Libros sobre el tema "Relationship marketing. Customer relations"
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Relationship marketing: Management of customer relationships. Pearson Education, 2002.
Buscar texto completoBruhn, Manfred. Relationship marketing: Management of customer relationships. FT/Prentice Hall, 2003.
Buscar texto completoEgan, John. Relationship marketing: Exploring relationship strategies in marketing. Financial Times Prentice Hall, 2001.
Buscar texto completoEgan, John. Relationship marketing: Exploring relational strategies in marketing. Financial Times Prentice Hall, 2001.
Buscar texto completoRelationship marketing: Exploring relational strategies in marketing. 3rd ed. Financial Times Prentice Hall, 2008.
Buscar texto completoO'Connor, Clodagh. Relationship marketing from the customers' viewpoint. University College Dublin, Graduate School of Business, 1997.
Buscar texto completoDay, George S. Capabilities for forging customer relationships. Marketing Science Institute, 2000.
Buscar texto completoJoe, Wheeler, ed. Managing the customer experience: Turning customers into advocates. Financial Times Prentice Hall, 2002.
Buscar texto completoBaran, Roger J. Principles of customer relationship management. Thomson/South-Western, 2008.
Buscar texto completoW, Marshall Greg, ed. Relationship selling. 3rd ed. McGraw-Hill/Irwin, 2010.
Buscar texto completoSelnes, Fred. Relationship learning with key customers. Marketing Science Institute, 1999.
Buscar texto completo(Anthony), Conway A., and Warnaby Gary, eds. Relationship marketing: A consumer experience approach. Sage, 2010.
Buscar texto completoGündling, Ute. Die Neuausrichtung des Zeitungsmarketings durch Customer Relationship Management. Reinhard Fischer, 2007.
Buscar texto completo1959-, Bjerre Mogens, ed. Strategic relationship marketing. Springer, 2002.
Buscar texto completoCustomer experience management: A revolutionary approach to connecting with your customers. Wiley, 2003.
Buscar texto completoGet vocal!: Growing profits through customer-supplier relationships. Cisco Press, 2006.
Buscar texto completoLeading through relationship marketing: How winning organisations leverage stakeholder relationships to improve business performance. McGraw-Hill, 2004.
Buscar texto completo1932-, McLeod Raymond, and Gilbert Faye W, eds. Customer relationship management: Integrating marketing strategy and information technology. Wiley, 2003.
Buscar texto completoDay, George S. Superiority in customer relationship management: Consequences for competitive advantage and performance. Marketing Science Institute, 2002.
Buscar texto completoCustomer knowledge management: People, processes, and technology. Information Science Reference, 2009.
Buscar texto completoWinning and keeping industrial customers: The dynamics of customer relationships. Lexington Books, 1985.
Buscar texto completoCustomer relationship management: Concepts and technologies. 2nd ed. Elsevier/Butterworth-Heinemann, 2009.
Buscar texto completo1948-, Stone Merlin, ed. Successful customer relationship marketing: New thinking, new strategies, new tools for getting closer to your customers. Kogan Page, 2001.
Buscar texto completoMahajan, Gautam. Customer value investment: Formula for sustained business success. Response Books, 2007.
Buscar texto completoVavra, Terry G. Aftermarketing: How to keep customers for lifethrough relationship marketing. Business One Irwin, 1992.
Buscar texto completoCustomer advisory boards: A strategic tool for customer relationship building. Best Business Books, 2003.
Buscar texto completoRicardo, Pomeranz, ed. Customer obsession: How to acquire, retain, and grow customers in the new age of relationship marketing. McGraw-Hill, 2008.
Buscar texto completoSauers, Amy Carson. Effective customer relationship management: How emotion drives sustainable success. Cambria Press, 2008.
Buscar texto completoH, Wathne Kenneth, and Marketing Science Institute, eds. Relationship governance in a vertical network context. Marketing Science Institute, 2001.
Buscar texto completoTotal relationship marketing: Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm. 2nd ed. Butterworth-Heinemann, 2002.
Buscar texto completoPeppers, Don. Managing customer relationships: A strategic framework. 2nd ed. John Wiley, 2011.
Buscar texto completo1952-, Rogers Martha, ed. Managing customer relationships: A strategic framework. 2nd ed. John Wiley, 2011.
Buscar texto completoPeppers, Don. Managing customer relationships: A strategic framework. 2nd ed. Wiley, 2011.
Buscar texto completoVavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Business One Irwin, 1992.
Buscar texto completoVavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Irwin Professional Pub., 1995.
Buscar texto completoSuccessful Customer Relationship Marketing. Kogan Page Business Books, 2001.
Buscar texto completoCunningham, Michael J. Customer Relationship Management: Marketing 04. 04. Wiley & Sons, Incorporated, John, 2002.
Buscar texto completoAzzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.
Buscar texto completoE, Schultz Don, ed. Building customer-brand relationships. M.E. Sharpe, 2009.
Buscar texto completoButtle, Francis A., and Stan Maklan. Customer Relationship Management. Taylor & Francis Group, 2015.
Buscar texto completoUp Close & Personal?: Customer Relationship Marketing @ Work. 3rd ed. Kogan Page, 2006.
Buscar texto completoBatterley, Richard. Leading Through Relationship Marketing. McGraw-Hill Book Company Australia, 2003.
Buscar texto completoBatterley, Richard. Leading Through Relationship Marketing. McGraw-Hill Book Company Australia, 2003.
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