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Articles de revues sur le sujet « Brand loyalty »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 juillet 2025

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1

CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Originâ€™s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumerâ€™s level of status-seeking motivation is considered when analysing the effect of brandâ€™s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass

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Khoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP." Journal of Law and Commerce 32, no. 2 (2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.

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Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with. Experienced consumers manifest devotion to their preferred brands. This is the essence of Brand Loyalty. But should this Brand Loyalty be reciprocated by the brand owner? Is there such loyalty by the brand towards the consumer? Should the brand owner sustain the quality of products covered by his brand?

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Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.

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This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands. Brand loyalty is defined in this study as pins, likes, or comments on a post by one of three food brands: Cooking Light, Food Network, and Kraft Foods. Content analyses were conducted over a two-week period to observe the number and types of posts by the three brands and the interaction with their Pinterest followe

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Qamar-un-Nisa and Mehr-un-Nisa. "Impact of Brand Anthropomorphism on Brand Loyalty through Brand Personality." Human Nature Journal of Social Sciences 4, no. 2 (2023): 716–33. https://doi.org/10.71016/hnjss/tzxtwf40.

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Study Objective: Brand anthropomorphism is a relatively new strategy which helps to build strong relationships between consumers and the brand Loyalty. This study aims to find out the impact of brand anthropomorphism on its dimensions (human body lineaments, human facial physiognomy, and self-brand congruity) and brand loyalty through the mediation of brand personality by collecting responses from the customers of fast food brands in the Lahore city of Pakistan. Methodology: The sample size of the study is comprised of 351 consumers of fast food brands in the Lahore city, including McDonalds,

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Megha, Dua. "Brand Loyalty and the Perception of Indian Buyers." International Journal of Trend in Scientific Research and Development 2, no. 4 (2018): 1284–88. https://doi.org/10.31142/ijtsrd12824.

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Customer loyalty often termed as brand loyalty is a way by which businesses run. Keeping the customer happy should be of the main concern for a business. Indian consumers are known for their loyalty. Retaining the consumer in is more profitable then finding a new one. As the economy is gaining momentum, significant changes are taking place in the economy. Winning consumers mind by creating impressions and retaining the position of brand in the economy can do wonders. Today brands are creating a great impression in the minds while competition among the existing brands is giving birth to brand s

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Hossein, Vazifehdoost, and Negahdari Azadeh. "Relationships of Brand Awareness, Brand Association and Perceived Quality with Brand Loyalty and Repurchase Intention." International Journal of Case Studies 7, no. 1 (2018): 45–51. https://doi.org/10.5281/zenodo.3538815.

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Due to the intense competition in market place, customers nowadays are exposed to several brands from across the globe. This study assessed the effect of brand awareness, brand association and perceived quality on brand loyalty and repurchase intention among consumers of fashion brands in Iran. The study applied a quantitative research design using a structured questionnaire. Four hypotheses were posited and to empirically test these hypotheses, a sample data set of 202 business students was used. The findings illustrated that brand awareness has a positive considerable impact on brand loyalty

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Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.

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In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance has been suggested to marketers to cultivate emotional attachments between consumers and brands so as to increase brand loyalty. This study focussed on determining the extent to which the three underlying dimensions of brand romance, namely pleasure, arousal and dominance predict brand loyalty among cell phone users in the North West province. In t

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Mohammad, Hassan Fahimeh, and Mohammad Hami. "PRESENTING STRUCTURAL MODEL OF FACTORS AFFECTING CONSUMER ATTITUDINAL AND BEHAVIORAL LOYALTY TO DOMESTIC AND FOREIGN SPORTS BRANDS IN SPORTS CLUBS." International E-Journal of Advances in Social Sciences (IJASOS) 10, no. 28 (2024): 49–58. https://doi.org/10.5281/zenodo.10980158.

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<strong>Abstract:</strong> The present research aimed to provide a structural model of factors affecting the attitudinal and behavioral loyalty of consumers to domestic and foreign sports brands in sports clubs in Iran. The research method is a descriptive-survey type and the statistical population was all consumers of domestic and foreign sports brands in the sports clubs of Iran, and due to the unlimited statistical population, 400 people were selected as a sample using structural equations method. In the field of factors affecting loyalty, a researcher-made questionnaire with 33 questions i

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Hadi, Abdulhadi, Dody Muhamad Wisnu Barata, Hardoko Hardoko, and Yusti Yusti. "PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND LOVE PADA GEN Z DI KABUPATEN KLATEN MEMILIH MERK SNEAKERS LOKAL." Kajian Ekonomi dan Bisnis 19, no. 2 (2024): 144–54. https://doi.org/10.51277/keb.v19i2.218.

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Abstract This study aims to analyze the influence of brand experience on brand loyalty, with brand love as a mediating variable among Gen Z in Klaten Regency in choosing local sneaker brands. The research employs a quantitative approach with a survey method. Data were collected from 107 respondents selected through purposive sampling and analyzed using path analysis and Sobel test to examine mediation. The findings indicate that brand experience has a positive and significant effect on brand loyalty (β = 0.257; p = 0.011) and brand love (β = 0.604; p = 0.000). Additionally, brand love signific

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Kiran, Ammara, Nida Zaheer, Khansa Masood, and Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty." Sustainable Business and Society in Emerging Economies 6, no. 1 (2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.

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Objective: This study sets out to deeply explore the way different aspects influence brand loyalty. We're particularly interested in understanding how customers perceive different brands when brands are doing some activities regarding social welfare, and how this participation of brands leads to loyalty. Methodology: We conducted a survey from 251 people using an online questionnaire. The results show that people like to use those brands that actively participate in socio-political activities. This thing increases the trust of customers for a brand as they think it is a good brand and enhances

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Pourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.

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Purpose The purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation). These aspects are explored for sports apparel brands after considering the perceptions of Iranian consumers. Design/methodology/approach This study is based on the analysis of survey data gathered online and face-to-face from a sample of Iranian consumers of sports apparel brands that were analysed using part

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Shoaib, Aruba, Dr Afroz Sial, and Dr Syed Talib Hussain. "Analysing Customer Loyalty Trends in Niche Apparel Brands in Context of Pakistan." Bulletin of Multidisciplinary Studies 1, no. 3 (2024): 114–24. http://dx.doi.org/10.48112/bms.v1i3.912.

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Brand loyalty is regarded as crucial to maintaining the competitive advantage of companies. Several factors such as brand experiences, brand trust, brand prestige, and brand personality have been proposed as the antecedents of brand loyalty. However, their effect varies with the context. This quantitative research attempts to investigate the impact of brand expectations, brand trust, brand prestige, and brand personality on attitudinal and behavioural dimensions of brand loyalty in the context of Pakistan's bridal market especially focusing on HSY and Nomi Ansari bridal brands. The researcher

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Gu, Junpeng. "Research on Influencing Factors of Brand Loyalty." Advances in Economics, Management and Political Sciences 114, no. 1 (2024): 1–4. http://dx.doi.org/10.54254/2754-1169/114/2024bj0138.

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One of the main subjects in todays research is brand loyalty. The researcher finds that as spending power continues to grow in the consumer market, brand loyalty is crucial for all stages of brand development. However, there is a lack of unified explanation for the issue of various factors influencing brand loyalty. Therefore, the research topic of this paper is to explore the influence of emotional factors, social factors and cognitive factors on brand loyalty. This papers research methodology is as follows. Firstly, this paper adopts the literature review method. Secondly, this paper analyze

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Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.

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Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active brands to predict prominent CBR constructs, including brand awareness, brand trust, and brand loyalty. Design/methodology/approach This study was based on an electronic survey of 339 respondents. Structural equation modeling was used to analyze the dat

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Wijayanti, Murti, Dewi Sri Woelandari Pantjolo Giningroem, and Novita Wahyu Setyawati. "Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation." Majalah Ilmiah Bijak 20, no. 1 (2023): 88–96. http://dx.doi.org/10.31334/bijak.v20i1.3110.

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The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 respondents. In this study, data are analyzed using structural equation modeling (SEM) using Smart PLS software. Findings show that brand experience and brand trust have a positive impact on brand love. Furthermore, brand trust and brand love positively affect brand loyalty, whereas brand experience does not. The study also found that the relat

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Guo, Wenqiu, and Liying Zhou. "Influence factors of customer-based brand equity: A study on China mobile phone industry." International Journal of Financial Engineering 08, no. 01 (2021): 2050050. http://dx.doi.org/10.1142/s2424786320500504.

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Competitions among enterprises are actually competitions among brands, and competitions among brands depend on the level of brand equity. Brand equity is vital for companies to strengthen their competitive position. Most previous studies revealed that two sets of the brand equity measure which was brand satisfaction and brand loyalty grouped into the same loyalty dimension. However, this study separates these two sets of measures into customer satisfaction and customer loyalty and examines the mediating effects of customer loyalty between brand knowledge, customer satisfaction, and customer-ba

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Yohanes Totok Suyoto and Hendy Tannady. "Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia." International Journal of Professional Business Review 7, no. 6 (2022): e0769. http://dx.doi.org/10.26668/businessreview/2022.v7i6.e769.

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Purpose: This research is conducted to examine the influence of ideal self-congruence on customer love and loyalty to two luxury brands. Theoretical Framework: Luxury brands have three dimensions, namely functional, experiential, and symbolic. A brand is said to be luxurious if it has some characteristics such as high quality, high price, sensuality, beauty, exclusivity, historicity, and uniqueness. Customer loyalty to brand is a crucial strategy choice for companies struggling to maintain business continuity. The organizations believes that brand loyalty can provide benefits for organization.

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Feeney, Roberto, Pedro Harmath, Josefa Ramoni-Perazzi, and Pablo Mac Clay. "Relationship between brand and dealer loyalty in the agricultural equipment market." International Food and Agribusiness Management Review 25, no. 2 (2022): 347–60. http://dx.doi.org/10.22434/ifamr2021.0088.

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Agricultural equipment companies intend to understand agriculture producers’ buying behavior by answering questions such as how loyal producers are to brands and dealers, which have an important impact on their profitability. This paper addresses the problem of how loyal agricultural producers are to equipment brands and dealers. Using a combination of cluster analysis and probit models, we identified producers’ behavioral and attitudinal loyalty to brands and dealers and analyzed the factors that explain such loyalty. We also found a strong interdependence between brand and dealer loyalty and

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Calysta, Netha Eliana, and Yuyun Karystin Meilisa Suade. "Battle Of Brand Loyalty: Based On Social Media Advertising – Gojek And Grab." Value : Jurnal Manajemen dan Akuntansi 19, no. 3 (2024): 784–96. http://dx.doi.org/10.32534/jv.v19i3.6050.

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The use of social media advertising is certainly familiar to consumers as one of the marketing strategies for brands or products in the company. This study will look at the level of consumer loyalty to Gojek and Grab through brand image and brand awareness. This study aims to see between the two brands which brand is superior in using social media advertising in increasing consumer loyalty, namely generation z people in Makassar city, Indonesia. This study uses quantitative methods by analyzing 265 respondents and will be analyzed using PLS-SEM. The results of this study indicate that Gojek is

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Thai Dong, Tan, and Nguyen Thi Phuong Giang. "Exploring Brand Loyalty in Online Shopping: The Mediating Impact of Customer Satisfaction and Brand Trust in the Context of Vietnam's Household Appliances Market." International Journal of Electronic Commerce Studies 16, no. 1 (2025): 1–24. https://doi.org/10.7903/ijecs.2398.

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In today's rapidly evolving e-commerce environment, where online shopping has become integral to consumer behavior, understanding the factors influencing brand loyalty is crucial for businesses aiming to succeed in the digital market. This research seeks to explore the determinants of brand loyalty among consumers in Vietnam, particularly in the context of household appliance brands. Furthermore, the study aims to shed light on the mediating effects of brand trust and customer satisfaction on brand loyalty. The insights gained will be instrumental in formulating effective brand strategies, enh

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Mourad, Maha, and Karim Youssef. "Brands Loyalty." International Journal of Customer Relationship Marketing and Management 7, no. 4 (2016): 40–57. http://dx.doi.org/10.4018/ijcrmm.2016100103.

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Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy. Based on the literature review and an exploratory study a conceptual framework was proposed that was tested using a quantitative technique. It was launched with 245 responses to test the hypothesis using SPSS tool. The findings of the research showed that Brand

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Sasono, Annisa Ajeng Putikasari, Yolanda Masnita, and Kurniawati Kurniawati. "Studi Consumer Brand Engagement pada Media Sosial FnB (Food and Beverages) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange." J-MAS (Jurnal Manajemen dan Sains) 9, no. 2 (2024): 1025. http://dx.doi.org/10.33087/jmas.v9i2.2003.

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Consumer Brand Engagement (CBE) on social media is important in shaping consumers emotional and interactive engagement with brands, spanning cognitive, affective and behavioral dimensions. In Indonesia, brand loyalty in the food and beverage (FnB) industry is often challenging, with many brands struggling to retain consumers in a competitive and dynamic market. The purpose of this study is to examine the dynamics of Consumer Brand Engagement and its impact on brand love and brand loyalty. This research specifically aims to understand how brand interactivity, consumer involvement, and e-WOM can

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Alić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.

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AbstractThe purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method. To test the research hypotheses, we used two samples, which implied the collection of usable 528 questionnaires. Confirmatory factor analysis was used to test the reliability, convergent, and discriminant validity of the constructs of interest. The structural equation modeling (SEM) technique was employed to analyze the effect of brand image on brand loyalty and b

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Su, Jin, and Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion." International Journal of Retail & Distribution Management 46, no. 1 (2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.

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Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. It was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect

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Verinita, Verinita. "KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY." BISMA 13, no. 3 (2019): 158. http://dx.doi.org/10.19184/bisma.v13i3.8898.

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This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not sign

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Shidiqy, Dhiya'u, and Rendi Setiawan. "DOMINASI BRAND MINDED DAN MULTI-BRAND LOYALTY DALAM PEMBELIAN PRODUK DENGAN LUXURY BRAND." SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam 2, no. 1 (2022): 123–36. http://dx.doi.org/10.21274/sosebi.v2i1.5352.

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Abstrak: The purpose of this study was to determine the dominance of the influence of brand minded and multi-brand loyalty on product purchasing decisions with luxury brands. The population in this study are young entrepreneurs who are members of the Indonesian Young Entrepreneurs Association (HIPMI) Tulungagung. The sample measurement guidelines use the saturated sample technique with a sample of 53 people. The research instrument for data collection in this study used a questionnaire with a Likert scale with data analysis techniques in this study, including descriptive statistical techniques

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Andita, Mirza Putri, Sulastri Sulastri, and Zakaria Wahab. "Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek." Jurnal Manajemen Maranatha 21, no. 1 (2021): 45–54. http://dx.doi.org/10.28932/jmm.v21i1.4066.

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Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can

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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these t

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Büyükdağ, Naci. "The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media." Business & Management Studies: An International Journal 9, no. 4 (2021): 1380–98. http://dx.doi.org/10.15295/bmij.v9i4.1902.

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The purpose of this study is to propose a model to understand the impact of brand information (awareness and image) on marketing variables (satisfaction, brand loyalty, WOM and purchase intention) for individuals who like or follow brands in social media. In this study, 522 questionnaires were collected, and multi-group structural equation modelling was used. According to the findings, brand awareness had a significant direct effect on brand image and a significant indirect effect on brand loyalty and purchase intention through brand image. Also, the immediate effects of brand image on satisfa

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Phan, Thanh Hai, Ngoc Diep Nguyen, Hai Giang Ha, Mai Trang Le, Phuong Anh Vu, and Hai Anh Doan. "YOUTHS’ WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY." Business, Management and Economics Engineering 22, no. 01 (2024): 112–37. http://dx.doi.org/10.3846/bmee.2024.19873.

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Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology – Using an online questionnaire from 1st October 2022 to 31st December 2022, 740 valid responses were collected. Findings – The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study conclu

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Jung, San, and Tae-Hoon Kim. "The effects of influencer characteristics on brand trust, brand attachment, and brand loyalty among SNS sportswear consumers: Focusing on the MZ generation consumers." Journal of Asian Scientific Research 15, no. 1 (2025): 50–66. https://doi.org/10.55493/5003.v15i1.5298.

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This study aimed to empirically investigate the effects of influencer characteristics on brand trust, attachment and loyalty among social networking service (SNS) sportswear consumers and provide baseline information for influencer marketing strategies for sportswear brands targeting Millennials and Generation Z (MZ Generation). We surveyed users exposed to influencer marketing by sportswear brands on SNS using convenience sampling. The collected data was analyzed using descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression anal

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Lu, Jinzhao, and Yingjiao Xu. "Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity." Journal of Product & Brand Management 24, no. 4 (2015): 365–76. http://dx.doi.org/10.1108/jpbm-05-2014-0593.

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Purpose – This study aims to investigate Chinese young consumers’ brand loyalty toward sportswear products from a self-congruity perspective. With different performance observed between global and domestic sportswear brands in the Chinese market, this study also aims to examine the impact of country of origin on Chinese young consumers’ behavior toward sportswear brands. Design/methodology/approach – A survey with street intercept method was conducted in Shanghai to collect data for this study. Multiple independent t-tests and structural equation modeling (SEM) with bootstrap method were used

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Dada, Muhammad Habib. "Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity." Journal of Marketing Strategies 3, no. 1 (2021): 29–43. http://dx.doi.org/10.52633/jms.v3i1.33.

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The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand equity. In order to achieve research intentions, a model reflecting the effect of brand association, brand image and brand loyalty on brand equity was conceptualized. Hypotheses were formulated to assess the relationship between the variables and

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Reka Meiyola. "HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI UNIVERSITAS PASIR PENGARAIAN)." Journals of Indonesian Multidisciplinary Research 2, no. 1 (2023): 48–65. https://doi.org/10.61291/q2bj9n55.

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Penelitian ini bertujuan untuk mengetahui hubungan brand experience, brand image, brand satisfaction, dan brand loyalty dalam pespektif four-stage loyalty model. Populasi penelitian adalah mahasiswa aktif Prodi Manajemen Universitas Pasir Pengaraian. Jenis penelitian ini adalah penelitian asosiatif Jumlah sampel yang ditetapkan sebanyak 100 responden dengan menggunakan accidental sampling. Tehnik pengambilan data terdiri dari kuesioner dan wawancara. Teknik Analisis data menggunakan structural Equating Modeling (SEM PLS) dan Smart PLS. Hasil penelitian menunjukkan brand experience berpengaruh

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Mohd Kassim, Norizan, Nurfatihah Akmal Binti Jamaludin, and Zullina Hussain Shaari. "Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market." SHS Web of Conferences 124 (2021): 05001. http://dx.doi.org/10.1051/shsconf/202112405001.

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The cosmetic industry in emerging economies such as Malaysia shows vast growth. However, fierce competition has forced domestic cosmetic brands to be more competitive. Brand loyalty is one of the key aspects of management to retain the competitive advantages of the market. Thus, this research would like to investigate the factors that led to the brand loyalty of the domestic cosmetics brand in Malaysia. There are four independent variables in this study, namely brand price, brand perceived value, brand satisfaction, and brand trust, while brand loyalty is a dependent variable. A correlation st

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Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.

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Purpose – This article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands and their respective sub-brands to analyze promotional strategies between and within certain corporate brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are well suited for effective price promotions following the idea of loss leader by Lal and Matutes (1994). Design/methodology/approach – The paper’s approach follows Allender and Richards’ (2012) and extends to explicitl

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Indrayana, Rony, Faizatun, and Derriawan. "Analysis of the Influence of Brand Association, Brand Image, Brand Awareness, and Brand Loyalty on Brand Equity of Telon Oil." International Journal of Science and Society 6, no. 2 (2024): 166–73. http://dx.doi.org/10.54783/ijsoc.v6i2.1121.

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This research aims to analyze the influence of brand association, brand image, brand awareness, and brand loyalty on brand equity of telon oil. This research uses a quantitative approach with the sample in the study being women or men aged 25 – 55 years and who have used My Baby telon oil. In carrying out this research, researchers used data analysis methods using the Likert scale measurement method, questionnaire data analysis using the SPSS 26 statistical program with the SEM SmartPLS method. The research results show several important findings regarding the relationship between the main var

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Nilufar, Yasmin, and Raju Valliappan. "Bangaladeshi Ready Made Garments Industry: Past and Future." International Journal of Business Management and Technology 4, no. 4 (2023): 102–10. https://doi.org/10.5281/zenodo.7664558.

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This paper has two phases; in first phase highlights as, Bangladeshi Ready Made Garments (RMG) has passed through a number of domestic as well as international challenges. Few of those challenges are traced out in this study from industrial development point of view. The second phase is related ot the brand loyalt of customers buying ready made garments , Stratetgic Literature Reiview (SLR) has been drawn on the concept of brand loyalty and related influencing factors. This paper suggests that firms need to pay attention towards the brand loyalty of the customers by mapping their expectations

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Tazkia, Yumna, and Maya Ariyanti. "The effect of social media marketing on brand loyalty for a sportswear brand: The mediating role of brand trust and cognitive engagement." Edelweiss Applied Science and Technology 9, no. 3 (2025): 1908–15. https://doi.org/10.55214/25768484.v9i3.5717.

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Building brand loyalty has become essential, particularly for sportswear brands in the age of social media. As one of the countries committed to increasing the trend of healthy lifestyles, Indonesia provides opportunities for sportswear brands to grow. This study aims to investigate how social media marketing affects brand loyalty, together with cognitive engagement and brand trust as mediators. An online survey was conducted with 350 respondents and the PLS-SEM method was used for analysis. The results show that social media marketing positively affects cognitive engagement, brand trust, and

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Aulia Melani, Shava Riftika, Ida Bagus Nyoman Udayana, and Lusia Tria Hatmanti Hutami. "Pengaruh Brand Image Terhadap Brand Loyalty dengan Satisfaction dan Brand Love Sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Vivo di Yogyakarta)." JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL 6, no. 1 (2024): 30–37. https://doi.org/10.38035/jmpis.v6i1.3405.

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Penelitian ini bertujuan untuk mengetahui 1) Pengaruh brand image terhadap brand loyality pada produk Smartphone Vivo, 2) Pengaruh brand image terhadap satisfaction pada produk smartphone Vivo, 3) Pengaruh brand image terhadap brand love pada produk Smartphone Vivo, 4) Pengaruh satisfaction terhadap brand loyalty pada produk Smartphone Vivo, 5) Pengaruh brand love terhadap brand loyalty pada produk Smartphone Vivo. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian Smartphone Vivo di Kota Yogyakarta. Teknik pengambilan sampel dalam penelitian ini adalah tekni

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Ma, Ming, Yinger Gu, Wenyi Huang, and Tian Wang. "CSR Impact on Brand Loyalty: Insights from Consumer Perceptions." Frontiers in Management Science 2, no. 5 (2023): 58–62. http://dx.doi.org/10.56397/fms.2023.10.08.

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This research explores the intricate relationship between corporate ethics, social responsibility (CSR), brand association, and brand loyalty in the context of the dynamic Chinese market. Chinese consumers exhibit an increasing awareness of and enthusiasm for CSR initiatives, seeking information on ethical and social practices when making purchasing decisions. Strong brand association significantly influences brand loyalty, with consumers choosing brands that align with their values, including CSR values. The interplay between CSR and brand association is dynamic and positively impacts brand l

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Macnico, Peter, Renny Christiarini, and Lily Purwianti. "Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z." Wiga : Jurnal Penelitian Ilmu Ekonomi 14, no. 2 (2024): 286–301. https://doi.org/10.30741/wiga.v14i2.1227.

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This study investigates the impact of brand experience, brand trust, brand image and brand awareness on brand loyalty among Generation Z customers. As competition intensifies in the Subscription Video On Demand (SVOD) industry, particularly with Generation Z’s increasing influence, SVOD brands strive to differentiate themselves through distinct logos, enhanced user experiences, and intuitive applications. The research is set in the context of Batam, where 259 Generation Z customers participated in the study via a questionnaire distributed through Google Forms. The questionnaire employed a 5-po

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Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.

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Purpose – The purpose of this study is to investigate the effect of luxury brand experience dimensions, such as sensory, affective, behavioral, and intellectual, on brand image and brand love. It also seeks to identify the causal role of brand image and brand love. Design/Methodology/Approach – In this study, SPSS 21.0 and AMOS 21.0 statistical packages were used for empirical analysis. Model fit and hypotheses were tested by SEM. Findings – Sensory experience influenced brand image, brand love, and emotional experience, which affects intellectual experiences, influenced brand image and brand

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Armenia, Monica Desty, and Kurniawati Kurniawati. "PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA." Journal of Management : Small and Medium Enterprises (SMEs) 17, no. 2 (2024): 267–83. https://doi.org/10.35508/jom.v17i2.16914.

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The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty. This study delves into the intricate relationship between brand satisfaction and its impact on emotional brand attachment, brand love, brand loyalty, and self-esteem among sneaker enthusiasts. Data was collected from 255 sneaker users through an online survey administered using Google Forms to explore these connections. Purposive sampling was employed, targeting individuals who actively wear sneakers. The Structural Equation Model (SEM) was u

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Bartosik-Purgat, Małgorzata. "Customers' loyalty profiles." Economics and Business Review 7, no. 1 (2007): 5–20. http://dx.doi.org/10.18559/ebr.2007.1.533.

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Brand consumer loyalty is one of the most important issue in the area of consumer behaviour. Companies conduct many researches to find out the needs and preferences of potential buyers because satisfied and happy consumers usually come back and buy products of the same companies or brands. This is only one aspect of consumer loyalty, another one is telling other consumers about the product and brand and encouraging them to buy the product of a particular brand. The article presents results of empirical researches conducted among Polish consumers about their brand loyalty. These results help to

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Nandukrishna, T. Ajith, and Susan Mathew Linda. "A Study on Relationship between Brand Loyalty States – In the Context of Virtual Smartphone Brand Communities." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 3 (2019): 197–99. https://doi.org/10.5281/zenodo.2596472.

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Brand loyalty as a sequential process comprises of 4 distinctive states such as- Cognitive, Affective, Conative and behavioral Loyalty. This study explores the effect of one brand loyalty states on preceding brand loyalty state in the context of virtual brand communities for smartphones. The study was conducted on a simple random sample of 260 members in branded communities. Results showed that Cognitive Loyalty has a positive effect on affective brand loyalty, conative brand loyalty has an effect on behavioral brand loyalty. There is no significant effect of effective brand loyalty on conativ

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Pu, Yibei, Norzaidahwati Zaidin, and Yaodong Zhu. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity." Sustainability 15, no. 2 (2023): 1096. http://dx.doi.org/10.3390/su15021096.

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China’s coffee sector is experiencing a transformation related to sustainability. While the media have reported various novel coffee brands in China, scholars have mostly focused on established non-Chinese coffee brands. These studies still cite the relevance of the growing middle class, which adopts coffee as part of an ‘exquisite Western lifestyle’ and form the antecedents of brand loyalty from an established coffee brand perspective. These antecedents may not directly apply to novel coffee brands that face the changing consumption habits of younger Chinese consumers, who stress coffee’s fun

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Choi, Hwan, and Chul-Jae Choi. "The Effect of Luxury Brand Personality on Brand Loyalty: Mediating Role of Brand Trust and Moderating Effect of Brand Involvement." Korea International Trade Research Institute 18, no. 5 (2022): 359–79. http://dx.doi.org/10.16980/jitc.18.5.202210.359.

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Purpose - The purpose of this study is to understand the effect of luxury brand personality on brand loyalty, and to check the mediating role of brand trust and the moderating effect of brand commitment. Design/Methodology/Approach - This study investigated 305 people through face-to-face interviews. The subjects of the survey were adult men and women over the age of 19 that have purchased luxury goods in department stores. For the empirical analysis of this study, SPSS win 24.0 and AMOS 24 Version statistical software were used. The hypothesis of this study was confirmed through structu

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Wibisono, Sandy, Teresa Clarita, and Sulistiono Sulistiono. "Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty." Jurnal Ilmiah Manajemen Kesatuan 9, no. 3 (2023): 673–82. http://dx.doi.org/10.37641/jimkes.v9i3.2062.

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This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Brand Association, Brand Reliability, and Brand Intention on Brand Loyalty. Data testing was performed using IBM SPSS Statistics 24 Software. The results of this study are

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Van Thuy, Nguyen, Ngo Thi Xuan Binh, and Nguyen Thi Kim Phung. "Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce." Science & Technology Development Journal - Economics - Law and Management 4, no. 1 (2020): First. http://dx.doi.org/10.32508/stdjelm.v4i1.595.

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The study aims to analyze the impact of brand love on brand loyalty of Phu Quoc fish sauce – a famous traditional brand of Vietnam that has been accepted by the European Union for the protection of geographical indications. Brand love is proxied by two exogenous variables of hedonic products and self-expressive brands. Brand love, including a passion for the brand, attachment to the brand, positive evaluation of the brand, positive emotions in response to the brand, and declarations of love for the brand is the basis to create customer loyalty for the brand. Research data were collected from a

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