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Artículos de revistas sobre el tema "SWOT"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 25 de julio de 2025

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1

Assael, Leon A. "A swat at the SWOT." Journal of Oral and Maxillofacial Surgery 51, no. 5 (1993): 612–13. http://dx.doi.org/10.1016/s0278-2391(10)80530-0.

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Winkelmann, Claudia, Barbara Aigner, Erich Renner, and Manfred Schlund. "SWOT." physiopraxis 11, no. 11/12 (2013): 50–55. http://dx.doi.org/10.1055/s-0033-1363436.

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3

Kumar C.R, Sharath, and Praveena K.B. "SWOT ANALYSIS." International Journal of Advanced Research 11, no. 09 (2023): 744–48. http://dx.doi.org/10.21474/ijar01/17584.

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SWOT Analysis is an analysis method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in an organization, a plan, a project, a program, a person or any kind of business activities. SWOT Analysis is the most commonly used strategic planning tool to access the Internal and External factors of any organization. This is considered as an effective framework plan and mange the organizational resource to achieve certain goals in a specific period of time. The purpose of the implementing SWOT analysis in an organization is to formulate the strategy of business based on exi

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4

Vaněk, Michal, Milan Mikoláš, and Kateřina Žváková. "Evaluation Methods of Swot Analysis / Metody Vyhodnocení Swot Analýzy." GeoScience Engineering 58, no. 2 (2012): 23–31. http://dx.doi.org/10.2478/gse-2014-0036.

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Abstract Strategic management is an integral part of top management. By formulating the right strategy and its subsequent implementation, a managed organization can attract and retain a comparative advantage. In order to fulfil this expectation, the strategy also has to be supported with relevant findings of performed strategic analyses. The best known and probably the most common of these is a SWOT analysis. In practice, however, the analysis is reduced to mere presentation of influence factors, which does not allow more precise determination of a strategic concept. The content of the article

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5

Krwawicz, Małgorzata. "The SWOT Plus Method as an Extension of the SWOT Method." Nowoczesne Systemy Zarządzania 14, no. 4 (2019): 111–24. http://dx.doi.org/10.37055/nsz/132735.

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Celem artykułu jest zaprezentowanie metody SWOT Plus, stanowiącej rozwinięcie metody SWOT. Metoda SWOT Plus polega na zidentyfikowaniu kluczowych mocnych i słabych stron wynikających z organizacji, a następnie na skonfrontowaniu tych czynników z szansami i zagrożeniami, wynikającymi z otoczenia zarówno bliższego, jak i dalszego, rozpatrywanych niezależnie. Metoda umożliwia syntetyczne określenie uwarunkowań rozwoju organizacji.

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6

Meyer, Chris, David Cohen, and Sudhir Nair. "Swatting at SWOT." Academy of Management Proceedings 2016, no. 1 (2016): 17447. http://dx.doi.org/10.5465/ambpp.2016.17447abstract.

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7

Unrein, Daniel. "Die SWOT-Analyse." WiSt - Wirtschaftswissenschaftliches Studium 42, no. 9 (2013): 516–19. http://dx.doi.org/10.15358/0340-1650_2013_9_516.

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8

Anthony, Inger. "SWOT Self-analysis." Nurse Educator 41, no. 3 (2016): 138. http://dx.doi.org/10.1097/nne.0000000000000265.

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9

Goodall, Christopher. "Swot the dickens?" Nursing Standard 6, no. 17 (1992): 54–56. http://dx.doi.org/10.7748/ns.6.17.54.s64.

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10

Thomas, Jake. "SWOT IT OUT!" Forensic Science International: Synergy 1 (April 2019): S5. http://dx.doi.org/10.1016/j.fsisyn.2019.02.011.

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11

de Cleen, Michiel. "NZa, HKZ, SWOT." TandartsPraktijk 30, no. 6 (2009): 1. http://dx.doi.org/10.1007/bf03080893.

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12

Бобкова, Е. А., та М. М. Наумов. "SWOT-анализ «Ferrari»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 99, № 4 (2023): 49–51. http://dx.doi.org/10.18411/trnio-07-2023-201.

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13

Бобкова, Е. А., та М. М. Наумов. "SWOT-анализ «Яндекс»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 99, № 4 (2023): 54–56. http://dx.doi.org/10.18411/trnio-07-2023-203.

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14

Бобкова, Е. А., та М. М. Наумов. "SWOT-АНАЛИЗ «Tesla»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 100, № 2 (2023): 30–33. http://dx.doi.org/10.18411/trnio-08-2023-64.

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В статье проводится исследование сильных и слабых сторон, возможностей и угроз компании Tesla. Компании, которая была основана Мартином Эберхардом и Марком Тарпеннингом в 2003 году в Силиконовой долине.

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15

Xing, Kewen. "Pfizer SWOT Analysis." Highlights in Business, Economics and Management 10 (May 9, 2023): 449–58. http://dx.doi.org/10.54097/hbem.v10i.8138.

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Starting from 2020, the world has been changed by the COVID-19 pandemic, a highly contagious virus that hit the world with many lives lost and the economy disrupted. This article analyzed Pfizer as the global leading pharmaceutical company, and a giant in biopharma, which demonstrated huge success in the pandemic with its famous COVID-19 vaccine “Comirnaty” and its oral anti-COVID drug, “Paxlovid”. The SWOT analysis helped to better understand Pfizer’s business position and its strength, weakness, opportunities, and threats. Thus we can have a more comprehensive view of Pfizer's business and i

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16

Costa, Elionides José da, Ana Walquíria Souza da Silva, Antonio Guilherme da Cruz Lima, Fabiana Pereira de Aguiar Ricardo, and Lindalva Mendonça de Figueirôa. "ANÁLISE DO SWOT." Revista Ilustração 5, no. 1 (2024): 145–51. http://dx.doi.org/10.46550/ilustracao.v5i1.258.

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Este artigo tem o objetivo de apresentar as principais características da análise de swot, em uma instituição de ensino. Esta análise é marcada com as possibilidades de uma força e uma fraqueza, influenciando tanto nas boas oportunidades quanto nas ameaças que uma instituição pode sofrer ao longo de suas atuações. Neste sentido, junto a esta análise, são apresentadas propostas de haver um bom planejamento, junto aos planos de ação elaborados pela instituição, para reforçar as oportunidades, e eliminar as fraquezas e ameaças, para na sequência sejam alcançados bons resultados, elevando ainda ma

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17

Ghazinoory, S., A. Esmail Zadeh, and A. Memariani. "Fuzzy SWOT analysis." Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology 18, no. 1 (2007): 99–108. https://doi.org/10.3233/ifs-2007-00334.

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18

Rispawati, Dewi. "Analisis Bauran Promosi Pariwisata dalam Rangka Meningkatkan Jumlah Kunjungan Wisatawan Dilihat dari Posisi Pariwisata Provinsi Nusa Tenggara Barat daslam SWOT (Kasus pada Dinas Kebudayaan dan Pariwisata Provinsi Nusa Tenggara Barat)." Jurnal Ilmiah Tata Sejuta STIA Mataram 1, no. 2 (2020): 26–38. http://dx.doi.org/10.32666/tatasejuta.v1i2.168.

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Penelitian ini berjudul "Analisis Bauran Promosi Pariwisata dalam Rangka Meningkatkan Jumlah Kunjungan Wisatawan Dilihat dari Posisi Pariwisata Provinsi Nusa Tenggara Barat daslam SWOT (Kasus pada Dinas Kebudayaan dan Pariwisata Provinsi Nusa Tenggara Barat)" yang bertujuan untuk mengidentifikasi kekuatan, kelemahan, peluang dan ancaman yang dimiliki pariwisata provinsi Nusa Tenggara Barat dalam analisis SWIT serta untuk mengetahui bauran prommosi apa yang sebaiknya diterapkan oleh Dinas Kebudayaan dan Pariwisata provinsi Nusa Tenggara Barat dalam rangka meningkatkan jumlah kunjungan wisatawan

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19

Pietroniro, Alain, Daniel L. Peters, Daqing Yang, et al. "Canada’s Contributions to the SWOT Mission – Terrestrial Hydrology(SWOT-C TH)." Canadian Journal of Remote Sensing 45, no. 2 (2019): 116–38. http://dx.doi.org/10.1080/07038992.2019.1581056.

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20

Старшинова, Татьяна Александровна, and Наталья Ивановна Роговская. "SWOT ANALYSIS: THE TECHNIQUE." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 4(52) (December 23, 2020): 62–71. http://dx.doi.org/10.26456/2219-1453/2020.4.062-071.

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В статье представлен наиболее распространенный метод анализа - SWOT-анализ, позволяющий предприятию проанализировать состояние внешней и внутренней среды, выявить возможности и угрозы, свои сильные и слабые стороны. Одновременно он дает возможность разработать мероприятия, позволяющие предприятию адаптироваться к изменениям среды. Рассмотрен один из подходов к проведению SWOT-анализа. Цель статьи - представить уточненную методику проведения SWOT-анализа посредством использования результатов нескольких методов изучения среды, что даст возможность получить конкретный рабочий план действия предпр

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21

Manic, Slavica. "Economics Imperialism: SWOT Analysis." Asian Economic and Financial Review 6, no. 3 (2016): 151–61. http://dx.doi.org/10.18488/journal.aefr/2016.6.3/102.3.151.161.

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22

Sawant, Sarika. "SWOT Analysis of Dabbawalla's." Prabandhan: Indian Journal of Management 3, no. 11 (2010): 38. http://dx.doi.org/10.17010/pijom/2010/v3i11/61182.

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23

Федотова, Надежда Венедиктовна. "SWOT-анализ транспортной компании". ЭКОНОМИКА и ПРАВО, № 04 (2020): 122–25. http://dx.doi.org/10.37882/2223-2974.2020.04.40.

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24

Puyt, Richard, Finn Birger Lie, Frank Jan De Graaf, and Celeste P. M. Wilderom. "Origins of SWOT Analysis." Academy of Management Proceedings 2020, no. 1 (2020): 17416. http://dx.doi.org/10.5465/ambpp.2020.132.

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25

Могилко, Дмитрий. "Swot-анализ среды организации". Motivation and Wage 2 (2021): 98–116. http://dx.doi.org/10.36627/2618-8864-2021-2-2-98-116.

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26

Vaidya, Shubhangi. "SWOT ANALYSIS OF ERICULURE." International Journal of Research -GRANTHAALAYAH 3, no. 9SE (2015): 1–4. http://dx.doi.org/10.29121/granthaalayah.v3.i9se.2015.3179.

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The reduction of rural poverty continues to be a paramount goal of the developing countries like India. So far various strategies (Sericulture is most appropriate out of them) have been pursued to address this concern and the rural employment creation is one of the major aspects. In India Sericulture is essentially village based industry providing employment to a sizable section of a population. Sericulture is not only a traditional, but also a living culture. It is an agro based labour intensive and commercially attractive economic activity falling under the cottage and small scale sector. In

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27

Sincy, P. "SWOT Analysis in Nursing." International Journal of Nursing Care 4, no. 1 (2016): 34. http://dx.doi.org/10.5958/2320-8651.2016.00008.9.

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28

Paramansyah, Arman, and Zaki Wicaksono. "Analisis SWOT Lembaga Pendidikan:." Tarbiatuna: Journal of Islamic Education Studies 3, no. 1 (2022): 31–42. http://dx.doi.org/10.47467/tarbiatuna.v3i1.2175.

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The background of this research is that every educational institution must be able to make the right strategy and be able to make a plan to compete in the present and in the future. The National Institute of Islamic Religion Laa Roiba Bogor is an educational institution engaged in education. the implementation of the strategy chosen by the leadership, which is an alternative strategy, can create four main strategies, namely the SO strategy (Strength and Opportunities), WO strategy (Weakness and Opportunities), ST strategy (Strength and Threats) and WT strategy (Weakness and Threats). ). This s

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29

McNUTT, KRISTEN. "SWOT Before You Start." Nutrition Today 26, no. 1 (1991): 48–51. http://dx.doi.org/10.1097/00017285-199101000-00009.

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30

Felton, Richard. "A question of SWOT." Metal Powder Report 59, no. 7 (2004): 3. http://dx.doi.org/10.1016/s0026-0657(04)00184-5.

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31

Panagiotou, George. "Bringing SWOT into Focus." Business Strategy Review 14, no. 2 (2003): 8–10. http://dx.doi.org/10.1111/1467-8616.00253.

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32

Piercy, Nigel, and William Giles. "Making SWOT Analysis Work." Marketing Intelligence & Planning 7, no. 5/6 (1989): 5–7. http://dx.doi.org/10.1108/eum0000000001042.

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33

Бобкова, Е. А., та М. М. Наумов. "SWOT-анализ «Red Bull»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 99, № 4 (2023): 51–53. http://dx.doi.org/10.18411/trnio-07-2023-202.

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34

Sigurðsson, Kjartan, Grétar Þór Eyþórsson, and Helga Kristjánsdóttir. "DIGITAL CURRENCIES, SWOT ANALYSIS." Baltic Journal of Economic Studies 9, no. 3 (2023): 1–9. http://dx.doi.org/10.30525/2256-0742/2023-9-3-1-9.

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Abstract. The paper highlights the increased international trade and discussion in recent years of digital currencies, also known as virtual currencies or cryptocurrencies, including the bilateral trade coin bitcoin (BTC). Scholars have emphasised the need to consider different preconditions, focusing primarily on domestic perspectives of payment intermediation within individual countries. The inclusion of digital currencies in global trade is motivated by the recognition that time is playing an increasingly important role in trade dynamics. Scholars have presented arguments on the potential i

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35

Бобкова, Е. А., та М. М. Наумов. "SWOT-АНАЛИЗ «Mercedes-Benz»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 100, № 2 (2023): 28–30. http://dx.doi.org/10.18411/trnio-08-2023-63.

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36

Бобкова, Е. А., та М. М. Наумов. "SWOT-АНАЛИЗ «F-1»". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 100, № 2 (2023): 25–27. http://dx.doi.org/10.18411/trnio-08-2023-62.

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В статье проводится исследование сильных и слабых сторон, возможностей и угроз компании формулы-1. Данная гоночная серия была организована в 1950 и на данный момент является главной гоночной серией мира, которую также называют «Королевой гонок».

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37

Xie, Xinxuan. "SWOT Analysis of PepsiCo." Highlights in Business, Economics and Management 24 (January 22, 2024): 1314–23. http://dx.doi.org/10.54097/xccrpq67.

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This paper demonstrates a comprehensive SWOT analysis of PepsiCo, which is one of the most prominent beverage companies in the world. SWOT analysis is a strategic tool to profile an organization from four aspects: strength, weakness, opportunity and threat. The paper aims to present PepsiCo's current situation in the market with more clarity, including financial statement analysis and competitive factors. The financial statements include total revenue, gross profit, total cost, total assets from 2019-2022, as well as calculations of growth rate of gross profit, growth rate of total cost, cash

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38

Shubhangi, Vaidya. "SWOT ANALYSIS OF ERICULURE." International Journal of Research - GRANTHAALAYAH 3, no. 9 (Special Edition) (2017): 1–4. https://doi.org/10.5281/zenodo.848592.

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The reduction of rural poverty continues to be a paramount goal of the developing countries like India. So far various strategies (Sericulture is most appropriate out of them) have been pursued to address this concern and the rural employment creation is one of the major aspects. In India Sericulture is essentially village based industry providing employment to a sizable section of a population. Sericulture is not only a traditional, but also a living culture. It is an agro based labour intensive and commercially attractive economic activity falling under the cottage and small scale sector. In

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39

Cipriani, Roberto Carlos, Maria José de Camargo, Luciany Lima de Almeida Alves, et al. "ANÁLISE SWOT NA EDUCAÇÃO." Missioneira 26, no. 1 (2024): 201–7. https://doi.org/10.46550/xnmsgw57.

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A crescente presença das tecnologias digitais no cotidiano escolar revela desafios significativos para sua inserção A matriz SWOT, inicialmente dedicada ao mundo administrativo, descortina forças e oportunidades (características positivas e benéficas), além de fraquezas e ameaças (aspectos maléficos e preocupantes) da instituição. As mais variadas necessidades institucionais podem ser identificadas através dessa ferramenta. Considera-se tal tipo de análise um utensílio cabal de colaboração organizacional, tendo em vista que qualquer instituição que vise prosperidade exija leitura técnica da re

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40

Ningsih, Elsa, Fitri Norhidayati, and Nur Kholisa Nazmi. "ANALISIS SWOT KEPEMIMPINAN OTOKRATIS." Paraduta : Jurnal Ekonomi dan Ilmu-Ilmu Sosial 3, no. 1 (2025): 29–34. https://doi.org/10.56630/paraduta.v3i1.851.

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Analisis SWOT merupakan instrumen yang digunakan untuk mengevaluasi faktor-faktor internal dan eksternal yang memengaruhi kinerja suatu organisasi. Artikel ini mengkaji analisis SWOT gaya kepemimpinan otokratis, yang mana keputusan diambil sepenuhnya oleh pemimpin tanpa melibatkan input dari bawahan. Metode yang digunakan dalam penelitian ini yaitu kepustakaan atau studi literatur dimana peneliti dengan mengumpulkan referensi, bahan-bahan dari sumber-sumber yang relevan seperti buku dan jurnal yang berkaitan dengan permasalahan yang diteliti. Hasil yang diperoleh menunjukkan bahwa gaya kepemim

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Gregorius Pratyaksa. "ANALISIS SWOT PADA KARTITEDJOAV." Journal of Scientech Research and Development 7, no. 1 (2025): 540–51. https://doi.org/10.56670/jsrd.v7i1.924.

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Tujuan utama dari paper ini adalah untuk menganalisis manajerial yang terjadi di KartitedjoAV melalui pendekatan analisis SWOT. Berdasarkan hasil analisis Matriks IE dan Kuadran SWOT, dapat disimpulkan bahwa usaha yang dilakukan oleh KartitedjoAV mencakup beberapa strategi utama, antara lain: (1) Diversifikasi Konsentrik, yaitu penambahan produk baru yang saling berhubungan untuk pasar yang sama, di mana OmahPodcast hadir sebagai inovasi terbaru; (2) Penetrasi Pasar, dengan konsistensi dalam mengelola media sosial dan konten yang sangat dekat dengan klien serta pasar yang dituju; (3) Pengemban

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Rauch, Peter. "SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria." European Journal of Forest Research 126, no. 3 (2007): 413–20. http://dx.doi.org/10.1007/s10342-006-0162-2.

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43

Widiawati, Kristiana, and Nada Miliniati. "IMPLEMENTASI BAURAN STRATEGI PEMASARAN PRODUK “MEAT” BERDASARKAN ANALISIS SWOT PADA PT DUA PUTRA PERKASA PRATAMA." Jurnal Sekretari Universitas Pamulang 9, no. 1 (2022): 17. http://dx.doi.org/10.32493/skr.v9i1.18706.

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ABSTRAK Analisis SWOT merupakan salah satu strategi pemasaran yang sering diterapkan dalam perusahaan. Analisis SWOT menjadi bagian penting dalam menentukan strategi pemasaran yang efektif dan sangat dibutuhkan agar tercapainya penjualan produk yang menguntungkan. Analisis SWOT dapat dilihat dari kegunaan analisis SWOT, manfaat analisis SWOT, faktor-faktor analisis SWOT, product life cycle (PLC), penerapan analisis SWOT dan marketing mix. Tujuan penelitian ini adalah unutk mengetahu hasil analisa SWOT sebagai penentu strategi Pemasaran produk “meat” di PT Dua Putra Perkasa. Jenis data yang dig

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44

Amprillah, Bekti. "Implementasi Analisis SWOT dalam Meningkatkan Mutu Pendidikan di Madrasah Tsanawiyah." INCARE, International Journal of Educational Resources 6, no. 1 (2025): 030–48. https://doi.org/10.59689/incare.v6i1.1211.

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This study aims to provide deeper understanding of the implementation of SWOT analysis in improving the quality of education in madrasahs. This study also explains: (a) the concept of SWOT analysis, (b) the approach to SWOT analysis, (c) the objectives and benefits of SWOT analysis, (d) the stages of analysis, and (e) the implementation of SWOT analysis at Madrasah Tsanawiyah Al Nahdlah. The method used in this journal is a qualitative research method with a case study approach. Data collection techniques used observation, in-depth interviews, and document analysis. The collected data were the

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Дзюбак, Катерина Миколаївна. "SWOT-АНАЛІЗ ДІЯЛЬНОСТІ НАУКОВО-ДОСЛІДНИХ УСТАНОВ СУДОВИХ ЕКСПЕРТИЗ В УКРАЇНІ". Herald OSRIFE, № 15 (2 серпня 2024): 14–25. http://dx.doi.org/10.32782/2522-9656/2024-15-2.

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Статтю присвячено SWOT-аналізу діяльності науково-дослідних установ судових експертиз в Україні (НДУСЕ). Охарактеризовано чотири категорії, які аналізуються в рамках SWOT-аналізу: сильні сторони, слабкі сторони, можливості та ризики. Наведено приклади зазначених чотирьох категорій SWOT, які можуть зустрічатися у діяльності НДУСЕ. Досліджено відповідні кроки, які необхідно виконати, щоб створити SWOT-аналіз, а саме: 1-й крок – дослідження інформації; 2-й крок – представлення результатів SWOT-аналізу. Досліджена інформація узагальнюється в матриці SWOT, що дає змогу одразу побачити найважливіші

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Benzaghta, Mostafa Ali, Abdulaziz Elwalda, Mousa Mousa, Ismail Erkan, and Mushfiqur Rahman. "SWOT analysis applications: An integrative literature review." Journal of Global Business Insights 6, no. 1 (2021): 55–73. http://dx.doi.org/10.5038/2640-6489.6.1.1148.

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A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWO

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Zulkarnain, Zulkarnain, Jumira Warlizasusi, Eka Apriani, Asri Karolina, and Sri Wahyuni Sihombing. "PERENCANAAN STRATEGIS DALAM MENINGKATKAN MUTU PENDIDIKAN MADRASAH MELALUI ANALISIS SWOT." Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam 5, no. 2 (2024): 147–59. http://dx.doi.org/10.32478/leadership.v5i2.2399.

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Strategic planning in the educational environment needs to be improved to realize better quality madrasah education. The basis of this research is the fact that strategic planning through SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is very important to manage the quality of education. The aim of this research is to describe the SWOT analysis of the internal and external environment as well as strategic planning in improving the quality of madrasah education through SWOT analysis. This research uses a qualitative descriptive method with a case study approach. Research objec

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Ariwarsita, Alexander Andre, and Lenny Gunawan. "ANALISIS SWOT PADA BISNIS CHICKEN TONG." PERFORMA 4, no. 1 (2020): 205–12. http://dx.doi.org/10.37715/jp.v4i1.1519.

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Penelitian ini bertujuan untuk menganalisis SWOT yang pada bisnis Chicken Tong. Fokus penelitian ini adalah meneliti dua faktor internal perusahaan yaitu strength dan weakness, dan dua faktor eksternal perusahaan yaitu opportunity dan threat. Faktor-faktor yang ditemukan kemudian diberi bobot dan rating. Tujuan penelitian ini adalah untuk mengetahui SWOT dari bisnis Chicken Tong dan posisi bisnis Chicken Tong. Pengambilan sampel dilakukan dengan menggunakan Teknik purposive sampling. Penelitian ini merupakan penelitian kualitatif. Uji validitas dan reliabilitas dengan melakukan tirangulasi sum

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Tasdik, Cendria Tj. "Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Perusahaan." Business Innovation and Entrepreneurship Journal 4, no. 3 (2022): 189–99. http://dx.doi.org/10.35899/biej.v4i3.372.

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This study aims to determine how the SWOT analysis as a planning strategy and to find out the obstacles in PT. Regional Development Bank Banten, Tbk. The research method used is descriptive quantitative method. The SWOT analysis used is descriptive analysis method, SWOT matrix and SWOT diagram analysis. Data collection techniques in this study were interviews, questionnaires and literature. The results of this study are SWOT analysis as a strategy to increase competitiveness needs to be evaluated again, so that the formation of good performance from within and from outside PT. Regional Develop

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Wahyudin, Wahyudin, Dene Herwanto, Billy Nugraha, Hamdani Hamdani, and Candra Galang Gemilang Putra. "PEMBERDAYAAN STRATEGI UMKM MELALUI PENGABDIAN KEPADA MASYARAKAT DENGAN PENDEKATAN ANALISIS SWOT." SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan 5, no. 1 (2021): 236. http://dx.doi.org/10.31764/jpmb.v5i1.6225.

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ABSTRAKUMKM Farida Snack dan Aphe berupaya menjadi produsen kerupuk kulit yang memiliki nilai lebih di mata konsumenya. Mengingat saat ini masih berlangsungnya ketidakstabilan ekonomi yang disebabkan oleh pandemi covid-19. Sehingga membuat para pelaku UMKM perlu melakukan analisis strategi untuk menjaga produksi yang tetap berjalan. Melalui Pengabdian Kepada Masyarakat ini dengan tujuan untuk pemberdayaan strategi UMKM. Analisis yang dilakukan dengan pendekatan analisis SWOT, dengan lokasi pengabdian kepada masyarakat di Kabupaten Karawang. Hasil dari pengabdian ini adalah diperolehnya analisi

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