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Thèses sur le sujet « Brand choice »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 31 juillet 2024

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1

Silberhorn, Nadja. "Four essays on modeling brand choice and brand loyalty." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.

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Die vorliegende Arbeit besteht aus vier Aufsätzen, die sich mit der Modellierung von Markenwahlverhalten und Markentreue beschäftigen. Der erste Aufsatz gibt eine Einführung in das Nested Logit Modell und weist auf die Existenz von zwei unterschiedlichen Spezifikationen hin. Das utility maximization nested logit (UMNL) und das non-normalized nested logit (NNNL) Modell besitzen unterschiedliche Eigenschaften, die die Schätzergebnisse beeinflussen. Mit einer Simulationsstudie werden die Konsequenzen der Verwendung verschiedener Softwarepakete demonstriert. Außerdem wird gezeigt, dass nur die UMN

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2

Mohaidin, Zurina. "Behavioural analytic approach to consumer choice as foraging." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/54461/.

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Human behaviour can be explained not only through experience and environments but also by incorporating evolutionary explanation. Consumer behaviour could not be understood accurately without infusing Darwinian evolutionary theory which has contributed in the knowledge of human nature. Evolutionary psychology revolves around the human's evolved mental and the impact on human's traits and behaviour where the influence of the environment to our genes would determine our individual behaviour and traits, resulting in variation among us. Foraging which is a part of behavioural ecology involves many

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3

Lamb, Timothy Jerome. "Patterns of brand and store choice." Thesis, City University London, 1989. http://openaccess.city.ac.uk/8327/.

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The sublects of brand choice and store choice have been widely studied, but these two aspects of consumer behaviour have tended to be treated in isolation from each other. This thesis therefore provides a detailed examination of the way in which brand choice and store choice patterns compare and interact. The results are based on AGB consumer panel data, and relate to three frequently-bought grocery products. Despite the multiplicity of factors believed to influence brand and store choice, at the aggregate level many highly regular patterns (concerning for instance the rate of purchase at a st

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4

Guillory, Monica D. "Perceived Brand Age and Its Influence on Choice." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/marketing_diss/24.

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Understanding brand age is potentially critical to a brand management program. When a brand begins to be perceived as older, even with the positive attributes aligned with the idea of traditional and established brands, consumers may begin to move away from the brand. This study defines the concepts of both perceived and preferred brand age. We look at how perceived brand age fits in with our current perspective on branding and can enrich our understanding of consumers’ personal preferences. As there is very little published work in the area of brand age three distinct set of studies were cond

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5

Zhu, Liyu. "Discrete Brand Choice Models: Analysis and Applications." Diss., Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07102007-142035/.

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Thesis (Ph. D.)--Industrial and Systems Engineering, Georgia Institute of Technology, 2008.<br>Esogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member.

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6

Chung, Kim-Choy, and n/a. "Brand image and brand trust in choice of international tertiary education provider." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.

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Increased competition for top students, reduced public funding, and comparative "shopping" by prospective students have resulted in universities taking a more market-oriented approach to improve student enrolment (Moore 2004). The outcomes of this market-oriented approach of universities are: First, students are increasingly seen as customers of knowledge by universities, and universities as suppliers of knowledge to these customers (Svensson & Wood ,2007). Second, students are being faced with an array of education choices and information (passively or actively gained). As with physical produ

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7

Lange, Fredrik. "Brand choice in goal-derived categories : what are the determinants?" Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2003. http://www.hhs.se/efi/summary/612.htm.

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8

Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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9

Chang, Kwangpil. "Essays on heterogeneity in choice modeling." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ34537.pdf.

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10

Murphy, Kyle Cook. "The effect of brand affinity on investor stock choice." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-effect-of-brand-affinity-on-investor-stock-choice(481115db-1bd7-4459-8621-8623e0d00000).html.

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This study focuses on investigating some of the factors that influence the choice of stock to purchase (invest) by retail individual investors within the same industry. Specifically, understanding how brand affinity and stock choice of investors correlate and the effect on the price of the stock. Brand affinity, in this context, refers to the level of affect of favour that an individual has towards a certain corporate brand. The research also aims at developing a model for predicting the relationship between financial performance metrics of a company, brand affinity, and investor stock choice,

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11

Gaskill, Adam. "The influence of consumption values on motorcycle brand choice this thesis is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2004." Full thesis. Abstract, 2004.

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12

Heinemann, George. "Motivations for Chinese and Indian consumers to buy luxury brands a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/512.

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13

Wang, Hua. "The effects of marketing mix on brand equity /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20WANG.

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14

Ma, Yun. "The role of consumer knowledge in consumer evaluations of brand extension a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2005." Full thesis. Abstract, 2005.

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15

Huang, Rong 1973. "Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115606.

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Motivation: Various brand equity measures have been proposed in extant literature. Few researches have explored the theoretical similarities, differences and relationship between different brand equity measures. In the thesis, I will explore two types of brand equity measures, namely customer mind-set measures and product-market performance measures. In particular, I will look at: 1) the correlation between the two types of measures; 2) which measure reflects the underlying brand equity construct better; 3) the impacts of marketing mix elements on the two types measures respectively; and 4) th

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Kim, Woo Sung. "Product quality, image, and salient association levels as factors in brand extendibility /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3024519.

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Thesis (Ph. D.)--University of Oregon, 2001.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 155-163). Also available for download via the World Wide Web; free to University of Oregon users.

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Dew, Leah Kristin Kwon Wi-Suk. "College consumers' apparel brand knowledge an exploratory study of brand awareness and perceived brand category structures /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Consumer_Affairs/Thesis/Dew_Leah_7.pdf.

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18

Bornmark, Hanna, Åsa Göransson, and Christina Svensson. "A study to indicate the importance of brand awareness in brand choice - A cultural perspective." Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3501.

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<p>According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? </p><p>There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if

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19

Mathekgana, Khutso. "The relationship between brand loyalty and brand choice within the emerging markets of South Africa." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/53154.

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Thesis (MBA)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: Brands, compnsing goods and services, serve to differentiate them from those of competitors. These have now proliferated to such an extent that it is difficult for brand owners to reach consumers and make their brands stand out. Brand loyalty has become one of the most frequently studied aspects of the purchasing process. It is thus defined through its measurements as the repeated purchase behaviour of one brand vis-á-vis other brands in the same category. The definition assumes a choice between two or more brands on the

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20

Davis, Nigel Roger John. "A study of the extent of brand loyalty exhibited by business travellers towards the lodging product." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-12232009-020359/.

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21

Bucker, Silke. "Assessing brand fit using conjoint analysis." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4143.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few of them have focused on one of the most important determinants of such transfer namely, brand fit. Brand image transfer is the transfer of brand associations, attributed to another entity, to the brand, while brand fit has been defined as a consumer learning process that seeks to match those brand associations held of the relevant brands involved. This study proposes to assess brand fit. Since a variety of

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22

Marriott, Andrew William. "Consumer perceptions of multiple private label brands offered by Pick n Pay stores." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/5974.

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This research provides insight into consumer perceptions of multiple private label brands being simultaneously offered by an individual retailer. The primary purpose of this study is to investigate the current consumer perceptions of the three private label brands at Pick n Pay Stores, a South African retailer. Consumers are no longer being presented with a single private label brand, but individual grocery retailers offer multiple private label brands under one retailer. Pick n Pay Store’s current private label brands co-exist as PnP no name, PnP and PnP Finest, and are synonymous with the ge

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23

Lee, Dongdae. "Effects of Perceived Quality, Product Category Similarity, and Brand Breadth on Consumers' Perceptions of Brand Extensions: Tests of Categorization Theory and Cognitive Response Theory." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc279140/.

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Various constructs are related to predicting consumers' perceptions of brand extensions. Among these, three constructs, perceptions of perceived quality (PQ) associated with the parent brand, product category similarity (PCS) of an extension to its parent brand, and brand breadth (BB) of the parent, are central to many brand extension studies. The purpose of this study is to clarify the roles of these three constructs and to pit predictions from an alternative theoretical perspective — cognitive response theory — against predictions based on categorization theory.

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24

Fry, Timothy Richard Leighton. "On the use of some Burr family distributions in econometrics." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328288.

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25

Park, Seong Yong. "Modeling dynamic choice behavior : empirical analysis using multinomial logit and multiperiod multinomial probit models /." Thesis, Connect to this title online; UW restricted, 1996. http://hdl.handle.net/1773/8727.

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26

Raggio, Randle David. "Three essays exploring consumers' relationships with brands and the implications for brand equity." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1146066729.

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27

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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28

Li, Wei. "Consumption motivations underlying ownership effect in brand extensions." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38747236.

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29

Jones, Scott A. "Whose cobrand is it anyway? : exploring consumer interpretations of a brand alliance /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136427.

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Thesis (Ph. D.)--University of Oregon, 2004.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 157-165). Also available for download via the World Wide Web; free to University of Oregon users.

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30

Li, Wei, and 李暐. "Consumption motivations underlying ownership effect in brand extensions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38747236.

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31

Tsang, Cheung-ming. "Business opportunities of luxury product business in the PRC /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18023812.

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32

Chau, Wai-yee Danny. "The branding strategy of car industry in Hong Kong and Thailand /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18003692.

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33

Blombäck, Anna. "Supplier brand image - a catalyst for choice : Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors." Doctoral thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-72.

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This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding. The empirical parts focus on how buyers and sellers representing nine companies in the subcontractor context describe different phases and processes included in sales and purchasing. The results indicate that subcontractor corporate br

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34

Do, Thi Thu Huyen, and Veselin Ralev. "Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52646.

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Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. Therefore, the study was built to get a deeper understanding of the impact of university brand personality on international students' choices. Pu

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35

Fuller, Rachel. "The link between consumer memory and brand choice : a comparison across two markets." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/27343.

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The aim of this thesis is to clarify the link between consumer memory and brand choice, which is a seminal assumption of prominent marketing theories and brand management practises, such as Customer Based Brand Equity (CBBE; Keller, 1993, 2003). The aim is important for two reasons: (i) recent evidence has questioned the precise nature of the link (e.g., Stocchi et al., 2015), thus potentially challenging a long-standing body of CBBE research; and (ii) up-to-date efforts in CBBE research have shifted towards linking the two aspects (memory and choice) to conceptualise CBBE as a process (e.g.,

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36

Morris, Andrea Leigh. "Assessing brand image transfer in sponsorship." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5347.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how organisations are able to satisfy consumers‟ needs. Satisfying consumers‟ needs is a key philosophy of marketing, thus, it is an important objective for marketing managers to transfer knowledge to consumers about their need-sati

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Peters, Wilhelm. "A study of the brand characteristics of Oakley." Thesis, Link to the online version, 2005. http://hdl.handle.net/10019/1762.

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38

Wallin, Julia, and Anna Lindborg. "The competition within the walls : a qualitative study about how customers reason regarding their brand choice." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20887.

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As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. More specifically, the following attributes, private labels versus national brands, customer behavior, and store layout are considered in order to address a possible complexity in the brand choice. The empirical material was collected through twelve exit interviews outside Stadium stores in four cities, combined with fou

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Overstreet, Kay L. "Children's Inferences Based on Brand Personality." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc500407/.

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This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on bra

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40

Gerrath, Maximilian Hartwig Emmerich Eilert. "Brand rivalry : the role of choice popularity and self-threat in consumer side-taking." Thesis, University of Leeds, 2016. http://etheses.whiterose.ac.uk/15387/.

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Brands constantly challenge each other for market leadership and release new products to outperform their competition (e.g. Coca-Cola vs. Pepsi or Mac vs. PC). Although brand rivalry is a ubiquitous phenomenon that greatly influences consumer behavior, scholars only recently started to examine brand rivalries’ implications for consumer behavior. Prior consumer research related to rivalry focuses on competitive advertising, brand choice making, brand relationships or brand switching. An emerging stream of research specialized on consumer-based implications of brand rivalries investigates the ph

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Sun, Xiaolu. "Of Symbolic Consumption and Brand Choice: An Empirical Testing of the Self-congruity Theory." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1341322211.

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Mitchell, S. L. "Exploring the role the brand plays in the choice of charity by UK volunteers." Thesis, University of Reading, 2016. http://centaur.reading.ac.uk/65726/.

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Charities need to understand why volunteers choose one brand rather than another in order to attract more volunteers to their organisation. There has been considerable academic interest in understanding why people volunteer generally. However, this research explores the more specific question of why a volunteer chooses one charity brand rather than another. It builds on previous conceptualisations of volunteering as a consumption decision. Seen through the lens of the individual volunteer, it considers the under-researched area of the decision-making process. The research adopts an interpretiv

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Ferreira, Kirla Seronni Cardoso. "Do they deserve it? The effect of consumer envy on brand attitude and choice." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20704.

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Submitted by Kirla Ferreira (kirlacardoso@outlook.com) on 2018-03-27T13:51:09Z No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-03-28T15:55:07Z (GMT) No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-03-28T16:08:18Z (GMT) No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e

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Johnson, Earl E. "Dispensing a Hearing Aid Brand: What's Important to Audiologists and Their Individual Decision Choice?" Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/1710.

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Johnson, Earl E. "Personal Evaluations of Hearing Aids by Audiologists and Their Impact on Brand Dispensing Choice." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/1726.

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Rawal, Monika. "THE IMPACT OF MESSAGE FRAMING WITH ADVERTISING APPEALS ON CONSUMER ATTITUDES AND BRAND CHOICE." OpenSIUC, 2019. https://opensiuc.lib.siu.edu/dissertations/1707.

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An advertisement is meant to persuade consumers by using different message framing (gain or loss) within advertising themes also known as appeals, broadly classified into rational and emotional appeals. Previous research has studied the impact of either message framing or advertising appeals on consumers’ attitudes. Because message framing and advertising appeal both are an intrinsic part of an advertisement, it is important to understand the combined impact of message framing and advertising appeals on consumer attitudes. Hence, this research examines the effect of gain versus loss message fr

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WANG, Yanan. "Exploring online brand choice at the SKU level : the effects of internet-specific attributes." Digital Commons @ Lingnan University, 2004. https://commons.ln.edu.hk/mkt_etd/13.

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E-Commerce research shows that existing studies on online consumer choice behavior has focused on comparative studies of channel or store choice (online or offline), or online store choice (different e-tailers). Relatively less effort has been devoted to consumers’ online brand choice behavior within a single e-tailer. The goal of this research is to model online brand choice, including generating loyalty variables, setting up base model, and exploring the effects of Internet-specific attributes, i.e., order delivery, webpage display and order confirmation, on online brand choice at the SKU le

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48

Li, Yiyan Stella. "Three essays on consumer behavior in Virtual Community eWOM, online trust, and dynamic impacts on brand selection /." View the Table of Contents & Abstract, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38025395.

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Li, Yiyan Stella, and 李藝燕. "Three essays on consumer behavior in Virtual Community: eWOM, online trust, and dynamic impacts on brandselection." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38800184.

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Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

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