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Littérature scientifique sur le sujet « And Brand Image »

Auteur : Grafiati

Publié le 7 juin 2025

Mis à jour le 2 août 2025

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Articles de revues sur le sujet "And Brand Image"

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Maulasena, Mirza Fawwaz, Agus Rahayu, Puspo Dewi Dirgantari, Ablatdinov Sultanbek Azatovich, and Khudayarova Mekhrangiz Muradovna. "Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian’s MSMEs Fashion Brand." Image : Jurnal Riset Manajemen 12, no. 2 (2024): 304–16. https://doi.org/10.17509/image.2024.024.

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This paper examines the impact of social media marketing activities (SMMa) on brand loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) in the fashion sector. The increasing reliance on social media for brand engagement makes this topic particularly relevant, as businesses seek effective strategies to foster customer loyalty in a competitive landscape. The study investigates the relationship between SMMa, brand trust (BT), and BL, posing the research question: How do SMMa influence brand loyalty through brand trust in Indonesian MSME fashion brands? Utilizin

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Aulia Mauliddinia. "Pengaruh Citra Merek, Kepercayaan Merek, Dan Pengalaman Merek Dalam Proses Membangun Merek Sepatu Lokal." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 2, no. 4 (2023): 177–90. http://dx.doi.org/10.30640/digital.v2i4.1777.

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The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand management constructs, namely brand image, brand trust, brand experience, wich lead to consumer purchase intention. A quantitative research design was employed using the Structural Equation Model (SEM) method, and data analysis employing statistical

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

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Koubaa, Yamen, Rym Boudali Methamem, and Fatiha Fort. "Multidimensional Structures of Brand and Country Images, and Their Effects on Product Evaluation." International Journal of Market Research 57, no. 1 (2015): 95–124. http://dx.doi.org/10.2501/ijmr-2015-007.

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Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour. This paper studies country and brand image multidimensional structures across several brands, countries and products. A model relating country image to brand image and then to product evaluation was built with country and brand image as multidimensional concepts. A within-subject intercultural investigation serves as a basis for data collection (1,400 consumers). The investigation

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Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.

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Purpose – The purpose of this study is to investigate the effect of luxury brand experience dimensions, such as sensory, affective, behavioral, and intellectual, on brand image and brand love. It also seeks to identify the causal role of brand image and brand love. Design/Methodology/Approach – In this study, SPSS 21.0 and AMOS 21.0 statistical packages were used for empirical analysis. Model fit and hypotheses were tested by SEM. Findings – Sensory experience influenced brand image, brand love, and emotional experience, which affects intellectual experiences, influenced brand image and brand

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Jin, S. Venus, and Ehri Ryu. "Instagram fashionistas, luxury visual image strategies and vanity." Journal of Product & Brand Management 29, no. 3 (2019): 355–68. http://dx.doi.org/10.1108/jpbm-08-2018-1987.

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Purpose Luxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts’ Instagram source type (brand versus fashionista), visual image type (product-centric versus consumer-centric) and consumers’ characteristics (vanity, opinion leadership and fashion consciousness) on brand recognition and trust. Design/methodology/approach A quantitative 2 (source type: brand versus fashionista) × 2 (branded visual image type: product-centric luxury versus consumer-centric luxury) between-subjects onl

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Chakraborty, Uttam, and Savita Bhat. "Credibility of online reviews and its impact on brand image." Management Research Review 41, no. 1 (2018): 148–64. http://dx.doi.org/10.1108/mrr-06-2017-0173.

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Purpose Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to in

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G. Dawes, John. "Patterns in competitive structure among retail financial services brands." European Journal of Marketing 48, no. 5/6 (2014): 924–42. http://dx.doi.org/10.1108/ejm-02-2012-0085.

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Purpose – The purpose of this paper is to determine if services brands such as banks share their customers with competing brands in line with the market share of those competitors, and whether services brands with similar images form market partitions with heightened competitive intensity. Design/methodology/approach – The study uses brand usage, forced-choice and brand perceptions data obtained from a survey of consumers. The study uses a log-linear modelling framework to identify market structure and to test if partitions correspond to similarities in brand image. Findings – Analysis of in-m

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Y., Audu, Sam B.T., and Ibrahim Y.O. "Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria." British Journal of Management and Marketing Studies 6, no. 2 (2023): 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.

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Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analy

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Pei, Wen. "Research on the Visual Image Shaping of Tourism Brand in Panyu District, Guangzhou." Applied Science and Innovative Research 8, no. 4 (2024): p111. http://dx.doi.org/10.22158/asir.v8n4p111.

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The prominent visual image of regional tourism brands often gives people a strong attraction and profound influence, increases the recognition of regional tourism, and stimulates consumers' consumption desire. For tourism practitioners, the creative application of tourism brands and visual images is conducive to product innovation and promotion. The first part of this paper introduces the research background, purpose and significance of the subject; The second part defines the concept and discusses the basic theory. The third part takes Panyu District as an example, analyzes the development an

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Thèses sur le sujet "And Brand Image"

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Weishaupt, Matthias. "Influence of customer brand image on the employer brand image." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02606820002/$FILE/02606820002.pdf.

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Busch, Friederike, and Rego Diego Planas. "Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9781.

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<p>The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. In order to analyze these effects, the authors have conducted a qualitative study, chosen the chocolate brand Kinder and studying how Kinder's brand image perception varies in four different cultures by conducting 16 in-depth interviews. The data was afterwards categorized, analyzed and compared to each other in order to find differences and similarities of

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江華南 and Wa-nam Wallace Kong. "Brand image in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266538.

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Kong, Wa-nam Wallace. "Brand image in China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404030X.

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Fernandes, Miguel Pinto Valente. "External brand extensions impact on Diesel's brand image." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10329.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Diesel is a global urban brand that privileges individuality and irreverence. This project measures Diesel brand image within the different types of Portuguese consumers; the objective is to understand the main buying drivers and analyze the impact of brand licensing. It was concluded that Diesel global brand image is consensual among the consumers of each product category, but the purchasing drivers differ among them; Clothing and Time

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Baeza, Julia, and Caroline Ånmo. "Brand origin : how does it impact brand awareness and brand image." Thesis, Kristianstad University, School of Health and Society, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6690.

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<p>As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin effect refers to the different ways that the perceived origin of a brand influences the consumers, for example, the consumer brand equity or purchase behaviour. The purpose of this dissertation is to investigate brand origins effect on brand image and brand awareness. There has been research on this in the past; however, only few of them have focused on em

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Todd, Louise A. "Festival images : brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe." Thesis, Edinburgh Napier University, 2011. http://researchrepository.napier.ac.uk/Output/4344.

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The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ticket sales; and its economic contribution. Despite this, the sustainable future of Edinburgh's festivals is debated as Edinburgh, ‘the Festival City', faces threats from other festival destinations. Festivals position Edinburgh creatively in contrast to the city's traditionally perceived image as a cultural-historic centre. Despite this, little res

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Gudjonsdottir, Elly, and Albina Jusubova. "CSR's effect on brand image." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14997.

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The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. The quantitative method chosen was a questionnaire, more precisely. More specifically, a self-completion survey was conducted on a sample of 73

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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to mea

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Lukavská, Klára. "Image a identita značky." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205096.

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The main focus of this diploma thesis is brand image and brand identity. The objective of the thesis is to compare how consumers perceive the brand (brand image) with how the brand wants to be perceived itself (brand identity). First part is focused on the process of building and managing strong brands, as well as defining brand image and brand identity theoretically. The practical part presents the brand on which the research was conducted, Proenzi brand, its history on the Czech market, competition and its identity. In the final chapter there are presented results of the research which was c

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Livres sur le sujet "And Brand Image"

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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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Martínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.

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Gladnikoff, Ira. How Novell's advertising communicates brand image. LCP, 2000.

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Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.

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John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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Naila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.

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Ind, Nicholas. Living the Brand. Kogan Page Publishers, 2007.

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Pople, Tristan. How have Nike constructed their brand image? UMIST, 2003.

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H, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.

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Mishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.

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Chapitres de livres sur le sujet "And Brand Image"

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Kostelijk, Erik, and Karel Jan Alsem. "Brand image and brand values." In Brand Positioning. Routledge, 2020. http://dx.doi.org/10.4324/9780429285820-7.

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Albisser, Matthias. "Marke und Markenkommunikation." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_2.

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ZusammenfassungDie Kapitel 2, 3 und 4 legen die theoretischen Grundlagen dieser Arbeit dar, die den Einfluss von Brand Content als eine Form der Markenkommunikation auf das Markenimage untersucht. Dazu werden in diesem Kapitel die Begriffe Marke, Markenidentität, Markenimage, Markenpositionierung und Markenkommunikation beleuchtet.

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Albisser, Matthias. "Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_3.

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ZusammenfassungIm vorangegangenen Kapitel über «Marke» wurde unter anderem auf die Markenkommunikation eingegangen. Die klassische Markenkommunikation folgt einer Unternehmensperspektive, anhand welcher funktionale oder emotionale Nutzen vermittelt werden und ein entsprechendes Markenimage aufgebaut werden soll. Durch die Informationsflut und ein selbstbestimmtes Userverhalten im digitalen Raum muss sich Markenkommunikation jedoch zunehmend an den Usern ausrichten und diesen einen Mehrwert bieten. Dieses Kapitel fokussiert anhand des Uses-and-Gratifications-Ansatzes auf diese Userperspektive.

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Albisser, Matthias. "Empirisches Vorgehen." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_6.

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ZusammenfassungDie vorliegende Arbeit hat zum Ziel, herauszufinden, wie sich informativer und unterhaltender Brand Content auf Markenimagedimensionen auswirkt Im vorherigen Kapitel wurde der aktuelle Forschungsstand mit Bezug zu dieser Frage diskutiert. Bestehende Forschung hat gezeigt, dass die Wirkung von Brand Content auch vom Kommunikationskanal und von der Art Marke, die den Brand Content ausspielt, abhängt.

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Albisser, Matthias. "Informationsverarbeitung und Wirkung von Markenkommunikation." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_4.

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ZusammenfassungIm Rahmen dieser Arbeit geht es um den Einfluss informativen und unterhaltenden Brand Contents auf das Markenimage. Dazu sollen im ersten Teil dieses Kapitels die menschlichen Prozesse bei der Verarbeitung von Markenbotschaften (Informationsverarbeitung) beleuchtet werden, im zweiten Teil des Kapitels geht es um Priming- und Schema-Effekt.

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Albisser, Matthias. "Diskussion." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_8.

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ZusammenfassungIn diesem abschliessenden Kapitel folgt eine Diskussion der Resultate der empirischen Arbeit. Zuerst wird die Ausgangslage der Studie rekapituliert und die Relevanz der Arbeit nochmals dargelegt. In den Abschnitt 8.2 bis 8.4 werden die durch die Studie erhaltenen Resultate reflektiert und in die bestehende, in Kapitel 5 dargelegte Literatur eingeordnet.

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Albisser, Matthias. "Resultate: Der Einfluss des Brand Contents auf das Markenimage." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_7.

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Albisser, Matthias. "Forschungsstand, Hypothesen und Forschungsmodell." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_5.

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ZusammenfassungIn diesem Kapitel werden unter Berücksichtigung der theoretischen Grundlagen und des aktuellen Forschungsstandes Hypothesen über die Wirkung von Brand Content auf das Markenimage hergeleitet.

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Albisser, Matthias. "Einleitung." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_1.

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Zusammenfassung«Content is King» tönt es aus allen Ecken der Kommunikations-, Marketing- und Werbebranche. Doch worüber sollen Marken in all den digitalen Kanälen berichten? Über Katzen, weil es den Internetnutzerinnen und -nutzern ausserordentlich gefällt? Über aktuelle Ereignisse, weil diese relevant sind und die Kommunikation anschlussfähig ist? Oder doch primär über die eigenen Produkte und Leistungen – auf die Gefahr hin, Kundinnen und Kunden zu langweilen und im Wettbewerb um Aufmerksamkeit den Kürzeren zu ziehen?

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Vannucci, Virginia, and Eleonora Pantano. "Corporate brand image." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-16.

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Actes de conférences sur le sujet "And Brand Image"

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Juliawan, Andhika Tri, Novita Permata Hati, Yuniarty, and Aryo Bismo. "The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image." In 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI). IEEE, 2023. http://dx.doi.org/10.1109/icdabi60145.2023.10629362.

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Akahoshi, Sakura, Kengo Shintani, Yota Sekiguchi, Tomoya Sakata, Samuel Sanjaya, and Makoto Itoh. "Trust in Images of Autonomous Vehicle Brands in Japan." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006522.

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While autonomous driving technology is expected to become a new mobility, brand trust, and image play an important role in users. In this study, we aimed to clarify the trust and image of specific AV brands and users. We surveyed 25 brands from Asia, Europe, and the U.S. to investigate the impact of trust, brand image, and word images. As a result, Japanese companies were ranked as the most trusted brands, and brand recognition greatly impacted trust. In addition, brands with low recognition are less likely to gain trust, and differences in brand image are also related to trust. From there, we

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Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.

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Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with brand equity. Data from 75 young consumers were analysed using an open-source software named Jamovi and PLS-SEM. Empirical results via Correlation and Multiple regression authenticated that direct relation was insignificant for all the variables ex

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Unurlu, Çiğdem, Ayşe Akyol, and Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.

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This article documents a study and model of the destination brand image, destination brand loyalty and word-of-mouth behaviour (WOM). Therefore, the literature review consists of three parts namely destination brand image, destination brand loyalty and word-of-mouth behaviour. Destination brand image can be defined as the reasoned perceptions consumers attach to specific brands. Destination brand loyalty can be defined as the main source of customer-based brand equity. Brand loyalty was defined as the attachment a customer has to a brand. Lassar et. al. noted that brand equity stems from the g

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Ćirić, Saša. "BRAND IMAGE MEASUREMENT." In 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2023. http://dx.doi.org/10.46541/978-86-7233-416-6_71.

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Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.

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"Effects of Brand Familiarity, Brand Trust, and Marketing Strategies on Brand Image and Brand Attachment." In Aug. 12-14, 2019 Pattaya (Thailand). Universal Researchers, 2019. http://dx.doi.org/10.17758/uruae5.uh0819435.

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Surapto, Deni. "The Impact of Brand Trust, Brand Loyalty, Brand Image on Service Quality." In 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200522.033.

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Sivapathi, N. A., and S. Kavitha. "The Impact of Online Reputation Management (ORM) on Brand Image in the Retail Industry." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch001.

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This Study investigates the impact of Online Reputation Management (ORM) on brand image in the Retail Industry. The research aims to explore the importance of reputation management and its effects on retail businesses, examining how Online Reputation Management (ORM) influences customer loyalty and repeat purchases. Additionally, the study seeks to identify best practices in Online Reputation Management (ORM) that contribute to improved brand image for retail brands. A key focus is understanding how artificial intelligence (AI) tools enhance Online Reputation Management (ORM) strategies and bo

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Grubor, Aleksandar, Nenad Đokić, and Nikola Milićević. "Measuring Brand Equity and Brand Image in Marketing Research." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_18.

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Rapports d'organisations sur le sujet "And Brand Image"

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Cho, Eunjoo, Ann Marie Fiore, and Daniel W. Russell. Cross-Cultural Validation of a Fashion Brand Image Scale. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-41.

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Lee, Hyun-Jung, Ji-Yeon Lee, and Kyu-Hye Lee. Brand Image and Evaluation Factors of Fashion Product Advertisement. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-656.

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Cho, Eunjoo, Ui-Jeen Yu, and Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.

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Frazier, Barbara J. Role of the physical environment in creating an academic major brand image. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1759.

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Jin, Byoungho, Heesoon Yang, Naeun Kim, and Minji Jung. The role of prototypical brand image on shaping country image and product quality evaluation: A cross-cultural examination. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1782.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b

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van Zummeren-Moreno, Guillermo, and Rosario Haro. No-Do en la construcción de imagen marca país en el primer franquismo (1943-1951)/No-Do in the construction of Country Brand Image in the first Francoism (1943-1951). Revista Internacional de Relaciones Publicas, 2019. http://dx.doi.org/10.5783/rirp-18-2019-03-29-52.

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Woo, Hongjoo, and Byoungho Jin. Single Brand with Multiple Country Images: The Effects of M&A and Offshoring on Apparel Brand Credibility and Prestige across Brand Tiers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1880.

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Cerviño, Julio, and Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.

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Son, Jihyeong, NIgel AR Joseph, and Vicki McCracken. Put Faces to Your Instagram Posts. Elements for a Fashion Brand�s Social Media Images to Help Overcome the �Algorithm�. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.10232.

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