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Oliveros, Alvarado Lourdes y Calizaya Ernesto Campos. "Hotel Spa un Refugio con Identidad". Universidad Ricardo Palma, 2016. http://cybertesis.urp.edu.pe/handle/urp/758.
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Nuestra investigación parte por recopilar la poca información disponible en temas de diseño y desarrollo de proyectos pensados para sosegar el estrés cerca de Lima. Debido a que esta información era muy escasa, nos vimos en la necesidad de recorrer la zona y entrevistar a los visitantes que buscan descanso y pasividad por unos días. Como resultado, obtuvimos información valiosa, que nos permitió tener un panorama más claro de lo que queremos proponer. Finalmente este trabajo de investigación nos permitió entender de una manera clara, la problemática de la falta de infraestructura así como los requerimientos necesarios para que el público al que queremos llegar pueda desenvolverse con tranquilidad en un espacio propicio.
En primer lugar, era necesario determinar la problemática de la infraestructura en Cieneguilla. Para esto se visitó varios establecimientos donde se ofrecía el servicio de spa y alojamiento. Esto nos permitió que podamos analizar los criterios básicos que nos permitan dar un buen servicio de calidad.
A partir de esta investigación, y habiendo situado al usuario en un contexto determinado, podemos definir los lineamientos teóricos sobre los que el proyecto se sustenta. En primer lugar, concepto de “Arquitectura Contextualista”. Este concepto nos propone una inserción adecuada de la arquitectura al lugar, y muestra como el arquitecto resuelve los problemas con los que se encuentra, adapta la arquitectura que realiza a un medio que lo requiere para no alterarlo, sino por el contrario insertarse dentro del contexto creando una armonía tanto visual, espacial y también en cuanto a proporciones y escala.
Otro concepto importante es la “Arquitectura Vernacula” . En ella el hombre se vale de los materiales e instrumentos que el medio le proporciona en estado natural, por lo que apenas si requiere de un proceso semindustrial. Así mismo debido a que sus formas proceden de necesidades bien definidas, la arquitectura vernácula logra fundirse y confundirse con el paisaje donde se asienta aquí el hombre no se impone, se acopla.
Igualmente se aplica el concepto de “Techo Verde” el diseño y la instalación de un techo verde complementan fundamentos tradicionales de arquitectura con elementos de paisajismo.
Las conclusiones de esta investigación permiten comparar la base teórica con su aplicación práctica. Esto permite que toda la investigación sea filtrada, para así poder aplicar los criterios y parámetros más importantes, así como intentar aplicar nuevos elementos de diseño en un proyecto de esta naturaleza.
Es así que proponemos el “Hotel Spa un refugio con identidad” construido en su gran mayoría con adobe, esto nos permite hacer uso de muros anchos que nos contribuye con lineamiento rustico que queremos lograr, también por ser un material majestuoso, un material que no compite con lo moderno ni lo extravagante, al contrario encontramos que es humilde pero muy versátil sobre todo cuando queremos sentir confort en una construcción hecha con adobe. Uno de los beneficios más importantes del adobe es su capacidad para regular la temperatura de forma pasiva. En épocas de calor, tardaran más tiempo en calentar el interior de una vivienda, y en épocas frías absorbe el calor del día y pierde menos calor de noche, debido a la masa térmica con la que cuentan este tipo de viviendas. En el caso de las zonas tropicales, actúa manteniendo el interior de la vivienda más fresco, ya que retarda el ingreso de calor desde el exterior. Y lo complementamos con los techos verdes para mimetizarnos en el entorno y no alterarlo, si no, acoplándonos a él.
Este documento, además de proporcionar información necesaria para desarrollar un proyecto que cumpla con los requerimientos básicos de diseño para un grupo de usuarios determinado, nos permite entender a dicho usuario. Conocer sus necesidades específicas, entender la problemática a la que se enfrenta y analizar la manera en que el usuario se desenvuelve en un espacio, tiene como resultado el proyecto que proponemos.
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Sodaitytė, Raminta. "Darbuotojų ir organizacijos tikslų suderinamumas organizacijoje "SPA Hotel"". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095850-86218.
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Šiame darbe susisteminama ir analizuojama įvairių Lietuvos bei užsienio autorių literatūra apie organizacijos sampratą, organizacijos elementus, organizacijos tikslus, individą organizacijoje, jo vertybės, nuostatas ir tikslus.
Darbo objektas: darbuotojo ir organizacijos tikslų suderinamumas.
Darbo tikslas – įvertinti darbuotojo ir organizacijos tikslų suderinamumą organizacijoje „SPA Hotel“.
Darbo uždaviniai:
1. Apibūdinti organizacijos sampratą;
2. Aptarti darbuotojo ir organizacijos tikslų suderinamumo galimybes;
3. Nustatyti darbuotojų tikslus organizacijoje „SPA Hotel“.
Darbo metodai:
• Mokslinės literatūros analizė;
• Anketinė apklausa;
• Aprašomoji statistinė analizė.
Darbo išvados ir svarbiausi rezultatai:
Dauguma lietuvių ir užsienio autorių sutaria, kad pagrindinis komponentas organizacijoje – tikslų siekimas. Derinti darbuotojo ir organizacijos tikslus padeda motyvacinės sistemos darbuotojams kūrimas ir organizacinė kultūra. Tyrimo rezultatai parodė, kad svarbiausi darbuotojų tikslai pasirinktoje laisvalaikio sektoriaus organizacijoje yra: gauti pajamas, reikšti savo idėjas ir užsiimti mėgstama veikla. Paaiškėjo, kad organizacijos „SPA Hotel“ darbuotojai yra supažindinti su organizacijos tikslais ir jų siekdami stengiasi siekti aukštos darbo kokybės, taip pat laikosi organizacijos vertybių ir nuostatų. Analizuojant tyrimo rezultatus taip pat atsiskleidė, kad aukštesnes ir žemesnes pareigas užimančių darbuotojų tikslai ir vertybės skiriasi. Dauguma darbuotojų mano... [toliau žr. visą tekstą]The object of investigation: employee and organizational goals compatibility. The purpose of the study: to assess employee and organizational goals compatibility in organization „SPA Hotel“. The goals of the study: 1. To describe organization conception; 2. To discuss employee and organizational goals compatibility possibilities; 3. To set employee goals in organization „SPA Hotel“. The methods used in study: 1. Analysis of scientific literature; 2. Questionnaire survey; 3. Descriptive statistical analysis. Basic conclusions and results: Most of the Lithuanian and foreign authors agree that the main component of the organization – objectives. To combine employees and organization goals helps motivation and organizational culture. The results showed that the main goals of the employees in selected leisure sector organization is: to gain incomes, express their ideas and engage in a favorite activity. Revealed, that most of the employees know organization goals and try to high-quality work and hold organization values and provisions to reach them. The analysis of the results also revealed, that the higher and lower-level employees objectives and values are different. Most employees believe that the organization's goals overlap with their personal goals, but the main tool, employee attitudes needed to achieve common goals is motivation.
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Cerna, Peña Sussy. "Hotel spa para la salud ecoturístico Quistococha - Iquitos". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2013. http://hdl.handle.net/10757/273376.
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Poço, Ana Raquel André. "Quinta da Galharda Hotel & SPA business plan". Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9572.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn this work project will be developed a business plan to a 4 star hotel establishment, located in Miranda do Douro, classified as a Nature Tourism Enterprise. It will offer a full package of services, mainly related with nature, regional culture and social events, for example weddings. Initially, it will be analyzed the competitive environment of the region and the market attractiveness. Then, it will be developed a marketing strategy, with focus on the marketing mix. At the end, it will be developed an implementation plan and an economic viability analysis, so that based on all information it can be assessed the potential of the project.
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Calixto, Ruddy Richard y Roche Roldan José Eduardo La. "Collpa Thermal Spa & Lodge Hotel Boutique Orientado al Turismo de Bienestar en el Valle del Alto Chancay". Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/324938.
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Collpa Thermal Spa & Lodge is a business plan spurred by the opening of a new market for tourism within Peru’s expanding middle class and the demand for new products for this market that can also contribute to community development. This article seeks to provide information to those who seek to start a quality and sustainable tourism venture. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability (Organización Mundial del Turismo, 2013).CollpaThermal Spa & Lodge es un planteamiento de negocio que surge en respuesta a la oportunidad que representa el crecimiento turístico del país, la ampliación de la clase media en Perú y la necesidad de crear nuevos productos turísticos para expandir el mercado y sean polo de desarrollo de las comunidades. El objetivo de este artículo es proveer de información a quienes deseen realizar un emprendimiento turístico de calidad y sostenible en el tiempo, es decir, que tome plenamente en cuenta las repercusiones actuales y futuras, económicas, sociales y medioambientales para satisfacer las necesidades de los visitantes, de la industria, del entorno y de las comunidades anfitrionas (Organización Mundial del Turismo, 2013a).
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Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.
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Mestrado em MarketingEste projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.
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Vaňková, Lucie. "Marketing služeb lázeňského zařízení". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15426.
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My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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Quintas, Nuno Miguel Alves. "Proposta de plano de comunicação: Curia Palace Hotel Spa & Golf". Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16023.
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Mestrado em MarketingO presente projeto propõe-se a contribuir para a melhoria da comunicação do Curia Palace Hotel Spa & Golf de forma, a que este recupere o brilho de outros tempos. O livro inicia-se com uma apresentação do turismo mundial e em Portugal (com todas as suas características e tendências), assim como a hotelaria e o marketing a ela associado. Segue-se toda a informação da unidade hoteleira em questão e o perfil dos seus clientes (considerando os dados recolhidos através de inquéritos), e a proposta de um plano de comunicação usando como base o perfil previamente estabelecido.
This project proposes to contribute to enhance Curia Palace Hotel Spa & Golf communication, in order for it to recover its older days glow. The book starts with a presentation about the tourism in the world and on Portugal (with all their characteristics and tendencies), as well as hospitality and the marketing associated with it. Following is all the information about the hotel unit and its client profile (considering all the collected data from questionnaires), and the proposal of a communication plan using as base the previous established client profile.
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Pinto, Sara Elisabete Silva. "Relatório de estágio curricular realizado no Hotel Solverde Spa & Wellness Center". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22104.
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Mestrado em Línguas e Relações EmpresariaisO presente Relatório foi elaborado no âmbito do Estágio Curricular realizado no Hotel Solverde Spa & Wellness Center, no contexto do Mestrado de Línguas e Relações Empresariais. O documento inicia-se com uma descrição da Entidade Acolhedora do Estágio, seguindo-se de uma análise detalhada de atividades efetuadas no Estágio. O objetivo principal deste documento passa por conseguir explicar a importância que o Marketing representa para uma Unidade Hoteleira de sucesso, como é o caso do Hotel Solverde, através de uma proposta de campanha a ser realizada pela Unidade Hoteleira.
The former report was elaborated during an internship in Hotel Solverde Spa & Wellness Center, regarding a Master’s Degree in Languages and Business Relations. In the document, it’s made a description and presentation of the Entity that held the Internship, followed by the activities performed during this period. The purpose of this document is to be able to explain the importance and the role of Marketing to such Luxury Hotel, just like Hotel Solverde, through a proposal of campaign to be realized by the Hotel.
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Najman, Jakub. "Horský rekreační komplex, Wellness & Spa". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392300.
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The topic of this thesis is project and documentation for montane recreative komplex, which is situated in Loučná nad Desnou. The object is located in land-registered area Kouty nad Desnou. In this region is famous ski slope and from the hotel is nice view on this ski slope. The montane hotel respects criteria of protected landscape area Jeseníky. Architectonic plan is designed with respect to mountain scenery. In the hotel are 18 rooms with possibility 9 extra beds for 51 guests. There is a option to visit restaurant all-day. This restaurant is part of the hotel. Recreative zone is situated in north part of the hotel and this zone is devided into two parts. First part, is public and serves for all guests. This zone includes pool with whirpool bath, sauna and steam bath. Second zone is private. This zone provides privacy in massage rooms or in rooms for aromatic bath. The object is devided into four floors. Three floors are overground and one floor is underground. In the second and thirds floors are hotels rooms and rooms for clean-up and employees. First overground floor containes restauration with kitchen, coffee-bar, main hall with reception and all recreation zone, which passes to the second floor. Basement is consists of air handling units, technical rooms and housed mass garages with 21 places. Main entrance to the hotel is from south-eastern side and it is open space which passes to gallery. Type of constructional system is reinforcement framework. It is made of monolithic pillars placed on reinforcement column base with beam PEIKKO DELTABEAM. On this beam are located reinforcement ceilings elements SPIROLL. Fulfil brickwork is SILKA covered by combination of heating EPS with MW, ISOVER TWINNER with 200 millimetre thikness. Roof is combination of double cover flatbed roofs and single cover flatbed roofs. In the second floor is roof with posibility to walk to a terrace. Project was process in program ArchiCAD like BIM. In process of making was important to
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Pinheiro, Madalena Ferreira Ramos. "Turismo de saúde e bem-estar : caso do Altis Belém Hotel & Spa". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11184.
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Mestrado em Ciências EmpresariaisA indústria do turismo em Portugal não só resistiu à crise dos últimos anos, como se tem sofisticado, criando valor e propondo novas ofertas ao mercado global. No plano do Turismo da Saúde e do Bem Estar verifica-se uma profunda evolução. Com efeito, regista-se um crescimento notável de conceitos e propostas turísticas e hoteleiras, oferecendo serviços e equipamentos de alta qualidade e proporcionando, além do lazer, terapias e tratamentos variados. A qualidade deste tipo de serviços, cada vez mais procurados pelos turistas do mundo inteiro, pode completar com sucesso a oferta turística tradicional portuguesa, somando-lhe produtos de excelência na linha de uma vida saudável e retemperadora. Tal oferta pode revelar-se essencial não só para segmentos adultos, mas também para um público sénior, porventura já reformado que procura cuidar da sua boa forma física e psíquica. Pretendeu fazer-se um estudo de caso com o Altis Belém Hotel & Spa, em Lisboa. Situado numa zona privilegiada da procurada cidade de Lisboa, o Altis Belém Hotel & Spa oferece - para um público exigente e conhecedor - condições requintadas (serviços e equipamentos) neste domínio, razão pela qual se pretendeu conhecer as motivações e o perfil dos respectivos utilizadores.
The Tourism industry in Portugal has not only resisted to the crisis of recent years, but has also created new and sophisticated proposals, adding value and new offers to global market. At the level of Health and Wellness Tourism there is a profound evolution. Indeed, there has been a remarkable growth of tourist and hotel concepts and proposals, offering high quality services and providing equipment, leisure, various therapies and treatments. The quality of these services increasingly demanded by tourists worldwide, can complete, with great success, the traditional Portuguese tourist offer, adding excellent products for a healthy and enhanced lifestyle. Such an offer can be essential not only for adult segments, but also to a senior audience, perhaps already retired, who seeks care for their good, physical and mental shape. It was intended to make a case study of the Altis Belém Hotel & Spa in Lisbon. Located in a privileged area of Lisbon, the Altis Belém Hotel & Spa offers - for a demanding and aware customer - fine conditions (services and equipment) targeted to meet motivations and profile of their users.
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Domínguez, Osorio Luz Adriana. "Manual de procedimientos para el área de recepción del Hotel-SPA Hacienda Panoaya". Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2011. http://hdl.handle.net/20.500.11799/99801.
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El turismo, tal como lo conocemos en la actualidad, nació en el siglo XIX como una consecuencia de la revolución industrial, que permitió los desplazamientos con la intención de descanso, ocio, motivos sociales o culturales, anteriormente, los viajes se encontraban relacionados con el comercio, los movimientos migratorios, las conquistas y las guerras. Como actividad el turismo brinda oportunidades de empleo en los establecimientos que satisfacen las necesidades de los turistas, como los hoteles, restaurantes, medios de transportación y otros complementarios. Los hoteles como una empresa turística, son aquellos que brindan alojamiento, estos de acuerdo a los servicios que ofrecen pueden tener diversas clasificaciones por ejemplo de Clase Especial, Gran Turismo, cinco y hasta una estrella. A partir de lo anterior el Hotel Hacienda Panoaya es catalogado con 4 estrellas y forma parte del desarrollo turístico más importante del oriente del Estado de México.
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Jägryd, Rebecka y Amanda Sörum. "Styrning av strategisk implementering : En studie på Varbergs Stadshotell & Asia Spa". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25592.
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Syfte: Syftet med denna studie är att beskriva samt analysera styrningen av strategisk implementering på Varbergs Stadshotell & Asia Spa. Syftet är dessutom att förklara och förstå styrning utifrån begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering. Teoretisk referensram: Studiens huvudområde är styrning av strategisk implementering. För att beskriva styrning har vi brutit ner styrning till begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering. I referensramen får läsaren en förståelse för uppsatsens huvudområde utifrån redan existerande teorier. Metod: Denna studie tillämpar ett hermeneutiskt synsätt och en induktiv ansats där empiri går mot teori. Resultatet av denna studie togs fram genom en kvalitativ metod med hjälp av personliga intervjuer på Varbergs Stadshotell & Asia Spa. Empiri: Empirin sammanställdes genom fem personliga intervjuer med aktörer från Varbergs Stadshotell & Asia Spa. Intervjuer genomfördes med stöd från framtagna intervjuguider. För att säkerställa trovärdigheten har samtliga intervjuer godkänts av respektive respondent före publicering i denna studie. Slutsats: Vår uppfattning är att den strategiska implementeringen på Varbergs Stadshotell & Asia Spa styrs främst av ägarna och hotelldirektören. Vi har i slutsatsen även kommit fram till att personalen på Varbergs Stadshotell & Asia Spa involveras i beslutsprocessen, genom att få komma med åsikter och idéer. Vår uppfattning är även att de strategiska beslut som rör företagets och avdelningarnas mål samt visioner fattas av ägarna och hotelldirektören.Objective: The objective of this study is to describe and analyze the management of strategic implementation at Varbergs Stadshotell & Asia Spa. Further, the purpose is to explain and understand management based on the concepts of strategy, strategic leadership, decision-making and strategic implementation. Theoretical framework: This study focuses on the management of strategic implementation. To describe management, we have broken down the term management into the concepts of strategy, strategic leadership, decision-making and strategic implementation. The theoretical framework gives the reader an understanding of the main subject of this thesis based on existing theories. Methods: This study applies a hermeneutic perspective and an inductive approach in which the empirical evidence is analyzed against the theoretical framework. The result of this study was developed through a qualitative research method and interviews were conducted with employees from Varbergs Stadshotel & Asia Spa. Empirical evidence: The empirical data used I this study was compiled through five interviews with employees from Varbergs Stadshotell & Asia Spa. The interviews were conducted using interview guidelines developed by the authors of this study. To ensure credibility, all the interviews were approved and proof read by the respective respondent prior to publication of this study. Conclusion: In our opinion the strategic implementation of Varberg Stadshotell & Asia Spa is primarily controlled by the owners and the hotel manager. We have also reached the conclusion that the staff at Varberg Resort & Spa is involved in the decision making process, by being allowed to express their opinions and ideas. Further, our research shows that the owners and the hotel manager make the strategic decisions relating to the hotel ́s and departmental goals and visions.
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Martins, António Ernesto de Deus. "Reabilitação da Quinta da Graça para “Hotel de Charme”. Contributo para uma metodologia". Master's thesis, Faculdade de Arquitectura de Lisboa, 2010. http://hdl.handle.net/10400.5/2899.
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Tese de Mestrado em ArquitecturaA reabilitação engloba conceitos tão diversos como o passado, tradição, modernidade, genius loci e o futuro. Assenta em princípios de conservação integrada e funciona como um instrumento que contribui para o desenvolvimento sustentável da sociedade. É objectivo desta dissertação analisar a viabilidade de reabilitação da Quinta da Graça (quinta de recreio) para Hotel de Charme. Fez-se a revisão da literatura com o propósito de responder a questões associadas à reabilitação, ao modo como se reabilitam quintas de recreio e foram abordadas as questões relativas ao estado da arte em hotelaria, à sua evolução e constituição actual, passando pela classificação dos hotéis em categorias dependentes de funcionalidades e áreas mínimas. Apresentaram-se dois casos de estudo onde ocorreram reabilitações de equipamentos com função diferente da de hotel. O primeiro refere-se à conversão do convento de Santa Marinha da Costa para pousada e o segundo refere-se ao retorno para hotel de um edifício de escritórios no Bairro Alto. Fez-se o estudo da Quinta da Graça, localizando-a geograficamente e acompanhando a narrativa de existência, desde a sua origem ao estado actual. Reportaram-se as anomalias através de levantamento fotográfico e verificou-se que as situações de agressão observadas na Quinta secundarizaram o Palácio, reduzindo-o a uma ruína. Ficou patente que existe uma oportunidade de recuperar este espaço votado ao abandono, acrescentando mais valor ao lugar e à região. Apresentou-se uma solução para reabilitação do edifício, através de um programa com elementos para uma proposta ao nível do projecto-base, que aborda questões de funcionalidade, acções de repristinação, reabilitação, segurança, sustentabilidade e manutenção. Foram recriadas antigas hortas, canteiros de flores e recuperadas ou plantadas novas árvores/arbustos na Quinta. As espécies foram identificadas permitindo aos visitantes aceder à sua designação popular, científica, origem e utilidade, cumprindo a Quinta também uma função didáctica. O presente estudo apontando novo uso e novas actividades responde positivamente ao objectivo de reabilitar a Quinta da Graça para Hotel de Charme, constituindo um novo pólo de desenvolvimento local e regional.
Rehabilitation encloses diverse concepts such as the past, tradition, modernity, genius loci and the future. It is based on integrated principles of conservation and serves as a means to contributing for a sustainable development of society. The aim of this dissertation is to analyze the feasibility of Quinta da Graça (a recreation farm) being the aim of an intervention to convert it into a Charm Hotel. A review of the literature was made in order to answer questions related to rehabilitation, the way to rehabilitate recreation farms and were addressed issues concerning the state of the art of hotel, its evolution and current constitution, through the classification of hotels in categories based on functionality and minimum areas. Two case studies were presented, where upgrades of equipment with different functions from the one of a hotel were made. The first one refers to the conversion of the Convento de Santa Marinha da Costa into a Lodging of Excellence and an office building turned into a hotel in Bairro Alto. The study of Quinta da Graça was made, locating it geographically and with the narrative of existence from its origins to the present state. The anomalies were reported through a photo record and observed situations of negligence, which reduced the Palace to a ruin. It became obvious that there was an opportunity to recover this space doomed to abandonment, in order to add more value to the place and the region. A solution to rehabilitate the building was presented through a program with elements of a proposal project-base, addressing issues of functionality, reinstating actions, rehabilitation, security, sustainability and maintenance. The ancient vegetable-gardens were recreated, through the insertion of stone-cutters, the recovery of early flowers and the gardening of brand new trees and/or bushes in Quinta da Graça. The species are identified for visitors to acknowledge their popular, scientific, ancestor and utility designation; in this way Quinta da Graça also fulfils a didactic purpose. The present study responds positively to the rehabilitation aim of the Quinta da Graça into a Charm Hotel, transforming it into a brand new focal point of local and regional development.
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Abreu, Joni Gonçalo Moreira Guedes de. "Sistema de certificação Eco Hotel TUV Rheinland no VILA VITA Parc, Resort &Spa". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23324.
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Mestrado em Engenharia do ambienteEste relatório demonstra o trabalho decorrido numa unidade hoteleira de categoria de luxo, no âmbito da sua certificação Eco-Hotel, da TUV. O trabalho teve como objetivo acompanhar e colaborar nas atividades corrente do sistema de gestão ambiental do VILA VITA Parc, incluindo a preparação da auditoria de acompanhamento realizada pela empresa de certificação TUV. A análise de dados ambientais e a experiência prática mostram que os aspetos ambientais mais significativos são os consumos de água e a produção de resíduos, devido à tipologia de resort da unidade e aos inúmeros serviços associados, incluindo vários restaurantes. O Hotel tem vindo a implementar um conjunto de medidas de melhoria do desempenho ambiental. No âmbito do estágio curricular foram propostas como medidas de melhoria do SGA e do desempenho ambiental a renovação das instruções ambientais, novos métodos de recolha e armazenamento de dados de análise de água, relatórios de sustentabilidade para divulgação junto dos stakeholders, entre outros. Os resultados da auditoria de acompanhamento realizada por entidade externa de acordo com o referencial Eco-Hotel mostram que a unidade hoteleira aumentou o seu esforço no decorrer da implementação da mesma, com resultados positivos para o mesmo, deixando ainda margem de melhoria futura de acordo com os padrões da mesma.
This report demonstrates the work that has taken place in a luxury hotel unit under its TUV Eco-Hotel certification. The objective of the work was to monitor and collaborate in the current activities of the VILA VITA Parc environmental management system, including the preparation of the follow-up audit performed by the TUV certification company. Environmental data analysis and practical experience show that the most significant environmental aspects are water consumption and waste production, due to the resort's typology and the numerous associated services, including several restaurants. The Hotel has been implementing a set of measures to improve environmental performance. Within the scope of the curricular stage, the renewal of environmental instructions, new methods of collecting and storing water analysis data, sustainability reports for disclosure to stakeholders, among others, were proposed as measures to improve the EMS and environmental performance. The results of the follow-up audit carried out by an external entity according to the ECO-Hotel benchmark show that the hotel unit increased its efforts during its implementation, with positive results for the same, leaving room for future improvement according to the same standards.
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KUCIK, LISA M. "RESTORING LIFE: THE ADAPTIVE REUSE OF A SANATORIUM". University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1083341760.
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Ramos, Diana Ginja. "A luz, cor e matéria como elementos integrantes e geradores do projecto de reconversão. Unidade de turismo de saúde no antigo convento de São Paulo - Fábrica em Vila Viçosa". Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2013. http://hdl.handle.net/10400.5/6705.
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Calixto, Alarcón Ruddy Richard y Roche Roldan José Eduardo La. "Collpa Thermal Spa & Lodge Hotel Boutique Orientado al Turismo de Bienestar en el Valle del Alto Chancay". Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/337059.
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CollpaThermal Spa & Lodge es un planteamiento de negocio que surge en respuesta a la oportunidad que representa el crecimiento turístico del país, la ampliación de la clase media en Perú y la necesidad de crear nuevos productos turísticos para expandir el mercado y sean polo de desarrollo de las comunidades. El objetivo de este artículo es proveer de información a quienes deseen realizar un emprendimiento turístico de calidad y sostenible en el tiempo, es decir, que tome plenamente en cuenta las repercusiones actuales y futuras, económicas, sociales y medioambientales para satisfacer las necesidades de los visitantes, de la industria, del entorno y de las comunidades anfitrionas (Organización Mundial del Turismo, 2013a).
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Calixto, Alarcón Ruddy Richard y Roche Roldán José Eduardo La. "Collpa Thermal Spa & Lodge: Hotel boutique orientado al turismo de bienestar en el Valle del Alto Chancay". Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/316643.
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Collpa Thermal Spa & Lodge es una empresa creada bajo el concepto de hotel boutique con el fin de aprovechar las aguas termales ubicadas en la comunidad campesina de Santa Catalina, Distrito de Santa Cruz de Andamarca, Provincia de Huaral, a 4 horas por carretera desde Lima. Los servicios que brindará el establecimiento serán los de un balneario, conjugando el spa termal con el alojamiento, reforzado además con una propuesta gastronómica acorde al tema saludable y de bienestar. Seremos los primeros en ingresar al mercado con esta oferta dentro de la Región Lima. Nuestra misión será lograr experiencias de bienestar físicas y espirituales para el cliente, para que las reconozca como únicas y se lleve una percepción duradera de calidad. Nuestro mercado será el de los turistas limeños que gustan visitar las provincias de Lima con motivo de relax. De acuerdo a datos recopilados de MINCETUR (2012) y la consultora Rekrea (2013) se calcula que son 506,493 visitantes los que cumplen estas características, que frente a la planta hotelera categorizada que tienen a disposición pudimos identificar una demanda no cubierta de 41,871 plazas, de las cuales nos hemos planteado por objetivo cubrir 10,363 de ellas (24.74%). El perfil de nuestro público objetivo es de hombres y mujeres, entre 25 a 44 años, pertenecientes al nivel socioeconómico B, que viven preferentemente en las zonas de Lima Norte y Centro. Su estilo de vida principalmente debe ser moderno para que aprecie la sofisticación y valor de nuestro producto. Precisamente, por dichas características nuestros esfuerzos de marketing y ventas se enfocaran en el uso del internet como medio para acercarnos. El uso de nuestra propia página web, redes sociales, webs de ofertas como Groupon y aplicaciones para telefonía móvil serán las herramientas necesarias en este aspecto. Respecto a nuestra competencia directa, actualmente la capacidad instalada que poseen les permite atender al 55% del mercado, y de todos ellos, de los 5 establecimientos identificados, aquel que tiene una propuesta muy similar a la nuestra es Refugio Viñak, ante la cual nos diferenciaremos a través del producto termal que ellos no poseen. Ellos se centran en la naturaleza, nosotros en el termalismo. Sobre nuestras operaciones estas se llevarán a cabo en la localidad de Santa Catalina en donde se ubicará el hotel sobre un área de 10,000 m² a 2.5 horas de la ciudad de Huaral donde se hallarán nuestros principales proveedores, accesoriamente buscaremos alentar el desarrollo de aquellos que se ubiquen en los pueblos aledaños. La oficina comercial y administrativa se ubicará en el distrito de Independencia, en las cercanías del Centro Comercial Megaplaza, lugar accesible al público objetivo. Finalmente presentamos las cifras que resumen el desempeño de este proyecto y su viabilidad de acuerdo a la evaluación realizada.Tesis
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Korpar, Malmström Sofia. "En god natts sömn och återvunnen energi : Modellering av avloppsvärmeväxling på ett stockholmshotell och spa". Thesis, KTH, Installations- och energisystem, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-173904.
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As buildings have become more energy efficient, the energy demand for preparation of domestic hot water stands out as an increasing part of the operational cost and carbon footprint of a building. Most of the heat in the water is used for a short time and then discharged to the main sewer line. Clarion Hotel Stockholm is an example of such a building, with many showers, bathtubs and a spa. The hotel business is growing around the world and its customers demand comfortable stays. A parallel trend is a more environmentally aware tourism and business travel. Hotels show a great potential for energy savings, while still offering comfortable accommodation. In this master's thesis a case study evaluates the possibilities for heat recovery from the wastewater of Clarion Hotel Stockholm. Three types of heat exchangers were modelled in the system dynamic modelling environment STELLA: a horizontal, a vertical and a shower heat exchanger. Recovered heat was used for pre-heating of the incoming water for domestic hot water preparation. The flows of heat through the hotel's tap water and wastewater systems were schematically modelled using system dynamic modelling, which provides a foundation for the development of mathematical models and further research into the area. The first results point to possible reductions of the heating demand for domestic hot water preparation at Clarion Hotel Stockholm.
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Gorejová, Andrea. "Konverze uvolněných historických objektů zámku, Žďár nad Sázavou". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2016. http://www.nusl.cz/ntk/nusl-240826.
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The area was from its inception a hub of not only the surrounding area but the entire region. Founding order of monks founded it in the mid-13th century, amid wild Žďárské Hills. The monastery is a significant push for the development of agriculture, education, and also brought the new technology. Its peak in the area enjoyed under the guidance of an enlightened abbot Vaclav Vejmluva, who advocated the architecturally unique. He invited architect Jan Blazej Santini Aichel to design complex remodeling and designing the pilgrimage church of St. John of Nepomuk on Green Mountain. It is this unique today is inscribed on the UNESCO World Heritage List for its unique style of Baroque Gothic. The monastery was closed by decree of Emperor Joseph II. in 1784. Shortly after he was bought by the nobility. Despite these events complex kept its position as a cultural and educational center continues to serve lidem.1930 lock acquires ownership of the Kinsky family, but in 1948 there is a nationalization of assets transferred under the management and ownership of the state. This period brought a large decline of the entire complex, which after centuries of its unique position came. Today's attempt to correct these errors started after returning the property to its original owners, the Kinsky family. Current owner Konstantin Kinský trying to build on the tradition and education. Very convenient position at the junction large cities of Prague and Brno, architectural and historic qualities combined with the beauty and diversity of the surrounding nature helps lock to become a major tourist center. The aim is to underline this position a lucrative background and offering his own castle, while keeping genius loci and underline its importance. Given the set goal and the architecture of the campus, I divided the complex into three zones, which are variable deeper into the area treat. The first zone is public, it consists of museums, galleries and meeting facilities, it is the noisiest and accessible first. Serve as regular visitors and tourists who are staying in the area. This zone is a kind of buffer, protecting the gradual calming. The second zone is a semi-public, already serves local school pupils and visitors to the spa and hotel guests. This zone also serves as an access and smoothing filter. The last zone is semi-private. Almost in its entirety it occupies park hotel, which dates back to the shore of the pond and is adjacent to the private gardens of Princess Tamara Kinski. This environment is free from all the noise and undesirable elements associated with heavy traffic roads and features associated with the first zones. They serve as a refuge. All zones are connected barrier-covered footbridge, which starts at and ends up on the edge of the complex ecology museum. This bridge will merge as a kind of mediator and connections between functions and increases the comfort offered. The bridge is fully enclosed and provides a safe journey and a refuge from the often raw local weather. The entire complex is designed as a universally embracing space. The area serves primarily for the pleasure of the mind and soul and allow himself to penetrate wildness and diversity Zdarske nature. Scale remains a very human and avoids congestion visitor. They serve as a refuge in the wildness of the landscape and the environment as a place of education, culture and history.
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Hykšová, Vendula. "Marketingová strategie hotelu". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85931.
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The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical yearbooks and internal information of analyzed hotel. The thesis is extended by consumer satisfaction survey and also web analytics tools as MajesticSEO and DoubleClick Ad Planner.
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Šešulková, Miroslava. "Termální lázně Yverdon, pět smyslů v architektuře". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216156.
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The design of my proposal was deeply influenced by the typical character of spa pavillions in urban recreational parks. Neveertheless i combine such a character with contemporary more conceptual way of architecture. With maybe bigger scale, but having reasons for that. Into the center of park i place a house of baths, where all the activities typical for paths take action - massages, rehabilitation, swimming and wellness. Other parts of the project such as two new proposed buildings for a hotel have the same character of a pavillion in a park. Their interdependant relationships creates new story in a city.
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Veselá, Zuzana. "Analýza spotřebního chování klientů lázeňského hotelu". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16904.
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The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.
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Smolíková, Zuzana. "Novostavba hotelu". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-410094.
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The subject of the Diploma thesis was to design and prepare a documentation for the construction of a spa hotel. The building is situated in the village of Lipno nad Vltavou. This area is famous for a ski resort and the Lipno Dam which can be seen from the hotel. The hotel consists of three operating parts - spa, restaurant, accommodation and recreation area. The whole complex is designed as two rectangular plans. The spa part is a one-storey building with a flat green roof. The hotel with restaurant is a three-storey building with a pitched roof and metal roofing. The main entrance is oriented to the north. In front of the building there is a parking space for hotel guests. The spa structural system is a mix of a reinforced concrete frame with beam and a wall system made of clay blocks Porotherm. The hotel and restaurant is a wall structural system made of clay blocks Porotherm. The floor structure is designed as reinforced concrete slabs. The whole building is insulated to meet all the requirements of energy consumption of buildings.
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Kupcová, Tereza. "Termální lázně Yverdon, pět smyslů v architektuře". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216167.
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Spa is located on the outskirts of the Swiss city of Yverdon. Area is surrounded by disparate buildings especially residential character. There are historical buildings on the land and buildings of the spa and hotel. The current spa and the outbuilding of hotel don´t meet requirements, that´s why the buildings will be replaced by a new complex. Neighbourhood doesn´t have any relationship with the spa, that´s why the whole land is surrounded by a wall. Water surface with three “floating” pavilions is inserted into this closed spa park. There are the public spa, the therapeutic spa and the part of the hotel on the water surface. Each of them works largely independently; they are connected by the water surface. The complex is separated by a part of shallow water from the park. It´s solitaire in the park, but it has close connection with it. The spa complex is located near the forest on the south part of the land, because the whole system is quite open.
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Nováková, Michaela. "Termální lázně Yverdon, pět smyslů v architektuře". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216123.
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The theme of two year masters programme was five senses in architecture. The final project is thermal baths in swiss town Yverdon Les Bains, where are currenctly situated baths which do not meet the spa requirements in terms of capacity, operation or eastetics. The aim of the project is not only to design the new spa building, but also to solve miserable situation of the site, to develop the topic of spa in a park, the relationship to the historical buildings of rotunda, hotel and villa Entremont and to solve the spacial organization of the bath house itself, which is both for relaxation and healing. Part of the project is also to expand the accomodation capacity into the new hotel building.
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Štukheil, Petr. "Termální lázně Yverdon, pět smyslů v architektuře". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216152.
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Concept In the measure of town Yverdon Les Bains the baths park is understood like one of the important spot which influences its surroundings. The surroundings give the impression of neutrality because of the differentness of its composition. So the baths park and three historical buildings in it create the most valuable element. It is independent world where people could relax and feel their senses. Free shape in the “free landscape”. It is seemingly haphazard like its surroundings. Although the building has its own inner composition which I call “Small world under large rooftop”. I would like to create atmosphere where would be unique inner space, light and intimate darkness, warm and cold, atmosphere full of nice smell. Each material has its own sound, temperature and surface. The basic element of the baths is water. It is going through the building, connecting all the parts of the baths and creates special atmosphere. People have to know they entered in to the baths world.
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Langová, Monika. "Městské lázně". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2010. http://www.nusl.cz/ntk/nusl-215720.
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Designed construction of a spa with the wellness center programs (relaxation type), for 200-250 people (at one moment) at Brno city, near Voronez Hotel and Exhibition Centre. The five-floor spa building is designed as a puzzle in the shape originating from a dice. Cycles of water in its various forms and states of matter or properties fade into one another here. Each floor is designed to have its own theme (water world, the Asian world, aroma floor, salt floor, sunny and airy bath) and offers various types of premises and procedures: swimming, relaxing in the water, baths, showers, steam rooms, saunas, infrared saunas, wraps and massages etc. The spa program is accompanied by various types of refreshments: cafe, bar, tearoom, fruit bar. Rooftop pool and bar offers a unique view on the city. The spa and hotel Voronež parking is carried out within the ground floor.
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Lam, Cheuk-Lun Chad y 林卓倫. "Hotel as art forum: a hotel complex in Tsim Sha Tsui". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31986559.
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Lam, Cheuk-Lun Chad. "Hotel as art forum : a hotel complex in Tsim Sha Tsui /". Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25954040.
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Tichatschek, Rhoda Raquel. "Equity research - NH Hotel Group S.A". Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/15443.
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Mestrado em FinançasO seguinte relatório foi redigido de acordo com as recomendações do Instituto CFA. Neste projeto, foi realizada uma avaliação detalhada do NH Hotel Group S.A. Os materiais neste relatório apenas refletem a informação pública sobre a empresa emitida até 30 de setembro de 2017. NH Hotel Group é um operador hoteleiro internacional e uma das principais empresas hoteleiras urbanas em todo o mundo em termos de número de quartos. A análise cuidadosa da gestão, financeira, riscos e concorrentes da empresa, juntamente com a análise de previsão baseada em premissas razoáveis, facilitou uma avaliação adequada do preço-alvo da empresa. Tendo atingido um preço-alvo de € 5.69/sh no final de 2017, com uma vantagem potencial de 0,35% do atual preço das ações de € 5.67/sh em 29 de Setembro de 2017, nossa recomendação para NH Hotel S.A. é segurar. Nossa recomendação de segurar é suportada pelos métodos de avaliação complementares e teste de estresse.
The following report was written in accordance with the recommendations of the CFA Institute. In this project, a detailed evaluation of NH Hotel Group S.A. was performed. Materials on this report only the public information about the company issued until the 30th of September of 2017. NH Hotel Group is an international hotel operator and one of the leading urban hotel companies worldwide in terms of number of rooms. The careful analysis of the company's management, financials, risks and competitors together with the forecast analysis based on reasonable assumptions, facilitated a suitable valuation on the company's target price. The target price was obtained using two different methods, an absolute valuation method, where the Discounted Cash Flow (DCF) was used and a relative valuation method, where the method of Comparable Multiples was used. Having reached a price target of € 5.69/sh at 2017YE, with an upside potential of 0,35% from the current stock price of € 5.67/sh on the 29th September 2017 our recommendation for NH Hotel S.A. is to hold. The hold recommendation is supported by complementary valuation methods and stress test.
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Söderström, Robert y Emma Car. "Att återuppstå i rådande upplevelseekonomi : En studie av Grand Hotel i Gävle". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18194.
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Syfte: Denna studie syftar till att öka förståelsen för hur ett nytt företag kan påbörja sin marknadsföring i sociala medier samt bidra till innovationsspridning. Sociala medier är något som på senare tid har växt kraftigt och potentialen för företags marknadsföring är stora. Metod: Vår studie utgår från en abduktiv kvalitativ metod. Empiriska data har samlats in genom ostrukturerade intervjuer som sedan har analyserats. Resultat och slutsats: Hotellindustrin i Gävle upplever idag en hård konkurrens. Flera hotell konkurrerar om samma antal kunder som tidigare. Detta ställer stora krav på att hotellen skapar en unik upplevelse som får kunder att återkomma. Genom att Elite Grand Hotel är nystartat i Gävle är det svårt i dagsläget att se ett konkret resultat av deras ansträngningar att differentiera sig. Förslag till fortsatt forskning: Då Elite Grand Hotel är nystartat finns det stora möjligheter till fortsatt forskning. Vi anser att en undersökning av genomslagskraften i olika sociala medier beroende på segment kan vara värt att vidare studera. Detta för att se hur en optimering marknadsföringen för den valda målgruppen skulle kunna gå till. Vidare anser vi att en studie av företags relationsbyggande genom sin marknadsföring är intressant. Detta eftersom vår studie visar att relationer har stor betydelse inom upplevelsindustrin, samt att relationer har en stor inverkan på hur vi som individer reagerar på positiv och negativ information gällande företag vi är lojala mot. Studiens bidrag: Ge företag en möjlighet att upptäcka nya kanaler att marknadsföra sig i samt motivera företag som känner en osäkerhet mot sociala medier samt en innovationsspridning om koncepten.Aim: This paper aims to increase the understanding of how a new company can initiate their marketing in social media and to spread the innovation. Social media is something that lately has grown rapidly and the potential for marketing is great. Method: The paper uses an abductive qualitative method. Empirical data were collected through unstructured interviews, which were then analyzed. The theory is divided according to the marketing mix with the seven p´s and classical marketing theories. Result and Conclusions: The hotel-industry in Gävle is currently experiencing though competition. Several hotels are competing for the same customers. This demands that the hotels create a unique experience that makes the customer return. Because Elite Grand Hotel just recently opened in Gävle makes it difficult to see a concrete result of their efforts in differentiating themself. Suggestions for future research: Because Elite Grand Hotel is newly established, there are great opportunities for further research. We believe that an examination of the impact of various social media depending on the segment may be worth further study. This is to see how an optimization for the selected target group could work. Furthermore, we believe that a study of corporate relationship building through its marketing is interesting. This is because our study shows that relationships are important in experience economy, and that relationships have a big impact on how we as individuals react to positive and negative information regarding the company we are loyal to. Contribution of the thesis: Give businesses an opportunity to discover new marketing channels and motivate business that feel uncertain about social media and spreading the innovation around the concepts.
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Adamcová, Lenka. "Římské lázně a saunový svět". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-394030.
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This Master's thesis takes a look at the construction of the new Roman baths and sauna world with adjacent premises, all connected to the premises in the section TG02, such as the water park, restaurant, administration and rehabilitation. The plot of land intended for the implementation is situated in an undeveloped area in the urban district of Zidenice on the outskirts of the city of Brno. The entire complex of buildings forms a wave landscape with a cube as the centrepiece symbolizing water in a quarry and the reaction to the neighbouring Růženin quarry. The buildings also react to significant visual axes, one of which is the view from the Hady quarry, another of the Hady access roads. Emphasis is also placed on the views from the Roman baths, simultaneously preserving the privacy of visitors. Entrance to the two-storey Roman baths and sauna world is possible from the communal changing rooms in the water park, but also separately. The Sauna world located on the first floor is lit by an atrium that connects it with the Roman baths on the second floor. There are eight dry saunas from different corners of the world, various cold-zones, three massage rooms and three relaxation rooms. A relaxing swimming pool and a fountain in the seating area of the saunabar are significant elements of the central space. Located inside the Roman baths are nine heating rooms all of different temperatures and moisture levels, a large cooling room, and a small swimming pool with an adjacent jacuzzi in the central area, both with beautiful views. From this section, you can walk out onto the adjacent terrain, where there is a large outdoor swimming pool and sauna. There is a polarium, a private spa, a small spa shop, massages and special baths each with their own entrance. On the third floor there is accommodation, a conference room and a fitness centre.
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Richtárik, Radovan. "Relaxačně sportovní objekt s ubytováním". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-391966.
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The Subject of this diploma thesis is design documentation of Relax sports facility with accommodation in Suchdol and Odrou. Mixed-use building is three-storeyed with partial basement. Roofing is flat single-skinned roof over the entire building. From the material point of view, the basement is made from lost formwork, all aboveground floors are bricked from ceramic blocks. The facade is designed as ventilated. Ceilings will be made from cast-in-place reinforced slabs and the sports ground will be covered with glued lamellar beams. The basement part of the building is relaxing - there are various types of saunas, cooler, whirlpool and massage room. On the first floor there is a restaurant with backgrounds and kitchen, a café, and sports activities in the form of badminton, squash and gym. Two more floors are used mainly to accommodate guests in the hotel. All operations are functionally connected by the reception hall.
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Peña, Silva Rodolfo Francisco. "Plan de negocios para un hotel estilo boutique en Granada, Nicaragua: Razón social : Hotel Alcázar S.A". Tesis, Universidad de Chile, 2012. http://www.repositorio.uchile.cl/handle/2250/112424.
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Magíster en Gestión y Dirección de EmpresasEl presente plan de negocio para un hotel boutique en la ciudad de Granada, Nicaragua fue realizado con el objetivo de poder determinar la viabilidad de realizar este proyecto, para esto se dividió el estudio en algunas áreas relevantes para la ejecución de este. Primeramente realizamos un estudio del entorno (análisis ambiental e industrial), en el que se establecieron una serie de características y ventajas turística para la realización de nuestro proyecto. Identificamos tanto las oportunidades y amenazas del macro entorno, como las fortalezas y debilidades de nuestro proyecto como respuesta a los factores de su ambiente interno. A continuación se realizo un análisis estratégico minucioso de nuestra propuesta de valor para los clientes, identificando una estrategia competitiva y nuestros factores críticos de éxito. Dentro de este análisis logramos denunciar nuestra misión y visión y se plantearon objetivos concretos. Posteriormente se realizó una investigación de mercado para poder establecer las necesidades y expectativas de nuestros clientes potenciales y adicionalmente determinar nuestro mercado objetivo. Una vez identificado nuestro mercado objetivo se procedió a realizar un plan de marketing ó comunicación, que nos brinda información valiosa sobre los atributos de nuestro servicio, el posicionamiento deseado de nuestra marca, los canales de distribución, y el plan de promoción que se ejecutará para el cumplimiento de metas. Se realizó también un plan operativo que nos explica la ubicación e importancia de nuestro hotel en una cadena de suministro de servicios turísticos, en donde el flujo de información es vital para la consecución de clientes metas. Se elaboraron una serie de flujogramas de los diferentes servicios en donde se establecen funciones a seguir por parte de la empresa, accionistas y personal para un bien común y cumplimiento de nuestra estrategia competitiva. Por último, se presenta un plan de implementación de las actividades a seguir desde la constitución legal de la sociedad hasta el comienzo de la operación. Posteriormente se estableció la estructura organizacional de nuestra empresa para la puesta en marcha. Finalmente se presenta un plan financiero, en donde se muestra el plan de inversión necesario para la realización del proyecto y así mismo los flujos de efectivo que se producen para los próximos 10 años. Se presentan dos escenarios probables con sus respectivos estudios económicos y los índices de rentabilidad que dicho flujos generarán, así como el VAN, TIR y período de recuperación.
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Okřina, Matouš. "Římské lázně a saunový svět". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-393998.
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Architectural study offers solution of space of the Roman baths and sauna world in object next to the previously designed building of Aquacenter in Brno - Hády. Location of aquacenter is based on architectural search study Aquacenter - "The Water Temple" Brno (on development areas which are set by ÚPmB). Wellness facilities are today an important part of the water parks. The designed spaces of Roman baths and sauna world offers visitors the use of modifications of Roman baths and Finnish saunas, as well as other supporting treatments such as various massages, herbal baths, massage whirlpools, etc. It is not just a place to relax or to the curative stay, but there is also included a social function as a private spas (for business meetings), caldarium, possibly tepidarium, a rest rooms and relaxation bar. The form of a building, which is based on the form of the previously designed building of aquacentre, is a block with inclined SE, SW and NE wall (inclination of walls is 20 degrees from the vertical). In the center part of a layout is rest room and bar, along which sides are atriums. Around them are then arranged an individual operating units into single wings. The overall layout is also trying to build on the traditional content and linking space of Roman baths, abide the Finnish concept of the sauna and join both together in related wings. While the traffic of balneotherapy is as a "dirty" separated by hall, the wing with massages and less traditional saunas and spas (such as Sweden, Japan, etc.) together with the water baths wing are separated from the central area by corridor. Accommodation is dedicated the space of the second floor, which does not occupy the whole floor space as a first floor and is arranged in a T-shape. The basement which is partly sunk into the ground is located covered parking and service facilities.
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Lugo, Mayra. "Exploring the Spa market in Vancouver, British Columbia /". Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/3629.
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Research Project (M.B.A.) - Simon Fraser University, 2005.Research Project (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Jennifer C. Chang. Includes bibliographical references (p. 39-41).
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Patrocínio, Pedro Tiago Rodrigues. "Estudo de caso no Água Hotels Vale da Lapa Resort & SPA (Análise de Recompensas)". Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7524.
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Mestrado em Gestão de Recursos HumanosO tema deste Trabalho Final de Mestrado tem como objectivo central o estudo da retenção dos profissionais do Água Hotels Vale da Lapa Resort&SPA com o sistema de recompensas de que beneficiam. A lógica subjacente ao seu desenvolvimento privilegia, primeiro, uma abordagem sobre os conceitos de recompensa, sistema de recompensas e de retenção, e consequentemente, as estratégias de retenção de talentos tendo em vista a redução da taxa de rotação de pessoal. Foi aplicado um inquérito por questionário aos 33 profissionais da unidade Água Hotels Vale da Lapa Resort&SPA localizada na região do Algarve. A análise dos resultados permite concluir que: 1) é menor a satisfação com o sistema de recompensas entre os colaboradores do sexo feminino; 2) a valorização atribuída às recompensas é maior nos profissionais acima dos 30 anos; 3) os profissionais do Água Hotels Vale da Lapa&SPA valorizam o sistema de recompensas como factor de diferenciação entre empresas; 4) a satisfação com o sistema de recompensas beneficia a retenção dos profissionais na empresa. Na parte final deste Trabalho de projecto são discutidas as principais implicações teóricas e práticas destes resultados, algumas limitações bem como sugestões para futura pesquisa.
The subject of this Final Master Work has as its central objective the study of retention of professionals Água Hotels Vale da Lapa Resort & SPA with the system of rewards that benefit. The logic underlying its development focuses, first, an approach to the concepts of reward, reward system and retention, and consequently the talent retention strategies aimed at reducing the rate of staff turnover. The underlying point of its development privileges, first, an approach to the concepts of rewards, rewards system and retention, and consequently the retention strategies aimed at reducing the turnover rate. It was applied an inquire to the 33 workers of Água Hotels Vale da Lapa Resort&SPA located in Algarve. The analyses of the results conclude that: 1) there is less satisfaction with the reward system among female employees; 2) the value attributed to rewards is greater among professionals over age 30; 3) professionals of Água Hotels Vale da Lapa & SPA value the rewards system as a differentiating factor between companies; 4) satisfaction with the system of rewards benefit the retention of professionals in the company. The final part of this Project work discusses the main theoretical and practical implications of these results, some limitations and suggestions for future research.
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Chu, Kwok-yung y 朱國勇. "An urban hostel: traveler's forum". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B25956024.
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Máslová, Jana. "Římské lázně a saunový svět". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2014. http://www.nusl.cz/ntk/nusl-227100.
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The building of Roman Baths and sauna world forms, along with a formerly-designed waterpark, a stand-alone recreational and sports compound in the vicinity of “Růžena's” quarry and the former “Hády” quarry in Brno. The mass of the object is nearly cubic, and in the cross direction it is complemented with an external atrium, with swimming pools situated next to the central glass-fronted part of the object. This bright space functions as a place of relaxation and offers a view of the city of Brno. The view and solar energy have been used in the south-western part as well, where a two-floor glass front has been designed. On the facades of the object there are narrow vertical windows which create an effect of dripping water. The primary architectonic plan has been to create an object offering relaxation, originated in the principles and traditions of Ancient Roman bathing, complemented with a sauna world and further related relaxation establishments.
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Olofsson, Arvid y Elias Westring. ""Vi ska fucking regera" - En multimodal kritisk diskursanalys av Paradise Hotel säsongerna 2010 & 2018". Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-158253.
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The purpose of this essay is to examine if we can identify any differences how the reality show Paradise hotel highlights gender in the seasons 2010 and 2018. This is achieved through the participant’s interactions and the producer’s role in this representation. To make our arguments valid in the results and analysis, we will support our claims to theories related to gender, sexuality and communication. In the theory and previous research section we describe how these theories work and how these elements play an essential role for our study. The material for this study is a strategic selection of two episodes from the season 2018 and four episodes from the season 2018. The method of this research is a qualitative study. In this section we describe its advantages and disadvantages related to our study and why it has been chosen. In the analysis and result section we categorize characteristic scenes to illustrate what we have seen and how we interpret these themes linked to essential theories and former research. Further on, we illustrate the differences between the seasons and highlights the most significant results in the discussion section. The result of this study expose that Paradise Hotel have significant differences of how the female participants are represented in the introductions of the seasons 2010 and 2018. We can identify a typical representation of a female in 2010 and a more powerful and confident woman in 2018. Further on, the production in the latest season are consciously giving the power of the game in the female’s hands. The men in this season are represented as stereotypes (romantics, badboys and sports-beasts). The male competitors, in both seasons, have a tendency to be represented as sexual and powerful in the introduction. On the other hand, we cannot perceive that the men in the 2010 season appear this way later on in the program. The woman in the same season, didn’t particularly need to appear in line with their introduction either. The latest season depicted a more vulgar approach to sex. Furthermore, we couldn’t see a difference how the sexes talked about sex. The sexuality in this season could also be recognized as more floating and norm-breaking. Keywords: Paradise Hotel, femininity, masculinity, gender, stereotypes, power, media category and framing
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Nettelbladt, Gustaf. "Hotell- Stockholms skärgård". Thesis, KTH, Arkitektur, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146121.
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The hotel is located on Skatholmen in the archipelago of Stockholm, Värmdö county. The hotel building has an open structure characterized by hospitality and the nature outside. The rooms have stunning views of the island landscape and lush forest. With biodiversity and valuable nature in mind, the building has been designed with a structure that should not be too intrusive in the surrounding landscape. The building is meant to blend into the dark silhouette of the island and to give a light footprint on the topography of the landscape. The use of well-chosen materials and similar design, both in plan and facade, creates a consistent building despite the building's somewhat playful expression. The hotel rooms are arranged linearly along three shafts, which aim to maximize the exposure of sunlight throughout the day, as well as to create large open spaces. The design makes it possible for the hotel guests to choose what type of sunlight they prefer. The large glass area also functions as large mirrors and will make the building reflect the surrounding environment, which gives a less prominent appearance in the surrounding.Hotellet ligger på Skatholmen i Stockholms mellanskärgård, Värmdö kommun. Hotell-byggnaden har en öppen struktur präglad av gästfrihet och naturen utanför. Hotellrummen har slående utsikt över ölandskapet och lummiga skogar. Med tanke på den biologiska mångfalden och värdefull natur har byggnaden utformats med en struktur som inte ska vara för påträngande på omgivande landskap. Byggnaden är tänkt att smälta in i den mörka siluetten av ön och ge ett lätt fotavtryck på topografin i landskapet. Den slutliga strukturen, främst mot vattnet, för tanken till en båt med en kommandobrygga. Trots byggnadens något lekfulla utformning skapas en helhet med hjälp av materialval och liknande formspråk, både i plan och fasad. Hotellrummen är ordnade och placerade linjärt längs med tre axlar, som syftar till att maximera exponeringen av solljus under hela dagen, samt att skapa stora öppna ytor. Utformningen gör att hotellgästen kan välja vilken typ av solljus hen föredrar. Stora glaspartier ramar in skärgården utanför. De stora glaspartierna fungerar även som stora speglar och gör att byggnaden reflekterar den omgivande miljön, vilket resulterar i att byggnaden, till synes, ger ett mindre markant avtryck på platsen.
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Vojtěšek, Jiří. "MORAVSKÉ VINAŘSKÉ CENTRUM BRNO". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-354946.
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The city of Brno has always been a center of Moravian wine. The new draft of wine center responds to this reality and represents the grandeur of wineries in its full glory. Respect for nature, love for traditions and love for order/system are the main aspects of the design. The proposal is essentially open to the public, however, the necessary modesty is preserved. Conversely taciturnity of production part of buliding holds the secrets of the deep traditions of Viticulture and Enology. Designed buildings are used for production, wine storage, administration associated with the production, tasting and selling wine, conferences, accommodation and, finally, wellness and other activities. The size of the building is the result of an optimal design that does not interfere with nearby historical buildings. The emphasis is on minimizing costs both during construction and during operation. Flor plan shape resembling the letter L is oriented towards the west courtyard. This raises a unique viticultural area court with a wide staircase. The amphitheater can be used for seasonal exhibitions, pilgrimages or feast of local entertainment. The yard is connected with the street Hlinky, which paraphrases the historic entrance portals into winecellars. The northern part of the building bites into the ground and connects the original winecellars with new facilities. Small narrow windows reflects the desired taciturnity, just as it was with winecellars in South Moravia for centuries.
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Kasalová, Nicol. "MORAVSKÉ VINAŘSKÉ CENTRUM BRNO". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-354971.
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The study design includes the new building of the Moravian wine and cultural center on the Hlinky street in Brno. There are spaces designed for wineries (producing, maturing and storing wine), administration, congress center (with business lounges), spa, restaurant and gastro-studio, shops, exhibition, hotel and parking. The building is trapezoidal shape and replace the existing object in a vacant lot, only some historical cellars will be retained. The supporting structure consists of reinforced concrete skeleton system and reinforced concrete reinforcing inner core around the staircase leading to all floors, the building is covered by a flat green roof. On the facade dominates the element that its shape resembles the vine shoots, which holds the glass facade. The construction is divided into two expansion units - the main part of the building and garage, which is set into the ground sloping towards the south. The building has six floors and one underground floor. The first four floors are connected by open gallery at the southern facade.
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Blombäck, Jacob. "Fenway corner - bakom muren". Thesis, KTH, Arkitektur, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-97458.
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Avancerad program- och funktionsstudie i form av multi-use-byggnad uppbyggd kring ett badhus i urban miljö i stadsdelen Fenway i Boston. Byggnadens huvudteman är "den klättrande parken" och "bakom muren". Det förstnämna genom att det befintliga parkrummet invid byggnaden tematiskt ges en förlängning in i byggnaden och trappar sig uppåt i badets olika nivåer för att mynna i en södervänd takträdgård och soldäck högst upp. Temat kring muren uttrycks genom en massiv långsträckt byggnad mot gatan som skärmar av det södervända badet från den trafikerade gatan. Mot parkens lummiga träd vänder sig ett tredje objekt i form en glasad byggnad i fyra plan med café/restaurang och bibliotek med läsrum och studieplatser.
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Moolman, Shirande. "The implications of Lagoon Beach Hotel (Pty) v Lehane 2016 (3) SA 143 (SCA) for the South African cross-border insolvency dispensation". Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60069.
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This mini-dissertation explores the implications of Lagoon Beach Hotel (Pty)
Limited v Lehane 2016 (3) SA 143 (SCA) for the South African cross-border
insolvency dispensation, as this case deals with the various problems that
arise in cross-border insolvency. As a result of these problems and a certain
amount of uncertainty when it comes to dealing with cross-border insolvency
issues, many investors are reluctant to invest cross-border. This is due to the
fact that multiple countries, each with their own laws concerning cross-border
insolvency, are involved. Thankfully, the United Nations Commission on
International Trade Law has provided a set of guidelines in this regard,
namely the Model Law on Cross-Border Insolvency. Although South Africa
has enacted the Cross-Border Insolvency Act 42 of 2000, and most of the
provisions provided for in the Model law have been included in the legislation,
the Act still remains inoperative.
Throughout this dissertation the Lagoon Beach case will therefore be critically
analysed. The analysis will start off with a discussion of the common law, as it
is currently the legal position in South Africa. Thereafter a detailed analysis
will be conducted of the various orders of court of the Lagoon Beach case and
how the courts differed or agreed in their approach. Finally, the Lagoon Beach
case will be discussed in light of the Act and the issues in the case will be
solved hypothetically by applying the Act to the problems discussed
throughout the dissertation.Mini Dissertation (LLM)--University of Pretoria, 2016.
Mercantile Law
LLM
Unrestricted
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Andersson, Daniel y Peder Ekman. "Kockens kunskaper : Vad tycker krögare och lärare att en nybliven kock ska kunna?" Thesis, Växjö University, School of Technology and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6151.
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I skolans styrdokument talas det om kunskaper som en kock ska ha efter avslutad utbildning. Syftet är att undersöka vilka kunskaper som en blivande kock från det treåriga HR-programmet bör inneha efter avslutad gymnasieutbildning. För att genomföra denna undersökning har vi använt oss av en enkätundersökning med fyra efterföljande intervjuer. Det skickades ut en webbaserad enkät till 76 yrkeslärare och till 65 krögare. Resultatet
visar att det är den praktiska kunskapen och den sociala förmågan som är det viktigaste. Den kunskapskategori som fått flest markeringar är "stort matintresse", andra som fått många är "bra social förmåga", "ansvarstagande", "planeringsförmåga" och "arbeta ekonomiskt". Man kan se detta som färdigheter och förtrogenhet som erhållits genom praktiskt arbete. Slutsatsen är att skolan tillsammans med branschen mer
bör fokusera på att hitta former för hur teori och praktik kan bygga upp färdigheter och förtrogenhet. Enligt krögarna och lärarna bör skolan prioritera "grunder och grundmatlagning" i undervisningen. I framtiden ska kockarna vara "flexibla", kunna "sund och hälsosam matlagning" samt vara kunniga inom området "hygien och miljöarbete" enligt undersökningen.
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Nesland, Erik M. "Norsk rettskildelære 1884 - 1939 : rettssyn hos Platou, Hagerup, Stang, Knoph, Astrup Hoel og Castberg /". Tromsø : Juridiske Fak., Univ. i Tromsø, 2006. http://www.gbv.de/dms/spk/sbb/recht/toc/519379799.pdf.
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Lišková, Nela. "Termální lázně Yverdon, pět smyslů v architektuře". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216150.
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The spa area is located in western Switzerland in Yverdon-les-Bains, which extends along the southern shores of Lake Neuchâtel. The aim was to replace the current Spa complex which capacity and operationally not meet today's requirements and also to increase capacity accommodation in the form of hotel. New spa complex is placed as solitaire in the area between the spa parks which creates fluent transition between them. Spa function is divided into multiple objects that have their own character, but which in their complexity creates one house. These objects "float" on the surface of the water, unites them and divides its operations at the same time.