's Communication Model for Interlocution. The method, entitled Participative Construction of Visual Content (PCVC) is organized into six stages which imply familiarization with the target group; identification of its needs and understanding of their causes; identification of the group's general visual codes and of those relevant their specific need(s) by means of graphic exercises carried out in fieldwork; defining, devising, producing, and distributing a design object which uses the same visual-construction logic as does the recipient; and validation through involvement. These stages do not suggest a vertical, sequential process, but rather a horizontal, interconnected one.
[ES] El objetivo de esta investigación es la elaboración de un instrumento metodológico que pueda insertarse en iniciativas de desarrollo social para contribuir a la construcción de contenidos visuales claros, directos y útiles para sus destinatarios. Una herramienta que ayude a definir parámetros para acercarse a la manera en la cual el otro entiende y se expresa visualmente. Tomando como base los planteamientos de la Escuela Latinoamericana de Comunicación para el Desarrollo; métodos generales y específicos cualitativos de investigación; los métodos y herramientas elaborados por las Naciones Unidas para proyectos de Desarrollo Participativo Diagnóstico, Seguimiento y Evaluación Participativos (DSEP) y el Modelo Comunicacional de Interlocución de Manuel Calvelo, se plantea un método que entiende a la comunicación como un proceso dialógico, vinculado a la cultura de sus interlocutores, a quienes se involucra en la definición de la formulación, formato, género y lenguaje de los mensajes encaminados a la solución de sus necesidades reales. Dicho método denominado Construcción Participativa de Contenidos Visuales (CPCV) se sistematiza en seis etapas que implican familiarización con el grupo destinatario, identificación de sus necesidades y entendimiento de sus causas, identificación de códigos visuales generales de la cultura del grupo y específicos al tema de su necesidad mediante ejercicios gráficos elaborados en trabajo de campo; definición, elaboración, producción y distribución del objeto de diseño que emplea la misma lógica de construcción visual del receptor e involucramiento-validación. Estas etapas no implican un proceso vertical y secuencial sino uno horizontal e interrelacionado.
[CAT] L'objectiu d'aquesta recerca és l'elaboració d'un instrument metodològic que puga inserir-se en iniciatives de desenvolupament social per a contribuir a la construcció de continguts visuals clars, directes i útils per als seus destinataris. Una eina que ajude a definir paràmetres per a acostar-se a la manera en la qual l'altre entén i s'expressa visualment. Prenent com a base els plantejaments de l'Escola Llatinoamericana de Comunicació per al Desenvolupament; mètodes generals i específics qualitatius de recerca; els mètodes i eines elaborats per les Nacions Unides per a projectes de Desenvolupament Participatiu Diagnòstic, Seguiment i Avaluació Participatius (DSEP) i el Model Comunicacional d'Interlocució de Manuel Calvelo, es planteja un mètode que entén a la comunicació com un procés dialógic, vinculat a la cultura dels seus interlocutors, a els qui s'involucra en la definició de la formulació, format, gènere i llenguatge dels missatges encaminats a la solució de les seues necessitats reals. Aquest mètode denominat Construcció Participativa de Continguts Visuals (CPCV) se sistematitza en sis etapes que impliquen familiarització amb el grup destinatari, identificació de les seues necessitats i enteniment de les seues causes, identificació de codis visuals generals de la cultura del grup i específics al tema de la seua necessitat mitjançant exercicis gràfics elaborats en treball de camp; definició, elaboració, producció i distribució de l'objecte de disseny que empra la mateixa lògica de construcció visual del receptor i involucrament-validació. Aquestes etapes no impliquen un procés vertical i seqüencial sinó un d'horitzontal i interrelacionat.
Del Moral Zamudio, YA. (2015). Método de Construcción Participativa de Contenidos Visuales enfocados a proyectos sociales [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/53028
TESIS

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Lovaas, Scott. "Manufacturing consent in democratic South Africa: application of the propaganda model". Thesis, 2009. http://hdl.handle.net/10539/7050.

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Abstract: While the end of apartheid in South Africa brought the end of state repression and formal apartheid censorship of the press, new mechanisms have come to replace the old. Market-driven English daily newspapers continue, through a series of new filters, to limit, shape, and censor ideas for the benefit of the elite private and public sectors. The manufactured, one-dimensional, pro-market world view that results restricts both freedom and democracy. As South Africa enters its second decade of democracy, with new freedoms and civil liberties, further evaluation of this relationship between the media, the state, and the market becomes increasingly vital. The ‘Propaganda Model’ as laid out by Edward Herman and Noam Chomsky, in their book, Manufacturing Consent: The Political Economy of the Mass Media (1988, updated 2002) represents a significant analysis of media performance in a democracy. The authors question basic premises of democracy and the free press. According to Herman and Chomsky, the US media “serve, and propagandise on behalf of, the powerful societal interests that control and finance them.” This qualitative and quantitative study demonstrates that propaganda and media control continues today within South African English daily newspapers. To prove this argument, this paper examines how three South African newspapers cover forestry, terrorism, and the New African Partnership for African Development (NEPAD) over a two-year period. The quantitative study surveyed 1797 articles and examined the use of sources quoted and revealed censorship of alternative voices. The qualitative analysis examined the vested interests and various players have in a pro-market, censored representation of NEPAD, the forestry industry, and terrorism. The study revealed that capitalism and the resulting interlocking capital of board members, newspaper owners, advertisers, and the government, cause newspapers to engage in self-censorship and exclusion of threatening voices to advance the interests of the elite.

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33

Xu, Zi Hao y 許子浩. "A Study of PLA’s Ideological and Political Construction: Using the Role Model Propaganda". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/4u994v.

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碩士
國防大學政治作戰學院
政治研究所
102
The Chinese Communist Party (CCP) has always stressed the “party commands the gun” and “the party’s absolute leadership over the army” as fundamental principles. The CCP has also attached huge importance to political work by developing the armed forces, establishing the party organization, and enhancing ideological and political education in order to control the army, thus building the national defense. China’s proposal of “ideological and political construction” is the essential part of the military and political work. In particular, the military cadres’ work style and ability is the core. The thinking, politics, and “organization has become “three guarantees” of PLA political works. “Three guarantees” has currently been placed as prime position for all kinds of military work and construction. In retrospect, during the revolutionary era, the CCP employed “heroic model” to mobilize the masses and unite the people, thus achieving its political purpose. After the establishment of the PRC, the CCP has also publicized heroic models and their courageous deeds as an important means of promoting PLA “ideological and political construction.” Through education, motivation, and guidance, the CCP urged the military personnel to devote their efforts into the national defense modernization. This study aims to use language art dissemination approach to examine “military heroic models” under the leadership from Mao Zedong to Hu Jintao. It also assesses the impact and role of “model” towards thinking, politics, and organization of military ideological and political construction. In the end, it attempts to predict the likely type and publicity trend of “model” during Xi Jinping era from the previous patterns.

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34

Gladiš, Michal. "Kybernetická propaganda a jej komunikačné modely". Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-412340.

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Cyberpropaganda and its Communication Models In this thesis, communication models representing the functioning of communication in a network of social interactions are analyzed. Understanding the communication of new media can contribute to understanding the processes that take place in cyberspace. The aim of this thesis is to decipher the forms of propaganda that operate in it. This work can contribute to the understanding of several forms of current social events, such as public relations, influencing public opinion or political struggle, which have significantly moved into cyberspace. The presentation of cyberspace and new media from several perspectives, together with the complex characterization of the communication that takes place in them, creates its overall image, in which the thesis reveals possible penetrations of propaganda tendencies of targeted manipulation with its members. In this thesis, cyberpropaganda is approached from several points of view. It is about updating propaganda models from the mass media to the emergence of new forms, techniques and tools that have enabled the new media. The starting point of this research is to clarify the complexity of communication, which is not shaped exclusively by its new technical aspects, but is to some extent a continuation of its previous...

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Buttigová, Katrin. "Karikatura kontra propaganda: Napoleon Bonaparte navštěvuje nemocné morem v Jaffě aneb nové modely politických funkcí umění kolem r. 1800". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-358152.

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Egyptian campaign of 1798 led by general Bonaparte had an important impact on the European culture in the end of 18th century and begining of the 19th century. Also the campaign itself was strongly reflected in period art and print. Main goal of my diploma is to compare the visual appereance and thought of the caricature created mainly by the english authors on this matter, with official French propaganda under Napoleon which is visible in art of Antoine-Jean Gros' painting: Napoleon visiting the sick in Jaffa. In both cases these are distinctive illustrations of political function of art, which, mainly in the era of Napoleon I., gained new authenticity for the future evolution of political propaganda and caricature.

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Ježková, Klára. "Antiterorismus jako možná alternativa antikomunismu v revizi Modelu propagandy Hermana a Chomského". Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-281991.

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Diploma thesis "Antiterrorism as an Alternative of Anticommunism In the Revision of Herman and Chomsky's Propaganda Model" deals with the possibility of substitution of its fifth filter - anticommunism by another filter which is more up-to-date and universal - by antiterrorism. In its theoretical part thesis deals with the Propaganda Model. It introduces its five filters as Edward Herman and Noam Chomsky introduced them in 1988 and completes them with observations of other scholars who have dealt with the Propaganda Model. At the same time it presents Propaganda Model's critics which have been coming up since it was introduced. With regards to the fact, that the thesis suggests antiterrorism as a possible alternative to the anticommunism, it introduces a brief history of terrorism and its currently most distinct representative - the Al-Qaeda organization. Its part is also devoted to the moral panic. One of the thesis's aim is to try to discover whether the media by their way of presenting terrorism could invoke the moral panic. One of the chapters is devoted to ideology. As it aims to make the conclusion through the qualitative analysis of the Czech media in 1998 after the bombings of the embassy of the United States of America in Kenya and Tanzania and the subsequent Infinite Reach operation, period of the...

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Chen, Hsiao-Hsien y 陳曉賢. "The Study of the Gender Equality Curriculums and the Propaganda Models Established by the Counseling Division in Junior High Schools". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ker32w.

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碩士
國立臺灣師範大學
教育學系
105
Abstract The Study of the Gender Equality Curriculums and the Propaganda Models Established by the Counseling Division in Junior High Schools The study, based on a case study of Forest Junior High School （alias）, is meant for the Gender Equality Curriculums and the propaganda models established by the counseling division in Junior High Schools. The purpose of this research is to plan Gender Equality Curriculums of Counseling Activity in junior high school, and to design a role model which combines courses and propagandas for Counselors ‘Office. The research applies qualitative method, and through document analysis and semi-structured interviews, the research tempts to establish a framework of the Gender Equality Curriculum, and to develop sample patterns and check lists combining theme topics and educational propagandas. Apart from the researcher, two counselling teachers from Forest Junior High School also participate in the research. In addition, experts are invited to assist with examination and offer advice. The results of this study can be concluded as follows: 1. To ensure coherence of courses and to avoid duplication, the construction of the Gender Equity Curriculums can be proceeded by analyzing the important concepts, along with the regulations of related contents and hours. 2.The educational propagandas of gender equality of Counselors’ Office can be conducted along with the counseling activities by setting identical goals. 3.The establishment of curricula and educational propaganda check lists will help to guide teachers to self-check the status of implementation and to carry out the adjustment for courses. 4.The development process of curriculums and propagandas could serve as the model reference for other major tasks promoted by Counselors’ Office. Finally, according to the results of study, some recommendations are offered as follows. I. Recommendations for the counseling division 1. Teacher-counselors should enhance their perception of Gender Equality Education through constant reflection. 2. Curriculums of Counseling Activity should be student-centered and curriculums be shared or inherited. 3. The features of the school-based course could be further developed when curriculum framework is established. II. Recommendations for local education administration authorities 1. Execute the medium and long-term plans of gender equity education. 2. Authorize more flexibility in curriculum development at all levels in schools. 3. Establish the evaluation criteria of teachers ' in-service training. III. Recommendations for future studies 1. Develop suitable curricula and propaganda models based on school modes. 2. Gradually develop and expand other tasks which combine courses and propagandas in the counseling division of Junior High Schools. 3. Transform the ability indicator of the Gender Equality Curriculum into substantive practices in the 12-Year Basic Education. Keywords：gender equity education，Curriculums of Counseling Activity ，Curriculums framework，gender equity education propaganda，check list

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Dubé-Senécal, Vincent. "La mode française : vecteur d'influence aux États-Unis de l'après-guerre à l'orée des années 1960". Thèse, 2018. http://hdl.handle.net/1866/21729.

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Krajewska, Anna Urszula. "Bioculturalism, simulation and satire : the case of S1mOne". Thesis, 2014. http://hdl.handle.net/10500/19614.

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This study offers a close look at Andrew Niccol’s (b 1964) satirical film S1mOne from a biocultural perspective emphasising the technological simulation of a Hollywood celebrity and the farce ensuing from her creation. The film is based on Niccol’s assumption that the hypertrophied culture into which he places his cultural object will be one in which human traits of sociality will be well advanced and the highly demanding genre of satire will be entertaining, persuasive, and on occasion punitive in its ridicule of Hollywood. The study makes a contribution to the idea that a cultural object/text operates as a rapid mechanism for propagating cognition — it shows how Niccol has adapted to less than optimal conditions in his world of Hollywood — in this case he parodies the role of the director of Hollywood films in the figure of Taransky. Cognition is understood as that series of mental processes which include attention, memory, learning (from mimicry as well as other forms), problem solving, ratiocination, and making decisions. Niccol relies on his audience's embodied capacities and skills of recognition, thinking, feeling, remembering, and accounting for his message to be understood. Niccol’s technical skill in editing his narrative to emphasise the satire of the narrative of Taransky and Simone is a critical part of the film’s success. Interpersonal and social propagation of cognition is achieved through reference to other cultural artefacts recalling a variety of similar ideas used in film and other visual creations. The cultural significance of the simulacrum, Simone, is that she is a vehicle for and a form of socially propagated cognition. The powerful imagistic impression of film helps to structure internalised cognitive artefacts in the viewers who are expected to reflect on their habits of viewing and thinking. When a film, artwork, poem or novel is analysed, then such a cultural object becomes a vehicle of and for propagating cognition.
Art History, Visual Arts and Musicology
D. Litt. et Phil. (Art History)

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Tesis sobre el tema "Propaganda Model"

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