Se connecter

Bibliographies thématiques / Advertising avoidance / Articles de revues

Pour voir les autres types de publications sur ce sujet consultez le lien suivant : Advertising avoidance.

Articles de revues sur le sujet « Advertising avoidance »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 mai 2024

Créez une référence correcte selon les styles APA, MLA, Chicago, Harvard et plusieurs autres

Choisissez une source :

Consultez les 50 meilleurs articles de revues pour votre recherche sur le sujet « Advertising avoidance ».

À côté de chaque source dans la liste de références il y a un bouton « Ajouter à la bibliographie ». Cliquez sur ce bouton, et nous générerons automatiquement la référence bibliographique pour la source choisie selon votre style de citation préféré : APA, MLA, Harvard, Vancouver, Chicago, etc.

Vous pouvez aussi télécharger le texte intégral de la publication scolaire au format pdf et consulter son résumé en ligne lorsque ces informations sont inclues dans les métadonnées.

Parcourez les articles de revues sur diverses disciplines et organisez correctement votre bibliographie.

1

Johnson, Justin P. "Targeted advertising and advertising avoidance." RAND Journal of Economics 44, no. 1 (2013): 128–44. http://dx.doi.org/10.1111/1756-2171.12014.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

2

Tuan, Pham Van, Pham Sy Phuc, Tran Van Nguyen, et al. "The Effect of Awareness on the Behavior of Advertisement on Social Network Basis for Cosmetic Products Line." Journal La Bisecoman 3, no. 2 (2022): 65–73. http://dx.doi.org/10.37899/journallabisecoman.v3i2.569.

Texte intégral

Résumé :

The study examines the factors affecting the perception and interaction behavior with advertising cosmetic products. The authors used SPSS and Smart PLS software to conduct statistics and analyze survey results. The results of data analysis show that there are 5 factors that directly affect the perception of avoidance: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. The factor that directly affects Avoidant Behavior is Perception of avoidance, there are 5 factors that indirectly affect Avoidant Behavior: Health concern

Styles APA, Harvard, Vancouver, ISO, etc.

3

Behboudi, Mehdi, and Amir Abedini Koshksaray. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 1–17. http://dx.doi.org/10.4018/ijide.2017100101.

Texte intégral

Résumé :

This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM the authors found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (fur

Styles APA, Harvard, Vancouver, ISO, etc.

4

Wilbur, Kenneth C. "Advertising Content and Television Advertising Avoidance." Journal of Media Economics 29, no. 2 (2016): 51–72. http://dx.doi.org/10.1080/08997764.2016.1170022.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

5

Li, Yujie. "User Perception Affects Search Engine Advertising Avoidance: Moderating Role of User Characteristics." Social Behavior and Personality: an international journal 47, no. 4 (2019): 1–12. http://dx.doi.org/10.2224/sbp.7855.

Texte intégral

Résumé :

Researchers have examined avoidance of traditional media advertising (e.g., television advertising) and general Internet advertising (e.g., banner advertising), but less attention has been paid to search engine advertising (SEA) avoidance, particularly in the Chinese context. Therefore, I analyzed the effects of 3 components of user perception of SEA (perceived goal impediment, perceived advertising clutter, and prior negative experience) and 2 components of user characteristics (monthly income and advertising location awareness) on SEA avoidance in a sample of 348 working professionals who us

Styles APA, Harvard, Vancouver, ISO, etc.

6

Mansi, Sattar, Jianping Qi, and Han Shi. "Advertising and tax avoidance." Review of Quantitative Finance and Accounting 54, no. 2 (2019): 479–516. http://dx.doi.org/10.1007/s11156-019-00796-6.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

7

Ho, Vi Truc. "Advertising avoidance: a literature review." Independent Journal of Management & Production 12, no. 1 (2021): 185–200. http://dx.doi.org/10.14807/ijmp.v12i1.1264.

Texte intégral

Résumé :

The avoidance of advertising is highly relevant to the audience, the general attitude towards the advertising and in some cases, it will cause aversion, the boycott of a brand regardless of the one billion designed advertising like how. This study aims to systematically examine and review existing research conducted in the area of advertising avoidance. By elaborating and summarizing various studies, the author provides an overview of the main trends mentioned in the literature regarding avoiding advertising. In this review, the author summarizes the four elementary schools that researchers ar

Styles APA, Harvard, Vancouver, ISO, etc.

8

Knittel, Zana, Karolin Beurer, and Adele Berndt. "Brand avoidance among Generation Y consumers." Qualitative Market Research: An International Journal 19, no. 1 (2016): 27–43. http://dx.doi.org/10.1108/qmr-03-2015-0019.

Texte intégral

Résumé :

Purpose – The purpose of this research is to explore the reasons for brand avoidance among Generation Y consumers. Researchers have traditionally focused on the positive relationship between consumers and brands, but, increasingly, consumers are consciously avoiding brands. Design/methodology/approach – A qualitative study consisting of both focus groups and interviews was conducted among Generation Y participants. Findings – The findings support previous research that identifies four types of brand avoidance, namely, experiential, identity, moral and deficit-value avoidance. However, the stud

Styles APA, Harvard, Vancouver, ISO, etc.

9

Nyheim, Peter, Shi Xu, Lu Zhang, and Anna S. Mattila. "Predictors of avoidance towards personalization of restaurant smartphone advertising." Journal of Hospitality and Tourism Technology 6, no. 2 (2015): 145–59. http://dx.doi.org/10.1108/jhtt-07-2014-0026.

Texte intégral

Résumé :

Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge surge in mobile activity over the past few years. Mobility opens up a new communication channel and allows industry to connect with their guests in a more personalized way. However, not all customers welcome the personalized advertisements. Design/methodology/approach – Data were collected from 159 Millennials enrolled in a large state university in t

Styles APA, Harvard, Vancouver, ISO, etc.

10

Rau, Pei Luen Patrick, Qingzi Liao, and Cuiling Chen. "Factors influencing mobile advertising avoidance." International Journal of Mobile Communications 11, no. 2 (2013): 123. http://dx.doi.org/10.1504/ijmc.2013.052637.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

11

Iha Haryani Hatta, Widarto Rachbini,. "E-Lifestyle And Internet Advertising Avoidance." Jurnal Manajemen 22, no. 3 (2018): 435. http://dx.doi.org/10.24912/jm.v22i3.432.

Texte intégral

Résumé :

E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed usi

Styles APA, Harvard, Vancouver, ISO, etc.

12

Citalada, Atma, Atim Djazuli, and Sri Palupi Prabandari. "The effect of advertising relevance on avoidance with advertising engagement." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 3 (2022): 44–50. http://dx.doi.org/10.20525/ijrbs.v11i3.1731.

Texte intégral

Résumé :

Despite many studies on online advertising and its effects, there are still few studies that try to examine the avoidance of advertising by a person. However, the number of advertisements that appears will make someone feel annoyed and trigger avoidance behavior towards the advertisement they see. Referring to psychological reactance theory, advertising can become a nuisance when it is considered unrelated and interferes with a person's freedom to access media which in turn can trigger avoidance behavior in an effort to regain his freedom. Using psychological reactance theory, the aim of this

Styles APA, Harvard, Vancouver, ISO, etc.

13

Vina, Vina, Estralita Trisnawati, and Amrie Firmansyah. "Mampukah Kepemilikan Institusional Mempengaruhi Tax Avoidance?" E-Jurnal Akuntansi 32, no. 1 (2022): 3452. http://dx.doi.org/10.24843/eja.2022.v32.i01.p10.

Texte intégral

Résumé :

Taxes have a major contribution to state revenue. However, the tax for the company is a deduction from the profits earned. This study aims to empirically examine the effect of inventory intensity, fixed asset intensity, advertising expense on tax avoidance with institutional ownership as a moderating variable. This research was conducted in the primary consumer company sector listed on IDX in 2016 – 2019. The sample was selected using the purposive sampling method. The data analysis technique used Moderated Regression Analysis (MRA). The results showed that inventory intensity and fixed asset

Styles APA, Harvard, Vancouver, ISO, etc.

14

Zheng, Can, Shuai Ling, Dongmin Cho, and Yonggu Kim. "How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 2 (2024): 705–24. http://dx.doi.org/10.3390/jtaer19020038.

Texte intégral

Résumé :

Short video platforms have problems with increased competition and low advertising conversion rates. Although social presence is closely related to consumer engagement, research regarding the impact of social presence on consumer engagement in short video-embedded advertisements is sparse. We developed a theoretical model, namely a social presence–flow experience–advertising avoidance–advertising engagement model, and explored the mechanism underlying advertising engagement from a psychological and behavioral perspective. The analysis of 563 short video users revealed that the model exhibited

Styles APA, Harvard, Vancouver, ISO, etc.

15

Alfina, Alfina Damayani, and Asep Hermawan. "ANTESEDEN DARI CLICK INTENTION DALAM ONLINE BEHAVIORAL ADVERTISING DI E-COMMERCE." Jurnal Ekonomi Trisakti 3, no. 2 (2023): 3091–102. http://dx.doi.org/10.25105/jet.v3i2.17997.

Texte intégral

Résumé :

Tujuan penelitian ini untuk mengetahui pengaruh Online Behavioral Advertising Relevance, Online Behavioral Advertising credibility, Online Behavioral Advertising Perceived Usefulness, Online Behavioral Advertising Acceptance, Online Behavioral Advertising Avoidance, dan Click Intention di E- commerce. Data dikumpulkan melalui penyebaran kuesiner kepada 260 responden. Uji Instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan (SEM). Hasil penelitian menunjukan bahwa terdapat pengaruh positif Online Behavioral Advertising Relevance terhadap Online Behavioral Advertising

Styles APA, Harvard, Vancouver, ISO, etc.

16

Dobrinić, Damir, Iva Gregurec, and Dunja Dobrinić. "Examining the factors of influence on avoiding personalized ads on Facebook." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 39, no. 2 (2021): 401–28. http://dx.doi.org/10.18045/zbefri.2021.2.401.

Texte intégral

Résumé :

Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox” that can induce negative consumer reactions in terms of avoiding such ads. This paper investigates the factors influencing the avoidance of personalized ads communicated through the social network Facebook. Part of the research model deals with the impact of perceived personalization, perceived irritation, and perceived privacy concerns on skeptic

Styles APA, Harvard, Vancouver, ISO, etc.

17

YULITA, Henilia, Pinckey TRIPUTRA, Udi RUSADI, and Titi WIDANIGSIH. "Ads Avoidance And Attitude Towards Online Advertising Among Net-Generation In Jakarta." International Journal of Environmental, Sustainability, and Social Science 3, no. 3 (2022): 713–28. http://dx.doi.org/10.38142/ijesss.v3i3.278.

Texte intégral

Résumé :

Advertising is a form of non-personal presentation consisting of promoting ideas, goods, and services by certain sponsors and being paid. However, the trend of ad blocker users continues to increase and is expected to penetrate mobile devices. With this ad blocker, the advertisements carried out by the brand will not be able to reach the intended target market. This study examines factors influencing the Internet generation's avoidance of advertising on social media. This type of research is quantitative, taking all net-generation in Jakarta as the population and 490 net-generation as a sample

Styles APA, Harvard, Vancouver, ISO, etc.

18

Cao, Ningyan, Normalisa Md Isa, and Selvan Perumal. "Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers." Sustainability 15, no. 15 (2023): 11547. http://dx.doi.org/10.3390/su151511547.

Texte intégral

Résumé :

Generation Z (Gen Z) consumers require special consideration because they are a distinct demographic, are less receptive to mobile advertising, and have not been thoroughly studied. This study seeks to advance ad avoidance research by creatively examining Gen Zers’ perceived ad risk and ad avoidance in mobile applications (apps) and the role that risk attitude and time pressure play in these phenomena. The formal study was conducted in March 2023 via an online survey, and 312 sample data were identified for data analysis. It was found that there is a positive relationship between Gen Zers’ per

Styles APA, Harvard, Vancouver, ISO, etc.

19

Stiglbauer, Barbara, and Carrie Kovacs. "Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising." Psychological Reports 122, no. 1 (2018): 246–67. http://dx.doi.org/10.1177/0033294118756353.

Texte intégral

Résumé :

The presented empirical study among a sample of n = 256 participants addressed the relationship between consumers' need for uniqueness and their reactions to web-based personalized advertising. Drawing on regulatory focus theory, we argue that the consumers' need for uniqueness dimensions creative choice and similarity avoidance may relate to promotion and prevention regulatory orientations, respectively. Accordingly, we hypothesized that creative choice and similarity avoidance would differentially predict self-reported approach and avoidance behavior toward personalized advertising. These di

Styles APA, Harvard, Vancouver, ISO, etc.

20

Wei, Xiaolong, Ilsang Ko, and Alison Pearce. "Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects." Sustainability 14, no. 1 (2021): 253. http://dx.doi.org/10.3390/su14010253.

Texte intégral

Résumé :

It is known that perceived intrusiveness and privacy concerns, mediated by irritation, indirectly affect advertising avoidance. This research attempts to verify the importance of perceived advertising value by investigating its moderated mediation effect on the links between those endogenous variables. The research model was empirically verified with data derived from 374 valid off-line responses. Analysis found that both perceived intrusiveness and privacy concerns increased irritation in using mobile social media. Irritation caused by perceived intrusiveness and privacy concerns had positive

Styles APA, Harvard, Vancouver, ISO, etc.

21

Takeuchi, Ryosuke. "Consumers’ Regulatory Focus and Advertising Avoidance." Japan Marketing Journal 38, no. 2 (2018): 39–51. http://dx.doi.org/10.7222/marketing.2018.039.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

22

Dix, Steve, and Ian Phau. "Television Advertising Avoidance: Advancing Research Methodology." Journal of Promotion Management 16, no. 1-2 (2010): 114–33. http://dx.doi.org/10.1080/10496490903574013.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

23

Prendergast, Gerard, Wah-Leung Cheung, and Douglas West. "Antecedents to Advertising Avoidance in China." Journal of Current Issues & Research in Advertising 32, no. 2 (2010): 87–100. http://dx.doi.org/10.1080/10641734.2010.10505287.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

24

Mosa, Raafat Awad. "The Role of Celebrity Endorsements in Breaking Advertising Clutter and reducing Advertising Avoidance on Social Media Networks." International research journal of management, IT and social sciences 9, no. 1 (2022): 203–20. http://dx.doi.org/10.21744/irjmis.v9n1.2010.

Texte intégral

Résumé :

In the light of the business environment dominated by marketing noise and advertisements that surround us from every angle, relying on the popularity of social networks has become insufficient to pass advertising messages into the minds of the customers. We live today amid a sea of advertising clutter that undermined the efforts of marketers in conveying their voices to target customers. Besides, technology has given customers greater opportunities to choose the appropriate way to deal with advertising messages, whether by ignoring or blocking them. Therefore, the study sought to reveal the ex

Styles APA, Harvard, Vancouver, ISO, etc.

25

Li, Yi, Zhihui Yuan, and Jing Liu. "Effects of regulatory focus and user perception on search engine advertising avoidance." Social Behavior and Personality: an international journal 45, no. 6 (2017): 999–1006. http://dx.doi.org/10.2224/sbp.6133.

Texte intégral

Résumé :

We examined the effects of promotion and prevention types of regulatory focus and the 3 user perception factors of perceived goal impediment, perceived advertising clutter, and prior negative experience, on search engine advertising (SEA) avoidance. The participants comprised 348 in-service users of the Chinese search engine, Baidu. We found that regulatory focus, perceived goal impediment, perceived advertising clutter, and prior negative experience had a significantly positive effect on SEA avoidance. Moreover, each user perception factor fully mediated the relationship between regulatory fo

Styles APA, Harvard, Vancouver, ISO, etc.

26

Septriani, Yossi, Rafif Zikrillah, and Fitra Oliyan. "ADVERTISING INTENSITY, GOOD CORPORATE GOVERNANCE, DAN PENGHINDARAN PAJAK PERUSAHAAN." Jurnal Bisnis dan Akuntansi 25, no. 2 (2023): 379–94. http://dx.doi.org/10.34208/jba.v25i2.2244.

Texte intégral

Résumé :

This research aims to examine the influence of advertising intensity and corporate governance on corporate tax avoidance. This research also tests the moderating influence of corporate governance on the relationship between advertising intensity and corporate tax avoidance. The sample used was all non-financial sector companies listed on the Indonesia Stock Exchange in the 2015–2021 period. The sampling technique used was purposive sampling, so a total of 67 companies were observed. The analysis used is panel data analysis using Stata 14 software. The results of this study show that advertisin

Styles APA, Harvard, Vancouver, ISO, etc.

27

Gana Bisatya, Sanggya, and I. Made Sukresna. "The Effect Of Pop-Up Advertising And Perceived Intrusiveness On Brand Awareness And Advertising Avoidance With Advertising Value As A Moderation Factor (Study On Youtube Users)." International Journal of Educational Research & Social Sciences 3, no. 6 (2022): 2352–61. http://dx.doi.org/10.51601/ijersc.v3i6.543.

Texte intégral

Résumé :

This study aims to determine the effect of pop-up advertising on perceived intrusiveness, the effect of perceived intrusiveness on brand awareness, the influence of advertising on ad avoidance, and the role of advertising value on ad avoidance among YouTube users. Primary data is the data used in this research, obtained from questionnaire data on 120 YouTube users in Semarang city. The method of data analysis used is the Partial Least Square (PLS) analysis tool. The results of the study show that Pop-up Ads have a positive and significant effect on Perceived Intrusiveness with an original samp

Styles APA, Harvard, Vancouver, ISO, etc.

28

Pratiwi, Tika Marga, Anita Wijayanti, and Rosa Nikmatul Fajri. "Tax Avoidance Ditinjau Dari Capital Intensity, Leverage, Beban Iklan dan Kompensasi Eksekutif." Ekonomis: Journal of Economics and Business 4, no. 1 (2020): 164. http://dx.doi.org/10.33087/ekonomis.v4i1.97.

Texte intégral

Résumé :

The use of high tax avoidance tactics by companies makes the target of government revenue not achieved. Thus making it the basis for testing capital intensity, leverage, advertising expense, executive compensation in influencing tax avoidance. Obtained a population of 14 food and beverage sub-sector companies listed on BEI in 2015-2018. With the use of purposive sampling technique as sampling, the final sample is 9 food and beverage sub-sector companies or 36 observational data. Multiple linear regression analysis was used as a testing method. The results obtained leverage and executive compen

Styles APA, Harvard, Vancouver, ISO, etc.

29

Suharto, Salsabila Rachmasari, Dhia Naufal Rafi, and Hasnawati Hasnawati. "PENGARUH ADVERTISING, CAPITAL EXPENDITURE, PENDIDIKAN CEO DAN PENDIDIKAN CFO TERHADAP TAX AVOIDANCE PADA SEKTOR PERBANKAN DI INDONESIA." Jurnal Akuntansi Trisakti 9, no. 2 (2022): 340–55. http://dx.doi.org/10.25105/jat.v9i2.15098.

Texte intégral

Résumé :

Tax avoidance adalah cara menghemat pajak yang dilakukan secara legal oleh suatu perusahaan dengan membuat suatu perencanaan dan keputusan yang memanfaatkan sisi kelemahan peraturan perpajakan. Penelitian ini bertujuan untuk mengetahui pengaruh advertising, capital expenditure, Pendidikan CEO dan Pendidikan CFO terhadap tax avoidance. Penelitian ini dilakukan pada sektor perbankan yang terdaftar di BEI tahun 2017-2020. Jumlah sampel yang digunakan dalam penelitian ini adalah 28 perusahaan. Analisis data yang digunakan yaitu regresi linear berganda. Hasil penelitian ini menunjukkan bahwa advert

Styles APA, Harvard, Vancouver, ISO, etc.

30

Raza, Syed Hassan, Hassan Abu Bakar, and Bahtiar Mohamad. "The effects of advertising appeals on consumers’ behavioural intention towards global brands." Journal of Islamic Marketing 11, no. 2 (2019): 440–60. http://dx.doi.org/10.1108/jima-11-2017-0134.

Texte intégral

Résumé :

Purpose This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates how attitude operates as a process variable that mediates the relationship between AP and behavioural intention (BI). This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Centred on the theory of planned behaviour, this study proposes a model that encompasses norm congruence, in which the degree of individuals’ uncertainty avoidance (UA) moderates the relat

Styles APA, Harvard, Vancouver, ISO, etc.

31

Kelly, Louise, Gayle Kerr, and Judy Drennan. "Avoidance of Advertising in Social Networking Sites." Journal of Interactive Advertising 10, no. 2 (2010): 16–27. http://dx.doi.org/10.1080/15252019.2010.10722167.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

32

Dea, Cherena Chandra, and Masfar Gazali. "BEI, PERUSAHAAN GO PUBLIC DAN TAX AVOIDANCE: STUDI SEKTOR OTOMOTIF TAHUN 2012-2018." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 17, no. 02 (2022): 209–16. http://dx.doi.org/10.35449/jemasi.v17i02.477.

Texte intégral

Résumé :

This purpose of this study to examine the effect of advertising cost, leverage, firm size and inventory intensity againts tax avoidance. This study used 5 variables that were thought to influence the occurrance of tax avoidance. The population in this study were manufacturing sub sector of automotive wich are listed in Indonesia Stock Exchange for the period 2012-2018. Tha sample used in this study amounted to 5 companies with a 7 years research period to obtain a total of 35 observation data. The analytical method used in this study is microsoft excel and eviews 9.0. The result of this study

Styles APA, Harvard, Vancouver, ISO, etc.

33

Widodo, Mentari Septynaputri, and Masmira Kurniawati. "Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 13, no. 2 (2020): 178. http://dx.doi.org/10.20473/jmtt.v13i2.14483.

Texte intégral

Résumé :

The increase in internet users has made marketers move to online media. The existence of adertisements in online media has the potential to disturb consumers and cause them to avoid advertising. The purpose of this study is to find out the factors that marketers need to pay attention to in marketing their products so that the level of advertising avoidance is low. This study uses a quantitative survey, by distributing 200 questionnaires to Instagram users who have seen paid advertisements. This study uses SEM analysis techniques with the results showing that the level of ad relevance is one of

Styles APA, Harvard, Vancouver, ISO, etc.

34

Onișor, Lucian-Florin, and Daniela Ioniță. "HOW ADVERTISING AVOIDANCE AFFECTS VISUAL ATTENTION AND MEMORY OF ADVERTISEMENTS." Journal of Business Economics and Management 22, no. 3 (2021): 656–74. http://dx.doi.org/10.3846/jbem.2021.14546.

Texte intégral

Résumé :

Understanding how to more effectively advertise is an important area for practitioners, many of whom are struggling to stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising, additional research to better understand advertising avoidance is needed. Most advertising avoidance studies to date measure either task attention or attention to advertising. This paper contributes to a more holistic view of attention by examining two distinct online tasks, such as reading information and buying products, and two forms of advertising, su

Styles APA, Harvard, Vancouver, ISO, etc.

35

Saleem, Salman, Jorma Antero Larimo, Kadi Ummik, and Andres Kuusik. "Cultural and paradoxical values in advertising in Eastern Europe." Baltic Journal of Management 10, no. 3 (2015): 313–30. http://dx.doi.org/10.1108/bjm-11-2014-0202.

Texte intégral

Résumé :

Purpose – The purpose of this paper is to investigate whether Hofstede’s (2001) cultural framework and the value paradox explain the use of appeals in advertising in Estonia. Design/methodology/approach – Hypotheses are drawn in relation to Hofstede’s original four cultural dimensions – power distance, masculinity/femininity, individualism/collectivism and uncertainty avoidance. A sample of 110 print advertisements from four magazines were analyzed using Pollay’s (1983) classification of advertising appeals. Findings – The results show that Estonian advertising reflects paradoxical values rela

Styles APA, Harvard, Vancouver, ISO, etc.

36

Ketelaar, Paul Edwin, Ruben Konig, Edith G. Smit, and Helge Thorbjørnsen. "In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance." Journal of Consumer Marketing 32, no. 3 (2015): 190–98. http://dx.doi.org/10.1108/jcm-09-2014-1149.

Texte intégral

Résumé :

Purpose – This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance. Design/methodology/approach – A survey of 4,984 participants from the USA, the UK, Germany, Spain and France was conducted. Findings – This paper shows that religiousness is a (negative) predictor of avoidance of advertisements in traditional and digital media and that advertisement trustworthiness mediates this effect. Higher perceived trustworthiness of advertising among the more religious people leads to less advertisement avoidance. Less religious peop

Styles APA, Harvard, Vancouver, ISO, etc.

37

Berndt, Adele, Daniel J. Petzer, and Pierre Mostert. "Brand avoidance – a services perspective." European Business Review 31, no. 2 (2019): 179–96. http://dx.doi.org/10.1108/ebr-02-2017-0033.

Texte intégral

Résumé :

PurposeThe purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers.Design/methodology/approachBecause of the exploratory nature of the study, the critical incident method and semi-structured interviews were used to achieve the purpose of the study.FindingsThe findings suggest that five types of brand avoidance, as identified in studies involving product brands, can be identified as impacting service brands. In addition, the findings show that advertising

Styles APA, Harvard, Vancouver, ISO, etc.

38

Anita, Elvina Dwi, Kartika Hendra Titisari, and Siti Nurlaela. "Determinan Tax Avoidance Pada Industri Barang Konsumsi Tahun 2014-2018." Ekonomis: Journal of Economics and Business 4, no. 1 (2020): 48. http://dx.doi.org/10.33087/ekonomis.v4i1.98.

Texte intégral

Résumé :

Taxes are the country's biggest income support but are against the interests of companies that consider taxes to be a deduction from income. Differences in interests have caused many tax avoidance cases to minimize tax payments. The purpose of this study was to analyze the influence of independent commissioners, audit committees, capital intensity, leverage, profitability, and advertising costs on tax avoidance. The consumer goods industry on the Indonesia Stock Exchange in the 2014-2018 period, 38 companies were made into populations. The use of a purposive sampling technique produced 23 samp

Styles APA, Harvard, Vancouver, ISO, etc.

39

Gana bisatya, Sanggya, and I. Made Sukresna. "Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor." International Journal of Scientific Research and Management 10, no. 12 (2022): 4303–13. http://dx.doi.org/10.18535/ijsrm/v10i12.em04.

Texte intégral

Résumé :

The high usage statistics for Youtube make this social media used by companies for advertising. But society has a different attitude in dealing with online advertising. This research aims (1) to analyze the effect of pop-up ads on perceived intrusiveness; (2) to analyze the influence of perceived intrusiveness on brand awareness; (3) to analyze the effect of perceived intrusiveness on advertisement avoidance; and (4) to analyze the role of advertising value in moderating the influence between perceived intrusiveness and avoidance of advertising. This study is a conclusive quantitative study wi

Styles APA, Harvard, Vancouver, ISO, etc.

40

최인규 and Sangpil Han. "The Study of Factors Affecting Mobile Advertising Avoidance." Korean Journal of Consumer and Advertising Psychology 9, no. 3 (2008): 523–47. http://dx.doi.org/10.21074/kjlcap.2008.9.3.523.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

41

Ferreira, Carlos, Nina Michaelidou, Caroline Moraes, and Michelle McGrath. "Social media advertising: Factors influencing consumer ad avoidance." Journal of Customer Behaviour 16, no. 2 (2017): 183–201. http://dx.doi.org/10.1362/147539217x14909733609398.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

42

Kim, Eunice, Sejung Marina Choi, Soojin Kim, and Yi-Hsin Yeh. "Factors Affecting Advertising Avoidance on Online Video Sites." Korean Journal of Advertising 2, no. 1 (2013): 87–121. http://dx.doi.org/10.14377/japr.2013.3.30.87.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

43

Okazaki, Shintaro, Francisco José Molina, and Morikazu Hirose. "Mobile advertising avoidance: exploring the role of ubiquity." Electronic Markets 22, no. 3 (2012): 169–83. http://dx.doi.org/10.1007/s12525-012-0087-1.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

44

Ari Diyani, Lucia, and Huda Aulia Rahman. "Faktor-Faktor yang Mempengaruhi Penghindaran Pajak pada Perusahaan Food and Beverage." Studi Akuntansi dan Keuangan Indonesia 5, no. 1 (2022): 118–40. http://dx.doi.org/10.21632/saki.5.1.118-140.

Texte intégral

Résumé :

This study aims to examine the effect of advertising expense, capital intensity, and sales growth on tax avoidance and uses firm size as a moderating variable. The research population comes from the food & beverage sector which is one of the government's priorities as a driving force for the national economy. The company is listed on the Indonesia Stock Exchange for eight periods, namely 2013-2020. This research is a causal research and uses quantitative methods which are processed using panel data regression analysis techniques. The results show that sales growth has a positive impact on

Styles APA, Harvard, Vancouver, ISO, etc.

45

P. Prendergast, Gerard, Alex S.L. Tsang, and Ranis Cheng. "Predicting handbill avoidance in Hong Kong and the UK." European Journal of Marketing 48, no. 1/2 (2014): 132–46. http://dx.doi.org/10.1108/ejm-05-2011-0244.

Texte intégral

Résumé :

Purpose – Handbills are an interesting advertising medium since they are distributed by people in a social context. Little, however, is known about why handbills are often avoided. This study was designed with the purpose of extending previous research on advertising avoidance by using social psychological variables to explain consumers' avoidance of handbills in Hong Kong and the UK. Design/methodology/approach – A survey of 337 individuals was conducted (166 in Hong Kong and 171 in the UK). A series of hypotheses relating to perceived handbill clutter, perceived goal impediment, and the perc

Styles APA, Harvard, Vancouver, ISO, etc.

46

김사라, Sanghoon Kim, and 임수현. "A Study of Avoidance on Mobile VOD Advertising: Focusing on Perceived Intrusiveness, Advertising Attitude, and Advertising Appeal." Journal of Consumption Culture 20, no. 2 (2017): 183–206. http://dx.doi.org/10.17053/jcc.2017.20.2.008.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

47

Zinkhan, George M., and Anne L. Balazs. "The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence." Journalism & Mass Communication Quarterly 75, no. 3 (1998): 535–47. http://dx.doi.org/10.1177/107769909807500308.

Texte intégral

Résumé :

The institution of advertising depends upon customer confidence. From both a managerial and a public policy perspective, it is important that customers have confidence in advertising as a reliable source of information about the marketplace. Here, we explored the cultural factors which affect customer confidence in advertising. Using a sample of sixteen European nations, we tested Hofstede's theory of cross-national values. In particular, we found that Hofstede's dimensions of uncertainty avoidance, masculinity, and individualism are important predictors of advertising confidence.

Styles APA, Harvard, Vancouver, ISO, etc.

48

Pham, Van Tuan, Thi Diep Anh Le Hoang, Tien Dat Du, and Van Dung Do. "Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry." Alinteri Journal of Agriculture Sciences 36, no. 1 (2021): 733–45. http://dx.doi.org/10.47059/alinteri/v36i1/ajas21103.

Texte intégral

Résumé :

Purpose - This paper aims to explore antecedents of ad avoidance with the context in the Vietnam pawnbroking industry. Furthermore, the differences in ad avoidance under personal characteristics will firstly appear in this study. Methodology - A qualitative method from 412 social media users was used to test the proposed model. All data were assessed reliability and validity on SPSS version 26 before conducting into CFA and CB-SEM in AMOS software. Findings - The findings indicate that while ad skepticism and perceptions ad as controversial partially mediates the relationship between ad avoida

Styles APA, Harvard, Vancouver, ISO, etc.

49

Teixeira, Thales, Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (2012): 14–23. http://dx.doi.org/10.2478/gfkmir-2014-0037.

Texte intégral

Résumé :

Abstract Vast sums of money are still spent on TV advertising. In an environment of rising perviewer rates for advertisers and increased skipping past ads by consumers it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to optimize brand exposure they need information on how to best retain consumers’ attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how the brand is presented within the commercial. First, the ability of a commercial to c

Styles APA, Harvard, Vancouver, ISO, etc.

50

Wijenayake, Shanika, and Imesha Ruwan Pathirana. "Study on Online Behavioural Add Avoidance in Sri Lankan Online Advertising." Asia Proceedings of Social Sciences 2, no. 3 (2018): 159–63. http://dx.doi.org/10.31580/apss.v2i3.356.

Texte intégral

Résumé :

This paper aims to investigate the effect of goal impediment, privacy concern, perceived personalization on the online behavioral add (OBA) avoidance behavior in Sri Lankan online advertising. This is done through the negative experience faced by the viwer. For this purpose, four hypothesis were used. Study is designed as a cross sectional study where data was collected using a questionnaire and the sample size is 384. Collected data was analyzed through structural equation method in AMOS 22. All the hypotheses were supported by data. Therefore, it was concluded that goal impediment, privacy c

Styles APA, Harvard, Vancouver, ISO, etc.

Nous offrons des réductions sur tous les plans premium pour les auteurs dont les œuvres sont incluses dans des sélections littéraires thématiques. Contactez-nous pour obtenir un code promo unique!