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Tesis sobre el tema "Sponsorship strategies"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 11 de febrero de 2022

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1

Stupuris, Tomas. "Paramos reikšmingumas Lietuvos krepšinio lygos klubų rėmėjams." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061229_111051-86270.

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The object of the work: 2005 – 2006 season Lithuanian basketball league competitions sponsorship Research hypothesis: Lithuanian basketball league clubs sponsorship, positively impacts sponsors awareness, image and sales boosting. The purpose of the work: To evaluate sponsorship equity fore sponsors of Lithuanian basketball league clubs. Tasks of the work: a. To analyze sponsorship conceptions and place in marketing communications mix. b. To analyze sponsorship strategies. c. To analyze methods and models evaluating sponsorship success. d. Empirically calculate sponsorship equity fore sponsor

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2

Hampl, Radek. "Sponzoring jako součást obchodní a marketingové strategie firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359926.

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This diploma thesis focuses on the analysis of sponsorship, as one of the tools of business and marketing strategy of a company. The theoretical part of this thesis focuses on defining the concept of sponsorship and its position within the business and marketing strategy of a company. The practical part of this thesis focuses on the analysis of sponsorship activities of companies that are partners of the minor field Sales Management. The research is based on personal interviews with the top managers of these companies.

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3

Laštovičková, Zdeňka. "Sponzoring ve společnosti adidas ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165305.

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The diploma thesis deals with the sponsorship strategy of the company adidas from local as well as global perspective. The aim of this thesis is to evaluate the sponsorship strategy of the company adidas and suggest possible changes and suitable measures how to make the sponsorship strategy of the company adidas ČR s.r.o more profitable and effective. The work is divided into four chapters. The first part of the thesis is devoted to the theoretical definition of sponsorship and its goals, advantages, forms and types. Second chapter introduces the company adidas AG. The another part of the work

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4

Bartoševičienė, Vaida. "UAB "Autotopus" rinkodaros strateginis planavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090320_121700-70009.

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Viešojo sektoriaus strateginio valdymo magistro baigiamojo darbo tema UAB „Autotopus“ rinkodaros strateginis planavimas šiuo metu yra ypač aktuali, nes įmonės strategijų formavimas ir jos rinkodaros veikla yra svarbiausia įmonės komercinės veiklos fazė. Darbo objektas – UAB „Autotopus“ rinkodaros strateginis planavimas. Darbo problema – Rinkodaros strateginis planavimas dažnai yra viena aktualiausių problemų įmonės veikloje. Darbo tikslas – atlikti UAB „Autotopus“ strateginę analizę ir pateikti pasiūlymus rinkodaros planavimui gerinti. Darbo tikslas yra detalizuojamas uždaviniais, lėmusiais

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5

Wolter, Casper, and Anton Bergström. "Personlig varumärkesuppbyggnad och sociala medier : Ur den individuella idrottarens perspektiv." Thesis, Högskolan Dalarna, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34265.

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Idrottssektorn är inte vad den en gång i tiden varit, kommersialiseringen och professionaliseringen har medfört ett ökat resurskrav på idrottssektorn. Idrottsföreningar och individuella idrottare måste idag arbeta för att bygga upp ett starkt varumärke för att införskaffa sig de resurser som krävs för att bedriva den önskade idrotten. Med hjälp av digitaliseringen har det öppnats upp nya möjligheter och utmaningar för att marknadsföra sig och sociala medier har blivit ett av de viktigaste verktygen inom marknadsföring. Syftet med denna studie är att öka kunskapen om hur en individuell idrott

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6

Björklund, Johan, and Hanna Modig. "Det är bättre att skjuta löst på mål än hårt utanför : En kvalitativ studie av kommunala, kommersiella och ideella aktörers sätt att kommunicera via en idrottsarena." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-27014.

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På grund av att dagens samhälle kantas av ett informationsöverflöd måste organisationer hitta andra vägar för att träffa rätt med sin kommunikation. Tidigare kommunicerades varumärkens budskap ut via traditionella medier men nya trender har medfört nya kommunikationsmetoder som sponsring via idrottsarenor med olika kommunikativa målsättningar. Då mycket av den tidigare forskningen på kommunikation via idrottsarenor har ett internationellt perspektiv med kommersiella aktörer tar denna studie istället avstamp i Sverige med hopp om att bidra med ett nytt perspektiv. Syftet med studien är att skap

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7

Przyczko, Jan. "Komunikační strategie uvedení nového produktu na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113320.

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The main subject of the thesis is a marketing communication strategy in the automotive industry. First part of the thesis defines theory of marketing communication strategy and instruments of the communication mix. The practical part describes Mercedes-Benz Czech republic Inc. and propose marketing communications based on marketing situational analysis and analysis of an external and internal environment.

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8

Torres, Pérez Diego. "Influencia del alineamiento estratégico en el éxito del patrocinio: Estudio empírico del patrocinio en el sector de la automoción en España." Doctoral thesis, Universitat Ramon Llull, 2008. http://hdl.handle.net/10803/9194.

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L'objecte d'estudi de la recerca és el patrocini que fa l'empresa i se centra en els factors que influeixen en el seu èxit. Aquest tema ha estat estudiat des de diferents àmbits acadèmics, però encara no ha generat resultats concloents. Aquesta recerca s'inscriu entre les investigacions que consideren que el patrocini és una activitat orientada a la consecució dels objectius estratègics de l'empresa, és a dir, que s'emmarca en l'àmbit de l'estratègia.<br/><br/>Dins aquest àmbit, s'ha adoptat l'enfocament teòric de la resource-based view i, seguint la línia de recerques anteriors, la hipòtesi g

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9

Viková, Miroslava. "Návrhy strategie řízení podpory prodeje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221550.

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This thesis deals with analyzing strategic position of energetic drinks production company. It mainly focuses on establishing a way the company can sustain and improve its current competitive position in the market. The results of the analysis in this thesis should be able to come up with measures that can help the company improve its sales promotion strategy in its area of activity – energy drinks. These measures should be the basis for its competitiveness and sustaining its position in the market.

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10

Watson, Joshua Tod. "$750 Million of Neutral News Coverage: A Content Analysis of Nextel's Media Exposure before and after Becoming NASCAR's Primary Corporate Sponsor." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2165.

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This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories. The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports stories. In regard to va

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11

SAAR, JEFFERSON FERREIRA. "COMUNICAÇÃO ESTRATÉGICA DE IES ATRAVÉS DO HANDEBOL DE ALTO RENDIMENTO." Universidade Metodista de Sao Paulo, 2016. http://tede.metodista.br/jspui/handle/tede/1517.

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Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-19T19:32:59Z No. of bitstreams: 1 Jefferson Ferreira Saar4.pdf: 2606103 bytes, checksum: ec75d1c1af2b8c18261c80c76d5bb4ba (MD5)<br>Made available in DSpace on 2016-08-19T19:32:59Z (GMT). No. of bitstreams: 1 Jefferson Ferreira Saar4.pdf: 2606103 bytes, checksum: ec75d1c1af2b8c18261c80c76d5bb4ba (MD5) Previous issue date: 2016-04-26<br>The doctoral thesis discusses how the Methodist University of São Paulo (UMESP) and the University of Taubaté (UNITAU) using the high performance sport as a means of strategic divulgation. The study

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12

Mir, Hanna. "Sponsring inom idrott ur ett företagsperspektiv : En studie om fyra svenska företag som ägnar sig åt idrottssponsring." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45626.

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A lot has happened to the Swedish sport landscape over the years, especially in regards to commercialization and professionalization processes. A result of this development is that many companies today want to be associated with sports and therefore choose to invest large parts of their marketing budget in sports sponsorship. The motives behind these investments have long been characterized by increasing sales, but as the sports sponsorship landscape has changed, many new motives, but also new alternative ways of working with the phenomenon have been developed. In relation to this background,

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13

Bábíková, Kristýna. "Sponzoring jako prostředek efektivní komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221511.

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This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.

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14

Urriolagoitia, Doria Medina Lourdes Elvira. "El ciclo de la vida de las relaciones de patrocinio: Desarrollo de un modelo desde la perspectiva de las alianzas estratégicas." Doctoral thesis, Universitat Ramon Llull, 2007. http://hdl.handle.net/10803/9191.

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En els darrers anys, diversos autors han reconegut que les relacions de patrocini<br/>actuen com a aliances estratègiques. No obstant això, també insisteixen en la manca<br/>d'aproximacions analítiques que permetin conèixer el procés de desenvolupament<br/>d'aquest tipus d'aliances estratègiques. Per donar resposta a aquesta demanda, s'ha<br/>desenvolupat un model sobre el cicle de vida de les relacions de patrocini que articula<br/>elements de la perspectiva relacional de l'empresa, de l'enfocament conceptual sobre les<br/>dinàmiques que intervenen en el procés de desenvolupament de les alian

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15

Westgate, Melissa Lynne. "Corporate sponsorship strategies in Canadian women's ice hockey." Thesis, 2000. http://hdl.handle.net/2429/10556.

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This thesis reports findings from a study that analyzed the sponsorship strategies, objectives, and benefits of the Canadian Hockey Association's women's ice hockey support program. There has been a notable increase in recent years in the number of women sport spectators and sport participants in ice hockey, which has increased the sport's potential for sponsorship. Women's ice hockey is Canada's fastest growing sport with approximately 40,000 females registered from coast to coast - an increase of over 400% in the last 10 years. (http://www. canadianhockey.ca). Although small in size co

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16

Kuo, Che-Ming, and 郭哲銘. "Case Studies in Enterprise Sport Sponsorship and Social Responsibility Strategies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zr449a.

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碩士<br>臺北市立大學<br>休閒運動管理學系碩士在職專班<br>105<br>This study focuses on enterprises’ strategies for participating in sports sponsorship and fulfilling their social responsibilities. With four local major finance holding companies that have long participated in sports sponsorship and addressed corporate social responsibilities as the objectives of qualitative research, the author penetrates into the enterprises’ motives, decision-making models and benefit evaluation for sports sponsorship, as well as their approaches to social responsibilities through in-depth interview. According to the four interviewe

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17

Catita, Sara Isabel Silva Borges. "Give to receive: private funding of science and corporate social responsibility." Master's thesis, 2009. http://hdl.handle.net/10071/1778.

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Project Report<br>The thesis offers a general review about corporate social responsibility (CSR) and some related subjects like CSR strategies, relation with stakeholders, cause related marketing, social marketing, sponsorship and patronage. We then discuss funding for science and how the process to obtain it is structured, as well as a practical perspective of the funding process of a private science institution. From the general public perspective, this thesis provides a preliminary study of the opinion that Portuguese people have about Science, scientists and science related events. We

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18

Cobbs, Joe Bryon. "Accessing Organizational Resources and Pursuing Value Through International Promotional Alliances." 2010. https://scholarworks.umass.edu/open_access_dissertations/183.

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Accessing and exploiting organizational resources plays an integral role in not only a firm’s propensity to achieve a competitive advantage, but also its mere survival in a competitive environment (Ulrich & Barney, 1984). One of the most common means of resource acquisition for both large administrative firms and smaller entrepreneurial enterprises is interorganizational alliances (Ireland, Hitt, & Vaidyanath, 2002). Utilizing the resource-based view of the firm within a strategic alliance framework, this dissertation examines a particular type of interorganizational exchange relationship perm

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19

Tustin, Deon Harold. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In

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20

Tustin, D. H. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In

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