Bibliografías temáticas / The Coca-Cola Company

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Literatura académica sobre el tema "The Coca-Cola Company"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 27 de enero de 2023

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Artículos de revistas sobre el tema "The Coca-Cola Company"

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Duan, Jiabao. "Analysis of Coca-cola's Characteristics and Financial Indicators". BCP Business & Management 34 (14 de diciembre de 2022): 946–54. http://dx.doi.org/10.54691/bcpbm.v34i.3115.

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Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
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Bai, Xiangyu, Sihan Lin y Qingkun Liu. "Coca-Cola: P/E combined with DCF model pricing valuation during pandemic". BCP Business & Management 30 (24 de octubre de 2022): 640–50. http://dx.doi.org/10.54691/bcpbm.v30i.2511.

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Coca-Cola is a multinational company, it is well known multinational company, mainly focus on the beverage industry. This paper uses the P/E, DCF method to calculate the valuation of Coca Cola. This study found that the overall sales trend of Coca Cola is not completely negative under the influence of covid-19, because Coca Cola's diversified products can bring positive emotions to consumers to counter the negative impact of covid-19 on people's emotions at that time. At the same time, their sugar - free products also meet some people's pursuit of healthy diet. Moreover, Coca Cola's share in the non-alcoholic beverage market is still large. It implies the investment opportunity of Coca-Cola.
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Jia, Ziyao y Hanyue Ma. "Case Analysis of Coca-Cola’s Sustainability". BCP Business & Management 31 (5 de noviembre de 2022): 62–68. http://dx.doi.org/10.54691/bcpbm.v31i.2537.

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This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.
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Dewar, D., D. Lubans, R. Plotnikoff, P. Morgan, A. Okely y S. Cositgan. "The Coca-Cola Company Sponsored Session". Journal of Science and Medicine in Sport 15 (diciembre de 2012): S2—S3. http://dx.doi.org/10.1016/j.jsams.2012.11.008.

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Blair, S., G. Hand, J. Hebert y E. Archer. "The Coca-Cola Company Sponsored Session". Journal of Science and Medicine in Sport 15 (diciembre de 2012): S95. http://dx.doi.org/10.1016/j.jsams.2012.11.230.

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Serôdio, Paulo M., Martin McKee y David Stuckler. "Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)". Public Health Nutrition 21, n.º 9 (21 de marzo de 2018): 1594–607. http://dx.doi.org/10.1017/s136898001700307x.

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AbstractObjectiveTo (i) evaluate the extent to which Coca-Cola’s ‘Transparency Lists’ of 218 researchers that it funds are comprehensive; (ii) map all scientific research acknowledging funding from Coca-Cola; (iii) identify those institutions, authors and research topics funded by Coca-Cola; and (iv) use Coca-Cola’s disclosure to gauge whether its funded researchers acknowledge the source of funding.DesignUsing Web of Science Core Collection database, we retrieved all studies declaring receipt of direct funding from the Coca-Cola brand, published between 2008 and 2016. Using conservative eligibility criteria, we iteratively removed studies and recreated Coca-Cola’s transparency lists using our data. We used network analysis and structural topic modelling to assess the structure, organization and thematic focus of Coca-Cola’s research enterprise, and string matching to evaluate the completeness of Coca-Cola’s transparency lists.ResultsThree hundred and eighty-nine articles, published in 169 different journals, and authored by 907 researchers, cite funding from The Coca-Cola Company. Of these, Coca-Cola acknowledges funding forty-two authors (<5 %). We observed that the funded research focuses mostly on nutrition and emphasizes the importance of physical activity and the concept of ‘energy balance’.ConclusionsThe Coca-Cola Company appears to have failed to declare a comprehensive list of its research activities. Further, several funded authors appear to have failed to declare receipt of funding. Most of Coca-Cola’s research support is directed towards physical activity and disregards the role of diet in obesity. Despite initiatives for greater transparency of research funding, the full scale of Coca-Cola’s involvement is still not known.
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Rai, Neel y Shivani Agarwal. "Technical Report". International Journal of Risk and Contingency Management 8, n.º 1 (enero de 2019): 74–78. http://dx.doi.org/10.4018/ijrcm.2019010105.

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In the education field, knowledge of the corporate world is very important. Authors have visited the Coca Cola Happiness Factory, Moon Beverages Pvt. Ltd., Greater Noida, and India's Only Happiness Factory Museum. The visit began with the introduction of the Coca-Cola Happiness Factory given by Mr. Saurabh Singh (Marketing Manager). The visit was to avail the practical knowledge about the Coca-Cola happiness factory and learned about the company and how the beverages are manufactured. Also highlighted is the beverage testing criteria. The author has seen the entire operational process of the Coca Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca Cola, Thumsup, Fanta, etc.) in bottles and cans of different sizes.
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GOOTENBERG, PAUL. "Secret Ingredients: The Politics of Coca in US–Peruvian Relations, 1915–65". Journal of Latin American Studies 36, n.º 2 (mayo de 2004): 233–65. http://dx.doi.org/10.1017/s0022216x04007424.

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This article explores the hidden politics around so-called ‘Merchandise No. 5’, a secret formula extract of Peruvian coca-leaf used in the American beverage Coca-Cola since the early twentieth century. It analyses the peculiar early political economy of US cocaine control which by the 1920s lent the Coca-Cola Company (and its associate, Maywood Chemical Co. of New Jersey) special roles in drug diplomacy with Peru. It then follows the paradoxical transnational politics of this coca flow during the era of emerging world restrictions on cocaine and coca (1915–65). Coca-Cola was deeply engaged in drug politics with Peru.
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Ciafone, Amanda. "Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944". Historia y sociedad, n.º 34 (1 de enero de 2018): 41–75. http://dx.doi.org/10.15446/hys.n34.65507.

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The Coca-Cola Company ofreció a distintas embotelladoras alrededor del mundo sus concentrados de bebidas gaseosas y sus marcas registradas, para que estas produjeran y vendieran sus bebidas en zonas específicas. Colombia fue incluida en esta iniciativa a partir de 1927. Este sistema de franquicia permitió la expansión internacional de la compañía sin que esta tuviera un gran crecimiento corporativo y sin que debiera recurrir al empleo local directo, externalizando tanto la responsabilidad como el riesgo financiero. Al mismo tiempo, este sistema ayudó a la empresa a insertar la producción de Coca-Cola en las economías locales, reclutando elites y trabajadores nacionales en su industria y negociando sus formas de representación en los contextos locales. De esta manera, al establecer su negocio en Colombia The Coca-Cola Company se benefició tanto del poder económico y político de Estados Unidos como de las elites colombianas. Tras analizar materiales producidos entre 1920 y 1940, como publicidad impresa, documentos de los ejecutivos de The Coca-Cola Company y publicaciones de la multinacional estadounidense y de su franquicia colombiana, este artículo sostiene que The Coca-Cola Company construyó su industria, sus productos y sus marcas apelando tanto a lo global como a lo local. Para lograr este objetivo la empresa utilizó elementos nacionales, pero también su popularidad internacional como estrategia para seducir a ambiciosos comerciantes y a los sedientos consumidores colombianos.
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Luo, Tianqi. "Strategic Analysis of Coca-Cola Company based on Harvard Framework". BCP Business & Management 17 (23 de febrero de 2022): 16–21. http://dx.doi.org/10.54691/bcpbm.v17i.342.

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Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.
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Tesis sobre el tema "The Coca-Cola Company"

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Бондаренко, Юлія Станіславівна, Юлия Станиславовна Бондаренко, Yuliia Stanislavivna Bondarenko y V. Nemesh. "Methoden zur schaffung des images der «The Coca-Cola Company»". Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77083.

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Die Organisation des Images einer Organisation ist eine der aktuellen Aufgaben des modernen Managements der Organisation. Um die Probleme der Schaffung des Images besser zu verstehen, sei es wichtig die heimischen Forschungsmaterialien von H. Pocheptsov, V. Korolko, S. Afanasyeva, A. Panasiuk als Grundlagen zu studieren. Die Relevanz der Untersuchung dieses Problems ist auch auf den Platz und die Rolle des Images bei der theoretischen und empirischen Untersuchung der Hauptrichtungen der Steigerung der Wirksamkeit verschiedener Organisationen auf den inländischen und ausländischen Märkten zurückzuführen.
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Spivey, J. Kirby. "Coke vs. Pepsi the cola wars in South Africa during the anti-apartheid era /". unrestricted, 2009. http://etd.gsu.edu/theses/available/etd-07032009-071127/.

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Thesis (M.A.)--Georgia State University, 2009.
Title from file title page. Jared Poley, committee chair; Mohammed Hassen Ali, committee member. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 75-80).
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Carvalho, Renata Azevedo Santos. "Data mining no contexto de customer relationship management em uma franquia coca cola company". Universidade Federal de Pernambuco, 2010. https://repositorio.ufpe.br/handle/123456789/2406.

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Made available in DSpace on 2014-06-12T15:57:51Z (GMT). No. of bitstreams: 2 arquivo3234_1.pdf: 2638292 bytes, checksum: cad6ee42242ce3e75b909176e6eaabc2 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2010
Data Mining é uma área de pesquisa multidisciplinar, incluindo tecnologias de banco de dados, inteligência artificial, redes neurais, aprendizado de máquina, estatística e visualização de dados, tendo como objetivo específico a descoberta de conhecimento novo que por ventura esteja escondido em grandes massas de dados. Como um dos grandes objetivos de uma corporação é conhecer seus clientes, este conhecimento precisa ocorrer em vários níveis, desde o tipo de produto desejado até que tipo de ofertas os clientes estão dispostos a aceitar mesmo que os produtos não sejam essenciais no momento. Esta forma de mercado dirigido pode atingir o extremo de uma relação individual com cada cliente à medida que a empresa deseje investir em segmentações (classificações) sucessivas da sua clientela. Sendo assim, esse trabalho tem como finalidade aplicar técnicas de mineração em conjunto com as diretrizes do CRM à uma franquia da Coca-Cola afim de gerar uma nova classificação dos seus clientes e auxiliar o cumprimento das metas anuais de venda com a criação de novas atividades de marketing dado o resultado da análise dos dados minerados
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Ho, Chi-kwan May. "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /". Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883162X.

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Smith, Elena. "Americanization of Russia: A Study of the Advertising Strategies of Coca-Cola and McDonald's in Russian Videos". Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/228634.

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In this research, I examine selected commercial videos promoting the American corporations Coca-Cola and McDonald's in the Russian market over the period 2007-2010. Proceeding on the assumption that the selected videos are typical TV commercials utilized by these two companies in the Russian market, my major goal is to determine the ways in which the ads attempt to make the given products appealing to Russian consumers. I found that the video ads of these two corporations revealed a strategy aimed at avoiding negative attitudes against the products (and their potential profits) because of their strong identification with America and everything that America might represent to Russian consumers. This challenge is complicated because a segment of the potential market, principally young people, undoubtedly would not mind an association with American values and would generally respond favorably to American and broad cosmopolitan (foreign, non-Russian) interests. Moreover, creating ads with exclusively Russian themes (for example, from folklore) could potentially reach customers in other segments of the population less enamored of American products. The challenge facing both companies was to make a foreign product acceptable and appealing to a Russian market. The strategies they used to do this are worth examining for the sake of obtaining insights into successful advertising campaigns in Russia in particular and in foreign cultures in general. Analyses will yield conclusions that may be useful to psychologists, linguists, cultural historians and members of other disciplines involved in advertising design and business strategies.
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Carbonel, Magaly, Nicole Ríos, Marcelo Taborga y Natalia Victorero. "Plan estratégico de marketing de nueva línea de jugos premium para the Coca-Cola Company". Master's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9084.

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La alimentación saludable está cambiando los patrones de consumo de la sociedad, los consumidores están eligiendo productos bajos en grasas, sin preservantes u otros componentes dañinos a la salud. La categoría de jugos no es ajena a esta realidad, de acuerdo a las tendencias globales, regionales y locales, se ha evaluado la posibilidad de incorporar un jugo Premium RTD (100% jugo listo para consumir) al portafolio de The Coca-Cola Company en Lima Metropolitana. El presente Plan de Marketing Estratégico, tiene como objetivo la incorporación de esta nueva categoría y con ello, lograr un impacto económico y social. El portafolio de productos se basa en las motivaciones del segmento de mercado escogido, quienes buscan en la categoría: (a) nutrición esencial, (b) nutrición funcional para saciar el hambre y (c) nutrición funcional que activa. A partir de estas motivaciones se ha determinado el precio en base al valor percibido de cada uno de los productos. Asimismo, se han planteado estrategias de distribución en diversos canales; y desarrollado los mensajes para los medios de comunicación idóneos que impacten al público objetivo. Cabe resaltar que cada uno de los conceptos de los productos presentados tuvieron aceptación en los encuestados; así como, una alta predisposición de compra. Asimismo, cabe resaltar que el presente Plan Estratégico de Marketing tendrá un impacto social en el VRAEM, a través de los públicos de interés de comunidad y de proveedores. Por otro lado, el reciclaje de las botellas contribuirá con un impacto positivo en el medio ambiente. Finalmente, después de realizada la evaluación financiera, se define que el proyecto es viable pues genera un VAN de S/.1’610,078 en el periodo de cinco años, impactando adicionalmente con un ROI de 29%
Healthy eating behavior is changing society's consumption patterns. Consumers are choosing low-fat and are avoiding non-preservatives or other health-damaging components. The juice category is no exception to this. According to global, regional and local trends, there’s an opportunity to add a Premium Ready-to-Drink (RTD) juice to the product portfolio of The Coca-Cola Company in Metropolitan Lima. This Strategic Marketing Plan aims to incorporate this new category, and by doing so achieve a positive economic and social impact. The proposal of the new product portfolio is based on the motivations of consumers who seek in the category (a) essential nutrition, (b) functional nutrition to quench hunger, and (c) functional nutrition that activates. Based on these motivations and the perceived value of each of the products, the price has been determined. Likewise go-to-market strategies have been proposed with different distribution channels and appropriate media messages to most effectively impact the target audience. It should be noted that each of the presented product concepts was well accepted by the respondents with a high purchasing predisposition. Similarly, it should be emphasized that this Strategic Marketing Plan will have a positive social impact on the VRAEM through both public interest community and suppliers. On the other hand, recycling of the bottles will clearly contribute to the environment. Finally, after the financial evaluation, the project is defined as viable, generating a NPV of S /. S/.1’610,078 over a five-year period with a ROI of 29%.
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Kasurinen, Viktor. "Coca-Cola Company - En färgstark personlighet : En undersökning i färgers förmåga att förmedla varumärkesidentitet i reklamfilm". Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30725.

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Denna uppsats ämnar undersöka hur färg kan användas i reklamfilm för att uttrycka en varumärkesidentitet och stärka filmers bildspråk. I detta syfte så genomfördes en komparativ bildanalys där tre reklamfilmer från företaget Coca-Cola Company jämfördes utifrån hur filmerna använde sig av färg. Studien fann att reklamfilmerna använder sig av färgnyanser för att kommunicera en specifik varumärkesidentitet till konsumenten samt att reklamfilmerna använde sig av sina egna varumärkesfärger i filmen för att öka kännedomen kring företaget. I filmerna så tillämpades även ett flertal tekniker i färgkorrigering, ljussättning och scenografi för att med större säkerhet skapa en tilltalande färgpalett och bibehålla åskådarens uppmärksamhet.
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Ferrari, Josiane. "Anatomie der Management-Paradigmen im Rahmen des Produktentwicklungsprozesses in der Praxis : zwei Fallstudien aus der Konsumgüterindustrie /". Bamberg : Difo-Dr, 2002. http://www.gbv.de/dms/zbw/356748391.pdf.

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Hedblom, Karin y Oskar Forsgren. "Drink! : En analys av The Coca-Cola Company's marknadsföringshistoria ur ett moderniseringsperspektiv". Thesis, Linköpings universitet, Institutionen för studier av samhällsutveckling och kultur, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20569.

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Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon. The examination is based on an analysis of six significant photo- and TV advertisements, two from each theme. The research is based on profound literature studies combined with studies of visual culture. With the work of this essay, we have come to the conclusion that The Coca-Cola Company has reached its power and fame because of it’s creative marketing strategies. Hence, of the fact that the company has developed together with the urbanisation and technical an economical growth of society.
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Pérez, Aguinaga Franklin Iván. "Propuesta para reducir la rotación de personal en la distribuidora de productos Coca-Cola de la ciudad de Chiclayo". Thesis, Universidad Católica Santo Toribio de Mogrovejo, 2013. http://tesis.usat.edu.pe/jspui/handle/123456789/271.

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La rotación de personal es un factor de desvinculación laboral de trabajadores, según Chávez (2010) nos dice que la rotación de personal es el abandono del puesto de trabajo por parte de un individuo a una organización. La cantidad de personas que ingresan y se desvinculan de la empresa. La distribuidora de productos Coca-Cola presenta este problema con un índice del 30%, índice muy alto que afecta a la empresa. Los objetivos que se plantean en el presente trabajo es, establecer la causas que provocan la rotación de personal, identificar los elementos que inciden en la decisión de retiro de los colaboradores y desarrollar una propuesta que permita fidelizar a los trabajadores y permanezcan un periodo de tiempo razonable. El instrumento más adecuado para la recopilación de datos fue a través de encuestas y entrevistas informales que se realizó a los trabajadores de la distribuidora quienes proporcionaron una excelente información y en base a ellos se pudo analizar y plasmar las ideas, problemas y sugerencias, contribuyendo en la realización del presente trabajo de investigación. En cuanto a los resultados lo que se logró obtener como datos principales del estudio de investigación, fueron, el desacuerdo que existe por parte de los trabajadores al no respetarse su horario de trabajo, la satisfacción del sueldo, la coherencia que existe del sueldo que percibe con respecto a la labor que realiza y los principales motivos por el cual los trabajadores dejarían de laborar en la distribuidora de productos Coca-Cola.La rotación de personal que presenta la distribuidora de productos Coca-Cola, se debe a múltiples factores como desmotivación, mala remuneración, baja calidad de vida de los trabajadores, ausencia de implementos de trabajo, todos estos factores perjudican en la fluctuación de personal, en la cual obtiene un elevado índice de rotación. Los elementos que comúnmente inciden en la salida y/o renuncia del personal de la distribuidora son, un salario bajo, en la cual esto provoca que los empleados estén desmotivados, otro elemento por el cual inciden es la escasa calidad de trabajo, por lo tanto los trabajadores piensan en irse a trabajar en otro lugar. Finalmente se realizó una propuesta que consta de cinco factores para poder implementarlos y contribuir en la reducción del índice de rotación de personal, cambiar la forma de pago, reducir en forma periódica las reuniones de trabajo, respetar los horarios de trabajo y en consecuencia el pago de las horas extras, eliminar la cuota cero y realizar la implementación de uniformes para mejorar la imagen de la empresa.
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Libros sobre el tema "The Coca-Cola Company"

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1957-, Rossi Saskia, ed. Coca-Cola. Arnhem: Ellessy Jeugd, 2006.

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Coca-Cola. Minneapolis, MN: Bellwether Media, Inc., 2016.

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Palazzini, Fiora Steinbach. Coca-Cola superstar. New York: Barron's, 1989.

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McClintock, William. Coca-Cola trays. 2a ed. Atglen, PA: Schiffer Pub., 2000.

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Aldenrath, Peter. Die Coca-Cola-Story. Nürnberg: Tessloff Verlag, 1999.

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McClintock, William. Coca-Cola trays. Atglen, Pa: Schiffer Pub., 1996.

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William, Bateman, ed. Coca-Cola: A collector's guide to new and vintage Coca-Cola memorabilia. London: Apple Press, 1995.

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Parazzoli, Vittorio. La divina Coca-Cola. Milano: Lupetti, 1997.

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Rito, Lucia. Coca-Cola: 50 anos com arte = Coca-Cola : 50 years of art. [São Paulo?: Coca-Cola, 1992.

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Petretti's Coca-Cola collectables price guide. 9a ed. Hackensack NJ: Nostalgia Publications, 1995.

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Capítulos de libros sobre el tema "The Coca-Cola Company"

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Brownlee, E. Richard, Sergiy Dmytriyev y Allison Elias. "Integrative Stakeholder Engagement: Stakeholder-Oriented Partnership Between the Coca-Cola Company and World Wildlife Fund". En Issues in Business Ethics, 339–67. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62785-4_15.

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Pendergrast, Mark y Robert Crawford. "Coke and The Coca-Cola Company". En Decoding Coca-Cola, 11–32. Routledge, 2020. http://dx.doi.org/10.4324/9781351024020-1.

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"The Coca-Cola Company: the skinny on a big fat problem MARSHELRAPUZZI". En Ethics in Marketing, 157–63. Second edition. | New York : Routledge, 2016.: Routledge, 2016. http://dx.doi.org/10.4324/9781315626642-31.

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Baraibar-Diez, Elisa, María D. Odriozola y José Luis Fernández Sánchez. "Storytelling about CSR". En CSR 2.0 and the New Era of Corporate Citizenship, 209–30. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1842-6.ch011.

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Storytelling has proved to be effective in fields such as education and healthcare, but also in public relations, branding, organizational management, and employee engagement, what has led to the emergence of the terms corporate or organizational storytelling, where narration is related to corporate issues. The benefits of storytelling show that it can be used as a tool to communicate CSR information in order to engage other stakeholders. This chapter provides several examples of storytelling about CSR in four successful companies with the aims of transmitting values, fostering collaboration, leading change and sharing knowledge: Cisco Systems, The Coca-Cola Company, Patagonia, and KPMG Ireland.
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"Public relations model of a socially responsible company: Case study of Coca-Cola Beverages Hrvatska". En Public Relations Cases, 165–75. Routledge, 2010. http://dx.doi.org/10.4324/9780203088982-18.

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Jelassi, Tawfik y Albrecht Enders. "Mobile Advertising". En Mobile Computing, 1653–64. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch132.

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This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca-Cola, Adidas, and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media. Then we propose a framework of different types of advertising campaigns that can be supported through the usage of mobile devices. These campaign types include (1) mobile push campaigns, (2) mobile pull campaigns, and (3) mobile dialogue campaigns. Building on this framework, we analyze different campaigns that 12Snap implemented for different consumer goods and media companies. Drawing from these experiences we then discuss a number of key management issues that need to be considered when implementing mobile marketing campaigns. They include the following themes: (1) the choice of campaign type, (2) the design of a campaign, (3) the targeting of the youth market, and (4) the combination of different media types to create integrated campaigns.
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Hawkins, Rebecca. "Food Ethics". En Food and Drink: the cultural context. Goodfellow Publishers, 2013. http://dx.doi.org/10.23912/978-1-908999-03-0-2345.

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Food is often described as one of life’s simple pleasures. But scratch the surface and it becomes clear that food is far from simple and that the production, preparation, processing and service of food is far from pleasurable for many thousands of people globally. It is because of the intrinsic relationship between people and food that consideration of food ethics is so critical. Ethical dilemmas are evident in almost every aspect of the food production and processing cycle. The food industry is characterised by its scale. According to Euromonitor, it is the world’s largest industry (although figures on the economic contribution of the industry vary according to what is included within the classification of ‘food’), (Euromonitor, 2013). It established the first globally integrated markets, it permeates every civilisation and it makes a sizeable contribution towards emissions of carbon dioxide (the key gas implicated in climate change) (FCRN, 2010). Some food brands are universally recognised. Few, in even the most remote societies, will be unfamiliar with the bright red logo of the Coca Cola company or the yellow and red banner of the McDonalds hamburger chain. Others are defined by their localism and use their local credentials as a badge of pride and distinctiveness.
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Hobson, Maurice J. "Speaking to the Spirit of the Games". En The Legend of the Black Mecca. University of North Carolina Press, 2017. http://dx.doi.org/10.5149/northcarolina/9781469635354.003.0006.

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Chapter Five focuses on the calculated and concerted steps taken by Atlanta’s white business elite and black city government to bid for the Centennial Olympic Games. A diverse cohort of private interests generated the necessary funds to give Atlanta a competitive bid for the Games was formed. This cohort included officers of Atlanta’s fortune 500 companies comprising of the Coca-Cola Company and Delta Airlines, Atlanta businessman Billy Payne, and politicians Mayors Maynard Jackson and Andrew Young. Once awarded the Centennial Games, two movements of paramount importance commenced, representing what the author calls the “olympification” of Atlanta. “Olympification” connotes the policies where urban renewal and gentrification were implemented to get Atlanta ready for the Games. The first of these movements, a joint effort between the United States Olympic Committee (USOC) and the Atlanta Organizing Committee (AOC) worked to prepare the city for the Games is of extreme importance. The second movement, the Atlanta Project, gave way to social change in Atlanta waging war against poverty within the city. Started by the former U.S. president, humanitarian and Georgia native Jimmy Carter, this project had good intentions. But in the end, it did very little for Atlanta’s poor, thus further excluding them from the popular image of Atlanta as black Mecca.
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Fisher, Greg, John E. Wisneski y Rene M. Bakker. "Financial Performance Analysis". En Strategy in 3D, 80–90. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190081478.003.0010.

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The purpose of analyzing a firm’s financial performance is to illuminate the economic health of an organization relative to its’ selected peer group and to assess the efficacy of managerial decisions and associate adverse consequences with root causes. Analyzing a company’s financial performance can be an important first step in understanding the outcomes of implemented strategies. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of financial performance analysis. Finally, the chapter discusses the case of Coca-Cola and PepsiCo and applies the steps of financial performance analysis to these two firms.
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Actas de conferencias sobre el tema "The Coca-Cola Company"

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Guo, Xueyao y Manyu Wen. "Research on Competitive Strategy of Coca-Cola Company". En 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.467.

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Dian Susanthi, I. Gusti y Ayu Pramita. "The Types of Meaning in Coca Cola Company Advertisement". En Proceedings of the First International Seminar on Languare, Literature, Culture and Education, ISLLCE, 15-16 November 2019, Kendari, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.15-11-2019.2296277.

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Fan, Donger, Zhongming Tan y Qingli Zheng. "Financial and Strategies Analysis of Coca-Cola Company in the Period of COVID-19 Epidemic". En 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220603.162.

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Geng, Hongshan, Nanyi Jiang y Qianwen Liang. "Strategic Management and Financial Analysis in the Context of Epidemic -- A Case Study of Coca-Cola Company". En 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.392.

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Asanov, Turusbek y Marat Kudaikulov. "Multinational Corporation as the Highest Form of Managing in Modern Economic System". En International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.00971.

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example of that multinational corporations are the highest form of managing of capitalist economic system. The notable separation of the countries of economic vanguard from other countries (group of the high-growth countries, the socialist countries, the countries) happened to a transitional economy on the basis of multinational corporation development. The economic aspect of this influence is accurately traced in effective instruments of industrial, scientific and technical, social and economic development. Evolutionary changes of the relations of property, the competition, strengthening of regularity of national economies in capitalist economic system are inseparably linked now with multinational corporation. Even in stronger, in the economic plan, the countries consider multinational corporation not only through a prism of economic influence, but also political domination. This moment is telling argument of finding of multinational corporation in the center of serious discussions concerning their role, positive or negative, in the international division of labor, in processes of movement of the capitals and globalization of world economy. It follows from this that the state economic policy in the Kyrgyz Republic which basis are processes of formation and development of the market relations, has to provide active use of the developed economic forms (in this case multinational corporation) more progressive system of the economic relations, i.e. modern capitalism. In this research attempt of theoretical justification of mutually beneficial cooperation of the Kyrgyz Republic with multinational corporation which will act as an interaction basis with multinational corporations present at the Kyrgyz Republic ("Kumtor Opereyting Company", Gazprom, Reemstma, Coca-Cola, etc.) is carried out.
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