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Littérature scientifique sur le sujet « Advertising avoidance »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 mai 2024

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Articles de revues sur le sujet "Advertising avoidance"

Johnson, Justin P. "Targeted advertising and advertising avoidance." RAND Journal of Economics 44, no. 1 (2013): 128–44. http://dx.doi.org/10.1111/1756-2171.12014.

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Tuan, Pham Van, Pham Sy Phuc, Tran Van Nguyen, et al. "The Effect of Awareness on the Behavior of Advertisement on Social Network Basis for Cosmetic Products Line." Journal La Bisecoman 3, no. 2 (2022): 65–73. http://dx.doi.org/10.37899/journallabisecoman.v3i2.569.

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The study examines the factors affecting the perception and interaction behavior with advertising cosmetic products. The authors used SPSS and Smart PLS software to conduct statistics and analyze survey results. The results of data analysis show that there are 5 factors that directly affect the perception of avoidance: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. The factor that directly affects Avoidant Behavior is Perception of avoidance, there are 5 factors that indirectly affect Avoidant Behavior: Health concern

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Behboudi, Mehdi, and Amir Abedini Koshksaray. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 1–17. http://dx.doi.org/10.4018/ijide.2017100101.

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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM the authors found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (fur

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Wilbur, Kenneth C. "Advertising Content and Television Advertising Avoidance." Journal of Media Economics 29, no. 2 (2016): 51–72. http://dx.doi.org/10.1080/08997764.2016.1170022.

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Li, Yujie. "User Perception Affects Search Engine Advertising Avoidance: Moderating Role of User Characteristics." Social Behavior and Personality: an international journal 47, no. 4 (2019): 1–12. http://dx.doi.org/10.2224/sbp.7855.

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Researchers have examined avoidance of traditional media advertising (e.g., television advertising) and general Internet advertising (e.g., banner advertising), but less attention has been paid to search engine advertising (SEA) avoidance, particularly in the Chinese context. Therefore, I analyzed the effects of 3 components of user perception of SEA (perceived goal impediment, perceived advertising clutter, and prior negative experience) and 2 components of user characteristics (monthly income and advertising location awareness) on SEA avoidance in a sample of 348 working professionals who us

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Mansi, Sattar, Jianping Qi, and Han Shi. "Advertising and tax avoidance." Review of Quantitative Finance and Accounting 54, no. 2 (2019): 479–516. http://dx.doi.org/10.1007/s11156-019-00796-6.

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Ho, Vi Truc. "Advertising avoidance: a literature review." Independent Journal of Management & Production 12, no. 1 (2021): 185–200. http://dx.doi.org/10.14807/ijmp.v12i1.1264.

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The avoidance of advertising is highly relevant to the audience, the general attitude towards the advertising and in some cases, it will cause aversion, the boycott of a brand regardless of the one billion designed advertising like how. This study aims to systematically examine and review existing research conducted in the area of advertising avoidance. By elaborating and summarizing various studies, the author provides an overview of the main trends mentioned in the literature regarding avoiding advertising. In this review, the author summarizes the four elementary schools that researchers ar

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Knittel, Zana, Karolin Beurer, and Adele Berndt. "Brand avoidance among Generation Y consumers." Qualitative Market Research: An International Journal 19, no. 1 (2016): 27–43. http://dx.doi.org/10.1108/qmr-03-2015-0019.

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Purpose – The purpose of this research is to explore the reasons for brand avoidance among Generation Y consumers. Researchers have traditionally focused on the positive relationship between consumers and brands, but, increasingly, consumers are consciously avoiding brands. Design/methodology/approach – A qualitative study consisting of both focus groups and interviews was conducted among Generation Y participants. Findings – The findings support previous research that identifies four types of brand avoidance, namely, experiential, identity, moral and deficit-value avoidance. However, the stud

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Nyheim, Peter, Shi Xu, Lu Zhang, and Anna S. Mattila. "Predictors of avoidance towards personalization of restaurant smartphone advertising." Journal of Hospitality and Tourism Technology 6, no. 2 (2015): 145–59. http://dx.doi.org/10.1108/jhtt-07-2014-0026.

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Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge surge in mobile activity over the past few years. Mobility opens up a new communication channel and allows industry to connect with their guests in a more personalized way. However, not all customers welcome the personalized advertisements. Design/methodology/approach – Data were collected from 159 Millennials enrolled in a large state university in t

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Rau, Pei Luen Patrick, Qingzi Liao, and Cuiling Chen. "Factors influencing mobile advertising avoidance." International Journal of Mobile Communications 11, no. 2 (2013): 123. http://dx.doi.org/10.1504/ijmc.2013.052637.

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Thèses sur le sujet "Advertising avoidance"

Rojas-Mendez, Jose I. "Attitudes to time and advertising in explaining advertising avoidance." Thesis, University of Manchester, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629925.

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Attitude to time has been analysed from different disciplines such as sociology, anthropology, psychology and management, but up to know it has received limited attention in the marketing literature, particularly in the area of consumer behaviour. This study explores whether attitude to time underpins attitude formation and consequently behaviour towards something absorbing time. Time attitude is understood as the unconscious inclination to use the past, present, and future as driving forces to think or to make decisions related to a particular time related issue, such as advertising and its a

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Kelly, Louise Michelle Virginia. "An exploration of advertising engagement, advertising avoidance and privacy concerns on social networking sites." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/79114/1/Louise_Kelly_Thesis.pdf.

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This thesis examines perceptions of advertising on social networking sites (SNS), in particular consumers' privacy concerns, advertising engagement and advertising avoidance. It contributes to the understanding of social media by providing results of a longitudinal investigation of consumer perceptions of advertising, a topography of engagement and avoidance triggers and a three dimensional model of advertising avoidance on SNS. This research used a mixed methodology, employing Critical Incident Technique, In-depth interviews and online surveys.

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Yan, Xing Yu. "Advertising avoidance on video website :Studying stimulus manipulation and gender effects." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3952589.

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Silva, Marco Alexandre da Cunha. "Digital advertising avoidance : a segmentation approach applied to the portuguese context." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14584.

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Mestrado em Marketing<br>Com o advento da internet, os consumidores ficaram muito mais expostos à publicidade, sobretudo no meio digital. No entanto, muitos anúncios digitais têm vindo a ser ignorados, descartados, obstruídos através de ad blockers e, em geral, evitados. O presente estudo procura entender os fatores que explicam o fenómeno referido, especificamente se a interrupção ou distração do consumidor, perceção de irritação ou personalização e preocupação com a privacidade conduzem a tal. Além disso, a investigação procura, numa tentativa preliminar, segmentar os diferentes grupos de "

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Henriksen, Julia, and Malin Hornebrant. "Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43896.

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Background: Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. Brand avoidance is receiving more attention from scholars as it is as important to know what makes consumers not want to consume, as it is to understand what makes them want to consume. Advertisements have been identified to contribute to the behavior of brand avoidance. Purpose: The purpose of this master thesis is to explore and gain insight

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Patriksson, Johan, David Javette, and Gustav Levin. "Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30305.

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Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. One group of websites that are particularly dependent on advertising revenue are online news sites. Research on why people avoid ads have been conducted, but is limited to traditional online advertising approaches and older consumer segments, creating a gap which this thesis strives to fill. Purpose The purpose of this re

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Miia, Andrada, and Kaili Dong. "Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44135.

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Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. However, since social media personalization implies the collection and analysis of highly personal data, consumers may develop negative reactions, attitudes or perceptions towards personalized ad

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Lazauskas, Darius, Sophia Vilhelmsson, and Huynh Tran. "Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65173.

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Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). While social media has gained enormous reach in recent years, with millions of new users joining social platforms every year, it has changed company-consumer relations as well (Akar & Topcu, 2011; Fan & Niu, 2013; Tuten & Solomon, 2015). Marketers are continuously turning towards social

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Kelly, Louise. "Teenagers' perceptions of advertising in the online social networking environment : an exploratory study." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/26966/2/Louise_Kelly_Thesis.pdf.

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This study explores teenager perceptions towards advertising in the online social networking environment. The future of online social networking sites is dependant upon the continued support of advertisers in this new medium, which is linked to the acceptance of advertising on these sites by their targeted audience. This exploratory study used the qualitative research methods of focus groups and in-depth personal interviews to gain insights from the teenager participants. The literature review in Chapter Two examined the previous research into advertising theories, consumer attitudes and is

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Kelly, Louise. "Teenagers' perceptions of advertising in the online social networking environment : an exploratory study." Queensland University of Technology, 2008. http://eprints.qut.edu.au/26966/.

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Livres sur le sujet "Advertising avoidance"

Dutch, Jennifer Rachel. Look Who's Cooking. University Press of Mississippi, 2018. http://dx.doi.org/10.14325/mississippi/9781496818751.001.0001.

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In twenty-first century America, Home cooking has transformed from an overwhelming chore to a nearly avoidable pastime. This rapid disappearance of kitchen skills has led critics to lament the death of home cooking. “No one cooks anymore” is a rallying cry to get Americans back to cooking from scratch in order to improve health and increase happiness. However, this mourning for home cooking only serves to underscore its significance as a symbol of the importance of food to family, home, and community, which comes through in the rhetoric found in a variety of texts, including cookbooks, adverti

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Chapitres de livres sur le sujet "Advertising avoidance"

Morimoto, Mariko. "Personalization, Perceived Intrusiveness, Irritation, and Avoidance in Digital Advertising." In Digital Advertising. Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-7.

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Rejón-Guardia, Francisco, and Francisco J. Martínez-López. "Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors." In Progress in IS. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39747-9_23.

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Sifaoui, Asma, Garim Lee, and Claire M. Segijn. "Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising." In European Advertising Academy. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40429-1_10.

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Moraes, Caroline, Carlos Ferreira, Nina Michaelidou, and Michelle McGrath. "Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_42.

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Petrovici, Dan, and Cristina Etayo. "When Less is More: A Comparative Study on Advertising Avoidance." In Cultural Perspectives in a Global Marketplace. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_34.

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Matthes, Jörg, Franziska Marquart, Florian Arendt, and Anke Wonneberger. "The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_12.

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Amacher, Ryan C., Robert D. Tollison, and Thomas D. Willett. "28. Risk Avoidance and Political Advertising: Neglected Issues in the Literature on Budget Size in a Democracy." In The Economic Approach to Public Policy, edited by Ryan Amacher, Robert D. Tollison, and Thomas D. Willett. Cornell University Press, 2019. http://dx.doi.org/10.7591/9781501741012-030.

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Behboudi, Mehdi, and Amir Abedini Koshksaray. "Online Advertising." In Ethics and Decision-Making for Sustainable Business Practices. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3773-1.ch009.

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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM, we found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (further ad avoidance) collectively explain why people avoid advertising on the Internet. We found that avoidance has two key dimensions “initial ad avoidance” and “further ad avoidance.”

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Rosengren, Sara. "From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats." In Advertising in New Formats and Media. Emerald Group Publishing Limited, 2016. http://dx.doi.org/10.1108/978-1-78560-313-620151019.

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Percy, Larry, and Richard Rosenbaum-Elliott. "Advertising Across Cultural Borders." In Strategic Advertising Management. Oxford University Press, 2021. http://dx.doi.org/10.1093/hebz/9780198835615.003.0004.

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This chapter looks into advertising to different cultures. It lists the basic sources of various cultural assumptions ranging between sources of culture, cognitive organization, and cultural expressions. The chapter uses Hofstede’s dimensions and definitions framework on cultural values citing power distance, individualism/collectivism, uncertainty avoidance, masculinity/femininity, and long-term orientation as dimensions. It also includes the different approaches to communication, which are divided between high-context culture and low-context culture. Moreover, the chapter explores other cultural dimensions such as Schwarz’ Universal Value Structure. It highlights how culture impacts the process and effectiveness of advertising and brand perceptions.

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Actes de conférences sur le sujet "Advertising avoidance"

Mattke, Jens, Lea Müller, Christian Maier, and Heinrich Graser. "Avoidance of Social Media Advertising." In SIGMIS-CPR '18: 2018 Computers and People Research Conference. ACM, 2018. http://dx.doi.org/10.1145/3209626.3209705.

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Bakar, Muhammad Helmi Bin Abu, Mohd Asyiek Bin Mat Desa, and Muhizam Bin Mustafa. "Advertising avoidance in social network sites." In 2013 International Conference on Information and Communication Technology for Education. WIT Press, 2014. http://dx.doi.org/10.2495/icte130691.

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Ko, Ilsang, Xiaolong Wei, and Nan An. "An Exploratory Study for Perceived Advertising Value in the Relationship Between Irritation and Advertising Avoidance on the Mobile Social Platforms." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.045.

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