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Tesis sobre el tema "Tourism strategic planning"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 19 de febrero de 2022

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1

Cloete, Thunes Johannes. "A strategic planning model for provincial tourism authorities / Thunes Johannes Cloete." Thesis, Potchefstroom University for Christian Higher Education, 2001. http://hdl.handle.net/10394/928.

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The purpose of this study was to develop a strategic tourism-planning model for provincial authorities. In order to achieve this goal, a literature study was firstly necessary to determine the important aspects identified for strategic tourism planning by researchers working in that field. Secondly, the nine provinces were asked to forward their existing provincial strategic tourism plans. Only five of the nine provinces complied with this request. These five provincial strategic plans were compared, to identify those aspects which the provinces perceive as important for the present tourism in
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2

McGowan, Gerrit James. "Strategic planning for pro-poor tourism : a case study of Livingstone, Zambia." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/31602.

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Tourism is a booming industry in Livingstone, Zambia. Over the past decade, an influx of foreign investment has completely transformed the local economy, contributing to a meteoric rise in tourist arrivals, expenditures, and new businesses. This has provided more jobs to the local workforce, created more opportunities for small business, and produced greater government revenues. As a result, the Zambian government has made tourism one of its highest priority development sectors. As large-scale tourism is a recent phenomenon in Livingstone, both the national and local governments have been forc
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3

Leung, Wing-kei Lucia, and 梁詠璣. "Strategic framework of place marketing for greater Pearl River Delta from a regional tourism planning perspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31261309.

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4

Luštický, Martin. "Strategický benchmarking plánování rozvoje cestovního ruchu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191825.

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The presented dissertation thesis deals with a set of problems related to the strategic planning of tourism development in the context of tourism policy. By making full use of the strategic benchmarking method, the thesis tries to make a certain contribution to the improvement of strategic planning in tourism which represents an important factor of tourism destination competitiveness. The objective of the presented dissertation thesis is to postulate and in practice verify a methodology related to strategic benchmarking, aimed at regional tourism development strategies and at selected aspects
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5

Pansiri, Jaloni University of Ballarat. "Harambe : strategic alliance formation and performance evaluation in the tourism sector of travel." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/12803.

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"This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their reso
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6

Pansiri, Jaloni. "Harambe : strategic alliance formation and performance evaluation in the tourism sector of travel." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/15396.

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"This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their reso
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7

McCamley, Claire. "Strategic marketing planning in the context of heritage tourism management : a study of two heritage regions." Thesis, Ulster University, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.601509.

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The effective strategic management of heritage tourism is vital to the economic, environmental and social health of a region. This is even more pronounced in heritage based regions where the resource is ultimately finite and where development cannot be separated from its local residents, communities and businesses. Given this scenario, the effective marketing of heritage tourism must take both a strategic approach and be underpinned by effective stakeholder engagement, which includes processes of coordination and integration in order to achieve a holistic approach to marketing management. The
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8

Holtzhausen, Beatrix. "The development of turnaround strategies for the Calitzdorp Spa Tourism resort." Thesis, Nelson Mandela Metropolitan University, 2004. http://hdl.handle.net/10948/225.

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The objective of this study was to develop turnaround strategies for the Calitzdorp Spa Tourism Resort (herein after referred to as Calitzdorp Spa) to stop the performance decline and put it back on the road of recovery again. The development of turnaround strategies are dependent on establishing the cause of the performance decline and to enable management to plan effective and optimal strategies for the tourism resort focused on the recovery response. An analysis of various sources on strategic management models were undertaken to find a theoretical framework for the development of a strateg
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9

Ventura, Sílvia Sofia Bandeira Nunes. "Góis: bases para um plano estratégico de desenvolvimento do turismo." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2010. http://hdl.handle.net/10400.26/2407.

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Na área da Gestão Estratégica de Destinos Turísticos o planeamento estratégico assume primordial importância, consubstanciando-se num dos instrumentos fundamentais para a definição e implementação de uma política integrada de competitividade e sustentabilidade para o turismo. Sendo um concelho do interior do país, de cariz marcadamente rural, Góis enfrenta hoje graves problemas de desertificação e de desenvolvimento. Constituindo o turismo uma actividade transversal, capaz de gerar impactes socioeconómicos, demográficos, físicos, ambientais e culturais importantes, recaem sobre a activida
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10

Alves, Alberto da Paz Coutinho. "Plano Estratégico para o Turismo do Concelho de Amares." Master's thesis, [s.n.], 2016. http://hdl.handle.net/10284/5319.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para a obtenção do grau de Mestre em Ciências da Comunicação, ramo de Marketing e Publicidade<br>O turismo tem uma enorme importância estratégica para a economia portuguesa devido ao facto de criar emprego e riqueza. É um setor onde as vantagens competitivas são certas, o que acontece em poucas áreas. É fundamental apostar no turismo, quer por parte do governo ou dos empresários do ramo. O turismo em Portugal está a atravessar uma fase positiva e sente-se um crescente aumento. Estão a surgir novos destinos de gra
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11

Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the th
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12

Monyane, Malefane Stephen. "The development of a strategic marketing plan for the Mangaung tourism area." Thesis, Bloemfontein : Central University of Technology, Free State, 2008. http://hdl.handle.net/11462/51.

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13

Espada, Rita Rodrigues Raposo Cacito. "Alqueva : roteiro para um destino turístico sustentável." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2011. http://hdl.handle.net/10400.26/2427.

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Nas últimas décadas, o Turismo consolidou-se como um dos principais sectores económicos à escala mundial, nacional, regional e local, sendo amplamente reconhecido o seu efeito multiplicador, alavancando riqueza no seu próprio sector e no desenvolvimento de outros sectores económicos. No entanto, o desenvolvimento da actividade turística nem sempre acarreta impactes positivos, podendo incompatibilizar-se com os desígnios patentes no conceito de desenvolvimento sustentável. Neste contexto, o paradigma da sustentabilidade aplicada à actividade turística representa actualmente um dos maiores
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14

Sheba, M. K. "Marketing Zambia as a tourism destination : e-challenges, e-strategies and opportunities for the Zambia National Tourist Board." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50394.

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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Tourism is emerging as one of the most important socio-economic sectors for developing as well as developed countries. Tourism incorporates features of the information society such as globalisation, mobility, and information reach and richness. A national Tourist Office or as commonly referred to Destination Marketing Organization is the core tourism product of any nation. The new forms of ebusiness are offering major opportunities for all tourism destinations and suppliers, whether large or small, to improve their busin
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15

Martins, André Filipe Atalaia. "Planeamento estratégico de destinos turísticos: contributos para o desenvolvimento da atividade turística no concelho de Tomar." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2017. http://hdl.handle.net/10400.26/24618.

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O turismo tornou-se ao longo das últimas décadas um dos maiores setores económicos no mundo, apresentando um crescimento rápido e sustentado, sendo como tal considerado um importante meio para o desenvolvimento, prosperidade e bem-estar socioeconómico dos concelhos, regiões e países. Apesar dos benefícios associados, o desenvolvimento desregulado e descoordenado do turismo pode conduzir a um conjunto de riscos e impactos negativos na sociedade e nos recursos. O planeamento estratégico dos destinos turísticos surge assim um processo fulcral para o desenvolvimento equilibrado do turismo, tendo
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16

Lemos, Clara Carvalho de. "Avaliação ambiental estratégica para o setor de turismo: uma proposta para aplicação no Brasil." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/18/18139/tde-01092011-082828/.

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Um número crescente de países tem feito uso da avaliação ambiental estratégica em experiências de planejamento do turismo. Não obstante, o aumento da prática não foi seguido pelo desenvolvimento de orientações teóricas e procedimentos específicos para o setor. Objetivou-se, com esta pesquisa, desenvolver uma estrutura geral para aplicação da avaliação ambiental estratégica no setor do turismo, bem como analisar as possibilidades práticas de sua inserção no planejamento do turismo no âmbito federal brasileiro. Foi realizado um levantamento bibliográfico sobre o tema, para identificação dos prin
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17

Silva, Mónica Luísa Sousa da. "O processo de planeamento estratégico em turismo: o caso “Quintas da Madeira”." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2952.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.<br>O turismo é atualmente a principal atividade económica da Região Autónoma da Madeira (RAM), sendo considerado um vetor estratégico para o desenvolvimento económico da região. Dada a sua importância, torna-se essencial garantir um crescimento sustentado do sector do turismo, que permita a sua manutenção a longo prazo. Um dos meios de garantir a sustentabilidade do sector do turismo é através do seu planeamento e gestão, monitorizando a situação, traç
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18

Silva, Bruno Pimentel da. "Infraestrutura logística e o turismo em alagoas no período 2004-2013." Universidade Federal de Alagoas, 2014. http://www.repositorio.ufal.br/handle/riufal/1393.

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The state of Alagoas has a beautiful coastline, as well as cultural and historical points of good representation in the country's history. The evolution of the modern world, with momentum of globalization, decreased geographical distances, especially with advances in transportation and communication systems, expanding the meaning and importance of tourism. He ceased to be synonymous with leisure to take the role of social economic agent, politician and, where in many countries is fundamental for development. Thus, tourism is seen as a major opportunity for economic development. Currently only
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19

Elliott, Roger Michael. "A study of the factors influencing the success of internet marketing in small South African tourism businesses." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1016252.

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The tourism sector has been identified as an industry that has the potential to make a substantial contribution to job creation, economic growth, and redressing past imbalances in South Africa as it has been recognised as an underexploited sector with considerable potential for growth. The majority of tourism enterprises fall within the definition of small businesses, which have been identified as the most appropriate enterprises through which the economic challenges facing South Africa can be addressed. Small businesses differ from their larger counterparts not only in terms of size, but also
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20

Jäderholm, Hanna, Linda Holdo, and Mariah Lindborg. "Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420.

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Uppsatsens titel: Stockholm – the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitet Författare: Linda Holdo, Hanna Jäderholm och Mariah Lindborg Handledare: Doktorand Andrea Lucarelli Nyckelord: Detaljhandeln, turismsektorn, strategisk planering, varumärkesbyggande,destination, detaljhandelsmarknadsföring, Stockholms stad Problemformulering: Handeln vill nyttja den växande turismsektorn för att vinnamarknadsande
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21

Handtrack, Christian. "Aude sapere - knowledge management and its implications for strategic management in organisations : an analysis of small and medium enterprises in New Zealand and the United Kingdom based on an original knowledge management model." Diss., Lincoln University, 2009. http://hdl.handle.net/10182/1089.

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This study set out to provide important empirical evidence on the role of knowledge management (KM) within Small and Medium Enterprises (SMEs) in New Zealand and the United Kingdom and to explore how such companies handle their planning and strategic choices. In today’s knowledge economies the management of knowledge has become vital. In the context of SMEs, this is even more critical because they often operate under difficult conditions and are subject to global pressures from large corporations and demanding customers. In spite of the significance of SMEs as essential for any nation’s growth
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22

Kruger, Susanna Elizabeth. "Key success factors in managing a conference centre in South Africa / S.E. Kruger." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1477.

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Fogaça, Isabela de Fátima [UNESP]. "O turismo no contexto do planejamento e gestão estratégica de Curitiba." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/104337.

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Made available in DSpace on 2014-06-11T19:33:19Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-11-04Bitstream added on 2014-06-13T19:44:02Z : No. of bitstreams: 1 fogaca_if_dr_rcla.pdf: 1630922 bytes, checksum: a6e48f45d243e68d761b2a1bd9ddf1da (MD5)<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)<br>Nesta pesquisa, com aporte geográfico, nos propomos a estudar o turismo como uma prática social, política e econômica contemporânea, e seu papel no contexto que envolve a organização socioespaci
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Carvalho, Nelson António Gonçalves de. "Linhas estratégicas para o desenvolvimento sustentável do turismo em áreas protegidas: estudo de caso do parque Natural da Serra da Estrela." Master's thesis, Instituto Politécnico de Setúbal. Escola Superior de Ciências Empresariais, 2019. http://hdl.handle.net/10400.26/27755.

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Mestrado em Ciências Empresariais - Ramo PME<br>A análise ao comportamento e motivações dos turistas no sentido de se agrupar em tipologias facilitando a segmentação do mercado é uma das áreas de investigação que tem vindo a ser desenvolvida. É nesta perspetiva que surge o Turismo de Natureza como o segmento do turismo que se desenvolve em áreas naturais relativamente virgens. O Parque Natural da Serra da Estrela (PNSE) é considerado uma região de áreas protegidas com espaços privilegiados para o desenvolvimento do turismo de natureza, evidenciando-se como uma das mais importantes reserv
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Fogaça, Isabela de Fátima. "O turismo no contexto do planejamento e gestão estratégica de Curitiba /." Rio Claro : [s.n.], 2011. http://hdl.handle.net/11449/104337.

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Orientador: Sílvia Aparecida Guarnieri Ortigoza<br>Banca: Olga Lúcia Castreghini de Freitas Firkowski<br>Banca: Carlos Henrique Costa da Silva<br>Banca: Bernadete Aparecida C. de C. Oliveira<br>Banca: Auro Aparecido Mendes<br>Resumo: Nesta pesquisa, com aporte geográfico, nos propomos a estudar o turismo como uma prática social, política e econômica contemporânea, e seu papel no contexto que envolve a organização socioespacial de cidades. A partir do imperativo da globalização capitalista e da dissolução das barreiras espaciais, a concorrência entre os lugares passa a ser uma das característic
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Al-Masroori, Rashid Salim, and n/a. "Destination Competitiveness: Interrelationships Between Destination Planning and Development Strategies and Stakeholders' Support in Enhancing Oman's Tourism Industry." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070712.142534.

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A critical understanding of stakeholders' involvement in destination tourism planning and development, and the factors that influence their perceptions, opinions and involvement in the decision-making process and evaluation of the destination competitive strategies, is not only important for tourism destination planners and managers, but also for the host community's support for tourism development and the destination's competitiveness. It has been widely recognised that tourism destinations need to plan their development strategies to succeed internationally and gain a sustainable competitive
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27

Fielding, Lindsay Callyn. "The use of GIS in tourism planning strategies for Mongolia : the case of Khovsgol National Park." Thesis, Nottingham Trent University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285730.

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Piri, Taner. "Evaluation Of Effects Of Thermal Tourism On Local Economy:the Case Of Termal District Of Yalova." Thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614843/index.pdf.

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Tourism and local economic development are closely linked. Tourism can have a constructive effect on local economy and may help balance some of the inequalities between different parts of a country. Thus, in many regions in the world, the tourism sector is accepted as one of the greatest sources of economic growth and job creation. In line with economic contribution of the sector, tourism policy has become an instrument for territorial development and for enhancing an area&rsquo<br>s opportunities. It appears that tourism in Turkey, which is a tourism country, developed rapidly especially afte
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Frykholm, Karl. "Strategier för fritidshusturism? En översikt av Sveriges kommuner." Thesis, Umeå universitet, Kulturgeografi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137203.

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The purpose of this study is to investigate policies regarding second home planning in the Swedish municipalities. To do so content analysis was conducted on the regulation document called översiktsplan (translated into English layout plan, land-use plan or sketch plan) of all 290 Swedish municipalities. The ´översiktsplan´ is a document containing directions, policies, guidelines and recommendations for land use in the municipality. Swedish law dictates that all municipalities must have such a document.   This study addresses the phenomenon second homes and second home tourism in the perspect
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Lodin, Johanna. "BESÖKSNÄRINGEN – REKREATION ELLER EKONOMISK TILLVÄXT? : EN STUDIE OM BESÖKSNÄRINGEN I FYRA KOMMUNER I UMEÅREGIONEN." Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184738.

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In an increasingly global world, the competition to attract visitors to a destination is hard. The hospitality industry is for many destinations an important factor for employment and economic growth. The purpose of the thesis was to investigate how the hospitality industry is represented in Swedish municipalities' policy documents. The study was conducted through a critical discourse analysis of four municipalities' planning documents. The discourse analysis was followed by a thematic analysis to link the results to previous research and literature in the hospitality industry and municipal pl
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DHINDAW, JAYA. "DEVELOPING A FRAMEWORK OF BEST PRACTICES FOR SUSTAINABLE SOLID WASTE MANAGEMENT IN SMALL TOURIST ISLANDS." University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1091035093.

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Esteves, Marcio Cesar. "A Sustentabilidade de empreendimentos rurais: um estudo a partir da implantação do turismo no estado de São Paulo." Universidade Federal de São Carlos, 2004. https://repositorio.ufscar.br/handle/ufscar/3711.

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Made available in DSpace on 2016-06-02T19:51:57Z (GMT). No. of bitstreams: 1 DissMCE.pdf: 563737 bytes, checksum: e296f231711e23c06f46bf020cc207e7 (MD5) Previous issue date: 2004-10-27<br>The rural tourism arrived in Brazil in the middles of the decade of 1980, primarily for being a way to generate financial revenues complementary and supplementary, so necessary to help the weak financial situation of the rural production units, specially the small ones, deriving from many issues that limited the capacity of getting financial return from these properties. Until the middle of the 1990 s decad
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DuPraw, Marcelle Elise. "Illuminating Capacity-Building Strategies for Landscape-Scale Collaborative Forest Management Through Constructivist Grounded Theory." NSUWorks, 2014. http://nsuworks.nova.edu/shss_dcar_etd/6.

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This dissertation uses the constructivist grounded theory methods of Charmaz (2011) to explore: 1) the unique characteristics of landscape-scale collaboration; 2) implications for collaborative capacity-building strategies; and 3) the relationship between conflict, landscape-scale collaboration, and conflict resolution. The study was conducted through the US Forest Service's Collaborative Forest Landscape Restoration Program (CFLRP). In the 1980s and 1990s, national forest management conflicts brought the forest industry to a standstill, with many jobs lost. In addition, historic fire suppress
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Carvalho, Caio Luiz Cibella de. "Políticas públicas no turismo brasileiro - A cidade de São Paulo e a construção de sua identidade turística." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27148/tde-23112009-121752/.

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Resumo Objetivando destacar a importância estratégica das políticas públicas do turismo para o desenvolvimento da cidade de São Paulo, esta tese investiga as principais ações implementadas pela São Paulo Turismo S/A, o órgão gestor municipal de turismo da cidade de São Paulo, especialmente de 2005 a 2008 e faz remissão às políticas públicas desenvolvidas no Brasil desde 1966 até os nossos dias. Visa demonstrar sua evolução histórica, tal como a marca do tempo do turismo brasileiro, com destaques da gestão na adoção de instrumentais formadores da imagem do turismo, entre eles, infraestrutura tu
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Kukura, Peter. "Aplikace marketingu ve společnosti AIMS International, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75646.

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The main target of the Master's thesis is to evaluate international marketing activities of the AIMS International, s.r.o which belongs to the category of Small and Medium-sized Entities Within the Theory, definitions of marketing applications in the field of conference and incentive travel are described. Practical part is dealing with situation analysis of chosen company. Marketing budget and plan are included.
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Neves, Monteiro Denisson. "Modelo de desarrollo local sostenible : el caso del Municipio de São João Del Rei (Brasil)." Doctoral thesis, Universitat Politècnica de Catalunya, 2014. http://hdl.handle.net/10803/145320.

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A sustainable local development model is a guide for the development of strategies, it is no longer a single recipe. This includes aspects of the analysis of the region's potential, the diagnosis of the city’s problems, phases, actions and activities to be considered for the deployment of local development. They should be aimed at reviewing the values of the financial, human, physical, technical, social, cultural and environmental issues. Therefore, the main purpose of the research is to propose a model to identify the determinants of stagnation of development in the city of São João Del Rei
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SUN, MIAO-HUEI, and 孫妙慧. "Strategic Planning for Waterfront Tourism of Tainan Canal." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/88345245907289308156.

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碩士<br>國立屏東大學<br>生態休閒教育教學碩士學位學程<br>103<br>Waterfront tourism is one of the major tourism industries. In recent years, although the Tainan municipal government has conducted many regulation and development plans toward Tainan canal, the current tourism in Tainan canal is not as prosperous as in Kaohsiung River. Therefore, this study aimed to come up with some strategic planning for waterfront tourism of Tainan canal in the short term, mid-term, and long term, and to help speed up the waterfront tourism development in Tainan canal. Through field study and thesis analysis, the researcher learned a
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張碧琴. "The Strategic Planning for Tourism Marketing: Hsinchu County Case Study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68574798838811567333.

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碩士<br>中華大學<br>行政管理學系(所)<br>97<br>The tourism industry is the most potential in 21th century and the most vital around the world. People pay more attention to the facilities of entertainment since the 2 days-off weekly policy was adopted in 1998, so Taiwan local governments have to provide public facilities and services to promote economic development, social communication, and entertainment. In fact, the tourism becomes the new indicator for local marketing and development beside the social welfare and culture etc. It is also defined as the new indicator of local competitive power by Foresight
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Weng, Sun-Yen, and 翁素英. "Strategic Planning and Implementing Performance of Community Tourism in Kinmen." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65004336268205520403.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>100<br>Kinmen has land experienced the restructure of industry and move toward the tertiary level industry since 1993 after ending its status of warzone and opening to tourism. Culture and Tourism have became the top priority of all county magistrates. The author was born and brought up in Kimman, working as a public servant after finishing her higher education. Witnessing the drastic change of the island and concerned about the fragility and sensitivity of Kinmen have became the motive of writing this thesis. This is a qualitative research, using in-depth inte
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Tu, Chun-Ming, and 涂春明. "A Strategic Planning of Dark Tourism for the Chiayi Prison Museum." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/5mhz2v.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>101<br>With increased appreciation of various aspects of cultural heritage, in recent years, battle fields, prisons and other nominally “taboo” sites in Taiwan have gradually been transformed into tourist attractions, including the former prison facility on Green Island and the recently opened Chiayi Penitentiary Museum. In the tourism industry, such sites are referred to as “dark tourism” and, while this aspect of tourism is attracting new attention, the business model faces sustainability challenges. The development and product positioning of the Kui-Zhu Chiayi
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Yang, Chang-Sheng, and 楊長昇. "Tourism Tribal Kitchen Planning and Strategic Management—A Case Study in Morenos, Taitung." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/12463576582364245620.

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碩士<br>國立臺東大學<br>休閒事業管理碩士在職專班<br>102<br>This study used qualitative research to explore tourism tribal kitchen planning and strategic management in Morenos, Taitung, Taiwan. The depth interview includes five tribal elders and three specialists or tourists. Data were analyzed through SWOT theory in order to understand the current environmental conditions and limitations for development of tourism tribal kitchen in Morenos. Accordingly, this study re-developed a possibly valid planning strategy based on the TOWS matrix analysis and the Marketing Theory of 4Ps. The results showed that all partici
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陳繼德. "The Study on The Strategic Planning for Core Competence of Kinmen Tourism Development." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/58445193815668825514.

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碩士<br>國立交通大學<br>高階主管管理碩士學程<br>98<br>Kinmen is rich in historical and cultural property with special ecologic environment. However, because of the frequent wars before, the development of Kinmen is more slowly than others. Today, we want to prosper Kinmen fast with tourism. Since the strategy of “Mini-three links＂ had been brought into practice, the number of tourists to Kinmen has been increasing. In the trend that the relationship between China and Taiwan is better and better, we recognized the core advantages and disadvantages of the tourism in Kinmen according to the opinions of the experts
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Kuo, Ching-Ching, and 郭慶清. "A Study on Strategic Planning of Fishery Port Transformation for Tourism and Recreational Development." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80966537375298057435.

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碩士<br>國立中山大學<br>海洋環境及工程學系研究所<br>94<br>With the active support by the responsible agency, the transformation of fishing ports for tourism and recreation purposes has been a trend in Taiwan. The successful stories at Danshuei, Fuji, Wanggong, Dongshih, Anping, Singda and Houbihu serve as the cases. However, some of the fishing ports, Yeliou and Haikou for example, are not successful. Based on the findings of this research, it could be a “myth” to develop fishing ports to play all expected diverse functions. Additionly, the government would waste a lot of money and resources if the project fa
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Mahlatji, Elizabeth Sarona. "Challenges in the planning and implementation of government strategy by government departments :a case study of the Limpopo Department of Economic Development, Environment and Tourism (LEDET)." Thesis, 2013. http://hdl.handle.net/10386/1039.

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Thesis (MPA.) -- University of Limpopo, 2013<br>The purpose of this study was to investigate the challenges in the planning and implementation of government strategy by government departments: A case study of the Limpopo Department of Economic Development, Environment and Tourism. The need for this study was considered relevant and necessary as government departments face challenges in the planning and implementation of government strategy. Limpopo Department of Economic Development, Environment and Tourism, as a case study, face challenges in fulfilling some of its mandate. In terms of its st
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Lee, Jui-yuan, and 李瑞圓. "The Public Value and Strategic Planning of Tourism Enhancement by Traditional Village Reservation in Kinmen National Park." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/82915225602234455876.

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碩士<br>國立中山大學<br>公共事務管理研究所<br>94<br>Traditional villages and vestiges have become important tourist resources in every country. Kinmen has been delayed its development due to the wartime establishment restriction. Since the Kinmen National Park is established, the small islet, being famous for its battlefield remnants, has planned enthusiastically to reserve these cultural assets-- Traditional vestiges. Thus, this would be an interesting issue. According to the National Park Law, the national park is set to protect those specified natural and cultural assets of the country, and to provide citiz
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Nelwamondo, Tshililo. "Tourism development through strategic planning for non-metropolitan small to medium size accommodation facilities in Limpopo Province, South Africa." Thesis, 2010. http://hdl.handle.net/2263/24684.

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The study focused on formal and informal non-metropolitan small- to medium sized tourism accommodation (NSMTA) facilities in Limpopo, the challenges relating to their capacity and their potential role in tourism promotion and development in the province. The apparent lack of the use of strategic planning approaches to promote tourism development among NSMTA operators seemed to create three interrelated problems that were deemed necessary to address. First, the developmental problem where operators show no interest in developing their enterprises in a way that could advance provincial tourism g
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LIN, SHEAU-PEY, and 林筱珮. "A Study of Strategic Planning for the Tourism Branding Marketing- A Case Study of Jinshan and Wanli Shiang , Taipei County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/17088684322625793967.

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碩士<br>國立臺北大學<br>公共行政暨政策學系<br>97<br>This study is mainly to research strategic planning for place tourism branding marketing, focused on Jinshan and Wanli Shiang as the case. First, through literature review and qualitative interview, this study will take the Strategic Planning-SWOTS analysis to discover the strengths, weakness, opportunities and threats of tourism development and marketing of Jinshan and Wanli Shiang. Secondly, taking branding as a research core, this attempt to recognize the present status and difficulty of case’s tourism marketing. Therefore, the research is focusing on the
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Hu, Ju-Chun, and 胡如君. "The Strategic Planning of the Traditional Sugar Refinery Industries Transforming to Tourism Industries-A Case Study on Sihu Sugar Refinery." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/xwp3wu.

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碩士<br>國立高雄大學<br>都市發展與建築研究所<br>97<br>The Taiwan Sugar Corporation establishes until now 60 years,TSC’s sugar industry is a very important traditional industry in Taiwan,along with global economic state transformation, sugar manufacturing enterprise faced with stern test,after closing lots of sugar refineries,TSC must examine the land utilization pattern, aiwan Sugar Corporation to ask sustainable development, it transforms with diversification, includes the tourism industry. It’s different with other traditional industries, the sugar refinery has the rich land resource and the industrial constr
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Chung, Huang-Li, and 鐘凰儷. "A Study of Strategic Marketing Planning for the Tourism Industry in Yi-Lan, Taiwan: A Case Analysis on Wu-Shih Port Area." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/744e9z.

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碩士<br>國立臺北大學<br>公共行政暨政策學系<br>101<br>The government, in recent years, has ranked the tourism industry as one of the six emerging industries and arranged some measures to promote the industry. The case analysis is Wu-shih Port area of Yi-Lan; the purpose of the research is to explore the marketing strategy planning including the current status and future planning of Wu-shih Port; the research also aims to discuss multiple actors' expectation for the future development. Three research methods were employed in this research including literature analysis, subjects’ interviews, and questionnaire
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Venušová, Petra. "Strategické plánování v politice cestovního ruchu spolkové země Tyrolsko." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438068.

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This master thesis deals with the function of the strategic planning for the tourism policy in the Austrian federal state of Tyrol. Tourism stands for a very important sector of the Tyrol's economy and there are many participants who influence its coursing on the vertical and horizontal level as well. The issue is very complex, multi-layer and cross-sectional. Strategic documents belong to the characteristic attributes of the Tyrol's tourism policy since the 1970's. Their existence is enshrined in the Tyrol's Law on the Tourism Policy. The newest strategic document is called Der Tiroler Weg 20
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