Bibliografías temáticas / Real Madrid club de futbol

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Literatura académica sobre el tema "Real Madrid club de futbol"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 1 de agosto de 2024

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Artículos de revistas sobre el tema "Real Madrid club de futbol"

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Cañibano, Leandro. "Contabilidad e intangibles: una visión actual." Contaduría Universidad de Antioquia, no. 81 (October 1, 2022): 39–60. http://dx.doi.org/10.17533/udea.rc.n81a02.

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A partir de los análisis realizados en el desarrollo de ciertos proyectos de investigación financiados por la Unión Europea, se exponen las características conceptuales más destacadas de los recursos intangibles, sus dificultades de valoración, y su reconocimiento contable como activo en los estados financieros de la empresa, con especial referencia al tratamiento del fondo de comercio, y a la amortización o deterioro de los activos de esta naturaleza, incluyéndose algunos casos de conocidas empresas como Zara-Inditex, Microsoft Skype-Linkedin, y Twitter. Adicionalmente, se presenta la importancia de los intangibles como instrumento de gestión, incluyendo un caso relativo al Real Madrid Club de Futbol
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Rieck, Julian. "Real Madrid: “Franco’s Club” or “Ambassador of Spain”?" STADION 45, no. 1 (2021): 6–31. http://dx.doi.org/10.5771/0172-4029-2021-1-6.

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Some observers consider the team to be “Franco’s club” while others consider it as an “Ambassador of Spain”. This paper argues that both attributions were closely intertwined. To demonstrate this, in the first section the analysis delves into the Spanish nation-state and describes how the centre-periphery cleavage determined Francoist nationalism. The second section then sheds light on the ways in which Real Madrid’s identity shifted between monarchist, aristocratic, bourgeois and republican throughout the first half of the 20th century and yet always remained a fundamentally Spanish one. The focus here lies on the 1950s and early 1960s, when Real Madrid became the most successful football club in the world, and one of the most respected Spanish entities abroad. Thirdly, in order to achieve a more differentiated picture of the club’s own identity and self-perception (how the club perceived itself), for one, and external perceptions of it (how the club was perceived by others) for another, four groups or places, which comprise the entity Real Madrid, are analysed in greater detail: (1) club functionaries, (2) the players, (3) club outsiders, the press and politicians in particular, and finally (4) spectators especially those who tend to assign a certain significance to the club. Particularly notable was the behaviour of the functionaries who voluntarily carried out tasks on behalf of the Spanish government. Thus, the article cautions against the widespread assumption that sport is unilaterally instrumentalised by politics and calls for always viewing the role of a football club in context of dictatorship in relation to other clubs and institutions.
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Pìlatti, Luiz Alberto, Gabrielly de Queiroz Pereira, José Roberto Herrera Cantorani, Luiz Marcelo De Lara, and Douglas Paulo Bertrand Renaux. "Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study." Retos 56 (May 1, 2024): 567–76. http://dx.doi.org/10.47197/retos.v56.102328.

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The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. Searches were conducted in the Web of Science, Science Direct, and Scopus databases in May 2023. The research portfolio included 19 articles. The analytical content analysis procedure was carried out using NVivo Pro 14 software. Applying the Blue Ocean Four Actions Framework provided insights into Real Madrid's management strategies and business success. The findings illuminate various aspects of Real Madrid's operations, encompassing website structure, values, communication strategies, management approaches, financial performance, and areas for potential enhancement. Keywords: Blue Ocean Four Actions Framework, Real Madrid club de fútebol, management strategies, soccer club management.
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Rodriguez-Pomeda, Jesus, Fernando Casani, and Maria del Mar Alonso-Almeida. "Emotions’ management within the Real Madrid football club business model." Soccer & Society 18, no. 4 (2014): 431–44. http://dx.doi.org/10.1080/14660970.2014.980736.

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Peter, Mwinwelle, Agbemehia Kwame Gabriel, and Mwinwelle Rainer. "A Stylo-Thematic Analysis of Rivalry in the Anthems of Real Madrid and FC Barcelona." Advances in Language and Literary Studies 11, no. 2 (2020): 8. http://dx.doi.org/10.7575/aiac.alls.v.11n.2p.8.

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The linguistic analysis of anthems of football clubs is a growing area of linguistic research. This paper therefore contributes significantly to literature on the linguistic analysis of anthems of football clubs by exploring the rivalry ties between Real Madrid and FC Barcelona through the prism and lens of the translated English language versions of their anthems. The study examines how stylistic devices are used to project, construct and reflect various themes in the anthems of Real Madrid and FC Barcelona towards deepening the rivalry ties between them. The study is underpinned by the linguistic and stylistic categories framework by Leech and Short (2007). The translated English versions of the anthems of Real Madrid and Barcelona are sourced from the official websites of the clubs. The findings of the study show that stylistic devices such as repetition, co-referencing, metaphors, personification, and parallelism are aesthetically used in the anthems to project the themes of identity, solidarity, resilience and praises in order to further deepen the rivalry ties between Real Madrid and FC Barcelona especially during El Clásicos. The theme of solidarity is dominantly projected stylistically to present FC Barcelona as a club that calls for internal solidarity in order to champion its Catalonian ideologies while Real Madrid is projected as a club that seeks to establish external solidarity through canvasing for a worldwide fun base. The findings of the study would help fans and players of the two clubs and all lovers of football to better appreciate the content of the lyrics in the anthems. The study concludes that, the rivalry between Real Madrid and FC Barcelona is not only sourced from political and historical antecedents but can equally be sourced from anthems of the clubs since these anthems encode the ideologies of the clubs.
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Hernández Rubio, Julio, and José Ignacio Cabrera Lorente. "Iluminación – Estadio Santiago Bernabéu." Informes de la Construcción 10, no. 093 (2017): 49. http://dx.doi.org/10.3989/ic.1957.v10.i093.5687.

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Cuando se generalizó en el extranjero la celebración de partidos nocturnos, decidió la Junta Directiva del Real Madrid Club de Fútbol completar las instalaciones deportivas del Estadio Santiago Bernabéu con una instalación eficiente de alumbrado.
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Olabe Sánchez, Fernando. "Luces y sombras de la comunicación del Real Madrid CF. Reflexiones desde el periodismo deportivo." Signo y Pensamiento 34, no. 67 (2015): 14. http://dx.doi.org/10.11144/javeriana.syp34-67.lscr.

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<p>La influencia en el entorno, las exigencias financieras y una concepción global de la gestión empresarial han originado un cambio en el modelo comunicativo del Real Madrid CF, en lo tocante a su relación con sus stakeholders y en especial con los periodistas deportivos. Se aplicó una metodología cualitativa, una revisión bibliográfica y de información secundaria de fuentes y entrevistas mediante cuestionario a periodistas que cubren la información del club.</p><p>Los resultados muestran que la gestión comunicativa del club equipara a los periodistas con otros públicos objetivos y que el Departamento de Comunicación se ha convertido en un mecanismo de control que limita el acceso a la información, fiscaliza la información dirigida a los medios y entorpece la labor de los periodistas.</p><p>En consecuencia, advertimos que las relaciones personales entre ambos actores se han deteriorado y que el comportamiento comunicativo del Club se homogeneiza con sus homólogos de otras competiciones europeas.</p>
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Baena, Verónica. "The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation." Social Responsibility Journal 14, no. 1 (2018): 61–79. http://dx.doi.org/10.1108/srj-11-2016-0205.

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Purpose This paper aims to to provide a better understanding of the effect that the corporate social responsibility (CSR) practices might have on brand love. It also analyzes the importance of making supporters be aware and involved in such initiatives. Design/methodology/approach This study focuses on the Real Madrid Foundation, which is the most followed charitable sport institution worldwide. Data have been collected through a survey that was available online from January through April 2016. Participation has been solicited among the supporters of Real Madrid on fan sites. This produced a total of 402 completed questionnaires. In addition, the Managing Director of the Real Madrid Foundation has been interviewed. Findings The CSR activities carried out by the team positively influence fan commitment toward the club. Keeping the supporters updated about such initiatives through social networks also helps to increase the bonds between the club and its followers. Moreover, the fans’ use of the club’s website and their involvement in the club’s CSR activities may have a positive impact on the love the supporters profess toward the team’s brand. This claim, however, must be treated with some caution because it has not been proved to be statistically significant. Originality/value This study suggests that developing a website is not enough to get brand love from supporters. Experiential marketing does not seem to have statistical impact on brand love either. Conversely, the CSR actions and the use of social networks to keep followers updated about the social initiatives carried out by the team do provide new opportunities to achieve an emotional attachment toward the club and therefore, positively affect brand love.
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Miñano-Espin, Javier, Luis Casáis, Carlos Lago-Peñas, and Miguel Ángel Gómez-Ruano. "High Speed Running and Sprinting Profiles of Elite Soccer Players." Journal of Human Kinetics 58, no. 1 (2017): 169–76. http://dx.doi.org/10.1515/hukin-2017-0086.

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AbstractReal Madrid was named as the best club of the 20th century by the International Federation of Football History and Statistics. The aim of this study was to compare if players from Real Madrid covered shorter distances than players from the opposing team. One hundred and forty-nine matches including league, cup and UEFA Champions League matches played by the Real Madrid were monitored during the 2001-2002 to the 2006-2007 seasons. Data from both teams (Real Madrid and the opponent) were recorded. Altogether, 2082 physical performance profiles were examined, 1052 from the Real Madrid and 1031 from the opposing team (Central Defenders (CD) = 536, External Defenders (ED) = 491, Central Midfielders (CM) = 544, External Midfielders (EM) = 233, and Forwards (F) = 278). Match performance data were collected using a computerized multiple-camera tracking system (Amisco Pro®, Nice, France). A repeated measures analysis of variance (ANOVA) was performed for distances covered at different intensities (sprinting (>24.0 km/h) and high-speed running (21.1-24.0 km/h) and the number of sprints (21.1-24.0 km/h and >24.0 km/h) during games for each player sectioned under their positional roles. Players from Real Madrid covered shorter distances in high-speed running and sprint than players from the opposing team (p < 0.01). While ED did not show differences in their physical performance, CD (p < 0.05), CM (p < 0.01), EM (p < 0.01) and F (p > 0.01) from Real Madrid covered shorter distances in high-intensity running and sprint and performed less sprints than their counterparts. Finally, no differences were found in the high-intensity running and sprint distances performed by players from Real Madrid depending on the quality of the opposition.
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Campos, Carlos. "Interview with José Ángel Sánchez Real Madrid club de fútbol's general marketing director." European Sport Management Quarterly 2, no. 3 (2002): 234–42. http://dx.doi.org/10.1080/16184740208721924.

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Tesis sobre el tema "Real Madrid club de futbol"

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Doukaga, Kassa Pachely. "Football, société et politique en Espagne : du franquisme à la transition démocratique (1939-1982)." Thesis, Tours, 2017. http://www.theses.fr/2017TOUR2013/document.

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Cette thèse analyse la fonction politique et identitaire du football en Espagne pendant le franquisme et la transition démocratique, en se focalisant particulièrement sur deux clubs : le Real Madrid et le FC Barcelone. L’un est considéré comme le meilleur ambassadeur de l’Espagne à l’étranger. L’autre, un instrument pour la mobilisation de l’opposition démocratique, et surtout un refuge pour les revendications de types identitaires à cette époque. Réaliser une étude sur le football peut sembler a priori ne pas s’inscrire dans une démarche scientifique. Pourtant, au-delà du sport et du divertissement, le football est un fait social, dont l’analyse est essentielle à la compréhension des sociétés contemporaines. Il mérite de ce fait une attention particulière, notamment lorsque l’on s’intéresse à l’histoire de l’Espagne, laquelle est extrêmement révélatrice des enjeux socioculturels et politiques que revêt le football dans ce pays<br>This thesis analyzes the political and social function of football in Francoist Spain and during the democratic transition, focusing particularly on two clubs: Real Madrid and FC Barcelona. One is considered the best ambassador of Spain abroad. And the other is an instrument for the mobilization of the democratic opposition, and above all a hub for ethno-social identity related claims at that time. A study about football may at first seem to not to belong within the scientific approach. Yet, beyond sport and entertainment, football is a social phenomenon, the analysis of which is essential to the understanding of contemporary societies. It deserves attention, especially when one is interested in the history of Spain, which is extremely revealing of the socio-cultural and political stakes that football has in this country
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Peixoto, Maria Inês Carvalho. "Marketing communication trends in sport organisations : case study : Futebol Clube do Porto, Sporting Clube de Portugal, Sport Lisboa e Benfica, Manchester United and Real Madrid." Master's thesis, 2016. http://hdl.handle.net/10400.14/21798.

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Marketing communication environment has changed in the last two decades, new technologies are challenging traditional media. Communication is now dominated by the internet. Sports organisations begin to understand the opportunities that arise with web 2.0 and are demonstrating great involvement on online communities, such as Facebook, Twitter, Instagram, etc. Social networking sites (SNS) have become a key platform for brands to communicate with consumers. They became the most powerful tools for brands to engage and interact with consumers to create long lasting relationships. Sports are normally characterised by a high degree of consumer commitment and the football clubs are the sports with most followers/viewers in the world. SNS give clubs the possibility to establish a more direct, a two way relationship with their fans. The emerging of new communication tools facilitate this process. Mobile marketing is one of the growing trends in sports industry and is still not explored to its full potential. Mobile devices, now-a-days, are very sophisticated and have a lot of functionalities which can come as a competitive advantage, if explored fully. For this study we used a case study strategy where we analyse five football clubs, namely Futebol Clube do Porto, Real Madrid, Manchester United, Sport Lisboa e Benfica and Sporting Clube de Portugal. We conducted a benchmark of the Facebook page, Instagram and mobile apps of these five clubs to understand how sports organisations are communicating with their fans and followers on SNS. Results show that sports brands are very active online, they try to be present in the day to day of their fans. They try to diverse the content they post and try to capture the consumers attentions. Most of the football clubs are present in all the SNS and most of them have mobile apps. Further research should investigate if the content posted online and if the mobile apps measure up to the consumers expectations.
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Pabón, Porras Juan David. "Internacionalización de la marca del Club Atlético Nacional de Colombia." Tesis, 2014. http://hdl.handle.net/10915/39351.

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El fútbol ya es algo más que una actividad deportiva. En la actualidad, es un negocio en el cual están presentes muchas partes. Barcelona, Boca Juniors, Real Madrid y Manchester United son ya marcas a nivel mundial y realizan importantes actividades comerciales. Esto les ha significado grandes beneficios económicos. Con la internacionalización de su marca, el Club Atlético Nacional de Medellín (Colombia) podría tener presencia en Latinoamérica y Estados Unidos y así tener aumento en sus ingresos y reconocimiento deportivo.
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Libros sobre el tema "Real Madrid club de futbol"

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Wang, Zengjie, and Jianlin Zhang. Huang ma jun tuan: Real Madrid Fc. Ren min ti yu chu ban she, 2003.

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Gatius, Alfredo. Barça-Real Madrid: Compitiendo por liderar el negocio del fútbol. LID, 2012.

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Candau, Julián García. Madrid-Barça, historia de un desamor. El País, 1996.

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Inc, Getty Images. Real Madrid v Barcelona, Barcelona v Real Madrid. HKliczkowski / Onlybook, S. L., 2011.

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Jim, Whiting. Real Madrid. Creative Paperbacks, 2017.

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Jim, Whiting. Real Madrid. Creative Education, 2014.

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Pereira, Luís Miguel. Biblia del Real Madrid. Prime Books, 2010.

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Torras, Carles. La historia oculta del Real Madrid contada por un culé. Temas de Hoy, 2013.

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Mendicutti, Eduardo. La Susi en el vestuario blanco. La Esfera de los Libros, 2003.

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Baños, Francisco Villacorta, Bartolomé Escandell Bonet, and Eduardo González Calleja. Historia del Real Madrid, 1902-2002: La entidad, los socios, el madridismo. Edited by Alvarez Gutiérrez Luis. Everest, 2002.

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Capítulos de libros sobre el tema "Real Madrid club de futbol"

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Yilmaz, Serhat. "CAS 2016/A/4785 Real Madrid Club de Fútbol v. FIFA, Award of 3 May 2017." In Yearbook of International Sports Arbitration. T.M.C. Asser Press, 2019. http://dx.doi.org/10.1007/15757_2019_24.

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Phillips, Jeremy. "Identical And Similar Marks, Goods And Services." In Trade Mark Law. Oxford University PressOxford, 2003. http://dx.doi.org/10.1093/oso/9780199267965.003.0010.

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Abstract This story, if a little far-fetched, illustrates some of the realities of trade in trade mark-protected goods and services. Since the Real Madrid football club is the proprietor of the word mark real madrid in respect of a range of football supporters’ accessories such as scarves, that club would naturally wish to prevent the use of that mark on the same goods as those for which it had secured registration.
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