Artículos de revistas sobre el tema "Sex role – Cartoons and comics"

At the beginning of 2020, there has been the spread of the deadly Covid-19 virus to various countries resulted in a pandemic. Indonesia is one of the countries affected, so the government provides a policy that is expected to reduce the number of Covid-19 cases. The policy issued has drawn criticism from various parties, one of which is the cartoon mice comic, this comic is one of the comics that often comments on social life and the Indonesian government with its comic strips posted on Instagram. This study aims to find the image and role of the government depicted in mice cartoon comics in overcoming Covid-19 in Indonesia, therefore there is a need for analysis and research with descriptive methods and critical discourse analysis approaches to see how the image of the Indonesian government in comic mice cartoons. The results of the analysis of the two comics concluded that the image of the government displayed in the comic strip did not only come from the author's idea but also based on the news that emerged from the government's response to the spread of the Covid-19 virus in Indonesia, with an image style that was distinctive from mice cartoon comics. With this research, the researcher hopes that it can become a recommendation in making comic narratives, especially those discussing social life and government, and can be a reference for research that has the same object.

This short comment assesses the situation of cartoons, comics and human rights after the Charlie Hebdo massacre. It engages questions on the meaning and history of cartoons, as well as freedom of expression, to find a new pathway beyond the parameters of the current debate. In particular, it asks why the protection of freedom of expression on Europe became contingent on drawing cartoons of the Prophet Mohammad. Rather than assigning a role for law in preventing such cartoons, or for freedom of expression in protecting them, it argues that desisting from drawing them would have no discernible impact. It highlights other means by which cartoons and comics can advance the human rights discourse, including pioneering comics authors in this regard. In conclusion it argues for an end to the largely dysfunctional terms of the debate and envisages a more progressive horizon.

Many academic libraries are adding comics and cartoon in print form to their collections. Japanese comics, called "manga," are a large part of this collecting. However, in some of these items, there are drawn images of people seemingly under eighteen years of age engaged in highly graphic, uncensored, sex acts. The purpose of this paper is to discuss whether collecting such materials may violate anti-obscenity laws of the United States and expose the collection developer and the library to criminal liabilities. It also suggests that these concerns can lead librarians to self-censorship in their collection development duties.

The multifaceted Galician artist, writer and politician Alfonso Daniel Rodríguez Castelao (1886–1950) has been considered a pioneer of Galician comics, or banda deseñada. This is because of his key role in the development of the medium from his early comic strips in the magazine Vida gallega [Galician life] (1909), to the cartoons that he published in the press in the 1920s and 1930s. Furthermore, Castelao has become a comics character in several graphic biographies since the end of the 1970s. This article not only addresses the reasons for the recurrent presence of Castelao in Galician comics, but it also looks at how the latter have contributed to the mythologisation of this important figure of Galician culture. In aesthetic terms, it will reveal the overlaps between adaptation, biography and comics by analysing all three of them as networks.

The multifaceted Galician artist, writer and politician Alfonso Daniel Rodríguez Castelao (1886–1950) has been considered a pioneer of Galician comics, or banda deseñada. This is because of his key role in the development of the medium from his early comic strips in the magazine Vida gallega [Galician life] (1909), to the cartoons that he published in the press in the 1920s and 1930s. Furthermore, Castelao has become a comics character in several graphic biographies since the end of the 1970s. This article not only addresses the reasons for the recurrent presence of Castelao in Galician comics, but it also looks at how the latter have contributed to the mythologisation of this important figure of Galician culture. In aesthetic terms, it will reveal the overlaps between adaptation, biography and comics by analysing all three of them as networks.

The multifaceted Galician artist, writer and politician Alfonso Daniel Rodríguez Castelao (1886–1950) has been considered a pioneer of Galician comics, or banda deseñada. This is because of his key role in the development of the medium from his early comic strips in the magazine Vida gallega [Galician life] (1909), to the cartoons that he published in the press in the 1920s and 1930s. Furthermore, Castelao has become a comics character in several graphic biographies since the end of the 1970s. This article not only addresses the reasons for the recurrent presence of Castelao in Galician comics, but it also looks at how the latter have contributed to the mythologisation of this important figure of Galician culture. In aesthetic terms, it will reveal the overlaps between adaptation, biography and comics by analysing all three of them as networks.

AbstractAdult comics are a new medium in the Arab world. This article is the first in-depth study of their emergence and role within Arab societies. Focused on Egypt, it shows how adult comics have boldly addressed political and social questions. Seeing them as part of a broader cultural efflorescence in Egypt, I argue that, against patriarchal authoritarianism, adult comics have expressed an alternative ideology of tolerance, civic rights and duties, individualism, creativity, and criticism of power. Specifically, they present a damning critique of Egypt's authoritarian order, as well as of the marginalization of women and broader gender dynamics in Egyptian society. Through frank humor, a playful style, and explicit graphics, they give voice to the concerns of young Egyptians. Connecting comics to other art forms such as music, graffiti, and political cartoons, I situate them within a critical cultural movement that came to the fore with the Egyptian uprising of 2011.

In comics, similar to theatre or film, props play a crucial role in storytelling. However, in the comic medium, the function of a prop as a meaningful element takes on a distinct character. Cartoons not only depict objects but also give them specific significance through artistic representation. The article aims to explore this phenomenon by examining the graphic novel The Book Tour by Andi Watson. The analysis draws upon the insights of renowned comics scholars but also refers to broader conceptual frameworks. Thus additional links to theoretical proposals on the semiotics of visual representations and semiotics of the stage. Throughout the discussion, the paper presents artistic techniques used by Andi Watson that contribute to the unique nature and the way of functioning of comic props.

The article presents the attempt to generalize the experience of working with graphic novels (comics, manga, etc.) available in the domestic book sector. The author considers the main stages of development in the historical perspective of forms and methods of popularization and distribution of graphic novels in Russia. At the first stage, formation of the segment of graphic novels in Russia was associated with the development of the festival movement. At the second stage — with the publishing boom and distribution of publications. Later — with work with a reader of graphic novels in libraries. Development of the festival movement was carried out due to the interest, first, in Japanese cartoons (anime) and Japnese graphic novels (manga), and secondly, in American comics and European graphic novels.The author presents the festival movement in the context of the main directions: anime festivals and comics festivals (with special emphasis on the work of the ‘KomMissia’ [ComMission] festival). The article gives general characteristics of these types of festivals and reveals the degree of their involvement in the processes of forming the readership and professional environment at a certain evolutionary stage.Bookstores and public libraries are the traditional operators of book dissemination and popularization of knowledge. The author explains why the integration of graphic novels into these spaces was delayed. The article notes the importance of reader communities in social networks in creating alternative channels for selling the products of publishers of graphic novels. In 2010, the Russian State Library for Young Adults (RSLYA) established the Centre for comics and visual culture, collecting graphic novels and providing methodological assistance to libraries that use graphic novels in their work. At present, it is the Centre for graphic novels and images that provides comprehensive support to libraries. The author highlights the role of the RSLYA as a methodological centre for library services to young people in the formation of loyalty to the new phenomenon among Russian library professionals. Based on the studied processes, the article gives characteristics of graphic novels as a new segment of the Russian book market with its inherent features of positioning in the reader’s environment.

Student involvement in science learning is very minus if the learning provided is not meaningful and less attractive to students. Conventional learning carried out by teachers does not provide confidence in the learning process has not had an impact on learning outcomes. This research aims to provide descriptive information about comic-based integrated science implemented in grade V of SD Negeri Paya Kalui East Aceh. This type of research is qualitative descriptive. Data were collected through observation and interviews. The stages of data analysis used are data reduction, data presentation, and conclusions. The results of data analysis showed that teachers made integrated science teaching media based on comics, namely by making picture books and having words and colors from the figure of someone who seemed to be talking, thinking, and doing something. The teacher demonstrates how cartoons speak in different tones and voices as if in a story there are many who play a role, but it is the teacher who speaks, exemplifying with different tones of voice and accents. Comic-based integrated science learning has a good impact and provides a unique and fun learning nuance for students so that learning looks meaningful and gives its own meaning to students.

Textbooks are a vital component in the educational process, serving as essential teaching materials that aid students in achieving learning objectives and competency standards. Teachers face challenges in choosing and determining appropriate learning models, but teaching materials offer solutions to address classroom issues. These materials can be sourced from personal experience, expert opinions, colleagues, books, mass media, the internet, and more. Teaching materials facilitate students' engagement with real-life facts and experiences, enabling them to assess and develop ideas, solve problems, acquire skills, and nurture creativity. Teaching materials encompass a wide range of formats, including printed resources (such as workbooks, modules, and learning comics), audio resources (such as sound recordings), audio-visual resources (such as educational videos and cartoons), and interactive materials (such as e-workbooks and web-based resources). The success of the learning process hinges on the careful selection and development of suitable teaching materials. This development is part of scientific research aimed at creating or improving products with practical value. Nana Syaodih Sukmadinata supports this perspective, emphasizing that research and development involve steps to create new products or enhance existing ones. In summary, teaching materials play a crucial role in educational success by providing students with valuable experiences and supporting the curriculum effectively.

The comic adaptation of Richard Krafft-Ebing's Psychopathia sexualis adds nothing to the original, but the change of medium to comic from text to text-enriched series of images distributes accents differently. Equal frames, like the pedantic gallery on the cover, build contrast, the second element of which is the chaos prevailing in the lives of ôpervertsö whose fate is drawn by Robert Crumb. Their deeds can entertain or shock in the short run, but the impression that steadily builds up, and thus takes root deeper in the reader, is depression. The medicine turns out to be a character also derived from fantasy, the queen of the jungle, Sheena. Sheena, the heroine of the television series, is not only the imagined companion of young Robert Crumb, but also his phantasm, she combines the role of a sex project with the role of an erotic tutor instructing him in the subject of fantasizing (somewhat like Mrs. de Warens, Rousseau's „mummy” ). Sheena's way of life, her parameters as a fantasy center, sets out paths along which the boy's erotic imagination will take place. In later episodes of the autobiographical comic cycle My Troubles with Women, Crumb will describe his fellow women as Sheena's shadows, fetishizing not only the physical conditions of their partners, but also their openness.

AbstractBuilding on recent work supporting a sociolinguistic approach to orthographic choice, this study engages with paratextual language use in yuri, a subgenre of Japanese shōjo manga ‘girls’ comics’ that centers on same-sex romantic and/or erotic relationships between female characters. The comic magazine Comic Yuri Hime has been the dominant, if not only, yuri-oriented published magazine in Japan since its inception in 2005. Though both written and consumed by a primarily female audience, the magazine has undergone numerous attempts to rebrand and refocus the target audience as a means to broaden the magazine's readership. This change in target demographic is reflected in the stylistic representation of paratextual occurrences of the second-person pronoun anata, indicating the role of the textual landscape in reflecting, and reifying, an imagined target audience. (Script variation, manga, popular media, Japan, yuri manga)

Internet texts represent the most mobile and eclectic type of a text. Therefore, the methodology of their analysis is integrative and polyparadigmatic; and for adequate interpretation it is required to consider them taking into account modern socio-cultural context and presuppositional knowledge. The article is devoted to the description of meme-creating components associated with modern sociocultural context in various forms of Internet memes: comics, demotivators, cartoons, presented in three segments of the Internet (Runet, French and Azerbaijani segments). The novelty of the research is based on the fact that for the first time, the meme-creating plots in the Russian, French and Azerbaijani segments of the Internet were identified and correlated; the authors carried out an analysis of the authentic material formed under the influence of the socio-cultural context - the influence of various external factors and cultural background. A continuous selection of network sources from various segments of the Internet allowed compiling an author’s card-file containing more than 2 500 Internet memes, the examples from which became an empirical basis for the study. The material was аnalysed with the use of a descriptive and analytical method that involves direct observation of the phenomena under analysis and their systematization, generalization of language material; we also used elements of discursive, componential and linguopragmatic analysis.A comparative analysis of memes in the Russian, French and Azerbaijani segments of the Internet showed, on the one hand, a quantitative asymmetry (Russian memes prevail), and on the other hand, differences in the forms of Internet memes (for example, demotivators prevail in Runet, comics and cartoons are commonly found in the French and Azerbaijani segments). The analyzed material showed that both words and phraseological units of different categories realize the functional potential in the verbal part of Internet memes of the three linguocultures under consideration. In a number of cases, there is an actualization and complete rethinking of lexical and precedent units. The nature of the presentation of images in the visual part may be associated with the cultural tradition of the nation. The study shows that such 21st century attraction events as migration and threat of coronavirus infection are reflected in Internet memes regardless of the system of values, religion and mentality. When creating national images and presenting artefacts, the role of ethno-linguistic markers perceived by a particular nation is decisive. The visual element can also be actualized in connection with ongoing socio-political events. All this proves that adequate interpretation of memes requires presuppositional knowledge, so that understanding such a polycode formation as an Internet meme does not become a communicative failure. Memes about labour migration and the coronavirus pandemic in the Belarusian segment of the Internet, content and forms of which are conditioned by the multicultural originality and socio-cultural openness of modern Belarus, confirm and typify the main provisions about the factors, conditions, methods and motivations of meme formation in Russian, French and Azerbaijani linguocultures.

This study aims to describe soushokukei danshi, herbivorous men who represent the value of new masculinity in the girl comic series (shoujo-manga) in Japan. They are called herbivores or plant eaters because in general, their characteristics are not as dominant as the image of nikushoku or meat-eaters that is usually attached to traditional Japanese men in a patriarchal culture. To pursue the objective of this research, qualitative descriptive method and Bem Sex-Role Inventory (BSRI) theory were used with two main data from Sakura chan and Amane kun by Asazuki Norito and Monthly Girls’ Nozaki-kun by Izumi Tsubaki. Through masculinity analysis using 20 standard items of the Bem Sex-Role Inventory (BSRI) theory, it can be seen that the characteristics of herbivorous men can be found in many feminine male characters in shoujo-manga (girl comics), including not being aggressive, gentle, liking things usually synonymous with women such as dressing up, cooking, and liking sweet foods. The tendency of this kind of feminine male figure is even used as the main character of shoujo-manga. Its development even affects the fashion style and appearance of young people in daily life. In short, the herbivorous man can be considered as a deconstruction of the traditional Japanese salary-man hegemonic masculinity that emphasizes dominance, virility, and financial strength. Herbivorous men even gave birth to new masculinity values, as well as created a new economic market chance in men's cosmetics and goods.

<p style="text-align: justify;"><strong>Objective. </strong>To describe the relations between liking visual representations of male same-sex romance and gender representations of young female fans of BL. <strong>Background. </strong>Nowadays there is a globally spread interest in manga among teenagers. Manga has a vast diversity of styles, genres, and followers. Nevertheless, some heterosexual girls quite often demonstrate stable interest in the manga sub-genre focusing on homoerotic relationships between young – and frequently androgynous – male characters. This research has addressed an issue whether heterosexual girls’ liking for visual representations of male homosexuality in Boy’s Love (BL) comics relates to their gender representations. <strong>Study design. </strong>The survey among the members of the Internet Social Media Manga Publics included: description of socio-psychological effects of viewing BL pictures, scaling attitudes towards masculinity ideology, exploration of gender role beliefs and description of femininity concepts. Comparison of the data between BL fans and other members of Manga Publics being acquainted with Boys’ Love, but deliberately neglecting it. Mann–Whitney U test, Fisher F test, and Pearson’s chi-squared test are used. <strong>Participants. </strong>Russian sample: 140 female respondents 11-45 years old (M=17,95; SD=4,84). Main group consists of 90 respondents 11-45 years old (M=18,88; SD=5,22). Control group consists of 50 respondents 12-27 years old (M=16,79; SD=3,10). <strong>Measurements. </strong>Questionnaire of socio-demographic characteristics. Author’s scale of socio-psychological effects of visual representations. Masculinity Ideology in Relationships Scale by J.H. Pleck, F.L. Sonenstein, L.C. Ku. Gendered Personality Characteristics (I.S. Klyotsina). Masculinity and Femininity Questionnaire by T.A. Bessonova – psycho-semantic version by N.V. Dvoryanchikov for examining individual femininity constructs. <strong>Results. </strong>Girls that fond of homoerotic drawn fictions prefer non-normative gendered traits combinations and give specific interpretation of their femininity. BL followers significantly often describe their femininity with traditionally masculine traits. Gender polarization is weak. Gender identity of female BL fans comply with non-orthogonal conceptualization. They believe that core of gender identity in every human being should consist of gender-neutral characteristics. Male emotionality, represented in homoerotic drawings, arrests attention of all respondents. But BL fans are less likely to perceive men in the light of normative (hegemonic) masculinity. <strong>Conclusions.</strong> Straight girls’ enthusiasm for BL is grounded in the possibility of apprehending their gender non-normativity/non-conformity within a fictional realty, and in BL manga meta-genre capability to display adequately significant aspects of new non-normative gender practices and ensure their social affirmation.</p>

Theoretical background. Depending on the choice of the original source underlying the work, all Broadway musicals can be divided into three main types – with the original libretto and plot (“Next to normal” by T. Kitt), based on (or even on the material) of the same name cartoons (E. John’s “The Lion King”, D. Stewart’s and G. Ballard’s “Ghost”) and operas (E. John’s “Aida” after G. Verdi’s opera of the same name, J. Larson’s “Rent” written after “La bohème” by G. Puccini). In the latter group there is a contrasting branching, which can be observed even on the example of the two named musicals. If E. John seeks to preserve the historical correspondence to the epoch depicted in the opera, as well as to embody the conditionally Egyptian oriental color with the help of exotic orchestration, then J. Larson makes a radical modernization of the plot. His radicalism lies not so much in the time distance over which he “transposes” events, as in the “reduction” to naturalistic brutality and nudity of forbidden, but very “painful” in the 90s of the twentieth century topics – drugs, AIDS, same-sex relationships. In comparison with the problems of the musical, G. Puccini’s opera is perceived as a romanticized fairy tale. The social acuity of the musical is closer to the verismo aesthetics than the opera by G. Puccini, and encourages a more thorough analysis of its relationship with the opera prototype. The objective of the article is to reveal the specifics of the metamorphosis of the plot and musical drama of Puccini’s “La bohème” in the musical “Rent” by J. Larson. In accordance with the goal, research methods such as structural and functional are used to identify the components of the composer’s text and their role in the drama of the whole, comparative method to consider selected works in terms of plot interpretation, libretto features, general developing of the drama and musical text. Results of the study. J. Larson’s musical “Rent” demonstrate a free interpretation of G. Puccini’s opera original, with which a number of metamorphoses take place. The first is related to the modernization of the plot, which is transposed from Paris in the mid-nineteenth century to the 90s of the twentieth century and the “lower classes” of New York. The plot is reduced due to the saturation of its topical issues, which reflected the American spirit of the 90’s – AIDS, drug addiction, same-sex relationships. At the same time, the lyricization of drama is carried out, because in the musical J. Larson shows the development of the love affair of three couples. Almost all of them end tragically: Angel dies, Mimi is also on the verge of death. In turn, Joan and Maureen constantly quarrel and reconcile only at the end of the musical. At the same time, the plot outline of the development of Roger and Mimi’s relationship duplicates a similar line of the opera, starting from the scene of their acquaintance and ending with a duet in the finale, where the characters once again confess their love for each other. The key scene is the manifesto of bohemian life, as in the opera, is the scene in a cafe (“La Vie Boheme”, № 23). Musical dramaturgy of “Rent”, in contrast to the plot, is far removed from the operatic original, due to the genre tradition of the musical, which is reflected in the two-act structure, the principle of dramatic “relaxation” in the second act, where the denouement of all plot lines comes, number structure, where musical numbers alternate with conversational dialogues. At the same time, J. Larson strives for the integrity of the musical’s dramaturgy, which is reflected in the “musicalization” of dialogues, which mostly sound with musical accompaniment and flexibly flow into duet-ensemble scenes. The solo numbers, which brings a stop to the action, is mostly replaced by duets that “promote” the action and reveal the development of the characters’ relationships (the key pair has four such duets). Conclusions. All mentioned qualities of the musical “Rent” significantly distinguish the composition of J. Larson from another example of the musical based after the opera – “Aida” by E. John, which allows us to talk about the presence of individual compositional and dramatic solutions, even when working with a similar source. This shows the significant potential of the Broadway musical as a musical-theatrical genre, as opposed to its accusations of commercialism and the assertion of the priority of entertainment, which makes it an interesting and perspective material for research.

The preschool period is an important phase of child development, which includes cognitive aspects, especially in terms of growth and creative thinking, but many teachers still use conventional learning strategies. This study aimed to investigate effective teacher strategies for improving creative thinking in preschool children in a multiliteracy-based learning environment. The research method used a qualitative approach with a multisite case study research involving a kindergarten school. The informants were selected using a purposive sampling technique involving nine informants, including teachers, assistant teachers, and school principals. The research findings show that implementing the strategy steps can create a dynamic and creative learning environment that supports literacy development in various contexts. Factors such as competent teachers, access to resources, and management of barriers shape an effective multi-literacy environment. The positive impact motivates students to continue thinking creatively and exploratively. The multiliteracies approach enhances preschoolers' creativity through purposeful strategies, teacher collaboration, resource support, and the use of diverse media, which empowers literacy in education. Keywords: creative thinking, multiliteracy, teacher, preschoolers References: Auris Villegas, D., Colquepisco Paucar, N. T., Cuba Garcia, S., & Vilca Arana, M. (2021). Revista Innova Educación. Revista Innova Educación, 3(1), 6–19. Behnamnia, N., Kamsin, A., Ismail, M. A. B., & Hayati, A. (2020). The effective components of creativity in digital game-based learning among young children: A case study. Children and Youth Services Review. https://doi.org/10.1016/j.childyouth.2020.105227 Bergen, E. van, Zuijen, T. van, Bishop, D., & Jong, P. F. de. (2017). Why Are Home Literacy Environment and Children’s Reading Skills Associated? What Parental Skills Reveal. 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Introduction Let me start by telling you about my “first-world problem”: I study girls’ autobiographical practice in digital spaces but the conceptual tools in my field have been developed chiefly in order to read and analyse printed books. Girls’ digital engagements with self-representation—such as web comics and blogs—are fascinating texts and I want to know what they can tell us about how girls’ written selves connect in complex ways to broader cultural constructions of girlhood. The Greek roots of the word autobiography autos, bios, and graphe (self, life, writing) inform the kinds of approaches that have been taken to address the relationship between an autobiographical text and its author (Smith and Watson, Reading 1). Further, the understanding of autobiography as “self life writing” has shaped what kinds of texts get to be called autobiography and what texts are something else—identity work, media-making, or marginal textual practice. Fortunately, due to the proliferation of online activity that engages autobiographical modes of textual practice, life writing scholars are beginning to develop new tools in order to address these “texts”—blogs, tweets, status updates, avatars, and a variety of digital personas—to find out what they can tell us about cultural understandings of selfhood and what it means to communicate “real” life through media. One of these tools under construction is the idea of “automedia,” which I will elaborate on below. The same integration of digital spaces and platforms into daily life that is prompting the development of new tools in autobiography studies—which P. David Marshall has described as “the proliferation of the public self”—has also given rise to the field of persona studies, which addresses the ways in which individuals engage in practices of self-presentation in order to form commoditised identities that circulate in affective communities (Marshall 163). To the field of persona studies, this essay contributes an approach to the author website as a site of self-presentation that works to “package” an authorial persona for circulation within contemporary literary marketplaces. Significantly, I address these websites not as direct representations of a pre-existing self, but as automedial texts that need to be read and interpreted, and which work to construct the authorial self or persona. I draw on theories of authorship to propose the “author website” as a genre of automedial representation that creates authorial personas for public consumption. Specifically, I consider the website of Erika Moen—a young, female author working in the medium of autobiographical comics—as a case study in order to explore the tensions between Moen’s authorial self (as produced in the digital elements of erikamoen.com) and the other, more deliberately autobiographical, renderings of her self that appear in her comics. Although young cartoonists tend to position themselves as artists rather than authors, the recent academic and critical interest in the “graphic novel” form has resulted in a growing sense of these works as literary and their makers as authors. In thinking through this distinction, Andrew Bennett’s suggestion that “asking ‘what is an author?’ is intimately related to the question ‘what is literature?’” (118) points to why cartoonists, whose texts are part image and part text and only sometimes bound up as books, have not always been contextualised as authors. Contemporary Authors and the Impetus to “Connect” To have an identity as an author is distinct from being an author. It is one thing to sit at a desk doing the work of writing a book. Making oneself visible as an author is a very different kind of work. Writers are asked to present themselves as authors in a range of contexts such as writers’ festivals, readings, book signings, interviews and book promotion tours, and this demand has increased with the rise of social media: writers are now expected to represent themselves across a variety of digital platforms, which currently include Twitter, Facebook, and Instagram. These events and spaces reflect changing reading practices in which readers wish to move beyond the “solitary act of reading” and to participate in literary communities (Johanson and Freeman, 304). Within these communities authors occupy a role that is part celebrity, part guru, and part (imagined) close friend. Johanson and Freeman, in considering the appeal of writers’ festivals, argue “audiences seek genuine relationships with artists […] and are sensitive to a lack of authenticity on the part of the artist in the relationship” (306). Readers want to have access to authors: to get near them, the real them. And this sets up the expectation of a two-way street in which there is pressure on authors to also be participants and to grant readers the access they desire. Author websites are one way that writers respond to the call to make themselves visible and accessible as authors within literary communities, and this call is often framed as an impetus to “connect with” an audience. But the primary function of the author website is to exploit readers’ fascination with the author in order to sell books. In neoliberal cultures the pressure is on for all kinds of people to use online tools and spaces to commoditise their self-representation by cultivating a “self-brand,” and, to varying degrees of alarm, disgust, or pragmatism, this is certainly one way that the author is conceptualised: as a brand name (See Australian Society of Authors; Evers; Force; and Rankin). The author as brand name guarantees and markets a reading experience particular to that brand. As with many other commodities, author brands are a mechanism for organising books into categories with identifiable traits in order that readers/consumers may identify which books appeal to their reading tastes and choose their purchases accordingly. It is as Michel Foucault remarks in answer to the question “What is an Author?”: it is “a certain functional principle by which, in our culture, one limits, excludes and chooses” (159). Digital spaces in particular are seen as opportunities for authors to create an “online presence” by communicating themselves as a brand on a website. I am proposing that we might look at how these websites draw on intimate modes of self-representation to create an author-subject that is knowable to a reading public, and to think about how the features of these sites and their digital contexts shape the kinds of authorial personas that can be produced in the medium of the author website. In order to do this, I now want to turn to the field of auto/biography studies in which there is a growing body of work that considers a range of online modes of self-representation as texts that can be read, analysed and understood within a broader framework of auto/biographical practices (autobiography is sometimes written with a slash, as in, auto/biography in order to acknowledge both biography and autobiography within a range of textual practices that broadly deal with life narrative). It is worth mentioning here that there is much diversity within author websites, and not all of them work to facilitate a connection with the reader. In fact, some work conversely to distance the author or to shroud them in mystery, among a range of other functions and formats. These sites of resistance to the pressure to “connect” are just as interesting in the context of finding out how online spaces are used to construct authors, however, there is not room to explore them here. The Author Website: An Automedial Genre In order to address new forms of (chiefly digital) self-representation that go beyond the printed book, scholars working in the field of auto/biography studies have proposed the concept of “automedia” as an alternative to terms such as autobiography, life writing or life narrative. Leading memoir and life narrative theorist Julie Rak (2013) argues that the concept of autobiography—and the ways that scholars have approached the genre—has been dominated by ideas of “narrative” and “writing” that are ill-suited to reading and analysing many online modes of self-representation. For example, although we might have trouble trying to read a Facebook wall or a Second Life avatar as “an autobiography” in the traditional sense, these performances of self-identity demonstrate ways in which users are taking up technology in order to engage in the business of autobiographical representation. And they are interesting for what they might be able to tell us about cultural understandings of selfhood and what it means to “live” a “life.” Rak proposes that these texts, which move beyond the medium of the written word, and which are not necessarily crafted (or read) as a story or narrative, might be studied not as autobiography but instead as automedia. Sidonie Smith and Julia Watson also point to automedia as a way of approaching autobiographical texts in a way that emphasizes how the telling or mediation of a life actually shapes the kind of story that can be told about it. They state that “media cannot simply be conceptualized as “tools” for presenting a preexisting, essential self. … Media technologies do not just transparently present the self. They constitute and expand it” (“Virtually Me” 77). So we might understand an automedial approach as a way of studying auto/biographical texts (of a variety of forms) that take into account how the effects of media shape the kinds of selves that can be represented, and which understands the self not as a preexisting subject that might be distilled into story form but as an entity that is brought into being through the processes of mediation. In my conceptualisation, this approach understands that the self does not exist outside of mediation, and it seeks to comprehend how the processes of (auto-)mediation shape selfhood both in individual terms (by analysing a particular automedial text to understand how it constructs the specific subject of that text) and in more general terms (how conventions and practices of different kinds of media shape and reflect cultural ideas of the self). As such, I do not think that automedia as an approach to autobiographical texts need be limited to digital media—after all, books are still media. But the modes of self-representation being taken up in online contexts present scholars with urgent questions about what it means to represent life and the self in increasingly social, networked, multi-media ways. The author website is an increasingly valuable tool for making writers visible as authors in online environments; but how are they automedial? By creating a mediated construction of an authorial persona that functions as a space in which readers (or to be more inclusive, internet users) can move around and experience the author’s mediated persona, the author website draws on strategies of auto/biographical representation in order to respond to a demand for personal access to the author. The author website works to create an often interactive space of contact between the writer as author and the public, where an audience (or internet user) is able to explore the author as he or she is constructed by his or her website. In order to explore how this kind of analysis might begin, I will turn to comics artist Erika Moen and her website erikamoen.com. Case Study: Erika Moen’s Authorial Persona Erika Moen is a self-published comics author based in the US. Her online diary comic DAR!: A Super-Girly Top Secret Comic Diary (2003-2009) grew out of her printed mini comics about coming out as lesbian. Moen’s website erikamoen.com is a good example of a highly developed automedial space, and it works to construct her as a comics author by offering for public consumption an authorial persona that functions as a brand, packaging and marketing her work. This case study is compelling for two reasons. Firstly, the graphic medium that Moen works in is particularly suited to the current moment in Web 2.0 history in which images—often in conjunction with words—are increasingly central. Secondly, the autobiographical nature of her work makes for interesting tensions between the authorial persona that is represented on her website and the autobiographical subject of her comics. For autobiographical authors, the call for them to be accessible to the public takes on an extra dimension. A consistent author brand should maintain an alignment between the kind of work they produce and their persona. In the case of autobiographical writers, their persona is anchored in a textual representation of their real-life self, so this allows us to think about the different functions of these two constructions, and the ways they speak to each other (or don’t). Moen is credited with generating the content of the site; however, her website was designed by a web designer and is based on a blog format. Although Moen’s site is much more than a blog, the blog format is evident as an influence on the design of the site which comprises nine pages: “Home,” “Art Portfolio,” “Comics,” “About,” “Events and Appearances,” “Press,” “Blog,” “Shop,” and “Contact.” In a broader consideration of this kind of author website, the four pages Home, About, Shop, and Contact, represent the key functions that these sites perform. The home page grounds the site, giving the user a first impression and overview of the author brand. “About” is the place that users can find biographical information. The site’s shop indicates the context of the space as a site that occurs within commercial networks of production and consumption, and which also works to disguise the commoditisation of the author by delineating a separate space for commerce that focuses on their work as the object for sale. The “Contact” page provides further channels for “connecting” with the author. The focus of this essay is Moen’s “Home” page (Figure 1). The home page anchors the site and works to create a professional persona for Moen that draws heavily on her autobiographical voice and cartoon style (which she has honed in her works DAR! and Oh Joy Sex Toy). It is highly significant that the face that welcomes the user to the site is not a photographic image of Moen but rather her cartoon avatar, which greets users with an assured and friendly smile. Those familiar with her work will recognise this picture as Moen. If readers fail to make this connection, there are clickable headings immediately to the right of the figure that use the first-person voice: the headings invite the user to “check out my work” and ask them “what am I up to?” (my emphasis). Taking a cue from the comic medium, the user might associate the proximity of the image of the cartoon girl to these statements, and read the two elements cohesively like a comics panel, understanding that the girl is the speaker, and the speaker is the author Erika Moen. Moen, as the author constructed by the website, almost always addresses the reader in this chatty, informal voice which echoes the voice she uses in her comics. On the home page, the reader is asked several questions and all of these appear in close proximity to the drawing of Moen. In addition to the one mentioned above, the reader is asked if they are “Looking to purchase some art?” and whether they “Want to see what I’ve created?” Instead of using labels here, the website uses questions addressed to the reader, and these appear clustered around the cartoon image of Moen which is rendered in her style. These questions draw the reader into an implied conversation, and they also suggest a presence or speaker behind the screen which, prompted by the cartoon Erika, the reader is encouraged to imagine as Erika Moen. This illusion of two-way communication invites the reader to experience the site as a personal encounter, and Moen’s perky, friendly voice that speaks intimately to her readers about her latest activities, products and appearances is the thread that sews together the different spaces of the site as well as Moen’s published work. Above the drawn image of Moen appear the words “Erika Moen” in a large “handwritten” font that dominates the screen. The illusion of handwriting here is significant. Hilary Chute, a scholar of autobiographical comics, in her book Graphic Women argues that handwriting constitutes an important autobiographical act on the part of the comic memoirist. She states that handwriting “underscores the subjective personality of the author” and acts as “a trace of autobiography in the mark of its maker” (10-11). Indeed, handwriting is often read as a sign of humanity and authenticity that is understood in opposition to the machined construction of computer generated fonts. The idea that handwriting can be traced back to an individual and that personal traits can be discovered by decoding a person’s handwriting are ideas that reflect an autobiographical reading of handwriting and its place within textual culture. In this context, on the website of a comics artist, in addition to referencing the medium of cartoons, it also signals these ideas about authenticity and autobiography, and it implies the human behind the digital text. Everything on the home page is a product of Moen herself and each element communicates her persona as an indie, DIY, self-published cartoonist: each image that appears on the home page is drawn by her hand; her voice inflects the majority of the text on the page; some of the writing appears in a handwritten font; even, the bio states, her degree from Pitzer College is “self-made.” Moen’s Home page is an automedial space that facilitates a connection between author and reader that is grounded in the commoditised networks of persona production and consumption: the site serves not only to encourage the reader to buy Moen’s autobiographical comics, but effectively to “buy into” her personal brand. It constructs a persona that draws on a combination of visual and textual signals which at once connect Moen to her comics works and also encourage readers to feel as if they “know” Erika: her name in handwriting, her comics portrait which welcomes the reader, and the subheadings that draw the reader into a conversation. Although there is much more to explore on Moen’s website, in order to demonstrate some key considerations of an automedial approach I have examined several significant elements of the homepage which form the basis for a fuller reading of the site. Conclusion This essay sits at the burgeoning intersection of autobiography studies and digital media studies, and is part of an attempt to understand how digital media practices impact on what kinds of self-representation are produced and consumed. In this way, it contributes to the field of persona studies, which is also invested in exploring systems that facilitate the “presentation of the self that are now ubiquitous in contemporary culture” (Barbour & Marshall). I have suggested that the author website can be read as a genre of automedia in order to explore how these digital spaces—which are embedded in networks of literary production and consumption—draw on auto/biographical strategies to construct an authorial persona that works to sell books by connecting with an audience. This essay works towards further research on paratextual sites that can tell us more about how writers are constructed as authors in the contemporary literary landscape, and I have proposed that a consideration of the deployment and construction of authorial personas is integral to understanding “the author” in this cultural moment. References Anderson, Hephzibah. “How Authors Become Mega-Brands.” BBC. British Broadcasting Corporation. 19 Feb. 2014. 15 Apr. 2014. Australian Society of Authors. “Marketing: The Author as Brand Name.” DVD. Australian Society of Authors, n.d. 15 Apr. 2014. Barbour, Kim, and David Marshall. “The Academic Online: Constructing Persona through the World Wide Web.” First Monday 17.9 (2012). 19 May 2014. Bennett, Andrew. The Author. Abingdon: Routledge, 2005. Chute, Hilary L. Graphic Women: Life Narrative and Contemporary Comics. New York: Columbia University Press, 2010. Evers, Stuart. “Bestselling Authors, or Branding Machines?” The Guardian 12 June 2008. 15 Apr. 2014. Force, Marie. “A Finger on the Pulse of Readers – New Survey Confirms Reader Passion for e-Books, But Half Still Want Paperbacks.” PR Newswire 1 Aug. 2013. 14 Apr. 2014. Johanson, Katya, and Robin Freeman. “The Reader as Audience: The Appeal of the Writers’ Festival to the Contemporary Audience.” Continuum: Journal of Media & Cultural Studies 26.2 (2012): 303-314. Marshall, P David. “Persona Studies: Mapping the Proliferation of the Public Self.” Journalism 15.2 (2014): 153-170. Moen, Erika. DAR!: A Super-Girly Top Secret Comic Diary. 2003-2009. 10 Apr. 2014. Moen, Erika. Erika Moen. c. 2014. 22 Apr. 2014. Moen, Erika. Oh Joy Sex Toy. 2011-2014. 10 Apr. 2014. Pitsaki, Irini. “Strategic Brand Management Tools in Publishing.” The International Journal of the Book 8.3 (2008): 103-112. Rak, Julie. “First Person? Life Writing versus Automedia.” Beyond the Subject: New Developments in Life Writing: IABA Europe 2013. 31 Oct. - 3 Nov. 2013. Rankin, Jennifer. “Publish and Be Branded: The New Threat to Literature’s Laboratory.” The Guardian 14 Jan. 2014. 15 Apr. 2014. Smith, Sidonie, and Julia Watson. Reading Autobiography: A Guide to Interpreting Life Narratives. Minneapolis: University of Minnesota Press, 2001. Smith, Sidonie and Julia Watson. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. 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Given that the new advances in technology in the 1980s had a major impact on the carefully constructed myth of authenticity in horror and pornography, ranging from flawless special effects at one extreme to the idea of the handheld voyeur movie at the other, it is rather ironic that the key progenitor to the erotic-grotesque form is a long-established and in some ways basic form: the pen and paper art of manga. This medium can be traced back to pillow books and the illustrated tradition in Japanese culture – a culture where even written language has evolved from drawings rather than alphabetical ciphers. Technological innovation notwithstanding, the 1980s is an extraordinary period for manga and it is perhaps here that we find the most startling hybridisation of porn and horror where, to borrow a phrase from Liz Kotz, “pathology meets pleasure, where what we most fear is what we most desire” (Kotz 188). Many of the most extreme examples of 1980s manga repeatedly confront the reader with tales that intersperse and interlink imagery and narrative sequences of sex, violence and the abject. Suehiro Maruo is in many ways a commercially marginalised but highly renowned manga artist of the erotic-grotesque. His full-length manga novel Mr Arashi’s Amazing Freak Show (1984) is a sweeping tale of carnival freaks redolent with sex and sadism, but in this article I will address his short comic strips from around the same period. The stories collected in Suehiro Maruo’s Ultra-Gash Inferno (2001) present a mortifying vision of sex and horror with stories that draw on the erotically tinged world of classical Japanese theatre and the short fiction of Edogawa Rampo but push them into the domain of extreme pornography. In “Putrid Night” (1981), an abusive man, Todoroki, subjects his teenage wife, Sayoko, to vicious cunnilingus and anal sex. In one sequence, Sayoko gives oral sex while Todoroki runs a samurai sword across her cheek. In her misery, Sayoko finds true love in the teenage boy Michio. Their illicit sexual love is tender and fulfilling and yet the imagery that intersperses it is ominous: when they have sex in a field, their conjoined bodies are juxtaposed with rotting fruit infested with ants and Michio’s erect penis is juxtaposed with a serpent in the grass. Sayoko and Michio plot to murder Todoroki. The result is disastrous, with Todoroki cutting off the arms of his wife and her lover through the elbows, and lancing their eyeballs. In the carnage, Todoroki has sex with Sayoko. The young lovers do not die, and Todoroki keeps them alive in a cell as “pets” (19). In a grotesque triumph of true love, Todoroki, to his horror, spies on his two victims and sees them, their eye sockets and arm stumps pouring blood, tenderly making love. In “Shit Soup” (1982), Maruo produces a comic strip with no story as such and is therefore a highly simplistic pornographic narrative. We witness a menage a trois with a young woman and her two male lovers and the comic presents their various exploits. In their opening bout, the woman squeezes a cow’s eyeball into her vagina and one man sucks it out of her while the other licks her beneath the eyelid. Later, the three excrete onto dinner plates and dine upon their mixed shit. The story ends with the three laughing deliriously as they fall from a cliff, an emblem of their joyful abandon and the intersection of love and death. As epilogue, Maruo describes the taste of excrement and invites us to taste our own. This ending is an ingenious narrative decision, as it turns on the reader and strives to deny us – the viewer/voyeur – any comfortable distance: we are invited, as it were, to eat shit literally and if we refuse, we can eat shit metaphorically. Suehiro Maruo’s work can also be subtle: in what looks like a realistic image at the opening of “A Season in Hell” (1981), a dead teenage girl lies, covered in “gore and faeces” (45), on a grassy path which resembles the hairy opening to female sexual organs. The surrounding field is like a pudenda and the double arch of the nearby bridge resembles breasts. Maruo can thus outwit the censorship tradition in which pubic hair is generally forbidden (it does appear in some of Maruo’s comic strips), although erections, ejaculations and hairless openings and organs would seem to be always graphically permissible. Probably the most excessive vision in Ultra-Gash Inferno is “The Great Masturbator” (1982). In this, Suehiro Maruo presents a family in which the father repeatedly dresses his daughter up as a schoolgirl in order to rape her, even cutting a vagina-sized hole into her abdomen. Eventually, he slices her with numerous openings so that he can penetrate her with his fists as well as his penis. Meanwhile, her brother embarks on an incestuous relationship with his ancient aunt. After her death, he acquires her false teeth and uses them to masturbate. He ejaculates onto her grave, splitting his head open on the tombstone. The excess and debauchery make it a shocking tale, a kind of violent manga reworking of Robert Crumb’s cartoon “The family that lays together, stays together” (91) from Snatch 2 (January 1969). Like Crumb, we could argue that Maruo employs explicit sexual imagery and an ethos of sexual taboo with the same purpose of transgressing and provoking the jargon of particular social norms. The political dimension to Maruo’s work finds its most blatant treatment in “Planet of the Jap” (1985), anthologised in Comics Underground Japan (1996). This manga strip is a devastating historical-political work presented as a history lesson in which Japan won the Second World War, having dropped atomic bombs on Los Angeles and San Francisco. The comic is full of startling iconic imagery such as the Japanese flag being hoisted over the shell-pocked Statue of Liberty and the public execution of General MacArthur. Of course, this being Maruo, there is a pornographic sequence. In a lengthy and graphic episode, an American mother is raped by Japanese soldiers while her son is murdered. As these horrors are committed, the lyrics of a patriotic song about present-day Japan, written by the Ministry of Education, form the textual narrative. Although the story could be seen as a comment on the subjection of Japan at the end of the Second World War – a sustained ironic inversion of history – it seems more likely to be a condemnation of the phase of Japanese history when, tragically, a minority of “atavistic, chauvinistic, racist warmongers” secured for themselves a position of “ideological legitimacy and power” (Lehmann 213). However, Maruo is being deliberately provocative to his contemporary reader: he writes this story in the mid-1980s, the peak of Japan’s post-war prosperity. As Joy Hendry says, Japan’s “tremendous economic success” in this period is not just important for Japan but marks an “important element of world history” (Hendry 18). Maruo ends “Planet of the Jap” with a haunting international message: “Don’t be fooled. Japan is by no means a defeated nation. Japan is still the strongest country in the world” (124). The porn-horror creator Suehiro Maruo follows in the tradition of figures like Octave Mirbeau, Georges Bataille and Robert Crumb who have used explicit pornography and sexual taboo as a forum for political provocation. The sexual horror of Maruo’s erotic-grotesque manga may terrify some readers and titillate others. It may even terrify and titillate at the same time in a disturbing fusion which has social and political implications: all the Maruo works in this essay were produced in the early to mid-1980s, the peak of Japanese economic success. They also coincide with the boom years of the Japanese sex industry, which Akira Suei argues was terminated by the repressive legislation of the New Amusement Business Control and Improvement Act of 1985 (Suei, 10). Suei’s account of the period paints one of frivolity and inventiveness embodied in the phenomenon of “no-panties coffee shops” (10) and the numerous sex clubs which offered extraordinary “role-playing opportunities” (13). The mood is one of triumph for the sexual expression of the customers but also for the extremely well-paid sex workers. Maruo’s stories contemporaneous with this have their own freedom of sexual expression, creating a vision where sexually explicit images comment upon a wide variety of subjects, from the family, scatological taboos, through to national history and Japan’s economic success. At the same time as presenting explicit sex as a feature in his films, Maruo always closely weaves it in with the taboo of death. Martin Heidegger interprets human existence as Sein-zum-Tode (being-towards-death) (Kearney 35): in Maruo’s vision, existence is evidently one of sexual-being-towards-death. Like Suehiro Maruo’s hideously maimed and blind lovers, humanity always returns to the impulse of its sexuality and the desire/will to orgasm: what Maruo calls “the cosmic gash” of physical love, a gash which also reveals, in a Heideggerian sense, the non-being that is the only certainty of existence. And we should remember that even when love is blind, someone will always be watching. References Crumb, Robert. The Complete Crumb, Volume 5: Happy Hippy Comix. Seattle: Fantagraphics, 1990. Hendry, Joy. Understanding Japanese Society. London: Routledge, 1987. Kearney, Richard. Modern Movements in European Philosophy. Manchester: Manchester University Press, 1986. Kotz, Liz. “Complicity: Women Artists Investigating Masculinity” in Paula Church Gibson (ed.) More Dirty Looks: Gender, Pornography and Power (Second Edition). London, BFI, 2004, 188-203. Lehmann, Jean-Pierre. The Roots of Modern Japan. London: Macmillan, 1982. Maruo, Suehiro. “Planet of the Jap” in Quigley, Kevin (ed.). Comics Underground Japan. New York: Blast Books, 1992. —-. Mr Arashi’s Amazing Freak Show. New York: Blast, 1992. —-. Ultra-Gash Inferno. London: Creation, 2001 Mizuki, Shigeru. Youkai Gadan. Tokyo: Iwanami Shoten, 1992. Rampo, Edogawa. Japanese Tales of Mystery and Imagination. New York: Tuttle, 1956. Suei, Akira “The Lucky Hole as the Black Hole” in Nobuyoshi Araki. Araki: Tokyo Lucky Hole. Köln: Taschen, 1997, 10-15. MLA Style Hand, Richard J. "Dissecting the Gash: Sexual Horror in the 1980s and the Manga of Suehiro Maruo." M/C Journal 7.4 (2004). 10 October 2004 <http://www.media-culture.org.au/0410/05_horror.php>. APA Style Hand, R. (2004 Oct 11). Dissecting the Gash: Sexual Horror in the 1980s and the Manga of Suehiro Maruo, M/C Journal, 7(4). Retrieved Oct 10 2004 from <http://www.media-culture.org.au/05_horror.php>

Transmedia storytelling, as defined by Henry Jenkins in 2006 in his book Convergence Culture, highlights a production strategy that aims to augment the narration of a cultural work by scattering it across several media platforms—digital or non-digital. The term is certainly quite recent, but the practices are not new and allow us to understand the evolution of the cultural industries and the creation of a new media ecosystem. As Matthew Freeman states, transmedia storytelling always relies on industrial changes, the narration adapting itself to new media synergies and novelties to create engaging and coherent storyworlds.Producers of American TV shows, showrunners, and networks are more and more eager to develop narrative universes on other media platforms in order to target new audiences and to give food for thought to fans, as well as reward them for their intellectual and emotional investment. Ancillary content and tie-ins sometimes take the form of novelisations or comic books, highlighting the fact that strategies of transmedia storytelling can be deployed on non-digital platforms and still enhance the narrative aspects of the show. For example, Twin Peaks (1990) developed The Diary of Laura Palmer (1990), a journal written by the character Laura Palmer who gave insights on her life and details about her relationships with other characters before she was murdered at the beginning of the series. How I Met Your Mother (2005-2014) published The BroCode (2008), first seen on episode “The Goat” (season 3 episode 17), and The Playbook (2012), first seen in an episode entitled “The Playbook” (season 5 episode 8). They are bibles written by character Barney Stinson that contain rules or advice for picking up women. For instance, The BroCode contains 150 articles, a glossary of terms, a definition of “a bro,” history of the code, amendments, violations, and approved punishments, all invented by Barney; some of these components were talked about on the show, while others were original additions for the book.Another way to create transmedia storytelling around TV shows is by developing comic books. This article will explore this specific media form in relation to transmedia strategies and will try to underline how comic books can make a narrative richer by focusing on parts of the plot, characters, times, or locations. First, I will focus on the importance of seriality from a historical perspective, because seriality appears to be one of the main principles of transmedia storytelling. Yet, is this narrative continuity always coherent and always canon when it comes to the publication of comic books? I will then propose a typology of the narratives comic books exploit to augment the storytelling of a show. I will give examples to illustrate how comic books can enrich the narrative universe of a given show and how characters can smoothly move from one platform to the other.A Transmedia World: Television and Comic Books Hand in HandSeriality is one of the main pillars of transmedia storytelling, and, according to Jenkins, “it is about breaking things down into chapters which are satisfying on their own terms, but which motivate us to come back for more” (“Transmedia”). These characteristics are already present in the way TV series are written, produced, and broadcast, and in the way comic books are created. They rely on episodes for TV shows and on issues for comic books that usually end with suspense and a suspension in the narrative continuity, commonly known as a cliff-hanger. For comic books, this narrative continuity took root in the early comic strips of the 18th and 19th century (Maigret and Stefanelli), which played a huge part in what we now know as comic books. As Pagello explains:The extensive practice of narrative serialisation played a major role in this context: the creative process, the industrial production and distribution, the editorial practices and, finally, the experience of comics readers all underwent dramatic changes when comics started to develop an identity distinguished from satirical cartoons, illustrated books and the various forms of children’s picture stories.According to Derek Johnson, these evolutions, in terms of production and reception, are closely linked to the widespread use of the franchise model in media industries. Johnson explains thatcomic books, video games, and other markets once considered ancillary now play increasingly significant and recentered roles in the production and consumption of everyday film and television properties such as Heroes, Transformers, and the re-envisioned Star Trek in ways that only very few innovators (such as George Lucas and his carefully elaborated and expanded Star Wars empire) had previously conceived in the twentieth century.The creation of transmedia strategies that capitalize on narrative continuity and seriality call for some synergies between media and for a “gatekeeper” of the stories who will ensure that all is coherent in the storyworld. Thus, “in 2006, the management of Heroes, for example, became a job for a professional ‘Transmedia Team’ charged with implementing creative coordination across television, comics, and the Internet” (Johnson).Another principle of transmedia storytelling, closely linked to seriality and the essence of the definition, is the creation of a narrative universe, that is “world-building,” in which plots and characters develop, and which will lay the foundations for the story. These foundations will be written in what is called a Bible, a document containing all the narrative elements in order to ensure coherence. In the notion of world-building, a matrix of possibilities is deployed, since stories can potentially become threads to weave, and re-weave. This rhizomatic world can be extended to infinity in a canonical way (by the official production) and in a non-canonical one (by the creations of fans). For Mark Wolf, these narrative worlds work like dynamic entities, and are transformative, transmedial, and transauthorial, which are similar to the notions and possibilities of transmedia storytelling, and media and cultural convergence. Stories that cannot be contained within the “real” of a single medium will be expended and developed on another or several other ones, creating a rich storyworlds. Comic books can be one of these tie-in media.New Term, Old Creations: An Historical OverviewMatthew Freeman wrote in his latest book Historicising Transmedia Storytelling that these transmedia practices do have a past and existed long before the introduction of the term due to new technologies, production strategies, and reception tactics. Comic books were often an option to enrich storylines and further develop the characters. For example, L. Frank Baum created a storyworld around The Wizard of Oz made of mock newspapers, conferences, billboards, novels, musicals, and comic strips in order to “appeal to a migratory audience” (Jenkins, “I Have”) and to deepen the characters, introduce new ones, and discover the land of Oz as if it were a real location. The author used techniques of advertising to promote and above all to expand his storyworld. As newspaper comic strips were quite popular at the time, Baum created several tie-in extensions in the newspapers and in a novel format. As Jason Scott underlines, “serial narratology enhances the possibilities of advertising and exploitation through the established market for the second and subsequent instalment” (14). The series of comic strips entitled Queer Visitor from the Marvellous Land of Oz (1904-1905) picked up, in terms of narration, just after the end of the book, offering a new temporality and life for the characters. As Freeman notes, this choice follows an economic logic:The era’s newspaper comic strips and their institutional tendency to prioritize recurring characters as successful advertising mechanisms (as witnessed in the cross-media dispersion of Buster Brown) had in fact influenced Baum to return to the series’ more familiar faces of Dorothy, the Scarecrow, and the Tin Woodman (2371).Here, the beloved characters are moving from one medium to the next, giving new insights on their life after the end of the book, and enhancing their stories beyond its pages.A Typology of Comic Books and Tie-in Extensions of TV SeriesBefore diving into a tentative typology, I want to look at the definition of canon in a transmedia storyworld. There is a strong debate in academic discussions around the issues of canonicity, and here I understand canonicity as the production of official texts around a given cultural content. That is because of precisely what is qualified as an official text or an official extension, and what is not. In the book I co-edited with Benjamin W.L. Derhy Kurtz (Derhy Kurtz and Bourdaa), we respond by coining the term “transtexts,” which includes officially produced texts and fantexts in the same narrative universe. The dichotomy between both kinds of texts is thus diminished. Nonetheless, in production and transmedia strategies, canonicity is hard to evaluate because “few television series have attempted to create transmedia extensions that offer such a (high level of) canonic integration, with interwoven story events that must be consumed across media for full comprehension” (Mittell 298). He follows by proposing a typology of two possible transmedia extensions based on a canon perspective versus a non-canon one: “what is extensions” extend the storyworld canonically and in a coherent way, whereas “what if extensions” “pose(s) hypothetical possibilities rather than canonical certainties, inviting viewers to imagine alternate stories and approaches to storytelling that are distinctly not to be treated as potential canon” (Mittell 298). Mark Wolf refers to the term growth to qualify canonical materials which are going to expand a given storyworld and which nourish the stories. As argued by Gabriel et al., “Wolf’s definition of ‘growth’ makes it clear that, for him, a transmedial product can only be considered to contribute to a world’s growth if it adds new ‘canonical’ material, i.e. material that presents new pieces of information that are “true” for the fictional world” (Gabriel et al. 169). This notion of “truth” to the diegesis can be opposed in this context to the notion of alternate stories and alternate versions of the characters.My attempted typology lays its foundation upon this opposition between what is seen as an official extension and what is seen as an unofficial extension, but offers alternate perspectives to expand the storyworld using new characters, locations, or universes. The first category will look at canonical extensions and how they can deepen characters’ development and temporalities. The second category will deal with “canon divergent” (to use fans’ language) extensions and how they can offer new entries into the stories by creating new characters or presenting new locations.Canonical Extensions: CharactersTie-in extensions in the form of comic books help to deepen the characters, especially supporting characters, by delving into their motivations and psychology, or by giving them backstories and origin stories. According to Paolo Bertetti, “the transmedia character is a fictional hero whose adventures are told on several media platforms, each providing details about the character's life” (2344). Actually, motivated characters are the quintessential element of the narration of the classic Hollywood era, which was then reused in the narration of TV series, which were then penned into comic books. In her definition of transmedia superstructures, Marsha Kinder based her analysis on how characters moved from one medium to the next, making them the centre of the narrative universe and the element audiences would follow.For example, Fringe (2008), in a deal with DC comics, extended its stories and its characters in comic books, which were an integral part of the storyworld, and which included canon materials by offering Easter Eggs to fans and rewarding them for their investment in the narrative universe. Each issue of the second series dealt with a major or recurring character from the show, deepening them by giving them backgrounds. That way, audiences can discover the backstories of Agent Broyles, Nina Sharp, the CEO of Massive Dynamic, or even Gene, Walter’s cow, all of which are featured in the series but not well developed.Written by actor Tim Rozon (who plays Doc Holliday on the show) and author Beau Smith, Wynonna Earp Season Zero (2017) focuses on the past of main character Wynonna Earp when she was an outlaw and before she comes back to her hometown, Purgatory. The past comes to life on the pages, while it was only hinted at in the show. It is a good introduction to the main character before the show, since Wynonna comes back to Purgatory by bus at the beginning of the very first episode and there are no flashback episode relating her story earlier. Because the two authors of this comic book are part of the creative crew of the show, an actor and a writer, they ensure a sense of coherence in the extensions they write.In collaboration with Dynamite Entertainment, an American comic book company, NBC Universal launched a series of comic book issues entitled Origins (2008) as an ancillary text to Battlestar Galactica (2004). “Origin stories” are a specific genre related to superhero franchises. M.J. Clarke underlines that,the use of Origins Stories is influenced by the economic structure of the comic book industry, which continues to produce stories over years and decades. ... By remaining faithful to the Origins (which are frequently modified in their consistency), readers can discover a story without having to navigate in more than 400 numbers of commix. (54)The goal of these comic books is to create a "past" for the human characters that appeared in the series. The collection of comic books thus focuses on five main characters in 11 issues, spread out over a year: William Adama, Zarek, Gaius Baltar, Kara "Starbuck” Thrace, and Karl "Helo" Agathon. These issues are collected in an eponymous Omnibus. Likewise, Orphan Black (2011) also offered backstories for its “clone club” without disrupting the pace of the show. The stories, tied to the events of the series, focus on the opportunity to better understand the emotions, thoughts, and feelings that exemplify the characters of the show.It is interesting to note that the authors of these comic book extensions were in close contact with Ronald D. Moore and David Eick, showrunners of the Battlestar Galactica series, which guaranteed coherence and canonicity to the newly created material. In a personal interview, Robert Napton, writer of Origins, explained the creative process:so every week we would watch episodes and make sure our stories matched as closely as possible to what the television series was doing …we tried to make it feel like it was very much part of the series, so they were untold adventures and we tried to fit it into the continuity of the series as much as possible.Brandon Jerwa, writer for Battlestar Galactica comic book series Season Zero and Ghosts (2009), confirmed that, “It is my understanding that the comics were passed through Mr. Moore’s office, and they were certainly vetted by Syfy and Universal.” Jerwa also added an interesting input on perception of canonicity versus non-canonicity by fans who can be picky about the ancillary contents and added materials that extend a storyworld:Most comic tie-ins have a hard time being considered a legitimate part of the canon, and that is simply beyond the control of the creative team. I worked very hard to make sure that I was writing material that adhered to the continuity of the show as closely as humanly possible. I don’t believe in writing a licensed property in such a way as to put forward ‘my vision’ of the universe; I believe very firmly that it is my responsibility to serve the source material above all else.Canonical Extensions: TemporalitiesComic books as a licensed product can expand the temporalities of the show and tell stories before the beginning of the series and after it ended, as well as fill time voids and ellipses. For example, now in its 11th season in comic books, Joss Whedon managed to keep Buffy the Vampire Slayer (1997-2003) alive and to attract new fans without alienating its original fanbase. Blogger and web entrepreneur Keith McDuffee felt that reading Buffy as a comic book after seeing it on television for seven years was strange, but the new format was a good sign because: “the medium lets creativity go completely wild without budget worries.” The comic books focus on the famous characters and created a life for them after the end of the show, making them jump from the screen onto the pages. Sometimes, the comic books told original stories that might seem out-of-character, like the issue in which Buffy sleeps with a woman. That kind of storyline wasn’t explored in the TV show, and comics offer one way to go deeper into the characters’ backgrounds and psychology. Sometimes, the tie-ins do not strictly follow the continuity and become non-canon regarding the stories of the TV shows. For example, DC/Wildstorm presented comic book issues around The X-Files (1993-) that were set in continuity of the show but failed to refer to main plot events (for example, Scully’s pregnancy). “Rather than offering ‘additive comprehension’ to a pre-existing television and film narrative, Spotnitz chose to write licensed comics on their own terms” (Pillai 112).DC is familiar with offering new adventures for its superhero characters in the form of comic books (which are first published online), going back to the basics. Of course, in this case, the relationship between the comic book medium and the television medium is more intricate, as the TV series are based on comic book characters whose stories are then extended again in comic books, which are created specifically to extend the TV shows’ storyworlds. The creation of the comic book series The Flash Season Zero (2015) set the stories between the episodes of the first season of The Flash and focus on the struggles of Barry Allen as he juggles between his job as a CSI, his love for Iris West, his childhood sweetheart, and his new identity as a vigilante with superpowers. This allows viewers to better understand a part of Barry Allen’s life that was not well developed in the show, adding temporal layers to the stories. The Adventures of Supergirl vol. 1 (2016) also depict the battles of the girl of steel between episodes, as well as her life with her sister, Alex (who is also a new addition in the comic book), and her co-workers at the DEO. For Arrow,the digital tie-ins offer producers [opportunities] to explore side stories they are unable to cover on screen. In the case of Season 2.5, the 22-chapter comic enabled the producers to fill in the blanks in between the seasons, thus offering more opportunities to explore the dynamics of fan-favorite characters such as Felicity and Diggle. (Bourdaa and Chin 183)These DC comic books are examples of giving life to a TV show beyond the TV screen, enhancing the timeframe of the stories and providing new content. The characters pass through the screen to live new adventures in comic books. In some cases, the involvement of the series' actor and writer in comic book scripting confirms the desire for consistency in the extensions of the series, whatever the medium used and whatever the objectives.Canon Divergent Extensions or the Real PossibilitiesFinally, comic books can deploy stories that will display a new point of view on the canon: a “multiplicity” (Jenkins, “La Licorne”) or a “what-if story” (Mittell), which will explore new possibilities and new characters.The second series of Orphan Black comic book tie-ins entitled Helsinki (2016) dealt with clones in the capital of Finland. The readers discover the lives of other clones, how they deal with the discovery of their “condition,” and that they have a caretaker. The comics are written by John Fawcett, who is also a showrunner for the series. The narrative universe is stretched into new possibilities, seen with new eyes, and shown from the perspective of new clones. The introduction of new characters gives opportunities to tell new stories and diverge from the canonical content, especially in terms of the characters’ development and depth.Battlestar Galactica, after the show ended, partnered once again with Dynamite Entertainment, to publish a new set of comic books entitled BSG: Ghosts (2009), which tells the story of new characters surviving the Cylon genocide. Writer Brandon Jerwa asks in BSG: Ghosts: "And if a squadron of secret agents had also survived Cylon Attack?" For him, comic books are a good opportunity to relaunch the narrative universe by introducing new characters in a well-known storyworld.The comic books will definitely have to evolve in order to survive because at some point we will end up exhausting the interest of the readers on the narrative continuity. Projects like Ghosts are definitely a good way to test public reaction to new ideas in a familiar environment. (Jerwa)Conclusion: From One Medium to the Next, From Narrative Extensions to MarketingThis article offers an overview of how comic books are used as tie-in products to extend TV series’ narrative universe. The ambition was not to give an exhaustive panorama but to propose a typology with some examples. I showed that characters’ development, temporalities, and new points of view are narrative angles exploited in comic books to give depth to a storyworld. Of course, this raises issues of labour, authorship, and canon content, which are already discussed elsewhere (see, for example: Clarke, Pillai, Scott). Yet, comic books are an integral part of transmedia storytelling and capitalise on notions of seriality, offering readers new stories, continuity, depth, and character motivations in order to enrich storylines and make them live beyond the screen. However, Robert Napton, in our interview, underlines an interesting opposition between licensing and marketing: “Frankly, comic books are considered licensing and marketing, not official canon. The only TV comic that is canon is Buffy Season 8 and 9 because Joss Whedon says they are, but that is not the normal situation.” He clearly draws a line between what he considers to be a licensed product, in this article what I describe as canonical content, and a marketing product, which could be understood in this article as a canon divergent tie-in. The debate here is clearly on, since understandings of transmedia vary between the perspectives of production companies, which are trying to gain profit by providing new content, the perspectives of fans, who know the storyworlds and the characters extensively and could be very possessive of them, and the perspectives of extension authors, who “have very strict story guidelines” (Jerwa) and have to make their stories fit within the narrative universe as it is told onscreen.ReferencesBertetti, Paolo. “Towards a Typology of Transmedia Characters.” International Journal of Communication 8 (2014): 2344-2361.Boni, Marta. World Building: Transmedia, Fans, Industries. Amsterdam: Amsterdam UP, 2017.Bourdaa, Mélanie. “Transmedia Storytelling: Entre Narration Augmentée et Logiques Immersives.” InaGlobal (2012). 16 December 2017 <http://www.inaglobal.fr/numerique/article/le-transmedia-entre-narration-augmentee-et-logiques-immersives>.Bourdaa, Mélanie, and Bertha Chin. “World and Fandom Building: Extending the Universe of Arrow in Arrow 2.5.” Arrow and Superhero Television: Essays on Themes and Characters of the Series. Eds. James F. Iaccino, Cory Barker, and Myc Wiatrowski. Jefferson: MacFarland, 2017.Clarke, M.J. Transmedia Television: New Trends in Network Serial Production. New York: Continuum Publishing, 2013.Derhy Kurtz, WL Benjamin, and Mélanie Bourdaa. The Rise of Transtexts: Challenges and Opportunities. London: Routledge, 2016.Freeman, Matthew. Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds. London: Routledge, 2017.Gabriel, Nicole, Bogna Kazur, and Kai Matuszkiewicz. “Reconsidering Transmedia(l) Worlds.” Convergence Culture Reconsidered: Media—Participation—Environments. Eds. Claudia Georgi and Brigitte Johanna Glaser. Göttingen: Universitätsverlag Göttingen, 2015.Gillan, Jennifer. Television and New Media: Must-Click TV. New York: Routledge, 2010.Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: NYU Press, 2006.Jenkins, Henry. “I Have Seen the Future of Entertainment… And It Works.” Confessions of an Aca-Fan, 2008. <http://henryjenkins.org/blog/2008/10/i_have_seen_the_futures_of_ent.html>.Jenkins, Henry. “Transmedia Education: The 7 Principles Revisited.” Confessions of an Aca-Fan, 2010. <http://henryjenkins.org/blog/2010/06/transmedia_education_the_7_pri.html>.Jenkins, Henry. “La Licorne Origami Contre-attaque: Réflexions Plus Poussées sur le transmedia storytelling.” Terminal 10-11 (2013): 11-28. <http://journals.openedition.org/terminal/455>.Jerwa, Brandon. Personal Correspondence. 2013.Johnson, Derek. “A History of Transmedia Entertainment.” Spreadable Media: Web Exclusive Essays. <http://spreadablemedia.org/essays/johnson/#.Wo6g24IiGgQ>.Maigret, Eric, and Matteo Stefanelli. La Bande Dessinée: Une Médiaculture. Paris: Armand Colin, 2012.McDuffee, Keith. Buffy the Vampire Slayer: The Long Way Home, Part 1. Season premiere. 2007. <http://www.aoltv.com/2007/03/16/buffy-the-vampire-slayer-the-long-way-home-season-premiere/.>.Mittell, Jason. Complex TV: The Poetics of Contemporary Television Storytelling. New York: NYU Press, 2015.Napton, Robert. Personal Correspondence. 2013.Pagello, Federico. “Before the Comics: On Seriality of Graphic Narratives during the Nineteenth Century.” Belphégor 14 (2016). <http://journals.openedition.org/belphegor/810>.Pillai, Nicolas. “What Am I Looking at Mulder?: Licensed Comics and Freedoms of Transmedia Storytelling.” Science Fiction and Television 6.1 (2013): 101-117.Scott, Jason. “The Character-Orientated Franchise: Promotion and Exploitation of Pre-Sold Characters in American Film, 1913–1950.” Scope: An Online Journal of Film and Television Studies (2009): 10–28.

AbstractThis study focuses on the role of humour in health and well-being of women-who-have-sex-with-women (WSW) during COVID-19. This group has been shown to be vulnerable to alcohol abuse, especially as self-medication coping with social consequences of the COVID-19 pandemic. We investigated the potential usefulness of WSW-inclusive (i.e., depicting a female-female romantic couple) versus hetero-normative (i.e., depicting a male-female romantic couple) humorous cartoons in an anti-alcohol health campaign against excessive drinking among WSW. One-hundred-and-twenty-seven self-categorized WSW of diverse genders (woman, non-binary) and sexual orientations (e.g., lesbian, bisexual, pansexual, queer, heterosexual) participated in a 2 × 2 factorial between-participants design. Data were collected during the first months of the COVID-19 pandemic in The Netherlands. Humorous cartoons explicitly referring to lockdown measures systematically varied the humour subject (punchline about excessive drinking versus staying sober) and the couple (male-female, female-female) that were depicted. Although the (very brief) health message did not influence binge drinking determinants, the humorous health campaign depicting a female-female couple was perceived as more inclusive and evoked more amusement and less anger than when the cartoons depicted a male-female couple. High WSW identifiers were less amused about the health campaign text (but not the cartoons), less likely to share campaign materials offline (but not online), and had more positive binge drinking attitudes but lower binge drinking intentions than low identifiers. Implications are discussed.

Cosplay is considered as a modern mass practice of copying and public demonstration of the costume, image and behavior of famous heroes in the mass culture: heroes of movies, cartoons, comics, video games within the framework of festivals, processions, activities of clubs of the corresponding subject. The empirical material for the study was observations, publications in specialized mass media, recordings of Russian and foreign electronic broadcasts of cosplay events, interviews with Russian cosplayers. The article provides a cultural and historical analysis of cosplay, on the basis of which it is concluded that the archaic cultural forms of totemic primitive holidays, medieval carnival, and the first forms of theater are reproduced in cosplay. Traditional cultural forms in cosplay are endowed with new cultural meanings, among which are the game principal development in culture, the implementation of special mechanisms of young people socialization through individual and collective forms of identification and imitation of famous characters, creative development of screen culture characters. In cosplay, there is a partial revitalization of archaic cultural forms, such as zoo-mystery, carnival, the first forms of theater. The conclusion is made about the role of cosplay in the development of the visual language of modernity, «de-virtualization» of the mass culture images and the development of the «instinct of theatricality» in a modern person. Cosplay in Russia demonstrates a wider thematic repertoire than cosplay in the USA and Japan: it includes not only images of American films, video games, comics, Japanese manga and anime, but also images of Soviet animation, which paradoxically are capable of direct competition with modern products of mass culture and art.

This paper initiates a new area of cultural geography – the geographies of puppets and puppetry – and makes both empirical and conceptual contributions by presenting an initial analysis of puppets in popular culture. The paper begins by highlighting the paucity of disciplinary interest in puppets and the productive potential of puppets and puppetry for a range of sub-disciplines within human geography. A content analysis of 50 films, television programmes and fictional texts is presented, through which a dimensional model of puppets in popular culture is developed to stimulate further work in this area. Utilitarian (role and extent), relational (individual and social) and qualitative (puppetness and ontology) dimensions describe the many and varied ways in which puppets are used in popular culture. The diverse spaces that are created in such works through the interrogation of the human-puppet relationship are explored, with more extreme interpretations of puppetness generating the most peculiar – unique and strange – geographies. Subsequently, the cultural analysis is related to conceptual developments from geographical work on comics and cartoons to advance a conceptual contribution. Integrating and inverting notions of borderscape and topological gulf accommodates the simultaneous maintenance and elimination of human-puppet distinctiveness found to be essential to the peculiar geographies of puppetry.

Since the Cambodian genocide (1975-79), first-and-second generation survivors have developed new ways of processing personal and national trauma, including through the mode of graphic arts. This paper first extrapolates how graphic narratives differ from comics and cartoons. Then the graphic narrative’s role in assisting genocide survivors will be examined. In this section, the works of graphic artists, Ing Phoussera, Aki Rai, and Vath Nath, will be specifically looked at in relation to Franz Stanzel’s idea of ‘reflector narratives’ and Mieke Bal’s definition of ‘focalization.’ The paper will also focus on how graphic narratives have become a mode for second-generation survivors to engage with the past through Bui Long’s ‘refugee repertoire’ and Marianne Hirsch’s concept of ‘postmemory.’ Within this section, Tian Veasna’s Year of the Rabbit’s will be analyzed. Aspects considered include illustration, dialogue, and layered content. Finally, this paper will look at how graphic narratives contribute to the concept of the memory archive and “memory citizenship” within Cambodia. Specific questions that prompt my research include: What is a graphic narrative? Can graphic narratives be sources of memoir and postmemory? How do graphic narratives function as a tool for remembering and working through trauma for artists and readers?

Abstract Introduction The general objective of this Rights, Sex & Education MOOC, composed of 6 to 8 units, is inviting our learners and empowering them to act autonomously in their interventions in sexual health, by ensuring that their speeches, behavior and attitudes will follow and respect human rights values. In this context, learners are not only (medical) health professionals but rather engaged citizens. Objective To advance knowledge and practice in the priority area of human rights in relation to sexual health. This includes a variety of aspirations: ➢ the protection of young people from sexual violence, ➢ the fight against gender inequality, incest, sexual mutilation, sexual exploitation, ➢ the fight against sexist and homophobic prejudices. Methods The modules and sub-modules are combination of several formats: animated videos, podcasts, video interviews, infographics, cartoons, and evaluation, pedagogical and post-evaluation quizzes. This variation of formats allows us to keep learners engaged. This MOOC is also part of a Blended-learning approach. Therefore, we worked on animating throughout the opening sessions of the MOOC private groups on social networks, where learners discussed and exchanged material regularly. Our aim is the creation of a horizontal learning dimension as well as a group entity. Results This MOOC is a training tool designed at its core to be adapted and carried worldwide. Its first French version, in 2021, has been created with formats easily adaptable to the contexts and contents that will be imagined and redrawn in an English version. With a satisfaction rate of 93%, 4500 subscribers and more than 600 certifications. Conclusions We used the international format of a MOOC to fulfill the role that UNESCO chair plays in promotion of sexual health and human rights. Our ambition is to become an international reference in the field of sexual health and human rights. To take this project to the international level by consulting experts from each region in order to add and enrich this MOOC with information needed and adapted to each population and ecosystem and to respond to concerns raised by the context in which the region or the target population lives. Therefore UNESCO Chair Sexual health and Human rights created a network UNITWIN “EducationS and health for human sustainable development”. Disclosure No


 
 
 
 Give me the liberty to know, to utter, and to argue freely according to conscience, above all liberties. —John Milton (1608-1674)
 
 
 Introduction
 
 The publication of 12 cartoons depicting images of Prophet Mohammed [Peace Be Upon Him] first in Denmark’s Jyllands-Posten on 30 September 2005, and later reprinted in European media and two New Zealand newspapers, sparked protests around the Muslim world. The Australian newspapers – with the exception of The Courier-Mail, which published one cartoon – refrained from reprinting the cartoons, acknowledging that depictions of the Prophet are regarded as “blasphemous by Muslims”. How is this apparent act of restraint to be assessed? Edward Said, in his book Covering Islam has acknowledged that there have been many Muslim provocations and troubling incidents by Islamic countries such as Iran, Libya, Sudan, and others in the 1980s. However, he contends that the use of the label “Islam” by non-Muslim commentators, either to explain or indiscriminately condemn “Islam”, ends up becoming a form of attack, which in turn provokes more hostility (xv-xvi). This article examines how two Australian newspapers – The Australian and The West Australian – handled the debate on the Prophet Muhammad cartoons and considers whether in the name of “free speech” it ended in “a form of attack” on Australian Muslims. It also considers the media’s treatment of Muslim Australians’ “free speech” on previous occasions.
 
 This article is drawn from the oral testimonies of Muslims of diverse ethnic background. Since 1998, as part of PhD and post-doctoral research on Muslims in Australia, the author conducted 130 face-to-face, in-depth, taped interviews of Muslims, aged 18-90, both male and female. While speaking about their settlement experience, several interviewees made unsolicited remarks about Western/Australian media, all of them making the point that Muslims were being demonised. 
 
 Australian Muslims
 
 Many of Australia’s 281,578 Muslims — 1.5 per cent of the total population (Australian Bureau of Statistics) — believe that as a result of media bias, they are vilified in society as “terrorists”, and discriminated in the workplace (Human Rights and Equal Opportunity Commission; Dreher 13; Kabir 266-277). The ABS figures support their claim of discrimination in the workplace; in 1996 the unemployment rate for Muslim Australians was 25 per cent, compared to 9 per cent for the national total. In 2001, it was reduced to 18.5 per cent, compared to 6.8 per cent for the national total, but the ratio of underprivileged positions in the labour market remained almost three times higher than for the wider community. Instead of reflecting on Muslims’ labour market issues or highlighting the social issues confronting Muslims since 9/11, some Australian media, in the name of “free speech”, reinforce negative perceptions of Muslims through images, cartoons and headlines. In 2004, one Muslim informant offered their perceptions of Australian media: 
 
 I think the Australian media are quite prejudiced, and they only do show one side of the story, which is quite pro-Bush, pro-Howard, pro-war. Probably the least prejudiced media would be ABC or SBS, but the most pro-Jewish, pro-America, would be Channel Seven, Channel Nine, Channel Ten. They only ever show things from one side of the story.
 
 
 This article considers the validity of the Muslim interviewee’s perception that Australian media representation is one-sided. On 26 October 2005, under the headline: “Draw a Cartoon about Mohammed and You Must Die”, The Australian warned its readers: 
 
 ISLAM is no laughing matter. Danish newspaper, Jyllands-Posten, is being protected by security guards and several cartoonists have gone into hiding after the newspaper published a series of 12 cartoons about the prophet Mohammed. According to Islam, it is blasphemous to make images of the prophet. Muslim fundamentalists have threatened to bomb the paper’s offices and kill the cartoonists (17).
 
 
 Militant Muslims
 
 The most provocative cartoons appearing in the Danish media are probably those showing a Muhammad-like figure wearing a turban shaped as a bomb with a burning fuse coming out of it, or a queue of smoking suicide bombers on a cloud with an Islamic cleric saying, “Stop stop we have run out of virgins”. Another showed a blindfolded Muslim man with two veiled Muslim women standing behind him. These messages appeared to be concerned with Islam’s repression of women (Jyllands-Posten), and possibly with the American channel CBS airing an interview in August 2001 of a Palestinian Hamas activist, Muhammad Abu Wardeh, who recruited terrorists for suicide bombings in Israel. Abu Wardeh was quoted as saying: “I described to him [the suicide bomber] how God would compensate the martyr for sacrificing his life for his land. If you become a martyr, God will give you 70 virgins, 70 wives and everlasting happiness” (The Guardian).
 
 Perhaps to serve their goals, the militants have re-interpreted the verses of the Holy Quran (Sura 44:51-54; 55:56) where it is said that Muslims who perform good deeds will be blessed by the huris or “pure being” (Ali 1290-1291; 1404). However, since 9/11, it is also clear that the Muslim militant groups such as the Al-Qaeda have become the “new enemy” of the West. They have used religion to justify the terrorist acts and suicide bombings that have impacted on Western interests in New York, Washington, Bali, Madrid amongst other places. 
 
 But it should be noted that there are Muslim critics, such as Pakistani-born writer, Irshad Manji, Bangladeshi-born writer Taslima Nasreen and Somalian-born Dutch parliamentarian Ayaan Hirsi Ali, who have been constant critics of Muslim men’s oppression of women and have urged reformation. However, their extremist fellow believers threatened them with a death sentence for their “free speech” (Chadwick). The non-Muslim Dutch film director, Theo van Gogh, also a critic of Islam and a supporter of Ayaan Hirsi Ali, advocated a reduction in immigration into Holland, especially by Muslims. Both van Gogh and Hirsi Ali – who co-scripted and co-produced the film Submission – received death threats from Muslim extremists because the film exhibited the verses of the Quran across the chest, stomach and thighs of an almost naked girl, and featured four women in see-through robes showing their breasts, with texts from the Quran daubed on their bodies, talking about the abuse they had suffered under Islam (Anon 25). 
 
 Whereas there may be some justification for the claim made in the film, that some Muslim men interpret the Quran to oppress women (Doogue and Kirkwood 220), the writing of the Quranic verses on almost-naked women is surely offensive to all Muslims because the Quran teaches Muslim women to dress modestly (Sura 24: 30-31; Ali 873). On 4 November 2004, The West Australian reported that the Dutch director Theo van Gogh was murdered by a 26-year-old Dutch-Moroccan Muslim on 2 November 2004 (27). Hirsi Ali, the co-producer of the film was forced to go into hiding after van Gogh’s murder. In the face of a growing clamour from both the Dutch Muslims and the secular communities to silence her, Ayaan Hirsi Ali resigned from the Dutch Parliament in May 2006 and decided to re-settle in Washington (Jardine 2006).
 
 It should be noted that militant Muslims form a tiny but forceful minority of the 1.4 billion Muslims worldwide. The Muslim majority are moderate and peaceful (Doogue and Kirkwood 79-80). Some Muslim scholars argue that there is specific instruction in the Quran for people to apply their knowledge and arrive at whatever interpretation is of greatest benefit to the community. It may be that stricter practitioners would not agree with the moderate interpretation of the Quran and vice versa (Doogue and Kirkwood 232). Therefore, when the Western media makes a mockery of the Muslim religion or their Prophet in the name of “free speech”, or generalises all Muslims for the acts of a few through headlines or cartoons, it impacts on the Muslims residing in the West. 
 
 Prophet Muhammad’s Cartoons
 
 With the above-mentioned publication of Prophet Muhammad’s cartoons in Denmark, Islamic critics charged that the cartoons were a deliberate provocation and insult to their religion, designed to incite hatred and polarise people of different faiths. In February 2006, regrettably, violent reactions took place in the Middle East, Europe and in Asia. Danish embassies were attacked and, in some instances, were set on fire. The demonstrators chanted, “With our blood and souls we defend you, O Prophet of God!”. Some replaced the Danish flag with a green one printed with the first pillar of Islam (Kalima): “There is no god but God and Mohammed is the messenger of God”. Some considered the cartoons “an unforgivable insult” that merited punishment by death (The Age). 
 
 A debate on “free speech” soon emerged in newspapers throughout the world. On 7 February 2006 the editorial in The West Australian, “World Has Had Enough of Muslim Fanatics”, stated that the newspaper would not publish cartoons of Mohammad that have drawn protests from Muslims around the world. The newspaper acknowledged that depictions of the prophet are regarded as “blasphemous by Muslims” (18). However, the editorial was juxtaposed with another article “Can Liberty Survive a Clash of Cultures?”, with an image of bearded men wearing Muslim head coverings, holding Arabic placards and chanting slogans, implying the violent nature of Islam. And in the letters page of this newspaper, published on the same day, appeared the following headlines (20): 
 
 Another Excuse for Muslims to Threaten Us Islam Attacked Cartoon Rage: Greatest Threat to World Peace We’re Living in Dangerous Times Why Treat Embassies with Contempt? Muslim Religion Is Not So Soft Civilised World Is Threatened
 The West Australian is a state-based newspaper that tends to side with the conservative Liberal party, and is designed to appeal to the “man in the street”. The West Australian did not republish the Prophet Muhammad cartoon, but for 8 days from 7 to 15 February 2006 the letters to the editor and opinion columns consistently criticised Islam and upheld “superior” Western secular values. During this period, the newspaper did publish a few letters that condemned the Danish cartoonist, including the author’s letter, which also condemned the Muslims’ attack on the embassies. But the overall message was that Western secular values were superior to Islamic values. In other words, the newspaper adopted a jingoistic posture and asserted the cultural superiority of mainstream Australians.
 
 The Danish cartoons also sparked a debate on “free speech” in Australia’s leading newspaper, The Australian, which is a national newspaper that also tends to reflect the values of the ruling national government – also the conservative Liberal party. And it followed a similar pattern of debate as The West Australian. On 14 February 2006, The Australian (13) published a reader’s criticism of The Australian for not republishing the cartoons. The author questioned whether the Muslims deserved any tolerance because their Holy Book teaches intolerance. The Koran [Quran] (22:19) says: 
 
 Garments of fire have been prepared for the unbelievers. Scalding water shall be poured upon their heads, melting their skins and that which is in their bellies. 
 
 
 Perhaps this reader did not find the three cartoons published in The Australian a few days earlier to be ‘offensive’ to the Australian Muslims. In the first, on 6 February 2006, the cartoonist Bill Leak showed that his head was chopped off by some masked people (8), implying that Muslim militants, such as the Hamas, would commit such a brutal act. The Palestinian Hamas group often appear in masks before the media. In this context, it is important to note that Israel is an ally of Australia and the United States, whereas the Hamas is Israel’s enemy whose political ideology goes against Israel’s national interest. On 25 January 2006, the Hamas won a landslide victory in the Palestine elections but Israel refused to recognise this government because Hamas has not abandoned its militant ideology (Page 13). The cartoon, therefore, probably means that the cartoonist or perhaps The Australian has taken sides on behalf of Australia’s ally Israel.
 
 In the second cartoon, on 7 February 2006, Bill Leak sketched an Arab raising his sword over a school boy who was drawing in a classroom. The caption read, “One more line and I’ll chop your hand off!” (12). And in the third, on 10 February 2006, Bill Leak sketched Mr Mohammed’s shadow holding a sword with the caption: “The unacceptable face of fanaticism”. A reporter asked: “And so, Mr Mohammed, what do you have to say about the current crisis?” to which Mr Mohammed replied, “I refuse to be drawn on the subject” (16). The cartoonist also thought that the Danish cartoons should have been republished in the Australian newspapers (Insight).
 
 Cartoons are supposed to reflect the theme of the day. Therefore, Bill Leak’s cartoons were certainly topical. But his cartoons reveal that his or The Australian’s “freedom of expression” has been one-sided, all depicting Islam as representing violence. For example, after the Bali bombing on 21 November 2002, Leak sketched two fully veiled women, one carrying explosives under her veil and asking the other, “Does my bomb look big in this”? The cartoonist’s immediate response to criticism of the cartoon in a television programme was, “inevitably, when you look at a cartoon such as that one, the first thing you’ve got to do is remember that as a daily editorial cartoonist, you’re commenting first and foremost on the events of the day. They’re very ephemeral things”. He added, “It was…drawn about three years ago after a spate of suicide bombing attacks in Israel” (Insight).
 
 Earlier events also suggested that that The Australian resolutely supports Australia’s ally, Israel. On 13-14 November 2004 Bill Leak caricatured the recently deceased Palestinian leader Yasser Arafat in The Weekend Australian (18). In the cartoon, God appeared to be displeased with him and would not allow him to enter paradise. Arafat was shown with explosives strapped to his body and threatening God by saying, “A cloud to myself or the whole place goes up….”. On the other hand, on 6 January 2006 the same cartoonist sympathetically portrayed ailing Israeli leader Ariel Sharon as a decent man wearing a black suit, with God willing to accept him (10); and the next day Sharon was portrayed as “a Man of Peace” (12). 
 
 Politics and Religion
 
 Thus, the anecdotal evidence so far reveals that in the name of “freedom of expression”, or “free speech” The West Australian and The Australian newspapers have taken sides – either glorifying their “superior” Western culture or taking sides on behalf of its allies. On the other hand, these print media would not tolerate the “free speech” of a Muslim leader who spoke against their ally or another religious group. From the 1980s until recently, some print media, particularly The Australian, have been critical of the Egyptian-born Muslim spiritual leader Imam Taj el din al-Hilali for his “free speech”. In 1988 the Australian Federation of Islamic Councils bestowed the title of Mufti to Imam al- Hilali, and al-Hilali was elevated to a position of national religious leadership. 
 
 Al-Hilali became a controversial figure after 1988 when he gave a speech to the Muslim students at Sydney University and accused Jews of trying to control the world through “sex, then sexual perversion, then the promotion of espionage, treason and economic hoarding” (Hewett 7). The Imam started being identified as a “Muslim chief” in the news headlines once he directly criticised American foreign policy during the 1990-91 Gulf crisis. The Imam interpreted US intervention in Kuwait as a “political dictatorship” that was exploiting the Gulf crisis because it was seen as a threat to its oil supply (Hewett 7).
 
 After the Bali bombings in 2002, the Howard government distributed information on terrorism through the “Alert and Alarmed” kit as part of its campaign of public awareness. The first casualty of the “Be alert, but not alarmed” campaign was the Imam al-Hilali. On 6 January 2003, police saw a tube of plastic protruding from a passenger door window and suspected that al-Hilali might have been carrying a gun when they pulled him over for traffic infringements. Sheikh al-Hilali was charged with resisting arrest and assaulting police (Morris 1, 4). On 8 January 2003 The Australian reminded its readers “Arrest Adds to Mufti’s Mystery” (9). The same issue of The Australian portrayed the Sheikh being stripped of his clothes by two policemen. The letter page also contained some unsympathetic opinions under the headline: “Mufti Deserved No Special Treatment” (10). 
 
 In January 2004, al-Hilali was again brought under the spotlight. The Australian media alleged that al-Hilali praised the suicide bombers at a Mosque in Lebanon and said that the destruction of the World Trade Center was “God’s work against oppressors” (Guillatt 24). Without further investigation, The Australian again reported his alleged inflammatory comments. Under the headline, “Muslim Leader’s Jihad Call”, it condemned al-Hilali and accused him of strongly endorsing “terrorist groups Hezbollah and Hamas, during his visit to Lebanon”. Federal Labor Member of Parliament Michael Danby said, “Hilali’s presence in Australia is a mistake. He and his associates must give authorities an assurance he will not assist future homicide attacks” (Chulov 1, 5). Later investigations by Sydney’s Good Weekend Magazine and SBS Television found that al-Hilali’s speech had been mistranslated (Guillatt 24). However, the selected print media that had been very critical of the Sheikh did not highlight the mistranslation. 
 
 On the other hand, the Archbishop of Sydney, Cardinal George Pell has been critical of Islam and is also opposed to Australia’s involvement in the Iraq war in 2003, but the print media appeared to ignore his “free speech” (Dateline). In November 2004, Dr Pell said that secular liberal democracy was empty and selfish, and Islam was emerging as an alternative world view that attracted the alienated (Zwartz 3). In May 2006, Dr Pell said that he tried to reconcile claims that Islam was a faith of peace with those that suggested the Quran legitimised the killings of non-Muslims but:
 
 In my own reading of the Koran [Quran], I began to note down invocations to violence. There are so many of them, however, that I abandoned this exercise after 50 or 60 or 70 pages (Morris).
 
 
 Muslim leaders regarded Dr Pell’s anti-Islam statement as “inflammatory” (Morris). However, both the newspapers, The Australian and The West Australian remained uncritical of Dr Pell’s “free speech” against Islam. 
 
 Conclusion
 
 Edward Said believed that media images are informed by official definitions of Islam that serve the interests of government and business. The success of the images is not in their accuracy but in the power of the people who produce them, the triumph of which is hardly challenged. “Labels have survived many experiences and have been capable of adapting to new events, information and realities” (9). In this paper the author accepts that, in the Australian context, militant Muslims are the “enemy of the West”. However, they are also the enemy of most moderate Australian Muslims. When some selected media take sides on behalf of the hegemony, or Australia’s “allies”, and offend moderate Australian Muslims, the media’s claim of “free speech” or “freedom of expression” remains highly questionable.
 
 Muslim interviewees in this study have noted a systemic bias in some Australian media, but they are not alone in detecting this bias (see the “Abu Who?” segment of Media Watch on ABC TV, 31 July 2006). To address this concern, Australian Muslim leaders need to play an active role in monitoring the media. This might take the form of a watchdog body within the Australian Federation of Islamic Councils. If the media bias is found to be persistent, the AFIC might then recommend legislative intervention or application of existing anti-discrimination policies; alternatively, AFIC could seek sanctions from within the Australian journalistic community. One way or another this practice should be stopped.
 
 References
 
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 Citation reference for this article
 
 MLA Style
 
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In George Orwell’s Animal Farm, the pigs infamously changed the law to read: “some animals are more equal than others” (108). From Charlotte’s Web to Babe, there are a plethora of contemporary cultural references, as well as expressions of their intelligence and worth, which would seem to support the pigs’ cause. However, simultaneously, the term “pig” is also synonymous with negative attributes—greed, dirtiness, disarray, brutality and chauvinism. Pigs are also used to name those out of favour, including police officers, the obese, capitalists and male chauvinists. Yet, the animal’s name is also used to express the most extraordinary and unlikely events as in “pigs might fly”. On the one hand, pigs are praised and represented as intelligent and useful, but then they are derided as unclean and slovenly. We are similarly paradoxical in our relationship with then, ranging from using them as a food source to keeping them as pets, and from seeing them as a valuable farm animal/resource or dangerous feral pest depending on which side of the farm gate they are on. Pigs also give a voice to many aspects of popular culture and feature in novels, fairytales, cartoons, comics and movies. As food, pigs are both for feasts and forbidden, their meat the site of both desire and disgust. They are smoked, roasted, fried, stewed and braised, and farmed in the worst of industrial food producing factories. They are also leading the charge in an eating revolution which is calling for heritage, free-range, organic and cruelty-free farming. Snuck into dishes during the Inquisition to expose false conversos, pigs are today seen by some as unclean, inedible and/or fattening and, yet, they provide the symbolic heart of tip-to-tail eating and some of the most expensive and desired of foodie products: heritage Spanish hams, for instance. In an age where to be slender is the goal of many, pigs have been bred and farmed to provide pork which is ever leaner, and yet, their fat—at its most unctuous and melting—is providing a space where the most celebrated of chefs revel. When more and more people are disconnected from what they eat, snout-to-tail eaters are dining on recognisable pigs’ ears, pig’s head filled pies and braised trotters. For many, pigs are the other white meat.Those of us who grew up with television muppet, Miss Piggy, are familiar with the mixed feelings that pigs can evoke. As the contributions to this issue attest, the idea of “pig” can evoke a similarly wide range of responses from scholars working in a variety of disciplines. While as editors we approached the idea of “pig” from an interdisciplinary food studies approach, the symbolic, and even iconic, significance of the pig is a central concern of all of the papers. As Claude Lévi-Strauss put it so elegantly “food has to be good to think as well as to eat” (1963: 128). A number of the authors in this issue have responded with a regional or country-specific focus, and include perspectives from, or about, places and cultures as diverse as Ireland, Tonga, New Zealand, the Soviet Union, the USA and China. “The Pig in Irish Cuisine and Culture”, the title and subject of Máirtín Mac Con Iomaire’s historical analysis, opens with the fact that more pork is eaten per capita than any other meat in Ireland but pigs themselves are almost invisible. Various themes confirm the importance of pigs in Irish culture—literature, folklore, the domestication of the animal and their value in household economics, their role in feasts and how they are raised, killed, prepared and consumed. How the history of the pig in Ireland complements that of the potato—the food item more widely recognised as a major contributor to Irish cuisine—is also included, as are an indication of the new interpretations of Irish pork and bacon dishes by contemporary chefs. In Tonga, conversely, pigs are killed to mark a special event, and are not eaten as everyday food by most people, although they are very significant in Tongan life and culture precisely because of this ceremonial importance. In “Pu‘aka Tonga,” ex-resident of Tonga Mandy Treagus, explains that this is one of the few things about the Tongan diet that has not changed since Cook visited the area and named it the “Friendly Islands”. Treagus also critiques the ways in which the Tongan diet has changed, and how food in Tonga is a neo-colonial issue with pervasive and, sometimes, negative ramifications for Tongans.Jeremy Fisher’s memoir “Tusk” similarly weaves personal and cultural history together, this time in New Zealand. “Tusk” orients the life story of the narrator’s father around the watershed moment he experienced when he killed a boar at 16. The tusks he took from the killing were mounted on gold and accompanied him throughout his life, as well as acting as a reminder to others of his act. The tusks thus function as a physical reminder of the night he spent out in the bush and killed the boar, but also a remembrance of both change and continuity over time. Jenny Smith moves us spatially, and temporally, to the Soviet Union in her “Tushonka: Cultivating Soviet Postwar Taste”. During the Second World War, the USA sent meat, cheese and butter overseas to help feed the Red Army. However, after receiving several shipments of SPAM, a more familiar canned pork product, Russian tushonka, was requested. Smith uses the example of tuskonka to trace how this pig-based product not only kept soldiers alive during the war, but how later the requirements for its manufacture re-prioritised muscle over fat and influenced pig breeding programs. Smith asserts that this had a significant influence on faming and food processing in the Soviet Union, as well as the relationship between the pig and the consumer.Pigs are at the centre of debates that have arisen from the growth of a number of social movements that are becoming increasingly mainstream, reminding us that they are also alive, and beings in their own right. These movements include environmentalism, vegetarianism and other alternative food movements advocating ethical eating. Thus, in his analysis of alien creatures with pig and human features in the science fiction series Dr Who, “Those Pig-Men Things”, Brett Mills explores our reactions to these characters and their fates. Discussing why pig-human representations are capable of being both “shocking and horrific”, but also of arousing our empathy, Mills’s analysis suggests the possibility of more complex notions of human/non-human interaction. It also assists in working towards, as he states, “helpfully destabilis[ing our] simplistic ideas of the superiority of the human race.” The deepest form of human-animal interaction underlies Peta S. Cook and Nicholas Osbaldiston’s “Pigs Hearts and Human Bodies: A Cultural Approach to Xenotransplantation”. Cook and Osbaldiston discuss how our categorisation of animals as a lower species has enabled their exploitation, arguing how, in the contemporary West, we largely attribute “a sacred high value to human bodies, and a low, profane quality to animal bodies.” The authors provide a compelling account of the social and cultural ramifications of the use of pigs in xenotransplantation (animal-to-human transplantation), a process in which the current “choice” animal source is pigs. The line dividing human and animal can at other times be a tenuous one, demonstrated by the anxiety generated over eating practices exposed in fears of eating “like a pig”. In her article, “Sugar Pigs: Children’s Consumption of Confectionery”, Toni Risson explains how rules about eating and concealing food in the mouth remind us that eating is an animal act that instruction is required to modify and control. Children’s lolly-eating rituals—sharing half-eaten food, monitoring the progress of its consumption and change, and using fingers to inspect this change or pull stuck lollies off teeth—can evoke disgust in adults, but can also create friendship networks, intimacy and a sense of belonging for children as they transgress the rules of civilised eating. As Risson puts it, as “the antithesis of civilisation, the pig is the means by which we understand ourselves as civilised beings, but the child with a lolly is an ever-present reminder that we may be animals after all”.Feminism can be added to this list of social movements, with Arhlene Ann Flowers drawing attention to the power of language in her article “Swine Semantics in U.S. Politics: Who Put Lipstick on the Pig?”. Flowers chronicles the linguistic battle between the presidential candidates in the US 2008 campaign over the colloquialism “lipstick on a pig”, used in a speech by then Democratic presidential candidate, Barack Obama. Flowers traces the history of this phrase, as well as the use of other porcine terms in political language including “pork barrelling” and “male chauvinist pig.”In her article about New York’s first gastrobpub, The Spotted Pig, one of the co-editors of this issue, Donna Lee Brien, has constructed a brief restaurant biography for the eatery famous for founding chef April Bloomfield’s nose-to-tail, locally sourced pork dishes. In this, Brien reflects upon the pig’s place in contemporary dining, whether as “raw foodstuff, fashionable comestible, brand, symbol or marketing tool.” In Lillian Ng’s novel, Swallowing Clouds, references to pigs are similarly closely related to food, but in her article, Spanish author Catalina Ribas Segura argues these references to flesh and meat evoke the concepts of freedom, transgression and desire. In “Pigs and Desire in Lillian Ng´s Swallowing Clouds”, Segura focuses on pork and the pig and what these reveal about the two main characters’ relationship. One of these, Zhu Zhiyee, is a butcher, which means that pigs and pork are recurrent topics throughout the novel, but other porcine expressions appear throughout. Pig-related terminology in the novel provides a means for Segura to consider the relationship between food and sex, and sex and literature, and includes a discussion about the connotations of pigs in Chinese culture, where pork is used in a variety of dishes. Lee McGowan’s “Piggery and Predictability: An Exploration of the Hog in Football’s Limelight” focuses in more closely on one of the uses to which we have put pigs, discussing how far “the beautiful game” of football (soccer) has come from the days when an inflated pigs bladder was used as the ball.Reversing this focus from use back to how we, as humans, relate to animals, can show that how we conceive of pigs in our human history reveals our own prejudices. It is known that pigs and humans have interacted for some 10,000 years. The history of that interaction and their own adaptability mean that pigs have a broad range of possible relationships with humans, wider and more complex than either that of many other species or our contemporary treatment of them would attest. The other co-editor of this issue, Adele Wessell, takes a historical perspective to restore pigs to the centre of the narrative in “Making a Pig of the Humanities.” Drawing on a growing body of work on nonhuman animals, Wessell is interested in what a history of pigs and our relationship with them reveals about humans more generally. She argues that all the significant themes in modern history—production, religion, the body, science, power, the national state, colonialism, gender, consumption, migration, memory—can be understood through a history of our relationships with pigs. Jim Hearn is a chef, a researcher and writer. Hearn’s article “Percy” is the story of a pig who, as the only pig in the farmyard, longs to “escape the burden of allegory”. All Percy wanted was to belong, but his pig-ness caused offence to all the other animals in the farm. Percy’s story is about belonging and identity, body-image and representation, told from a pig’s point of view. Percy is burdened with the layers of meaning that have built up around pigs and longs to escape, and this fable provides a fitting ending to this issue.Together, we hope the articles in this collection indicate the wide significance and large number of meanings of “pig” that are possible for different cultures and across historical periods, and the place that pigs inhabit in our national, popular and food cultures. They reveal how pigs are used and misused, as well as how they are understood and misunderstood. These interesting and diverse articles also show how pigs are both material and allegorical; how they are paradoxical in how they are revered, avoided and derided; and, commonly, how they are eaten. ReferencesOrwell, George. Animal Farm. Fairfield, IA: 1st World Library—Library Society, 2004.Lévi-Strauss, Claude. Totemism. Boston, Beacon Press, 1963.

A slash manip is a photo remix that montages visual signs from popular media with those from gay pornography, creating a new cultural artefact. Slash (see Russ) is a fannish practice that homoeroticises the bonds between male media characters and personalities—female pairings are categorised separately as ‘femslash’. Slash has been defined almost exclusively as a female practice. While fandom is indeed “women-centred” (Bury 2), such definitions have a tendency to exclude male contributions. Remix has been well acknowledged in discussions on slash, most notably video remix in relation to slash vids (Kreisinger). Non-written slash forms such as slash vids (see Russo) and slash fanart (see Dennis) have received increased attention in recent years. This article continues the tradition of moving beyond fiction by considering the non-written form of slash manips, yet to receive sustained scholarly attention. Speaking as a practitioner—my slash manips can be found here—I perform textual analysis from an aca–fan (academic and fan) position of two Merlin slash manips by male Tumblr artist wandsinhand. My textual analysis is influenced by Barthes’s use of image semiotics, which he applies to the advertising image. Barthes notes that “all images are polysemous”, that underlying their signifiers they imply “a ‘floating chain’ of signifieds, the reader able to choose some and ignore others” (274). That said, the advertising image, he argues, constructs an “undoubtedly intentional […] signification”, making it ideally suited for analysis (270). By supplementing my analysis with excerpts from two interviews I conducted with wandsinhand in February and April 2013 (quoted here with permission), I support my readings with respect to the artist’s stated ‘intentional reading’. I then contextualise these readings with respect to canon (Merlin) representations and gay pornography—via the chosen sexual acts/positions, bukkake and doggystyle, of the pornographic base models, as selected by the artist. This approach allows me to examine the photo remix qualities of slash manips with respect to the artist’s intentions as well as how artistic choices of inclusion function to anchor meaning in the works. I describe these choices as the ‘semiotic significance of selection’. Together the readings and interviews in this article help illustrate the value of this form and the new avenues it opens for slash scholars, such as consideration of photo remix and male production, and the importance of gay pornography to slash. My interviews also reveal, via the artist’s own assessment of the ‘value’ of his practice, a tendency to devalue or overlook the significance of this particular slash form, affirming a real need for further critical engagement with this under-examined practice. Slash Photo Remix: Famous Faces, Porny Bodies Lessig defines remix culture as based on an activity of “rip, mix and burn” (12–5); while Navas describes it as a “practice of cut/copy and paste” (159)—the latter being more applicable to photo remix. Whereas Lessig is concerned primarily with issues of copyright, Navas is interested in remix’s role in aesthetics and the political economy. Within fan studies, slash vids—a form of video remix—has been a topic of considerable academic interest in recent years. Slash manips—a form of photo or image remix—however, has not attracted the same degree of interest. Stasi’s description of slash as “a non-hierarchical, rich layering of genres” points to the usefulness of slash manips as an embodiment of the process of slash; whereby artists combine, blend and mutate graphic layers from popular media with those from gay pornography. Aesthetics and the slash manip process are central concerns of this article’s consideration of slash photo remix. Slash manips, or slash photo montage, use image manipulation software (Adobe Photoshop being the community standard, see wandsinhand’s tutorial) to layer the heads of male fictional characters from stills or promotional images with scenes—static or moving—from gay pornography. Once an artist has selected pornographic ‘base models’ anatomically suited to canon characters, these models are often then repositioned into the canon universe, which in the case of Merlin means a medieval setting. (Works not repositioned and without added details from canon are generally categorised as ‘male celebrity fakes’ rather than ‘slash manips’.) Stedman contends that while many fan studies scholars are interested in remix, “studies commonly focus on examples of remixed objects rather than the compositional strategies used by remix composers themselves” (107). He advocates moving beyond an exclusive consideration of “text-centred approaches” to also consider “practice-” and “composer-centred” approaches. Such approaches offer insight into “the detailed choices composers actually make when composing” (107). He refers to recognition of the skills required by a remix composer as “remix literacy” (108). This article’s consideration of the various choices and skills that go into the composition of slash manips—what I term the ‘semiotic significance of selection’—is explored with respect to wandsinhand’s practice, coupling my reading—informed by my experience as a practitioner—with the interpretations of the artist himself. Jenkins defines slash as “reaction against” constructions of male sexuality in both popular media and pornography (189). By their very nature, slash manips also make clear the oft-overlooked connections between slash and gay pornography, and in turn the contributions of gay male participants, who are well represented by the form. This contrasts with a tendency within scholarship to compare slash with heterosexual female forms, such as the romance genre (Salmon and Symons). Gay pornography plays a visible role in slash manips—and slash vids, which often remix scenes from popular media with gay cinema and pornography. Slash as Romance, Slash as Pornography Early scholarship on slash (see Russ; Lamb and Veith) defines it as a form of erotica or pornography, by and for women; a reductive definition that fails to take into account men’s contribution, yet one that many researchers continue to adopt today. As stated above, there has also been a tendency within scholarship to align the practice with heterosexual female forms such as the romance genre. Such a tendency is by and large due to theorisation of slash as heterosexual female fantasy—and concerned primarily with romance and intimacy rather than sex (see Woledge). Weinstein describes slash as more a “fascination with” than a “representation of” homosexual relationships (615); while MacDonald makes the point that homosexuality is not a major political motivator for slash (28–9). There is no refuting that slash—along with most fannish practice—is female dominated, ethnographic work and fandom surveys reveal that is the case. However there is great need for research into male production of slash, particularly how such practices might challenge reigning definitions and assumptions of the practice. In similar Japanese practices, for example, gay male opposition to girls’ comics (shōjo) depicting love between ‘pretty boys’ (bishōunen) has been well documented (see Hori)—Men’s Love (or bara) is a subgenre of Boys’ Love (or shōnen’ai) predominately created by gay men seeking a greater connection with the lived reality of gay life (Lunsing). Dennis finds male slash fanart producers more committed to muscular representations and depiction of graphic male/male sex when compared with female-identifying artists (14, 16). He also observes that male fanart artists have a tendency of “valuing same-sex desire without a heterosexual default and placing it within the context of realistic gay relationships” (11). I have observed similar differences between male and female-identifying slash manip artists. Female-identifying Nicci Mac, for example, will often add trousers to her donor bodies, recoding them for a more romantic context. By contrast, male-identifying mythagowood is known for digitally enlarging the penises and rectums of his base models, exaggerating his work’s connection to the pornographic and the macabre. Consider, for example, mythagowood’s rationale for digitally enlarging and importing ‘lips’ for Sam’s (Supernatural) rectum in his work Ass-milk: 2012, which marks the third anniversary of the original: Originally I wasn’t going to give Sammy’s cunt any treatment (before I determined the theme) but when assmilk became the theme I had to go find a good set of lips to slap on him and I figured, it’s been three years, his hole is going to be MUCH bigger. (personal correspondence, used with permission) While mythagowood himself cautions against gendered romance/pornography slash arguments—“I find it annoying that people attribute certain specific aspects of my work to something ‘only a man’ would make.” (ibid.)—gay pornography occupies an important place in the lives of gay men as a means for entertainment, community engagement and identity-construction (see McKee). As one of the only cultural representations available to gay men, Fejes argues that gay pornography plays a crucial role in defining gay male desire and identity. This is confirmed by an Internet survey conducted by Duggan and McCreary that finds 98% of gay participants reporting exposure to pornographic material in the 30-day period prior to the survey. Further, the underground nature of gay pornographic film (see Dyer) aligns it with slash as a subcultural practice. I now analyse two Merlin slash manips with respect to the sexual positions of the pornographic base models, illustrating how gay pornography genres and ideologies referenced through these works enforce their intended meaning, as defined by the artist. A sexual act such as bukkake, as wandsinhand astutely notes, acts as a universal sign and “automatically generates a narrative for the image without anything really needing to be detailed”. Barthes argues that such a “relation between thing signified and image signifying in analogical representation” is unlike language, which has a much more ‘arbitrary’ relationship between signifier and signified (272). Bukkake and the Assertion of Masculine Power in Merlin Merlin (2008–12) is a BBC reimagining of the Arthurian legend that focuses on the coming-of-age of Arthur and his close bond with his manservant Merlin, who keeps his magical identity secret until Arthur’s final stand in the iconic Battle of Camlann. The homosexual potential of Merlin and Arthur’s story—and of magic as a metaphor for homosexuality—is something slash fans were quick to recognise. During question time at the first Merlin cast appearance at the London MCM Expo in October 2008—just one month after the show’s pilot first aired—a fan asked Morgan and James, who portray Merlin and Arthur, is Merlin “meant to be a love story between Arthur and Merlin?” James nods in jest. Wandsinhand, who is most active in the Teen Wolf (2011–present) fandom, has produced two Merlin slash manips to date, a 2013 Merlin/Arthur and a 2012 Arthur/Percival, both untitled. The Merlin/Arthur manip (see Figure 1) depicts Merlin bound and on his knees, Arthur ejaculating across his face and on his chest. Merlin is naked while Arthur is partially clothed in chainmail and armour. They are both bruised and dirty, Arthur’s injuries suggesting battle given his overall appearance, while Merlin’s suggesting abuse, given his subordinate position. The setting appears to be the royal stables, where we know Merlin spends much of his time mucking out Arthur’s horses. I am left to wonder if perhaps Merlin did not carry out this duty to Arthur’s satisfaction, and is now being punished for it; or if Arthur has returned from battle in need of sexual gratification and the endorsement of power that comes from debasing his manservant. Figure 1: wandsinhand, Untitled (Merlin/Arthur), 2013, photo montage. Courtesy the artist. Both readings are supported by Arthur’s ‘spent’ expression of disinterest or mild curiosity, while Merlin’s face emotes pain: crying and squinting through the semen obscuring his vision. The artist confirms this reading in our interview: “Arthur is using his pet Merlin to relieve some stress; Merlin of course not being too pleased about the aftermath, but obedient all the same.” The noun ‘pet’ evokes the sexual connotations of Merlin’s role as Arthur’s personal manservant, while also demoting Merlin even further than usual. He is, in Arthur’s eyes, less than human, a sexual plaything to use and abuse at will. The artist’s statement also confirms that Arthur is acting against Merlin’s will. Violence is certainly represented here, the base models having been ‘marked up’ to depict sexualisation of an already physically and emotionally abusive relationship, their relative positioning and the importation of semen heightening the humiliation. Wandsinhand’s work engages characters in sadomasochistic play, with semen and urine frequently employed to degrade and arouse—“peen wolf”, a reference to watersports, is used within his Teen Wolf practice. The two wandsinhand works analysed in this present article come without words, thus lacking a “linguistic message” (Barthes 273–6). However even so, the artist’s statement and Arthur’s stance over “his pet Merlin” mean we are still able to “skim off” (270) the meanings the image contains. The base models, for example, invite comparison with the ‘gay bukkake’ genre of gay pornography—admittedly with a single dominant male rather than a group. Gay bukkake has become a popular niche in North American gay pornography—it originated in Japan as a male–female act in the 1980s. It describes a ritualistic sexual act where a group of dominant men—often identifying as heterosexual—fuck and debase a homosexual, submissive male, commonly bareback (Durkin et al. 600). The aggression on display in this act—much like the homosocial insistency of men who partake in a ‘circle jerk’ (Mosher 318)—enables the participating men to affirm their masculinity and dominance by degrading the gay male, who is there to service (often on his knees) and receive—in any orifice of the group’s choosing—the men’s semen, and often urine as well. The equivalencies I have made here are based on the ‘performance’ of the bukkake fantasy in gay niche hazing and gay-for-pay pornography genres. These genres are fuelled by antigay sentiment, aggression and debasement of effeminate males (see Kendall). I wish here to resist the temptation of labelling the acts described above as deviant. As is a common problem with anti-pornography arguments, to attempt to fix a practice such as bukkake as deviant and abject—by, for example, equating it to rape (Franklin 24)—is to negate a much more complex consideration of distinctions and ambiguities between force and consent; lived and fantasy; where pleasure is, where it is performed and where it is taken. I extend this desire not to label the manip in question, which by exploiting the masculine posturing of Arthur effectively sexualises canon debasement. This began with the pilot when Arthur says: “Tell me Merlin, do you know how to walk on your knees?” Of the imported imagery—semen, bruising, perspiration—the key signifier is Arthur’s armour which, while torn in places, still ensures the encoding of particular signifieds: masculinity, strength and power. Doggystyle and the Subversion of Arthur’s ‘Armoured Self’ Since the romanticism and chivalric tradition of the knight in shining armour (see Huizinga) men as armoured selves have become a stoic symbol of masculine power and the benchmark for aspirational masculinity. For the medieval knight, armour reflects in its shiny surface the mettle of the man enclosed, imparting a state of ‘bodilessness’ by containing any softness beneath its shielded exterior (Burns 140). Wandsinhand’s Arthur/Percival manip (see Figure 2) subverts Arthur and the symbolism of armour with the help of arguably the only man who can: Arthur’s largest knight Percival. While a minor character among the knights, Percival’s physical presence in the series looms large, and has endeared him to slash manip artists, particularly those with only a casual interest in the series, such as wandsinhand: Why Arthur and Percival were specifically chosen had really little to do with the show’s plot, and in point of fact, I don’t really follow Merlin that closely nor am I an avid fan. […] Choosing Arthur/Percival really was just a matter of taste rather than being contextually based on their characterisations in the television show. Figure 2: wandsinhand, Untitled (Arthur/Percival), 2012, photo montage. Courtesy the artist. Concerning motivation, the artist explains: “Sometimes one’s penis decides to pick the tv show Merlin, and specifically Arthur and Percival.” The popularity of Percival among manip artists illustrates the power of physicality as a visual sign, and the valorisation of size and muscle within the gay community (see Sánchez et al.). Having his armour modified to display his muscles, the implication is that Percival does not need armour, for his body is already hard, impenetrable. He is already suited up, simultaneously man and armoured. Wandsinhand uses the physicality of this character to strip Arthur of his symbolic, masculine power. The work depicts Arthur with a dishevelled expression, his armoured chest pressed against the ground, his chainmail hitched up at the back to expose his arse, Percival threading his unsheathed cock inside him, staring expressionless at the ‘viewer’. The artist explains he “was trying to show a shift of power”: I was also hinting at some sign of struggle, which is somewhat evident on Arthur’s face too. […] I think the expressions work in concert to suggest […] a power reversal that leaves Arthur on the bottom, a position he’s not entirely comfortable accepting. There is pleasure to be had in seeing the “cocky” Arthur forcefully penetrated, “cut down to size by a bigger man” (wandsinhand). The two assume the ‘doggystyle’ position, an impersonal sexual position, without eye contact and where the penetrator sets the rhythm and intensity of each thrust. Scholars have argued that the position is degrading to the passive party, who is dehumanised by the act, a ‘dog’ (Dworkin 27); and rapper Snoop ‘Doggy’ Dogg exploits the misogynistic connotations of the position on his record Doggystyle (see Armstrong). Wandsinhand is clear in his intent to depict forceful domination of Arthur. Struggle is signified through the addition of perspiration, a trademark device used by this artist to symbolise struggle. Domination in a sexual act involves the erasure of the wishes of the dominated partner (see Cowan and Dunn). To attune oneself to the pleasures of a sexual partner is to regard them as a subject. To ignore such pleasures is to degrade the other person. The artist’s choice of pairing embraces the physicality of the male/male bond and illustrates a tendency among manip producers to privilege conventional masculine identifiers—such as size and muscle—above symbolic, nonphysical identifiers, such as status and rank. It is worth noting that muscle is more readily available in the pornographic source material used in slash manips—muscularity being a recurrent component of gay pornography (see Duggan and McCreary). In my interview with manip artist simontheduck, he describes the difficulty he had sourcing a base image “that complimented the physicality of the [Merlin] characters. […] The actor that plays Merlin is fairly thin while Arthur is pretty built, it was difficult to find one. I even had to edit Merlin’s body down further in the end.” (personal correspondence, used with permission) As wandsinhand explains, “you’re basically limited by what’s available on the internet, and even then, only what you’re prepared to sift through or screencap yourself”. Wandsinhand’s Arthur/Percival pairing selection works in tandem with other artistic decisions and inclusions—sexual position, setting, expressions, effects (perspiration, lighting)—to ensure the intended reading of the work. Antithetical size and rank positions play out in the penetration/submission act of wandsinhand’s work, in which only the stronger of the two may come out ‘on top’. Percival subverts the symbolic power structures of prince/knight, asserting his physical, sexual dominance over the physically inferior Arthur. That such a construction of Percival is incongruent with the polite, impeded-by-my-size-and-muscle-density Percival of the series speaks to the circumstances of manip production, much of which is on a taste basis, as previously noted. There are of course exceptions to this, the Teen Wolf ‘Sterek’ (Stiles/Derek) pairing being wandsinhand’s, but even in this case, size tends to couple with penetration. Slash manips often privilege physicality of the characters in question—as well as the base models selected—above any particular canon-supported slash reading. (Of course, the ‘queering’ nature of slash practice means at times there is also a desire to see such identifiers subverted, however in this example, raw masculine power prevails.) This final point is in no way representative—my practice, for example, combines manips with ficlets to offer a clearer connection with canon, while LJ’s zdae69 integrates manips, fiction and comics. However, common across slash manip artists driven by taste—and requests—rather than connection with canon—the best known being LJ’s tw-31988, demon48180 and Tumblr’s lwoodsmalestarsfakes, all of whom work across many fandoms—is interest in the ‘aesthetics of canon’, the blue hues of Teen Wolf or the fluorescent greens of Arrow (2012–present), displayed in glossy magazine format using services such as ISSUU. In short, ‘the look’ of the work often takes precedent over canonical implications of any artistic decisions. “Nothing Too Serious”: Slash Manips as Objects Worth Studying It had long been believed that the popular was the transient, that of entertainment rather than enlightenment; that which is manufactured, “an appendage of the machinery”, consumed by the duped masses and a product not of culture but of a ‘culture industry’ (Adorno and Rabinbach 12). Scholars such as Radway, Ang pioneered a shift in scholarly practice, advancing the cultural studies project by challenging elitism and finding meaning in traditionally devalued cultural texts and practices. The most surprising outcome of my interviews with wandsinhand was hearing how he conceived of his practice, and the study of slash: If I knew I could get a PhD by writing a dissertation on Slash, I would probably drop out of my physics papers! […] I don’t really think too highly of faking/manip-making. I mean, it’s not like it’s high art, is it? … or is it? I guess if Duchamp’s toilet can be a masterpiece, then so can anything. But I mainly just do it to pass the time, materialise fantasies, and disperse my fantasies unto others. Nothing too serious. Wandsinhand erects various binaries—academic/fan, important/trivial, science/arts, high art/low art, profession/hobby, reality/fantasy, serious/frivolous—as justification to devalue his own artistic practice. Yet embracing the amateur, personal nature of his practice frees him to “materialise fantasies” that would perhaps not be possible without self-imposed, underground production. This is certainly supported by his body of work, which plays with taboos of the unseen, of bodily fluids and sadomasochism. My intention with this article is not to contravene views such as wandsinhand’s. Rather, it is to promote slash manips as a form of remix culture that encourages new perspectives on how slash has been defined, its connection with male producers and its symbiotic relationship with gay pornography. I have examined the ‘semiotic significance of selection’ that creates meaning in two contrary slash manips; how these works actualise and resist canon dominance, as it relates to the physical and the symbolic. This examination also offers insight into this form’s connection to and negotiation with certain ideologies of gay pornography, such as the valorisation of size and muscle. References Adorno, Theodor W., and Anson G. Rabinbach. “Culture Industry Reconsidered.” New German Critique 6 (1975): 12–19. Ang, Ien. 1985. Watching Dallas. London: Methuen, 1985. Armstrong, Edward G. “Gangsta Misogyny: A Content Analysis of the Portrayals of Violence against Women in Rap Music, 1987–93.” Journal of Criminal Justice and Popular Culture 8.2 (2001): 96–126. Barthes, Roland. “Rhetoric of the Image.” Image, Music, Text. London: HarperCollins, 1977. 269–85. Burns, E. Jane. Courtly Love Undressed: Reading through Clothes in Medieval French Culture. Philadelphia: Univ. of Pennsylvania Press, 2002. Bury, Rhiannon. Cyberspaces of Their Own: Female Fandoms Online. New York: Peter Lang, 2005. Cowan, Gloria, and Kerri F. Dunn. “What Themes in Pornography Lead to Perceptions of the Degradation of Women?” The Journal of Sex Research 31.1 (1994): 11–21. Dennis, Jeffery P. “Drawing Desire: Male Youth and Homoerotic Fan Art.” Journal of LGBT Youth 7.1 (2010): 6–28. Duggan, Scott J., and Donald R. McCreary. “Body Image, Eating Disorders, and the Drive for Muscularity in Gay and Heterosexual Men: The Influence of Media Images.” Journal of Homosexuality 47.3/4 (2004): 45–58. Durkin, Keith, Craig J. Forsyth, and James F. Quinn. “Pathological Internet Communities: A New Direction for Sexual Deviance Research in a Post Modern Era.” Sociological Spectrum 26.6 (2006): 595–606. Dworkin, Andrea. “Against the Male Flood: Censorship, Pornography, and Equality.” Letters from a War Zone. London: Martin Secker and Warburg, 1997. 19–38. Fejes, Fred. “Bent Passions: Heterosexual Masculinity, Pornography, and Gay Male Identity.” Sexuality & Culture 6.3 (2002): 95–113. Franklin, Karen. “Enacting Masculinity: Antigay Violence and Group Rape as Participatory Theater.” Sexuality Research & Social Policy 1.2 (2004): 25–40. Hori, Akiko. “On the Response (or Lack Thereof) of Japanese Fans to Criticism That Yaoi Is Antigay Discrimination.” Transformative Works and Cultures 12 (2013). doi:10.3983/twc.2013.0463. Huizinga, Johan. The Waning of the Middle Ages: A Study of Forms of Life, Thought, and Art in France and the Netherlands in the Dawn of the Renaissance. Trans. F. Hopman. London: Edward Arnold & Co, 1924. Jenkins, Henry. Textual Poachers: Television Fans & Participatory Culture. London: Routledge, 1992. Kendall, Christopher N. “‘Real Dominant, Real Fun!’: Gay Male Pornography and the Pursuit of Masculinity.” Saskatchewan Law Review 57 (1993): 21–57. Kreisinger, Elisa. “Queer Video Remix and LGBTQ Online Communities.” Transformative Works and Cultures 9 (2012). doi:10.3983/twc.2012.0395. Lamb, Patricia F., and Diane L. Veith. “Romantic Myth, Transcendence, and Star Trek Zines.” Erotic Universe: Sexuality and Fantastic Literature. Ed. D Palumbo. New York: Greenwood, 1986. 235–57. Lessig, Lawrence. The Future of Ideas. New York: Vintage, 2001. Lunsing, Wim. “Yaoi Ronsō: Discussing Depictions of Male Homosexuality in Japanese Girls’ Comics, Gay Comics and Gay Pornography.” Intersections: Gender, History and Culture in the Asian Context 12 (2006). ‹http://intersections.anu.edu.au/issue12/lunsing.html›. MacDonald, Marianne. “Harry Potter and the Fan Fiction Phenom.” The Gay & Lesbian Review 13.1 (2006): 28–30. McKee, Alan. “Australian Gay Porn Videos: The National Identity of Despised Cultural Objects.” International Journal of Cultural Studies 2.2 (1999): 178–98. Morrison, Todd G., Melanie A. Morrison, and Becky A. Bradley. “Correlates of Gay Men’s Self-Reported Exposure to Pornography.” International Journal of Sexual Health 19.2 (2007): 33–43. Mosher, Donald L. “Negative Attitudes Toward Masturbation in Sex Therapy.” Journal of Sex & Marital Therapy 5.4 (1979): 315–33. Navas, Eduardo. “Regressive and Reflexive Mashups in Sampling Culture.” Mashup Cultures. Ed. Stefan Sonvilla-Weiss. New York: Springer, 2010. 157–77. Radway, Janice. Reading the Romance: Women, Patriarchy, and Popular Literature. Chapel Hill: Univ. of North Carolina Press, 1984. Russ, Joanna. “Pornography by Women for Women, with Love.” Magic Mommas, Trembling Sisters, Puritans, and Perverts: Feminist Essays. Trumansburg: Crossing Press, 1985. 79–99. Russo, Julie Levin. “User-Penetrated Content: Fan Video in the Age of Convergence.” Cinema Journal 48.4 (2009): 125–30. Salmon, Catherine, and Donald Symons. Warrior Lovers: Erotic Fiction, Evolution and Human Sexuality. London: Weidenfeld & Nicolson, 2001. Sánchez, Francisco J., Stefanie T. Greenberg, William Ming Liu, and Eric Vilain. “Reported Effects of Masculine Ideals on Gay Men.” Psychology of Men & Masculinity 10.1 (2009): 73–87. Stasi, Mafalda. “The Toy Soldiers from Leeds: The Slash Palimpsest.” Fan Fiction and Fan Communities in the Age of the Internet. Ed. Karen Hellekson, and Kristina Busse. Jefferson: McFarland, 2006. 115–33. Stedman, Kyle D. “Remix Literacy and Fan Compositions.” Computers and Composition 29.2 (2012): 107–23. Weinstein, Matthew. “Slash Writers and Guinea Pigs as Models for Scientific Multiliteracy.” Educational Philosophy and Theory 38.5 (2006): 607–23. Woledge, Elizabeth. “Intimatopia: Genre Intersections between Slash and the Mainstream.” Fan Fiction and Fan Communities in the Age of the Internet. Ed. Karen Hellekson, and Kristina Busse. Jefferson: McFarland, 2006. 97–114.

The spotlight is on the stand up comic. Huge roars of laughter fill the comedy club, as the stand up comic struts his stuff. The audience lap it up. They drink pint after pint of beer, while reinforcing each other's laughter response, in this feel-good-factor-event. Here, the in-house clan is affiliated to the lord of belly bursting laughter! Eager participants of the above stand up comedy club scenerio are certainly "sophisticated" members of these social laughter occasions. We enjoy being active participants of these types of pleasurable community occasions! I first took an interest in humour research study when I first began writing comedy scripts and plays. It was while I was completing a MSc in Appplied Behavioural Sciences I found that only a limited number of social research projects on humour had been published. After discussions with my tutors, I undertook my research thesis on an interpretive study of contemporary stand up comedy. I'd already completed several short research modules to help me build up my skills in academic study in research design and methodology. At first I didn't have any specific questions about the field of stand up comedy, as I wanted to enter the field with an open and inquisitive mind. I took an ethnographic approach. The questions and answers would "emerge" as the project progressed. I completed an extensive literature review reading all recently published humour research in journals and book publications, plus Phd theses in the UK and elsewhere. I first examined the three "Classical" theories of humour: Superiority; Psychic Relief; and Incongruity, (although there are many other less significant theories). The first two theories are seen as universal theories of humour but there is little evidence to show that humour is universal; rather it is culturally relative within differing social contexts. I found Oliver Double's (1997) book and Phd thesis to be relevant to my study. Double believes the incongruity theory is key to understanding humour, in that stand up comedians rely on effective joketelling and sustaining the audience's faith. As my literature review progressed I began to see a clear split between the theories that argue humour is caused by innate urges, instincts or physiological processes, as opposed to those theories that see humour as a cultural product. By the time I'd completed my study of stand up comedy and analysed all the data collected throughout the research process, I took the the latter argument to be more relevant to common experiences of both comic and comic audience. Although there are many ways of studying humour, much depends on the researcher's main interest; theoretical standpoint; research methods and design. I decided to research humour in a live comedy situation rather than research jokes. I took the view that comedy is an interactional resource, as Michael Mulkay (1988) has noted in his humour research publications. What I mean by this term is that humour functions and is constructed to produce and reproduce certain desirable, socio-cultural effects within social in-groups. Although humour and social group laughter has psychological and anatomical factors that have been identified by behavioural-cognitivists and neuroscientists alike, these studies don't offer much insight into the social interactions, implicit within the joking relationship between comic teller and audience. Likewise, I felt that a study of the semantics, discourse and language is limited, in relation to humour. As these studies seperate humour from real world time, the methods that these disciplines use were not f use in collecting data in the field. I began by listing several comedy clubs in my immediate area. Six comedy clubs were listed within the county that I reside. I selected these comedy clubs for a number of reasons - some practical, other reasons weres based on the numbers of people attending and the differing types of comedians on the comic circuit. I made frequent visits and my primary research method was using "direct observations" of the interactions and cultural exchanges occurring. I used some of the ethnographic methods used by Le Compte and Schensul (1999) to aid data collection. Fieldnotes were analysed for themes and then index coded to delineate the forms of stand up comedy that show both variability and repetiton. Semi-structured interviews took place with several audience members after the shows, eliciting responses about the acts. Notes were taken. After several site visits, a clear pattern of recurring behaviours, especially the purposeful targeting of audience members by each stand up comic emerged. Several stand up comedians, coaches and tutors were also interviewed. Traditionally, ethnographic study use only qualitative research methods but Le Compte and Schensul (1999) apply quantitative methods as well. To measure the amount of variability and repetition of these behaviour patterns, I decided to complete a content analysis of a wide range of stand up comedy videos and cds (50 items in total). Eventually I was able to identify and categorise four specific patterns of comic behaviour or what I termed "Joking Repertoires". I'II briefly discuss these in turn. The first joking repertoire I discovered is the BUILDING RAPPORT repertoire. Here the comic's strategy is to work on the audience's expectations in a mischevious manner. The comic directly targets several audience members in turn throughout his or her act. The comic make fun of the member's dress, accent, laugh, to name but a few characteristics. The audience accepts this direct "piss taking" as a legitimate rule of engagement. The strategy develops and builds a comic audience. An experience and skilled comic compere will use this repertoire to establish a contract between performer and audience. The audience expects and demands this implicit contract. They have paid to be entertained, even at the risk of being humiliated themselves. Of course some audience members want to be picked out and made fun of, as they purposely dress up for the part. Others less confident hide in the darkest corners of the club, out of the comic's gaze. The SPONTENEITY repertoire involves the comic using timing, control and delivery of the comic material in a spontenious manner. For example, during a performance an audience member's mobile phone may ring and stop the comic in his or her tracks. Comics will use these moments to their advantage. Audiences enjoy the unexpected and thrive on the skill of performers who are wellprepared with clever one-liners. They appear to be improvised but they are well thought-out, prior to the performance. Any breach of convention by the comic actor is rewarded with enthusiastic laughter and applause. The third repertoire is the DIRECT PUT DOWN. This is a more aggressive strategy for targeting individuals or group members of the audience. On my field studies of the comedy clubs, this repertoire was used extensively by all or most of the comics. The comic's aim in using direct put downs is to diffuse situations of heckling and regain control of their act. Audience's are usually wise to these put downs and will reward comedians who use cleverly worked out put downs. But audiences can also become quickly critical of the comic who over use or abuse audience members with overly cruel put downs. Much depends on whether or not there is a prevailing hostile atmosphere in the club. The CONFRONTATIONAL repertoire is the fourth category I delineated from my research findings. Here the comic purposely targets a large section of the audience or specific members of society; for example, the Establishment. The comic may take the role of devil's advocate and irritate the hell out of the audience over contentious issues. He or she might want to get the audience to take sides or be completely against what is being stated by the comic. The confrontational comic aims to gain SHOCK VALUE out of the material. Lenny Bruce (2000) and Bill Hicks (1992) were the forerunners of this kind of confrontational humour. Much copied later by UK performers in the 1980s Margaret Thatcher period. This repertoire appears to attract hostile audiences, as the more confrontational the comic, the more hostile the audience reciprocates. The above four joking repertoires can't cover every aspect of the stand up comedy experience. What it does show though is a clear pattern of social group interaction between comic and audience, in the creation of social group laughter. I did find that there are of course exceptions to these four delineated categories; where for example the surrealist humour of say Eddie Izzard (1997), breaks social convention, without targeting anyone or thing in particular. On studying stand up comedy at live events, I discovered different aspects of humour. First, as Provine (1996), a neuroscientist says: "Laughter is not about jokes but about social relations." Second, that the joking relationship relies on the performer establishing a contract of MAKE BELIEVE with the audience, using a number of performance strategies. Third, the contract includes cultural and economic exchanges by all parties and creates specific cultural niches or insider groups. Fourth, these exchanges encourage consumption and reinforcement of both permissive and prescriptive humour. Permissive humour tends towards alternative comedy, which in the UK historically aimed to be politically correct, yet antagonistic to the joke. Prescriptive humour functions as "applied humour". For example, it's function is always to target outsiders. Commonly used by traditionalist comedians, who "tell" ageist,disablist, homophobic, sexist, racist jokes. To my own surprise I found my research of stand up comedy here in the UK to uncover a great deal of prescriptive humour, currently being practiced in the so-called alternative stand up comedy circuit. I found similar prescriptive "targeting" on the pre-recorded videos and Cds of USA stand up acts that I undertook a content analysis of. My conclusions of this study show that stand up comedy appears to function to encompass and perpetuate an array of socialisation practices, circulating within specific cultural domains in the UK and possibily elsewhere. Some of these socialisation practices appear on the surface to be merely "pleasurable" social group occasions but they can also be interpereted as oppressive and discriminatory towards outsider groups, whatever their age, disability, gender, ethnicity or sex. From a more personal experience, I experienced alienation while visiting these clubs. I found it difficult to remain an "objective" researcher, whilst trying to be an active audience member. I seemed to laugh less at the stand up acts, at each subsequent site visit. This wasn't because I'd lost my "sense of humour", but because I became acutely aware (and disappointed) in the fact that joking relationships hasn't really moved on from traditional methods of targeting someone to "get a (cheap) laugh". Today's contemporary stand up comedy and the popular rise of the stand up comedy club, reveals a prescriptive humour, manufactured, delivered and received as an integral part of our mass cultural consumption. Works Cited Berger, P.L. Redeeming Laughter: The Comic Dimension of Human Experience. New York: SUNY P. 1997. Bruce, Lenny. Shut Your Mouth and Open Your Mind: The Rise and Reckless Fall Of Lenny Bruce. Enlightenment: Chrome Dreams CD. 2000. Double, O.J.. Stand Up! On Being a Comedian. London: Methuen. 1997 Hicks, Bill. Relentless. Recorded at the Laff Stop; Austin, Texas USA: Rykodisc. 1992. Izzard, Eddie. Glorious. London: Laughing Stock CD. 1997. Mulkay, M.J.. On Humour: Its Place in Modern Society. Oxford: Polity P. 1998. Holmes, B. "Titter ye not..." New Scientist, (17th April), 1996: 2-3. Links http://www.chinwag.co/uk-comedy.html http://www.comedyonline.co.uk http://www.humorlinks.co/lnks/Academic http://www.ahahaha.co.uk/virginmirth/humour/html Citation reference for this article MLA Style Lloyd, Robert V. "Sitting Targets and the Joking Relationships" M/C: A Journal of Media and Culture <http://www.media-culture.org.au/0311/8-lloyd-sitting-targets.php>. APA Style Lloyd, R. (2003, Nov 10). Sitting Targets and the Joking Relationships. M/C: A Journal of Media and Culture, 6, <http://www.media-culture.org.au/0311/8-lloyd-sitting-targets.php>

Men in crisis Confused by society's mixed messages about what's expected of them as boys, and later as men, many feel a sadness and disconnection they cannot even name. (Pollack 1) The recent 'crisis in masculinity' has been punctuated by a plethora of material devoted to reclaiming men's 'lost' power within a society. Triggered by the recognition that their roles within our society are changing, this emerging cannon often fails to recognise men as part of a social continuum that subjectifies individuals within discursive frameworks. Rather it mourns this process as the emasculation of male identity within our culture. However, this self-help rhetoric masks a wider project of renegotiating men's power within our society. David Buchbinder for example, calls for an interrogation of "how men and various masculinities are represented" (7). As a consequence, male subjectivities are being called into question. There is now examination of the manner in which "power is differentiated so that particular styles of masculinity become ascendant…in certain situations" (Haywood and Mac an Ghaill 52). In this way, male power is being problematised on many fronts. The desire to shore-up male power in the face of various 'threats' has called for a corporeal manifestation of masculine dominance. Men's bodies have been redefined through contemporary attention to physical sculpting and molding. This reanimation of the Superman ethic of embodiment is part of the hegemonic maintenance of masculine power in our culture. At the times of the greatest threat to male competence and control within society - social, political and economic restructuring, war and recovery - the body has been at the frontier of reasserting male power. This paper traces performances of superhero masculinity across men's bodies. As central 'creators' of their world, superheroes embody a mythology in masculine identity that shapes men as social and natural determinists within a society. In attempting to replicate this role, men are subjected to a rupture in the social fabric whereby their bodies move through a series of discursive frameworks in a contradictory tapestry that activates a 'crisis' within masculine identity. This paper seeks to open the seam between masculinity and power to examine how masculine legitimacy is negotiated on embodied surfaces. This trajectory is constantly stretched to its limits where men's bodies are in a persistent state of rebuilding. Henry Rollins forms part of the frayed edges of superhero identity. Simultaneously validating and undermining this mentality, Rollins creates a nexus of contradictory ideologies. Embracing a "rock-hard male body" (Robinson 11) in a powerfully built embodied reality, and at the same time deconstructing it, Rollins takes issue with men in their mythological role as centres of social reality and their power to create and control it. Rollins forms an identity that is shaped within discursive practices rather than the director of them. In tracing this performance through the "Liar" music video that features Rollins in the Superman role, this paper demonstrates the convoluted masculinity embraced by Rollins and the movement of Superman across his body. Between superheroes, war and bodybuilding, the aim is to trace how men are positioned as unproblematic agents of power, change and creation within the embodied myths of our culture. Bodies of knowledge Men's bodies have changed. While they have been the 'normal' against which women's bodies have been defined, this sense of normality has altered (Cranny-Francis 8). Foucault has consistently demonstrated how bodies are created and inscribed through cultural processes whereby discourses determine the shape and nature of embodied realities. Even though men are often centralised in these knowledge systems, it does not mean that they are immune to their influence. Men are insistently defined through metaphors of the mind. The proper man is a controlled man. In bodybuilding this relationship is activated in the repetitive and disciplined action of tensing and relaxing muscle. Defined as, "the toning and accentuating of muscles by the repeated action of flexing and releasing…particularly through the use of weights" (Carden-Coyne n.pag), it reifies a controlled mind restraining and shaping the physical form. During the Enlightenment thrust toward scientific rationalism, Descartes positioned an uncomplicated division between the mind and the body. Men spent their time purifying their souls and using bodies "as a spiritual vessel, a Christian container of morality and purity" (Carden-Coyne n.pag). They were shells that required discipline so the mind was not led astray. The mind was the controlling agent that subdued a disobedient embodiment. The extent to which this was achieved was the measure of the legitimacy and competence of a man. The currency of this corporeal state resonates most potently today through the phallus. As an extension of the phallus, the surface of the male body is a crucial site for the demonstration of embodied control. For the phallus is not very closely related to the possession of a penis as David Buchbinder argues when he suggests, "the phallus as a symbol, however, is not to be identified with an actual penis, because no actual penis could ever really measure up to the imagined sexual potency and social or magical power of the phallus" (49). Indeed, men's penises are "flaccid most of the time" (Buchbinder 48). They are fragile and soft. They rarely meet the 'supernatural' prowess of the phallus. Phallic power is related to the capacity to occupy the space of symbolic power effectively - to be embodied in a competent masculinity. Bodybuilding demonstrates a mastery over the self that articulates this discipline. The capacity to mobilise this control is linked to wider social power in which men are supposed to be privileged agents of creation and control in the political and economic spheres of life. Henry Rollins mobilises a mythos of masculine embodied control and corporeal hardness in his embrace of Superman. He is the epitome of phallic power and Rollins uses this character as a metonym to articulate the contradictions between the ideologies circulating through culture and the reality of lived experience. While Rollins mobilises a superhero musculature, the surfacing of his self masks a vulnerable masculine subjectivity that is embedded within distinct social frameworks. He uses the ideologies surrounding superheroes to create a dialogue between the reality of everyday life and the discourses that frame those experiences. Superheroes are resourceful, disciplined and righteous. They are sites of strength, moral virtue, creation and control. They often have super-powers, super-human strength, agility or speed that enables them to exist apart from regular humans. They occupy spaces removed from everyday life. However, their separateness from these realities is contrary to real men's experiences. Like the phallus, there is a gulf between the superhero ideology that men are supposed to embody and the reality of lived experience. Nevertheless there remains a constant struggle to build and rebuild the male body to the pinnacle of (super)masculine prowess. Superman is framed within the mind/body binary quite clearly. The control he exercises over his body reifies his calm and disciplined mind. His powerful physique, "represents in vividly graphic detail the masculinity, the confidence, the power that personifies the ideal of phallic masculinity" (Brown n.pag). His control extends across his self and out into the world. Rollins embraces this control through his own self-empowering rhetoric that litters his lyrics, spoken word and concert performances. He also most clearly embodies the Superman ideology through a life-long attention to bodybuilding. Introduced to weightlifting as a teenager, Rollins incorporates the Superman ideology into his subjectivity. He has been referred to as the "tattooed, muscled Ubermensch of serious rawk" (geocities.com/SunsetStrip/Palms/4396/hrf.htm). He works his muscles to rebuild his identity after a disaffiliated, Ritalin-addicted childhood spent bouncing between divorced parents. The processes of disciplining his body and empowering the self are made clear through his relationship to his body and to the weights. Rollins believes in extending himself to his limits and beyond. Bodybuilding is the mattering map Rollins uses to construct a sense of self. He uses it to define who he is and to build his self-esteem. For example,"time away from the Iron makes my mind and body degenerate. I turn on myself and wallow in thick depression that makes me unable to function. The body shuts my mind down. The Iron is the best anti-depressant I have ever found. No better way to fight weakness than with strength. Fight degeneration with generation" (Rollins 257). In his embrace of the embodied power of Superman and the building mechanisms of weightlifting he is able to repair and regenerate his sense of self. He is able to transform himself into something new and different, thereby exercising power as an agent of change. This ethic of rebuilding hails an earlier time when control over the body needed to reestablish the coherent corporeality of damaged men within a culture. World War One redefined popular consciousness of men's bodies as the mechanisation of warfare ripped limbs from torsos and severed the relationship between a disciplined mind and the controlled body. Rebuilding battered bodies The first widespread conflict to use guns, shells and tanks produced the first evidence of neurasthenia, or shell shock (Carden-Coyne n.pag). Faith in evolution and human improvement was shaken to its core with the appearance of physically and emotionally broken masculinity. Men's bodies were dismembered and disabled - their minds were tortured. As a result Carden-Coyne argues, [t]he first world war significantly undermined confidence in the male instinct, by demonstrating that the primitive energies of the male body (virility, physical strength and aggression) were no match for modern technological warfare. A process of healing was needed to rebuild a masculinity of control and strength in these men. Faith in progress needed to be renegotiated and the damaged minds and bodies of men mended. Bodybuilding was seen as the most complete demonstration of embodied control. It required discipline and strength and so required the mind to order the body. Bodybuilding was embraced after World War One to repair the fissures in war-ravaged masculinity. It served, "to shape corporeal borders…against the sense of decay and uncertainty that permeated the 'air' of modernity" (Carden-Coyne n.pag). The strong body created a strong mind and bodybuilding in the post-war period also helped to more popularly render images of heroes. War heroes could be more easily framed in musculature. In popular culture, heroes shifted from aristocratic figures such as the Scarlet Pimpernel, to more everyday men. By 1938 the emergence of Superman comics positioned the ordinary-like man as superhero (Bridwell 6). The hard body had the capacity to make the ordinary man exceptional. Indeed, the superheroes of the twentieth century like "Tarzan, Conan, James Bond" (Connell 6) all depict a resilience and similar competence over all aspects of their lives. However as men's authority has been increasingly challenged within our society, embodied strength has increased in Superman to mirror the changes in the lives of these men. Postmodern paychecks World War Two also tore men's bodies apart. However with this war, the machine was reinscribed as saving rather than taking lives on the battlefield (Fussell 3). The development of the atomic bomb was attributed to, and celebrated as, man's ability to create and conquer anything (Easlea 90). By 1950 Superman comics depicted the man of steel withstanding a nuclear blast thereby validating the superiority and resilience of white, western masculinity and embodied hardness over the weak Others (Bridwell 10). Nevertheless World War Two chewed through men's bodies at an imperceptible rate. Despite the rhetoric of heroism and technological superiority, the reality of everyday battle was broken bodies. The ideology of the superhero served to mask the realities of this war. Despite the damage to the corporeal form, the heroic mythology of masculine identity served to reify a coherent embodiment and a clear mind. The mobilisation of this masculine myth masked the erosion of legitimate male power within culture. This resonates into the postwar period where a whole series of structural changes to the social landscape have radically redefined our social reality. The mechanisms men have used to define themselves have decayed. The rising empowerment of women, gay men and black men have problematised the centrality of white, heterosexual men in our culture (Faludi 40). They are no longer able to easily occupy a stable, silent centre in our society. As a result, there has been an attempt to reclaim the body and reclaim the competency that serves to define men as masculine. The rising interest in men's health and physical fitness on the whole, has lead to a reanimation of the superman figure. Men's bodies are getting harder and larger. Part animal, part machine Henry Rollins embraces the contradictions in heroic masculinity. He demonstrates an embodied control that is regimented through an incorporation of Nietzschean will. In this way he embodies the relationship between the superhero and contemporary masculinity. However, Rollins' Superman is not an Ubermensch (Nietzsche 230). He performs a problematic masculinity. As a result, Rollins deconstructs the masculine hierarchy by subverting, not only his own performance of masculinity, but all such performances. The "Liar" music video by The Rollins Band features Rollins in the Superman role. In this clip he interrogates different levels of truth and reality. For him, neither Clark Kent nor Superman is a valid model on which to base effective performances of masculinity. Neither of these men are heroes, rather they are simulations. The version of Superman that Rollins constructs is authoritative and totalitarian. He depicts a corrupt figure and flawed leader who is not in control and is struggling to meet the demands of his role. This performance of Superman deconstructs the myth of the male hero. For Rollins, this hero does not exist - or if he does - he is a "Liar". Henry Rollins both embodies and deconstructs the superhero identity. He forms a nexus around which contradictory ideologies in masculinity collide and are reworked into a radically subversive critique of the relationship between men and superheroes. For Rollins the superhero mentality masks the complicated ideologies men must negotiate everyday in which they are subjectified within contradictory discursive frameworks that demand multifarious performances. Rollins strips back the layers of masculine power to reveal the ways in which men are embedded within social structures that reflect and affect their reality. In this self-reflexive critique he performs Superman in playful, resistive ways. This Superman does not exist apart from everyday life, but is entrenched within its frameworks that can only produce flawed performances of a social ideal. For Rollins a superhero embodiment cannot wipe away the discourses that encircle men within our culture but is rather a reflection of the extent to which men are embedded within them. In negotiating the difficulties in masculinity, Henry Rollins deprioritises men's roles as super-human agents of control, creation and change within a society. He calls into question the validity of masculine power and reifies the contradictions in manhood. He hails an ultimately resilient and empowered dominant masculinity within a deconstructive rhetoric. He is mobilising a moment within our culture where men must redefine who they are. This redefinition must be less concerned with how men can reclaim the power they are currently mourning in the 'crisis of masculinity'. If we are to make lasting change within a Cultural Studies framework then it cannot end, but only begin, with the articulation of a diversity of voices. Deep, structural change can only be made if we examine how a powerful position is able to occupy an unproblematised node of commonsense. Men need to redefine who they are, their bodies, their minds and their performances to position a masculinity that is not separate from society, but that can exist coherently within it. References Bridwell, Nathan. "Introduction." Superman from the Thirties to the Seventies. New York: Bonanza Books, 1971. Brown, James. "Comic book masculinity and the new black superhero." African American Review. 33.1 (1999): expanded academic database [n.pag]. Accessed 9.4.2001. Buchbinder, David. Performance Anxieties. Sydney: Allen and Unwin, 1998. Carden-Coyne, Anna. "Classical heroism and modern life: Body building and masculinity in the early twentieth century." Journal of Australian Studies. (December 1999): expanded academic database [n.pag] Accessed 9.4.2001. Connell, Robert. "Masculinity, violence and war" in P. Patton and R. Poole (eds.), War/Masculinity. Sydney: Intervention Publications, 1985. Cranny-Francis, Ann. The Body in the Text. Melbourne: Melbourne University Press, 1995. Descartes, Rene. Key Philosphical Writings. (Translated by E. Haldane and G. Ross) Hertfordshire: Wordsworth, 1997. Easlea, Brian. Fathering the Unthinkable. London: Pluto Press, 1983. Faludi, Susan. Stiffed: The Betrayal of the Modern Man. London: Chatto and Windus, 1999. Foucault, Michel. The Birth of the Clinic. London: Routledge, 1973. ---Madness and Civlisation: A History of Insanity in the Age of Reason. London: Routledge, 1965. ---The Order of Things. London: Vintage, 1972. Fussell, Paul. Wartime: Understanding of Behaviour in the Second World War. New York: Oxford University Press, 1989. Haywood, Christina and Mac an Ghaill, Martin. "Schooling masculinities" in Martin Mac an Ghaill (ed.), Understanding Masculinities. Buckingham: Open University Press, 1996. "I Have Zero Sex Appeal." Melody Maker. (March 29 1997). geocities.com/SunsetStrip/Palms/4396/hrf/htm. Accessed July 30 2001. Nietzsche, Friedrich. The Complete Works of Friedrich Nietzsche Volume 4, The Will to Power, Book One and Two. O. Levy (ed.), London: George Allen and Unwin, 1924. Pollack, William. Real Boys. Melbourne: Scribe Publications, 1999. Robinson, Doug. No Less a Man. Bowling Green: Bowling Green State University, 1994. Rollins, Henry. "The Iron." The Portable Henry Rollins. London: Phoenix House, 1997.


 
 
 The use of the family home as a setting for television sitcoms (situation comedies) has long been recognised for its ability to provide audiences with an identifiable site of ontological security (much discussed by Giddens, Scannell, Saunders and others). From the beginnings of American sitcoms with such programs as Leave it to Beaver, and through the trail of The Brady Bunch, The Cosby Show, Roseanne, The Fresh Prince of Bel Air, and on to Home Improvement, That 70s Show and How I Met Your Mother, the US has led the way with screenwriters and producers capitalising on the value of using the suburban family dwelling as a fixed setting. The most obvious advantage is the use of an easily constructed and inexpensive set, most often on a TV studio soundstage requiring only a few rooms (living room, kitchen and bedroom are usually enough to set the scene), and a studio audience. In Singapore, sitcoms have had similar successes; portraying the lives of ‘ordinary people’ in their home settings. Some programs have achieved phenomenal success, including an unprecedented ten year run for Phua Chu Kang Pte Ltd from 1996-2007, closely followed by Under One Roof (1994-2000 and an encore season in 2002), and Living with Lydia (2001-2005). This article furthers Blunt and Dowling’s exploration of the “critical geography” of home, by providing a focused analysis of home-based sitcoms in the nation-state of Singapore. The use of the home tells us a lot. Roseanne’s cluttered family home represents a lived reality for working-class families throughout the Western world. In Friends, the seemingly wealthy ‘young’ people live in a fashionable apartment building, while Seinfeld’s apartment block is much less salubrious, indicating (in line with the character) the struggle of the humble comedian. Each of these examples tells us something about not just the characters, but quite often about class, race, and contemporary societies. In the Singaporean programs, the home in Under One Roof (hereafter UOR) represents the major form of housing in Singapore, and the program as a whole demonstrates the workability of Singaporean multiculturalism in a large apartment block. Phua Chu Kang Pte Ltd (PCK) demonstrates the entrepreneurial abilities of even under-educated Singaporeans, with its lead character, a building contractor, living in a large freestanding dwelling – generally reserved for the well-heeled of Singaporean society. And in Living with Lydia (LWL) (a program which demonstrates Singapore’s capacity for global integration), Hong Kong émigré Lydia is forced to share a house (less ostentatious than PCK’s) with the family of the hapless Billy B. Ong. There is perhaps no more telling cultural event than the sitcom. In the 1970s, The Brady Bunch told us more about American values and habits than any number of news reports or cop shows. A nation’s identity is uncovered; it bares its soul to us through the daily tribulations of its TV households. In Singapore, home-based sitcoms have been one of the major success stories in local television production with each of these three programs collecting multiple prizes at the region-wide Asian Television Awards. These sitcoms have been able to reflect the ideals and values of the Singaporean nation to audiences both at ‘home’ and abroad. This article explores the worlds of UOR, PCK, and LWL, and the ways in which each of the fictional homes represents key features of the multi-ethnic, multi-cultural Singapore. Through ownership and regulation, Singaporean TV programs operate as a firm link between the state and its citizens. These sitcoms follow regular patterns where the ‘man of the house’ is more buffoon than breadwinner – in a country defined by its neo-Confucian morality, sitcoms allow a temporary subversion of patriarchal structures. In this article I argue that the central theme in Singaporean sitcoms is that while home is a personal space, it is also a valuable site for national identities to be played out. These identities are visible in the physical indicators of the exterior and interior living spaces, and the social indicators representing a benign patriarchy and a dominant English language. Structure One of the key features of sitcoms is the structure: cold open – titles – establishing shot – opening scene. Generally the cold opening (aka “the teaser”) takes place inside the home to quickly (re)establish audience familiarity with the location and the characters. The title sequence then features, in the case of LWL and PCK, the characters outside the house (in LWL this is in cartoon format), and in UOR (see Figure 1) it is the communal space of the barbeque area fronting the multi-story HDB (Housing Development Board) apartment blocks. Figure 1: Under One Roof The establishing shot at the end of each title sequence, and when returning from ad breaks, is an external view of the characters’ respective dwellings. In Seinfeld this establishing shot is the New York apartment block, in Roseanne it is the suburban house, and the Singaporean sitcoms follow the same format (see Figure 2). Figure 2: Phua Chu Kang External Visions of the Home This emphasis on exterior buildings reminds the viewer that Singaporean housing is, in many ways, unique. As a city-state (and a young one at that) its spatial constraints are particularly limiting: there simply isn’t room for suburban housing on quarter acre blocks. It rapidly transformed from an “empty rock” to a scattered Malay settlement of bay and riverside kampongs (villages) recognisable by its stilt houses. Then in the shadow of colonialism and the rise of modernity, the kampongs were replaced in many cases by European-inspired terrace houses. Finally, in the post-colonial era high-rise housing began to swell through the territory, creating what came to be known as the “HDB new town”, with some 90% of the population now said to reside in HDB units, and many others living in private high-rises (Chang 102, 104). Exterior shots used in UOR (see Figure 3) consistently emphasise the distinctive HDB blocks. As with the kampong housing, high-rise apartments continue notions of communal living in that “Living below, above and side by side other people requires tolerance of neighbours and a respect towards the environment of the housing estate for the good of all” (104). The provision of readily accessible public housing was part of the “covenant between the newly enfranchised electorate and the elected government” (Chua 47). Figure 3: Establishing shot from UOR In UOR, we see the constant interruption of the lives of the Tan family by their multi-ethnic neighbours. This occurs to such an extent as to be a part of the normal daily flow of life in Singaporean society. Chang argues that despite the normally interventionist activities of the state, it is the “self-enforcing norms” of behaviour that have worked in maintaining a “peaceable society in high-rise housing” (104). This communitarian attitude even extends to the large gated residence of PCK, home to an almost endless stream of relatives and friends. The gate itself seems to perform no restrictive function. But such a “peaceable society” can also be said to be a result of state planning which extends to the “racial majoritarianism” imposed on HDB units in the form of quotas determining “the actual number of households of each of the three major races [Chinese, Malay and Indian] … to be accommodated in a block of flats” (Chua 55). Issues of race are important in Singapore where “the inscription of media imagery bears the cultural discourse and materiality of the social milieu” (Wong 120) perhaps nowhere more graphically illustrated than in the segregation of TV channels along linguistic / cultural lines. These 3 programs all featured on MediaCorp TV’s predominantly English-language Channel 5 and are, in the words of Roland Barthes, “anchored” by dint of their use of English. Home Will Eat Itself The consumption of home-based sitcoms by audiences in their own living-rooms creates a somewhat self-parodying environment. As John Ellis once noted, it is difficult to escape from the notion that “TV is a profoundly domestic phenomenon” (113) in that it constantly attempts to “include the audiences own conception of themselves into the texture of its programmes” (115). In each of the three Singaporean programs living-rooms are designed to seat characters in front of a centrally located TV set – at most all the audience sees is the back of the TV, and generally only when the TV is incorporated into a storyline, as in the case of PCK in Figure 4 (note the TV set in the foreground). Figure 4: PCK Even in this episode of PCK when the lead characters stumble across a pornographic video starring one of the other lead characters, the viewer only hears the program. Perhaps the most realistic (and acerbic) view of how TV reorganises our lives – both spatially in the physical layout of our homes, and temporally in the way we construct our viewing habits (eating dinner or doing the housework while watching the screen) – is the British “black comedy”, The Royle Family. David Morley (443) notes that “TV and other media have adapted themselves to the circumstances of domestic consumption while the domestic arena itself has been simultaneously redefined to accommodate their requirements”. Morley refers to The Royle Family’s narrative that rests on the idea that “for many people, family life and watching TV have become indistinguishable to the extent that, in this fictional household, it is almost entirely conducted from the sitting positions of the viewers clustered around the set” (436). While TV is a central fixture in most sitcoms, its use is mostly as a peripheral thematic device with characters having their viewing interrupted by the arrival of another character, or by a major (within the realms of the plot) event. There is little to suggest that “television schedules have instigated a significant restructuring of family routines” as shown in Livingstone’s audience-based study of UK viewers (104). In the world of the sitcom, the temporalities of characters’ lives do not need to accurately reflect that of “real life” – or if they do, things quickly descend to the bleakness exemplified by the sedentary Royles. As Scannell notes, “broadcast output, like daily life, is largely uneventful, and both are punctuated (predictably and unpredictably) by eventful occasions” (4). To show sitcom characters in this static, passive environment would be anathema to the “real” viewer, who would quickly lose interest. This is not to suggest that sitcoms are totally benign though as with all genres they are “the outcome of social practices, received procedures that become objectified in the narratives of television, then modified in the interpretive act of viewing” (Taylor 14). In other words, they feature a contextualisation that is readily identifiable to members of an established society. However, within episodes themselves, it as though time stands still – character development is almost non-existent, or extremely slow at best and we see each episode has “flattened past and future into an eternal present in which parents love and respect one another, and their children forever” (Taylor 16). It takes some six seasons before the character of PCK becomes a father, although in previous seasons he acts as a mentor to his nephew, Aloysius. Contained in each episode, in true sitcom style, are particular “narrative lines” in which “one-liners and little comic situations [are] strung on a minimal plot line” containing a minor problem “the solution to which will take 22 minutes and pull us gently through the sequence of events toward a conclusion” (Budd et al. 111). It is important to note that the sitcom genre does not work in every culture, as each locale renders the sitcom with “different cultural meanings” (Nielsen 95). Writing of the failure of the Danish series Three Whores and a Pickpocket (with a premise like that, how could it fail?), Nielsen (112) attributes its failure to the mixing of “kitchen sink realism” with “moments of absurdity” and “psychological drama with expressionistic camera work”, moving it well beyond the strict mode of address required by the genre. In Australia, soap operas Home and Away and Neighbours have been infinitely more popular than our attempts at sitcoms – which had a brief heyday in the 1980s with Hey Dad..!, Kingswood Country and Mother and Son – although Kath and Kim (not studio-based) could almost be counted. Lichter et al. (11) state that “television entertainment can be ‘political’ even when it does not deal with the stuff of daily headlines or partisan controversy. Its latent politics lie in the unavoidable portrayal of individuals, groups, and institutions as a backdrop to any story that occupies the foreground”. They state that US television of the 1960s was dominated by the “idiot sitcom” and that “To appreciate these comedies you had to believe that social conventions were so ironclad they could not tolerate variations. The scripts assumed that any minute violation of social conventions would lead to a crisis that could be played for comic results” (15). Series like Happy Days “harked back to earlier days when problems were trivial and personal, isolated from the concerns of a larger world” (17). By the late 1980s, Roseanne and Married…With Children had “spawned an antifamily-sitcom format that used sarcasm, cynicism, and real life problems to create a type of in-your-face comedy heretofore unseen on prime time” (20). This is markedly different from the type of values presented in Singaporean sitcoms – where filial piety and an unrelenting faith in the family unit is sacrosanct. In this way, Singaporean sitcoms mirror the ideals of earlier US sitcoms which idealise the “egalitarian family in which parental wisdom lies in appeals to reason and fairness rather than demands for obedience” (Lichter et al. 406). Dahlgren notes that we are the products of “an ongoing process of the shaping and reshaping of identity, in response to the pluralised sets of social forces, cultural currents and personal contexts encountered by individuals” where we end up with “composite identities” (318). Such composite identities make the presentation (or re-presentation) of race problematic for producers of mainstream television. Wong argues that “Within the context of PAP hegemony, media presentation of racial differences are manufactured by invoking and resorting to traditional values, customs and practices serving as symbols and content” (118). All of this is bound within a classificatory system in which each citizen’s identity card is inscribed as Chinese, Malay, Indian or Other (often referred to as CMIO), and a broader social discourse in which “the Chinese are linked to familial values of filial piety and the practice of extended family, the Malays to Islam and rural agricultural activities, and the Indians to the caste system” (Wong 118). However, these sitcoms avoid directly addressing the issue of race, preferring to accentuate cultural differences instead. In UOR the tables are turned when a none-too-subtle dig at the crude nature of mainland Chinese (with gags about the state of public toilets), is soon turned into a more reverential view of Chinese culture and business acumen. Internal Visions of the Home This reverence for Chinese culture is also enacted visually. The loungeroom settings of these three sitcoms all provide examples of the fashioning of the nation through a “ubiquitous semi-visibility” (Noble 59). Not only are the central characters in each of these sitcoms constructed as ethnically Chinese, but the furnishings provide a visible nod to Chinese design in the lacquered screens, chairs and settees of LWL (see Figure 5.1), in the highly visible pair of black inlaid mother-of-pearl wall hangings of UOR (see Figure 5.2) and in the Chinese statuettes and wall-hangings found in the PCK home. Each of these items appears in the central view of the shows most used setting, the lounge/family room. There is often symmetry involved as well; the balanced pearl hangings of UOR are mirrored in a set of silk prints in LWL and the pair of ceramic Chinese lions in PCK. Figure 5.1: LWL Figure 5.2: UOR Thus, all three sitcoms feature design elements that reflect visible links to Chinese culture and sentiments, firmly locating the sitcoms “in Asia”, and providing a sense of the nation. The sets form an important role in constructing a realist environment, one in which “identification with realist narration involves a temporary merger of at least some of the viewer’s identity with the position offered by the text” (Budd et al. 110). These constant silent reminders of the Chinese-based hegemon – the cultural “majoritarianism” – anchors the sitcoms to a determined concept of the nation-state, and reinforces the “imaginative geographies of home” (Blunt and Dowling 247). The Foolish “Father” Figure in a Patriarchal Society But notions of a dominant Chinese culture are dealt with in a variety of ways in these sitcoms – not the least in a playful attitude toward patriarchal figures. In UOR, the Tan family “patriarch” is played by Moses Lim, in PCK, Gurmit Singh plays Phua and in LWL Samuel Chong plays Billy B. Ong (or, as Lydia mistakenly refers to him Billy Bong). Erica Sharrer makes the claim that class is a factor in presenting the father figure as buffoon, and that US sitcoms feature working class families in which “the father is made to look inept, silly, or incompetent have become more frequent” partly in response to changing societal structures where “women are shouldering increasing amounts of financial responsibility in the home” (27). Certainly in the three series looked at here, PCK (the tradesman) is presented as the most derided character in his role as head of the household. Moses Lim’s avuncular Tan Ah Teck is presented mostly as lovably foolish, even when reciting his long-winded moral tales at the conclusion of each episode, and Billy B. Ong, as a middle-class businessman, is presented more as a victim of circumstance than as a fool. Sharrer ponders whether “sharing the burden of bread-winning may be associated with fathers perceiving they are losing advantages to which they were traditionally entitled” (35). But is this really a case of males losing the upper hand? Hanke argues that men are commonly portrayed as the target of humour in sitcoms, but only when they “are represented as absurdly incongruous” to the point that “this discursive strategy recuperates patriarchal notions” (90). The other side of the coin is that while the “dominant discursive code of patriarchy might be undone” (but isn’t), “the sitcom’s strategy for containing women as ‘wives’ and ‘mothers’ is always contradictory and open to alternative readings” (Hanke 77). In Singapore’s case though, we often return to images of the women in the kitchen, folding the washing or agonising over the work/family dilemma, part of what Blunt and Dowling refer to as the “reproduction of patriarchal and heterosexist relations” often found in representations of “the ideal’ suburban home” (29). Eradicating Singlish One final aspect of these sitcoms is the use of language. PM Lee Hsien Loong once said that he had no interest in “micromanaging” the lives of Singaporeans (2004). Yet his two predecessors (PM Goh and PM Lee Senior) both reflected desires to do so by openly criticising the influence of Phua Chu Kang’s liberal use of colloquial phrases and phrasing. While the use of Singlish (or Singapore Colloquial English / SCE) in these sitcoms is partly a reflection of everyday life in Singapore, by taking steps to eradicate it through the Speak Good English movement, the government offers an intrusion into the private home-space of Singaporeans (Ho 17). Authorities fear that increased use of Singlish will damage the nation’s ability to communicate on a global basis, withdrawing to a locally circumscribed “pidgin English” (Rubdy 345). Indeed, the use of Singlish in UOR is deliberately underplayed in order to capitalise on overseas sales of the show (which aired, for example, on Australia’s SBS television) (Srilal). While many others have debated the Singlish issue, my concern is with its use in the home environment as representative of Singaporean lifestyles. As novelist Hwee Hwee Tan (2000) notes: Singlish is crude precisely because it’s rooted in Singapore’s unglamorous past. This is a nation built from the sweat of uncultured immigrants who arrived 100 years ago to bust their asses in the boisterous port. Our language grew out of the hardships of these ancestors. Singlish thus offers users the opportunity to “show solidarity, comradeship and intimacy (despite differences in background)” and against the state’s determined efforts to adopt the language of its colonizer (Ho 19-20). For this reason, PCK’s use of Singlish iterates a “common man” theme in much the same way as Paul Hogan’s “Ocker” image of previous decades was seen as a unifying feature of mainstream Australian values. That the fictional PCK character was eventually “forced” to take “English” lessons (a storyline rapidly written into the program after the direct criticisms from the various Prime Ministers), is a sign that the state has other ideas about the development of Singaporean society, and what is broadcast en masse into Singaporean homes. Conclusion So what do these home-based sitcoms tell us about Singaporean nationalism? Firstly, within the realms of a multiethnic society, mainstream representations reflect the hegemony present in the social and economic structures of Singapore. Chinese culture is dominant (albeit in an English-speaking environment) and Indian, Malay and Other cultures are secondary. Secondly, the home is a place of ontological security, and partial adornment with cultural ornaments signifying Chinese culture are ever-present as a reminder of the Asianness of the sitcom home, ostensibly reflecting the everyday home of the audience. The concept of home extends beyond the plywood-prop walls of the soundstage though. As Noble points out, “homes articulate domestic spaces to national experience” (54) through the banal nationalism exhibited in “the furniture of everyday life” (55). In a Singaporean context, Velayutham (extending the work of Morley) explores the comforting notion of Singapore as “home” to its citizens and concludes that the “experience of home and belonging amongst Singaporeans is largely framed in the materiality and social modernity of everyday life” (4). Through the use of sitcoms, the state is complicit in creating and recreating the family home as a site for national identities, adhering to dominant modes of culture and language. References Blunt, Alison, and Robyn Dowling. Home. London: Routledge, 2006. Budd, Mike, Steve Craig, and Clay Steinman. Consuming Environments: Television and Commercial Culture. New Jersey: Rutgers UP, 1999. Chang, Sishir. “A High-Rise Vernacular in Singapore’s Housing Development Board Housing.” Berkeley Planning Journal 14 (2000): 97-116. Chua, Beng Huat. “Public Housing Residents as Clients of the State.” Housing Studies 15.1 (2000). Dahlgren, Peter. “Media, Citizenship and Civic Culture”. Mass Media and Society. 3rd ed. Eds. James Curran and Michael Gurevitch. London: Arnold, 2000. 310-328. Ellis, John. Visible Fictions: Cinema, Television, Video. London: Routledge & Kegan Paul, 1982. Hanke, Robert. “The ‘Mock-Macho’ Situation Comedy: Hegemonic Masculinity and its Reiteration.” Western Journal of Communication 62.1 (1998). Ho, Debbie G.E. “‘I’m Not West. I’m Not East. So How Leh?’” English Today 87 22.3 (2006). Lee, Hsien Loong. “Our Future of Opportunity and Promise.” National Day Rally 2004 Speech. 29 Apr. 2007 http://www.gov.sg/nd/ND04.htm>. Lichter, S. Robert, Linda S. Lichter, and Stanley Rothman. Prime Time: How TV Portrays American Culture. Washington D.C.: Regnery Publishing, 1994. Livingstone, Sonia. Young People and New Media: Childhood and the Changing Media Environment. London: Sage, 2002 Morley, David. “What’s ‘Home’ Got to Do with It? Contradictory Dynamics in the Domestication of Technology and the Dislocation of Domesticity.” European Journal of Cultural Studies 6 (2003). Noble, Greg. “Comfortable and Relaxed: Furnishing the Home and Nation.” Continuum: Journal of Media and Cultural Studies 16.1 (2002). Rubdy, Rani. “Creative Destruction: Singapore’s Speak Good English Movement.” World Englishes 20.3 (2001). Scannell, Paddy. “For a Phenomenology of Radio and Television.” Journal of Communication 45.3 (1995). Scharrer, Erica. “From Wise to Foolish: The Portrayal of the Sitcom Father, 1950s-1990s.” Journal of Broadcasting and Electronic Media 45.1 (2001). Srilal, Mohan. “Quick Quick: ‘Singlish’ Is Out in Re-education Campaign.” Asia Times Online (28 Aug. 1999). Tan, Hwee Hwee. “A War of Words over ‘Singlish’: Singapore’s Government Wants Its Citizens to Speak Good English, But They Would Rather Be ‘Talking Cock’.” Time International 160.3 (29 July 2002). Taylor, Ella. “From the Nelsons to the Huxtables: Genre and Family Imagery in American Network Television.” Qualitative Sociology 12.1 (1989). Velayutham, Selvaraj. “Affect, Materiality, and the Gift of Social Life in Singapore.” SOJOURN 19.1 (2004). Wong, Kokkeong. Media and Culture in Singapore: A Theory of Controlled Commodification. New Jersey: Hampton Press, 2001. Images Under One Roof: The Special Appearances. Singapore: Television Corporation of Singapore. VCD. 2000. Living with Lydia (Season 1, Volume 1). Singapore: MediaCorp Studios, Blue Max Enterprise. VCD. 2001. Phua Chu Kang Pte Ltd (Season 5, Episode 10). Kuala Lumpur: MediaCorp Studios, Speedy Video Distributors. VCD. 2003. 
 
 
 
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This article explores how fat women protesting challenges norms of womanhood, the place of women in society, and who has the power to have their say in public spaces. We use the term fat as a political reclamation; Fat Studies scholars and fat activists prefer the term fat, over the normative term “overweight” and the pathologising term “obese/obesity” (Lee and Pausé para 3). Who is and who isn’t fat, we suggest, is best left to self-determination, although it is generally accepted by fat activists that the term is most appropriately adopted by individuals who are unable to buy clothes in any store they choose. Using a tweet from conservative commentator Ann Coulter as a leaping-off point, we examine the narratives around women in the public sphere and explore how fat bodies might transgress further the norms set by society. The public representations of women in politics and protest are then are set in the context of ‘activist wisdom’ (Maddison and Scalmer) from two sides of the globe. Activist wisdom gives preference to the lived knowledge and experience of activists as tools to understand social movements. It seeks to draw theoretical implications from the practical actions of those on the ground. In centring the experiences of ourselves and other activists, we hope to expand existing understandings of body politics, gender, and political power in this piece. It is important in researching social movements to look both at the representations of protest and protestors in all forms of media as this is the ‘public face’ of movements, but also to examine the reflections of the individuals who collectively put their weight behind bringing social change.A few days after the 45th President of the United States was elected, people around the world spilled into the streets and participated in protests; precursors to the Women’s March which would take place the following January. Pictures of such marches were shared via social media, demonstrating the worldwide protest against the racism, misogyny, and overall oppressiveness, of the newly elected leader. Not everyone was supportive of these protests though; one such conservative commentator, Ann Coulter, shared this tweet: Image1: A tweet from Ann Coulter; the tweet contains a picture of a group of protestors, holding signs protesting Trump, white supremacy, and for the rights of immigrants. In front of the group, holding a megaphone is a woman. Below the picture, the text reads, “Without fat girls, there would be no protests”.Coulter continued on with two more tweets, sharing pictures of other girls protesting and suggesting that the protestors needed a diet programme. Kivan Bay (“Without Fat Girls”) suggested that perhaps Coulter was implying that skinny girls do not have time to protest because they are too busy doing skinny girl things, like buying jackets or trying on sweaters. Or perhaps Coulter was arguing that fat girls are too visible, too loud, and too big, to be taken seriously in their protests. These tweets provide a point of illustration for how fat women protesting challenge norms of womanhood, the place of women in society, and who has the power to have their say in public spaces While Coulter’s tweet was most likely intended as a hostile personal attack on political grounds, we find it useful in its foregrounding of gender, bodies and protest which we consider in this article, beginning with a review of fat girls’ role in social justice movements.Across the world, we can point to fat women who engage in activism related to body politics and more. Australian fat filmmaker and activist Kelli Jean Drinkwater makes documentaries, such as Aquaporko! and Nothing to Lose, that queer fat embodiment and confronts body norms. Newly elected Ontario MPP Jill Andrew has been fighting for equal rights for queer people and fat people in Canada for decades. Nigerian Latasha Ngwube founded About That Curvy Life, Africa’s leading body positive and empowerment site, and has organised plus-size fashion show events at Heineken Lagos Fashion and Design Week in Nigeria in 2016 and the Glitz Africa Fashion Week in Ghana in 2017. Fat women have been putting their bodies on the line for the rights of others to live, work, and love. American Heather Heyer was protesting the hate that white nationalists represent and the danger they posed to her friends, family, and neighbours when she died at a rally in Charlottesville, North Carolina in late 2017 (Caron). When Heyer was killed by one of those white nationalists, they declared that she was fat, and therefore her body size was lauded loudly as justification for her death (Bay, “How Nazis Use”; Spangler).Fat women protesting is not new. For example, the Fat Underground was a group of “radical fat feminist women”, who split off from the more conservative NAAFA (National Association to Aid Fat Americans) in the 1970s (Simic 18). The group educated the public about weight science, harassed weight-loss companies, and disrupted academic seminars on obesity. The Fat Underground made their first public appearance at a Women’s Equality Day in Los Angeles, taking over the stage at the public event to accuse the medical profession of murdering Cass Elliot, the lead singer of the folk music group, The Mamas and the Papas (Dean and Buss). In 1973, the Fat Underground produced the Fat Liberation Manifesto. This Manifesto began by declaring that they believed “that fat people are full entitled to human respect and recognition” (Freespirit and Aldebaran 341).Women have long been disavowed, or discouraged, from participating in the public sphere (Ginzberg; van Acker) or seen as “intruders or outsiders to the tough world of politics” (van Acker 118). The feminist slogan the personal is political was intended to shed light on the role that women needed to play in the public spheres of education, employment, and government (Caha 22). Across the world, the acceptance of women within the public sphere has been varied due to cultural, political, and religious, preferences and restrictions (Agenda Feminist Media Collective). Limited acceptance of women in the public sphere has historically been granted by those ‘anointed’ by a male family member or patron (Fountaine 47).Anti-feminists are quick to disavow women being in public spaces, preferring to assign them the role as helpmeet to male political elite. As Schlafly (in Rowland 30) notes: “A Positive Woman cannot defeat a man in a wrestling or boxing match, but she can motivate him, inspire him, encourage him, teach him, restrain him, reward him, and have power over him that he can never achieve over her with all his muscle.” This idea of women working behind the scenes has been very strong in New Zealand where the ‘sternly worded’ letter is favoured over street protest. An acceptable route for women’s activism was working within existing political institutions (Grey), with activity being ‘hidden’ inside government offices such as the Ministry of Women’s Affairs (Schuster, 23). But women’s movement organisations that engage in even the mildest form of disruptive protest are decried (Grey; van Acker).One way women have been accepted into public space is as the moral guardians or change agents of the entire political realm (Bliss; Ginzberg; van Acker; Ledwith). From the early suffrage movements both political actors and media representations highlighted women were more principled and conciliatory than men, and in many cases had a moral compass based on restraint. Cartoons showed women in the suffrage movement ‘sweeping up’ and ‘cleaning house’ (Sheppard 123). Groups like the Women’s Christian Temperance Union were celebrated for protesting against the demon drink and anti-pornography campaigners like Patricia Bartlett were seen as acceptable voices of moral reason (Moynihan). And as Cunnison and Stageman (in Ledwith 193) note, women bring a “culture of femininity to trade unions … an alternative culture, derived from the particularity of their lives as women and experiences of caring and subordination”. This role of moral guardian often derived from women as ‘mothers’, responsible for the physical and moral well-being of the nation.The body itself has been a sight of protest for women including fights for bodily autonomy in their medical decisions, reproductive justice, and to live lives free from physical and sexual abuse, have long been met with criticisms of being unladylike or inappropriate. Early examples decried in NZ include the women’s clothing movement which formed part of the suffrage movement. In the second half of the 20th century it was the freedom trash can protests that started the myth of ‘women burning their bras’ which defied acceptable feminine norms (Sawer and Grey). Recent examples of women protesting for body rights include #MeToo and Time’s Up. Both movements protest the lack of bodily autonomy women can assert when men believe they are entitled to women’s bodies for their entertainment, enjoyment, and pleasure. And both movements have received considerable backlash by those who suggest it is a witch hunt that might ensnare otherwise innocent men, or those who are worried that the real victims are white men who are being left behind (see Garber; Haussegger). Women who advocate for bodily autonomy, including access to contraception and abortion, are often held up as morally irresponsible. As Archdeacon Bullock (cited in Smyth 55) asserted, “A woman should pay for her fun.”Many individuals believe that the stigma and discrimination fat people face are the consequences they sow from their own behaviours (Crandall 892); that fat people are fat because they have made poor decisions, being too indulgent with food and too lazy to exercise (Crandall 883). Therefore, fat people, like women, should have to pay for their fun. Fat women find themselves at this intersection, and are often judged more harshly for their weight than fat men (Tiggemann and Rothblum). Examining Coulter’s tweet with this perspective in mind, it can easily be read as an attempt to put fat girl protestors back into their place. It can also be read as a warning. Don’t go making too much noise or you may be labelled as fat. Presenting troublesome women as fat has a long history within political art and depictions. Marianne (the symbol of the French Republic) was depicted as fat and ugly; she also reinforced an anti-suffragist position (Chenut 441). These images are effective because of our societal views on fatness (Kyrölä). Fatness is undesirable, unworthy of love and attention, and a representation of poor character, lack of willpower, and an absence of discipline (Murray 14; Pausé, “Rebel Heart” para 1).Fat women who protest transgress rules around body size, gender norms, and the appropriate place for women in society. Take as an example the experiences of one of the authors of this piece, Sandra Grey, who was thrust in to political limelight nationally with the Campaign for MMP (Grey and Fitzsimmons) and when elected as the President of the New Zealand Tertiary Education Union in 2011. Sandra is a trade union activist who breaches too many norms set for the “good woman protestor,” as well as the norms for being a “good fat woman”. She looms large on a stage – literally – and holds enough power in public protest to make a crowd of 7,000 people “jump to left”, chant, sing, and march. In response, some perceive Sandra less as a tactical and strategic leader of the union movement, and more as the “jolly fat woman” who entertains, MCs, and leads public events. Though even in this role, she has been criticised for being too loud, too much, too big.These criticisms are loudest when Sandra is alongside other fat female bodies. When posting on social media photos with fellow trade union members the comments often note the need of the group to “go on a diet”. The collective fatness also brings comments about “not wanting to fuck any of that group of fat cows”. There is something politically and socially dangerous about fat women en masse. This was behind the responses to Sandra’s first public appearance as the President of TEU when one of the male union members remarked “Clearly you have to be a fat dyke to run this union.” The four top elected and appointed positions in the TEU have been women for eight years now and both their fatness and perceived sexuality present as a threat in a once male-dominated space. Even when not numerically dominant, unions are public spaces dominated by a “masculine culture … underpinned by the undervaluation of ‘women’s worth’ and notions of womanhood ‘defined in domesticity’” (Cockburn in Kirton 273-4). Sandra’s experiences in public space show that the derision and methods of putting fat girls back in their place varies dependent on whether the challenge to power is posed by a single fat body with positional power and a group of fat bodies with collective power.Fat Girls Are the FutureOn the other side of the world, Tara Vilhjálmsdóttir is protesting to change the law in Iceland. Tara believes that fat people should be protected against discrimination in public and private settings. Using social media such as Facebook and Instagram, Tara takes her message, and her activism, to her thousands of followers (Keller, 434; Pausé, “Rebel Heart”). And through mainstream media, she pushes back on fatphobia rhetoric and applies pressure on the government to classify weight as a protected status under the law.After a lifetime of living “under the oppression of diet culture,” Tara began her activism in 2010 (Vilhjálmsdóttir). She had suffered real harm from diet culture, developing an eating disorder as a teen and being told through her treatment for it that her fears as a fat woman – that she had no future, that fat people experienced discrimination and stigma – were unfounded. But Tara’s lived experiences demonstrated fat stigma and discrimination were real.In 2012, she co-founded the Icelandic Association for Body Respect, which promotes body positivity and fights weight stigma in Iceland. The group uses a mixture of real life and online tools; organising petitions, running campaigns against the Icelandic version of The Biggest Loser, and campaigning for weight to be a protected class in the Icelandic constitution. The Association has increased the visibility of the dangers of diet culture and the harm of fat stigma. They laid the groundwork that led to changing the human rights policy for the city of Reykjavík; fat people cannot be discriminated against in employment settings within government jobs. As the city is one of the largest employers in the country, this was a large step forward for fat rights.Tara does receive her fair share of hate messages; she’s shared that she’s amazed at the lengths people will go to misunderstand what she is saying (Vilhjálmsdóttir). “This isn’t about hurt feelings; I’m not insulted [by fat stigma]. It’s about [fat stigma] affecting the livelihood of fat people and the structural discrimination they face” (Vilhjálmsdóttir). She collects the hateful comments she receives online through screenshots and shares them in an album on her page. She believes it is important to keep a repository to demonstrate to others that the hatred towards fat people is real. But the hate she receives only fuels her work more. As does the encouragement she receives from people, both in Iceland and abroad. And she is not alone; fat activists across the world are using Web 2.0 tools to change the conversation around fatness and demand civil rights for fat people (Pausé, “Rebel Heart”; Pausé, “Live to Tell").Using Web 2.0 tools as a way to protest and engage in activism is an example of oppositional technologics; a “political praxis of resistance being woven into low-tech, amateur, hybrid, alternative subcultural feminist networks” (Garrison 151). Fat activists use social media to engage in anti-assimilationist activism and build communities of practice online in ways that would not be possible in real life (Pausé, “Express Yourself” 1). This is especially useful for those whose protests sit at the intersections of oppressions (Keller 435; Pausé, “Rebel Heart” para 19). Online protests have the ability to travel the globe quickly, providing opportunities for connections between protests and spreading protests across the globe, such as SlutWalks in 2011-2012 (Schuster 19). And online spaces open up unlimited venues for women to participate more freely in protest than other forms (Harris 479; Schuster 16; Garrison 162).Whether online or offline, women are represented as dangerous in the political sphere when they act without male champions breaching norms of femininity, when their involvement challenges the role of woman as moral guardians, and when they make the body the site of protest. Women must ‘do politics’ politely, with utmost control, and of course caringly; that is they must play their ‘designated roles’. Whether or not you fit the gendered norms of political life affects how your protest is perceived through the media (van Acker). Coulter’s tweet loudly proclaimed that the fat ‘girls’ protesting the election of the 45th President of the United States were unworthy, out of control, and not worthy of attention (ironic, then, as her tweet caused considerable conversation about protest, fatness, and the reasons not to like the President-Elect). What the Coulter tweet demonstrates is that fat women are perceived as doubly-problematic in public space, both as fat and as women. They do not do politics in a way that is befitting womanhood – they are too visible and loud; they are not moral guardians of conservative values; and, their bodies challenge masculine power.ReferencesAgenda Feminist Media Collective. “Women in Society: Public Debate.” Agenda: Empowering Women for Gender Equity 10 (1991): 31-44.Bay, Kivan. “How Nazis Use Fat to Excuse Violence.” Medium, 7 Feb. 2018. 1 May 2018 <https://medium.com/@kivabay/how-nazis-use-fat-to-excuse-violence-b7da7d18fea8>.———. “Without Fat Girls, There Would Be No Protests.” Bullshit.ist, 13 Nov. 2016. 16 May 2018 <https://bullshit.ist/without-fat-girls-there-would-be-no-protests-e66690de539a>.Bliss, Katherine Elaine. Compromised Positions: Prostitution, Public Health, and Gender Politics in Revolutionary Mexico City. Penn State Press, 2010.Caha, Omer. Women and Civil Society in Turkey: Women’s Movements in a Muslim Society. London: Ashgate, 2013.Caron, Christina. “Heather Heyer, Charlottesville Victim, Is Recalled as ‘a Strong Woman’.” New York Times, 13 Aug. 2017. 1 May 2018 <https://www.nytimes.com/2017/08/13/us/heather-heyer-charlottesville-victim.html>.Chenut, Helen. “Anti-Feminist Caricature in France: Politics, Satire and Public Opinion, 1890-1914.” Modern & Contemporary France 20.4 (2012): 437-452.Crandall, Christian S. "Prejudice against Fat People: Ideology and Self-Interest." Journal of Personality and Social Psychology 66.5 (1994): 882-894.Damousi, Joy. “Representations of the Body and Sexuality in Communist Iconography, 1920-1955.” Australian Feminist Studies 12.25 (1997): 59-75.Dean, Marge, and Shirl Buss. “Fat Underground.” YouTube, 11 Aug. 2016 [1975]. 1 May 2018 <https://youtu.be/UPYRZCXjoRo>.Fountaine, Susan. “Women, Politics and the Media: The 1999 New Zealand General Election.” PhD thesis. Palmerston North, NZ: Massey University, 2002.Freespirit, Judy, and Aldebaran. “Fat Liberation Manifesto November 1973.” The Fat Studies Reader. Eds. Esther Rothblum and Sondra Solovay. New York: NYU P, 2009. 341-342.Garber, Megan. “The Selective Empathy of #MeToo Backlash.” The Atlantic, 11 Feb 2018. 5 Apr. 2018 <https://www.theatlantic.com/entertainment/archive/2018/02/the-selective-empathy-of-metoo-backlash/553022/>.Garrison, Edith. “US Feminism – Grrrl Style! Youth (Sub)Cultures and the Technologics of the Third Wave.” Feminist Studies 26.1 (2000): 141-170.Garvey, Nicola. “Violence against Women: Beyond Gender Neutrality.” Looking Back, Moving Forward: The Janus Women’s Convention 2005. Ed. Dale Spender. Masterton: Janus Trust, 2005. 114-120.Ginzberg, Lori D. Women and the Work of Benevolence: Morality, Politics, and Class in the Nineteenth-Century United States. Yale UP, 1992.Grey, Sandra. “Women, Politics, and Protest: Rethinking Women's Liberation Activism in New Zealand.” Rethinking Women and Politics: New Zealand and Comparative Perspectives. Eds. John Leslie, Elizabeth McLeay, and Kate McMillan. Victoria UP, 2009. 34-61.———, and Matthew Fitzsimons. “Defending Democracy: ‘Keep MMP’ and the 2011 Electoral Referendum.” Kicking the Tyres: The New Zealand General Election and Electoral Referendum of 2011. Eds. Jon Johansson and Stephen Levine. Victoria UP, 2012. 285-304.———, and Marian Sawer, eds. Women’s Movements: Flourishing or in Abeyance? London: Routledge, 2008.Harris, Anita. “Mind the Gap: Attitudes and Emergent Feminist Politics since the Third Wave.” Australian Feminist Studies 25.66 (2010): 475-484.Haussegger, Virginia. “#MeToo: Beware the Brewing Whiff of Backlash.” Sydney Morning Herald, 7 Mar. 2018. 1 Apr. 2018 <https://www.smh.com.au/national/metoo-beware-the-brewing-whiff-of-backlash-20180306-p4z33s.html>.Keller, Jessalynn. “Virtual Feminisms.” Information, Communication and Society 15.3(2011): 429-447.Kirston, Gill. “From ‘a Woman’s Place Is in Her Union’ to ‘Strong Unions Need Women’: Changing Gender Discourses, Policies and Realities in the Union Movement.” Labour & Industry: A Journal of the Social and Economic Relations of Work 27.4 (2017): 270-283.Kyrölä, Katariina. The Weight of Images. London: Routledge, 2014.Ledwith, Sue. “Gender Politics in Trade Unions: The Representation of Women between Exclusion and Inclusion.” European Review of Labour and Research 18.2 (2012): 185-199.Lyndsey, Susan. Women, Politics, and the Media: The 1999 New Zealand General Election. Dissertation. Massey University, 2002.Maddison, Sarah, and Sean Scalmer. Activist Wisdom: Practical Knowledge and Creative Tension in Social Movements. Sydney: UNSW P, 2006. Moynihan, Carolyn. A Stand for Decency: Patricia Bartlett & the Society for Promotion of Community Standards, 1970-1995. Wellington: The Society, 1995.Murray, Samantha. "Pathologizing 'Fatness': Medical Authority and Popular Culture." Sociology of Sport Journal 25.1 (2008): 7-21.Pausé, Cat. “Live to Tell: Coming Out as Fat.” Somatechnics 21 (2012): 42-56.———. “Express Yourself: Fat Activism in the Web 2.0 Age.” The Politics of Size: Perspectives from the Fat-Acceptance Movement. Ed. Ragen Chastain. Praeger, 2015. 1-8.———. “Rebel Heart: Performing Fatness Wrong Online.” M/C Journal 18.3 (2015).Rowland, Robyn, ed. Women Who Do and Women Who Don’t Join the Women’s Movement. London: Routledge, 1984.Schuster, Julia. “Invisible Feminists? Social Media and Young Women’s Political Participation.” Political Science 65.1 (2013): 8-24.Sheppard, Alice. "Suffrage Art and Feminism." Hypatia 5.2 (1990): 122-136.Simic, Zora. “Fat as a Feminist Issue: A History.” Fat Sex: New Directions in Theory and Activism. Eds. Helen Hester and Caroline Walters. London: Ashgate, 2015. 15-36.Spangler, Todd. “White-Supremacist Site Daily Stormer Booted by Hosting Provider.” Variety, 13 Aug. 2017. 1 May 2018 <https://variety.com/2017/digital/news/daily-stormer-heather-heyer-white-supremacist-neo-nazi-hosting-provider-1202526544/>.Smyth, Helen. Rocking the Cradle: Contraception, Sex, and Politics in New Zealand. Steele Roberts, 2000.Tiggemann, Marika, and Esther D. Rothblum. "Gender Differences in Social Consequences of Perceived Overweight in the United States and Australia." Sex Roles 18.1-2 (1988): 75-86.Van Acker, Elizabeth. “Media Representations of Women Politicians in Australia and New Zealand: High Expectations, Hostility or Stardom.” Policy and Society 22.1 (2003): 116-136.Vilhjálmsdóttir, Tara. Personal interview. 1 June 2018.

Among the sub-genres of science fiction, one of the most traditional and most machine-laden is space opera. The name is dismissive and was coined in parallel with the now little recognised 'horse opera' (for westerns) in the wake of the success of the term 'soap opera' (for romantic serials). Space operas were adventure sagas across the galaxies with space ships carrying intrepid crews on voyages of discovery, into glorious battles and terrifying encounters with aliens. The 'opera' part presumably refers to their seriality and overstated melodrama. At various times during the last fifty years space opera has seemed as doomed as the horse type, but sufficient examples were published to keep the sub-genre puttering along until new authors could invigorate it. This has now happened and I want in this brief note to see the change, through looking at one current writer's series to see what has been done, how it has been received and how observing the role of a particular novum (Darko Suvin's term for the imaginative invention that characterises sf) -- a machine in this case, of course -- illuminates what has happened. Because this begins with a consideration of sf history, I want to start with one of the key distinctions that has long operated in both popular and academic analysis of science fiction (though admittedly it has more currency now in the popular); that between hard and soft sf. Unsurprisingly, given how loaded those terms are, it is a gendered distinction. Hard sf is the boys' playground; technologically driven, its allegiances are to physics and engineering. From nano-widgets to space ships as big as planets, it loves machines. The boysiness of hard sf was sedimented in popular sf through the generic hegemony achieved by Hugo Gernsback in his US pulp magazine empire starting with Astounding in 1926. Space opera was the quintessential type of hard sf in the early years, though it came to be challenged if not displaced by colonisation narratives that concentrated on engineering. Soft sf, of necessity the girly stuff, has the squishy bits -- biology certainly, but also the social sciences. Both New Wave and feminist sf, the innovative sub-genres of sf in the 60s and 70s, used soft rather than hard tropes in their subsequently incorporated revisions of the genre. In the 80s, cyberpunk presented itself as the hard stuff, but this was pretty disingenuous (all that voodoo, those drugs, the excursions into various social sciences), not to mention, as Samuel Delany among others has pointed out, the way this could only be managed by denying its feminist foremothers. These days, the traces of space opera's pulp-laden past are there to be read in the way that the more serious American writers like Kim Stanley Robinson prefer sober space colonisation narratives while the truly innovative work (as well as the quality writing) is done outside the US, by a Scot -- Iain M. Banks. In addition to Banks's wondrous novels of the Culture, the revivified field includes more traditional series like Lois McMaster Bujold's Vorkosigan saga, David Weber's Honor Harrington sequence and Colin Greenland's tracing of the career of Tabitha Jute. It would not be possible to examine how Banks has remapped the field in a note such as this, but dealing with some of the more traditional examples can provide an interesting case study in the hardness of the sub-genre, as well as pointing to wider movements in the sf world. It is the latter that is evident in the way in which the male writers produce female lead and the female the male (by and large, Bujold does occasional female leads). Not that Weber makes any attempt to make Honor credible as a female, she's laughably improbable and only needs to be placed near Greenland's Tabitha Jute for the disparity to become evident. (I'm using this comparison not just for its power but also because it stops the suggestion that male writers can't produce decent female action heroes.) For the more detailled part of this I want to concentrate on Bujold's series in part to mull over why it might be that her books are dismissed as too soft and 'girly' to be good space opera. There is something of a problem in that I find the whole hard:soft distinction more than a bit juvenile and value it primarily for its power in understanding sf history. The moves to broaden the field beyond what it was so artificially limited to in early to mid-twentieth century America seem to me to be a move to a more integrated adulthood rather than the imposition of a line of squishy feminine referents to be denied or repelled. I don't see 'softness' as a negative quality (nor 'hardness' for that matter), but I am interested in why and how a space opera series with space ships, space weaponry, gadgets galore and large quantities of prime quality derring-do should be deemed soft. Bujold has written a long series of space operas set in an Earth-colonised far-future that centre on the deformed figure of Lord Miles Vorkosigan. A few other fictions are set in the same universe and link in various ways to the core texts. Not all are set on spaceships though the majority require their presence as significant features of the plot while others rely on such standards of space narrative as space stations, terra-forming and the hardware of space warfare. To dismiss Bujold's world as one where the hardness of space opera technology is subsumed in girliness, it is necessary to overlook not just great passages of certain texts, but to dismiss whole novels. The Vor Game for instance follows a long sequence at an arctic weather station which culminates in the necessary destruction of outdated toxic weaponry with an escapade across great reaches of space in a whole range of ships displaying, selling and eventually using all manner of wonderful weaponry climaxing in a battle for control of a wormhole nexus. The only woman of any narrative prominence is a evil mercenary leader ("face of an angel, mind of a rabid mongoose"). One would think that it all sounds rather a sitter as a hard piece of space opera fare written for a readership of boys of all ages. My description though so far fails to convey where it is that Bujold has updated the sub-genre. It could be that the problem lies in the same place as the updating -- in the nuancing of the character of the hero Miles Vorkosigan and the continuing delineation of the interweaving of his double life as mercenary Admiral and loyal Imperial lieutenant. Traditionally the space opera hero comes into the world if not fully formed, then at least ready for a coming-of-age tale. Bujold shows us the formation of the hero, ensuring that he remains located within his extended family. It could be that complaints come from those who would prefer their heroes not to have mothers. But then again it could be about the humour. Bujold doesn't see earnestness as desirable and writes a fantastical adventure romp. It seems to me that this is one core difference between her and fellow Baen writer David Weber. There is no predicting what a descriptive passage about technology will lead to in Bujold; it could be a novel way to win hand to hand combat or a comic sequence making a moral point about abuse of power. For Weber, a sequence of space ships and weaponry is sufficient in itself, being an opportunity to talk of model numbers and ballistic capabilities with all the narrative brio of Tom Clancy (i.e. none), but at least Clancy is usually talking about something that has an existence in the real world. When both the machine and the science it operates by are more than speculative, labouring the trainspotters'-guide-to-hyperspace-technology talk can only delight anoraks. Machines are ends in themselves for Weber, means to a narrative or characterological point in Bujold. As well as why the machine is mentioned, there is also the question of what kind of machines are favoured. Maybe over the whole sequence, Bujold pays more attention to biologically-based technologies; when she focusses on engineering it is more often as a means to a biological end (usually terraforming), though in Falling Free, the least closely linked of the novels, the biology which enables the creation of the 'quads' -- freefall workers with four arms rather than arms and legs -- is in the service of engineering advantage. The passion in her work, and despite the humour and invention, there is considerable ideologically driven passion, is reserved for her biologically based beliefs -- that physical difference should be no barrier to achievement. As is common in sf, race is incidental and not part of the argument (it is rare for any but black writers of sf to see race as a meaningful issue for the future), but sex and ability are primary. Thus Miles, whose bones were damaged while a foetus and who is short and hunched, Bel Thorne, the hermaphrodite, Taura, the genetically engineered 'perfect soldier' eight foot tall with claws and fangs, Mark, Miles's clone brother and many others who appear less frequently carry the story of difference that must not be allowed to make a difference. Where gender is concerned, the popular spread of feminism means that forceful statements of position are read as political, not as some more woolly bit of being 'nice to the afflicted'. Bujold's feminism may be old-fashioned liberal rather than radical or post-modern, but it doesn't operate by parachuting women in to narratively significant positions of power. You buy the book and you get the argument and with Cordelia, Miles's mother, inscribed as the figure of rationality, the bases are loaded. The machine around which the discourse of liberation is organised, Bujold's novum and the machine which is the focus of complaint, is the uterine replicator -- an artificial womb. In the Bujold universe this is the ultimate good machine. It was a replicator that enabled Miles to survive after teratogenic damage in utero; his first love and his mother both issued from them; and it seems like the key test of a man is his willingness or otherwise to have his wife reproduce in vitro. I suppose I can see why this offends those wedded to old-fashioned hard space opera. Traditionally, the machines that tell the men from the girls/boys/lesser beings are the ships and their weaponry, but here the machines that count replicate the uterus (ultimate squishiness) and so, far from delivering death, deliver babies. Furthermore, their entry into the narrative is almost always the cue for a disquisition on the inequities of the patriarchal society within which Bujold sets almost all her action. InMirror Dance Miles's clone brother Mark finally meets the senior Vorkosigans. He is taken to a court ball by his 'mother' who explains the dynamics of the evening in terms of the political agenda of the old men and the genetic one of the old women. The men imagine theirs is the only one but that's just an ego-serving self-delusion. ... The old men in government councils spend their lives arguing against or scheming to fund this or that piece of off-planet military hardware. Meanwhile the uterine replicator is creeping in past their guard. (296) In the most recent book,Komarr, the main female character is an abused wife with a young son and the fact that her husband required her to bear the child herself is presented as just one of the many abuses he subjects her to. When you read the various passages which discuss the uterine replicators across the books, it can be surprising to discover the insistence with which barbarity and male oppression are figured in the refusal to countenance the machine and good men are revealed by their regarding it as a valuable device. It seems almost to verge on the excessive (but then this is not how such ephemeral texts as popular space opera are read, and if one put together a collection of the passages of 'best bits of weapons admiration' that would look a bit strange too). One could, if so minded, easily dismiss the Vorkosigan adventures as a bit girly on the basis of their enjoyment of interpersonal relations, character development, or romance. If, though, one were willing to admit that only certain pieces of hardware had generically usable hardness, it might rather be possible to observe that the carping at the centrality of the wrong kind of machine identifies much more accurately what is really worrying about the whole popularity of the series -- that this machine is a Trojan Horse for the incorporation through hard technology of 'hard' feminist politics. References Bujold, Lois McMaster. Komarr. Earthlight, 1998. ---. Mirror Dance Riverdale: Baen, 1994. ---. The Vor Game. Riverdale: Baen, 1990. Delany, Samuel R. Silent Interviews: On Language, Race, Sex, Science Fiction and Some Comics. Hanover: Wesleyan UP, 1994. Suvin, Darko. Metamorphoses of Science Fiction. New Haven: Yale UP, 1979. Citation reference for this article MLA style: Frances Bonner. "The Hard Question of Squishy Machines." M/C: A Journal of Media and Culture 2.6 (1999). [your date of access] <http://www.uq.edu.au/mc/9909/bujold.php>. Chicago style: Frances Bonner, "The Hard Question of Squishy Machines," M/C: A Journal of Media and Culture 2, no. 6 (1999), <http://www.uq.edu.au/mc/9909/bujold.php> ([your date of access]). APA style: Frances Bonner. (1999) The hard question of squishy machines. M/C: A Journal of Media and Culture 2(6). <http://www.uq.edu.au/mc/9909/bujold.php> ([your date of access]).


 
 
 On the morning of Thursday, 4 May 2006, the United States House Permanent Select Committee on Intelligence held an open hearing entitled “Terrorist Use of the Internet.” The Intelligence committee meeting was scheduled to take place in Room 1302 of the Longworth Office Building, a Depression-era structure with a neoclassical façade. Because of a dysfunctional elevator, some of the congressional representatives were late to the meeting. During the testimony about the newest political applications for cutting-edge digital technology, the microphones periodically malfunctioned, and witnesses complained of “technical problems” several times. By the end of the day it seemed that what was to be remembered about the hearing was the shocking revelation that terrorists were using videogames to recruit young jihadists. The Associated Press wrote a short, restrained article about the hearing that only mentioned “computer games and recruitment videos” in passing. Eager to have their version of the news item picked up, Reuters made videogames the focus of their coverage with a headline that announced, “Islamists Using US Videogames in Youth Appeal.” Like a game of telephone, as the Reuters videogame story was quickly re-run by several Internet news services, each iteration of the title seemed less true to the exact language of the original. One Internet news service changed the headline to “Islamic militants recruit using U.S. video games.” Fox News re-titled the story again to emphasise that this alert about technological manipulation was coming from recognised specialists in the anti-terrorism surveillance field: “Experts: Islamic Militants Customizing Violent Video Games.” As the story circulated, the body of the article remained largely unchanged, in which the Reuters reporter described the digital materials from Islamic extremists that were shown at the congressional hearing. During the segment that apparently most captured the attention of the wire service reporters, eerie music played as an English-speaking narrator condemned the “infidel” and declared that he had “put a jihad” on them, as aerial shots moved over 3D computer-generated images of flaming oil facilities and mosques covered with geometric designs. Suddenly, this menacing voice-over was interrupted by an explosion, as a virtual rocket was launched into a simulated military helicopter. The Reuters reporter shared this dystopian vision from cyberspace with Western audiences by quoting directly from the chilling commentary and describing a dissonant montage of images and remixed sound. “I was just a boy when the infidels came to my village in Blackhawk helicopters,” a narrator’s voice said as the screen flashed between images of street-level gunfights, explosions and helicopter assaults. Then came a recording of President George W. Bush’s September 16, 2001, statement: “This crusade, this war on terrorism, is going to take a while.” It was edited to repeat the word “crusade,” which Muslims often define as an attack on Islam by Christianity. According to the news reports, the key piece of evidence before Congress seemed to be a film by “SonicJihad” of recorded videogame play, which – according to the experts – was widely distributed online. Much of the clip takes place from the point of view of a first-person shooter, seen as if through the eyes of an armed insurgent, but the viewer also periodically sees third-person action in which the player appears as a running figure wearing a red-and-white checked keffiyeh, who dashes toward the screen with a rocket launcher balanced on his shoulder. Significantly, another of the player’s hand-held weapons is a detonator that triggers remote blasts. As jaunty music plays, helicopters, tanks, and armoured vehicles burst into smoke and flame. Finally, at the triumphant ending of the video, a green and white flag bearing a crescent is hoisted aloft into the sky to signify victory by Islamic forces. To explain the existence of this digital alternative history in which jihadists could be conquerors, the Reuters story described the deviousness of the country’s terrorist opponents, who were now apparently modifying popular videogames through their wizardry and inserting anti-American, pro-insurgency content into U.S.-made consumer technology. One of the latest video games modified by militants is the popular “Battlefield 2” from leading video game publisher, Electronic Arts Inc of Redwood City, California. Jeff Brown, a spokesman for Electronic Arts, said enthusiasts often write software modifications, known as “mods,” to video games. “Millions of people create mods on games around the world,” he said. “We have absolutely no control over them. It’s like drawing a mustache on a picture.” Although the Electronic Arts executive dismissed the activities of modders as a “mustache on a picture” that could only be considered little more than childish vandalism of their off-the-shelf corporate product, others saw a more serious form of criminality at work. Testifying experts and the legislators listening on the committee used the video to call for greater Internet surveillance efforts and electronic counter-measures. Within twenty-four hours of the sensationalistic news breaking, however, a group of Battlefield 2 fans was crowing about the idiocy of reporters. The game play footage wasn’t from a high-tech modification of the software by Islamic extremists; it had been posted on a Planet Battlefield forum the previous December of 2005 by a game fan who had cut together regular game play with a Bush remix and a parody snippet of the soundtrack from the 2004 hit comedy film Team America. The voice describing the Black Hawk helicopters was the voice of Trey Parker of South Park cartoon fame, and – much to Parker’s amusement – even the mention of “goats screaming” did not clue spectators in to the fact of a comic source. Ironically, the moment in the movie from which the sound clip is excerpted is one about intelligence gathering. As an agent of Team America, a fictional elite U.S. commando squad, the hero of the film’s all-puppet cast, Gary Johnston, is impersonating a jihadist radical inside a hostile Egyptian tavern that is modelled on the cantina scene from Star Wars. Additional laughs come from the fact that agent Johnston is accepted by the menacing terrorist cell as “Hakmed,” despite the fact that he utters a series of improbable clichés made up of incoherent stereotypes about life in the Middle East while dressed up in a disguise made up of shoe polish and a turban from a bathroom towel. The man behind the “SonicJihad” pseudonym turned out to be a twenty-five-year-old hospital administrator named Samir, and what reporters and representatives saw was nothing more exotic than game play from an add-on expansion pack of Battlefield 2, which – like other versions of the game – allows first-person shooter play from the position of the opponent as a standard feature. While SonicJihad initially joined his fellow gamers in ridiculing the mainstream media, he also expressed astonishment and outrage about a larger politics of reception. In one interview he argued that the media illiteracy of Reuters potentially enabled a whole series of category errors, in which harmless gamers could be demonised as terrorists. It wasn’t intended for the purpose what it was portrayed to be by the media. So no I don’t regret making a funny video . . . why should I? The only thing I regret is thinking that news from Reuters was objective and always right. The least they could do is some online research before publishing this. If they label me al-Qaeda just for making this silly video, that makes you think, what is this al-Qaeda? And is everything al-Qaeda? Although Sonic Jihad dismissed his own work as “silly” or “funny,” he expected considerably more from a credible news agency like Reuters: “objective” reporting, “online research,” and fact-checking before “publishing.” Within the week, almost all of the salient details in the Reuters story were revealed to be incorrect. SonicJihad’s film was not made by terrorists or for terrorists: it was not created by “Islamic militants” for “Muslim youths.” The videogame it depicted had not been modified by a “tech-savvy militant” with advanced programming skills. Of course, what is most extraordinary about this story isn’t just that Reuters merely got its facts wrong; it is that a self-identified “parody” video was shown to the august House Intelligence Committee by a team of well-paid “experts” from the Science Applications International Corporation (SAIC), a major contractor with the federal government, as key evidence of terrorist recruitment techniques and abuse of digital networks. Moreover, this story of media illiteracy unfolded in the context of a fundamental Constitutional debate about domestic surveillance via communications technology and the further regulation of digital content by lawmakers. Furthermore, the transcripts of the actual hearing showed that much more than simple gullibility or technological ignorance was in play. Based on their exchanges in the public record, elected representatives and government experts appear to be keenly aware that the digital discourses of an emerging information culture might be challenging their authority and that of the longstanding institutions of knowledge and power with which they are affiliated. These hearings can be seen as representative of a larger historical moment in which emphatic declarations about prohibiting specific practices in digital culture have come to occupy a prominent place at the podium, news desk, or official Web portal. This environment of cultural reaction can be used to explain why policy makers’ reaction to terrorists’ use of networked communication and digital media actually tells us more about our own American ideologies about technology and rhetoric in a contemporary information environment. When the experts come forward at the Sonic Jihad hearing to “walk us through the media and some of the products,” they present digital artefacts of an information economy that mirrors many of the features of our own consumption of objects of electronic discourse, which seem dangerously easy to copy and distribute and thus also create confusion about their intended meanings, audiences, and purposes. From this one hearing we can see how the reception of many new digital genres plays out in the public sphere of legislative discourse. Web pages, videogames, and Weblogs are mentioned specifically in the transcript. The main architecture of the witnesses’ presentation to the committee is organised according to the rhetorical conventions of a PowerPoint presentation. Moreover, the arguments made by expert witnesses about the relationship of orality to literacy or of public to private communications in new media are highly relevant to how we might understand other important digital genres, such as electronic mail or text messaging. The hearing also invites consideration of privacy, intellectual property, and digital “rights,” because moral values about freedom and ownership are alluded to by many of the elected representatives present, albeit often through the looking glass of user behaviours imagined as radically Other. For example, terrorists are described as “modders” and “hackers” who subvert those who properly create, own, legitimate, and regulate intellectual property. To explain embarrassing leaks of infinitely replicable digital files, witness Ron Roughead says, “We’re not even sure that they don’t even hack into the kinds of spaces that hold photographs in order to get pictures that our forces have taken.” Another witness, Undersecretary of Defense for Policy and International Affairs, Peter Rodman claims that “any video game that comes out, as soon as the code is released, they will modify it and change the game for their needs.” Thus, the implication of these witnesses’ testimony is that the release of code into the public domain can contribute to political subversion, much as covert intrusion into computer networks by stealthy hackers can. However, the witnesses from the Pentagon and from the government contractor SAIC often present a contradictory image of the supposed terrorists in the hearing transcripts. Sometimes the enemy is depicted as an organisation of technological masterminds, capable of manipulating the computer code of unwitting Americans and snatching their rightful intellectual property away; sometimes those from the opposing forces are depicted as pre-modern and even sub-literate political innocents. In contrast, the congressional representatives seem to focus on similarities when comparing the work of “terrorists” to the everyday digital practices of their constituents and even of themselves. According to the transcripts of this open hearing, legislators on both sides of the aisle express anxiety about domestic patterns of Internet reception. Even the legislators’ own Web pages are potentially disruptive electronic artefacts, particularly when the demands of digital labour interfere with their duties as lawmakers. Although the subject of the hearing is ostensibly terrorist Websites, Representative Anna Eshoo (D-California) bemoans the difficulty of maintaining her own official congressional site. As she observes, “So we are – as members, I think we’re very sensitive about what’s on our Website, and if I retained what I had on my Website three years ago, I’d be out of business. So we know that they have to be renewed. They go up, they go down, they’re rebuilt, they’re – you know, the message is targeted to the future.” In their questions, lawmakers identify Weblogs (blogs) as a particular area of concern as a destabilising alternative to authoritative print sources of information from established institutions. Representative Alcee Hastings (D-Florida) compares the polluting power of insurgent bloggers to that of influential online muckrakers from the American political Right. Hastings complains of “garbage on our regular mainstream news that comes from blog sites.” Representative Heather Wilson (R-New Mexico) attempts to project a media-savvy persona by bringing up the “phenomenon of blogging” in conjunction with her questions about jihadist Websites in which she notes how Internet traffic can be magnified by cooperative ventures among groups of ideologically like-minded content-providers: “These Websites, and particularly the most active ones, are they cross-linked? And do they have kind of hot links to your other favorite sites on them?” At one point Representative Wilson asks witness Rodman if he knows “of your 100 hottest sites where the Webmasters are educated? What nationality they are? Where they’re getting their money from?” In her questions, Wilson implicitly acknowledges that Web work reflects influences from pedagogical communities, economic networks of the exchange of capital, and even potentially the specific ideologies of nation-states. It is perhaps indicative of the government contractors’ anachronistic worldview that the witness is unable to answer Wilson’s question. He explains that his agency focuses on the physical location of the server or ISP rather than the social backgrounds of the individuals who might be manufacturing objectionable digital texts. The premise behind the contractors’ working method – surveilling the technical apparatus not the social network – may be related to other beliefs expressed by government witnesses, such as the supposition that jihadist Websites are collectively produced and spontaneously emerge from the indigenous, traditional, tribal culture, instead of assuming that Iraqi insurgents have analogous beliefs, practices, and technological awareness to those in first-world countries. The residual subtexts in the witnesses’ conjectures about competing cultures of orality and literacy may tell us something about a reactionary rhetoric around videogames and digital culture more generally. According to the experts before Congress, the Middle Eastern audience for these videogames and Websites is limited by its membership in a pre-literate society that is only capable of abortive cultural production without access to knowledge that is archived in printed codices. Sometimes the witnesses before Congress seem to be unintentionally channelling the ideas of the late literacy theorist Walter Ong about the “secondary orality” associated with talky electronic media such as television, radio, audio recording, or telephone communication. Later followers of Ong extend this concept of secondary orality to hypertext, hypermedia, e-mail, and blogs, because they similarly share features of both speech and written discourse. Although Ong’s disciples celebrate this vibrant reconnection to a mythic, communal past of what Kathleen Welch calls “electric rhetoric,” the defence industry consultants express their profound state of alarm at the potentially dangerous and subversive character of this hybrid form of communication. The concept of an “oral tradition” is first introduced by the expert witnesses in the context of modern marketing and product distribution: “The Internet is used for a variety of things – command and control,” one witness states. “One of the things that’s missed frequently is how and – how effective the adversary is at using the Internet to distribute product. They’re using that distribution network as a modern form of oral tradition, if you will.” Thus, although the Internet can be deployed for hierarchical “command and control” activities, it also functions as a highly efficient peer-to-peer distributed network for disseminating the commodity of information. Throughout the hearings, the witnesses imply that unregulated lateral communication among social actors who are not authorised to speak for nation-states or to produce legitimated expert discourses is potentially destabilising to political order. Witness Eric Michael describes the “oral tradition” and the conventions of communal life in the Middle East to emphasise the primacy of speech in the collective discursive practices of this alien population: “I’d like to point your attention to the media types and the fact that the oral tradition is listed as most important. The other media listed support that. And the significance of the oral tradition is more than just – it’s the medium by which, once it comes off the Internet, it is transferred.” The experts go on to claim that this “oral tradition” can contaminate other media because it functions as “rumor,” the traditional bane of the stately discourse of military leaders since the classical era. The oral tradition now also has an aspect of rumor. A[n] event takes place. There is an explosion in a city. Rumor is that the United States Air Force dropped a bomb and is doing indiscriminate killing. This ends up being discussed on the street. It ends up showing up in a Friday sermon in a mosque or in another religious institution. It then gets recycled into written materials. Media picks up the story and broadcasts it, at which point it’s now a fact. In this particular case that we were telling you about, it showed up on a network television, and their propaganda continues to go back to this false initial report on network television and continue to reiterate that it’s a fact, even though the United States government has proven that it was not a fact, even though the network has since recanted the broadcast. In this example, many-to-many discussion on the “street” is formalised into a one-to many “sermon” and then further stylised using technology in a one-to-many broadcast on “network television” in which “propaganda” that is “false” can no longer be disputed. This “oral tradition” is like digital media, because elements of discourse can be infinitely copied or “recycled,” and it is designed to “reiterate” content. In this hearing, the word “rhetoric” is associated with destructive counter-cultural forces by the witnesses who reiterate cultural truisms dating back to Plato and the Gorgias. For example, witness Eric Michael initially presents “rhetoric” as the use of culturally specific and hence untranslatable figures of speech, but he quickly moves to an outright castigation of the entire communicative mode. “Rhetoric,” he tells us, is designed to “distort the truth,” because it is a “selective” assembly or a “distortion.” Rhetoric is also at odds with reason, because it appeals to “emotion” and a romanticised Weltanschauung oriented around discourses of “struggle.” The film by SonicJihad is chosen as the final clip by the witnesses before Congress, because it allegedly combines many different types of emotional appeal, and thus it conveniently ties together all of the themes that the witnesses present to the legislators about unreliable oral or rhetorical sources in the Middle East: And there you see how all these products are linked together. And you can see where the games are set to psychologically condition you to go kill coalition forces. You can see how they use humor. You can see how the entire campaign is carefully crafted to first evoke an emotion and then to evoke a response and to direct that response in the direction that they want. Jihadist digital products, especially videogames, are effective means of manipulation, the witnesses argue, because they employ multiple channels of persuasion and carefully sequenced and integrated subliminal messages. To understand the larger cultural conversation of the hearing, it is important to keep in mind that the related argument that “games” can “psychologically condition” players to be predisposed to violence is one that was important in other congressional hearings of the period, as well one that played a role in bills and resolutions that were passed by the full body of the legislative branch. In the witness’s testimony an appeal to anti-game sympathies at home is combined with a critique of a closed anti-democratic system abroad in which the circuits of rhetorical production and their composite metonymic chains are described as those that command specific, unvarying, robotic responses. This sharp criticism of the artful use of a presentation style that is “crafted” is ironic, given that the witnesses’ “compilation” of jihadist digital material is staged in the form of a carefully structured PowerPoint presentation, one that is paced to a well-rehearsed rhythm of “slide, please” or “next slide” in the transcript. The transcript also reveals that the members of the House Intelligence Committee were not the original audience for the witnesses’ PowerPoint presentation. Rather, when it was first created by SAIC, this “expert” presentation was designed for training purposes for the troops on the ground, who would be facing the challenges of deployment in hostile terrain. According to the witnesses, having the slide show showcased before Congress was something of an afterthought. Nonetheless, Congressman Tiahrt (R-KN) is so impressed with the rhetorical mastery of the consultants that he tries to appropriate it. As Tiarht puts it, “I’d like to get a copy of that slide sometime.” From the hearing we also learn that the terrorists’ Websites are threatening precisely because they manifest a polymorphously perverse geometry of expansion. For example, one SAIC witness before the House Committee compares the replication and elaboration of digital material online to a “spiderweb.” Like Representative Eshoo’s site, he also notes that the terrorists’ sites go “up” and “down,” but the consultant is left to speculate about whether or not there is any “central coordination” to serve as an organising principle and to explain the persistence and consistency of messages despite the apparent lack of a single authorial ethos to offer a stable, humanised, point of reference. In the hearing, the oft-cited solution to the problem created by the hybridity and iterability of digital rhetoric appears to be “public diplomacy.” Both consultants and lawmakers seem to agree that the damaging messages of the insurgents must be countered with U.S. sanctioned information, and thus the phrase “public diplomacy” appears in the hearing seven times. However, witness Roughhead complains that the protean “oral tradition” and what Henry Jenkins has called the “transmedia” character of digital culture, which often crosses several platforms of traditional print, projection, or broadcast media, stymies their best rhetorical efforts: “I think the point that we’ve tried to make in the briefing is that wherever there’s Internet availability at all, they can then download these – these programs and put them onto compact discs, DVDs, or post them into posters, and provide them to a greater range of people in the oral tradition that they’ve grown up in. And so they only need a few Internet sites in order to distribute and disseminate the message.” Of course, to maintain their share of the government market, the Science Applications International Corporation also employs practices of publicity and promotion through the Internet and digital media. They use HTML Web pages for these purposes, as well as PowerPoint presentations and online video. The rhetoric of the Website of SAIC emphasises their motto “From Science to Solutions.” After a short Flash film about how SAIC scientists and engineers solve “complex technical problems,” the visitor is taken to the home page of the firm that re-emphasises their central message about expertise. The maps, uniforms, and specialised tools and equipment that are depicted in these opening Web pages reinforce an ethos of professional specialisation that is able to respond to multiple threats posed by the “global war on terror.” By 26 June 2006, the incident finally was being described as a “Pentagon Snafu” by ABC News. From the opening of reporter Jake Tapper’s investigative Webcast, established government institutions were put on the spot: “So, how much does the Pentagon know about videogames? Well, when it came to a recent appearance before Congress, apparently not enough.” Indeed, the very language about “experts” that was highlighted in the earlier coverage is repeated by Tapper in mockery, with the significant exception of “independent expert” Ian Bogost of the Georgia Institute of Technology. If the Pentagon and SAIC deride the legitimacy of rhetoric as a cultural practice, Bogost occupies himself with its defence. In his recent book Persuasive Games: The Expressive Power of Videogames, Bogost draws upon the authority of the “2,500 year history of rhetoric” to argue that videogames represent a significant development in that cultural narrative. Given that Bogost and his Watercooler Games Weblog co-editor Gonzalo Frasca were actively involved in the detective work that exposed the depth of professional incompetence involved in the government’s line-up of witnesses, it is appropriate that Bogost is given the final words in the ABC exposé. As Bogost says, “We should be deeply bothered by this. We should really be questioning the kind of advice that Congress is getting.” Bogost may be right that Congress received terrible counsel on that day, but a close reading of the transcript reveals that elected officials were much more than passive listeners: in fact they were lively participants in a cultural conversation about regulating digital media. After looking at the actual language of these exchanges, it seems that the persuasiveness of the misinformation from the Pentagon and SAIC had as much to do with lawmakers’ preconceived anxieties about practices of computer-mediated communication close to home as it did with the contradictory stereotypes that were presented to them about Internet practices abroad. In other words, lawmakers found themselves looking into a fun house mirror that distorted what should have been familiar artefacts of American popular culture because it was precisely what they wanted to see. References ABC News. “Terrorist Videogame?” Nightline Online. 21 June 2006. 22 June 2006 http://abcnews.go.com/Video/playerIndex?id=2105341>. Bogost, Ian. Persuasive Games: Videogames and Procedural Rhetoric. Cambridge, MA: MIT Press, 2007. Game Politics. “Was Congress Misled by ‘Terrorist’ Game Video? We Talk to Gamer Who Created the Footage.” 11 May 2006. http://gamepolitics.livejournal.com/285129.html#cutid1>. Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006. julieb. “David Morgan Is a Horrible Writer and Should Be Fired.” Online posting. 5 May 2006. Dvorak Uncensored Cage Match Forums. http://cagematch.dvorak.org/index.php/topic,130.0.html>. Mahmood. “Terrorists Don’t Recruit with Battlefield 2.” GGL Global Gaming. 16 May 2006 http://www.ggl.com/news.php?NewsId=3090>. Morgan, David. “Islamists Using U.S. Video Games in Youth Appeal.” Reuters online news service. 4 May 2006 http://today.reuters.com/news/ArticleNews.aspx?type=topNews &storyID=2006-05-04T215543Z_01_N04305973_RTRUKOC_0_US-SECURITY- VIDEOGAMES.xml&pageNumber=0&imageid=&cap=&sz=13&WTModLoc= NewsArt-C1-ArticlePage2>. Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London/New York: Methuen, 1982. Parker, Trey. Online posting. 7 May 2006. 9 May 2006 http://www.treyparker.com>. Plato. “Gorgias.” Plato: Collected Dialogues. Princeton: Princeton UP, 1961. Shrader, Katherine. “Pentagon Surfing Thousands of Jihad Sites.” Associated Press 4 May 2006. SonicJihad. “SonicJihad: A Day in the Life of a Resistance Fighter.” Online posting. 26 Dec. 2005. Planet Battlefield Forums. 9 May 2006 http://www.forumplanet.com/planetbattlefield/topic.asp?fid=13670&tid=1806909&p=1>. Tapper, Jake, and Audery Taylor. “Terrorist Video Game or Pentagon Snafu?” ABC News Nightline 21 June 2006. 30 June 2006 http://abcnews.go.com/Nightline/Technology/story?id=2105128&page=1>. U.S. Congressional Record. Panel I of the Hearing of the House Select Intelligence Committee, Subject: “Terrorist Use of the Internet for Communications.” Federal News Service. 4 May 2006. Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and the New Literacy. Cambridge, MA: MIT Press, 1999. 
 
 
 
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As a scholarly discourse, transmedia storytelling relies heavily on conservative constructions of authorship that laud corporate architects and patriarchs such as George Lucas and J.J. Abrams as exemplars of “the creator.” This piece argues that transmedia theory works to construct patriarchal ideals of individual authorship to the detriment of alternative conceptions of transmediality, storyworlds, and authorship. The genesis for this piece was our struggle to find a transmedia storyworld that we were both familiar with, that also qualifies as “legitimate” transmedia in the eyes of our prospective scholarly readers. After trying to wrangle our various interests, fandoms, and areas of expertise into harmony, we realized we were exerting more effort in this process of validating stories as transmedia than actually examining how stories spread across various platforms, how they make meanings, and what kinds of pleasures they offer audiences. Authorship is a definitive criterion of transmedia storytelling theory; it is also an academic red herring. We were initially interested in investigating the possible overdeterminations between the healthcare industry and Breaking Bad (2008-2013). The series revolves around a high school chemistry teacher who launches a successful meth empire as a way to pay for his cancer treatments that a dysfunctional US healthcare industry refuses to fund. We wondered if the success of the series and the timely debates on healthcare raised in its reception prompted any PR response from or discussion among US health insurers. However, our concern was that this dynamic among medical and media industries would not qualify as transmedia because these exchanges were not authored by Vince Gilligan or any of the credited creators of Breaking Bad. Yet, why shouldn’t such interfaces between the “real world” and media fiction count as part of the transmedia story that is Breaking Bad? Most stories are, in some shape or form, transmedia stories at this stage, and transmedia theory acknowledges there is a long history to this kind of practice (Freeman). Let’s dispense with restrictive definitions of transmediality and turn attention to how storytelling behaves in a digital era, that is, the processes of creating, disseminating and amending stories across many different media, the meanings and forms such media and communications produce, and the pleasures they offer audiences.Can we think about how health insurance companies responded to Breaking Bad in terms of transmedia storytelling? Defining Transmedia Storytelling via AuthorshipThe scholarly concern with defining transmedia storytelling via a strong focus on authorship has traced slight distinctions between seriality, franchising, adaptation and transmedia storytelling (Jenkins, “Transmedia Storytelling;” Johnson, “Media Franchising”). However, the theoretical discourse on authorship itself and these discussions of the tensions between forms are underwritten by a gendered bias. Indeed, the very concept of transmediality may be a gendered backlash against the rising prominence of seriality as a historically feminised mode of storytelling, associated with television and serial novels.Even with the move towards traditionally lowbrow, feminized forms of trans-serial narrative, the majority of academic and popular criticism of transmedia storytelling reproduces and reinstates narratives of male-centred, individual authorship that are historically descended from theorizations of the auteur. Auteur theory, which is still considered a legitimate analytical framework today, emerged in postwar theorizations of Hollywood film by French critics, most prominently in the journal Cahiers du Cinema, and at the nascence of film theory as a field (Cook). Auteur theory surfaced as a way to conceptualise aesthetic variation and value within the Fordist model of the Hollywood studio system (Cook). Directors were identified as the ultimate author or “creative source” if a film sufficiently fitted a paradigm of consistent “vision” across their oeuvre, and they were thus seen as artists challenging the commercialism of the studio system (Cook). In this way, classical auteur theory draws a dichotomy between art and authorship on one side and commerce and corporations on the other, strongly valorising the former for its existence within an industrial context dominated by the latter. In recent decades, auteurist notions have spread from film scholarship to pervade popular discourses of media authorship. Even though transmedia production inherently disrupts notions of authorship by diffusing the act of creation over many different media platforms and texts, much of the scholarship disproportionately chooses to vex over authorship in a manner reminiscent of classical auteur theory.In scholarly terms, a chief distinction between serial storytelling and transmedia storytelling lies in how authorship is constructed in relation to the text: serial storytelling has long been understood as relying on distributed authorship (Hilmes), but transmedia storytelling reveres the individual mastermind, or the master architect who plans and disseminates the storyworld across platforms. Henry Jenkins’ definition of transmedia storytelling is multifaceted and includes, “the systematic dispersal of multiple textual elements across many channels, which reflects the synergies of media conglomeration, based on complex story-worlds, and coordinated authorial design of integrated elements” (Jenkins, “Transmedia Storytelling”). Jenkins is perhaps the most pivotal figure in developing transmedia studies in the humanities to date and a key reference point for most scholars working in this subfield.A key limitation of Jenkins’ definition of transmedia storytelling is its emphasis on authorship, which persists in wider scholarship on transmedia storytelling. Jenkins focuses on the nature of authorship as a key characteristic of transmedia productions that distinguishes them from other kinds of intertextual and serial stories:Because transmedia storytelling requires a high degree of coordination across the different media sectors, it has so far worked best either in independent projects where the same artist shapes the story across all of the media involved or in projects where strong collaboration (or co-creation) is encouraged across the different divisions of the same company. (Jenkins, “Transmedia Storytelling”)Since the texts under discussion are commonly large in their scale, budget, and the number of people employed, it is reductive to credit particular individuals for this work and implicitly dismiss the authorial contributions of many others. Elaborating on the foundation set by Jenkins, Matthew Freeman uses Foucauldian concepts to describe two “author-functions” focused on the role of an author in defining the transmedia text itself and in marketing it (Freeman 36-38). Scott, Evans, Hills, and Hadas similarly view authorial branding as a symbolic industrial strategy significant to transmedia storytelling. Interestingly, M.J. Clarke identifies the ways transmedia television texts invite audiences to imagine a central mastermind, but also thwart and defer this impulse. Ultimately, Freeman argues that identifiable and consistent authorship is a defining characteristic of transmedia storytelling (Freeman 37), and Suzanne Scott argues that transmedia storytelling has “intensified the author’s function” from previous eras (47).Industry definitions of transmediality similarly position authorship as central to transmedia storytelling, and Jenkins’ definition has also been widely mobilised in industry discussions (Jenkins, “Transmedia” 202). This is unsurprising, because defining authorial roles has significant monetary value in terms of remuneration and copyright. In speaking to the Producers Guild of America, Jeff Gomez enumerated eight defining characteristics of transmedia production, the very first of which is, “Content is originated by one or a very few visionaries” (PGA Blog). Gomez’s talk was part of an industry-driven bid to have “Transmedia Producer” recognised by the trade associations as a legitimate and significant role; Gomez was successful and is now recognised as a transmedia producer. Nevertheless, his talk of “visionaries” not only situates authorship as central to transmedia production, but constructs authorship in very conservative, almost hagiographical terms. Indeed, Leora Hadas analyses the function of Joss Whedon’s authorship of Marvel's Agents of S.H.I.E.L.D (2013-) as a branding mechanism and argues that authors are becoming increasingly visible brands associated with transmedia stories.Such a discourse of authorship constructs individual figures as artists and masterminds, in an idealised manner that has been strongly critiqued in the wake of poststructuralism. It even recalls tired scholarly endeavours of divining authorial intention. Unsurprisingly, the figures valorised for their transmedia authorship are predominantly men; the scholarly emphasis on authorship thus reinforces the biases of media industries. Further, it idolises these figures at the expense of unacknowledged and under-celebrated female writers, directors and producers, as well as those creative workers labouring “below the line” in areas like production design, art direction, and special effects. Far from critiquing the biases of industry, academic discourse legitimises and lauds them.We hope that scholarship on transmedia storytelling might instead work to open up discourses of creation, production, authorship, and collaboration. For a story to qualify as transmedia is it even necessary to have an identifiable author? Transmedia texts and storyworlds can be genuinely collaborative or authorless creations, in which the harmony of various creators’ intentions may be unnecessary or even undesirable. Further, industry and academics alike often overlook examples of transmedia storytelling that might be considered “lowbrow.” For example, transmedia definitions should include Antonella the Uncensored Reviewer, a relatively small-scale, forty-something, plus size, YouTube channel producer whose persona is dispersed across multiple formats including beauty product reviews, letter writing, as well as interactive sex advice live casts. What happens when we blur the categories of author, celebrity, brand, and narrative in scholarship? We argue that these roles are substantially blurred in media industries in which authors like J.J. Abrams share the limelight with their stars as well as their corporate affiliations, and all “brands” are sutured to the storyworld text. These various actors all shape and are shaped by the narrative worlds they produce in an author-storyworld nexus, in which authorship includes all people working to produce the storyworld as well as the corporation funding it. Authorship never exists inside the limits of a single, male mind. Rather it is a field of relations among various players and stakeholders. While there is value in delineating between these roles for purposes of analysis and scholarly discussion, we should acknowledge that in the media industry, the roles of various stakeholders are increasingly porous.The current academic discourse of transmedia storytelling reconstructs old social biases and hierarchies in contexts where they might be most vulnerable to breakdown. Scott argues that,despite their potential to demystify and democratize authorship between producers and consumers, transmedia stories tend to reinforce boundaries between ‘official’ and ‘unauthorized’ forms of narrative expansion through the construction of a single author/textual authority figure. (44)Significantly, we suggest that it is the theorisation of transmedia storytelling that reinforces (or in fact constructs anew) an idealised author figure.The gendered dimension of the scholarly distinction between serialised (or trans-serial) and transmedial storytelling builds on a long history in the arts and the academy alike. In fact, an important precursor of transmedia narratives is the serialized novel of the Victorian era. The literature of Charlotte Brontë, George Eliot and Harriet Beecher Stowe was published in serial form and among the most widely read of the Victorian era in Western culture (Easley; Flint 21; Hilmes). Yet, these novels are rarely given proportional credit in what is popularly taught as the Western literary canon. The serial storytelling endemic to television as a medium has similarly been historically dismissed and marginalized as lowbrow and feminine (at least until the recent emergence of notions of the industrial role of the “showrunner” and the critical concept of “quality television”). Joanne Morreale outlines how trans-serial television examples, like The Dick Van Dyke Show, which spread their storyworlds across a number of different television programs, offer important precursors to today’s transmedia franchises (Morreale). In television’s nascent years, the anthology plays of the 1940s and 50s, which were discrete, unconnected hour-length stories, were heralded as cutting-edge, artistic and highbrow while serial narrative forms like the soap opera were denigrated (Boddy 80-92). Crucially, these anthology plays were largely created by and aimed at males, whereas soap operas were often created by and targeted to female audiences. The gendered terms in which various genres and modes of storytelling are discussed have implications for the value assigned to them in criticism, scholarship and culture more broadly (Hilmes; Kuhn; Johnson, “Devaluing”). Transmedia theory, as a scholarly discourse, betrays similarly gendered leanings as early television criticism, in valorising forms of transmedia narration that favour a single, male-bodied, and all-powerful author or corporation, such as George Lucas, Jim Henson or Marvel Comics.George Lucas is often depicted in scholarly and popular discourses as a headstrong transmedia auteur, as in the South Park episode ‘The China Problem’ (2008)A Circle of Men: Fans, Creators, Stories and TheoristsInterestingly, scholarly discourse on transmedia even betrays these gendered biases when exploring the engagement and activity of audiences in relation to transmedia texts. Despite the definitional emphasis on authorship, fan cultures have been a substantial topic of investigation in scholarly studies of transmedia storytelling, with many scholars elevating fans to the status of author, exploring the apparent blurring of these boundaries, and recasting the terms of these relationships (Scott; Dena; Pearson; Stein). Most notably, substantial scholarly attention has traced how transmedia texts cultivate a masculinized, “nerdy” fan culture that identifies with the male-bodied, all-powerful author or corporation (Brooker, Star Wars, Using; Jenkins, Convergence). Whether idealising the role of the creators or audiences, transmedia theory reinforces gendered hierarchies. Star Wars (1977-) is a pivotal corporate transmedia franchise that significantly shaped the convergent trajectory of media industries in the 20th century. As such it is also an anchor point for transmedia scholarship, much of which lauds and legitimates the creative work of fans. However, in focusing so heavily on the macho power struggle between George Lucas and Star Wars fans for authorial control over the storyworld, scholarship unwittingly reinstates Lucas’s status as sole creator rather than treating Star Wars’ authorship as inherently diffuse and porous.Recent fan activity surrounding animated adult science-fiction sitcom Rick and Morty (2013-) further demonstrates the macho culture of transmedia fandom in practice and its fascination with male authors. The animated series follows the intergalactic misadventures of a scientific genius and his grandson. Inspired by a seemingly inconsequential joke on the show, some of its fans began to fetishize a particular, limited-edition fast food sauce. When McDonalds, the actual owner of that sauce, cashed in by promoting the return of its Szechuan Sauce, a macho culture within the show’s fandom reached its zenith in the forms of hostile behaviour at McDonalds restaurants and online (Alexander and Kuchera). Rick and Morty fandom also built a misogynist reputation for its angry responses to the show’s efforts to hire a writer’s room that gave equal representation to women. Rick and Morty trolls doggedly harassed a few of the show’s female writers through 2017 and went so far as to post their private information online (Barsanti). Such gender politics of fan cultures have been the subject of much scholarly attention (Johnson, “Fan-tagonism”), not least in the many conversations hosted on Jenkins’ blog. Gendered performances and readings of fan activity are instrumental in defining and legitimating some texts as transmedia and some creators as masterminds, not only within fandoms but also in the scholarly discourse.When McDonalds promoted the return of their Szechuan Sauce, in response to its mention in the story world of animated sci-fi sitcom Rick and Morty, they contributed to transmedia storytelling.Both Rick and Morty and Star Wars are examples of how masculinist fan cultures, stubborn allegiances to male authorship, and definitions of transmedia converge both in academia and popular culture. While Rick and Morty is, in reality, partly female-authored, much of its media image is still anchored to its two male “creators,” Justin Roiland and Dan Harmon. Particularly in the context of #MeToo feminism, one wonders how much female authorship has been elided from existing storyworlds and, furthermore, what alternative examples of transmedia narration are exempt from current definitions of transmediality.The individual creator is a social construction of scholarship and popular discourse. This imaginary creator bears little relation to the conditions of creation and production of transmedia storyworlds, which are almost always team written and collectively authored. Further, the focus on writing itself elides the significant contributions of many creators such as those in production design (Bevan). Beyond that, what creative credit do focus groups deserve in shaping transmedia stories and their multi-layered, multi-platformed reaches? Is authorship, or even credit, really the concept we, as scholars, want to invest in when studying these forms of narration and mediation?At more symbolic levels, the seemingly exhaustless popular and scholarly appetite for male-bodied authorship persists within storyworlds themselves. The transmedia examples popularly and academically heralded as “seminal” centre on patrimony, patrilineage, and inheritance (i.e. Star Wars [1977-] and The Lord of the Rings [1937-]). Of course, Harry Potter (2001-2009) is an outlier as the celebrification of J.K. Rowling provides a strong example of credited female authorship. However, this example plays out many of the same issues, albeit the franchise is attached to a woman, in that it precludes many of the other creative minds who have helped shape Harry Potter’s world. How many more billions of dollars need we invest in men writing about the mysteries of how other men spread their genetic material across fictional universes? Moreover, transmedia studies remains dominated by academic men geeking out about how fan men geek out about how male creators write about mostly male characters in stories about … men. There are other stories waiting to be told and studied through the practices and theories of transmedia. These stories might be gender-inclusive and collective in ways that challenge traditional notions of authorship, control, rights, origin, and property.Obsession with male authorship, control, rights, origin, paternity and property is recognisible in scholarship on transmedia storytelling, and also symbolically in many of the most heralded examples of transmedia storytelling, such as the Star Wars saga.Prompting Broader DiscussionThis piece urges the development of broader understandings of transmedia storytelling. A range of media scholarship has already begun this work. Jonathan Gray’s book on paratexts offers an important pathway for such scholarship by legitimating ancillary texts, like posters and trailers, that uniquely straddle promotional and feature content platforms (Gray). A wave of scholars productively explores transmedia storytelling with a focus on storyworlds (Scolari; Harvey), often through the lens of narratology (Ryan; Ryan and Thon). Scolari, Bertetti, and Freeman have drawn together a media archaeological approach and a focus on transmedia characters in an innovative way. We hope to see greater proliferation of focuses and perspectives for the study of transmedia storytelling, including investigations that connect fictional and non-fictional worlds and stories, and a more inclusive variety of life experiences.Conversely, new scholarship on media authorship provides fresh directions, models, methods, and concepts for examining the complexity and messiness of this topic. A growing body of scholarship on the functions of media branding is also productive for reconceptualising notions of authorship in transmedia storytelling (Bourdaa; Dehry Kurtz and Bourdaa). Most notably, A Companion to Media Authorship edited by Gray and Derek Johnson productively interrogates relationships between creative processes, collaborative practices, production cultures, industrial structures, legal frameworks, and theoretical approaches around media authorship. Its case studies begin the work of reimagining of the role of authorship in transmedia, and pave the way for further developments (Burnett; Gordon; Hilmes; Stein). In particular, Matt Hills’s case study of how “counter-authorship” was negotiated on Torchwood (2006-2011) opens up new ways of thinking about multiple authorship and the variety of experiences, contributions, credits, and relationships this encompasses. Johnson’s Media Franchising addresses authorship in a complex way through a focus on social interactions, without making it a defining feature of the form; it would be significant to see a similar scholarly treatment of transmedia. At the very least, scholarly attention might turn its focus away from the very patriarchal activity of discussing definitions among a coterie and, instead, study the process of spreadability of male-centred transmedia storyworlds (Jenkins, Ford, and Green). Given that transmedia is not historically unique to the digital age, scholars might instead study how spreadability changes with the emergence of digitality and convergence, rather than pontificating on definitions of adaptation versus transmedia and cinema versus media.We urge transmedia scholars to distance their work from the malignant gender politics endemic to the media industries and particularly global Hollywood. The confluence of gendered agendas in both academia and media industries works to reinforce patriarchal hierarchies. The humanities should offer independent analysis and critique of how media industries and products function, and should highlight opportunities for conceiving of, creating, and treating such media practices and texts in new ways. As such, it is problematic that discourses on transmedia commonly neglect the distinction between what defines transmediality and what constitutes good examples of transmedia. This blurs the boundaries between description and prescription, taxonomy and hierarchy, analysis and evaluation, and definition and taste. Such discourses blinker us to what we might consider to be transmedia, but also to what examples of “good” transmedia storytelling might look like.Transmedia theory focuses disproportionately on authorship. This restricts a comprehensive understanding of transmedia storytelling, limits the lenses we bring to it, obstructs the ways we evaluate transmedia stories, and impedes how we imagine the possibilities for both media and storytelling. Stories have always been transmedial. What changes with the inception of transmedia theory is that men can claim credit for the stories and for all the work that many people do across various sectors and industries. It is questionable whether authorship is important to transmedia, in which creation is most often collective, loosely planned (at best) and diffused across many people, skill sets, and sectors. While Jenkins’s work has been pivotal in the development of transmedia theory, this is a ripe moment for the diversification of theoretical paradigms for understanding stories in the digital era.ReferencesAlexander, Julia, and Ben Kuchera. “How a Rick and Morty Joke Led to a McDonald’s Szechuan Sauce Controversy.” Polygon 4 Apr. 2017. <https://www.polygon.com/2017/10/12/16464374/rick-and-morty-mcdonalds-szechuan-sauce>.Aristotle. Aristotle's Poetics. New York: Hill and Wang, 1961. Barsanti, Sami. “Dan Harmon Is Pissed at Rick and Morty Fans Harassing Female Writers.” The AV Club 21 Sep. 2017. <https://www.avclub.com/dan-harmon-is-pissed-at-rick-and-morty-fans-for-harassi-1818628816>.Bevan, Alex. “Nostalgia for Pre-Digital Media in Mad Men.” Television & New Media 14.6 (2013): 546-559.Boddy, William. Fifties Television: The Industry and Its Critics. Chicago: U of Illinois P, 1993.Bourdaa, Mélanie. “This Is Not Marketing. 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Game of Thrones (GoT) has become the most popular way of referring to a universe that was previously known under the title A Song of Ice and Fire by fans of fantasy novels. Indeed, thanks to its huge success, the TV series is now the most common entry into what is today a complex narrative constellation. Game of Thrones began as a series of five novels written by George R. R. Martin (first published in 1996). It was adapted as a TV series by David Benioff and D.B. Weiss for HBO in 2011, as a comic book series (2011—2014), several video games (Blood of Dragons, 2007; A Game of Thrones: Genesis, 2011; Game of Thrones, 2012; Game of Thrones Ascent, 2013; Game of Thrones, 2014), as well as several prequel novellas, a card game (A Game of Thrones: The Card Game, 2002), and a strategy board game (2003), not to mention the promotional transmedia developed by Campfire to bring the novels’ fans to the TV series. Thus, the GoT ensemble does indeed look like a form of transmedia, at least at first sight.Game of Thrones’ UniverseGenerally, definitions of transmedia assemble three elements. First, transmedia occurs when the content is developed on several media, “with each new text making a distinctive and valuable contribution to the whole. … Each franchise entry needs to be self-contained so you don’t need to have seen the film to enjoy the game, and vice versa” (Jenkins 97-98). The second component is the narrative world. The authors of Transmédia Dans Tous Ses États notice that transmedia stories “are in some cases reduced to a plain link between two contents on two media, with no overall vision” (Collective 4). They consider these ensembles weak. For Gambarato, the main point of transmedia is “the worldbuilding experience, unfolding content and generating the possibilities for the story to evolve with new and pertinent content,” what Jenkins called “worldmaking” (116). The third ingredient is the audience. As the narrative extends itself over several platforms, consumers’ participation is essential. “To fully experience any fictional world, consumers must assume the role of hunters and gatherers, chasing down bits of the story across media channels” (Jenkins 21).The GoT constellation does not precisely match this definition. In the canonical example examined by Jenkins, The Matrix, the whole was designed from the beginning of the project. That was not the case for GoT, as the transmedia development clearly happened once the TV series had become a success. Not every entry in this ensemble unfolds new aspects of the world, as the TV series is an adaptation of the novels (until the sixth season when it overtook the books). Not every component is self-contained, as the novels and TV series are at the narrative system’s centre. This narrative ensemble more closely matches the notion of “modèle satellitaire” conceived by Saint-Gelais, where one element is the first chronologically and hierarchically. However, this statement does not devalue the GoT constellation, as the canonical definition is rarely actualized (Sepulchre “La Constellation Transmédiatique,” Philipps, Gambarato “Transmedia”), and as transmedia around TV series are generally developed after the first season, once the audience is stabilized. What is most noticeable about GoT is the fact that the TV series has probably replaced the novels as the centre of the ensemble.Under the influence of Jenkins, research on transmedia has often come to be related to fan studies. In this work, he describes very active and connected users. Research in game studies also shows that gamers are creative and form communities (Berry 155-207). However, the majority of these studies focused on hardcore fans or hardcore gamers (Bourdaa; Chen; Davis; Jenkins; Peyron; Stein). Usual users are less studied, especially for such transmedia practices.Main Question and MethodologyDue to its configuration, and the wide spectrum of users’ different levels of involvement, the GoT constellation offers an occasion to confront two audiences and their practices. GoT transmedia clearly targets both fiction lovers and gamers. The success of the franchise has led to heavy consumption of transmedia elements, even by fans who had never approached transmedia before, and may allow us to move beyond the classical analysis. That’s why, in that preliminary research, by comparing TV series viewers in general with a quite specific part of them, ordinary gamers of the videogame GOT Ascent, we aim to evaluate transmedia use in the GOT community. The results on viewers are part of a broader research project on TV series and transmedia. The originality of this study focuses on ordinary viewers, not fans. The goal is to understand if they are familiar with transmedia, if they develop transmedia practices, and why. The paper is based on 52 semi-structured interviews conducted in 2012 (11) and 2013 (41). Consumers of fictional extensions of TV series and fans of TV series were selected. The respondents are around twenty years old, university students, white, mostly female (42 women, 10 men), and are not representative outside the case study. Therefore, the purpose of this first empirical sample was simply to access ordinary GOT viewers’ behaviours, and to elaborate an initial landscape of their use of different media in the same world.After that, we focused our analysis on one specific community, a subset of the GOT’s universe’s users, that is, players of the GoT Ascent videogame (we use “gamers” as synonym for “players” and “users”). Through this online participative observation, we try to analyse the players’ attitudes, and evaluate the nature of their involvement from a user perspective (Servais). Focusing on one specific medium in the GOT constellation should allow us to further flesh out the general panorama on transmedia, by exploring involvement in one particular device more deeply. Our purpose in that is to identify whether the players are transmedia users, and so GoT fans, or if they are firstly players. During a three month in-game ethnography, in June-August 2013, we played Aren Gorn, affiliated to House Tyrell, level 91, and member of “The Winter is Dark and Full of Terrors” Alliance (2500 members). Following an in-game ethnography (Boellstorff 123-134), we explored gamers’ playing attitudes inside the interface.The Users, TV Series, and TransmediaThe respondents usually do not know what transmedia is, even if a lot of them (36) practice it. Those who are completely unaware that a narrative world can be spread over several media are rare. Only ten of them engage in fan practices (cosplay, a kind of costuming community, fan-fiction, and fan-vidding, that is fans who write fiction or make remix videos set in the world they love), which tends to show that transmedia does not only concern fans.Most of the ordinary viewers are readers, as 23 of them cite books (True Blood, Gossip Girl, Pretty Little Liars, Les Piliers de la Terre), one reads a recipe book (Plus Belle la Vie), and seven consume comics (The Walking Dead, Supernatural). They do not distinguish between novelisation (the novel adapted from a TV series) and the original book. Other media are also consumed, however a lot less: animation series, special episodes on the Internet, music, movies, websites (blogs, fictional websites), factual websites (about the story, the production, actors), fan-fiction, and cosplay.Transmedia does not seem to be a strong experience. Céline and Ioana respectively read the novels adapted from Plus Belle la Vie and Gossip Girl, but don’t like them. “It is written like a script … There’s no description, only the dialogues between characters” (Ioana). Lora watched some webisodes of Cougar Town but didn’t find them funny. Aurélie has followed the Twitter of Sookie Stackouse (True Blood) and Guilleaume D. sometimes consumes humoristic content on 9gag, but irregularly. “It’s not my thing” (Aurélie). The participants are even more critical of movies, especially the sequels of Sex and the City.That does not mean the respondents always reject transmedia components. First, they enjoy elements that are not supposed to belong to the world. These may be fan productions or contents they personally inject into the universe. Several have done research on the story’s topic: Alizée investigated mental disorders to understand United States of Tara; Guilleaume G. wandered around on Google Earth to explore Albuquerque (Breaking Bad); for Guilleaume D., Hugh Laurie’s music album is part of the character of Gregory House; Julie adores Peter Pan and, for her, Once Upon A Time, Finding Neverland, and Hook are part of the same universe. Four people particularly enjoy when the fictional characters’ couples are duplicated by real relationships between actors (which may explain all the excitement surrounding Kit Harrington and Rose Leslie’s real-life love story, paralleling their characters’ romance on GOT). If there is a transmedia production, it seems that there is also a kind of “transmedia reception,” as viewers connect heteroclite elements to build a coherent world of their own. Some respondents even develop a creative link to the world: writing fan-fiction, poetry, or building scale models (but that is not this paper’s topic, see Sepulchre “Les Constellations Narratives”, “Editorial”).A second element they appreciate is the GOT TV series. Approximately half of the respondents cite GoT (29/52). They are not fundamentally different from the other viewers except that more of them have fan practices (9 vs. 1), and a few more develop transmedia consumption (76% against 61%). To the very extent that there is consensus over the poor quality of the novels (in general), A Song of Ice and Fire seems to have seduced every respondent. Loic usually hates reading; his relatives have pointed out to him that he has read more with GoT than in his entire lifetime. Marie D. finds the novels so good that she stopped watching the TV series. Marine insists she generally reads fan-fiction because she hates the novelisations, but the GoT books are the only good ones. The novels apparently allow a deeper immersion into the world and that is the manifest benefit of consuming them. Guilleaume G. appreciates the more detailed descriptions. Céline, Florentin, Ioana, and Marine like to access the characters’ thoughts. Julie thinks she feels the emotions more deeply when she reads. Sometimes, the novels can change their opinions on a character. Emilie finds Sansa despicable in the TV series, but the books led her to understand her sensibility.Videogames & TransmediaThe vast majority of transmedia support from the GoT universe primarily targets “world lovers,” that is, users involved in media uses because they love the fantasy of the universe. However, only video games allow a personalized incarnation as a hero over a long term of time, and thus a customized active appropriation. This is in fact undoubtedly why the GoT universe’s transmedia galaxy has also been deployed in video games. GOT Ascent is a strategy game edited by Disruptor Beam, an American company specialising in TV games. Released in February 2013, the franchise attracted up to 9,000,000 players in 2014, but only 295,107 monthly active users. This significant difference between the accumulated number of players and those actually active (around 3 %) may well testify that those investing in this game are probably not a community of gamers.Combining role playing and strategy game, GoT Ascent is designed in a logic that deeply integrates the elements, not only from the TV series, but also from books and other transmedia extensions. In GoT Ascent, gamers play a small house affiliated to one of the main clans of Westeros. During the immersive game experience, the player participates in all the GoT stories from an insider’s point of view. The game follows the various GoT books, resulting in an extension whenever a new volume is published. The player interacts with others by PVE (Player versus Environment) or PVP (Player versus Player) alliances with a common chat and the possibility of sending goods to other members. With a fair general score (4,1 on 10), the game is evaluated weakly by the players (JeuxOnLine). Hence a large majority of them are probably not looking for that kind of experience.If we focus on the top players in GoT Ascent, likely representing those most invested, it is interesting to examine the names they choose. Indeed, that choice often reveals the player’s intention, either to refer to a gamer logic or the universe of GoT. During our research, we clearly distinguished two types of names, self-referential ones or those referring to the player’s general pseudonym. In concrete terms, the name is a declination of a pseudonym of more general avatars, or else refers to other video game worlds than GoT. In GoT Ascent, the second category of names, those very clearly anchored in the world of Martin, are clearly dominant.Is it possible to correlate the name chosen and the type of player? Can we affirm that people who choose a name not related to the GoT universe are players and that the others are GoT fans? Probably not obviously, but the consistency of a character’s name with the universe is, in the GoT case, very important for an immersive experience. The books’ author has carefully crafted his surnames and, in the game, assuming a name is therefore very clearly a symbolically important act in the desire to roleplay in that universe. Choosing one that is totally out of sync with the game world clearly means you are not there to immerse yourself in the spirit of GoT, but to play. In short, the first category is representative of the gamers, but the players are not restricted to those naming their avatar out of the world’s spirit.This intuition is confirmed by a review of the names related to the rank of the players. When we studied high-level players, we realized that most of them use humorous names, which are totally out of the mood of the GoT universe. Thus, in 2013, the first ranked player in terms of power was called Flatulence, a French term that is part of a humorous semantics. Yet this type of denomination is not limited to the first of the list. Out the top ten players, only two used plausible GoT names. However, as soon as one leaves the game’s elite’s sphere, the plausible names are quickly in the majority. There is a sharp opposition between the vast majority of players, who obviously try to match the world, and pure gamers.We found the same logic for the names of the Alliances, the virtual communities of players varying from a few to hundreds. Three Alliances have achieved the #1 rank in the game in the game’s first two years: Hear Me Roar (February 2013), Fire and Blood (January 2014), and Kong's Landing (September 2014). Two of those Alliances are of a more humoristic bent. However, an investigation into the 400 alliances demonstrates that fewer than 5 % have a clear humoristic signification. We might estimate that in GoT Ascent the large majority of players increase their immersive experience by choosing a GoT role play related Alliance name. We can conclude that they are mainly GoT fans playing the game, and that they seek to lend the world coherence. The high-level players are an exception. Inside GOT Ascent, the dominant culture remains connected to the GoT world.ConclusionA transmedia story is defined by its networked configuration, “worldmaking,” and users’ involvement. The GoT constellation is clearly a weak ensemble (Sepulchre, 2012). However, it has indeed developed on several platforms. Furthermore, the relationship between the novels and the TV series is quite unprecedented. Indeed, both elements are considered as qualitative, and the TV series has become the main entry for many fans. Thus, both of them acquire an equal authority.The GoT transmedia storyworld also unfolds a fictional world and depends on users’ activities, but in a peculiar way. If the viewers and gamers are analysed from fan or game studies perspectives, they appear to be weak users. Indeed, they do not seek new components; they are mainly readers and do not enjoy the transmedia experience; the players are not regular ones; and they are much less creative and humorous than high-level gamers.These weak practices have, however, one function: to prolong the pleasure of the fictional world, which is the third characteristic of transmedia. The players experiment with GoT Ascent by incarnating characters inserted into Alliances whose names may exist in the original world. This appears to be a clear attempt to become immersed in the universe. The ordinary viewers appreciate the deeper experience the novels allow. When they feed the world with unexpected elements, it is also to improve the world.Thus, transmedia appropriation by users is a reality, motivated by a taste for the universe, even if it is a weak consumption in comparison with the demanding, creative, and sometimes iconoclastic practices gamers and fans usually develop. It is obvious, in both fields, that they are new TV series fans (they quote mainly recent shows) and beginners in the world of games. For a significant part of them, GoT was probably their first time developing transmedia practices.However, GoT Ascent is not well evaluated by gamers and many of them do not repeat the experience (as the monthly number of gamers shows). Likewise, the ordinary viewers neglect the official transmedia components as too marketing oriented. The GoT novels are the exception proving the rule. They demonstrate that users are quite selective: they are not satisfied with weak elements. The question that this paper cannot answer is: was GoT a first experience? Will they persevere in the future? Yet, in this preliminary research, we have seen that studying ordinary users’ weak involvement (series viewers or gamers) is an interesting path in elaborating a theory of transmedia user’s activities, which takes the public’s diversity into account.ReferencesBerry, Vincent. L’Expérience Virtuelle: Jouer, Vivre, Apprendre Dans un Jeu Video. Rennes: UP Rennes, 2012.Boellstorff, Tom. “A Typology of Ethnographic Scales for Virtual Worlds.” Online Worlds: Convergence of the Real and the Virtual. Ed. William Sim Bainbridge. London: Springer, 2009.Bourdaa, Mélanie. “Taking a Break from All Your Worries: Battlestar Galactica et Les Nouvelles Pratiques Télévisuelles des Fans.” Questions de Communication 22 (2012) 2014. <http://journals.openedition.org/questionsdecommunication/6917>.Chen, Mark. Leet Noobs: The Life and Death of An Expert Player Group in World of Warcraft. New York: Peter Lang, 2012.Collective. Le Transmédia Dans Tous Ses États: Les Cahiers de Veille de la Fondation Télécom. Paris: Fondation Télécom, 2012. 29 Dec. 2017 <https://www.fondation-mines-telecom.org/wp-content/uploads/2016/01/2012-cahier-veille-transmedia.pdf\>.Davis, C.H. “Audience Value and Transmedia Products.” Media Innovations. Eds. T. Storsul and A. Krumsvik. Gothenburg: Nordicom, 2013. 179-190.Gambarato, Renira. “How to Analyze Transmedia Narratives?” Conference New Media: Changing Media Landscapes. Saint Petersburg, 2012. 2017 <http://prezi.com/fovz0jrlfsn0/how-to-analyze-transmedia-narratives>.Gambarato, Renira. “Transmedia Storytelling.” Serious Science, 2016. 2017 <https://www.youtube.com/watch?v=thZnd_K8Vfs>.Jenkins, Henry. Convergence Culture. Where Old and New Media Collide. Updated ed. New York: New York UP, 2006.JeuxOnLine. “Game of Thrones Ascent.” 2013. <http://www.jeuxonline.info/jeu/Game_of_Thrones_Ascent>.Peyron, David. Culture Geek. Limoges: FYP Editions, 2013.Philipps, Andrea. A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms. New York: McGraw-Hill Education, 2012.Saint-Gelais, Richard. Fictions Transfuges. La Transfictionnalité et Ses Enjeux. Paris: Seuil, 2011.Sepulchre, S. Le Transmédia Dans Tous Ses États: Les Cahiers de Veille de la Fondation Télécom. Paris: Fondation Télécom, 2012. 29 Dec. 2017 <https://www.fondation-mines-telecom.org/wp-content/uploads/2016/01/2012-cahier-veille-transmedia.pdf>.———. “La Constellation Transmédiatique de Breaking Bad: Analyse de la Complémentarité Trouvée entre la Télévision et Internet.” ESSACHESS-Journal for Communication 4.1 (2011). 29 Dec. 2017 <http://www.essachess.com/index.php/jcs/article/view/111>. ———. “Les Constellations Narratives: Que Font les Téléspectateurs des Adaptations Multimédiatiques des Séries Télévisées?” TV/Series 3 (2013). 29 Dec. 2017 <http://journals.openedition.org/tvseries/729>. ———. “Editorial.” Inter Pares: Revue Électronique de Jeunes Chercheurs en Sciences Humains et Sociales 6 (2016). 29 Dec. 2017 <https://epic.univ-lyon2.fr/medias/fichier/inter-pares-6-maquette-v8web_1510576660265-pdf>.Servais, Olivier. “Funerals in the “World of Warcraft”: Religion, Polemic, and Styles of Play in a Videogame Universe.” Social Compass 62.3 (2015): 362-378.Stein, Louisa Ellen, and Kristina Busse. Sherlock and Transmedia Fandom: Essays on the BBC series. Jefferson: McFarland, 2014.

What are the possibilities of a body? This is a question that is answered best by thinking prosthetically. After all, the possibilities of a body extend beyond flesh and bone. Asked another way, one might query: what are the affective capacities of bodies—animal or otherwise? Philosophers Gilles Deleuze and Félix Guattari focus on affectivity as capacity, on what the body does or can do; thinking through Baruch Spinoza’s writing on the body, they state, “we know nothing about a body until we know what it can do, in other words, what its affects are, how they can or cannot enter into composition with other affects” (257). If bodies are defined by their affective capacities, I wonder: how can prosthetics be used to alter dominant and dominating relationships between the human and the non-human animal, particularly as these relationships bear on questions of race? In this essay, I forward a contemporary media installation, “The Slug Princess”, as a productive site for thinking through the prosthetic possibilities around issues of race, animality, and aesthetics. I contend that the Degenerate Art Ensemble’s installation works through uncommon prosthetics to activate what Deleuze and Guattari describe as becoming-animal. While animality has historically been mobilized to perpetuate Orientalist logics, I argue that DAE’s becoming-slug rethinks the capacities of the body prosthetically, and in so doing dismantles the hierarchy of the body normativity.The Degenerate Art Ensemble (DAE) is a collective of artists with international showings co-directed by Haruko Crow Nishimura, originally from Japan, and Joshua Kohl, from the United States. The ensemble is based in Seattle, Washington, USA. The group’s name is a reference to the 1937 Degenerate Art Exhibition in Munich, Germany, organized by Adolf Ziegler and the Nazi Party. The exhibition staged 650 works from what Nazi officials referred to as “art stutterers”, the pieces were confiscated from German museums and defined as works that “insult German feeling, or destroy or confuse natural form or simply reveal an absence of adequate manual and artistic skill” (Spotts 163). DAE “selected this politically charged moniker partly in response to the murder in Olympia [Washington] of an Asian American youth by neo-Nazi skinheads” (Frye). DAE’s namesake is thus an embrace of bodies and abilities deemed unworthy by systems of corrupt power. With this in mind, I argue that DAE’s work provides an opportunity to think through intersections of prostheticity, animality, and race.“The Slug Princess” is part of a larger exhibition of their work shown from 19 March to 19 June 2011 at the Frye Art Museum in Seattle. The installation is comprised of two major elements: a crocheted work and a video projection. For me, both are prosthetics.A Crocheted Prosthetic and Orientalist AnimalityThe crocheted garment is not immediately recognizable as a prosthetic. It is displayed on a mannequin that stands mostly erect. The piece, described as a headdress, is however by no means a traditional garment. Yellow spirals and topographies flow and diverge in tangled networks of yarn that sometimes converge into recognizable form. The knit headdress travels in countless directions, somehow assembling as a wearable fibrous entity that covers the mannequin from head to ground, spreading out, away, and behind the figuration of the human. In slumped orbs, green knit “cabbages’ surround the slug princess headdress, exceeding the objects they intend to represent in mass, shape, and affect. In this bustling excess of movement, the headdress hints at how it is more than a costume, but is instead a prosthetic.The video projection makes the prosthetic nature of the crocheted headdress evident. It is a looped performance of Nishimura that runs from ceiling to floor and spans the semi-enclosed space in which it is displayed. In the video, Nishimura walks, then crawls – slowly, awkwardly – through a forest. She also eats whole cabbages, supporting procedure with mouth, foot, and appendage, throwing the function of her body parts into question. The crocheted element is vital to her movement and the perception of her body’s capacities.As Nishimura becomes slug princess, the DAE begins to intervene in complex regimes of racial identification. It is imperative to note that Nishimura’s boy gets caught up in interpretive schemas of Western constructions of Asians as animals. For example, in the early diaspora in the United States, Chinese men were often identified with the figure of the rat in 19th-century political cartoons. Mel Y. Chen points to the ways in which these racialized animalities have long reinforcing the idea of the yellow peril through metaphor (Chen 110-111). These images were instrumental in conjuring fear around the powerfully dehumanizing idea that hordes of rats were infesting national purity. Such fears were significant in leading to the Chinese exclusion acts of the United States and Canada. Western tropes of Asians find traction in animal symbolism. From dragon ladies to butterflies, Asian femininity in both women and men has been captured by simultaneous notions of treachery and passivity. As Nishimura’s body is enabled by prosthetic, it is also caught in a regime of problematic signs. Animal symbolism persists throughout Asian diasporic gender construction and Western fantasies of the East. Rachel C. Lee refers to the “process whereby the human is reduced to the insect, rodent, bird, or microbe” as zoe-ification, which she illustrates as a resolute means of excluding Asian Americans from species-being (Lee Exquisite 48). DAE’s Slug Princess, I argue, joins Lee’s energies herein by providing and performing alternative modes of understanding animality.The stakes of prosthetics in becoming-animal lie in the problem of domination through definition. Orientalist animality functions to devalue Asians as animals, ultimately justifying forms of subordination and exclusion. I want to suggest that becoming-slug, as I will elaborate below, provides a mode of resisting this narrow function of defining bodies by enacting prosthetic process. In doing so, it aligns with the ways in which prosthetics redefine the points of delineation against normativity. As Margarit Shildrick illuminates, “once it is acknowledged that a human body is not a discrete entity ending at the skin, and that material technologies constantly disorder our boundaries, either through prosthetic extensions or through the internalization of mechanical parts, it is difficult to maintain that those whose bodies fail to conform to normative standards are less whole or complete than others” (24). DAE’s Slug Princess transmutates how animality functions to Orientalize Asians as the degenerate other, heightening the ways in which prosthetics can resist the racialized ideologies of normative wholeness.Why Prosthetics? Or, a Comparative Case in Aesthetic AnimalityDAE is of course not alone in their animalistic interventions. In order to isolate what I find uniquely productive about DAE’s prosthetic performance, I turn to another artistic alternative to traditional modes of Orientalist animality. Xu Bing’s performance installation “Cultural Animal” (1994) at the Han Mo Art Center in in Beijing, China can serve as a useful foil. “Cultural Animal” featured a live pig and mannequin in positions that evoked queer bestial sexuality. The pig was covered in inked nonsensical Roman letters; the full body of the mannequin was similarly tattooed in jumbled Chinese characters. The piece was a part of a larger project entitled “A Case Study of Transference”. According to Xu’s website, “the intention was both to observe the reaction of the pig toward the mannequin and produce an absurd random drama—an intention that was realized when the pig reacted to the mannequin in an aggressively sexual manner” (Xu). The photographs, which were a component of the piece, indeed evoke the difficulty of the concept of transference, imbricating species, languages, and taboos. The piece more generally enacts the unexpected excesses of performance with non-scripted bodies. The pig at times caresses the cheek of the mannequin. The sensuous experience is inked by the cultural confusion that images the seeming sensibility of each language. Amidst the movement of the pig and the rubbings of the ink, the mannequin is motionless, bearing a look of resigned openness. His eyes are closed, with a slight furrowing of the brow and calm downturned lips. The performance piece enacts crossings that reorient the historical symbolic force of racialization and animality. These forms of species and cultural miscegenation evoke for Mel Y. Chen a form of queer relationality that exemplifies “animalities that live together with race and with queerness, the animalities that we might say have crawled into the woodwork and await recognition, and, concurrently, the racialized animalities already here” (104). As such, Chen does the work of pointing out how Xu destabilizes notions of proper boundaries between human and animal, positing a different form of human-animal relationality. In short, Xu’s Cultural Animal chooses relationality. This relationality does not extend the body’s capacities. I argue that by focusing in on the pivotal nature of prosthesis, DAE’s slug activates a becoming-animal that goes beyond relationship, instead rethinking what a body can do.Becoming-Slug: Prosthetics as InterventionBy way of differentiation, how might “The Slug Princess” function beyond symbolic universalism and in excess of human-animal relations? In an effort to understand this distinction, I forward DAE’s installation as a practice of becoming-animal. Becoming-animal is a theoretical intervention in hierarchy, highlighting a minoritarian tactic to resist domination, akin to Shildrick’s description of prosthetics.DAE’s installation enacts becoming-slug, as illustrated in an elaboration of Deleuze and Guattari’s concept they argue: “Becoming-animal always involves a pack” “a multiplicity” (Deleuze and Guatttari 239). The banner of becoming-animal is “I am legion”. DAE is and are a propagation of artists working together. They enact legion. Led by a pack of collaborators, DAE engage a range of artists in continual, ongoing, and fluctuating process. Their current collaborators include (and surpass): architect/designer Alan Maskin, costume designer ALenka Loesch, dancer/singer Dohee Lee, performance artist/expressionist/songwriter/shape-shifter Okanomodé, and sound/installation artist Robb Kunz. For the broader exhibition at the Frye, they listed the biographies of fifteen artists and the names of around 200 artists. Yet, it is not the mere number of collaborators that render DAE a multiplicity – it is the collaborative excess of their process that generates potential at the intersection of performance and prosthetic. Notably, it is important that the wearable prosthetic headpiece used in “Slug Princess” was created in collaboration. “The contagion of the pack, such is the path becoming-animal takes” (Deleuze and Guattari, 243). Created by Many Greer but worn by Nishimura, it weighs on Nishimura’s body in ways that steer her performance. She is unable to stand erect as the mannequin in the exhibition. The prosthetic changes her capacities in unpredictable ways. The unexpected headdress causes her to hunch over and crawl, pushing her body into slow contact with the earth. As the flowing garment slows her forward progress, it activates new modes of movement. Snagging, and undulating, Nishimura moves slowly over the uncertain terrain of a forest. As Greer’s creation collides with Nishimura’s body and the practice of the dance, they enact becoming-slug. This is to suggest, then, following Deleuze and Guattari’s affective understanding of becoming-animal, that prosthetics have a productive role to play in disrupting normative modes of embodiment.Further, as Deleuze and Guattari indicate, becoming-animal is non-affiliative (Deleuze and Guattari 238). Becoming-animal is that which is “not content to proceed by resemblance and for which resemblance, on the contrary, would represent an obstacle or stoppage” (Deleuze and Guattari 233). Likewise, Nishimura’s becoming-slug is neither imitative (305) nor mimetic because it functions in the way of displaced doing through prosthetic process. Deleuze and Guattari describe in the example of Little Hans and his horse, becoming-animal occurs in putting one’s shoes on one’s hands to move, as a dog: “I must succeed in endowing the parts of my body with relations of speed and slowness that will make it become dog, in an original assemblage proceeding neither by resemblance nor by analogy” (258). The headdress engages an active bodily process of moving as a slug, rather than looking like a slug. Nishimura’s body begin as her body human begins, upright, but it is pulled down and made slow by the collaborative force of the wearable piece. As such, DAE enacts “affects that circulate and are transformed within the assemblage: what a horse [slug] ‘can do’” (257). This assemblage of affects pushes beyond the limited capacities of the screen, offering new productive entanglements.The Stuplime Loop as ProstheticTo the extent that conceiving of a headdress as a collaborative bodily prosthetic flows from common understandings of prosthetic, the medial interface perhaps stirs up a more foreign example of prosthesis and becoming-animal. The medial performance of DAE’s “The Slug Princess” operates through the video loop, transecting the human, animal, and technological in a way that displaces being in favor of becoming. The looping video creates a spatio-temporal contraction and elongation of the experience of time in relation to viewing. It functions as an experiential prosthetic, reworking the ability to think in a codified manner—altering the capacities of the body. Time play breaks the chronological experience of straight time and time as mastery by turning to the temporal experience as questioning normativity. Specifically, “The Slug Princess” creates productive indeterminacy through what Siane Ngai designates as “stuplimity”. Ngai’s punning contraction of stupidity and sublimity works in relation to Deleuze’s thinking on repetition and difference. Ngai poses the idea of stuplimity as beginning with “the dysphoria of shock and boredom” and culminating “in something like the ‘open feeling’ of ‘resisting being’—an indeterminate affective state that lacks the punctuating ‘point’ of individuated emotion” (284). Ngai characterizes this affecting openness and stupefying: it stops the viewer in their/her/his tracks. This importation of the affective state cannot be overcome through the exercise of reason (270). Departing from Kant’s description of the sublime, Ngai turns to the uglier, less awe-inspiring, and perhaps more debase form of aesthetic encounter. This is the collaboration of the stupid with the sublime. Stuplimity operates outside reason and sublimity but in alliance with their processes. Viewers seem to get “stuck” at “The Slug Princess”, lost in the stuplimity of the loop. Some affect of the looping videos generates not thoughtfulness or reflection, but perhaps cultural stupidity – the relative and temporary cessation or abatement of cultural logics and aesthetic valuations. The video loop comes together with the medial enactment of becoming-slug in such a manner that performs into stuplimity. Stuplimity, in this case, creates an opening of an affectively stupid or illegible (per Xu) space/time alternative being/becoming. The loop is, of course, not unique to the installation and is a common feature of museum pieces. Yet, the performance, the becoming-slug itself, creates sluggishness. Ngai posits that sluggishness works out the boredom of repetition, which I argue is created through the loop of becoming-slug. The slug princess’ slowness, played in the loop creates a “stuplimity [that] reveals the limits of our ability to comprehend a vastly extended form as totality” (271). That is, the loop, by virtue of its sluggishness, opens up becoming-animal not as a finite thing, but as an ongoing, cycling, and thoughtlessly tedious process. DAE’s installation thus demonstrates an attempt to adopt prosthetics to rethink the logics of control and power. In his writing on contemporary shifts in prosthetic function, Paul Preciado argues that digitalization is a core component of the transition from prosthetics to what emerge as “microprosthetic”, in which “power acts through molecules that incorporate themselves into our [bodies]” (78-79). I would like to consider the stuplime loops of becoming-slug to counter what Preciado describes as an “ensemble of new microprosthetic mechanisms of control of subjectivity by means of biomolecular and multimedia technical protocols” (33). Emerging in the same fashion as microproesthetics, which function as modes of control, the stuplime loops instead suspend the logics of control and power enabled by dominant modes of microprosthetic technologies. Rather than infesting one’s body with modes of control, the stuplime loops hijack the digital message and present the possibility of thinking otherwise. In her writing on queer cyborgs, Mimi Nguyen argues that “as technologies of the self, prostheses are both literal and discursive in the digital imaginary. They are a means of habitation and transformation, a humanmachine mixture engaged as a site of contest over meanings – of the self and the nonself” (373). Binaries perhaps structure a thinking between human and animal, but prosthetics as process goes beyond the idea of the cyborg as a mixture and maps a new terrain altogether.ReferencesChen, Mel Y. Animacies: Biopolitics, Racial Mattering, and Queer Affect. Durham: Duke University Press, 2012.Frye. “Degenerate Art Ensemble.” Frye Museum. 2017. <http://fryemuseum.org/exhibition/3816/>.Lee, Rachel C. The Exquisite Corpse of Asian America: Biopolitics, Biosociality, and Posthuman Ecologies. New York: New York University Press, 2014.Ngai, Sianne. Ugly Feelings. Cambridge: Harvard University Press, 2005. Nguyen, Mimi. “Queer Cyborgs and New Mutants: Race, Sexuality, and Prosthetic Sociality in Digital Space.” American Studies: An Anthology. Eds. Janice A. Radway, Kevin K. Gaines, Barry Shank, and Penny Von Eschen. Chichester: Wiley-Blackwell, 2009. 281-305.Preciado, Beatriz [Paul]. Testo Junkie: Sex, Drugs, and Biopolitis in the Pharmacopornographic Era. Trans. Bruce Benderson. New York: The Feminist Press at the City University of New York, 2013.Shildrick, Margarit. “‘Why Should Our Bodies End at the Skin?’: Embodiment, Boundaries, and Somatechnics.” Hypatia 30.1 (2015): 13-29.Spotts, Frederic. Hitler and the Power of Aesthetics. New York: Harry N. Abrams Publishers, 2003.Xu, Bing. “Cultural Animal.” 2017. <http://www.xubing.com/index.php/site/projects/year/1994/cultural_animal>.

Introduction Despite the expansive and multimodal realm of Chinese Boys’ Love (BL) culture (also known as danmei in Chinese), audio works have been notably absent from scholarly discussions, with the focus predominantly being on novels (e.g. Bai; Zhang). This article aims to fill this gap by delving into the transformative impact of sound on narrative engagement within the Chinese BL culture. Focussing on the audio drama adaptations of Grandmaster of Demonic Cultivation (modao zushi, hereafter Grandmaster), originally a serialised Chinese BL novel, this analysis aims to unravel the meticulously crafted BL fantasy in these auditory renditions. The audio drama format delivers an intimate storytelling experience directly to the listener’s ears. Unlike textual media, audio dramas allow listeners to immerse themselves in narratives during various daily activities, deepening their connection with the content. The audio drama Grandmaster, produced by the renowned Chinese platform MissEvan, has garnered a vast fan base and over 640 million plays across three seasons (the episodes and numbers of plays can be found on MissEvan: Season 1, Season 2, and Season 3). Unlike the serialised Web-drama adaption diluted by censorship regulations, the audio drama retains the utmost BL fidelity to the original novel, highlighting the significant potential of this medium in the Chinese BL culture. BL culture has surged in popularity within China, partly due to the export of Japanese culture and the burgeoning Chinese Internet accessibility (Feng). The BL genre encompasses diverse media forms such as novels, fanfiction, comics, animation, and audio/Web dramas, rooted in shared fantasies of romantic love between men. The growing interest in BL culture reflects a response to societal structures like Confucianism and the oppressive education system, which, due to their restrictedness, inadvertently foster the exploration of alternative narratives and identities within the genre (Kwon). While initially inspired by Japanese subculture, Chinese BL has evolved under diverse global influences, including American and other Asian subcultures (Lavin et al.). Chinese BL narratives delve into themes of identity, sexuality, power dynamics, and societal norms, reflecting a rich blend of modern and traditional Chinese culture (Madill and Zhao). Moreover, the rise of BL fandom has empowered female readers to engage in questions about gendered politics, questions that enable them to turn a voyeuristic gaze upon men (Zhang). The versatility of Chinese BL media reflects not only the evolving nature of the genre but also its enduring appeal and cultural significance within contemporary Chinese society. This article initiates a concise review of audio drama in China and the transformative impact of earphone technology, shifting listening experiences from public to intimate settings. It subsequently explores the intricate interplay between Chinese BL novels and audio dramas, elucidating the unique dynamics involved. The analysis then examines specific scenes from Grandmaster, providing insights into its role in facilitating a mesmerising BL audio fantasy. Grandmaster, originating as an Internet novel, has gained a dedicated following. MissEvan, recognising its potential, secured copyrights and commissioned Triones Penguin Studio for a radio drama adaptation in Mandarin. This full-cast dramatisation involves skilled editors, playwrights, and composers, thereby enriching character portrayals and interactions. The professional teamwork and meticulous oversight at each production stage guaranteed regular updates and high audio quality (Shao). Despite the collaborative nature of teamwork, I argue that the power of sound technology personalises the auditory journey as it creates an immersive experience for individual listeners. My analyses mainly rely on research involving actual listeners, along with examinations of specific content within Grandmaster with an idealised listener in consideration, to elucidate the factors contributing to its auditory allure. This examination contributes to a nuanced understanding of Chinese BL culture and its constitutive relationship to audio. From Public Broadcasting to Intimate Voicing: Audio Drama in China Radio broadcasting in China, with roots dating back to the early twentieth century, initially served as a propaganda instrument for mass mobilisation and communication. Chinese storytelling, rooted in acoustics, emphasises the sensory appeal of sound (Chan). It intertwines oral and written traditions in classical literature, particularly fiction and drama (Børdahl). Local vernaculars commonly feature in oral storytelling traditions, whereas Chinese radio programs adopt Mandarin to foster a cohesive national identity via linguistic uniformity. The Communist Party tactically expanded its audience through a radio reception network, establishing a wired broadcasting infrastructure with over 100 million loudspeakers by the 1970s. This revolutionised politics, everyday life, and perceptions of time and space (Li). The interplay between radio and social change reflected China’s pursuit of modernity, as the Communist Party utilised radio to institute a national communication system and monopolise news production. Radio thus served as a crucial tool for constructing and sustaining revolutionary fervor (Lei; He). Radio dramas, often cross-media adaptations from edited films in the 1970s, contributed to everyday sensory pleasure amidst a totalising revolutionary soundscape (Huang). The growth of radio and loudspeaker infrastructure played diverse roles in the revolution, fostering political communication, labour mobilisation, propaganda, surveillance, and even nurturing the Mao cult, turning radio drama into a potent tool for mass mobilisation and communication (Li). As a result, before the widespread availability of televisions in the 1990s, radio structured Chinese people’s daily activities and served as the primary information medium. Technological advancements in earphones, transitioning from larger wired headphones to smaller wireless earbuds like AirPods, have shifted auditory experiences in China from a collective identity tool used in political propaganda to a medium for individualistic entertainment. This change is marked by the personal nature of headphone usage, which can extend social interactions in and beyond physical dimensions (Grusin). The transition from wired headphones to wireless earbuds implements the interiorisation of one person’s body/voice within another, initiating a profound connection that transcends physical limitations (Stankievech). Since 2018, wireless earbuds have exceeded wired headphones in output value in China (Insight and Info), with the online audio market surging to 22 billion yuan in 2021, a 67.9% increase year-on-year. Audiobooks and audio dramas are the most popular genres, with a predominantly female audience under forty who prefer listening at night after work (iimedia). Among audio dramas, BL works generate the most traffic and revenue in China (Y. Wang). Along with such content, putting wireless earbuds inside the ear intensifies the intimacy of listening, transmitting voices directly into the listener’s head and sitting alongside their thoughts (Weldon). This physical closeness underscores the exclusive bond between the listener and the audio content, redefining oral narratives and transforming public and political audio content into a more personal and intimate medium. The use of wireless earbuds even extends listening beyond mere auditory experience, empowering haptic sensations that create an intimate bond. The acousmatic voice envelops the listener’s ears, establishing a connection even before the message’s content is considered (Madsen and Potts). The ear’s sensitivity prompts consciousness and memory, unlocking the imaginative world (C. Wang 91-94). This sensory engagement surpasses traditional auditory limits, resembling a physical encounter where listeners feel like their body has joined with the body of sound. Dermot Rattigan, discussing radio drama, notes how listeners fill the void with mental visualisations and imagination, entering a state of individual ‘virtual reality’ through aural stimulation (Rattigan 118). Drawing from visual psychology, Shaffer likens the soundscape to a dynamic landscape painting, emphasising the fluidity of auditory experiences (Schafer). Listening becomes a multi-dimensional journey involving the entire body and mind, a compelling tool for reception and connection that transcends reality’s boundaries. The advent of MP3 technologies and the podcasting boom also extends the former spatial and temporal limitations of listening. In contrast to traditional real-time broadcasting, MP3 technologies enable voices to persist indefinitely into the future (Madsen and Potts). This temporal flexibility further builds a private sound sphere for listeners (Euritt). Listeners no longer need to share time and space with others around loudspeakers or radios, so they can freely indulge in their subcultural preferences, such as BL stories, without concern for societal judgment. Many listeners strategically incorporate audio dramas into their daily schedule, choosing moments of solitude such as before sleep or upon waking, where they can detach from the expectations of their physical space and identity roles. This is particularly evident among devoted fans of Chinese BL audio dramas, who carve out personal time for these works and seek a quiet space for focussed engagement (Wang 55). This intentional, focussed engagement differs from the typical mode of everyday radio listening as it serves an expanded, widespread dissemination environment that is also highly intimate (Madsen and Potts). Thus, the convergence of temporal flexibility and immersive technology shapes listener engagement and interaction dynamics. The fusion of intimacy, physical closeness, and temporal flexibility heightens the allure of the voice in programs with erotic undertones, such as BL audio dramas. Euritt introduces the concept of ‘breathing out into you’ to explain queer eroticism in podcasts, emphasising shared breaths and potential haptic exchanges that enhance the sensual dimensions of sound (Euritt 27-53). This wireless, intimately riveting auditory experience transforms the soundscape and reshapes contemporary social interactions. This shift is particularly noteworthy for popular Chinese radio and audio content as they began as a public, propaganda-oriented tool and transitioned into forms as novel as the intimate domain of BL audio dramas. This change underscores the transformative power of sound in shaping interactions, surpassing conventional storytelling boundaries, and ushering in a new era of engaging narratives. The 2.5-Dimensional: Auralising Chinese Boys’ Love Fiction The BL genre emerges as a cultural and social force that can potentially challenge traditional Chinese values. Its focus on male-male love inherently questions societal expectations around gender and sexuality in ways that disrupt Confucian ideology’s emphasis on heterosexual marriage and lineage (Welker). Furthermore, the genre’s similarity to the melodramatic ‘soap opera’ storytelling style resonates with Western ideals of individualism and aligns more with a feminist viewpoint that contrasts with the male-dominant heterosexism often found in traditional Chinese narratives (Mumford). This emphasis on individual desires also implicitly disputes the collectivist and socialist values, as well as the importance of the extended family, traditionally embraced in Chinese cultures. In short, the love, sex, and romance depicted in BL represent a departure from traditional Chinese values, positioning the BL genre as a vehicle for cultural exchange and societal transformation in terms of gender norms. The surge of Internet radio and social media in the 2010s has substantially contributed to the professionalisation and commercialisation of Chinese BL audio dramas. MissEvan, a prominent barrage-audio and live-broadcasting Website, has been crucial to this proliferation (Hu et al.). Before the advent of commercial dubbing, enthusiasts of BL novels voluntarily recorded non-profit Chinese audio dramas and disseminated them online. The popularity of BL novels subsequently prompted their adaptation into animation and television dramas, creating a demand for dubbing services. This demand inaugurated a niche for professional voice actors to hone and showcase their skills. The integration of technology and capital by commercial production teams has markedly elevated the quality of Chinese BL audio dramas. Amidst tightening censorship in 2021, Chinese BL online novels and their television/Web-drama adaptations faced restrictions. Audio drama emerged as a less restrictive medium, which can relatively directly present explicit gay relationships (Hu et al.). Listeners of Chinese BL audio dramas typically read the online novel beforehand, engaging in dual consumption for pleasure in both reading and listening (Wang 58). Their engagement transcends plot comprehension, focussing instead on appreciating sophisticated voice performances. Exploring how audio dramas derived from novels can transcend textual narratives and captivate audiences has become a central focus in the production process, highlighting the flourishing landscape of audio drama. The listening process provides informed listeners with a re-experience, offering multiple sensory and emotional pleasures by translating words into voice and sounds. Unlike film and television dubbing, which requires synchronisation with actors’ lip movements and speech rhythms, dubbing for animation, audio dramas, and games gives greater creative autonomy to voice actors. The thriving market for audio dramas has shaped the Chinese dubbing industry, cultivating a devoted fan base for previously overlooked voice actors. The character voices (CVs, also known as voice actors, or VAs) have emerged as central figures, attracting fans and driving media traffic. In the late 2010s, collaborations between MissEvan and renowned CVs resulted in the adaptation of popular online fiction into paid audio dramas, exemplified by Grandmaster, which aired in 2017 and 2018 (Hu et al.). Fans’ motivation for engaging with BL audio dramas extends beyond intertextual and trans-media entertainment but incorporates an appreciation for their beloved CVs, thereby fostering a culture of support within the burgeoning Chinese BL audio drama market. In the storytelling of aural media, CVs are crucial in bridging the auditor’s BL imagination between the text and the characters as their performances breathe life into characters. CVs fill a gap between two-dimensional works (fiction, comic, and animation) and the three-dimensional real world, forging ‘2.5-dimensional’ content. This term originated in the 1970s-80s to describe anime voice actors, who imbue two-dimensional characters with a sense of existence and generate interrelations between the real, fictional, and cyber worlds (Sugawa-Shimada and Annett). In BL audio dramas, CVs commonly stimulate listeners’ sensations through male moans that facilitate an erotic flow between sound and body, arousing desire through the auditory channel. The incorporation of scenes with sexual innuendo between the male protagonists creates a space for listeners to indulge in these moments with earphones on, enveloped in their own private, eroticised sphere of engagement between fiction and reality. The deliberate pauses, gasps, and panting become the silent dialogue that intertwines inner voices with external narratives, enhancing comprehensive sensory engagement for listeners. Audio Fantasy in Grandmaster of Demonic Cultivation Grandmaster is a seminal Chinese BL novel that blends martial arts, supernatural fantasies, and emotional depth. Set in a richly imagined world where immortal cultivation techniques bestow individuals with extraordinary powers, the story follows protagonists Wei Wuxian’s and Lan Wangji’s intertwined fates. Its captivating narrative and nuanced characters have garnered a global fanbase, solidifying its place as a cornerstone of Chinese BL literature and media. The audio drama Grandmaster faithfully mirrors the novel’s narrative structure, unfolding from the protagonist Wei’s perspective after his reincarnation, weaving memories of his past and present life, including his romantic involvement with Lan. Wei’s establishment of the forbidden Demonic Path leads to his death, but he is reincarnated thirteen years later and reunites with Lan. After his reincarnation, Wei gradually realises Lan’s concealed profound affection and scarification for him. Diverging from the television/Web-drama adaptation, which replaces the romance with platonic ‘bromance’ due to censorship (Lei), the audio drama accentuates the impassioned soundscapes of their relationship. The three-season series, comprising episodes of 30-40 minutes, offers the first three episodes for free, with subsequent content requiring payment (approximately four to six dollars per season). Impressively, the series has driven earnings exceeding $1.5 million (Asia Business Leaders). This success highlights the captivating and profitable potential of audio dramas as a BL storytelling medium. Unlike the original novel, which uses an omniscient narrator, the audio drama advances the plot solely through character dialogue. Consequently, listeners navigate the storyline guided by the rhythm of the CVs’ delivery and the accompanying music. Different from Japanese BL audio dramas that feature as ‘voice porn’ for women (Ishida), Grandmaster subtly implies the romance between Lan and Wei, with the most intimate interactions limited to kisses. Rather than sexually explicit content, the drama focusses on the characters’ affective fulfillment after a prolonged thirteen-year anticipation. For instance, in Season 1, Episode 4, Wei attempts to hide his identity and flee from Lan. When Wei creeps back towards Lan’s bed to steal the pass for exiting Lan’s residence, Lan catches him. Rather than simply saying ‘Get off’ as in the novel, Lan instructs Wei in the audio drama to ‘Get off from my body,’ offering listeners additional physical contact cues (the quotes from the novel and audio drama in this article are translations from Chinese to English). Following Wei’s intentional refusal, the CV Wei Chao, portraying Lan, strategically breathes before his next line, ‘then stay like this for the whole night’. The breath conveys Lan’s deep, restrained affection and evokes the listener’s nuanced emotional resonance. To represent Lan’s affection within his minimal and often monosyllabic lines requires the CV to convey emotions through breaths and intonations, which commonly elicit an autonomous sensory meridian response (ASMR) in listeners. ASMR is a tingling sensation often triggered by soft low-tone spoken or whispered voices (Barratt and Davis). Wei Chao intentionally lowers his voice to interpret how Lan’s sighs encapsulate unspoken sentiments (Wei). In contrast, the CV Lu Zhixing employs a playful and sweet tone in his portrayal of Wei Wuxian. When Lu delivers flirtatious lines, online real-time comments frequently express listeners’ admiration, suggesting that his voice is even more captivating than women’s. The contrasting restraint and playfulness intensify the listener’s empathy for Lan’s unspeakable passion. Thus, Lan’s subtle expressions of his restrained love become the primary attraction for listeners (KikuHonda). The high-quality sound further amplifies the breath sounds, making each of Lan’s ‘hmm’ responses—indifferent, melancholy, or indulgent—a nuanced emotional trigger. Listeners, through their wireless earbuds, engage in the meticulously crafted expressions of Lan within a profoundly personal soundscape. This listening mode is a crucial component of the overall enthralling auditory voyage, augmenting the appreciation of the characters’ subdued emotions. The layered integration of music and sound in Grandmaster constructs a three-dimensional sonic storytelling landscape. Effective soundscapes for storytelling are crafted by multiple dimensions: sound source, temporal progression, simultaneous layers, and spatialisation. Sound editing allows for source selection, with listeners experiencing these dimensions as integrated, not separate or sequential (Stedman et al.). The audio drama Grandmaster distinguishes itself from the novel by using voice flashbacks for narrative enhancement. In Season Three, Episode 12, when Lan’s brother recounts Lan’s sacrifice for Wei, particularly the moment when Lan endured severe punishment to save Wei thirteen years ago, the soundscape instantly transports listeners to that intense scene. Listeners vividly hear the swishing force of the whip and its impact, immersing them in the sounds of Lan’s anguish and unwavering love. This direct auditory impact allows listeners to feel as if they are experiencing the events firsthand, physically sensing the hardships encountered by the protagonists in understanding each other’s affection, intensifying their hard-won love. The musical orchestration and vocal interplay are also pivotal to conveying the story. In the storyline, Wei and Lan showcase proficiency in their respective instruments: Wei with the flute and Lan with the guqin (a seven-string Chinese zither). The tonal features of these instruments—the flute’s melodious brightness and the guqin’s deep lingering resonance—symbolise the protagonists’ distinct personalities, adding ingenious layers to their relationship. In the Guanyin Temple scene (Season Three, Episode 13), as Wei confesses to Lan, the initial background music features the flute, guqin, and rain sounds, foreshadowing the confessional moment with Wei’s worries that Lan will not believe his words. As Wei promises to remember Lan’s every word from now on, the music incorporates the guzheng, a Chinese string instrument with a brighter timbre than guqin. The tremolo technique of guzheng is reminiscent of the characters’ heartstring vibrations. Through auditory cues, the narrative climaxes with Wei’s heartfelt confession of love for Lan. When Wei straightforwardly confesses, ‘I fancy you, I love you, I want you, I cannot leave you. … I do not want anyone but you—it cannot be anyone but you’ (Season Three, Episode 13), his heartfelt words are accompanied by layered sounds, including the duet of the flute and guqin, and the sound of thunder and rain, accelerating the affective climax. Lan echoes Wei’s words, underscored by erhu, thereby showing how this string instrument resembles humans’ sobbing voices through its sliding technique, rendering the touching melody. The heartbeat and rain sound with Lan’s panting highlight the painful loneliness of Lan’s thirteen-year wait. The intricate fusion of musical and vocal elements enables listeners to not only hear but also to feel the mutual affection between the characters, culminating in a sense of delight upon the disclosure of their reciprocal love following numerous adventures. Using earbuds amplifies listeners’ capacity to fully receive auditory details and stereo effects, thereby contributing to the popularity of BL audio dramas that skillfully convey unspoken love through detailed soundscapes. Epilogue The Grandmaster audio dramas provide crafted episodes that fulfill fans’ passionate needs that exceed the novel’s scope. In addition to adapting the novel, the team has conceived original mini-dramas that enrich the character images. Listeners can access additional content such as iconic quotes, ringtones, and ‘lullaby’ episodes recorded by the leading CVs, maximising the captivating power of sound and justifying listeners’ investment. The multi-layered use of sounds and instrumental arrangements effectively constructs a three-dimensional soundscape, reinforcing the audience’s understanding of the story and characters. Unlike television/Web-drama adaptations, the audio drama fully amplifies the tragic elements of the novel, pushing the immersed listener’s imagination past textual limitations. While casting choices and modelling in visual adaptions may disappoint viewers’ expectations at times, the audio drama leverages the power of sound to stimulate listeners’ imaginations, encouraging them to visualise their own specific character images. Skillful orchestration, along with sound effects, breaths, and dialogues in Grandmaster intensifies emotional expression, forming a rich and dimensional soundscape and unlocking new possibilities for audio drama artistic expression for Chinese BL fantasy. 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