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Artículos de revistas sobre el tema "Sponsorship strategies"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 11 de febrero de 2022

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1

Edeling, Alexander, Stefan Hattula, and Torsten Bornemann. "Over, out, but present: recalling former sponsorships." European Journal of Marketing 51, no. 7/8 (2017): 1286–307. http://dx.doi.org/10.1108/ejm-05-2015-0263.

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Purpose This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary (n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel logistic regression is used for data analysis. Findings The results show that retroactive interferences in the form of replacement sponsors for the same object reduce the recall of a former sponsorship, while the mere passage of time does not have a significant main effect. To counteract such forgetting, the e

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2

Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors." Sustainability 13, no. 16 (2021): 9070. http://dx.doi.org/10.3390/su13169070.

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The topic of the paper is sponsorship for the requalification/conservation of historical-architectural heritage. In the literature, there are many models for evaluating the financial efficiency of sponsorship from the point of view of the sponsor (mostly in the sports field), but none of these jointly support both the sponsor and the sponsee in the selection of financially sustainable cultural sponsorships. Trying to reduce this gap, an innovative model is proposed for estimating the profitability of cultural sponsorship. The model consists of three phases. In the first, which consists of the

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Sturgiss, Elizabeth Ann, Kirsty Douglas, and Stephen Craig Trumble. "Pharmaceutical sales strategies and sponsorship." Medical Journal of Australia 202, no. 3 (2015): 131. http://dx.doi.org/10.5694/mja14.01525.

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de Alcântara, Jessica Nunes, Gideon Carvalho de Benedicto, and Sabrina Soares da Silva. "Possible key factors for Brazilian publicly traded companies to adopt a sponsorship strategy." Journal of Strategy and Management 12, no. 4 (2019): 429–46. http://dx.doi.org/10.1108/jsma-04-2018-0029.

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Purpose The purpose of this paper is to identify organizational and industrial characteristics of publicly traded Brazilian firms with sport and cultural sponsorships. Design/methodology/approach Secondary data, as organization variables and industry level variables, were sourced from Economatica®. The data were analyzed using logistic regression. Findings Both size and asset profitability were associated with a sponsorship strategy. Both industry concentration and company size are positively related to both cultural and sport sponsorship strategies. Research limitations/implications The findi

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5

Jedel, Joanna. "Research on strategies of sport event sponsorship." Współczesna Gospodarka 9, no. 4 (31) (2018): 51–62. http://dx.doi.org/10.26881/wg.2018.4.05.

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The purpose of this article is to analyse and understand sports sponsorship based on a study of corporate sponsorship and its strategies. The paper adopts the survey method to present the power of sports sponsorship, examine enterprise-sponsored sports and the purpose of sponsorship. This research will rely on the literature and case-study data drawn from specific instances of sports sponsorship. Methodology – This research study takes advantage of the survey method, questionnaires, SPSS software, comparative analysis, literature review, contrastive analysis, descriptive statistics, comp

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6

Zdrilić, Ivica, Dino Kevrić, and Željko Vrkić. "Sponzorstvo u sportu na primjeru hrvatskih košarkaških klubova." Oeconomica Jadertina 7, no. 2 (2017): 51. http://dx.doi.org/10.15291/oec.1405.

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Sports sponsorship is one of the fastest growing forms of marketing communication and as such it is extremely attractive to many companies looking for a more efficient way of attracting customers. The article presents a theoretical review of literature, from sports marketing and sponsorship in a broader sense to sports sponsorship, its main forms as well as the positive and negative aspects related to it. It presents an overview of the status of sports sponsorship in the Republic of Croatia and its development after the economic crisis. What is emphasized in this article is the research of spo

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Skard, Siv, and Helge Thorbjornsen. "Closed-ended and open-ended fit articulation." European Journal of Marketing 51, no. 7/8 (2017): 1414–39. http://dx.doi.org/10.1108/ejm-01-2016-0011.

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Purpose Previous research suggests that firms should articulate incongruent sponsorships to provide a rationale for the relationship between sponsor and sponsorship object. Fit articulation is a strategy that communicates shared associations between sponsor and object. Based on conclusion explicitness theory, this paper aims to conceptualize and tests two fit articulation strategies in sponsorships: open-ended and closed-ended. Design/methodology/approach Research hypotheses were tested in two experiments. Findings Only open-ended fit articulation improved brand attitudes. Mediation analyses s

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8

Daellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.

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Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-s

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M. Woisetschläger, David, Vanessa J. Haselhoff, and Christof Backhaus. "Fans’ resistance to naming right sponsorships." European Journal of Marketing 48, no. 7/8 (2014): 1487–510. http://dx.doi.org/10.1108/ejm-03-2012-0140.

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Purpose – The aim of this article is to contribute to the literature by analyzing potential determinants of fan resistance to naming right sponsorships. Although sports sponsorships mostly trigger neutral or positive reactions by fans, the authors find empirical support which provides evidence for fan boycott or resistance. Design/methodology/approach – The authors empirically test a model using a sample of 798 soccer fans and thereby quantify structural relations between determinants and fan resistance. They use a logistic regression to assess potential determinants of fan resistance. Finding

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10

Drennan, Judy C., and T. Bettina Cornwell. "Emerging Strategies for Sponsorship on the Internet." Journal of Marketing Management 20, no. 9-10 (2004): 1123–46. http://dx.doi.org/10.1362/0267257042405231.

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11

Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

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Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20

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12

Rodriguez-Sanchez, Carla, and Franco Manuel Sancho-Esper. "Alcohol regulation, communication strategies and underage alcohol consumption in Spain." Journal of Social Marketing 6, no. 4 (2016): 390–411. http://dx.doi.org/10.1108/jsocm-08-2015-0056.

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Purpose The purpose of this paper is twofold. First, it examines the communication strategies pursued by firms related to alcohol beverages in Spain during a decade with major changes in alcohol marketing regulations. Second, it analyzes the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999-2013). Findings The results show that, under a restr

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13

Alonso Dos Santos, Manuel, Francisco Rejón Guardia, and Ferran Calabuig Moreno. "Sponsorship image transfer theory in virtual brand communities." Industrial Management & Data Systems 118, no. 6 (2018): 1287–302. http://dx.doi.org/10.1108/imds-08-2017-0349.

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Purpose The purpose of this paper is to assess the influences and efficiency of a sports sponsorship in an online brand community. Design/methodology/approach The study was conducted through interviews with 609 social network users of a Spanish first league soccer team. The partial least squares (PLS) methodology was applied with a posteriori segmentation (PLS prediction-oriented segmentation (POS)). Findings The attitude toward the sponsor helps to assess the efficiency of sponsorships between companies. This variable is particularly relevant for evaluating sponsorship efficiency in online br

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14

Lee, Richard, and Marc Mazodier. "The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects." European Journal of Marketing 49, no. 5/6 (2015): 919–42. http://dx.doi.org/10.1108/ejm-10-2013-0594.

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Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust. Design/methodology/approach – An online panel of UK participants reported their perceptions of a French sponsor at three successive points (before, during and at the end of the 2012 London Olympics). Of the 903 respondents at T1, 694 remained at T2 (76.8 per cent) and 577 (63.9 per cent) remained at T3. Another

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15

Lee, Hee-Bok, and Myoung-Hee Shin. "Campaign Strategies of Sports Sponsorship and Ambush Advertising." Journal of the Korea Contents Association 10, no. 7 (2010): 187–97. http://dx.doi.org/10.5392/jkca.2010.10.7.187.

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16

Desbordes, Michel. "Latest sponsorship strategies and the need for research." International Journal of Sports Marketing and Sponsorship 14, no. 3 (2013): 1. http://dx.doi.org/10.1108/ijsms-14-03-2013-b001.

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17

Sung, Billy, Ian Phau, Isaac Cheah, and Kevin Teah. "Critical success factors of public health sponsorship in Australia." Health Promotion International 35, no. 1 (2018): 42–49. http://dx.doi.org/10.1093/heapro/day107.

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Abstract Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation’s (Healthway) sponsorship program, Australia’s largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages; (ii) collaboration between Healthway and partnering organization to leverage sponsored events; (iii) displacement of unhealth sponsorship; (iv) use of leveragi

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Willy Yanto, Septian, and Tomy Gurtama Soemapradja. "Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012." Binus Business Review 4, no. 1 (2013): 531–40. http://dx.doi.org/10.21512/bbr.v4i1.1417.

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The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia and to test the effectiveness of promotional strategies in the form of motor racing team sponsorship based on average sales of the bearing racing products data. Anova test results showed that the average sales prior to sponsorship were smaller than the average sales after sponsorship. Thus, sponsorshi

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19

d’Astous, Alain, and Nathalie Séguin. "Consumer reactions to product placement strategies in television sponsorship." European Journal of Marketing 33, no. 9/10 (1999): 896–910. http://dx.doi.org/10.1108/03090569910285832.

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Bjerke, Rune, and Erlend Kirkesaether. "How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route." Event Management 24, no. 6 (2020): 711–33. http://dx.doi.org/10.3727/152599519x15506259856002.

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This article proposes a sponsorship activation framework that shows the way sponsors realize internal and external brand building objectives and how important sponsorship characteristics and capabilities can be used as tools in sponsors' brand building. The framework is a result of a conceptual and exploratory approach, a merger of theories from marketing and organization, and findings based on qualitative data. As well as reviewing relevant literature, we interviewed two marketing managers from institutions representing sports sponsorship objects and eight marketing managers with sponsorship

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McKelvey, Steve, and John Grady. "Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?" Journal of Sport Management 22, no. 5 (2008): 550–86. http://dx.doi.org/10.1123/jsm.22.5.550.

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Companies invest millions of dollars to become “official sponsors” of major global sporting events. The tremendous publicity and consumer audiences generated by such events provide an attractive marketing opportunity for companies other than the event’s official sponsors who seek to associate themselves in the minds of the public with the goodwill and popularity of these events. This activity, known as ambush marketing, poses significant legal and business challenges for sport event organizers seeking to protect both the financial investment of official sponsors and the integrity of their spon

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22

Aguiló-Lemoine, Àngela Elisa, Francisco Rejón-Guardia, and María Antonia García-Sastre. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach." Sustainability 12, no. 19 (2020): 8173. http://dx.doi.org/10.3390/su12198173.

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Emerging online marketing strategies are an opportunity for the sport sponsorship industry as a way of complementing traditional methods. However, in-depth attention has not been given to the study of congruence effects on the effectiveness of sponsorship of sport event websites, and specifically to study the role and effects of sponsor logos. The main aim of this study was to evaluate the congruence effect of sponsor brands featured on the website of a sports event on sponsorship effectiveness in visual, attitude-related and behavioural terms, using an eye-tracker to monitor memory activation

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23

Biscaia, Rui, Abel Correia, Antonio Fernando Rosado, Stephen D. Ross, and João Maroco. "Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions." Journal of Sport Management 27, no. 4 (2013): 288–302. http://dx.doi.org/10.1123/jsm.27.4.288.

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Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to understand the reactions to abstract sponsors. This study examines the relationships between both attitudinal and behavioral loyalty with sponsorship awareness, attitude toward two actual sponsors, and purchase intentions. Data were collected among fans of a professional soccer team, and the results of a structural equation model provide evidence that attitudinal loyalty impacts the attitude toward both sponsors and purchase intentions. Behavioral loyalty influences sponsorship awareness, and impacts diff

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Gupta, Seema, Moutusy Maity, and Satish C. Pandey. "Sponsor, Ambusher, and Other: Consumer Response to Three Strategies." Vikalpa: The Journal for Decision Makers 39, no. 1 (2014): 75–86. http://dx.doi.org/10.1177/0256090920140105.

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Sponsorship, in advertising and marketing, has enjoyed considerable currency with managers, especially in the context of sporting events. However, this strategy option is constantly challenged by ambush marketing (which seeks an unofficial association with the event) as well as by a neither strategy (i.e. firms not undertaking either sponsorship or ambush marketing). At the core of all the three strategies is the expectation that a firm's association (official or unofficial) or non-association with a sporting event will result in certain benefits for the brand. This study measures and compares

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Bibby, David N. "Sponsorship portfolio as brand image creation strategies: A commentary essay." Journal of Business Research 64, no. 6 (2011): 628–30. http://dx.doi.org/10.1016/j.jbusres.2010.05.003.

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Söderman, Sten, and Harald Dolles. "Unlocking advertising, activation and sponsorship in an emerging market." Sport, Business and Management: An International Journal 5, no. 5 (2015): 472–92. http://dx.doi.org/10.1108/sbm-09-2015-0030.

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Purpose – The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context. It provides insights into the strategic goals related to sponsorship. Design/methodology/approach – The longitudinal approach taken opens the possibility to explore the dynamics of the strategies of Chinese as well as foreign firms in China. Theories on how sponsorship works cannot assist in explaining outcomes of sponsor-linked marketing, and since the actors involved rarely divulge their genuine intentions or their

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Berrett, Tim, and Trevor Slack. "An Analysis of the Influence of Competitive and Institutional Pressures on Corporate Sponsorship Decisions." Journal of Sport Management 13, no. 2 (1999): 114–38. http://dx.doi.org/10.1123/jsm.13.2.114.

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Sport sponsorship is frequently described as a strategic activity, and thus, it is influenced by both competitive and institutional forces. Using a sample of 28 Canadian companies, this study explores the influence of competitive and institutional pressures on those individuals who make decisions about their company's sport sponsorship initiatives. The results show that the sponsorship activities of rival companies were influential in a company's sponsorship choices. This was particularly the case in highly concentrated industries. We also show some evidence of a first-mover advantage in spons

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DOĞAN, İsmailcan. "A CONCEPTUAL ASSESSMENT OF SPONSORSHIP ACTIVITIES AND MACRO ELEMENTS AFFECTING SUCCESS IN FOOTBALL." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 2 (2021): 555–70. http://dx.doi.org/10.7456/11102100/015.

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Football is an important sport that today attracts large audiences. Because of this interest in football, this sport has been the subject of academic studies of many disciplines in the Social Sciences. However, it is considered in the context of football sponsorship, especially in public relations, marketing and Communication Studies, and research is carried out on it. As is known, sponsorship activities are an important application used for different goals and goals in communication strategies for businesses. Today, when we examined the areas where businesses will be carried out for sponsorsh

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Komskienė, Diana, and Kristina Bobinaitė. "SPORT SPONSORSHIP AS A STRATEGIC TOOL." Laisvalaikio tyrimai 2, no. 4 (2014): 1–10. http://dx.doi.org/10.33607/elt.v2i4.209.

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Research background. Sponsorship and sports marketing have been in existence for years and now have been greatly expanded and developed. Organizers of major events can hardly expect to receive some funds without expecting to give something back in return. Historically, sponsorship originated as an inexpensive addition to the marketing mix and was perceived as a philanthropic endeavour. In other words, corporations classified sponsorship as a donation and it was not considered a ‘marketing expense’, but nowadays it has changed significantly (Abiodun, 2011; Seguin et al., 2005). The attitude cha

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Sephapo, Catherine Mpolokeng, Johannes Arnoldus Wiid, and Michael Colin Cant. "The perception of sponsorship usefulness among South African small business owners." Corporate Ownership and Control 11, no. 4 (2014): 475–88. http://dx.doi.org/10.22495/cocv11i4c5p6.

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Sponsorship is a powerful marketing tool that organisations in South Africa are embracing. From the evaluation of the sponsorship growth over the years, the industry in South Africa has developed from a R63 million industry in 1985 to the value of just under R7 billion in 2011 (City Press, 2012). Small businesses in South Africa are faced with the challenge of effectively reaching target segments. These small businesses are restricted in terms of limited marketing budgets and therefore need alternative ways of improving their brands in the eyes of the consumer. Theoretically, sponsorship is co

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Seok Sohn, Yong, Jin K. Han, and Sung-Hack Lee. "Communication strategies for enhancing perceived fit in the CSR sponsorship context." International Journal of Advertising 31, no. 1 (2012): 133–46. http://dx.doi.org/10.2501/ija-31-1-133-146.

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Sparks, Robert, and Melissa Westgate. "Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey." International Journal of Sports Marketing and Sponsorship 4, no. 1 (2002): 48–73. http://dx.doi.org/10.1108/ijsms-04-01-2002-b006.

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Pasqualicchio, Gary, Norm O’Reilly, and Ed Elowson. "From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach." Case Studies in Sport Management 6, no. 1 (2017): 1–9. http://dx.doi.org/10.1123/cssm.2016-0003.

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For years, sport properties and corporate sponsors have struggled to develop strategies to activate their expansive partnerships, particularly those without high-ranking national media coverage. This case analyzes a successful, multilayered sponsorship activation tied to the 2012 retirement of Philadelphia Eagles star Brian Dawkins. The Eagles, in partnership with AAA and Marvel, created and promoted a unique weekend around Dawkins’ retirement that included a NASCAR race, an NFL Sunday Night Football Game, and a meet-and-greet with Dawkins; this weekend was marketed extensively across various

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Piątkowska, Monika, and Jolanta Żyśko. "Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™." Physical Culture and Sport. Studies and Research 50, no. 1 (2010): 118–32. http://dx.doi.org/10.2478/v10141-010-0029-6.

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Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without

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Settembre Blundo, Davide, Fernando Enrique García Muiña, Alfonso Pedro Fernández del Hoyo, Maria Pia Riccardi, and Anna Lucia Maramotti Politi. "Sponsorship and patronage and beyond." Journal of Cultural Heritage Management and Sustainable Development 7, no. 2 (2017): 147–63. http://dx.doi.org/10.1108/jchmsd-08-2016-0045.

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Purpose The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These alternatives rely on sponsorship and patronage as well as the newer and more innovative public-private partnership (PPP). Design/methodology/approach The paper is organized in two conceptual sections based on a literature review. The first section presents and compares two closely associated business strategy forms that are increasingly becoming popular within companies: sponsorship and patronage. These strategies are an

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Casey, Adam E. "The Durability of Client Regimes." World Politics 72, no. 3 (2020): 411–47. http://dx.doi.org/10.1017/s0043887120000039.

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ABSTRACTConventional wisdom holds that great power patrons prop up client dictatorships. But this is generally assumed rather than systematically analyzed. This article provides the first comprehensive analysis of the relationship between foreign sponsorship and authoritarian regime survival, using an original data set of all autocratic client regimes in the postwar period. The results demonstrate that patronage from Western powers—the United States, France, and the United Kingdom—is not associated with client regime survival. Rather, it’s only Soviet sponsorship that reduced the risk of regim

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Burton, Nicholas, and Cheri Bradish. "Commercial rights management in post-legislative Olympic sponsorship." Sport, Business and Management: An International Journal 9, no. 2 (2019): 201–20. http://dx.doi.org/10.1108/sbm-02-2018-0005.

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Purpose The purpose of this paper is to explore the development of preventative counter-ambush marketing initiatives and rights protection strategies, providing an historical view of rights management and the International Olympic Committee’s sponsorship protection initiatives through ambush marketing’s formative years. Design/methodology/approach In examining the antecedents and implications of the Canadian Olympic Committee’s (COC) forward-thinking approach to ambush marketing protection, and to explore the development of preventative counter-ambush initiatives, an historical examination of

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Anthony Carrillat, François, and Alain d’Astous. "Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal." European Journal of Marketing 48, no. 5/6 (2014): 1070–91. http://dx.doi.org/10.1108/ejm-11-2011-0688.

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Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance

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Jin, Chang-Hyun. "Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015." International Journal of Sports Marketing and Sponsorship 18, no. 4 (2017): 363–79. http://dx.doi.org/10.1108/ijsms-04-2016-0002.

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Purpose Based on the increasing significance and proliferation of sports marketing and sponsorship, it is important to explore the state of sports marketing and sponsorship research, assess the development of sponsorship-related research, and grasp its future directions. Thus, the purpose of this paper is to help scholars understand future research directions to improve our knowledge of sports marketing and sponsorship. Design/methodology/approach This study used content analysis that incorporated three multidimensional measures and applied social network analysis in order to identify the know

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Biscaia, Rui, Galen Trail, Stephen Ross, and Masayuki Yoshida. "A model bridging team brand experience and sponsorship brand experience." International Journal of Sports Marketing and Sponsorship 18, no. 4 (2017): 380–99. http://dx.doi.org/10.1108/ijsms-07-2016-0038.

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Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand experience. Design/methodology/approach To create the conceptual model, a comprehensive search of peer-reviewed articles was conducted in electronic databases and journal reference lists. The authors identified constructs from prior research aime

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Mahony, Emma. "Opening Spaces of Resistance in the Corporatized Cultural Institution: Liberate Tate and the Art Not Oil Coalition." Museum and Society 15, no. 2 (2017): 126–41. http://dx.doi.org/10.29311/mas.v15i2.828.

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In the current economic climate where state subsidies for the arts have been steadily eroded, there is a consensus in support of the good of corporate sponsorship for cultural institutions. This article seeks to problematize this consensus by critiquing the strategies that corporations employ in their sponsorship agreements with public cultural institutions and opening up a discussion around the ethical issues this poses for their recipients. It then examines how a coalition of subversive arts collectives, that come together under the banner ‘Art Not Oil’, have begun to successfully shatter th

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O’Reilly, Norm, Tim Stroebel, Michael Pfahl, and Jim Kahler. "An empirical exploration of sponsorship sales in North American professional sport." Sport, Business and Management: An International Journal 8, no. 1 (2018): 15–34. http://dx.doi.org/10.1108/sbm-07-2016-0035.

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Purpose Sponsorship sales in professional sport is an area of increasing attention and growing investment, but the sport management literature offers only limited research about sales strategies and tactics. As a result, practitioners and academics alike have called for investigation in the area. In response to this need, the purpose of this paper is to empirically explore sponsorship sales in professional sport. Design/methodology/approach Sponsorship sales professionals working for sport properties in the four major North American sport leagues were surveyed on a variety of sponsorship sales

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Blakey, Paul, and Ravi Chavan. "Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK." International Journal of Sport Management and Marketing 9, no. 1/2 (2011): 94. http://dx.doi.org/10.1504/ijsmm.2011.040259.

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Barnes, Sandra L. "Black Church Sponsorship of Economic Programs: A Test of Survival and Liberation Strategies." Review of Religious Research 53, no. 1 (2011): 23–40. http://dx.doi.org/10.1007/s13644-011-0005-6.

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O’Reilly, Norm, Alana Gattinger, and Elisa Beselt. "Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships." Case Studies in Sport Management 3, no. 1 (2014): 93–104. http://dx.doi.org/10.1123/cssm.2014-0030.

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This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa’s capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these

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Farheen, Amtul S., Ilena C. George, Divya Singhal, et al. "Current Status and Future Strategies for Mentoring Women in Neurology." Neurology 97, no. 1 (2021): 30–37. http://dx.doi.org/10.1212/wnl.0000000000012242.

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The American Academy of Neurology's (AAN) 2017 Gender Disparity Report identified improving mentorship as a key intervention to fill the leadership and pay gaps for women in neurology. Here we summarize the literature on mentoring women, provide an outline of ideal components of programs geared toward closing gender gaps, and present a mentoring program for AAN members. The strategies discussed share similarities with those for closing gaps related to race, ethnicity, and religion. Developing effective mentorship and sponsorship programs is essential to ensure a sufficiently diverse pool of ac

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Navarro Picado, José Francisco. "Sponsorship sales is not only a sport, but an institutional business as well: evidence from two professional football clubs in Latin-America." Estudios de Administración 26, no. 2 (2020): 82. http://dx.doi.org/10.5354/0719-0816.2019.56952.

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The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning behaviors, and other organizational characteristics on the efforts made by sport clubs signing sponsorship contracts. An exploratory comparison of two professional football clubs, playing in the First Division, of Costa Rica and Chile was performed. Using a narrative methodology, the Costa Rican team was analyzed through observation during a two-year collaboration period, and the Chilean team was analyzed through in-depth interviews and an analysis of the historical literature. The analysis reveal

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Waller, Nico Schinagl. "Return On Marketing Investment Driven Sponsorship: Optimizing This Marketing Investment In Latin America." Journal of Business Case Studies (JBCS) 3, no. 2 (2011): 41. http://dx.doi.org/10.19030/jbcs.v3i2.4841.

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Marketing campaigns and strategies: We are all constantly exposed to their bombardment in our every day life, but few understand the undergoing revolution this field is experiencing to finally measure, in financial terms, its impact. Gone are the days of the creative marketing and to stay is the era of quantifiable marketing, a new stage in the field that simply wants to measure if the marketing effort has yielded an impact on what really counts: selling more, to more people, more often and at a higher margin. The following paper targets the sponsorship side of the marketing field, whether exp

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Wood, Jamie. "Elites and Baptism: Religious ‘Strategies of Distinction’ in Visigothic Spain." Studies in Church History 42 (2006): 3–17. http://dx.doi.org/10.1017/s0424208400003806.

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The political connotations of godparenthood and baptismal sponsorship in creating both vertical and horizontal bonds between individuals and groups in early medieval Europe have long been recognized. What follows offers a case study of sixth- and early seventh-century Visigothic Spain, asking whether the baptismal process could also serve to bring elite and popular together. Elites sought to mobilize those lower down the scale than themselves in opposition to other elites at the same time as having constantly to negotiate the elite position from which they gained their authority. In sixth-cent

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Pym, Anthony. "Twelfth-Century Toledo and Strategies of the Literalist Trojan Horse." Target. International Journal of Translation Studies 6, no. 1 (1994): 43–66. http://dx.doi.org/10.1075/target.6.1.04pym.

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Abstract The scientific translating associated with twelfth-century Toledo remains a poorly understood phenomenon. Attention to its political dimension suggests that it should not be attached to the state-subsidized work carried out under Alfonso X after 1250 but is better explained in terms of Cluniac sponsorship of the first Latin translation of the Qur'an in 1142. This approach reveals grounds for potential conflict between the foreign scientific translators and the Toledo cathedral. Such conflict would nevertheless have been smoothed over by certain translation principles serving both scie

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