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Stiegler, Christian. "The Politics of Immersive Storytelling". International Journal of E-Politics 8, n.º 3 (julio de 2017): 1–15. http://dx.doi.org/10.4018/ijep.2017070101.
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This article applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces') as well as immersive narratives such as Mr. Robot VR. This article provides an understanding of the politics of immersive storytelling and of its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.
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Ikasari, Prinisia Nurul y Lintang Citra Christiani. "PENGALAMAN MENGKONSUMSI BERITA ONLINE: PERSPEKTIF GENERASI MILENIAL DI JAWA TENGAH". SOURCE : Jurnal Ilmu Komunikasi 7, n.º 1 (22 de mayo de 2021): 45. http://dx.doi.org/10.35308/source.v7i1.2769.
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Most of the people who access the internet are millennial generation, that is, the generation born between 1982 and 2000. Digitalization forces the mass media in Indonesia to participate in meeting the demands of society's need for up to date information. This study aims to examine the practices of the millennial generation in consuming online news. In particular, this study aims to reveal the diversity of meanings that arise from the experiences of audiences when consuming online news. This study applies a qualitative approach to the reception method. The comment column provides a reference space for itself to continue consuming the next news activity on the mass media or not. Comments can even be termed as a filter for news that millennial generation will consume. Storytelling as millennial generation's online news consuming experience. From the point of view of millennials storytelling helps facilitate their imagination through visual means.
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Wilson, Michael. "Slow Storytelling and hybridity: Re-staging community storytelling as a tool for co-thinking". Book 2.0 11, n.º 1 (1 de agosto de 2021): 107–23. http://dx.doi.org/10.1386/btwo_00047_1.
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Since the early 2000s social media has transformed the internet into a site for the exchange of stories through the mass democratization of publishing. And yet, new forms of digital and online storytelling have at the same time compromised one of the core functions of storytelling, namely its social aspect, the ability to build community when two or more people share stories in the same space, at the same time, breathing the same air. Somewhat ironically the advent of social media may have broadened the audience for any one person’s storytelling, whilst diminishing the social intimacy of the storytelling experience. As part of its research work into storytelling as a means of engaging people in the public debate around environment, the Storytelling Academy at Loughborough University has been developing new forms and processes of digital storytelling to promote wider engagement and dissemination of environmentally driven personal stories. ‘The Reasons’, first staged in Cambridgeshire in 2016, was an attempt to create a live, community social event that provided a public forum for storytelling as a way of debating issues around drought and water governance in the Fens. Inspired by a re-staging of La Rasgioni in Sardinia in 2015, a traditional form of conflict resolution, whereby a ‘mock’ court provides the means for the community to publicly tell its stories to each other, ‘The Reasons’ was co-designed for the Fenland context and was performed twice in 2016. It was then further adapted for use in the Korogocho slum in Nairobi for an event to discuss the issue of waste management with members of the local community, as part of an initiative with UN Live. ‘The Reasons’ is an attempt to bring together the advantages of digital storytelling as a reflective process with the social intimacy of the live storytelling event. The result is a new form of hybrid storytelling that seeks to build community and establish co-thinking processes to build resilience to environmental change. This article reflects critically upon the development and evolution of this work over the past five years.
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Blake, James N. "Simulating Experiences of Displacement and Migration". International Journal of E-Politics 10, n.º 1 (enero de 2019): 49–60. http://dx.doi.org/10.4018/ijep.2019010104.
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Immigration is a highly politicised and emotive area of public discourse. During the peak of the so-called ‘Refugee Crisis' in Europe, a number of EU politicians and mass media outlets manipulated the abstract idea of ‘the migrant' as a scapegoat for a number of social ills including rising crime, unemployment and national security. Yet, during these years, some news organisations did seek to counter the dominant negative narratives around migration by exploring new modes of storytelling around interactive and immersive digital environments. This study examines four such media projects, all developed between 2014 and 2016. Their interactive narratives sought to break down popular discourses which portrayed migrants as “the other” by creating an emotional connection between media user and the experience of refugees themselves. For this research, journalists, editors, and producers were interviewed to determine the motivations of the content creators and the impact their storytelling techniques had on viewers.
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Pyatetska, Olga. "Storytelling as a Polifunctional Instrument of Modern Communication: Linguistic and Stylistic Features". Actual issues of Ukrainian linguistics: theory and practice, n.º 39 (2019): 106–21. http://dx.doi.org/10.17721/apultp.2019.39.106-121.
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The article analyzes media instrument of modern communication, i.e. storytelling, which is widely used for commercial, advertising and corporate purposes to influence recipient's emotions, cognition and motivations. At the same time, storytelling based on real life facts is one of the most effective learning techniques that promotes linguistic competence and enables various communication tasks to be solved. Analysis of storytelling showed that it gained particular relevance due to the principles of submission the information in implicit form, unobtrusively influencing the audience, gaining its trust and loyalty, resulting in the recipients make their own decisions and draw appropriate conclusions. It is established that to reach a high level of influence on the target audience, a story must be true, emotional, relevant and new, contain an idea, a bright character or image, have a dynamic plot, often with a surprise effect, logical conclusion, intrigue till the end and (for electronic versions)be accompanied by quality content. Despite defined algorithms for story-building and typical content structures of its plot, there is a tendency to create storytelling outside the box. The main principle that determines the theme, ideas, specifics of language organization of stories is adaptation to the target audience. Separate analysis of direct-acting storytelling which has recently spread in social networks is given. Its purpose is to draw the reader's attention to current problems, influence the recipient's emotions and behavior with the help of verbal and non-verbal means. An example of such storytelling in Ukraine is the Ukraїner Media Project which helped to represent our country in a new way and realize the dreams of many ordinary citizens. The studying of different stories showed that storytelling uses such linguistic and stylistic means as emotionally coloured vocabulary which is typical for literary, mass media and colloquial functional styles, foreign words, jargon, slang expressions, phraseologisms, metaphors, personifications, rhetoric constructions etc. As for parts of speech, verbs are more frequently used because they intensify and dynamize the narrative.
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Sanjaya, Lari Andres, Eka Amelia Putri, Firmanul Catur Wibowo, Dimas Kurnia Robby y Ratna Widayanti Puspa D. "Digital Storytelling of Physics (DiSPhy): Belajar Fisika melalui Cerita". Journal of Natural Science and Integration 4, n.º 2 (31 de octubre de 2021): 195. http://dx.doi.org/10.24014/jnsi.v4i2.14161.
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ABSTRACTThe role of learning media becomes very important in the period of distance learning to connect educators with learners. Therefore, the selection and use of learning media when Learning from Home (BDR) takes place will have an impact on the learning process that occurs. One of the practical and easy to use multimedia for BDR is Digital Storytelling. This article will present the results of research that produces digital storytelling of physics (DiSPhy) learning media that is equipped with science literacy and STEM projects. This research was conducted by the Research & Development (R&D) method which refers to the ASSURE steps. The resulting DiSPhy is tested directly to educators and learners using likert-scale questionnaire instruments. This research succeeded in producing digital learning media products in the form of DiSPhy equipped with decent science literacy as a medium of distance learning physics.Keywords: digital storytelling of physics, science literacy, learning from homeABSTRAK Peran media pembelajaran menjadi sangat penting pada masa pembelajaran jarak jauh untuk menghubungkan pendidik dengan peserta didik. Oleh karenanya, pemilihan dan penggunaan media pembelajaran saat Belajar dari Rumah (BDR) berlangsung akan berdampak pada proses pembelajaran yang terjadi. Salah satu multimedia yang praktis dan mudah digunakan untuk BDR adalah Digital Storytelling. Artikel ini akan memaparkan hasil penelitian yang menghasilkan media pembelajaran Digital Storytelling of Physics (DiSPhy) yang dilengkapi soal literasi sains dan proyek STEM. Penelitian ini dilakukan dengan metode Research & Development (R&D) yang mengacu pada langkah-langkah ASSURE. DiSPhy yang dihasilkan diuji secara langsung kepada pendidik dan peserta didik dengan menggunakan instrumen angket skala likert. Penelitian ini berhasil menghasilkan produk media pembelajaran digital berupa DiSPhy dilengkapi dengan soal literasi sains yang sangat layak sebagai media pembelajaran jarak jauh fisika.Kata kunci: digital storytelling of physics, literasi sains, belajar dari rumah
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Ryan, Marie-Laure. "Narratologia transmedia e transmedia storytelling". Mediapolis – Revista de Comunicação, Jornalismo e Espaço Público, n.º 6 (5 de marzo de 2018): 9–25. http://dx.doi.org/10.14195/2183-6019_6_1.
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O termo transmedia storytelling tornou-se viral na área dos media studies. Mas, em que medida é que este termo define um fenómeno verdadeiramente novo e diferente dos conceitos já conhecidos de adaptação e transficcionalidade? O que significa realmente contar uma história através de diferentes media e em que condições isto é uma mais-valia? Neste artigo, serão avaliados vários tipos de projetos que se podem considerar de transmedia storytelling, embora não se enquadrem necessariamente no paradigma transmedia da ‘Costa Oeste’ dos Estados Unidos (i.e. Hollywood), bem como analisados três tipos de discurso associados a este fenómeno – o discurso da indústria, o discurso dos fãs e o discurso académico –, esperando poder diferenciar este último dos outros dois e, assim, definir alguns dos seus objetivos.
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Indira, Wahyu. "STORYTELLING DAN MAKNA PADA IKLAN FIAT 500". Jurnal Nawala Visual 1, n.º 1 (31 de mayo de 2019): 29–37. http://dx.doi.org/10.35886/nawalavisual.v1i1.6.
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Advertising activities have existed since the Greek and Roman times through verbal communication. In modern times advertising activities are practiced almost every time by large companies through mass media. These companies are willing to spend millions of dollars searching a way to create unique and creative ways to advertise. Besides advertisement must have an attractive appearance, the ad must also give a meorable impression that are easy to remember. One way to make ads easy to remember is to insert a story behind the visuals of the ad. Fiat is an Italian automotive company that inserts storytelling in Fiat 500 series adverts. With the brilliant minds of Dave Hill and his digital processing capabilities Fiat is able to produce a unique and interesting ad with the dual meaning of denotative and connotative through story.
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Skilbeck, Ruth. "Art journalism and the impact of ‘globalisation’: New fugal modalities of storytelling in Austral-Asian writing". Pacific Journalism Review : Te Koakoa 14, n.º 2 (1 de septiembre de 2008): 141–61. http://dx.doi.org/10.24135/pjr.v14i2.949.
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The writing of art journalism has played a key yet little acknowledged role in the ongoing expansion of the international contemporary art world, and the multi-billion dollar global art economy. This article discusses some contradictory impacts of globalisation on art journalism—from extremes of sensationalist record-breaking art market reporting in the global mass media to the emergence of innovative modalities of story-telling in Australian independent journalistic art writing.
This article discusses some contradictory impacts of gobalisation on art journalism— from extremes of sensationalist record-breaking art market reporting in the global mass media to the emergence of innovative modalities of story-telling in Australian independent art writing.
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Ko, Fuji. "Esoteric Symbolism in Animated Film Storytelling". Chinese Semiotic Studies 14, n.º 3 (28 de agosto de 2018): 347–70. http://dx.doi.org/10.1515/css-2018-0021.
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Abstract Esoteric symbolism of various kinds is dispersed in media for mass communication, and from the semiotic perspective, films, historically the primary medium for motion pictures, are the most powerful weapons for worldwide attraction. In this paper, two famous cartoon animated movies by Disney, Moana and Zootopia, are under analysis. For one thing, they use profound symbols in conveying a message to the audience, especially to children, and for another, their impact on society is wide due to the breadth and diversity of Disney-branded products. Thus, the present paper discusses these two movies using semiotic theories of signs, codes, and symbols, weaving them together to trace the system of communication between the text (here referring to the cinematic texts) and its audience, and especially how a heroine frame is built in the adventure genre. Interpreting the hidden meaning or occult symbolism requires a special kind of knowledge if we aim to convey the essence of the story to our children beyond merely knowing the plot of the film. The films Moana and Zootopia feature a number of interior or hidden elements such as metaphors and allegories, and illuminati or esoteric symbolism, even though they are animated ones.
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Saputra, Nofrans Eka y Verdiantika Annisa. "PENERAPAN STORYTELLING BUKU CERITA RAJA-RATU SEHARI PADA ANAK USIA DINI". Medical Dedication (medic) : Jurnal Pengabdian kepada Masyarakat FKIK UNJA 3, n.º 2 (8 de abril de 2021): 116–20. http://dx.doi.org/10.22437/medicaldedication.v3i2.11219.
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ABSTRACT
Background: Playing and studying at home during the pandemic will increase childrens interestnin reading.
Community service of Objective : to provide knowledge about storytelling to children.
Method: The activity in this socialization uses lectures using the media of the king-queen day story book, as well as the making of kuluk/ crown props. This service is carried out for 6 (six) month.
Results : Socialization of storytelling and the practice of making the kuluk/ crown props directly.
Conclusion: This community service has been going well with playing and learning activities. Children can do storytelling and make props directly.
Keywords: Children, Storytelling
ABSTRAK
Latar Belakang : Bermain dan belajar dirumah selama masa pandemik diharapkan lebih meningkatkan minat anak untuk membaca.
Tujuan Pengabdian Masyarakat : untuk memberikan pengetahuan mengenai storyetelling pada anak
Metode : Kegiatan dalam sosialisasi ini menggunakan ceramah dengan media peraga buku cerita raja-ratu sehari, serta pembuatan alat peraga kuluk/ mahkota. Pelaksanaan pengabdian ini dilaksanakan selama 6 bulan.
Hasil pengabdian masyarakat : telah dilaksanakannya sosialisasi storytelling serta praktik pembuatan alat peraga kuluk/ mahkota secara langsung.
Kesimpulan : Pengabdian masyarakat ini telah berlangsung dengan baik kegiatan bermain dan belajar. Anak dapat melakukan storytelling dan membuat alat peraga secara langsung.
Kata Kunci : anak, storytelling
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Deuze, Mark. "Challenges and Opportunities for the Future of Media and Mass Communication Theory and Research: Positionality, Integrative Research, and Public Scholarship". Central European Journal of Communication 14, n.º 1(28) (21 de junio de 2021): 5–26. http://dx.doi.org/10.51480/1899-5101.14.1(28).1.
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In this essay I intend to tell a story of media studies and mass communication research as a field, based on the work of the late Denis McQuail – and that of editing the new edition of his seminal handbook McQuail’s Media and Mass Communication Theory (McQuail & Deuze, 2020). Using McQuail’s historical storytelling method, I specifically look at the challenge for the field in the context of a global pandemic alongside an infodemic, at a time when the whole world faces the consequences of recurrent lockdowns, social distancing measures, and institutional pressures to stay at home. Media studies and (mass) communication research, while having a distinct narrative, as a field has only just begun to articulate its relevance to society – we have only just started to tell our story. Using developments in understanding the self as a research tool, the implementation of integrative research designs, and calls for engaged and public scholarship, the paper outlines challenges and opportunities for what we can do with our field.
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de Lima, Cristiana Normalita, Nurlayli Hasanah, Margaretha F. Narahawarin y Hariani Fitrianti. "The Series Pictures as Media Story to Developing Language Children Ability Group a Kindergarten in Merauke". SHS Web of Conferences 149 (2022): 01045. http://dx.doi.org/10.1051/shsconf/202214901045.
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This research was conducted on 7 Kindergartens in Merauke District, with a total of 200 children as research subjects. A small-scale trial was conducted on 50 children from 2 kindergartens in Merauke, namely Gotong Royong Kindergarten and Tunas Melati Kindergarten. The research method used in this study is research and development, which is a research method to develop or produce a learning product with the following steps: (1) determining potential and problems, (2) gathering information, (3) designing products, (4) design validation, (5) design improvement, (6) small-scale product trials, (7) product revisions, (8) large-scale product trials, (9) product revisions, (10) mass production. The researcher found that the implementation of the serial picture media as a storytelling medium could develop the language skills of the children of group A Kindergarten in Merauke. Maria Goreti Kindergarten, Motherland XI Kindergarten, Pembina State Kindergarten and Kartika VI9 Kindergarten. The researcher found that the implementation of the serial picture media as a storytelling medium could develop the language skills of the children of group A Kindergarten in Merauke.
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Jarvis. "Not Just ‘Once’ upon a Time". Genealogy 3, n.º 3 (1 de agosto de 2019): 44. http://dx.doi.org/10.3390/genealogy3030044.
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Multidisciplinary research indicates the importance of storytelling in child development, most recently exploring the evolved nature of language and narrative. Many questions remain about how children develop competence within such a vital but highly complex process. The ‘once upon a time’ concept is present within nearly every human language on Earth, indicating what a powerful hold ‘storying’ has over human beings and what a central role it plays within human societies. Sue Lyle proposes that human beings are above all, ‘storytelling animals’. Emergent questions include whether and how current mass-produced storytelling products and interactive media developed by Western technology impact children’s competence in the human ‘storying’ process and, in particular, whether such rapid change should be approached with more reflection and caution than is currently the case. In this article, I will consider the process of child development with respect to language and ‘storying’, the traditional role of stories and ‘make-believe’ in the fabric of children’s lives, how this has changed in the recent past in technologically advancing societies, and how such change may impact children’s learning and development.
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Kiuru, Konstantin y Aleksei Krivonosov. "Media Environment Transformations as an Object of Study of the Theory of Mass Communications". Theoretical and Practical Issues of Journalism 7, n.º 4 (15 de octubre de 2018): 711–23. http://dx.doi.org/10.17150/2308-6203.2018.7(4).711-723.
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Changes in the media environment always lead to changes in the media system, which reflects a different quality of communication. The nature of actors, channels, effects becomes an object of attention of researchers of mass communications. The article deals with the problem of the transformation of the mass communication system, which includes both cinematography and fiction, which can be freely broadcast through various channels, including digital channels. The article considers a new concept, i.e. "communication product". It is understood as a result of professional activity in the field of public and mass communications for the production of a media product, an event product, an advertising and PR product. The media environment is currently characterized by its own messages. They can be built both in traditional newsmaking models (both in journalism and public relations), and in storytelling, narrative (both in advertising and media communications). The article considers such trends in the media environment as the use of hype content, memes and various fakes. The reasons for the emergence of media communications are revealed. There are technological reasons, as modern communication technologies can open access to information to all comers. There are social ones, as new media allows Internet users to actively participate in communications and selectively treat messages they receive. The characteristics of the phenomenon of media communications are distinguished, separating it from journalism, advertising and public relations. The notion of media communications as a process of creation, processing and broadcasting, as well as information exchange in individual, group, mass format through various channels of mass communication (mainly online) is being introduced into scientific circulation through various communication tools - verbal / non-verbal; auditory, audiovisual, visual.
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Pratiwi, Tiara, Aghnina Wahdini y Alvikha Adrian. "Penggunaan Instagram Sebagai Transmedia Storytelling Pada Semesta “Nanti Kita Cerita Tentang Hari Ini”". MEDIALOG: Jurnal Ilmu Komunikasi 3, n.º 2 (25 de agosto de 2020): 36–42. http://dx.doi.org/10.35326/medialog.v3i2.739.
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The presence of social media brought positive impact on various aspects in socio-economic context. Social media gave people the opportunity to promote their own product or creation in a wide, interconnected network allowing the product to be published on multiple platforms. As one of the most popular social media, Instagram aren’t only used to share pictures and videos, but also to share narrative content as Marchella FP has done. NKCTHI is growing as an intellectual property, but it hasn’t reached a stage where fans are allowed to actively contribute to the universe. Marchella still has absolute control over its creation. So far there isn’t any fan who are willing to contribute an independent creation to NKCTHI universe and yet she released the third book called “Nanti Kita Cerita Tentang Hari Ini” as a response to a demand from the mass audience. This research focuses on how Instagram are used to widen her reach and also to how she used different medium to expand NKCTHI as a universe. This research is based on transmedia storytelling concept, in which stories are told through multiple medium. This research is done using qualitative descriptive approach, and using observation and secondary data as analysis unit
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Irma Dian Tristanti y Rizka Fibria Nugrahani. "Pengaruh Media Bercerita Terhadap Pengembangan Nilai Moral Anak di Kelompok B TK Amanah". Flourishing Journal 3, n.º 4 (31 de julio de 2023): 152–61. http://dx.doi.org/10.17977/um070v3i42023p152-161.
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Morals and education are crucial in relation to human life. Literature studies explain that education is a step toward developing each person's potential. One of the unique ways that can be done to teach moral values in early childhood is through the media of storytelling. This research was conducted to see the effect of storytelling media on the development of moral values of children in group B of Amanah Kindergarten. This research emphasizes an approach on a quantitative basis with an experimental method and related design, namely a non-randomized pretest-posttest control group. The population involved was 14 students who were divided into a control group and an experimental group. Based on the results of the study, there was a good change in the experimental group which was given the treatment and storytelling media, where storytelling media showed a significant relationship (p < .001) with the development of moral values in early childhood. AbstrakMoral dan pendidikan merupakan hal yang krusial dalam kaitannya dengan hidup manusia. Studi literatur menjelaskan jika pendidikan merupakan langkah atas upaya pengembangan potensi tiap orang sehingga dapat memaksimalkan potensi individu, di samping itu, juga menjadi wujud usaha atas pengembangan nilai moral yang baik khususnya untuk anak usia dini. Anak usia dini berada pada masa emas dari perkembangannya, sehingga penting dalam menggunakan cara yang unik untuk membuat anak memahami sesuatu hal, seperti nilai-nilai moral. Salah satu cara unik dapat dilakukan untuk mengajarkan nilai moral pada anak usia dini ialah dengan media bercerita. Penelitian ini dilakukan untuk melihat pengaruh media bercerita pada pengembangan nilai moral anak-anak di kelompok B TK Amanah. Riset ini menekankan pendekatan dengan basis kuantitatif dengan metode eksperimen dan terkait desainnya yakni non-randomized pretest-posttest control group. Populasi yang dilibatkan sebanyak 14 siswa yang dibagi terbagi menjadi kelompok kontrol dan kelompok eksperiemen. Berdasarkan dari hasil penelitian, terdapat perubahan yang baik pada kelompok eksperimen yang diberikan perlakuan dan media bercerita, dimana media bercerita menunjukkan hubungan yang signifikan (p < .001) dengan perkembangan nilai moral pada anak usia dini.
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Turpin, Holly, Rebecca Cain y Michael Wilson. "Towards a Co-Creative Immersive Digital Storytelling Methodology to Explore Experiences of Homelessness in Loughborough". Social Sciences 13, n.º 1 (16 de enero de 2024): 59. http://dx.doi.org/10.3390/socsci13010059.
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Despite the potential use of digital storytelling with marginalised groups, there are few examples of its application in homelessness or examinations of co-creative relationships in this context. Along with digital storytelling, this research used immersive media (virtual reality and 360 degree video) to explore place-based social exclusion. In the feasibility study, with four doctoral researchers at Loughborough University as participants, immersive digital stories were co-created. The aim of this study was to understand how to create place-based immersive digital stories, through adapting existing digital storytelling methods and the co-creation of virtual reality, to inform best practices for future studies involving participants who have experienced homelessness. Participants created maps and empathy timelines, shared stories, recorded voiceovers and edited footage. The researcher facilitated this and recorded the 360-degree filmed footage. The final stories proved to explore place-based social exclusion. Co-creative relationships were found to be more significant between the researcher and individual participant than amongst the participants as a group. With immersive media, the researcher’s experience formed an active part of the finished pieces. Despite this, participants described their role as director, being ultimately in control. These findings will influence the methods that will be used in the future with those who have experienced homelessness in Loughborough. They also show how immersive media in digital storytelling can strengthen co-creation and acknowledge the researcher in the story.
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Hudoshnyk, Oksana y Liliia Temchenko. "Discussion aspects of interdisciplinary interaction of journalism and oral history". Synopsis: Text Context Media 28, n.º 2 (2022): 95–103. http://dx.doi.org/10.28925/2311-259x.2022.2.7.
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The article presents the context of modern scientific debates on the boundaries of interdisciplinarity. The subject of the study is the common procedure of the use of oral history practices in the mass media space. The oral history itself is changing rapidly under the pressure of digital platforms such as StoryCorps (USA), Listening Project (UK), The Story Project (Australia), and The Tale of a Town (Canada). Another key thing is the fact that the changes affected not only the technological process of archiving and dissemination of information but also the basic foundations of oral history, which is its methodology. The in-depth interview is replaced by the “rapid response collecting” method and historical storytelling. The purpose of the article is to outline the discussion field of the modern scientific discourse of the problem, to present the most significant interdisciplinary interaction using the example of world and Ukrainian media, namely: coverage of contradictory and ambiguous interpretations of historical facts; narrative; prolonged communication; multimedia and multiplatform. The research methods are traditional empirical methods of observation and description, as well as paradigmatic analysis of the functional features of oral history practices in journalism. Results of the research. Basic characterological directions proposed in the study allowed us to present the main points of discussion in various aspects: the use of oral historical materials, especially “hidden history” through the eyes of eyewitnesses, become an additional source of journalistic clarifications, investigations and expansion of the information agenda; addressing marginal themes of history, giving a voice to terrorist groups and participants in genocides poses extremely complex and ethically controversial questions to the audience; multimedia and multiplatform give new life to oral history information, while performance, theatre and participation are added to the usual practices of new media. The most expressive manifestation of changes in this interdisciplinary discourse is the practice of digital storytelling; its media use is illustrated by the BBC’s Capture Wales digital storytelling project. As part of the scientific discussion that has continued for the last few years, the issues of democratization of history, mass inclusion in digital archives, the creation of powerful social projects, and attempts to distance oral history as a separate discipline have been actualized. Moreover, it is recognized that, like any creative practice, interdisciplinarity remains a wide field for experimentation and creativity.
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Hariadi, Agung y Rizca Defriyani. "STRATEGI LAYANAN DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA DUMAI DALAM KEGIATAN STORYTELLING DI MASA NORMAL BARU". Fihris: Jurnal Ilmu Perpustakaan dan Informasi 18, n.º 1 (1 de febrero de 2024): 58. http://dx.doi.org/10.14421/fhrs.2023.181.58-71.
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The library service is the backbone of the library. Without services, the collection of library materials cannot be optimally utilized. One of the services provided by the Library and Archives Department of Dumai City is storytelling services. Storytelling service is a service conducted to convey a story through words, pictures, photos, or sound. Challenges arising from the impact of the pandemic have resulted in the library services being less optimal. Nevertheless, the Library and Archives Department of Dumai City strategically conducts activities as a form of prime service to library users through innovative storytelling services. The method used in this research is qualitative descriptive. Data collection is done through observation and survey, including direct field monitoring and interviews with the research subjects. The research results state that the strategy and innovation of storytelling service activities during the pandemic are effectively carried out online by utilizing social media. When there are policies related to easing activities in the new normal, face-to-face interactions can provide a very interesting impression and receive a very positive response, even when adhering to health protocols.
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Mereu, Myriam. "Cogas, janas e le altre: le creature mitiche e fantastiche nella letteratura e nel cinema sardi". Italianistica Debreceniensis 24 (1 de diciembre de 2018): 56–76. http://dx.doi.org/10.34102/italdeb/2018/4661.
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Sardinian contemporary literature and films have recently recovered an extensive heritage of folk myths and legends taken from the oral tradition. Legendary figures, such as accabadoras (female figure who was enabled with the task of easing the sufferings of the dying people), and fantasy creatures, such as cogas, surbiles (‘vampire witches’), janas (‘fairies, pixies’), and panas (‘the ghosts of women who died in childbirth’) are being revived by writers and film directors with the purpose to bring their memory back to life and share it with a wide audience of readers and spectators.
The analysis of imaginary and legendary creatures in Sardinian contemporary literature cannot overlook orality and its central role in shaping popular imagination over the centuries. Writing has replaced orality, whilst mass media and digital media are getting the upper hand over storytelling as a practice of community and family aggregation, meant to mark the long working hours and scare the children, amongst the most common functions of Sardinian oral storytelling.
The literary corpus includes fairy tales, novels, tales and legends dealing with the Sardinian oral tradition, whilst on the cinematic side I will examine short films, feature films and documentaries made in Sardinia over the last fifteen years.
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Chalabi, Hayfaa. "Refugees Welcome? Illustrative storytelling to challenge apathy towards refugees". Journal of Illustration 9, n.º 1 (30 de marzo de 2023): 101–14. http://dx.doi.org/10.1386/jill_00051_1.
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The illustrator and storyteller Hayfaa Chalabi writes and draws about what kind of design the Migration Board uses to visualize the asylum process. She tells about her own asylum experience and the roles that refugees are forced into. The work becomes a place for memory and history writing where Chalabi tries to understand how to document a process that is prohibited to be documented by the person undergoing it. How and why is the same emotion, such as fear, expressed and processed differently depending on one’s possibilities or impossibilities? This essay therefore aims to explore the tool of illustrative storytelling to challenge governmental restrictions faced by refugee narratives in Sweden. This exploration is done through the study of stereotypes that stigmatize the refugee’s identity. The figure of the refugee is often shaped by the visual representation one consumes via mass media and the words one hears in political debates and social discourse. Refugees are often portrayed as immigrants and nothing but immigrants, faceless victims on news and often de-named suffering people drowning in some ocean. This portrayal makes the humanity of the refugee invisible. A human who has a face, a name, a past, a story beyond his/her refugee story and most importantly an identity and rights.
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Yoshinaga, Ida. "Productive narratologies of convergent sf". Science Fiction Film & Television 13, n.º 3 (1 de octubre de 2020): 405–26. http://dx.doi.org/10.3828/sfftv.2020.23.
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This article examines how a Native Hawaiian activist’s inventive self-representational tactics, deployed within corporate mass media, have enriched North American pop-culture discourses on the Kanaka Maoli independence movement. Analysis focuses on the convergent (that is, transmedial or purposefully cross-medial) self-representational efforts of Dennis ‘Bumpy’ Pu‘uhonua Kanahele, who rose to fame as one of several notable organisers in the Hawaiian sovereignty movement during the 1990s. Several film and television texts became targets of Kanahele’s indigenous media interventions into commercial cinematic genre storytelling across different narrative platforms beginning in the 2010s. Applying a utopian reading that brings out Kanahele’s Indigenous Futurist interventions, this article offers readings of the theatrical feature film Aloha (2015) and a 2017 episode of Hawaii Five-o. Both texts visually focalise Pu‘uhonua o Waimānalo, the land base of Kanahele’s sovereignty movement known as the Nation of Hawai‘i, which gets positioned within these narratives as a Kanaka Maoli utopia providing refuge for indigenous Hawaiians away from the predation of both rampant capitalism and Western empire.
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Prasetyo, Meindanu Dimas, Aditya Nirwana y Didit Prasetyo Nugroho. "Perancangan Artbook Storytelling Astrologi Tiongkok untuk Anak-Anak". Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia 2, n.º 01 (15 de mayo de 2020): 22–30. http://dx.doi.org/10.33479/cd.v2i01.295.
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Pada masa kini, generasi milenial, baik anak-anak hingga remaja di Indonesia lebih mengenal astrologi ala barat populer daripada astrologi Tiongkok. Astrologi Tiongkok dianggap kuno dan membosankan. Hal tersebut dikarenakan cara penyajian informasi astrologi timur hanya sekedar konten informatif saja, seperti buku sejarah, pengetahuan ilmu astrologi timur,dll tanpa adanya penyajian konten visual storytelling. Untuk itu, terdapat solusi dalam memecahkan permasalahan tersebut, yakni berupa media alternatif “Perancangan Artbook Storytelling Astrologi Tiongkok untuk Anak-Anak”. Metode yang digunakan adalah non-metrik (kualitatif) .Data-data kualitatif diperoleh dari studi pustaka, observasi, dan wawancara. Hasil luaran berupa ilustrasi dua dimensi dalam bentuk Artbook Dua Belas Simbol Astrologi Tiongkok.
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Arina R., Marfitsyna. "Digital Content of Modern Media as a Sphere for the Formation of Digital Etiquette in the Context of Transmedia". Humanitarian Vector 16, n.º 1 (febrero de 2021): 177–84. http://dx.doi.org/10.21209/1996-7853-2021-16-1-177-184.
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The topicality of the article is determined by the fact that it examines the specifics of modern digital content in the context of the transformation processes, which take place in modern media in the context of transmedia that influence the formation of digital etiquette. The rapid development of the technical and technological components of communication contributes to the constant transformation of digital etiquette and this is one of the problems of modern transmedia space, which actualizes the identification of the content features of digital content, the role of the axiological component of modern media materials, the definition of effective ways of their representation that corresponds with the needs of the modern digital audience. The aim of the research is to describe the key characteristics of digital content in modern media that promote the formation of digital etiquette. The novelty of the article is in the concept analysis of print media, television and radio broadcasting in the context of transmedia according to the approach of the general key characteristics of the current digital content that contribute to the formation of digital etiquette and have the prospect of further research. The methodological basis was the scientific works of media theorists in Russian and foreign scientific communities. During the work on the article in the field of researching the content of modern mass media and the transformation processes that take place in the media, the author used the methods of analysis and comparison, the synthesis method was applied in terms of discussing the research results, formulating conclusions. The results of the research show that today not only adaptation in the digital environment is required but also close integration with all processes of the digital development of society is necessary for the successful functioning of modern media. The typical key features for modern digital content, which are the environment for the formation of digital etiquette, were identified during the research. It includes the ability to consume content through various gadgets; creation of interactive materials that satisfy the demands of a certain audience and give the right to participate in the creation of content and to choose it; the creation of complex multi-component materials that are endowed with the features of the project and also the transmedia narrative pattern. The article represents the interest to practicing journalists, as well as to researchers in the sphere of development of digital journalism, transmedia storytelling, digital content features and digital etiquette. Keywords: journalism, digital content, mass media transformation, transmedia, storytelling, digital etiquette
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Hutami, Winanda Santi y Veronika Unun Pratiwi. "Training on the Use of 'Storytelling' in Teaching Literacy". JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA 5, n.º 2 (28 de junio de 2024): 92–104. http://dx.doi.org/10.47942/jpttg.v5i2.1750.
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Good mastery of literacy today is indispensable. Especially with the state of Indonesia which is in the lower position according to the world pizza ranking. A very concerning situation where literacy is less intensified to students. According to an assessment based on the Index of Community Literacy Development (IPLM), Indonesia's score in 2022 was 64.48 on a scale of 1-100. In other conditions, the learning achievements of students at SDN Jombor 01 are generally good. But for language lessons, only a few students get good grades. The courage of students to come forward in front of the class is low because most of them are afraid of making mistakes when retelling stories using their own language. Based on these conditions, a solution is needed to improve students' literacy skills. One of them is strengthening students' literacy through storytelling. The method used in this service is storytelling. There are three media used in this literacy training, including concept maps, three part flowchart stories, and picture media. The target to be achieved from this service is an increase in knowledge about literacy through storytelling for Grade 5 students of SDN Jombor 01. In addition, this service is expected to produce several things that are achieved, including 1) teachers know more about each student's ability to understand literacy; 2) teachers can think logically and systematically by utilizing existing media in creating interesting stories through literacy training; 3) students are helped to learn to think based on point of view in thinking practices; 4) teachers can further develop students' motivation to learn; and 5) students are involved in class planning and management.
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Kuznetsova, Mariia. "Secondary Multimodal Discourse of the Modern English Mass Culture as a Phenomenon of the Convergence Culture". PSYCHOLINGUISTICS 25, n.º 2 (18 de abril de 2019): 138–63. http://dx.doi.org/10.31470/2309-1797-2019-25-2-138-163.
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The article focuses on psycholinguistic features of the secondary multimodal discourse of the modern English mass culture as a linguistic, social and cultural phenomenon and a specific type of communication with a peculiar context. This research paper represents the unique and valid definition of the secondary type discourse, its role, and place as the phenomenon of the convergence culture in the modern English youth subculture.
Based on the differentiation of such related concepts as «youth subculture» and «interpretative community» the research proves that the latter concept is a structural element of a fan subculture. Both of these two concepts model the environment of the secondary textual spaces arranging. The focus of the paper concerns the creation of interpretative communities based on large-scale transmedia projects. The latter develop narration to transfer the world or the project story to the recipient from various perspectives and in different forms.
Another concern of the study is that development and expansion project platforms can go far beyond technical means of information creation and transfer. Transmedia project can concentrate on the primary literary source, TV series, a computer game, and different related products thus anyway contributing to the representation of the whole story. Therefore, this psycholinguistic study focuses on a large-scale factual material the Marvel Universe with its elements represented on various platforms. In combination, these elements create a cohesive plot and a compositional space.
Based on the sociolinguistic experiment results (questionnaires of totally 100 English native speakers), it is claimed that an integrative condition of the Marvel Universe transmedia storytelling is the independence of each separate platform. The main findings of this research cede on the statistical data, the results of online-questionnaires, and show that only 15% of the respondents are acquainted with the part of the Universe represented in comics. 80% of the respondents believe that movies are the starting point for the Universe entering and thus they are perceived as independent works. Only 5% of the respondents expressed their uncertainty about the priority of one or another platform.
Another finding is that transmedia storytelling and participatory сulture are two key features of convergence culture. The recipients of such large-scale projects lose the status of passive consumers and within the interpretative communities, they become producers of a new media content. Thus, we identify the psycholinguistic mechanism of the modern English mass culture secondary textual spaces arranging through the dominant features of a new cultural paradigm, such as an active development of participatory culture, intertextuality, multimodality, and transmedia storytelling.
In the social and discoursive space of the youth subculture, the recipients borrow any idea, image, plot or a character from the cult textual space, convert them into diverse media formats, and expand them across all available platforms. Thus, the recipients create the unified and inseparable secondary multimodal textual space.
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Rahman, Fathu. "The Revival of Local Fairy Tales for Children Education". Theory and Practice in Language Studies 7, n.º 5 (1 de mayo de 2017): 336. http://dx.doi.org/10.17507/tpls.0705.02.
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This study explored the function of fairy tales as a means of entertainment and education for children. Fairy tales in children's literature have gradually shifted from an oral storytelling tradition to a mass media product. The role of the mother as the first and foremost teacher of her children is increasingly challenged in modern education. From pre-school age up to junior high school level, a child needs special attention from his or her parents, especially the mother. From the age of three until a child enters primary school, the parents, especially the mother, play a strategic role in fostering various aspects of development language, psychology and character. One way in which this takes place is through storytelling, however unfortunately children's literature in the form of local fairy tales often no longer has a place in the home or the kindergarten. This case study in South Sulawesi, Indonesia explored the causes behind this change. Data were gathered through interviews and questionnaires. A simple statistical method was used to analyse the data. The results show that telling fairy tales to children is still relevant and can help to instil character values in young children.
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MARION EMMANUEL, Dr NGOZI. "FILMS AS PROTEST: TOWARDS EQUITABLE DISABILITY REPRESENTATION IN FILMS". International Journal of Social Sciences and Management Review 07, n.º 02 (2024): 76–88. http://dx.doi.org/10.37602/ijssmr.2024.7206.
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Films can contribute to disability advocacies through a critique of ableist attitudes and discriminations against disabled people. Film’s potentials are found in its popularity as a mass medium and its unique quality as a storytelling media combining moving pictures and sounds. Studies have found that films have predominantly represented disabilities stereotypically through tropes such as pity and tragedy, thereby misrecognizing disability identity (Norden, 1994; Safran, 1998; Black & Pretes, 2007). Other studies have found that the prevalence of using nondisabled actors to play disabled roles represents media injustice and inauthentic portrayal of disabilities (Ross, 1997; Siebers, 2016; Kuppers, 2007; Haller, 2019). This paper offers initial recommendations on the use of films as protest for disabled people in a time where disability identity and inclusion are more salient. Arising from workshops held with disabled people and filmmakers to co-produce knowledge on authentic representation, the recommendations in this paper reflect ways forward for inclusive disability representation on screen.
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Dida, Susanne, Retasari Dewi, Elnovani Lusiana y Rostika Yuliani. "Sosialisasi Protokol Kesehatan Melalui Komik “Sehat Ceria Di Masa Pandemi” Volume 2 Di Kabupaten Sumedang". Journal of Community Development & Empowerment 3, n.º 3 (30 de noviembre de 2022): 90–101. http://dx.doi.org/10.29303/jcommdev.v3i3.34.
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Pelaksanaan pembelajaran tatap muka sudah dilaksanakan secara 100%, semua aktivitas seperti kegiatan ekstrakurikuler, olahraga, maupun aktivitas yang lainnya harus dilaksanakan sesuai protocol kesehatan. Selama pandemic ini, banyak sekali informasi-infomasi seputar protocol kesehatan yang berasal dari pemerintah pusat maupun dari pemerintah daerah. Namun informasi protocol kesehatan untuk anak-anak masih sangat terbatas karena anak-anak sangat memerlukan informasi seputar protocol kesehatan terutama pasca pembelajaran tatap muka di sekolah di masa pandemic ini. Tujuan pengabdian kepada masyarakat adalah untuk mensosialisasikan protocol kesehatan pasca pembelajaran tatap muka di Kabupaten Sumedang melalui media komik “Sehat Ceria di Masa Pandemi” Volume 2. Kegiatan pengabdian kepada masyarakat ini dapat memberikan pengetahuan seputar protocol kesehatan dan sebagai media alternative promosi kesehatan khususnya untuk anak-anak. Kegiatan sosialisasi ini menggunakan metode storytelling dan pengisian kuisioner, kegiatan ini dilaksanakan secara tatap muka yang dibagi ke dalam 3 kelompok yaitu kelas 4, kelas 5 dan kelas 6. Hasil penelitian menunjukkan bahwa terdapat peningkatan pengetahuan setelah dilakukan storytelling, hal ini terlihat dari nilai rata-rata post test yaitu 7,7%, perubahan jumlah siswa dengan kategori nilai cukup menjadi 3,3% selebihnya sebanyak 96,6% siswa masuk dalam kategori nilai baik dengan skor diatas 60, hal ini terjadi karena jumlah sampel yang sedikit dan pembatasan jumlah peserta kegiatan di lapangan.
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Semenenko, Oleksandra. "ADVERTISING AS A FORM OF MASS COMMUNICATION". Odessa National University Herald. Series: Philology 28, n.º 1(27) (23 de diciembre de 2023): 72–81. http://dx.doi.org/10.18524/2307-8332.2023.1(27).297882.
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The article examines the role of advertising as an important form of mass communication in modern society. Various aspects of advertising were explored, including its impact on consumers, the role of media in development, and innovative technologies in the advertising industry. Key trends in the advertising industry and the influence of social networks and online platforms on its development are noted. The article offers a discussion about the relevance of advertising in today’s information society and its important role in mass communication, considering new technologies and ethical and regulatory challenges. This article delves into the multifaceted realm of advertisment, dissecting its essence as a powerful form of communication that extends beyond the mere promotion of products or services. Acknowledging advertising as a dynamic discourse, we explore how it shapes and reflects societal values, consumer behaviors, and cultural landscapes. This article examines the symbiotic relationship between advertisers and consumers, highlighting the intricate ways in which messages are crafted, disseminated, and interpreted in an ever-evolving media landscape. By presenting a comprehensive analysis of advertising as a communicative phenomenon, this article aims to contribute to a deeper understanding of its influence on culture, society, and individual behavior. As we navigate the intricate web of messages embedded in advertisements, we gain insights into the subtle ways in which advertising both reflects and shapes the collective consciousness, inviting a broader conversation on the intersection of commerce, communication, and culture. A crucial facet of our analysis is the transformative role of technology in reshaping advertising paradigms. We explore the evolution from traditional media to the digital landscape, examining the implications of data-driven personalized advertising and the shift towards interactive, user-generated content. The article navigates the intricate dynamics of consumer engagement in an age where connectivity and interactivity redefine the boundaries of communication. Ultimately, this comprehensive exploration of advertising as communication aims to foster a deeper appreciation for its far-reaching influence. By unpacking the layers of meaning embedded in advertisements, we invite readers to contemplate the broader implications for culture, societal values, and the evolving relationship between brands and consumers. Through this lens, the article seeks to contribute to a richer understanding of the intricate interplay between commerce, communication, and culture in the contemporary landscape. Drawing on a synthesis of communication theories, cognitive psychology, and marketing strategies, this paper dissects the linguistic, visual, and narrative elements employed in advertising to convey messages and illuminates how advertisement demonstrates the art of persuasion and the strategic deployment of emotions, storytelling, and symbolism in constructing compelling narratives.
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Fajriyah Ningrum, Afiaty y Justito Adiprasetio. "Broadcast Journalism of Private Radio in Cirebon, Indonesia, in the Convergence Era". Asian Journal of Media and Communication 5, n.º 1 (25 de julio de 2021): 19–35. http://dx.doi.org/10.20885/asjmc.vol5.iss1.art2.
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Convergence is a deep integration of knowledge, tools, and all relevant areas of human activities. As an inevitable condition, convergence has also changed a lot of aspects of mass media at the international, national, and local levels. This study elaborates how the local radios in Cirebon, namely Sindangkasih FM, Suara Gratia FM, and Cirebon Radio, are adapting to the convergence culture. This study seeks to demonstrate how the convergence culture can affect private broadcast media, which are not in the epicentrum of media in Indonesia. This study indicates that these three private radios in Cirebon have tried to adapt to the convergence culture in minimally three aspects, namely structural, information coverage, and news presentation or storytelling convergence. The structural convergence happened at the organizational structure of the radio, in which more direct and fluid coordination in the newsgathering and writing processes is applied. At the news coverage level, reporters and scriptwriters are responsible for managing news content for old radio broadcasts and new online media as well. At the news presentation level, the news is not only broadcasted but also reported on new online channels, such as websites and social media. These convergences have further created a more convergent newsroom, including integrating journalism workflows, applying multiskilled journalism and resource sharing, using various technological tools, creating interactivity with the audience, and expanding the audience reach. Keywords: journalism, convergence, broadcasting, interactivity, radio
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Bai, Xinyu, Lin Dou, Tianle Gu y Yiying Yang. "A Research on Enterprise Strategy Formulation and Marketing Strategy Based on Globalization View — Taking Disney as an Example". International Journal of Innovation, Management and Technology 13, n.º 4 (2022): 93–98. http://dx.doi.org/10.18178/ijimt.2022.13.4.928.
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The Walt Disney Company is one of the biggest mass media and entertainment companies around the world. The company includes Disney Parks, Experience and Product; Disney Media& Entertainment Distribution; Studio Content Groups aimed to entertain, inform and inspire people around the globe through the power of unparalleled storytelling. However, the changes in customer desires and the fast-developing competitive market have drawn questions for Disney: to construct a sophisticated business plan for the years coming. Especially with the fast developing globalised economies, appropriate adaptations Disney chooses to make become vital. This essay is going to articulate Disney’s strengths, weaknesses, opportunities, and threats through the use of the SWOT analysis model and provide an analytical conclusion to how Disney can further develop, focusing specifically on the aspect of globalisation. Couple of factors mentioned in the discussion include brand value, technological innovation, business portfolio, culture of the company and social responsibility. The impact of external factors, such as emerging market in Asia and Covid-19 pandemic, was also elaborated in the essay.
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Purnama, Sigit, Maulidya Ulfah, Laili Ramadani, Bahbibi Rahmatullah y Iqbal Faza Ahmad. "Digital Storytelling Trends in Early Childhood Education in Indonesia: A Systematic Literature Review". JPUD - Jurnal Pendidikan Usia Dini 16, n.º 1 (30 de abril de 2022): 17–31. http://dx.doi.org/10.21009/jpud.161.02.
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Digital storytelling is often used in various contexts today, especially in the world of education. Many educators have followed this trend in early childhood education (ECE). This study examines the application of digital storytelling in ECE in Indonesia. Using a systematic literature review (SLR) a method, this research is a qualitative approach which is also known as a meta-synthesis. The literature reviewed was 15 articles from 56 articles that researchers found in the Google Scholar database. The results show that digital storytelling serves as an important method and medium to ensure children's learning experiences are enjoyable. In general, it is used in ECE in Indonesia through simple technology. This technology can enhance a story or fairy tale by making it more fun, interesting, communicative, and dramatic. However, the findings of this review of studies and methodological gaps have implications for ECE policy, practice, and research in Indonesia.
Keywords: digital storytelling, early childhood education, storytelling trend in Indonesia
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Piechota, Grażyna. "Storytelling as a Form of Political Propaganda. Political Protests in Hong Kong in the Narrative of RT and CCTV Networks". Zarządzanie Mediami 8, n.º 4 (2020): 347–70. http://dx.doi.org/10.4467/23540214zm.20.039.12643.
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The article contains an analysis of contextual models used for propaganda activities carried out in two state television stations – RT and CCTV, in connection with the protests in Hong Kong that have been ongoing since June 2019. The research, referred to in the text, is an analysis of the narrative created in connection with the protests on both televisions in the context relevant to the achievement of propaganda goals by broadcasters. Storytelling built a one-sided picture of events as a tool for persuasion and influence on public opinion using the existing social and political polarization. The research was carried out using the quantitative and qualitative method. The obtained conclusions are part of the research on propaganda and contemporary distribution channels to create alternative images of reality using contextual models by mass media positioning themselves as state broadcasters.
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Piechota, Grażyna. "Storytelling as a Form of Political Propaganda. Political Protests in Hong Kong in the Narrative of RT and CCTV Networks". Zarządzanie Mediami 8, n.º 4 (2020): 347–70. http://dx.doi.org/10.4467/23540214zm.20.039.12643.
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The article contains an analysis of contextual models used for propaganda activities carried out in two state television stations – RT and CCTV, in connection with the protests in Hong Kong that have been ongoing since June 2019. The research, referred to in the text, is an analysis of the narrative created in connection with the protests on both televisions in the context relevant to the achievement of propaganda goals by broadcasters. Storytelling built a one-sided picture of events as a tool for persuasion and influence on public opinion using the existing social and political polarization. The research was carried out using the quantitative and qualitative method. The obtained conclusions are part of the research on propaganda and contemporary distribution channels to create alternative images of reality using contextual models by mass media positioning themselves as state broadcasters.
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TURAHMAT, TURAHMAT, OKTARINA PUSPITA WARDANI y RINA WIJAYANTI. "STORYTELLING PADA PESERTA DIDIK TK SENYIUR INDAH SEMARANG BERMUATAN NILAI KARAKTER". Jurnal Pendidikan Bahasa Indonesia 7, n.º 2 (6 de noviembre de 2019): 176. http://dx.doi.org/10.30659/j.7.2.176-186.
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AbstrakMengatasi degradasi moral yang terjadi saat ini perlu adanya pembentukan pendidikan karakter pada usia dini. Penerapan pendidikan karakter bisa melalui bercerita, bernyanyi, dan lainnya. Guru mengajarkan pendidikan karakter, guru harus mengenalkan pengetahuan moral, perasaan dan perilaku melalui sikap. TK Senyiur Indah menggunakan Kurikulum 2013 dalam pembelajaran karena merupakan inovasi baru terhadap dunia pendidikan. Penerapan metode storytelling di sekolah mampu membuat siswa semakin cerdas. Metode inimenjadikan cerita sebagai media dalam pembelajaran bahasa. Penelitian ini menggunakan metode Penelitian Tindaklan Kelas (PTK)Hasil penelitian menunjukkan storytelling mampu mengembangkan pengetahuan siswamengenai kesehatan dan obat. Pengenalan kesehatan diimpelmentasikan pada tema profesi. Usia yang potensial dalam pembentukan karakter ialah usia emas. Masa tumbuh kembang usia anak untuk membentuk karakter sekitar usia 0-5 tahun. Penngkatan sebanyak 40%. Nilai tersebiut diperoleh dari nilai rata-rata Siklus 1 sebesar 59% dan nilai rata-rata Siklus 2t 99%. Sehingga ada peningkatan nilai secara signifikan. Terdapat peningkatan pada siklus 2, siswa mampu mendapatkan nilai diatas 80 sebanyak 99%. Berdasarkan hasilpenelitian menggunakan storytelling dengan tema profesi, dapat disimpulkan bahwa metode tersebut dapat meningkatkan pemahaman siswa mengenai obat dan profesi apoteker. Dari hasil penelitian dapat dikatakan bahwa metode storytelling mampu mengembangkan pengetahuan siswa mengenai kesehatan dan obat. Pengenalan kesehatan diimpelmentasikan pada tema profesi. Kriteria keberhasilan pada siklus 2 ditentukan oleh peneliti. Pengetahuan anak mengenai profesi apoteker di tingkatkan melalui metode storytelling bermuatan pendidikan karakter.Kata kunci: storytelling, nilai karakter dan tema kesehatanAbstractOvercoming moral degradation that occurs today needs the formation of character education at an early age. The application of character education can be through storytelling, singing, and others. The teacher teaches character education, the teacher must introduce moral knowledge, feelings and behavior through attitudes. TK Senyiur Indah uses Curriculum 2013 in learning because it is a new innovation to the world of education. The application of storytelling methods in schools can make students more intelligent. This method makes thestory as a medium in language learning. This study uses the Classroom Action Research (CAR) method. The results showed storytelling is able to develop students' knowledge about health and medicine. The introduction of health is implemented on the theme of the profession. The potential age for characterformation is golden age. The growth and development of the child's age to form a character around the age of 0-5 years. Increase by 40%. The value is obtained from the average value of Cycle 1 of 59% and the average value of Cycle 2t 99%. So there is a significant increase in value. There was an increase in cycle 2, students were able to get scores above 80 by 99%. Based on the results of research using storytelling with professional themes, it can be concluded that the method can increase students' understanding of medicine and the pharmacist profession. From the results of the study it can be said that the storytelling method is able to develop students' knowledge about health and medicine. The introduction of health is implemented on the theme of the profession. Success criteria in cycle 2 are determined by researchers. Children's knowledge about the pharmacist profession is enhanced through storytelling methods with character education.Keywords: storytelling, character values and health theme
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Kim, Sue Ahn. "A Study on the Storytelling Strategy of Criminal Cases on SBS’s “The Unanswered”: Focusing on the Correlation between TV and YouTube". Korean Association for Literacy 13, n.º 5 (31 de octubre de 2022): 445–80. http://dx.doi.org/10.37736/kjlr.2022.10.13.5.15.
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Today, real criminal cases have entered a phase, wherein they are disseminated as socio-cultural content. The purpose of this article is to examine the mass media’s content production strategy for sharing and consuming criminal cases. This article focuses on the strategies by analyzing the 1314th episode of “The Raincoat Killer on Stage” and focusing on the characteristics of different platforms such as TV and YouTube, as well as their correlations with each other. In the episode of “Raincoat Killer on Stage,”a third party (character), distinguished from the host, appeared and positioned the detective’s gaze on the mystery toward the middle of the episode. In addition, by appropriating the art style of “play” as a storytelling method, the program’s unique dramatization strategy is considerably emphasized at various layers of story structure and scene composition. This is in line with the idea of coping with changes in the media environment, by satisfying the tastes of the viewership who are enthusiastic about crime mysteries, to maintain its influence and use it as the basis for the social function of the investigation program. While the production crew’s performativity is highly emphasized in the TV episode of “The Unanswered,”the fact that the intimate conversational relationship between the production subject and audience is fully broadened on the YouTube channel confirms this media strategy. The investigation program’s duplicity to obtain the capacity of agenda setting or agenda keeping should be reconsidered, particularly as its genre nature of non-fiction is internally collapsed, presuming the image of the media populace consuming real criminal cases for entertainment.
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Indrayani, Heni, Candra Yudha Satriya y Rahmawati Zulfiningrum. "Membentuk Reputasi Ekonomi Kreatif Desa Menari melalui Storytelling Omah Cikal Desa Ngrawan – Jawa Tengah". PARAHITA : Jurnal Pengabdian kepada Masyarakat 3, n.º 1 (24 de julio de 2022): 1–7. http://dx.doi.org/10.25008/parahita.v3i1.73.
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Desa Menari memiliki potensi budaya dan ekonomi kreatif yang terintergrasi dalam tiga konservasi, yaitu konservasi kesenian masyarakat, konservasi dolanan tradisi masa lalu dan konservasi petani peternak. Misinya adalah sesuai dengan konsep Desa Menari (Menebar Harmoni, merajut Inspirasi dan Menuai Memori). Di tahun 2018, Desa Menari dikunjungi 1500 hingga 2000 pengunjung dengan pemasukan Rp 100 juta hingga Rp 260 juta. Namun, kondisi di tahun 2020 mengalami penurunan drastis dalam sektor pariwisata akibat pandemi Covid 19, karena belum bisa menerima kunjungan wisatawan. Padahal untuk menumbuhkan produktivitas masyarakat Desa Menari, mereka menjual hasil ekonomi kreatif di Pasar Rakyat ketika ada kunjungan wisatawan. Pemasaran ekonomi kreatif juga dilakukan di Rest Area Salatiga namun juga masih sepi pengunjung karena rest area baru beroperasi. Selain permasalahan pemasaran, adapula persoalan adopsi teknologi yang masih rendah keterlibatan dengan pengikut akun media social Omah Cikal. Pada dasarnya konten menjadi kunci untuk bisa menarik interaksi dan berkomunikasi secara online. Dengan situasi tatap muka yang dikurangi, maka Kelompok Sadar Wisata (Pokdarwis) Desa Menari melalui omah cikal tetap bisa mengedukasi dan membentuk reputasi kebudayaan lokal nya dengan cara membangun narasi digital agar jangkauan audiens lebih luas. Reputasi ekonomi kreatif dapat dibentuk menggunakan tutur cerita yang dibangun di“own media”nya di akun media sosial resmi Desa Menari. Maka diperlukan pengabdian kemitraan masyarakat untuk memberikan pelatihan aktivitas Public Relations dengan pendekatan storytelling. Ketrampilan yang diusulkan adalah digitalisasi Desa Menari yang meliputi pengelolaan konten digital dan pembuatan narasi storytelling.
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Morton, Heather. "The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice". Media and Communication 5, n.º 2 (29 de marzo de 2017): 11–20. http://dx.doi.org/10.17645/mac.v5i2.809.
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By studying the cultural and aesthetic impact of increasingly pervasive digital technologies and mass amateurization, this paper examines the ramifications of the networked information economy on professional photographic practice and considers the concomitant implications for the photographic classroom. Using the framework of convergence culture as per the writings of Yochai Benkler, Henry Jenkins, Mark Deuze, and Axel Bruns, the impact of accessible and instantaneous image creation and dispersal are explored. Given the rise of consumer engagement in brand co-creation on social media platforms, we can observe massive changes to professional practice in areas such as aesthetics, and the erosion of previous sustainable business models. Indeed, as traditional notions of “expertise” shift from technological prowess to narrative and disseminative abilities, the effects on commercial practice and photographic education need to be addressed. This paper argues that there are three emerging priorities for commercial image use: narrative ability, authenticity, and subjectivity and suggests initial steps in their pedagogical application. By acknowledging these transformations, this paper explores the idea that students need to harness technique, social media influence, adaptability, subjectivity, and storytelling power in order to better serve emerging image-based needs in commercial spaces.
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Napoli, Julie y Robyn Ouschan. "Vegan stories: revealing archetypes and their moral foundations". Qualitative Market Research: An International Journal 23, n.º 1 (24 de enero de 2020): 145–69. http://dx.doi.org/10.1108/qmr-06-2018-0064.
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Purpose This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach Narrative data was collected from 15 publicly available vegan blogs. Underlying archetypes, morals and story plots were identified and presented as a “story re-told,” highlighting the context and content of what was being said by the protagonists and associated meanings. Findings The analysis revealed three moral foundations on which vegan ideology is built: sanctity of life, enacting the authentic self and freedom. A universal hero archetype was also unearthed; however, the moral orientation of the storyteller (agency vs communal) dictated how these morals and archetypes were expressed. Research limitations/implications Through the use of common story archetypes, master plots and moral foundations, a deeper understanding of vegans and the choices they make is facilitated, thus making vegan ideology appear less threatening. Storytelling plays an important role in establishing connections through commonality. Originality/value This study applies cultivation theory, storytelling analysis and archetype theory to reveal how vegan bloggers counteract mass media cultivation of vegan stereotypes through the stories they tell. We offer a more robust description of vegans, moving beyond stereotypes, and the morals driving behavior. Moreover, a unique mechanism of mainstreaming is exposed that shows vegans connect with people by tapping into universal archetypes and morals that anyone can relate to and relive.
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Yansyah, Yansyah, Jamiatul Hamidah y Lita Ariani. "Pengembangan Big Book Storytelling Dwibahasa untuk Meningkatkan Literasi Anak Usia Dini". Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini 6, n.º 3 (25 de septiembre de 2021): 1449–60. http://dx.doi.org/10.31004/obsesi.v6i3.1779.
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Pendidikan literasi saat ini marak diagunkan karena memiliki peran penting bagi masa depan anak. Namun, berbanding terbalik dengan teori, praktik pendidikan literasi di lapangan masih memerlukan perhatian. Penelitian ini bertujuan untuk mendesain dan mengembangkan big book storytelling dwibahasa untuk mendukung perkembangan literasi anak usia dini. Menggunakan bahasa Indonesia dan bahasa Inggris, big book disampaikan dengan teknik mendongeng yang bertujuan untuk mengembangkan kosakata anak dan minat mereka terhadap kedua bahasa tersebut. Penelitian ini menggunakan desain penelitian pengembangan berdasarkan model Reeves (2006) dan melibatkan 74 guru taman kanak-kanak yang ada di Banjarmasin. Data dikumpulkan dengan teknik wawancara dan observasi. Tahapan pengembangan terbagi menjadi empat fase: analisis kebutuhan, pengembangan produk, implementasi, dan refleksi. Validasi ahli menunjukkan bahwa big book yang dikembangkan telah layak dan dapat digunakan untuk anak usia dini baik dari segi psikologis, pembelajaran, kualitas fisik, dan bahasa. Anak-anak juga menikmati belajar dengan menggunakan media ini berdasarkan hasil observasi
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Gerasimov, S. V. y P. A. Tereshchenko. "Storytelling of Political Leaders as an Instrument of Symbolic Politics". Discourse 6, n.º 3 (20 de julio de 2020): 5–20. http://dx.doi.org/10.32603/2412-8562-2020-6-3-5-20.
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Introduction. The article attempts to analyze the attempts of political leaders of various types to build political communications in the new social reality - on the Internet. The material of the study was taken from the storytelling of the three leaders in social networks during the first attempts to create elements of symbolic politics. In the process of analyzing this narration, we asked ourselves: - How much is the traditional image of a particular political leader related to his reflection on social networks? The relevance of the author's approach lies in the analysis of storytelling as a tool for the formation of symbolic politics and social reality. Political leaders moved into a virtual environment following their target audiences.Methodology and sources. The methodological basis of the work is verification on practical material of socio-philosophical concepts and models of political analysts, cultural scientists, sociologists (P. Shtompki, V.A. Yadova, O.Yu. Malinova, G.L. Tulchinsky and others). The article uses narratives obtained from open access social networks. To clarify the formation of social reality, a comparative analysis of the narratives of public leaders regarding the creation of a space of symbolic politics was carried out.Results and discussion. As a result of the study, theoretical models that describe the behavioral patterns of political leaders in the information society were verified. In the modern information society, the main focus is transferred to social networks, where the target audience of political figures spend their time. Political leaders follow their target audience in different ways by showing their presence on social networks, both quantitative and qualitative. As a result of the study, the distinctive features of storytelling of public politicians, the similarities and differences in the technologies for creating a full-fledged image of a leader in the mass consciousness of the target audience, the similarities and differences between the image of a political leader taking shape in traditional media and on the Internet are clarified.Conclusion. In 2018, we observe the phenomenon of the entry into the space of social networks of politicians with the aim of event formation of elements of symbolic politics. In the study of storytelling as a process of forming public communications, the roles of sources and actors are defined. In today's digital society, social networks play a critical role in the processes of generating social reality. The mechanisms for the formation of narratives may require additional research, but now we can determine their impact on the political, socio-cultural and business environment.
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Otoluwa, Moon Hidayati, Rasuna Rasid Talib, Rosalin Tanaiyo y Herlina Usman. "Enhancing Children's Vocabulary Mastery Through Storytelling". JPUD - Jurnal Pendidikan Usia Dini 16, n.º 2 (30 de noviembre de 2022): 249–60. http://dx.doi.org/10.21009/jpud.162.05.
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Significant language development differences occur in preschoolers, resolving these differences is a key objective of preschool education because young children's language abilities at the start of school, particularly their vocabulary abilities, are a strong predictor of later academic ability. Storytelling is one of the methods used to teach English, it makes the learning environment more interesting, energetic, and conversational. This study aims to examine storytelling in increasing children's vocabulary. The research method is a case study that uses observation, interviews, and documentation as data collection tools. The participants are an English teacher and seven children aged 4-5 years. Although, many early childhoods English teachers state that one of the weaknesses of children in learning English is a lack of vocabulary mastery because it can hamper the learning process. The findings show that storytelling is effective in increasing children's vocabulary. Vocabulary is the foundation for improving children's ability to speak English, both orally and in writing. Second language vocabulary is important to learn and develop for the quality of early childhood learners in language education.
Keywords: early childhood, vocabulary, storytelling
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Febriyanti, Emma Rosana, Fahmi Hidayat, Raisa Fadilla y Dini Noor Arini. "Pelatihan Pengajaran Bahasa Inggris pada Anak Usia Dini Melalui Buku Cerita Tentang Lahan Basah Bagi Guru di TK Prumnas Kayu Tangi Banjarmasin". Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat 7, n.º 4 (20 de diciembre de 2022): 565–73. http://dx.doi.org/10.36312/linov.v7i4.936.
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Visi Universitas Lambung Mangkurat (ULM) adalah menjadi universitas terkemuka dan berdaya saing serta sebagai center of excellence di lingkungan lahan basah pada tahun 2027. Oleh karena itu, semua kegiatan pengajaran, penelitian dan pengabdian masyarakat harus terkait dengan lahan basah. Berkaitan dengan hal tersebut, pembelajar muda atau anak-anak yang merupakan generasi penerus Kalimantan Selatan khususnya, juga perlu mengenal lahan basah. Oleh karena itu, memperkenalkan lahan basah melalui Bahasa Inggris sangat diperlukan anak-anak karena mereka berada dalam masa keemasan perkembangan bahasa. Salah satu cara untuk memperkenalkan Bahasa Inggris dan lahan basah pada saat yang bersamaan adalah melalui buku cerita anak-anak dengan metode bercerita atau storytelling. Pengabdian ini bertujuan untuk memberikan gambaran tentang bagaimana Bahasa Inggris dan lahan basah diperkenalkan kepada anak TK melalui storytelling. Pengabdian ini dilaksanakan di TK Prumnas Kayu Tangi Banjarmasin dengan melibatkan para guru dan siswa di sekolah tersebut. Kegiatan yang dilakukan meliputi pemberian materi kepada guru mengenai teori mengajar Bahasa Inggris yang diperuntukan kepada anak-anak, pemberian contoh pengajaran, pembuatan media, dan refleksi akhir. Hasil dari kegiatan pengabdian ini dapat simpulkan bahwa guru memahami tentang pengajaran Bahasa Inggris kepada anak-anak meskipun terdapat beberapa kendala dalam pelaksanaannya. Selain itu, 88% anak-anak menunjukkan minat yang tinggi terhadap Bahasa Inggris dan 70% dari mereka mampu mengingat beberapa kosakata yang berhubungan dengan lahan basah. Sehingga dapat disimpulkan bahwa memperkenalkan Bahasa Inggris dan lahan basah melalui storytelling memungkinkan anak untuk belajar lebih baik dan lebih efektif. Training on Teaching English to Young Learners through Storybooks about Wetlands for Kindergarten Teachers at Prumnas Kayu Tangi The vision of Lambung Mangkurat University (ULM) is to become a leading and competitive university as well as a center of excellence in the wetland environment by 2027. Therefore, all teaching, research, and community service activities must be related to wetlands. In this regard, young learners, the next generation of South Kalimantan particularly, need to be familiar with wetlands. Therefore, introducing wetlands through English is very necessary for children since they are in the golden age of language development. One way to introduce English and wetlands simultaneously is through children's story books using storytelling. This community service aims to provide an overview of how English and wetlands are introduced to kindergarten children through storytelling. This service was carried out at Prumnas Kayu Tangi Kindergarten Banjarmasin by involving teachers and students at the school. The activities carried out include providing material to teachers regarding the theory of teaching English to children, providing teaching examples, making media, and final reflection. The results of this community service activity show that the teachers understand thow to teach English to children despite several obstacles in its implementation. In addition, 88% of children showed a high interest in English and 70% of them were able to remember some vocabulary related to wetlands. Therefore, it can be concluded that introducing English and wetlands through storytelling allows children to learn better and more effectively.
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Quinn, Stephen. "Better journalism or better profits?: A key convergence issue in an age of concentrated ownership". Pacific Journalism Review : Te Koakoa 10, n.º 2 (1 de septiembre de 2004): 111–29. http://dx.doi.org/10.24135/pjr.v10i2.809.
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Convergence has become an accepted form of journalism at media organisations around the world. These organisations are adopting a range of business models to find ways to pay for these innovations. The main drivers behind this radical change in media production are the disruptive forces that these two drivers behind this radical change in media production are consumers' changing media habits, cheaper digital technology, and the disruptive forces that hese two drivers generate. Technology also maes possible new forms of storytelling, which potentially allows jounrlaists the chance to do better jounrlists through convergence. This article focuses on the key issue of whether editorial managers and journalists are embracing convergence to save money, or to do better journalism. It begins by defining convergence (while accepting the wide variety of definitions) and describing two main models of implementation. It then considers the factors that hinder its introduction. Examples are provided of converged media around the world. This article ends with a warning about the dangers for democracy of misapplied convergence in an era of increasing concentration of ownership.
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Willsey, Kristiana. "At War with Stories: A Vernacular Critique of the Storytelling Boom from American Military Veterans". Poetics Today 43, n.º 2 (1 de junio de 2022): 243–63. http://dx.doi.org/10.1215/03335372-9642595.
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Abstract In a post-draft era in which American civilians have grown increasingly apart from their military, veterans are urged to share their stories, to personalize distant and poorly understood conflicts—to make war meaningful. But individual veterans can't control the larger conversation in which their stories are interpreted or used. Veterans’ stories are ventriloquized by candidates in campaign rallies, recapped in late-night news monologues, retweeted by celebrities, optioned for film, and consistently cited as evidence of why we should, or shouldn't, be at war. This politically charged landscape for the telling of personal narrative (and the speed and ease with which stories circulate via mass media) creates unique challenges for veterans, who need to find meaning in their experiences for their own sakes, but resist the ready-made plots and morals imposed on them by politicians and popular culture. Caught between what Amy Shuman calls “competing promises of narrative,” veterans learn how to not tell war stories, relying on the denial or deferral of storytelling to assert small-scale meanings that resist recirculation and politicization. But to reject narrative outright is antisocial at best, and at worst pathological. Instead, the management of narrative—learning to select and edit stories for a given audience—is critical to avoiding the stigmatized identity of the traumatized veteran, who is either stubbornly silent or disturbingly voluble. Framing the withholding of narrative in positive rather than negative terms, my interlocutors stressed their need to curate the situations in which storytelling could keep its promises.
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Yeates, Robert. "Serial fiction podcasting and participatory culture: Fan influence and representation in The Adventure Zone". European Journal of Cultural Studies 23, n.º 2 (29 de agosto de 2018): 223–43. http://dx.doi.org/10.1177/1367549418786420.
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New media affords significant opportunities for audience feedback and participation, with the power to influence the creation and development of contemporary works of fiction, particularly when these appear in serialized instalments. With access to creators permitted via social media, and with online platforms facilitating the creation and distribution of audience paratexts, fans increasingly have the power to shape the fictional worlds and diversity of the characters found within the series they enjoy. A noteworthy and understudied example is fiction podcasting, an emerging form that draws on conventions of established media such as radio and television. Despite the recent surge in the popularity of podcasts, little scholarly attention has been given to the format, except to discuss it as either a continuation of radio programming or part of a transmedia landscape for texts which are centred in media such as television and film. This article argues that fiction podcasting offers unique affordances for creating serial works of fiction, taking The Adventure Zone as a case study which demonstrates the power of successful participatory culture. The podcast has grown from modest beginnings to acquire a considerable and passionate fan network, has diversified into other media forms, and, though available for free, is financially supporting its creators and raising substantial amounts of money for charities. Crucial in its success is the creators’ cultivation of an inclusive environment for fans, and a constant attempt to feature characters representative of a diversity of gender and sexual identities, particularly those typically excluded from other science fiction worlds. This article argues that The Adventure Zone and the format of fiction podcasting demonstrate a shift in contemporary culture, away from established mass media programming and towards a participatory, transmedia, fan-focused form of storytelling which utilizes the unique advantages of new media technologies in its creation, development, and distribution.
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Apipah, Faza Tsamrotul, Qonita Qonita y Edi Hendri Mulyana. "Upaya Guru Dalam Menanamkan Nilai Pancasila Ketuhanan Yang Maha Esa pada Pembelajaran Anak Usia Dini". Jurnal Ilmiah Cahaya Paud 6, n.º 1 (26 de mayo de 2024): 193–201. http://dx.doi.org/10.33387/cahayapd.v6i1.7214.
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Artikel bertujuan menggali berbagai upaya guru dalam menerapkan nilai Pancasila sila Ketuhanan Yang Maha Esa pada pembelajaran anak usia dini. Nilai sila pertama Pancasila ini merupakan nilai utama yang harus distimulasi sejak dini. Hal ini penting dilakukan agar anak dapat berperilaku sesuai dengan nilai Ketuhanan di masa dewasa kelak. Dalam menggali hal tersebut penulis menggunakan jenis penelitian kualitatif. Desain penelitian berupa penelitian studi kasus. Data dikumpulkan melalui teknik observasi, wawancara, dan dokumentasi. Subjek penelitian adalah guru di KOBER Al-Ittihad Tasikmalaya. Hasil penelitian bahwa berbagai upaya guru dalam menanamkan nilai Pancasila Ketuhanan pada anak usia dini dilakukan dengan beragam metode, media, dan pembiasaan. Metode yang digunakan berupa bernyanyi, storytelling, bermain, dan outing class. Media yang digunakan yaitu buku cerita, media gambar, video animasi, dan miniatur peraga. Pembiasaan yang dilakukan yaitu mengucap salam, berdoa, mengenalkan asmaul husna, surat, dan doa serta pembiasaan salat dhuha. Guru hendaknya lebih memperhatikan dalam menanamkan nilai Pancasila sehingga anak dapat terbiasa berperilaku sesuai nilai-nilai Pancasila.
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Brito, Julio Miguel Souza de y Piedley Macedo Saraiva. "Storytelling: Uma Análise de Aplicabilidade no Planejamento Estratégico de Marketing, em uma Empresa da área de Saúde em Crato – CE / Storytelling: An Analysis of Applicability in Strategic Marketing Planning in a Healthcare Company in Crato - CE". ID on line. Revista de psicologia 16, n.º 59 (28 de febrero de 2022): 234–49. http://dx.doi.org/10.14295/idonline.v16i59.3387.
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Resumo: O marketing passa por constantes processos de reinvenção. As mudanças são promovidas graças aos avanços tecnológicos e comportamentais de consumo da Sociedade. Esse novo consumidor é cada vez mais exigente e moldado por ações que acontecem em seu meio graças à constante mutação de mídias. Consequentemente, o cenário do mercado torna-se progressivamente competitivo, fazendo-se necessárias novas ações para reter consumidores em meio a uma disputa constante por atenção. Pode-se entender o Storytelling como uma ferramenta na construção de promoções de marcas e produtos. Apesar de se tratar de um recuso primitivo de contar histórias, a qual a humanidade sempre foi conduzida a realizar, a ferramenta se mostra muito efetiva para construir laços, encantar e mover grupos, conquistar e reter consumidores. Baseado nesse pressuposto, este trabalho propõe-se, através da compreensão do uso do Storytellingcomo alternativa de recurso estratégico na criação de um planejamento estratégico de marketing, a buscar evidenciar os fatores que determinam a percepção de valores e posicionamento da marca para a organização no planejamento estratégico. Tendo por objetivo compreender o que é tal ferramenta, sua estrutura e como podemos evidenciar os valores que reforçam a imagem e o posicionamento da marca, este estudo também tem interesse em perceber como podemos utilizar o Storytelling como alternativa para criação de um planejamento estratégico de marketing aplicado a uma empresa da área da Saúde em Crato, no Ceará.Palavras-chave: Marketing; Storytelling; Planejamento. Abstract: Marketing goes through constant reinvention processes. The changes are promoted thanks to the technological advances and consumer behavior of Sociedade. This new consumer is increasingly demanding and shaped by actions that happen in their environment thanks to the constant change of media. Consequently, the market scenario becomes progressively competitive, making new actions necessary to retain consumers in the midst of a constant dispute for attention. Storytelling can be understood as a tool in building brand and product promotions. Despite being a primitive refusal to tell stories, which humanity has always been led to do, the tool proves to be very effective in building bonds, enchanting and moving groups, conquering and retaining consumers. Based on this assumption, this work proposes, through the understanding of the use of Storytelling as an alternative of strategic resource in the creation of a strategic marketing plan, to seek to highlight the factors that determine the perception of values and brand positioning for the organization in the strategic planning. Aiming to understand what such a tool is, its structure and how we can highlight the values that reinforce the image and positioning of the brand, this study is also interested in understanding how we can use Storytelling as an alternative to create a strategic marketing plan applied to a healthcare company in Crato, Ceará.Keywords: Marketing, Storytelling, Planning.