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1

Maiorescu, Roxana D. "Personal public relations and celebrity scandals." Journal of Communication Management 21, no. 3 (2017): 254–66. http://dx.doi.org/10.1108/jcom-02-2017-0006.

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Purpose The purpose of this paper is to examine the relationship between personal public relations practices, which trigger parasocial relationships between celebrities and their followers, and initial reactions to celebrity crises. For this purpose, the study analyzed Johnny Depp’s (JD’s) communication practices over a period of 15 years and assessed online perceptions of responsibility attribution and message valence in the aftermath of JD’s 2016 divorce and accusations of domestic violence. Design/methodology/approach The study employed the case study methodology and analyzed two data sets.
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2

Ilicic, Jasmina, and Stacey M. Brennan. "Looking at you: celebrity direct eye gaze influences social media post effectiveness." European Journal of Marketing 54, no. 12 (2020): 3051–76. http://dx.doi.org/10.1108/ejm-02-2019-0171.

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Purpose The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be used as a tactic in social media posts to increase self-celebrity connection and behavioral intentions. Examining the effectiveness of a celebrity’s eye gaze is important, as celebrities regularly use social media to manage their brand image and to build a relationship with consumers. Design/methodology/approach Study 1 examines the effect of a celebrity’s eye gaze (direct vs averted) on self-celebrity connection. Stu
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3

Marie, Sarah. "Influence of Celebrity Endorsement on Public Relations Campaigns in Canada." International Journal of Communication and Public Relation 10, no. 1 (2025): 23–33. https://doi.org/10.47604/ijcpr.3196.

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Purpose: The study set out to influence of celebrity endorsement on public relations campaigns in Canada Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Studies indicate that Canadian audiences are more likely to trust brands associat
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4

Zilinsky, Jan, Cristian Vaccari, Jonathan Nagler, and Joshua A. Tucker. "Don’t Republicans Tweet Too? Using Twitter to Assess the Consequences of Political Endorsements by Celebrities." Perspectives on Politics 18, no. 1 (2019): 144–60. http://dx.doi.org/10.1017/s1537592719002603.

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Michael Jordan supposedly justified his decision to stay out of politics by noting that Republicans buy sneakers too. In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of their fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse a presidential candidate in the 2016 U.S. presidential election campaign to assess whether there is a cost—defined in terms of engagement on Twitter—for ce
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5

Lee, Hosun, Dae Ryun Chang, and Sabine Einwiller. "A study on the dynamics between the moral reasoning process and celebrity image and their impact on consumers’ support for celebrity comebacks after a transgression." Journal of Product & Brand Management 29, no. 6 (2020): 729–43. http://dx.doi.org/10.1108/jpbm-02-2019-2259.

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Purpose This study aims to examine how consumers use a moral reasoning process to defend preferred celebrity and celebrity brand images and specifically, the processes for supporting the celebrity’s comeback after a transgression. Design/methodology/approach Study 1 measures consumers’ preference for celebrities and their support for them after a transgression and tests whether the celebrity’s image moderates consumers’ preference for celebrities and their support of them to come back. Study 2 examines the effect of the specific moral reasoning processes and tests whether it leads to different
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6

Budabin, Alexandra Cosima. "Caffeinated Solutions as Neoliberal Politics: How Celebrities Create and Promote Partnerships for Peace and Development." Perspectives on Politics 18, no. 1 (2019): 60–75. http://dx.doi.org/10.1017/s153759271900241x.

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How do celebrities exert power to influence elite and popular thinking and policy around peace and development? Drawing from research on neoliberalism, celebrities, and ethical consumption, I build an interpretive analysis of two case studies of Brand Aid initiatives to argue first, that celebrities mobilize financial and political capital to create partnerships across businesses, NGOs, and the government in ways that embody neoliberal politics by ushering in new private actors; and second, that celebrities reinforce these neoliberal politics by promoting these partnerships to popular and elit
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7

Pratiwi, Fatma Dian, Maya Sandra Rosita Dewi, Rahmah Attaymini, and Rama Kerta Mukti. "Disclosing gen Z’s perception on cultural diplomacy practices in digital media through the role of Korean celebrities in Indonesian products." Jurnal ASPIKOM 9, no. 2 (2025): 251. https://doi.org/10.24329/aspikom.v9i2.1522.

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This article disclose how generation Z’s perception toward digital culture diplomacy practice manifests in the assigning of Korean celebrities in Indonesian products’ brand. This is related with how they interest into Korean culture. This is following the entry of the Korean wave of culture into Indonesia, particularly through digital media such as social media, drama, fashion, music, and tourism. Since cultural diplomacy is not only limited to cultural exchanges sponsored by the Government or the State and carried out directly. In the digital era, cultural diplomacy is carried out by digital
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8

Alven, Alya Karamina, and Lidwina Mutia Sadasri. "Relasi Antara Filantropi Melalui Crowdfunding dengan Nilai Selebritas." Jurnal ILMU KOMUNIKASI 16, no. 1 (2019): 41. http://dx.doi.org/10.24002/jik.v16i1.1860.

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The activity of crowdfunding through the internet-based platform is becoming a usual thing in Indonesia. Some celebrities do this kind of activity in the context of birthday crowdfunding. The objective of this research is to analyze the relations between celebrity’s philantrophy through crowdfunding and its implication to the celebrity. This is a quantitative research with questionnaire as the data collection instrument to analyze the impact of crowdfunding to the value of Indonesian celebrity, Luna Maya. The findings of this research show the impact that arise from internet-based platform tha
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9

Khurramov, Musurmon K. "PECULIARITIES OF UZBEK-KAZAKH CULTURAL AND HUMANITARIAN RELATIONS." Oriental Journal of History, Politics and Law 02, no. 02 (2022): 205–12. http://dx.doi.org/10.37547/supsci-ojhpl-02-02-27.

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This article is devoted to the peculiarities of the Uzbek-Kazakhstani cultural and humanitarian ties in the years of independence. The article analyzes the dynamics of cultural and humanitarian cooperation, anniversaries of celebrities, the first culture days held in the territory of the two countries, as well as the results of mutual meetings and tours of artists and cultural figures. Particular attention was paid to the activities of the Intergovernmental Commission, which made a significant contribution to the development of cultural and humanitarian ties.
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10

Warmadewi, Anak Agung Istri Manik, I. Ketut Darma Laksana, I. Wayan Simpen, and Made Budiarsa. "Violation of Cooperation Principles in Balinese Language by Influencers on Social Media Instagram." International Journal of Social Sciences World (TIJOSSW) 4, no. 2 (2022): 96–106. https://doi.org/10.5281/zenodo.7098296.

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Instagram is a popular social networking platform for individuals of all ages. Instagram has recently been used as a place to do business online. This phenomenon rises to Instagram Celebrities or Celebrities to market goods or services on Instagram. Celebrities who are influencers with many followers usually have high creativity in creating content. One of the famous Balinese <em>influencers</em> or for their creativity is Puja Astawa, the owner of the @haipuja account. This research focuses on the use of language in uploading video content on the @haipuja account. The use of language can be s
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11

Saloom, Gazi. "Religious Conversion among Indonesian-Chinese Celebrities." Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya 8, no. 1 (2024): 55–68. http://dx.doi.org/10.15575/jw.v8i1.10960.

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Religious conversion among Chinese citizens, including among artists of Chinese descent, is taking place amidst the prejudiced relationship between the Muslim natives and those of Chinese descent. Of course, this is interesting to understand. This research aims to examine the motives of religious conversion among celebrities of Indonesian-Chinese descent, especially non-Muslims to be a Muslim through Lewis Rambo's theory of Understanding Religious Conversion and its stages. This research uses qualitative methods with social media, especially YouTube, and leading and credible online news as sou
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12

Ivanov, Alexey G., and Elizaveta S. Golubitskaya. "Celebrity Diplomacy: The Evolution of Approaches to the Study of the Phenomenon." Общество: политика, экономика, право, no. 6 (June 18, 2025): 22–30. https://doi.org/10.24158/pep.2025.6.2.

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The phenomenon of celebrity diplomacy, despite its growing importance in modern international relations, re-mains understudied in the humanities. This article presents the evolution of scientific interest in this phenome-non, which, according to the authors, can be divided into several main stages. At the first stage, researchers were mainly limited to the national context and studied the role of celebrities in shaping public opinion through political campaigns and cultural propaganda. During the Cold War, experts began to think of celebrities as con-ductors of cultural diplomacy, capable of i
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13

Fitch, Kate. "Seeing ‘the unseen hand’: Celebrity, promotion and public relations." Public Relations Inquiry 6, no. 2 (2017): 157–69. http://dx.doi.org/10.1177/2046147x17709064.

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Public relations scholars have largely neglected celebrity public relations. The aim of this article is to explore public relations activity associated with celebrity, in order to better understand day-to-day public relations work and its influence on contemporary culture. Positioning public relations in terms of its cultural intermediary role, this article considers the work of celebrity publicists and public relations agencies that work closely with celebrities. It identifies the increased visibility of public relations in contemporary society, the links between public relations and promotio
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14

Saloom, Gazi. "Indonesian Celebrities Conversion: the Quest for Meaning and Social Environment." Ulumuna 23, no. 2 (2020): 294–315. http://dx.doi.org/10.20414/ujis.v23i2.344.

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Religious conversion has often triggered a heated debate that pushes forward scholarly investigation. This paper is not based on a theological study of conversion, but a psycho-social exploration that aims to examine religious conversion among Indonesian celebrities and seeks factors that influence the conversion. This qualitative study selects five Indonesian celebrities who converted to Islam. All data and information were gathered from YouTube and the websites on entertainment and celebrity news. The study unveils that religious conversion is not a simple one-way process. Instead, it is a l
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15

Sukma, Danti Permata, Mirjam Anugerahwati, and Nurenzia Yannuar. "THIRST TWEETS: WOMEN’S LANGUAGE USED TO SEXUALLY OBJECTIFY MEN." J-ELLiT (Journal of English Language, Literature, and Teaching) 6, no. 2 (2023): 51. http://dx.doi.org/10.17977/um046v6i22022p51-62.

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This study explores thirst tweets as sexual objectification with women as the writers and men as the targets, and the reason this phenomenon is allowed by society. As a new trend by BuzzFeed, thirst tweets are a set of tweets where mostly women compliment celebrities’ bodies. The data were gathered from a playlist video under the account BuzzFeed Celeb on YouTube. Firstly, Fairclough’s (2013) CDA and Langton’s (2009) Sexual Objectification theories were used to analyze the social relations of thirst tweets with sexual objectification. Secondly, watching the celebs’ reactions and comparing it t
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16

Postema, Saskia, and Jan Melissen. "UN celebrity diplomacy in China: activism, symbolism and national ambition online." International Affairs 97, no. 3 (2021): 667–84. http://dx.doi.org/10.1093/ia/iiab042.

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Abstract This article examines Chinese celebrities' UN-affiliated Weibo activism in the context of China's increasing engagement in the United Nations, which coincides with a shrinking domestic public sphere under Xi Jinping's leadership. Our article sheds light on how Chinese celebrity diplomacy is balancing contradictory expectations by the UN, the Chinese party-state and the domestic public in China. In doing so, we offer an important conceptual update of the western-centric literature on ‘celebrity diplomacy’, which focuses mostly on celebrity politics instead of diplomacy and tends to neg
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17

Hwang, Sungwook. "The effect of charitable giving by celebrities on the personal public relations." Public Relations Review 36, no. 3 (2010): 313–15. http://dx.doi.org/10.1016/j.pubrev.2010.04.010.

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18

Schneider, Florian. "China’s ‘Big V’ bloggers: how celebrities intervene in digital Sino-Japanese relations." Celebrity Studies 8, no. 2 (2017): 331–36. http://dx.doi.org/10.1080/19392397.2017.1311616.

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19

Yermaganbetova, Z. "DIARY RECORDS OF MYRZABEK DUISENOV." BULLETIN Series of Philological Sciences 72, no. 2 (2020): 391–95. http://dx.doi.org/10.51889/2020-2.1728-7804.62.

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The article was based on the work of Myrzabek Duissenov, an outstanding representative of the Kazakh literary science, a writer and critic who wrote differently in Kazakh prose. Writing in literary genres such as short stories, novels, novels, the writer has become a lifelong diary writer. The author focuses on the peculiarities of the author's works and analyzes the artistic and thematic features of his diary-essays. The essence of friendly, spiritual and creative relations between celebrities Azilkhan Nurshaikov, Rakhmankul Berdibayev, Tursynbek Kakishev will be revealed. The article deals w
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20

Okeibunor, Ngozi Bibian, and MaryJane Chisom Aniehie. "Celebrity Public Relations: Managing the Image and Reputation of David Adeleke (Davido)." International Journal of Research and Innovation in Social Science IX, no. III (2025): 2105–15. https://doi.org/10.47772/ijriss.2025.90300167.

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The aim of this study was to: highlight the relevance of Public Relations (PR) in managing the image and reputation of public figures, using famous Afrobeats musician, David Adeleke (Davido), as a case study. The study used the Image Restoration and Agenda Setting theories for its theoretical framework. It utilised a mixed-method approach and purposive sampling technique, to content analyse 714 social media posts from Davido’s handles on X, Instagram, and Facebook, and conducted 3 focus group discussions with 15 of Davido’s fans. The findings revealed that Davido’s PR strategies include consis
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21

Ciszek, Erica. "The man behind the woman: Publicity, celebrity public relations, and cultural intermediation." Public Relations Inquiry 9, no. 2 (2020): 135–54. http://dx.doi.org/10.1177/2046147x20920821.

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Since the early 20th century, public relations has been implicated in the production and sustainment of celebrity. Celebrities rely on the work of publicists to strategically cast, produce, and place discourses within spheres of popular culture. Through an extended interview with Alan Nierob, publicist of transgender celebrity Caitlyn Jenner, this article is an analysis of celebrity public relations as a site of cultural intermediation. Drawing on Bourdieu’s notions of habitus, capital, and fields, this article sheds light on the practice of celebrity public relations to understand how publici
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22

Daley, Patricia. "Rescuing African bodies: celebrities, consumerism and neoliberal humanitarianism." Review of African Political Economy 40, no. 137 (2013): 375–93. http://dx.doi.org/10.1080/03056244.2013.816944.

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23

Archer, Alfred, Amanda Cawston, Benjamin Matheson, and Machteld Geuskens. "Celebrity, Democracy, and Epistemic Power." Perspectives on Politics 18, no. 1 (2019): 27–42. http://dx.doi.org/10.1017/s1537592719002615.

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What, if anything, is problematic about the involvement of celebrities in democratic politics? While a number of theorists have criticized celebrity involvement in politics, none so far have examined this issue using the tools of social epistemology, the study of the effects of social interactions, practices, and institutions on knowledge and belief acquisition. We will draw on these resources to investigate the issue of celebrity involvement in politics, specifically as this involvement relates to democratic theory and its implications for democratic practice. We will argue that an important
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24

Lundgren, Anna Sofia, Ann-Catrine Eriksson, Karin Ljuslinder, Christina Svens, Alf Arvidsson, and Bo Nilsson. "För Sverige i tiden?" Kulturella Perspektiv – Svensk etnologisk tidskrift 18, no. 2 (2009): 2–8. http://dx.doi.org/10.54807/kp.v18.30130.

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The theme of this issue of Kulturella Perspektiv is cultural perspectives on the Swedish royal family. Academic cultural approaches to monarchies and royal families are unusual, maybe because royalties are generally considered to be outdated political symbols. However during the last two decades there has been a growing interest within Nordic research on the royal families' mass media exposure. This is in line with a far more extended tradition in Great Britain comprising studies on the relations between monarchy and media, as well as on ideas on nationalism and national identity. Many of the
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25

Budabin, Alexandra Cosima, and Lisa Ann Richey. "Book Review Forum." Journal of Humanitarian Affairs 4, no. 2 (2022): 40–48. http://dx.doi.org/10.7227/jha.089.

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This forum brings together a diverse group of scholars from political geography, international relations, critical organisation studies, global development, international studies and political sociology to explore the debates and dynamics of celebrity engagement with development and humanitarianism. The contributions here come from a series of roundtables organised in 2021, including one at the 6th World Conference on Humanitarian Studies of the International Humanitarian Studies Association in Paris that discussed the findings and insights of the book Batman Saves the Congo: How Celebrities D
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26

Struthers, Alison. "‘They Did Not Ask For This Life’." International Journal of Children’s Rights 32, no. 1 (2024): 198–218. http://dx.doi.org/10.1163/15718182-32010005.

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Abstract For years, there have been relentless pleas by celebrities for their children to be left alone by persistent and frightening paparazzi. Despite two seminal cases heard in UK courts in 2008 and 2014 concerning, respectively, the privacy rights of the children of J.K. Rowling and Paul Weller, a glance at the online pages of UK news outlets reveals that unpixellated photographs of celebrity children remain commonplace. This article will argue that not enough is being done to protect the children of celebrities from press intrusion, and that a child rights-based approach, couched in the b
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27

Hopkins, Susan. "UN celebrity ‘It’ girls as public relations-ised humanitarianism." International Communication Gazette 80, no. 3 (2017): 273–92. http://dx.doi.org/10.1177/1748048517727223.

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This article combines framing analysis and critical textual analysis in a qualitative investigation of the ways in which popular culture texts, in particular articles in Australian women's magazines, frame transnational celebrity activism. Using three recent case studies of commercial representations of popular female celebrities – Nicole Kidman in Marie Claire (Australia), Angelina Jolie in Vogue (Australia) and Emma Watson in Cleo (Australia) – this study dissects framing devices to reveal the discursive tensions which lie beneath textual constructions of celebrity humanitarianism. Through a
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28

Giles, David C., and John Maltby. "The role of media figures in adolescent development: relations between autonomy, attachment, and interest in celebrities." Personality and Individual Differences 36, no. 4 (2004): 813–22. http://dx.doi.org/10.1016/s0191-8869(03)00154-5.

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Deng, Guosheng, and Elaine Jeffreys. "Celebrity Philanthropy in China: Reconfiguring Government and Non-Government Roles in National Development." China Quarterly 237 (December 7, 2018): 217–40. http://dx.doi.org/10.1017/s0305741018001364.

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AbstractThis article provides the first comprehensive analysis of the development of, and public responses to, celebrity-fronted philanthropy in the People's Republic of China. It explores the extent and nature of celebrity philanthropy with reference to a sample of mainland Chinese celebrities in entertainment and sports. It then draws on interviews conducted with employees of large charities to examine the kinds of links that are being forged between China's not-for-profit sector and commercial organizations managing the work of celebrities. Finally, it analyses the responses to a national s
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Phiri, Maxwell A., and Juanita de Ponte. "Risks and factors of the consumer relations governance in a cosmetic industry." Risk Governance and Control: Financial Markets and Institutions 7, no. 4-2 (2018): 260–69. http://dx.doi.org/10.22495/rgc7i4c2art8.

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The main goal of this article is to identify and discuss the factors that influence consumers’ in their choice of female cosmetic brands. The article goes on to assess the degree of importance that female consumers attach to certain factors which affect consumer choice. The study’s population, consisting of female consumers, comprised of 340 respondents. In order to achieve the paper’s objective, the researcher developed a structured questionnaire and collected and analyzed the data using Statistical Package for the Social Sciences (SPSS). The findings of the study indicate that the product qu
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Davydov, Dmitry. "Unpredictable post-capitalism: subtraction and competition in the sphere of “personality production”." Socium i vlast 6 (2020): 88–99. http://dx.doi.org/10.22394/1996-0522-2020-6-88-99.

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The article develops the idea of forming postcapitalist social relations as a social revolution of an individual, which consists in the fact that popularity becomes a key advantage, the “possession” of which is a desired goal and a significant resource of political influence. At the same time, it is shown that this process leads to forming a new dominant stratum — personalities (“people with personality”): celebrities, popular bloggers, social media influencers, micro- and nanosignature. It is substantiated that the personaliat domination is a consequence of contradictory social relations betw
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32

Hu, Jiahang. "The Impact of the Formation of Virtual Intimate Relationships Between Generation Z Women and Idol Drama Stars on Their Behavior in the Internet Era." Lecture Notes in Education Psychology and Public Media 39, no. 1 (2024): 76–82. http://dx.doi.org/10.54254/2753-7048/39/20240675.

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Generation Z is a young group born together with the Internet, and some scholars call them "DigitaI Natives." They are curious about everything and are willing to try new things and cultures, such as the stargazing and trendy drama culture that has emerged with the development of mobile networks. After being exposed to these new cultures can observe that there is a growing number of women who believe that they have a quasi-intimate relationship with male idol stars. At the same time, these quasi-intimate relations have begun to influence their behaviors and thoughts. This study focuses on the
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Nurhadi, Zikri Fachrul, Haryadi Mujianto, and Livia Ayu Safitri. "Social Media as a Promotional Media for Garut’s Celebrities During the Covid-19 Pandemic." Jurnal Spektrum Komunikasi 11, no. 1 (2023): 62–74. http://dx.doi.org/10.37826/spektrum.v11i1.237.

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The development of communication and information technology has brought society into a new media era where every individual can communicate via the internet. The internet also gave rise to many online-based media, one of which is Instagram which is currently popular. Instagram social media raises many new phenomena, one of which is the celebrity phenomenon. This phenomenon has become a popular trend even. The purpose of this study was to find out the motive and the meaning of the actors of celebgram activities and their benefits as a promotional media on Instagram social media during this pand
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Lepilkina, Olga I., Sergey N. Bredikhin, and Irina A. Pavlova. "ON EUROPEAN CELEBRITIES IN “SOVREMENNIK” MAGAZINE IN THE YEAR AT THE BEGINNING OF “SPRING OF NATIONS”." Proceedings of Southern Federal University. Philology 28, no. 4 (2024): 219–29. https://doi.org/10.18522/1995-0640-2024-4-219-229.

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The relevance of the study is considered to the current situation of difficult relations between Russia and Europe. The aim of the research is to study the specifics of the European personalities representation in the magazine “Sovremennik” in 1848 as a period of time when the audience’s attention was focused on censorship and reflected all the events abroad in the press. The main research methods are content-analysis and classification, which allow to solve the following aims: to identify the representation of Europeans in different magazine sections, using different genre forms, to determine
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35

Zheng, Wenfei. "The Influence of Parasocial Relations on Contemporary Chinese Young Women's Idol Worship: A Study on Fan Culture." Lecture Notes in Education Psychology and Public Media 52, no. 1 (2024): 31–35. http://dx.doi.org/10.54254/2753-7048/52/20241526.

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With the booming development of socio-economic and Internet technology, social culture has also continued to improve and enrich the times. Fan culture is given a new cultural connotation, and the fans cover the coverage of all sectors of society, which has attracted widespread attention. This study explores the correlation between parasocial relationships and celebrity worship among young Chinese women, utilizing questionnaires to examine how social connections influence celebrity worship behavior and its impact on well-being. The findings reveal a significant association between parasocial co
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36

Obbard, Kiera. "Feminist humour’s disruptive potential: Trevor Noah’s Born a Crime: Stories from a South African Childhood and Rupi Kaur’s ‘I’m taking back my body’." Journal of Applied Journalism & Media Studies 10, no. 2 (2021): 169–82. http://dx.doi.org/10.1386/ajms_00055_1.

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Using Trevor Noah’s Born a Crime: Stories from a South African Childhood and Rupi Kaur’s TEDxKC performance, ‘I’m taking back my body’, as case studies, this article examines how feminist humour is used by celebrities and public intellectuals to tell personal stories of oppression, trauma and inequality. Building on humour theory, feminist humour theory and affect theory, this article examines the potential of feminist humour as a rhetorical device to help storytellers tell difficult stories, to engage in acts of community-building and world-making, to challenge social inequalities and to enab
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37

Carollina, Donna, Yongkie Angkawijaya, and Victor Adiluhung Abednego. "ANALISIS “AIDA” PADA KONTEN INSTAGRAM “MADAME GIE” TERHADAP MINAT BELI KONSUMEN." Jurnal Bahasa Rupa 5, no. 2 (2022): 144–53. http://dx.doi.org/10.31598/bahasarupa.v5i2.987.

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This research aims to examine Madame Gie's Instagram content with consumer buying interest based on attention, interest, desire, and action (AIDA). This research uses the descriptive qualitative method. The data collection was carried out using a questionnaire distributed online to 100 followers of the Madame Gie account as the research sample. The results found the relations between Madame Gie's Instagram content with consumer buying interest based on AIDA aspects. In the attention aspects, pastel colors and celebrities' photos and videos use to attract the audience. In the interest aspects,
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Azmi, Novia Amirah, and Reza Jannah Al Fitra. "The Importance of Utilizing Media Relations to Improve the Image of an Agency." Semantik: Journal of Social, Media, Communication, and Journalism 1, no. 2 (2024): 169. http://dx.doi.org/10.31958/semantik.v1i2.9238.

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Public relations plays an important role in building a positive image of the company. A positive image will give a good impression to the company which ultimately will also have an impact on increasing the number of customers. One effort to build a positive company image is to increase Brand Awareness through social media. The research method used is literature review. The results of the research are that the use of social media to improve or build a positive image is now widely used. Even celebrities use official social media accounts to brand themselves and their companies. The use of social
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39

Huang, Ching-Yi, Takashi Arai, and Tsuneyuki Abe. "Belief in a Just World Decreases Blame for Celebrity Infidelity." Behavioral Sciences 14, no. 10 (2024): 893. http://dx.doi.org/10.3390/bs14100893.

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Justice motivation has been considered one cause of celebrity infidelity scandals becoming flaming incidents. Nevertheless, few studies have examined how the belief in a just world (BJW), one motivation for justice, affects people’s attitudes toward these incidents. This study was conducted to identify the relations among BJW, negative emotions toward infidelity (NE), and celebrity infidelity blaming (CIB). Data were collected from 1186 Japanese adults (mean age = 44.9 years, SD = 13.8; 49.4% male). The results of structural equation modeling revealed that NE positively relates to CIB and play
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40

Galan, Andrei. "Entertainment industry sector under the spotlight: How PR professionals and event organizers communicate during pandemic crisis." Proceedings of the International Crisis and Risk Communication Conference 4 (2021): 12–15. http://dx.doi.org/10.30658/icrcc.2021.03.

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The COVID-19 pandemic has wounded sociality and limited the possibility to stay together: the essence of many forms of art. All the sectors whose activities are based on cultural values, or artistic, creative expressions, market or non-market oriented. It includes architecture, archives, libraries and museums, artistic crafts, audio-visual tangible and intangible cultural heritage, design, festivals, music, literature, performing arts, publishing, radio and visual arts. This paper aims to shed a light not only on the scarce literature on the field, but also on the particularities of how profes
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41

Johnson, Carol, and McKenzie Wark. "Celebrities, Culture and Cyberspace: The Light on the Hill in a Postmodern World." Labour History, no. 78 (2000): 213. http://dx.doi.org/10.2307/27516712.

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42

황성욱. "How Can We Effectively Manage the Reputation of Entertainment Celebrities? : Based on the Contingency Theory of Accommodation in Public Relations." Journal of Public Relations 20, no. 1 (2016): 105–37. http://dx.doi.org/10.15814/jpr.2016.20.1.105.

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43

Wu, Huixin, Jiahui Li, Shuqing Li, Hanbing Li, Jiangtao Ma, and Yaqiong Qiao. "Find You: Multi-View-Based Location Inference for Twitter Users." Applied Sciences 13, no. 21 (2023): 11848. http://dx.doi.org/10.3390/app132111848.

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Location information on Twitter plays a critical role in emergency detection, event recommendation, and disaster warning. However, only a limited amount of Twitter data are geotagged. Previous research has presented various models for inferring location based on text, social relations, and contextual data, yielding highly promising results. Nonetheless, these existing methods have certain limitations that need to be addressed. Firstly, most of the existing methods overlook the role of local celebrities (well-known users in the local community) as indicators of location within the social networ
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44

Antola Swan, Alessandra. "The iconic body: Mussolini unclothed." Modern Italy 21, no. 4 (2016): 361–81. http://dx.doi.org/10.1017/mit.2016.54.

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The body partially disrobed as a visual strategy for self-branding is the theme of this article. During Fascism, photography, in synergy with the communications industry ante-literam, was an essential part of the construction of the cult of the leader that transformed the figure of Mussolini into an icon. Mussolini’s partial nudity is considered here as a powerful political tool. The Duce, in anticipation of our celebrities today, did not hesitate to undress and display his torso in what Valerie Sperling calls ‘iconic public-relations stunts’ that were both exhibitionistic and voyeuristic (Spe
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45

Choi, Yeomi. "Major League Baseball and Racialized Masculinities in Korean Digital Media." Communication & Sport 8, no. 2 (2019): 168–87. http://dx.doi.org/10.1177/2167479519825618.

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This study examines discursively produced racialized masculinities in today’s global era through mediated Korean-born sport celebrities playing in Major League Baseball. Resisting traditionally unknown, excluded, or falsely simplified Asian male subjects under a dominant White-centered Western gaze, this study aims to demonstrate relationally and mutationally constructed masculinities in complex cross-racial/ethnic interactions. Given that South Korea is a place in which gender, race, sexuality, and nationality are dynamically shaped by the country’s colonial history and national desire for a
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46

Anderson, Christopher J., Luc Arrondel, André Blais, Jean-François Daoust, Jean-François Laslier, and Karine Van der Straeten. "Messi, Ronaldo, and the Politics of Celebrity Elections: Voting for the Best Soccer Player in the World." Perspectives on Politics 18, no. 1 (2019): 91–110. http://dx.doi.org/10.1017/s1537592719002391.

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It is widely assumed that celebrities are imbued with political capital and the power to move opinion. To understand the sources of that capital in the specific domain of sports celebrity, we investigate the popularity of global soccer superstars. Specifically, we examine players’ success in the Ballon d’Or—the most high-profile contest to select the world’s best player. Based on historical election results as well as an original survey of soccer fans, we find that certain kinds of players are significantly more likely to win the Ballon d’Or. Moreover, we detect an increasing concentration of
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47

Han, Woori, Claire Shinhea Lee, and Ji Hoon Park. "Gendering the authenticity of the military experience: male audience responses to the Korean reality show Real Men." Media, Culture & Society 39, no. 1 (2016): 62–76. http://dx.doi.org/10.1177/0163443716673895.

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This study investigates the ideological implications of Real Men, a Korean reality show that portrays the experiences of celebrities who join the military as new conscripts. We situate the popularity of Real Men in the context of the changing gender geography of Korea. Through an analysis of the official Real Men online bulletin board, we explore how the male audience’s discourses regarding the authentic military experience and ideal soldiers are related to their desire to restore hegemonic masculinity. Our findings suggest that Real Men became a vehicle that was used to demand women’s appreci
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48

Al-Saqaf, Walid, and Peter Berglez. "How Do Social Media Users Link Different Types of Extreme Events to Climate Change? A Study of Twitter During 2008–2017." Journal of Extreme Events 06, no. 02 (2019): 1950002. http://dx.doi.org/10.1142/s2345737619500027.

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This study examines how three types of extreme events (heat waves, droughts, floods) are mentioned together with climate change on social media. English-language Twitter use during 2008–2017 is analyzed, based on 1,127,996 tweets (including retweets). Frequencies and spikes of activity are compared and theoretically interpreted as reflecting complex relations between the extreme event factor (the occurrence of an extreme event); the media ecology factor (climate-change oriented statements/actions in the overall media landscape) and the digital action factor (activities on Twitter). Flooding wa
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49

Doortmont, Michel R. "Producing a Received View of Gold Coast Elite Society? C.F. Hutchison's Pen Pictures of Modern Africans and African Celebrities." History in Africa 33 (2006): 473–93. http://dx.doi.org/10.1353/hia.2006.0010.

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In the early 1920s British West Africa saw a flurry of colonial activity, in which the formation of the colonial state—originally started in this region in the 1870s—was brought to a higher plane. The introduction of Indirect Rule in the newly-amalgamated Nigeria by governor Frederick Lugard called for a rethinking of colonial political and administrative structures. Where before, the relatively small administrative units were dominated by Europeans and western-educated Africans, now the position and role of “traditional” leaders was enhanced on all levels of colonial government. Control over
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Sun, Shaojing, Zhiyuan Liu, Yujia Zhai, and Fan Wang. "COVID-19 Vaccines on TikTok: A Big-Data Analysis of Entangled Discourses." International Journal of Environmental Research and Public Health 19, no. 20 (2022): 13287. http://dx.doi.org/10.3390/ijerph192013287.

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Focusing on social media affordances and China’s social/political context, the present study analyzed the digital communication practices about COVID-19 vaccines on a popular social media platform—TikTok—which is called DouYin in China. Overall, this study identified five major forces partaking in constructing the discourses, with government agencies and state media being the dominant contributors. Furthermore, video posters demonstrated different patterns of utilizing social media affordances (e.g., hashtags) in disseminating their messages. The top hashtags adopted by state media were more r
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