Tesis sobre el tema "Toyota"
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Rockstedt, Marcel. "Die Erfolgsstrategie von Toyota Toyota Produktionssystem und "Toyota Way"". Hamburg Diplomica-Verl, 2006. http://d-nb.info/990446360/04.
Texto completoKubota, Carlos Teruo. "O papel do Banco Toyota na estratégia da Montadora Toyota". reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10373.
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Esta pesquisa pretende investigar, sob a perspectiva da Estratégia Empresarial, a lógica de negócios utilizada pela Montadora Toyota na constituição do Banco Toyota como agente de financiamento disponível à sua base de clientes. Em geral, há estudos e publicações sobre bancos de montadora e e, é claro, sobre as próprias montadoras, porém ambos são tratados e analisados de forma individual. Há poucos estudos e publicações abordando o assunto de forma conjunta, principalmente no campo da Estratégia Empresarial, área temática à qual esta dissertação se subordina. Trata-se portanto, de uma contribuição relevante para campo de pesquisa de Estratégia Empresarial, para as discussões que se proponham a relacionar, em termos estratégicos, as montadoras e seus correspondentes bancos. O estudo tem relevância para a economia brasileira, já que isoladamente a indústria automobilistica representa mais 18% do PIB industrial brasileiro, segundo dados da Anfavea. A pesquisa terá como ponto de partida a análise da relação entre a Montadora Toyota e o Banco Toyota, tendo como foco a análise de ações efetivas que contribuem para o aumento das vendas da Montadora. Pretende-se aqui também, contextualizar essa relação em termos da competição das montadoras entre si e dos bancos de montadora em relação aos bancos comerciais. A pesquisa será feita através da metodologia do estudo de caso, através da análise do Banco Toyota e da Montadora Toyota, por meio de entrevistas com profissionais da Associação Nacional das Empresas Financeiras das Montadoras (ANEF), bem como executivos do Banco Toyota e da Montadora Toyota e também por meio de análise de documentos (relatórios internos e externos).
Kosumapa, Ampika. "The advertising plan of Toyota Camry for Toyota Motor Thailand Co. Ltd". CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2556.
Texto completoKayani, Naeem Afzal. "The Toyota software way". Thesis, University West, Department of Technology, Mathematics and Computer Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-575.
Texto completoMoll, Johannes. "Die Internationalisierung von Toyota : analysiert anhand des Uppsala Modells ; eine Analyse der Entwicklungsgeschichte Toyotas /". Saarbrücken : VDM Verl. Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3020789&prov=M&dok_var=1&dok_ext=htm.
Texto completoKarlsson, Olof y Tommy Robertsson. "Planetväxelns funktion i Toyota Prius". Thesis, KTH, Maskinkonstruktion (Inst.), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171964.
Texto completoAs the world’s usage of fossil fuels are increasing, generating a rapidly increasing oil price, lowering the fuel economy of standard vehicles have become a key issue in the competition for the customers. Toyota has for a long time been in the lead concerning research and development of hybrid vehicles. In 1997 Toyota for the first time launched the until now best selling hybrid vehicle Prius, which has since then been upgraded two times with better engines, motors and batteries, but also with a more sporty look to attract a wider spectra of customers. The hybrid system consists of an internal combustion engine combined with two electric motors that cooperate through a planetary gear to optimize the performance with a lowered usage of fuel. In the following report the planetary gear’s function, parts and behavior with the hybrid system have been analyzed. Finally an economical comparison between the Prius and a standard vehicle with equal performance has been done. By modulating the planetary gear using CAD its function has been easier to analyze and also, due to the possibility to create explaining pictures and animations, making it easier to visualize. Furthermore have the use of a 3D model simplified the analysis of the planetary gear’s different operations and the understanding for each part’s purpose in the system. For the economical comparison the Ford Focus 1.6 with its 109 hp have been chosen as an, to the Prius, equal standard car to compare with. By using electric motors that have good torque at low revolution speed combined with a combustion engine with the best torque at higher revolution speed the best characteristics of the two types are combined giving the Prius containing a combustion engine with 76 hp the performance as if it had an engine with 110 hp. Although the function of the planetary gear is complicated the mechanical construction of the planetary gear and the rest of the gearbox are relatively simple. The complexity of the system lies instead in the electronic control system that continuously calculates the optimal way to combine the motors and the engine and directs them thereafter. The economical comparison shows that the consumer must use the Toyota Prius in an area with subsidies for environmentally friendly cars as the much higher purchase cost otherwise makes the total cost over time during the first ten years higher for the Prius despite the lower fuel usage. The development in the hybrid car area is on a strong march forward. Since Toyota with its Prius model has shown that such a market exists, several other car producers have followed.
Jumreorn, Nathida y Supadet Promprasit. "Business coordination across borders within toyota : a case study focusing the coordination between Japan and Toyota". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6307.
Texto completoDate: May 28th, 2009Level: Master Thesis: EFO705 (15 Credits)Authors: Nathida Jumreorn (NJN08002)Supadet Promprasit (SPT08001)Title: Managing Multinational Corporation: Coordination Mechanisms within theMNCsTutor: Leif LinnskogResearch Problem:How does Toyota coordinate its business across borders? A case study with particularfocuses on the relationship between Japan and Thailand.Purpose: To describe how Toyota manage its business across borders in perspective ofrelationship and coordination between Japan and Thailand. Also to provide the information tothe reader who interested in studying the international management area.Method: The research design is the qualitative case study approach with the use of Semi-Structured interview, artifact and Secondary information. Toyota is selected as our unit ofstudy with focus on relationship between Japan and Thailand. The structural approach is usedas to the theories is generalized in to model that used for information gather and analysis.Conclusion: Due to the fact, there is no particular coordination mechanism that perfectlygoverns the large and complex multinational corporation. The combination of several wellorganized methods is efficient approach to manage such a complex organization. In variousways, coordination mechanisms are commonly applied in the organization. The structural aswell as informal coordination mechanisms are being used in Toyota organization to facilitatethe collaboration between headquarters and distance subsidiaries.
Conde, Villavicencio Elmer Francisco, Mesías Luis Ernesto Castillo y Yaya Herbert Hipólito Fritas. "Planeamiento estratégico 2011-2013 Toyota USA". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1059.
Texto completoCeglia, Claudio. "I valori Toyota all’interno dell’ufficio acquisti: il progetto Direct Delivery Spain per Toyota Material Handling Manufacturing Italia". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.
Buscar texto completoHe, Annie y Victoria Jansson. "Hållbarhetsredovisning : En studie av Volvo och Toyota". Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19514.
Texto completoTassaroli, Valentín. "Gestión de herramientas en proceso Hub Toyota". Bachelor's thesis, Universidad Nacional de Córdoba. Facultad de Ciencias Exactas, Físicas y Naturales, 2017. http://hdl.handle.net/11086/5575.
Texto completoPrepara un plan de mejora en el proceso del producto denominado Hub Toyota de la empresa Metalúrgica Roma, donde se detectó una gran pérdida de tiempo en el cambio de herramienta cuando se requiere el mismo, generando costos elevados a causa de la pérdida en la capacidad de producción. En los últimos meses, según el índice de productividad GAE utilizado en el proceso de fabricación, las pérdidas sobrepasan los valores objetivos de 15%, y analizando las planillas de producción, se debn principalmente a las paradas para cambio de herramienta.
Torres, Montoya Nelson C., Cáceres Edilfonso T. Cáceres y Lazo Gonzalo M. Casas. "Plan estratégico para Toyota Motors Sales Company". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1019.
Texto completoArrieta, Clavijo María Luisa Jesús, Rojas Augusto Mauricio Cabero y Tapia Daniel Federico Quinto. "Plan estratégico para Toyota USA 2011-2013". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1062.
Texto completoInga, Batallanos Arturo, Insua Eduardo Mora y Yactayo Elmo Taboada. "Plan estratégico para Toyota USA 2011-2013". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1130.
Texto completoJusto, Coloma Ana Cecilia, Barrantes Jorge Augusto Alvarado y Dibos Francisco Juan José Boza. "Plan estratégico 2010-2013 Toyota en USA". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1117.
Texto completoAmanatidis, Chariton y Eyüp Sahin. "Belöningssystem i bilhandelsbranschen : En studie av Toyota Stockholm". Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2514.
Texto completoThe purpose of this case study is to examine and analyze CEO: s and the sales departments incentive program of the case company. Also to find out if the present incentive program is effective.
The survey is a case study where a combination of qualitative and quantitative approach has been used. Relevant Theories is applied on the empirical material.
Olsson, Jon-Erik y Jimmy Sandell. "Strategic Business Intelligence at Toyota Material Handling Europe". Thesis, Uppsala University, Department of Information Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111145.
Texto completoBusiness Intelligence (BI) is as an academic subject a rather unexplored research field and within the business context, BI leads an ambivalent existence. BI is foremost used either as a term capturing other intelligence terms or as a denotation for decision-support systems. Within this Master Thesis, BI is therefore approached as an umbrella concept covering both these offshoots. The Thesis is centered on a Case Study conducted at Toyota Material Handling Europe (TMHE) and the initiated process of defining and enhancing Strategic Business Intelligence. TMHE has divided their BI in Strategic and Operative BI, where the latter has been in focus historically.
The Case Study indicates that it is neither pragmatic nor illustrational to define BI as an umbrella concept and that BI is too complex to be described only in one dimension (i.e. in Strategic and Operative). A new structure is proposed in which BI is described with three frameworks (Activities, Categories, and Processes); in order to better capture the complexity of the subject. As a way to improve the BI work within TMHE, an information needs analysis was conducted among the top and middle management using a modification of the World Mapping Method. The outcome of the analysis was suggestions of potential areas for coordination of information needs. To improve issues of handling of unstructured information within TMHE, there is a need for change of the organizational culture. The concepts of Wiki, RSS, and Enterprise Search, all connected to Enterprise 2.0, are seen as tools that could help the organization.
Keywords: Business Intelligence, BI, Strategic Business Intelligence, Operative Business Intelligence, Information Needs Analysis, Unstructured Information, World Mapping Method, Information Handling, Enterprise 2.0, Wiki, RSS, Enterprise Search, Toyota Material Handling
WANG, YAN y WEIYU ZHANG. "The application of innovative lean in Toyota China". Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8314.
Texto completoBrennan, Marisa. "Repairing Toyota: Image, Public Relations, and Crisis Communication". Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31688.
Texto completoFerreira, João Carlos Sampaio. "Homologação na industria automóvel: caso Toyota Caetano Portugal". Master's thesis, Universidade de Aveiro, 2011. http://hdl.handle.net/10773/7087.
Texto completoO estágio realizado no âmbito do mestrado integrado em engenharia e gestão industrial no departamento de homologação da empresa Toyota Caetano Portugal, S. A. teve como principais objectivos conhecer o conceito de homologação automóvel, analisar a legislação que define os processos para aprovação de modelos e viaturas automóveis, conhecer e descrever os procedimentos seguidos pelo departamento de homologação automóvel e aplicar o conhecimento adquirido em casos práticos decorridos ao longo do período de estágio. Homologação automóvel significa aprovar componentes, sistemas e unidades técnicas automóveis de acordo com os requisitos e disposições impostos por directivas e regulamentos. O procedimento de homologação da Comunidade Europeia tem como directiva “quadro” a Directiva 2007/46/CE. A aprovação segundo esta Directiva, conhecida como WVTA, engloba aprovações de um conjunto de directivas separadas respeitantes aos vários sistemas e componentes automóveis. Esta Directiva apresenta disposições nos procedimentos para homologação individual de viaturas, veículos produzidos em pequenas séries, fins-de-série, certificados de conformidade, conformidade de produção, etc. Na prática, homologação automóvel trata-se de um processo meticuloso e exige profundo conhecimento da legislação nacional, europeia e internacional. Neste processo, é essencial acompanhar as constantes actualizações da legislação que, desta forma, acompanha o progresso tecnológico, salvaguardando questões como protecção ambiental, segurança rodoviária e eficiência energética.
The training carried out as required for the integrated master’s degree in the field of engineering and industrial management in the homologation department of Toyota Caetano Portugal, S. A. had as main objectives to grasp the concept of automobile homologation, to analyze the legislation concerning the processes for approval of automobile’s vehicles and models, to understand and describe the procedures followed by the homologation department and to apply the obtained knowledge in practical cases occurred during training period. Automobile homologation means to approve automobile’s components, systems and technical units, following the requirements and dispositions presents in the directives and regulations. The European Community homologation procedure has as “master” directive the Directive 2007/46/CE. The approval according to this directive, WVTA, encompasses a set of separate directive’s approvals related to several automobile´s systems and components. This Directive has some dispositions on the procedures to individual homologation, small series, end of series, certificate of conformity, certificate of production, etc. In practice, automobile homologation is a meticulous process and requires deep knowledge of national, european and international legislation. In this process, is essential to follow the continues updates of legislation that by this way follow the technologic progress taking in to account subjects such as environmental protection, traffic safety and energy efficiency.
Kurucová, Barbora. "Analýza sortimentu spoločnosti Toyota Motor Czech, spol. s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74407.
Texto completoPrachař, Pavel. "Ocenění podniku Toyota Peugeot Citroën Automobile Czech, s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163465.
Texto completoYamaute, Nilton Masashique. "Dificuldades e benefícios da aplicação da manufatura enxuta em célula de montagem e injeção plástica de autopeças". Universidade de Taubaté, 2010. http://www.bdtd.unitau.br/tedesimplificado/tde_busca/arquivo.php?codArquivo=309.
Texto completoThe Toyota Production System (TPS) is being widely implemented in various companies around the world to attain a high degree of performance, competitiveness, speed up processes, reduce waste and improve quality. Due to market competition, low price pressures and the influence of the automakers, this process has become critical in the auto parts industry. This study presents an action research aiming to examine the difficulties in implementing the key techniques and tools of lean production in a cell assembly manual and the injection molding process in the auto industry. The study also analyzes the performance of project coordinator at the company. The procedure used was a literature search, survey of operational data and survey questionnaires. The results were: a) identifying the major difficulties in implementation, b) identification of the main benefits, c) the assessment of meeting the expectations of each project, d) performance evaluation of the project coordinator, e) improvement in operating results. The results of this work can serve as a basis for future work, research and applications.
Münch, Matthias y Kai Münch. "Wachstumsstrategien: Toyota vs. GM – organisches Wachstum vs. integrierendes Wachstum". Thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2006. http://nbn-resolving.de/urn:nbn:de:swb:14-1156176104336-31322.
Texto completoPersevall, Martin. "Lean i SEB : SEB:s tillämpning av The Toyota Way". Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15115.
Texto completoGu, Xiaoyuan (Xiaoyuan Goodman). "Toyota recalls : revealing the value of secure supply chain". Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59241.
Texto completoVita. Cataloged from PDF version of thesis.
Includes bibliographical references (p. 116-121) and index.
Summary: The warning bells are ringing. Once a global auto giant with a gold-plated reputation for safety and reliability, Toyota has stumbled. Its engineering excellence and traditional craftsmanship are being watered down by years of nips and tucks. With a torrent of high-profile recalls at the beginning of the new decade and a series of highly publicized legal charges, Toyota is all over the headlines. Following a business strategy that sacrifices its customer-first focus but in favor of driving shareholder value, Toyota gradually has shifted away from the tenet of lean manufacturing. Seeking cost leadership and market leadership has gone too far, and differentiation through quality, reliability and fuel efficiency becomes blurred. The execution of such business strategy in the past few years has lured Toyota to rush into relationships with suppliers it has not adequately vetted and to apply questionable security measures as it sourced parts from all around the world. In so doing, Toyota has been constantly adding stress to the security of its supply chain. In the end, its risk mitigation capability does not improve and quality standards have lapsed. Globalization and commoditization have forced today's businesses to focus on cost-cutting and growth to achieve profits of struggle to survive. Consequently, offshoring and outsourcing have become common practice. In such a competitive environment, supply chain is the lifeblood of a business and supply chain security is well-recognized as a competitive advantage and even a marketing tool. Security Secure supply chain is critical in product quality assurance and combating counterfeit, for which authoritative product attribute service represents an urgent need. For a long time, product attribute service is considered a Business-to-Business application. Trading partners of a supply chain build and share product information amongst themselves. Consumers are basically excluded from accessing such information. On the other hand, typically, product information provided to the end consumers are maintained by individual retailers. Such an approach is heterogeneous, error-prone, inaccurate, incomplete, and it undermines consumer confidence. There is a gap for authoritative product attribute service (APAS) that can provide uniform, validated, timely and complete product info to the end consumers. With APAS, consumers will play an active role in monitoring and contributing to the security of the supply chain. With a mobile barcode scanner or mobile RFID reader in hand, consumers will become a vibrant force in combating counterfeits, detecting 'bogus' status and reducing illegal trade. Consumers will benefit from such new capability by protecting their rights to buy genuine products with correct status and through legitimate channels. In addition, a spectrum of important mobile commerce applications will be made possible, such as trustful product attributes retrieval, attribute-based product search and comparison, product rating and commenting. With APAS, brand owners and other supply chain partners will see unprecedented possibilities such as direct customer-facing product marketing e.g. product recommendation, individualized coupon promotion, as well as direct user feedback on feature request and defect report. All of this will allow them to build competitive advantages with shorter user interaction cycles, more fragile to user demand variation, targeted and efficient product design, responsive product recall, and more effective in attacking counterfeits. In this thesis, I strive to provide a timely in-depth analysis on the mechanisms behind Toyota's crisis, especially the linkage between business strategy and supply chain security. I will relate secure supply chain to competitive advantage, and authoritative product attribute service to secure supply chain. Based on this, I perform strategic analysis and propose an architectural design for product attribute service. As a proof of concept, I design and implement a prototype of APAS with decent size of APAS repository and support for both mobile and PC clients. To this end, I first formulate the problems and explain the motivations behind secure supply chain and product attribute service. I then give an overview of the journey of Toyota from the synonym of quality to the reminder for product recalls. To provide further more background knowledge, I will examine business strategy and competitive advantage, together with secure supply chain, in the following two chapters. In particular, I will be deliberating on the causality between business strategy and supply chain strategy, and how supply chain vision and strategy can lead to operational executions that are sources of QA crises. In the next section, I provide details on architectural design for Authoritative Product Attribute Service. Afterwards, I describe the prototyping and implementation of APAS that covers the backend product attribute repository, the web backend that powers the APAS, as well as the Android-based mobile frontend. Finally, I summarize with concluding remarks and outline directions for future research.
by Xiaoyuan Gu.
S.M.in System Design and Management
Raymond, Arthur James. "Applicability of Toyota production system to commercial airplane manufacturing". Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/12808.
Texto completoIncludes bibliographical references (p. 199).
by Arthur James Raymond.
M.S.
Ochoa, Torres Miguel. "The Toyota production system : a study of its components". Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10299.
Texto completoJaime, Alfonso, Luis Felipe Noriega y Carlos Yamashita. "Plan estratégico para Toyota Motor Corp. EE.UU. 2011-2013". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1036.
Texto completoPinto, Vera Alice da Silva Costa. "Liderança positiva: um estudo exploratório na Toyota Caetano Portugal". Master's thesis, Universidade de Aveiro, 2010. http://hdl.handle.net/10773/5475.
Texto completoEste estudo baseia-se no conceito de liderança positiva proposto por Cameron (2008). Inquiriu-se uma amostra constituida por 58 colaboradores da Toyota Caetano Portugal, S.A. em Ovar. Foi usada a técnica dos incidentes críticos. Da análise de conteúdo resultaram 4 categorias de comportamentos positivos do líder (e.g., procura desenvolver os seus colaboradores), 5 categorias de comportamentos negativos (e.g., liderança desmobilizadora/desmotivadora), 3 categorias de reacção aos comportamentos positivos (e.g., confiança e relacionamento positivo com o líder), e 5 categorias de reacção aos comportamentos negativos (e.g., emoções e sentimentos negativos). Os resultados revelam que, quando os líderes se comportam positivamente, isto é, procuram desenvolver os seus colaboradores e respeitam as necessidades e características dos mesmos, proporcionam sensações de bem-estar nos seus seguidores. Os colaboradores estabelecem relações de confiança com o líder e equipa, tornam-se mais empenhados nas suas tarefas e adoptam comportamentos e atitudes positivas. Por outro lado, os líderes que não são claros na definição dos papéis, que não confiam e desvalorizam o trabalho dos colaboradores, provocam sensações de tristeza, indiferença e desmotivação nos seus colaboradores.
This paper is based on the concept of leadership from Cameron (2008). A sample of 58 collaborators from Toyota Caetano Portugal, S.A. in Ovar were inquired using the critical incident technique. From the analysis resulted 4 categories of positive behaviours of the leader (e.g., looks for the improvement of the collaborators), 5 categories of negative behaviours (e.g., demotivating leadership), 3 categories of reaction to positive behaviours (e.g., trust and positive relationship with the leader), and 5 categories of reaction to negative behaviours (e.g., negative emotions and feelings). The results reveal that, when leaders behave positively, this means, to look for the improvement of the collaborators and to respect the needs and characteristics of the collaborators, they give to their followers feelings of well being. The collaborators have trust relations with the leader and the team, become more committed in their tasks and adopt positive behaviours and attitudes. On the other side, leaders that are not clear in the definition of the functions, that have no trust and that give no value to the collaborators work, lead to feelings of sadness, indifference and demotivation of the collaborators.
Ferreira, Liliana Alexandra Dias dos Santos. "Estágio em marketing e comunicação na Toyota Caetano Portugal". Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/11424.
Texto completoO presente relatório visa espelhar as atividades executadas ao longo do estágio curricular, desenvolvido no Departamento de Marketing e Comunicação da Toyota Caetano Portugal, S.A., para conclusão do Mestrado em Línguas e Relações Empresariais da Universidade de Aveiro. A Toyota Caetano Portugal, S.A, integra o Grupo Salvador Caetano e desenvolve atividades na área do fabrico, importação e distribuição automóvel, constituindo-se como marca de referência no setor. Ao longo de cinco meses, a estagiária teve a oportunidade de integrar o Departamento de Marketing e Comunicação da empresa supra mencionada, acompanhando a equipa, interiorizando um conjunto de ensinamentos, conceitos e metodologias que lhe permitem iniciar um percurso profissional de forma mais preparada e competente. Como resultado, o presente relatório apresenta uma síntese das atividades consideradas mais relevantes, envolvidas por um enquadramento teórico-científico que privilegiou conceitos como Gestão e Funções da Marca, Brand Identity, Brand Image, Brand Equity, Marketing, Marketing Relacional, Comunicação Integrada de Marketing, Ferramentas ou Touch Points de Marketing, entre outros perfeitamente relacionados com as atividades e ações diárias do departamento. O relatório finda com a apresentação de uma reflexão crítica relativamente à realização de um estágio desta natureza, na qual a estagiária ressalva as diversas vantagens resultantes da sua experiência em contexto laboral, bem como o impacto que espera que a mesma tenha no seu percurso profissional.
The present report aims to be an evidence of all the activities developed throughout the curricular internship, at Toyota Caetano Portugal, S.A., Marketing and Communication Department for completion of the Masters in Languages and Business Relations at University of Aveiro. Toyota Caetano Portugal, S.A., belongs to Salvador Caetano Group and it develops its activities in the manufacturing, importing and distributing automotive vehicles area, constituting itself as a benchmark in the sector. Over five months, the intern had the opportunity to join Marketing and Communication Department of the company mentioned before, following the team, learning some concepts and methodologies that allow her to start a career in a more empowered and competent way. As a result, this report presents a summary of the most relevant activities, together with a theoretical framework that privileged scientific concepts as Management and Brand Functions, Brand Identity, Brand Image, Brand Equity, Marketing, Relationship Marketing, Integrated Communication of Marketing, Marketing Touch Points, among other concepts perfectly related to the activities and daily actions of the department. The report ends with a critical reflection on the completion of this stage and the intern points out various advantages resulting from her experience in the employment context and the impact she expects it will have in her career as well.
Nejedlý, Tomáš. "Porovnání japonského a českého managementu ve společnosti TOYOTA TSUSHO". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75612.
Texto completoFeng, Yuanyuan. "Toyota Crisis: Management Ignorance? : A Swedish Case of Consumers Perceptions". Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5463.
Texto completoSince the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers’ perceptions of Toyota brand as the outcome of the crisis, with a focus on Swedish market. A qualitative research along with a number of face-to-face interviews with Toyota Swedish dealer and Swedish vehicle consumers is conducted. The findings reveal that the impact of the Toyota crisis in Sweden is not as serious as that in North America; there remain satisfied and loyal Toyota’s customers who are not swayed by the negative publicities; While Toyota should manage the crisis even in a better way in order to retain its good reputation.
Yang, Xiu Qi. "Financial analysis of Toyota, Honda and Nissan : a comparison approach". Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636270.
Texto completoБродосюк, П. В. "Проєкт легкового автомобіля Toyota Corolla 1,3 2013 з модернізацією підвіски". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/23197.
Texto completoВ даному дипломному проекті був спроектований легковий автомобіль. Для виконання даного розрахунку вихідним матеріалом був конструктивний прототип автомобіля, виконавши порівняльний аналіз серед схожих автомобілів, вибрали прототип ВАЗ 2108, робочі параметри якого близькі до вказаних в завданні, по якому було виконано розрахунок. В розділі визначення масових показників автомобіля, визначили загальні параметри автомобіля, його розподіл ваги по осям, параметри двигуна, та визначили шини автомобіля, які краще за все підійдуть для коліс, щоб витримати певне навантаження розрахували передаточні числа на кожній з передач. Потужність двигуна при розрахунках складає 61,5 кВт, максимальну швидкість яку може розвивати Vmax =150 км/год, максимальні оберти колінчатого вала nmax = 5600 хв.-1 Передавальні числа КП: 1-ша передача і1 = 2.6; 2-га передача і2 = 2.0; 3-тя передача і3 = 1.6; 4-та передача і4 = 1.3; 5-та передача - пряма (і5 = 1). Передавальне число передачі заднього ходу ізх = 2.3. Виконали розрахунок двигуна, а саме тепловий розрахунок двигуна на кожній стадії роботи кривошипно-шатунного механізму, побудували графік скруглення індикаторної діаграми, потім визначили кінематику та динаміку КШМ, розрахували сумарні сили, які діють на кривошипно-шатунний механізм, шатунні шийки колінчастого валу, та побудували діаграму зносу й визначили набігаючи моменти, що діють на вал. При вирішенні задач, пов’язаних з визначенням динамічних властивостей автомобіля користувались його тяговою характеристикою. При цьому використовували зовнішню швидкісну характеристику двигуна. Для побудови графіків силового балансу брали розрахунки для всіх передач автомобіля. За показниками тягової характеристики автомобіля побудували силовий баланс автомобіля. Динамічну характеристику будували на основі тягової характеристики автомобіля.. Також крім динамічної характеристики двигуна побудували номограму навантажень.Побудували графік прискорень автомобіля (залежність прискорення від швидкості руху автомобіля). Максимальне значення прискорення j=2.62 м/с2при швидкості руху V=6.641 м/с. Побудували графік залежності від швидкості руху автомобіля часу, шляху розгону і шляху гальмування. В розділі з паливною економічністю автомобіля визначили витрату палива в різних експлуатаційних умовах автомобіля, й за даними розрахунками побудували графік витрати палива при різних дорожніх умовах видно, що найбільш економічний режим руху при ψ = 0,015, та при швидкостях 15…25 м/с. Спеціальна частина кваліфікаційної роботи складається з двух розділів, в першому розділі виконали розрахунок КПП. Визначили число зубців шестерень. Після проведення розрахунків отримали такі значення: z1 = 12, z2 = 19, z3 = 27, z4 = 31, z5 = 38, z6 = 38, z7 = 40, z8 = 40, z9 = 35, z10 = 31, Визначили модуль зубців. За даними розрахунків приймаємо m=2.75. Провели перевірку на міцність, умова виконується. У другому розділі спеціальної частини було розглянуто вторинний вал коробки перемикання передач з подальшою розробкою технологічного процесу відновлення деталі. При відновленні валу КПП була виконана технологічна карта, за допомогою якої вибрали методи усунення для кожного дефекту. Вибрані варіанти кріплення деталі під час обробки на різних операціях, розробили технологічний маршрут відновлення деталі. Провели розрахунки припусків, режимів обробки та норм часу. Наведено інструкцію з охорони праці при фрезеруванні.
Данич, І. В. "Проєкт легкового автомобіля Toyota Auris 2 з модернізацією рульового керування". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/23200.
Texto completoПроведено визначення масових показників та параметрів автомобіля, його двигуна. Проведено розрахунок зовнішньої швидкісної характеристики двигуна, силового балансу автомобіля та визначення параметрів трансмісії. Проведено розрахунок показників динамічності автомобіля при рівномірному та не рівномірному русі, метод силового балансу та динамічної характеристики. Проведено розрахунок паливної економічності автомобіля. Проведено розрахунок та модернізацію рульового керування. При виконанні кваліфікаційної роботи бакалавра розрахунки та креслення виконували в таких програмах, як: “Компас” та “Mathcad”.
The definition of mass indicators and parameters of the car, its engine is carried out. The calculation of the external speed characteristics of the engine, the power balance of the car and the definition of transmission parameters. The calculation of the dynamics of the car with uniform and non-uniform motion, the method of force balance and dynamic characteristics. The calculation of fuel efficiency of the car is carried out. The calculation and modernization of the steering are carried out. During the bachelor's qualification work, calculations and drawings were performed in such programs as "Compass" and "Mathcad".
Dulanto, Martínez Claudia María, Martínez Humberto Javier Dulanto y Sánchez Salazar Javier Ernesto Ruiz. "Plan estratégico para Toyota en Estados Unidos, periodo 2011-2013". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1063.
Texto completoAraujo, García Ana María del Rosario, Miguel de Priego Domingo Luis Alberto Natteri y Loayza Juan Carlos Zúñiga. "Plan estratégico para la empresa Toyota USA, período 2011-2013". Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1057.
Texto completoMendes, Cristiana Sofia Santos. "Metodologias do sistema de produção Toyota para takt time’s longos". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22867.
Texto completoAtualmente, devido à grande competitividade, as empresas procuram integrar as filosofias Lean nos seus processos produtivos. Para iniciar a jornada lean e aplicá-la da melhor maneira, é necessário ter “atitude mental” de se realizar, diariamente, de forma incessante, a procura pela maximização do valor através da eliminação de desperdícios e da melhoria dos processos produtivos. O presente relatório descreve a aplicação de alguns conceitos lean, nas regras fundamentais de uma linha de produção da Toyota, nomeadamente na fábrica de Ovar. Outro aspeto importante para as empresas e que foi fulcral no desenrolar do projeto é a padronização dos processos que permite unificar a cultura do ambiente de trabalho e impor uma única maneira de entregar o que o cliente deseja da maneira certa. O projeto desenvolvido na empresa teve como objetivos a redução do lead time, melhoria nas condições de trabalho e produtividade e padronização das operações. Para que esses objetivos fossem atingidos realizou-se uma pesquisa bibliográfica para criar uma base teórica sólida e numa segunda fase foi feita uma pesquisa de campo que incluiu ir para o “chão de fábrica” conhecer a realidade fabril. Com o desenvolvimento deste projeto, colocou-se em prática os fundamentos base para o bom funcionamento de uma linha de produção, que passou por padronizar os processos, elaborando documentos standard e estabelecendo regras para o bom funcionamento da linha de produção, o que foi uma mais valia para a empresa. Com todas as medidas implementadas atingiram-se os objetivos propostos, tais como uma maior satisfação do colaborador, melhores condições de trabalho, redução de movimentações do operador e acima de tudo obteve-se o controlo dos processos.
Currently, due to the great competitiveness, companies are seeking to integrate Lean philosophies in their production processes. To begin a lean journey and apply it in the best way, it is necessary to have "mental attitude" to perform, daily, so unrelenting, the search for maximizing value through the elimination of waste and improvement of production processes. The present document describes the implementation of some lean concepts, in the fundamental rules of a production line of Toyota, especially in Ovar factory. Another important aspect for companies and that was key in the development of the project is the standardization of processes that allows unifying the culture of the workplace and imposing a single way of delivering what the customer want in the right way. The project developed in the company aimed to reduce the lead time, improved work conditions and productivity as well as improve the operations. To achieve these objectives, a bibliographical review was performed to create a solid theoretical basis and in a second phase a field survey was carried out, which included going to the "shop floor" to know the factory reality. With the development of this project, a set of basic practices for the smooth running of a production line, which passed through standardizing processes and developing standard documents were applied. The tools implemented allowed the achievement of the proposed the objectives, such as the increased of the operator satisfaction, improve safety conditions, reduction of operator movements and above all, the company increased the control of its production processes.
Knab, Stefan. "Warum hat sich der Hybridantrieb als alternative Antriebstechnologie in der Automobilbranche durchgesetzt?" St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03603222001/$FILE/03603222001.pdf.
Texto completoThuresson, Lisa. "Underlag för implementering av lean : För Atlas Copco Craelius AB". Thesis, Uppsala universitet, Industriell teknik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156883.
Texto completoKlimova, Nadezda y Anna Akimova. "Supply Chain Security. Tools, Trends, and Techniques : Toyota and Honda cases". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15764.
Texto completoDamström, Linda y Johanna Theorén. "Internkontroll och styrning : En fallstudie av Toyota Material Handling Sweden AB". Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33631.
Texto completoPurpose: The purpose of this study is to create an understanding of how Toyota Material Handling Sweden AB organizes their work in regards to internal control, as well as investigate what essential conditions that are necessary to receive good internal control. Delimitation: This study is limited to the finance department of Toyota Material Handling Sweden AB. The scope of this study concerns internal control only, that is, the control that the company performs itself. Method: This study is characterized by a qualitative method. An internal case study to gain a deeper understanding of the study's investigated company. Theoretical framework: The theoretical framework in this study is based on theories and previous studies on risk management, internal control, internal control framework and internal auditing. Empirics: The empirics summarizes primary data consisting of an open interview and two semi-structured interviews eye-to-eye, one of them in combination with an observation, and six interviews via email. Conclusion: Toyota Material Handling Sweden AB has a well developed and constantly present internal control through values, routines and the J-SOX framework. The company highlights the importance of integrating all individuals into the business to achieve the goals. In order to maintain good internal control, individuals are an essential condition, together with education, competence and follow-up.
Stotz, Gertrude y mikewood@deakin edu au. "Kurdungurlu got to drive Toyota: Differential colonizing process among the Warlpiri". Deakin University, 1993. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20051110.142617.
Texto completoGallia, Sebastián Abel. "Proyecto de industrialización de nuevo reservorio de agua de IMV Toyota". Bachelor's thesis, Universidad Nacional de Córdoba. Facultad de Ciencias Exactas, Físicas y Naturales. Escuela de Ingeniería Industrial, 2015. http://hdl.handle.net/11086/2202.
Texto completoRevela que la empresa Toyota Argentina, cuenta con un tanque de reserva de agua para el modelo actual, debido al proyecto de industrialización, se debe desarrollar por completo el nuevo modelo de reservorio de agua, esto afecta desde la fabricación de nuevos moldes de inyección plástica, dispositivos de montajes, maquinaria y estaciones de prueba
Ambrosino, Martín Ulises. "Industrialización de planta para la primera etapa del proyecto Toyota 640". Bachelor's thesis, Universidad Nacional de Córdoba. Facultad de Ciencias Exactas, Físicas y Naturales, 2016. http://hdl.handle.net/11086/4689.
Texto completoRegistra la realización de los diseños pertinentes de instalaciones termomecánicas y de un sistema de aislamiento elastomérico de vibraciones, con el objeto de adecuar la planta industrial de una empresa autopartista multinacional a los requerimientos de producción de la primera etapa del Proyecto 640A de Toyota
Купчик, О. В. "Проєкт легкового автомобіля Toyota Auris 1,6 2015 з модернізацією гальмівної системи". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/23201.
Texto completoПроведено аналітичний огляд легкових автомобілів зі схожою компонувальною схемою та параметрами. Проведено визначення масових показників та параметрів автомобіля та двигуна. Проведено розрахунок зовнішньої швидкісної характеристики двигуна, силового балансу автомобіля та визначення параметрів трансмісії. Проведено розрахунок тягово-динамічних характеристик. Проведено розрахунок гальмівних властивостей і паливної економічності автомобіля. Розглянули види гальмівних систем автомобіля, виконали розрахунок елементів та параметрів гальмівної системи автомобіля Toyota Auris. При виконанні кваліфікаційної роботи бакалавра, розрахунки та креслення виконували в таких програмах, як: “Компас 3D” та “Mathcad”.
An analytical review of cars with a similar layout and parameters. The mass indicators and parameters of the car and the engine were determined. The calculation of the external speed characteristics of the engine, the power balance of the car and the definition of transmission parameters. The calculation of traction-dynamic characteristics is carried out. The calculation of braking properties and fuel efficiency of the car is carried out. The types of car brake systems were considered, the elements and parameters of the Toyota Auris car brake system were calculated. When performing the bachelor's qualification work, calculations and drawings were performed in such programs as: "Compass 3D" and "Mathcad".
Pereira, Vítor Hugo dos Reis Alves. "Ergonomia e Lmert: o caso prático da Toyota Caetano Portugal, S.A". Master's thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/10028.
Texto completoA atividade de trabalho apresenta algumas características que podem ser prejudiciais para quem o executa. Fatores como a repetitividade, a monotonia das tarefas, a adoção de posturas desconfortáveis e a exposição a elementos mecânicos, como as vibrações provocadas pelas ferramentas utilizadas, podem constituir um risco para a saúde, podendo originar ou agravar determinadas doenças. As chamadas doenças profissionais, e em particular as doenças músculo-esqueléticas, são um flagelo para a sociedade, tanto no que diz respeito à saúde dos trabalhadores como à produtividade das empresas. O trabalho aqui apresentado reflete o estudo realizado na TCAP, com vista a identificar postos de trabalho onde o risco de contrair lesões músculo-esqueléticas é elevado (com recurso ao método JT/SJT), relacionar o risco com as suas causas principais e atuar em conformidade para diminuir o efeito dessas causas, recorrendo a ferramentas próprias da ergonomia e da engenharia. As conclusões do estudo revelam que se conseguiu diminuir de 38% para 0% as atividades onde o risco de contrair lesões músculo-esqueléticas era elevado. Para além disto, evidencia-se que a questão da ergonomia está ainda numa fase de maturação na TCAP e que há um longo caminho a percorrer neste domínio de forma a maximizar-se a segurança, a saúde e a satisfação de todos os colaboradores.
The work activity reveals some characteristics that can be harmful for those who perform it. Factors like the repeatability, the monotony of the tasks, the adoption of uncomfortable positions and the exposure to mechanical elements, such as vibrations caused by the tools used, can raise a health risk, leading to or aggravating some diseases. Professional illnesses, particularly the musculoskeletal ones, are a plague for the society, both in what concerns to the workers health as in what concerns to the companies productivity. The study presented here reflects the work accomplished in TCAP in order to identify workstations where the risk of musculoskeletal diseases is high (using the JT/SJT method), relate the risk with the principal causes and act in accordance to reduce the causes of that risk, using ergonomics and engineering tools. The conclusions of the study show that was possible to reduce from 38% to 0% the activities where the risk was high. In addition to this, shows that issues like ergonomics still are in a maturation phase in TCAP and there is, still, a long way to go in order to maximize the safety, the health and the satisfaction of all employees.
Asamoah, Emmanuel Selase. "Creating value through brand management- A study on Toyota Ghana limited". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9835.
Texto completoNovelo, João Paulo Candeias Rosa. "Benefícios das técnicas de gestão do sistema de produção Toyota numa PME". Master's thesis, Instituto Politécnico de Setúbal. Escola Superior de Ciênciais Empresariais, 2014. http://hdl.handle.net/10400.26/7269.
Texto completoNesta época em que vivemos uma das mais graves crises económicas e a maioria dos mercados europeus e mundiais registam graves recessões, impõe-se um tempo de mudança de pensamento e de abordagem à gestão tradicional. Temas como a qualidade e o custo baixo adquirem relevância ainda maior na sobrevivência das empresas, visto que os mercados se encontram cada vez mais competitivos. Para isto, as empresas são forçadas a analisar com melhor detalhe e pormenor os seus processos e a redesenhá-los com vista à redução ou, em alguns casos, eliminação de tudo o que não acrescente valor para a empresa, ou seja, eliminação de desperdícios nos seus processos. A metodologia do sistema de produção Toyota embora iniciada e concebida no seio da produção, abrange todas as áreas de uma empresa, sendo transversal a toda a empresa desde a parte produtiva, administrativa, recursos humanos, qualidade, engenharia e até logística externa e interna. Esta ultima tem vindo a afirmar-se num contexto global, através da sua implementação em diversas empresas e consequente uso das suas ferramentas. Com isto, as empresas conseguem obter excelentes resultados na melhoria de qualidade, redução de custos, na relação com os seus clientes e até na melhoria de relacionamento interno entre os diversos departamentos. Esta dissertação pretende evidenciar através do estudo de caso único, como a aplicação de ferramentas e técnicas do sistema de produção Toyota no contexto real de uma empresa da indústria automóvel, que se encontra inserida num grande polo industrial de Setúbal como é o da Volkswagen Autoeuropa, pode proporcionar a criação e aumento de valor acrescentado e a eliminação de desperdícios nos seus processos. Para a realização deste estudo de caso da empresa Schnellecke recorreu-se ao estudo de inúmeras técnicas e ferramentas tais como a metodologia Lean, VSM, TPM, 5S, gestão visual, ferramentas da qualidade, os cinco porquês, poka yoke, sistema de controlo Kanban, processos uniformizados e folhas de processo, heijunka e Kaizen. Este estudo permite realçar a importância do sistema Toyota que se denota nos enormes ganhos obtidos tendo em conta os investimentos para a melhoria das situações.
Abstract: In the time that we live one of the most serious economic crises in which most European and world markets are experiencing severe recessions, managers are inevitably shifting the thinking and approach from the traditional management. Issues like quality and low cost acquire even greater importance in the survival of firms because markets are increasingly the competitive. To do this, companies are forced to examine with better detail their processes and redesign them with tools to reduce, or in some cases eliminate everything that does not add value to the company, or in other words the elimination of waste in their processes. The methodology of the Toyota production system although initiated and conceived within the production , covers all areas of a company , being cross functional throughout the company since production , administrative, human resources , quality, engineering, internal and external logistics. This has been asserting itself in a global context, with several companies implementing it and using their tools to obtain excellent results in quality improvement, cost reduction, better relationship with its customers and to the improvement of internal relationships between different departments. This dissertation intents to show how using the unique case study in the application of tools and techniques of the Toyota Production System in the actual context of a company from the automotive industry which is inserted into a major industrial center in Setubal as the Volkswagen Autoeuropa, can provide creation and increase of value added and eliminating waste in their processes. For the realization of this case study in the company Schnellecke resorted to the study of numerous techniques and tools such as Lean, VSM, TPM, 5S, visual management, quality tools, the five whys, poka yoke, Kanban control system, standardized processes and methodology sheets process, heijunka and Kaizen. This study allows us to highlight the importance of this Toyota system that denotes the huge gains made taking into account the investments of improving the processes.