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1
Turner, Jason James. "Are Tesco customers exhibiting a more social type of loyalty towards Tesco and Tesco Clubcard? : a critical analysis of the nature and type of Tesco customer loyalty to Tesco in Dundee". Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/8018.
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The aims of the thesis are two-fold. The first aim is to evaluate the antecedents which influence loyalty to Tesco and Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. The second aim is to assess the nature and type of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard. These two aims derive from the research question ‘What are the antecedents of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard?’ and are integrated in the research hypotheses to be addressed in the research: H1 satisfaction, trust, commitment, emotional attachment and passion are influential in a customer’s loyalty towards Tesco and Tesco Clubcard, was supported; H2 older females are the demographic group most likely to be loyal to Tesco and Tesco Clubcard, was supported; H3 Tesco customers exhibit ‘incentivised’ loyalty towards Tesco Clubcard, was not supported. The context to this research is that loyalty to grocery retailers is argued to be based on satisfaction, trust and commitment, with loyalty programmes playing an ‘incentivising’ role in customer loyalty. Using 600 questionnaires conducted at 2 Tesco formats, Tesco Extra and Dundee Riverside Extra in Dundee, Scotland with Tesco customers and 20 interviews at the homes of female Tesco customers aged 51 and over, the research drew a number of conclusions. The first conclusion from the research is that there are significant positive relationships between all the tested antecedents (satisfaction, trust, commitment, recommendation, emotional attachment and passion) and loyalty, indicating a level of respondent loyalty which has a ‘social’ dimension to it. However, customer loyalty towards Tesco and Tesco Clubcard is not particularly ‘social’ in nature, it was premised on the antecedents of happiness/satisfaction, trust and to a lesser extent commitment with grocery shopping viewed as a practical activity and different from a social relationship. The second conclusion was that Tesco customers were spuriously loyal to Tesco and Tesco Clubcard, loyal because of convenience and to a lesser extent incentives. By convenience the research revealed Tesco’s ability to create an environment which encouraged customers to rely on their convenient store location and accessible opening hours, operating a near monopoly with its 8 stores across all retail formats in convenient locations in Dundee and Broughty Ferry and the ease in which customers can use Tesco Clubcard and the lack of effort required to access offers. The third conclusion was that Tesco customers were more loyal to Tesco than Tesco Clubcard with the majority of interviewees referring to Tesco and Tesco Clubcard being ‘one entity’. This underlines the perceived limited capacity of Tesco Clubcard to increase frequency to or spend in store and the importance of the peculiarities of Tesco as a grocery retailer in Dundee. By peculiarities this research referred to Tesco’s retail dominance in Dundee in terms of market share, number and location of stores, the staff employed, it’s varied online and offline ‘grocery package’ and its use of the media to remind customers that they are attempting to build a relationship, almost social in nature with their customers, a fact acknowledged by a number of interviewees. The fourth conclusion was that females, particularly those aged 51 and over were the most loyal to Tesco and Tesco Clubcard, argued to be because it was in their nature to invest time and effort into maintaining relationships and friendships which translated into their shopping behaviour. The final conclusion was in terms of the characteristics of a Tesco customer most likely to be loyal, someone who always used Tesco, driving past other grocery retailers to patronise a Tesco store, would recommend Tesco to others, had a family member employed or previously employed by Tesco, owned and always used their Tesco Clubcard, preferred Tesco as a grocery retailer and would not switch their current loyalty from Tesco, frequented the store 1-3 times a week and were aged between 58 and 63. These conclusions contribute to existing research in the areas of customer loyalty and loyalty programmes in three parts. First, this study consolidates and takes research forward in the areas of loyalty programmes, customer loyalty and the role of age and gender in customer loyalty. Second, the research identifies the peculiarities of Tesco in Dundee and the capacity of these peculiarities to engender convenient loyalty among customers. Finally, as one of only a handful of studies on Tesco and Tesco Clubcard the results should prove useful to academics and practitioners alike given the high levels of interest into why Tesco and Tesco Clubcard are so successful in the UK grocery retail sector.
2
Procházková, Hana. "Návrh optimalizace elektronického obchodu Tesco". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142185.
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The thesis titled Tesco Potraviny online e-shop contents detailed customer experience based description of functionalities of the Tesco e-shop and some other e-shops competing on the on-line groceries market. Available methods of multi-criteria decision making allowed a platform for comparative analysis of functionalities of Potraviny online, Potraviny domů and Z-market shopping websites. The customer satisfaction survey had been carried out via a multiple choice questionnaire. A proposal for optimalization of the Tesco e-shop, this being the aim of the thesis, has been put together thanks to evaluation of both data collected and multi-criteria analysis being applied. The thesis also provides some subject related information about the Tesco company and looks into how the e-commerce evolves.
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Laštovičková, Lucie. "Věrnostní program maloobchodního řetězce Tesco - Clubcard". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114091.
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This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis is divided into two parts. The first part is focused on terms explanation -- e.g. marketing and commercial communication, sales promotion and it's techniques and also loyalty and loyalty programs itself. The beginning of practical part firstly describes current trends on the retail market. The following competitive analysis of retail chains is focused on loyalty programs. Next part deals with Tesco company and it's Clubcard loyalty program. The main contribution is represented by marketing research focused on Tesco customers's opinion about Clubcard program.
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Cipka, Matej. "Financial Analysis of Tesco and Carrefour". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201085.
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The diploma thesis "Financial analysis of Tesco and Carrefour" is mainly devoted to understand the economic and financial changes in retail business industry. The main idea is to compare two companies -- Tesco and Carrefour. Comparison consist of deep analysis of changing behaviour over the years of both companies together with analysis of economic data from annual reports which are published every year. It is very important to understand these information, because nowadays is retail industry highly dependent on the global economic changes. Most of the data is analysed over past three years, because recent economic stability is immoderately fluctuating and it could show high distortions of calculations. We will be able to answer which company is in better economic and financial position and which company is better to invest. The thesis is divided into two parts, theoretical part and practical part. From the first part is possible to understand the philosophy and conditions of the analysis. It contains explanation of analysis tools like PESTE analysis, SWOT analysis and explanation of financial calculations. All of these data are used in the second part of the analysis -- practical part -- where they are applied on two companies -- Carrefour and Tesco. It consist of revue of analysed companies to better understand their position globally, continued with practical analysis where tools as profitability, liquidity, performance and financial and economic behavior tools were used. Thesis is finished with comparison of horizontal and vertical analysis, where data from annual reports were measured. All of these data are summarized and valuated, to see the actual results of the thesis.
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Jaukerová, Michaela. "Absolventské programy společnosti Tesco Stores ČR, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17735.
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This master thesis describes the graduate programmes offered by the company Tesco Stores ČR a.s. In this thesis, I have at first focused on the theoretical knowledge in area of human resources. Following that, I have characterized the company Tesco Stores ČR a.s. and its Tesco Graduate Programmes. According to their focus, these programmes are divided into three main categories: retail, distribution and central office departments. In the thesis, I have described these graduate programmes, considered their procedure, development and cooperation of the company with universities. The thesis also includes a questionnaire survey. This way, I have researched the factors based on which students of the second year of master studies at the Faculty of Management, University of Economics in Prague decide about their permanent professional position. According to ascertained facts, recommendations were formulated.
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Kupková, Marcela. "Space management v TESCO STORES ČR, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72038.
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Mocková, Ivana. "Hodnotenie efektívnosti investičného projektu maloobchodnej spoločnosti Tesco". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125217.
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The thesis deals with the evaluation of investment projects. The first two parts of the work are aimed theoretically. The first part determines which of the methods of assessing the effectiveness suits main aim of the business the best. Part two explains which criterion of the methods based on cash flows leads to better investment decisions. The third part is devoted to the specifics of the retail sector in the forecast cash flows. The last part of the thesis deals with the evaluation of Tescos specific real investment project. The aim is to assess whether Tesco evaluated project effectiveness correctly and used appropriate criteria and assumptions. followed by an analysis of deviations between planned and real values.
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Řídká, Klára. "Human resources marketing in Tesco Stores ČR a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73775.
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The thesis describes main aspects of human resources marketing, its objectives, tasks, tools and significance for employers. It focuses on the latest trends and approaches which are currently applied in human resources marketing. In the practical part the author describes the operation of human resources marketing in a selected company -- Tesco Stores ČR a.s.. It presents results of the research that focused on opinions and attitudes of pharmacists and students of pharmacy on selecting their employer. The aim of the thesis is to evaluate human resources marketing in Tesco Stores ČR a.s. and on the basis of the research results, to suggest suitable strategies to help the company to recruit employees for their chemist's.
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Alexandrino, João. "Tesco PLC: it’s time to focus on restructuring". Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11696.
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Urbášková, Aneta. "Organizační kultura retailingové firmy v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19254.
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The thesis concentrates on the organisational culture of the company Tesco in the Czech Republic. Organisational culture relates to national culture. Therefore the first part addresses the culural differences between parent-british and czech culture. National cultures are described by means of dimensions. There is also included a dynamic point of view on the culture, that talks about how culture evolves and changes. The practical part analyses the web page of the company and qualitative data gathered during research. The thesis conludes that the extent to which the employees identify with the company values depends on their position in the company. There are differences between managers, heads of departments and frontline employees.
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Moura, Maria Beatriz Lopes de. "Equity Research in Food & Retail Industry - TESCO PLC". Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/23303.
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Mestrado Bolonha em FinançasThis Equity Research in the Food and Retail Industry follows the research report format recommended by the CFA Institute. The company under analysis is Tesco PLC and the main goal is to provide an estimation of the company’s PT for the end of 2021, considering the close share price on 30th June 2021. Events that may have happened after this date were not considered for the valuation. Tesco PLC is the largest food retailer in the UK and one of the most valuable grocery companies worldwide. The company is listed at the London Stock Exchange, and it is part of the FTSE 100 index. Nowadays Tesco has its stores spread across the UK, Republic of Ireland and in Central Europe, offering a wide range of products. This project provides an overview of the company including its history, business model, strategy, key performance indicators and the company’s corporate governance. Additionally, because Tesco was the first UK retailer to issue an 8.5-year Sustainability Linked Bonds (SLB) of £750m, it was considered important to create an ESG topic as it is incorporated in the company’s strategy. Indicators like GDP growth, unemployment rate, inflation, population growth and levels of disposable income were analyzed on the Economic Outlook topic. The highlight of these macroeconomic indicators was because they directly influence the performance of the food retail industry, both supply and demand, each one in their own way. Moreover, the analysis provides information about Competitive Positioning including SWOT and PESTEL, as well as the identification of Tesco peers’ companies using the SARD approach. After understanding the company’s business and projecting all FS, the valuation was conducted applying two approaches: the Absolute Valuation Approach using DCF, APV and DDM method; and Relative Valuation Approach through multiples of the peer group. To evaluate the risks of the company and support the final recommendation, a risk matrix was firstly performed, followed by a sensitivity analysis of the critical variables (kd, rf, MRP and growth) through Monte Carlo Simulation. Based on PT of 282.86 GBX/share, 2021YE, using the DCF method, an upside potential of 26.87% was reached, against the closing price of 222.95 GBX/share. A medium risk was considered based on: Brexit, a slowdown of the overall macroeconomic indicators and the highly competitive pressure and mature market.
Esta avaliação de empresa sobre a Indústria de retalho alimentar segue o formato recomendado pelo CFA Instititute. A empresa em análise é a Tesco PLC e o principal objetivo é fornecer uma estimativa do preço alvo (PT) da empresa para o final de 2021, considerando a cotação de fecho de 30 de junho de 2021. Quaisquer eventos que possam ocorrer após essa data não foram considerados na avaliação. Tesco PLC é o maior retalhista alimentar do Reino Unido e uma das mais valiosas empresas neste segmento no mundo. A empresa está cotada na Bolsa de Valores de Londres e faz parte do índice FTSE 100. Hoje em dia a Tesco tem as suas lojas espalhadas pelo Reino Unido, Irlanda e Europa Central, oferecendo uma vasta gama de produtos. Este projeto fornece uma visão geral da empresa incluindo a sua história, modelo de negócio e estratégia, indicadores-chave de desempenho e modelo corporativo. Além disso, como a Tesco foi pioneira na indústria do retalho alimentar, no RU, a emitir títulos vinculados à sustentabilidade, de 8.5 anos de £750 milhões, foi considerado importante criar um tópico de ESG, uma vez que está incorporado na estratégia da empresa. Indicadores como o crescimento do PIB, inflação, taxa de desemprego, crescimento populacional e níveis de rendimento disponíveis foram analisados no tópico “Economic Outlook”. O destaque destes indicadores macroeconómicos deve-se ao facto de estes influenciarem diretamente o desempenho da indústria, tanto a nível da oferta como da procura. Além disso, a análise fornece informações sobre o posicionamento competitivo da empresa, incluindo as análises SWOT e PESTEL, bem como a identificação de empresas semelhantes à Tesco, através da abordagem SARD. Depois de compreender melhor o negócio da empresa e projetar todas as Demonstrações Financeiras, a avaliação foi conduzida aplicando duas abordagens: Avaliação Absoluta usando os métodos dos Fluxos de Caixa atualizados (DCF), Valor Atual Ajustado (APV) e o modelo de atualização dos dividendos (DDM); e uma Avaliação Relativa por meio de múltiplos do grupo de empresas mencionado anteriormente. Para avaliar os riscos da empresa e dar suporte a recomendação final, foi realizada uma matriz de risco, seguida de uma análise de sensibilidade às variáveis consideradas mais críticas (custo da dívida, taxa livre de risco, risco de mercado e taxa de crescimento futura) através da Simulação de Monte Carlo. Com base no PT de 282.86 GBX/ação obtido através do método DCF, foi alcançada uma potencial valorização de 26.87% comparativamente com o preço de fecho de 222.95 GBX/ação. Foi considerado um investimento de risco médio tendo em conta os seguintes fatores: Brexit, desaceleração dos fatores macroeconómicos e alta pressão competitiva num mercado maduro.
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Fišer, Lukáš. "Kompetence manažera v multikulturním prostředí firmy Tesco Stores CR, a.s". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222779.
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My diploma thesis is focused on analysis of competency of a Czech manager working in a multicultural environment of company Tesco Stores CR, a.s. Essence of the work is comparison of environments and the proposal of what competencies a manager should have to create and maintain the efficiency of a company and a manager in a multicultural environment. Essence of the practical part is comparison of two cultures Czech and Indic and competency model proposal, which should contribute to better mutual cooperation and cultural barier overcome.
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Pešek, Jiří. "Návrh zavedení - Identity Management systému pro společnost Tesco stores a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77185.
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V této diplomové práci se zabývám právě návrhem zavedení takového komplexního informačního systému, konkrétně Identity management systému. Toto téma jsem si zvolil z mnoha důvodů. Tím hlavním je možnost praktického užití závěrů této práce pro samotnou společnost Tesco, i když připouštím, že některé oblasti nejsou postiženy v takové detailnosti, jaká by byla pro společnost potřebná pro finální rozhodnutí ze strany managementu. Zaměřil jsem se především na oblast možných rizik, na nedostatky stávajícího systému a na analýzu nového navrhovaného systému.
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Vaněk, Ondřej. "Hodnocení investic na příkladu společnosti Tesco Stores ČR a. s". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86021.
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Abstract: The aim of the work is to evaluate six different projects of the expansion of the company Tesco through opening new stores and choosing the best option on the general level. Shops differ from each other by their size (express, supermarket, hypermarket) and by the way of obtaining the required area (lease, building an own store). The whole thesis is divided into three parts. The theoretical part describes the development of the Czech retail market with food since 1996, when Tesco entered the Czech market. Methodology part describes different methods of evaluating investments. Practical part compare above mentioned projects with each other by using the methods described in the methodological part. The thesis found as the most suitable way of expansion the express format store, realized more likely by the option of lease than building a new store. However author mentioned that decision, if it is better to open the store in the leased place or built an own store significantly depends on specific terms of the project and it is not possible clearly decide on the general level. The thesis was written on the base of data provided for the purposes of this work by Tesco Stores ČR plc.
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Nousková, Michaela. "Prodej potravin přes Internet se zaměřením na Tesco v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196957.
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This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco service. This thesis should help the company Tesco optimize their web and activities.
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Reilová, Renata. "Komunikační plán zavedení bio-potravin vybraného řetězce v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3177.
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Diplomová práce ?Komunikační plán zavedení biopotravin vybraného řetězce v ČR? se zabývá analýzou kampaně Tesco Organic, která probíhala v říjnu 2007 při zavedení biopotravin v obchodním řetězci Tesco. Cílem práce je kromě posouzení dosahu kampaně Tesco Organic také analýza nákupních zvyklostí českých spotřebitelů biopotravin. Na základě výzkumu je sestaven demografický profil spotřebitele biopotravin, který je potom konfrontován s cílovou skupinou kampaně Tesco Organic.
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Costa, Susana Santos Oliveira Viana. "Impacto na empresa Tesco, da aplicação da filosofia Kaizen nas suas operações". Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11077.
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Mestrado em Gestão e Estratégia IndustrialA qualidade apresenta-se atualmente como um vértice cada vez mais fulcral, tanto para empresas como para consumidores individuais. Consumidores e mercados estão cada vez mais informados e exigentes, no que diz respeito à qualidade pretendida em cada oferta de valor. Porém, para que haja um aumento da qualidade, sem que ocorra um aumento de custos associados, deverá ocorrer uma melhoria de forma contínua - Kaizen. O presente trabalho ambiciona contribuir para um maior conhecimento da filosofia Kaizen. Para tal, pretende-se compreender o impacto da sua aplicação na indústria, identificando qual a perceção dos colaboradores da empresa portuguesa Tesco relativamente à mesma. Desta forma, foram recolhidos 30 inquéritos pelos trabalhadores da empresa Tesco, com o intuito de depreender qual o conhecimento geral sobre a filosofia Kaizen, e de que modo esta teve implicações no dia-a-dia da empresa e nas suas operações. Dos resultados obtidos, é de realçar que, de uma maneira geral, todos os trabalhadores da Tesco estão satisfeitos com o Kaizen e com o impacto que a sua aplicação teve nas suas tarefas diárias. A valorização de cada recurso humano foi claramente essencial para o sucesso desta filosofia.
Quality is actually viewed as a main structure - both for companies and individual consumers. Consumers and markets are increasingly informed about what they consider to be the component "quality" in the value proposal. However, for there to be an increase in quality that occurs without an increase in costs, an improvement should occur continuously - Kaizen. The present work aims to contribute to a better understanding of the Kai¬zen's philosophy. Furthermore, it wants to understand the application impact in the industry, through the perception from the employees of the Portuguese company Tesco. This way, 30 surveys were collected by the Tesco's employees, in order to deduce what the general knowledge about the Kaizen philosophy, and how it had an impact on day-to-day business and operations. From our results, in general, all of Tesco's employees are satisfied with Kaizen's philosophy and with the impact that its application has had on their dairly taks. The value of each Human Resource was clearly essential to the success of this philosophy.
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Cho, Young-Sang. "Retailer brand development and handling processes : a comparative study of Tesco Korea and local Korean retailers". Thesis, University of Stirling, 2010. http://hdl.handle.net/1893/1963.
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This research began with the question: why is the retailer brand market share of Tesco Korea higher than that of local Korean retailers? Of the foreign grocery retailers who have expanded into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in the market. After the withdrawal of Wal-Mart and Carrefour from Korea in 2006, Tesco Korea has been positioned as the successful foreign retailer. Accordingly, how the retail operation of Tesco Korea differs from that of the local Korean retailers attracted the author’s interest, specifically in terms of the development and handling processes of the retailer brand. Rather than examining the customer perceptions of both Tesco Korea and the domestic Korean retailers, the researcher concentrated on identifying the differences between both parties from the point of view of their retailer brand program operations. Based on in-depth interviews with retailers and suppliers, store observations, the author’s own experience in retailer brand development, and company documentation, this research explored the differences between Tesco Korea and domestic Korean retailers in how they develop and handle their own brands. Tesco Korea has taken advantage of retailing know-how, that is, retailer brand development skills created by Tesco UK. With the help of Tesco UK, the retailer brand development process of Tesco Korea is differentiated in a number of areas from that of the local Korean retailers. The flows of retailing know-how from Tesco UK to Tesco Korea has also influenced the whole retailer brand market in Korea, as well as stimulated the local Korean retailers to improve their retailer brand development skills. The entry of retailers with advanced retailer brand development knowledge into markets where retailer brands are less well developed is a catalyst in promoting retailer brand markets, and in intensifying retail competition. Also, the retailer brand development know-how of domestic retailers is enhanced by imitating or benchmarking foreign retailers. This research suggests that retailer brand share is related to the degree to which retailers are proactively involved in the development and handling processes for retailer brand product ranges, as well as to how sophisticated or advanced their knowledge of the retailer brand development process is. Advanced development and handling skills make a considerable contribution to increasing retailer brand share in markets with a lower share or no presence of retailer brands.
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Koryntová, Nikola. "Uplatnění privátních značek potravin na trhu ve vybraném podniku". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259153.
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The topic of this diploma thesis is use of private foodstuff labels in a chosen Czech market marketplace between 2009 and 2014. First part of the diploma thesis deals with private labels portion with respect to overall goods volume as well as with progress of overall product volume in particular product categories. Second part of the diploma thesis deals with progress of private lablel product price and price of some competitive products subsequently the topic of this diploma thesis is an intensity of private labels price relevance on venality. Third part of the diploma thesis deals with depreciation of ratio indicators on the the particular marketsale.
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Križan, Dalibor. "Strategická analýza spoločnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113202.
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The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has revealed the relationship between retail customers, suppliers and competitors themselves. Portfolio analysis shows the position of the basic types of stores of Tesco and SWOT analysis reveals strengths and weaknesses compared with market opportunities and threats. In conclusion are identified specific benefits and are designed strategic recommendations.
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Stuchlík, Pavel. "Posouzení nákupní atmosféry vybraných obchodních řetězců se sezónními vlivy". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114058.
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This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This will continue with the definition of seasonal influences. These parts will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered. Responsible employees of the two units will then react to the evaluations and suggestions.
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Král, Marek. "Využití inovativních technologií ve společnostech zabývajících se malobchodním prodejem". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199577.
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This thesis discusses the use of innovative technologies in retail companies. The second chapter describes the basic concepts of retail and marketing, which are a key basis for understanding access to innovative technologies. They are presented in the 3rd section including a description of their use in this area. Then in the 4th section is verified using these technologies in retail stores dealing mainly selling food. In the 5th chapter describes the implementation of electronic shelf labels, which is then verified by a verified implementation of Tesco in the 6th chapter.
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Park, Thomas Mun Su. "Transnational retailers and corporate real estate management : cases of Wal-Mart, Carrefour, and TESCO". Thesis, University of Reading, 2017. http://centaur.reading.ac.uk/74803/.
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To enter foreign markets in unfamiliar countries and succeed, transnational retailers (TNRs) should focus on addressing various questions such as when, why, where and how to enter host countries in sequential staged processes: pre-entry, entry and post-entry (expansion and embedding stages). This study has following objectives: To identify the main factors and general strategies for long-term performances in different stages; To suggest differential strategies for catching-up with and overtaking indigenous retailers; To determine the reasons for exit and divestment of Walmart and Carrefour in 2006, and TESCO in 2016 from South Korea, and the reasons for the entries and losses of E-Mart and Lotte-Mart in China. This Ph.D. thesis examines and demonstrates the relationship between various selections and long-term performance of retailers in four chapters for verifying the study purposes. There still exists a lack of empirical research in the sequential corporate real estate (CRE) path of expansion in pre-entry, entry, expansion, and embedding stages. Chapter 3 aims to verify the relationships between LERs and time selection of retailers and stores, and discusses the time selection and late entrant advantages (LEAs). The survival of LERs and stores is influenced by the time selection in the pre-entry stage. Chapter 4 is analyzes the subject of market share influenced by the paths of CRE expansion of TNRs in the subsequent stage and identifies TNRs' reasons and motives to enter a host country in the entry stage. Chapter 5 verifies and analyzes how this survival is influenced by the location selection and CRE expansion in the expansion stage. The results of hypotheses testing in this study show the following relationship both survival long-term performance and CRE expansion of TNRs in the expansion stage. Chapter 6 has verified what influence that retailer's store choice paths have on the CRE values in the embedding stage and also determines the reasons for sample retailers' exit and losses from host countries. This dissertation has contributed to CRE path analysis and CRE expansion of retail internationalization theories in terms of OLI model and CREM. This work focuses on (1) CRE path analysis, (2) business decisions including those related to early or late entry into the market and channel strategy, (3) sequential CRE expansion: pre-entry, entry and store choice, expansion, settling and embedding stages, and (4) exit strategies. This study attempted to identify various aspects of TNRs' events and chapters added to our knowledge regarding international retail business expansion, survival of TNRs, and eventually how to catch up with indigenous retailers in the local markets. For overcoming their own disadvantages, retailers should choose, match, and focus on the most important selection factors: time, location, and management.
24
Smith, David L. G. "The role of retailers as channel captains in retail supply chain change : the example of Tesco". Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/190.
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The large scale retailer with a strong retail brand and sufficient critical mass in the market place may reach a pivotal point in its development when the directors can address the question: “Does the company want to get directly involved in the functions of centralised buying, logistics and supply chain management?” This thesis takes one such company and expands in some detail about its growth towards excellence in the techniques of retail supply chain change. The evolution and critical decision moments provide an in depth case study for others to use as a benchmark. Its purpose is to examine the role of the retailer as a channel captain; a concept from an earlier marketing era, whose origins it reveals. It takes that learning together with contemporary supply chain thinking and examines real retail supply chain events in Tesco. The results of matching the new and old academic theory with practitioner events confirm that the channel captain is the retailer. It demonstrates that retailers can make the transition into that leadership position and apply supply chain management skills to competitive advantage. This can become a strategic tool both at national and international levels. The principles of this thesis could be used or applied in research in three areas: in depth with Tesco; in breadth, exporting expertise to other retailers; globally with retailers extending the operations internationally and suppliers seeking to trade with European retailers.
25
Mac, Petr. "Implementace IFRS ve Velké Británii". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10696.
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This thesis aims to describe the system of financial reporting in the UK, certain aspects of the preparatory phase of the IFRS implementation process, main problems related to the implementation and impact of IFRS implementation on british companies.
26
Nash, Bethany. "Fair-Trade and the growth of ethical consumerism within the mainstream : an investigation into the Tesco consumer /". Leeds : University of Leeds, 2006. http://0-www.leeds.ac.uk.wam.leeds.ac.uk/library/secure/counter/geogbsc/200506/nash.pdf.
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27
Stara, Jiří. "Podpora lokálních dodavatelů ze strany retailových řetězců v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149858.
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The thesis was suggested and assigned by Tesco Stores CR. The idea behind is to find out whether supporting local producers can bring a competitive advantage to an involved retailer on the Czech retail market. It is focused primarily on fresh food categories which seem to be the most suitable for local sourcing prefernce. The thesis also considers the relationship between quality-origin-customer expectation. The practical part includes two researches-one studies marketing tools used by retailers present on Czech market in order to promote local producers. The other one provides Czech food producers' opinion on retailers controlling Czech retail market.
28
Záhorovský, Radek. "Ekonometrická analýza vybraného segmentu drogistického zboží". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197672.
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The purpose of this work is to quantify the influences that affect the sales of selected products for toilet paper segment in the retail chain Tesco Czech Republic. The model is based on a long-term observation of the time series of sales and average prices for selected products. For the quantification is used an estimation of exponential function fot model which is subsequently verified. Parameter estimation is calculated by using the software EViews. The work compares the results of the model for different products and searching for the most effective way of promotion for each brand. The calculated parameters can be implemented for the planning of sales for toilet paper segment. The results show differences between branded and private toilet paper brand, that are caused by differences in the perception of quality by consumers.
29
Král, Martin. "Logistika a SCM maloobchodního řetězce". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199964.
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The aim of this master thesis ,Logistics and SCM in retail ' is to introduce modern supply chain management (SCM) and logistics approaches and technologies used by multinational retail companies through the example of the TESCO company, while focusing on the UK and Czech retail market. The thesis is divided into two parts - theoretical section describes logistics and SCM with focus on retail markets. The first three chapters introduce the basic SCM concepts, current trends and challenges in retail logistics and identify the key areas of interest of a retail supply chain. The analytical part explores the systematic steps undertaken by TESCO that helped the company gain a competitive advantage on the markets. It begins by outlining the activities of transnational TESCO PLC, which should provide the reader with basic information about the company, its vision and strategy. The last two chapters look into TESCO's supply chain solutions in Great Britain and the Czech Republic with a focus on common traits and features.
30
Košková, Veronika. "Ověřování kvality potravin". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1025.
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Práce se zaměřuje na značky kvality potravin, které dokládají, že kvality byla ověřena třetí (nezávislou) stranou. Konkrétně jsou zmiňovány značky Klasa, Czech made, Tesco, Metro Quality a Bio-Produkt ekologického zemědělství. V teoretické části jsou příslušné značky charakterizovány (jsou uvedeny podmínky jejich udělení, grafická podoba, apod.). Praktická část práce vychází z dotazníkového šetření mezi spotřebiteli různých demografických charakteristik a ukazuje, jaká je znalost značek kvality potravin a vůbec vnímání kvality.
31
Malik, Sheraz Alam. "Optimising supermarket promotions of fast moving consumer goods using disaggregated sales data : a case study of Tesco and their small and medium sized suppliers". Thesis, University of Kent, 2015. https://kar.kent.ac.uk/53834/.
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The use of price promotions for fast moving consumer goods (FMCG’s) by supermarkets has increased substantially over the last decade, with significant implications for all stakeholders (suppliers, service providers & retailers) in terms of profitability and waste. The overall impact of price promotions depends on the complex interplay of demand and supply side factors, which has received limited attention in the academic literature. There is anecdotal evidence that in many cases, and particularly for products supplied by small and medium sized enterprises (SMEs), price promotions are implemented with limited understanding of these factors, resulting in missed opportunities for sales and the generation of avoidable promotional waste. This is particularly dangerous for SMEs who are often operating with tight margins and limited resources. A better understanding of consumer demand, through the use of disaggregated sales data (by shopper segment and store type) can facilitate more accurate forecasting of promotional uplifts and more effective allocation of stock, to maximise promotional sales and minimise promotional waste. However, there is little evidence that disaggregated data is widely or routinely used by supermarkets or their suppliers, particularly for those products supplied by SMEs. Moreover, the bulk of the published research regarding the impact of price promotions is either focussed on modelling consumer response, using claimed behaviour or highly aggregated scanner data or replenishment processes (frameworks and models) that bear little resemblance to the way in which the majority of food SMEs operate. This thesis explores the scope for improving the planning and execution of supermarket promotions, in the specific context of products supplied by SME, through the use of dis-aggregated sales data to forecast promotional sales and allocate promotional stock. An innovative case study methodology is used combining qualitative research to explore the promotional processes used by SMEs supplying the UK’s largest supermarket, Tesco, and simulation modelling, using supermarket loyalty card data and store level sales data, to estimate short term promotional impacts under different scenarios and derive optimize stock allocations using mixed integer linear programming (MILP). ii The results suggest that promotions are often designed, planned and executed with little formalised analysis or use of dis-aggregated sales data and with limited consideration of the interplay between supply and demand. The simulation modelling and MILP demonstrate the benefits of using supermarket loyalty card data and store level sales data to forecast demand and allocate stocks, through higher promotional uplifts and reduced levels of promotional waste.
32
Štohanslová, Galina. "Postoj českého spotřebitele k online nákupu u retailingových řetězců". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193741.
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The main objective of this thesis is to analyze the attitude of Czech consumers to online grocery shopping and to confirm or refute expected interest in this service. To accomplish this goal, I used the following methods - collection of secondary data (especially statistics related to Czech e-commerce and information about current food e-shops in the Czech Republic) and the results of a questionnaire survey. The thesis is divided into two parts - theoretical and practical. In the first chapter of the theoretical part I describe the development of electronic commerce in the world and in the Czech Republic as well, including basic models of e-commerce, its advantages and disadvantages or current trends. The second chapter is focused on customer behavior, customer segmentation and characteristic of Czech online customers. The practical part provides detailed information about the grocery e-shops in the Czech Republic (such as information concerning range of products, design of websites, registration of new customers or availability of services), the results of the questionnaire survey and recommendation for online grocery shops.
33
Morgan, Chris. "An investigation into the effect that technology had on the strategies of J. Sainsbury plc, Tesco plc and Safeway plc : with particular focus on the period 1980-1990". Thesis, Open University, 1998. http://nectar.northampton.ac.uk/2706/.
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This research is focused on three food multiple retailers, Sainsbury plc, Tesco plc, and Safeway plc. The research is designed to explore the relationship between technology and strategy in these organisations. The currently held view among the researchers and managers of these organisations is that technology has a limited impact on the processes that formulate strategy, and as such may be regarded as having an enabling role. This thesis proposes that while this view may have been correct in the past it is so no longer, and that technology is not following strategy but leading strategy in the food retailers examined. In order to confirm this thesis the history, technical development and technical structure of the three retailers was investigated. The results of this research was subsequently analysed and the following conclusions were made: a. Technology has a much greater impact on the strategy of multiple food retailers than has been previously thought. Technology defines the boundaries of operational activities, and, through controlling a substantial proportion of the information that managers use in the strategy making process, technology de facto if not de jure greatly influences the retailers strategies, and in some cases may actually lead them. b. The food multiples, in not appreciating the extent to which their fate is tied up with the information technology they are using, are failing to educate and train the general management of the organisations technologically. c. Technological progress is widening the gap between the general management and technical management, and in the long run this will cause serious strategic problems unless this gap is closed through positive action
34
Vondrová, Jana. "Problematika podvodů se zaměřením na podvodné účetní výkaznictví". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360535.
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This presented thesis entitled Fraud Issues Focusing on Fraudulent Financial Reporting deals fraudulent accounting in the Czech Republic and the world. The first part aims to introduce the reader to the cornerstone of accounting, specifically basic accounting principles and regulation. An important starting point of this thesis is also an internal control system and an internal directives. These consist of a set of interconnected controls contributing to the protection of entity's property. After that follows a general description of fraudulent conduct with a partition of misappropriation asset handling, corruption and misstatement of financial statements. The last part consists of an analysis of fraudulent behaviour and selected accounting cases. Specifically, these are the frauds of insurance company M. P. a. s. (which continues to work despite these issues), the Tesco scandal with effects on shares and the case of Skanska
35
Marques, Eliano Patrício Macedo. "Social media impact on stock prices". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10642.
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Mestrado em Econometria Aplicada e PrevisãoEste documento explora o impacto do social media nos preços das ações. Para medir tal impacto, foi construído uma plataforma online na Cloud da Amazon (AWS) recorrendo a ferramentas como o R, web APIs do Twitter, Google News, Google Finance, Yahoo News, Yahoo Finance e Financial Times. O objetivo deste estudo passa por criar uma base de dados para modelação com uma granularidade de 15 minutos incluindo como possíveis variáveis explicativas todas as noticias publicadas das fontes acima referidas para o Tesco e SKY. Posteriormente, recorrendo a uma técnica de GARCH multiplicativos, diversos modelos econométricos foram desenvolvidos com o objetivo de efetuar previsões a um passo dos retornos dos preços das ações acima referidos. Se efetivamente a informação do social media for relevante, deverá ser observado uma melhoria nas previsões dos retornos das ações. No decorrer do documento, será apresentado a metodologia utilizada no estudo e a sua aplicação em dados com elevada frequência. No geral, podemos concluir que a informação do social media é residualmente relevante para modelar e prever os retornos dos preços das ações e, nos modelos sem informação do Twitter, o segundo melhor modelo para o Tesco e o melhor modelo para a SKY, inclui informação do social media. No que se refere às fontes utilizadas, pode-se concluir que o Google Finance e o Financial Times relevam maior importância nos movimentos dos retornos das ações do que o Yahoo Finance e/ou Twitter, apesar de tal relevância ser muito residual e próxima de zero.
This dissertation explores the impact of social media on stock prices. In order to measure such an impact, an end-to-end online platform was created leveraging the Amazon Web Services cloud, open source R, web APIs from Twitter, Google News, Google Finance, Yahoo News, Yahoo Finance and Financial Times. The end goal was to create an intraday dataset that tracks all the news related to two companies Tesco PLC, SKY PLC and then perform several econometric models using a Multiplicative GARCH model to understand if the social media news from multiple sources are statistically relevant to measure the stock prices returns and if the forecast accuracy improves by including such covariates in the predictive equations. For all of the approaches it will be presented the respective theory background and their applications to high-frequency data. Overall it can be concluded that news, past market information and tweets didn't improve that much the stocks returns models and forecasting accuracy but, for models without Twitter, Tesco's 2nd best model and SKY's best model included social media news as covariates. Google Finance and Financial Times presented better results when compared to Yahoo Finance and/or Twitter, however, overall, the impact was very residual and closer to zero.
36
Angliss, John. "Turkish-british Economic Relations 2002-2012: An Intensely Political Relationship". Master's thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12615531/index.pdf.
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Over the last ten years Britain and Turkey have sustained an unusually harmonious
economic relationship. However, this has not been the outcome of undirected free
markets and the effective exploitation of comparative advantage. Instead, it has come
about as the result of a series of political compromises. This analysis looks at how
the relationship has evolved on a variety of political levels: through international
organisations, state-to-state diplomacy, the direct state sponsorship of British
business in Turkey and the varied political relations of British multinationals inside
Turkey. At each level, activist British governments have used political methods to
promote British business, even sometimes at the expense of their reputation or other
strategic interests. Complementing this is a structural power imbalance between the
two countries, which has helped open up Turkey&rsquos markets to British capital.
37
Ragucci, Valentina <1979>. "Didascalia apostolorum: testo siriaco, traduzione italiana, sinossi e commento sulla formazione del testo". Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2013. http://amsdottorato.unibo.it/6009/.
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Dopo aver introdotto lo status quaestionis sulla Didascalia apostolorum, segue la trascrizione del testo siriaco, la traduzione italiana corredata di note,
una sinossi a quattro colonne (testo siriaco del manoscritto A e del manoscritto E, i frammenti latini e la loro traduzione). L'ultima parte della tesi riguarda l'analisi redazionale del testo, ovvero le fonti e le interpolazioni, a cui segue in ultimo un'ipotesi ricostruttiva.This thesis is composed by syriac text, italian version, synopsis and study on redactional development: sources and intepolations.
38
Southard, Magdaline. "Fracking Teco: Analyzing the Communication Strategies in Teco Peoples Gas Advertisements". Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4776.
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Abstract
TECO advertisements promote the use of natural gas as an energy source because it claims that natural gas is an environmentally responsible alternative to other sources of energy. However, these advertisements do not reveal the not-so-green process, namely hydraulic-fracturing, or fracking, by which natural gas is produced and the consequences that it can and does have on public health and the environment. Even though the conversation about fracking has been on the rise in recent years as certain companies and politicians have pushed for an increase in natural gas production, scholars have yet to examine the communicative strategies used by energy companies, such as TECO, to disregard the environmental dangers associated with fracking and present natural gas extraction as both environmentally friendly and safe for consumers. Although there are numerous ways of analyzing the relationship between communication and greenwashing, I chose to examine the rhetorical choices, both written and spoken, and image choices embedded in TECO's greenwashing advertisements for natural gas. The use of communicative strategies in TECO's advertisements aim to create a dominant discourse of green consumerism, which works to shape society's understanding of what it means to be a consumer who strives to be environmentally responsible. My analysis was informed by Stuart Hall's theory of Encoding and Decoding (1973) and his theory of representation (1997). I argue that TECO presents the dominant code of the green consumer and my analysis offers an oppositional reading. The use of grounded theory provided me with a viable method to analyze TECO's advertisements because I was able gather and analyze data from ten commercial advertisements, examine each individually for themes, and then discuss the ways in which TECO uses specific language, both written and spoken, and visual images, in its advertisements, in order to construct the meaning of natural gas and the identity of the natural gas consumer.
39
Innset, Marte Berg. "Tele-economics of Village Telco". Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for telematikk, 2014. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-25879.
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This master’s thesis is written in collaboration with Village Telco. VillageTelco is a grass root solution for establishing communication whereno other can or are willing to do so. The business has developed theMeshPotato, a wireless access point, which uses standard Wi-Fi technologycombined with open-source telephony software and a state of the artmesh protocol, to provide low-cost telephony. Today, Village Telco serveas a hardware provider. The master’s thesis provides a background studyof Village Telco, the technology that Village Telco uses and some of theVillage Telco networks that exist in the world today. An Excel model forcalculating threshold values for sustainable businesses have been made,and a new business model for Village Telco is proposed. The aim for thenew business model is that Village Telco can serve as a service providerin addition to selling hardware.The main methods used for this thesis are Skype meetings with peoplein the Village Telco community, literature study, case studies of existingbusiness models and mathematical calculations. For the case studies, andthe proposal of the new business model, Osterwalder’s business modelcanvas have been used as a tool.The Excel model that has been made can be a helpful basis for a morecomplex service for the local entrepreneurs in the future. The studies ofother business models shows that customer relationships and partneringwith other telcos are the two most important aspects to consider forVillage Telco as a service provider. Other factors are optional, and thereare many possible combinations of solutions for how Village Telco canserve as service provider and which services they may provide.
40
Simões, Gustavo Ferreira. "Roberto Freire: tesão e anarquia". Pontifícia Universidade Católica de São Paulo, 2011. http://tede2.pucsp.br/handle/handle/2249.
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Previous issue date: 2011-06-08Fundação de Amparo a Pesquisa do Estado de São Paulo
The emergence of the author function in the 19th century, as pointed out by Michel Foucault, was characterized by the investment in organizing, affiliating and homogenizing the diffusion of discourses from previous centuries. The author signature has risen as an existence entitled with a different status from those that used the word ordinarily at the same time that it was identified as the possible danger to be fought. Considering Foucault s suggestions, I have followed Roberto Freire s writings, with no intent of explaining it, while articulating it with his life experiences since the liberation of DOPS s dungeons, in 1965, a year after the military coup of 1964, until the publication of his last writings in the end of the 20th century. Freire s writings update the exercise of social literature undertaken by some libertarians in the beginning of the 20th century in Brazil. However, his books are not inspired by the thought of the socalled classical anarchists, but by the practices that have emerged with the protests, particularly those connected to customs, triggered by the events of 1968. Freire, dissociating himself from the projects of revolution, began to value, in the 1970s, through his books and life, certain experiences with the body, in the present, associating it to an anarchist sensualization of the existence. The analysis of his journey since 1960 when he was an activist in Ação Popular and through his experiences with The Living Theater, Wilhem Reich and the anarchism in the 1980 and 1990 was possible given the distance he kept from the notion of author. Freire s writings have been developed in movement. Therefore, one cannot impose on it a unity or explanatory restrain. Freire has dangerously sailed with his literature in the late 20th century. The navigation, according to Michel Foucault, was a privileged metaphor to those immersed in an ethical and aesthetical life in the Hellenistic and Roman antiquity. By affirming this navigation, this existence, he moved like a libertarian pilot, like an anarchist pirate
A emergência da função autor , no século XIX, como salientou Michel Foucault, caracterizava-se pelo investimento em organizar, filiar e homogeinizar a dispersão dos discursos oriunda dos séculos anteriores. A assinatura do autor irrompia como existência que possuía um status distinto daqueles que utilizavam a palavra ordinariamente, ao mesmo tempo, em que era identificada como um possível perigo a ser combatido. Seguindo as sugestões de Foucault, observei a escrita de Roberto Freire visando não explicar mas acompanhá-la em seu movimento, articulando-a às experiências da vida de Freire, desde a liberação no porão do DOPS, em 1965, um ano após o golpe militar de 1964, até a publicação de seus últimos escritos no final do século XX. A escritura de Freire atualiza o exercício da literatura social empreendida por certos libertários do início do século XX, no Brasil. Entretanto, seus livros não são animados pela reflexão dos anarquistas considerados clássicos, mas pelas práticas que irromperam com as contestações, sobretudo as ligadas aos costumes, detonadas pelos acontecimentos de 1968. Afastando-se ao longo da vida dos projetos de revolução, Freire passou a valorizar a partir da década de 1970, em seus livros e na vida, certas experiências com o corpo, no presente, associando-as a uma sensualização anarquista da existência. A análise do percurso traçado por ele desde a década de 1960, quando ainda militava na Ação Popular, passando pela descoberta do Living Theater, Wilhem Reich e afirmação do anarquismo nas décadas de 1980 e 1990, foram possíveis precisamente por um afastamento da noção de autor. A escrita de Freire se desenhou em movimento. Portanto, não há como lhe impor uma unidade, um travão explicativo. Freire navegou, junto com sua literatura, durante a segunda metade do século XX, perigosamente. A navegação, segundo Michel Foucault, era metáfora privilegiada para aqueles que se ocupavam com a vida ética e esteticamente na antiguidade helenística e romana. Afirmando essa navegação, a existência, ele deslizou como um piloto libertário, um pirata anarquista
41
Schneider, Herbert. "Wie französisch ist Händels ”Teseo”?" Bärenreiter Verlag, 1987. https://slub.qucosa.de/id/qucosa%3A37215.
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Vlachová, Libuše. "PR komunikace Telco divize společnosti Samsung". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74532.
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Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech market - Samsung Electronics Czech and Slovak, s.r.o. is part of the practical section of the diploma thesis. There is also paid attention to characteristics of the Czech market with mobile phones, analysis of PR tools used by Telephone division and on the basis of obtained knowledge are suggested opportunities how to improve quality of PR communication.
43
Kandoi, Rajat. "Deploying Software-Defined Networks: a Telco Perspective". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-172354.
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Software-De_ned Networking (SDN) proposes a new network architecture inwhich the control plane and forwarding plane are decoupled. SDN can improvenetwork e_ciency and ease of management through the centralization of the controland policy decisions. However, SDN deployments are currently limited todata-center and experimental environments. This thesis surveys the deploymentof SDN from the perspective of a telecommunication network operator. We discussthe strategies which enable the operator to migrate to a network in whichboth SDN and legacy devices interoperate. As a synthesis of existing technologiesand protocols, we formulate an automated process for the bootstrapping of newlydeployed forwarding devices. Furthermore, we review solutions for programmingthe forwarding devices and for performing topology discovery. The functionalcorrectness of the proposed bootstrapping process is evaluated in an emulatedenvironment.
44
CARINI, STEFANIA. "IL TESTO ESPANSO. Il telefilm nell'età della convergenza". Doctoral thesis, Università Cattolica del Sacro Cuore, 2008. http://hdl.handle.net/10280/255.
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Il lavoro è dedicato all'analisi del nuovo testo televisivo nell'epoca della convergenza. Un testo espanso perché capace di dilatarsi su altri media, viaggiando così com'è per più piattaforme; un testo espanso perché capace di generare altri testi su altri media, espandendo il proprio universo narrativo. Le dinamiche di questo testo sono più che mai evidenti nell'industria statunitense, da sempre la più avanzata e organizzata. Proprio al panorama statunitense è quindi dedicata la nostra analisi. Il testo espanso è una tendenza ravvisabile in modo più o meno evidente per tutti i generi televisivi, e più in generale fa parte di una propensione alla crossmedialità presente in ogni media. Abbiamo però focalizzato la nostra attenzione sul telefilm americano, che meglio di altri racchiude, esemplifica, esaspera le caratteristiche del testo espanso.This study analyses the television text of the Convergence Age, an expanded text as it can be utilized by the other media besides being able to run on different platforms without requiring any editing. It is an expanded text because it can generate other media texts, thus expanding its narrative universe. The potentials residing in this kind of text are well-known to the American television industry, the leader of the sector as well as the most organized and advanced worldwide. Therefore my analysis investigates the American production. The expanded text is a recognizable trend as far as all television genres are concerned, and belongs to an overall tendency to crossmediality which is noticeable in all media. My work focuses on the American TV series as it best displays, exemplifies, and emphasizes the features of the expanded text.
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Griniūtė, Singrida. "6 klasės mokinių teksto supratimo ypatumai: testo konstravimas". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060522_190834-69357.
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This master paper tries to analyse the structure of reading as a complicated multiple process, to reveal its components, to study the aspects of reading evaluation, text formation, the levels of reading comprehension, etc.
Reading is one of the most important abilities the man has. At first sight it may seem as a simple and matter-of-course ability, but after studying it thoroughly it becomes clear that it is not true. Not only mechanical decoding of signs (reading), but also reading comprehension is significant to the growing, developing and mature enough personality.
The problem of reading comprehension evaluation has been holding the interest of not only foreign, but also Lithuanian educators and researchers who go deep into this problem, try to carry out various investigations for the last decades. There is not much methodological literature about this topic but all the investigations that have been carried out to date are rather important and informative. United standardized test of reading comprehension has not been prepared yet, so teachers of the Lithuanian language try to create them themselves or to adapt tests prepared by others.
The preparation of the valid test itself is a very complicated and responsible process that requires many efforts. Certain requirements are brought, so there were attempts to study the principles of the test formation during this research as in detail as possible, to check the reliability of the test in the different stages of its... [to full text]
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Maraulytė, Edita. "Reynell testo kalbos suvokimo skalės taikymo galimybės Lietuvoje". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_155708-45641.
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Darbe atlikta teorinė kalbos suvokimo raidos ir dėsningumų analizė. Iškelta hipotezė, kad daugelyje šalių naudojama Reynell metodika didžia dalimi tinka lietuvių vaikų kalbos suvokimui tirti. Reynell testo suvokimo skale buvo vertinamas kalbos suvokimas, kurio tikslas - įvertinti Reynell testo suvokimo skalės taikymo galimybes (patikimumą ir validumą), tiriant 1,9 – 7 metų amžiaus vaikus. Atlikta statistinė gautų rezultatų analizė. Tyrime dalyvavo šimtas nuo 1,9 – 7 metų vaikai. Empirinėje dalyje nagrinėjama, kaip tinkamai ir patikimai Reynell testo suvokimo skale vertinamas kalbos suvokimas. Aiškinamasi, kokie suvokimo dėsningumai ir ypatumai išryškėja tiriant šiuo testu sutrikusios kalbos raidos vaikus. Padarytos kai kurios svarbiausios empirinio tyrimo išvados. Nustatyta, kad Reynell testo suvokimo skalė yra validi ir patikima metodika lietuvių vaikų kalbos suvokimui tirti. Išryškėjo metodikos privalumai: testo priemonės žinomos ir patrauklios daugumai vaikų; nesudėtingas testo atlikimas ir interpretacija; išsamus rezultatų žymėjimas palengvina specialistų darb�� ir užtikrina jo tęstinumą; atskirai skaičiuojami subskalių rezultatai leidžia manyti, kad taip bus nustatytos silpnesnės vaiko raidos sritys. Duomenų analizė leidžia teigti, kad Reynell testo suvokimo skalė gali padėti atrinkti vaikus, kurių kalbos raida yra sutrikusi. Atidžiai analizuojant rezultatus galima nustatyti silpniausias kalbos suvokimo sritis.There was done a theoretic analysis of language perception development and its consistent patterns in this research work. It was hypothesized that Reynell methodology which is used in many countries is almost suitable for language perception analyses of the Lithuanians’ children. The perception scale of Reynell test was used to evaluate language perception. The aim was to asses a reliability of the perception scale of Reynell test while examining 1,9 – 7 years old children. It was done statistical analysis of the results. One hundred 1,9 – 7 years old children were examined in this research work. It was scrutinized if Reynell test is reliable and suitable for language perception analysis in the Empirical part of the work. It was also researched peculiarities and regularities of the perception specific to children who have some language perception disorders. The most important conclusions of the research work are: The hypothesy that the perception scale of Reynell test is suitable to examine language perception of children in Lithuania proved out. Advantages of the methodology are: means of the test are familiar and attractive to many children; fulfillment and interpretation of the test are simple; blanket notation of results facilitates a work of specialists and secures its continuing; weak grounds of children development will be noticed because of counting results of different scales separately We could state that the scale of Reynell test can help to select children... [to full text]
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Umair, Syed Muhammad. "Innovation in Traditionally Monopolistic Firms - A Telco Case Study". Thesis, KTH, Industriell ekonomi och organisation (Avd.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-99158.
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The telecom industry is moving from a stable environment to a very dynamic industry where the entrance of new players and the macro economic factors like crisis have been pushing it towards commoditization. In spite of the fact that the Telco consumer base is increasing the value generation capability of this industry has been challenged in the past years. The management is well aware of the situation but due to the traditionally monopolistic nature of these organizations finds it difficult to push any radical change. The purpose of the study is to identifying those factors which contributed to the success of these firms in past and later identifying those elements which are needed for these organizations to foster an innovative culture capable of bringing the needed changes. The major objectives of the research include identifying the main reason behind the need for innovation today and factors that have been hindering the innovation process in these firms. The next step was to study the best practices outside the Telcos industry which have helped other firms to be the Innovation leaders. Finally the study identifies those strategies and best practices which are viable in the Telecom industry. It has been found that the size and political nature of these organizations makes it difficult to push ideas to reality. Therefore the first need is the need of a culture change and a separate path (apart from the traditional line management) for the escalation of ideas. Secondly the Telco industry is not able to keep pace with the innovation of its complementing industries and therefore there is a dire need make innovation a priority from exploring new revenue sources to the innovation of business models with its existing partners. In the past the industry has tried the industrial silos model by decentralizing and given complete autonomy to its major revenue generating services but now it needs to demolish these departmental silos and be open to provide services which cut across many of its existing services without thinking too much about cannibalization.
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Tesch, Florian Ludwig [Verfasser]. "Bewertung der Strukturvariabilität von Pkw-Karosseriederivaten / Florian L. Tesch". München : Verlag Dr. Hut, 2010. http://d-nb.info/1009972359/34.
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Mortazavi, Maryam. "Network Testing Evolution in Telco Cloud for VoLTE Services". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018.
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Today Network Function Virtualization (NFV) is one of the fields in telecommunications that is developing and growing at the fastest pace as a fundamental element in the Telco equipment marketplace. Network Functions that have traditionally been deployed over proprietary hardware now are remarkably decoupling of that, taking the functions and moving them into the software and putting them into the common hardware. There are a lot of elements which are moving to software such as IMS, Mobile Core, PE Router, etc. IMS is just one of them, and even within IMS architecture there are significant elements include the CSCF, the HSS, the SBC, the MRF, voice application servers which are starting to move to NFV and each of these elements considered to be a virtual network function (VNF). Migration to the virtual IMS bring the operators the benefits of lower cost regarding CAPEX, fast scaling services, introducing fast new network services, reducing complexity, operational efficiency, etc. In the future, testing network elements will be more necessary since the aim is to implement as software as an on-demand service similar in networks for some aspects such as protocol compliance performance. Moreover, load balancing can join with Software Defined Networking (SDN) to bring the possibility to vary routing of the packets in an NFV enabled network, but routing is not mandatory to be by the software. This dissertation presents the testing on the general NFV and, particularly it study the testing on a network element of virtualized IMS that is Call Session Control Function (CSCF).
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GATTI, FABIO. "OVIDIO, "TRISTIA" 4 (1-9). INTRODUZIONE, TESTO E COMMENTO". Doctoral thesis, Università Cattolica del Sacro Cuore, 2021. http://hdl.handle.net/10280/98184.
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Il lavoro è dedicato alle prime nove elegie del quarto libro dei 'Tristia' di Ovidio, scritto durante la sua relegazione a Tomi tra il 10 e l'11 d. C. Il testo è accompagnato da un apparato critico selettivo, che si concentra sui problemi testuali più significativi, discussi nel commento per lemmi delle singole elegie, che affronta tutte le questioni contenutistiche, stilistiche, lessicali e filologiche. Il commento alle singole elegie è preceduto da un'introduzione che discute i temi portanti del singolo componimento. Apre il lavoro un'introduzione generale, che mette in luce architettura e temi più significativi del quarto libro anche in rapporto agli altri libri della raccolta, oltre a ripercorrere la storia della sua tradizione manoscritta e della sua fortuna editoriale. Chiude il lavoro un'ampia e aggiornata bibliografia.The work is dedicated to the first nine elegies of the fourth book of Ovid's 'Tristia', written during his relegation to Tomi between 10 and 11 AD. The text is accompanied by a selective critical apparatus, which focuses on the most significant textual problems. These issues are discussed in the commentary on the elegies, which addresses all the thematic, stylistic, lexical and philological issues. The commentary is preceded by an introduction that discusses the main and peculiar themes of the elegy. The work includes a general introduction, which highlights the architecture and the most significant themes of the fourth book also in link with the other books in the collection. It also examines the history of its manuscript tradition and its publishing success. An extensive and updated bibliography closes the work.