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Articles de revues sur le sujet « And Repurchase Intention »

Auteur : Grafiati

Publié le 2 juin 2025

Mis à jour le 31 juillet 2025

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1

Lee, Hong Joo. "A Study of Consumer Repurchase Behaviors of Smartphones Using Artificial Neural Network." Information 11, no. 9 (2020): 400. http://dx.doi.org/10.3390/info11090400.

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This study analyzed consumer intention to repurchase a smartphone, using an analysis of previous research and suggesting this as a research model. To this end, factors influencing “intention to repurchase” the smartphone were derived as social influence, consumer satisfaction, emotional loyalty, and habit. In addition, statistical analysis was conducted to investigate consumer repurchase intentions and the causal relationships. It is also possible to investigate whether consumer habits are linked to repurchases by analyzing their psychological inclinations; therefore, in this study, 390 people

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Santikayasa, I. Made Ari, and I. Wayan Santika. "PERAN CITRA TOKO DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT BELI ULANG KONSUMEN." E-Jurnal Manajemen Universitas Udayana 8, no. 2 (2018): 1144. http://dx.doi.org/10.24843/ejmunud.2019.v08.i02.p20.

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This study aims to explain the effect of service quality on store image, the influence of service quality on repurchase intention, the influence of store image on repurchase intention, and the role of store image mediate the influence of service quality on repurchase intention in Carrefour Bali Province. Repurchase intention is one of the company's goals because the repurchae intention is the action of the consumer to be faithful to the company. This research was conducted in the area of ??Bali Province using 100 respondents. Data collection method used is purposive sampling method with path a

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Alicia, Angelina, and Nasar Buntu Laulita. "Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 13, no. 2 (2024): 656–69. http://dx.doi.org/10.30588/jmp.v13i2.1255.

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This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample used in this study was 199 respondents. The results showed a positive relationship between customer satisfaction and repurchase intention, there was no relationship between price and repurchase intention and showed that quality was positively related to repurchase intention. The results also show that there is a significant influence between q

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Alvarez-Risco, Aldo, Liliana Quipuzco-Chicata, and Carlos Escudero-Cipriani. "Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy." Lecturas de Economía, no. 96 (December 3, 2021): 101–43. http://dx.doi.org/10.17533/udea.le.n96a342638.

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COVID-19 has led to social isolation and a subsequent increase in online shopping has been observed. The present study is based on theory of reasoned action and focused on 371 Peruvian consumers, it seeks to evaluate the current effect of the website quality, customer satisfaction, and customer trust in online repurchases. The current study is cross-sectional and uses an online survey with 22 questions that evaluated consumers repurchase intentions. A technical SEM-PLS analysis was used. It was found that website quality had a positive influence on customer satisfaction, website quality positi

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Faruqi, Faris, Melyan Eka Larasati, Nursanita Nursanita, and Dean Salomo Anthonino. "The Influence of Endorser Promotion and Brand Attachment on Repurchase Intention with Mediation Brand Commitment." Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) 5, no. 1 (2024): 61–74. http://dx.doi.org/10.33476/jobs.v5i1.4187.

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The study delves into the influence of exogenous variables, specifically endorser promotions (X1) and brand attachment (X2), on the endogenous variable, repurchase intention (Y), mediated by brand commitment (Z). Conducted via quantitative methods and SmartPLS software, it targets Barenbliss consumers exposed to TikTok promotions. Primary data was collected through Google Forms and Excel. Findings reveal direct effects: (1) Endorser promotions positively impact repurchase intention, (2) Brand attachment lacks a direct effect on repurchase intention, (3) Endorser promotions positively affect br

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Rita Alfin and Nur Qomariah. "Study of the Influence of Price, Service Quality, Satisfaction, and Repurchase Intentions at Citramulia Travel and Tour Lombok." Journal of Multidisciplinary Science 2, no. 4 (2023): 209–22. http://dx.doi.org/10.58330/prevenire.v2i4.340.

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This study investigates the impact of price and service quality variables on repurchase intentions in the context of travel services and tour operator activities post the Covid-19 pandemic. It explores whether consumer satisfaction mediates the relationship between price, service quality, and repurchase intentions. Using a quantitative explanatory research design, the study involves a sample of 110 individuals intending to purchase Travel services and tour operator activities from Citramulia Travel and Tour Lombok between the post-Covid-19 period and December 2022. Data collection entails dist

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Wicaksono, Arif, Paham Ginting, and Arlina Nurbaity Lubis. "The Effect of Service Quality of E-Ticketing Technique on Word of Mouth and Repurchase Intention with Customer Satisfaction as an Intervening Variable in Online Services at Traveloka in Binjai City." International Journal of Research and Review 9, no. 8 (2022): 275–95. http://dx.doi.org/10.52403/ijrr.20220824.

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The phenomenon in this study is that consumers have not repurchased travel tickets at Traveloka in the future. Consumers have not recommended other people to buy travel tickets on Traveloka. Data security in purchasing Traveloka services is not guaranteed. User friendliness in purchasing Traveloka services is still lacking. Accordingly, this study aims to determine whether the service quality of e-ticketing technique has an effect on word of mouth and repurchase intention through customer satisfaction as an intervening variable at Traveloka online services in Binjai City. The data analysis tec

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Wijaya, Rahmad, Naili Farida, and Andriyansah. "Determinants of Repurchase Intentions at Online Stores in Indonesia." International Journal of E-Business Research 14, no. 3 (2018): 95–111. http://dx.doi.org/10.4018/ijebr.2018070106.

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The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed que

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Nomalisa, Nur Edi, and Retno Widowati. "A bibliometric analysis using the VOS Viewer: Green marketing, repurchase intention, and correlations." Multidisciplinary Reviews 7, no. 6 (2024): 2024119. http://dx.doi.org/10.31893/multirev.2024119.

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This study uses the SCOPUS database to analyze the evolution of publications on green marketing, repurchase intention, and their relationships. The VOSviewer software program was used in this study's bibliometric analysis approach to construct and display a bibliometric network. Researchers were selected using the SCOPUS database's top keywords for green marketing, repurchase intention, and correlation between 2003 and 2022. The number of publications identified according to the keywords initially appeared to be 5.481 for green marketing, 1.658 for repurchase intention and 13 for keyword green

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Suryani, Ratna, and Firkhan Nur Ramdhani. "Pengaruh Persepsi Kemudahan Dan Brand Image Toko Terhadap Niat Beli Ulang Di Online Marketplace Dengan Kepuasan Pelanggan Sebagai Variabel Intervening." Medikonis 13, no. 1 (2022): 62–69. http://dx.doi.org/10.52659/medikonis.v13i1.49.

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ABSTRACT  The problem in this study is the high intention of the people of Banjarnegara in Making repeat purchases through the online marketplace. There are several factors that repurchase intention, such as : perception of ease andstore brand image. This study aims to determine the effect of perception of ease and store brand image on repurchase intentions in the online marketplace with customer satisfaction as an intervening variable. The population in this study is the Banjarnegara community of 923,192 people. While the sample of this study was 100 respondents. With purposive sa

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Mulyaningsih, Putri, and Lista Meria. "The Impact of Product Quality and Brand Image on Repurchase Intention Through Customer Satisfaction." APTISI Transactions on Management (ATM) 8, no. 1 (2023): 1–13. http://dx.doi.org/10.33050/atm.v8i1.2135.

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The importance of repurchasing intention indicates a product's success or failure in the market. This study aimed to determine and analyze the effect of product quality and brand image on repurchase intention through consumer satisfaction with Scarlett Whitening products. The data processing method in this study used the Structural Equation Modeling (SEM) modeling equation with a total of 135 respondents. This study uses a quantitative analysis approach that adopts Partial Least Square (PLS). This study uses inferential statistical data analysis. The first finding is that product quality posit

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Tsintana Fitri, Aulya, and Ari Apriani. "The Influence Of Repurchase Intentions Based On Brand Image, Product Quality, Trust And Safety On MOYA Soy Milk In The Area Of Tangerang City." Dinasti International Journal of Education Management And Social Science 6, no. 1 (2024): 109–14. https://doi.org/10.38035/dijemss.v6i1.3424.

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The consumption of soy milk in Indonesia remains relatively low in comparison to other countries within the ASEAN region. The low consumption of soy milk in Indonesia can be attributed to the fact that milk has not yet been established as a beverage culture among the public. This study aims to explain the direct relationship between brand image variables on repurchase intention, product quality on repurchase intention, trust on repurchase intention and safety on repurchase intention of MOYA soy milk products. The sample was determined as many as 105 samples. Data were collected using a questio

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Ahmad Saputra, Muhammad Bintang, and Ahmad Nuh. "The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors." Interkoneksi: Journal of Computer Science and Digital Business 2, no. 2 (2024): 124–42. https://doi.org/10.61166/interkoneksi.v2i2.14.

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This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study pr

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Yoza, Yoza aresta, and Unik Dwi Lestari. "Influence of Quality Perceptions on Repurchase Intentions Of Miniso Products in Jabodetabek." MANAGER: Journal of Management and Administration Science 2, no. 2 (2023): 143–58. http://dx.doi.org/10.58738/manager.v2i2.476.

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The purpose of this study is to analyze the effect of perceived quality on repurchase  intentions. This type of research is quantitative using a purposive sampling  method on 135 customer respondents who buy miniso products in Jabodetabek.  The method used to analyze it is the structural Equation Model (SEM-PLS) using  the SmartPLS device. The findings of this study are perceived quality has a positive  effect on perceived value, perceived quality has a positive effect on satisfaction,  perception has a positive effect on repurchase intentions, satisfaction

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Lin, Tyrone T., Yu-Qi Yeh, and Shu-Yen Hsu. "Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability." Sustainability 14, no. 24 (2022): 16546. http://dx.doi.org/10.3390/su142416546.

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This study explored the effects of perceived value, price sensitivity, word-of-mouth, and customer satisfaction on the repurchase intentions of consumers who had purchased safety shoes. The survey was conducted from 15 December 2021 to 15 February 2022. A total of 621 valid questionnaires were analyzed by structural equation modeling. The empirical results show that perceived value significantly positively affected customer satisfaction, word-of-mouth, and repurchase intention. Customer satisfaction had a significant positive effect on word-of-mouth and repurchase intention. Price sensitivity

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Sartika, Ipen, and Muhartini Salim. "The influence of product quality and Word of Mouth (WOM) on repurchase intentions through the mediation of consumer satisfaction." Gema Wiralodra 15, no. 1 (2024): 121–30. http://dx.doi.org/10.31943/gw.v15i1.637.

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Repurchase intention is one of the main goals of the marketing strategy planned by every businessperson. This research aims to determine the direct influence of product quality and word of mouth on repurchase intentions, which is mediated by consumer satisfaction with Mixue products in Bengkulu City, which occurs due to the phenomenon of the Mixue brand, which is starting to mushroom in every region of Indonesia. The research method uses a quantitative approach, with a sample of 100 respondents using a purposive sampling. Data is processed using SmartPLS 4. The research results show that produ

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Shalfa Shabrina Nurul An nisa, Agung Kresnamurti Rivai Prabumenang, and Shandy Aditya. "Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth." JURNAL DINAMIKA MANAJEMEN DAN BISNIS 6, no. 1 (2022): 46–65. http://dx.doi.org/10.21009/jdmb.06.1.4.

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This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia o

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Rahmawati, Ummi, Surya Bintarti, and Ergo Nurpatria Kurniawan. "Nilai yang Dirasakan dan Harga terhadap Niat Pembelian Kembali dengan Mediasi Kepuasan Konsumen Sari Roti dan Moderasi Personal Selling (Studi Kasus pada Konsumen Roti Merek Sari Roti di Kabupaten Bekasi)." Journal on Education 5, no. 4 (2023): 16834–50. http://dx.doi.org/10.31004/joe.v5i4.2892.

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Bread is the biggest staple food for Indonesian people, ranking third after rice and noodles. The data shows that Sari Roti within five years (2018-2022) has managed to occupy the first place in the top brand award. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. The number of respondents in this study were 104 respondents who had purchased or consumed Sari Roti in the Bekasi Regency area. The taking of this population is non-probability sampling and the techniqu

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Syaharani, Dannia P., and N. N. Kerti Yasa. "The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention." European Journal of Development Studies 2, no. 3 (2022): 36–40. http://dx.doi.org/10.24018/ejdevelop.2022.2.3.91.

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 The rapid growth of online stores encourages intense competition between e-commerce. It is difficult to keep customers using e-commerce. This study aims to determines the effects of perceived usefulness and ease of use on repurchases intention in Zalora e-commerce mediated by trust. The research was focused in Denpasar with 120 respondents. Data collection with google forms questionnaires. Then analyzed using path analysis and Sobel test. The result show perceived usefulness and ease of use have significantly and positively affects repurchase intention. Perceived usefulness and Perceive

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Raihana, Zhafira, and Putu Yudi Setiawan. "ANTESEDEN KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG." E-Jurnal Manajemen Universitas Udayana 7, no. 4 (2018): 1892. http://dx.doi.org/10.24843/ejmunud.2018.v07.i04.p07.

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In this era, one of the business opportunity is cafe business. This study aims to explain the effect of store atmosphere, service quality, and customer satisfaction on repurchase intentions, and the role of customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intentions. The research was conducted at The Night Market Cafe & Co Working in Denpasar, using 150 respondents and data analysis techniques in the form of Path Analysis. The results of this study indicate that the store atmosphere and service quality have a positive and significant impact

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Adiantari, Ni Wayan Prika, and Ni Ketut Seminari. "PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER TOKO TERHADAP NIAT BELI ULANG PADA KONSUMEN H&M." E-Jurnal Manajemen Universitas Udayana 11, no. 7 (2022): 1337. http://dx.doi.org/10.24843/ejmunud.2022.v11.i07.p04.

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Repurchase intention is a reflection of consumer behavior to buy the same brand in the future. Many factors influence repurchase intention including brand image, product quality, and store atmosphere. The purpose of this study is to explain the effect of brand image, product quality, and store atmosphere on consumers' repurchase intentions. The study was conducted at H&M retail stores using purposive sampling method with the number of samples used as many as 120 people. The method of data collection in this study was through the distribution of research instruments in the form of a google

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Efendi, Yusuf Fikri, Ananda Sabil Hussein, and Mintarti Rahayu. "Ethnocentrism on Repurchasing Intentions of Domestic Products Mediated by Product Image and Perceived Value." International Journal of Social Sciences World (TIJOSSW) 5, no. 1 (2023): 442–51. https://doi.org/10.5281/zenodo.8105810.

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The purpose of this research is to examine and explain the effect of ethnocentrism on product image, intention to repurchase domestic products, and perceptions of the value of domestic products; explore and explain the impact of product image and perceived product value on intentions to repurchase domestic products; examine and explain the effect of ethnocentrism on the repurchase intention of domestic products mediated by product image and test and explain the impact of ethnocentrism on the repurchase intention of domestic products assessed from perceived value. The number of samples is 95 pe

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Wang, Jing, Shiwei Xu, Siyuan Zhang, Chen Sun, and Linhai Wu. "Research on the Impact of Consumer Experience Satisfaction on Green Food Repurchase Intention." Foods 12, no. 24 (2023): 4510. http://dx.doi.org/10.3390/foods12244510.

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With the continuous improvement in people’s living standards and the change in consumption concept, green food is favored by more and more consumers. Consumer repurchase behavior is a necessary condition to activate the market, expand the consumption scale and stabilize the continuous growth of the market. Repurchase intention is the most direct factor affecting consumers’ green food repurchase intention. Therefore, it is necessary to study consumers green food repurchase intentions. This study collects data from 303 consumer surveys on green food consumption to explore the impact of consumer

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Seminari, Ni Ketut, I. Ketut Rahyuda, I. Putu Gde Sukaatmadja, and Tjok Gde Raka Sukawati. "The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark." International Journal of Data and Network Science 7, no. 3 (2023): 1295–302. http://dx.doi.org/10.5267/j.ijdns.2023.4.009.

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Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the

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Syahputra, Zulfajri Ery, Muhammad Adam, and Teuku Roli Ilhamsyah Putra. "The Effect of Consumer Experience and Brand Trust on E-market Place Repurchase Intention and Its Impact on Consumer Loyalty: Case Study after Tokopedia Merger Become GoTo." International Journal of Scientific and Management Research 05, no. 12 (2022): 84–96. http://dx.doi.org/10.37502/ijsmr.2022.51207.

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This study aims to examine the consumer experience and brand trust effect on repurchasing intentions of e-marketplaces and their impact on consumer loyalty: a case study after Tokopedia merged into Goto. The population in this study was all Goto consumers in Banda Aceh. The sample collection technique was purposive sampling. To obtain the number of respondents as many as 220 people. Data is collected by distributing questionnaires that are carried out online which are linked to the Google form. Data was measured using a Likert scale and analyzed using AMOS SEM. The result concludes that Tokope

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Riski Sabrina, Kadek Agus, and Ni Ketut Seminari. "PENGARUH PROMOSI, E-WOM, DAN BRAND IMAGE TERHADAP NIAT MEMBELI KEMBALI." E-Jurnal Manajemen Universitas Udayana 12, no. 3 (2023): 238. http://dx.doi.org/10.24843/ejmunud.2023.v12.i03.p02.

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The batik industry plays a role in the socio-cultural life of the community so that this business can continue to grow and develop. This research was conducted at one of the shops engaged in the batik industry, namely Sari Amerta Batik Collection. It was found that there were problems regarding consumer buying intentions which were allegedly influenced by several factors including promotion, e-wom, and brand image. The population of this research is the consumers of Sari Amerta Batik Collection who are domiciled in Gianyar Regency, with a specified number of samples as many as 100 respondents.

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Braje, Ivana Načinović, Anna Pechurina, Nilay Bıçakcıoğlu-Peynirci, Cristina Miguel, María del Mar Alonso-Almeida, and Carlo Giglio. "The changing determinants of tourists’ repurchase intention: the case of short-term rentals during the COVID-19 pandemic." International Journal of Contemporary Hospitality Management 34, no. 1 (2021): 159–83. http://dx.doi.org/10.1108/ijchm-04-2021-0438.

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Purpose Adopting Ajzen’s theory of planned behaviour theoretical framework, this paper aims to explore repurchase intentions among short-term rental users and changes in determinants of repurchase intention in the context of the COVID-19 pandemic. Design/methodology/approach Data for the research was collected via a cross-country quantitative survey (N = 1,433) in five European countries: Croatia, Italy, Spain, Turkey and the UK during 2020. Trust, perceived value, authenticity and perceived risk were incorporated into the structural equation model as part of an integrated analysis of antecede

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Vera, Yulia, and Mulyowahyudi Alugoro. "Effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Price to Repurchase Intention: Mediating Role of Perceived Trust." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 799–803. https://doi.org/10.5281/zenodo.7588382.

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The purpose of this study was to determine the effect of perceived usefulness, perceived ease of use, perceived price and perceived trust on repurchase intentions with perceived trust as an intervening variable. The sampling technique used purposive sampling with a total of 155 respondents who use Gofood application. Collecting data using a online questionnaire with a Likert Scale. This study uses the Structural Equation Modeling (SEM) method through the smartPLS 3.0 program to process data. The results showed that perceived usefulness, perceived ease of use, and perceived price had a positive

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Suhartanto, Dwi, Ani Kartikasari, Raditha Hapsari, Bambang Setio Budianto, Mukhamad Najib, and Yackob Astor. "Predicting young customers’ intention to repurchase green plastic products: incorporating trust model into purchase intention model." Journal of Asia Business Studies 15, no. 3 (2021): 441–56. http://dx.doi.org/10.1108/jabs-04-2020-0150.

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Purpose This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates the role of gender moderation in the green repurchase intention formation model. Design/methodology/approach A total of 314 young consumers of green plastic products in Bandung, Indonesia were determined for this study. This study used variance-based partial least squares (PLS) to evaluate the proposed model and examine the hypothesized relationship, by means of SmartPLS 3. The construct validity and r

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Noviandari, Sandra Rosa, and Achmad Fachrodji. "Determining Key Factors of Customer Satisfaction and Repurchase Intention for Azarine Cosmetic on Shopee." Journal of Applied Business, Taxation and Economics Research 4, no. 2 (2024): 288–305. http://dx.doi.org/10.54408/jabter.v4i2.368.

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With the development of the beauty industry, especially in the realm of local products, companies need to maintain customer loyalty. This study aims to evaluate the relationship between EWOM, brand image, product quality, and price perception that influence repurchase intentions and their impact on customer satisfaction of the Azarine Cosmetic brand on the Shopee platform. Using a quantitative approach, this study involved 135 respondents in Jabodetabek who have used Azarine products and purchased them on Shopee at least once. The data analysis method used was Structure Equation Modeling-Parti

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Natalia, Ni Komang Triska, and Gede Suparna. "Role of Customer Satisfaction in Mediating the Effect of Product Quality and Service Quality on Customers’ Repurchase Intention of a Coffee Shop in Bali, Indonesia." European Journal of Business and Management Research 8, no. 5 (2023): 123–36. http://dx.doi.org/10.24018/ejbmr.2023.8.5.2138.

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Repurchasing intention is described as the behaviour of consumers in making repeated purchases of products that have been purchased previously. The positive feedback consumers receive after purchase creates repurchase intentions. Good repurchase intentions are influenced by many factors, i.e., product and service quality and customer satisfaction. This research was conducted to determine how product and service quality affect intention to make repeated purchases with customer satisfaction as mediation, with 119 respondents. Data was gathered using a questionnaire and analyzed using SmartPLS. R

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Lei, Hong, Chiwei Chen, Yunfen Lu, and Lu-Sheng Pao. "The Influence of Department Stores' Price Promotion Strategy Toward Consumers' Repurchase Intentions." International Journal of Asian Business and Information Management 15, no. 1 (2023): 1–24. http://dx.doi.org/10.4018/ijabim.334017.

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Taiwan's retailing industry faces fierce competition, and there are practical gaps regarding price promotion and repurchase intention. Therefore, the purpose of this study is to examine the impact of department stores' price promotion strategies on consumers' repurchase intentions and what the moderation effect of perceived risks has on the relationship between price promotion and repurchase intention. The results show (1) the consistency, presentation, and information content of price promotion on the repurchase intentions have a positive and significant impact, and (2) the perceived risks wo

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Buntarman, Calvin, and Rodhiah Rodhiah. "Pengaruh Ease of Use, Trust, dan Privacy Concern terhadap Repurchase Intention pada Situs Jual Beli Online Bukalapak." Jurnal Manajerial Dan Kewirausahaan 4, no. 2 (2022): 301. http://dx.doi.org/10.24912/jmk.v4i2.18223.

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ease of use, trust dan privacy concern terhadap repurchase intention pada situs jual beli online Bukalapak. Populasi dari penelitian ini adalah pengguna Marketplace Bukalapak yang sudah pernah bertransaksi di Bukalapak minimal 4 kali. Penelitian ini menggunakan metode non probability. Sampel dipilih menggunakan metode purposive sampling berjumlah 100 responden yang sudah pernah berbelanja di marketplace bukalapak minimal 4 kali. Teknik pengumpulan data menggunakan kuesioner yang disebarkan secara online malalui google form. Penelitian

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Shaik, Muzeeb, Narendra Bosukonda, Vikas Mittal, and and Shrihari Sridhar. "Price Sensitivity and Customer Perceived Switching Costs in Business-to-Business Markets: Joint Effect on Customer Repurchase Intentions." Journal of Service Management Research 6, no. 1 (2022): 64–79. http://dx.doi.org/10.5771/2511-8676-2022-1-64.

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Previous research assumes an unconditionally positive association of perceived switching costs-financial, procedural and relational-with repurchase intentions. Building on the theory of context-dependent preference formation, the authors posit price sensitivity as a contextual factor that moderates the relationship of repurchase intentions with three different types of switching costs - financial, procedural and relational. Using a large-scale dataset (N=8,588) spanning multiple industries in the B2B domain, the authors show that price sensitivity moderates these associations such that: (1) th

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Prilian, Elvin Eka, Mario Dani, Runi Prameswari, and Peri Akbar Manaf. "To Whale or Not to Whale: Repeated Purchase Behavior Paid Players in Genshin Impact." Indonesian Journal of Multidisciplinary Science 2, no. 10 (2023): 3293–307. http://dx.doi.org/10.55324/ijoms.v2i10.580.

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Online games are a means of entertainment for people of all ages and can be easily accessed by anyone. Games or online games that are becoming a trend today are socially interactive video games. These online games invite friends, family, and others to join and participate in ongoing games. This study investigates factors influencing repurchase decisions and intentions among online game players, Genshin Impact, in DKI Jakarta. A quantitative research method was employed, utilizing Partial Least Square with SmartPLS software, and a sample of 500 respondents was analyzed. The variables examined i

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Amadea, Audrey, and Christian Herdinata. "Pengaruh E-Trust Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce Shopee." BIP's JURNAL BISNIS PERSPEKTIF 14, no. 2 (2022): 123–32. http://dx.doi.org/10.37477/bip.v14i2.354.

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Electronic Commerce (e-commerce) is a transaction of buying and selling goods or services carried out between companies, households, individuals, governments and communities or other organizations that is carried out online. Consumer confidence in using e-commerce has increased from year to year. This can be seen from the increasing number of visits and transaction value. The increase in the number of visits and transactions that occurred during the pandemic led to an increase in consumer complaints in the e-commerce sector. The increasing number of transactions made online requires e-commerce

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Welsa, Henny, Nonik Kusuma Ningrum, and Sella Saputri. "Pengaruh Tampilan Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening:." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 1 (2022): 91–99. http://dx.doi.org/10.47467/alkharaj.v6i1.2533.

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This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple

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Dwipayana, Made Rama Andika, and Ni Nyoman Rsi Respati. "PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PROMOSI PENJUALAN TERHADAP NIAT BELI ULANG." E-Jurnal Manajemen Universitas Udayana 12, no. 12 (2024): 1287. https://doi.org/10.24843/ejmunud.2023.v12.i12.p02.

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The purpose of this research is to explain the role of customer satisfaction in mediating the effect of sales promotion on repurchase intention. This research was conducted in Denpasar City with a total sample of 110 customers. The sampling technique used in this research is purposive sampling technique. Data collection was carried out using a questionnaire. The data analysis technique used to answer the proposed hypothesis is the classical assumption test, path analysis, Sobel test and VAF test. From the results of the analysis it can be concluded that: 1) Sales promotion has a positive and s

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Setiawan, Claudio Chandra, and Ina Agustini Murwani. "Online Innovation and Buyback Intent In The Training Industry: The Mediating Effect with Customer Experience." Jurnal Syntax Transformation 5, no. 10 (2024): 1152–66. http://dx.doi.org/10.46799/jst.v5i10.1011.

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This study aims to investigate the role of customer experience as a mediator in the relationship between online innovation and repurchase intention in the training industry in Indonesia. In the context of intense competition, understanding the factors that influence consumers' intention to repurchase is crucial for business continuity. Data was collected through a survey involving 274 respondents who had participated in training, both online and offline. Respondents were selected based on predetermined criteria. Data analysis was conducted using structural equation modeling (SEM) to evaluate t

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Artana, I. Made, Hartina Fattah, I. Gede Juliana Eka Putra, et al. "Repurchase intention behavior in B2C E-commerce." International Journal of Data and Network Science 6, no. 1 (2022): 147–54. http://dx.doi.org/10.5267/j.ijdns.2021.9.013.

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The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.id. The rapid growth of e-commerce, both C2C and B2B, has made online retailers compete in the online retail business. The intention to buy back is no longer solely due to the quality of service like an offline business. The purpose of this study is to analyze the role of mediating customer satisfaction from

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Farsha, Kemal, Jasman J, and Sulaiman. "The Mediation Role of Brand Equity on The Influence of Attitude Towards the Brand and Brand Image on Product Repurchase Intentions of Apple iPhone Product in Banda Aceh City." International Journal of Scientific and Management Research 06, no. 11 (2023): 122–29. http://dx.doi.org/10.37502/ijsmr.2023.61109.

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This research aims to examine the mediating role of Brand Equity (BE) on the Brand Attitude (BA) and Brand Image (BI) influence on Repurchase Intention. The population was all Apple iPhone product users in Banda Aceh City, Indonesia. The number of samples was determined using the Structural Equation Modeling (SEM) requirement, the formula is 10 times the number of indicators (17 indicators used), providing 170 respondents. Data were processed through AMOS with SEM Analysis. Direct effect testing will be carried out through SEM, and indirect effect testing will be carried out through the Sobel

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Firmansyah*, Yayan, Nugroho Hardiyanto, Wahyu Rafdinal, and Cahaya Juniarti. "The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands." JURISMA : Jurnal Riset Bisnis & Manajemen 14, no. 1 (2024): 153–66. http://dx.doi.org/10.34010/jurisma.v14i1.12496.

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The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intenti

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Marpaung, Putri Nauli, and Moh Erfan Arif. "Pengaruh Relationship Marketing Dan Customer Perceived Value Terhadap Repurchase Intention Dimediasi Oleh Customer Loyalty." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 2 (2023): 514–30. http://dx.doi.org/10.21776/jmppk.2024.03.2.22.

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The objective of this study is to identify and explain the effect of relationship marketing on repurchase intention, the effect of perceived value on repurchase intention, the effect of relationship marketing on customer loyalty, the effect of perceived value on customer loyalty, the effect of customer loyalty on repurchase intention, the influence of relationship marketing on repurchase intention through customer loyalty, and the influence of perceived value on repurchase intention through customer loyalty. Using purposive sampling technique, 190 people with the minimum age of sixteen years w

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Kevin, Lucas, and Miharni Tjokrosaputro. "Pengaruh Perceived Price Dan Country Of Origin Terhadap Repurchase Intention Merek Minuman Xing Fu Tang Di Jakarta: Word Of Mouth Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (2021): 52. http://dx.doi.org/10.24912/jmk.v3i1.11287.

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The purpose of this research is to examine whether 1) perceived price can effect repurchase intention. 2) perceived price can effect word of mouth. 3) country of origin can effect repurchase intention. 4) word of mouth can effect repurchase intention. 5) word of mouth mediates the effect perceived price on repurchase intention. Sample was selected using convenience sampling method amounted to 200 respondents. The result of this study show that perceived price and country of origin have not significant influence on repurchase intention, perceived price has significant influence on word of mouth

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Sutanto, Wullyatri Dewi Risma, and Kussudyarsana Kussudyarsana. "The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention." Jurnal Ilmiah Manajemen Kesatuan 12, no. 1 (2024): 119–28. http://dx.doi.org/10.37641/jimkes.v12i1.2395.

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In the rapidly growing business world, companies are faced with intense competition due to the emergence of new companies. This research analyzes the role of brand trust, brand image and brand equity on repurchase intention of Wardah brand cosmetics. The aim of this research is to determine brand trust, brand image and brand equity on repurchase intentions. This research uses quantitative analysis with purposive sampling technique. The population of this study were FEB students at Muhammadiyah University, Surkarta who had purchased Wardah cosmetics with a sample of 192 respondents. The data co

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Amelia, Riska, and Surya Bintarti. "QUALITY OF EXPERIENCE IN MODERATE LIFESTYLE, BRAND AWARENESS AND QUALITY OF TASTE ON REPURCHASE INTENTION." Dynamic Management Journal 7, no. 3 (2023): 311. http://dx.doi.org/10.31000/dmj.v7i3.8712.

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This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sa

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Mandagi, Deske W., and Nikolas F. Wuryaningrat. "Peran Mediasi Kepuasan Pelanggan pada Pengaruh Gestalt Merek terhadap Niat Membeli Kembali: Studi Empiris pada UMKM di Manokwari." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 1 (October 23, 2023): 117–30. http://dx.doi.org/10.47747/snfmi.v1i.1467.

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This research aims to analyze the mediating role of customer satisfaction in the relationship between brand gestalt and intention to repurchase among micro, small and medium enterprises (MSMEs). This objective departs from the lack of empirical research that explains the relationship between brand gestalt, consumer satisfaction, and intention to repurchase, especially in the context of MSMEs. Quantitative data was collected through a survey of 300 SME customers in Manokwari, West Papua. The data was then analyzed using Structural Equation Modeling (SEM) with the help of the SmartPLS statistica

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Humaira, Khaula Fathia, and Kusuma Ratnawati. "Pengaruh Kualitas Produk Dan Harga Terhadap Repurchase Intention Dimediasi Oleh Kepuasan Pelanggan." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 1 (2024): 165–76. http://dx.doi.org/10.21776/jmppk.2024.03.1.17.

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One of the methods that can be applied to create income stability in businesses is creating customers who are lasting and make repurchases. There are several factors that can shape repurchase intention among customers, for example product quality and price. In the relationship between those variables with repurchase intention, customer satisfaction plays a mediating role. This research was conducted to identify the effects of product quality and price on repurchase intention with the mediation of customer satisfaction. This study uses explanatory research to identify the relationships between

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Wisnalmawati, Wisnalmawati, Ahmed Mohamed Annegrat, Marjam Desma Rahadini, Abadi Sanosra, and Agus Suryono. "Applying Structural Equational Model (SEM) to Analysis of Perceived Social Media Influence on Intention to Buy Online Store by Consumer Trust and Hedonic Brand Image." Scientific Journal of Informatics 11, no. 1 (2023): 1–10. http://dx.doi.org/10.15294/sji.v11i1.47859.

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Purpose: This research aims to examine the influence of social media perceptions which directly influence repurchase intentions which are mediated by consumer trust and hedonic brand image in an online shop by applying the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Methods: This research examines the effect of social media perception intervention on repurchase intentions which is analyzed with a population taken from consumers in four marketplaces, including Lazora.Com, Lazada.com, and Blibli.com. bukalapak.com. The number of samples in this research was

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Yolandari, Ni Luh Dian, and Ni Made Wulandari Kusumadewi. "PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)." E-Jurnal Manajemen Universitas Udayana 7, no. 10 (2018): 5343. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p06.

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The purpose of this study to determine the effect of customer experience, trust, customer satisfaction and re-purchase intention at online shopping site Berrybenka.com. The study was conducted in Denpasar City, using sample size of 112 people. Data were obtained by distributing questionnaires measured by Likert Scale. Data analysis techniques used in the form of classical assumption test, path analysis and equipped with test sobel. The results of this study indicate that customer experience and trust have a positive and significant effect on customer satisfaction. Customer experience and trust

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